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[00:00:00.880 --> 00:00:05.680] Hey, Entrepreneurs, it's Steph here with a special invite just for you.
[00:00:05.680 --> 00:00:10.800] Do you want to experience what it's like to be part of our Entrepreneursa League community of founders?
[00:00:10.800 --> 00:00:12.400] Now is your chance.
[00:00:12.400 --> 00:00:21.360] You can join me this month at one of our upcoming Entrepreneursa League info sessions where I'm going to share with you all you're going to get access to when you join the community.
[00:00:21.360 --> 00:00:27.040] Plus, I'll be giving away some big bonuses that you will only be able to get access to when you attend live.
[00:00:27.040 --> 00:00:35.600] Head over to refer.entrepranista.com forward slash info session to join us at one of our virtual info sessions this month.
[00:00:35.600 --> 00:00:40.640] That's refer.entrepranista.com forward slash info session.
[00:00:40.640 --> 00:00:44.560] Or head over to the show notes right now and tap the link to join us.
[00:00:44.560 --> 00:00:49.040] I can't wait to meet you there and learn more about you and your business.
[00:00:49.920 --> 00:00:51.920] Expose all of the elephants in the room.
[00:00:51.920 --> 00:00:55.680] We just try to hide them and we're like, you know, trying to throw our skirt up over the elephant.
[00:00:55.840 --> 00:00:57.280] Like, there's an elephant here.
[00:00:57.280 --> 00:00:58.720] I have gone into everything.
[00:00:58.720 --> 00:00:59.760] It's been a superpower.
[00:00:59.760 --> 00:01:02.320] I'm like, here's the elephant, here's the elephant, here's the elephant.
[00:01:02.320 --> 00:01:03.520] Yes, I'm new at this.
[00:01:03.520 --> 00:01:05.040] Yes, you might be afraid of this.
[00:01:05.040 --> 00:01:11.040] Yes, I understand that fear of yours around this, but here's why I'm still the person for this.
[00:01:18.400 --> 00:01:26.720] As a serial entrepreneur, Lori Harter is no stranger to navigating obstacles and discovering new pathways to success.
[00:01:26.720 --> 00:01:31.040] Her career is marked by a series of transformative roles.
[00:01:31.040 --> 00:01:41.760] And today, she is a best-selling author, the host of the Earn Your Happy podcast, and the founder and CEO of Glosi, a skincare routine that you can drink.
[00:01:41.760 --> 00:01:50.800] Get ready to hear how all of her experiences have made her the entrepreneur she is today, and her biggest business secrets.
[00:01:51.440 --> 00:01:58.000] Coming up, Lori shares how her childhood and upbringing shaped the path forward for her life.
[00:01:58.000 --> 00:02:01.800] She shares her non-linear transition to entrepreneurship.
[00:02:02.120 --> 00:02:08.840] You're going to hear all about the challenges of starting a new business and the lessons learned from her mentors.
[00:02:09.160 --> 00:02:15.880] Lori shares the evolution of building her latest venture, Glossy, and the learning lessons along the way.
[00:02:15.880 --> 00:02:21.960] And finally, get ready for Lori to reveal her biggest business secrets.
[00:02:22.600 --> 00:02:24.680] This is the Entrepreneur Podcast.
[00:02:24.680 --> 00:02:31.480] It's the best business meeting you'll ever have with must-hear real-life looks and how leading women in business are getting it done.
[00:02:31.480 --> 00:02:34.680] And what it takes to build and grow a successful company.
[00:02:34.680 --> 00:02:36.040] It's beyond the grab.
[00:02:36.040 --> 00:02:40.600] With no filters, no limits, and plenty of surprises.
[00:02:43.720 --> 00:02:49.240] Lori, I am so excited to finally be sitting down with you to record this episode.
[00:02:49.240 --> 00:02:52.760] I have to share with our listeners like how we first connected.
[00:02:52.760 --> 00:03:00.120] We've done, I feel like, so much coordinating together and collaborating over the past couple of weeks since we first met.
[00:03:00.120 --> 00:03:06.680] But I am so excited for you to reveal your full story today to our entrepreneurista community.
[00:03:06.680 --> 00:03:07.640] But I have to tell everyone.
[00:03:07.640 --> 00:03:09.400] So Lori and I connected.
[00:03:09.400 --> 00:03:11.720] Actually, a mutual connection introduced us.
[00:03:11.720 --> 00:03:19.720] And then I realized, or you both realized, we have like a bajillion mutual entrepreneur friends in common together.
[00:03:19.720 --> 00:03:24.280] And I can't believe it took us all of these years to actually come into each other's world.
[00:03:24.920 --> 00:03:32.360] Well, I'm so excited to finally be officially connected because now I feel like when we talk, I'm like, oh my God, we need more hours.
[00:03:32.680 --> 00:03:34.440] We book a call and I'm like, oh, we need longer.
[00:03:34.680 --> 00:03:36.280] Okay, we need another one.
[00:03:36.280 --> 00:03:41.080] 30 minutes is not enough to make all of the collaborating and make all of the magic happen.
[00:03:41.080 --> 00:03:46.960] So for those of you who have not yet met Lori, you are in for a treat today.
[00:03:46.960 --> 00:03:49.360] She has such an inspiring story.
[00:03:44.520 --> 00:03:56.000] But Lori, did you always know, like as a child, like, did you grow up knowing you wanted to run your own business one day?
[00:03:56.320 --> 00:03:57.520] Oh, absolutely not.
[00:03:57.520 --> 00:04:00.560] I didn't even know what running a business meant.
[00:04:00.560 --> 00:04:10.000] Like, I think if you rewound back to my childhood, I had more dreams of being like a singer on a stage or a dancer or a gymnast.
[00:04:10.000 --> 00:04:15.120] So business was not in my ideas whatsoever.
[00:04:15.440 --> 00:04:19.120] What was your background prior to starting your business?
[00:04:19.120 --> 00:04:20.000] Oh my gosh.
[00:04:20.000 --> 00:04:31.200] I mean, okay, you know, in my life, I am clear that I am meant to be permission for people who don't think that they can do what they want to do.
[00:04:31.200 --> 00:04:44.000] And I also know that I'm here to knock out every belief around not, if you are on here listening and you don't feel smart enough, you don't feel educated enough, because I did not graduate high school.
[00:04:44.000 --> 00:04:46.800] I was homeschooled through high school and never ended up finishing.
[00:04:46.800 --> 00:04:49.280] I was raised in a more restrictive religion.
[00:04:49.760 --> 00:04:58.880] You know, college was actually fairly frowned upon when I grew up because it was about growing up and dedicating your life to the service of God, literally going door to door.
[00:04:59.520 --> 00:05:02.480] And that was the whole plan for me.
[00:05:02.480 --> 00:05:09.760] So I didn't actually see past that ever until I was in my early 20s.
[00:05:09.760 --> 00:05:19.200] And even then, I found myself, you know, being in my early 20s, going, actually leaving that religion and saying, I am not educated.
[00:05:19.200 --> 00:05:20.960] I did not graduate high school.
[00:05:20.960 --> 00:05:22.800] I do not feel smart.
[00:05:22.800 --> 00:05:31.240] And so I ended up just doing all of these different random jobs that I would lie about graduating on the resume.
[00:05:31.240 --> 00:05:32.680] So I worked at a coffee shop.
[00:05:32.680 --> 00:05:33.880] I worked at an Ulta.
[00:05:33.880 --> 00:05:35.320] I did makeup for a while.
[00:05:35.320 --> 00:05:39.800] I worked at the front desk of a hair salon as the receptionist.
[00:05:39.800 --> 00:05:45.000] And I remember that I would never, like, my husband, I had gotten married at 24 years old.
[00:05:45.000 --> 00:05:48.360] And my husband would always be like, Laurie, you're so smart in certain things.
[00:05:48.360 --> 00:05:52.280] Like, you should go and apply for this job or that job.
[00:05:52.280 --> 00:06:00.680] And what I didn't share is I also got really terrible panic attacks starting at about 14 years old when I watched my mom have panic attacks.
[00:06:00.680 --> 00:06:04.680] And it's like my brain just triggered, oh, we must have panic attacks.
[00:06:04.680 --> 00:06:07.800] This is what happens when we're in certain situations.
[00:06:07.800 --> 00:06:13.320] And so by him even saying you should go and try these other jobs, I was like, I'm not smart enough.
[00:06:13.320 --> 00:06:14.520] They're going to find out what happens.
[00:06:14.520 --> 00:06:18.600] I thought you got thrown in jail or something if you lied on a resume.
[00:06:18.920 --> 00:06:33.400] So I had, you know, decided that my life would be me settling and never going and doing the thing that I wanted because stuff, honestly, I had tried going back and getting my GED and I could not get through math.
[00:06:33.400 --> 00:06:35.480] Like I failed it every single time.
[00:06:35.480 --> 00:06:37.800] So I had this story of you're not smart enough.
[00:06:37.800 --> 00:06:38.920] This is just what you're going to do.
[00:06:38.920 --> 00:06:41.880] You're going to work really, really hard at these jobs.
[00:06:41.880 --> 00:06:43.960] And I was excelling at these jobs.
[00:06:43.960 --> 00:06:45.720] Like they always wanted to make me manager.
[00:06:45.720 --> 00:06:47.480] They wanted to have me do these other things.
[00:06:47.480 --> 00:06:50.200] And I was like, I'm also not interested in that.
[00:06:50.200 --> 00:06:54.520] Like I had these big dreams, but I felt so trapped.
[00:06:54.520 --> 00:06:57.400] So my background was really nothing.
[00:06:57.400 --> 00:07:01.480] Like it was just working hard in all of these other jobs.
[00:07:01.480 --> 00:07:09.400] So it wasn't until later on that in 2008, my husband was in the mortgage and finance business.
[00:07:09.400 --> 00:07:12.200] And in 2008, there was the big recession, the big crash.
[00:07:12.200 --> 00:07:14.440] And I had just been working these random jobs.
[00:07:14.440 --> 00:07:17.200] And it wasn't until he lost his job.
[00:07:17.200 --> 00:07:18.480] We lost our home.
[00:07:18.480 --> 00:07:19.520] We lost our cars.
[00:07:19.760 --> 00:07:22.000] We were $300,000 in debt.
[00:07:22.000 --> 00:07:31.040] And it wasn't until the moment that I saw my husband really crumble and lose his identity that my back was so up against the wall that I had to set all of my fear and anxiety.
[00:07:31.040 --> 00:07:32.560] And I'm not smart enough.
[00:07:32.560 --> 00:07:36.320] I had to set that all aside and say, you gotta, you gotta step up.
[00:07:36.320 --> 00:07:38.480] Like it was my moment of you have nothing to lose.
[00:07:38.480 --> 00:07:39.440] You have to step up.
[00:07:39.440 --> 00:07:40.560] What are you gonna do?
[00:07:40.560 --> 00:07:44.160] And I had always been really passionate about health and fitness.
[00:07:44.160 --> 00:07:49.760] And I went and got my personal training certificate.
[00:07:49.760 --> 00:07:51.840] You guys, I even failed that one the first time.
[00:07:51.840 --> 00:07:54.480] I was like, I suck at all of this.
[00:07:54.480 --> 00:07:57.280] Little did I know, I had such anxiety around test taking.
[00:07:57.360 --> 00:07:59.440] That's what was like crushing me.
[00:07:59.440 --> 00:08:00.400] Tests are the worst.
[00:08:00.560 --> 00:08:01.600] Tests are the worst.
[00:08:01.600 --> 00:08:02.480] How they're structured.
[00:08:02.480 --> 00:08:04.080] It's like all about memorization.
[00:08:04.080 --> 00:08:07.920] I feel like I think about this all the time, just with my little one being in school.
[00:08:07.920 --> 00:08:11.040] And she goes to a Montessori school where it's like not about memorization.
[00:08:11.040 --> 00:08:13.520] It's just about like experiencing and learning.
[00:08:13.520 --> 00:08:18.000] Because I'm like, everything I learned growing up in middle school and high school, it's all memorization.
[00:08:18.000 --> 00:08:20.320] You don't actually retain it and remember everything.
[00:08:20.320 --> 00:08:21.760] So tests are worthless.
[00:08:21.760 --> 00:08:23.520] But what did you do after you failed it?
[00:08:23.680 --> 00:08:24.400] You went back and did it again.
[00:08:24.400 --> 00:08:25.520] You're like, so I failed it.
[00:08:25.520 --> 00:08:28.880] I went back and did it again because I was like, you ain't got no other choice, sister.
[00:08:28.880 --> 00:08:34.880] Like, you need to learn how you have to make money for the family because, you know, I love my husband more than anything.
[00:08:34.880 --> 00:08:37.920] And he needed that time to be able to crumble.
[00:08:37.920 --> 00:08:39.440] And I needed to let that be okay.
[00:08:39.440 --> 00:08:41.760] And I needed to not, oh, it's making me emotional.
[00:08:41.760 --> 00:08:43.120] I wanted to take the pressure off.
[00:08:43.120 --> 00:08:46.160] And I felt so helpless at that point.
[00:08:46.160 --> 00:08:56.240] And I think anybody listening right now understands what I'm talking about when you just feel like you don't have the skill set to be able to outgrow this problem.
[00:08:56.560 --> 00:08:57.760] And so that was it.
[00:08:57.760 --> 00:09:04.120] I had to put everything aside, went back, took it again, ended up succeeding because I did learn, oh, this is just memorization.
[00:09:04.680 --> 00:09:08.520] Literally made memorization songs like to the body parts and the bones.
[00:09:08.520 --> 00:09:15.080] And so when I'm taking the test, I'm like standing there pointing at my head, my elbow, because I made these songs that I had to trigger through movement.
[00:09:15.080 --> 00:09:16.440] It was quite hilarious, you guys.
[00:09:16.440 --> 00:09:17.880] But you got to do what you got to do.
[00:09:18.440 --> 00:09:23.080] And so I ended up going and working at an LA Fitness for a little while.
[00:09:23.080 --> 00:09:25.400] I made $6 per 30-minute session.
[00:09:25.400 --> 00:09:27.800] I was one of the only female trainers at the time.
[00:09:27.800 --> 00:09:32.680] And what I did understand is I knew how to, I knew how to make relationships.
[00:09:32.680 --> 00:09:39.400] So most people wanted to work with me, even though I didn't really have all of this past experience of training because I was a people person.
[00:09:39.400 --> 00:09:41.000] And so I would be booked out.
[00:09:41.000 --> 00:09:44.360] I would have like, you know, eight to 12 people every single day.
[00:09:44.360 --> 00:09:47.240] And one day, it was like three months later, I had this realization.
[00:09:47.240 --> 00:09:49.240] I'm like, I'm never going to be able to pay off this debt.
[00:09:49.240 --> 00:09:53.000] I'm literally going to be 80 years old by the time I pay this off with this income.
[00:09:53.000 --> 00:09:55.720] And so I started talking about my dream verbally.
[00:09:55.720 --> 00:10:00.040] I would hear this on, you know, I had also started getting into personal development at the time.
[00:10:00.040 --> 00:10:04.600] And I just remember someone was like, you have to proclaim your dreams to everyone if you want them to get out there.
[00:10:04.600 --> 00:10:08.040] So I would tell people, you know, I want to open my own studio.
[00:10:09.080 --> 00:10:11.080] It's great to like get all this experience.
[00:10:11.080 --> 00:10:16.760] And one of the women who I trained with was a chiropractor, and she had just opened her own chiropractics office.
[00:10:16.760 --> 00:10:19.000] I remember she was only 27 years old.
[00:10:19.000 --> 00:10:21.560] So that was like mind-blowing in the Midwest.
[00:10:21.560 --> 00:10:26.600] This woman was opening like this big chiropractic center of her own.
[00:10:26.600 --> 00:10:30.520] And she was like, Lori, you told me that you want to have your own studio.
[00:10:30.520 --> 00:10:32.280] She's like, you can have the lower level.
[00:10:32.280 --> 00:10:33.640] It's not built out yet.
[00:10:33.640 --> 00:10:37.480] I know you guys aren't maybe in this arena where you could pay for it yet.
[00:10:37.480 --> 00:10:39.480] But she's like, what if we did a trade?
[00:10:39.480 --> 00:10:44.200] You just ended up building out the studio later, but it's, it's like, you know, it was raw down there.
[00:10:44.200 --> 00:10:48.000] It was like the, you could see all the wires, you could see all the insulation.
[00:10:44.680 --> 00:10:49.440] Like, and I said, yes.
[00:10:49.680 --> 00:10:57.040] And in two weeks, literally, I was down in the basement, kept it raw the whole year, meaning like I did not finish it out.
[00:10:57.040 --> 00:11:00.000] I just told my clients, I was like, hey, we're finishing this out.
[00:11:00.000 --> 00:11:03.680] Had no money to finish out or intentions of finishing it out.
[00:11:03.680 --> 00:11:05.600] And we just made it happen.
[00:11:05.600 --> 00:11:14.640] And from there, what ended up happening is I realized, I actually started listening to Brendan Brichard, who was talking about Millionaire Messenger and how you can take this business online.
[00:11:14.640 --> 00:11:21.920] And I had the moment of, wait, I can only reach a set number of people per day training, never going to pay this debt off once again.
[00:11:22.240 --> 00:11:26.320] And so I started learning about how to also take the membership online.
[00:11:26.320 --> 00:11:29.440] And we ended up growing out that membership.
[00:11:29.440 --> 00:11:31.040] Guys, it was so crazy.
[00:11:31.040 --> 00:11:33.040] It was so rigged together.
[00:11:33.040 --> 00:11:33.840] It was awful.
[00:11:33.840 --> 00:11:39.520] But we ended up growing it out up to 2,500 members at one point, paying monthly.
[00:11:40.160 --> 00:11:44.240] I think it was like paying $59, and we played with $89 per month.
[00:11:44.240 --> 00:11:47.680] But it was like mind-blowing what ended up happening with that.
[00:11:47.680 --> 00:11:51.440] And throughout that period, we also got involved in network marketing.
[00:11:51.440 --> 00:11:54.880] And we went from zero to a million dollars in a year with network marketing.
[00:11:54.880 --> 00:11:56.640] And we've been in that for 14 years.
[00:11:56.640 --> 00:12:00.320] So it was kind of like all of these different things that ended up happening.
[00:12:00.320 --> 00:12:13.280] And through that, I started personal development because, or started personal development courses and women's events because when I was in the fitness world, what I had realized really quickly is I can work with people all day.
[00:12:13.280 --> 00:12:24.880] We could work out literally, they could work out all day long, but if we didn't change their mindset around what they believed about themselves or their belief around food or their belief around worthiness, that I could never get a result for them.
[00:12:24.880 --> 00:12:40.520] And so I ended up adding mindset piece to the fitness piece, and the mindset took off so much that I ended up closing down the membership, even when it was, we still had like 1,200 members when we closed it down because I knew that my pivotal direction was moving somewhere else.
[00:12:40.520 --> 00:12:42.520] My husband was like, Why in the hell are you doing this?
[00:12:42.520 --> 00:12:43.560] You're insane.
[00:12:43.560 --> 00:12:52.520] And it seemed insane, but I just knew that was the next direction, which is also why I end up talk about talking about pivoting a lot.
[00:12:52.840 --> 00:12:53.240] Yes.
[00:12:53.240 --> 00:12:53.800] Oh my gosh.
[00:12:53.800 --> 00:13:01.880] Thank you for sharing that full background of how you got to almost to where you are today, but it's so helpful to hear that.
[00:13:01.880 --> 00:13:18.200] How, in those moments when you were feeling like you're not good enough, you're not worthy enough, you're not smart enough, how did you get through those moments to finally be able to take that leap to get your certification and take the test and keep going?
[00:13:18.200 --> 00:13:21.720] What were those things that made you keep going?
[00:13:22.360 --> 00:13:28.840] You know, I've always had a really good ability to be able to sit in future pain.
[00:13:28.840 --> 00:13:37.640] Meaning, I have always been able to fast forward and say, if I don't face this fear or make this change, what is this going to feel like?
[00:13:37.640 --> 00:13:40.920] And it's not just like, oh, I can make myself feel it right now.
[00:13:40.920 --> 00:13:45.480] I actually would meditate and make myself sit in it or visualize it.
[00:13:45.480 --> 00:13:57.000] So if right now you're someone who is, you know, really scared to send an email that they want to send for a big opportunity, or if you're someone who's like, I just don't know if I can take this leap.
[00:13:57.000 --> 00:14:01.960] I'm really nervous about this in business or should I spend this money on this thing?
[00:14:02.600 --> 00:14:13.000] I would say give yourself 30 days of visualizing every morning for 10 minutes every morning what your life will look like in five years if you don't make any change.
[00:14:13.000 --> 00:14:30.800] And a lot of times, you know, it's the realization that if you are living that sort of life where you're afraid to take the opportunities or to take the leaps, it's so much better to bet on yourself than it is to allow the world to happen to you.
[00:14:30.800 --> 00:14:38.640] Because if you don't do anything right now, I want you to really picture me like five years from now, how do you feel in the morning waking up?
[00:14:38.640 --> 00:14:41.200] How do you feel in all of your relationships?
[00:14:41.200 --> 00:14:42.400] How are you as a mom?
[00:14:42.400 --> 00:14:43.600] How are you as a wife?
[00:14:43.600 --> 00:14:45.040] How are you as a friend?
[00:14:45.040 --> 00:14:56.160] And I can tell you that I'm like, I will take all of this pain and transfer it to everyone around me if I don't go and do what I know I am called to do.
[00:14:56.160 --> 00:14:59.280] And so that is a really good exercise to do.
[00:14:59.920 --> 00:15:06.880] That's the best thing I can say for anyone listening is take five to 10 minutes a day and really sit in the pain and allow yourself to cry.
[00:15:06.880 --> 00:15:13.360] Allow yourself to know that you are not becoming the person that God sent you here to be or whatever you believe.
[00:15:13.360 --> 00:15:18.720] And for me, like knowing the pain of leaping is nothing like the pain of not acting.
[00:15:19.360 --> 00:15:22.320] Yeah, if you don't do it and go for it, you'll never know.
[00:15:22.320 --> 00:15:24.400] You just have to just do it.
[00:15:24.400 --> 00:15:26.240] Just get started, do I say?
[00:15:27.200 --> 00:15:33.520] Coming up, Lori shares her learning lessons from building her first membership business.
[00:15:41.200 --> 00:15:42.480] Hi, Entrepreneurs.
[00:15:42.480 --> 00:15:43.520] It's Steph here.
[00:15:43.520 --> 00:15:50.160] As a founder, I know firsthand that building a business can feel so lonely, but it doesn't have to.
[00:15:50.160 --> 00:15:54.800] And that's why we created our Entrepreneursa Founders Weekend Wealth and Wellness Retreat.
[00:15:54.800 --> 00:15:56.960] And I can't wait to meet you in person there.
[00:15:56.960 --> 00:16:11.160] So you're officially invited to join us from April 30th to May 3rd, 2026, at the stunning PGA National Resort in Palm Beach Gardens, Florida, for three transformative days of connection, collaboration, and real business growth.
[00:16:11.160 --> 00:16:21.720] This isn't just another business conference, it is a curated retreat designed to help you build authentic, lasting relationships with women who truly understand your journey.
[00:16:21.720 --> 00:16:28.520] From business panels and workshops to wellness activations and so much more, this is the room that you need to be in.
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[00:17:00.120 --> 00:17:06.200] Lori, in the early days of building out that first business, clearly you shared you had never built a business before.
[00:17:06.200 --> 00:17:09.720] So many of us have never built businesses before when we do it for the first time.
[00:17:10.040 --> 00:17:18.040] What were some of the resources you sought out to really start learning, especially like with building up the membership and building out your services?
[00:17:18.040 --> 00:17:19.560] Did you, you know, work with a coach?
[00:17:19.560 --> 00:17:21.080] I know you mentioned Brenda Brichard.
[00:17:21.080 --> 00:17:22.520] You started listening to.
[00:17:22.520 --> 00:17:25.640] Were there certain resources that you brought on to help you?
[00:17:25.960 --> 00:17:33.800] So in the beginning, we did, we listened to the Brenda Brouchard Millionaire Messenger book to get the general idea of how people were doing it.
[00:17:33.800 --> 00:17:37.000] Then we got the Jeff Walker launch book.
[00:17:37.000 --> 00:17:39.800] And then my husband and I are both also creatives.
[00:17:39.800 --> 00:17:41.880] We're both Sagittariuses.
[00:17:41.880 --> 00:17:42.760] I am not.
[00:17:42.760 --> 00:17:44.760] I don't have a linear bone in my body.
[00:17:45.200 --> 00:17:53.520] So I was very aware that we would need an integrator, meaning someone who could actually take our creative stuff and put it into place.
[00:17:53.520 --> 00:17:55.600] Because I had tried it for a little while.
[00:17:55.600 --> 00:18:01.200] In the beginning, it was like, you know, I had my email list of people who signed up to be on the membership.
[00:18:01.200 --> 00:18:08.320] And let's just say, I think in the beginning, after like six months, maybe we had 50 people, like maybe.
[00:18:08.320 --> 00:18:10.240] And I worked so hard for those 50 people.
[00:18:10.240 --> 00:18:12.800] And honestly, the first 15 were like free.
[00:18:13.760 --> 00:18:23.120] So I was taking, I don't know if you guys remember this, but there was something called a flip cam that it was like the first little mini camera that you could then plug into your computer.
[00:18:23.120 --> 00:18:29.280] I was flip camming myself, or my husband would come and flip cam me doing these all these different workouts.
[00:18:29.280 --> 00:18:39.760] So there'd be 30 different moves that I would then upload into my computer, put in each individual emails, send it 50 different times.
[00:18:39.760 --> 00:18:42.640] It would take forever to the 50 different people.
[00:18:42.640 --> 00:18:46.160] And then I would charge their cards also at the beginning.
[00:18:46.240 --> 00:18:47.600] This was a monthly thing.
[00:18:47.600 --> 00:18:50.560] So it was, I would also personally type in all of their cards.
[00:18:50.560 --> 00:18:54.320] So this is what it first looked like until I said, this is not working.
[00:18:54.320 --> 00:19:00.080] I can't even handle another member because I can't handle emailing these people individually every month.
[00:19:01.360 --> 00:19:05.920] So we actually got my brother-in-law and we sent him.
[00:19:05.920 --> 00:19:09.760] We were like, where do you send people to like learn how to do this?
[00:19:09.760 --> 00:19:17.600] And there were a couple people that we knew who were doing an online membership and we asked them, I was like, hey, I know you have an online fitness membership.
[00:19:17.600 --> 00:19:18.880] Could you train our person?
[00:19:18.880 --> 00:19:24.240] How much would that cost to have him come for a weekend just to kind of see what you guys all do on the back end?
[00:19:24.240 --> 00:19:28.640] So a lot of my journey has not looked like, yes, you go hire these people and you find them.
[00:19:28.640 --> 00:19:33.160] It's been asking for who knows, who do you know who could do this?
[00:19:33.160 --> 00:19:37.640] So I have a quote that I live by: it's never a what, it's always a who.
[00:19:37.640 --> 00:19:41.640] So for me, because I'm not about to go and learn that myself, I go, who's doing this?
[00:19:41.640 --> 00:19:43.000] Who knows how to do it?
[00:19:43.000 --> 00:19:46.440] What will it take for you to meet with us?
[00:19:46.440 --> 00:19:49.080] Or what will it take for a trade?
[00:19:49.080 --> 00:19:51.880] What will it take in order for us to learn how to do this?
[00:19:51.880 --> 00:19:54.680] So my brother-in-law went, learned how to do it.
[00:19:54.840 --> 00:20:04.040] It was really like, didn't learn it well in the beginning, but we ended up keeping on sending him to like all of these trainings so that he could learn and be our integrator.
[00:20:04.600 --> 00:20:05.240] So smart.
[00:20:05.240 --> 00:20:05.800] I love that.
[00:20:05.800 --> 00:20:07.640] It's never a what, it's a who.
[00:20:07.640 --> 00:20:15.400] One of the reasons why we started our Entrepreneur community was so people can easily find other people who are doing what they need to learn how to do.
[00:20:15.400 --> 00:20:18.840] If I could have had you guys back then, like, oh my gosh.
[00:20:18.840 --> 00:20:26.680] I mean, Courtney and I say all the time: if we could have had what we've built now when we first started our first business, Social Fly, my gosh, we would have been able to do things so much faster.
[00:20:26.680 --> 00:20:29.240] But you don't know what you don't know until you've started to go through it.
[00:20:29.240 --> 00:20:30.200] But we're here now.
[00:20:30.440 --> 00:20:31.800] We have all the resources now.
[00:20:31.800 --> 00:20:35.960] But yeah, actually, at our info session the other day, someone was sharing.
[00:20:35.960 --> 00:20:43.320] She was like, I could go to Google and spend all these hours trying to figure this out myself, or I could just post on your platform and ask someone who's the best person to go to.
[00:20:43.320 --> 00:20:44.520] And I'm like, yes, that is it.
[00:20:44.520 --> 00:20:52.440] That's why we all share these stories, why we have this podcast, and we can all just learn so much more and grow faster together for sure.
[00:20:52.440 --> 00:20:57.000] So it is like it is an accelerated path.
[00:20:57.000 --> 00:20:57.960] For sure.
[00:20:57.960 --> 00:21:00.600] So take me now to starting.
[00:21:00.600 --> 00:21:05.480] Now, was your next business starting Joint Like Pink, or was there another business in between?
[00:21:05.840 --> 00:21:10.040] Um, you know, for a while, it was just the events.
[00:21:10.040 --> 00:21:12.520] It was, we did courses all the time.
[00:21:12.520 --> 00:21:15.520] We probably did like four course launches a year.
[00:21:15.520 --> 00:21:18.560] Um, so it was live events, course launches.
[00:21:14.840 --> 00:21:19.920] We were still doing the network marketing.
[00:21:20.080 --> 00:21:22.800] Then I have the podcast, and then I was writing a book.
[00:21:22.800 --> 00:21:26.240] So then we did like a whole book launch book tour for one of the years.
[00:21:26.240 --> 00:21:30.640] And then, right after I launched the book, one year after I like actually toured it twice.
[00:21:30.640 --> 00:21:35.360] So I spent that year really going all in on the events in the book.
[00:21:35.680 --> 00:21:48.560] But after the book, I remember I had this moment of, oh my God, I didn't plan past this dream because I didn't even think I'd make it that far.
[00:21:48.560 --> 00:21:59.360] And so I hit a place in 2018 where I think I was like 30, 38 years old, and I literally did not know what I wanted to do next.
[00:21:59.360 --> 00:22:03.280] And I was feeling, this is going to sound crazy, but I think people can understand.
[00:22:03.280 --> 00:22:05.520] I was feeling really unfulfilled.
[00:22:05.760 --> 00:22:10.000] The things that I was doing did not feel challenging anymore.
[00:22:10.000 --> 00:22:13.120] And they didn't feel, like I said, as fulfilling.
[00:22:13.120 --> 00:22:20.720] And I think, I don't think, I know fulfillment for me when I actually write down where my fulfillment comes from.
[00:22:20.720 --> 00:22:31.440] One thing that was missing was I always want, or fulfillment always comes from me from challenging relationships or relationships that always make me grow.
[00:22:31.440 --> 00:22:35.280] And fulfillment always comes from challenge, challenging myself.
[00:22:35.280 --> 00:22:41.200] And I wasn't feeling challenged anymore because we were doing everything we had was like, it was doing well.
[00:22:41.200 --> 00:22:43.200] It was on rinse and repeat.
[00:22:43.200 --> 00:22:46.560] And also the relationships around me were amazing.
[00:22:46.880 --> 00:22:52.080] I had amazing people, but I wanted some relationships that also challenged me.
[00:22:52.080 --> 00:22:57.920] I wanted some people at the next level that really inspired me to be to say, hey, look at where we're at.
[00:22:57.920 --> 00:22:59.640] This is possible for you as well.
[00:22:59.200 --> 00:23:01.400] And so, something had happened during that time.
[00:23:01.560 --> 00:23:09.240] We were living in LA, and my husband had started getting really interested in investing, and he was investing in other companies.
[00:23:09.240 --> 00:23:12.680] So, this was going on for about two years for him at this point.
[00:23:12.680 --> 00:23:15.240] But I was just very busy in my other stuff.
[00:23:15.240 --> 00:23:25.960] And he had invited me one day to a dinner where a company that we had invested in, the founder, was there, and a bunch of other guys were there as well.
[00:23:25.960 --> 00:23:30.600] And the conversation at the dinner table was blowing my mind.
[00:23:30.600 --> 00:23:36.760] They were sitting around talking about how one man had sold his company for $300 million.
[00:23:36.760 --> 00:23:42.440] This other guy was talking about his goals with his company that he wanted to grow to this billion-dollar company.
[00:23:43.000 --> 00:23:45.160] And like these things were happening.
[00:23:45.160 --> 00:23:48.680] And the conversation was so interesting to me.
[00:23:48.680 --> 00:23:57.560] They were talking about raising money, and there wasn't really this crazy emotional attachment around it and what they were going to do with that money and how they raised it and who they raised it from.
[00:23:57.560 --> 00:24:10.520] And I was sitting there going, Wait, so if I, I didn't even realize that if I knew how to do what you were talking about, my dream wouldn't actually be the same as the dreams I'm trying to dream right now.
[00:24:10.840 --> 00:24:23.480] And so, what hit me so hard at that meeting, I have goosebumps right now, was I asked myself, What dreams would me and all of my girlfriends be dreaming if we knew how to raise money and support each other in this way?
[00:24:23.480 --> 00:24:28.360] Would it be, oh, I'm gonna just see if I can launch this course again and get a bigger course?
[00:24:28.360 --> 00:24:31.720] The answer was, no, it wouldn't be that for all of us.
[00:24:31.720 --> 00:24:34.360] It would be, you know, what I want a clothing company.
[00:24:34.360 --> 00:24:41.960] I just realized, you know, I had a baby and I realized that this product would have changed my life if I would have had it, or if I would have created something better.
[00:24:42.120 --> 00:24:47.360] My baby needs this type of formula, and I know other moms need it or whatever that looked like.
[00:24:44.840 --> 00:24:50.240] And so, like, I got home from that dinner.
[00:24:50.320 --> 00:25:04.720] And I know that we have these moments in life where I was legitimately brought to my knees because I was shown a vision where I didn't even know what the thing was, but it was women all investing in each other and going, okay, we're going to make this company work.
[00:25:04.720 --> 00:25:07.680] Like, we're all going to take our resources and make this company work.
[00:25:07.680 --> 00:25:21.840] And I was like, us as women have, we even have more magic, I want to say, no offense to men, but I think we've got this superpower where if we get on board with something, we are unstoppable.
[00:25:22.240 --> 00:25:24.240] And that was the moment that I saw.
[00:25:24.240 --> 00:25:27.360] And then I had the moment simultaneously back to back of it.
[00:25:27.360 --> 00:25:30.240] And I was like, oh, God, does this mean I have to do it?
[00:25:30.240 --> 00:25:32.240] Because I'm not smart enough.
[00:25:32.560 --> 00:25:36.400] So I took that moment and I ran with it.
[00:25:36.400 --> 00:25:43.520] And I went and I met with the founder who I was at dinner with that night because we invested in his company, became really good friends with my husband and I.
[00:25:43.520 --> 00:25:50.720] And he had started mentoring me in raising money and what it looks like to build out the beginning of a company.
[00:25:50.720 --> 00:25:54.160] And without him, I would have never, ever been able to do it.
[00:25:54.160 --> 00:25:58.560] What were some of your biggest learning lessons that he taught you in those early days?
[00:25:58.560 --> 00:26:04.000] And then as you went about actually raising capital, what ended up happening?
[00:26:04.720 --> 00:26:10.880] This is such a good question because he was someone who made me feel really comfortable with letting it be okay to be vulnerable.
[00:26:10.880 --> 00:26:19.120] And so my biggest first lesson was, you will never get better until you expose your deepest vulnerabilities from the top.
[00:26:19.120 --> 00:26:22.320] You have to be able to expose them to the people who can help you.
[00:26:22.800 --> 00:26:30.840] Because right away, I learned really quickly that we try to get on these calls and we try to pretend like we understand what people are saying and we try to sound smart.
[00:26:30.840 --> 00:26:31.480] Fail.
[00:26:31.480 --> 00:26:34.680] That will be the biggest fail that you will ever do.
[00:26:34.680 --> 00:26:39.480] Because if you get off a call and you don't say things like, oh, could you explain that to me again?
[00:26:39.480 --> 00:26:42.440] I actually didn't understand that word in the sentence that you used.
[00:26:42.920 --> 00:26:44.440] Could you tell me what that word meant?
[00:26:44.440 --> 00:26:47.320] Because what happens when you get on a call with these people who are so far ahead of you?
[00:26:47.320 --> 00:26:50.520] They forget you don't know the language that they're explaining with.
[00:26:50.840 --> 00:26:54.280] And so I did one call, I remember, where I didn't do that.
[00:26:54.280 --> 00:27:01.240] And I was like, so I just had an hour with a mentor who could have changed my life, but I was too proud to tell them I didn't understand these 20 words.
[00:27:01.240 --> 00:27:03.240] So I didn't understand a damn thing.
[00:27:03.240 --> 00:27:04.920] So I was like, that's it.
[00:27:04.920 --> 00:27:09.400] From here on out, I'm going to just say, oh, back up, totally understand that.
[00:27:09.400 --> 00:27:10.760] Or like, hey, I'm so green.
[00:27:10.760 --> 00:27:13.960] You need to say this like you're talking to a 10-year-old.
[00:27:13.960 --> 00:27:17.960] And so from there on out, I started to understand what they were talking about.
[00:27:17.960 --> 00:27:20.920] I didn't, you know, let things go by without understanding.
[00:27:20.920 --> 00:27:27.800] And the other thing I really learned from him was that you don't have to know everything.
[00:27:27.800 --> 00:27:29.800] You don't have to have the skill set for everything.
[00:27:29.800 --> 00:27:34.040] So I told him, I'm like, hey, look, you're talking to someone who has an eighth-grade math level.
[00:27:34.440 --> 00:27:36.760] I, you know, what I am, here's what I'm good at.
[00:27:36.760 --> 00:27:38.120] Here's what I'm not good at.
[00:27:38.120 --> 00:27:42.120] Will I be able to raise money from people if I am not a numbers person?
[00:27:42.120 --> 00:27:45.960] And he's like, first of all, you can be a numbers person, which yes, I totally can be.
[00:27:45.960 --> 00:27:48.680] And I have learned so much, it's not even funny.
[00:27:48.920 --> 00:27:51.880] But he's like, oh my God, you don't need that.
[00:27:52.200 --> 00:27:53.160] Here's my attorney.
[00:27:53.160 --> 00:27:54.760] She's going to walk you through everything.
[00:27:54.760 --> 00:27:57.640] You're just going to learn side by side as you're doing this.
[00:27:57.640 --> 00:27:59.960] So she's going to give you enough for your first call.
[00:27:59.960 --> 00:28:02.200] Your first call might go freaking terrible.
[00:28:02.200 --> 00:28:03.800] You're going to feel really dumb.
[00:28:03.800 --> 00:28:08.760] And then you're going to know what questions you should have, you know, known on that call.
[00:28:08.760 --> 00:28:11.800] And so, yes, my first call felt awful.
[00:28:11.800 --> 00:28:15.680] But what I armed myself with is a couple things.
[00:28:14.760 --> 00:28:19.920] And I think if you guys have these things and you understand this, you will be able to do anything.
[00:28:20.240 --> 00:28:34.800] And so when you go into calls or when you go into, you know, different meetings that you don't know about or that you don't understand things about, I have these things that I have coined, freedom phrases.
[00:28:34.800 --> 00:28:43.840] And all freedom phrases, freedom phrases are, is you write down all of the obstacles that you think are going to come up on this meeting and you write down all of your fears.
[00:28:43.840 --> 00:28:48.000] And then you just come up with a simple thing you're going to say when it comes.
[00:28:48.000 --> 00:28:56.160] And so when people would ask me questions about something that I didn't know, I would say, okay, so this is the first time for me raising money.
[00:28:56.160 --> 00:28:57.760] I have this incredible attorney.
[00:28:57.760 --> 00:28:59.600] I have incredible resources.
[00:28:59.600 --> 00:29:07.840] I don't know this, but what I'm going to do is I'm going to take down all of the questions that I don't know and I'm going to get back to you tomorrow with all of the answers.
[00:29:07.840 --> 00:29:09.600] And thank you so much for asking these.
[00:29:09.600 --> 00:29:13.280] Ask me all the hard things because you're helping me learn.
[00:29:13.280 --> 00:29:19.920] And so what actually would happen on those calls is I wouldn't, people wouldn't get turned off by that and they're investing money into me.
[00:29:19.920 --> 00:29:31.760] People actually got turned on by that, meaning they said, you're the type of person that if you don't know the answer, you will admit it and go and find it and figure it out.
[00:29:31.760 --> 00:29:32.320] And you did.
[00:29:32.320 --> 00:29:34.560] And you brought them all to me the next day.
[00:29:34.560 --> 00:29:36.480] And that is why I invested in you.
[00:29:37.200 --> 00:29:40.560] And so all you have to do is come up with these freedom phrases.
[00:29:40.560 --> 00:29:44.160] And these hard questions, you guys, don't be afraid of them.
[00:29:44.160 --> 00:29:47.280] They are helping you learn.
[00:29:47.280 --> 00:29:51.520] And so, if you go into it like that, like expose all of the elephants in the room.
[00:29:51.520 --> 00:29:58.320] We just try to hide them and we're like, you know, trying to throw our skirt up over the elephant, elephant, and like, there's no elephant here.
[00:29:58.320 --> 00:29:59.880] I have gone into everything.
[00:29:59.880 --> 00:30:00.920] It's been a superpower.
[00:30:00.920 --> 00:30:03.640] I'm like, here's the elephant, here's the elephant, here's the elephant.
[00:30:03.640 --> 00:30:04.920] Yes, I'm new at this.
[00:29:59.680 --> 00:30:06.120] Yes, you might be afraid of this.
[00:30:06.440 --> 00:30:12.200] Yes, I understand that fear of yours around this, but here's why I'm still the person for this.
[00:30:13.160 --> 00:30:13.880] I love that.
[00:30:13.880 --> 00:30:15.640] Thank you for sharing that, Lori.
[00:30:15.640 --> 00:30:18.120] And I think so many people can relate to that.
[00:30:18.120 --> 00:30:21.560] Like, we're all new at entrepreneurship when it's our first time.
[00:30:21.560 --> 00:30:23.160] We're all doing things for the first time.
[00:30:23.160 --> 00:30:27.000] So if we don't ask these questions, we're never going to learn.
[00:30:27.000 --> 00:30:39.000] And being able to be open and transparent, whether it's with an investor or it's with a potential partner or someone that you meet, just being honest about who you are, what you know, what you don't know, here's where I can add value.
[00:30:39.000 --> 00:30:39.880] Here's where I need help.
[00:30:39.880 --> 00:30:45.160] Like it's only going to make all of us stronger and smarter in the long run.
[00:30:45.800 --> 00:30:46.680] Oh my gosh.
[00:30:46.680 --> 00:30:57.000] It's that's why these communities are also really powerful that you create because we need, I call it a like a crash pattern, a soft spot to land.
[00:30:57.000 --> 00:31:00.520] Like we need those places where we can say, hey, here's where I'm at.
[00:31:00.520 --> 00:31:02.280] Oh my God, I felt so stupid on this call.
[00:31:02.280 --> 00:31:03.240] Here's the question.
[00:31:03.240 --> 00:31:04.200] Can you guys help me?
[00:31:04.200 --> 00:31:06.200] What have you done in this situation?
[00:31:06.680 --> 00:31:21.880] Because these things that I'm sharing with you, if I didn't have people to share how I felt or the vulnerabilities after some of these calls, because I had had some that like, you know, someone got on and did make me feel really belittled or stupid or like I was going to fail.
[00:31:21.880 --> 00:31:28.440] If I would have had people to go and share that experience with, that could have taken me down for weeks, if not months, if not forever.
[00:31:28.440 --> 00:31:46.960] And so now I can go into, you know, I have communities like the one that you've created, or I have friendships that have started from communities like the one that you have, where I can go get on the phone with a friend and say, I feel so mortified or so stupid, or, you know, I don't think I'm the person who's going to be able to do this because this is what happened today.
[00:31:47.520 --> 00:31:56.400] And in a matter of a phone call, I'm back to feeling, you know, 90% or enough to wake up the next day and say, I'm all good.
[00:31:56.400 --> 00:31:57.520] Like, I can handle this.
[00:31:57.520 --> 00:31:59.280] This is why I'm doing this.
[00:31:59.280 --> 00:32:05.200] And when people do this alone, they don't, their comeback rate is terrible.
[00:32:05.520 --> 00:32:14.240] Where something with a community like this, or friendships like, you know, the ones that I know that we have in our lives, my comeback rate is typically like an hour or two, to be honest.
[00:32:14.240 --> 00:32:16.160] Like, okay, that sucked.
[00:32:16.160 --> 00:32:19.200] Go leave your house for a walk.
[00:32:19.680 --> 00:32:21.040] Go get your favorite smoothie.
[00:32:21.040 --> 00:32:23.360] Go on revolve, do a little online shopping.
[00:32:23.360 --> 00:32:24.320] I don't know.
[00:32:24.320 --> 00:32:24.800] Go do something.
[00:32:26.080 --> 00:32:27.360] Yes, totally.
[00:32:27.360 --> 00:32:28.320] Yes, and on to the next.
[00:32:28.320 --> 00:32:34.400] I think I posted about this on LinkedIn a few weeks ago because I would hear people say, I have a silly question, or I have a stupid question.
[00:32:34.400 --> 00:32:35.680] It's like, no, no, no.
[00:32:35.680 --> 00:32:36.960] No questions are stupid.
[00:32:36.960 --> 00:32:37.920] No questions are silly.
[00:32:37.920 --> 00:32:40.160] Like every single question is valid.
[00:32:40.160 --> 00:32:41.280] It's important.
[00:32:41.280 --> 00:32:43.280] We all know different things.
[00:32:43.280 --> 00:32:46.480] And there's no way for all of us to know absolutely everything.
[00:32:46.480 --> 00:32:49.440] We just have to ask the questions and knowledge share.
[00:32:49.440 --> 00:32:56.240] And then the next time someone has that same question that you had, you'll be the one that's able to share with someone and teach them as well.
[00:32:56.240 --> 00:32:57.680] So it all goes around.
[00:32:57.680 --> 00:32:59.600] No stupid questions, no silly questions.
[00:32:59.600 --> 00:33:01.120] Just their questions.
[00:33:01.120 --> 00:33:01.680] Ask them.
[00:33:01.680 --> 00:33:04.320] Let's all learn and help each other.
[00:33:04.320 --> 00:33:05.200] I love that.
[00:33:06.160 --> 00:33:06.880] All right, Lori.
[00:33:06.880 --> 00:33:12.800] So take me now, take me back to starting this fundraise, building the company.
[00:33:12.800 --> 00:33:14.240] Tell me what happens.
[00:33:14.240 --> 00:33:15.040] Oh, God.
[00:33:15.040 --> 00:33:15.680] Okay.
[00:33:15.680 --> 00:33:18.400] And I say that because the pandemic happened.
[00:33:18.720 --> 00:33:28.800] So 2020, I started raising money for a non-alcoholic rosé wine spritz and then an alcoholic version, a lighter rosé wine spritz, but an alcoholic version.
[00:33:28.800 --> 00:33:31.880] And the reason for that, if you're like, wow, this seems really like.
[00:33:29.680 --> 00:33:34.360] totally off base from everything that you had done.
[00:33:34.680 --> 00:33:45.400] I had written a book called A Tribe Called Bliss, which is about breaking through superficial friendships and really creating friendships for where you want to go and creating deeper, meaningful connections.
[00:33:45.400 --> 00:33:52.600] At the time, I was living in LA and I was going to all these different networking events with like more like mainstream women as well.
[00:33:53.480 --> 00:33:56.440] Mainstream meaning not in the personal development world.
[00:33:56.440 --> 00:33:58.120] Like, what does that mean to you?
[00:33:59.080 --> 00:34:08.200] And I was leaving feeling really empty and like buzzed and because I drank too much wine because I was like, there's no facilitated conversation.
[00:34:08.200 --> 00:34:09.480] It's a little awkward.
[00:34:09.480 --> 00:34:19.400] And I was like, oh, I don't want to leave these not feeling great anymore and like eating all this food I didn't want to eat because I feel nervous and nobody's getting anything that they want out of it.
[00:34:19.400 --> 00:34:21.880] And I'm leaving feeling empty and disconnected.
[00:34:21.880 --> 00:34:26.120] And like, oh, like maybe I should just do this alone because that sucked.
[00:34:26.120 --> 00:34:29.240] And so I thought, you know, my, my book did well.
[00:34:29.240 --> 00:34:35.080] It sold 60,000 copies, but I wanted like hundreds of thousands of copies to mainstream women as well.
[00:34:35.080 --> 00:34:38.840] I was like, it sold a lot to the personal development crowd.
[00:34:38.840 --> 00:34:45.720] And I wanted to teach women who were connecting over happy hours and connecting after, you know, long days at work.
[00:34:45.720 --> 00:34:59.560] I really wanted to hit them to be like, there's, there's a, we can have the careers we want, but we can also have like very fulfilling, deeply connected, deeply supportive relationships that can also help us make money, help us grow our businesses.
[00:34:59.560 --> 00:35:01.880] And so I said, where are all these women at?
[00:35:01.880 --> 00:35:03.080] And that's why the cocktail.
[00:35:03.080 --> 00:35:04.680] I was like, okay, they're connecting over wine.
[00:35:04.680 --> 00:35:05.720] They're having girls' nights.
[00:35:05.720 --> 00:35:06.280] They're going out.
[00:35:06.280 --> 00:35:11.400] And the ones who don't drink wine, they want a non-elk beverage to be able to go to these places.
[00:35:11.400 --> 00:35:19.680] And so I took three questions that I had been using or, you know, three sets of three different questions that we were going to put on some different cans.
[00:35:19.680 --> 00:35:32.400] that I had been using at my Bliss Project event that I knew always got people the answers that they needed for either a deeper connection or something that they needed to move their business or life forward in their business or life forward.
[00:35:32.400 --> 00:35:34.800] And so we were going to put these questions on the back of the can.
[00:35:34.800 --> 00:35:39.840] So I ended up raising $2 million for this cocktail company, a non-elk company.
[00:35:39.840 --> 00:35:40.560] Great idea.
[00:35:40.560 --> 00:35:43.840] This is when the white claw was exploding.
[00:35:43.840 --> 00:35:48.400] There wasn't yet like a feminine cocktail, you know, on the market.
[00:35:48.400 --> 00:35:51.920] And simultaneously, so I start raising the money, the pandemic hits.
[00:35:52.160 --> 00:36:03.200] I'm probably maybe 500K in and people are telling me, even like really good friends who have raised money, they're like, you better get your money in the next like month or you're never going to like raise the rest of this money.
[00:36:03.200 --> 00:36:05.040] Well, I didn't get the money in the next month.
[00:36:05.040 --> 00:36:11.440] I ended up making it over the next, like, it took me about a year and a half to raise the $2 million because I wanted all females.
[00:36:12.480 --> 00:36:21.360] And so that did take me a little bit longer to raise from women because in all honesty, all of the women I knew were very unaware about investing.
[00:36:21.680 --> 00:36:23.280] So we were like learning together.
[00:36:23.280 --> 00:36:24.960] It was really clumsy.
[00:36:25.280 --> 00:36:29.840] Just my attorney's fees to raise from all women, I knew were going to be a lot more.
[00:36:29.840 --> 00:36:41.680] And it cost me exponentially more money to raise from women who did not understand about investing instead of me just going to my husband's friends who said they would invest in me, but I did not take the money.
[00:36:42.000 --> 00:36:42.880] But I knew that.
[00:36:42.880 --> 00:36:45.600] And I knew that a woman would have to say, that's okay.
[00:36:45.600 --> 00:36:51.120] It's going to cost me more money to raise this money because this means an education to me with these women.
[00:36:51.120 --> 00:36:54.000] So I end up continuing to raise the money.
[00:36:54.000 --> 00:36:59.600] And it did cost me quite a bit more, but that's okay because the calls the women wanted to get on with my attorney and all of these different things.
[00:37:00.520 --> 00:37:04.440] So with that said, the pandemic is happening.
[00:37:04.440 --> 00:37:09.080] Something called the candemic is happening, which there's no, we had an aluminum shortage.
[00:37:09.080 --> 00:37:10.840] The cost of goods is going up.
[00:37:10.840 --> 00:37:14.200] Manufacturing and co-packing, it's all shutting down.
[00:37:14.520 --> 00:37:19.080] Their costs, the ones that aren't shutting down, the cost is skyrocketing.
[00:37:19.080 --> 00:37:20.360] Things are getting delayed.
[00:37:20.360 --> 00:37:23.160] Like I'm just watching my margins disappear.
[00:37:23.480 --> 00:37:30.120] I'm watching all of these other big companies come on with all these different seltzers that are, you know, starting to be similar to mine.
[00:37:30.120 --> 00:37:32.040] And I end up talking to a woman.
[00:37:32.280 --> 00:37:35.400] I end up spending a ton of money still trying to go and do this, right?
[00:37:35.400 --> 00:37:37.480] I hire this team who's like, nope, we'll get it done for you.
[00:37:37.480 --> 00:37:38.280] Don't worry.
[00:37:38.280 --> 00:37:39.160] We'll find the people.
[00:37:39.160 --> 00:37:40.600] We have the relationships.
[00:37:40.600 --> 00:37:50.600] Well, they did the job, but people just weren't there to be like hiring, or we'd set up things that, you know, we'd start in these contracts that finally it looks like it's working.
[00:37:50.600 --> 00:37:54.360] So you're paying all this money to attorneys for contracts and still paying this team out.
[00:37:54.360 --> 00:37:57.400] And things just are falling through left and right.
[00:37:57.720 --> 00:38:04.280] So I get to this place where this woman actually contacts me and she's like a big name in the alcohol company.
[00:38:04.280 --> 00:38:07.080] And I think she's contacting me to like get on and be like, let me help you.
[00:38:07.080 --> 00:38:08.200] I'm very excited, right?
[00:38:08.200 --> 00:38:11.960] I'm like, holy shit, I can't believe this woman is getting on the phone with me.
[00:38:11.960 --> 00:38:17.480] And she gets on the phone and she essentially says, I'm getting on the phone to tell you you shouldn't do this anymore.
[00:38:20.200 --> 00:38:21.240] What did you feel in that moment?
[00:38:21.480 --> 00:38:22.120] Devastated.
[00:38:22.760 --> 00:38:30.440] Devastated because you can imagine I'm getting on the phone to think she's my white and my white, my knight in shining armor.
[00:38:30.760 --> 00:38:36.280] And so I am holding back the tears and I'm still in the place of, well, you don't know me.
[00:38:36.280 --> 00:38:37.160] I will fight for this.
[00:38:37.160 --> 00:38:39.080] I've made other things successful.
[00:38:39.080 --> 00:38:40.280] Like, I'm like, you don't know me.
[00:38:40.280 --> 00:38:41.080] I'm the underdog.
[00:38:41.080 --> 00:38:42.200] I didn't graduate high school.
[00:38:42.200 --> 00:38:43.720] And look at all the success that I've had.
[00:38:43.720 --> 00:38:45.000] Like, all of that came up.
[00:38:46.080 --> 00:38:48.480] And yeah, I wanted to cry.
[00:38:48.480 --> 00:39:02.800] And I got off the phone and she really, really told me, she's like, look, you either need to raise $10 million more dollars and know that this is a, you know, a business where you will probably be operating in the red for most of it and hope to sell, and you probably won't.
[00:39:02.800 --> 00:39:07.120] And I was like, oh my God, this is devastating.
[00:39:07.120 --> 00:39:09.120] And I was like, I'm not raising $10 million more dollars.
[00:39:09.120 --> 00:39:12.560] Do you know what that just took me to raise this from, you know?
[00:39:12.560 --> 00:39:14.000] And so that was a lot to sit with.
[00:39:14.000 --> 00:39:19.120] So I trudged through for another few months and I could not get her voice out of my head.
[00:39:19.440 --> 00:39:23.680] And so I went and I had her actually look at some of the numbers.
[00:39:23.680 --> 00:39:27.600] I had some other people look at the numbers and they're like, this is not a viable business.
[00:39:27.920 --> 00:39:31.200] You just have to, you have to realize this is not a viable business.
[00:39:31.200 --> 00:39:40.560] And so I had a moment where, like, I hear, like, my subconscious, whether it's me or God or whatever, like, I hear voices.
[00:39:40.560 --> 00:39:48.320] And I got a, whether it's my thought process or whatever, I had woken up in the middle of the night and I got this sentence and it was turn the Titanic.
[00:39:48.320 --> 00:39:49.840] And I was like, okay, this is interesting.
[00:39:49.840 --> 00:39:51.120] What does this mean?
[00:39:51.120 --> 00:39:58.240] And right away, it was: you have all of these women on the ship, and they don't necessarily care about the destination.
[00:39:58.240 --> 00:39:59.440] They're all having a good time.
[00:39:59.440 --> 00:40:00.080] They want to learn.
[00:40:00.080 --> 00:40:01.920] They want this experience.
[00:40:01.920 --> 00:40:04.080] And you can see the iceberg.
[00:40:04.080 --> 00:40:05.600] Nobody else can.
[00:40:05.600 --> 00:40:07.680] And it's not about the destination.
[00:40:07.680 --> 00:40:13.680] Your job is to find a new destination and to get them re-excited about the new destination.
[00:40:13.680 --> 00:40:16.560] Because it's just, it's the same learnings.
[00:40:16.560 --> 00:40:17.680] They want the community.
[00:40:17.680 --> 00:40:18.480] They wanted to learn.
[00:40:18.480 --> 00:40:19.760] They want to be a part of something bigger.
[00:40:19.760 --> 00:40:21.360] They want to support something bigger.
[00:40:21.360 --> 00:40:24.320] Don't get so attached to the destination.
[00:40:24.320 --> 00:40:25.600] And also, what is it called?
[00:40:25.600 --> 00:40:29.680] The sink cost, sunk cost fallacy.
[00:40:29.800 --> 00:40:36.520] I was so stuck on, and I might be saying that wrong, but it's the idea of the time and money that you have invested.
[00:40:36.520 --> 00:40:43.640] You don't stop something that isn't going, that you start to know isn't going to work because of the time and effort that you've already put in.
[00:40:43.640 --> 00:40:52.920] And at this point, you guys, I was like two and a half years in that I knew, oh my God, I'm going to take everything I just did and pull the plug in one day.
[00:40:53.240 --> 00:40:56.040] That was the scariest thing ever.
[00:40:56.040 --> 00:40:58.680] And I didn't just get random people to invest.
[00:40:58.680 --> 00:41:07.400] I went to like celebrities and mentors and I fought for these people because I knew what could happen if we all got on board of something.
[00:41:07.400 --> 00:41:11.720] But I didn't really picture what would happen if I had to tell them that this failed.
[00:41:11.720 --> 00:41:14.840] And so I had to figure out what the next move was.
[00:41:14.840 --> 00:41:19.400] I didn't tell them it failed right away because that's not like you guys, I needed to come to them.
[00:41:19.400 --> 00:41:26.920] My job as the visionary and my job as CEO and founder is to go and paint them a new exciting picture.
[00:41:26.920 --> 00:41:30.280] And so I had to get on board with my own new exciting picture.
[00:41:30.280 --> 00:41:36.360] I had to give myself some sacred space for about three, four months where I was like, what's the new thing?
[00:41:36.760 --> 00:41:37.960] Why are you excited?
[00:41:37.960 --> 00:41:39.880] Why is this mission still going to work?
[00:41:39.880 --> 00:41:45.800] Like, how is this going to be something that you're going to get these women so fired up about and that you're fired up about?
[00:41:45.800 --> 00:41:53.880] And so I needed some safe space to just be like, I need to rebuild myself and rebuild my confidence because it was low, Steph.
[00:41:53.880 --> 00:42:02.200] It was, it got to such a deep, dark, painful place for a little while that I've never been that deep and dark.
[00:42:02.200 --> 00:42:08.360] Like it was definitely, I was disappointing a lot of people, and that was a very scary thing to handle.
[00:42:08.360 --> 00:42:10.200] So that's when the new thing was born.
[00:42:10.200 --> 00:42:10.760] Go ahead.
[00:42:10.760 --> 00:42:20.720] Lori, was that because like you had raised all of this money from these women and had given them that confidence like this was going to happen and just feeling like inside you had failed at that point?
[00:42:20.720 --> 00:42:21.120] Yes.
[00:42:21.120 --> 00:42:21.600] Yes.
[00:42:21.600 --> 00:42:25.680] And my biggest fear in life, honestly, is disappointing people that I care about.
[00:42:26.000 --> 00:42:41.760] Did you, when you were taking those few months to really like reevaluate and figure out like what this next destination was going to be, had you updated these women investors during that time or were you taking that time yourself and to get ready to figure out what you were going to share with them?
[00:42:42.080 --> 00:42:45.200] They were still getting the quarterly updates.
[00:42:45.520 --> 00:42:51.520] And I was being as honest as I could be with like, okay, here's what's happened.
[00:42:51.520 --> 00:42:52.640] Here's where we've put things.
[00:42:52.640 --> 00:42:55.040] Here's where we put money, all of these other things.
[00:42:55.920 --> 00:42:59.520] But I did not tell them what I knew was coming until I knew how to say it.
[00:42:59.520 --> 00:43:01.520] And like I knew what was coming next.
[00:43:01.520 --> 00:43:06.800] So I think that our last one was, our last quarterly letter was a little delayed.
[00:43:06.800 --> 00:43:13.760] I couldn't even, once in a while, these things are like, these are the moments where you have to make these decisions of is this okay?
[00:43:13.760 --> 00:43:22.400] Like I just, I knew I needed it and it was, it was the best thing I did going and getting like this group of women around me to go.
[00:43:22.640 --> 00:43:27.120] I needed to go get all of my girlfriends who were in similar businesses or who had gone through something.
[00:43:27.120 --> 00:43:33.920] And I'm like, I need, I need like some sessions with you guys to talk about where I'm at and like what are the next steps and all of those different things.
[00:43:33.920 --> 00:43:38.080] So tell me what happens next and where are you today with the product?
[00:43:38.400 --> 00:43:40.560] Okay, so what happens next?
[00:43:40.560 --> 00:43:49.600] We, you know, when I was seeing that my margins were slipping away, I was like, well, what's an upsell that we could do that would be really easy and make money?
[00:43:49.600 --> 00:43:55.520] And I have always been obsessed with hydration packets or anything that I add to water because I'm like a toddler.
[00:43:55.520 --> 00:43:57.640] If I want to drink water, I like to add something to it.
[00:43:57.640 --> 00:43:59.880] And I always like it to be beneficial.
[00:44:00.280 --> 00:44:06.280] So I was drinking like two of these hydration packets a day and I knew that there's not that great of stuff in it.
[00:44:06.280 --> 00:44:12.200] Or I was like, okay, this one is pretty much just I'm only drinking salt and that's fine, but I love it.
[00:44:12.680 --> 00:44:15.800] But I'm also really into beauty and wellness.
[00:44:15.800 --> 00:44:27.240] And, you know, in my life, one thing that I've always been good at is learning how to kind of simplify my routines to break it down into something that's doable so that I can like almost have it stack all at once.
[00:44:27.240 --> 00:44:36.120] And so we were thinking of an upsell of some sort of hydration, something that could be great for you in water, because you know, if you're having cocktails, like what's the hydration thing?
[00:44:36.120 --> 00:44:42.680] So I was kind of researching this and getting on the phone with different companies at the same time of something like this for an upsell.
[00:44:42.680 --> 00:44:47.240] And so when this happened, I was like, okay, what is the need right now?
[00:44:47.240 --> 00:44:50.200] What needs do women have that they would want to add in their water?
[00:44:50.200 --> 00:44:52.040] How could we make this hydration stick better?
[00:44:52.040 --> 00:45:04.200] And what ended up coming was this beauty hydration supplement, where it's really something that focuses on the skin and gut access.
[00:45:04.200 --> 00:45:10.200] And it's like, okay, how can we add something to our water that not only hydrates but is really, really good for your skin?
[00:45:10.200 --> 00:45:12.920] Because all my girlfriends are in their 30s and 40s now.
[00:45:12.920 --> 00:45:16.120] And we're all like, you know, next level trying to take care of ourselves.
[00:45:16.120 --> 00:45:20.600] And what are the things that could really make our skin better, but also make us drink more water?
[00:45:21.320 --> 00:45:28.520] So we just started asking them, like, I actually had my friend in some of their communities, like who have really large communities.
[00:45:28.520 --> 00:45:32.920] I asked them to post these different surveys in their communities, and thousands of women answered.
[00:45:32.920 --> 00:45:35.160] And these were the answers that we got.
[00:45:35.160 --> 00:45:40.760] So, we created a beauty, beauty hydration supplement.
[00:45:40.760 --> 00:45:43.640] And it is a powdered stick that goes in your water.
[00:45:43.640 --> 00:45:48.160] It's in a 30-day supply, and we're super excited about it.
[00:45:48.400 --> 00:45:53.600] It is called Glossy, and essentially, it's a skin routine you can drink, and it's delicious.
[00:45:53.920 --> 00:45:58.160] One of the things that we noticed was they either tasted too salty or too fake.
[00:45:58.160 --> 00:46:08.960] And so, we wanted a really natural, light packet that we could put into our water that we knew was doing a lot more for us than just hydrating us.
[00:46:08.960 --> 00:46:14.080] Well, I am so excited to try it, and it is officially available for sale.
[00:46:14.080 --> 00:46:19.120] So, we'll definitely be able to everything for you all in the show notes below.
[00:46:19.120 --> 00:46:21.200] So, definitely check it out and try it.
[00:46:21.200 --> 00:46:25.760] And your branding is beautiful, the community that you're building on social is beautiful.
[00:46:25.760 --> 00:46:27.120] I love following it all.
[00:46:27.120 --> 00:46:40.720] So, I'm just so happy for you how you're able to take, you know, this what seemed like this impossible situation that took you to your darkest place and turned it into this beautiful opportunity.
[00:46:40.720 --> 00:46:45.600] And now, just you sharing this story with everyone to feel like they're not alone.
[00:46:45.600 --> 00:46:48.240] Like, a lot of us go through these different moments.
[00:46:48.240 --> 00:46:54.480] Maybe it's not raising a few million dollars, but it's things that are just not working out with the business and having to pivot.
[00:46:54.480 --> 00:46:56.320] And, like, it's okay.
[00:46:56.320 --> 00:47:00.400] And reaching out and asking your friends for help and mentors for help.
[00:47:00.400 --> 00:47:03.440] That's just how we have to do it to get through.
[00:47:03.760 --> 00:47:05.200] It's the only way.
[00:47:05.200 --> 00:47:07.360] Never be able to do this alone.
[00:47:08.000 --> 00:47:12.080] What has been the most exciting part about launching the brand?
[00:47:12.720 --> 00:47:14.080] Oh, my goodness.
[00:47:15.040 --> 00:47:17.600] That we have a brand to be excited about.
[00:47:17.600 --> 00:47:25.760] When it's really, really hard, because there's a lot of hard days, I remember that being challenged is what actually makes me fulfilled.
[00:47:25.760 --> 00:47:26.720] I tap into that a lot.
[00:47:26.720 --> 00:47:29.840] I'm like, challenges are what makes you enjoy your downtime.
[00:47:30.040 --> 00:47:33.160] Challenges are what make you enjoy a weekend.
[00:47:33.160 --> 00:47:35.560] Challenges are what make you enjoy a vacation.
[00:47:35.560 --> 00:47:38.360] They're what make you great people to be in relationships with.
[00:47:38.360 --> 00:47:40.280] They make you interesting.
[00:47:40.520 --> 00:47:49.560] That I get something to be challenged by, and that I get to work with these other people who, you know, building a company is fun because you get to choose who you want to work with.
[00:47:49.560 --> 00:48:02.840] And that's been one of the most fun things is the teams that I have gotten to just work with and like the podcasters and women that I've gotten to meet and connect with because we're all being challenged together.
[00:48:03.160 --> 00:48:08.840] It's a really cool experience to create something from nothing.
[00:48:09.480 --> 00:48:11.240] It's the best.
[00:48:12.120 --> 00:48:20.520] Coming up, Lori reveals the power of community and why support from other entrepreneurs and friends is crucial.
[00:48:24.040 --> 00:48:30.440] Founders are always asking us: what has been the secret to our success building multiple seven-figure businesses?
[00:48:30.440 --> 00:48:31.880] Do you want to know how?
[00:48:31.880 --> 00:48:33.560] It's our community.
[00:48:33.560 --> 00:48:41.160] We created the Entrepreneursa League for founders like you because the most successful entrepreneurs do not navigate business alone.
[00:48:41.160 --> 00:48:47.000] We navigate the challenges and opportunities with the support of people we know, love, and trust.
[00:48:47.000 --> 00:48:50.840] The relationships you build in business will be the key to your success.
[00:48:50.840 --> 00:48:53.000] Trust me, it's how we've done it.
[00:48:53.000 --> 00:48:58.680] And I'm giving you access to everything we've used to grow and scale our businesses over the past decade.
[00:48:58.680 --> 00:49:03.080] Plus, you're going to meet your new best friends in business right inside the community.
[00:49:03.080 --> 00:49:25.440] Our members have access to everything we've used to grow our businesses over the past 10 plus years, from in-person events to virtual events, business education, funding resources, office hours with myself and other top founders in your industry, press opportunities, and access to our community platform where you can instantly get all of your business questions answered.
[00:49:25.440 --> 00:49:32.160] You can join us in the community over at refer.entrepranista.com forward slash join us.
[00:49:32.160 --> 00:49:37.920] That's refer.entrepranista.com forward slash join us to join the community.
[00:49:37.920 --> 00:49:41.280] Or head to the show notes right now and tap the link to join.
[00:49:41.280 --> 00:49:43.200] I cannot wait to meet you.
[00:49:44.800 --> 00:49:50.240] All right, Lori, I want to know: what is your biggest business secret?
[00:49:50.880 --> 00:50:00.800] My biggest business secret is getting together and doing mastermind weekends with women, other entrepreneur friends.
[00:50:00.800 --> 00:50:06.880] I believe that having entrepreneurial girlfriends is a business plan.
[00:50:07.200 --> 00:50:09.600] So truly, we work them in.
[00:50:09.600 --> 00:50:24.400] Now we're trying to work them in quarterly where it's other women doing similar things, but actually, they can actually be in totally different arenas, but kind of playing at your level or ahead of where you're at, going out of your way to ask people.
[00:50:24.400 --> 00:50:41.200] Yes, you will get rejected while doing this, but ask people to get together, go to a hotel for a weekend, sit in the lobby, and get two or three other women, maybe four Max, to go around and take like an hour on each person's business and see where you can help each other.
[00:50:41.200 --> 00:50:42.000] I love that.
[00:50:42.000 --> 00:50:42.960] What a good secret.
[00:50:42.960 --> 00:50:51.520] And I realized we forgot to share with everyone that you're going to be at our Entrepreneurista Founders Weekend event in May, speaking at the event.
[00:50:51.520 --> 00:50:54.640] So, we are so excited to have you there, have Glossy there.
[00:50:54.640 --> 00:51:01.400] Everyone's going to get to try it if they haven't already tried it, because hopefully, everyone will have already actually tried it and ordered before May.
[00:50:59.840 --> 00:51:03.240] But, yes, we're so excited to have you there.
[00:51:03.400 --> 00:51:11.400] So, if you guys have not gotten your ticket yet for our Entrepreneursa Founders Weekend event, be sure to grab it and you can hang out with Lori at the events.
[00:51:11.400 --> 00:51:18.760] Laurie, I have so many questions for you, and I know that you have a meeting to get to, so we're gonna have to wrap up this episode.
[00:51:18.760 --> 00:51:28.120] But I would love to have you back on to talk even more about Glossy and also about building your personal brand because we didn't even get into that today and building your podcast and personal brand building.
[00:51:28.280 --> 00:51:38.040] I know so many of the women in our community would absolutely love to hear how you've done it because you've done it masterfully and have had such incredible results.
[00:51:38.040 --> 00:51:41.880] And I know behind the scenes, probably a lot of things we haven't been able to see.
[00:51:41.880 --> 00:51:45.880] So, definitely want to have you back on to share more about that as well.
[00:51:45.880 --> 00:51:52.680] But, last question for you before we sign off for today: what does being an entrepreneur mean to you?
[00:51:53.720 --> 00:52:00.680] Being an entrepreneur means, oh my goodness, you know, what that embodies for me is community.
[00:52:01.000 --> 00:52:09.560] I think that you really become a true entrepreneur when you connect with other people doing the similar things.
[00:52:09.560 --> 00:52:16.360] So, I think that it is finding people to help you build your vision and connect with other people.
[00:52:16.680 --> 00:52:17.480] I love that.
[00:52:17.480 --> 00:52:26.520] Laurie, where can everyone find you, follow you, by Glossy, listen to your podcast, share all of the links, and we'll link out to everything in the show notes below?
[00:52:26.520 --> 00:52:29.960] Oh my gosh, I'm just at Lori Harder on everything.
[00:52:30.440 --> 00:52:34.840] And then for Glossy, it is getglosi.com.
[00:52:34.840 --> 00:52:39.000] That's G-E-T-G-L-O-C-I.com.
[00:52:39.320 --> 00:52:40.680] Thank you, Lori.
[00:52:40.680 --> 00:52:45.200] I'm Stephanie, and this is the best business meeting I've ever had.
[00:52:44.440 --> 00:52:46.720] Hi, Entrepreneurs.
[00:52:46.800 --> 00:52:54.960] It's Steph here, and I hope today's episode has left you feeling inspired and with some actionable tips that you can apply to your own business.
[00:52:54.960 --> 00:53:02.320] The way we've grown our community and resources is by sharing content like this for years and asking for help along the way.
[00:53:02.320 --> 00:53:07.840] So here's where we need your help so we can continue to make as much impact as possible together.
[00:53:07.840 --> 00:53:24.880] If you can leave us a five-star review and extra credit if you share this episode on Instagram, LinkedIn, or DM it to a founder friend who would benefit from hearing it, not only would it mean the world to us, but you sharing this episode is going to help someone who just may need to hear what we share today.
[00:53:24.880 --> 00:53:34.640] And you know I love nothing more than giveaways and prizes, so every month I'll be giving away a one-on-one session with me to someone who has shared the episode and left a review.
[00:53:34.640 --> 00:53:42.400] So send me a personal DM over on Instagram at Steph Jill Carton once you've done it, so you can be entered to win.
[00:53:42.400 --> 00:53:48.160] Wishing you a productive week ahead and stay tuned for another impactful episode next week.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.880 --> 00:00:05.680] Hey, Entrepreneurs, it's Steph here with a special invite just for you.
[00:00:05.680 --> 00:00:10.800] Do you want to experience what it's like to be part of our Entrepreneursa League community of founders?
[00:00:10.800 --> 00:00:12.400] Now is your chance.
[00:00:12.400 --> 00:00:21.360] You can join me this month at one of our upcoming Entrepreneursa League info sessions where I'm going to share with you all you're going to get access to when you join the community.
[00:00:21.360 --> 00:00:27.040] Plus, I'll be giving away some big bonuses that you will only be able to get access to when you attend live.
[00:00:27.040 --> 00:00:35.600] Head over to refer.entrepranista.com forward slash info session to join us at one of our virtual info sessions this month.
[00:00:35.600 --> 00:00:40.640] That's refer.entrepranista.com forward slash info session.
[00:00:40.640 --> 00:00:44.560] Or head over to the show notes right now and tap the link to join us.
[00:00:44.560 --> 00:00:49.040] I can't wait to meet you there and learn more about you and your business.
[00:00:49.920 --> 00:00:51.920] Expose all of the elephants in the room.
[00:00:51.920 --> 00:00:55.680] We just try to hide them and we're like, you know, trying to throw our skirt up over the elephant.
[00:00:55.840 --> 00:00:57.280] Like, there's an elephant here.
[00:00:57.280 --> 00:00:58.720] I have gone into everything.
[00:00:58.720 --> 00:00:59.760] It's been a superpower.
[00:00:59.760 --> 00:01:02.320] I'm like, here's the elephant, here's the elephant, here's the elephant.
[00:01:02.320 --> 00:01:03.520] Yes, I'm new at this.
[00:01:03.520 --> 00:01:05.040] Yes, you might be afraid of this.
[00:01:05.040 --> 00:01:11.040] Yes, I understand that fear of yours around this, but here's why I'm still the person for this.
[00:01:18.400 --> 00:01:26.720] As a serial entrepreneur, Lori Harter is no stranger to navigating obstacles and discovering new pathways to success.
[00:01:26.720 --> 00:01:31.040] Her career is marked by a series of transformative roles.
[00:01:31.040 --> 00:01:41.760] And today, she is a best-selling author, the host of the Earn Your Happy podcast, and the founder and CEO of Glosi, a skincare routine that you can drink.
[00:01:41.760 --> 00:01:50.800] Get ready to hear how all of her experiences have made her the entrepreneur she is today, and her biggest business secrets.
[00:01:51.440 --> 00:01:58.000] Coming up, Lori shares how her childhood and upbringing shaped the path forward for her life.
[00:01:58.000 --> 00:02:01.800] She shares her non-linear transition to entrepreneurship.
[00:02:02.120 --> 00:02:08.840] You're going to hear all about the challenges of starting a new business and the lessons learned from her mentors.
[00:02:09.160 --> 00:02:15.880] Lori shares the evolution of building her latest venture, Glossy, and the learning lessons along the way.
[00:02:15.880 --> 00:02:21.960] And finally, get ready for Lori to reveal her biggest business secrets.
[00:02:22.600 --> 00:02:24.680] This is the Entrepreneur Podcast.
[00:02:24.680 --> 00:02:31.480] It's the best business meeting you'll ever have with must-hear real-life looks and how leading women in business are getting it done.
[00:02:31.480 --> 00:02:34.680] And what it takes to build and grow a successful company.
[00:02:34.680 --> 00:02:36.040] It's beyond the grab.
[00:02:36.040 --> 00:02:40.600] With no filters, no limits, and plenty of surprises.
[00:02:43.720 --> 00:02:49.240] Lori, I am so excited to finally be sitting down with you to record this episode.
[00:02:49.240 --> 00:02:52.760] I have to share with our listeners like how we first connected.
[00:02:52.760 --> 00:03:00.120] We've done, I feel like, so much coordinating together and collaborating over the past couple of weeks since we first met.
[00:03:00.120 --> 00:03:06.680] But I am so excited for you to reveal your full story today to our entrepreneurista community.
[00:03:06.680 --> 00:03:07.640] But I have to tell everyone.
[00:03:07.640 --> 00:03:09.400] So Lori and I connected.
[00:03:09.400 --> 00:03:11.720] Actually, a mutual connection introduced us.
[00:03:11.720 --> 00:03:19.720] And then I realized, or you both realized, we have like a bajillion mutual entrepreneur friends in common together.
[00:03:19.720 --> 00:03:24.280] And I can't believe it took us all of these years to actually come into each other's world.
[00:03:24.920 --> 00:03:32.360] Well, I'm so excited to finally be officially connected because now I feel like when we talk, I'm like, oh my God, we need more hours.
[00:03:32.680 --> 00:03:34.440] We book a call and I'm like, oh, we need longer.
[00:03:34.680 --> 00:03:36.280] Okay, we need another one.
[00:03:36.280 --> 00:03:41.080] 30 minutes is not enough to make all of the collaborating and make all of the magic happen.
[00:03:41.080 --> 00:03:46.960] So for those of you who have not yet met Lori, you are in for a treat today.
[00:03:46.960 --> 00:03:49.360] She has such an inspiring story.
[00:03:44.520 --> 00:03:56.000] But Lori, did you always know, like as a child, like, did you grow up knowing you wanted to run your own business one day?
[00:03:56.320 --> 00:03:57.520] Oh, absolutely not.
[00:03:57.520 --> 00:04:00.560] I didn't even know what running a business meant.
[00:04:00.560 --> 00:04:10.000] Like, I think if you rewound back to my childhood, I had more dreams of being like a singer on a stage or a dancer or a gymnast.
[00:04:10.000 --> 00:04:15.120] So business was not in my ideas whatsoever.
[00:04:15.440 --> 00:04:19.120] What was your background prior to starting your business?
[00:04:19.120 --> 00:04:20.000] Oh my gosh.
[00:04:20.000 --> 00:04:31.200] I mean, okay, you know, in my life, I am clear that I am meant to be permission for people who don't think that they can do what they want to do.
[00:04:31.200 --> 00:04:44.000] And I also know that I'm here to knock out every belief around not, if you are on here listening and you don't feel smart enough, you don't feel educated enough, because I did not graduate high school.
[00:04:44.000 --> 00:04:46.800] I was homeschooled through high school and never ended up finishing.
[00:04:46.800 --> 00:04:49.280] I was raised in a more restrictive religion.
[00:04:49.760 --> 00:04:58.880] You know, college was actually fairly frowned upon when I grew up because it was about growing up and dedicating your life to the service of God, literally going door to door.
[00:04:59.520 --> 00:05:02.480] And that was the whole plan for me.
[00:05:02.480 --> 00:05:09.760] So I didn't actually see past that ever until I was in my early 20s.
[00:05:09.760 --> 00:05:19.200] And even then, I found myself, you know, being in my early 20s, going, actually leaving that religion and saying, I am not educated.
[00:05:19.200 --> 00:05:20.960] I did not graduate high school.
[00:05:20.960 --> 00:05:22.800] I do not feel smart.
[00:05:22.800 --> 00:05:31.240] And so I ended up just doing all of these different random jobs that I would lie about graduating on the resume.
[00:05:31.240 --> 00:05:32.680] So I worked at a coffee shop.
[00:05:32.680 --> 00:05:33.880] I worked at an Ulta.
[00:05:33.880 --> 00:05:35.320] I did makeup for a while.
[00:05:35.320 --> 00:05:39.800] I worked at the front desk of a hair salon as the receptionist.
[00:05:39.800 --> 00:05:45.000] And I remember that I would never, like, my husband, I had gotten married at 24 years old.
[00:05:45.000 --> 00:05:48.360] And my husband would always be like, Laurie, you're so smart in certain things.
[00:05:48.360 --> 00:05:52.280] Like, you should go and apply for this job or that job.
[00:05:52.280 --> 00:06:00.680] And what I didn't share is I also got really terrible panic attacks starting at about 14 years old when I watched my mom have panic attacks.
[00:06:00.680 --> 00:06:04.680] And it's like my brain just triggered, oh, we must have panic attacks.
[00:06:04.680 --> 00:06:07.800] This is what happens when we're in certain situations.
[00:06:07.800 --> 00:06:13.320] And so by him even saying you should go and try these other jobs, I was like, I'm not smart enough.
[00:06:13.320 --> 00:06:14.520] They're going to find out what happens.
[00:06:14.520 --> 00:06:18.600] I thought you got thrown in jail or something if you lied on a resume.
[00:06:18.920 --> 00:06:33.400] So I had, you know, decided that my life would be me settling and never going and doing the thing that I wanted because stuff, honestly, I had tried going back and getting my GED and I could not get through math.
[00:06:33.400 --> 00:06:35.480] Like I failed it every single time.
[00:06:35.480 --> 00:06:37.800] So I had this story of you're not smart enough.
[00:06:37.800 --> 00:06:38.920] This is just what you're going to do.
[00:06:38.920 --> 00:06:41.880] You're going to work really, really hard at these jobs.
[00:06:41.880 --> 00:06:43.960] And I was excelling at these jobs.
[00:06:43.960 --> 00:06:45.720] Like they always wanted to make me manager.
[00:06:45.720 --> 00:06:47.480] They wanted to have me do these other things.
[00:06:47.480 --> 00:06:50.200] And I was like, I'm also not interested in that.
[00:06:50.200 --> 00:06:54.520] Like I had these big dreams, but I felt so trapped.
[00:06:54.520 --> 00:06:57.400] So my background was really nothing.
[00:06:57.400 --> 00:07:01.480] Like it was just working hard in all of these other jobs.
[00:07:01.480 --> 00:07:09.400] So it wasn't until later on that in 2008, my husband was in the mortgage and finance business.
[00:07:09.400 --> 00:07:12.200] And in 2008, there was the big recession, the big crash.
[00:07:12.200 --> 00:07:14.440] And I had just been working these random jobs.
[00:07:14.440 --> 00:07:17.200] And it wasn't until he lost his job.
[00:07:17.200 --> 00:07:18.480] We lost our home.
[00:07:18.480 --> 00:07:19.520] We lost our cars.
[00:07:19.760 --> 00:07:22.000] We were $300,000 in debt.
[00:07:22.000 --> 00:07:31.040] And it wasn't until the moment that I saw my husband really crumble and lose his identity that my back was so up against the wall that I had to set all of my fear and anxiety.
[00:07:31.040 --> 00:07:32.560] And I'm not smart enough.
[00:07:32.560 --> 00:07:36.320] I had to set that all aside and say, you gotta, you gotta step up.
[00:07:36.320 --> 00:07:38.480] Like it was my moment of you have nothing to lose.
[00:07:38.480 --> 00:07:39.440] You have to step up.
[00:07:39.440 --> 00:07:40.560] What are you gonna do?
[00:07:40.560 --> 00:07:44.160] And I had always been really passionate about health and fitness.
[00:07:44.160 --> 00:07:49.760] And I went and got my personal training certificate.
[00:07:49.760 --> 00:07:51.840] You guys, I even failed that one the first time.
[00:07:51.840 --> 00:07:54.480] I was like, I suck at all of this.
[00:07:54.480 --> 00:07:57.280] Little did I know, I had such anxiety around test taking.
[00:07:57.360 --> 00:07:59.440] That's what was like crushing me.
[00:07:59.440 --> 00:08:00.400] Tests are the worst.
[00:08:00.560 --> 00:08:01.600] Tests are the worst.
[00:08:01.600 --> 00:08:02.480] How they're structured.
[00:08:02.480 --> 00:08:04.080] It's like all about memorization.
[00:08:04.080 --> 00:08:07.920] I feel like I think about this all the time, just with my little one being in school.
[00:08:07.920 --> 00:08:11.040] And she goes to a Montessori school where it's like not about memorization.
[00:08:11.040 --> 00:08:13.520] It's just about like experiencing and learning.
[00:08:13.520 --> 00:08:18.000] Because I'm like, everything I learned growing up in middle school and high school, it's all memorization.
[00:08:18.000 --> 00:08:20.320] You don't actually retain it and remember everything.
[00:08:20.320 --> 00:08:21.760] So tests are worthless.
[00:08:21.760 --> 00:08:23.520] But what did you do after you failed it?
[00:08:23.680 --> 00:08:24.400] You went back and did it again.
[00:08:24.400 --> 00:08:25.520] You're like, so I failed it.
[00:08:25.520 --> 00:08:28.880] I went back and did it again because I was like, you ain't got no other choice, sister.
[00:08:28.880 --> 00:08:34.880] Like, you need to learn how you have to make money for the family because, you know, I love my husband more than anything.
[00:08:34.880 --> 00:08:37.920] And he needed that time to be able to crumble.
[00:08:37.920 --> 00:08:39.440] And I needed to let that be okay.
[00:08:39.440 --> 00:08:41.760] And I needed to not, oh, it's making me emotional.
[00:08:41.760 --> 00:08:43.120] I wanted to take the pressure off.
[00:08:43.120 --> 00:08:46.160] And I felt so helpless at that point.
[00:08:46.160 --> 00:08:56.240] And I think anybody listening right now understands what I'm talking about when you just feel like you don't have the skill set to be able to outgrow this problem.
[00:08:56.560 --> 00:08:57.760] And so that was it.
[00:08:57.760 --> 00:09:04.120] I had to put everything aside, went back, took it again, ended up succeeding because I did learn, oh, this is just memorization.
[00:09:04.680 --> 00:09:08.520] Literally made memorization songs like to the body parts and the bones.
[00:09:08.520 --> 00:09:15.080] And so when I'm taking the test, I'm like standing there pointing at my head, my elbow, because I made these songs that I had to trigger through movement.
[00:09:15.080 --> 00:09:16.440] It was quite hilarious, you guys.
[00:09:16.440 --> 00:09:17.880] But you got to do what you got to do.
[00:09:18.440 --> 00:09:23.080] And so I ended up going and working at an LA Fitness for a little while.
[00:09:23.080 --> 00:09:25.400] I made $6 per 30-minute session.
[00:09:25.400 --> 00:09:27.800] I was one of the only female trainers at the time.
[00:09:27.800 --> 00:09:32.680] And what I did understand is I knew how to, I knew how to make relationships.
[00:09:32.680 --> 00:09:39.400] So most people wanted to work with me, even though I didn't really have all of this past experience of training because I was a people person.
[00:09:39.400 --> 00:09:41.000] And so I would be booked out.
[00:09:41.000 --> 00:09:44.360] I would have like, you know, eight to 12 people every single day.
[00:09:44.360 --> 00:09:47.240] And one day, it was like three months later, I had this realization.
[00:09:47.240 --> 00:09:49.240] I'm like, I'm never going to be able to pay off this debt.
[00:09:49.240 --> 00:09:53.000] I'm literally going to be 80 years old by the time I pay this off with this income.
[00:09:53.000 --> 00:09:55.720] And so I started talking about my dream verbally.
[00:09:55.720 --> 00:10:00.040] I would hear this on, you know, I had also started getting into personal development at the time.
[00:10:00.040 --> 00:10:04.600] And I just remember someone was like, you have to proclaim your dreams to everyone if you want them to get out there.
[00:10:04.600 --> 00:10:08.040] So I would tell people, you know, I want to open my own studio.
[00:10:09.080 --> 00:10:11.080] It's great to like get all this experience.
[00:10:11.080 --> 00:10:16.760] And one of the women who I trained with was a chiropractor, and she had just opened her own chiropractics office.
[00:10:16.760 --> 00:10:19.000] I remember she was only 27 years old.
[00:10:19.000 --> 00:10:21.560] So that was like mind-blowing in the Midwest.
[00:10:21.560 --> 00:10:26.600] This woman was opening like this big chiropractic center of her own.
[00:10:26.600 --> 00:10:30.520] And she was like, Lori, you told me that you want to have your own studio.
[00:10:30.520 --> 00:10:32.280] She's like, you can have the lower level.
[00:10:32.280 --> 00:10:33.640] It's not built out yet.
[00:10:33.640 --> 00:10:37.480] I know you guys aren't maybe in this arena where you could pay for it yet.
[00:10:37.480 --> 00:10:39.480] But she's like, what if we did a trade?
[00:10:39.480 --> 00:10:44.200] You just ended up building out the studio later, but it's, it's like, you know, it was raw down there.
[00:10:44.200 --> 00:10:48.000] It was like the, you could see all the wires, you could see all the insulation.
[00:10:44.680 --> 00:10:49.440] Like, and I said, yes.
[00:10:49.680 --> 00:10:57.040] And in two weeks, literally, I was down in the basement, kept it raw the whole year, meaning like I did not finish it out.
[00:10:57.040 --> 00:11:00.000] I just told my clients, I was like, hey, we're finishing this out.
[00:11:00.000 --> 00:11:03.680] Had no money to finish out or intentions of finishing it out.
[00:11:03.680 --> 00:11:05.600] And we just made it happen.
[00:11:05.600 --> 00:11:14.640] And from there, what ended up happening is I realized, I actually started listening to Brendan Brichard, who was talking about Millionaire Messenger and how you can take this business online.
[00:11:14.640 --> 00:11:21.920] And I had the moment of, wait, I can only reach a set number of people per day training, never going to pay this debt off once again.
[00:11:22.240 --> 00:11:26.320] And so I started learning about how to also take the membership online.
[00:11:26.320 --> 00:11:29.440] And we ended up growing out that membership.
[00:11:29.440 --> 00:11:31.040] Guys, it was so crazy.
[00:11:31.040 --> 00:11:33.040] It was so rigged together.
[00:11:33.040 --> 00:11:33.840] It was awful.
[00:11:33.840 --> 00:11:39.520] But we ended up growing it out up to 2,500 members at one point, paying monthly.
[00:11:40.160 --> 00:11:44.240] I think it was like paying $59, and we played with $89 per month.
[00:11:44.240 --> 00:11:47.680] But it was like mind-blowing what ended up happening with that.
[00:11:47.680 --> 00:11:51.440] And throughout that period, we also got involved in network marketing.
[00:11:51.440 --> 00:11:54.880] And we went from zero to a million dollars in a year with network marketing.
[00:11:54.880 --> 00:11:56.640] And we've been in that for 14 years.
[00:11:56.640 --> 00:12:00.320] So it was kind of like all of these different things that ended up happening.
[00:12:00.320 --> 00:12:13.280] And through that, I started personal development because, or started personal development courses and women's events because when I was in the fitness world, what I had realized really quickly is I can work with people all day.
[00:12:13.280 --> 00:12:24.880] We could work out literally, they could work out all day long, but if we didn't change their mindset around what they believed about themselves or their belief around food or their belief around worthiness, that I could never get a result for them.
[00:12:24.880 --> 00:12:40.520] And so I ended up adding mindset piece to the fitness piece, and the mindset took off so much that I ended up closing down the membership, even when it was, we still had like 1,200 members when we closed it down because I knew that my pivotal direction was moving somewhere else.
[00:12:40.520 --> 00:12:42.520] My husband was like, Why in the hell are you doing this?
[00:12:42.520 --> 00:12:43.560] You're insane.
[00:12:43.560 --> 00:12:52.520] And it seemed insane, but I just knew that was the next direction, which is also why I end up talk about talking about pivoting a lot.
[00:12:52.840 --> 00:12:53.240] Yes.
[00:12:53.240 --> 00:12:53.800] Oh my gosh.
[00:12:53.800 --> 00:13:01.880] Thank you for sharing that full background of how you got to almost to where you are today, but it's so helpful to hear that.
[00:13:01.880 --> 00:13:18.200] How, in those moments when you were feeling like you're not good enough, you're not worthy enough, you're not smart enough, how did you get through those moments to finally be able to take that leap to get your certification and take the test and keep going?
[00:13:18.200 --> 00:13:21.720] What were those things that made you keep going?
[00:13:22.360 --> 00:13:28.840] You know, I've always had a really good ability to be able to sit in future pain.
[00:13:28.840 --> 00:13:37.640] Meaning, I have always been able to fast forward and say, if I don't face this fear or make this change, what is this going to feel like?
[00:13:37.640 --> 00:13:40.920] And it's not just like, oh, I can make myself feel it right now.
[00:13:40.920 --> 00:13:45.480] I actually would meditate and make myself sit in it or visualize it.
[00:13:45.480 --> 00:13:57.000] So if right now you're someone who is, you know, really scared to send an email that they want to send for a big opportunity, or if you're someone who's like, I just don't know if I can take this leap.
[00:13:57.000 --> 00:14:01.960] I'm really nervous about this in business or should I spend this money on this thing?
[00:14:02.600 --> 00:14:13.000] I would say give yourself 30 days of visualizing every morning for 10 minutes every morning what your life will look like in five years if you don't make any change.
[00:14:13.000 --> 00:14:30.800] And a lot of times, you know, it's the realization that if you are living that sort of life where you're afraid to take the opportunities or to take the leaps, it's so much better to bet on yourself than it is to allow the world to happen to you.
[00:14:30.800 --> 00:14:38.640] Because if you don't do anything right now, I want you to really picture me like five years from now, how do you feel in the morning waking up?
[00:14:38.640 --> 00:14:41.200] How do you feel in all of your relationships?
[00:14:41.200 --> 00:14:42.400] How are you as a mom?
[00:14:42.400 --> 00:14:43.600] How are you as a wife?
[00:14:43.600 --> 00:14:45.040] How are you as a friend?
[00:14:45.040 --> 00:14:56.160] And I can tell you that I'm like, I will take all of this pain and transfer it to everyone around me if I don't go and do what I know I am called to do.
[00:14:56.160 --> 00:14:59.280] And so that is a really good exercise to do.
[00:14:59.920 --> 00:15:06.880] That's the best thing I can say for anyone listening is take five to 10 minutes a day and really sit in the pain and allow yourself to cry.
[00:15:06.880 --> 00:15:13.360] Allow yourself to know that you are not becoming the person that God sent you here to be or whatever you believe.
[00:15:13.360 --> 00:15:18.720] And for me, like knowing the pain of leaping is nothing like the pain of not acting.
[00:15:19.360 --> 00:15:22.320] Yeah, if you don't do it and go for it, you'll never know.
[00:15:22.320 --> 00:15:24.400] You just have to just do it.
[00:15:24.400 --> 00:15:26.240] Just get started, do I say?
[00:15:27.200 --> 00:15:33.520] Coming up, Lori shares her learning lessons from building her first membership business.
[00:15:41.200 --> 00:15:42.480] Hi, Entrepreneurs.
[00:15:42.480 --> 00:15:43.520] It's Steph here.
[00:15:43.520 --> 00:15:50.160] As a founder, I know firsthand that building a business can feel so lonely, but it doesn't have to.
[00:15:50.160 --> 00:15:54.800] And that's why we created our Entrepreneursa Founders Weekend Wealth and Wellness Retreat.
[00:15:54.800 --> 00:15:56.960] And I can't wait to meet you in person there.
[00:15:56.960 --> 00:16:11.160] So you're officially invited to join us from April 30th to May 3rd, 2026, at the stunning PGA National Resort in Palm Beach Gardens, Florida, for three transformative days of connection, collaboration, and real business growth.
[00:16:11.160 --> 00:16:21.720] This isn't just another business conference, it is a curated retreat designed to help you build authentic, lasting relationships with women who truly understand your journey.
[00:16:21.720 --> 00:16:28.520] From business panels and workshops to wellness activations and so much more, this is the room that you need to be in.
[00:16:28.520 --> 00:16:40.040] So if you are ready to invest in yourself and your business and your vision and your next level of success, head over to entrepreneursa.com forward slash foundersweekend to reserve your ticket today.
[00:16:40.040 --> 00:16:48.280] That's entrepreneursa.com forward slash foundersweekend or head over to the show notes right now and tap the invitation to reserve your ticket.
[00:16:48.280 --> 00:16:49.720] I'll see you there.
[00:17:00.120 --> 00:17:06.200] Lori, in the early days of building out that first business, clearly you shared you had never built a business before.
[00:17:06.200 --> 00:17:09.720] So many of us have never built businesses before when we do it for the first time.
[00:17:10.040 --> 00:17:18.040] What were some of the resources you sought out to really start learning, especially like with building up the membership and building out your services?
[00:17:18.040 --> 00:17:19.560] Did you, you know, work with a coach?
[00:17:19.560 --> 00:17:21.080] I know you mentioned Brenda Brichard.
[00:17:21.080 --> 00:17:22.520] You started listening to.
[00:17:22.520 --> 00:17:25.640] Were there certain resources that you brought on to help you?
[00:17:25.960 --> 00:17:33.800] So in the beginning, we did, we listened to the Brenda Brouchard Millionaire Messenger book to get the general idea of how people were doing it.
[00:17:33.800 --> 00:17:37.000] Then we got the Jeff Walker launch book.
[00:17:37.000 --> 00:17:39.800] And then my husband and I are both also creatives.
[00:17:39.800 --> 00:17:41.880] We're both Sagittariuses.
[00:17:41.880 --> 00:17:42.760] I am not.
[00:17:42.760 --> 00:17:44.760] I don't have a linear bone in my body.
[00:17:45.200 --> 00:17:53.520] So I was very aware that we would need an integrator, meaning someone who could actually take our creative stuff and put it into place.
[00:17:53.520 --> 00:17:55.600] Because I had tried it for a little while.
[00:17:55.600 --> 00:18:01.200] In the beginning, it was like, you know, I had my email list of people who signed up to be on the membership.
[00:18:01.200 --> 00:18:08.320] And let's just say, I think in the beginning, after like six months, maybe we had 50 people, like maybe.
[00:18:08.320 --> 00:18:10.240] And I worked so hard for those 50 people.
[00:18:10.240 --> 00:18:12.800] And honestly, the first 15 were like free.
[00:18:13.760 --> 00:18:23.120] So I was taking, I don't know if you guys remember this, but there was something called a flip cam that it was like the first little mini camera that you could then plug into your computer.
[00:18:23.120 --> 00:18:29.280] I was flip camming myself, or my husband would come and flip cam me doing these all these different workouts.
[00:18:29.280 --> 00:18:39.760] So there'd be 30 different moves that I would then upload into my computer, put in each individual emails, send it 50 different times.
[00:18:39.760 --> 00:18:42.640] It would take forever to the 50 different people.
[00:18:42.640 --> 00:18:46.160] And then I would charge their cards also at the beginning.
[00:18:46.240 --> 00:18:47.600] This was a monthly thing.
[00:18:47.600 --> 00:18:50.560] So it was, I would also personally type in all of their cards.
[00:18:50.560 --> 00:18:54.320] So this is what it first looked like until I said, this is not working.
[00:18:54.320 --> 00:19:00.080] I can't even handle another member because I can't handle emailing these people individually every month.
[00:19:01.360 --> 00:19:05.920] So we actually got my brother-in-law and we sent him.
[00:19:05.920 --> 00:19:09.760] We were like, where do you send people to like learn how to do this?
[00:19:09.760 --> 00:19:17.600] And there were a couple people that we knew who were doing an online membership and we asked them, I was like, hey, I know you have an online fitness membership.
[00:19:17.600 --> 00:19:18.880] Could you train our person?
[00:19:18.880 --> 00:19:24.240] How much would that cost to have him come for a weekend just to kind of see what you guys all do on the back end?
[00:19:24.240 --> 00:19:28.640] So a lot of my journey has not looked like, yes, you go hire these people and you find them.
[00:19:28.640 --> 00:19:33.160] It's been asking for who knows, who do you know who could do this?
[00:19:33.160 --> 00:19:37.640] So I have a quote that I live by: it's never a what, it's always a who.
[00:19:37.640 --> 00:19:41.640] So for me, because I'm not about to go and learn that myself, I go, who's doing this?
[00:19:41.640 --> 00:19:43.000] Who knows how to do it?
[00:19:43.000 --> 00:19:46.440] What will it take for you to meet with us?
[00:19:46.440 --> 00:19:49.080] Or what will it take for a trade?
[00:19:49.080 --> 00:19:51.880] What will it take in order for us to learn how to do this?
[00:19:51.880 --> 00:19:54.680] So my brother-in-law went, learned how to do it.
[00:19:54.840 --> 00:20:04.040] It was really like, didn't learn it well in the beginning, but we ended up keeping on sending him to like all of these trainings so that he could learn and be our integrator.
[00:20:04.600 --> 00:20:05.240] So smart.
[00:20:05.240 --> 00:20:05.800] I love that.
[00:20:05.800 --> 00:20:07.640] It's never a what, it's a who.
[00:20:07.640 --> 00:20:15.400] One of the reasons why we started our Entrepreneur community was so people can easily find other people who are doing what they need to learn how to do.
[00:20:15.400 --> 00:20:18.840] If I could have had you guys back then, like, oh my gosh.
[00:20:18.840 --> 00:20:26.680] I mean, Courtney and I say all the time: if we could have had what we've built now when we first started our first business, Social Fly, my gosh, we would have been able to do things so much faster.
[00:20:26.680 --> 00:20:29.240] But you don't know what you don't know until you've started to go through it.
[00:20:29.240 --> 00:20:30.200] But we're here now.
[00:20:30.440 --> 00:20:31.800] We have all the resources now.
[00:20:31.800 --> 00:20:35.960] But yeah, actually, at our info session the other day, someone was sharing.
[00:20:35.960 --> 00:20:43.320] She was like, I could go to Google and spend all these hours trying to figure this out myself, or I could just post on your platform and ask someone who's the best person to go to.
[00:20:43.320 --> 00:20:44.520] And I'm like, yes, that is it.
[00:20:44.520 --> 00:20:52.440] That's why we all share these stories, why we have this podcast, and we can all just learn so much more and grow faster together for sure.
[00:20:52.440 --> 00:20:57.000] So it is like it is an accelerated path.
[00:20:57.000 --> 00:20:57.960] For sure.
[00:20:57.960 --> 00:21:00.600] So take me now to starting.
[00:21:00.600 --> 00:21:05.480] Now, was your next business starting Joint Like Pink, or was there another business in between?
[00:21:05.840 --> 00:21:10.040] Um, you know, for a while, it was just the events.
[00:21:10.040 --> 00:21:12.520] It was, we did courses all the time.
[00:21:12.520 --> 00:21:15.520] We probably did like four course launches a year.
[00:21:15.520 --> 00:21:18.560] Um, so it was live events, course launches.
[00:21:14.840 --> 00:21:19.920] We were still doing the network marketing.
[00:21:20.080 --> 00:21:22.800] Then I have the podcast, and then I was writing a book.
[00:21:22.800 --> 00:21:26.240] So then we did like a whole book launch book tour for one of the years.
[00:21:26.240 --> 00:21:30.640] And then, right after I launched the book, one year after I like actually toured it twice.
[00:21:30.640 --> 00:21:35.360] So I spent that year really going all in on the events in the book.
[00:21:35.680 --> 00:21:48.560] But after the book, I remember I had this moment of, oh my God, I didn't plan past this dream because I didn't even think I'd make it that far.
[00:21:48.560 --> 00:21:59.360] And so I hit a place in 2018 where I think I was like 30, 38 years old, and I literally did not know what I wanted to do next.
[00:21:59.360 --> 00:22:03.280] And I was feeling, this is going to sound crazy, but I think people can understand.
[00:22:03.280 --> 00:22:05.520] I was feeling really unfulfilled.
[00:22:05.760 --> 00:22:10.000] The things that I was doing did not feel challenging anymore.
[00:22:10.000 --> 00:22:13.120] And they didn't feel, like I said, as fulfilling.
[00:22:13.120 --> 00:22:20.720] And I think, I don't think, I know fulfillment for me when I actually write down where my fulfillment comes from.
[00:22:20.720 --> 00:22:31.440] One thing that was missing was I always want, or fulfillment always comes from me from challenging relationships or relationships that always make me grow.
[00:22:31.440 --> 00:22:35.280] And fulfillment always comes from challenge, challenging myself.
[00:22:35.280 --> 00:22:41.200] And I wasn't feeling challenged anymore because we were doing everything we had was like, it was doing well.
[00:22:41.200 --> 00:22:43.200] It was on rinse and repeat.
[00:22:43.200 --> 00:22:46.560] And also the relationships around me were amazing.
[00:22:46.880 --> 00:22:52.080] I had amazing people, but I wanted some relationships that also challenged me.
[00:22:52.080 --> 00:22:57.920] I wanted some people at the next level that really inspired me to be to say, hey, look at where we're at.
[00:22:57.920 --> 00:22:59.640] This is possible for you as well.
[00:22:59.200 --> 00:23:01.400] And so, something had happened during that time.
[00:23:01.560 --> 00:23:09.240] We were living in LA, and my husband had started getting really interested in investing, and he was investing in other companies.
[00:23:09.240 --> 00:23:12.680] So, this was going on for about two years for him at this point.
[00:23:12.680 --> 00:23:15.240] But I was just very busy in my other stuff.
[00:23:15.240 --> 00:23:25.960] And he had invited me one day to a dinner where a company that we had invested in, the founder, was there, and a bunch of other guys were there as well.
[00:23:25.960 --> 00:23:30.600] And the conversation at the dinner table was blowing my mind.
[00:23:30.600 --> 00:23:36.760] They were sitting around talking about how one man had sold his company for $300 million.
[00:23:36.760 --> 00:23:42.440] This other guy was talking about his goals with his company that he wanted to grow to this billion-dollar company.
[00:23:43.000 --> 00:23:45.160] And like these things were happening.
[00:23:45.160 --> 00:23:48.680] And the conversation was so interesting to me.
[00:23:48.680 --> 00:23:57.560] They were talking about raising money, and there wasn't really this crazy emotional attachment around it and what they were going to do with that money and how they raised it and who they raised it from.
[00:23:57.560 --> 00:24:10.520] And I was sitting there going, Wait, so if I, I didn't even realize that if I knew how to do what you were talking about, my dream wouldn't actually be the same as the dreams I'm trying to dream right now.
[00:24:10.840 --> 00:24:23.480] And so, what hit me so hard at that meeting, I have goosebumps right now, was I asked myself, What dreams would me and all of my girlfriends be dreaming if we knew how to raise money and support each other in this way?
[00:24:23.480 --> 00:24:28.360] Would it be, oh, I'm gonna just see if I can launch this course again and get a bigger course?
[00:24:28.360 --> 00:24:31.720] The answer was, no, it wouldn't be that for all of us.
[00:24:31.720 --> 00:24:34.360] It would be, you know, what I want a clothing company.
[00:24:34.360 --> 00:24:41.960] I just realized, you know, I had a baby and I realized that this product would have changed my life if I would have had it, or if I would have created something better.
[00:24:42.120 --> 00:24:47.360] My baby needs this type of formula, and I know other moms need it or whatever that looked like.
[00:24:44.840 --> 00:24:50.240] And so, like, I got home from that dinner.
[00:24:50.320 --> 00:25:04.720] And I know that we have these moments in life where I was legitimately brought to my knees because I was shown a vision where I didn't even know what the thing was, but it was women all investing in each other and going, okay, we're going to make this company work.
[00:25:04.720 --> 00:25:07.680] Like, we're all going to take our resources and make this company work.
[00:25:07.680 --> 00:25:21.840] And I was like, us as women have, we even have more magic, I want to say, no offense to men, but I think we've got this superpower where if we get on board with something, we are unstoppable.
[00:25:22.240 --> 00:25:24.240] And that was the moment that I saw.
[00:25:24.240 --> 00:25:27.360] And then I had the moment simultaneously back to back of it.
[00:25:27.360 --> 00:25:30.240] And I was like, oh, God, does this mean I have to do it?
[00:25:30.240 --> 00:25:32.240] Because I'm not smart enough.
[00:25:32.560 --> 00:25:36.400] So I took that moment and I ran with it.
[00:25:36.400 --> 00:25:43.520] And I went and I met with the founder who I was at dinner with that night because we invested in his company, became really good friends with my husband and I.
[00:25:43.520 --> 00:25:50.720] And he had started mentoring me in raising money and what it looks like to build out the beginning of a company.
[00:25:50.720 --> 00:25:54.160] And without him, I would have never, ever been able to do it.
[00:25:54.160 --> 00:25:58.560] What were some of your biggest learning lessons that he taught you in those early days?
[00:25:58.560 --> 00:26:04.000] And then as you went about actually raising capital, what ended up happening?
[00:26:04.720 --> 00:26:10.880] This is such a good question because he was someone who made me feel really comfortable with letting it be okay to be vulnerable.
[00:26:10.880 --> 00:26:19.120] And so my biggest first lesson was, you will never get better until you expose your deepest vulnerabilities from the top.
[00:26:19.120 --> 00:26:22.320] You have to be able to expose them to the people who can help you.
[00:26:22.800 --> 00:26:30.840] Because right away, I learned really quickly that we try to get on these calls and we try to pretend like we understand what people are saying and we try to sound smart.
[00:26:30.840 --> 00:26:31.480] Fail.
[00:26:31.480 --> 00:26:34.680] That will be the biggest fail that you will ever do.
[00:26:34.680 --> 00:26:39.480] Because if you get off a call and you don't say things like, oh, could you explain that to me again?
[00:26:39.480 --> 00:26:42.440] I actually didn't understand that word in the sentence that you used.
[00:26:42.920 --> 00:26:44.440] Could you tell me what that word meant?
[00:26:44.440 --> 00:26:47.320] Because what happens when you get on a call with these people who are so far ahead of you?
[00:26:47.320 --> 00:26:50.520] They forget you don't know the language that they're explaining with.
[00:26:50.840 --> 00:26:54.280] And so I did one call, I remember, where I didn't do that.
[00:26:54.280 --> 00:27:01.240] And I was like, so I just had an hour with a mentor who could have changed my life, but I was too proud to tell them I didn't understand these 20 words.
[00:27:01.240 --> 00:27:03.240] So I didn't understand a damn thing.
[00:27:03.240 --> 00:27:04.920] So I was like, that's it.
[00:27:04.920 --> 00:27:09.400] From here on out, I'm going to just say, oh, back up, totally understand that.
[00:27:09.400 --> 00:27:10.760] Or like, hey, I'm so green.
[00:27:10.760 --> 00:27:13.960] You need to say this like you're talking to a 10-year-old.
[00:27:13.960 --> 00:27:17.960] And so from there on out, I started to understand what they were talking about.
[00:27:17.960 --> 00:27:20.920] I didn't, you know, let things go by without understanding.
[00:27:20.920 --> 00:27:27.800] And the other thing I really learned from him was that you don't have to know everything.
[00:27:27.800 --> 00:27:29.800] You don't have to have the skill set for everything.
[00:27:29.800 --> 00:27:34.040] So I told him, I'm like, hey, look, you're talking to someone who has an eighth-grade math level.
[00:27:34.440 --> 00:27:36.760] I, you know, what I am, here's what I'm good at.
[00:27:36.760 --> 00:27:38.120] Here's what I'm not good at.
[00:27:38.120 --> 00:27:42.120] Will I be able to raise money from people if I am not a numbers person?
[00:27:42.120 --> 00:27:45.960] And he's like, first of all, you can be a numbers person, which yes, I totally can be.
[00:27:45.960 --> 00:27:48.680] And I have learned so much, it's not even funny.
[00:27:48.920 --> 00:27:51.880] But he's like, oh my God, you don't need that.
[00:27:52.200 --> 00:27:53.160] Here's my attorney.
[00:27:53.160 --> 00:27:54.760] She's going to walk you through everything.
[00:27:54.760 --> 00:27:57.640] You're just going to learn side by side as you're doing this.
[00:27:57.640 --> 00:27:59.960] So she's going to give you enough for your first call.
[00:27:59.960 --> 00:28:02.200] Your first call might go freaking terrible.
[00:28:02.200 --> 00:28:03.800] You're going to feel really dumb.
[00:28:03.800 --> 00:28:08.760] And then you're going to know what questions you should have, you know, known on that call.
[00:28:08.760 --> 00:28:11.800] And so, yes, my first call felt awful.
[00:28:11.800 --> 00:28:15.680] But what I armed myself with is a couple things.
[00:28:14.760 --> 00:28:19.920] And I think if you guys have these things and you understand this, you will be able to do anything.
[00:28:20.240 --> 00:28:34.800] And so when you go into calls or when you go into, you know, different meetings that you don't know about or that you don't understand things about, I have these things that I have coined, freedom phrases.
[00:28:34.800 --> 00:28:43.840] And all freedom phrases, freedom phrases are, is you write down all of the obstacles that you think are going to come up on this meeting and you write down all of your fears.
[00:28:43.840 --> 00:28:48.000] And then you just come up with a simple thing you're going to say when it comes.
[00:28:48.000 --> 00:28:56.160] And so when people would ask me questions about something that I didn't know, I would say, okay, so this is the first time for me raising money.
[00:28:56.160 --> 00:28:57.760] I have this incredible attorney.
[00:28:57.760 --> 00:28:59.600] I have incredible resources.
[00:28:59.600 --> 00:29:07.840] I don't know this, but what I'm going to do is I'm going to take down all of the questions that I don't know and I'm going to get back to you tomorrow with all of the answers.
[00:29:07.840 --> 00:29:09.600] And thank you so much for asking these.
[00:29:09.600 --> 00:29:13.280] Ask me all the hard things because you're helping me learn.
[00:29:13.280 --> 00:29:19.920] And so what actually would happen on those calls is I wouldn't, people wouldn't get turned off by that and they're investing money into me.
[00:29:19.920 --> 00:29:31.760] People actually got turned on by that, meaning they said, you're the type of person that if you don't know the answer, you will admit it and go and find it and figure it out.
[00:29:31.760 --> 00:29:32.320] And you did.
[00:29:32.320 --> 00:29:34.560] And you brought them all to me the next day.
[00:29:34.560 --> 00:29:36.480] And that is why I invested in you.
[00:29:37.200 --> 00:29:40.560] And so all you have to do is come up with these freedom phrases.
[00:29:40.560 --> 00:29:44.160] And these hard questions, you guys, don't be afraid of them.
[00:29:44.160 --> 00:29:47.280] They are helping you learn.
[00:29:47.280 --> 00:29:51.520] And so, if you go into it like that, like expose all of the elephants in the room.
[00:29:51.520 --> 00:29:58.320] We just try to hide them and we're like, you know, trying to throw our skirt up over the elephant, elephant, and like, there's no elephant here.
[00:29:58.320 --> 00:29:59.880] I have gone into everything.
[00:29:59.880 --> 00:30:00.920] It's been a superpower.
[00:30:00.920 --> 00:30:03.640] I'm like, here's the elephant, here's the elephant, here's the elephant.
[00:30:03.640 --> 00:30:04.920] Yes, I'm new at this.
[00:29:59.680 --> 00:30:06.120] Yes, you might be afraid of this.
[00:30:06.440 --> 00:30:12.200] Yes, I understand that fear of yours around this, but here's why I'm still the person for this.
[00:30:13.160 --> 00:30:13.880] I love that.
[00:30:13.880 --> 00:30:15.640] Thank you for sharing that, Lori.
[00:30:15.640 --> 00:30:18.120] And I think so many people can relate to that.
[00:30:18.120 --> 00:30:21.560] Like, we're all new at entrepreneurship when it's our first time.
[00:30:21.560 --> 00:30:23.160] We're all doing things for the first time.
[00:30:23.160 --> 00:30:27.000] So if we don't ask these questions, we're never going to learn.
[00:30:27.000 --> 00:30:39.000] And being able to be open and transparent, whether it's with an investor or it's with a potential partner or someone that you meet, just being honest about who you are, what you know, what you don't know, here's where I can add value.
[00:30:39.000 --> 00:30:39.880] Here's where I need help.
[00:30:39.880 --> 00:30:45.160] Like it's only going to make all of us stronger and smarter in the long run.
[00:30:45.800 --> 00:30:46.680] Oh my gosh.
[00:30:46.680 --> 00:30:57.000] It's that's why these communities are also really powerful that you create because we need, I call it a like a crash pattern, a soft spot to land.
[00:30:57.000 --> 00:31:00.520] Like we need those places where we can say, hey, here's where I'm at.
[00:31:00.520 --> 00:31:02.280] Oh my God, I felt so stupid on this call.
[00:31:02.280 --> 00:31:03.240] Here's the question.
[00:31:03.240 --> 00:31:04.200] Can you guys help me?
[00:31:04.200 --> 00:31:06.200] What have you done in this situation?
[00:31:06.680 --> 00:31:21.880] Because these things that I'm sharing with you, if I didn't have people to share how I felt or the vulnerabilities after some of these calls, because I had had some that like, you know, someone got on and did make me feel really belittled or stupid or like I was going to fail.
[00:31:21.880 --> 00:31:28.440] If I would have had people to go and share that experience with, that could have taken me down for weeks, if not months, if not forever.
[00:31:28.440 --> 00:31:46.960] And so now I can go into, you know, I have communities like the one that you've created, or I have friendships that have started from communities like the one that you have, where I can go get on the phone with a friend and say, I feel so mortified or so stupid, or, you know, I don't think I'm the person who's going to be able to do this because this is what happened today.
[00:31:47.520 --> 00:31:56.400] And in a matter of a phone call, I'm back to feeling, you know, 90% or enough to wake up the next day and say, I'm all good.
[00:31:56.400 --> 00:31:57.520] Like, I can handle this.
[00:31:57.520 --> 00:31:59.280] This is why I'm doing this.
[00:31:59.280 --> 00:32:05.200] And when people do this alone, they don't, their comeback rate is terrible.
[00:32:05.520 --> 00:32:14.240] Where something with a community like this, or friendships like, you know, the ones that I know that we have in our lives, my comeback rate is typically like an hour or two, to be honest.
[00:32:14.240 --> 00:32:16.160] Like, okay, that sucked.
[00:32:16.160 --> 00:32:19.200] Go leave your house for a walk.
[00:32:19.680 --> 00:32:21.040] Go get your favorite smoothie.
[00:32:21.040 --> 00:32:23.360] Go on revolve, do a little online shopping.
[00:32:23.360 --> 00:32:24.320] I don't know.
[00:32:24.320 --> 00:32:24.800] Go do something.
[00:32:26.080 --> 00:32:27.360] Yes, totally.
[00:32:27.360 --> 00:32:28.320] Yes, and on to the next.
[00:32:28.320 --> 00:32:34.400] I think I posted about this on LinkedIn a few weeks ago because I would hear people say, I have a silly question, or I have a stupid question.
[00:32:34.400 --> 00:32:35.680] It's like, no, no, no.
[00:32:35.680 --> 00:32:36.960] No questions are stupid.
[00:32:36.960 --> 00:32:37.920] No questions are silly.
[00:32:37.920 --> 00:32:40.160] Like every single question is valid.
[00:32:40.160 --> 00:32:41.280] It's important.
[00:32:41.280 --> 00:32:43.280] We all know different things.
[00:32:43.280 --> 00:32:46.480] And there's no way for all of us to know absolutely everything.
[00:32:46.480 --> 00:32:49.440] We just have to ask the questions and knowledge share.
[00:32:49.440 --> 00:32:56.240] And then the next time someone has that same question that you had, you'll be the one that's able to share with someone and teach them as well.
[00:32:56.240 --> 00:32:57.680] So it all goes around.
[00:32:57.680 --> 00:32:59.600] No stupid questions, no silly questions.
[00:32:59.600 --> 00:33:01.120] Just their questions.
[00:33:01.120 --> 00:33:01.680] Ask them.
[00:33:01.680 --> 00:33:04.320] Let's all learn and help each other.
[00:33:04.320 --> 00:33:05.200] I love that.
[00:33:06.160 --> 00:33:06.880] All right, Lori.
[00:33:06.880 --> 00:33:12.800] So take me now, take me back to starting this fundraise, building the company.
[00:33:12.800 --> 00:33:14.240] Tell me what happens.
[00:33:14.240 --> 00:33:15.040] Oh, God.
[00:33:15.040 --> 00:33:15.680] Okay.
[00:33:15.680 --> 00:33:18.400] And I say that because the pandemic happened.
[00:33:18.720 --> 00:33:28.800] So 2020, I started raising money for a non-alcoholic rosé wine spritz and then an alcoholic version, a lighter rosé wine spritz, but an alcoholic version.
[00:33:28.800 --> 00:33:31.880] And the reason for that, if you're like, wow, this seems really like.
[00:33:29.680 --> 00:33:34.360] totally off base from everything that you had done.
[00:33:34.680 --> 00:33:45.400] I had written a book called A Tribe Called Bliss, which is about breaking through superficial friendships and really creating friendships for where you want to go and creating deeper, meaningful connections.
[00:33:45.400 --> 00:33:52.600] At the time, I was living in LA and I was going to all these different networking events with like more like mainstream women as well.
[00:33:53.480 --> 00:33:56.440] Mainstream meaning not in the personal development world.
[00:33:56.440 --> 00:33:58.120] Like, what does that mean to you?
[00:33:59.080 --> 00:34:08.200] And I was leaving feeling really empty and like buzzed and because I drank too much wine because I was like, there's no facilitated conversation.
[00:34:08.200 --> 00:34:09.480] It's a little awkward.
[00:34:09.480 --> 00:34:19.400] And I was like, oh, I don't want to leave these not feeling great anymore and like eating all this food I didn't want to eat because I feel nervous and nobody's getting anything that they want out of it.
[00:34:19.400 --> 00:34:21.880] And I'm leaving feeling empty and disconnected.
[00:34:21.880 --> 00:34:26.120] And like, oh, like maybe I should just do this alone because that sucked.
[00:34:26.120 --> 00:34:29.240] And so I thought, you know, my, my book did well.
[00:34:29.240 --> 00:34:35.080] It sold 60,000 copies, but I wanted like hundreds of thousands of copies to mainstream women as well.
[00:34:35.080 --> 00:34:38.840] I was like, it sold a lot to the personal development crowd.
[00:34:38.840 --> 00:34:45.720] And I wanted to teach women who were connecting over happy hours and connecting after, you know, long days at work.
[00:34:45.720 --> 00:34:59.560] I really wanted to hit them to be like, there's, there's a, we can have the careers we want, but we can also have like very fulfilling, deeply connected, deeply supportive relationships that can also help us make money, help us grow our businesses.
[00:34:59.560 --> 00:35:01.880] And so I said, where are all these women at?
[00:35:01.880 --> 00:35:03.080] And that's why the cocktail.
[00:35:03.080 --> 00:35:04.680] I was like, okay, they're connecting over wine.
[00:35:04.680 --> 00:35:05.720] They're having girls' nights.
[00:35:05.720 --> 00:35:06.280] They're going out.
[00:35:06.280 --> 00:35:11.400] And the ones who don't drink wine, they want a non-elk beverage to be able to go to these places.
[00:35:11.400 --> 00:35:19.680] And so I took three questions that I had been using or, you know, three sets of three different questions that we were going to put on some different cans.
[00:35:19.680 --> 00:35:32.400] that I had been using at my Bliss Project event that I knew always got people the answers that they needed for either a deeper connection or something that they needed to move their business or life forward in their business or life forward.
[00:35:32.400 --> 00:35:34.800] And so we were going to put these questions on the back of the can.
[00:35:34.800 --> 00:35:39.840] So I ended up raising $2 million for this cocktail company, a non-elk company.
[00:35:39.840 --> 00:35:40.560] Great idea.
[00:35:40.560 --> 00:35:43.840] This is when the white claw was exploding.
[00:35:43.840 --> 00:35:48.400] There wasn't yet like a feminine cocktail, you know, on the market.
[00:35:48.400 --> 00:35:51.920] And simultaneously, so I start raising the money, the pandemic hits.
[00:35:52.160 --> 00:36:03.200] I'm probably maybe 500K in and people are telling me, even like really good friends who have raised money, they're like, you better get your money in the next like month or you're never going to like raise the rest of this money.
[00:36:03.200 --> 00:36:05.040] Well, I didn't get the money in the next month.
[00:36:05.040 --> 00:36:11.440] I ended up making it over the next, like, it took me about a year and a half to raise the $2 million because I wanted all females.
[00:36:12.480 --> 00:36:21.360] And so that did take me a little bit longer to raise from women because in all honesty, all of the women I knew were very unaware about investing.
[00:36:21.680 --> 00:36:23.280] So we were like learning together.
[00:36:23.280 --> 00:36:24.960] It was really clumsy.
[00:36:25.280 --> 00:36:29.840] Just my attorney's fees to raise from all women, I knew were going to be a lot more.
[00:36:29.840 --> 00:36:41.680] And it cost me exponentially more money to raise from women who did not understand about investing instead of me just going to my husband's friends who said they would invest in me, but I did not take the money.
[00:36:42.000 --> 00:36:42.880] But I knew that.
[00:36:42.880 --> 00:36:45.600] And I knew that a woman would have to say, that's okay.
[00:36:45.600 --> 00:36:51.120] It's going to cost me more money to raise this money because this means an education to me with these women.
[00:36:51.120 --> 00:36:54.000] So I end up continuing to raise the money.
[00:36:54.000 --> 00:36:59.600] And it did cost me quite a bit more, but that's okay because the calls the women wanted to get on with my attorney and all of these different things.
[00:37:00.520 --> 00:37:04.440] So with that said, the pandemic is happening.
[00:37:04.440 --> 00:37:09.080] Something called the candemic is happening, which there's no, we had an aluminum shortage.
[00:37:09.080 --> 00:37:10.840] The cost of goods is going up.
[00:37:10.840 --> 00:37:14.200] Manufacturing and co-packing, it's all shutting down.
[00:37:14.520 --> 00:37:19.080] Their costs, the ones that aren't shutting down, the cost is skyrocketing.
[00:37:19.080 --> 00:37:20.360] Things are getting delayed.
[00:37:20.360 --> 00:37:23.160] Like I'm just watching my margins disappear.
[00:37:23.480 --> 00:37:30.120] I'm watching all of these other big companies come on with all these different seltzers that are, you know, starting to be similar to mine.
[00:37:30.120 --> 00:37:32.040] And I end up talking to a woman.
[00:37:32.280 --> 00:37:35.400] I end up spending a ton of money still trying to go and do this, right?
[00:37:35.400 --> 00:37:37.480] I hire this team who's like, nope, we'll get it done for you.
[00:37:37.480 --> 00:37:38.280] Don't worry.
[00:37:38.280 --> 00:37:39.160] We'll find the people.
[00:37:39.160 --> 00:37:40.600] We have the relationships.
[00:37:40.600 --> 00:37:50.600] Well, they did the job, but people just weren't there to be like hiring, or we'd set up things that, you know, we'd start in these contracts that finally it looks like it's working.
[00:37:50.600 --> 00:37:54.360] So you're paying all this money to attorneys for contracts and still paying this team out.
[00:37:54.360 --> 00:37:57.400] And things just are falling through left and right.
[00:37:57.720 --> 00:38:04.280] So I get to this place where this woman actually contacts me and she's like a big name in the alcohol company.
[00:38:04.280 --> 00:38:07.080] And I think she's contacting me to like get on and be like, let me help you.
[00:38:07.080 --> 00:38:08.200] I'm very excited, right?
[00:38:08.200 --> 00:38:11.960] I'm like, holy shit, I can't believe this woman is getting on the phone with me.
[00:38:11.960 --> 00:38:17.480] And she gets on the phone and she essentially says, I'm getting on the phone to tell you you shouldn't do this anymore.
[00:38:20.200 --> 00:38:21.240] What did you feel in that moment?
[00:38:21.480 --> 00:38:22.120] Devastated.
[00:38:22.760 --> 00:38:30.440] Devastated because you can imagine I'm getting on the phone to think she's my white and my white, my knight in shining armor.
[00:38:30.760 --> 00:38:36.280] And so I am holding back the tears and I'm still in the place of, well, you don't know me.
[00:38:36.280 --> 00:38:37.160] I will fight for this.
[00:38:37.160 --> 00:38:39.080] I've made other things successful.
[00:38:39.080 --> 00:38:40.280] Like, I'm like, you don't know me.
[00:38:40.280 --> 00:38:41.080] I'm the underdog.
[00:38:41.080 --> 00:38:42.200] I didn't graduate high school.
[00:38:42.200 --> 00:38:43.720] And look at all the success that I've had.
[00:38:43.720 --> 00:38:45.000] Like, all of that came up.
[00:38:46.080 --> 00:38:48.480] And yeah, I wanted to cry.
[00:38:48.480 --> 00:39:02.800] And I got off the phone and she really, really told me, she's like, look, you either need to raise $10 million more dollars and know that this is a, you know, a business where you will probably be operating in the red for most of it and hope to sell, and you probably won't.
[00:39:02.800 --> 00:39:07.120] And I was like, oh my God, this is devastating.
[00:39:07.120 --> 00:39:09.120] And I was like, I'm not raising $10 million more dollars.
[00:39:09.120 --> 00:39:12.560] Do you know what that just took me to raise this from, you know?
[00:39:12.560 --> 00:39:14.000] And so that was a lot to sit with.
[00:39:14.000 --> 00:39:19.120] So I trudged through for another few months and I could not get her voice out of my head.
[00:39:19.440 --> 00:39:23.680] And so I went and I had her actually look at some of the numbers.
[00:39:23.680 --> 00:39:27.600] I had some other people look at the numbers and they're like, this is not a viable business.
[00:39:27.920 --> 00:39:31.200] You just have to, you have to realize this is not a viable business.
[00:39:31.200 --> 00:39:40.560] And so I had a moment where, like, I hear, like, my subconscious, whether it's me or God or whatever, like, I hear voices.
[00:39:40.560 --> 00:39:48.320] And I got a, whether it's my thought process or whatever, I had woken up in the middle of the night and I got this sentence and it was turn the Titanic.
[00:39:48.320 --> 00:39:49.840] And I was like, okay, this is interesting.
[00:39:49.840 --> 00:39:51.120] What does this mean?
[00:39:51.120 --> 00:39:58.240] And right away, it was: you have all of these women on the ship, and they don't necessarily care about the destination.
[00:39:58.240 --> 00:39:59.440] They're all having a good time.
[00:39:59.440 --> 00:40:00.080] They want to learn.
[00:40:00.080 --> 00:40:01.920] They want this experience.
[00:40:01.920 --> 00:40:04.080] And you can see the iceberg.
[00:40:04.080 --> 00:40:05.600] Nobody else can.
[00:40:05.600 --> 00:40:07.680] And it's not about the destination.
[00:40:07.680 --> 00:40:13.680] Your job is to find a new destination and to get them re-excited about the new destination.
[00:40:13.680 --> 00:40:16.560] Because it's just, it's the same learnings.
[00:40:16.560 --> 00:40:17.680] They want the community.
[00:40:17.680 --> 00:40:18.480] They wanted to learn.
[00:40:18.480 --> 00:40:19.760] They want to be a part of something bigger.
[00:40:19.760 --> 00:40:21.360] They want to support something bigger.
[00:40:21.360 --> 00:40:24.320] Don't get so attached to the destination.
[00:40:24.320 --> 00:40:25.600] And also, what is it called?
[00:40:25.600 --> 00:40:29.680] The sink cost, sunk cost fallacy.
[00:40:29.800 --> 00:40:36.520] I was so stuck on, and I might be saying that wrong, but it's the idea of the time and money that you have invested.
[00:40:36.520 --> 00:40:43.640] You don't stop something that isn't going, that you start to know isn't going to work because of the time and effort that you've already put in.
[00:40:43.640 --> 00:40:52.920] And at this point, you guys, I was like two and a half years in that I knew, oh my God, I'm going to take everything I just did and pull the plug in one day.
[00:40:53.240 --> 00:40:56.040] That was the scariest thing ever.
[00:40:56.040 --> 00:40:58.680] And I didn't just get random people to invest.
[00:40:58.680 --> 00:41:07.400] I went to like celebrities and mentors and I fought for these people because I knew what could happen if we all got on board of something.
[00:41:07.400 --> 00:41:11.720] But I didn't really picture what would happen if I had to tell them that this failed.
[00:41:11.720 --> 00:41:14.840] And so I had to figure out what the next move was.
[00:41:14.840 --> 00:41:19.400] I didn't tell them it failed right away because that's not like you guys, I needed to come to them.
[00:41:19.400 --> 00:41:26.920] My job as the visionary and my job as CEO and founder is to go and paint them a new exciting picture.
[00:41:26.920 --> 00:41:30.280] And so I had to get on board with my own new exciting picture.
[00:41:30.280 --> 00:41:36.360] I had to give myself some sacred space for about three, four months where I was like, what's the new thing?
[00:41:36.760 --> 00:41:37.960] Why are you excited?
[00:41:37.960 --> 00:41:39.880] Why is this mission still going to work?
[00:41:39.880 --> 00:41:45.800] Like, how is this going to be something that you're going to get these women so fired up about and that you're fired up about?
[00:41:45.800 --> 00:41:53.880] And so I needed some safe space to just be like, I need to rebuild myself and rebuild my confidence because it was low, Steph.
[00:41:53.880 --> 00:42:02.200] It was, it got to such a deep, dark, painful place for a little while that I've never been that deep and dark.
[00:42:02.200 --> 00:42:08.360] Like it was definitely, I was disappointing a lot of people, and that was a very scary thing to handle.
[00:42:08.360 --> 00:42:10.200] So that's when the new thing was born.
[00:42:10.200 --> 00:42:10.760] Go ahead.
[00:42:10.760 --> 00:42:20.720] Lori, was that because like you had raised all of this money from these women and had given them that confidence like this was going to happen and just feeling like inside you had failed at that point?
[00:42:20.720 --> 00:42:21.120] Yes.
[00:42:21.120 --> 00:42:21.600] Yes.
[00:42:21.600 --> 00:42:25.680] And my biggest fear in life, honestly, is disappointing people that I care about.
[00:42:26.000 --> 00:42:41.760] Did you, when you were taking those few months to really like reevaluate and figure out like what this next destination was going to be, had you updated these women investors during that time or were you taking that time yourself and to get ready to figure out what you were going to share with them?
[00:42:42.080 --> 00:42:45.200] They were still getting the quarterly updates.
[00:42:45.520 --> 00:42:51.520] And I was being as honest as I could be with like, okay, here's what's happened.
[00:42:51.520 --> 00:42:52.640] Here's where we've put things.
[00:42:52.640 --> 00:42:55.040] Here's where we put money, all of these other things.
[00:42:55.920 --> 00:42:59.520] But I did not tell them what I knew was coming until I knew how to say it.
[00:42:59.520 --> 00:43:01.520] And like I knew what was coming next.
[00:43:01.520 --> 00:43:06.800] So I think that our last one was, our last quarterly letter was a little delayed.
[00:43:06.800 --> 00:43:13.760] I couldn't even, once in a while, these things are like, these are the moments where you have to make these decisions of is this okay?
[00:43:13.760 --> 00:43:22.400] Like I just, I knew I needed it and it was, it was the best thing I did going and getting like this group of women around me to go.
[00:43:22.640 --> 00:43:27.120] I needed to go get all of my girlfriends who were in similar businesses or who had gone through something.
[00:43:27.120 --> 00:43:33.920] And I'm like, I need, I need like some sessions with you guys to talk about where I'm at and like what are the next steps and all of those different things.
[00:43:33.920 --> 00:43:38.080] So tell me what happens next and where are you today with the product?
[00:43:38.400 --> 00:43:40.560] Okay, so what happens next?
[00:43:40.560 --> 00:43:49.600] We, you know, when I was seeing that my margins were slipping away, I was like, well, what's an upsell that we could do that would be really easy and make money?
[00:43:49.600 --> 00:43:55.520] And I have always been obsessed with hydration packets or anything that I add to water because I'm like a toddler.
[00:43:55.520 --> 00:43:57.640] If I want to drink water, I like to add something to it.
[00:43:57.640 --> 00:43:59.880] And I always like it to be beneficial.
[00:44:00.280 --> 00:44:06.280] So I was drinking like two of these hydration packets a day and I knew that there's not that great of stuff in it.
[00:44:06.280 --> 00:44:12.200] Or I was like, okay, this one is pretty much just I'm only drinking salt and that's fine, but I love it.
[00:44:12.680 --> 00:44:15.800] But I'm also really into beauty and wellness.
[00:44:15.800 --> 00:44:27.240] And, you know, in my life, one thing that I've always been good at is learning how to kind of simplify my routines to break it down into something that's doable so that I can like almost have it stack all at once.
[00:44:27.240 --> 00:44:36.120] And so we were thinking of an upsell of some sort of hydration, something that could be great for you in water, because you know, if you're having cocktails, like what's the hydration thing?
[00:44:36.120 --> 00:44:42.680] So I was kind of researching this and getting on the phone with different companies at the same time of something like this for an upsell.
[00:44:42.680 --> 00:44:47.240] And so when this happened, I was like, okay, what is the need right now?
[00:44:47.240 --> 00:44:50.200] What needs do women have that they would want to add in their water?
[00:44:50.200 --> 00:44:52.040] How could we make this hydration stick better?
[00:44:52.040 --> 00:45:04.200] And what ended up coming was this beauty hydration supplement, where it's really something that focuses on the skin and gut access.
[00:45:04.200 --> 00:45:10.200] And it's like, okay, how can we add something to our water that not only hydrates but is really, really good for your skin?
[00:45:10.200 --> 00:45:12.920] Because all my girlfriends are in their 30s and 40s now.
[00:45:12.920 --> 00:45:16.120] And we're all like, you know, next level trying to take care of ourselves.
[00:45:16.120 --> 00:45:20.600] And what are the things that could really make our skin better, but also make us drink more water?
[00:45:21.320 --> 00:45:28.520] So we just started asking them, like, I actually had my friend in some of their communities, like who have really large communities.
[00:45:28.520 --> 00:45:32.920] I asked them to post these different surveys in their communities, and thousands of women answered.
[00:45:32.920 --> 00:45:35.160] And these were the answers that we got.
[00:45:35.160 --> 00:45:40.760] So, we created a beauty, beauty hydration supplement.
[00:45:40.760 --> 00:45:43.640] And it is a powdered stick that goes in your water.
[00:45:43.640 --> 00:45:48.160] It's in a 30-day supply, and we're super excited about it.
[00:45:48.400 --> 00:45:53.600] It is called Glossy, and essentially, it's a skin routine you can drink, and it's delicious.
[00:45:53.920 --> 00:45:58.160] One of the things that we noticed was they either tasted too salty or too fake.
[00:45:58.160 --> 00:46:08.960] And so, we wanted a really natural, light packet that we could put into our water that we knew was doing a lot more for us than just hydrating us.
[00:46:08.960 --> 00:46:14.080] Well, I am so excited to try it, and it is officially available for sale.
[00:46:14.080 --> 00:46:19.120] So, we'll definitely be able to everything for you all in the show notes below.
[00:46:19.120 --> 00:46:21.200] So, definitely check it out and try it.
[00:46:21.200 --> 00:46:25.760] And your branding is beautiful, the community that you're building on social is beautiful.
[00:46:25.760 --> 00:46:27.120] I love following it all.
[00:46:27.120 --> 00:46:40.720] So, I'm just so happy for you how you're able to take, you know, this what seemed like this impossible situation that took you to your darkest place and turned it into this beautiful opportunity.
[00:46:40.720 --> 00:46:45.600] And now, just you sharing this story with everyone to feel like they're not alone.
[00:46:45.600 --> 00:46:48.240] Like, a lot of us go through these different moments.
[00:46:48.240 --> 00:46:54.480] Maybe it's not raising a few million dollars, but it's things that are just not working out with the business and having to pivot.
[00:46:54.480 --> 00:46:56.320] And, like, it's okay.
[00:46:56.320 --> 00:47:00.400] And reaching out and asking your friends for help and mentors for help.
[00:47:00.400 --> 00:47:03.440] That's just how we have to do it to get through.
[00:47:03.760 --> 00:47:05.200] It's the only way.
[00:47:05.200 --> 00:47:07.360] Never be able to do this alone.
[00:47:08.000 --> 00:47:12.080] What has been the most exciting part about launching the brand?
[00:47:12.720 --> 00:47:14.080] Oh, my goodness.
[00:47:15.040 --> 00:47:17.600] That we have a brand to be excited about.
[00:47:17.600 --> 00:47:25.760] When it's really, really hard, because there's a lot of hard days, I remember that being challenged is what actually makes me fulfilled.
[00:47:25.760 --> 00:47:26.720] I tap into that a lot.
[00:47:26.720 --> 00:47:29.840] I'm like, challenges are what makes you enjoy your downtime.
[00:47:30.040 --> 00:47:33.160] Challenges are what make you enjoy a weekend.
[00:47:33.160 --> 00:47:35.560] Challenges are what make you enjoy a vacation.
[00:47:35.560 --> 00:47:38.360] They're what make you great people to be in relationships with.
[00:47:38.360 --> 00:47:40.280] They make you interesting.
[00:47:40.520 --> 00:47:49.560] That I get something to be challenged by, and that I get to work with these other people who, you know, building a company is fun because you get to choose who you want to work with.
[00:47:49.560 --> 00:48:02.840] And that's been one of the most fun things is the teams that I have gotten to just work with and like the podcasters and women that I've gotten to meet and connect with because we're all being challenged together.
[00:48:03.160 --> 00:48:08.840] It's a really cool experience to create something from nothing.
[00:48:09.480 --> 00:48:11.240] It's the best.
[00:48:12.120 --> 00:48:20.520] Coming up, Lori reveals the power of community and why support from other entrepreneurs and friends is crucial.
[00:48:24.040 --> 00:48:30.440] Founders are always asking us: what has been the secret to our success building multiple seven-figure businesses?
[00:48:30.440 --> 00:48:31.880] Do you want to know how?
[00:48:31.880 --> 00:48:33.560] It's our community.
[00:48:33.560 --> 00:48:41.160] We created the Entrepreneursa League for founders like you because the most successful entrepreneurs do not navigate business alone.
[00:48:41.160 --> 00:48:47.000] We navigate the challenges and opportunities with the support of people we know, love, and trust.
[00:48:47.000 --> 00:48:50.840] The relationships you build in business will be the key to your success.
[00:48:50.840 --> 00:48:53.000] Trust me, it's how we've done it.
[00:48:53.000 --> 00:48:58.680] And I'm giving you access to everything we've used to grow and scale our businesses over the past decade.
[00:48:58.680 --> 00:49:03.080] Plus, you're going to meet your new best friends in business right inside the community.
[00:49:03.080 --> 00:49:25.440] Our members have access to everything we've used to grow our businesses over the past 10 plus years, from in-person events to virtual events, business education, funding resources, office hours with myself and other top founders in your industry, press opportunities, and access to our community platform where you can instantly get all of your business questions answered.
[00:49:25.440 --> 00:49:32.160] You can join us in the community over at refer.entrepranista.com forward slash join us.
[00:49:32.160 --> 00:49:37.920] That's refer.entrepranista.com forward slash join us to join the community.
[00:49:37.920 --> 00:49:41.280] Or head to the show notes right now and tap the link to join.
[00:49:41.280 --> 00:49:43.200] I cannot wait to meet you.
[00:49:44.800 --> 00:49:50.240] All right, Lori, I want to know: what is your biggest business secret?
[00:49:50.880 --> 00:50:00.800] My biggest business secret is getting together and doing mastermind weekends with women, other entrepreneur friends.
[00:50:00.800 --> 00:50:06.880] I believe that having entrepreneurial girlfriends is a business plan.
[00:50:07.200 --> 00:50:09.600] So truly, we work them in.
[00:50:09.600 --> 00:50:24.400] Now we're trying to work them in quarterly where it's other women doing similar things, but actually, they can actually be in totally different arenas, but kind of playing at your level or ahead of where you're at, going out of your way to ask people.
[00:50:24.400 --> 00:50:41.200] Yes, you will get rejected while doing this, but ask people to get together, go to a hotel for a weekend, sit in the lobby, and get two or three other women, maybe four Max, to go around and take like an hour on each person's business and see where you can help each other.
[00:50:41.200 --> 00:50:42.000] I love that.
[00:50:42.000 --> 00:50:42.960] What a good secret.
[00:50:42.960 --> 00:50:51.520] And I realized we forgot to share with everyone that you're going to be at our Entrepreneurista Founders Weekend event in May, speaking at the event.
[00:50:51.520 --> 00:50:54.640] So, we are so excited to have you there, have Glossy there.
[00:50:54.640 --> 00:51:01.400] Everyone's going to get to try it if they haven't already tried it, because hopefully, everyone will have already actually tried it and ordered before May.
[00:50:59.840 --> 00:51:03.240] But, yes, we're so excited to have you there.
[00:51:03.400 --> 00:51:11.400] So, if you guys have not gotten your ticket yet for our Entrepreneursa Founders Weekend event, be sure to grab it and you can hang out with Lori at the events.
[00:51:11.400 --> 00:51:18.760] Laurie, I have so many questions for you, and I know that you have a meeting to get to, so we're gonna have to wrap up this episode.
[00:51:18.760 --> 00:51:28.120] But I would love to have you back on to talk even more about Glossy and also about building your personal brand because we didn't even get into that today and building your podcast and personal brand building.
[00:51:28.280 --> 00:51:38.040] I know so many of the women in our community would absolutely love to hear how you've done it because you've done it masterfully and have had such incredible results.
[00:51:38.040 --> 00:51:41.880] And I know behind the scenes, probably a lot of things we haven't been able to see.
[00:51:41.880 --> 00:51:45.880] So, definitely want to have you back on to share more about that as well.
[00:51:45.880 --> 00:51:52.680] But, last question for you before we sign off for today: what does being an entrepreneur mean to you?
[00:51:53.720 --> 00:52:00.680] Being an entrepreneur means, oh my goodness, you know, what that embodies for me is community.
[00:52:01.000 --> 00:52:09.560] I think that you really become a true entrepreneur when you connect with other people doing the similar things.
[00:52:09.560 --> 00:52:16.360] So, I think that it is finding people to help you build your vision and connect with other people.
[00:52:16.680 --> 00:52:17.480] I love that.
[00:52:17.480 --> 00:52:26.520] Laurie, where can everyone find you, follow you, by Glossy, listen to your podcast, share all of the links, and we'll link out to everything in the show notes below?
[00:52:26.520 --> 00:52:29.960] Oh my gosh, I'm just at Lori Harder on everything.
[00:52:30.440 --> 00:52:34.840] And then for Glossy, it is getglosi.com.
[00:52:34.840 --> 00:52:39.000] That's G-E-T-G-L-O-C-I.com.
[00:52:39.320 --> 00:52:40.680] Thank you, Lori.
[00:52:40.680 --> 00:52:45.200] I'm Stephanie, and this is the best business meeting I've ever had.
[00:52:44.440 --> 00:52:46.720] Hi, Entrepreneurs.
[00:52:46.800 --> 00:52:54.960] It's Steph here, and I hope today's episode has left you feeling inspired and with some actionable tips that you can apply to your own business.
[00:52:54.960 --> 00:53:02.320] The way we've grown our community and resources is by sharing content like this for years and asking for help along the way.
[00:53:02.320 --> 00:53:07.840] So here's where we need your help so we can continue to make as much impact as possible together.
[00:53:07.840 --> 00:53:24.880] If you can leave us a five-star review and extra credit if you share this episode on Instagram, LinkedIn, or DM it to a founder friend who would benefit from hearing it, not only would it mean the world to us, but you sharing this episode is going to help someone who just may need to hear what we share today.
[00:53:24.880 --> 00:53:34.640] And you know I love nothing more than giveaways and prizes, so every month I'll be giving away a one-on-one session with me to someone who has shared the episode and left a review.
[00:53:34.640 --> 00:53:42.400] So send me a personal DM over on Instagram at Steph Jill Carton once you've done it, so you can be entered to win.
[00:53:42.400 --> 00:53:48.160] Wishing you a productive week ahead and stay tuned for another impactful episode next week.