The Side Hustle Show

687: $200/Flip: Inside the Return Reselling Side Hustle

July 28, 2025

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  • Reselling returned furniture and mattresses through platforms like ShareTown can be a systematic side hustle with the potential for significant profit, even offering free inventory. 
  • Success in reselling returned items hinges on consistent effort in listing, marketing, and customer service, as well as efficient logistics for pickup, storage, and delivery. 
  • The ShareTown model facilitates a revenue-sharing system between the platform, the original brand, and the individual reseller, allowing for a profitable business by handling the complex logistics of returns. 

Segments

Reselling Returns Side Hustle
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(00:01:03)
  • Key Takeaway: Reselling returned furniture and mattresses via ShareTown offers a systematic approach to a side hustle with potential for free inventory and higher profit per item compared to liquidation pallets.
  • Summary: The conversation introduces a side hustle focused on reselling returned items, specifically large items like furniture and mattresses, facilitated by the ShareTown app. It highlights the systematic nature, lower volume, and potential for higher profit per item, with the unique benefit of obtaining inventory for free.
ShareTown Logistics and Revenue
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(00:03:33)
  • Key Takeaway: ShareTown acts as a logistics facilitator for direct-to-consumer brands with return guarantees, enabling individual contractors to pick up, clean, and resell these items, with revenue split between the platform, the brand, and the reseller.
  • Summary: The discussion delves into how ShareTown operates, explaining the process of handling returns from mattress and furniture brands that offer ‘better sleep guarantees.’ It details how resellers pick up items, clean them, and resell them, with a portion of the sale going back to ShareTown and the original company.
Marketing and Sales Strategies
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(00:14:25)
  • Key Takeaway: Effective reselling relies on high-quality staging and photography, consistent daily listings on platforms like Facebook Marketplace, and building a strong review profile to differentiate from competitors and build buyer trust.
  • Summary: This segment focuses on the practical aspects of selling the resold items, emphasizing the importance of good photos and descriptions on platforms like Facebook Marketplace. It also highlights the value of customer reviews and consistent daily posting as key strategies for standing out and making sales.
Scaling and Expenses
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(00:24:38)
  • Key Takeaway: Scaling a reselling business involves managing storage costs (e.g., multiple storage units), investing in appropriate equipment like trucks and quality packaging materials, and understanding insurance requirements for commercial activity.
  • Summary: The conversation shifts to the operational aspects of scaling the business, including the costs associated with storage units, the need for a larger vehicle like a truck, and the importance of quality materials for packaging and cleaning. It also touches on insurance considerations for commercial use of vehicles.