The Skinny Confidential Him & Her Show

The Conversations Women Only Have In Private Ft. Lauryn Bosstick & Kenzie Burke

November 24, 2025

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  • Kenzie Burke's journey involved rapid financial success from a viral PDF, followed by intense online backlash and cancellation, which she found isolating at the time. 
  • Kenzie Burke views evolution and the ability to pivot as essential, overcoming the pressure to remain static by ultimately deciding to ignore external judgment and follow her authentic path, leading to the creation of her brand, Brulee. 
  • Bankruptcy, though viewed as a 'dirty word' stemming from her upbringing, was ultimately Kenzie Burke's smartest decision, providing a necessary reset that allowed her to rebuild her life and launch the current iteration of Brulee with clarity and conviction. 
  • Embracing periods of stopping and 'absence as a weapon' is crucial for gaining clarity and setting up a business model that aligns with one's personality and desired life, as discussed on The Skinny Confidential Him & Her Show. 
  • Facing personal struggles, such as financial weight and online criticism, is a necessary precursor to achieving the life one truly desires, as exemplified by Kenzie Burke's journey. 
  • Kenzie Burke's business model for Brulee is intentionally designed around limited-time launches to leverage customer demand and align with her creative personality, avoiding the pitfalls of over-production that led to past bankruptcy. 

Segments

Kenzie Burke’s Return
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(00:00:25)
  • Key Takeaway: Kenzie Burke returned to The Skinny Confidential Him & Her Show for a raw, one-on-one catch-up without Michael Vostik to share her evolution over the past six years.
  • Summary: The host invited Kenzie Burke back to share the raw, nitty-gritty moments of her journey since her last appearance six years prior. This episode focuses on her evolution, including facing online backlash and financial struggles. The central theme highlighted is that ’the comeback hits harder than the fall.'
Early Career and Viral Success
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(00:02:21)
  • Key Takeaway: Kenzie Burke transitioned from styling to the wellness industry, accidentally creating a PDF that earned her half a million dollars in two months from only 2,000 Instagram followers.
  • Summary: Before her viral success, Kenzie Burke was in the styling industry, working for Danny Michelle. She fell into wellness accidentally and created a PDF that went viral before TikTok, generating half a million dollars in two months. This rapid influx of money changed her perception of finances, leading her to immediately seek further ventures like a product line and an app.
Facing Online Backlash
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(00:03:51)
  • Key Takeaway: Shortly before her first appearance on the podcast, Kenzie Burke experienced intense online cancellation due to her food-focused content, which was isolating because the culture of public takedowns was less common then.
  • Summary: Kenzie Burke received thousands of negative comments, including death threats, related to her e-book content, which she felt was innocent advice about eating fruits and vegetables. At the time, this was isolating as platforms like Reddit weren’t the primary source of backlash, unlike today. She only recently reached a point where she is less affected by such criticism.
Impact of COVID and Self-Discovery
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(00:08:55)
  • Key Takeaway: The COVID-19 pandemic prompted Kenzie Burke to examine her family dynamics, childhood traumas, and question the direction of her career, realizing her initial success in food content was accidental and not her true passion.
  • Summary: The pandemic provided a moment for self-reflection, leading her to explore family dynamics and childhood traumas, especially in reaction to her parents’ response to her spotlight. She recognized that the food business supported her but was never what she truly wanted to build. This realization led her to invest heavily in an app she didn’t want, driven by a need to be taken seriously after the backlash.
Embracing Solitude and Evolution
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(00:10:14)
  • Key Takeaway: Kenzie Burke advises that one can feel more alone in unwanted company than when truly spending time with oneself, emphasizing that building confidence requires intentionally putting oneself in uncomfortable situations.
  • Summary: She advocates for embracing time alone, noting that she spent significant time in depression and isolation, feeling different from her Wisconsin peers. Building confidence involved actively seeking uncomfortable situations, such as moving alone multiple times and starting/stopping various businesses. She stresses that flexibility is a sign of intelligence, countering the internet’s desire to hold people rigidly to past versions of themselves.
The Pivot to Brulee
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(00:16:08)
  • Key Takeaway: After a year of nomadic travel and soul-searching during the pandemic, Kenzie Burke decided to stop her successful wellness business to pursue her lifelong dream of launching a clothing line, Brulee.
  • Summary: During the pandemic, Kenzie felt lost while traveling and balancing her wellness business with soul-searching, realizing her true dream was fashion design. She abruptly shut down her successful podcast, ‘Food, Sex, and Money,’ to focus entirely on Brulee. She later regretted shutting down her finances so completely, noting she should have transitioned more strategically.
Financial Collapse and Bankruptcy
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(00:23:52)
  • Key Takeaway: Kenzie Burke experienced significant financial loss and relationship strain during the first launch of Brulee due to naivety, poor boundaries, and having too many cooks in the kitchen, leading to bankruptcy of a separate wellness company.
  • Summary: Her initial launch of Brulee involved being screwed over by manufacturers and having too many partners, causing her to not listen to her gut regarding inventory and business structure. This period coincided with her parents’ divorce, leaving her feeling isolated with immense weight from her wellness business debts, including a large loan for an app. She ultimately filed one of her companies for bankruptcy, viewing it as a necessary reset rather than a failure.
Rebuilding and Current Focus
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(00:49:48)
  • Key Takeaway: After bankruptcy, Kenzie Burke relaunched Brulee by implementing the exact store model she originally envisioned—direct-to-consumer with no middlemen—and is currently executing the entire business herself with intense focus.
  • Summary: Kenzie rebuilt by being extremely clear about the direct-to-consumer model for Brulee, ensuring no middlemen were involved this time. She spent the time during the bankruptcy process preparing designs and securing a trustworthy manufacturer. She relaunched on her birthday in March, moving to West Hollywood, and is currently handling all aspects of the business herself, determined not to be stopped.
Product Promotion and Sales
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(00:57:05)
  • Key Takeaway: Belly Welly products can yield noticeable hormonal balance results within a week, and The Skinny Confidential is running a 30% off site-wide Black Friday/Cyber Monday sale.
  • Summary: Hormone regulation products can show results in as little as one week by flushing toxins. The Skinny Confidential is offering 30% off all products site-wide during the Black Friday/Cyber Monday event, with free TSC Pilates socks included while supplies last. Recommended products include the mint roller and the brow peptide, which contains castor oil to encourage hair growth.
Strategic Business Pauses
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(00:59:04)
  • Key Takeaway: Strategic absence and stopping are essential business weapons, allowing for necessary collection of thoughts to determine the next clear move, referencing principles from The Art of War.
  • Summary: Knowing when to stop and using absence as a strategic tool, rather than a negative, is vital for clarity in business planning. This deliberate pausing allows entrepreneurs to align their business structure with their desired lifestyle. This approach creates excitement for customers who know product drops are limited.
Designing Business Around Self
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(01:00:20)
  • Key Takeaway: The clothing line’s store model was designed based on self-knowledge, specifically leveraging a love for creation and launching while mitigating the risk of over-production.
  • Summary: The speaker previously filed for bankruptcy due to constantly creating and launching too many products in a wellness business. The current clothing line operates on an open-and-close store model, forcing on-demand sales and allowing the creator time to focus on the next creation cycle. This structure is mentally stimulating and fits the creator’s personality.
Advice for Morbid Thoughts
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(01:02:14)
  • Key Takeaway: The key advice for overcoming morbid thoughts is to keep striving, allowing oneself to sit in messiness, and facing the things one is running from, such as financial burdens or online trolls.
  • Summary: Allowing oneself to sit in messiness ultimately led to a better business scenario, including securing an ideal manufacturer who believes in the vision. Morbid feelings often arise when running from feelings or responsibilities; facing these issues opens doors to desired outcomes. Trying different things and persisting through years of perceived failure eventually leads to success.
Misconceptions and Intentions
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(01:04:45)
  • Key Takeaway: The biggest misconception is that people do not see the pure-hearted intention and truth behind actions, often misinterpreting the creator’s necessary indecisiveness as a flaw rather than a superpower.
  • Summary: The speaker feels misunderstood because everything, even past wellness ventures, originated from a place of truth and intention. The indecisiveness that appears to be a flaw is actually the driving force that has led to current success. Sitting in indecision leads to regret, whereas trying and failing is part of the journey.
Boldest Risk Taken
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(01:06:29)
  • Key Takeaway: The boldest risk was not bankruptcy (which was smart), but rather publicly facing controversial topics and being authentic despite external warnings about the consequences.
  • Summary: Bankruptcy was considered a smart decision, not the biggest risk. The true risk involved speaking openly about controversial subjects, even when many people questioned the move. This act of facing controversy head-on provided the necessary breakthrough to achieve the desired life.
Value of Diverse Opinions
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(01:07:33)
  • Key Takeaway: Surrounding oneself only with people who share confirmation-biased energy is boring; challenging one’s own opinions through diverse viewpoints is essential for growth.
  • Summary: It is important to host dinner parties and surround oneself with people holding different opinions to avoid stagnation. Constantly challenging one’s own views is valuable, as it allows for the possibility of changing one’s mind. A lack of differing opinions leads to a boring environment.
Styling Clothing Line Pieces
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(01:08:38)
  • Key Takeaway: To help busy customers, the brand needs to provide explicit styling guides, such as ‘20 Ways to Wear It’ videos, demonstrating the versatility of high-quality, multi-wearable garments.
  • Summary: The speaker requested visual guides showing exactly how to style pieces like the jeans, as she often lacks time to plan outfits. The designer confirmed that all Brulee items are intentionally created to be worn in numerous ways, such as jeans pairing well with both flip-flops and heels. A ‘20 Ways’ video series will be started to address this need.
New Brulee Line Highlights
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(01:11:00)
  • Key Takeaway: Recently released items include low-rise, no-waistband pants made of bull denim and comfortable, dressy trousers with a pleat and tie detail.
  • Summary: The designer highlighted new low-rise pants made from bull denim that function as a trouser/jean hybrid. She also gifted the host trousers with a pleat and tie detail, which are comfortable yet look dressy. Matching outfits were also made for the host’s children.
Final Encouragement and Contact
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(01:12:36)
  • Key Takeaway: The inspiring story proves that one can create something from nothing by flipping negative self-talk into hope, which is crucial for success.
  • Summary: The host praised the guest’s story as proof that hope is essential and that negative self-talk should be actively flipped into positive narratives. Kenzie Burke can be found on Instagram as @KenzieBurke, and her clothing line is available at shopbrule.com.