Being Boss with Emily Thompson

#344 - Your Business Values in Action

March 7, 2023

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  • Business values should be intentionally integrated into every aspect of a business, from customer interactions and employee onboarding to decision-making and content creation, to foster authenticity and trust. 
  • When values are consistently applied, they serve as a powerful guide for making difficult decisions, aligning internal and external communications, and ultimately creating a more fulfilling and less regretful entrepreneurial journey. 
  • Demonstrating business values is crucial for both external perception and internal team cohesion; misalignment can lead to customer dissatisfaction or employee turnover, while alignment fosters a shared sense of purpose and integrity. 

Segments

Defining and Personal Values
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(00:00:46)
  • Key Takeaway: Personal values like creativity, adventure, and freedom shape an individual’s identity and actions, while values like respect and responsibility can become more prominent during specific life stages or professional roles.
  • Summary: The hosts begin by discussing the nature of personal values, with Emily sharing her core values and how they’ve evolved. Corey playfully questions his own values, leading to a discussion about the difference between morals and values and how they can be defined and redefined over time.
Applying Values in Business
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(00:08:05)
  • Key Takeaway: Business values, once defined, must be actively put to work through intentional integration into all business operations and communications to be effective.
  • Summary: The conversation shifts to the practical application of business values. The hosts emphasize that values should permeate every aspect of a business, from customer experience and employee onboarding to marketing and internal decision-making, rather than just being stated on paper.
Values in Employee Management
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(00:20:23)
  • Key Takeaway: Integrating company values into employee performance reviews and daily interactions provides a clear framework for expectations, feedback, and addressing misalignments, making management more objective and effective.
  • Summary: The discussion delves into how values play a role in managing employees. This includes incorporating values into performance reviews, using them as a basis for difficult conversations, and ensuring new hires understand and align with the company’s core principles through handbooks and direct discussions.
Values in Decision Making & Content
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(00:34:25)
  • Key Takeaway: Values act as a critical filter for making business decisions, choosing clients or partners, and guiding content creation, ensuring authenticity and preventing misalignment with trends.
  • Summary: The hosts explore practical ways to use values, such as in decision-making for projects and marketing, and in content creation. They discuss how values help in selecting clients and partners, and how to stay true to them even when faced with trendy but potentially misaligned opportunities.