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[00:00:26.800 --> 00:00:29.440] We are Value City Furniture.
[00:00:37.200 --> 00:00:46.160] It is Thursday, the 14th of August, 2025, and you're listening to Skeptics with a K, the podcast for science, reason, and critical thinking.
[00:00:46.160 --> 00:00:57.440] Skeptics with a K is produced by Skeptic Media in association with the Merseyside Skeptic Society, a non-profit organization for the promotion of scientific skepticism on Merseyside around the UK and internationally.
[00:00:57.440 --> 00:00:58.800] I'm your host, Mike Hall.
[00:00:58.800 --> 00:01:00.240] With me today is Marsh.
[00:01:00.240 --> 00:01:00.720] Hello.
[00:01:00.720 --> 00:01:01.520] And Alice.
[00:01:01.520 --> 00:01:02.160] Hello.
[00:01:02.480 --> 00:01:05.200] So we talk a lot about supplements on this show.
[00:01:05.440 --> 00:01:06.720] We talk a lot about.
[00:01:06.960 --> 00:01:18.480] I reckon if you go back and look at our back catalogue and added up like themes and topics for every episode, supplements would be by far the majority have the biggest set of pieces to it.
[00:01:18.480 --> 00:01:23.520] So I think, I think I'm not sure I agree with that, but what I would say depends how you categorize it, of course.
[00:01:23.760 --> 00:01:30.080] Yeah, but what I would say is what we've talked more over the last couple of years than maybe we did in the first decade of this show entirely.
[00:01:30.080 --> 00:01:33.520] And it feels like that is the way that things have shifted, like the winds have been.
[00:01:33.680 --> 00:01:35.360] Oh, yeah, it's not about us necessarily.
[00:01:35.360 --> 00:01:38.320] It's about what is fashionable in the studio science world.
[00:01:38.320 --> 00:01:41.200] And so it just keeps coming up because it's cheap to make.
[00:01:41.200 --> 00:01:46.000] And so so many different companies come up with a different version of another supplement.
[00:01:46.000 --> 00:01:46.640] Yeah, exactly.
[00:01:46.640 --> 00:01:49.840] That it's trendy, it's big business, and it's become trendy over the last few years.
[00:01:49.840 --> 00:01:57.120] So, I don't think if you went back through the entirety of our catalogues, you'd see that supplement is the most, but certainly the most over the last few years, basically.
[00:01:57.120 --> 00:01:58.000] And they're big business.
[00:01:58.000 --> 00:01:58.280] You know.
[00:01:58.160 --> 00:02:08.680] Then, then in terms of the health or alternative medicine type of claims you're going to see, it feels like they massively overshadow these days homeopathy, chiropractic, and osteopathic combined.
[00:02:08.680 --> 00:02:11.320] We barely talk about any of those three things anymore.
[00:02:11.480 --> 00:02:13.400] Part of that's because those things are done.
[00:02:13.560 --> 00:02:15.160] We've talked about them enough in this.
[00:02:15.320 --> 00:02:24.600] We've covered them well, and I mean, they're still used and they're still fashionable, and they go through peaks and troughs of trends, but they're less trendy than supplementary.
[00:02:24.760 --> 00:02:35.000] There's far less homeopathy around than they used to be, not just on the NHS, but generally in sort of public discourse compared to this supplement stuff is like huge and way more accepted and mainstream.
[00:02:35.400 --> 00:02:37.400] Chiropractic is picking up again, though, I think.
[00:02:37.400 --> 00:02:38.040] Yeah, I think so.
[00:02:38.040 --> 00:02:38.600] I think so.
[00:02:38.600 --> 00:02:41.720] Because of the clicks on TikTok, the clicky next on TikTok.
[00:02:41.720 --> 00:02:47.080] But honestly, I feel like I can't scroll through social media at all without seeing ads for some kind of supplement.
[00:02:47.080 --> 00:02:57.000] And we keep returning to this explosion of mushroom-based powders and pills, you know, packed with reishi and cordyceps, lion's mane, lion's mane.
[00:02:57.080 --> 00:03:05.960] If you look for information on the growth in market of lion's mane mushrooms, you'll find forecast reports claiming the potential market for sales is expanding 19% year-on-year.
[00:03:06.280 --> 00:03:11.720] Although, we should always take them reports with a pinch of salt, which incidentally is also how I like to take my mushrooms.
[00:03:11.720 --> 00:03:13.080] Just a little pinch of salt.
[00:03:13.160 --> 00:03:14.200] No, no, more than a pinch of salt.
[00:03:14.200 --> 00:03:15.160] Mushrooms need a lot of salt.
[00:03:15.640 --> 00:03:16.920] Mushrooms are great with lots of salt.
[00:03:18.840 --> 00:03:19.800] You need a lot of reports.
[00:03:19.800 --> 00:03:30.440] Market reports, they're written from within the they're either written from within the industry to say how great the industry's doing, or they're written with a view to selling people on buying into the industry so you can sell this report to them.
[00:03:30.440 --> 00:03:35.800] So, so either way, they're kind of uh heavily influenced towards saying, Yeah, the market's doing brilliantly.
[00:03:36.920 --> 00:03:37.880] Couldn't be bigger.
[00:03:37.880 --> 00:03:41.960] And they're also like heavily written by AI these days, so there's no thoughts behind it.
[00:03:41.960 --> 00:03:44.760] The one that I found was almost certainly AI-generated.
[00:03:45.200 --> 00:03:57.840] The first bullet point it had in favor of becoming a seller of Lion's Mane mushroom extract read: The market is driven by the high prevalence of cancer diagnostics and the increasing focus on cancer immunotherapy.
[00:03:57.840 --> 00:04:05.520] The fungal extract's potential in boosting the immune system and promoting nerve growth makes it an attractive option for cancer treatment and prevention.
[00:04:05.520 --> 00:04:12.320] Furthermore, the market benefits from a robust distribution network between companies and customers, ensuring easy access to these products.
[00:04:12.320 --> 00:04:18.560] However, stringent regulations and guidelines on mushroom extract products pose significant challenges.
[00:04:18.560 --> 00:04:24.560] Compliance with these regulations can be costly and time-consuming, potentially limiting market growth for some players.
[00:04:24.560 --> 00:04:26.000] That's interesting.
[00:04:26.000 --> 00:04:26.880] How so?
[00:04:26.880 --> 00:04:31.600] Because AI gets stuff from somewhere, but for me, that's not true.
[00:04:31.600 --> 00:04:32.800] None of that is true.
[00:04:32.800 --> 00:04:38.240] No, I don't think that Lion's Mane is necessarily growing because of cancer stuff.
[00:04:38.240 --> 00:04:44.720] No, I think it's growing because of other trends in the alternative medicine and wellness space.
[00:04:44.720 --> 00:04:51.440] And historically, it's been marketed for cancer, but that's not what is causing the market growth currently.
[00:04:51.440 --> 00:04:51.840] Yes.
[00:04:51.840 --> 00:04:53.920] So, where is AI getting that from?
[00:04:53.920 --> 00:05:04.400] So, I suspect what you're not factoring in is that someone prompted an AI write a report about why it's such a good time to be getting into Lion's Mane mushroom extracts.
[00:05:04.400 --> 00:05:16.080] And AI has gone away and looked up historically, looked at everything it's got on Lion's Mane, and that includes cancer stuff, and then is saying, and it's great, get into Lion's Mane, it does cancer and things, it's a great time.
[00:05:16.080 --> 00:05:22.480] But then that's why it also comes up with the compliance issues could be tricky because it's not legal to make these specific claims.
[00:05:23.280 --> 00:05:24.080] I think that's what I'm saying.
[00:05:25.040 --> 00:05:34.760] Lion's Mane mushroom is not an attractive option for cancer treatment or prevention, it's not, no, but it's also like that first paragraph where it's talking about that's the reason for its growth.
[00:05:29.920 --> 00:05:36.120] That also isn't true.
[00:05:36.440 --> 00:05:40.520] No, but like it's just trying to, it's just trying to pick up anything that kind of justifies Lion's Mane.
[00:05:40.520 --> 00:05:43.720] It's like there's not enough, there is no reason to justify its growth.
[00:05:43.720 --> 00:05:45.800] Its growth is there because more people are selling it.
[00:05:45.800 --> 00:05:47.960] Like it's right about the robust distribution network.
[00:05:47.960 --> 00:05:57.320] You know, there are dozens of companies that are promising the earth while providing a product which is, they're promising the earth while providing a product which at times looks like a bag of earth.
[00:05:57.320 --> 00:05:58.520] And it's kind of one that it is.
[00:05:58.680 --> 00:06:01.720] They're selling you earth, promising the earth, essentially.
[00:06:01.720 --> 00:06:11.960] And AI is right to a degree that compliance with regulations can limit market growth, but that's because when you're selling something that doesn't work and you're claiming it can cure cancer, you're going to get into regulatory bother.
[00:06:12.200 --> 00:06:14.120] And that's going to stop you selling things.
[00:06:14.120 --> 00:06:17.400] Which is why most companies aren't selling it for that these days, especially.
[00:06:17.400 --> 00:06:24.920] They're selling it for wellness and energy and focus and ADHD and whatever thing they can claim that isn't under the same level of regulation.
[00:06:24.920 --> 00:06:25.400] Yeah, exactly.
[00:06:25.400 --> 00:06:33.960] And AI just goes through the shelf of stuff what Lion's Mane is said to do and just fills in the nouns in the middle of its verbs and adverbs and things.
[00:06:33.960 --> 00:06:35.800] It's always a fucking esoteric mushroom.
[00:06:36.040 --> 00:06:38.520] It's never like button mushrooms.
[00:06:38.840 --> 00:06:39.560] Like a chestnut.
[00:06:39.720 --> 00:06:41.880] You know, that big one you get in awful English.
[00:06:42.120 --> 00:06:43.240] It's never one of them.
[00:06:43.240 --> 00:06:47.400] It's always some fucking mad Latin named mushroom you've never heard of.
[00:06:47.400 --> 00:06:48.520] Yeah, yeah, it is.
[00:06:48.520 --> 00:06:53.240] So yeah, once you're claiming that these things can cure cancer, you're going to get into some regulatory hot water.
[00:06:53.240 --> 00:07:02.280] For one thing, a skeptical activist and podcaster on the lookout for content might find your website and tell thousands of people about it on air and then report it to the advertising standards authority.
[00:07:02.280 --> 00:07:05.000] The ASA, we top up the ASA a lot on the show.
[00:07:05.000 --> 00:07:07.080] You're not on my turf, are you?
[00:07:07.080 --> 00:07:07.560] What?
[00:07:07.560 --> 00:07:08.600] What are you talking about?
[00:07:08.600 --> 00:07:09.800] Stay in your lane, Marsh.
[00:07:09.800 --> 00:07:11.080] I think we'll come to that.
[00:07:11.080 --> 00:07:12.280] We'll come to that.
[00:07:12.280 --> 00:07:19.120] Because I've seen a particular supplement company get into particular bother with the ASA recently that is very much on my turf.
[00:07:14.840 --> 00:07:20.800] Oh, no, I don't think so.
[00:07:21.120 --> 00:07:38.400] Well, we've talked about advertising standards and we talked about how they're the industry watchdog for all advertising in the UK, unless it mentions cancer, in which case it effectively gets a free pass because the case gets kicked over to the overstretched trading standards and then kicked comprehensively into the long grass and never really touched.
[00:07:38.400 --> 00:07:47.520] But when I talk about products and supplements on this show, I tend to write up my concerns into a complaint to the ASA and then to try and get action on the thing that I've identified as a big issue.
[00:07:47.520 --> 00:07:50.320] I'm not just doing this for entertainment, the listeners, I'm also doing it.
[00:07:50.320 --> 00:07:55.680] I might as well spend an extra bit of time whacking this into a complaint to the fact that I'm not sure if you're going to ask about concerns and sending it to the ASA.
[00:07:55.760 --> 00:08:02.160] Yeah, indeed, so actually, I did it recently with Lygnosis, which was a herbal product I was talking about.
[00:08:02.160 --> 00:08:08.720] They were using fake product reviews to claim that their supplements could rehabilitate the lungs following smoking cessation and cure COPD.
[00:08:08.720 --> 00:08:14.080] And that is currently with the ASA's compliance team because it was judged to be just a clear breach of the rules.
[00:08:14.080 --> 00:08:16.560] So they kicked it straight over to people who are going to do something about it.
[00:08:16.560 --> 00:08:18.480] So that's the one that I've done.
[00:08:18.480 --> 00:08:21.200] I don't think there's another one that I've done that I've reported.
[00:08:21.520 --> 00:08:30.400] So the thing that's in the news at the minute is that Zoe have been told off by the ASA.
[00:08:30.480 --> 00:08:34.320] They're selling a supplement that they claim is not an ultra-processed food.
[00:08:34.320 --> 00:08:40.960] They're like, it's real food, but it's not ultra-processed, even though it's got like amusing.
[00:08:40.960 --> 00:08:42.960] Obviously, I am eventually going to talk.
[00:08:43.280 --> 00:08:52.880] We want to be careful about talking about such massive companies on the podcast, but obviously, with the due care and attention, I would, it's on my list of things to talk about.
[00:08:52.880 --> 00:08:54.720] Yeah, that is a good point, Alice.
[00:08:54.720 --> 00:08:56.480] And I'm just looking ahead of the notes.
[00:08:57.520 --> 00:09:09.240] So, yeah, the problem is, once a product's been found to be in breach of the rules of the advertising rules, what happens next if they don't comply with orders to remove their advertising and cease any further false and misleading advertising, any health claims?
[00:09:09.240 --> 00:09:10.360] Like, what's going to happen next?
[00:09:10.360 --> 00:09:17.800] Well, the answer, as I've mentioned on the show before, it kind of depends on how big a company you are and how much you rely on your reputation in the mainstream.
[00:09:17.800 --> 00:09:18.200] Yeah.
[00:09:18.200 --> 00:09:25.800] The bigger the company you are, the more your reputation is likely to be damaged by the ASA saying you're on the naughty step and calling you out for misleading advertising.
[00:09:25.960 --> 00:09:28.600] Naughty step was literally what was in my head.
[00:09:29.000 --> 00:09:32.360] It is very, very much not an awful lot more than that.
[00:09:32.360 --> 00:09:32.760] It is.
[00:09:32.760 --> 00:09:38.200] And the thing is, the naughty step only works if the kid is willing to believe the naughty step works.
[00:09:38.520 --> 00:09:44.120] And if you put a kid on the naughty step and they don't believe in the naughty step, they'll walk away from the naughty step and the naughty step is useless.
[00:09:44.120 --> 00:09:46.280] And the ASA is essentially the same thing.
[00:09:46.280 --> 00:09:55.080] Because if you're a small supplement seller with like a Shopify website and a Facebook page, you're not going to be advertising in newspapers or on the side of buses.
[00:09:55.080 --> 00:09:58.680] So being called out by the ASA is unlikely to hurt you too much.
[00:09:58.680 --> 00:10:09.720] And even worse than that, if your whole shtick is that you're the little guy standing in defiance of the beamoths of big pharma and big business, having the ASA rule against you might actually be a boon.
[00:10:09.720 --> 00:10:13.640] Because now you get to paint yourself as oppressed and suppressed by the man.
[00:10:13.640 --> 00:10:21.800] You know, they came to cancel me because they knew my mushrooms were too powerful to too much of a threat to their bottom line and that kind of stuff.
[00:10:22.120 --> 00:10:30.040] All that was bad enough before the pandemic, when homeopaths would paint themselves as the outsiders to the medical professionals' allopathic elitism.
[00:10:30.040 --> 00:10:36.760] But the pandemic scrambled a lot of brains and sent people flying off to the fringes of reason and rationality.
[00:10:36.760 --> 00:10:47.840] And all of that outsider-ness is now way more of a profitable and viable option for businesses, especially if they genuinely buy into it themselves.
[00:10:48.160 --> 00:10:54.960] And so it is precisely in all of that mushroom soup in which the company British Supplements swims.
[00:10:55.280 --> 00:10:58.640] I came across British Supplements via one of their Facebook ads.
[00:10:58.640 --> 00:10:59.440] You're smiling, Alice.
[00:10:59.440 --> 00:11:00.720] Have you heard of British Supplements?
[00:11:00.720 --> 00:11:03.600] No, I'm just enjoying a visual of swimming in mushroom soup.
[00:11:03.600 --> 00:11:05.200] I didn't have mushroom soup in the script.
[00:11:05.200 --> 00:11:06.000] I had lived that.
[00:11:06.480 --> 00:11:08.160] These are the waters in which they swim.
[00:11:08.160 --> 00:11:11.600] And I changed it out for mushroom soup just to give you that visual.
[00:11:11.600 --> 00:11:13.120] So yeah, a little peek behind the curtains there.
[00:11:13.120 --> 00:11:14.080] I quite like mushroom soup.
[00:11:14.320 --> 00:11:15.120] I love mushroom soup.
[00:11:15.360 --> 00:11:16.640] I don't like mushrooms.
[00:11:16.640 --> 00:11:17.680] I like mushroom soup.
[00:11:17.920 --> 00:11:21.920] I think if you like mushroom soup but don't like mushrooms, you therefore do like mushrooms.
[00:11:21.920 --> 00:11:23.680] You just don't like the texture of mushrooms.
[00:11:23.680 --> 00:11:24.320] That's a possibility.
[00:11:24.800 --> 00:11:30.960] Especially because if I get an ice cream of mushroom soup, occasionally there's little pieces of mushroom soup and I never like those.
[00:11:31.440 --> 00:11:34.800] I always heard you there as if I get an ice cream of mushroom soup.
[00:11:34.800 --> 00:11:39.280] And I'll tell you something, the end of the show, I'm going to tell an anecdote about ice cream.
[00:11:40.640 --> 00:11:41.200] Do you know what?
[00:11:41.200 --> 00:11:43.440] I would go for a savory mushroom soup ice cream.
[00:11:43.440 --> 00:11:46.320] Like in a fat side, I like swimming there.
[00:11:46.480 --> 00:11:46.880] God, yeah.
[00:11:47.360 --> 00:11:48.000] Yeah, yeah.
[00:11:48.000 --> 00:11:49.680] Yeah, a little tub of mushroom soup ice cream.
[00:11:49.680 --> 00:11:50.720] That'd be delicious.
[00:11:50.720 --> 00:11:51.200] How is it?
[00:11:51.360 --> 00:11:52.160] It must have been done.
[00:11:52.320 --> 00:11:53.040] Must have been done.
[00:11:53.040 --> 00:11:56.000] A nice savory ice cream is definitely a market waiting to explode.
[00:11:56.480 --> 00:12:00.640] We have talked on the show before about how walls got into ice cream and sausages.
[00:12:00.640 --> 00:12:00.880] Yes.
[00:12:01.200 --> 00:12:01.840] Yeah, yeah, yeah.
[00:12:02.160 --> 00:12:03.040] Never put the two together.
[00:12:03.360 --> 00:12:06.560] Because they weren't selling any ice cream in the winter.
[00:12:06.560 --> 00:12:09.680] So they weren't selling any sausages in the summer.
[00:12:09.680 --> 00:12:10.400] Yep.
[00:12:10.400 --> 00:12:14.080] And they never, I think we talked about them putting a sausage into an ice cream as a flake.
[00:12:14.080 --> 00:12:14.960] Yeah, I think we did.
[00:12:14.960 --> 00:12:15.360] We did.
[00:12:15.600 --> 00:12:17.600] It would go even better if it was a sausage.
[00:12:19.680 --> 00:12:20.640] I completely agree.
[00:12:20.640 --> 00:12:21.920] So, yeah, British Supplements.
[00:12:21.920 --> 00:12:27.520] I saw them on one of their Facebook ads, which had a series of photos comparing their product with a product of their competitors.
[00:12:27.520 --> 00:12:29.360] It had photos of the competitors.
[00:12:29.360 --> 00:12:38.920] And so they had this whiteboard in which they'd clearly just written in some like whiteboard marker pens where they said them turmeric dose 58 milligrams.
[00:12:38.920 --> 00:12:41.000] I've heard turmeric pronounced many ways.
[00:12:41.000 --> 00:12:42.040] That is not one of them.
[00:12:42.360 --> 00:12:44.920] I never get the pronunciation of turmeric, turmeric.
[00:12:45.080 --> 00:12:45.560] Turmeric.
[00:12:45.960 --> 00:12:46.440] Turmeric.
[00:12:46.440 --> 00:12:47.960] When I say turmeric, turmeric.
[00:12:47.960 --> 00:12:48.440] Okay.
[00:12:48.760 --> 00:12:49.800] Turmeric.
[00:12:50.680 --> 00:12:53.240] Them, turmeric dose, 58 milligrams.
[00:12:53.240 --> 00:12:56.760] And they're saying about the ingredients written left to right has the most in each tablet.
[00:12:56.760 --> 00:13:01.080] So the full ingredients, binding agent, microcrystalline cellulose.
[00:13:01.080 --> 00:13:03.640] So the tablets are mostly this.
[00:13:03.960 --> 00:13:09.080] Then turmeric extract, ginger, black pepper, then anti-caking agent.
[00:13:09.080 --> 00:13:12.440] They have that in block capitals, magnesium stearate.
[00:13:12.760 --> 00:13:30.200] And then they've got what is presumably their own product next to another whiteboard where they've written British supplements, turmeric, dose, 462 milligrams of curcumins and our enhancement blend, brackets, black pepper, ginger, cumin, all extracts, close brackets.
[00:13:30.200 --> 00:13:31.080] And that's it.
[00:13:31.080 --> 00:13:32.520] No nasties.
[00:13:32.520 --> 00:13:33.480] Block capitals.
[00:13:33.480 --> 00:13:34.120] No nasties.
[00:13:34.280 --> 00:13:35.640] So are these capsules?
[00:13:35.960 --> 00:13:37.000] I couldn't quite tell.
[00:13:37.000 --> 00:13:37.640] I think so, yes.
[00:13:37.640 --> 00:13:38.040] Yeah.
[00:13:38.040 --> 00:13:40.120] They could just sell these as little spice mixers.
[00:13:40.120 --> 00:13:40.360] Yes.
[00:13:40.360 --> 00:13:40.920] Yeah, well, that's it.
[00:13:41.160 --> 00:13:41.800] Break one capsule.
[00:13:42.040 --> 00:13:43.240] Popper e-mushroom soup.
[00:13:43.560 --> 00:13:44.040] Because that's it.
[00:13:44.040 --> 00:13:48.360] Like their competitor, 58 milligrams per capsule, say.
[00:13:48.360 --> 00:13:48.680] Yeah.
[00:13:48.680 --> 00:13:51.720] And them 462 milligrams per capsule.
[00:13:51.960 --> 00:13:53.160] So that's half a gram, isn't it?
[00:13:53.320 --> 00:13:53.640] Half a gram.
[00:13:53.720 --> 00:13:55.080] It is half a gram, just about.
[00:13:55.080 --> 00:13:56.120] Which is still fuck all.
[00:13:56.120 --> 00:13:56.680] Which is, yeah.
[00:13:57.160 --> 00:13:59.720] It's not quite, you'd need quite a lot to season your courage.
[00:13:59.880 --> 00:14:00.920] Yeah, half a gram of turmeric.
[00:14:01.720 --> 00:14:05.800] When you're making something with turmeric in and it says half a teaspoon, you go, I'm going to put a false teaspoon.
[00:14:07.240 --> 00:14:08.840] A teaspoon's about five grams, right?
[00:14:09.320 --> 00:14:13.080] Okay, so it's like a fifth, it's a tiny teaspoon.
[00:14:13.080 --> 00:14:13.720] Yeah.
[00:14:13.720 --> 00:14:17.040] But that's still like a tenth of a teaspoon also isn't nothing.
[00:14:14.600 --> 00:14:18.400] You could see a tenth of a teaspoon.
[00:14:18.560 --> 00:14:36.800] Yeah, so the images come with a long block of text on Facebook reiterating the milligrams of turmeric in each of their compared products, followed by, quote, if your goal is to pull the wool over your customer's eyes, do you think they're going to use good raw ingredients or the third-party supplement company that actually makes their products are?
[00:14:36.800 --> 00:14:38.960] Or is it all about the money?
[00:14:38.960 --> 00:14:43.840] You see, most supplement companies don't actually make anything, they outsource everything.
[00:14:43.840 --> 00:14:46.080] The formula, the packing, the shipping.
[00:14:46.080 --> 00:14:50.800] It's just private label junk with a fancy label and a marketing twist.
[00:14:50.800 --> 00:14:52.000] Unquote.
[00:14:52.320 --> 00:14:54.400] To be honest, that's basically true.
[00:14:54.960 --> 00:14:55.600] It's not untrue.
[00:14:55.600 --> 00:14:56.080] Yeah.
[00:14:56.320 --> 00:15:00.000] And that's partly why there is such a big rush of products on the market.
[00:15:00.320 --> 00:15:08.240] I mean, you kind of want your supplements to be outsourced, though, to some extent, because you want them to be made by like proper chemists.
[00:15:08.240 --> 00:15:09.920] Yes, specialist labs, yeah.
[00:15:09.920 --> 00:15:10.640] Yeah, exactly.
[00:15:10.640 --> 00:15:21.760] Rather than what you could be doing in this instance, because all of those ingredients you read out were literally just kitchen cupboard ingredients, you could literally just weigh that out in your own kitchen if you had a sensitive enough scale.
[00:15:21.760 --> 00:15:25.840] I don't want somebody who's selling me something that they could have weighed out in their own kitchen.
[00:15:25.840 --> 00:15:31.280] Yeah, I don't want it to be outsourced to somebody who's going to do it cleanly and not make me sick.
[00:15:31.760 --> 00:15:41.520] Yes, and you don't want it, you want it from a chemical lab and not, for example, a maverick in Northern Ireland with, I'm going to spoil a slight bit, a chip on his shoulder.
[00:15:42.400 --> 00:15:43.600] That's not the situation that you're going to be able to do.
[00:15:43.760 --> 00:15:45.200] That's a spoiler.
[00:15:46.160 --> 00:15:48.080] It's called British Supplement.
[00:15:48.080 --> 00:15:48.480] Yeah, well.
[00:15:48.720 --> 00:15:50.000] What else was it going to be?
[00:15:50.000 --> 00:15:52.000] You don't know how big this chip on the shoulder is.
[00:15:52.000 --> 00:15:53.280] We will get there.
[00:15:53.600 --> 00:16:03.800] So, yeah, but there is a rush of products on the market because you can just import the product in a basic form from overseas, slap on your own fancy label and branding, and then market it however you want.
[00:16:04.280 --> 00:16:10.680] You can have an easy-to-build, slick website, which is easy to do these days with tools like Shopify, where you just like whack in your kind of images and stuff.
[00:16:10.680 --> 00:16:15.800] You can have the social media marketing that'll make your lion's mane just fly off the shelves.
[00:16:15.800 --> 00:16:22.360] So, are British supplements the ethical, considered alternative to that model?
[00:16:22.680 --> 00:16:24.760] Well, they'd like to think so.
[00:16:24.760 --> 00:16:34.040] Quote: We don't take any venture capitalist money as we see it's dirty money, we see it as dirty money, they just think of returns to them.
[00:16:34.040 --> 00:16:40.040] It's just a numbers game, to me, it's my life's work, and we're only just getting started.
[00:16:40.360 --> 00:16:57.880] We don't ask anything but a genuine review 10 days after you buy, and we also tell you not to leave review if it's your first time buying, as more supplements take at least four to six weeks to start to kick in, and some can take three, four, or five months before they kick in.
[00:16:58.200 --> 00:17:04.840] So, you're buying at this point, his supplement, for five months before they start to kick in, and that's when he wants a kind of review from you.
[00:17:04.840 --> 00:17:15.240] And they finish it by saying, Follow us to see what really goes on behind the scenes, and we'll keep exposing the snake oil grifters polluting the supplement world.
[00:17:15.240 --> 00:17:22.760] That's good, that's plenty of time for uh regression to the mean and natural history to have settled whatever is wrong with you down over that period of time.
[00:17:22.760 --> 00:17:25.560] So, you reckon it works, yeah, and also the chip investment as well.
[00:17:25.720 --> 00:17:31.120] You're five months in of buying the product, you're going to throw your bias nicely in that direction, exactly.
[00:17:31.480 --> 00:17:33.240] This worked, or I'm a mug.
[00:17:33.240 --> 00:17:35.480] Yeah, how am I resolving this dissonance?
[00:17:35.480 --> 00:17:36.680] Yeah, absolutely.
[00:17:36.680 --> 00:17:42.120] So, with all that being said, I was a little curious for a little while as to whether British supplements were actually on our side.
[00:17:42.120 --> 00:17:45.600] They're exposing the snake oil grifters polluting the supplement world.
[00:17:45.600 --> 00:17:46.640] That's what we want to do.
[00:17:44.680 --> 00:17:50.800] We have a shared goal of exposing how much of a scam the supplement industry is.
[00:17:50.800 --> 00:17:56.320] And that they can be quite dangerous because of their lack of proper regulation.
[00:17:56.320 --> 00:18:12.560] Yeah, although I wasn't that curious because they do still sell supplements, and their selling point is that they give you eight times more per pill than competitors, which is only a good thing if the thing they're selling works and if the thing they're selling is safe at the dosage that they're selling.
[00:18:13.040 --> 00:18:20.400] You don't get paracetamols saying, Hey, our paracetamols have eight times as much paracetamol in them for a very good reason.
[00:18:20.400 --> 00:18:28.640] Otherwise, it could just be the case that they want to get the grifters out of the supplement world so there's more space for them and their genuine wonder product.
[00:18:28.640 --> 00:18:34.720] And sadly, I think it's unlikely that they're on our side, especially when I looked at the comments on Facebook below the ad.
[00:18:34.720 --> 00:18:44.960] So, there's a comment from Gemma, which read, After seeing the reviews, I'm gonna order the dandelion for my girl's cancer tumors causing fluid buildup in her abdomen.
[00:18:44.960 --> 00:18:47.520] She's on palliative care, so every little helps.
[00:18:47.520 --> 00:19:11.120] To which someone called Tracy responded, who wasn't working for the company, try two teaspoons of baking soda, one teaspoon of molasses, half a squeeze lemon, two cups of water, and drink every day, black seed oil, sour sop, apricot seeds, only four to five a day, higher dose vitamin C, no sugars of any kind, turkey tail and lion's mane mushrooms, fenbendazole, and ivermectin.
[00:19:11.120 --> 00:19:21.440] At which point the comment cut off, and Tracy wasn't yet done with her how to cure the cancer of a random stranger recipe that she's just sharing on Facebook page of uh of this uh supplement company.
[00:19:21.440 --> 00:21:03.520] But also, giving doses there when the reviewer has said, My girl, and you don't know if that's her five-year-old child or her 30-year-old child you know nothing you know absolutely nothing but tracy felt completely confident to recommend you know fembendazole and ivermectin and lion's mane and turkey tail apricot seeds apricot seeds exactly yeah apricot seeds which is leotrillotryl which is a form of kind of uh chemically symptoms to arsenic isn't it is what uh what it is but the fact that they mentioned lion's mane and turkey tail that's two of the products being sold by butcher supplements it filled me with hope that that's what's being said on the page for buttress supplements meanwhile mick responded quote have a look into rim hoff breathing techniques on youtube he's a pioneer so many stories about people getting well enough to have their cancer treatment just from essentially hyperventilating and then there was a comment from julie years ago homeopathy was widely used it was successful rockefeller realized there was more money to be made by pushing the production of drugs and therefore did all he could to shut down all homeopathy colleges through damaging reports and put all of his funding into pharmaceuticals interestingly himself and his family still used homeopathy as their preference and he used it throughout his life which might sound of something of a conspiracy theory which is a vibe that louise picked up in her response quote interestingly he also used to own the twin towers and sold and made sure that they included damage in case of certain actions after the harbour master refused to allow them to take it down due to asbestos amounts but built the build was less than half full so it was losing money so i believe from my investigations i'll let people draw their own conclusions that's quite hard to read because i have copied it verbatim, and i think there's some joins missing in what she's saying.
[00:21:03.920 --> 00:21:06.800] And also, it comes completely out of nowhere.
[00:21:06.800 --> 00:21:11.840] It is that is very, that is very much an ai bot responding to a name that has been seen in a comment.
[00:21:11.920 --> 00:21:16.160] No, no, I think that i don't think that's an ai bot would write that better.
[00:21:16.160 --> 00:21:28.800] That is Louise saying that she believes that Rockefeller owned the Twin Towers and found that they were filled with asbestos and weren't allowed to destroy them legally because it was too much asbestos, but he needed to get the money because they weren't making money.
[00:21:28.800 --> 00:21:31.040] Dot, dot, dot, draw your own conclusions.
[00:21:31.040 --> 00:21:32.160] That is what she's saying.
[00:21:32.720 --> 00:21:34.480] Just completely out of the blue.
[00:21:34.720 --> 00:21:41.680] I'll leave you with one last comment from Christine, who says, Chris, I just love your enthusiasm for perfect medication.
[00:21:41.680 --> 00:21:48.080] So sorry you fight all the time against the big pharma companies that keep trying their best to close you down.
[00:21:48.400 --> 00:21:59.200] So the Chris that Christine was referring to there was Chris Boyle, who is the founder of Real Health Supplements Limited, the company name behind the trading name British Supplements.
[00:21:59.200 --> 00:21:59.760] Okay.
[00:21:59.760 --> 00:22:02.320] So let's finally get to the British Supplements website.
[00:22:02.320 --> 00:22:11.280] As Chris Boyle explains on the homepage, quote, I created this business due to the sorry state the food industry is in, especially supplements.
[00:22:11.600 --> 00:22:15.440] And then it all gets a bit weird.
[00:22:15.440 --> 00:22:17.200] This is the homepage of their shop.
[00:22:17.200 --> 00:22:18.240] This is a Shopify website.
[00:22:18.240 --> 00:22:19.920] This is the homepage of their shop.
[00:22:19.920 --> 00:22:25.600] It reads, The health industry is such a dirty market with so many dirty tactics.
[00:22:25.600 --> 00:22:28.640] Do we even know who we're buying from anymore?
[00:22:28.640 --> 00:22:31.120] Do we even know what's in our products?
[00:22:31.120 --> 00:22:33.360] Horse meet anyone?
[00:22:34.000 --> 00:22:37.760] They are all bought and sold for the right price, I'm afraid.
[00:22:37.760 --> 00:22:39.120] Unsmiley face.
[00:22:39.120 --> 00:22:41.520] By which I mean call on open brackets.
[00:22:41.520 --> 00:22:45.360] Do you think that's a really retro reference to the Finas?
[00:22:45.520 --> 00:22:45.840] Yes, it is.
[00:22:46.960 --> 00:22:47.760] Absolutely is that.
[00:22:47.760 --> 00:22:50.160] Yes, but what is that a week in supplements.
[00:22:50.480 --> 00:22:51.680] No, they're nothing to do with supplements.
[00:22:51.920 --> 00:22:52.720] Nothing to do with anything.
[00:22:52.720 --> 00:22:53.760] Absolutely nothing to do with anything.
[00:22:54.240 --> 00:22:55.840] Supplements don't contain meat.
[00:22:56.000 --> 00:22:59.800] And also the unsmiley face, just a little call-on.
[00:22:59.960 --> 00:23:02.760] Not even, to be clear, listeners, not an emoji.
[00:23:02.760 --> 00:23:04.040] We're talking a morticon.
[00:22:58.960 --> 00:23:04.440] We're talking call-on.
[00:23:06.120 --> 00:23:08.440] The ones that I do, not the ones that you do, Alice.
[00:23:09.160 --> 00:23:09.880] That's what we're talking about.
[00:23:10.840 --> 00:23:15.080] Then the homepage of this shop goes on to talk about Russians.
[00:23:15.080 --> 00:23:18.440] Quote, the Russians aren't coming, exclamation mark.
[00:23:18.440 --> 00:23:21.080] They are here on every high street in the UK.
[00:23:21.080 --> 00:23:22.840] Three exclamation marks.
[00:23:22.840 --> 00:23:28.680] Did you know that Holland and Barrett's is owned by an international investment business based in Luxembourg?
[00:23:28.680 --> 00:23:31.720] I wonder why they chose Luxembourg, question mark.
[00:23:31.720 --> 00:23:34.280] It was founded by a Russian oil man.
[00:23:34.280 --> 00:23:35.720] Nothing suspicious here.
[00:23:35.720 --> 00:23:37.240] Let's move on.
[00:23:37.240 --> 00:23:40.040] Eight full stops.
[00:23:41.160 --> 00:23:45.560] In bold, the crown jewels have been sold a long time ago.
[00:23:45.560 --> 00:23:49.560] Do you know when you are actually buying a British product these days?
[00:23:49.560 --> 00:23:54.520] It's actually very hard to buy British because Britain does not own very much these days.
[00:23:54.520 --> 00:23:58.440] Unsmiley face, call on, open brackets.
[00:23:58.440 --> 00:24:00.760] Everything has been sold to the highest bidder.
[00:24:00.760 --> 00:24:06.920] Below is just a few businesses that were founded in the UK and are still going strong but are owned by foreigners.
[00:24:06.920 --> 00:24:12.360] Please note when it says owned by the USA, etc., it means a person or group who is from that country usually.
[00:24:12.360 --> 00:24:15.480] Also, a lot are owned by multiple groups/slash countries.
[00:24:15.480 --> 00:24:21.960] And then it lists a load of companies that you'd know the names of that are now no longer owned by British people, just owned by them foreigners.
[00:24:22.600 --> 00:24:25.080] The Financial Times, not owned by Britain anymore.
[00:24:25.080 --> 00:24:26.440] Oh, not like the old days.
[00:24:26.600 --> 00:24:27.800] Just by dirty foreigners.
[00:24:27.800 --> 00:24:28.200] Yeah.
[00:24:28.200 --> 00:24:29.480] Oh, it's a disgrace.
[00:24:29.480 --> 00:24:50.320] And if you don't like foreigners, you're in luck because the homepage of this business, this shop, goes on to say, we are a real British business built on old British values like fairness, integrity, respect, British values, knowledge, constant learning, growing, ambition, reliable, trustworthiness.
[00:24:44.840 --> 00:24:51.760] Yes, I made that word up.
[00:24:52.640 --> 00:24:53.600] Trustworthiness?
[00:24:53.600 --> 00:24:54.240] I mean, you didn't.
[00:24:54.480 --> 00:24:55.040] You didn't.
[00:24:55.040 --> 00:24:56.240] You definitely didn't.
[00:24:58.960 --> 00:24:59.760] Colon.
[00:24:59.760 --> 00:25:00.560] Close brackets.
[00:25:00.560 --> 00:25:01.840] See you know, little smiley face.
[00:25:01.840 --> 00:25:03.840] He just made the word trustworthiness up.
[00:25:04.160 --> 00:25:08.960] He says, basically, the opposite to what 99% of businesses worldwide are.
[00:25:08.960 --> 00:25:10.640] Heck, opposite to them all.
[00:25:11.040 --> 00:25:11.840] Hang on.
[00:25:11.840 --> 00:25:16.880] These people buying businesses from across the world, buying British businesses, are not ambitious.
[00:25:16.880 --> 00:25:17.600] Not ambitious.
[00:25:18.000 --> 00:25:18.960] Not aiming to grow.
[00:25:19.360 --> 00:25:19.760] Not growing.
[00:25:19.760 --> 00:25:21.040] No, no, not constant learning.
[00:25:21.040 --> 00:25:22.240] No, no, none of that.
[00:25:22.240 --> 00:25:23.040] None of that.
[00:25:23.040 --> 00:25:26.320] Basically, the opposite to what 99% of businesses worldwide are.
[00:25:26.320 --> 00:25:28.480] Heck, opposite to them all.
[00:25:28.480 --> 00:25:35.120] Politicians, governments, big pharma, they're all the same, on the take, looking to manipulate every chance they get.
[00:25:35.120 --> 00:25:36.800] This is all in title case.
[00:25:36.800 --> 00:25:38.320] So capital letters for each of these.
[00:25:38.480 --> 00:25:38.960] Every word.
[00:25:38.960 --> 00:25:39.200] Okay.
[00:25:39.680 --> 00:25:40.400] It's got heck.
[00:25:40.400 --> 00:25:44.000] He stops himself mid-sentence and goes, heck, on the homepage of this business.
[00:25:44.160 --> 00:25:45.200] On the about page.
[00:25:45.200 --> 00:25:46.880] Not the about page, the landing page.
[00:25:46.880 --> 00:25:48.560] This is the landing page of his website.
[00:25:49.760 --> 00:25:51.680] I don't think there's an about page.
[00:25:52.320 --> 00:25:55.200] He says, we want win-win relationships.
[00:25:55.200 --> 00:25:58.880] We will give you the best supplements on the market with no added shit.
[00:25:58.880 --> 00:26:01.600] And we look to become more.
[00:26:01.600 --> 00:26:02.480] I cannot stress it.
[00:26:03.120 --> 00:26:03.680] Yeah, I don't know.
[00:26:03.920 --> 00:26:04.720] It ended there.
[00:26:04.960 --> 00:26:05.840] Cannot stress it off.
[00:26:05.840 --> 00:26:08.240] This is the homepage of the shop that was advertised through Facebook.
[00:26:08.240 --> 00:26:13.600] A business that employs 27 people and had £4 million in the bank in 2023.
[00:26:14.240 --> 00:26:17.200] So that is the homepage of British Supplements.
[00:26:17.360 --> 00:26:18.640] No, what?
[00:26:18.640 --> 00:26:22.560] The money, the people that were they all have they changed their name?
[00:26:22.560 --> 00:26:27.280] They can't have got that much money from being called that, from being that company.
[00:26:27.280 --> 00:26:29.200] So they've been trading since 2017.
[00:26:29.200 --> 00:26:31.800] They got relatively large during the pandemic.
[00:26:31.800 --> 00:26:34.520] I looked in their financial records on Company's House.
[00:26:34.520 --> 00:26:36.280] It says they employ 27 people.
[00:26:29.840 --> 00:26:36.760] Ironically.
[00:26:37.240 --> 00:26:47.800] Like when you first said it, when you first said 27 people, before you said the money bit, I was like, well, okay, so they it's just people giving their time for free because they believe in this fucking cause, but not if they're making that much money.
[00:26:47.800 --> 00:26:49.080] Well, I don't know if they made that much money.
[00:26:49.080 --> 00:26:53.800] I think they got it was about 1.8 million pounds in creditors, debitors rather, like debtors.
[00:26:54.280 --> 00:26:55.240] That's how much they made.
[00:26:55.240 --> 00:26:58.600] And they had 3.8 million cash in the bank from the previous year.
[00:26:58.600 --> 00:27:02.200] But some of that may have been from a loan from Chris Boyle's other businesses.
[00:27:02.200 --> 00:27:13.800] It was hard to track all of his other businesses down because on Company's House, if you put in your name differently, despite being the same person and having a different date of birth, it will list you as separate people.
[00:27:14.200 --> 00:27:16.520] So there were at least three different hymns on Company's House.
[00:27:16.600 --> 00:27:17.320] It could be Chris M.
[00:27:17.320 --> 00:27:18.600] Boyle, Chris Michael.
[00:27:18.760 --> 00:27:20.440] Chris David Boyle, Christopher Boyle.
[00:27:20.440 --> 00:27:24.760] And you can have Christopher David Boyle put in twice with the same date of birth and it be two different people.
[00:27:24.920 --> 00:27:27.000] That is something Company's House is going to change.
[00:27:27.000 --> 00:27:27.400] Yes.
[00:27:27.400 --> 00:27:37.800] As of like November this year, Company's House was going to require ID and what it'll do is it'll wrap up all the different you's that are spread across websites and pull them together to one single profile, which is good.
[00:27:37.800 --> 00:27:43.000] It also means you can't just set up currently, you can set up a company in someone else's address.
[00:27:43.000 --> 00:27:43.720] That happened to me.
[00:27:43.720 --> 00:27:49.720] Someone set up a company in my address and my address was on the homepage for this company on Company's House.
[00:27:49.720 --> 00:27:55.000] And I had to contact Company's House and explain to them, this person does not live in my house.
[00:27:55.000 --> 00:27:56.680] They're just using my house illegally.
[00:27:56.680 --> 00:27:57.720] Yeah, all mad.
[00:27:57.720 --> 00:28:01.640] And I get loads of posts through the letterbox to this company, oh, that's going to go.
[00:28:01.960 --> 00:28:05.320] I got a letter through to my house the other day for Alice.
[00:28:05.320 --> 00:28:05.880] Ah.
[00:28:05.880 --> 00:28:07.880] I get letters to my house for you all the time.
[00:28:07.880 --> 00:28:08.600] Yeah, that's ricochet.
[00:28:08.680 --> 00:28:13.560] You should both be getting letters to my house because my house is what we use.
[00:28:13.960 --> 00:28:15.360] It should be coming to me, not you guys.
[00:28:14.920 --> 00:28:22.320] Well, it was a letter for the company we set up to run the podcast, trying to get Alice to take out a company credit card.
[00:28:22.560 --> 00:28:23.520] Ah, oh, lovely.
[00:28:23.520 --> 00:28:24.400] Don't do that, Alice.
[00:28:24.400 --> 00:28:25.680] Don't do that.
[00:28:25.680 --> 00:28:30.640] So, comes their product, to be honest, their product range itself isn't worth spending too much time on the product range.
[00:28:30.640 --> 00:28:38.080] It's a usual array of mushroom extracts and herbs, all prefaced with the word clean to emphasize how they're not like other supplements.
[00:28:38.080 --> 00:28:40.400] So, it's not so much the products themselves that are worth diving into.
[00:28:40.400 --> 00:28:42.240] We're not going to go through the evidence of lion's mane.
[00:28:42.240 --> 00:28:44.400] So, there's a lot in their marketing that is interesting, though.
[00:28:44.400 --> 00:28:54.720] So, take for example, if you visit their page for clean, genuine turkey tail mushroom supplement, which sells at £17.40 for a month's supply, so 30 days of supply.
[00:28:54.720 --> 00:28:57.040] I do need to know what exactly turkey tail is.
[00:28:57.040 --> 00:28:58.480] It's a type of mushroom, I think.
[00:28:58.480 --> 00:29:00.800] Okay, I was hoping it was literally some turkey.
[00:29:00.960 --> 00:29:02.240] That nice turkey and mushrooms.
[00:29:02.800 --> 00:29:04.080] You never know with woos, do you?
[00:29:04.080 --> 00:29:07.680] Yeah, a homeopathic turkey feather or something.
[00:29:07.840 --> 00:29:09.360] I believe it's just another name for a mushroom.
[00:29:09.920 --> 00:29:10.400] That makes sense.
[00:29:10.480 --> 00:29:13.040] Like, lion's mane isn't actually the mane of a lion.
[00:29:13.280 --> 00:29:17.360] It's just a handsome mushroom.
[00:29:17.360 --> 00:29:18.480] The turkey tail one.
[00:29:18.720 --> 00:29:20.400] It's a nice, solid-looking mushroom.
[00:29:20.480 --> 00:29:22.640] It sells at £17.40 from Month Supply.
[00:29:22.640 --> 00:29:35.760] If you scroll quite far down the page, you'll get to the details of the supplement where they make it clear that every dose includes 558 milligrams of turkey tail, so again, half a gram, which they claim is the strongest supplement on the market.
[00:29:35.760 --> 00:29:38.960] If you're measuring strength by number of milligrams of turkey tail, I guess.
[00:29:38.960 --> 00:29:39.360] Yeah.
[00:29:39.360 --> 00:29:43.760] But if you want to know why you should buy turkey tail, you're going to be left disappointed.
[00:29:43.760 --> 00:29:46.400] Because what it says is, what is it?
[00:29:46.400 --> 00:31:42.960] Turkey tail mushroom, known as yunji in traditional Chinese, M asterisk, asterisk, asterisk, asterisk, asterisk, asterisk, e, so six stars, was historically prized for bolstering the R nine stars Y and digestive systems and enhancing overall Vita star star star Y and Im star star star star Y full stop okay I get M Y and I get vi Vita Y yep the other two are fucking I'm gonna clue so traditional Chinese all right medicine right okay historically prized for bolstering the r system the ru-hu system noiki system that respiratory respiratory system okay he didn't take digestive systems out but he listed this during the pandemic yes starred out respiratory system yeah and it carries on in japan where it's called kawara take it is used in c star star star star r treatment since the 1970s is it used in c r r treatment c star star star r treatment and it carries on various native american tribes recognize its med star star star star star ul attributes though specific uses varied among tribes beyond traditional med star star star star star ul applications recent western research has explored turkey tail's potential for star star star star star star therapeutic and e star star star star eh modulating properties so immune modulating properties so he clearly very clear what he's doing here it's associated with h star star star star h and spiritual potency and then it says in red, censored as there is no freedom of speech in the uk due to the ongoing partnership between Big Pharma and the uk government, brackets m-r-h-h-A, M-h-r-A, rather.
[00:31:43.280 --> 00:31:45.280] It's pretty clear what's happening here, right?
[00:31:45.280 --> 00:31:49.440] Because it's against the regulations to make claims about herbal products for which there's no robust evidence.
[00:31:49.440 --> 00:31:50.800] So you get told off for doing that.
[00:31:51.040 --> 00:31:52.960] That I suspect is what's happened with Chris.
[00:31:52.960 --> 00:31:58.560] So he's just starred out parts of the word in a kind of marketing tantrum.
[00:31:58.560 --> 00:32:04.320] Now, obviously, it should go without saying, this is in no way compliant with the regulations.
[00:32:04.320 --> 00:32:11.120] If you're not allowed to say it treats cancer, you're not allowed to say it treats k, star star, star star, ruh.
[00:32:11.120 --> 00:32:11.680] Yeah.
[00:32:11.680 --> 00:32:13.920] Nor is the bit that you have to scroll past to get there.
[00:32:13.920 --> 00:32:16.240] Because I said you'll scroll far down the page.
[00:32:16.240 --> 00:32:25.920] There's a bit before that, before it tells you about the supplement, which can only be described as an anti-regulation screed on every single product page.
[00:32:25.920 --> 00:32:32.720] It reads, this is like once you get past the picture of the product, it says, follow-up due to ongoing government attacks.
[00:32:32.720 --> 00:32:52.560] Due to the ongoing pressure from UK authorities such as Food Standards Agency and Trading Standards Agency and the local Armar City, Bambridge and Cryogen Borough Council, who continuously attack your freedom of speech when it comes to leaving reviews on our website in the United Kingdom of North Korea.
[00:32:52.560 --> 00:32:53.440] Nothing next.
[00:32:53.440 --> 00:32:58.320] Now, the annoying thing is, he said, due to the ongoing just finishes that sentence.
[00:32:58.400 --> 00:33:02.640] He forgot there's a clause coming because he was so proud of calling it the United Kingdom of North Korea.
[00:33:02.640 --> 00:33:09.200] And presumably, trading standards and food standards, just as a little dig in a way of like not giving you the proper name for trading standards.
[00:33:09.200 --> 00:33:10.400] I don't know.
[00:33:10.400 --> 00:33:17.600] He goes on: funny how these government agencies never suggest we remove negative reviews when someone says a herb did nothing for them.
[00:33:17.600 --> 00:33:20.320] It's always when there's positive reviews.
[00:33:20.320 --> 00:33:22.640] What are these agencies really doing to help people?
[00:33:22.640 --> 00:33:25.680] Are they fixing toxic tap water throughout the UK?
[00:33:25.680 --> 00:33:31.720] Are they clamping down on toxic chemicals in most brackets 99% supermarket foods?
[00:33:31.720 --> 00:33:35.480] Why does bread have 10, 11, 12 plus ingredients in it?
[00:33:29.680 --> 00:33:36.440] Is that normal?
[00:33:36.760 --> 00:33:37.240] Yeah.
[00:33:37.240 --> 00:33:37.800] Yeah.
[00:33:37.800 --> 00:33:39.720] What nutrition is in bread?
[00:33:39.720 --> 00:33:42.440] What does it turn into when it's consumed?
[00:33:42.520 --> 00:33:44.520] I don't know what he means by that.
[00:33:44.520 --> 00:33:45.480] I don't know the answer.
[00:33:45.720 --> 00:33:48.680] That's not the responsibility of the Food Standards Authority.
[00:33:48.680 --> 00:33:49.560] It isn't.
[00:33:49.560 --> 00:33:52.520] Why are we not taught to eat for nutrition?
[00:33:52.520 --> 00:33:56.280] To fuel ourselves so we can thrive and think more clearly.
[00:33:56.280 --> 00:34:00.600] Amino acids, electrolytes, peptides, haven't a clue.
[00:34:00.600 --> 00:34:03.000] Pie and mash, yes, please.
[00:34:03.000 --> 00:34:06.120] No, no electrolytes and amino acids in pie and mash.
[00:34:06.360 --> 00:34:08.280] He says, pie and mash, yes, please.
[00:34:08.280 --> 00:34:09.240] Eight full stops.
[00:34:09.240 --> 00:34:09.960] Go on.
[00:34:10.280 --> 00:34:19.800] No peptides, no amino acids, no like things that I can't see or understand, except I'm going to sell supplements with.
[00:34:19.880 --> 00:34:22.360] I think what he's saying is we're not taught about those things.
[00:34:22.360 --> 00:34:23.720] Why aren't we taught to eat for nutrition?
[00:34:23.720 --> 00:34:26.120] Amino acids, electrolytes, peptides, haven't a clue.
[00:34:26.120 --> 00:34:29.640] As in the average person hasn't a clue, but pie and mash, oh, yes, please.
[00:34:29.800 --> 00:34:31.480] Say, we're not taught to eat right.
[00:34:31.800 --> 00:34:33.160] We aren't taught about the electrolytes.
[00:34:33.160 --> 00:34:35.160] We're taught pie and mash, yes, please.
[00:34:35.160 --> 00:34:35.640] Okay.
[00:34:35.640 --> 00:34:36.520] That's what he's got myth.
[00:34:36.760 --> 00:34:37.480] But we're not.
[00:34:38.280 --> 00:34:39.160] No, no.
[00:34:39.160 --> 00:34:48.360] He carries on: it's easier to start businesses selling cakes with as many chemicals in them as you want than it is to start a natural health business that actually helps people.
[00:34:48.360 --> 00:34:53.320] You will not get attacked by the above for slowly killing people with death cakes.
[00:34:55.240 --> 00:35:00.680] But you will for helping people with that on a t-shirt slowly killing people with death cakes.
[00:35:00.680 --> 00:35:04.520] But you will for helping people in the UK as you're going against the system.
[00:35:04.520 --> 00:35:08.640] To be honest, I hadn't, I just copied and pasted it and I'd skimmed past death cakes.
[00:35:08.720 --> 00:35:10.040] When I got to the earth cakes.
[00:35:10.040 --> 00:35:12.680] I wasn't sure I could read it out loud without laughing.
[00:35:12.680 --> 00:35:17.680] But the thing is, right, Chris, nobody is saying, A, you're not allowed to sell death cakes.
[00:35:17.680 --> 00:35:19.200] We can get that on there right now.
[00:35:14.840 --> 00:35:22.240] You're not allowed to sell cakes with as many chemicals as you want.
[00:35:22.560 --> 00:35:26.800] In fact, there are regulatory bodies that are going to stop you putting chemicals in cakes.
[00:35:26.800 --> 00:35:29.040] The food standards agency.
[00:35:30.080 --> 00:35:31.440] That's literally what they're for.
[00:35:31.440 --> 00:35:35.200] And where he's like, oh, they're not keeping toxic things out of the water.
[00:35:35.200 --> 00:35:41.200] We literally have agencies that are testing the quality of water and regulating the quality of water.
[00:35:41.680 --> 00:35:42.960] And it's not the food standards agency.
[00:35:42.960 --> 00:35:44.640] No, that's not that food candidates are what they're doing.
[00:35:45.120 --> 00:35:47.120] But they are keeping chemicals out of cakes.
[00:35:47.120 --> 00:35:47.200] Yeah.
[00:35:47.440 --> 00:35:49.920] But not as Chris would have it.
[00:35:49.920 --> 00:35:53.680] But also, nobody is saying that cakes are going to cure diseases.
[00:35:53.680 --> 00:35:54.800] That's the distinction here.
[00:35:54.800 --> 00:35:58.000] Everyone knows that sweet food should be taken in moderation.
[00:35:58.000 --> 00:36:07.520] And if you were saying your sweet, that these sweat, these cakes, death cakes or otherwise, were better for your health than they actually are, then trading standards and advertising standards would do something.
[00:36:07.520 --> 00:36:15.760] And again, we literally do have agencies that are regulating marketing on food where marketing is making health claims about something that they cannot make.
[00:36:16.000 --> 00:36:18.400] They're probably not pressuring that enough.
[00:36:18.400 --> 00:36:24.800] But if it's a sugary, if it's a food that's high in certain things and you're saying that it's healthy, you will get into trouble for that.
[00:36:24.800 --> 00:36:32.000] We had the sugar tax come in, so that it's now more expensive to sell full-fat versions of soft drinks than it is the diet versions because of the sugar tax.
[00:36:32.000 --> 00:36:34.560] So like, it literally is the law, Chris.
[00:36:34.560 --> 00:36:37.760] But yeah, like everybody knows sweet foods should be taken in moderation.
[00:36:37.760 --> 00:36:45.840] But if anybody out there was claiming that cakes could cure C star star star star R, they'd be in the same hot water that you are, Chris.
[00:36:45.840 --> 00:36:47.360] This isn't just about you.
[00:36:47.360 --> 00:36:48.480] But it carries on.
[00:36:48.480 --> 00:36:51.840] They don't want you, the public, to know anything about herbs.
[00:36:51.840 --> 00:36:57.920] We're not even allowed to put categories such as bone support, nor allowed to put scientific links to any research.
[00:36:57.920 --> 00:37:02.040] And they want us to censor 25,000 reviews on our website.
[00:37:02.360 --> 00:37:08.120] They want us to cleanse the reviews of benefits so there is zero information on any herbs that we make and sell.
[00:37:08.120 --> 00:37:16.040] No money in being healthy, lots of money in sickness, plus controlled and confused with depression and all sorts of brain disorders.
[00:37:16.040 --> 00:37:23.080] Programmed into a system to eat the stuff they want you to eat so you get as sick as early as possible, so you eat their pills as soon as possible.
[00:37:23.080 --> 00:37:28.040] Once you start one of their pills, you'll soon be on a bag of them due to the major side effects you're stacking.
[00:37:28.040 --> 00:37:31.800] This is all on every single product page before you get to those product benefits.
[00:37:32.040 --> 00:37:48.840] I also hate this argument that you get exclusively from wellness companies about how there's no money in health, there's only money in sickness when the wellness industry will sell a healthy person something that they do not need and make a lot of money out of it.
[00:37:49.160 --> 00:37:52.680] And they'll sell sick people something they do not need because the sick people need something.
[00:37:53.000 --> 00:37:55.160] They go to them, they get something that does not help.
[00:37:55.160 --> 00:38:02.520] It's also the case that it is not true that there's no money in people being healthy in a society where you have socialized healthcare.
[00:38:02.520 --> 00:38:06.520] Yes, yeah, it actually massively reduces the amount of money we have to spend on healthcare.
[00:38:06.520 --> 00:38:07.560] We have a healthy population.
[00:38:07.560 --> 00:38:09.800] And he is from that society because he's British.
[00:38:09.800 --> 00:38:12.520] He's British down there, not one of them foreigns.
[00:38:12.520 --> 00:38:17.880] But it's the same arguments that you see from the US-based supplement peddlers.
[00:38:17.880 --> 00:38:23.320] And they come over here and make the same arguments even when they don't apply to the British healthcare system.
[00:38:23.320 --> 00:38:24.280] Yeah, completely.
[00:38:24.280 --> 00:38:29.560] Still, he thinks he's got a genius way to avoid those nasty regulators, and it comes via an unusual source.
[00:38:29.560 --> 00:38:35.800] So the next bit on this screen reads: Human Rights Act 1998, Article 10.
[00:38:35.800 --> 00:38:38.120] Everyone has the right to freedom of expression.
[00:38:38.120 --> 00:39:02.000] This right shall include freedom to hold opinions and to receive and impart information and ideas without interference by public authority and regardless of frontiers he says the reviews on our website are the opinions from our customers on our products no public authority can stop you from forming an opinion on our products and leaving a review on that product page We'll not be censoring any reviews left in our review section on our website.
[00:39:02.000 --> 00:39:09.840] If we use them for marketing reasons, we'll censor them for obvious reasons, as it could be deemed false advertising as everyone doesn't see the same results.
[00:39:09.840 --> 00:39:12.400] Our review section is not advertising.
[00:39:12.400 --> 00:39:13.040] Yes, it is.
[00:39:13.040 --> 00:39:18.960] It's a place on each product page that our customers can leave genuine reviews of their experiences with our natural products.
[00:39:18.960 --> 00:39:22.640] So other customers will see them and be persuaded to buy into literal advertisements.
[00:39:22.720 --> 00:39:25.440] Yeah, yeah, reviews and testimonials are advertising.
[00:39:25.440 --> 00:39:30.240] They're definitely regulated as advertising, especially when you feature them on your website.
[00:39:30.240 --> 00:39:33.520] And to be clear, this isn't even an open comments section on the website.
[00:39:33.680 --> 00:39:37.040] This is a leave us a review and we will add it to our website.
[00:39:37.200 --> 00:39:47.920] And you're specifically maybe not selecting only the good reviews, but you would guarantee that they're choosing to show the more positive reviews sort from best to worst.
[00:39:47.920 --> 00:39:51.040] I would say they are only selecting the best reviews on their website.
[00:39:51.040 --> 00:39:52.400] And I'll tell you why in a moment.
[00:39:52.560 --> 00:39:53.440] We will go there.
[00:39:53.440 --> 00:39:58.720] But even if you weren't selecting only the best, which that absolutely makes it marketing because you're editorial.
[00:40:00.320 --> 00:40:08.880] But if you're showing it best to worst so that people only see the best reviews first, that is still sufficiently editing to make it marketing.
[00:40:08.880 --> 00:40:10.800] So they've got these reviews on their website.
[00:40:10.800 --> 00:40:14.800] Reviews like from June of this year, Christina wrote, still stable.
[00:40:14.800 --> 00:40:18.000] My husband was diagnosed with a very rare testicular cancer.
[00:40:18.000 --> 00:40:20.160] Only 132 cases ever recorded.
[00:40:20.160 --> 00:40:23.600] He had an operation last June and then a very small tumor was found in his lymph node.
[00:40:23.600 --> 00:40:26.960] Chemo and radiotherapy don't work as it's a neuroendocrine cancer.
[00:40:26.960 --> 00:40:30.760] We decided to do some research and saw the great reviews here.
[00:40:29.840 --> 00:40:35.640] He started with turkey tail, two a day, and then we added a load more over the year and he opted to be monitored.
[00:40:35.880 --> 00:40:39.240] A year later, he's still stable and they'll see him in December.
[00:40:39.240 --> 00:40:42.280] So so happy and live in hope the tumor will get smaller.
[00:40:42.280 --> 00:40:43.720] Thank you, Chris, and your team.
[00:40:43.720 --> 00:40:45.880] Your vitamins and delivery are great.
[00:40:45.880 --> 00:40:51.720] So you saw the reviews here and then decided to buy the product, but it's not advertising.
[00:40:51.720 --> 00:40:52.200] Exactly.
[00:40:52.200 --> 00:40:56.920] And then you left a review that is saying your team and your vitamins are great.
[00:40:56.920 --> 00:41:00.520] And there was another one, Kevin, also in June this year, wrote, I live with HOPE.
[00:41:00.520 --> 00:41:04.280] I purchased this product because of its possible help in the treatment of cancers.
[00:41:04.280 --> 00:41:06.600] And I'm on a two-month trial.
[00:41:06.600 --> 00:41:08.040] And then possibly my favorite.
[00:41:08.040 --> 00:41:11.240] There's lots of reviews like that, ones that specifically explicitly mention cancer.
[00:41:11.400 --> 00:41:16.040] My favorite, though, of the reviews from May of this year, David wrote, only the best.
[00:41:16.040 --> 00:41:23.240] We've been using British Supplements for a few years now and have always been satisfied with the products and fantastic speedy service.
[00:41:23.240 --> 00:41:29.960] Big Pharma and their market manipulative tactics, along with products loaded with fillers, are an absolute no-no for us.
[00:41:29.960 --> 00:41:34.920] We unreservedly support BS and we believe they are truly the very best.
[00:41:35.560 --> 00:41:36.840] Highly recommended.
[00:41:36.840 --> 00:41:39.400] Forget the high street big brand name rip-offs.
[00:41:39.400 --> 00:41:41.640] Always check BS first.
[00:41:42.600 --> 00:41:43.480] Amazing.
[00:41:43.480 --> 00:41:50.840] So yeah, pretty clearly, between the review and the Facebook comments, people are being given the message that British supplements have products that can treat cancer.
[00:41:50.840 --> 00:41:53.800] But that information isn't on their website under their own steam.
[00:41:53.800 --> 00:41:55.400] They haven't typed it themselves.
[00:41:55.400 --> 00:41:57.320] So where are people getting that idea?
[00:41:57.320 --> 00:42:03.880] Well, if you go to their website and you click in the search bar and you type cancer in the search bar, you only get a single result.
[00:42:03.880 --> 00:42:06.040] Lion's main extract comes up.
[00:42:06.040 --> 00:42:09.320] But then you look at that page and it doesn't mention cancer at all.
[00:42:09.320 --> 00:42:12.520] So, why is that page returning when you search cancer, Mike?
[00:42:12.520 --> 00:42:14.200] Any ideas why that might be?
[00:42:14.200 --> 00:42:22.240] I mean, I don't know anything that I've got would be would be speculation, but it would probably be that the search engine is searching a keywords field somewhere that's been hidden.
[00:42:22.400 --> 00:42:29.280] It could be in some sort of meta description field, or it could be searching some other hidden metadata.
[00:42:29.280 --> 00:42:31.360] Yeah, yeah, absolutely that, absolutely that.
[00:42:31.360 --> 00:42:37.440] So, what's happened is there is actually a page on their site where he has a collection called front page/slash cancer.
[00:42:37.440 --> 00:42:41.840] Yes, and there's only one thing in that collection, and it is the uh the line's main one, right?
[00:42:41.840 --> 00:42:48.240] So, the meta tag has product tagged cancer, so he's tagged this product cancer, right?
[00:42:48.240 --> 00:42:59.040] You can see that, and also when you go to that page, you'll see on this one single page with uh product tagged cancer, he's written at the top of the page, Hey, this is where all of our products will be.
[00:42:59.040 --> 00:43:04.400] There is no freedom of speech in the UK, so we can't write what anything might help with.
[00:43:04.400 --> 00:43:06.560] You guys can help this, though.
[00:43:06.560 --> 00:43:10.480] Just leave a review in detail so it can help other people like you.
[00:43:10.480 --> 00:43:16.720] Then, when you use the search bar top right for condition X and it's in the reviews, it should come up.
[00:43:16.720 --> 00:43:20.960] Smiley face, by which I mean colon close brackets.
[00:43:20.960 --> 00:43:37.440] So, pretty clearly, whoever's running the website for Pritchard Supplements is knowingly trying to circumvent the regulations and, in fact, the law, because this is Cancer Act, by making specific products findable when you search for cancer and then advising people to leave reviews telling people it helps with cancer.
[00:43:37.440 --> 00:43:44.480] Reviews that he says aren't advertising copy because they're written by users, but they're written by users because he's telling users to write them.
[00:43:44.480 --> 00:43:48.960] He even says, The only thing I ask of you is you make sure you write a review.
[00:43:48.960 --> 00:43:50.800] So, it's pretty clear what's going on here.
[00:43:50.800 --> 00:43:54.640] And the reviews are a big part of Chris's business, as you might imagine.
[00:43:54.640 --> 00:43:56.560] He loves a positive review.
[00:43:56.560 --> 00:44:00.600] Alice, he absolutely hates a negative review.
[00:43:59.440 --> 00:44:02.040] He hates a one-star review.
[00:44:02.920 --> 00:44:13.480] In fact, if you go to TrustPilot, where he has like 30,000 reviews and 1% or no, 10% of them are 3,000 reviews, 10% of them are digging into TrustPilot.
[00:44:13.800 --> 00:44:14.520] Yeah, it's great.
[00:44:14.520 --> 00:44:20.760] I spent so long on TrustPilot today because he spends a lot of his time on TrustPilot, arguing with the one-star reviewers.
[00:44:22.200 --> 00:44:23.640] So many companies do this.
[00:44:23.640 --> 00:44:23.960] It's great.
[00:44:24.360 --> 00:44:28.760] And you'd expect it of this guy based on everything you've told us so far.
[00:44:28.760 --> 00:44:35.480] But so many companies do this and really show who they are by being quite aggressive in response to negative TrustPilot reviews.
[00:44:35.640 --> 00:44:36.840] Got to know who he is.
[00:44:36.840 --> 00:44:38.200] Got to know what he's like.
[00:44:38.200 --> 00:45:05.480] So, Paula left a review in December 2024, complaining that his website, the text on the website, the stuff I've read out, had quite an off-putting attitude, that it was aggressive and even a little bit racist, to which Chris himself responded, quote, please note, our supplements are not suitable for, call on, the uneducated, the woke, bracket, mind virus, close bracket, the MSM/slash paper brains of this world, Karens, and snowflakes.
[00:45:05.480 --> 00:45:06.280] Paper brains.
[00:45:06.440 --> 00:45:08.280] People who read the newspapers.
[00:45:08.280 --> 00:45:09.080] They're reading papers.
[00:45:09.240 --> 00:45:12.760] I've never heard anybody say that because he says MSM slash paper brains.
[00:45:12.760 --> 00:45:14.120] So I assume that's what he means.
[00:45:14.120 --> 00:45:17.800] Yeah, I assume that's what he means, but I've never heard anybody say that before.
[00:45:17.800 --> 00:45:18.280] Yeah.
[00:45:18.280 --> 00:45:22.600] I wouldn't have had him down as an Elon Musk fan as well with the kind of woke mind virus stuff.
[00:45:22.600 --> 00:45:24.920] That's very much a Musk-originated meme.
[00:45:24.920 --> 00:45:27.800] It certainly feels, yeah, I think, I don't know whether it originated with him.
[00:45:27.800 --> 00:45:29.400] Nothing originates from Elon Musk.
[00:45:29.720 --> 00:45:32.680] He's picked up a meme from somewhere else and shipped it as if it was a.
[00:45:32.840 --> 00:45:34.360] He's a human form of AI.
[00:45:34.360 --> 00:45:36.280] Yeah, he just kind of, yeah, absolutely is.
[00:45:36.280 --> 00:45:43.480] And then there was a review in February when Abby said that you might want to sort out your responses to these negative reviews because they kind of might scare off the customers.
[00:45:43.480 --> 00:45:50.240] And she said, I was about to buy something until she saw how unprofessional the person was and that she'd rather stay woke and grounded in reality.
[00:45:50.560 --> 00:45:55.920] To which Chris himself responded, grounded in reality, you mean grounded in delusion?
[00:45:55.920 --> 00:46:01.360] There are two genders, men and women, and we fly the great British flag with pride.
[00:46:01.520 --> 00:46:02.640] Thank God.
[00:46:02.960 --> 00:46:06.240] As he tries to sell lion's main mushroom extract.
[00:46:06.240 --> 00:46:18.560] In another response to a one-star review, he told a customer, quote, We do not offer products to the Karens of this world, the extreme left that try and shut down free speech and tell us how and what to think.
[00:46:18.560 --> 00:46:25.520] We have fulfilled 1.6 million orders, and we've got about a thousand negatives total in terms of reviews.
[00:46:25.520 --> 00:46:28.160] We have over 30,000 five-stars on our site.
[00:46:28.160 --> 00:46:29.920] About 800 of them are negatives.
[00:46:29.920 --> 00:46:34.080] And they're people who don't know the difference from a man and a woman.
[00:46:34.080 --> 00:46:37.520] So apparently, that's a big issue with people who are buying his products.
[00:46:37.520 --> 00:46:46.000] He also says, most one-star reviews on Woke Pilot are from the Feelings Brigade, but he spells it B-I-R-G-A-D-E.
[00:46:46.320 --> 00:46:47.440] So yeah, it's Woke Pilot.
[00:46:47.440 --> 00:46:56.000] He constantly complains about Woke Pilot because TrustPilot keeps removing his responses because he keeps using the names and email addresses of people who've responded.
[00:46:56.000 --> 00:46:59.520] So he's like, oh, Woke Pilot won't let me say what's on my mind.
[00:46:59.520 --> 00:47:03.040] They keep censoring me and censoring out some of his language.
[00:47:03.040 --> 00:47:03.600] Yeah.
[00:47:03.920 --> 00:47:12.320] Lots of would-be customers point out that they'd have bought something if it wasn't for the bizarre and childish responses from Chris, to which he says things like, Well, thank God you didn't.
[00:47:12.320 --> 00:47:16.560] We are super keen on not offering you the world's best supplements.
[00:47:16.560 --> 00:47:20.800] And maybe when your balls have dropped, you might be able to see more clearly.
[00:47:20.800 --> 00:47:25.360] And, oh no, it's another femme who hates everything and everyone.
[00:47:25.360 --> 00:47:27.920] Get a life or at least go and get a job.
[00:47:27.920 --> 00:47:31.720] The founder and CEO write the replies, and most people love them.
[00:47:29.760 --> 00:47:36.920] We break our sales records pretty much every month as we don't sell to woke little haters like you.
[00:47:37.240 --> 00:47:39.320] On to your next protest of hate.
[00:47:39.320 --> 00:47:42.840] Now, off you pop and have another mental breakdown.
[00:47:43.160 --> 00:47:46.840] And also, he says, here's another quote: the haters love to hate us.
[00:47:46.840 --> 00:47:49.800] They hate to see a British company thriving.
[00:47:49.800 --> 00:47:56.040] I can't wait until we have shops where we can proudly fly the flags of the UK and of Ireland.
[00:47:56.040 --> 00:48:00.360] So, yeah, that is Chris, Chris Boyle of British Supplements.
[00:48:00.360 --> 00:48:21.240] And while I might applaud British Supplements for being willing to take on the grifters in the supplement industry who slap their own branding on substandard products, I don't think his particular brand of nationalism, conspiracy theory, transphobia, and flagrant attempts to circumvent the law is going to stop me from reporting him to the advertising standards authority.
[00:48:21.240 --> 00:48:28.440] So yeah, expect to see him calling me a hater of a femme wokeist in a deranged response sometime soon.
[00:48:32.600 --> 00:48:36.760] So I mentioned when we're talking about mushroom ice cream, I have a bit of an ice cream story.
[00:48:36.760 --> 00:48:43.720] So Alice, you and I and Nicola and Ange and Bob were all in Blackpool on the weekend.
[00:48:44.120 --> 00:48:47.000] So Nicola's mum's house that I mentioned on the show in December.
[00:48:47.000 --> 00:48:48.360] We were trying to sell the house.
[00:48:48.440 --> 00:48:50.680] We had all the problems with the front door and everything.
[00:48:50.680 --> 00:48:53.800] We got a new front door put on the house literally a week and a bit ago.
[00:48:53.800 --> 00:48:55.080] So now you can get in and out.
[00:48:55.160 --> 00:48:58.760] Turns out much easier to get in and out of the house when the door opens properly.
[00:48:59.400 --> 00:49:00.120] A full door that opens.
[00:49:00.280 --> 00:49:03.880] A full door that opens rather than only one side of the door opens is kind of a bit of the way.
[00:49:03.880 --> 00:49:07.960] Getting things in and out, I've scraped my knuckles so often coming through that door.
[00:49:07.960 --> 00:49:09.160] Just have an ice door put on.
[00:49:09.960 --> 00:49:10.520] Don't easy.
[00:49:10.520 --> 00:49:11.160] No problem at all.
[00:49:11.320 --> 00:49:19.120] We're finally getting close to being able to actually put the house on the market because it's just been a million other things that we've had to deal with with Nick's mum and her health and various other things while she's at Liverpool.
[00:49:14.840 --> 00:49:22.080] So, to go on the market, we need to still tidy the house up.
[00:49:22.160 --> 00:49:25.440] So, we went to Blackpool to sort out things like the garden.
[00:49:25.440 --> 00:49:34.000] You spent the entirety of the afternoon on your knees in the front garden weeding the pavement, which is why your neck is broken.
[00:49:35.120 --> 00:49:40.080] I'm now recording this horizontal from your sofa because I cannot sit upright because my back is gone.
[00:49:40.240 --> 00:49:46.000] Bob just walked into the back garden at about 10 o'clock when we got there and said, I'll sort this.
[00:49:46.000 --> 00:49:48.880] And was there till about three or four or something away?
[00:49:48.880 --> 00:49:51.280] He just by himself just cracked on.
[00:49:51.280 --> 00:49:56.960] There was a pat of pavement in the back garden that I did not know was there because it's been overgrown with weeds for so long.
[00:49:57.680 --> 00:49:58.800] He's just hacked everything back.
[00:49:58.800 --> 00:50:01.920] And then he just at one point went, Right, I'm done.
[00:50:01.920 --> 00:50:02.640] Can't do any more.
[00:50:02.640 --> 00:50:03.440] I'm going to have a shower.
[00:50:03.440 --> 00:50:07.760] He brought a change of clothes, he brought a shower, he bought a towel, had a shower, and fucked off the pub.
[00:50:07.760 --> 00:50:09.920] He's like, I've done my stint and went to the pub.
[00:50:09.920 --> 00:50:12.640] We spent all day in there, but anyway, so we spent the whole day.
[00:50:12.640 --> 00:50:14.320] I was just going back and forth to the tip.
[00:50:14.320 --> 00:50:17.840] That was kind of my day, constant trips to the recycling center.
[00:50:17.840 --> 00:50:18.960] Day's done.
[00:50:18.960 --> 00:50:23.120] You joined Bob in the pub to watch the derby match that was on.
[00:50:23.120 --> 00:50:24.960] We head to the pub as well.
[00:50:25.120 --> 00:50:29.360] Nicola said, I really want to go to an ice cream place that I always loved in Blackpool.
[00:50:29.360 --> 00:50:30.560] She can get back to Blackpool very often.
[00:50:30.560 --> 00:50:31.520] She grew up in Blackpool.
[00:50:31.520 --> 00:50:31.680] Sure.
[00:50:31.760 --> 00:50:34.640] Notriani's or something, Nostrilorna's.
[00:50:35.600 --> 00:50:36.880] The Nostradamus, something like that.
[00:50:36.880 --> 00:50:39.200] Yeah, they know what ice cream you want before you turn up.
[00:50:39.520 --> 00:50:42.560] The Nostromo ice cream in Blackpool.
[00:50:42.720 --> 00:50:44.720] Nobody can hear you drop your ice cream.
[00:50:44.720 --> 00:50:44.960] Yeah.
[00:50:44.960 --> 00:50:46.400] So she wants to go at this ice cream place.
[00:50:46.400 --> 00:50:47.360] And we sat in the pub.
[00:50:47.360 --> 00:50:48.640] And I said, well, how far away is it?
[00:50:48.640 --> 00:50:51.520] She says, oh, it's five minutes up the road in the car.
[00:50:51.520 --> 00:50:52.880] It's been five minutes up the road in the car.
[00:50:52.880 --> 00:50:54.480] And we're saying, well, Daniel wants one?
[00:50:54.480 --> 00:50:56.560] And Bob was going to come in the car, but the car's filled with stuff.
[00:50:56.560 --> 00:50:59.040] So there's only two seats in the car because of the blackpool.
[00:50:59.280 --> 00:51:02.600] B

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Prompt 5: Context Setup

You are an expert data extractor tasked with analyzing a podcast transcript. 
I will provide you with part 2 of 2 from a podcast transcript. 
I will then ask you to extract different types of information from this content in subsequent messages. Please confirm you have received and understood the transcript content.

Transcript section:
 a shower, he bought a towel, had a shower, and fucked off the pub.
[00:50:07.760 --> 00:50:09.920] He's like, I've done my stint and went to the pub.
[00:50:09.920 --> 00:50:12.640] We spent all day in there, but anyway, so we spent the whole day.
[00:50:12.640 --> 00:50:14.320] I was just going back and forth to the tip.
[00:50:14.320 --> 00:50:17.840] That was kind of my day, constant trips to the recycling center.
[00:50:17.840 --> 00:50:18.960] Day's done.
[00:50:18.960 --> 00:50:23.120] You joined Bob in the pub to watch the derby match that was on.
[00:50:23.120 --> 00:50:24.960] We head to the pub as well.
[00:50:25.120 --> 00:50:29.360] Nicola said, I really want to go to an ice cream place that I always loved in Blackpool.
[00:50:29.360 --> 00:50:30.560] She can get back to Blackpool very often.
[00:50:30.560 --> 00:50:31.520] She grew up in Blackpool.
[00:50:31.520 --> 00:50:31.680] Sure.
[00:50:31.760 --> 00:50:34.640] Notriani's or something, Nostrilorna's.
[00:50:35.600 --> 00:50:36.880] The Nostradamus, something like that.
[00:50:36.880 --> 00:50:39.200] Yeah, they know what ice cream you want before you turn up.
[00:50:39.520 --> 00:50:42.560] The Nostromo ice cream in Blackpool.
[00:50:42.720 --> 00:50:44.720] Nobody can hear you drop your ice cream.
[00:50:44.720 --> 00:50:44.960] Yeah.
[00:50:44.960 --> 00:50:46.400] So she wants to go at this ice cream place.
[00:50:46.400 --> 00:50:47.360] And we sat in the pub.
[00:50:47.360 --> 00:50:48.640] And I said, well, how far away is it?
[00:50:48.640 --> 00:50:51.520] She says, oh, it's five minutes up the road in the car.
[00:50:51.520 --> 00:50:52.880] It's been five minutes up the road in the car.
[00:50:52.880 --> 00:50:54.480] And we're saying, well, Daniel wants one?
[00:50:54.480 --> 00:50:56.560] And Bob was going to come in the car, but the car's filled with stuff.
[00:50:56.560 --> 00:50:59.040] So there's only two seats in the car because of the blackpool.
[00:50:59.280 --> 00:51:02.600] But if it's five minutes up the road, we'll get you a tub, we'll bring it back.
[00:50:59.440 --> 00:51:04.600] That's what, because Nicola, it's five minutes up the road.
[00:50:59.680 --> 00:51:05.400] Five minutes up the road.
[00:50:59.840 --> 00:51:07.080] And I'm thinking, it's a straight road.
[00:51:07.080 --> 00:51:09.800] I'll hop in the car, literally drive for five minutes, park up.
[00:51:09.800 --> 00:51:13.960] Nicola will go in, get three tubs of ice cream, jump back in the car, we'll come back or sort of.
[00:51:13.960 --> 00:51:14.360] Yeah.
[00:51:14.680 --> 00:51:16.040] Get in the car.
[00:51:16.040 --> 00:51:19.400] Nicola does her classic thing of, I want a thing.
[00:51:19.400 --> 00:51:20.200] I want it so much.
[00:51:20.200 --> 00:51:24.040] I'm not going to really think through the logistic steps in the moment of what's involved.
[00:51:24.040 --> 00:51:25.560] And it wasn't five minutes.
[00:51:25.560 --> 00:51:38.040] It was a good 10 minutes at least drive past the pleasure beach in Blackpool, like the theme park, right down to the front near where we got the psychic readings that time into the one-way double yellow line system of Blackpool.
[00:51:38.600 --> 00:51:39.960] 2004.
[00:51:40.040 --> 00:51:40.520] All of that.
[00:51:40.680 --> 00:51:42.520] And I'm going around in circles, can't park anyway.
[00:51:42.520 --> 00:51:46.280] I've got to park a reasonable distance from the ice cream place because there's nowhere to stay.
[00:51:46.280 --> 00:51:47.240] It's in the middle of all of that.
[00:51:47.240 --> 00:51:47.960] There's nowhere to stay.
[00:51:47.960 --> 00:51:48.680] So I'm there.
[00:51:48.680 --> 00:51:57.240] Because it's a Saturday in summer, summer holidays in Blackpool, Black Beach Resort that people go to on their summer holidays with their kids.
[00:51:57.240 --> 00:52:01.560] So I'm parked up just on some double yellows, sat in the car while she goes to get ice cream.
[00:52:01.960 --> 00:52:02.840] All right, she's going to go off.
[00:52:02.840 --> 00:52:06.760] She's going to quickly be back in a minute, get three tubs of ice cream and jump in the car.
[00:52:06.760 --> 00:52:11.240] She's gone about five or six minutes, which is not a good sign because that means she's had to walk a distance.
[00:52:11.240 --> 00:52:11.480] Yeah.
[00:52:11.480 --> 00:52:13.240] She means she has to walk back a distance.
[00:52:13.240 --> 00:52:21.160] Eventually, I see her coming back and she's got two tubs of ice cream and a massive corn that is already built by the time she gets to melting down her hand.
[00:52:21.160 --> 00:52:22.600] Of course it is on a nice sunny day.
[00:52:22.600 --> 00:52:22.920] Yep.
[00:52:22.920 --> 00:52:28.440] So she's trying to lick this corn in a way that she can get in the car, but it's melting and dripping so much.
[00:52:28.440 --> 00:52:29.960] She's got two of the tubs in her hand.
[00:52:29.960 --> 00:52:30.280] Yeah.
[00:52:30.280 --> 00:52:31.320] Those are also melting.
[00:52:31.320 --> 00:52:32.120] Those are also dripping.
[00:52:32.120 --> 00:52:34.200] But she's trying to wrestle this corn and it's dripping everywhere.
[00:52:34.200 --> 00:52:37.800] So she sat side on in the car trying to wrestle this into position.
[00:52:37.800 --> 00:52:42.520] And I'm saying, you have to get in the car because these other two are melting.
[00:52:42.520 --> 00:52:44.360] And we talked Bob into having an ice cream.
[00:52:44.360 --> 00:52:46.640] And I know it's a 10-minute drive back.
[00:52:44.760 --> 00:52:47.120] Get it.
[00:52:44.840 --> 00:52:49.040] So she's eventually like trying to wrangle her.
[00:52:49.200 --> 00:52:56.000] She eats half, she like wolves down half of her ice cream, gets in the car, holds the two tubs in one hand and her ice cream in the other.
[00:52:56.000 --> 00:53:02.560] And they are just flowing down the cone onto the yoga pants that she's wearing so she can be doing the thing.
[00:53:02.560 --> 00:53:04.400] Well, she puts the melt on.
[00:53:04.400 --> 00:53:10.640] And I drive at the exact speed limit at the very brink of the speed limit back to the pub.
[00:53:10.640 --> 00:53:18.400] By the time we pull up in the pub car park, we have, I would say, two tubs of somewhere between ice cream and milkshake.
[00:53:19.200 --> 00:53:19.840] Ice cream soup.
[00:53:19.840 --> 00:53:20.080] Yeah.
[00:53:20.080 --> 00:53:20.640] Ice cream soup.
[00:53:21.600 --> 00:53:22.640] It's like ice cream.
[00:53:22.800 --> 00:53:24.240] Push and soup ice cream.
[00:53:24.240 --> 00:53:25.520] You were eating ice cream soup.
[00:53:25.760 --> 00:53:30.960] And the whole way back, I'm saying to the club, this I think is genuinely one of the most annoying things you've ever done.
[00:53:30.960 --> 00:53:33.600] Like, just think through the logistics.
[00:53:33.680 --> 00:53:38.400] If you'd have said it's about a 10-minute drive on Lita Park, I wouldn't have even had ice cream.
[00:53:38.400 --> 00:53:40.240] I'd have just drove you to get an ice cream.
[00:53:40.240 --> 00:53:42.160] I wouldn't have twisted Bob's arm to get an ice cream.
[00:53:42.160 --> 00:53:44.560] Or I've got an ice cream tub and then I sat in the car at eating.
[00:53:44.560 --> 00:53:54.320] We'd have drove back at Leisley Base rather than have this spare ice cream that we now have to rush back like it's a like it's a fucking kidney like it's an organ that we have to rush before the patient dies.
[00:53:54.640 --> 00:54:04.960] So as we pull up in the car park, Nicola, her legs are her yoga pants and tracksuit bottoms are just covered in ice cream, white with ice cream.
[00:54:05.360 --> 00:54:15.280] And I get this tub out, get it into the pub to Bob, and it is essentially a very small milkshake that we've delivered at great expense and great frustration.
[00:54:15.280 --> 00:54:21.240] And Nicola went to walk back to her house to try and dry herself off and sort herself and then realized she didn't have her keys with her.
[00:54:21.240 --> 00:54:24.600] And said, I got a text from her saying, I'm stood in the car park in penance.
[00:54:25.880 --> 00:54:26.640] Get her back in.
[00:54:26.640 --> 00:54:27.120] So, yeah.
[00:54:27.520 --> 00:54:30.120] Just the disaster of the ice cream logistics.
[00:54:30.600 --> 00:54:34.440] Just think an ice cream is a thing that melts if you really want an ice cream.
[00:54:29.760 --> 00:54:35.800] Just tell me you want an ice cream.
[00:54:35.960 --> 00:54:40.520] Don't try and smooth it out by saying it's five minutes when it's not five minutes.
[00:54:40.680 --> 00:54:42.440] I was taking corners and everything.
[00:54:43.080 --> 00:54:46.680] Five minutes up the road is: I'm going to get in the car, I'm going to just drive, and I'm going to stop.
[00:54:46.680 --> 00:54:47.240] And then you're going to.
[00:54:48.120 --> 00:54:53.080] The most ludicrous thing that has ever happened in the extensive time we've been together.
[00:54:53.080 --> 00:54:54.520] 16 years we've been together.
[00:54:54.520 --> 00:54:56.200] 10 years we've been married next month.
[00:54:56.520 --> 00:54:58.360] This is the most annoying thing she's ever done.
[00:54:58.360 --> 00:54:59.560] Fucking L.
[00:54:59.880 --> 00:55:03.720] Well, this show's going out on the 14th of August.
[00:55:03.720 --> 00:55:04.040] Yes.
[00:55:04.040 --> 00:55:05.400] Which means yesterday was your birthday, Mr.
[00:55:05.400 --> 00:55:06.440] Seas it was my birthday.
[00:55:06.440 --> 00:55:08.280] So I've got your birthday present.
[00:55:08.280 --> 00:55:09.560] Oh, thank you.
[00:55:09.960 --> 00:55:13.800] I've got your birthday present comes in a little Newcastle bag.
[00:55:13.800 --> 00:55:18.200] In an official Newcastle merchandise as well.
[00:55:18.200 --> 00:55:19.560] It's got the hologram on the bottom.
[00:55:19.560 --> 00:55:21.560] Have you bought me a new striker for Newcastle?
[00:55:21.560 --> 00:55:23.400] Because you could really do with one.
[00:55:23.400 --> 00:55:24.200] I haven't, I'm afraid.
[00:55:25.240 --> 00:55:28.920] The season will start two days after this show goes out.
[00:55:28.920 --> 00:55:32.280] And there's a good chance we will have nobody playing up front because of how everything's out.
[00:55:32.600 --> 00:55:33.240] Let me have a see.
[00:55:33.240 --> 00:55:34.120] This looks.
[00:55:34.440 --> 00:55:36.360] I won't open the card yet, but.
[00:55:37.000 --> 00:55:37.880] Oh, nice.
[00:55:37.880 --> 00:55:39.720] A very lovely pseudoscience book.
[00:55:39.720 --> 00:55:42.520] Amusing Histories of Crackpot Ideas and Why We Love Them.
[00:55:42.680 --> 00:55:43.560] This is fantastic.
[00:55:43.560 --> 00:55:44.440] Thank you so much.
[00:55:44.520 --> 00:55:46.920] I know you like the weirdness, the weird side.
[00:55:47.320 --> 00:55:49.160] I do like the weird side of being a skeptic.
[00:55:49.160 --> 00:55:52.680] I prefer the someone's wrong on the internet side of being a skeptic.
[00:55:52.680 --> 00:55:54.040] Although I've gone off that now.
[00:55:54.040 --> 00:55:56.200] That's too fucking stressful these days.
[00:55:56.680 --> 00:56:01.720] It's mostly just I'm trying to end the placebo effect.
[00:56:01.960 --> 00:56:02.760] But there we go.
[00:56:02.760 --> 00:56:05.160] And you got me an excellent Spider-Man card as well.
[00:56:05.320 --> 00:56:05.800] That is quite fun.
[00:56:05.960 --> 00:56:09.080] That is an absolutely lovely pop-up Sp spider-Man in a web.
[00:56:09.400 --> 00:56:10.440] Pop-up Spider-Man.
[00:56:10.600 --> 00:56:13.160] 3D laser cut web.
[00:56:13.160 --> 00:56:13.880] That is excellent.
[00:56:13.880 --> 00:56:14.520] Thank you so much.
[00:56:14.520 --> 00:56:33.520] Thank you thanks a lot man that's that's absolutely lovely that's all right happy birthday mate thank you i'm gonna leave spider-man out So for Liverpool Skeptic in the pub, we've got a talk coming up that is a week today in the CASA on Hope Street, and that is going to be Kaylene Devlin.
[00:56:33.520 --> 00:56:38.720] Yes, from the BBC's Verify team, looking at how they go about verifying disinformation.
[00:56:38.720 --> 00:56:44.640] I think she spends a lot of the time around war disinformation, that sort of area, like Ukraine, Gaza, that sort of stuff.
[00:56:44.640 --> 00:56:59.040] So how the BBC team goes about doing that should be really interesting, especially given the kind of the balance they have to do between being a public service broadcaster and like commitment to the truth, but also not being in the firing line on too much stuff.
[00:56:59.040 --> 00:57:02.640] It's like a very odd space they have to be in where they've got to be like whiter than white on things.
[00:57:02.640 --> 00:57:12.560] And when they fuck up, they have to kind of admit it, which other broadcasters don't have to do, which means that anybody who's paying attention to those broadcasters may not know they fucked up because they've got no mandate to tell you.
[00:57:12.800 --> 00:57:14.320] So yeah, it should be really, really interesting.
[00:57:14.320 --> 00:57:17.280] BBC Veritra Fire team's always good value.
[00:57:17.280 --> 00:57:18.320] So that's going to be a week today.
[00:57:18.400 --> 00:57:21.760] That's the 21st of August in the CASA on Hope Street.
[00:57:21.760 --> 00:57:22.880] That is from 8 p.m.
[00:57:22.960 --> 00:57:25.760] And if you're in the Liverpool area, you should come along to that.
[00:57:25.760 --> 00:57:26.160] Yeah.
[00:57:26.160 --> 00:57:30.240] You'll find details about that on our website, mercisarskeptics.org.uk.
[00:57:30.560 --> 00:57:33.440] Also on our website, you will find episodes of this show.
[00:57:33.440 --> 00:57:36.000] You will find episodes of the skeptic podcast.
[00:57:36.000 --> 00:57:36.320] Yes.
[00:57:36.560 --> 00:57:38.080] But yeah, we don't mention that very often.
[00:57:38.080 --> 00:57:38.640] No.
[00:57:39.200 --> 00:57:40.080] It's like a weekly.
[00:57:40.560 --> 00:57:50.640] I think of it as a weekly digest from the annals of the skeptic, mostly since we took over publishing the skeptic in 2020, but also some of the archive stories.
[00:57:50.640 --> 00:57:53.840] So we have stories going back to like 1980 something that we've been doing.
[00:57:53.840 --> 00:57:57.200] And so we put out, we're not putting them out as that week's stories.
[00:57:57.200 --> 00:58:00.680] So it's not like at the end of the week, you'll hear an audio version of the ones you publish during the week.
[00:58:01.000 --> 00:58:08.040] It's like a little dip into like a dip into the bag of three to four stories from the last five years worth of the skeptic magazine.
[00:58:08.040 --> 00:58:14.760] So if you enjoy what we do and you would like to support us and this show, you can do that at patreon.com forward slash skeptics with a K.
[00:58:14.760 --> 00:58:21.000] That's to say that goes towards running of this show and helping us be able to continue doing the show in the way that we do it.
[00:58:21.000 --> 00:58:26.200] If you would like to support the Merseyside Skeptic Society, you could do that at patron.com forward slash Merseyskeptics.
[00:58:26.200 --> 00:58:30.520] And you can support The Skeptic at patron.com forward slash The Skeptic.
[00:58:30.520 --> 00:58:31.160] You can indeed.
[00:58:31.160 --> 00:58:33.320] Yes, we're very, very grateful.
[00:58:33.320 --> 00:58:44.200] If you cannot afford to help out, which is totally reasonable and we understand in the modern economy that that might not be the case, what you can do is go and leave us a glowing review on your podcast platform of choice.
[00:58:44.200 --> 00:58:44.600] Yep.
[00:58:44.600 --> 00:58:47.000] And we're very appreciative for that as well.
[00:58:47.000 --> 00:58:47.240] Yeah.
[00:58:47.480 --> 00:58:50.680] And we promise not to shout at you if you leave us a negative review.
[00:58:51.000 --> 00:58:52.120] Yeah, yeah, yeah.
[00:58:52.120 --> 00:58:56.680] I was going to say it'd be quite fun to do that, but then we'd have some one-star reviews, and I don't want us to have one-star reviews either.
[00:58:56.840 --> 00:58:58.760] I don't want one-star reviews, ideally.
[00:58:58.760 --> 00:59:05.480] The other thing you can do for, if you're interested in the stuff we do in the magazine, a lot of people do read the magazine, but by all means, share the articles there as well.
[00:59:05.480 --> 00:59:10.600] Because you think there's something good and you've read it and you like it, so you go to skeptic.org.uk, we put out stories.
[00:59:10.760 --> 00:59:14.120] Every day of the working week, we'll put out a new piece of skeptical analysis.
[00:59:14.120 --> 00:59:30.200] But yeah, if you find stuff there you think is interesting, share it around the various places it gets shared because there is a surfeit of misinformation online and there are fewer and fewer sources of good, reliable skeptical analysis from which puts compassion at its core, which is what we do.
[00:59:30.200 --> 00:59:34.680] So if you want to kind of support that work, putting it in front of people's eyeballs is a really, really important way to do that.
[00:59:34.680 --> 00:59:36.760] So please by all means do so.
[00:59:36.760 --> 00:59:39.000] Aside from that then, then I think that is all we have time for.
[00:59:39.000 --> 00:59:39.640] I think it is.
[00:59:39.640 --> 00:59:42.120] All that remains then is to thank Marsh for coming along today.
[00:59:42.120 --> 00:59:42.680] Cheers.
[00:59:42.680 --> 00:59:45.120] A special thanks to Alice, who was clearly hobbled here.
[00:59:45.360 --> 00:59:46.240] Thank you.
[00:59:46.240 --> 00:59:49.120] We have been Skeptics with a K, and we will see you next time.
[00:59:49.120 --> 00:59:49.680] Bye-bye.
[00:59:44.840 --> 00:59:50.240] Bye.
[00:59:55.360 --> 01:00:00.480] Skeptics with a K is produced by Skeptic Media in association with the Merseyside Skeptic Society.
[01:00:00.480 --> 01:00:09.920] For questions or comments, email podcast at skepticswithakay.org and you can find out more about merseyside skeptics at merseysideskeptics.org.uk.

Prompt 6: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 7: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 8: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

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[00:00:26.800 --> 00:00:29.440] We are Value City Furniture.
[00:00:37.200 --> 00:00:46.160] It is Thursday, the 14th of August, 2025, and you're listening to Skeptics with a K, the podcast for science, reason, and critical thinking.
[00:00:46.160 --> 00:00:57.440] Skeptics with a K is produced by Skeptic Media in association with the Merseyside Skeptic Society, a non-profit organization for the promotion of scientific skepticism on Merseyside around the UK and internationally.
[00:00:57.440 --> 00:00:58.800] I'm your host, Mike Hall.
[00:00:58.800 --> 00:01:00.240] With me today is Marsh.
[00:01:00.240 --> 00:01:00.720] Hello.
[00:01:00.720 --> 00:01:01.520] And Alice.
[00:01:01.520 --> 00:01:02.160] Hello.
[00:01:02.480 --> 00:01:05.200] So we talk a lot about supplements on this show.
[00:01:05.440 --> 00:01:06.720] We talk a lot about.
[00:01:06.960 --> 00:01:18.480] I reckon if you go back and look at our back catalogue and added up like themes and topics for every episode, supplements would be by far the majority have the biggest set of pieces to it.
[00:01:18.480 --> 00:01:23.520] So I think, I think I'm not sure I agree with that, but what I would say depends how you categorize it, of course.
[00:01:23.760 --> 00:01:30.080] Yeah, but what I would say is what we've talked more over the last couple of years than maybe we did in the first decade of this show entirely.
[00:01:30.080 --> 00:01:33.520] And it feels like that is the way that things have shifted, like the winds have been.
[00:01:33.680 --> 00:01:35.360] Oh, yeah, it's not about us necessarily.
[00:01:35.360 --> 00:01:38.320] It's about what is fashionable in the studio science world.
[00:01:38.320 --> 00:01:41.200] And so it just keeps coming up because it's cheap to make.
[00:01:41.200 --> 00:01:46.000] And so so many different companies come up with a different version of another supplement.
[00:01:46.000 --> 00:01:46.640] Yeah, exactly.
[00:01:46.640 --> 00:01:49.840] That it's trendy, it's big business, and it's become trendy over the last few years.
[00:01:49.840 --> 00:01:57.120] So, I don't think if you went back through the entirety of our catalogues, you'd see that supplement is the most, but certainly the most over the last few years, basically.
[00:01:57.120 --> 00:01:58.000] And they're big business.
[00:01:58.000 --> 00:01:58.280] You know.
[00:01:58.160 --> 00:02:08.680] Then, then in terms of the health or alternative medicine type of claims you're going to see, it feels like they massively overshadow these days homeopathy, chiropractic, and osteopathic combined.
[00:02:08.680 --> 00:02:11.320] We barely talk about any of those three things anymore.
[00:02:11.480 --> 00:02:13.400] Part of that's because those things are done.
[00:02:13.560 --> 00:02:15.160] We've talked about them enough in this.
[00:02:15.320 --> 00:02:24.600] We've covered them well, and I mean, they're still used and they're still fashionable, and they go through peaks and troughs of trends, but they're less trendy than supplementary.
[00:02:24.760 --> 00:02:35.000] There's far less homeopathy around than they used to be, not just on the NHS, but generally in sort of public discourse compared to this supplement stuff is like huge and way more accepted and mainstream.
[00:02:35.400 --> 00:02:37.400] Chiropractic is picking up again, though, I think.
[00:02:37.400 --> 00:02:38.040] Yeah, I think so.
[00:02:38.040 --> 00:02:38.600] I think so.
[00:02:38.600 --> 00:02:41.720] Because of the clicks on TikTok, the clicky next on TikTok.
[00:02:41.720 --> 00:02:47.080] But honestly, I feel like I can't scroll through social media at all without seeing ads for some kind of supplement.
[00:02:47.080 --> 00:02:57.000] And we keep returning to this explosion of mushroom-based powders and pills, you know, packed with reishi and cordyceps, lion's mane, lion's mane.
[00:02:57.080 --> 00:03:05.960] If you look for information on the growth in market of lion's mane mushrooms, you'll find forecast reports claiming the potential market for sales is expanding 19% year-on-year.
[00:03:06.280 --> 00:03:11.720] Although, we should always take them reports with a pinch of salt, which incidentally is also how I like to take my mushrooms.
[00:03:11.720 --> 00:03:13.080] Just a little pinch of salt.
[00:03:13.160 --> 00:03:14.200] No, no, more than a pinch of salt.
[00:03:14.200 --> 00:03:15.160] Mushrooms need a lot of salt.
[00:03:15.640 --> 00:03:16.920] Mushrooms are great with lots of salt.
[00:03:18.840 --> 00:03:19.800] You need a lot of reports.
[00:03:19.800 --> 00:03:30.440] Market reports, they're written from within the they're either written from within the industry to say how great the industry's doing, or they're written with a view to selling people on buying into the industry so you can sell this report to them.
[00:03:30.440 --> 00:03:35.800] So, so either way, they're kind of uh heavily influenced towards saying, Yeah, the market's doing brilliantly.
[00:03:36.920 --> 00:03:37.880] Couldn't be bigger.
[00:03:37.880 --> 00:03:41.960] And they're also like heavily written by AI these days, so there's no thoughts behind it.
[00:03:41.960 --> 00:03:44.760] The one that I found was almost certainly AI-generated.
[00:03:45.200 --> 00:03:57.840] The first bullet point it had in favor of becoming a seller of Lion's Mane mushroom extract read: The market is driven by the high prevalence of cancer diagnostics and the increasing focus on cancer immunotherapy.
[00:03:57.840 --> 00:04:05.520] The fungal extract's potential in boosting the immune system and promoting nerve growth makes it an attractive option for cancer treatment and prevention.
[00:04:05.520 --> 00:04:12.320] Furthermore, the market benefits from a robust distribution network between companies and customers, ensuring easy access to these products.
[00:04:12.320 --> 00:04:18.560] However, stringent regulations and guidelines on mushroom extract products pose significant challenges.
[00:04:18.560 --> 00:04:24.560] Compliance with these regulations can be costly and time-consuming, potentially limiting market growth for some players.
[00:04:24.560 --> 00:04:26.000] That's interesting.
[00:04:26.000 --> 00:04:26.880] How so?
[00:04:26.880 --> 00:04:31.600] Because AI gets stuff from somewhere, but for me, that's not true.
[00:04:31.600 --> 00:04:32.800] None of that is true.
[00:04:32.800 --> 00:04:38.240] No, I don't think that Lion's Mane is necessarily growing because of cancer stuff.
[00:04:38.240 --> 00:04:44.720] No, I think it's growing because of other trends in the alternative medicine and wellness space.
[00:04:44.720 --> 00:04:51.440] And historically, it's been marketed for cancer, but that's not what is causing the market growth currently.
[00:04:51.440 --> 00:04:51.840] Yes.
[00:04:51.840 --> 00:04:53.920] So, where is AI getting that from?
[00:04:53.920 --> 00:05:04.400] So, I suspect what you're not factoring in is that someone prompted an AI write a report about why it's such a good time to be getting into Lion's Mane mushroom extracts.
[00:05:04.400 --> 00:05:16.080] And AI has gone away and looked up historically, looked at everything it's got on Lion's Mane, and that includes cancer stuff, and then is saying, and it's great, get into Lion's Mane, it does cancer and things, it's a great time.
[00:05:16.080 --> 00:05:22.480] But then that's why it also comes up with the compliance issues could be tricky because it's not legal to make these specific claims.
[00:05:23.280 --> 00:05:24.080] I think that's what I'm saying.
[00:05:25.040 --> 00:05:34.760] Lion's Mane mushroom is not an attractive option for cancer treatment or prevention, it's not, no, but it's also like that first paragraph where it's talking about that's the reason for its growth.
[00:05:29.920 --> 00:05:36.120] That also isn't true.
[00:05:36.440 --> 00:05:40.520] No, but like it's just trying to, it's just trying to pick up anything that kind of justifies Lion's Mane.
[00:05:40.520 --> 00:05:43.720] It's like there's not enough, there is no reason to justify its growth.
[00:05:43.720 --> 00:05:45.800] Its growth is there because more people are selling it.
[00:05:45.800 --> 00:05:47.960] Like it's right about the robust distribution network.
[00:05:47.960 --> 00:05:57.320] You know, there are dozens of companies that are promising the earth while providing a product which is, they're promising the earth while providing a product which at times looks like a bag of earth.
[00:05:57.320 --> 00:05:58.520] And it's kind of one that it is.
[00:05:58.680 --> 00:06:01.720] They're selling you earth, promising the earth, essentially.
[00:06:01.720 --> 00:06:11.960] And AI is right to a degree that compliance with regulations can limit market growth, but that's because when you're selling something that doesn't work and you're claiming it can cure cancer, you're going to get into regulatory bother.
[00:06:12.200 --> 00:06:14.120] And that's going to stop you selling things.
[00:06:14.120 --> 00:06:17.400] Which is why most companies aren't selling it for that these days, especially.
[00:06:17.400 --> 00:06:24.920] They're selling it for wellness and energy and focus and ADHD and whatever thing they can claim that isn't under the same level of regulation.
[00:06:24.920 --> 00:06:25.400] Yeah, exactly.
[00:06:25.400 --> 00:06:33.960] And AI just goes through the shelf of stuff what Lion's Mane is said to do and just fills in the nouns in the middle of its verbs and adverbs and things.
[00:06:33.960 --> 00:06:35.800] It's always a fucking esoteric mushroom.
[00:06:36.040 --> 00:06:38.520] It's never like button mushrooms.
[00:06:38.840 --> 00:06:39.560] Like a chestnut.
[00:06:39.720 --> 00:06:41.880] You know, that big one you get in awful English.
[00:06:42.120 --> 00:06:43.240] It's never one of them.
[00:06:43.240 --> 00:06:47.400] It's always some fucking mad Latin named mushroom you've never heard of.
[00:06:47.400 --> 00:06:48.520] Yeah, yeah, it is.
[00:06:48.520 --> 00:06:53.240] So yeah, once you're claiming that these things can cure cancer, you're going to get into some regulatory hot water.
[00:06:53.240 --> 00:07:02.280] For one thing, a skeptical activist and podcaster on the lookout for content might find your website and tell thousands of people about it on air and then report it to the advertising standards authority.
[00:07:02.280 --> 00:07:05.000] The ASA, we top up the ASA a lot on the show.
[00:07:05.000 --> 00:07:07.080] You're not on my turf, are you?
[00:07:07.080 --> 00:07:07.560] What?
[00:07:07.560 --> 00:07:08.600] What are you talking about?
[00:07:08.600 --> 00:07:09.800] Stay in your lane, Marsh.
[00:07:09.800 --> 00:07:11.080] I think we'll come to that.
[00:07:11.080 --> 00:07:12.280] We'll come to that.
[00:07:12.280 --> 00:07:19.120] Because I've seen a particular supplement company get into particular bother with the ASA recently that is very much on my turf.
[00:07:14.840 --> 00:07:20.800] Oh, no, I don't think so.
[00:07:21.120 --> 00:07:38.400] Well, we've talked about advertising standards and we talked about how they're the industry watchdog for all advertising in the UK, unless it mentions cancer, in which case it effectively gets a free pass because the case gets kicked over to the overstretched trading standards and then kicked comprehensively into the long grass and never really touched.
[00:07:38.400 --> 00:07:47.520] But when I talk about products and supplements on this show, I tend to write up my concerns into a complaint to the ASA and then to try and get action on the thing that I've identified as a big issue.
[00:07:47.520 --> 00:07:50.320] I'm not just doing this for entertainment, the listeners, I'm also doing it.
[00:07:50.320 --> 00:07:55.680] I might as well spend an extra bit of time whacking this into a complaint to the fact that I'm not sure if you're going to ask about concerns and sending it to the ASA.
[00:07:55.760 --> 00:08:02.160] Yeah, indeed, so actually, I did it recently with Lygnosis, which was a herbal product I was talking about.
[00:08:02.160 --> 00:08:08.720] They were using fake product reviews to claim that their supplements could rehabilitate the lungs following smoking cessation and cure COPD.
[00:08:08.720 --> 00:08:14.080] And that is currently with the ASA's compliance team because it was judged to be just a clear breach of the rules.
[00:08:14.080 --> 00:08:16.560] So they kicked it straight over to people who are going to do something about it.
[00:08:16.560 --> 00:08:18.480] So that's the one that I've done.
[00:08:18.480 --> 00:08:21.200] I don't think there's another one that I've done that I've reported.
[00:08:21.520 --> 00:08:30.400] So the thing that's in the news at the minute is that Zoe have been told off by the ASA.
[00:08:30.480 --> 00:08:34.320] They're selling a supplement that they claim is not an ultra-processed food.
[00:08:34.320 --> 00:08:40.960] They're like, it's real food, but it's not ultra-processed, even though it's got like amusing.
[00:08:40.960 --> 00:08:42.960] Obviously, I am eventually going to talk.
[00:08:43.280 --> 00:08:52.880] We want to be careful about talking about such massive companies on the podcast, but obviously, with the due care and attention, I would, it's on my list of things to talk about.
[00:08:52.880 --> 00:08:54.720] Yeah, that is a good point, Alice.
[00:08:54.720 --> 00:08:56.480] And I'm just looking ahead of the notes.
[00:08:57.520 --> 00:09:09.240] So, yeah, the problem is, once a product's been found to be in breach of the rules of the advertising rules, what happens next if they don't comply with orders to remove their advertising and cease any further false and misleading advertising, any health claims?
[00:09:09.240 --> 00:09:10.360] Like, what's going to happen next?
[00:09:10.360 --> 00:09:17.800] Well, the answer, as I've mentioned on the show before, it kind of depends on how big a company you are and how much you rely on your reputation in the mainstream.
[00:09:17.800 --> 00:09:18.200] Yeah.
[00:09:18.200 --> 00:09:25.800] The bigger the company you are, the more your reputation is likely to be damaged by the ASA saying you're on the naughty step and calling you out for misleading advertising.
[00:09:25.960 --> 00:09:28.600] Naughty step was literally what was in my head.
[00:09:29.000 --> 00:09:32.360] It is very, very much not an awful lot more than that.
[00:09:32.360 --> 00:09:32.760] It is.
[00:09:32.760 --> 00:09:38.200] And the thing is, the naughty step only works if the kid is willing to believe the naughty step works.
[00:09:38.520 --> 00:09:44.120] And if you put a kid on the naughty step and they don't believe in the naughty step, they'll walk away from the naughty step and the naughty step is useless.
[00:09:44.120 --> 00:09:46.280] And the ASA is essentially the same thing.
[00:09:46.280 --> 00:09:55.080] Because if you're a small supplement seller with like a Shopify website and a Facebook page, you're not going to be advertising in newspapers or on the side of buses.
[00:09:55.080 --> 00:09:58.680] So being called out by the ASA is unlikely to hurt you too much.
[00:09:58.680 --> 00:10:09.720] And even worse than that, if your whole shtick is that you're the little guy standing in defiance of the beamoths of big pharma and big business, having the ASA rule against you might actually be a boon.
[00:10:09.720 --> 00:10:13.640] Because now you get to paint yourself as oppressed and suppressed by the man.
[00:10:13.640 --> 00:10:21.800] You know, they came to cancel me because they knew my mushrooms were too powerful to too much of a threat to their bottom line and that kind of stuff.
[00:10:22.120 --> 00:10:30.040] All that was bad enough before the pandemic, when homeopaths would paint themselves as the outsiders to the medical professionals' allopathic elitism.
[00:10:30.040 --> 00:10:36.760] But the pandemic scrambled a lot of brains and sent people flying off to the fringes of reason and rationality.
[00:10:36.760 --> 00:10:47.840] And all of that outsider-ness is now way more of a profitable and viable option for businesses, especially if they genuinely buy into it themselves.
[00:10:48.160 --> 00:10:54.960] And so it is precisely in all of that mushroom soup in which the company British Supplements swims.
[00:10:55.280 --> 00:10:58.640] I came across British Supplements via one of their Facebook ads.
[00:10:58.640 --> 00:10:59.440] You're smiling, Alice.
[00:10:59.440 --> 00:11:00.720] Have you heard of British Supplements?
[00:11:00.720 --> 00:11:03.600] No, I'm just enjoying a visual of swimming in mushroom soup.
[00:11:03.600 --> 00:11:05.200] I didn't have mushroom soup in the script.
[00:11:05.200 --> 00:11:06.000] I had lived that.
[00:11:06.480 --> 00:11:08.160] These are the waters in which they swim.
[00:11:08.160 --> 00:11:11.600] And I changed it out for mushroom soup just to give you that visual.
[00:11:11.600 --> 00:11:13.120] So yeah, a little peek behind the curtains there.
[00:11:13.120 --> 00:11:14.080] I quite like mushroom soup.
[00:11:14.320 --> 00:11:15.120] I love mushroom soup.
[00:11:15.360 --> 00:11:16.640] I don't like mushrooms.
[00:11:16.640 --> 00:11:17.680] I like mushroom soup.
[00:11:17.920 --> 00:11:21.920] I think if you like mushroom soup but don't like mushrooms, you therefore do like mushrooms.
[00:11:21.920 --> 00:11:23.680] You just don't like the texture of mushrooms.
[00:11:23.680 --> 00:11:24.320] That's a possibility.
[00:11:24.800 --> 00:11:30.960] Especially because if I get an ice cream of mushroom soup, occasionally there's little pieces of mushroom soup and I never like those.
[00:11:31.440 --> 00:11:34.800] I always heard you there as if I get an ice cream of mushroom soup.
[00:11:34.800 --> 00:11:39.280] And I'll tell you something, the end of the show, I'm going to tell an anecdote about ice cream.
[00:11:40.640 --> 00:11:41.200] Do you know what?
[00:11:41.200 --> 00:11:43.440] I would go for a savory mushroom soup ice cream.
[00:11:43.440 --> 00:11:46.320] Like in a fat side, I like swimming there.
[00:11:46.480 --> 00:11:46.880] God, yeah.
[00:11:47.360 --> 00:11:48.000] Yeah, yeah.
[00:11:48.000 --> 00:11:49.680] Yeah, a little tub of mushroom soup ice cream.
[00:11:49.680 --> 00:11:50.720] That'd be delicious.
[00:11:50.720 --> 00:11:51.200] How is it?
[00:11:51.360 --> 00:11:52.160] It must have been done.
[00:11:52.320 --> 00:11:53.040] Must have been done.
[00:11:53.040 --> 00:11:56.000] A nice savory ice cream is definitely a market waiting to explode.
[00:11:56.480 --> 00:12:00.640] We have talked on the show before about how walls got into ice cream and sausages.
[00:12:00.640 --> 00:12:00.880] Yes.
[00:12:01.200 --> 00:12:01.840] Yeah, yeah, yeah.
[00:12:02.160 --> 00:12:03.040] Never put the two together.
[00:12:03.360 --> 00:12:06.560] Because they weren't selling any ice cream in the winter.
[00:12:06.560 --> 00:12:09.680] So they weren't selling any sausages in the summer.
[00:12:09.680 --> 00:12:10.400] Yep.
[00:12:10.400 --> 00:12:14.080] And they never, I think we talked about them putting a sausage into an ice cream as a flake.
[00:12:14.080 --> 00:12:14.960] Yeah, I think we did.
[00:12:14.960 --> 00:12:15.360] We did.
[00:12:15.600 --> 00:12:17.600] It would go even better if it was a sausage.
[00:12:19.680 --> 00:12:20.640] I completely agree.
[00:12:20.640 --> 00:12:21.920] So, yeah, British Supplements.
[00:12:21.920 --> 00:12:27.520] I saw them on one of their Facebook ads, which had a series of photos comparing their product with a product of their competitors.
[00:12:27.520 --> 00:12:29.360] It had photos of the competitors.
[00:12:29.360 --> 00:12:38.920] And so they had this whiteboard in which they'd clearly just written in some like whiteboard marker pens where they said them turmeric dose 58 milligrams.
[00:12:38.920 --> 00:12:41.000] I've heard turmeric pronounced many ways.
[00:12:41.000 --> 00:12:42.040] That is not one of them.
[00:12:42.360 --> 00:12:44.920] I never get the pronunciation of turmeric, turmeric.
[00:12:45.080 --> 00:12:45.560] Turmeric.
[00:12:45.960 --> 00:12:46.440] Turmeric.
[00:12:46.440 --> 00:12:47.960] When I say turmeric, turmeric.
[00:12:47.960 --> 00:12:48.440] Okay.
[00:12:48.760 --> 00:12:49.800] Turmeric.
[00:12:50.680 --> 00:12:53.240] Them, turmeric dose, 58 milligrams.
[00:12:53.240 --> 00:12:56.760] And they're saying about the ingredients written left to right has the most in each tablet.
[00:12:56.760 --> 00:13:01.080] So the full ingredients, binding agent, microcrystalline cellulose.
[00:13:01.080 --> 00:13:03.640] So the tablets are mostly this.
[00:13:03.960 --> 00:13:09.080] Then turmeric extract, ginger, black pepper, then anti-caking agent.
[00:13:09.080 --> 00:13:12.440] They have that in block capitals, magnesium stearate.
[00:13:12.760 --> 00:13:30.200] And then they've got what is presumably their own product next to another whiteboard where they've written British supplements, turmeric, dose, 462 milligrams of curcumins and our enhancement blend, brackets, black pepper, ginger, cumin, all extracts, close brackets.
[00:13:30.200 --> 00:13:31.080] And that's it.
[00:13:31.080 --> 00:13:32.520] No nasties.
[00:13:32.520 --> 00:13:33.480] Block capitals.
[00:13:33.480 --> 00:13:34.120] No nasties.
[00:13:34.280 --> 00:13:35.640] So are these capsules?
[00:13:35.960 --> 00:13:37.000] I couldn't quite tell.
[00:13:37.000 --> 00:13:37.640] I think so, yes.
[00:13:37.640 --> 00:13:38.040] Yeah.
[00:13:38.040 --> 00:13:40.120] They could just sell these as little spice mixers.
[00:13:40.120 --> 00:13:40.360] Yes.
[00:13:40.360 --> 00:13:40.920] Yeah, well, that's it.
[00:13:41.160 --> 00:13:41.800] Break one capsule.
[00:13:42.040 --> 00:13:43.240] Popper e-mushroom soup.
[00:13:43.560 --> 00:13:44.040] Because that's it.
[00:13:44.040 --> 00:13:48.360] Like their competitor, 58 milligrams per capsule, say.
[00:13:48.360 --> 00:13:48.680] Yeah.
[00:13:48.680 --> 00:13:51.720] And them 462 milligrams per capsule.
[00:13:51.960 --> 00:13:53.160] So that's half a gram, isn't it?
[00:13:53.320 --> 00:13:53.640] Half a gram.
[00:13:53.720 --> 00:13:55.080] It is half a gram, just about.
[00:13:55.080 --> 00:13:56.120] Which is still fuck all.
[00:13:56.120 --> 00:13:56.680] Which is, yeah.
[00:13:57.160 --> 00:13:59.720] It's not quite, you'd need quite a lot to season your courage.
[00:13:59.880 --> 00:14:00.920] Yeah, half a gram of turmeric.
[00:14:01.720 --> 00:14:05.800] When you're making something with turmeric in and it says half a teaspoon, you go, I'm going to put a false teaspoon.
[00:14:07.240 --> 00:14:08.840] A teaspoon's about five grams, right?
[00:14:09.320 --> 00:14:13.080] Okay, so it's like a fifth, it's a tiny teaspoon.
[00:14:13.080 --> 00:14:13.720] Yeah.
[00:14:13.720 --> 00:14:17.040] But that's still like a tenth of a teaspoon also isn't nothing.
[00:14:14.600 --> 00:14:18.400] You could see a tenth of a teaspoon.
[00:14:18.560 --> 00:14:36.800] Yeah, so the images come with a long block of text on Facebook reiterating the milligrams of turmeric in each of their compared products, followed by, quote, if your goal is to pull the wool over your customer's eyes, do you think they're going to use good raw ingredients or the third-party supplement company that actually makes their products are?
[00:14:36.800 --> 00:14:38.960] Or is it all about the money?
[00:14:38.960 --> 00:14:43.840] You see, most supplement companies don't actually make anything, they outsource everything.
[00:14:43.840 --> 00:14:46.080] The formula, the packing, the shipping.
[00:14:46.080 --> 00:14:50.800] It's just private label junk with a fancy label and a marketing twist.
[00:14:50.800 --> 00:14:52.000] Unquote.
[00:14:52.320 --> 00:14:54.400] To be honest, that's basically true.
[00:14:54.960 --> 00:14:55.600] It's not untrue.
[00:14:55.600 --> 00:14:56.080] Yeah.
[00:14:56.320 --> 00:15:00.000] And that's partly why there is such a big rush of products on the market.
[00:15:00.320 --> 00:15:08.240] I mean, you kind of want your supplements to be outsourced, though, to some extent, because you want them to be made by like proper chemists.
[00:15:08.240 --> 00:15:09.920] Yes, specialist labs, yeah.
[00:15:09.920 --> 00:15:10.640] Yeah, exactly.
[00:15:10.640 --> 00:15:21.760] Rather than what you could be doing in this instance, because all of those ingredients you read out were literally just kitchen cupboard ingredients, you could literally just weigh that out in your own kitchen if you had a sensitive enough scale.
[00:15:21.760 --> 00:15:25.840] I don't want somebody who's selling me something that they could have weighed out in their own kitchen.
[00:15:25.840 --> 00:15:31.280] Yeah, I don't want it to be outsourced to somebody who's going to do it cleanly and not make me sick.
[00:15:31.760 --> 00:15:41.520] Yes, and you don't want it, you want it from a chemical lab and not, for example, a maverick in Northern Ireland with, I'm going to spoil a slight bit, a chip on his shoulder.
[00:15:42.400 --> 00:15:43.600] That's not the situation that you're going to be able to do.
[00:15:43.760 --> 00:15:45.200] That's a spoiler.
[00:15:46.160 --> 00:15:48.080] It's called British Supplement.
[00:15:48.080 --> 00:15:48.480] Yeah, well.
[00:15:48.720 --> 00:15:50.000] What else was it going to be?
[00:15:50.000 --> 00:15:52.000] You don't know how big this chip on the shoulder is.
[00:15:52.000 --> 00:15:53.280] We will get there.
[00:15:53.600 --> 00:16:03.800] So, yeah, but there is a rush of products on the market because you can just import the product in a basic form from overseas, slap on your own fancy label and branding, and then market it however you want.
[00:16:04.280 --> 00:16:10.680] You can have an easy-to-build, slick website, which is easy to do these days with tools like Shopify, where you just like whack in your kind of images and stuff.
[00:16:10.680 --> 00:16:15.800] You can have the social media marketing that'll make your lion's mane just fly off the shelves.
[00:16:15.800 --> 00:16:22.360] So, are British supplements the ethical, considered alternative to that model?
[00:16:22.680 --> 00:16:24.760] Well, they'd like to think so.
[00:16:24.760 --> 00:16:34.040] Quote: We don't take any venture capitalist money as we see it's dirty money, we see it as dirty money, they just think of returns to them.
[00:16:34.040 --> 00:16:40.040] It's just a numbers game, to me, it's my life's work, and we're only just getting started.
[00:16:40.360 --> 00:16:57.880] We don't ask anything but a genuine review 10 days after you buy, and we also tell you not to leave review if it's your first time buying, as more supplements take at least four to six weeks to start to kick in, and some can take three, four, or five months before they kick in.
[00:16:58.200 --> 00:17:04.840] So, you're buying at this point, his supplement, for five months before they start to kick in, and that's when he wants a kind of review from you.
[00:17:04.840 --> 00:17:15.240] And they finish it by saying, Follow us to see what really goes on behind the scenes, and we'll keep exposing the snake oil grifters polluting the supplement world.
[00:17:15.240 --> 00:17:22.760] That's good, that's plenty of time for uh regression to the mean and natural history to have settled whatever is wrong with you down over that period of time.
[00:17:22.760 --> 00:17:25.560] So, you reckon it works, yeah, and also the chip investment as well.
[00:17:25.720 --> 00:17:31.120] You're five months in of buying the product, you're going to throw your bias nicely in that direction, exactly.
[00:17:31.480 --> 00:17:33.240] This worked, or I'm a mug.
[00:17:33.240 --> 00:17:35.480] Yeah, how am I resolving this dissonance?
[00:17:35.480 --> 00:17:36.680] Yeah, absolutely.
[00:17:36.680 --> 00:17:42.120] So, with all that being said, I was a little curious for a little while as to whether British supplements were actually on our side.
[00:17:42.120 --> 00:17:45.600] They're exposing the snake oil grifters polluting the supplement world.
[00:17:45.600 --> 00:17:46.640] That's what we want to do.
[00:17:44.680 --> 00:17:50.800] We have a shared goal of exposing how much of a scam the supplement industry is.
[00:17:50.800 --> 00:17:56.320] And that they can be quite dangerous because of their lack of proper regulation.
[00:17:56.320 --> 00:18:12.560] Yeah, although I wasn't that curious because they do still sell supplements, and their selling point is that they give you eight times more per pill than competitors, which is only a good thing if the thing they're selling works and if the thing they're selling is safe at the dosage that they're selling.
[00:18:13.040 --> 00:18:20.400] You don't get paracetamols saying, Hey, our paracetamols have eight times as much paracetamol in them for a very good reason.
[00:18:20.400 --> 00:18:28.640] Otherwise, it could just be the case that they want to get the grifters out of the supplement world so there's more space for them and their genuine wonder product.
[00:18:28.640 --> 00:18:34.720] And sadly, I think it's unlikely that they're on our side, especially when I looked at the comments on Facebook below the ad.
[00:18:34.720 --> 00:18:44.960] So, there's a comment from Gemma, which read, After seeing the reviews, I'm gonna order the dandelion for my girl's cancer tumors causing fluid buildup in her abdomen.
[00:18:44.960 --> 00:18:47.520] She's on palliative care, so every little helps.
[00:18:47.520 --> 00:19:11.120] To which someone called Tracy responded, who wasn't working for the company, try two teaspoons of baking soda, one teaspoon of molasses, half a squeeze lemon, two cups of water, and drink every day, black seed oil, sour sop, apricot seeds, only four to five a day, higher dose vitamin C, no sugars of any kind, turkey tail and lion's mane mushrooms, fenbendazole, and ivermectin.
[00:19:11.120 --> 00:19:21.440] At which point the comment cut off, and Tracy wasn't yet done with her how to cure the cancer of a random stranger recipe that she's just sharing on Facebook page of uh of this uh supplement company.
[00:19:21.440 --> 00:21:03.520] But also, giving doses there when the reviewer has said, My girl, and you don't know if that's her five-year-old child or her 30-year-old child you know nothing you know absolutely nothing but tracy felt completely confident to recommend you know fembendazole and ivermectin and lion's mane and turkey tail apricot seeds apricot seeds exactly yeah apricot seeds which is leotrillotryl which is a form of kind of uh chemically symptoms to arsenic isn't it is what uh what it is but the fact that they mentioned lion's mane and turkey tail that's two of the products being sold by butcher supplements it filled me with hope that that's what's being said on the page for buttress supplements meanwhile mick responded quote have a look into rim hoff breathing techniques on youtube he's a pioneer so many stories about people getting well enough to have their cancer treatment just from essentially hyperventilating and then there was a comment from julie years ago homeopathy was widely used it was successful rockefeller realized there was more money to be made by pushing the production of drugs and therefore did all he could to shut down all homeopathy colleges through damaging reports and put all of his funding into pharmaceuticals interestingly himself and his family still used homeopathy as their preference and he used it throughout his life which might sound of something of a conspiracy theory which is a vibe that louise picked up in her response quote interestingly he also used to own the twin towers and sold and made sure that they included damage in case of certain actions after the harbour master refused to allow them to take it down due to asbestos amounts but built the build was less than half full so it was losing money so i believe from my investigations i'll let people draw their own conclusions that's quite hard to read because i have copied it verbatim, and i think there's some joins missing in what she's saying.
[00:21:03.920 --> 00:21:06.800] And also, it comes completely out of nowhere.
[00:21:06.800 --> 00:21:11.840] It is that is very, that is very much an ai bot responding to a name that has been seen in a comment.
[00:21:11.920 --> 00:21:16.160] No, no, I think that i don't think that's an ai bot would write that better.
[00:21:16.160 --> 00:21:28.800] That is Louise saying that she believes that Rockefeller owned the Twin Towers and found that they were filled with asbestos and weren't allowed to destroy them legally because it was too much asbestos, but he needed to get the money because they weren't making money.
[00:21:28.800 --> 00:21:31.040] Dot, dot, dot, draw your own conclusions.
[00:21:31.040 --> 00:21:32.160] That is what she's saying.
[00:21:32.720 --> 00:21:34.480] Just completely out of the blue.
[00:21:34.720 --> 00:21:41.680] I'll leave you with one last comment from Christine, who says, Chris, I just love your enthusiasm for perfect medication.
[00:21:41.680 --> 00:21:48.080] So sorry you fight all the time against the big pharma companies that keep trying their best to close you down.
[00:21:48.400 --> 00:21:59.200] So the Chris that Christine was referring to there was Chris Boyle, who is the founder of Real Health Supplements Limited, the company name behind the trading name British Supplements.
[00:21:59.200 --> 00:21:59.760] Okay.
[00:21:59.760 --> 00:22:02.320] So let's finally get to the British Supplements website.
[00:22:02.320 --> 00:22:11.280] As Chris Boyle explains on the homepage, quote, I created this business due to the sorry state the food industry is in, especially supplements.
[00:22:11.600 --> 00:22:15.440] And then it all gets a bit weird.
[00:22:15.440 --> 00:22:17.200] This is the homepage of their shop.
[00:22:17.200 --> 00:22:18.240] This is a Shopify website.
[00:22:18.240 --> 00:22:19.920] This is the homepage of their shop.
[00:22:19.920 --> 00:22:25.600] It reads, The health industry is such a dirty market with so many dirty tactics.
[00:22:25.600 --> 00:22:28.640] Do we even know who we're buying from anymore?
[00:22:28.640 --> 00:22:31.120] Do we even know what's in our products?
[00:22:31.120 --> 00:22:33.360] Horse meet anyone?
[00:22:34.000 --> 00:22:37.760] They are all bought and sold for the right price, I'm afraid.
[00:22:37.760 --> 00:22:39.120] Unsmiley face.
[00:22:39.120 --> 00:22:41.520] By which I mean call on open brackets.
[00:22:41.520 --> 00:22:45.360] Do you think that's a really retro reference to the Finas?
[00:22:45.520 --> 00:22:45.840] Yes, it is.
[00:22:46.960 --> 00:22:47.760] Absolutely is that.
[00:22:47.760 --> 00:22:50.160] Yes, but what is that a week in supplements.
[00:22:50.480 --> 00:22:51.680] No, they're nothing to do with supplements.
[00:22:51.920 --> 00:22:52.720] Nothing to do with anything.
[00:22:52.720 --> 00:22:53.760] Absolutely nothing to do with anything.
[00:22:54.240 --> 00:22:55.840] Supplements don't contain meat.
[00:22:56.000 --> 00:22:59.800] And also the unsmiley face, just a little call-on.
[00:22:59.960 --> 00:23:02.760] Not even, to be clear, listeners, not an emoji.
[00:23:02.760 --> 00:23:04.040] We're talking a morticon.
[00:22:58.960 --> 00:23:04.440] We're talking call-on.
[00:23:06.120 --> 00:23:08.440] The ones that I do, not the ones that you do, Alice.
[00:23:09.160 --> 00:23:09.880] That's what we're talking about.
[00:23:10.840 --> 00:23:15.080] Then the homepage of this shop goes on to talk about Russians.
[00:23:15.080 --> 00:23:18.440] Quote, the Russians aren't coming, exclamation mark.
[00:23:18.440 --> 00:23:21.080] They are here on every high street in the UK.
[00:23:21.080 --> 00:23:22.840] Three exclamation marks.
[00:23:22.840 --> 00:23:28.680] Did you know that Holland and Barrett's is owned by an international investment business based in Luxembourg?
[00:23:28.680 --> 00:23:31.720] I wonder why they chose Luxembourg, question mark.
[00:23:31.720 --> 00:23:34.280] It was founded by a Russian oil man.
[00:23:34.280 --> 00:23:35.720] Nothing suspicious here.
[00:23:35.720 --> 00:23:37.240] Let's move on.
[00:23:37.240 --> 00:23:40.040] Eight full stops.
[00:23:41.160 --> 00:23:45.560] In bold, the crown jewels have been sold a long time ago.
[00:23:45.560 --> 00:23:49.560] Do you know when you are actually buying a British product these days?
[00:23:49.560 --> 00:23:54.520] It's actually very hard to buy British because Britain does not own very much these days.
[00:23:54.520 --> 00:23:58.440] Unsmiley face, call on, open brackets.
[00:23:58.440 --> 00:24:00.760] Everything has been sold to the highest bidder.
[00:24:00.760 --> 00:24:06.920] Below is just a few businesses that were founded in the UK and are still going strong but are owned by foreigners.
[00:24:06.920 --> 00:24:12.360] Please note when it says owned by the USA, etc., it means a person or group who is from that country usually.
[00:24:12.360 --> 00:24:15.480] Also, a lot are owned by multiple groups/slash countries.
[00:24:15.480 --> 00:24:21.960] And then it lists a load of companies that you'd know the names of that are now no longer owned by British people, just owned by them foreigners.
[00:24:22.600 --> 00:24:25.080] The Financial Times, not owned by Britain anymore.
[00:24:25.080 --> 00:24:26.440] Oh, not like the old days.
[00:24:26.600 --> 00:24:27.800] Just by dirty foreigners.
[00:24:27.800 --> 00:24:28.200] Yeah.
[00:24:28.200 --> 00:24:29.480] Oh, it's a disgrace.
[00:24:29.480 --> 00:24:50.320] And if you don't like foreigners, you're in luck because the homepage of this business, this shop, goes on to say, we are a real British business built on old British values like fairness, integrity, respect, British values, knowledge, constant learning, growing, ambition, reliable, trustworthiness.
[00:24:44.840 --> 00:24:51.760] Yes, I made that word up.
[00:24:52.640 --> 00:24:53.600] Trustworthiness?
[00:24:53.600 --> 00:24:54.240] I mean, you didn't.
[00:24:54.480 --> 00:24:55.040] You didn't.
[00:24:55.040 --> 00:24:56.240] You definitely didn't.
[00:24:58.960 --> 00:24:59.760] Colon.
[00:24:59.760 --> 00:25:00.560] Close brackets.
[00:25:00.560 --> 00:25:01.840] See you know, little smiley face.
[00:25:01.840 --> 00:25:03.840] He just made the word trustworthiness up.
[00:25:04.160 --> 00:25:08.960] He says, basically, the opposite to what 99% of businesses worldwide are.
[00:25:08.960 --> 00:25:10.640] Heck, opposite to them all.
[00:25:11.040 --> 00:25:11.840] Hang on.
[00:25:11.840 --> 00:25:16.880] These people buying businesses from across the world, buying British businesses, are not ambitious.
[00:25:16.880 --> 00:25:17.600] Not ambitious.
[00:25:18.000 --> 00:25:18.960] Not aiming to grow.
[00:25:19.360 --> 00:25:19.760] Not growing.
[00:25:19.760 --> 00:25:21.040] No, no, not constant learning.
[00:25:21.040 --> 00:25:22.240] No, no, none of that.
[00:25:22.240 --> 00:25:23.040] None of that.
[00:25:23.040 --> 00:25:26.320] Basically, the opposite to what 99% of businesses worldwide are.
[00:25:26.320 --> 00:25:28.480] Heck, opposite to them all.
[00:25:28.480 --> 00:25:35.120] Politicians, governments, big pharma, they're all the same, on the take, looking to manipulate every chance they get.
[00:25:35.120 --> 00:25:36.800] This is all in title case.
[00:25:36.800 --> 00:25:38.320] So capital letters for each of these.
[00:25:38.480 --> 00:25:38.960] Every word.
[00:25:38.960 --> 00:25:39.200] Okay.
[00:25:39.680 --> 00:25:40.400] It's got heck.
[00:25:40.400 --> 00:25:44.000] He stops himself mid-sentence and goes, heck, on the homepage of this business.
[00:25:44.160 --> 00:25:45.200] On the about page.
[00:25:45.200 --> 00:25:46.880] Not the about page, the landing page.
[00:25:46.880 --> 00:25:48.560] This is the landing page of his website.
[00:25:49.760 --> 00:25:51.680] I don't think there's an about page.
[00:25:52.320 --> 00:25:55.200] He says, we want win-win relationships.
[00:25:55.200 --> 00:25:58.880] We will give you the best supplements on the market with no added shit.
[00:25:58.880 --> 00:26:01.600] And we look to become more.
[00:26:01.600 --> 00:26:02.480] I cannot stress it.
[00:26:03.120 --> 00:26:03.680] Yeah, I don't know.
[00:26:03.920 --> 00:26:04.720] It ended there.
[00:26:04.960 --> 00:26:05.840] Cannot stress it off.
[00:26:05.840 --> 00:26:08.240] This is the homepage of the shop that was advertised through Facebook.
[00:26:08.240 --> 00:26:13.600] A business that employs 27 people and had £4 million in the bank in 2023.
[00:26:14.240 --> 00:26:17.200] So that is the homepage of British Supplements.
[00:26:17.360 --> 00:26:18.640] No, what?
[00:26:18.640 --> 00:26:22.560] The money, the people that were they all have they changed their name?
[00:26:22.560 --> 00:26:27.280] They can't have got that much money from being called that, from being that company.
[00:26:27.280 --> 00:26:29.200] So they've been trading since 2017.
[00:26:29.200 --> 00:26:31.800] They got relatively large during the pandemic.
[00:26:31.800 --> 00:26:34.520] I looked in their financial records on Company's House.
[00:26:34.520 --> 00:26:36.280] It says they employ 27 people.
[00:26:29.840 --> 00:26:36.760] Ironically.
[00:26:37.240 --> 00:26:47.800] Like when you first said it, when you first said 27 people, before you said the money bit, I was like, well, okay, so they it's just people giving their time for free because they believe in this fucking cause, but not if they're making that much money.
[00:26:47.800 --> 00:26:49.080] Well, I don't know if they made that much money.
[00:26:49.080 --> 00:26:53.800] I think they got it was about 1.8 million pounds in creditors, debitors rather, like debtors.
[00:26:54.280 --> 00:26:55.240] That's how much they made.
[00:26:55.240 --> 00:26:58.600] And they had 3.8 million cash in the bank from the previous year.
[00:26:58.600 --> 00:27:02.200] But some of that may have been from a loan from Chris Boyle's other businesses.
[00:27:02.200 --> 00:27:13.800] It was hard to track all of his other businesses down because on Company's House, if you put in your name differently, despite being the same person and having a different date of birth, it will list you as separate people.
[00:27:14.200 --> 00:27:16.520] So there were at least three different hymns on Company's House.
[00:27:16.600 --> 00:27:17.320] It could be Chris M.
[00:27:17.320 --> 00:27:18.600] Boyle, Chris Michael.
[00:27:18.760 --> 00:27:20.440] Chris David Boyle, Christopher Boyle.
[00:27:20.440 --> 00:27:24.760] And you can have Christopher David Boyle put in twice with the same date of birth and it be two different people.
[00:27:24.920 --> 00:27:27.000] That is something Company's House is going to change.
[00:27:27.000 --> 00:27:27.400] Yes.
[00:27:27.400 --> 00:27:37.800] As of like November this year, Company's House was going to require ID and what it'll do is it'll wrap up all the different you's that are spread across websites and pull them together to one single profile, which is good.
[00:27:37.800 --> 00:27:43.000] It also means you can't just set up currently, you can set up a company in someone else's address.
[00:27:43.000 --> 00:27:43.720] That happened to me.
[00:27:43.720 --> 00:27:49.720] Someone set up a company in my address and my address was on the homepage for this company on Company's House.
[00:27:49.720 --> 00:27:55.000] And I had to contact Company's House and explain to them, this person does not live in my house.
[00:27:55.000 --> 00:27:56.680] They're just using my house illegally.
[00:27:56.680 --> 00:27:57.720] Yeah, all mad.
[00:27:57.720 --> 00:28:01.640] And I get loads of posts through the letterbox to this company, oh, that's going to go.
[00:28:01.960 --> 00:28:05.320] I got a letter through to my house the other day for Alice.
[00:28:05.320 --> 00:28:05.880] Ah.
[00:28:05.880 --> 00:28:07.880] I get letters to my house for you all the time.
[00:28:07.880 --> 00:28:08.600] Yeah, that's ricochet.
[00:28:08.680 --> 00:28:13.560] You should both be getting letters to my house because my house is what we use.
[00:28:13.960 --> 00:28:15.360] It should be coming to me, not you guys.
[00:28:14.920 --> 00:28:22.320] Well, it was a letter for the company we set up to run the podcast, trying to get Alice to take out a company credit card.
[00:28:22.560 --> 00:28:23.520] Ah, oh, lovely.
[00:28:23.520 --> 00:28:24.400] Don't do that, Alice.
[00:28:24.400 --> 00:28:25.680] Don't do that.
[00:28:25.680 --> 00:28:30.640] So, comes their product, to be honest, their product range itself isn't worth spending too much time on the product range.
[00:28:30.640 --> 00:28:38.080] It's a usual array of mushroom extracts and herbs, all prefaced with the word clean to emphasize how they're not like other supplements.
[00:28:38.080 --> 00:28:40.400] So, it's not so much the products themselves that are worth diving into.
[00:28:40.400 --> 00:28:42.240] We're not going to go through the evidence of lion's mane.
[00:28:42.240 --> 00:28:44.400] So, there's a lot in their marketing that is interesting, though.
[00:28:44.400 --> 00:28:54.720] So, take for example, if you visit their page for clean, genuine turkey tail mushroom supplement, which sells at £17.40 for a month's supply, so 30 days of supply.
[00:28:54.720 --> 00:28:57.040] I do need to know what exactly turkey tail is.
[00:28:57.040 --> 00:28:58.480] It's a type of mushroom, I think.
[00:28:58.480 --> 00:29:00.800] Okay, I was hoping it was literally some turkey.
[00:29:00.960 --> 00:29:02.240] That nice turkey and mushrooms.
[00:29:02.800 --> 00:29:04.080] You never know with woos, do you?
[00:29:04.080 --> 00:29:07.680] Yeah, a homeopathic turkey feather or something.
[00:29:07.840 --> 00:29:09.360] I believe it's just another name for a mushroom.
[00:29:09.920 --> 00:29:10.400] That makes sense.
[00:29:10.480 --> 00:29:13.040] Like, lion's mane isn't actually the mane of a lion.
[00:29:13.280 --> 00:29:17.360] It's just a handsome mushroom.
[00:29:17.360 --> 00:29:18.480] The turkey tail one.
[00:29:18.720 --> 00:29:20.400] It's a nice, solid-looking mushroom.
[00:29:20.480 --> 00:29:22.640] It sells at £17.40 from Month Supply.
[00:29:22.640 --> 00:29:35.760] If you scroll quite far down the page, you'll get to the details of the supplement where they make it clear that every dose includes 558 milligrams of turkey tail, so again, half a gram, which they claim is the strongest supplement on the market.
[00:29:35.760 --> 00:29:38.960] If you're measuring strength by number of milligrams of turkey tail, I guess.
[00:29:38.960 --> 00:29:39.360] Yeah.
[00:29:39.360 --> 00:29:43.760] But if you want to know why you should buy turkey tail, you're going to be left disappointed.
[00:29:43.760 --> 00:29:46.400] Because what it says is, what is it?
[00:29:46.400 --> 00:31:42.960] Turkey tail mushroom, known as yunji in traditional Chinese, M asterisk, asterisk, asterisk, asterisk, asterisk, asterisk, e, so six stars, was historically prized for bolstering the R nine stars Y and digestive systems and enhancing overall Vita star star star Y and Im star star star star Y full stop okay I get M Y and I get vi Vita Y yep the other two are fucking I'm gonna clue so traditional Chinese all right medicine right okay historically prized for bolstering the r system the ru-hu system noiki system that respiratory respiratory system okay he didn't take digestive systems out but he listed this during the pandemic yes starred out respiratory system yeah and it carries on in japan where it's called kawara take it is used in c star star star star r treatment since the 1970s is it used in c r r treatment c star star star r treatment and it carries on various native american tribes recognize its med star star star star star ul attributes though specific uses varied among tribes beyond traditional med star star star star star ul applications recent western research has explored turkey tail's potential for star star star star star star therapeutic and e star star star star eh modulating properties so immune modulating properties so he clearly very clear what he's doing here it's associated with h star star star star h and spiritual potency and then it says in red, censored as there is no freedom of speech in the uk due to the ongoing partnership between Big Pharma and the uk government, brackets m-r-h-h-A, M-h-r-A, rather.
[00:31:43.280 --> 00:31:45.280] It's pretty clear what's happening here, right?
[00:31:45.280 --> 00:31:49.440] Because it's against the regulations to make claims about herbal products for which there's no robust evidence.
[00:31:49.440 --> 00:31:50.800] So you get told off for doing that.
[00:31:51.040 --> 00:31:52.960] That I suspect is what's happened with Chris.
[00:31:52.960 --> 00:31:58.560] So he's just starred out parts of the word in a kind of marketing tantrum.
[00:31:58.560 --> 00:32:04.320] Now, obviously, it should go without saying, this is in no way compliant with the regulations.
[00:32:04.320 --> 00:32:11.120] If you're not allowed to say it treats cancer, you're not allowed to say it treats k, star star, star star, ruh.
[00:32:11.120 --> 00:32:11.680] Yeah.
[00:32:11.680 --> 00:32:13.920] Nor is the bit that you have to scroll past to get there.
[00:32:13.920 --> 00:32:16.240] Because I said you'll scroll far down the page.
[00:32:16.240 --> 00:32:25.920] There's a bit before that, before it tells you about the supplement, which can only be described as an anti-regulation screed on every single product page.
[00:32:25.920 --> 00:32:32.720] It reads, this is like once you get past the picture of the product, it says, follow-up due to ongoing government attacks.
[00:32:32.720 --> 00:32:52.560] Due to the ongoing pressure from UK authorities such as Food Standards Agency and Trading Standards Agency and the local Armar City, Bambridge and Cryogen Borough Council, who continuously attack your freedom of speech when it comes to leaving reviews on our website in the United Kingdom of North Korea.
[00:32:52.560 --> 00:32:53.440] Nothing next.
[00:32:53.440 --> 00:32:58.320] Now, the annoying thing is, he said, due to the ongoing just finishes that sentence.
[00:32:58.400 --> 00:33:02.640] He forgot there's a clause coming because he was so proud of calling it the United Kingdom of North Korea.
[00:33:02.640 --> 00:33:09.200] And presumably, trading standards and food standards, just as a little dig in a way of like not giving you the proper name for trading standards.
[00:33:09.200 --> 00:33:10.400] I don't know.
[00:33:10.400 --> 00:33:17.600] He goes on: funny how these government agencies never suggest we remove negative reviews when someone says a herb did nothing for them.
[00:33:17.600 --> 00:33:20.320] It's always when there's positive reviews.
[00:33:20.320 --> 00:33:22.640] What are these agencies really doing to help people?
[00:33:22.640 --> 00:33:25.680] Are they fixing toxic tap water throughout the UK?
[00:33:25.680 --> 00:33:31.720] Are they clamping down on toxic chemicals in most brackets 99% supermarket foods?
[00:33:31.720 --> 00:33:35.480] Why does bread have 10, 11, 12 plus ingredients in it?
[00:33:29.680 --> 00:33:36.440] Is that normal?
[00:33:36.760 --> 00:33:37.240] Yeah.
[00:33:37.240 --> 00:33:37.800] Yeah.
[00:33:37.800 --> 00:33:39.720] What nutrition is in bread?
[00:33:39.720 --> 00:33:42.440] What does it turn into when it's consumed?
[00:33:42.520 --> 00:33:44.520] I don't know what he means by that.
[00:33:44.520 --> 00:33:45.480] I don't know the answer.
[00:33:45.720 --> 00:33:48.680] That's not the responsibility of the Food Standards Authority.
[00:33:48.680 --> 00:33:49.560] It isn't.
[00:33:49.560 --> 00:33:52.520] Why are we not taught to eat for nutrition?
[00:33:52.520 --> 00:33:56.280] To fuel ourselves so we can thrive and think more clearly.
[00:33:56.280 --> 00:34:00.600] Amino acids, electrolytes, peptides, haven't a clue.
[00:34:00.600 --> 00:34:03.000] Pie and mash, yes, please.
[00:34:03.000 --> 00:34:06.120] No, no electrolytes and amino acids in pie and mash.
[00:34:06.360 --> 00:34:08.280] He says, pie and mash, yes, please.
[00:34:08.280 --> 00:34:09.240] Eight full stops.
[00:34:09.240 --> 00:34:09.960] Go on.
[00:34:10.280 --> 00:34:19.800] No peptides, no amino acids, no like things that I can't see or understand, except I'm going to sell supplements with.
[00:34:19.880 --> 00:34:22.360] I think what he's saying is we're not taught about those things.
[00:34:22.360 --> 00:34:23.720] Why aren't we taught to eat for nutrition?
[00:34:23.720 --> 00:34:26.120] Amino acids, electrolytes, peptides, haven't a clue.
[00:34:26.120 --> 00:34:29.640] As in the average person hasn't a clue, but pie and mash, oh, yes, please.
[00:34:29.800 --> 00:34:31.480] Say, we're not taught to eat right.
[00:34:31.800 --> 00:34:33.160] We aren't taught about the electrolytes.
[00:34:33.160 --> 00:34:35.160] We're taught pie and mash, yes, please.
[00:34:35.160 --> 00:34:35.640] Okay.
[00:34:35.640 --> 00:34:36.520] That's what he's got myth.
[00:34:36.760 --> 00:34:37.480] But we're not.
[00:34:38.280 --> 00:34:39.160] No, no.
[00:34:39.160 --> 00:34:48.360] He carries on: it's easier to start businesses selling cakes with as many chemicals in them as you want than it is to start a natural health business that actually helps people.
[00:34:48.360 --> 00:34:53.320] You will not get attacked by the above for slowly killing people with death cakes.
[00:34:55.240 --> 00:35:00.680] But you will for helping people with that on a t-shirt slowly killing people with death cakes.
[00:35:00.680 --> 00:35:04.520] But you will for helping people in the UK as you're going against the system.
[00:35:04.520 --> 00:35:08.640] To be honest, I hadn't, I just copied and pasted it and I'd skimmed past death cakes.
[00:35:08.720 --> 00:35:10.040] When I got to the earth cakes.
[00:35:10.040 --> 00:35:12.680] I wasn't sure I could read it out loud without laughing.
[00:35:12.680 --> 00:35:17.680] But the thing is, right, Chris, nobody is saying, A, you're not allowed to sell death cakes.
[00:35:17.680 --> 00:35:19.200] We can get that on there right now.
[00:35:14.840 --> 00:35:22.240] You're not allowed to sell cakes with as many chemicals as you want.
[00:35:22.560 --> 00:35:26.800] In fact, there are regulatory bodies that are going to stop you putting chemicals in cakes.
[00:35:26.800 --> 00:35:29.040] The food standards agency.
[00:35:30.080 --> 00:35:31.440] That's literally what they're for.
[00:35:31.440 --> 00:35:35.200] And where he's like, oh, they're not keeping toxic things out of the water.
[00:35:35.200 --> 00:35:41.200] We literally have agencies that are testing the quality of water and regulating the quality of water.
[00:35:41.680 --> 00:35:42.960] And it's not the food standards agency.
[00:35:42.960 --> 00:35:44.640] No, that's not that food candidates are what they're doing.
[00:35:45.120 --> 00:35:47.120] But they are keeping chemicals out of cakes.
[00:35:47.120 --> 00:35:47.200] Yeah.
[00:35:47.440 --> 00:35:49.920] But not as Chris would have it.
[00:35:49.920 --> 00:35:53.680] But also, nobody is saying that cakes are going to cure diseases.
[00:35:53.680 --> 00:35:54.800] That's the distinction here.
[00:35:54.800 --> 00:35:58.000] Everyone knows that sweet food should be taken in moderation.
[00:35:58.000 --> 00:36:07.520] And if you were saying your sweet, that these sweat, these cakes, death cakes or otherwise, were better for your health than they actually are, then trading standards and advertising standards would do something.
[00:36:07.520 --> 00:36:15.760] And again, we literally do have agencies that are regulating marketing on food where marketing is making health claims about something that they cannot make.
[00:36:16.000 --> 00:36:18.400] They're probably not pressuring that enough.
[00:36:18.400 --> 00:36:24.800] But if it's a sugary, if it's a food that's high in certain things and you're saying that it's healthy, you will get into trouble for that.
[00:36:24.800 --> 00:36:32.000] We had the sugar tax come in, so that it's now more expensive to sell full-fat versions of soft drinks than it is the diet versions because of the sugar tax.
[00:36:32.000 --> 00:36:34.560] So like, it literally is the law, Chris.
[00:36:34.560 --> 00:36:37.760] But yeah, like everybody knows sweet foods should be taken in moderation.
[00:36:37.760 --> 00:36:45.840] But if anybody out there was claiming that cakes could cure C star star star star R, they'd be in the same hot water that you are, Chris.
[00:36:45.840 --> 00:36:47.360] This isn't just about you.
[00:36:47.360 --> 00:36:48.480] But it carries on.
[00:36:48.480 --> 00:36:51.840] They don't want you, the public, to know anything about herbs.
[00:36:51.840 --> 00:36:57.920] We're not even allowed to put categories such as bone support, nor allowed to put scientific links to any research.
[00:36:57.920 --> 00:37:02.040] And they want us to censor 25,000 reviews on our website.
[00:37:02.360 --> 00:37:08.120] They want us to cleanse the reviews of benefits so there is zero information on any herbs that we make and sell.
[00:37:08.120 --> 00:37:16.040] No money in being healthy, lots of money in sickness, plus controlled and confused with depression and all sorts of brain disorders.
[00:37:16.040 --> 00:37:23.080] Programmed into a system to eat the stuff they want you to eat so you get as sick as early as possible, so you eat their pills as soon as possible.
[00:37:23.080 --> 00:37:28.040] Once you start one of their pills, you'll soon be on a bag of them due to the major side effects you're stacking.
[00:37:28.040 --> 00:37:31.800] This is all on every single product page before you get to those product benefits.
[00:37:32.040 --> 00:37:48.840] I also hate this argument that you get exclusively from wellness companies about how there's no money in health, there's only money in sickness when the wellness industry will sell a healthy person something that they do not need and make a lot of money out of it.
[00:37:49.160 --> 00:37:52.680] And they'll sell sick people something they do not need because the sick people need something.
[00:37:53.000 --> 00:37:55.160] They go to them, they get something that does not help.
[00:37:55.160 --> 00:38:02.520] It's also the case that it is not true that there's no money in people being healthy in a society where you have socialized healthcare.
[00:38:02.520 --> 00:38:06.520] Yes, yeah, it actually massively reduces the amount of money we have to spend on healthcare.
[00:38:06.520 --> 00:38:07.560] We have a healthy population.
[00:38:07.560 --> 00:38:09.800] And he is from that society because he's British.
[00:38:09.800 --> 00:38:12.520] He's British down there, not one of them foreigns.
[00:38:12.520 --> 00:38:17.880] But it's the same arguments that you see from the US-based supplement peddlers.
[00:38:17.880 --> 00:38:23.320] And they come over here and make the same arguments even when they don't apply to the British healthcare system.
[00:38:23.320 --> 00:38:24.280] Yeah, completely.
[00:38:24.280 --> 00:38:29.560] Still, he thinks he's got a genius way to avoid those nasty regulators, and it comes via an unusual source.
[00:38:29.560 --> 00:38:35.800] So the next bit on this screen reads: Human Rights Act 1998, Article 10.
[00:38:35.800 --> 00:38:38.120] Everyone has the right to freedom of expression.
[00:38:38.120 --> 00:39:02.000] This right shall include freedom to hold opinions and to receive and impart information and ideas without interference by public authority and regardless of frontiers he says the reviews on our website are the opinions from our customers on our products no public authority can stop you from forming an opinion on our products and leaving a review on that product page We'll not be censoring any reviews left in our review section on our website.
[00:39:02.000 --> 00:39:09.840] If we use them for marketing reasons, we'll censor them for obvious reasons, as it could be deemed false advertising as everyone doesn't see the same results.
[00:39:09.840 --> 00:39:12.400] Our review section is not advertising.
[00:39:12.400 --> 00:39:13.040] Yes, it is.
[00:39:13.040 --> 00:39:18.960] It's a place on each product page that our customers can leave genuine reviews of their experiences with our natural products.
[00:39:18.960 --> 00:39:22.640] So other customers will see them and be persuaded to buy into literal advertisements.
[00:39:22.720 --> 00:39:25.440] Yeah, yeah, reviews and testimonials are advertising.
[00:39:25.440 --> 00:39:30.240] They're definitely regulated as advertising, especially when you feature them on your website.
[00:39:30.240 --> 00:39:33.520] And to be clear, this isn't even an open comments section on the website.
[00:39:33.680 --> 00:39:37.040] This is a leave us a review and we will add it to our website.
[00:39:37.200 --> 00:39:47.920] And you're specifically maybe not selecting only the good reviews, but you would guarantee that they're choosing to show the more positive reviews sort from best to worst.
[00:39:47.920 --> 00:39:51.040] I would say they are only selecting the best reviews on their website.
[00:39:51.040 --> 00:39:52.400] And I'll tell you why in a moment.
[00:39:52.560 --> 00:39:53.440] We will go there.
[00:39:53.440 --> 00:39:58.720] But even if you weren't selecting only the best, which that absolutely makes it marketing because you're editorial.
[00:40:00.320 --> 00:40:08.880] But if you're showing it best to worst so that people only see the best reviews first, that is still sufficiently editing to make it marketing.
[00:40:08.880 --> 00:40:10.800] So they've got these reviews on their website.
[00:40:10.800 --> 00:40:14.800] Reviews like from June of this year, Christina wrote, still stable.
[00:40:14.800 --> 00:40:18.000] My husband was diagnosed with a very rare testicular cancer.
[00:40:18.000 --> 00:40:20.160] Only 132 cases ever recorded.
[00:40:20.160 --> 00:40:23.600] He had an operation last June and then a very small tumor was found in his lymph node.
[00:40:23.600 --> 00:40:26.960] Chemo and radiotherapy don't work as it's a neuroendocrine cancer.
[00:40:26.960 --> 00:40:30.760] We decided to do some research and saw the great reviews here.
[00:40:29.840 --> 00:40:35.640] He started with turkey tail, two a day, and then we added a load more over the year and he opted to be monitored.
[00:40:35.880 --> 00:40:39.240] A year later, he's still stable and they'll see him in December.
[00:40:39.240 --> 00:40:42.280] So so happy and live in hope the tumor will get smaller.
[00:40:42.280 --> 00:40:43.720] Thank you, Chris, and your team.
[00:40:43.720 --> 00:40:45.880] Your vitamins and delivery are great.
[00:40:45.880 --> 00:40:51.720] So you saw the reviews here and then decided to buy the product, but it's not advertising.
[00:40:51.720 --> 00:40:52.200] Exactly.
[00:40:52.200 --> 00:40:56.920] And then you left a review that is saying your team and your vitamins are great.
[00:40:56.920 --> 00:41:00.520] And there was another one, Kevin, also in June this year, wrote, I live with HOPE.
[00:41:00.520 --> 00:41:04.280] I purchased this product because of its possible help in the treatment of cancers.
[00:41:04.280 --> 00:41:06.600] And I'm on a two-month trial.
[00:41:06.600 --> 00:41:08.040] And then possibly my favorite.
[00:41:08.040 --> 00:41:11.240] There's lots of reviews like that, ones that specifically explicitly mention cancer.
[00:41:11.400 --> 00:41:16.040] My favorite, though, of the reviews from May of this year, David wrote, only the best.
[00:41:16.040 --> 00:41:23.240] We've been using British Supplements for a few years now and have always been satisfied with the products and fantastic speedy service.
[00:41:23.240 --> 00:41:29.960] Big Pharma and their market manipulative tactics, along with products loaded with fillers, are an absolute no-no for us.
[00:41:29.960 --> 00:41:34.920] We unreservedly support BS and we believe they are truly the very best.
[00:41:35.560 --> 00:41:36.840] Highly recommended.
[00:41:36.840 --> 00:41:39.400] Forget the high street big brand name rip-offs.
[00:41:39.400 --> 00:41:41.640] Always check BS first.
[00:41:42.600 --> 00:41:43.480] Amazing.
[00:41:43.480 --> 00:41:50.840] So yeah, pretty clearly, between the review and the Facebook comments, people are being given the message that British supplements have products that can treat cancer.
[00:41:50.840 --> 00:41:53.800] But that information isn't on their website under their own steam.
[00:41:53.800 --> 00:41:55.400] They haven't typed it themselves.
[00:41:55.400 --> 00:41:57.320] So where are people getting that idea?
[00:41:57.320 --> 00:42:03.880] Well, if you go to their website and you click in the search bar and you type cancer in the search bar, you only get a single result.
[00:42:03.880 --> 00:42:06.040] Lion's main extract comes up.
[00:42:06.040 --> 00:42:09.320] But then you look at that page and it doesn't mention cancer at all.
[00:42:09.320 --> 00:42:12.520] So, why is that page returning when you search cancer, Mike?
[00:42:12.520 --> 00:42:14.200] Any ideas why that might be?
[00:42:14.200 --> 00:42:22.240] I mean, I don't know anything that I've got would be would be speculation, but it would probably be that the search engine is searching a keywords field somewhere that's been hidden.
[00:42:22.400 --> 00:42:29.280] It could be in some sort of meta description field, or it could be searching some other hidden metadata.
[00:42:29.280 --> 00:42:31.360] Yeah, yeah, absolutely that, absolutely that.
[00:42:31.360 --> 00:42:37.440] So, what's happened is there is actually a page on their site where he has a collection called front page/slash cancer.
[00:42:37.440 --> 00:42:41.840] Yes, and there's only one thing in that collection, and it is the uh the line's main one, right?
[00:42:41.840 --> 00:42:48.240] So, the meta tag has product tagged cancer, so he's tagged this product cancer, right?
[00:42:48.240 --> 00:42:59.040] You can see that, and also when you go to that page, you'll see on this one single page with uh product tagged cancer, he's written at the top of the page, Hey, this is where all of our products will be.
[00:42:59.040 --> 00:43:04.400] There is no freedom of speech in the UK, so we can't write what anything might help with.
[00:43:04.400 --> 00:43:06.560] You guys can help this, though.
[00:43:06.560 --> 00:43:10.480] Just leave a review in detail so it can help other people like you.
[00:43:10.480 --> 00:43:16.720] Then, when you use the search bar top right for condition X and it's in the reviews, it should come up.
[00:43:16.720 --> 00:43:20.960] Smiley face, by which I mean colon close brackets.
[00:43:20.960 --> 00:43:37.440] So, pretty clearly, whoever's running the website for Pritchard Supplements is knowingly trying to circumvent the regulations and, in fact, the law, because this is Cancer Act, by making specific products findable when you search for cancer and then advising people to leave reviews telling people it helps with cancer.
[00:43:37.440 --> 00:43:44.480] Reviews that he says aren't advertising copy because they're written by users, but they're written by users because he's telling users to write them.
[00:43:44.480 --> 00:43:48.960] He even says, The only thing I ask of you is you make sure you write a review.
[00:43:48.960 --> 00:43:50.800] So, it's pretty clear what's going on here.
[00:43:50.800 --> 00:43:54.640] And the reviews are a big part of Chris's business, as you might imagine.
[00:43:54.640 --> 00:43:56.560] He loves a positive review.
[00:43:56.560 --> 00:44:00.600] Alice, he absolutely hates a negative review.
[00:43:59.440 --> 00:44:02.040] He hates a one-star review.
[00:44:02.920 --> 00:44:13.480] In fact, if you go to TrustPilot, where he has like 30,000 reviews and 1% or no, 10% of them are 3,000 reviews, 10% of them are digging into TrustPilot.
[00:44:13.800 --> 00:44:14.520] Yeah, it's great.
[00:44:14.520 --> 00:44:20.760] I spent so long on TrustPilot today because he spends a lot of his time on TrustPilot, arguing with the one-star reviewers.
[00:44:22.200 --> 00:44:23.640] So many companies do this.
[00:44:23.640 --> 00:44:23.960] It's great.
[00:44:24.360 --> 00:44:28.760] And you'd expect it of this guy based on everything you've told us so far.
[00:44:28.760 --> 00:44:35.480] But so many companies do this and really show who they are by being quite aggressive in response to negative TrustPilot reviews.
[00:44:35.640 --> 00:44:36.840] Got to know who he is.
[00:44:36.840 --> 00:44:38.200] Got to know what he's like.
[00:44:38.200 --> 00:45:05.480] So, Paula left a review in December 2024, complaining that his website, the text on the website, the stuff I've read out, had quite an off-putting attitude, that it was aggressive and even a little bit racist, to which Chris himself responded, quote, please note, our supplements are not suitable for, call on, the uneducated, the woke, bracket, mind virus, close bracket, the MSM/slash paper brains of this world, Karens, and snowflakes.
[00:45:05.480 --> 00:45:06.280] Paper brains.
[00:45:06.440 --> 00:45:08.280] People who read the newspapers.
[00:45:08.280 --> 00:45:09.080] They're reading papers.
[00:45:09.240 --> 00:45:12.760] I've never heard anybody say that because he says MSM slash paper brains.
[00:45:12.760 --> 00:45:14.120] So I assume that's what he means.
[00:45:14.120 --> 00:45:17.800] Yeah, I assume that's what he means, but I've never heard anybody say that before.
[00:45:17.800 --> 00:45:18.280] Yeah.
[00:45:18.280 --> 00:45:22.600] I wouldn't have had him down as an Elon Musk fan as well with the kind of woke mind virus stuff.
[00:45:22.600 --> 00:45:24.920] That's very much a Musk-originated meme.
[00:45:24.920 --> 00:45:27.800] It certainly feels, yeah, I think, I don't know whether it originated with him.
[00:45:27.800 --> 00:45:29.400] Nothing originates from Elon Musk.
[00:45:29.720 --> 00:45:32.680] He's picked up a meme from somewhere else and shipped it as if it was a.
[00:45:32.840 --> 00:45:34.360] He's a human form of AI.
[00:45:34.360 --> 00:45:36.280] Yeah, he just kind of, yeah, absolutely is.
[00:45:36.280 --> 00:45:43.480] And then there was a review in February when Abby said that you might want to sort out your responses to these negative reviews because they kind of might scare off the customers.
[00:45:43.480 --> 00:45:50.240] And she said, I was about to buy something until she saw how unprofessional the person was and that she'd rather stay woke and grounded in reality.
[00:45:50.560 --> 00:45:55.920] To which Chris himself responded, grounded in reality, you mean grounded in delusion?
[00:45:55.920 --> 00:46:01.360] There are two genders, men and women, and we fly the great British flag with pride.
[00:46:01.520 --> 00:46:02.640] Thank God.
[00:46:02.960 --> 00:46:06.240] As he tries to sell lion's main mushroom extract.
[00:46:06.240 --> 00:46:18.560] In another response to a one-star review, he told a customer, quote, We do not offer products to the Karens of this world, the extreme left that try and shut down free speech and tell us how and what to think.
[00:46:18.560 --> 00:46:25.520] We have fulfilled 1.6 million orders, and we've got about a thousand negatives total in terms of reviews.
[00:46:25.520 --> 00:46:28.160] We have over 30,000 five-stars on our site.
[00:46:28.160 --> 00:46:29.920] About 800 of them are negatives.
[00:46:29.920 --> 00:46:34.080] And they're people who don't know the difference from a man and a woman.
[00:46:34.080 --> 00:46:37.520] So apparently, that's a big issue with people who are buying his products.
[00:46:37.520 --> 00:46:46.000] He also says, most one-star reviews on Woke Pilot are from the Feelings Brigade, but he spells it B-I-R-G-A-D-E.
[00:46:46.320 --> 00:46:47.440] So yeah, it's Woke Pilot.
[00:46:47.440 --> 00:46:56.000] He constantly complains about Woke Pilot because TrustPilot keeps removing his responses because he keeps using the names and email addresses of people who've responded.
[00:46:56.000 --> 00:46:59.520] So he's like, oh, Woke Pilot won't let me say what's on my mind.
[00:46:59.520 --> 00:47:03.040] They keep censoring me and censoring out some of his language.
[00:47:03.040 --> 00:47:03.600] Yeah.
[00:47:03.920 --> 00:47:12.320] Lots of would-be customers point out that they'd have bought something if it wasn't for the bizarre and childish responses from Chris, to which he says things like, Well, thank God you didn't.
[00:47:12.320 --> 00:47:16.560] We are super keen on not offering you the world's best supplements.
[00:47:16.560 --> 00:47:20.800] And maybe when your balls have dropped, you might be able to see more clearly.
[00:47:20.800 --> 00:47:25.360] And, oh no, it's another femme who hates everything and everyone.
[00:47:25.360 --> 00:47:27.920] Get a life or at least go and get a job.
[00:47:27.920 --> 00:47:31.720] The founder and CEO write the replies, and most people love them.
[00:47:29.760 --> 00:47:36.920] We break our sales records pretty much every month as we don't sell to woke little haters like you.
[00:47:37.240 --> 00:47:39.320] On to your next protest of hate.
[00:47:39.320 --> 00:47:42.840] Now, off you pop and have another mental breakdown.
[00:47:43.160 --> 00:47:46.840] And also, he says, here's another quote: the haters love to hate us.
[00:47:46.840 --> 00:47:49.800] They hate to see a British company thriving.
[00:47:49.800 --> 00:47:56.040] I can't wait until we have shops where we can proudly fly the flags of the UK and of Ireland.
[00:47:56.040 --> 00:48:00.360] So, yeah, that is Chris, Chris Boyle of British Supplements.
[00:48:00.360 --> 00:48:21.240] And while I might applaud British Supplements for being willing to take on the grifters in the supplement industry who slap their own branding on substandard products, I don't think his particular brand of nationalism, conspiracy theory, transphobia, and flagrant attempts to circumvent the law is going to stop me from reporting him to the advertising standards authority.
[00:48:21.240 --> 00:48:28.440] So yeah, expect to see him calling me a hater of a femme wokeist in a deranged response sometime soon.
[00:48:32.600 --> 00:48:36.760] So I mentioned when we're talking about mushroom ice cream, I have a bit of an ice cream story.
[00:48:36.760 --> 00:48:43.720] So Alice, you and I and Nicola and Ange and Bob were all in Blackpool on the weekend.
[00:48:44.120 --> 00:48:47.000] So Nicola's mum's house that I mentioned on the show in December.
[00:48:47.000 --> 00:48:48.360] We were trying to sell the house.
[00:48:48.440 --> 00:48:50.680] We had all the problems with the front door and everything.
[00:48:50.680 --> 00:48:53.800] We got a new front door put on the house literally a week and a bit ago.
[00:48:53.800 --> 00:48:55.080] So now you can get in and out.
[00:48:55.160 --> 00:48:58.760] Turns out much easier to get in and out of the house when the door opens properly.
[00:48:59.400 --> 00:49:00.120] A full door that opens.
[00:49:00.280 --> 00:49:03.880] A full door that opens rather than only one side of the door opens is kind of a bit of the way.
[00:49:03.880 --> 00:49:07.960] Getting things in and out, I've scraped my knuckles so often coming through that door.
[00:49:07.960 --> 00:49:09.160] Just have an ice door put on.
[00:49:09.960 --> 00:49:10.520] Don't easy.
[00:49:10.520 --> 00:49:11.160] No problem at all.
[00:49:11.320 --> 00:49:19.120] We're finally getting close to being able to actually put the house on the market because it's just been a million other things that we've had to deal with with Nick's mum and her health and various other things while she's at Liverpool.
[00:49:14.840 --> 00:49:22.080] So, to go on the market, we need to still tidy the house up.
[00:49:22.160 --> 00:49:25.440] So, we went to Blackpool to sort out things like the garden.
[00:49:25.440 --> 00:49:34.000] You spent the entirety of the afternoon on your knees in the front garden weeding the pavement, which is why your neck is broken.
[00:49:35.120 --> 00:49:40.080] I'm now recording this horizontal from your sofa because I cannot sit upright because my back is gone.
[00:49:40.240 --> 00:49:46.000] Bob just walked into the back garden at about 10 o'clock when we got there and said, I'll sort this.
[00:49:46.000 --> 00:49:48.880] And was there till about three or four or something away?
[00:49:48.880 --> 00:49:51.280] He just by himself just cracked on.
[00:49:51.280 --> 00:49:56.960] There was a pat of pavement in the back garden that I did not know was there because it's been overgrown with weeds for so long.
[00:49:57.680 --> 00:49:58.800] He's just hacked everything back.
[00:49:58.800 --> 00:50:01.920] And then he just at one point went, Right, I'm done.
[00:50:01.920 --> 00:50:02.640] Can't do any more.
[00:50:02.640 --> 00:50:03.440] I'm going to have a shower.
[00:50:03.440 --> 00:50:07.760] He brought a change of clothes, he brought a shower, he bought a towel, had a shower, and fucked off the pub.
[00:50:07.760 --> 00:50:09.920] He's like, I've done my stint and went to the pub.
[00:50:09.920 --> 00:50:12.640] We spent all day in there, but anyway, so we spent the whole day.
[00:50:12.640 --> 00:50:14.320] I was just going back and forth to the tip.
[00:50:14.320 --> 00:50:17.840] That was kind of my day, constant trips to the recycling center.
[00:50:17.840 --> 00:50:18.960] Day's done.
[00:50:18.960 --> 00:50:23.120] You joined Bob in the pub to watch the derby match that was on.
[00:50:23.120 --> 00:50:24.960] We head to the pub as well.
[00:50:25.120 --> 00:50:29.360] Nicola said, I really want to go to an ice cream place that I always loved in Blackpool.
[00:50:29.360 --> 00:50:30.560] She can get back to Blackpool very often.
[00:50:30.560 --> 00:50:31.520] She grew up in Blackpool.
[00:50:31.520 --> 00:50:31.680] Sure.
[00:50:31.760 --> 00:50:34.640] Notriani's or something, Nostrilorna's.
[00:50:35.600 --> 00:50:36.880] The Nostradamus, something like that.
[00:50:36.880 --> 00:50:39.200] Yeah, they know what ice cream you want before you turn up.
[00:50:39.520 --> 00:50:42.560] The Nostromo ice cream in Blackpool.
[00:50:42.720 --> 00:50:44.720] Nobody can hear you drop your ice cream.
[00:50:44.720 --> 00:50:44.960] Yeah.
[00:50:44.960 --> 00:50:46.400] So she wants to go at this ice cream place.
[00:50:46.400 --> 00:50:47.360] And we sat in the pub.
[00:50:47.360 --> 00:50:48.640] And I said, well, how far away is it?
[00:50:48.640 --> 00:50:51.520] She says, oh, it's five minutes up the road in the car.
[00:50:51.520 --> 00:50:52.880] It's been five minutes up the road in the car.
[00:50:52.880 --> 00:50:54.480] And we're saying, well, Daniel wants one?
[00:50:54.480 --> 00:50:56.560] And Bob was going to come in the car, but the car's filled with stuff.
[00:50:56.560 --> 00:50:59.040] So there's only two seats in the car because of the blackpool.
[00:50:59.280 --> 00:51:02.600] But if it's five minutes up the road, we'll get you a tub, we'll bring it back.
[00:50:59.440 --> 00:51:04.600] That's what, because Nicola, it's five minutes up the road.
[00:50:59.680 --> 00:51:05.400] Five minutes up the road.
[00:50:59.840 --> 00:51:07.080] And I'm thinking, it's a straight road.
[00:51:07.080 --> 00:51:09.800] I'll hop in the car, literally drive for five minutes, park up.
[00:51:09.800 --> 00:51:13.960] Nicola will go in, get three tubs of ice cream, jump back in the car, we'll come back or sort of.
[00:51:13.960 --> 00:51:14.360] Yeah.
[00:51:14.680 --> 00:51:16.040] Get in the car.
[00:51:16.040 --> 00:51:19.400] Nicola does her classic thing of, I want a thing.
[00:51:19.400 --> 00:51:20.200] I want it so much.
[00:51:20.200 --> 00:51:24.040] I'm not going to really think through the logistic steps in the moment of what's involved.
[00:51:24.040 --> 00:51:25.560] And it wasn't five minutes.
[00:51:25.560 --> 00:51:38.040] It was a good 10 minutes at least drive past the pleasure beach in Blackpool, like the theme park, right down to the front near where we got the psychic readings that time into the one-way double yellow line system of Blackpool.
[00:51:38.600 --> 00:51:39.960] 2004.
[00:51:40.040 --> 00:51:40.520] All of that.
[00:51:40.680 --> 00:51:42.520] And I'm going around in circles, can't park anyway.
[00:51:42.520 --> 00:51:46.280] I've got to park a reasonable distance from the ice cream place because there's nowhere to stay.
[00:51:46.280 --> 00:51:47.240] It's in the middle of all of that.
[00:51:47.240 --> 00:51:47.960] There's nowhere to stay.
[00:51:47.960 --> 00:51:48.680] So I'm there.
[00:51:48.680 --> 00:51:57.240] Because it's a Saturday in summer, summer holidays in Blackpool, Black Beach Resort that people go to on their summer holidays with their kids.
[00:51:57.240 --> 00:52:01.560] So I'm parked up just on some double yellows, sat in the car while she goes to get ice cream.
[00:52:01.960 --> 00:52:02.840] All right, she's going to go off.
[00:52:02.840 --> 00:52:06.760] She's going to quickly be back in a minute, get three tubs of ice cream and jump in the car.
[00:52:06.760 --> 00:52:11.240] She's gone about five or six minutes, which is not a good sign because that means she's had to walk a distance.
[00:52:11.240 --> 00:52:11.480] Yeah.
[00:52:11.480 --> 00:52:13.240] She means she has to walk back a distance.
[00:52:13.240 --> 00:52:21.160] Eventually, I see her coming back and she's got two tubs of ice cream and a massive corn that is already built by the time she gets to melting down her hand.
[00:52:21.160 --> 00:52:22.600] Of course it is on a nice sunny day.
[00:52:22.600 --> 00:52:22.920] Yep.
[00:52:22.920 --> 00:52:28.440] So she's trying to lick this corn in a way that she can get in the car, but it's melting and dripping so much.
[00:52:28.440 --> 00:52:29.960] She's got two of the tubs in her hand.
[00:52:29.960 --> 00:52:30.280] Yeah.
[00:52:30.280 --> 00:52:31.320] Those are also melting.
[00:52:31.320 --> 00:52:32.120] Those are also dripping.
[00:52:32.120 --> 00:52:34.200] But she's trying to wrestle this corn and it's dripping everywhere.
[00:52:34.200 --> 00:52:37.800] So she sat side on in the car trying to wrestle this into position.
[00:52:37.800 --> 00:52:42.520] And I'm saying, you have to get in the car because these other two are melting.
[00:52:42.520 --> 00:52:44.360] And we talked Bob into having an ice cream.
[00:52:44.360 --> 00:52:46.640] And I know it's a 10-minute drive back.
[00:52:44.760 --> 00:52:47.120] Get it.
[00:52:44.840 --> 00:52:49.040] So she's eventually like trying to wrangle her.
[00:52:49.200 --> 00:52:56.000] She eats half, she like wolves down half of her ice cream, gets in the car, holds the two tubs in one hand and her ice cream in the other.
[00:52:56.000 --> 00:53:02.560] And they are just flowing down the cone onto the yoga pants that she's wearing so she can be doing the thing.
[00:53:02.560 --> 00:53:04.400] Well, she puts the melt on.
[00:53:04.400 --> 00:53:10.640] And I drive at the exact speed limit at the very brink of the speed limit back to the pub.
[00:53:10.640 --> 00:53:18.400] By the time we pull up in the pub car park, we have, I would say, two tubs of somewhere between ice cream and milkshake.
[00:53:19.200 --> 00:53:19.840] Ice cream soup.
[00:53:19.840 --> 00:53:20.080] Yeah.
[00:53:20.080 --> 00:53:20.640] Ice cream soup.
[00:53:21.600 --> 00:53:22.640] It's like ice cream.
[00:53:22.800 --> 00:53:24.240] Push and soup ice cream.
[00:53:24.240 --> 00:53:25.520] You were eating ice cream soup.
[00:53:25.760 --> 00:53:30.960] And the whole way back, I'm saying to the club, this I think is genuinely one of the most annoying things you've ever done.
[00:53:30.960 --> 00:53:33.600] Like, just think through the logistics.
[00:53:33.680 --> 00:53:38.400] If you'd have said it's about a 10-minute drive on Lita Park, I wouldn't have even had ice cream.
[00:53:38.400 --> 00:53:40.240] I'd have just drove you to get an ice cream.
[00:53:40.240 --> 00:53:42.160] I wouldn't have twisted Bob's arm to get an ice cream.
[00:53:42.160 --> 00:53:44.560] Or I've got an ice cream tub and then I sat in the car at eating.
[00:53:44.560 --> 00:53:54.320] We'd have drove back at Leisley Base rather than have this spare ice cream that we now have to rush back like it's a like it's a fucking kidney like it's an organ that we have to rush before the patient dies.
[00:53:54.640 --> 00:54:04.960] So as we pull up in the car park, Nicola, her legs are her yoga pants and tracksuit bottoms are just covered in ice cream, white with ice cream.
[00:54:05.360 --> 00:54:15.280] And I get this tub out, get it into the pub to Bob, and it is essentially a very small milkshake that we've delivered at great expense and great frustration.
[00:54:15.280 --> 00:54:21.240] And Nicola went to walk back to her house to try and dry herself off and sort herself and then realized she didn't have her keys with her.
[00:54:21.240 --> 00:54:24.600] And said, I got a text from her saying, I'm stood in the car park in penance.
[00:54:25.880 --> 00:54:26.640] Get her back in.
[00:54:26.640 --> 00:54:27.120] So, yeah.
[00:54:27.520 --> 00:54:30.120] Just the disaster of the ice cream logistics.
[00:54:30.600 --> 00:54:34.440] Just think an ice cream is a thing that melts if you really want an ice cream.
[00:54:29.760 --> 00:54:35.800] Just tell me you want an ice cream.
[00:54:35.960 --> 00:54:40.520] Don't try and smooth it out by saying it's five minutes when it's not five minutes.
[00:54:40.680 --> 00:54:42.440] I was taking corners and everything.
[00:54:43.080 --> 00:54:46.680] Five minutes up the road is: I'm going to get in the car, I'm going to just drive, and I'm going to stop.
[00:54:46.680 --> 00:54:47.240] And then you're going to.
[00:54:48.120 --> 00:54:53.080] The most ludicrous thing that has ever happened in the extensive time we've been together.
[00:54:53.080 --> 00:54:54.520] 16 years we've been together.
[00:54:54.520 --> 00:54:56.200] 10 years we've been married next month.
[00:54:56.520 --> 00:54:58.360] This is the most annoying thing she's ever done.
[00:54:58.360 --> 00:54:59.560] Fucking L.
[00:54:59.880 --> 00:55:03.720] Well, this show's going out on the 14th of August.
[00:55:03.720 --> 00:55:04.040] Yes.
[00:55:04.040 --> 00:55:05.400] Which means yesterday was your birthday, Mr.
[00:55:05.400 --> 00:55:06.440] Seas it was my birthday.
[00:55:06.440 --> 00:55:08.280] So I've got your birthday present.
[00:55:08.280 --> 00:55:09.560] Oh, thank you.
[00:55:09.960 --> 00:55:13.800] I've got your birthday present comes in a little Newcastle bag.
[00:55:13.800 --> 00:55:18.200] In an official Newcastle merchandise as well.
[00:55:18.200 --> 00:55:19.560] It's got the hologram on the bottom.
[00:55:19.560 --> 00:55:21.560] Have you bought me a new striker for Newcastle?
[00:55:21.560 --> 00:55:23.400] Because you could really do with one.
[00:55:23.400 --> 00:55:24.200] I haven't, I'm afraid.
[00:55:25.240 --> 00:55:28.920] The season will start two days after this show goes out.
[00:55:28.920 --> 00:55:32.280] And there's a good chance we will have nobody playing up front because of how everything's out.
[00:55:32.600 --> 00:55:33.240] Let me have a see.
[00:55:33.240 --> 00:55:34.120] This looks.
[00:55:34.440 --> 00:55:36.360] I won't open the card yet, but.
[00:55:37.000 --> 00:55:37.880] Oh, nice.
[00:55:37.880 --> 00:55:39.720] A very lovely pseudoscience book.
[00:55:39.720 --> 00:55:42.520] Amusing Histories of Crackpot Ideas and Why We Love Them.
[00:55:42.680 --> 00:55:43.560] This is fantastic.
[00:55:43.560 --> 00:55:44.440] Thank you so much.
[00:55:44.520 --> 00:55:46.920] I know you like the weirdness, the weird side.
[00:55:47.320 --> 00:55:49.160] I do like the weird side of being a skeptic.
[00:55:49.160 --> 00:55:52.680] I prefer the someone's wrong on the internet side of being a skeptic.
[00:55:52.680 --> 00:55:54.040] Although I've gone off that now.
[00:55:54.040 --> 00:55:56.200] That's too fucking stressful these days.
[00:55:56.680 --> 00:56:01.720] It's mostly just I'm trying to end the placebo effect.
[00:56:01.960 --> 00:56:02.760] But there we go.
[00:56:02.760 --> 00:56:05.160] And you got me an excellent Spider-Man card as well.
[00:56:05.320 --> 00:56:05.800] That is quite fun.
[00:56:05.960 --> 00:56:09.080] That is an absolutely lovely pop-up Sp spider-Man in a web.
[00:56:09.400 --> 00:56:10.440] Pop-up Spider-Man.
[00:56:10.600 --> 00:56:13.160] 3D laser cut web.
[00:56:13.160 --> 00:56:13.880] That is excellent.
[00:56:13.880 --> 00:56:14.520] Thank you so much.
[00:56:14.520 --> 00:56:33.520] Thank you thanks a lot man that's that's absolutely lovely that's all right happy birthday mate thank you i'm gonna leave spider-man out So for Liverpool Skeptic in the pub, we've got a talk coming up that is a week today in the CASA on Hope Street, and that is going to be Kaylene Devlin.
[00:56:33.520 --> 00:56:38.720] Yes, from the BBC's Verify team, looking at how they go about verifying disinformation.
[00:56:38.720 --> 00:56:44.640] I think she spends a lot of the time around war disinformation, that sort of area, like Ukraine, Gaza, that sort of stuff.
[00:56:44.640 --> 00:56:59.040] So how the BBC team goes about doing that should be really interesting, especially given the kind of the balance they have to do between being a public service broadcaster and like commitment to the truth, but also not being in the firing line on too much stuff.
[00:56:59.040 --> 00:57:02.640] It's like a very odd space they have to be in where they've got to be like whiter than white on things.
[00:57:02.640 --> 00:57:12.560] And when they fuck up, they have to kind of admit it, which other broadcasters don't have to do, which means that anybody who's paying attention to those broadcasters may not know they fucked up because they've got no mandate to tell you.
[00:57:12.800 --> 00:57:14.320] So yeah, it should be really, really interesting.
[00:57:14.320 --> 00:57:17.280] BBC Veritra Fire team's always good value.
[00:57:17.280 --> 00:57:18.320] So that's going to be a week today.
[00:57:18.400 --> 00:57:21.760] That's the 21st of August in the CASA on Hope Street.
[00:57:21.760 --> 00:57:22.880] That is from 8 p.m.
[00:57:22.960 --> 00:57:25.760] And if you're in the Liverpool area, you should come along to that.
[00:57:25.760 --> 00:57:26.160] Yeah.
[00:57:26.160 --> 00:57:30.240] You'll find details about that on our website, mercisarskeptics.org.uk.
[00:57:30.560 --> 00:57:33.440] Also on our website, you will find episodes of this show.
[00:57:33.440 --> 00:57:36.000] You will find episodes of the skeptic podcast.
[00:57:36.000 --> 00:57:36.320] Yes.
[00:57:36.560 --> 00:57:38.080] But yeah, we don't mention that very often.
[00:57:38.080 --> 00:57:38.640] No.
[00:57:39.200 --> 00:57:40.080] It's like a weekly.
[00:57:40.560 --> 00:57:50.640] I think of it as a weekly digest from the annals of the skeptic, mostly since we took over publishing the skeptic in 2020, but also some of the archive stories.
[00:57:50.640 --> 00:57:53.840] So we have stories going back to like 1980 something that we've been doing.
[00:57:53.840 --> 00:57:57.200] And so we put out, we're not putting them out as that week's stories.
[00:57:57.200 --> 00:58:00.680] So it's not like at the end of the week, you'll hear an audio version of the ones you publish during the week.
[00:58:01.000 --> 00:58:08.040] It's like a little dip into like a dip into the bag of three to four stories from the last five years worth of the skeptic magazine.
[00:58:08.040 --> 00:58:14.760] So if you enjoy what we do and you would like to support us and this show, you can do that at patreon.com forward slash skeptics with a K.
[00:58:14.760 --> 00:58:21.000] That's to say that goes towards running of this show and helping us be able to continue doing the show in the way that we do it.
[00:58:21.000 --> 00:58:26.200] If you would like to support the Merseyside Skeptic Society, you could do that at patron.com forward slash Merseyskeptics.
[00:58:26.200 --> 00:58:30.520] And you can support The Skeptic at patron.com forward slash The Skeptic.
[00:58:30.520 --> 00:58:31.160] You can indeed.
[00:58:31.160 --> 00:58:33.320] Yes, we're very, very grateful.
[00:58:33.320 --> 00:58:44.200] If you cannot afford to help out, which is totally reasonable and we understand in the modern economy that that might not be the case, what you can do is go and leave us a glowing review on your podcast platform of choice.
[00:58:44.200 --> 00:58:44.600] Yep.
[00:58:44.600 --> 00:58:47.000] And we're very appreciative for that as well.
[00:58:47.000 --> 00:58:47.240] Yeah.
[00:58:47.480 --> 00:58:50.680] And we promise not to shout at you if you leave us a negative review.
[00:58:51.000 --> 00:58:52.120] Yeah, yeah, yeah.
[00:58:52.120 --> 00:58:56.680] I was going to say it'd be quite fun to do that, but then we'd have some one-star reviews, and I don't want us to have one-star reviews either.
[00:58:56.840 --> 00:58:58.760] I don't want one-star reviews, ideally.
[00:58:58.760 --> 00:59:05.480] The other thing you can do for, if you're interested in the stuff we do in the magazine, a lot of people do read the magazine, but by all means, share the articles there as well.
[00:59:05.480 --> 00:59:10.600] Because you think there's something good and you've read it and you like it, so you go to skeptic.org.uk, we put out stories.
[00:59:10.760 --> 00:59:14.120] Every day of the working week, we'll put out a new piece of skeptical analysis.
[00:59:14.120 --> 00:59:30.200] But yeah, if you find stuff there you think is interesting, share it around the various places it gets shared because there is a surfeit of misinformation online and there are fewer and fewer sources of good, reliable skeptical analysis from which puts compassion at its core, which is what we do.
[00:59:30.200 --> 00:59:34.680] So if you want to kind of support that work, putting it in front of people's eyeballs is a really, really important way to do that.
[00:59:34.680 --> 00:59:36.760] So please by all means do so.
[00:59:36.760 --> 00:59:39.000] Aside from that then, then I think that is all we have time for.
[00:59:39.000 --> 00:59:39.640] I think it is.
[00:59:39.640 --> 00:59:42.120] All that remains then is to thank Marsh for coming along today.
[00:59:42.120 --> 00:59:42.680] Cheers.
[00:59:42.680 --> 00:59:45.120] A special thanks to Alice, who was clearly hobbled here.
[00:59:45.360 --> 00:59:46.240] Thank you.
[00:59:46.240 --> 00:59:49.120] We have been Skeptics with a K, and we will see you next time.
[00:59:49.120 --> 00:59:49.680] Bye-bye.
[00:59:44.840 --> 00:59:50.240] Bye.
[00:59:55.360 --> 01:00:00.480] Skeptics with a K is produced by Skeptic Media in association with the Merseyside Skeptic Society.
[01:00:00.480 --> 01:00:09.920] For questions or comments, email podcast at skepticswithakay.org and you can find out more about merseyside skeptics at merseysideskeptics.org.uk.