Key Takeaways

• The concept of ‘because’ is a deeper purpose that drives individuals beyond their ‘why’.
• Greatness is often discovered when others recognize and affirm your unique gifts and talents.
• Distinguishing between ego and effectiveness is crucial for overcoming perfectionism and self-doubt.
• Mindset is the primary driver of success and overcoming challenges, more so than physical circumstances.
• Personal growth and business success are achieved through continuous ‘shifts’ in mindset and approach.

Segments

The ‘Because’ vs. The ‘Why’ (~00:03:00)

• Key Takeaway: One’s ‘because’ is the intrinsic reason for their actions, stemming from their divinely given purpose.
• Summary: Mick introduces the concept of ‘because’ as something deeper than a ‘why’, representing a person’s true purpose. Pastor Keon explains his ‘because’ as being born to do what he does, likening it to the inherent abilities of natural elements.

Discovering Your Gifts (~00:08:00)

• Key Takeaway: Gifts and true identity are often discovered through the affirmation and feedback of others.
• Summary: Pastor Keon recounts how his basketball coach recognized his leadership potential at 14, even when he was not a star player. This experience taught him that people often discover who they are because others tell them who they are.

Overcoming Perfectionism: Ego vs. Effectiveness (~00:17:00)

• Key Takeaway: Effectiveness focuses on the positive outcome of an action, while ego dwells on perceived imperfections.
• Summary: Mick and Pastor Keon discuss the internal struggle with perfectionism. Pastor Keon differentiates between ego, which seeks to backtrack and improve past actions, and effectiveness, which acknowledges the success of what was done in the moment.

Authenticity and Shared Experiences (~00:23:00)

• Key Takeaway: Authenticity in leadership comes from sharing failures and struggles, not just successes.
• Summary: The conversation shifts to authenticity, with Pastor Keon explaining that people connect with leaders not just for their successes, but for their shared failures and resilience. He uses his own life experiences, including family struggles and church challenges, as examples of ‘stretch marks’ that resonate with others.

The Power of Mindset and ‘The Shift’ (~00:32:00)

• Key Takeaway: A change in mindset is essential to solve problems created by a previous mindset, as exemplified by the book ‘The Shift’.
• Summary: Mick highlights the impact of Pastor Keon’s book ‘The Shift’, particularly the idea that problems cannot be solved by the same mindset that created them. Pastor Keon elaborates on this concept, explaining how it originated from a conference where he felt out of place among highly successful individuals.

Impact of ‘The Shift’ on Business (~00:45:00)

• Key Takeaway: ‘The Shift’ provided actionable strategies that quadrupled Mick’s business by encouraging quarterly mindset changes.
• Summary: Mick shares a personal testimonial about how implementing the principles from ‘The Shift’ quadrupled his business. He explains how his team uses the concept of ‘what’s the shift we’re making next quarter?’ to drive continuous improvement.

Introducing ‘Lazy Love’ (~00:50:00)

• Key Takeaway: ‘Lazy Love’ explores how past hurts and environmental influences can lead to hesitant or slow responses in love.
• Summary: Pastor Keon introduces his new book, ‘Lazy Love,’ inspired by the sloth’s slow movement. He explains that just as a sloth’s diet affects its behavior, past experiences like envy, jealousy, and rejection can make individuals hesitant in expressing love.

The Journey of Success (~00:57:00)

• Key Takeaway: Success is an ongoing journey, not a destination, requiring continuous adaptation and growth.
• Summary: The conversation concludes with the understanding that success is a continuous journey. Pastor Keon emphasizes that as one achieves goals, the definition of success evolves, prompting new journeys and further growth.

Concluding Remarks and Call to Action (~01:00:00)

• Key Takeaway: Adopting Mick’s mindset can lead to attracting similar opportunities and mentors, amplifying personal growth.
• Summary: Pastor Keon expresses his gratitude to Mick, emphasizing the value of his mindset and mentorship. He encourages listeners to adopt Mick’s mindset to attract positive opportunities and growth, concluding with a reminder that one’s ‘because’ is their superpower.