The Side Hustle Show

688: 10 Ways to Shrink the Internet and Find Your Ideal Customers

July 29, 2025

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  • Shrinking the internet by focusing on specific niches and platforms makes it easier for ideal customers to find you, rather than trying to reach everyone online. 
  • Leveraging existing platforms like Google Search Console, Reddit, Facebook groups, LinkedIn, and Amazon can provide a shortcut to visibility and customer acquisition. 
  • Creating targeted, problem-solving content on platforms like YouTube and through self-publishing on Amazon builds credibility and attracts highly motivated potential clients. 

Segments

Shrinking the Internet Analogy
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(00:00:18)
  • Key Takeaway: The vastness of the internet can be overcome by finding ways to ‘shrink’ it, similar to how one finds their place in a large university.
  • Summary: The speaker uses the analogy of their overwhelming experience at the University of Washington to illustrate how the internet, despite its size, can be made more manageable by finding specific communities and connections.
Local Focus and Listicle Strategy
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(00:01:16)
  • Key Takeaway: Targeting local search and contributing to existing listicles can effectively attract clients who prefer local services and tap into established online traffic.
  • Summary: This segment details two strategies: focusing on local SEO by including location on a website and creating content like ‘best of’ lists for a city, and approaching website owners of existing listicles to be added as a new service provider.
Leveraging Online Communities
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(00:04:04)
  • Key Takeaway: Engaging in niche online communities like Reddit, forums, and Facebook groups allows for direct interaction with potential customers who are actively seeking solutions.
  • Summary: The discussion covers how to find and participate in online communities, such as Reddit threads and Facebook groups, to identify people with problems that can be solved by your services, offering a less competitive approach than broad online marketing.
Content Creation for Visibility
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(00:09:02)
  • Key Takeaway: Creating specific ‘how-to’ content on YouTube and self-publishing books on Amazon can attract highly motivated customers searching for exact solutions.
  • Summary: This part of the conversation focuses on two content-driven strategies: producing tutorial videos on YouTube that answer specific customer questions and leveraging Amazon’s platform through self-publishing to build credibility and generate leads.