Dee Ocleppo Hilfiger On Balancing Family, Fashion, A Lasting Relationship, & the Business of Living Well
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- Dee Ocleppo Hilfiger's life journey involved significant shifts, including modeling, working on Wall Street, living in Monte Carlo after marrying an Italian tennis player, and eventually meeting and moving for Tommy Hilfiger.
- A thriving marriage, according to Dee Ocleppo Hilfiger, requires love, laughter, and respect, and collaboration with a spouse works best when there is separation between shared and individual work projects.
- Dee Ocleppo Hilfiger's entrepreneurial ventures, such as revitalizing Judith Lieber with viral designs and launching DO by Dee Ocleppo, stem from her lifelong focus on aesthetics and a desire to create comfortable, classic, and timeless pieces.
- Success in endeavors is achieved by leading with passion and compassion while staying true to one's core purpose.
- The advice 'if somebody says no, you're asking the wrong person' and 'talk to the head, not to the feet' emphasizes persistence and targeting the correct decision-maker.
- Parenting responsibility evolves significantly as children age, moving from physical demands when young to different challenges during adolescence and teenage years.
Segments
Dee Hilfiger’s Life Journey
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(00:00:24)
- Key Takeaway: Dee Ocleppo Hilfiger had a complex life path including modeling, Wall Street work, marriage in Monte Carlo, and meeting Tommy Hilfiger three years after her divorce.
- Summary: Before meeting Tommy Hilfiger, Dee Ocleppo Hilfiger was married to an Italian tennis player in Monte Carlo, divorcing in 2003 and having two sons. Prior to that marriage, she modeled in Paris and worked as a commodities assistant trader on Wall Street in New York. She met Tommy Hilfiger in the South of France, initially as friends, before relocating continents to be with him.
Life in Monaco and Upbringing
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(00:03:20)
- Key Takeaway: Living in Monaco, while glamorous externally, involved practical constraints like small, expensive apartments, but provided the benefit of raising children fluent in French, Italian, and English.
- Summary: Monaco life was small, requiring a move just outside to Rockbrunn for more space for her children. Her parents immigrated, with her father from Istanbul, Turkey, and her mother from England, leading to a strict upbringing in Rhode Island. This strictness fueled her desire to move far away, finding liberation in Dallas after attending an all-girl Quaker school.
Taste and Relationship Alignment
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(00:05:33)
- Key Takeaway: Dee Ocleppo Hilfiger has had a hyper-focused aesthetic point of view since childhood, which aligned well with Tommy Hilfiger’s taste, confirmed by a magazine game they played while dating.
- Summary: She developed a strong focus on aesthetics early on, tearing out magazine sheets for her room design. Tommy Hilfiger’s initial comment to her was, “I should be with a girl like you,” though he was initially scattered. They discovered their tastes were aligned by consistently picking the same items in a magazine comparison game.
Designing the Hilfiger Homes
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(00:08:42)
- Key Takeaway: The first joint design project was an apartment at The Plaza Hotel, aiming for a classic feel reminiscent of its historical era, and the design process for all homes starts with mood boards and inspiration gathering.
- Summary: Their first project was designing a Plaza Hotel apartment around 2008, incorporating classic elements like Warhol art of Truman Capote and black and white photos from the White Ball. The process for designing homes involves creating mood boards for inspiration, similar to designing clothing lines, focusing on editing and curation based on the architectural style of the location.
Personal Challenges and Divorce Impact
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(00:12:10)
- Key Takeaway: The divorce from her first husband around age 38 was the biggest personal challenge, requiring a complete mental reprogramming and forcing her to figure out how to rebuild her life and care for her two children.
- Summary: The divorce was a huge personal challenge that mentally set her back, creating a distinct ’life before’ and ’life after.’ She questioned marrying young and marrying outside her culture, but ultimately views the experience as necessary to reach her current position, as the marriage yielded two children.
Secrets to a Thriving Marriage
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(00:16:06)
- Key Takeaway: The secrets to a thriving marriage include love, laughter, and respect, and working together is manageable if the couple avoids working 24/7 together and respects each other’s separate professional endeavors.
- Summary: Love, laughter, and respect are essential components for a successful marriage. Dee and Tommy balance working together by having separate projects; she is Creative Director for Judith Lieber, and they consult each other on their respective work. This structure prevents them from working together constantly, which is key to balance.
Daily Routines and Wellness Habits
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(00:17:37)
- Key Takeaway: Dee Ocleppo Hilfiger’s morning routine centers on coffee from her Jura machine using Lavazza beans, followed by driving her son to school with Tommy, and then engaging in strength training workouts.
- Summary: Her essential first step is coffee, made long with espresso and water from her Jura machine. When home, she and Tommy drive their son Sebastian to school together every morning. Following this, they aim for a 45-minute workout focusing on strength training, sometimes supplementing with Pilates.
Entrepreneurial Milestones
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(00:32:21)
- Key Takeaway: Her design career began accidentally when advising Tommy Hilfiger on a preppy collection, leading her to create a prototype bag that she pitched to Mindy Grossman at HSN.
- Summary: She was inspired to design after passionately describing a bag concept to Tommy, who suggested she create it herself. Her role as Creative Director for Judith Lieber came after she and Tommy bought into the company, where she modernized the brand by introducing viral, quirky designs like french fries and brick phones to appeal to a younger audience.
Real Estate Strategy and Favorite Home
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(00:35:14)
- Key Takeaway: The strategy for choosing homes is based purely on a gut feeling upon entering the space, rather than a formal strategy, and their favorite home is the Greenwich, Connecticut property where they raised their son.
- Summary: When buying property, Dee and Tommy rely on an immediate knowing feeling, exemplified by their reaction to the Connecticut house where they told the realtor to hurry up so they could buy it. A home becomes a home by filling the space with loved ones, cherished objects, and memories, creating a personal haven. They generally keep moving, even selling Tommy’s 30-year home in Mustique, as they enjoy switching things up.
Advice from Kris Jenner
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(00:39:56)
- Key Takeaway: Kris Jenner’s key business advice is characterized by fearlessness and boldness, delivered with a smile, embodying the concept of being a savvy businesswoman often described as a ‘velvet hammer.’
- Summary: Dee admires Kris Jenner’s fearless approach to business. Jenner advises against being timid, suggesting that if someone says no, you are simply asking the wrong person. This approach allows one to be shrewd and savvy while maintaining a pleasant demeanor.
DO by Dee Ocleppo Brand Philosophy
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(00:41:00)
- Key Takeaway: The DO by Dee Ocleppo brand focuses on creating comfortable, easy-to-wear, affordable, and interchangeable clothing pieces that reflect Dee’s classic, feminine, and timeless style.
- Summary: The brand concept is simple: producing items that women will feel good and look good in, curated from her personal taste. Because she travels often, the line emphasizes comfortable, non-fussy clothing, particularly easy-to-wear denim. The pieces are designed to be interchangeable, saving time for women who may not feel confident mixing separates.
Style Turnoffs and Effortless Look
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(00:51:21)
- Key Takeaway: A major style turnoff is anything that looks sloppy or like too much effort was exerted, emphasizing that style should always appear effortlessly classic and put-together.
- Summary: Dee banned sweatsuits in her office because she believes people should show they care by putting effort into their appearance. She dislikes when an outfit looks like the wearer ‘just rolled out.’ She also suggests that as people age, they should lean into a handsome, classic look rather than clinging to younger styles.
CEO Club Docuseries Details
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(00:54:03)
- Key Takeaway: The Amazon Prime docuseries ‘CEO Club,’ featuring Dee Ocleppo Hilfiger, Serena Williams, and others, offers a behind-the-scenes look at female entrepreneurs balancing business and life, aiming to inspire rather than create drama.
- Summary: The show follows several successful women, including Lauren Reininger dealing with widowhood and Dee focusing on starting businesses later in life. It is intended to inspire and teach women considering entrepreneurship by showing their real-life struggles and successes. The format is explicitly not a reality drama like ‘Housewives.’
Success Philosophy and Persistence
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(00:56:34)
- Key Takeaway: Persistence in seeking approval requires targeting the highest authority figure, as lower levels may default to ’no'.
- Summary: Leading with passion and compassion is cited as a path to ultimate success. A key expression shared is that if someone refuses a request, the asker is likely approaching the wrong person. This concept is humorously applied to relationship dynamics, suggesting one must always find the right person to ask.
Family Size Discussion
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(00:57:02)
- Key Takeaway: The hosts and guest Dee Ocleppo Hilfiger compare their family sizes, noting that seven combined children creates a dynamic described as ‘whack-a-mole’.
- Summary: Dee Ocleppo Hilfiger reveals she and Tommy Hilfiger have three children together, while the hosts mention having seven combined children. Managing a large family is likened to a constant game where one issue is settled only for another to immediately arise. The ideal number of children remains an open, potentially sensitive question.
Parenting Stages and Responsibility
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(00:58:00)
- Key Takeaway: Parenting responsibility shifts from physical demands with young children to different, significant challenges when children enter adolescence and their teenage years.
- Summary: Dee Ocleppo Hilfiger, whose children are grown, advises that the challenges of parenting change as children age. While young children require physical assistance (like dressing or picking up), older children present a different, substantial level of responsibility. Parents should be prepared for this shift, as it significantly impacts family dynamics.
Giveaway and Promotions
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(00:59:36)
- Key Takeaway: A giveaway is announced where one audience member can win favorite pieces from Dee Ocleppo Hilfiger’s collection by following her Instagram and commenting on Lauryn Bosstick’s latest post.
- Summary: To enter the giveaway, listeners must follow Dee Ocleppo Hilfiger’s Instagram handle, which is @DOcleppo. They must also share their favorite part of the episode on Lauryn Bosstick’s latest post. Additionally, listeners are encouraged to check out ‘Hilfiger Homes’ and Dee’s show on Amazon Prime, expected in early 2026.