Jennifer Fisher: On How To Become Unstoppable, Step Into Your Power, Overcome Setbacks, & Redefine Success

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• Achieving a natural aesthetic in cosmetic procedures often requires consulting multiple specialized doctors rather than relying on a single practitioner for all procedures.  Copied to clipboard!
• Jennifer Fisher's entrepreneurial drive, evident since childhood with ventures like 'JJ Button Ears,' was heavily validated and encouraged by her supportive father.  Copied to clipboard!
• The launch of Jennifer Fisher Jewelry was catalyzed by a personal need for meaningful jewelry after the birth of her son, Shane, following a difficult journey with a desmoid tumor and subsequent fertility challenges.  Copied to clipboard!
• Jennifer Fisher consciously chooses to live with extreme gratitude following her father's death, using this perspective to prioritize saying 'yes' to opportunities that feel right.  Copied to clipboard!
• Jennifer Fisher is expanding her lifestyle brand beyond jewelry with a new website, Maiden, launching in October for her food and style content.  Copied to clipboard!
• Jennifer Fisher regrets being too present on her phone while her children were younger, emphasizing the importance of being present over documenting moments, even when running a business.  Copied to clipboard!

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Facelift Surgeon Selection

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(00:00:25)

• Key Takeaway: Choosing a surgeon based on subtle details like hand size is crucial for a natural facelift result.
• Summary: Discussion about Jennifer Fisher’s facelift, focusing on the importance of selecting a surgeon (Dr. Catherine Chang) based on the appearance of their work, particularly the ears, and preferring someone with small hands.

Botox Strategy and Specialists

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(00:01:18)

• Key Takeaway: To avoid looking ‘strange,’ one should use multiple specialists for different cosmetic procedures rather than one doctor for everything.
• Summary: The speakers discuss the ‘slippery slope’ of cosmetic procedures, noting Jennifer Fisher has used Botox since her 30s. The key strategy mentioned is visiting different doctors for different needs (e.g., an ’eye guy’ vs. a ‘face person’).

Breast Implant Replacement Story

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(00:02:16)

• Key Takeaway: Proactive replacement of breast implants is necessary, especially after experiencing a rupture while carrying a heavy object.
• Summary: Jennifer Fisher explains why she replaced her breast implants after having children, recounting a painful incident where one ruptured while she was carrying a turkey for Thanksgiving.

The ‘Fisher Lift’ Procedure

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(00:03:01)

• Key Takeaway: Dr. Jordan Turner created a specific procedure for Jennifer Fisher, the ‘Fisher lift,’ addressing loose upper stomach skin without requiring a full tummy tuck.
• Summary: Details on the procedure Dr. Jordan Turner performed on her stomach, which addressed excess skin from pregnancy without needing a C-section scar revision.

Vaginal Rejuvenation Discussion

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(00:03:20)

• Key Takeaway: The guest had a procedure to address post-childbirth changes, leading to humorous speculation about having more children.
• Summary: The hosts briefly discuss a ‘vagina guy’ who performed a procedure after three kids, leading to a lighthearted tangent about whether the guest is done having children.

Raising Kids in New York City

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(00:05:00)

• Key Takeaway: New York City is argued to be the best place to raise kids due to constant social interaction and walkability, despite logistical challenges like stroller theft.
• Summary: The hosts debate raising children in NYC versus California. Jennifer Fisher praises NYC for making it easy to meet friends in the park and avoid constant car seat struggles, contrasting it with the difficulty of car logistics in Texas.

Childhood Hustle: Button Earrings

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(00:06:40)

• Key Takeaway: Jennifer Fisher has had a lifelong entrepreneurial drive, starting her first business selling button earrings at age eight.
• Summary: Jennifer details starting ‘JJ Button Ears’ at age eight while being watched by art student babysitters. She created branding and sold products, demonstrating an early hustle.

Early Business Successes

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(00:08:28)

• Key Takeaway: The feeling of early success validates the drive to start subsequent businesses, including a private-label baby company in college.
• Summary: Following her first hustle, Jennifer discusses starting a private-label baby quilt and bib company while attending USC business school, which she was private labeling to stores in Canada by graduation.

Desmoid Tumor Diagnosis and Chemo

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(00:08:57)

• Key Takeaway: A desmoid tumor diagnosis at 30 led to chemotherapy and complicated fertility plans, forcing the couple to use surrogacy.
• Summary: Jennifer shares her diagnosis of a soft tissue sarcoma, the chemotherapy she underwent, and the subsequent need for surrogacy because tumors grow from estrogen.

Surrogacy Struggles and Natural Pregnancy

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(00:09:37)

• Key Takeaway: The surrogacy process was long and heartbreaking, involving two miscarriages before she unexpectedly conceived naturally, making her a medical case study.
• Summary: The difficulty of finding a surrogate and the emotional toll of two miscarriages are detailed. She then conceived naturally while undergoing IVF against her oncologist’s advice.

Origin of Jewelry Brand Post-Birth

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(00:14:34)

• Key Takeaway: The jewelry brand launched because Jennifer Fisher wanted personalized, heavy gold jewelry representing her son, Shane, that matched her personal style.
• Summary: Gifts received after Shane’s birth didn’t match her style, prompting her to design a heavy gold dog tag necklace. People on set started asking for custom pieces, leading to sales.

Uma Thurman Wears Jewelry on Cover

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(00:15:20)

• Key Takeaway: A major turning point for the brand was Uma Thurman wearing a piece on the cover of Glamour magazine, leading to massive attention.
• Summary: After making a piece for a friend’s client, Uma Thurman wore it on a Glamour cover, instantly elevating the brand’s visibility among celebrity stylists and publications.

Intuition for Scaling Direct-to-Consumer

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(00:16:18)

• Key Takeaway: Scaling the business online was driven by determination and grit, making her an early adopter of direct-to-consumer customizable jewelry sales.
• Summary: Jennifer discusses how she built the business from orders piled on her bed, leading to the creation of a website to sell directly to consumers.

Childhood Love for Fashion Magazines

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(00:16:26)

• Key Takeaway: Her lifelong passion for fashion was evident early on, even wallpapering her childhood room with Vogue pages.
• Summary: Jennifer shares that she wallpapered her childhood bedroom in Vogue magazine pages, so much so that Jane Seymour, who bought the house later, requested to keep the wallpaper.

Confidence Rooted in Parental Validation

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(00:17:03)

• Key Takeaway: Strong parental encouragement, especially from her father, is the foundation of her confidence and belief in her ability to succeed.
• Summary: Jennifer discusses how her father’s constant affirmation (‘You’ve got this’) instilled confidence. She now tries to validate her children’s life choices and hard work.

Parenting Style: Boundaries and Encouragement

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(00:20:07)

• Key Takeaway: It is important for children to have boundaries (being strict) while also being praised for their efforts and choices.
• Summary: The hosts discuss being the ‘hammer’ vs. the ‘good cop’ in parenting. They agree that children should not be allowed to run wild in restaurants and must be removed if they misbehave.

Business Challenges: Constant Fires

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(00:22:41)

• Key Takeaway: Scaling a multi-entity business means facing constant, daily operational ‘fires’ that require letting go of control.
• Summary: Jennifer describes her daily life as chaotic, feeling ‘kicked in the gut every day’ due to managing jewelry, salts, retail, and marketing simultaneously.

Business Growth During COVID-19

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(00:33:37)

• Key Takeaway: The pandemic caused a massive spike in jewelry demand as people stayed home, leading to intense operational efforts to fulfill orders.
• Summary: Jewelry sales exploded during COVID-19. Jennifer personally shipped every order from their Fifth Avenue location, feeling like she was in the movie I Am Legend due to the isolation.

Salt Business Origin Story

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(00:36:45)

• Key Takeaway: The salt line was created out of necessity for a high-protein diet due to Hashimoto’s, and its marketing success came from an Instagram post.
• Summary: Jennifer explains she needed a tasty, non-garlicky salt for morning eggs. Posting her avocado toast with the seasoning led to immediate customer demand for the product.

Salt as a Low Barrier Entry Point

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(00:39:21)

• Key Takeaway: The $12 salt product served as an effective customer acquisition tool, with a high percentage of salt buyers later purchasing jewelry.
• Summary: The low price point of the salt allowed the brand to acquire new customers who then converted to higher-priced jewelry purchases.

Relationships are Everything in Business

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(00:40:18)

• Key Takeaway: Kindness and respect in all relationships are paramount, as demonstrated by how she met Rihanna through a former sales associate.
• Summary: Jennifer credits her parents for teaching her the value of relationships. She recounts meeting Rihanna because a former Intermix sales associate she was kind to connected them.

Intentional Gifting vs. Celebrity Styling

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(00:41:31)

• Key Takeaway: Seeing real customers wear her jewelry is more valuable than celebrity placements, as most celebrity red carpet looks are paid contracts.
• Summary: She discusses intentionally seeding jewelry to influencers whose style aligns with the brand, but values organic customer wear much more highly.

Being the Front Woman for the Brand

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(00:44:13)

• Key Takeaway: Jennifer intentionally positions herself as the face of her brand, supporting it daily by wearing only her own products.
• Summary: Jennifer embraces being the ‘front woman’ for her brand and is expanding her personal content focus into style and food via a new website called Maiden.

Front-Facing Brand Presence

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(00:44:04)

• Key Takeaway: Jennifer Fisher intentionally serves as the primary face and wearer of her brand’s jewelry.
• Summary: Discussion about Fisher being the ‘go-to’ person for wearing the brand, confirming her desire to be the ‘front woman,’ and mentioning her upcoming website, Maiden, for food and lifestyle content.

Managing High Functioning ADHD

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(00:44:47)

• Key Takeaway: Fisher manages a chaotic, high-volume schedule despite self-identifying as highly functioning ADHD.
• Summary: Inquiry into how she plans her day, leading Fisher to describe her schedule as ‘chaos’ due to high activity levels, contrasting with her A-type organization.

Perspective Shift After Loss

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(00:45:25)

• Key Takeaway: Losing her father provided profound perspective, leading to a conscious choice to live gratefully every day.
• Summary: Fisher discusses how her father’s death was a turning point, inspiring her to wake up grateful and ‘squeeze everything out of every day,’ referencing a concept about mortality from The Untethered Soul.

Gut Instinct in Decision Making

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(00:46:56)

• Key Takeaway: She prioritizes decisions that feel right based on gut instinct over those motivated purely by money.
• Summary: When asked what makes her say no, Fisher states it is when her gut tells her no, especially if an opportunity is solely for quick financial gain.

Daily Supplement Routine

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(00:47:13)

• Key Takeaway: Symbiotica products are a non-negotiable part of her daily routine for health and sleep.
• Summary: Detailed breakdown of her morning routine using Symbiotica (electrolytes, collagen, Vitamin C, elderberry) and her nightly use of the lavender-scented magnesium spray.

Regrets About Phone Use with Kids

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(00:52:56)

• Key Takeaway: Fisher regrets being too focused on her phone while her children were young, even when physically present.
• Summary: Reflecting on balancing work and parenting, she admits she should have put her phone down more often while cooking dinner and filming for social media, wishing she had been more present.

Generational Impact of Smartphones

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(00:54:37)

• Key Takeaway: Her generation was the first to raise children with smartphones, lacking guidance on the long-term effects.
• Summary: The host notes that Fisher’s generation was pioneering in raising kids with devices, referencing Jonathan Haidt’s work on ‘The Anxious Generation,’ which validates Fisher’s feeling of not knowing better at the time.

No-Phone Zones and Bed Habits

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(00:55:41)

• Key Takeaway: Implementing no-phone zones (kitchen/bedroom) is key, though Fisher admits to eating meals in bed, a habit the host strongly dislikes.
• Summary: They discuss Jay Shetty’s advice on no-phone zones. The host is strict about no phones in the kitchen or bed, but Fisher admits to having elaborate ‘Plowman’s lunch’ meals in bed.

Husband’s Role in Business

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(00:58:31)

• Key Takeaway: Her husband was instrumental in the formative years of her business, handling finance and bookkeeping for nine years.
• Summary: Fisher praises her husband’s patience and support, explaining he left finance to help her with the business’s numbers. They are now working together on her new venture, Maiden.

Recipe for Entrepreneurial Grit

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(01:00:38)

• Key Takeaway: Success requires immense grit and determination to continuously push past being told ’no.'
• Summary: Fisher advises aspiring entrepreneurs to work hard and develop grit, noting that she would be a billionaire if she had a dollar for every time she was told no.

Spirituality and Manifestation

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(01:01:49)

• Key Takeaway: Fisher is spiritual, believes in a higher power, and actively practices manifestation, guided by mentors like Gabby Bernstein.
• Summary: She discusses her spiritual beliefs, her Jewish upbringing (despite her father being Irish), and her close relationship with Gabby Bernstein, emphasizing the importance of believing things will happen for you.

Honesty About Cosmetic Work

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(01:03:08)

• Key Takeaway: It is annoying when people claim perfect looks are purely natural while having cosmetic work done.
• Summary: Fisher jokes about her wellness routine including plastic surgery and lists the cosmetic doctors she trusts. She expresses frustration with public figures who don’t credit their doctors.

Cookbook Origin and Reality TV Refusal

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(01:05:32)

• Key Takeaway: The cookbook Trust Your Gut was created because she was tired of sending recipes via DM; she refuses reality TV offers.
• Summary: She explains the cookbook was necessary to house her recipes outside of her jewelry site. She states she would be the ‘villain’ on The Real Housewives due to her directness and declines participation.