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[00:00:00.880 --> 00:00:05.680] Hey, Entrepreneurs, it's Steph here with a special invite just for you.
[00:00:05.680 --> 00:00:10.800] Do you want to experience what it's like to be part of our Entrepreneursa League community of founders?
[00:00:10.800 --> 00:00:12.400] Now is your chance.
[00:00:12.400 --> 00:00:21.360] You can join me this month at one of our upcoming Entrepreneursa League info sessions where I'm going to share with you all you're going to get access to when you join the community.
[00:00:21.360 --> 00:00:27.040] Plus, I'll be giving away some big bonuses that you will only be able to get access to when you attend live.
[00:00:27.040 --> 00:00:35.600] Head over to refer.entrepreneista.com forward slash info session to join us at one of our virtual info sessions this month.
[00:00:35.600 --> 00:00:40.640] That's refer.entrepranista.com forward slash info session.
[00:00:40.640 --> 00:00:44.560] Or head over to the show notes right now and tap the link to join us.
[00:00:44.560 --> 00:00:49.280] I can't wait to meet you there and learn more about you and your business.
[00:00:49.920 --> 00:00:57.840] A lot of times that work is done, but we probably spend six to eight months out of the year continuing that growth.
[00:00:57.840 --> 00:01:02.720] Every year the consumer changes, COVID changed everything, TikTok changed everything, right?
[00:01:02.720 --> 00:01:08.160] So sometimes even when you figure it out, as long as you keep your North Star, like Nike's just still saying just do it, right?
[00:01:08.160 --> 00:01:10.480] But they can't be doing what they did 20 years ago.
[00:01:10.480 --> 00:01:17.120] You always have to be evolving your brand, which I think is really important for people to understand and don't just like set it and forget it.
[00:01:25.040 --> 00:01:33.600] Allison Ellsworth is the co-founder and chief brand officer of Poppy, a revolutionary soda brand that you've probably seen in every store.
[00:01:33.600 --> 00:01:39.360] Allison created poppy in her kitchen, combining apple cider vinegar with refreshing flavors.
[00:01:39.360 --> 00:01:48.160] Gaining national attention after securing a deal on Shark Tank and then rebranding, Allison has propelled Poppy to become a top-selling beverage.
[00:01:48.160 --> 00:01:54.640] Today, Allison is dedicated to fostering community while inspiring the next generation of entrepreneurs.
[00:01:54.640 --> 00:01:59.240] Get ready to hear her story and her biggest business secrets.
[00:01:58.400 --> 00:02:04.440] Coming up, you'll hear how Allison's health journey inspired Poppy's creation.
[00:02:04.760 --> 00:02:09.640] Allison shares the transformative experience of rebranding after Shark Tank.
[00:02:09.640 --> 00:02:14.440] You'll learn all about the early days of Poppy and strategies for their rapid growth.
[00:02:14.440 --> 00:02:18.760] Allison shares the importance of authentic social media content.
[00:02:18.760 --> 00:02:24.600] And finally, you'll learn her secrets for creating work-life balance and integration.
[00:02:25.880 --> 00:02:29.400] This is the Entrepreneurista Podcast presented by Socialfly.
[00:02:29.400 --> 00:02:40.040] It's the best business meeting you'll ever have with must-hear real-life looks at how leading women in business are getting it done and what it takes to build and grow a successful company.
[00:02:40.040 --> 00:02:46.040] It's beyond the Graham with no filters, no limits, and plenty of surprises.
[00:02:46.360 --> 00:02:54.920] Allison, we are so thrilled to finally sit down with you and hear your entire entrepreneur journey and story to building Poppy.
[00:02:54.920 --> 00:03:00.440] And I feel like, unless someone has been literally living under a rock, everyone knows your brand now.
[00:03:00.440 --> 00:03:05.000] We've seen it on social media, we've seen it in the stores, it is everywhere.
[00:03:05.000 --> 00:03:07.720] But we want to hear how did you build this company?
[00:03:07.720 --> 00:03:10.440] So, thank you so much for being here with us today, Allison.
[00:03:10.440 --> 00:03:12.920] Oh my goodness, thank you so much for having me.
[00:03:12.920 --> 00:03:14.600] I appreciate it so much.
[00:03:14.600 --> 00:03:18.920] Allison, when you were growing up, did you always know you wanted to start a business one day?
[00:03:18.920 --> 00:03:20.360] Absolutely not.
[00:03:20.360 --> 00:03:25.480] I feel like most entrepreneurs don't know what they want to do.
[00:03:25.480 --> 00:03:30.120] I think for me, the biggest thing growing up is I was always told yes.
[00:03:30.120 --> 00:03:33.560] I don't ever really remember getting no's a lot.
[00:03:33.560 --> 00:03:34.680] It was like, sure, you want to do this?
[00:03:34.680 --> 00:03:35.720] Sure, sure, sure.
[00:03:35.720 --> 00:03:37.000] Explore, go do these things.
[00:03:37.000 --> 00:03:41.720] And so, I think in my life and mentality, it's always I can do anything I put my mind to.
[00:03:41.960 --> 00:03:42.840] I love that.
[00:03:42.840 --> 00:03:45.000] So, how did the idea for Poppy come together?
[00:03:45.920 --> 00:03:52.000] It's funny because with this, I definitely had a beautiful career.
[00:03:52.000 --> 00:03:55.600] I had such an amazing college experience through life.
[00:03:55.600 --> 00:04:00.160] I went right after college and started working in oil and gas research.
[00:04:00.160 --> 00:04:03.600] I met my husband at a mall in Utah.
[00:04:03.600 --> 00:04:07.600] Thank goodness, before the dating apps, right, type of situation.
[00:04:07.600 --> 00:04:11.360] So I felt like I had a really great life where I was had a career.
[00:04:11.360 --> 00:04:13.440] I met my husband, you know, we were excited.
[00:04:13.440 --> 00:04:14.960] We were going to start a family.
[00:04:14.960 --> 00:04:18.560] But while traveling, I fell ill, not like crazy out.
[00:04:18.560 --> 00:04:20.400] Like, you know how you always just like your tummy hurts.
[00:04:20.400 --> 00:04:23.840] I always call them like women problems that like nobody talks about.
[00:04:23.840 --> 00:04:27.360] And I was just desperate to just find a way to naturally heal my body.
[00:04:27.360 --> 00:04:32.160] And I did the Googling that, you know, they tell us not to do, but everyone does it.
[00:04:32.160 --> 00:04:36.480] And I just kept reading about the ingredients that you put into your body can affect the way you feel.
[00:04:36.480 --> 00:04:38.400] So I started reading nutritional labels.
[00:04:38.400 --> 00:04:42.880] I started becoming obsessed with this like health journey, but it's all about balance.
[00:04:42.880 --> 00:04:44.000] Like, don't get me wrong, girls.
[00:04:44.000 --> 00:04:46.080] Like, I still love a burger and pizza.
[00:04:46.080 --> 00:04:49.520] So it was just what can I do a little bit better?
[00:04:49.520 --> 00:04:51.840] And I discovered apple cider vinegar.
[00:04:51.840 --> 00:05:00.720] I discovered this whole world where I could heal my body through just food and working out and just like doing a little bit better every day.
[00:05:00.720 --> 00:05:05.280] But the problem was, is the stuff I was wanting, it didn't taste good, right?
[00:05:05.280 --> 00:05:07.120] There was no really product out there.
[00:05:07.120 --> 00:05:11.680] So I went to my kitchen, I created poppy or the first version of poppy.
[00:05:11.680 --> 00:05:19.920] And when I got to the point where I was like, this is so good, I became absolutely passionately obsessed with sharing it with everybody.
[00:05:19.920 --> 00:05:25.360] So much so that we took it to a local farmer's market when I was three months pregnant.
[00:05:25.360 --> 00:05:26.960] We had just bought a house.
[00:05:26.960 --> 00:05:30.760] We had the Whole Foods Buyer come by our booth and say, hey, this product's not in the grocery store.
[00:05:30.760 --> 00:05:32.600] You guys have to have this in a grocery store.
[00:05:32.600 --> 00:05:35.720] And I looked at my husband, I was like, We're maxing our credit cards out.
[00:05:29.760 --> 00:05:36.440] We are going all in.
[00:05:36.520 --> 00:05:37.560] He's like, You're crazy.
[00:05:37.560 --> 00:05:38.200] You're pregnant.
[00:05:38.200 --> 00:05:39.240] We just bought a house.
[00:05:39.240 --> 00:05:40.840] And I was like, Yep, who cares?
[00:05:40.840 --> 00:05:41.560] Let's do this.
[00:05:41.560 --> 00:05:47.960] And so I just love that because I really feel like I'm just living the American dream where I started in my kitchen.
[00:05:47.960 --> 00:05:51.560] I'm obsessed with sharing it with as many people as possible.
[00:05:51.560 --> 00:05:53.320] Definitely, yes, Elephant Room.
[00:05:53.320 --> 00:05:55.400] We went on Shark Tank and got a deal.
[00:05:55.400 --> 00:05:57.160] Spoiler alert.
[00:05:57.160 --> 00:06:01.240] But then once we went through Shark Tank, it was this thing where we had had a product.
[00:06:01.240 --> 00:06:05.080] It was something I created in my kitchen, but we were not a brand.
[00:06:05.080 --> 00:06:06.360] We didn't know who we are.
[00:06:06.360 --> 00:06:08.760] We didn't call ourselves a soda at that time.
[00:06:08.760 --> 00:06:10.840] We didn't understand packaging or whatever.
[00:06:10.840 --> 00:06:14.600] So that's kind of where the journey of poppy really started.
[00:06:14.600 --> 00:06:17.400] Tell us about some of those biggest learning lessons.
[00:06:17.400 --> 00:06:23.880] So now you went on Shark Tank, you got this deal, you had to rebrand after that experience.
[00:06:23.880 --> 00:06:28.840] What can we all learn from that experience on Shark Tank and what it led you to today?
[00:06:29.160 --> 00:06:41.640] As an entrepreneur, you spend a lot of time is what I always say: is like we were putting caps on bottles, we were manufacturing it, we were learning how to just get through to pay the bills, right?
[00:06:41.640 --> 00:06:48.760] You're so in the day-to-day that you forget what the consumer is seeing on the other side, which is the brand of it all.
[00:06:48.760 --> 00:06:55.400] And I always explain it kind of like on a larger scale where you take like two brands, like a Nike or an ASIC, right?
[00:06:55.400 --> 00:06:57.000] Nike is emotional.
[00:06:57.000 --> 00:06:58.200] It's just do it.
[00:06:58.200 --> 00:07:00.120] It's anybody can be an athlete, right?
[00:07:00.120 --> 00:07:04.280] And ASICs is probably more so like, I can feel you're running through this.
[00:07:04.760 --> 00:07:07.160] You know, you're just like, ugh, cool, it's a shoe.
[00:07:07.160 --> 00:07:18.720] But for us, not being so in the day-to-day of it and us wanting to take a second, step back, we actually, after getting a deal, decided to take nine months and do a full brand positioning.
[00:07:14.840 --> 00:07:21.120] So we were changing the name.
[00:07:21.280 --> 00:07:22.480] We named it Poppy.
[00:07:22.480 --> 00:07:24.640] So it's a playoff of Soda Pop.
[00:07:24.640 --> 00:07:25.440] It's also bright.
[00:07:25.440 --> 00:07:26.240] It's poppy.
[00:07:26.240 --> 00:07:26.880] It's fun.
[00:07:26.880 --> 00:07:28.960] It's like you want to be seen holding it.
[00:07:28.960 --> 00:07:30.560] You want to match your makeup to it, right?
[00:07:30.560 --> 00:07:34.960] We wanted to create this like really vibrant brand.
[00:07:34.960 --> 00:07:38.720] And then we go through a lot of exercises where it's funny through that process.
[00:07:38.720 --> 00:07:40.000] We're like, do we go white?
[00:07:40.000 --> 00:07:41.840] Do we go color cans?
[00:07:42.160 --> 00:07:43.120] We want to be a soda.
[00:07:43.120 --> 00:07:44.720] You have to be in a can, right?
[00:07:44.720 --> 00:07:50.320] If you want to be flavorful and your mouthwater, it has to be color and drippy and like yummy, right?
[00:07:50.320 --> 00:07:52.400] So we thought about a lot of that.
[00:07:52.400 --> 00:07:54.480] And then we thought about the word soda.
[00:07:54.800 --> 00:07:59.680] Usually when you think of the word soda, you get this emotional connection that you have to it.
[00:07:59.680 --> 00:08:07.520] So I don't know if for you guys, when you think of the word soda, does it remind you of like movies or cookouts or like, what do you think of when you think of the word soda?
[00:08:07.520 --> 00:08:09.920] I always have soda or had soda.
[00:08:09.920 --> 00:08:13.920] I don't really drink it as much as I used to when eating pizza.
[00:08:13.920 --> 00:08:16.320] So I associate it with pizza.
[00:08:16.320 --> 00:08:19.120] Yeah, I associate it with like being a kid Friday night.
[00:08:19.120 --> 00:08:21.280] You know, I didn't drink a lot of soda growing up.
[00:08:21.280 --> 00:08:28.080] And actually, like now, because my association with soda when I was younger, every time I would drink soda, like I wouldn't feel well.
[00:08:28.080 --> 00:08:31.520] So like going into adulthood, I don't drink Coca-Cola.
[00:08:31.520 --> 00:08:32.480] I don't drink Dr.
[00:08:32.480 --> 00:08:32.880] Pepper.
[00:08:32.880 --> 00:08:35.760] Like I don't drink any of it because it never made me feel great.
[00:08:35.760 --> 00:08:37.760] No, and that's exactly our positioning.
[00:08:37.760 --> 00:08:42.640] So going through it, it's like we all have this like emotional connection or memory or like an instance, right?
[00:08:42.640 --> 00:08:44.960] But like soda is a dirty word now.
[00:08:44.960 --> 00:08:53.200] And so really our positioning at Poppy is we give you the freedom to love soda again at its best without all the sugar or the bad ingredients.
[00:08:53.200 --> 00:08:55.920] And it's just like really freeing.
[00:08:55.920 --> 00:09:10.520] Once we kind of figured out this like special sweet spot of who the brand was, which is like our purpose and our mission at Poppy is to revolutionize soda for the next generation, everything kind of just fell into place of like everything laddering up to this mission.
[00:09:10.520 --> 00:09:15.480] So all of that work, most people when they're launching a brand, kind of skip that part.
[00:09:15.480 --> 00:09:19.400] They're just desperate to get it out into the market and they don't know who they are.
[00:09:19.400 --> 00:09:25.720] And then it comes across the consumers, they're like, wait, I don't know what these guys are trying to say, do their visuals are weird.
[00:09:25.720 --> 00:09:27.480] It doesn't all look the same.
[00:09:27.480 --> 00:09:32.760] You don't have to, you know, be intense, but just like always be working on that piece and like being brand first.
[00:09:32.760 --> 00:09:34.600] You want to be a brand and not a product.
[00:09:34.600 --> 00:09:35.720] Like I don't want to be a drink.
[00:09:35.720 --> 00:09:36.600] I don't want to be a soda.
[00:09:36.600 --> 00:09:37.720] I want to be poppy.
[00:09:37.720 --> 00:09:39.240] I want to be a brand.
[00:09:39.240 --> 00:09:41.400] So that's, I think, the biggest piece.
[00:09:41.400 --> 00:09:44.200] We launched March of 2020, right when COVID hit.
[00:09:44.200 --> 00:09:47.000] And we, even though it was COVID, we knew who we are.
[00:09:47.000 --> 00:09:51.000] And we are the fastest growing beverage in the history of beverage in four years.
[00:09:51.000 --> 00:09:53.160] It's been absolutely insane.
[00:09:53.160 --> 00:09:59.720] And Poppy, I will say, it's the largest beverage of its size with a female founder ever.
[00:09:59.720 --> 00:10:07.160] So it's just, there's a lot of like craziness, but I really think the foundation of it is brand and understanding who we are.
[00:10:07.160 --> 00:10:08.920] I'm so proud of you.
[00:10:08.920 --> 00:10:10.280] I barely know you.
[00:10:10.280 --> 00:10:12.280] You're doing really, really great things.
[00:10:12.280 --> 00:10:17.720] And I'm sure a lot of women, especially myself, look up to you and your success.
[00:10:17.720 --> 00:10:24.200] It sounds like spending those nine months really diving into the brand paid off.
[00:10:24.200 --> 00:10:26.040] You have a very, very strong brand.
[00:10:26.360 --> 00:10:28.840] A lot of people are talking about it on social.
[00:10:28.840 --> 00:10:33.800] Walk us through the whole process of coming up with this really incredible brand.
[00:10:33.800 --> 00:10:35.320] Yeah, it's so interesting.
[00:10:35.320 --> 00:10:39.640] I think that's also a little bit of the secret sauce at Poppy is we do everything internally.
[00:10:39.640 --> 00:10:44.960] So it's almost like with my team, we look at ourselves as like an internal creative agency.
[00:10:44.680 --> 00:10:49.120] So I have a counterpart, an incredible CMO.
[00:10:49.440 --> 00:10:54.720] We work so closely together, but through the original process, it was me and my husband.
[00:10:54.720 --> 00:10:55.920] It was like our shark.
[00:10:55.920 --> 00:10:58.320] And then like he has a counterpart named Stevie.
[00:10:58.320 --> 00:11:01.680] And she kind of has this like group of people that she works with.
[00:11:01.680 --> 00:11:07.760] So we kind of almost like pieced people together through it, but really it was us core four through that process.
[00:11:07.760 --> 00:11:17.840] But something I want to caveat is a lot of times that work is done, but we probably spend six to eight months out of the year continuing that growth, right?
[00:11:17.840 --> 00:11:22.480] Every year the consumer changes, COVID changed everything, TikTok changed everything, right?
[00:11:22.800 --> 00:11:28.240] So sometimes even when you figure it out, as long as you keep your North Star, like Nike's just still saying, just do it, right?
[00:11:28.240 --> 00:11:30.560] But they can't be doing what they did 20 years ago.
[00:11:30.560 --> 00:11:37.120] You always have to be evolving your brand, which I think is really important for people to understand and don't just like set it and forget it.
[00:11:37.120 --> 00:11:41.200] So with that work, we do that all internally at Poppy.
[00:11:41.520 --> 00:11:47.360] Up next, get ready to hear all about the marketing strategies that led to Poppy's success.
[00:11:54.640 --> 00:11:55.840] Hi, Entrepreneurs.
[00:11:55.840 --> 00:11:56.880] It's Steph here.
[00:11:56.880 --> 00:12:03.520] As a founder, I know firsthand that building a business can feel so lonely, but it doesn't have to.
[00:12:03.520 --> 00:12:08.160] And that's why we created our Entrepreneursa Founders Weekend Wealth and Wellness Retreat.
[00:12:08.160 --> 00:12:10.400] And I can't wait to meet you in person there.
[00:12:10.400 --> 00:12:24.560] So you're officially invited to join us from April 30th to May 3rd, 2026 at the stunning PGA National Resort in Palm Beach Gardens, Florida, for three transformative days of connection, collaboration, and real business growth.
[00:12:24.560 --> 00:12:34.840] This isn't just another business conference, it is a curated retreat designed to help you build authentic, lasting relationships with women who truly understand your journey.
[00:12:35.080 --> 00:12:41.880] From business panels and workshops to wellness activations and so much more, this is the room that you need to be in.
[00:12:41.880 --> 00:12:53.400] So, if you are ready to invest in yourself and your business and your vision and your next level of success, head over to entrepreneurs.com forward slash founders weekend to reserve your ticket today.
[00:12:53.400 --> 00:13:01.640] That's entrepreneur.com forward slash foundersweekend, or head over to the show notes right now and tap the invitation to reserve your ticket.
[00:13:01.640 --> 00:13:03.160] I'll see you there.
[00:13:12.920 --> 00:13:19.960] Looking back at the history of your business, and you haven't even been in business for that long and you've had such incredible growth.
[00:13:19.960 --> 00:13:30.680] Were there any key marketing decisions that you made once you aligned on the branding that really made everything go viral and changed the path of your business?
[00:13:30.680 --> 00:13:32.200] Yeah, it's so interesting.
[00:13:32.200 --> 00:13:36.920] I think when we first launched, Instagram was high gloss.
[00:13:36.920 --> 00:13:39.160] It was static images.
[00:13:39.160 --> 00:13:42.920] It had no, I don't know, authentic touch to it.
[00:13:42.920 --> 00:13:51.160] I would spend hours in Planlle or later, like all of the planning platforms and trying to figure out how it would be the most beautiful grid that you could ever think of.
[00:13:51.160 --> 00:13:55.960] And then the landscape of video kind of hit, and I became massively obsessed.
[00:13:55.960 --> 00:13:58.120] So everyone kind of didn't get it.
[00:13:58.120 --> 00:14:06.280] And so I decided I would spend like my nights and my weekends figuring out this new platform because I was like, Look, this is a whole group of people that no one's talking to.
[00:14:06.280 --> 00:14:09.320] So, we were one of the first brands to kind of get on TikTok.
[00:14:09.320 --> 00:14:13.400] And I was like, it has to be fundamentally different and we cannot be scared to test.
[00:14:13.400 --> 00:14:18.800] So, I started making, I think, like recipe videos and dancing videos.
[00:14:14.680 --> 00:14:26.080] And honestly, what worked the best is one night I sat down and I just told my story on why I started Poppy.
[00:14:26.080 --> 00:14:26.800] I will never forget.
[00:14:26.800 --> 00:14:28.000] It was a Friday night.
[00:14:28.000 --> 00:14:29.120] My hair was wet.
[00:14:29.120 --> 00:14:30.320] I just got out of the shower.
[00:14:30.320 --> 00:14:32.800] My kids were running around in the background.
[00:14:32.800 --> 00:14:35.760] I didn't shoot it twice, 13 times, 14 times, right?
[00:14:35.920 --> 00:14:37.280] I think a lot of people think they have to do.
[00:14:37.280 --> 00:14:39.440] And I hit post and I went to bed.
[00:14:39.440 --> 00:14:41.520] And I woke up the next day and it had gone viral.
[00:14:41.600 --> 00:14:45.200] And, you know, we have over 150 million views on it now.
[00:14:45.200 --> 00:14:47.440] It's just Amazon.
[00:14:47.440 --> 00:14:49.600] I think we sold 100,000 on Amazon while we're sleeping.
[00:14:49.600 --> 00:14:52.800] The grocery store was like cleared from the shelves from all the product.
[00:14:53.120 --> 00:14:59.680] And everyone was like, oh, wow, if you can just be real authentic and yourself, people actually really like it.
[00:14:59.680 --> 00:15:00.720] What is going on here?
[00:15:00.720 --> 00:15:02.000] And it was really eye-opening for us.
[00:15:02.000 --> 00:15:03.520] Now I think a lot of brands do it.
[00:15:03.520 --> 00:15:07.200] And I'm always encouraging people to get on and just be yourself.
[00:15:07.440 --> 00:15:11.680] I think that that's been a really big key to our community and what we built at Poppy.
[00:15:11.680 --> 00:15:12.800] Yeah, absolutely.
[00:15:12.800 --> 00:15:21.920] Something I speak to our members about all the time in our entrepreneurship community is the importance of building your personal brand to really help build your business.
[00:15:21.920 --> 00:15:29.120] Because as you saw and you know, people like to do business with people they know, love, and trust and whose stories they can really feel and relate to and be part of.
[00:15:29.120 --> 00:15:32.480] So when they're watching you, they're connecting with you as the founder.
[00:15:32.480 --> 00:15:34.160] And then they're like, yeah, of course I want to go buy this.
[00:15:34.160 --> 00:15:36.960] Now I know about this product, but now I know you're the founder behind it.
[00:15:36.960 --> 00:15:41.680] Like I'm going to go choose your product in the supermarket over someone else's because I'm connected to you.
[00:15:41.680 --> 00:15:48.160] So you saw very quickly like the power of the personal brand of being authentic and sharing your story.
[00:15:48.160 --> 00:15:54.800] What advice can you share to founders who are like, oh, it's so hard for me to show up on Instagram and post that?
[00:15:54.800 --> 00:15:57.600] Like, it just doesn't feel authentic to me.
[00:15:57.600 --> 00:15:59.200] What would you say to them?
[00:15:59.200 --> 00:16:02.840] I always say there's other ways, right?
[00:16:03.160 --> 00:16:06.840] But, you know, like, if you don't want to be the face, there's always other ways around it.
[00:15:59.840 --> 00:16:09.560] Nowadays, you can hire someone to be the face.
[00:16:09.560 --> 00:16:12.360] You can have employees be the face.
[00:16:12.360 --> 00:16:13.160] You can do so many things.
[00:16:13.160 --> 00:16:17.000] So if you're not comfortable behind the camera, that's absolutely okay.
[00:16:17.000 --> 00:16:18.920] But on the flip side, it's free.
[00:16:18.920 --> 00:16:20.360] All it costs is your time.
[00:16:20.360 --> 00:16:24.520] And as an entrepreneur, I always say, do what it takes.
[00:16:24.520 --> 00:16:36.280] I just feel like if you want to get your brand out there and you want people to learn about it, like me when starting out, I would have done anything to just an extra person to learn about poppy, right?
[00:16:36.600 --> 00:16:44.600] So for me, it's like if you can get over that and then realize that everybody's kind of doing it nowadays and that you don't look silly and it's okay.
[00:16:45.240 --> 00:16:52.280] I always also recommend getting on the platforms and spending time on them from a studying perspective.
[00:16:52.280 --> 00:17:00.760] So get on, understand what trends are trending, understand the hashtags, what songs, know how to use the platform, know how to edit in the apps.
[00:17:00.760 --> 00:17:04.680] It's really not that hard to learn how to do a green screen, right?
[00:17:04.680 --> 00:17:06.760] I could show you five minutes.
[00:17:06.760 --> 00:17:15.960] There's been times where I'll be on stage to like thousands of people and I'll make three TikToks on stage in under two minutes to show people how eye-opening and easy it is.
[00:17:15.960 --> 00:17:18.280] And that really you are just holding yourself back.
[00:17:18.280 --> 00:17:21.880] And then some people also think it has to be really perfect before you get on.
[00:17:21.880 --> 00:17:25.960] So I'm always like, hey, I had some other day was like, I don't know, I think I'm about to go through a rebrand.
[00:17:25.960 --> 00:17:26.760] So I'll start afterwards.
[00:17:26.840 --> 00:17:28.120] I said, no, start now.
[00:17:28.120 --> 00:17:30.280] Take them through that rebrand with you.
[00:17:30.280 --> 00:17:35.640] Have your community vote because then at the end of it, when you finally present the brand, they're going to be like cheering with you.
[00:17:35.640 --> 00:17:38.920] And that's just so much one, more fun to have a community.
[00:17:38.920 --> 00:17:43.080] And two, you can always say tomorrow and then you'll never start.
[00:17:43.720 --> 00:17:44.280] Absolutely.
[00:17:44.360 --> 00:17:45.000] Could not agree more.
[00:17:46.080 --> 00:17:51.920] What other marketing trends are you seeing right now that are really working for your business?
[00:17:51.920 --> 00:17:54.240] Yeah, I think it just depends on scale.
[00:17:54.240 --> 00:18:00.240] So for us, a really big piece that we're seeing goes into building the brand.
[00:18:00.240 --> 00:18:02.400] So like I said, I don't want to just be a soda.
[00:18:02.400 --> 00:18:04.080] So what are some other things we can do?
[00:18:04.080 --> 00:18:12.800] So we have like our own, I'm actually like wearing one right now, our own apparel line that's built something of its own beast.
[00:18:13.120 --> 00:18:20.560] I once again became kind of obsessed early on with not just using a Bell and Canvas shirt or like a random whatever.
[00:18:20.560 --> 00:18:22.080] And I, so we cut, so die.
[00:18:22.080 --> 00:18:23.680] It's fully integrated into it.
[00:18:23.680 --> 00:18:26.160] We have like a head of product development of apparel.
[00:18:26.160 --> 00:18:27.040] We have designers.
[00:18:27.040 --> 00:18:30.240] We have a whole team that designs like our apparel line.
[00:18:30.240 --> 00:18:31.840] And you could be like, why are we doing that?
[00:18:31.840 --> 00:18:34.080] Because it's like, it's part, it's for our community.
[00:18:34.080 --> 00:18:36.000] It's for influencer drops.
[00:18:36.000 --> 00:18:40.880] It's all of these extra things that people are like, oh, I don't want to spend time on or money, right?
[00:18:40.880 --> 00:18:41.600] What are those things?
[00:18:41.600 --> 00:18:48.800] Maybe you can't do that, but what are the other things that you can do to get people to feel like they're part of what you're building?
[00:18:48.960 --> 00:18:52.400] We always have like three C's at Poffee that I like live by if they don't hit them.
[00:18:52.400 --> 00:18:53.680] It's like community first.
[00:18:53.680 --> 00:18:54.640] Like that's number one.
[00:18:54.640 --> 00:18:55.680] Is our community going to get it?
[00:18:55.680 --> 00:18:56.480] Do they love it?
[00:18:56.480 --> 00:18:58.960] Social community, our ecosystem.
[00:18:58.960 --> 00:19:00.800] Is it move at the speed of culture?
[00:19:00.800 --> 00:19:02.800] So community and culture, right?
[00:19:02.800 --> 00:19:05.200] Is it make sense when we do these drops?
[00:19:05.200 --> 00:19:11.600] Our last one, we did it during New York Fashion Week because culturally that is a huge tentpole within everyone is the who's who's in there.
[00:19:11.600 --> 00:19:12.640] Our community was there.
[00:19:12.640 --> 00:19:14.880] And then is it really creative and disruptive?
[00:19:14.880 --> 00:19:20.240] So community, culture, and creative versus, hey, here's a soda, drink it.
[00:19:20.240 --> 00:19:21.680] It's very different.
[00:19:21.680 --> 00:19:28.880] So for us, it's like the apparel has been, for example, a really fun piece or an extension of that our mailers, right?
[00:19:28.880 --> 00:19:35.960] Those are things that you can do or just showing up, talking, do a meetup, like just do something like in real life as well.
[00:19:36.120 --> 00:19:41.320] There's just so many things I think you can pull the levers on if you don't have the budgets to do other stuff too.
[00:19:41.320 --> 00:20:01.080] That is really great advice and something that we always say to our clients at Social Fly is be grounded in what your mission is and what you're looking to do and think through every piece of content and make sure that it's like really achieving a purpose and you're not posting for the sake of posting.
[00:20:01.080 --> 00:20:02.760] So love that advice.
[00:20:02.760 --> 00:20:08.520] How would you say that your role and what you're doing at the company has evolved since you started?
[00:20:08.520 --> 00:20:12.280] What are you focused on most now and what are you most obsessed about?
[00:20:12.280 --> 00:20:13.000] So interesting.
[00:20:13.000 --> 00:20:15.480] Yeah, because I mean, four years ago, it was two employees.
[00:20:15.480 --> 00:20:16.520] It was me and my husband.
[00:20:16.520 --> 00:20:18.840] And now we have over 200.
[00:20:18.840 --> 00:20:24.280] And as a founder and my ego has had to change quite a bit over the years, right?
[00:20:24.280 --> 00:20:25.400] I never ran a team.
[00:20:25.400 --> 00:20:27.960] I did not know how to manage people.
[00:20:27.960 --> 00:20:34.760] I had to learn to give up control of things that other people are better at, right?
[00:20:34.760 --> 00:20:38.760] So I think, for example, we run a CEO and a CMO and all of these people.
[00:20:38.760 --> 00:20:45.560] And once you're part of those decisions and on the other side of it, it feels really rewarding to continue to see the business grow.
[00:20:45.560 --> 00:20:49.400] And you guys all kind of as a team are doing it versus individuals.
[00:20:49.400 --> 00:20:52.120] So I think a lot of entrepreneurs, they want their credit.
[00:20:52.280 --> 00:20:57.960] At the end of the day, it's like your ego talking, whereas it's like what I get the most joy is when I see other people succeed.
[00:20:57.960 --> 00:20:59.320] And I know that sounds like corny.
[00:20:59.320 --> 00:21:03.720] Oh my gosh, like everyone says that, but it was really hard for me to personally get there, right?
[00:21:03.720 --> 00:21:05.400] I had to get like coaches to work through it.
[00:21:05.400 --> 00:21:05.960] I had to learn.
[00:21:05.960 --> 00:21:06.840] There was like cries.
[00:21:06.840 --> 00:21:07.560] There was tears.
[00:21:07.560 --> 00:21:08.280] Like, I was like, what?
[00:21:08.280 --> 00:21:09.640] I have to give this up, right?
[00:21:09.640 --> 00:21:18.720] I'm not saying it's all peachy and roses, but if you truly can get through that and allow people to help you and kind of get there and let go of the reins, they will fail.
[00:21:18.720 --> 00:21:19.600] Let's be real.
[00:21:14.840 --> 00:21:22.240] Like, they're going to fail along the way, but they learn from it.
[00:21:22.480 --> 00:21:27.680] So, it's always the crazy stuff that I think people are like, do this, do that, work it, you know, learn.
[00:21:27.680 --> 00:21:29.520] But it's, there really is a lot of truth to that.
[00:21:29.520 --> 00:21:33.600] And I'm very much a realist and like, ugh, I'll see it when I believe it.
[00:21:33.600 --> 00:21:35.600] So, that I feel like has changed, right?
[00:21:35.600 --> 00:21:36.960] I used to do everything.
[00:21:36.960 --> 00:21:44.800] Now, my main focus, since I've come out of that and with learning, is culture is a really big piece that's important to me at Poppy.
[00:21:44.800 --> 00:21:56.480] So, still being very heavily involved with our team, from town halls to national meetings, to I meet every employee as they come on, you know, on a call.
[00:21:56.480 --> 00:22:02.320] Like, how do they entrepreneurial, digital-first, ingrained who Poppy is?
[00:22:02.640 --> 00:22:04.960] How is that in every single employee?
[00:22:04.960 --> 00:22:10.240] And I do run our creative and our brand, but I am the face of the company.
[00:22:10.240 --> 00:22:12.080] So, that's an interesting balance.
[00:22:12.080 --> 00:22:20.480] It's like a 50-50 kind of a balance of I'm the face, I'm out there, I'm creating content, but I'm also running a department.
[00:22:20.800 --> 00:22:22.400] So, the team knows it.
[00:22:22.400 --> 00:22:28.480] The balance of it is a little bit tough, but we've learned to adapt and support me in this role.
[00:22:28.480 --> 00:22:33.120] And I think it's really beautiful to kind of see that happen.
[00:22:33.440 --> 00:22:42.400] What are some of the things that you do in your onboarding process with new employees to really get that buy-in for the team culture and performance?
[00:22:42.400 --> 00:22:44.880] Any tips you can share with our entrepreneurs?
[00:22:44.880 --> 00:22:46.080] Oh my gosh, I love that.
[00:22:46.080 --> 00:22:50.800] So, usually, if someone's onboarded, we'll send them like a welcome packet and not just like an email.
[00:22:50.800 --> 00:22:53.920] They'll usually get like some of our swag and our hats.
[00:22:53.920 --> 00:22:58.800] And obviously, you'll get they'll get like logins to get free poppy monthly.
[00:22:58.800 --> 00:23:04.760] And then, on top of it, we'll do like onboarding where we come on and I run you through the story.
[00:23:04.760 --> 00:23:07.480] I'll run you through the core values and the mission.
[00:23:07.480 --> 00:23:10.440] And if you know, I can't do it, we have my husband do it, right?
[00:23:10.440 --> 00:23:13.880] It's like have a, I think having like a touch point with the founders.
[00:23:13.880 --> 00:23:18.280] I mean, as we're growing, just for context, we hired 100 people this year.
[00:23:18.600 --> 00:23:19.480] It's a lot of people.
[00:23:20.360 --> 00:23:21.000] A lot of people.
[00:23:21.320 --> 00:23:22.680] 50 people a week.
[00:23:23.000 --> 00:23:24.120] It's a lot, right?
[00:23:24.120 --> 00:23:26.760] And we'll probably hire another 150 next year, right?
[00:23:26.760 --> 00:23:28.760] We're continually growing.
[00:23:28.760 --> 00:23:35.320] So pausing to spend that time makes an importance to our culture and who we are at Poppy.
[00:23:35.320 --> 00:23:37.800] And then spending time quarterly to get to know each other.
[00:23:38.120 --> 00:23:41.880] We fly everybody out once a year to meet in person.
[00:23:41.960 --> 00:23:44.600] We spend three days of team building, learning.
[00:23:44.600 --> 00:23:51.640] I hate when people fly people out to do something, a meetup, and you spend two days in the room looking at PowerPoints.
[00:23:51.640 --> 00:23:53.320] Like, no, we did bowling.
[00:23:53.320 --> 00:23:54.360] We went kayaking.
[00:23:54.360 --> 00:23:56.120] We had axe throwing.
[00:23:56.120 --> 00:23:57.400] We did a game show.
[00:23:57.400 --> 00:24:00.200] I make everyone make TikToks, literally.
[00:24:00.200 --> 00:24:02.120] I mean, we, it's part of the agenda.
[00:24:02.120 --> 00:24:06.600] We'll be like our sales session and then it's an hour of TikToks.
[00:24:06.600 --> 00:24:11.160] It's just like having fun, I think, gets lost as you grow in a company.
[00:24:11.160 --> 00:24:12.920] So just don't lose that fun.
[00:24:12.920 --> 00:24:16.760] How do you plan a trip for 200 people?
[00:24:16.760 --> 00:24:18.120] Where did you do it?
[00:24:18.120 --> 00:24:21.000] That to me seems like such a big undertaking.
[00:24:21.320 --> 00:24:26.360] What's funny is like a year ago, we brought like in someone to help and it was like a party planner and it was like this whole thing.
[00:24:26.360 --> 00:24:29.560] And honestly, I'm particular.
[00:24:29.560 --> 00:24:33.080] So this last year, we did it with like a committee.
[00:24:33.080 --> 00:24:37.480] So, we have like a committee, and then everyone has roles and responsibilities.
[00:24:37.480 --> 00:24:45.840] But I mean, if you see what we do at Poppy in real life, I fundamentally would not feel good if we do this like crazy event for New York Fashion Week.
[00:24:45.840 --> 00:24:50.000] We have 50 Cent perform, and all the hottest, coolest people are there, and the swags create and all this.
[00:24:44.920 --> 00:24:51.760] And then our employees show up to like a holiday in.
[00:24:52.240 --> 00:25:01.360] So, for me, I want them to have the same experience and have swag drops and get customized everything and just feel like they're a little influencer for a weekend.
[00:25:01.360 --> 00:25:06.160] So, we put on a lot of the same teams that plan like our events externally.
[00:25:06.160 --> 00:25:09.680] We put them in the committee to let our employees feel that way.
[00:25:09.680 --> 00:25:10.720] I think it's really important.
[00:25:10.720 --> 00:25:16.160] And honestly, our CEO, Chris Hall, he's one of the best people leaders I think I've ever seen.
[00:25:16.160 --> 00:25:18.800] And he has so much experience in this and supports it.
[00:25:18.800 --> 00:25:25.840] So, he was in the military, which a lot of like people don't know the org structure and everything when it comes to leadership.
[00:25:25.840 --> 00:25:28.800] A lot of it really is from like military basics.
[00:25:28.800 --> 00:25:39.360] And so, he came in, he worked his way up from HR all the way up to CEO over his career and has been such a great mentor for me and learning how to be a good leader.
[00:25:39.360 --> 00:25:40.960] So, I think we, you know, there's a lot.
[00:25:40.960 --> 00:25:43.200] It's not just me at the end of the day.
[00:25:43.200 --> 00:25:48.160] Team really is everything, and you can't grow a big business without one.
[00:25:48.160 --> 00:25:49.760] That is for sure.
[00:25:50.080 --> 00:25:57.760] What has been the hardest part and the biggest challenges over the past year of growing your business this quickly?
[00:25:57.760 --> 00:26:01.680] I think it's like what you said: we're growing our business really quickly.
[00:26:01.680 --> 00:26:05.120] It's like not normal.
[00:26:05.120 --> 00:26:14.960] Just scaling manufacturing, scaling team, scaling where some people can't handle the fast-paced growth that we're at, right?
[00:26:14.960 --> 00:26:17.920] And understanding that and helping people adapt.
[00:26:17.920 --> 00:26:24.080] So, I think for me, it's been a challenge of I used to want to do every little thing, right?
[00:26:24.080 --> 00:26:25.200] And it had to be perfect.
[00:26:25.200 --> 00:26:28.000] And up till the last minute, we have to get really far ahead.
[00:26:28.000 --> 00:26:30.120] Like, we're talking like 2026 now.
[00:26:29.680 --> 00:26:37.080] So, like, kind of what keeps me up at night is changing and being so planned and like agendas and PowerPoints.
[00:26:37.480 --> 00:26:39.880] Like, it's so corporate that we lose who we are.
[00:26:39.880 --> 00:26:42.920] So, always being aware of that and with the balance.
[00:26:42.920 --> 00:26:50.680] But that's the kind of thing that's like really challenging is when there's no playbook with this kind of growth, we're kind of writing the book.
[00:26:50.920 --> 00:27:01.160] I think I'm just trying to think of like you really could only liken us to like crazy other adjacent things like Ubers of the world and like those type of things.
[00:27:01.160 --> 00:27:03.640] We're not in four years, it's crazy.
[00:27:03.640 --> 00:27:08.120] So, yeah, growing is it's tough while keeping culture.
[00:27:08.440 --> 00:27:14.600] What are some of the big mistakes that you made over the past four years that you could share with us?
[00:27:15.480 --> 00:27:16.520] So many.
[00:27:16.520 --> 00:27:20.840] For me, it's not having that work-life balance for me.
[00:27:20.840 --> 00:27:23.960] So, like, on the personal side, then I'll speak to the business side.
[00:27:23.960 --> 00:27:28.040] I have three kids: I have a two-year-old, a six-year-old, and an eight-year-old.
[00:27:28.040 --> 00:27:38.360] And I used to just say yes to everything because the fight of an entrepreneur where you just can't say no meant that I traveled a lot.
[00:27:38.360 --> 00:27:44.600] And just for context, my last baby, by the time he was six months old, had been on a flight with me like over 20 times.
[00:27:44.600 --> 00:27:51.160] And this year, I probably spent three months out of the year in New York and across Canada and like all of these like crazy places.
[00:27:51.160 --> 00:28:01.160] So, I think like understanding through growth how to have that balance and to be kind to yourself has been a really big learning for me as an entrepreneur.
[00:28:01.160 --> 00:28:09.080] Whereas, you just you you get on this like grind that you just like feel like you have to win, you have to win, you have to win, and then like being like stopping and being like, It's okay.
[00:28:09.080 --> 00:28:11.720] Self-care, I'm not very good at that.
[00:28:12.040 --> 00:28:14.120] What do you do for self-care now?
[00:28:14.120 --> 00:28:23.040] And have you made a like a decision making process of like what you will say yes to now to make sure you're taking care of yourself Self-care for me is not what most people would say.
[00:28:23.040 --> 00:28:24.640] I don't get up early to meditate.
[00:28:24.640 --> 00:28:25.840] I work out when I can.
[00:28:25.840 --> 00:28:30.560] It's, I'm not like one of those like release, I have to go to yoga, but like, I love a yoga class.
[00:28:30.560 --> 00:28:36.800] For me, it's sitting on the couch with popcorn in a movie, snuggled up with my babies.
[00:28:36.800 --> 00:28:39.360] And a lot of people are like, you want your kids like, get off me.
[00:28:39.360 --> 00:28:40.480] I'm not home enough.
[00:28:40.480 --> 00:28:46.080] So for this stage or era of my life, that's self-care of just snuggling with my children.
[00:28:46.080 --> 00:28:47.680] You know, I get my nails done.
[00:28:47.680 --> 00:28:50.800] I love getting my hair done and I love shopping.
[00:28:50.800 --> 00:28:52.080] Typical things, right?
[00:28:52.080 --> 00:28:54.800] Like those all bring me so much joy.
[00:28:54.800 --> 00:29:05.440] But honestly, just being a mom and going to soccer games and going to church on Sunday and doing all of these things that just kind of keep me grounded are really important that I have lost that balance.
[00:29:05.440 --> 00:29:07.680] So, and how do I say no to things?
[00:29:08.000 --> 00:29:10.640] It's does it, is it going to really move the needle?
[00:29:10.640 --> 00:29:18.160] Is it going to really impact for me to go and do this and be this conference center speaking to these 3,000 people?
[00:29:18.160 --> 00:29:20.960] Is that better for them or is that okay with me?
[00:29:20.960 --> 00:29:22.320] Or is that good for me?
[00:29:22.560 --> 00:29:23.120] It's hard.
[00:29:23.120 --> 00:29:26.000] You have to assess situation by situation.
[00:29:26.000 --> 00:29:27.680] Yeah, it's really hard.
[00:29:27.680 --> 00:29:32.800] And, you know, as someone who's also a mom, I have a five-year-old little girl and I think the same way.
[00:29:32.800 --> 00:29:38.000] You know, I, of course, I want to go be out and do absolutely everything, but you can't.
[00:29:38.000 --> 00:29:39.680] Like, it's just not realistic.
[00:29:39.680 --> 00:29:48.400] And what are the things that are going to be needle moving and, you know, help the business move forward or help whoever you're going to speak in front of?
[00:29:48.400 --> 00:29:52.560] But you really have to be very cognizant with those decisions.
[00:29:52.560 --> 00:29:54.240] Otherwise, you'll never be home.
[00:29:54.240 --> 00:29:54.960] Never be home.
[00:29:54.960 --> 00:29:59.120] But I do love this digital era, how we get to be here right now talking.
[00:29:59.120 --> 00:30:00.920] Like, I live for that.
[00:30:00.920 --> 00:30:03.080] You didn't have to fly all the way to Florida.
[00:29:59.920 --> 00:30:04.600] Although Courtney's in New York right now, too.
[00:30:04.760 --> 00:30:08.920] So we both moved down here and we did the pandemic Florida 2020 move.
[00:30:08.920 --> 00:30:09.480] So.
[00:30:09.480 --> 00:30:10.120] Oh, fun.
[00:30:10.120 --> 00:30:10.360] Yeah.
[00:30:10.360 --> 00:30:14.360] Now the humidity, you're probably second-guessing yourself, but you know.
[00:30:14.360 --> 00:30:15.640] I will never complain.
[00:30:15.640 --> 00:30:19.560] I've told myself I will never complain about the heat because I'm allergic to snow.
[00:30:19.560 --> 00:30:23.720] So what tips do you have for people to say no?
[00:30:23.720 --> 00:30:24.600] Like, what do you say?
[00:30:24.600 --> 00:30:31.960] I always find that it's so hard, like you said before, to say no, especially because entrepreneurship can be really fun.
[00:30:31.960 --> 00:30:37.160] And it's so hard to say no to these amazing opportunities, which I'm sure you get all the time.
[00:30:37.480 --> 00:30:47.160] I think for me, is it something I'm doing because I want recognition, or am I doing this for what's best for the business?
[00:30:47.160 --> 00:30:53.240] Is I think a really big piece because, like, if you're going, for example, next week is Thanksgiving.
[00:30:53.240 --> 00:30:55.880] We're going to LA to go spend it with my sister.
[00:30:55.880 --> 00:30:57.160] And I was really excited.
[00:30:57.160 --> 00:31:00.040] I took PTO and I'm like, I'm taking the week off.
[00:31:00.040 --> 00:31:09.240] One opportunity came up for Monday for me to go meet up with a celebrity to shoot some like thing that I was just like, oh my gosh, this is so cool.
[00:31:09.240 --> 00:31:10.440] I get to meet them and do this.
[00:31:10.440 --> 00:31:17.640] And I kept thinking, like, I'm doing this because it's cool that I'm with the celebrity, but I don't know if this is going to really move the needle for the business.
[00:31:17.640 --> 00:31:25.800] And taking that step back of being like, oh, you know, I'm just going to spend time with my family this week because I committed to PTO, like going through those scenarios, like, right?
[00:31:25.800 --> 00:31:26.840] Like, is it for me?
[00:31:26.840 --> 00:31:28.040] Is it selfish?
[00:31:28.040 --> 00:31:28.840] Is it ego?
[00:31:28.840 --> 00:31:30.840] Because you want to be cool and be with a celebrity?
[00:31:30.840 --> 00:31:34.680] Or if it was different, if it was like, Poppy needs this, like, do it.
[00:31:34.680 --> 00:31:36.440] I would have been like 100%.
[00:31:36.440 --> 00:31:40.120] So I think it's like intention is like a good grounding thing for me.
[00:31:40.120 --> 00:31:47.840] I think it's really important through growth to stay humble, to understand that my shit doesn't stink and that I'm a normal human being.
[00:31:44.600 --> 00:31:52.000] And I think that like helps just a business and honestly in life.
[00:31:52.320 --> 00:31:56.480] And I think it comes across through the company and through the brand and who we are.
[00:31:56.480 --> 00:31:58.160] And it's like a core value.
[00:31:58.160 --> 00:32:07.520] So I don't know, I will say it's easy to get swept up and stuff or a big event or like you might have been somewhere and be like, you get invited to this really cool little whatever Met Gala.
[00:32:07.520 --> 00:32:08.320] Who knows?
[00:32:08.320 --> 00:32:13.040] And I'm like, am I doing this for Poppy or is it because of my selfish ego?
[00:32:13.040 --> 00:32:15.280] So I don't know, easier said than done.
[00:32:15.280 --> 00:32:16.400] What do you say in the email?
[00:32:16.400 --> 00:32:19.680] Like, how do you actually say no in the email back to say no?
[00:32:19.680 --> 00:32:20.640] Okay, I'm the worst.
[00:32:20.640 --> 00:32:22.800] I have like my team do it now.
[00:32:23.440 --> 00:32:24.960] Hey, delegation.
[00:32:25.840 --> 00:32:29.360] Because then on top of it, you want to keep the relationships and stuff.
[00:32:29.360 --> 00:32:32.720] But I mean, I don't say no to say no either.
[00:32:32.720 --> 00:32:40.160] But I do feel like the era of saying no and high impact is really important for just like your health.
[00:32:40.160 --> 00:32:41.440] Absolutely.
[00:32:41.440 --> 00:32:48.000] All right, Allison, tell me all of your favorite business tools that you've used over the past few years to help grow your business.
[00:32:48.000 --> 00:32:50.320] Oh my goodness, why we're all here.
[00:32:50.320 --> 00:32:55.760] Social media obviously is a really easy one to speak to, but I think process.
[00:32:55.760 --> 00:33:06.400] So there's like a couple of like, I don't know what it's called and we're like the three C's, the three P's, but it's like people, platform, and process is really important to get those things in place ahead of time.
[00:33:06.400 --> 00:33:08.800] So it's like that plan and preparedness.
[00:33:08.800 --> 00:33:14.400] Where if you would have met me two years ago, I'd have been like, ew, an agenda, you're so annoying.
[00:33:14.400 --> 00:33:16.000] Oh, I have to write an email.
[00:33:16.000 --> 00:33:16.640] No.
[00:33:16.640 --> 00:33:28.000] So I think for tools for success, especially with social media, I don't know what you guys use, but I love, we love like Dash Hudson and Tribe and planning within Airtables and Asana.
[00:33:28.000 --> 00:33:31.720] And, you know, a lot of these things keep us sane within our growth.
[00:33:32.040 --> 00:33:37.800] I used to love Slack, but we moved over to Teams and everyone hates Teams, apparently.
[00:33:37.800 --> 00:33:40.360] Nobody loves it, but we use it constantly.
[00:33:40.360 --> 00:33:53.000] But on the creative side, having tools like ring lights, having your ability to constantly be doing content at all times, I think now is an essential for most businesses, right?
[00:33:53.240 --> 00:34:04.680] To have a place where you can create and be different and do things, I think is a really big tool, especially for young people, like where you're putting something on your resume.
[00:34:04.680 --> 00:34:12.200] Like if you put on there that you know how to use these social platforms, we're going to probably look at that over other people when it comes to the marketing creative side, right?
[00:34:12.200 --> 00:34:13.240] If you're in finance, it's okay.
[00:34:13.240 --> 00:34:13.640] Don't worry.
[00:34:13.960 --> 00:34:15.720] You don't need to know how to use TikTok.
[00:34:15.720 --> 00:34:20.200] But I think people undervalue and under look at that when it comes to growth.
[00:34:20.200 --> 00:34:25.800] What would you say is your biggest secret, something that you've never shared with anyone before?
[00:34:26.120 --> 00:34:27.720] Oh no.
[00:34:28.040 --> 00:34:29.880] In business or online?
[00:34:30.200 --> 00:34:31.880] Your biggest business secret.
[00:34:31.880 --> 00:34:33.720] Unless you have something you want to reveal today.
[00:34:34.600 --> 00:34:36.840] I'll take all the life lessons I can get.
[00:34:36.840 --> 00:34:38.440] No, totally.
[00:34:38.440 --> 00:34:51.000] You know, my favorite, my favorite quote is from the amazing Chris Jenner, who's like, to me, the most amazing businesswoman that people do not even get how baller she is.
[00:34:51.000 --> 00:34:53.720] If you get no, you're talking to the wrong person.
[00:34:54.040 --> 00:35:00.360] And I used to hear that saying, and I would say, oh, well, then if I get no, I'm just going to get yes.
[00:35:00.360 --> 00:35:02.440] I'm going to do whatever it takes to get that yes.
[00:35:02.440 --> 00:35:05.880] And I'm going to bulldoze and go and get that yes, right?
[00:35:06.200 --> 00:35:09.560] And say yes, figure it out later type of mentality.
[00:35:09.560 --> 00:35:17.280] But over the last few few years within growth of like me personally and through business, I've learned to look at it differently.
[00:35:17.280 --> 00:35:20.080] Where it's like if you get no, you're talking to the wrong person.
[00:35:20.080 --> 00:35:23.040] But then, how do you get to that yes without bulldozing?
[00:35:23.040 --> 00:35:26.400] How do you get there with being a little bit kinder and working through the team?
[00:35:26.400 --> 00:35:37.520] And yeah, you might have to go around a person or two, but once you kind of get to that yes, if you're not bulldozing and just doing it because it's my way, it's usually more effective.
[00:35:37.520 --> 00:35:39.520] It's usually more long-lasting.
[00:35:39.520 --> 00:35:45.120] And the team takes ownership and feels like they're part of the process, but I still get the yes.
[00:35:45.120 --> 00:35:51.760] Allison, I just, as you're saying that, I literally just wrote that down and I'm putting that as my screensaver on my phone.
[00:35:51.760 --> 00:35:52.640] I love that.
[00:35:52.640 --> 00:35:54.480] If you get no, you're talking to the wrong person.
[00:35:54.480 --> 00:35:56.240] You just gave me so many ideas.
[00:35:56.240 --> 00:36:02.240] And as soon as we get off this podcast, I'm going to have a conversation with someone on my team to encourage them to go talk to someone else for something.
[00:36:02.240 --> 00:36:03.920] So thank you, Allison.
[00:36:03.920 --> 00:36:04.320] Yes.
[00:36:04.320 --> 00:36:06.240] And then, yeah, I love that.
[00:36:06.240 --> 00:36:08.720] It's my favorite quote of all time.
[00:36:08.720 --> 00:36:09.280] Yes.
[00:36:09.280 --> 00:36:12.080] And if you, if you know Chris, we'd love to have her on this podcast.
[00:36:12.080 --> 00:36:14.240] So tell her she can come on anytime.
[00:36:14.240 --> 00:36:15.840] She's so iconic.
[00:36:15.840 --> 00:36:16.640] She's amazing.
[00:36:16.640 --> 00:36:19.840] I mean, what they have built, and it's look, it goes back to brand.
[00:36:19.840 --> 00:36:23.840] Everything you've said, right, with the Kardashians, it's brand first.
[00:36:23.840 --> 00:36:25.200] And hard work.
[00:36:25.200 --> 00:36:27.200] They are some of the hardest working people.
[00:36:27.200 --> 00:36:31.760] I mean, I see it from afar, obviously, like everybody else, but it's like, it's pretty impressive.
[00:36:31.760 --> 00:36:33.040] They're so smart.
[00:36:33.040 --> 00:36:38.880] Coming up, Allison shares the importance of empowering and mentoring women entrepreneurs.
[00:36:43.040 --> 00:36:49.520] Founders are always asking us: what has been the secret to our success building multiple seven-figure businesses?
[00:36:49.520 --> 00:36:50.880] Do you want to know how?
[00:36:50.880 --> 00:36:52.560] It's our community.
[00:36:52.560 --> 00:37:00.000] We created the Entrepreneursa League for founders like you because the most successful entrepreneurs do not navigate business alone.
[00:37:00.200 --> 00:37:05.960] We navigate the challenges and opportunities with the support of people we know, love, and trust.
[00:37:05.960 --> 00:37:09.880] The relationships you build in business will be the key to your success.
[00:37:09.880 --> 00:37:11.960] Trust me, it's how we've done it.
[00:37:11.960 --> 00:37:17.640] And I'm giving you access to everything we've used to grow and scale our businesses over the past decade.
[00:37:17.640 --> 00:37:22.040] Plus, you're going to meet your new best friends in business right inside the community.
[00:37:22.040 --> 00:37:44.440] Our members have access to everything we've used to grow our businesses over the past 10 plus years, from in-person events to virtual events, business education, funding resources, office hours with myself and other top founders in your industry, press opportunities, and access to our community platform where you can instantly get all of your business questions answered.
[00:37:44.440 --> 00:37:51.160] You can join us in the community over at refer.entrepranista.com forward slash join us.
[00:37:51.160 --> 00:37:56.920] That's refer.entrepranista.com forward slash join us to join the community.
[00:37:56.920 --> 00:38:00.280] Or head to the show notes right now and tap the link to join.
[00:38:00.280 --> 00:38:02.600] I cannot wait to meet you.
[00:38:03.240 --> 00:38:06.600] Allison, what does being an entrepreneur mean to you?
[00:38:06.840 --> 00:38:10.760] I think this is the era of female entrepreneurs.
[00:38:10.760 --> 00:38:18.040] I am so obsessed with mentoring, lifting up, talking about it, right?
[00:38:18.040 --> 00:38:22.280] And bringing awareness and this change that we're like, I feel it.
[00:38:22.280 --> 00:38:24.520] I feel it around other female entrepreneurs that I'm talking to.
[00:38:24.520 --> 00:38:29.560] It's like this, it's this beautiful movement of not poor me, why me, not me.
[00:38:29.560 --> 00:38:31.160] It's, oh, this is our time.
[00:38:31.160 --> 00:38:33.880] And it's such a really, it's like a really fun place to be.
[00:38:33.880 --> 00:38:36.200] It's like, oh, it's not like, why am I not at the table?
[00:38:36.200 --> 00:38:39.560] It's like, I am at that table because of, it's our time.
[00:38:39.560 --> 00:38:41.880] And it's, it's really empowering.
[00:38:41.880 --> 00:38:51.120] I mean, just even at Poffee, we have a, I think we're like 60% female, we're like 70% female in leadership and just like women roll the world.
[00:38:51.120 --> 00:38:52.400] It is so true.
[00:38:52.400 --> 00:39:01.040] And I am so excited for you and everything you're going to continue to accomplish and so excited to have you as an entrepreneurista and part of the community.
[00:39:01.040 --> 00:39:10.640] Where can everyone find you, follow you, buy poppy, drinks and swag, all the things, share all the places and we're going to be linking out to everything in the show notes below.
[00:39:10.640 --> 00:39:14.880] So everyone on your phone right now, go tap those show notes and go follow Allison everywhere.
[00:39:14.880 --> 00:39:16.640] But yes, tell us all the places.
[00:39:16.640 --> 00:39:17.680] I love that.
[00:39:17.680 --> 00:39:23.040] So you can find us on all socials at drinkpoppy and then of course drinkpoppy.com.
[00:39:23.040 --> 00:39:26.160] And we are sold in every major retailer in the nation.
[00:39:26.160 --> 00:39:28.880] Literally, it's actually hard not to find us.
[00:39:28.880 --> 00:39:32.000] But if you can't find us, reach out and we're going to get there.
[00:39:32.000 --> 00:39:35.760] And then of course on amazon.com and we are in Canada.
[00:39:35.760 --> 00:39:40.080] So I don't know if any of your listeners are in Canada, but we're in Canada and the U.S.
[00:39:40.240 --> 00:39:45.920] and we'll continue to grow and dominate and revolutionize soda for the next generation.
[00:39:45.920 --> 00:39:46.640] Amazing.
[00:39:46.640 --> 00:39:50.000] Allison, thank you so much for being here and sharing your story.
[00:39:50.000 --> 00:39:52.560] I'm Stephanie and I'm Courtney.
[00:39:52.560 --> 00:39:56.000] And this is the best business meeting we've ever had.
[00:39:56.000 --> 00:39:57.360] Hi, Entrepreneurs.
[00:39:57.360 --> 00:39:58.400] It's Steph here.
[00:39:58.400 --> 00:40:05.440] And I hope today's episode has left you feeling inspired and with some actionable tips that you can apply to your own business.
[00:40:05.440 --> 00:40:12.800] The way we've grown our community and resources is by sharing content like this for years and asking for help along the way.
[00:40:12.800 --> 00:40:18.320] So here's where we need your help so we can continue to make as much impact as possible together.
[00:40:18.320 --> 00:40:28.040] If you can leave us a five-star review and extra credit if you share this episode on Instagram, LinkedIn, or DM it to a founder friend who would benefit from hearing it.
[00:40:28.040 --> 00:40:35.400] Not only would it mean the world to us, but you sharing this episode is going to help someone who just may need to hear what we share today.
[00:40:35.400 --> 00:40:45.160] And you know I love nothing more than giveaways and prizes, so every month I'll be giving away a one-on-one session with me to someone who has shared the episode and left a review.
[00:40:45.160 --> 00:40:48.040] So send me a personal DM over on Instagram.
[00:40:48.040 --> 00:40:52.920] I'm at Steph Jill Carton once you've done it, so you can be entered to win.
[00:40:52.920 --> 00:40:58.680] Wishing you a productive week ahead and stay tuned for another impactful episode next week.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.880 --> 00:00:05.680] Hey, Entrepreneurs, it's Steph here with a special invite just for you.
[00:00:05.680 --> 00:00:10.800] Do you want to experience what it's like to be part of our Entrepreneursa League community of founders?
[00:00:10.800 --> 00:00:12.400] Now is your chance.
[00:00:12.400 --> 00:00:21.360] You can join me this month at one of our upcoming Entrepreneursa League info sessions where I'm going to share with you all you're going to get access to when you join the community.
[00:00:21.360 --> 00:00:27.040] Plus, I'll be giving away some big bonuses that you will only be able to get access to when you attend live.
[00:00:27.040 --> 00:00:35.600] Head over to refer.entrepreneista.com forward slash info session to join us at one of our virtual info sessions this month.
[00:00:35.600 --> 00:00:40.640] That's refer.entrepranista.com forward slash info session.
[00:00:40.640 --> 00:00:44.560] Or head over to the show notes right now and tap the link to join us.
[00:00:44.560 --> 00:00:49.280] I can't wait to meet you there and learn more about you and your business.
[00:00:49.920 --> 00:00:57.840] A lot of times that work is done, but we probably spend six to eight months out of the year continuing that growth.
[00:00:57.840 --> 00:01:02.720] Every year the consumer changes, COVID changed everything, TikTok changed everything, right?
[00:01:02.720 --> 00:01:08.160] So sometimes even when you figure it out, as long as you keep your North Star, like Nike's just still saying just do it, right?
[00:01:08.160 --> 00:01:10.480] But they can't be doing what they did 20 years ago.
[00:01:10.480 --> 00:01:17.120] You always have to be evolving your brand, which I think is really important for people to understand and don't just like set it and forget it.
[00:01:25.040 --> 00:01:33.600] Allison Ellsworth is the co-founder and chief brand officer of Poppy, a revolutionary soda brand that you've probably seen in every store.
[00:01:33.600 --> 00:01:39.360] Allison created poppy in her kitchen, combining apple cider vinegar with refreshing flavors.
[00:01:39.360 --> 00:01:48.160] Gaining national attention after securing a deal on Shark Tank and then rebranding, Allison has propelled Poppy to become a top-selling beverage.
[00:01:48.160 --> 00:01:54.640] Today, Allison is dedicated to fostering community while inspiring the next generation of entrepreneurs.
[00:01:54.640 --> 00:01:59.240] Get ready to hear her story and her biggest business secrets.
[00:01:58.400 --> 00:02:04.440] Coming up, you'll hear how Allison's health journey inspired Poppy's creation.
[00:02:04.760 --> 00:02:09.640] Allison shares the transformative experience of rebranding after Shark Tank.
[00:02:09.640 --> 00:02:14.440] You'll learn all about the early days of Poppy and strategies for their rapid growth.
[00:02:14.440 --> 00:02:18.760] Allison shares the importance of authentic social media content.
[00:02:18.760 --> 00:02:24.600] And finally, you'll learn her secrets for creating work-life balance and integration.
[00:02:25.880 --> 00:02:29.400] This is the Entrepreneurista Podcast presented by Socialfly.
[00:02:29.400 --> 00:02:40.040] It's the best business meeting you'll ever have with must-hear real-life looks at how leading women in business are getting it done and what it takes to build and grow a successful company.
[00:02:40.040 --> 00:02:46.040] It's beyond the Graham with no filters, no limits, and plenty of surprises.
[00:02:46.360 --> 00:02:54.920] Allison, we are so thrilled to finally sit down with you and hear your entire entrepreneur journey and story to building Poppy.
[00:02:54.920 --> 00:03:00.440] And I feel like, unless someone has been literally living under a rock, everyone knows your brand now.
[00:03:00.440 --> 00:03:05.000] We've seen it on social media, we've seen it in the stores, it is everywhere.
[00:03:05.000 --> 00:03:07.720] But we want to hear how did you build this company?
[00:03:07.720 --> 00:03:10.440] So, thank you so much for being here with us today, Allison.
[00:03:10.440 --> 00:03:12.920] Oh my goodness, thank you so much for having me.
[00:03:12.920 --> 00:03:14.600] I appreciate it so much.
[00:03:14.600 --> 00:03:18.920] Allison, when you were growing up, did you always know you wanted to start a business one day?
[00:03:18.920 --> 00:03:20.360] Absolutely not.
[00:03:20.360 --> 00:03:25.480] I feel like most entrepreneurs don't know what they want to do.
[00:03:25.480 --> 00:03:30.120] I think for me, the biggest thing growing up is I was always told yes.
[00:03:30.120 --> 00:03:33.560] I don't ever really remember getting no's a lot.
[00:03:33.560 --> 00:03:34.680] It was like, sure, you want to do this?
[00:03:34.680 --> 00:03:35.720] Sure, sure, sure.
[00:03:35.720 --> 00:03:37.000] Explore, go do these things.
[00:03:37.000 --> 00:03:41.720] And so, I think in my life and mentality, it's always I can do anything I put my mind to.
[00:03:41.960 --> 00:03:42.840] I love that.
[00:03:42.840 --> 00:03:45.000] So, how did the idea for Poppy come together?
[00:03:45.920 --> 00:03:52.000] It's funny because with this, I definitely had a beautiful career.
[00:03:52.000 --> 00:03:55.600] I had such an amazing college experience through life.
[00:03:55.600 --> 00:04:00.160] I went right after college and started working in oil and gas research.
[00:04:00.160 --> 00:04:03.600] I met my husband at a mall in Utah.
[00:04:03.600 --> 00:04:07.600] Thank goodness, before the dating apps, right, type of situation.
[00:04:07.600 --> 00:04:11.360] So I felt like I had a really great life where I was had a career.
[00:04:11.360 --> 00:04:13.440] I met my husband, you know, we were excited.
[00:04:13.440 --> 00:04:14.960] We were going to start a family.
[00:04:14.960 --> 00:04:18.560] But while traveling, I fell ill, not like crazy out.
[00:04:18.560 --> 00:04:20.400] Like, you know how you always just like your tummy hurts.
[00:04:20.400 --> 00:04:23.840] I always call them like women problems that like nobody talks about.
[00:04:23.840 --> 00:04:27.360] And I was just desperate to just find a way to naturally heal my body.
[00:04:27.360 --> 00:04:32.160] And I did the Googling that, you know, they tell us not to do, but everyone does it.
[00:04:32.160 --> 00:04:36.480] And I just kept reading about the ingredients that you put into your body can affect the way you feel.
[00:04:36.480 --> 00:04:38.400] So I started reading nutritional labels.
[00:04:38.400 --> 00:04:42.880] I started becoming obsessed with this like health journey, but it's all about balance.
[00:04:42.880 --> 00:04:44.000] Like, don't get me wrong, girls.
[00:04:44.000 --> 00:04:46.080] Like, I still love a burger and pizza.
[00:04:46.080 --> 00:04:49.520] So it was just what can I do a little bit better?
[00:04:49.520 --> 00:04:51.840] And I discovered apple cider vinegar.
[00:04:51.840 --> 00:05:00.720] I discovered this whole world where I could heal my body through just food and working out and just like doing a little bit better every day.
[00:05:00.720 --> 00:05:05.280] But the problem was, is the stuff I was wanting, it didn't taste good, right?
[00:05:05.280 --> 00:05:07.120] There was no really product out there.
[00:05:07.120 --> 00:05:11.680] So I went to my kitchen, I created poppy or the first version of poppy.
[00:05:11.680 --> 00:05:19.920] And when I got to the point where I was like, this is so good, I became absolutely passionately obsessed with sharing it with everybody.
[00:05:19.920 --> 00:05:25.360] So much so that we took it to a local farmer's market when I was three months pregnant.
[00:05:25.360 --> 00:05:26.960] We had just bought a house.
[00:05:26.960 --> 00:05:30.760] We had the Whole Foods Buyer come by our booth and say, hey, this product's not in the grocery store.
[00:05:30.760 --> 00:05:32.600] You guys have to have this in a grocery store.
[00:05:32.600 --> 00:05:35.720] And I looked at my husband, I was like, We're maxing our credit cards out.
[00:05:29.760 --> 00:05:36.440] We are going all in.
[00:05:36.520 --> 00:05:37.560] He's like, You're crazy.
[00:05:37.560 --> 00:05:38.200] You're pregnant.
[00:05:38.200 --> 00:05:39.240] We just bought a house.
[00:05:39.240 --> 00:05:40.840] And I was like, Yep, who cares?
[00:05:40.840 --> 00:05:41.560] Let's do this.
[00:05:41.560 --> 00:05:47.960] And so I just love that because I really feel like I'm just living the American dream where I started in my kitchen.
[00:05:47.960 --> 00:05:51.560] I'm obsessed with sharing it with as many people as possible.
[00:05:51.560 --> 00:05:53.320] Definitely, yes, Elephant Room.
[00:05:53.320 --> 00:05:55.400] We went on Shark Tank and got a deal.
[00:05:55.400 --> 00:05:57.160] Spoiler alert.
[00:05:57.160 --> 00:06:01.240] But then once we went through Shark Tank, it was this thing where we had had a product.
[00:06:01.240 --> 00:06:05.080] It was something I created in my kitchen, but we were not a brand.
[00:06:05.080 --> 00:06:06.360] We didn't know who we are.
[00:06:06.360 --> 00:06:08.760] We didn't call ourselves a soda at that time.
[00:06:08.760 --> 00:06:10.840] We didn't understand packaging or whatever.
[00:06:10.840 --> 00:06:14.600] So that's kind of where the journey of poppy really started.
[00:06:14.600 --> 00:06:17.400] Tell us about some of those biggest learning lessons.
[00:06:17.400 --> 00:06:23.880] So now you went on Shark Tank, you got this deal, you had to rebrand after that experience.
[00:06:23.880 --> 00:06:28.840] What can we all learn from that experience on Shark Tank and what it led you to today?
[00:06:29.160 --> 00:06:41.640] As an entrepreneur, you spend a lot of time is what I always say: is like we were putting caps on bottles, we were manufacturing it, we were learning how to just get through to pay the bills, right?
[00:06:41.640 --> 00:06:48.760] You're so in the day-to-day that you forget what the consumer is seeing on the other side, which is the brand of it all.
[00:06:48.760 --> 00:06:55.400] And I always explain it kind of like on a larger scale where you take like two brands, like a Nike or an ASIC, right?
[00:06:55.400 --> 00:06:57.000] Nike is emotional.
[00:06:57.000 --> 00:06:58.200] It's just do it.
[00:06:58.200 --> 00:07:00.120] It's anybody can be an athlete, right?
[00:07:00.120 --> 00:07:04.280] And ASICs is probably more so like, I can feel you're running through this.
[00:07:04.760 --> 00:07:07.160] You know, you're just like, ugh, cool, it's a shoe.
[00:07:07.160 --> 00:07:18.720] But for us, not being so in the day-to-day of it and us wanting to take a second, step back, we actually, after getting a deal, decided to take nine months and do a full brand positioning.
[00:07:14.840 --> 00:07:21.120] So we were changing the name.
[00:07:21.280 --> 00:07:22.480] We named it Poppy.
[00:07:22.480 --> 00:07:24.640] So it's a playoff of Soda Pop.
[00:07:24.640 --> 00:07:25.440] It's also bright.
[00:07:25.440 --> 00:07:26.240] It's poppy.
[00:07:26.240 --> 00:07:26.880] It's fun.
[00:07:26.880 --> 00:07:28.960] It's like you want to be seen holding it.
[00:07:28.960 --> 00:07:30.560] You want to match your makeup to it, right?
[00:07:30.560 --> 00:07:34.960] We wanted to create this like really vibrant brand.
[00:07:34.960 --> 00:07:38.720] And then we go through a lot of exercises where it's funny through that process.
[00:07:38.720 --> 00:07:40.000] We're like, do we go white?
[00:07:40.000 --> 00:07:41.840] Do we go color cans?
[00:07:42.160 --> 00:07:43.120] We want to be a soda.
[00:07:43.120 --> 00:07:44.720] You have to be in a can, right?
[00:07:44.720 --> 00:07:50.320] If you want to be flavorful and your mouthwater, it has to be color and drippy and like yummy, right?
[00:07:50.320 --> 00:07:52.400] So we thought about a lot of that.
[00:07:52.400 --> 00:07:54.480] And then we thought about the word soda.
[00:07:54.800 --> 00:07:59.680] Usually when you think of the word soda, you get this emotional connection that you have to it.
[00:07:59.680 --> 00:08:07.520] So I don't know if for you guys, when you think of the word soda, does it remind you of like movies or cookouts or like, what do you think of when you think of the word soda?
[00:08:07.520 --> 00:08:09.920] I always have soda or had soda.
[00:08:09.920 --> 00:08:13.920] I don't really drink it as much as I used to when eating pizza.
[00:08:13.920 --> 00:08:16.320] So I associate it with pizza.
[00:08:16.320 --> 00:08:19.120] Yeah, I associate it with like being a kid Friday night.
[00:08:19.120 --> 00:08:21.280] You know, I didn't drink a lot of soda growing up.
[00:08:21.280 --> 00:08:28.080] And actually, like now, because my association with soda when I was younger, every time I would drink soda, like I wouldn't feel well.
[00:08:28.080 --> 00:08:31.520] So like going into adulthood, I don't drink Coca-Cola.
[00:08:31.520 --> 00:08:32.480] I don't drink Dr.
[00:08:32.480 --> 00:08:32.880] Pepper.
[00:08:32.880 --> 00:08:35.760] Like I don't drink any of it because it never made me feel great.
[00:08:35.760 --> 00:08:37.760] No, and that's exactly our positioning.
[00:08:37.760 --> 00:08:42.640] So going through it, it's like we all have this like emotional connection or memory or like an instance, right?
[00:08:42.640 --> 00:08:44.960] But like soda is a dirty word now.
[00:08:44.960 --> 00:08:53.200] And so really our positioning at Poppy is we give you the freedom to love soda again at its best without all the sugar or the bad ingredients.
[00:08:53.200 --> 00:08:55.920] And it's just like really freeing.
[00:08:55.920 --> 00:09:10.520] Once we kind of figured out this like special sweet spot of who the brand was, which is like our purpose and our mission at Poppy is to revolutionize soda for the next generation, everything kind of just fell into place of like everything laddering up to this mission.
[00:09:10.520 --> 00:09:15.480] So all of that work, most people when they're launching a brand, kind of skip that part.
[00:09:15.480 --> 00:09:19.400] They're just desperate to get it out into the market and they don't know who they are.
[00:09:19.400 --> 00:09:25.720] And then it comes across the consumers, they're like, wait, I don't know what these guys are trying to say, do their visuals are weird.
[00:09:25.720 --> 00:09:27.480] It doesn't all look the same.
[00:09:27.480 --> 00:09:32.760] You don't have to, you know, be intense, but just like always be working on that piece and like being brand first.
[00:09:32.760 --> 00:09:34.600] You want to be a brand and not a product.
[00:09:34.600 --> 00:09:35.720] Like I don't want to be a drink.
[00:09:35.720 --> 00:09:36.600] I don't want to be a soda.
[00:09:36.600 --> 00:09:37.720] I want to be poppy.
[00:09:37.720 --> 00:09:39.240] I want to be a brand.
[00:09:39.240 --> 00:09:41.400] So that's, I think, the biggest piece.
[00:09:41.400 --> 00:09:44.200] We launched March of 2020, right when COVID hit.
[00:09:44.200 --> 00:09:47.000] And we, even though it was COVID, we knew who we are.
[00:09:47.000 --> 00:09:51.000] And we are the fastest growing beverage in the history of beverage in four years.
[00:09:51.000 --> 00:09:53.160] It's been absolutely insane.
[00:09:53.160 --> 00:09:59.720] And Poppy, I will say, it's the largest beverage of its size with a female founder ever.
[00:09:59.720 --> 00:10:07.160] So it's just, there's a lot of like craziness, but I really think the foundation of it is brand and understanding who we are.
[00:10:07.160 --> 00:10:08.920] I'm so proud of you.
[00:10:08.920 --> 00:10:10.280] I barely know you.
[00:10:10.280 --> 00:10:12.280] You're doing really, really great things.
[00:10:12.280 --> 00:10:17.720] And I'm sure a lot of women, especially myself, look up to you and your success.
[00:10:17.720 --> 00:10:24.200] It sounds like spending those nine months really diving into the brand paid off.
[00:10:24.200 --> 00:10:26.040] You have a very, very strong brand.
[00:10:26.360 --> 00:10:28.840] A lot of people are talking about it on social.
[00:10:28.840 --> 00:10:33.800] Walk us through the whole process of coming up with this really incredible brand.
[00:10:33.800 --> 00:10:35.320] Yeah, it's so interesting.
[00:10:35.320 --> 00:10:39.640] I think that's also a little bit of the secret sauce at Poppy is we do everything internally.
[00:10:39.640 --> 00:10:44.960] So it's almost like with my team, we look at ourselves as like an internal creative agency.
[00:10:44.680 --> 00:10:49.120] So I have a counterpart, an incredible CMO.
[00:10:49.440 --> 00:10:54.720] We work so closely together, but through the original process, it was me and my husband.
[00:10:54.720 --> 00:10:55.920] It was like our shark.
[00:10:55.920 --> 00:10:58.320] And then like he has a counterpart named Stevie.
[00:10:58.320 --> 00:11:01.680] And she kind of has this like group of people that she works with.
[00:11:01.680 --> 00:11:07.760] So we kind of almost like pieced people together through it, but really it was us core four through that process.
[00:11:07.760 --> 00:11:17.840] But something I want to caveat is a lot of times that work is done, but we probably spend six to eight months out of the year continuing that growth, right?
[00:11:17.840 --> 00:11:22.480] Every year the consumer changes, COVID changed everything, TikTok changed everything, right?
[00:11:22.800 --> 00:11:28.240] So sometimes even when you figure it out, as long as you keep your North Star, like Nike's just still saying, just do it, right?
[00:11:28.240 --> 00:11:30.560] But they can't be doing what they did 20 years ago.
[00:11:30.560 --> 00:11:37.120] You always have to be evolving your brand, which I think is really important for people to understand and don't just like set it and forget it.
[00:11:37.120 --> 00:11:41.200] So with that work, we do that all internally at Poppy.
[00:11:41.520 --> 00:11:47.360] Up next, get ready to hear all about the marketing strategies that led to Poppy's success.
[00:11:54.640 --> 00:11:55.840] Hi, Entrepreneurs.
[00:11:55.840 --> 00:11:56.880] It's Steph here.
[00:11:56.880 --> 00:12:03.520] As a founder, I know firsthand that building a business can feel so lonely, but it doesn't have to.
[00:12:03.520 --> 00:12:08.160] And that's why we created our Entrepreneursa Founders Weekend Wealth and Wellness Retreat.
[00:12:08.160 --> 00:12:10.400] And I can't wait to meet you in person there.
[00:12:10.400 --> 00:12:24.560] So you're officially invited to join us from April 30th to May 3rd, 2026 at the stunning PGA National Resort in Palm Beach Gardens, Florida, for three transformative days of connection, collaboration, and real business growth.
[00:12:24.560 --> 00:12:34.840] This isn't just another business conference, it is a curated retreat designed to help you build authentic, lasting relationships with women who truly understand your journey.
[00:12:35.080 --> 00:12:41.880] From business panels and workshops to wellness activations and so much more, this is the room that you need to be in.
[00:12:41.880 --> 00:12:53.400] So, if you are ready to invest in yourself and your business and your vision and your next level of success, head over to entrepreneurs.com forward slash founders weekend to reserve your ticket today.
[00:12:53.400 --> 00:13:01.640] That's entrepreneur.com forward slash foundersweekend, or head over to the show notes right now and tap the invitation to reserve your ticket.
[00:13:01.640 --> 00:13:03.160] I'll see you there.
[00:13:12.920 --> 00:13:19.960] Looking back at the history of your business, and you haven't even been in business for that long and you've had such incredible growth.
[00:13:19.960 --> 00:13:30.680] Were there any key marketing decisions that you made once you aligned on the branding that really made everything go viral and changed the path of your business?
[00:13:30.680 --> 00:13:32.200] Yeah, it's so interesting.
[00:13:32.200 --> 00:13:36.920] I think when we first launched, Instagram was high gloss.
[00:13:36.920 --> 00:13:39.160] It was static images.
[00:13:39.160 --> 00:13:42.920] It had no, I don't know, authentic touch to it.
[00:13:42.920 --> 00:13:51.160] I would spend hours in Planlle or later, like all of the planning platforms and trying to figure out how it would be the most beautiful grid that you could ever think of.
[00:13:51.160 --> 00:13:55.960] And then the landscape of video kind of hit, and I became massively obsessed.
[00:13:55.960 --> 00:13:58.120] So everyone kind of didn't get it.
[00:13:58.120 --> 00:14:06.280] And so I decided I would spend like my nights and my weekends figuring out this new platform because I was like, Look, this is a whole group of people that no one's talking to.
[00:14:06.280 --> 00:14:09.320] So, we were one of the first brands to kind of get on TikTok.
[00:14:09.320 --> 00:14:13.400] And I was like, it has to be fundamentally different and we cannot be scared to test.
[00:14:13.400 --> 00:14:18.800] So, I started making, I think, like recipe videos and dancing videos.
[00:14:14.680 --> 00:14:26.080] And honestly, what worked the best is one night I sat down and I just told my story on why I started Poppy.
[00:14:26.080 --> 00:14:26.800] I will never forget.
[00:14:26.800 --> 00:14:28.000] It was a Friday night.
[00:14:28.000 --> 00:14:29.120] My hair was wet.
[00:14:29.120 --> 00:14:30.320] I just got out of the shower.
[00:14:30.320 --> 00:14:32.800] My kids were running around in the background.
[00:14:32.800 --> 00:14:35.760] I didn't shoot it twice, 13 times, 14 times, right?
[00:14:35.920 --> 00:14:37.280] I think a lot of people think they have to do.
[00:14:37.280 --> 00:14:39.440] And I hit post and I went to bed.
[00:14:39.440 --> 00:14:41.520] And I woke up the next day and it had gone viral.
[00:14:41.600 --> 00:14:45.200] And, you know, we have over 150 million views on it now.
[00:14:45.200 --> 00:14:47.440] It's just Amazon.
[00:14:47.440 --> 00:14:49.600] I think we sold 100,000 on Amazon while we're sleeping.
[00:14:49.600 --> 00:14:52.800] The grocery store was like cleared from the shelves from all the product.
[00:14:53.120 --> 00:14:59.680] And everyone was like, oh, wow, if you can just be real authentic and yourself, people actually really like it.
[00:14:59.680 --> 00:15:00.720] What is going on here?
[00:15:00.720 --> 00:15:02.000] And it was really eye-opening for us.
[00:15:02.000 --> 00:15:03.520] Now I think a lot of brands do it.
[00:15:03.520 --> 00:15:07.200] And I'm always encouraging people to get on and just be yourself.
[00:15:07.440 --> 00:15:11.680] I think that that's been a really big key to our community and what we built at Poppy.
[00:15:11.680 --> 00:15:12.800] Yeah, absolutely.
[00:15:12.800 --> 00:15:21.920] Something I speak to our members about all the time in our entrepreneurship community is the importance of building your personal brand to really help build your business.
[00:15:21.920 --> 00:15:29.120] Because as you saw and you know, people like to do business with people they know, love, and trust and whose stories they can really feel and relate to and be part of.
[00:15:29.120 --> 00:15:32.480] So when they're watching you, they're connecting with you as the founder.
[00:15:32.480 --> 00:15:34.160] And then they're like, yeah, of course I want to go buy this.
[00:15:34.160 --> 00:15:36.960] Now I know about this product, but now I know you're the founder behind it.
[00:15:36.960 --> 00:15:41.680] Like I'm going to go choose your product in the supermarket over someone else's because I'm connected to you.
[00:15:41.680 --> 00:15:48.160] So you saw very quickly like the power of the personal brand of being authentic and sharing your story.
[00:15:48.160 --> 00:15:54.800] What advice can you share to founders who are like, oh, it's so hard for me to show up on Instagram and post that?
[00:15:54.800 --> 00:15:57.600] Like, it just doesn't feel authentic to me.
[00:15:57.600 --> 00:15:59.200] What would you say to them?
[00:15:59.200 --> 00:16:02.840] I always say there's other ways, right?
[00:16:03.160 --> 00:16:06.840] But, you know, like, if you don't want to be the face, there's always other ways around it.
[00:15:59.840 --> 00:16:09.560] Nowadays, you can hire someone to be the face.
[00:16:09.560 --> 00:16:12.360] You can have employees be the face.
[00:16:12.360 --> 00:16:13.160] You can do so many things.
[00:16:13.160 --> 00:16:17.000] So if you're not comfortable behind the camera, that's absolutely okay.
[00:16:17.000 --> 00:16:18.920] But on the flip side, it's free.
[00:16:18.920 --> 00:16:20.360] All it costs is your time.
[00:16:20.360 --> 00:16:24.520] And as an entrepreneur, I always say, do what it takes.
[00:16:24.520 --> 00:16:36.280] I just feel like if you want to get your brand out there and you want people to learn about it, like me when starting out, I would have done anything to just an extra person to learn about poppy, right?
[00:16:36.600 --> 00:16:44.600] So for me, it's like if you can get over that and then realize that everybody's kind of doing it nowadays and that you don't look silly and it's okay.
[00:16:45.240 --> 00:16:52.280] I always also recommend getting on the platforms and spending time on them from a studying perspective.
[00:16:52.280 --> 00:17:00.760] So get on, understand what trends are trending, understand the hashtags, what songs, know how to use the platform, know how to edit in the apps.
[00:17:00.760 --> 00:17:04.680] It's really not that hard to learn how to do a green screen, right?
[00:17:04.680 --> 00:17:06.760] I could show you five minutes.
[00:17:06.760 --> 00:17:15.960] There's been times where I'll be on stage to like thousands of people and I'll make three TikToks on stage in under two minutes to show people how eye-opening and easy it is.
[00:17:15.960 --> 00:17:18.280] And that really you are just holding yourself back.
[00:17:18.280 --> 00:17:21.880] And then some people also think it has to be really perfect before you get on.
[00:17:21.880 --> 00:17:25.960] So I'm always like, hey, I had some other day was like, I don't know, I think I'm about to go through a rebrand.
[00:17:25.960 --> 00:17:26.760] So I'll start afterwards.
[00:17:26.840 --> 00:17:28.120] I said, no, start now.
[00:17:28.120 --> 00:17:30.280] Take them through that rebrand with you.
[00:17:30.280 --> 00:17:35.640] Have your community vote because then at the end of it, when you finally present the brand, they're going to be like cheering with you.
[00:17:35.640 --> 00:17:38.920] And that's just so much one, more fun to have a community.
[00:17:38.920 --> 00:17:43.080] And two, you can always say tomorrow and then you'll never start.
[00:17:43.720 --> 00:17:44.280] Absolutely.
[00:17:44.360 --> 00:17:45.000] Could not agree more.
[00:17:46.080 --> 00:17:51.920] What other marketing trends are you seeing right now that are really working for your business?
[00:17:51.920 --> 00:17:54.240] Yeah, I think it just depends on scale.
[00:17:54.240 --> 00:18:00.240] So for us, a really big piece that we're seeing goes into building the brand.
[00:18:00.240 --> 00:18:02.400] So like I said, I don't want to just be a soda.
[00:18:02.400 --> 00:18:04.080] So what are some other things we can do?
[00:18:04.080 --> 00:18:12.800] So we have like our own, I'm actually like wearing one right now, our own apparel line that's built something of its own beast.
[00:18:13.120 --> 00:18:20.560] I once again became kind of obsessed early on with not just using a Bell and Canvas shirt or like a random whatever.
[00:18:20.560 --> 00:18:22.080] And I, so we cut, so die.
[00:18:22.080 --> 00:18:23.680] It's fully integrated into it.
[00:18:23.680 --> 00:18:26.160] We have like a head of product development of apparel.
[00:18:26.160 --> 00:18:27.040] We have designers.
[00:18:27.040 --> 00:18:30.240] We have a whole team that designs like our apparel line.
[00:18:30.240 --> 00:18:31.840] And you could be like, why are we doing that?
[00:18:31.840 --> 00:18:34.080] Because it's like, it's part, it's for our community.
[00:18:34.080 --> 00:18:36.000] It's for influencer drops.
[00:18:36.000 --> 00:18:40.880] It's all of these extra things that people are like, oh, I don't want to spend time on or money, right?
[00:18:40.880 --> 00:18:41.600] What are those things?
[00:18:41.600 --> 00:18:48.800] Maybe you can't do that, but what are the other things that you can do to get people to feel like they're part of what you're building?
[00:18:48.960 --> 00:18:52.400] We always have like three C's at Poffee that I like live by if they don't hit them.
[00:18:52.400 --> 00:18:53.680] It's like community first.
[00:18:53.680 --> 00:18:54.640] Like that's number one.
[00:18:54.640 --> 00:18:55.680] Is our community going to get it?
[00:18:55.680 --> 00:18:56.480] Do they love it?
[00:18:56.480 --> 00:18:58.960] Social community, our ecosystem.
[00:18:58.960 --> 00:19:00.800] Is it move at the speed of culture?
[00:19:00.800 --> 00:19:02.800] So community and culture, right?
[00:19:02.800 --> 00:19:05.200] Is it make sense when we do these drops?
[00:19:05.200 --> 00:19:11.600] Our last one, we did it during New York Fashion Week because culturally that is a huge tentpole within everyone is the who's who's in there.
[00:19:11.600 --> 00:19:12.640] Our community was there.
[00:19:12.640 --> 00:19:14.880] And then is it really creative and disruptive?
[00:19:14.880 --> 00:19:20.240] So community, culture, and creative versus, hey, here's a soda, drink it.
[00:19:20.240 --> 00:19:21.680] It's very different.
[00:19:21.680 --> 00:19:28.880] So for us, it's like the apparel has been, for example, a really fun piece or an extension of that our mailers, right?
[00:19:28.880 --> 00:19:35.960] Those are things that you can do or just showing up, talking, do a meetup, like just do something like in real life as well.
[00:19:36.120 --> 00:19:41.320] There's just so many things I think you can pull the levers on if you don't have the budgets to do other stuff too.
[00:19:41.320 --> 00:20:01.080] That is really great advice and something that we always say to our clients at Social Fly is be grounded in what your mission is and what you're looking to do and think through every piece of content and make sure that it's like really achieving a purpose and you're not posting for the sake of posting.
[00:20:01.080 --> 00:20:02.760] So love that advice.
[00:20:02.760 --> 00:20:08.520] How would you say that your role and what you're doing at the company has evolved since you started?
[00:20:08.520 --> 00:20:12.280] What are you focused on most now and what are you most obsessed about?
[00:20:12.280 --> 00:20:13.000] So interesting.
[00:20:13.000 --> 00:20:15.480] Yeah, because I mean, four years ago, it was two employees.
[00:20:15.480 --> 00:20:16.520] It was me and my husband.
[00:20:16.520 --> 00:20:18.840] And now we have over 200.
[00:20:18.840 --> 00:20:24.280] And as a founder and my ego has had to change quite a bit over the years, right?
[00:20:24.280 --> 00:20:25.400] I never ran a team.
[00:20:25.400 --> 00:20:27.960] I did not know how to manage people.
[00:20:27.960 --> 00:20:34.760] I had to learn to give up control of things that other people are better at, right?
[00:20:34.760 --> 00:20:38.760] So I think, for example, we run a CEO and a CMO and all of these people.
[00:20:38.760 --> 00:20:45.560] And once you're part of those decisions and on the other side of it, it feels really rewarding to continue to see the business grow.
[00:20:45.560 --> 00:20:49.400] And you guys all kind of as a team are doing it versus individuals.
[00:20:49.400 --> 00:20:52.120] So I think a lot of entrepreneurs, they want their credit.
[00:20:52.280 --> 00:20:57.960] At the end of the day, it's like your ego talking, whereas it's like what I get the most joy is when I see other people succeed.
[00:20:57.960 --> 00:20:59.320] And I know that sounds like corny.
[00:20:59.320 --> 00:21:03.720] Oh my gosh, like everyone says that, but it was really hard for me to personally get there, right?
[00:21:03.720 --> 00:21:05.400] I had to get like coaches to work through it.
[00:21:05.400 --> 00:21:05.960] I had to learn.
[00:21:05.960 --> 00:21:06.840] There was like cries.
[00:21:06.840 --> 00:21:07.560] There was tears.
[00:21:07.560 --> 00:21:08.280] Like, I was like, what?
[00:21:08.280 --> 00:21:09.640] I have to give this up, right?
[00:21:09.640 --> 00:21:18.720] I'm not saying it's all peachy and roses, but if you truly can get through that and allow people to help you and kind of get there and let go of the reins, they will fail.
[00:21:18.720 --> 00:21:19.600] Let's be real.
[00:21:14.840 --> 00:21:22.240] Like, they're going to fail along the way, but they learn from it.
[00:21:22.480 --> 00:21:27.680] So, it's always the crazy stuff that I think people are like, do this, do that, work it, you know, learn.
[00:21:27.680 --> 00:21:29.520] But it's, there really is a lot of truth to that.
[00:21:29.520 --> 00:21:33.600] And I'm very much a realist and like, ugh, I'll see it when I believe it.
[00:21:33.600 --> 00:21:35.600] So, that I feel like has changed, right?
[00:21:35.600 --> 00:21:36.960] I used to do everything.
[00:21:36.960 --> 00:21:44.800] Now, my main focus, since I've come out of that and with learning, is culture is a really big piece that's important to me at Poppy.
[00:21:44.800 --> 00:21:56.480] So, still being very heavily involved with our team, from town halls to national meetings, to I meet every employee as they come on, you know, on a call.
[00:21:56.480 --> 00:22:02.320] Like, how do they entrepreneurial, digital-first, ingrained who Poppy is?
[00:22:02.640 --> 00:22:04.960] How is that in every single employee?
[00:22:04.960 --> 00:22:10.240] And I do run our creative and our brand, but I am the face of the company.
[00:22:10.240 --> 00:22:12.080] So, that's an interesting balance.
[00:22:12.080 --> 00:22:20.480] It's like a 50-50 kind of a balance of I'm the face, I'm out there, I'm creating content, but I'm also running a department.
[00:22:20.800 --> 00:22:22.400] So, the team knows it.
[00:22:22.400 --> 00:22:28.480] The balance of it is a little bit tough, but we've learned to adapt and support me in this role.
[00:22:28.480 --> 00:22:33.120] And I think it's really beautiful to kind of see that happen.
[00:22:33.440 --> 00:22:42.400] What are some of the things that you do in your onboarding process with new employees to really get that buy-in for the team culture and performance?
[00:22:42.400 --> 00:22:44.880] Any tips you can share with our entrepreneurs?
[00:22:44.880 --> 00:22:46.080] Oh my gosh, I love that.
[00:22:46.080 --> 00:22:50.800] So, usually, if someone's onboarded, we'll send them like a welcome packet and not just like an email.
[00:22:50.800 --> 00:22:53.920] They'll usually get like some of our swag and our hats.
[00:22:53.920 --> 00:22:58.800] And obviously, you'll get they'll get like logins to get free poppy monthly.
[00:22:58.800 --> 00:23:04.760] And then, on top of it, we'll do like onboarding where we come on and I run you through the story.
[00:23:04.760 --> 00:23:07.480] I'll run you through the core values and the mission.
[00:23:07.480 --> 00:23:10.440] And if you know, I can't do it, we have my husband do it, right?
[00:23:10.440 --> 00:23:13.880] It's like have a, I think having like a touch point with the founders.
[00:23:13.880 --> 00:23:18.280] I mean, as we're growing, just for context, we hired 100 people this year.
[00:23:18.600 --> 00:23:19.480] It's a lot of people.
[00:23:20.360 --> 00:23:21.000] A lot of people.
[00:23:21.320 --> 00:23:22.680] 50 people a week.
[00:23:23.000 --> 00:23:24.120] It's a lot, right?
[00:23:24.120 --> 00:23:26.760] And we'll probably hire another 150 next year, right?
[00:23:26.760 --> 00:23:28.760] We're continually growing.
[00:23:28.760 --> 00:23:35.320] So pausing to spend that time makes an importance to our culture and who we are at Poppy.
[00:23:35.320 --> 00:23:37.800] And then spending time quarterly to get to know each other.
[00:23:38.120 --> 00:23:41.880] We fly everybody out once a year to meet in person.
[00:23:41.960 --> 00:23:44.600] We spend three days of team building, learning.
[00:23:44.600 --> 00:23:51.640] I hate when people fly people out to do something, a meetup, and you spend two days in the room looking at PowerPoints.
[00:23:51.640 --> 00:23:53.320] Like, no, we did bowling.
[00:23:53.320 --> 00:23:54.360] We went kayaking.
[00:23:54.360 --> 00:23:56.120] We had axe throwing.
[00:23:56.120 --> 00:23:57.400] We did a game show.
[00:23:57.400 --> 00:24:00.200] I make everyone make TikToks, literally.
[00:24:00.200 --> 00:24:02.120] I mean, we, it's part of the agenda.
[00:24:02.120 --> 00:24:06.600] We'll be like our sales session and then it's an hour of TikToks.
[00:24:06.600 --> 00:24:11.160] It's just like having fun, I think, gets lost as you grow in a company.
[00:24:11.160 --> 00:24:12.920] So just don't lose that fun.
[00:24:12.920 --> 00:24:16.760] How do you plan a trip for 200 people?
[00:24:16.760 --> 00:24:18.120] Where did you do it?
[00:24:18.120 --> 00:24:21.000] That to me seems like such a big undertaking.
[00:24:21.320 --> 00:24:26.360] What's funny is like a year ago, we brought like in someone to help and it was like a party planner and it was like this whole thing.
[00:24:26.360 --> 00:24:29.560] And honestly, I'm particular.
[00:24:29.560 --> 00:24:33.080] So this last year, we did it with like a committee.
[00:24:33.080 --> 00:24:37.480] So, we have like a committee, and then everyone has roles and responsibilities.
[00:24:37.480 --> 00:24:45.840] But I mean, if you see what we do at Poppy in real life, I fundamentally would not feel good if we do this like crazy event for New York Fashion Week.
[00:24:45.840 --> 00:24:50.000] We have 50 Cent perform, and all the hottest, coolest people are there, and the swags create and all this.
[00:24:44.920 --> 00:24:51.760] And then our employees show up to like a holiday in.
[00:24:52.240 --> 00:25:01.360] So, for me, I want them to have the same experience and have swag drops and get customized everything and just feel like they're a little influencer for a weekend.
[00:25:01.360 --> 00:25:06.160] So, we put on a lot of the same teams that plan like our events externally.
[00:25:06.160 --> 00:25:09.680] We put them in the committee to let our employees feel that way.
[00:25:09.680 --> 00:25:10.720] I think it's really important.
[00:25:10.720 --> 00:25:16.160] And honestly, our CEO, Chris Hall, he's one of the best people leaders I think I've ever seen.
[00:25:16.160 --> 00:25:18.800] And he has so much experience in this and supports it.
[00:25:18.800 --> 00:25:25.840] So, he was in the military, which a lot of like people don't know the org structure and everything when it comes to leadership.
[00:25:25.840 --> 00:25:28.800] A lot of it really is from like military basics.
[00:25:28.800 --> 00:25:39.360] And so, he came in, he worked his way up from HR all the way up to CEO over his career and has been such a great mentor for me and learning how to be a good leader.
[00:25:39.360 --> 00:25:40.960] So, I think we, you know, there's a lot.
[00:25:40.960 --> 00:25:43.200] It's not just me at the end of the day.
[00:25:43.200 --> 00:25:48.160] Team really is everything, and you can't grow a big business without one.
[00:25:48.160 --> 00:25:49.760] That is for sure.
[00:25:50.080 --> 00:25:57.760] What has been the hardest part and the biggest challenges over the past year of growing your business this quickly?
[00:25:57.760 --> 00:26:01.680] I think it's like what you said: we're growing our business really quickly.
[00:26:01.680 --> 00:26:05.120] It's like not normal.
[00:26:05.120 --> 00:26:14.960] Just scaling manufacturing, scaling team, scaling where some people can't handle the fast-paced growth that we're at, right?
[00:26:14.960 --> 00:26:17.920] And understanding that and helping people adapt.
[00:26:17.920 --> 00:26:24.080] So, I think for me, it's been a challenge of I used to want to do every little thing, right?
[00:26:24.080 --> 00:26:25.200] And it had to be perfect.
[00:26:25.200 --> 00:26:28.000] And up till the last minute, we have to get really far ahead.
[00:26:28.000 --> 00:26:30.120] Like, we're talking like 2026 now.
[00:26:29.680 --> 00:26:37.080] So, like, kind of what keeps me up at night is changing and being so planned and like agendas and PowerPoints.
[00:26:37.480 --> 00:26:39.880] Like, it's so corporate that we lose who we are.
[00:26:39.880 --> 00:26:42.920] So, always being aware of that and with the balance.
[00:26:42.920 --> 00:26:50.680] But that's the kind of thing that's like really challenging is when there's no playbook with this kind of growth, we're kind of writing the book.
[00:26:50.920 --> 00:27:01.160] I think I'm just trying to think of like you really could only liken us to like crazy other adjacent things like Ubers of the world and like those type of things.
[00:27:01.160 --> 00:27:03.640] We're not in four years, it's crazy.
[00:27:03.640 --> 00:27:08.120] So, yeah, growing is it's tough while keeping culture.
[00:27:08.440 --> 00:27:14.600] What are some of the big mistakes that you made over the past four years that you could share with us?
[00:27:15.480 --> 00:27:16.520] So many.
[00:27:16.520 --> 00:27:20.840] For me, it's not having that work-life balance for me.
[00:27:20.840 --> 00:27:23.960] So, like, on the personal side, then I'll speak to the business side.
[00:27:23.960 --> 00:27:28.040] I have three kids: I have a two-year-old, a six-year-old, and an eight-year-old.
[00:27:28.040 --> 00:27:38.360] And I used to just say yes to everything because the fight of an entrepreneur where you just can't say no meant that I traveled a lot.
[00:27:38.360 --> 00:27:44.600] And just for context, my last baby, by the time he was six months old, had been on a flight with me like over 20 times.
[00:27:44.600 --> 00:27:51.160] And this year, I probably spent three months out of the year in New York and across Canada and like all of these like crazy places.
[00:27:51.160 --> 00:28:01.160] So, I think like understanding through growth how to have that balance and to be kind to yourself has been a really big learning for me as an entrepreneur.
[00:28:01.160 --> 00:28:09.080] Whereas, you just you you get on this like grind that you just like feel like you have to win, you have to win, you have to win, and then like being like stopping and being like, It's okay.
[00:28:09.080 --> 00:28:11.720] Self-care, I'm not very good at that.
[00:28:12.040 --> 00:28:14.120] What do you do for self-care now?
[00:28:14.120 --> 00:28:23.040] And have you made a like a decision making process of like what you will say yes to now to make sure you're taking care of yourself Self-care for me is not what most people would say.
[00:28:23.040 --> 00:28:24.640] I don't get up early to meditate.
[00:28:24.640 --> 00:28:25.840] I work out when I can.
[00:28:25.840 --> 00:28:30.560] It's, I'm not like one of those like release, I have to go to yoga, but like, I love a yoga class.
[00:28:30.560 --> 00:28:36.800] For me, it's sitting on the couch with popcorn in a movie, snuggled up with my babies.
[00:28:36.800 --> 00:28:39.360] And a lot of people are like, you want your kids like, get off me.
[00:28:39.360 --> 00:28:40.480] I'm not home enough.
[00:28:40.480 --> 00:28:46.080] So for this stage or era of my life, that's self-care of just snuggling with my children.
[00:28:46.080 --> 00:28:47.680] You know, I get my nails done.
[00:28:47.680 --> 00:28:50.800] I love getting my hair done and I love shopping.
[00:28:50.800 --> 00:28:52.080] Typical things, right?
[00:28:52.080 --> 00:28:54.800] Like those all bring me so much joy.
[00:28:54.800 --> 00:29:05.440] But honestly, just being a mom and going to soccer games and going to church on Sunday and doing all of these things that just kind of keep me grounded are really important that I have lost that balance.
[00:29:05.440 --> 00:29:07.680] So, and how do I say no to things?
[00:29:08.000 --> 00:29:10.640] It's does it, is it going to really move the needle?
[00:29:10.640 --> 00:29:18.160] Is it going to really impact for me to go and do this and be this conference center speaking to these 3,000 people?
[00:29:18.160 --> 00:29:20.960] Is that better for them or is that okay with me?
[00:29:20.960 --> 00:29:22.320] Or is that good for me?
[00:29:22.560 --> 00:29:23.120] It's hard.
[00:29:23.120 --> 00:29:26.000] You have to assess situation by situation.
[00:29:26.000 --> 00:29:27.680] Yeah, it's really hard.
[00:29:27.680 --> 00:29:32.800] And, you know, as someone who's also a mom, I have a five-year-old little girl and I think the same way.
[00:29:32.800 --> 00:29:38.000] You know, I, of course, I want to go be out and do absolutely everything, but you can't.
[00:29:38.000 --> 00:29:39.680] Like, it's just not realistic.
[00:29:39.680 --> 00:29:48.400] And what are the things that are going to be needle moving and, you know, help the business move forward or help whoever you're going to speak in front of?
[00:29:48.400 --> 00:29:52.560] But you really have to be very cognizant with those decisions.
[00:29:52.560 --> 00:29:54.240] Otherwise, you'll never be home.
[00:29:54.240 --> 00:29:54.960] Never be home.
[00:29:54.960 --> 00:29:59.120] But I do love this digital era, how we get to be here right now talking.
[00:29:59.120 --> 00:30:00.920] Like, I live for that.
[00:30:00.920 --> 00:30:03.080] You didn't have to fly all the way to Florida.
[00:29:59.920 --> 00:30:04.600] Although Courtney's in New York right now, too.
[00:30:04.760 --> 00:30:08.920] So we both moved down here and we did the pandemic Florida 2020 move.
[00:30:08.920 --> 00:30:09.480] So.
[00:30:09.480 --> 00:30:10.120] Oh, fun.
[00:30:10.120 --> 00:30:10.360] Yeah.
[00:30:10.360 --> 00:30:14.360] Now the humidity, you're probably second-guessing yourself, but you know.
[00:30:14.360 --> 00:30:15.640] I will never complain.
[00:30:15.640 --> 00:30:19.560] I've told myself I will never complain about the heat because I'm allergic to snow.
[00:30:19.560 --> 00:30:23.720] So what tips do you have for people to say no?
[00:30:23.720 --> 00:30:24.600] Like, what do you say?
[00:30:24.600 --> 00:30:31.960] I always find that it's so hard, like you said before, to say no, especially because entrepreneurship can be really fun.
[00:30:31.960 --> 00:30:37.160] And it's so hard to say no to these amazing opportunities, which I'm sure you get all the time.
[00:30:37.480 --> 00:30:47.160] I think for me, is it something I'm doing because I want recognition, or am I doing this for what's best for the business?
[00:30:47.160 --> 00:30:53.240] Is I think a really big piece because, like, if you're going, for example, next week is Thanksgiving.
[00:30:53.240 --> 00:30:55.880] We're going to LA to go spend it with my sister.
[00:30:55.880 --> 00:30:57.160] And I was really excited.
[00:30:57.160 --> 00:31:00.040] I took PTO and I'm like, I'm taking the week off.
[00:31:00.040 --> 00:31:09.240] One opportunity came up for Monday for me to go meet up with a celebrity to shoot some like thing that I was just like, oh my gosh, this is so cool.
[00:31:09.240 --> 00:31:10.440] I get to meet them and do this.
[00:31:10.440 --> 00:31:17.640] And I kept thinking, like, I'm doing this because it's cool that I'm with the celebrity, but I don't know if this is going to really move the needle for the business.
[00:31:17.640 --> 00:31:25.800] And taking that step back of being like, oh, you know, I'm just going to spend time with my family this week because I committed to PTO, like going through those scenarios, like, right?
[00:31:25.800 --> 00:31:26.840] Like, is it for me?
[00:31:26.840 --> 00:31:28.040] Is it selfish?
[00:31:28.040 --> 00:31:28.840] Is it ego?
[00:31:28.840 --> 00:31:30.840] Because you want to be cool and be with a celebrity?
[00:31:30.840 --> 00:31:34.680] Or if it was different, if it was like, Poppy needs this, like, do it.
[00:31:34.680 --> 00:31:36.440] I would have been like 100%.
[00:31:36.440 --> 00:31:40.120] So I think it's like intention is like a good grounding thing for me.
[00:31:40.120 --> 00:31:47.840] I think it's really important through growth to stay humble, to understand that my shit doesn't stink and that I'm a normal human being.
[00:31:44.600 --> 00:31:52.000] And I think that like helps just a business and honestly in life.
[00:31:52.320 --> 00:31:56.480] And I think it comes across through the company and through the brand and who we are.
[00:31:56.480 --> 00:31:58.160] And it's like a core value.
[00:31:58.160 --> 00:32:07.520] So I don't know, I will say it's easy to get swept up and stuff or a big event or like you might have been somewhere and be like, you get invited to this really cool little whatever Met Gala.
[00:32:07.520 --> 00:32:08.320] Who knows?
[00:32:08.320 --> 00:32:13.040] And I'm like, am I doing this for Poppy or is it because of my selfish ego?
[00:32:13.040 --> 00:32:15.280] So I don't know, easier said than done.
[00:32:15.280 --> 00:32:16.400] What do you say in the email?
[00:32:16.400 --> 00:32:19.680] Like, how do you actually say no in the email back to say no?
[00:32:19.680 --> 00:32:20.640] Okay, I'm the worst.
[00:32:20.640 --> 00:32:22.800] I have like my team do it now.
[00:32:23.440 --> 00:32:24.960] Hey, delegation.
[00:32:25.840 --> 00:32:29.360] Because then on top of it, you want to keep the relationships and stuff.
[00:32:29.360 --> 00:32:32.720] But I mean, I don't say no to say no either.
[00:32:32.720 --> 00:32:40.160] But I do feel like the era of saying no and high impact is really important for just like your health.
[00:32:40.160 --> 00:32:41.440] Absolutely.
[00:32:41.440 --> 00:32:48.000] All right, Allison, tell me all of your favorite business tools that you've used over the past few years to help grow your business.
[00:32:48.000 --> 00:32:50.320] Oh my goodness, why we're all here.
[00:32:50.320 --> 00:32:55.760] Social media obviously is a really easy one to speak to, but I think process.
[00:32:55.760 --> 00:33:06.400] So there's like a couple of like, I don't know what it's called and we're like the three C's, the three P's, but it's like people, platform, and process is really important to get those things in place ahead of time.
[00:33:06.400 --> 00:33:08.800] So it's like that plan and preparedness.
[00:33:08.800 --> 00:33:14.400] Where if you would have met me two years ago, I'd have been like, ew, an agenda, you're so annoying.
[00:33:14.400 --> 00:33:16.000] Oh, I have to write an email.
[00:33:16.000 --> 00:33:16.640] No.
[00:33:16.640 --> 00:33:28.000] So I think for tools for success, especially with social media, I don't know what you guys use, but I love, we love like Dash Hudson and Tribe and planning within Airtables and Asana.
[00:33:28.000 --> 00:33:31.720] And, you know, a lot of these things keep us sane within our growth.
[00:33:32.040 --> 00:33:37.800] I used to love Slack, but we moved over to Teams and everyone hates Teams, apparently.
[00:33:37.800 --> 00:33:40.360] Nobody loves it, but we use it constantly.
[00:33:40.360 --> 00:33:53.000] But on the creative side, having tools like ring lights, having your ability to constantly be doing content at all times, I think now is an essential for most businesses, right?
[00:33:53.240 --> 00:34:04.680] To have a place where you can create and be different and do things, I think is a really big tool, especially for young people, like where you're putting something on your resume.
[00:34:04.680 --> 00:34:12.200] Like if you put on there that you know how to use these social platforms, we're going to probably look at that over other people when it comes to the marketing creative side, right?
[00:34:12.200 --> 00:34:13.240] If you're in finance, it's okay.
[00:34:13.240 --> 00:34:13.640] Don't worry.
[00:34:13.960 --> 00:34:15.720] You don't need to know how to use TikTok.
[00:34:15.720 --> 00:34:20.200] But I think people undervalue and under look at that when it comes to growth.
[00:34:20.200 --> 00:34:25.800] What would you say is your biggest secret, something that you've never shared with anyone before?
[00:34:26.120 --> 00:34:27.720] Oh no.
[00:34:28.040 --> 00:34:29.880] In business or online?
[00:34:30.200 --> 00:34:31.880] Your biggest business secret.
[00:34:31.880 --> 00:34:33.720] Unless you have something you want to reveal today.
[00:34:34.600 --> 00:34:36.840] I'll take all the life lessons I can get.
[00:34:36.840 --> 00:34:38.440] No, totally.
[00:34:38.440 --> 00:34:51.000] You know, my favorite, my favorite quote is from the amazing Chris Jenner, who's like, to me, the most amazing businesswoman that people do not even get how baller she is.
[00:34:51.000 --> 00:34:53.720] If you get no, you're talking to the wrong person.
[00:34:54.040 --> 00:35:00.360] And I used to hear that saying, and I would say, oh, well, then if I get no, I'm just going to get yes.
[00:35:00.360 --> 00:35:02.440] I'm going to do whatever it takes to get that yes.
[00:35:02.440 --> 00:35:05.880] And I'm going to bulldoze and go and get that yes, right?
[00:35:06.200 --> 00:35:09.560] And say yes, figure it out later type of mentality.
[00:35:09.560 --> 00:35:17.280] But over the last few few years within growth of like me personally and through business, I've learned to look at it differently.
[00:35:17.280 --> 00:35:20.080] Where it's like if you get no, you're talking to the wrong person.
[00:35:20.080 --> 00:35:23.040] But then, how do you get to that yes without bulldozing?
[00:35:23.040 --> 00:35:26.400] How do you get there with being a little bit kinder and working through the team?
[00:35:26.400 --> 00:35:37.520] And yeah, you might have to go around a person or two, but once you kind of get to that yes, if you're not bulldozing and just doing it because it's my way, it's usually more effective.
[00:35:37.520 --> 00:35:39.520] It's usually more long-lasting.
[00:35:39.520 --> 00:35:45.120] And the team takes ownership and feels like they're part of the process, but I still get the yes.
[00:35:45.120 --> 00:35:51.760] Allison, I just, as you're saying that, I literally just wrote that down and I'm putting that as my screensaver on my phone.
[00:35:51.760 --> 00:35:52.640] I love that.
[00:35:52.640 --> 00:35:54.480] If you get no, you're talking to the wrong person.
[00:35:54.480 --> 00:35:56.240] You just gave me so many ideas.
[00:35:56.240 --> 00:36:02.240] And as soon as we get off this podcast, I'm going to have a conversation with someone on my team to encourage them to go talk to someone else for something.
[00:36:02.240 --> 00:36:03.920] So thank you, Allison.
[00:36:03.920 --> 00:36:04.320] Yes.
[00:36:04.320 --> 00:36:06.240] And then, yeah, I love that.
[00:36:06.240 --> 00:36:08.720] It's my favorite quote of all time.
[00:36:08.720 --> 00:36:09.280] Yes.
[00:36:09.280 --> 00:36:12.080] And if you, if you know Chris, we'd love to have her on this podcast.
[00:36:12.080 --> 00:36:14.240] So tell her she can come on anytime.
[00:36:14.240 --> 00:36:15.840] She's so iconic.
[00:36:15.840 --> 00:36:16.640] She's amazing.
[00:36:16.640 --> 00:36:19.840] I mean, what they have built, and it's look, it goes back to brand.
[00:36:19.840 --> 00:36:23.840] Everything you've said, right, with the Kardashians, it's brand first.
[00:36:23.840 --> 00:36:25.200] And hard work.
[00:36:25.200 --> 00:36:27.200] They are some of the hardest working people.
[00:36:27.200 --> 00:36:31.760] I mean, I see it from afar, obviously, like everybody else, but it's like, it's pretty impressive.
[00:36:31.760 --> 00:36:33.040] They're so smart.
[00:36:33.040 --> 00:36:38.880] Coming up, Allison shares the importance of empowering and mentoring women entrepreneurs.
[00:36:43.040 --> 00:36:49.520] Founders are always asking us: what has been the secret to our success building multiple seven-figure businesses?
[00:36:49.520 --> 00:36:50.880] Do you want to know how?
[00:36:50.880 --> 00:36:52.560] It's our community.
[00:36:52.560 --> 00:37:00.000] We created the Entrepreneursa League for founders like you because the most successful entrepreneurs do not navigate business alone.
[00:37:00.200 --> 00:37:05.960] We navigate the challenges and opportunities with the support of people we know, love, and trust.
[00:37:05.960 --> 00:37:09.880] The relationships you build in business will be the key to your success.
[00:37:09.880 --> 00:37:11.960] Trust me, it's how we've done it.
[00:37:11.960 --> 00:37:17.640] And I'm giving you access to everything we've used to grow and scale our businesses over the past decade.
[00:37:17.640 --> 00:37:22.040] Plus, you're going to meet your new best friends in business right inside the community.
[00:37:22.040 --> 00:37:44.440] Our members have access to everything we've used to grow our businesses over the past 10 plus years, from in-person events to virtual events, business education, funding resources, office hours with myself and other top founders in your industry, press opportunities, and access to our community platform where you can instantly get all of your business questions answered.
[00:37:44.440 --> 00:37:51.160] You can join us in the community over at refer.entrepranista.com forward slash join us.
[00:37:51.160 --> 00:37:56.920] That's refer.entrepranista.com forward slash join us to join the community.
[00:37:56.920 --> 00:38:00.280] Or head to the show notes right now and tap the link to join.
[00:38:00.280 --> 00:38:02.600] I cannot wait to meet you.
[00:38:03.240 --> 00:38:06.600] Allison, what does being an entrepreneur mean to you?
[00:38:06.840 --> 00:38:10.760] I think this is the era of female entrepreneurs.
[00:38:10.760 --> 00:38:18.040] I am so obsessed with mentoring, lifting up, talking about it, right?
[00:38:18.040 --> 00:38:22.280] And bringing awareness and this change that we're like, I feel it.
[00:38:22.280 --> 00:38:24.520] I feel it around other female entrepreneurs that I'm talking to.
[00:38:24.520 --> 00:38:29.560] It's like this, it's this beautiful movement of not poor me, why me, not me.
[00:38:29.560 --> 00:38:31.160] It's, oh, this is our time.
[00:38:31.160 --> 00:38:33.880] And it's such a really, it's like a really fun place to be.
[00:38:33.880 --> 00:38:36.200] It's like, oh, it's not like, why am I not at the table?
[00:38:36.200 --> 00:38:39.560] It's like, I am at that table because of, it's our time.
[00:38:39.560 --> 00:38:41.880] And it's, it's really empowering.
[00:38:41.880 --> 00:38:51.120] I mean, just even at Poffee, we have a, I think we're like 60% female, we're like 70% female in leadership and just like women roll the world.
[00:38:51.120 --> 00:38:52.400] It is so true.
[00:38:52.400 --> 00:39:01.040] And I am so excited for you and everything you're going to continue to accomplish and so excited to have you as an entrepreneurista and part of the community.
[00:39:01.040 --> 00:39:10.640] Where can everyone find you, follow you, buy poppy, drinks and swag, all the things, share all the places and we're going to be linking out to everything in the show notes below.
[00:39:10.640 --> 00:39:14.880] So everyone on your phone right now, go tap those show notes and go follow Allison everywhere.
[00:39:14.880 --> 00:39:16.640] But yes, tell us all the places.
[00:39:16.640 --> 00:39:17.680] I love that.
[00:39:17.680 --> 00:39:23.040] So you can find us on all socials at drinkpoppy and then of course drinkpoppy.com.
[00:39:23.040 --> 00:39:26.160] And we are sold in every major retailer in the nation.
[00:39:26.160 --> 00:39:28.880] Literally, it's actually hard not to find us.
[00:39:28.880 --> 00:39:32.000] But if you can't find us, reach out and we're going to get there.
[00:39:32.000 --> 00:39:35.760] And then of course on amazon.com and we are in Canada.
[00:39:35.760 --> 00:39:40.080] So I don't know if any of your listeners are in Canada, but we're in Canada and the U.S.
[00:39:40.240 --> 00:39:45.920] and we'll continue to grow and dominate and revolutionize soda for the next generation.
[00:39:45.920 --> 00:39:46.640] Amazing.
[00:39:46.640 --> 00:39:50.000] Allison, thank you so much for being here and sharing your story.
[00:39:50.000 --> 00:39:52.560] I'm Stephanie and I'm Courtney.
[00:39:52.560 --> 00:39:56.000] And this is the best business meeting we've ever had.
[00:39:56.000 --> 00:39:57.360] Hi, Entrepreneurs.
[00:39:57.360 --> 00:39:58.400] It's Steph here.
[00:39:58.400 --> 00:40:05.440] And I hope today's episode has left you feeling inspired and with some actionable tips that you can apply to your own business.
[00:40:05.440 --> 00:40:12.800] The way we've grown our community and resources is by sharing content like this for years and asking for help along the way.
[00:40:12.800 --> 00:40:18.320] So here's where we need your help so we can continue to make as much impact as possible together.
[00:40:18.320 --> 00:40:28.040] If you can leave us a five-star review and extra credit if you share this episode on Instagram, LinkedIn, or DM it to a founder friend who would benefit from hearing it.
[00:40:28.040 --> 00:40:35.400] Not only would it mean the world to us, but you sharing this episode is going to help someone who just may need to hear what we share today.
[00:40:35.400 --> 00:40:45.160] And you know I love nothing more than giveaways and prizes, so every month I'll be giving away a one-on-one session with me to someone who has shared the episode and left a review.
[00:40:45.160 --> 00:40:48.040] So send me a personal DM over on Instagram.
[00:40:48.040 --> 00:40:52.920] I'm at Steph Jill Carton once you've done it, so you can be entered to win.
[00:40:52.920 --> 00:40:58.680] Wishing you a productive week ahead and stay tuned for another impactful episode next week.