Key Takeaways

  • The decision to end the Being Boss podcast was driven by the realization that the existing business model was no longer viable, necessitating either significant scaling up (like a podcast network) or shutting down.
  • Maintaining integrity and personal values was paramount throughout the Being Boss podcast’s tenure, influencing decisions about sponsors and content, even at the potential cost of greater financial gain.
  • The transition from Being Boss allows Emily to fully embrace her spiritual and ‘witchy’ inclinations through Almanac, moving beyond business constraints to a more authentic expression of her true self.
  • The “Being Boss” podcast is transitioning from a prescriptive business advice model to a more suggestive, “herbalist” approach, focusing on personal resonance and individual choice rather than direct instruction.
  • The podcast’s evolution reflects a pivot towards integrating “woo shit” and self-care practices, acknowledging a significant overlap between the “Being Boss” audience and the “Almanac Supply Co.” customer base.

Segments

Integrity and Values (01:45:00)
  • Key Takeaway: Maintaining personal and business integrity was a core principle that guided decisions, even when it meant foregoing potential financial gains.
  • Summary: The conversation delves into the importance of integrity and values in business, using the example of sponsor pitches and how they were vetted to ensure alignment with the brand’s ethics.
Embracing Spirituality and Almanac (03:35:00)
  • Key Takeaway: Emily’s spiritual awareness and ‘witchy vibes’ supported her transition to fully embracing Almanac and its focus on subtle energies and nature.
  • Summary: Emily explains how her spiritual side, including crystals and intentionality, played a significant role in her decision to transition from Being Boss to fully dedicating herself to Almanac, her nature-focused business.
The ‘No Guru’ Philosophy (05:30:00)
  • Key Takeaway: Emily’s commitment to not being a guru, but rather sharing experiences and empowering others to find their own path, remains a guiding principle for her future content.
  • Summary: Emily reiterates her long-held philosophy of not being a guru, emphasizing that her role is to share experiences and insights, encouraging listeners to find their own truths, a principle she will carry forward.
Podcast Evolution and Brand Shift (00:56:24)
  • Key Takeaway: The ‘Being Boss’ podcast is evolving from a prescriptive business coaching model to a more suggestive, ‘herbalist’ approach, aligning with the ‘Almanac Supply Co.’ brand and focusing on personal resonance and individual choice.
  • Summary: The discussion centers on the shift in the podcast’s approach, moving away from telling people what to do towards offering suggestions and allowing listeners to interpret and utilize information as they see fit. This is framed as a transition from a ‘doctor’ to an ‘herbalist’ model, reflecting a deeper integration of ‘woo shit’ and self-care into the brand’s offerings.
The ‘Woo’ Overlap and Audience (01:00:37)
  • Key Takeaway: There is a significant and intentional overlap between the ‘Being Boss’ listener base and ‘Almanac Supply Co.’s target audience, particularly concerning interest in ‘woo’ practices like crystals and tarot, which will be highlighted in the new content direction.
  • Summary: The speakers explore the strong connection between their existing podcast audience and their retail business customers, noting that many ‘bosses’ are already interested in and purchasing items like crystals and candles for their workspaces. This overlap is seen as a natural and exciting direction for the podcast’s future content.
Creative Burnout and Quitting Advice (01:02:37)
  • Key Takeaway: Creative burnout from a consistent format can be a valid reason to quit, and seeking honest conversations with trusted individuals is crucial for navigating difficult decisions like ending a long-running project.
  • Summary: The conversation delves into the feeling of creative exhaustion from maintaining the same podcast format for years, leading to the decision to end ‘Being Boss’ in its current iteration. This leads into a discussion about the process of quitting, emphasizing the need for honest dialogue, self-reflection, and support systems.
The Future of ‘Being Boss’ and Personal Values (01:15:42)
  • Key Takeaway: The ‘Being Boss’ podcast feed will cease to exist in its current form after one final solo episode, making way for new content under the ‘Almanac’ umbrella that prioritizes personal creative fulfillment and alignment with core values.
  • Summary: The speakers announce the official end of the ‘Being Boss’ podcast feed as it is known, with one final solo episode from Emily. They discuss plans for new content, likely under the ‘Almanac’ brand, that will be more creatively fulfilling and aligned with their personal values, while also acknowledging the potential for some listeners to depart.