684: $500 Per Client Per Month: Why Local SEO Should Be Your Next Side Hustle

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• Local SEO is a resilient and accessible side hustle opportunity because most small businesses (75%) haven't claimed or optimized their Google Business Profile, and it's less susceptible to AI disruption than traditional SEO.  Copied to clipboard!
• The fastest path to recurring revenue in local SEO involves starting with a low-cost, one-time 'SEO boost' offer to gain clients and build case studies, then transitioning to ongoing monthly maintenance packages.  Copied to clipboard!
• Building a successful local SEO business requires focusing on leadership and team building rather than direct fulfillment, enabling scalability and the ability to travel while managing a remote team.  Copied to clipboard!

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Local SEO Opportunity

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(00:01:02)

• Key Takeaway: Local SEO offers a massive, underserved market with millions of potential small business customers who need increased visibility on Google Maps and Apple Maps.
• Summary: The conversation kicks off by highlighting the significant opportunity in local SEO, emphasizing that it’s a less competitive area compared to general SEO, and that many local businesses (around 75%) have not claimed or optimized their Google Business Profiles.

Selling and Delivering SEO

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(00:04:56)

• Key Takeaway: The most effective way to start a local SEO side hustle is to sell the service first, using the initial revenue to learn and deliver, leveraging beta tests and social media posts to find early clients.
• Summary: Eric Dingler outlines a strategy for beginners to sell a ‘one-time SEO boost’ for $500, even before knowing how to deliver it, by using social media to find beta testers and then investing in training like Sam Sarsten’s course.

Optimizing Google Business Profile

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(00:11:32)

• Key Takeaway: Optimizing a Google Business Profile involves rewriting descriptions to focus on customer needs, correctly setting service area locations, and consistently posting content to signal activity and relevance to Google.
• Summary: This segment details the practical steps for optimizing a Google Business Profile, including rewriting descriptions to address customer questions, setting accurate service areas, filling out all profile details, and regularly posting content to improve search rankings.

Scaling and Recurring Revenue

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(00:26:17)

• Key Takeaway: Transitioning from one-time SEO boosts to monthly recurring revenue involves layering on services like reputation management and content creation, with local networking being the fastest path to $25,000 a month.
• Summary: The discussion moves to scaling the business, emphasizing the importance of monthly recurring revenue through ongoing maintenance packages, reputation management, and strategic partnerships, with local networking and community engagement highlighted as key growth drivers.