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[00:00:00.880 --> 00:00:05.680] Hey, Entrepreneurs, it's Steph here with a special invite just for you.
[00:00:05.680 --> 00:00:10.800] Do you want to experience what it's like to be part of our Entrepreneursa League community of founders?
[00:00:10.800 --> 00:00:12.400] Now is your chance.
[00:00:12.400 --> 00:00:21.360] You can join me this month at one of our upcoming Entrepreneursa League info sessions where I'm going to share with you all you're going to get access to when you join the community.
[00:00:21.360 --> 00:00:27.040] Plus, I'll be giving away some big bonuses that you will only be able to get access to when you attend live.
[00:00:27.040 --> 00:00:35.600] Head over to refer.entrepreneista.com forward slash info session to join us at one of our virtual info sessions this month.
[00:00:35.600 --> 00:00:40.640] That's refer.entrepranista.com forward slash info session.
[00:00:40.640 --> 00:00:44.560] Or head over to the show notes right now and tap the link to join us.
[00:00:44.560 --> 00:00:49.200] I can't wait to meet you there and learn more about you and your business.
[00:00:49.840 --> 00:00:53.600] Then one of my friends called me and she was like, I got your care package.
[00:00:53.600 --> 00:00:54.960] You are so sweet.
[00:00:54.960 --> 00:00:56.800] Did you actually make these candles?
[00:00:56.800 --> 00:00:59.280] And I was like, yeah, I poured them myself in my basement.
[00:00:59.280 --> 00:01:00.400] I like made a huge mess.
[00:01:00.400 --> 00:01:01.680] There's like wax everywhere.
[00:01:01.680 --> 00:01:08.720] And she said, do you think you could make 20 more and I'll pay you and you send these to 20 other healthcare workers?
[00:01:08.720 --> 00:01:13.280] Cause I just think this is like the sweetest little idea and I want to send it to my friends too.
[00:01:13.280 --> 00:01:14.400] And I was like, okay.
[00:01:14.400 --> 00:01:17.440] And then a couple of other people like placed orders.
[00:01:17.440 --> 00:01:19.200] Then I'm in the basement at 2 a.m.
[00:01:19.280 --> 00:01:21.680] and I'm like, oh my God, I got to get these orders out.
[00:01:21.680 --> 00:01:25.840] And that is how aromesthesial candle company was born.
[00:01:29.040 --> 00:01:32.160] Building a brand today isn't just about what you sell.
[00:01:32.160 --> 00:01:37.520] It's about showing up as your full authentic self and really connecting with your community.
[00:01:37.520 --> 00:01:39.840] Well, this week's guest absolutely gets that.
[00:01:39.840 --> 00:01:40.160] Dr.
[00:01:40.160 --> 00:01:42.720] Tiffany Moon is a total powerhouse.
[00:01:42.720 --> 00:01:55.920] She is a board-certified anesthesiologist, entrepreneurs, reality TV star, and all-around founder who has built a loyal following from being unapologetically real across every single platform.
[00:01:55.920 --> 00:02:05.960] Tiffany has turned her passions into a thriving business like aromastasia candles while also creating spaces for women to lead and connect through her summit.
[00:02:05.960 --> 00:02:17.960] She also just released her new deeply personal book, Joy Prescriptions, that I cannot recommend enough for every founder looking for practical tips to find success, but more importantly, joy.
[00:02:17.960 --> 00:02:21.000] Tiffany is not just about the highlight reel, which you'll see.
[00:02:21.000 --> 00:02:29.560] She just shares her real humor and challenges and her journey from immigrant roots to multi-business founder with so much heart.
[00:02:29.560 --> 00:02:36.920] And she is spilling all of her best strategies for growing a brand that really stands out in today's noisy digital space.
[00:02:36.920 --> 00:02:51.320] So, whether you're building a personal brand or a product-based business, you're gonna walk away from this episode with her best advice so you can stop guessing and start showing up in a way that feels true to you and you can get real results.
[00:02:51.320 --> 00:02:56.440] So, get ready to hear Tiffany's story and her biggest business secrets.
[00:03:00.280 --> 00:03:03.800] This is the Entrepreneur Podcast presented by Socialfly.
[00:03:03.800 --> 00:03:14.520] It's the best business meeting you'll ever have with must-hear real-life looks at how leading women in business are getting it done and what it takes to build and grow a successful company.
[00:03:14.520 --> 00:03:20.360] It's beyond the Graham with no filters, no limits, and plenty of surprises.
[00:03:24.520 --> 00:03:28.840] Tiffany, I am so excited to finally be having this conversation with you.
[00:03:28.840 --> 00:03:36.120] I know we've been planning to record this episode for what seems like months now, and we finally made this happen.
[00:03:36.120 --> 00:03:39.240] We didn't even get the chance to meet in person when we were in person together.
[00:03:39.240 --> 00:03:40.000] So, here we are.
[00:03:40.000 --> 00:03:41.880] Technology, we make it all happen.
[00:03:41.880 --> 00:03:47.280] Yes, and it's two busy ladies trying to coordinate our schedules is a gargantuan task.
[00:03:47.280 --> 00:03:47.920] I know.
[00:03:47.920 --> 00:03:48.880] So here we are.
[00:03:44.840 --> 00:03:50.000] We've made it happen.
[00:03:50.240 --> 00:03:55.760] And I know our entrepreneurs can just learn so much from your incredible journey and story.
[00:03:55.760 --> 00:04:01.360] Did you always know as a child when you were growing up that you wanted to start your own businesses one day?
[00:04:01.360 --> 00:04:02.480] Oh my gosh, no.
[00:04:02.480 --> 00:04:08.800] So as an immigrant from China coming to America, when I was six years old, I did not speak a lick of English.
[00:04:08.800 --> 00:04:14.480] My parents basically offered the options of a career in law or medicine.
[00:04:14.480 --> 00:04:16.800] Like business was not an option.
[00:04:16.800 --> 00:04:24.320] And back then, as a little girl, I thought that lawyers like had to argue with people and be like, Your honor, I object.
[00:04:24.320 --> 00:04:26.000] And I was like, oh, I can't do all that.
[00:04:26.000 --> 00:04:27.120] That's conflict.
[00:04:27.120 --> 00:04:29.440] So I chose a career in medicine.
[00:04:29.440 --> 00:04:35.840] And I always joke to people that I became an accidental entrepreneur in my 30s.
[00:04:35.840 --> 00:04:38.080] I was not trying to be an entrepreneur.
[00:04:38.080 --> 00:04:40.240] I was not trying to leave medicine.
[00:04:40.240 --> 00:04:41.840] Like things just happened.
[00:04:41.840 --> 00:04:45.840] And then all of a sudden, I was like, wait a minute, I think I'm doing it.
[00:04:46.160 --> 00:04:46.960] What happened?
[00:04:46.960 --> 00:04:50.080] What led you down this crazy path of ours?
[00:04:50.080 --> 00:05:00.880] So I was a full-time academic anesthesiologist working 50 to 60 hours a week, running clinical trials, taking overnight trauma call, liver transplant call, all the things.
[00:05:00.880 --> 00:05:04.240] Then in March of 2020, we all know what happened.
[00:05:04.240 --> 00:05:08.000] And my clinical trials came to a screeching halt.
[00:05:08.000 --> 00:05:11.520] I was supposed to present at two national anesthesia conferences.
[00:05:11.520 --> 00:05:13.680] Those were both canceled or postponed.
[00:05:13.680 --> 00:05:16.800] Then all of a sudden I didn't have like all this work to do.
[00:05:16.800 --> 00:05:21.680] I have severe anxiety, and then you throw a global pandemic on top of that.
[00:05:21.680 --> 00:05:23.920] And I was just about to lose my mind.
[00:05:23.920 --> 00:05:38.360] So, I started making candles in the basement of my home as like in a hobby and basically something to do that was goal-oriented that was not like sitting and drinking wine or making TikToks with my kids.
[00:05:38.360 --> 00:05:40.680] So, I'm down in the basement, like melting wax.
[00:05:40.680 --> 00:05:42.120] It's actually very soothing.
[00:05:42.120 --> 00:05:49.240] You put these big chunks of wax in these like pots and then you boil it and then you mix different concoctions of scents.
[00:05:49.240 --> 00:05:54.360] You know, you have your eucalyptus and your lavender and your musk and your oud and your florals.
[00:05:54.360 --> 00:05:57.080] And all of a sudden, I had like 20 some odd candles.
[00:05:57.080 --> 00:06:00.440] And I was like, I cannot burn all these candles myself.
[00:06:00.440 --> 00:06:04.200] And remember back then, this is before the COVID test came out.
[00:06:04.200 --> 00:06:09.720] There was kind of this joke that like if you had your sense of smell, then you must not have COVID, right?
[00:06:09.720 --> 00:06:11.240] Because that's like what you lose.
[00:06:11.240 --> 00:06:19.720] Okay, so I thought it would be cute and funny if I put a label on all the candles and named them after anesthesia drugs.
[00:06:19.720 --> 00:06:20.040] Why?
[00:06:20.040 --> 00:06:21.000] I have no idea.
[00:06:21.000 --> 00:06:24.040] So the, so the first candle I ever made was propofol candle.
[00:06:24.040 --> 00:06:26.200] I'm like, that sounds so stupid now, but whatever.
[00:06:26.200 --> 00:06:27.000] I went with it.
[00:06:27.000 --> 00:06:27.480] You just started.
[00:06:27.720 --> 00:06:28.920] So I just started.
[00:06:28.920 --> 00:06:30.360] That's the thing about starting a business.
[00:06:30.360 --> 00:06:31.320] Like, how did you start?
[00:06:31.320 --> 00:06:32.280] I just started.
[00:06:32.280 --> 00:06:50.280] I printed Avery labels from my inkjet printer, stuck them on the jar of the candle and wrote a little handwritten note to all my friends in healthcare, like nurses, doctors, respiratory therapists, all those kind of people, and said, Hey, you know, I just wanted to let you know I'm thinking of you and your family.
[00:06:50.280 --> 00:06:51.720] I made this candle.
[00:06:51.720 --> 00:06:53.640] If you can smell it, congratulations.
[00:06:53.640 --> 00:06:54.920] You don't have COVID.
[00:06:54.920 --> 00:06:55.960] And it was like cute.
[00:06:55.960 --> 00:07:03.960] And like, I'm thinking of you because this was, you know, back when healthcare workers were heroes and we were all like, you know, standing in solidarity.
[00:07:04.360 --> 00:07:08.200] And then one of my friends called me and she was like, I got your care package.
[00:07:08.200 --> 00:07:10.120] You are so sweet.
[00:07:10.120 --> 00:07:12.120] Did you actually make these candles?
[00:07:12.120 --> 00:07:14.520] And I was like, yeah, I poured them myself in my basement.
[00:07:14.520 --> 00:07:15.680] I like made a huge mess.
[00:07:14.840 --> 00:07:17.040] There's like wax everywhere.
[00:07:17.680 --> 00:07:20.960] And she said, Do you think you could make 20 more?
[00:07:20.960 --> 00:07:29.760] And I'll pay you and you send these to 20 other healthcare workers because I just think this is like the sweetest little idea and I want to send it to my friends too.
[00:07:29.760 --> 00:07:30.880] And I was like, okay.
[00:07:31.200 --> 00:07:34.320] And then a couple of other people like placed orders.
[00:07:34.320 --> 00:07:36.080] Then I'm in the basement at 2 a.m.
[00:07:36.160 --> 00:07:38.960] and I'm like, oh my God, I got to get these orders out.
[00:07:38.960 --> 00:07:42.480] And that is how aromesthesal candle company was born.
[00:07:42.480 --> 00:07:45.520] So a true accidental entrepreneur.
[00:07:45.520 --> 00:07:52.880] So okay, so now you're pouring all these candles, but when did it go from just pouring candles in your basement to being like, okay, I have something here.
[00:07:52.880 --> 00:07:53.920] There's some traction.
[00:07:53.920 --> 00:07:57.360] This can actually be more than just me pouring candles in the basement.
[00:07:57.360 --> 00:07:59.040] I can build this as a girl business.
[00:07:59.040 --> 00:07:59.440] Yeah.
[00:07:59.440 --> 00:08:01.280] I mean, the order started coming in.
[00:08:01.280 --> 00:08:06.080] I, okay, so the first thing I did was I came out with like four core cents.
[00:08:06.080 --> 00:08:19.120] And then I took pictures with my iPhone, went on Shopify, paid like a hundred bucks for some template, uploaded my iPhone pictures, was like, you know, moving things around and like figuring out pricing.
[00:08:19.120 --> 00:08:26.800] And I was like, okay, if the jar costs this much and the wax costs this much and the oils cost this much, then I should, you know, sell it for this much margin.
[00:08:26.800 --> 00:08:29.280] And then I'm like learning business stuff.
[00:08:29.280 --> 00:08:31.440] Like I had no idea what I was doing.
[00:08:31.440 --> 00:08:32.880] I'm an anesthesiologist.
[00:08:32.880 --> 00:08:34.480] I put people to sleep for a living.
[00:08:34.480 --> 00:08:36.480] I have no business background ever.
[00:08:36.480 --> 00:08:40.640] Like I've never taken a business class, a marketing class, none of it.
[00:08:40.640 --> 00:08:42.080] And I just like Googled it.
[00:08:42.080 --> 00:08:44.080] I watched a couple of videos on YouTube.
[00:08:44.080 --> 00:08:45.760] I read a couple of books.
[00:08:45.760 --> 00:08:48.800] I figured out, like, you know, business things.
[00:08:49.120 --> 00:08:52.400] And I made so many mistakes, but I would just fix them.
[00:08:52.400 --> 00:08:56.160] Oh, I didn't know anything about keeping inventory, you know, and like counting it.
[00:08:56.160 --> 00:08:58.880] So people would order a candle and then I'd go down to the basement.
[00:08:58.880 --> 00:09:01.560] I've been doing everything by myself, by the way.
[00:09:01.560 --> 00:09:03.880] And I'm like, oh, we don't have any more of that scent.
[00:08:59.680 --> 00:09:05.160] Like, crap, I better make some more.
[00:09:05.480 --> 00:09:09.960] Then I'm emailing the customer, like, sorry, the candle you ordered isn't in stock.
[00:09:09.960 --> 00:09:14.040] I mean, just like the stupidest, most elementary stuff.
[00:09:14.360 --> 00:09:22.920] But that's how I learned business by like just doing it and making lots of mistakes and then fixing it, learning it, and you just keep going.
[00:09:22.920 --> 00:09:25.480] What were some of the mistakes you made in the early days?
[00:09:25.480 --> 00:09:29.080] And what did you learn from them that can help others that are listening to this?
[00:09:29.400 --> 00:09:32.680] Well, first, I thought it was just a hobby.
[00:09:32.680 --> 00:09:35.320] And so I didn't really like set up my business.
[00:09:35.320 --> 00:09:37.160] Like, I didn't have an LLC.
[00:09:37.160 --> 00:09:39.400] I didn't have a separate business checking account.
[00:09:39.400 --> 00:09:41.880] I mean, this is some elementary stuff here.
[00:09:42.040 --> 00:09:45.080] Like, now looking back five years, like, it's almost stupid.
[00:09:45.080 --> 00:09:51.000] But when you don't have a good mentor and you don't really know what you're doing, like, this is, I just thought it was a hobby.
[00:09:51.000 --> 00:09:52.920] I was having people like Venmo me.
[00:09:52.920 --> 00:09:53.720] You know what I mean?
[00:09:53.720 --> 00:09:54.600] Like, there was no.
[00:09:54.600 --> 00:09:59.560] And then at the end of the year, my accountant's like, okay, we got to figure out your PL.
[00:09:59.560 --> 00:10:01.640] And I was like, what's a PL?
[00:10:01.960 --> 00:10:05.480] Like, and then he's like, you have to file franchise taxes.
[00:10:05.480 --> 00:10:06.280] And I was like, why?
[00:10:06.280 --> 00:10:07.480] I'm not a franchise.
[00:10:07.480 --> 00:10:09.320] I was like, I don't understand any of this.
[00:10:09.320 --> 00:10:11.160] He's like, we got to get you a LLC.
[00:10:11.160 --> 00:10:15.560] Like, I, I, I mean, I really was flying by the seat of my pants.
[00:10:15.560 --> 00:10:16.760] Um, and I don't know.
[00:10:16.760 --> 00:10:26.840] I guess the lesson to the readers is like, if you want to do something, like, you can read a couple of books, figure it out, listen to some podcasts, and have some good mentors, and you can figure it out.
[00:10:26.840 --> 00:10:30.360] Like, you don't have to reinvent the wheel by yourself.
[00:10:31.000 --> 00:10:35.880] And I wished back then that I had known that because I kind of didn't know what I was doing.
[00:10:35.880 --> 00:10:36.520] Absolutely.
[00:10:36.520 --> 00:10:37.400] I share this all the time.
[00:10:37.400 --> 00:10:39.480] Like, it's never been easier to start a business, right?
[00:10:39.480 --> 00:10:42.440] If you have an idea, you can get started today.
[00:10:42.440 --> 00:10:46.320] You can, like, you start pouring candles and say, I'm in business, right?
[00:10:46.320 --> 00:10:49.360] And even if you don't file your LLC right away, you should, everyone.
[00:10:49.360 --> 00:10:50.880] But if you don't, it's okay.
[00:10:44.840 --> 00:10:53.120] Like, you can fix it on the back end.
[00:10:53.280 --> 00:10:56.560] But do it up front if you're listening to this podcast right now and you haven't filed yet.
[00:10:56.560 --> 00:10:57.760] But you just started, right?
[00:10:57.760 --> 00:10:59.920] And it's easy to get into business.
[00:10:59.920 --> 00:11:03.120] But then the challenge is staying in business.
[00:11:03.120 --> 00:11:09.200] So, how do you actually build a profitable, scalable, sustainable business once you've started?
[00:11:09.200 --> 00:11:14.640] What are some other things that you have now learned over the past few years that have really helped you grow?
[00:11:14.960 --> 00:11:25.200] Yeah, I learned that I need to ask for help because I was literally, I was like making the website, pouring the candles, labeling the candles, boxing the candles, going to UPS.
[00:11:25.200 --> 00:11:26.720] And I was like, this is ridiculous.
[00:11:26.720 --> 00:11:30.800] Like, I have to do my normal job and this hobby that turned into a job.
[00:11:30.800 --> 00:11:33.120] So I hired good people to help me.
[00:11:33.120 --> 00:11:36.880] You know, I hired somebody to redo the website so that it looked more professional.
[00:11:36.880 --> 00:11:41.040] I hired a marketing team because we need to acquire new customers.
[00:11:41.040 --> 00:11:46.400] And me, you know, I had this initial influx of orders because it was all my friends and their friends.
[00:11:46.400 --> 00:11:48.240] But then after that, I was like, oh, crap.
[00:11:48.240 --> 00:11:50.160] Like, how do I acquire new customers?
[00:11:50.160 --> 00:11:51.760] Like, do I need to run ads?
[00:11:51.760 --> 00:11:52.880] How do you run an ad?
[00:11:52.880 --> 00:11:53.920] What makes a good ad?
[00:11:53.920 --> 00:11:54.880] I have no idea.
[00:11:54.880 --> 00:11:56.640] Maybe I should hire someone.
[00:11:56.640 --> 00:12:03.120] Like, you know, you just go through these stages of, I guess, building a business and it's really humbling.
[00:12:03.120 --> 00:12:03.920] Absolutely.
[00:12:03.920 --> 00:12:05.840] Where is that business at today?
[00:12:05.840 --> 00:12:06.880] What are you focused on?
[00:12:06.880 --> 00:12:07.760] Oh, my gosh.
[00:12:07.760 --> 00:12:09.840] We have 20 Cents.
[00:12:09.840 --> 00:12:17.280] I have the classic collection, which is named after the anesthesia drugs, as I told you, like propofol, Xanax, ketamine.
[00:12:17.280 --> 00:12:20.480] Okay, this is how you know I'm an accidental entrepreneur.
[00:12:20.480 --> 00:12:26.000] When I hired the people to start making ads, all of them got taken down.
[00:12:26.000 --> 00:12:31.880] This was like 2022 because the AI or whatever thinks I'm selling like drugs, drugs online.
[00:12:31.880 --> 00:12:33.160] Like I'm selling Xanax.
[00:12:29.600 --> 00:12:34.600] And I'm like, no, it's a candle.
[00:12:34.840 --> 00:12:39.720] Like we even have a little disclaimer on the label that says like does not contain Xanax.
[00:12:39.720 --> 00:12:43.880] Okay, so all of the ads got taken down and I'm like, that's not good.
[00:12:43.880 --> 00:12:53.160] So then we decided to make a Lux collection of aromasthesia, which are in these black jars, not to be confused with the apothecary clear glass jars.
[00:12:53.160 --> 00:12:56.440] And this is the Lux collection and they have normal scent names.
[00:12:56.440 --> 00:13:00.600] Like this is opulent amber and the ads don't get taken down.
[00:13:00.600 --> 00:13:10.520] So then we generate enough traffic from the ads of the non-drug name candles that people learn about the drug name candles and then they buy it anyway.
[00:13:10.520 --> 00:13:16.360] Cause once you get them to the website, like then they can browse around and like, oh, like, they sell other things too.
[00:13:16.600 --> 00:13:18.200] But that was, you know, a learning.
[00:13:18.280 --> 00:13:23.480] I mean, I spent several thousand dollars on ads that all got taken down and they would not refund my money.
[00:13:23.480 --> 00:13:26.360] You know, they were like, oh, you violated a term or whatever.
[00:13:26.360 --> 00:13:30.600] And I tried to like fight with the bots and explain to them that there were no drugs.
[00:13:30.600 --> 00:13:33.720] And it was just, you know, I wanted to like throw my laptop at the wall.
[00:13:33.720 --> 00:13:34.520] I was like, forget it.
[00:13:34.520 --> 00:13:36.520] Just keep my money at this point.
[00:13:36.520 --> 00:13:41.800] You can't, you can't fight with the meta, the meta bots and trying to get that back.
[00:13:41.800 --> 00:13:43.880] You gotta, again, it all comes back to relationships.
[00:13:43.880 --> 00:13:53.160] You gotta have relationships with someone at meta or Facebook when you're dealing with ads or work with an agency or partner that has relationships there that can that can really help you.
[00:13:53.160 --> 00:14:00.200] So good, good piece of advice because there are a lot of things that are regulated that you cannot advertise on on social.
[00:14:00.200 --> 00:14:04.040] And you really have to be aware of those and be thinking through those things strategically.
[00:14:04.040 --> 00:14:05.400] But again, you did what you need to do.
[00:14:05.400 --> 00:14:06.520] You just started in the business.
[00:14:06.520 --> 00:14:09.080] You named your products, what you named them, and that's okay.
[00:14:09.080 --> 00:14:10.520] And you learned.
[00:14:10.520 --> 00:14:12.520] Yes, live and learn.
[00:14:22.320 --> 00:14:23.600] Hi, Entrepreneurs.
[00:14:23.600 --> 00:14:24.640] It's Steph here.
[00:14:24.640 --> 00:14:31.280] As a founder, I know firsthand that building a business can feel so lonely, but it doesn't have to.
[00:14:31.280 --> 00:14:35.920] And that's why we created our Entrepreneur Founders Weekend Wealth and Wellness Retreat.
[00:14:35.920 --> 00:14:38.080] And I can't wait to meet you in person there.
[00:14:38.080 --> 00:14:52.240] So you're officially invited to join us from April 30th to May 3rd, 2026 at the stunning PGA National Resort in Palm Beach Gardens, Florida for three transformative days of connection, collaboration, and real business growth.
[00:14:52.240 --> 00:14:54.400] This isn't just another business conference.
[00:14:54.400 --> 00:15:02.800] It is a curated retreat designed to help you build authentic, lasting relationships with women who truly understand your journey.
[00:15:02.800 --> 00:15:09.600] From business panels and workshops to wellness activations and so much more, this is the room that you need to be in.
[00:15:09.600 --> 00:15:21.120] So if you are ready to invest in yourself and your business and your vision and your next level of success, head over to entrepreneurs.com forward slash foundersweekend to reserve your ticket today.
[00:15:21.120 --> 00:15:29.360] That's entrepreneur.com forward slash foundersweekend or head over to the show notes right now and tap the invitation to reserve your ticket.
[00:15:29.360 --> 00:15:30.880] I'll see you there.
[00:15:40.640 --> 00:15:46.720] Now, you have really been building your brands, but also your personal brand as well.
[00:15:46.720 --> 00:16:00.920] I think many people know you from TV and Instagram, and you have really worked hard to really put yourself out there and have everyone actually connect to who you are as a person while you've been building your businesses.
[00:16:00.920 --> 00:16:05.640] What made you make the decision to really go all in and put yourself out there?
[00:16:06.280 --> 00:16:24.920] I think it was having feel, I felt like I had checked off all the boxes that had been placed before me, you know, be a good girl, go to school, graduate from an Ivy League university, go to medical school, go to a top residency program, get married, have kids.
[00:16:24.920 --> 00:16:30.920] Like, I felt like I was doing all the things that society tells us we quote unquote should do.
[00:16:30.920 --> 00:16:33.240] And I felt very empty inside.
[00:16:33.240 --> 00:16:34.920] I felt lonely.
[00:16:35.160 --> 00:16:37.160] I lacked connection with people.
[00:16:37.160 --> 00:16:49.160] And my MO around that time was to be perfect or at least seem perfect to the outside world, which really kept me from like trying new things because you're not going to try new things if you need to seem perfect, right?
[00:16:49.160 --> 00:16:52.360] Because you don't want to look like a fool or you don't understand something.
[00:16:52.360 --> 00:16:54.520] And so I just never did anything.
[00:16:54.520 --> 00:17:03.160] I literally only like went to work, did my anesthesia, taught my residence, did my clinical trials, came home and hung out with my family.
[00:17:03.160 --> 00:17:05.400] Like I never tried new hobbies.
[00:17:05.400 --> 00:17:06.760] I never tried to cook.
[00:17:06.760 --> 00:17:08.600] I never tried to make new friends.
[00:17:08.600 --> 00:17:13.320] I certainly would not have tried to go on a reality TV show or write a book.
[00:17:13.320 --> 00:17:16.280] And I was just kind of depressed, I guess you could say.
[00:17:16.280 --> 00:17:30.840] And I started working with a therapist, untangling some of the complicated feelings I had about my childhood and growing up in a very austere, strict environment where I felt that my worth was tied to my achievements.
[00:17:30.840 --> 00:17:34.120] And I feel like I, I mean, I've done years of therapy now.
[00:17:34.160 --> 00:17:41.720] Um, and I had to like break that line of thinking in my head that was like, you know, achievements equal self-worth.
[00:17:41.720 --> 00:17:43.080] Achievements equal self-worth.
[00:17:43.080 --> 00:17:44.600] She was like, we have to break this.
[00:17:44.600 --> 00:17:49.440] Like, we have to get you to the point where you're like, I'm worthy on my own.
[00:17:44.840 --> 00:17:51.680] You know, I'm loved just by being.
[00:17:51.840 --> 00:17:53.520] I don't always have to be doing.
[00:17:53.520 --> 00:17:55.040] And I was like, but am I?
[00:17:55.040 --> 00:18:03.040] You know, like, so years of therapy and going on what I call this joy journey that I write about in the book.
[00:18:03.440 --> 00:18:04.960] And kind of just figuring it out.
[00:18:04.960 --> 00:18:10.080] And then after that, it was like, oh, once the floodgates were open, it was like, whatever.
[00:18:10.080 --> 00:18:21.920] You know, once you finally break that cycle, then, you know, reality housewives, stand-up comedy, writing a book, planning a women's leadership summit, like making new friends, trying new hobbies.
[00:18:21.920 --> 00:18:27.920] Like it just all opened up to me after I was able to make that mindset shift.
[00:18:27.920 --> 00:18:29.680] What were some of the first things you did?
[00:18:29.680 --> 00:18:42.640] So once you finally felt like you could live and be yourself and experience these things and you weren't going to be like graded by how well you performed, like what were those first little steps that you took to really put yourself out there?
[00:18:43.200 --> 00:18:49.760] This is going to sound really silly, but I started posting on social media and not at all about medical stuff.
[00:18:49.760 --> 00:18:54.400] It was about like fashion, beauty, skincare, purses, and shoes.
[00:18:54.400 --> 00:19:02.640] It was all the frivolous things that I was afraid that if I talked about or liked, people would take me less seriously as a physician.
[00:19:03.200 --> 00:19:08.880] But then I found myself like being feeling very isolated and like, sorry, I like skincare and luxury purses.
[00:19:08.880 --> 00:19:09.760] Like I can't help it.
[00:19:09.760 --> 00:19:16.720] Like I like these things, you know, and I was lonely and I wanted to build a connection with other women who like liked these things.
[00:19:16.720 --> 00:19:23.200] And so, I just started posting on social media, like, oh, I just got this purse or I got this limited edition, whatever.
[00:19:23.200 --> 00:19:26.240] And other women were like, oh my god, that's so amazing.
[00:19:26.240 --> 00:19:27.760] Like, I have a similar thing.
[00:19:27.760 --> 00:19:36.200] And I made friends on social media, which sounds crazy, but some of my best friends to this day I first met on social media and then we met in person.
[00:19:36.600 --> 00:19:38.040] It doesn't sound crazy to me.
[00:19:38.040 --> 00:19:54.360] I can tell you, I've met some of my closest friends in life and in business on social media, and my daughter would not be alive on this earth if it were not through people that I met and connected with on social media that got me in touch with the right doctors and people that helped her onto this earth.
[00:19:54.360 --> 00:19:56.200] So, it does not sound crazy at all.
[00:19:56.200 --> 00:19:57.480] I'm right there with you.
[00:19:57.480 --> 00:19:58.120] Okay, good.
[00:19:58.120 --> 00:19:58.520] I'm glad.
[00:19:58.520 --> 00:20:03.160] Because one time, this girl was coming over on a Saturday with her toddler.
[00:20:03.160 --> 00:20:05.960] Um, and my husband was like, How do you know her again?
[00:20:05.960 --> 00:20:12.360] And I was like, I met her on Instagram, and my husband's like, And you gave her our home address, and she's coming over.
[00:20:12.680 --> 00:20:18.520] And I was like, Well, first of all, she's another woman, female physician, so like she can't be that cray.
[00:20:18.520 --> 00:20:21.320] And she's coming over with her toddler.
[00:20:21.320 --> 00:20:23.720] Like, I think it's gonna be okay.
[00:20:23.720 --> 00:20:28.200] And he was like, Maybe you should stop giving strangers that you meet on the internet our home address.
[00:20:28.200 --> 00:20:34.280] And I was like, Okay, fine, we'll meet for coffee somewhere next time at a mutual public place.
[00:20:34.760 --> 00:20:38.520] I always say, I want to make the t-shirt that says, My internet friends are my best friends.
[00:20:38.520 --> 00:20:41.800] I'm telling you, I mean, you know, like, make it, make it, I'll buy one.
[00:20:41.800 --> 00:20:42.680] There you go.
[00:20:43.320 --> 00:20:49.880] There's amazing humans too that you can connect with when you share what's going on in your life.
[00:20:49.880 --> 00:20:57.640] When you share things that are in common with other people, you attract the people that you're meant to meet when you're authentic and you share your story.
[00:20:57.640 --> 00:21:01.320] And you have proven that with everything that you've done.
[00:21:01.320 --> 00:21:04.360] So, tell me, how did The Real Housewives come to be?
[00:21:04.360 --> 00:21:06.200] When did you decide you wanted to write a book?
[00:21:06.200 --> 00:21:07.640] Like, what happened next?
[00:21:07.960 --> 00:21:10.120] The Real Housewives was really an accident.
[00:21:10.120 --> 00:21:15.280] I mean, I just sound like a series of accidents, but really, my friend happened to be on the show.
[00:21:14.760 --> 00:21:17.680] I only knew her because of her mother.
[00:21:18.000 --> 00:21:25.120] And she invited me to a birthday party one year, and they were filming for the show, which I had nothing to do with.
[00:21:25.120 --> 00:21:30.960] But I guess I like caught the eye of the producers or something, or maybe I was being loud and obnoxious.
[00:21:30.960 --> 00:21:32.960] And they were like, hey, who's your friend Tiffany?
[00:21:32.960 --> 00:21:37.920] Like, she seems very full of life, fun, you know, has a good sense of humor, all that stuff.
[00:21:37.920 --> 00:21:40.560] Like, ask her if she wants to join the show next season.
[00:21:40.560 --> 00:21:43.840] And so she asked me, and I was like, hell no, what are you talking about?
[00:21:43.840 --> 00:21:46.640] Like, I do not have any interest in doing that.
[00:21:46.640 --> 00:21:48.800] And then the year after that, she asked me again.
[00:21:48.800 --> 00:21:49.840] And then the year after that.
[00:21:49.840 --> 00:21:53.920] So the third time that she asked me, I was like, I don't know.
[00:21:53.920 --> 00:21:55.360] Like, I guess we'll talk to them.
[00:21:55.360 --> 00:21:56.880] Like, no promises, you know?
[00:21:56.880 --> 00:22:14.960] And I did not actually think that they were going to pick me because my understanding of the show was that it was about like middle-aged, wealthy women, socialites who were friends and went to fabulous parties and vacations and all that kind of stuff.
[00:22:14.960 --> 00:22:22.400] And as far as I knew, I had never seen Dallas, but I had friends who were actually friends with some of the other Dallas housewives.
[00:22:22.400 --> 00:22:24.320] As far as I knew, they were housewives.
[00:22:24.320 --> 00:22:29.360] They did not work outside the home, which is fine, but like they were true to the name.
[00:22:29.360 --> 00:22:32.320] And so then I was like, why are you asking me to be on the show?
[00:22:32.320 --> 00:22:38.640] You know, I'm a full-time academic anesthesiologist with like young twin toddlers at home.
[00:22:38.640 --> 00:22:40.480] So it just didn't make sense.
[00:22:40.720 --> 00:22:46.880] But then the third time she asked me, it's kind of like a guy that like keeps asking you to go out on a date and you kind of don't want to go on a date with him.
[00:22:46.880 --> 00:22:52.400] But then because he's so persistent, you're like, I don't know, maybe I should go on a date with him.
[00:22:52.400 --> 00:22:53.840] And then I did.
[00:22:53.840 --> 00:23:01.320] And well, you know, I only did one season, so you can't fault me too much, but it didn't turn out to be what I thought it would be.
[00:23:01.880 --> 00:23:03.880] What did it turn out to be?
[00:23:04.520 --> 00:23:12.760] I think that it turned out to be basically, you know, walking onto the cast of an adult mean girls film.
[00:23:13.080 --> 00:23:14.680] I felt unwelcome.
[00:23:14.680 --> 00:23:20.440] I felt in some ways hazed, bullied, made fun of, mocked.
[00:23:21.080 --> 00:23:29.800] I mean, there were a few good moments where we actually bonded and laughed and, you know, had girl time, but a lot of it wasn't good.
[00:23:29.800 --> 00:23:32.040] You know, I filmed for 12 weeks.
[00:23:32.040 --> 00:23:33.640] It's one season.
[00:23:33.640 --> 00:23:37.560] I didn't make any new friends from the show, unfortunately.
[00:23:37.880 --> 00:23:41.480] It just wasn't the right platform, I think.
[00:23:41.480 --> 00:23:46.680] You know, like there's, there's nothing wrong with most of the women, but like we just didn't gel.
[00:23:46.680 --> 00:23:47.160] Yeah.
[00:23:47.160 --> 00:23:50.360] Had you already started your candle company at that point when you did the show?
[00:23:50.360 --> 00:23:50.840] Yes.
[00:23:50.920 --> 00:23:51.880] The candle company.
[00:23:51.880 --> 00:23:52.120] Yeah.
[00:23:52.120 --> 00:24:03.560] I actually gifted the candles to the ladies when we were filming Housewives, but I don't think they showed that part because, you know, we film like 10 times more than what is actually seen.
[00:24:03.720 --> 00:24:06.680] So yes, aromesthesia was already started.
[00:24:06.680 --> 00:24:09.240] I had already started posting on social media.
[00:24:09.240 --> 00:24:11.320] Then Housewives happened.
[00:24:11.720 --> 00:24:14.520] And then I tried to be a stand-up comedian.
[00:24:14.600 --> 00:24:15.800] That didn't work out.
[00:24:15.800 --> 00:24:21.240] And then in early 2022 was when I started working on my book.
[00:24:21.240 --> 00:24:21.880] Yeah.
[00:24:22.200 --> 00:24:32.920] Well, look, you just put yourself out there and did the things that felt right in the moment and have so many learning lessons and life lessons to share from those experiences.
[00:24:32.920 --> 00:24:42.440] In terms of going on reality TV in general, I know there's actually a lot of members in our entrepreneurship community that I've been on, Shark Tank, that have had other TV opportunities.
[00:24:42.440 --> 00:24:46.240] And as you experience, like things can go really well, things can go really poorly.
[00:24:46.560 --> 00:24:53.680] And when you're not editing things and you sign contracts, like you don't have control over those things.
[00:24:53.680 --> 00:25:02.080] What advice would you give to someone now who has the opportunity to go on TV or reality TV that you've learned from your experience?
[00:25:02.080 --> 00:25:09.760] Oh, gosh, I've had a lot of people actually ping me and be like, hey, I got asked to be on this TV show or that TV show.
[00:25:09.760 --> 00:25:12.640] Can I pick your brain about your experience?
[00:25:12.640 --> 00:25:16.640] And so it's very varied on a case-by-case basis.
[00:25:16.640 --> 00:25:24.080] I basically ask the person, I'm like, what would be the pros and cons of you going on this show?
[00:25:24.080 --> 00:25:25.840] You know, what do you have to lose?
[00:25:25.840 --> 00:25:27.200] What do you have to gain?
[00:25:27.200 --> 00:25:34.560] And at the end of the day, I always say, like, there is no problem in life that I cannot figure out with a good spreadsheet.
[00:25:34.560 --> 00:25:38.400] Like, let's make on one side the pros, one side the cons.
[00:25:38.400 --> 00:25:40.320] Let's give them different weights, right?
[00:25:40.320 --> 00:25:42.960] Because not every problem is like weighted the same.
[00:25:42.960 --> 00:25:46.480] And then let's just do some math, have the spreadsheet multiply it out.
[00:25:46.480 --> 00:25:49.680] We'll add it up, whichever bigger number it'll win.
[00:25:49.920 --> 00:25:51.360] Because everyone's goals are different.
[00:25:51.360 --> 00:26:07.520] You know, if you have a business to promote a medical practice, if you have young kids who you need to consider, like there are so many factors that go into that decision that I can't like for every person be like, oh, you should do the show or you shouldn't do the show.
[00:26:07.520 --> 00:26:09.520] Yeah, no, no, that's such great advice.
[00:26:09.520 --> 00:26:12.480] Yeah, everything can be solved with a spreadsheet and some data, right?
[00:26:12.800 --> 00:26:13.840] That's the t-shirt.
[00:26:13.840 --> 00:26:17.760] You make your t-shirt on that, and I'm going to say that it's a spreadsheet phrase.
[00:26:17.760 --> 00:26:17.920] Yes.
[00:26:18.400 --> 00:26:20.080] I absolutely love that.
[00:26:20.080 --> 00:26:30.840] Coming up, you'll hear all about the process of writing her own book, Joy Prescriptions, and how you can use her book to do some real soul searching and find that joy.
[00:26:34.280 --> 00:26:40.760] Founders are always asking us, What has been the secret to our success building multiple seven-figure businesses?
[00:26:40.760 --> 00:26:42.120] Do you want to know how?
[00:26:42.120 --> 00:26:43.800] It's our community.
[00:26:43.800 --> 00:26:51.400] We created the Entrepreneur League for founders like you because the most successful entrepreneurs do not navigate business alone.
[00:26:51.400 --> 00:26:57.240] We navigate the challenges and opportunities with the support of people we know, love, and trust.
[00:26:57.240 --> 00:27:01.080] The relationships you build in business will be the key to your success.
[00:27:01.080 --> 00:27:03.240] Trust me, it's how we've done it.
[00:27:03.240 --> 00:27:08.920] And I'm giving you access to everything we've used to grow and scale our businesses over the past decade.
[00:27:08.920 --> 00:27:13.320] Plus, you're going to meet your new best friends in business right inside the community.
[00:27:13.320 --> 00:27:35.640] Our members have access to everything we've used to grow our businesses over the past 10 plus years, from in-person events to virtual events, business education, funding resources, office hours with myself and other top founders in your industry, press opportunities, and access to our community platform where you can instantly get all of your business questions answered.
[00:27:35.640 --> 00:27:42.440] You can join us in the community over at refer.entreprenista.com forward slash join us.
[00:27:42.440 --> 00:27:48.200] That's refer.entreprenista.com forward slash join us to join the community.
[00:27:48.200 --> 00:27:51.560] Or head to the show notes right now and tap the link to join.
[00:27:51.560 --> 00:27:53.640] I cannot wait to meet you.
[00:27:54.600 --> 00:28:10.280] So I want to talk about your book because your book just came out and I know what an undertaking and labor of love, it can be to create a book and this piece that feels so personal, and how important it is once you release the book to get it into the world and have everyone know about it.
[00:28:10.280 --> 00:28:16.000] So, I would love to hear about your experience writing the book, especially for entrepreneuristas who also want to write their own book.
[00:28:14.840 --> 00:28:18.080] But I also want to hear all the things that the book is about.
[00:28:18.080 --> 00:28:21.280] So, everyone, you guys go to the show notes right now because it'll be linked out there.
[00:28:21.280 --> 00:28:22.160] You can go buy it too.
[00:28:22.160 --> 00:28:22.720] Yes.
[00:28:22.720 --> 00:28:23.040] Yes.
[00:28:23.040 --> 00:28:23.440] Okay.
[00:28:23.440 --> 00:28:31.120] So, can I tell you, I feel like I just gave birth to my third child, which is this book, Joy Prescriptions.
[00:28:31.120 --> 00:28:34.400] It is a labor of love indeed, as you say.
[00:28:34.560 --> 00:28:36.960] This book particularly is about me.
[00:28:36.960 --> 00:28:38.320] So, it's deeply personal.
[00:28:38.320 --> 00:28:39.520] It is a memoir.
[00:28:39.840 --> 00:28:42.000] People are like, Oh, you've written many things before.
[00:28:42.000 --> 00:28:47.600] I'm like, I've written book chapters about anesthetic techniques and drugs and clinical trial results.
[00:28:47.600 --> 00:28:53.200] I have not written my entire life story for people to, you know, read, consume, comment on.
[00:28:53.200 --> 00:28:56.000] So, very, very vulnerable.
[00:28:56.000 --> 00:29:04.960] But I wrote the book because I wanted to share my story in the hopes that other people would read it and relate to it and feel seen.
[00:29:04.960 --> 00:29:15.120] And then I wanted to give a little nugget of wisdom at the end of each chapter, which is why it's called Joy Prescriptions because there's actually 12 joy prescriptions.
[00:29:15.360 --> 00:29:16.080] Yes, I know.
[00:29:16.080 --> 00:29:22.640] I'm like, I am literally dispensing unsolicited advice to people, but it's what I do.
[00:29:22.640 --> 00:29:32.560] And I do feel like I will say, in my circle of friends and as a faculty member at a teaching hospital, I am frequently asked for advice.
[00:29:32.560 --> 00:29:44.320] So, it may be somewhat unsolicited in this regard, but I do feel that I am a person in the community that other people like feel like gives solid advice, right?
[00:29:44.640 --> 00:29:49.840] So, yes, 12 joy prescriptions in the book in the form of a memoir.
[00:29:49.840 --> 00:29:51.840] So, it's like, this is my story.
[00:29:51.840 --> 00:29:53.120] This is what happened.
[00:29:53.120 --> 00:29:59.520] This is what you can take from what happened to me and live your life more joyfully.
[00:29:59.520 --> 00:30:00.440] I love that.
[00:30:00.440 --> 00:30:02.360] How do you define joy?
[00:29:59.840 --> 00:30:05.320] I think joy is a state of being.
[00:30:05.560 --> 00:30:07.800] I think it transcends happiness.
[00:30:07.800 --> 00:30:13.160] I feel like when we talk about happiness, sometimes it's an idea or a goal, a destination.
[00:30:13.160 --> 00:30:14.760] I'll be happy when.
[00:30:14.760 --> 00:30:16.120] I'll be happy if.
[00:30:16.120 --> 00:30:19.480] I'll be happy when my company grosses a million dollars.
[00:30:19.480 --> 00:30:20.760] Then you hit a million dollars.
[00:30:20.760 --> 00:30:22.360] And what's now, you want two.
[00:30:22.360 --> 00:30:25.880] It's like this hedonistic treadmill that like nothing's ever enough.
[00:30:25.880 --> 00:30:28.360] And if anybody's in on that treadmill, it's been me.
[00:30:28.360 --> 00:30:32.680] I mean, I've been running on that treadmill ever since I landed in America when I was six years old.
[00:30:32.680 --> 00:30:36.120] And I kind of just figured out like it's never going to be enough.
[00:30:36.120 --> 00:30:45.320] All these degrees on the wall, all these accolades, all these publications, it's never going to be enough because my worth needs to come from within.
[00:30:45.320 --> 00:30:53.240] But then I was like, oh, well, that's, that's not an easily solvable problem because I've always gotten my worth from out there externally.
[00:30:53.240 --> 00:30:57.320] So that's how to do the deep soul searching of figuring out like, who am I?
[00:30:57.320 --> 00:30:59.400] What do I want out of life?
[00:31:00.200 --> 00:31:02.440] What, what does give me joy?
[00:31:02.440 --> 00:31:09.080] And the answer to that was really connection, gratitude, and laughter.
[00:31:09.080 --> 00:31:15.640] Those were for me, the three most prominent things for me to have a joyful life.
[00:31:15.640 --> 00:31:16.760] I love that.
[00:31:16.760 --> 00:31:25.080] What do you recommend to someone who might be where you were several years ago before you started working with a therapist and figuring all this out for yourself?
[00:31:25.080 --> 00:31:31.320] Like, what do you say to that woman who doesn't feel joyful, isn't sure what they want or want to be doing?
[00:31:31.320 --> 00:31:34.040] Like, where should they start in this process?
[00:31:34.040 --> 00:31:38.360] Because it's one thing, like, you've been down the road already, so you know what's important to you.
[00:31:38.360 --> 00:31:45.360] But I just picture someone sitting there, like, I don't even know how to have this conversation with myself or where to begin or how do I even figure that out.
[00:31:44.680 --> 00:31:46.960] Yeah, that's such a good question.
[00:31:47.200 --> 00:31:58.640] I mean, first you have to clear the clutter because you cannot have these like insightful, soul-searching moments of your joy journey if you're running around like a crazy person, you know?
[00:31:58.640 --> 00:32:11.440] So, this was like back in, I want to say like 2018 or 19, I decided to cut back at work because working inside an operating room for 50 to 60 hours a week while raising twin toddlers, like honestly, doesn't leave much time for soul searching.
[00:32:11.440 --> 00:32:15.680] So, I cut back at work first one day a week and then two days a week.
[00:32:15.680 --> 00:32:32.400] So, forevermore now on, I only work in the operating room three days a week, which gives me the bandwidth to like read books and have conversations with people and, you know, try to find a mentor and ask her for advice and mentorship.
[00:32:33.280 --> 00:32:42.320] I think the starting point is to clear some of the extraneous clutter around your life and then to set healthy boundaries.
[00:32:42.320 --> 00:32:45.360] I learned to set boundaries like five years ago.
[00:32:45.360 --> 00:32:46.720] I'm 40 years old.
[00:32:46.720 --> 00:32:48.720] Like, I did not know what a boundary was.
[00:32:48.720 --> 00:32:51.520] I was a people pleaser, a yes woman.
[00:32:51.520 --> 00:32:54.880] There's literally a chapter in my book called Yes Woman.
[00:32:54.880 --> 00:33:02.080] And I just felt like I was pouring from my cup all day long and it was fine until it wasn't.
[00:33:02.400 --> 00:33:17.440] And one day I just had so much resentment that I had been like pouring from my cup and now it was empty and nobody was pouring into like I just, you just reach this level where you're so fed up and you're like, I'm not going to do that anymore.
[00:33:17.440 --> 00:33:26.240] And I, and I stopped, you know, I stopped volunteering for things that I didn't actually want to do because I felt like I should.
[00:33:26.720 --> 00:33:37.400] And then I stopped letting myself be voluntold to do things that I didn't want to do, but people kind of was like, oh, Tiffany will do it because, you know, Tiffany always gets things done.
[00:33:37.400 --> 00:33:37.800] Right.
[00:33:37.800 --> 00:33:40.120] And I was like, I'm not doing that anymore.
[00:33:40.120 --> 00:33:41.000] Good for you.
[00:33:41.000 --> 00:33:42.760] No, that's, that's so important.
[00:33:42.760 --> 00:33:49.640] It's knowing what your boundaries are and what's going to light you up and make you feel good and where you can actually make impact.
[00:33:49.640 --> 00:33:55.960] And when you're doing things that you don't really want to be doing because someone told you to do it, like that's not the best place to spend your time.
[00:33:55.960 --> 00:33:57.160] Not at all.
[00:33:57.160 --> 00:33:58.760] So very excited about your book.
[00:33:58.760 --> 00:33:59.880] I know I just share with everyone.
[00:33:59.880 --> 00:34:01.800] Go to the show notes because it is linked there.
[00:34:01.800 --> 00:34:03.160] Go buy Tiffany's book.
[00:34:03.160 --> 00:34:05.960] I am so excited to read your book.
[00:34:05.960 --> 00:34:10.600] Now, you mentioned you have twins and you've been building businesses.
[00:34:10.600 --> 00:34:12.520] You have a career in medicine.
[00:34:12.520 --> 00:34:15.880] You're trying all these new things and you're raising a family.
[00:34:15.880 --> 00:34:23.720] What advice do you have for, we like to call them an entrepreneur, our mama pronistas who are building businesses and raising little humans?
[00:34:23.720 --> 00:34:28.200] How do you manage it all and integrate everything together in your life?
[00:34:28.200 --> 00:34:29.640] What advice do you have?
[00:34:29.640 --> 00:34:38.200] I mean, integration is the correct word because I hate it when people say work-life balance because it gives you the illusion that there should be some balance in girlfriend.
[00:34:38.200 --> 00:34:39.400] Like there is no balance.
[00:34:39.400 --> 00:34:41.560] We'd just be running crazy all day.
[00:34:41.560 --> 00:34:50.120] I mean, I just finished my book tour, seven cities in 10 days, and I brought my girls with me to New York City because they had never been.
[00:34:50.120 --> 00:34:53.000] And my publicist got me a billboard in Times Square.
[00:34:53.000 --> 00:34:54.040] And I was like, you know what?
[00:34:54.040 --> 00:34:55.480] They can miss two days of school.
[00:34:55.480 --> 00:34:56.360] It's going to be fine.
[00:34:56.360 --> 00:34:58.680] There's probably more learning going on with me anyhow.
[00:35:00.280 --> 00:35:07.160] It's the integration of your work and your family and knowing that, you know, sometimes you have to put on different hats.
[00:35:07.160 --> 00:35:09.160] Like sometimes I have to put on my doctor hat.
[00:35:09.160 --> 00:35:11.560] Sometimes I have to put on my entrepreneur hat.
[00:35:11.560 --> 00:35:13.240] Sometimes I put on my mom hat.
[00:35:13.240 --> 00:35:17.360] And not all of those hats are worn at the same time or on the same day.
[00:35:17.360 --> 00:35:19.600] You just keep, you know, switching hats.
[00:35:14.920 --> 00:35:22.000] And then lastly, like giving yourself grace.
[00:35:22.480 --> 00:35:28.880] I see so many moms like beating themselves up, having mom guilt, having shame.
[00:35:28.880 --> 00:35:34.640] and just feeling like they're not enough because they're trying to do all the things and they feel like they're failing at all of them.
[00:35:34.640 --> 00:35:42.080] I always tell my girlfriends, like, if you feel bad that you're not doing enough, you're probably doing enough.
[00:35:44.720 --> 00:35:49.200] Just to give yourself some grace, honestly, and give other women grace.
[00:35:49.200 --> 00:35:51.920] We are all doing the best we can.
[00:35:51.920 --> 00:36:02.000] I promise you, maybe there's five or 10% of women out there who aren't trying their best, but by and large, all the women that I meet are doing the best that they can.
[00:36:02.000 --> 00:36:06.160] And we really need to lift each other up and empower one another.
[00:36:06.160 --> 00:36:11.840] It's not like the scarcity mentality, you know, where there's only so many slices of pizza.
[00:36:12.160 --> 00:36:19.360] My boss at work used to say, every time the pizza gets a little smaller, the table manners gets a little worse.
[00:36:19.360 --> 00:36:25.680] And I was like, yeah, if that's the mentality that you live with, that if I get a slice, there's one less slice for you.
[00:36:25.680 --> 00:36:26.400] You know what I mean?
[00:36:26.400 --> 00:36:28.160] But my pizza is infinite.
[00:36:28.160 --> 00:36:29.680] My pizza is enormous.
[00:36:29.680 --> 00:36:31.760] There's enough to go around.
[00:36:31.760 --> 00:36:39.120] Also, like generally speaking, when I help other women, the karma always comes back and it helps me.
[00:36:39.120 --> 00:36:42.240] Maybe not today, maybe not tomorrow, maybe in a year.
[00:36:42.240 --> 00:36:58.480] But even with the launch of this book, I am telling you, I feel so supported right now because there were women who showed up for me for this book launch in ways that like I was even uncomfortable with, like the level which they supported me.
[00:36:58.480 --> 00:37:06.520] And it really bolstered me because for a while I was feeling a little like, I don't know, unsupported, I guess.
[00:37:06.840 --> 00:37:12.360] And people, then I launched this book and people showed up and it like renewed my faith.
[00:37:12.680 --> 00:37:15.240] And I was like, okay, here we go, girls.
[00:37:15.240 --> 00:37:16.600] Here we go.
[00:37:16.600 --> 00:37:20.120] Well, there's amazing women out there and we all want to support each other.
[00:37:20.120 --> 00:37:24.440] And I know before we started recording, I was telling you just about everything happening inside our community.
[00:37:24.440 --> 00:37:27.400] And like, there's enough business and opportunity for everyone.
[00:37:27.400 --> 00:37:33.080] So when we all come with this mindset of when we connect, when we collaborate, we can all do so much more together.
[00:37:33.080 --> 00:37:34.600] And then we all show up for each other.
[00:37:34.600 --> 00:37:35.800] Like, how amazing is that?
[00:37:35.800 --> 00:37:42.200] Like, how good did that feel that everyone showed up for you for this book launch and knowing if and when you do it again or do something else?
[00:37:42.200 --> 00:37:43.400] Like you have your tribe there.
[00:37:43.400 --> 00:37:47.640] You have your, you have your sisters there to help and support you.
[00:37:47.640 --> 00:37:49.480] Yes, it means everything.
[00:37:49.480 --> 00:37:50.840] That's the best.
[00:37:50.840 --> 00:37:57.880] Well, Tiffany, where can everyone find you, find your book, follow you, share, share all the links and handles?
[00:37:57.880 --> 00:38:02.200] Yeah, you can find the book anywhere books are sold, whatever your favorite retailer is.
[00:38:02.440 --> 00:38:06.280] You can follow me on social media at Tiffany MoonMD.
[00:38:06.280 --> 00:38:10.920] And I'm available for speaking, consulting, making TikToks, whatever you want.
[00:38:10.920 --> 00:38:12.200] Just reach out.
[00:38:12.200 --> 00:38:13.800] And oh my gosh, we forgot to talk about it.
[00:38:13.800 --> 00:38:15.560] You have an amazing conference coming up too.
[00:38:15.560 --> 00:38:17.400] Tell everyone about your conference.
[00:38:17.400 --> 00:38:17.800] Yes.
[00:38:17.800 --> 00:38:22.920] So Lead Her Summit is going to be in Dallas from November 7th through 9th.
[00:38:22.920 --> 00:38:29.880] It's a multi-day thing because we cannot like do all this growth and empowerment in one day.
[00:38:29.880 --> 00:38:31.800] It's more than a one-day thing.
[00:38:31.800 --> 00:38:35.160] And it's like a camp for adult grown women entrepreneurs.
[00:38:35.160 --> 00:38:37.400] You know, people are like, Do I have to be a doctor to come?
[00:38:37.400 --> 00:38:43.320] I'm like, no, we're talking about like negotiation, marketing, how to build your personal brand.
[00:38:43.320 --> 00:38:46.320] There was a female energy sex talk.
[00:38:44.600 --> 00:38:50.720] My kids were in the room, and then the speaker was like, Your kids do not need to be in the room for this next one.
[00:38:50.880 --> 00:38:57.280] It was like getting in touch with your feminine energy and dealing with, you know, the changes that come with Perry and menopause.
[00:38:57.280 --> 00:39:00.880] Like our hormones are changing and we need to take care of our bodies.
[00:39:01.040 --> 00:39:03.040] A nutrition, a yoga session.
[00:39:03.040 --> 00:39:05.440] Like it's just, it's the most amazing weekend.
[00:39:05.440 --> 00:39:08.640] I would be so honored if your people would consider coming.
[00:39:08.880 --> 00:39:15.440] But we have some amazing speakers, breakout sessions, and it's just a really empowering weekend, to be honest.
[00:39:15.440 --> 00:39:16.720] No, it sounds amazing.
[00:39:17.040 --> 00:39:18.080] We were chatting before.
[00:39:18.080 --> 00:39:21.120] It's so it's like our founders weekend event too.
[00:39:21.120 --> 00:39:23.680] And everyone should go to all the conferences, right?
[00:39:23.920 --> 00:39:27.920] The more conferences and founders' weekends you can go to, the more opportunity.
[00:39:27.920 --> 00:39:34.240] Because at the end of the day, your business is only going to be as successful as the community you surround yourself with.
[00:39:34.240 --> 00:39:43.920] And when we all come together and connect, get to know each other, we can refer business to each other, we can help each other, we can come to each other's events, buy each other's books.
[00:39:43.920 --> 00:39:46.000] Like this is how business is getting done.
[00:39:46.000 --> 00:39:52.960] So everyone needs to go to your event, our event, Founders Weekend, and make all the magic happen together.
[00:39:52.960 --> 00:39:53.920] I would love that.
[00:39:53.920 --> 00:39:57.360] My husband is like, how many conferences are you going to go to this year?
[00:39:57.360 --> 00:39:58.480] I was like, all of them.
[00:39:58.480 --> 00:40:01.120] I mean, you know, you and I were both at Mom 2.0.
[00:40:01.440 --> 00:40:05.520] I'm going to another one in June called ROI Conference by Rachel Rogers.
[00:40:05.520 --> 00:40:13.920] Like, I'm telling you, I love going to conferences because it's so fun and I meet the most amazing people.
[00:40:13.920 --> 00:40:15.440] And it's a business expense.
[00:40:15.440 --> 00:40:16.800] I'm like, I love this.
[00:40:16.840 --> 00:40:18.240] To tax write-off.
[00:40:18.240 --> 00:40:20.240] We call it a business vacation.
[00:40:20.240 --> 00:40:23.440] So, no, it's literally the best.
[00:40:23.680 --> 00:40:24.800] I'm not even joking.
[00:40:24.800 --> 00:40:25.040] Yeah.
[00:40:25.200 --> 00:40:28.880] To all of our event planners, we know how hard planning these events is behind the scenes.
[00:40:28.880 --> 00:40:36.920] So, like, we are all working so hard to plan these amazing events for our whole community, your whole community, because this is where the magic happened.
[00:40:37.000 --> 00:40:39.080] It's like, get in person, get in real life.
[00:40:39.080 --> 00:40:42.920] Of course, lots of great things can happen online and listening to podcasts as well.
[00:40:42.920 --> 00:40:46.760] But when we're in person, I can really connect and build those close relationships.
[00:40:46.760 --> 00:40:48.680] Like, this is where the magic happens.
[00:40:48.680 --> 00:40:53.240] Tiffany, last question for you: What does being an entrepreneur mean to you?
[00:40:53.560 --> 00:41:01.080] It means showing up as the full expression of yourself and encouraging other women to do the same.
[00:41:01.080 --> 00:41:02.200] It absolutely does.
[00:41:02.200 --> 00:41:04.200] Thank you so much for sharing your journey.
[00:41:05.000 --> 00:41:10.840] Everyone, go again, head to the show notes, tap that link to go buy Tiffany's new book.
[00:41:10.840 --> 00:41:13.240] And Tiffany, thank you again for being here.
[00:41:13.240 --> 00:41:17.160] I'm Stephanie, and this is the best business meeting I've ever had.
[00:41:17.480 --> 00:41:18.760] Hi, Entrepreneurs.
[00:41:18.760 --> 00:41:26.920] It's Steph here, and I hope today's episode has left you feeling inspired and with some actionable tips that you can apply to your own business.
[00:41:26.920 --> 00:41:34.280] The way we've grown our community and resources is by sharing content like this for years and asking for help along the way.
[00:41:34.280 --> 00:41:39.800] So, here's where we need your help so we can continue to make as much impact as possible together.
[00:41:39.800 --> 00:41:56.840] If you can leave us a five-star review and extra credit if you share this episode on Instagram, LinkedIn, or DM it to a founder friend who would benefit from hearing it, not only would it mean the world to us, but you sharing this episode is going to help someone who just may need to hear what we share today.
[00:41:56.840 --> 00:41:59.880] And you know, I love nothing more than giveaways and prizes.
[00:41:59.880 --> 00:42:06.600] So, every month I'll be giving away a one-on-one session with me to someone who has shared the episode and left a review.
[00:42:06.600 --> 00:42:09.440] So, send me a personal DM over on Instagram.
[00:42:09.440 --> 00:42:14.280] I'm at Steph Jill Carton once you've done it, so you can be entered to win.
[00:42:14.280 --> 00:42:20.080] Wishing you a productive week ahead and stay tuned for another impactful episode next week.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.880 --> 00:00:05.680] Hey, Entrepreneurs, it's Steph here with a special invite just for you.
[00:00:05.680 --> 00:00:10.800] Do you want to experience what it's like to be part of our Entrepreneursa League community of founders?
[00:00:10.800 --> 00:00:12.400] Now is your chance.
[00:00:12.400 --> 00:00:21.360] You can join me this month at one of our upcoming Entrepreneursa League info sessions where I'm going to share with you all you're going to get access to when you join the community.
[00:00:21.360 --> 00:00:27.040] Plus, I'll be giving away some big bonuses that you will only be able to get access to when you attend live.
[00:00:27.040 --> 00:00:35.600] Head over to refer.entrepreneista.com forward slash info session to join us at one of our virtual info sessions this month.
[00:00:35.600 --> 00:00:40.640] That's refer.entrepranista.com forward slash info session.
[00:00:40.640 --> 00:00:44.560] Or head over to the show notes right now and tap the link to join us.
[00:00:44.560 --> 00:00:49.200] I can't wait to meet you there and learn more about you and your business.
[00:00:49.840 --> 00:00:53.600] Then one of my friends called me and she was like, I got your care package.
[00:00:53.600 --> 00:00:54.960] You are so sweet.
[00:00:54.960 --> 00:00:56.800] Did you actually make these candles?
[00:00:56.800 --> 00:00:59.280] And I was like, yeah, I poured them myself in my basement.
[00:00:59.280 --> 00:01:00.400] I like made a huge mess.
[00:01:00.400 --> 00:01:01.680] There's like wax everywhere.
[00:01:01.680 --> 00:01:08.720] And she said, do you think you could make 20 more and I'll pay you and you send these to 20 other healthcare workers?
[00:01:08.720 --> 00:01:13.280] Cause I just think this is like the sweetest little idea and I want to send it to my friends too.
[00:01:13.280 --> 00:01:14.400] And I was like, okay.
[00:01:14.400 --> 00:01:17.440] And then a couple of other people like placed orders.
[00:01:17.440 --> 00:01:19.200] Then I'm in the basement at 2 a.m.
[00:01:19.280 --> 00:01:21.680] and I'm like, oh my God, I got to get these orders out.
[00:01:21.680 --> 00:01:25.840] And that is how aromesthesial candle company was born.
[00:01:29.040 --> 00:01:32.160] Building a brand today isn't just about what you sell.
[00:01:32.160 --> 00:01:37.520] It's about showing up as your full authentic self and really connecting with your community.
[00:01:37.520 --> 00:01:39.840] Well, this week's guest absolutely gets that.
[00:01:39.840 --> 00:01:40.160] Dr.
[00:01:40.160 --> 00:01:42.720] Tiffany Moon is a total powerhouse.
[00:01:42.720 --> 00:01:55.920] She is a board-certified anesthesiologist, entrepreneurs, reality TV star, and all-around founder who has built a loyal following from being unapologetically real across every single platform.
[00:01:55.920 --> 00:02:05.960] Tiffany has turned her passions into a thriving business like aromastasia candles while also creating spaces for women to lead and connect through her summit.
[00:02:05.960 --> 00:02:17.960] She also just released her new deeply personal book, Joy Prescriptions, that I cannot recommend enough for every founder looking for practical tips to find success, but more importantly, joy.
[00:02:17.960 --> 00:02:21.000] Tiffany is not just about the highlight reel, which you'll see.
[00:02:21.000 --> 00:02:29.560] She just shares her real humor and challenges and her journey from immigrant roots to multi-business founder with so much heart.
[00:02:29.560 --> 00:02:36.920] And she is spilling all of her best strategies for growing a brand that really stands out in today's noisy digital space.
[00:02:36.920 --> 00:02:51.320] So, whether you're building a personal brand or a product-based business, you're gonna walk away from this episode with her best advice so you can stop guessing and start showing up in a way that feels true to you and you can get real results.
[00:02:51.320 --> 00:02:56.440] So, get ready to hear Tiffany's story and her biggest business secrets.
[00:03:00.280 --> 00:03:03.800] This is the Entrepreneur Podcast presented by Socialfly.
[00:03:03.800 --> 00:03:14.520] It's the best business meeting you'll ever have with must-hear real-life looks at how leading women in business are getting it done and what it takes to build and grow a successful company.
[00:03:14.520 --> 00:03:20.360] It's beyond the Graham with no filters, no limits, and plenty of surprises.
[00:03:24.520 --> 00:03:28.840] Tiffany, I am so excited to finally be having this conversation with you.
[00:03:28.840 --> 00:03:36.120] I know we've been planning to record this episode for what seems like months now, and we finally made this happen.
[00:03:36.120 --> 00:03:39.240] We didn't even get the chance to meet in person when we were in person together.
[00:03:39.240 --> 00:03:40.000] So, here we are.
[00:03:40.000 --> 00:03:41.880] Technology, we make it all happen.
[00:03:41.880 --> 00:03:47.280] Yes, and it's two busy ladies trying to coordinate our schedules is a gargantuan task.
[00:03:47.280 --> 00:03:47.920] I know.
[00:03:47.920 --> 00:03:48.880] So here we are.
[00:03:44.840 --> 00:03:50.000] We've made it happen.
[00:03:50.240 --> 00:03:55.760] And I know our entrepreneurs can just learn so much from your incredible journey and story.
[00:03:55.760 --> 00:04:01.360] Did you always know as a child when you were growing up that you wanted to start your own businesses one day?
[00:04:01.360 --> 00:04:02.480] Oh my gosh, no.
[00:04:02.480 --> 00:04:08.800] So as an immigrant from China coming to America, when I was six years old, I did not speak a lick of English.
[00:04:08.800 --> 00:04:14.480] My parents basically offered the options of a career in law or medicine.
[00:04:14.480 --> 00:04:16.800] Like business was not an option.
[00:04:16.800 --> 00:04:24.320] And back then, as a little girl, I thought that lawyers like had to argue with people and be like, Your honor, I object.
[00:04:24.320 --> 00:04:26.000] And I was like, oh, I can't do all that.
[00:04:26.000 --> 00:04:27.120] That's conflict.
[00:04:27.120 --> 00:04:29.440] So I chose a career in medicine.
[00:04:29.440 --> 00:04:35.840] And I always joke to people that I became an accidental entrepreneur in my 30s.
[00:04:35.840 --> 00:04:38.080] I was not trying to be an entrepreneur.
[00:04:38.080 --> 00:04:40.240] I was not trying to leave medicine.
[00:04:40.240 --> 00:04:41.840] Like things just happened.
[00:04:41.840 --> 00:04:45.840] And then all of a sudden, I was like, wait a minute, I think I'm doing it.
[00:04:46.160 --> 00:04:46.960] What happened?
[00:04:46.960 --> 00:04:50.080] What led you down this crazy path of ours?
[00:04:50.080 --> 00:05:00.880] So I was a full-time academic anesthesiologist working 50 to 60 hours a week, running clinical trials, taking overnight trauma call, liver transplant call, all the things.
[00:05:00.880 --> 00:05:04.240] Then in March of 2020, we all know what happened.
[00:05:04.240 --> 00:05:08.000] And my clinical trials came to a screeching halt.
[00:05:08.000 --> 00:05:11.520] I was supposed to present at two national anesthesia conferences.
[00:05:11.520 --> 00:05:13.680] Those were both canceled or postponed.
[00:05:13.680 --> 00:05:16.800] Then all of a sudden I didn't have like all this work to do.
[00:05:16.800 --> 00:05:21.680] I have severe anxiety, and then you throw a global pandemic on top of that.
[00:05:21.680 --> 00:05:23.920] And I was just about to lose my mind.
[00:05:23.920 --> 00:05:38.360] So, I started making candles in the basement of my home as like in a hobby and basically something to do that was goal-oriented that was not like sitting and drinking wine or making TikToks with my kids.
[00:05:38.360 --> 00:05:40.680] So, I'm down in the basement, like melting wax.
[00:05:40.680 --> 00:05:42.120] It's actually very soothing.
[00:05:42.120 --> 00:05:49.240] You put these big chunks of wax in these like pots and then you boil it and then you mix different concoctions of scents.
[00:05:49.240 --> 00:05:54.360] You know, you have your eucalyptus and your lavender and your musk and your oud and your florals.
[00:05:54.360 --> 00:05:57.080] And all of a sudden, I had like 20 some odd candles.
[00:05:57.080 --> 00:06:00.440] And I was like, I cannot burn all these candles myself.
[00:06:00.440 --> 00:06:04.200] And remember back then, this is before the COVID test came out.
[00:06:04.200 --> 00:06:09.720] There was kind of this joke that like if you had your sense of smell, then you must not have COVID, right?
[00:06:09.720 --> 00:06:11.240] Because that's like what you lose.
[00:06:11.240 --> 00:06:19.720] Okay, so I thought it would be cute and funny if I put a label on all the candles and named them after anesthesia drugs.
[00:06:19.720 --> 00:06:20.040] Why?
[00:06:20.040 --> 00:06:21.000] I have no idea.
[00:06:21.000 --> 00:06:24.040] So the, so the first candle I ever made was propofol candle.
[00:06:24.040 --> 00:06:26.200] I'm like, that sounds so stupid now, but whatever.
[00:06:26.200 --> 00:06:27.000] I went with it.
[00:06:27.000 --> 00:06:27.480] You just started.
[00:06:27.720 --> 00:06:28.920] So I just started.
[00:06:28.920 --> 00:06:30.360] That's the thing about starting a business.
[00:06:30.360 --> 00:06:31.320] Like, how did you start?
[00:06:31.320 --> 00:06:32.280] I just started.
[00:06:32.280 --> 00:06:50.280] I printed Avery labels from my inkjet printer, stuck them on the jar of the candle and wrote a little handwritten note to all my friends in healthcare, like nurses, doctors, respiratory therapists, all those kind of people, and said, Hey, you know, I just wanted to let you know I'm thinking of you and your family.
[00:06:50.280 --> 00:06:51.720] I made this candle.
[00:06:51.720 --> 00:06:53.640] If you can smell it, congratulations.
[00:06:53.640 --> 00:06:54.920] You don't have COVID.
[00:06:54.920 --> 00:06:55.960] And it was like cute.
[00:06:55.960 --> 00:07:03.960] And like, I'm thinking of you because this was, you know, back when healthcare workers were heroes and we were all like, you know, standing in solidarity.
[00:07:04.360 --> 00:07:08.200] And then one of my friends called me and she was like, I got your care package.
[00:07:08.200 --> 00:07:10.120] You are so sweet.
[00:07:10.120 --> 00:07:12.120] Did you actually make these candles?
[00:07:12.120 --> 00:07:14.520] And I was like, yeah, I poured them myself in my basement.
[00:07:14.520 --> 00:07:15.680] I like made a huge mess.
[00:07:14.840 --> 00:07:17.040] There's like wax everywhere.
[00:07:17.680 --> 00:07:20.960] And she said, Do you think you could make 20 more?
[00:07:20.960 --> 00:07:29.760] And I'll pay you and you send these to 20 other healthcare workers because I just think this is like the sweetest little idea and I want to send it to my friends too.
[00:07:29.760 --> 00:07:30.880] And I was like, okay.
[00:07:31.200 --> 00:07:34.320] And then a couple of other people like placed orders.
[00:07:34.320 --> 00:07:36.080] Then I'm in the basement at 2 a.m.
[00:07:36.160 --> 00:07:38.960] and I'm like, oh my God, I got to get these orders out.
[00:07:38.960 --> 00:07:42.480] And that is how aromesthesal candle company was born.
[00:07:42.480 --> 00:07:45.520] So a true accidental entrepreneur.
[00:07:45.520 --> 00:07:52.880] So okay, so now you're pouring all these candles, but when did it go from just pouring candles in your basement to being like, okay, I have something here.
[00:07:52.880 --> 00:07:53.920] There's some traction.
[00:07:53.920 --> 00:07:57.360] This can actually be more than just me pouring candles in the basement.
[00:07:57.360 --> 00:07:59.040] I can build this as a girl business.
[00:07:59.040 --> 00:07:59.440] Yeah.
[00:07:59.440 --> 00:08:01.280] I mean, the order started coming in.
[00:08:01.280 --> 00:08:06.080] I, okay, so the first thing I did was I came out with like four core cents.
[00:08:06.080 --> 00:08:19.120] And then I took pictures with my iPhone, went on Shopify, paid like a hundred bucks for some template, uploaded my iPhone pictures, was like, you know, moving things around and like figuring out pricing.
[00:08:19.120 --> 00:08:26.800] And I was like, okay, if the jar costs this much and the wax costs this much and the oils cost this much, then I should, you know, sell it for this much margin.
[00:08:26.800 --> 00:08:29.280] And then I'm like learning business stuff.
[00:08:29.280 --> 00:08:31.440] Like I had no idea what I was doing.
[00:08:31.440 --> 00:08:32.880] I'm an anesthesiologist.
[00:08:32.880 --> 00:08:34.480] I put people to sleep for a living.
[00:08:34.480 --> 00:08:36.480] I have no business background ever.
[00:08:36.480 --> 00:08:40.640] Like I've never taken a business class, a marketing class, none of it.
[00:08:40.640 --> 00:08:42.080] And I just like Googled it.
[00:08:42.080 --> 00:08:44.080] I watched a couple of videos on YouTube.
[00:08:44.080 --> 00:08:45.760] I read a couple of books.
[00:08:45.760 --> 00:08:48.800] I figured out, like, you know, business things.
[00:08:49.120 --> 00:08:52.400] And I made so many mistakes, but I would just fix them.
[00:08:52.400 --> 00:08:56.160] Oh, I didn't know anything about keeping inventory, you know, and like counting it.
[00:08:56.160 --> 00:08:58.880] So people would order a candle and then I'd go down to the basement.
[00:08:58.880 --> 00:09:01.560] I've been doing everything by myself, by the way.
[00:09:01.560 --> 00:09:03.880] And I'm like, oh, we don't have any more of that scent.
[00:08:59.680 --> 00:09:05.160] Like, crap, I better make some more.
[00:09:05.480 --> 00:09:09.960] Then I'm emailing the customer, like, sorry, the candle you ordered isn't in stock.
[00:09:09.960 --> 00:09:14.040] I mean, just like the stupidest, most elementary stuff.
[00:09:14.360 --> 00:09:22.920] But that's how I learned business by like just doing it and making lots of mistakes and then fixing it, learning it, and you just keep going.
[00:09:22.920 --> 00:09:25.480] What were some of the mistakes you made in the early days?
[00:09:25.480 --> 00:09:29.080] And what did you learn from them that can help others that are listening to this?
[00:09:29.400 --> 00:09:32.680] Well, first, I thought it was just a hobby.
[00:09:32.680 --> 00:09:35.320] And so I didn't really like set up my business.
[00:09:35.320 --> 00:09:37.160] Like, I didn't have an LLC.
[00:09:37.160 --> 00:09:39.400] I didn't have a separate business checking account.
[00:09:39.400 --> 00:09:41.880] I mean, this is some elementary stuff here.
[00:09:42.040 --> 00:09:45.080] Like, now looking back five years, like, it's almost stupid.
[00:09:45.080 --> 00:09:51.000] But when you don't have a good mentor and you don't really know what you're doing, like, this is, I just thought it was a hobby.
[00:09:51.000 --> 00:09:52.920] I was having people like Venmo me.
[00:09:52.920 --> 00:09:53.720] You know what I mean?
[00:09:53.720 --> 00:09:54.600] Like, there was no.
[00:09:54.600 --> 00:09:59.560] And then at the end of the year, my accountant's like, okay, we got to figure out your PL.
[00:09:59.560 --> 00:10:01.640] And I was like, what's a PL?
[00:10:01.960 --> 00:10:05.480] Like, and then he's like, you have to file franchise taxes.
[00:10:05.480 --> 00:10:06.280] And I was like, why?
[00:10:06.280 --> 00:10:07.480] I'm not a franchise.
[00:10:07.480 --> 00:10:09.320] I was like, I don't understand any of this.
[00:10:09.320 --> 00:10:11.160] He's like, we got to get you a LLC.
[00:10:11.160 --> 00:10:15.560] Like, I, I, I mean, I really was flying by the seat of my pants.
[00:10:15.560 --> 00:10:16.760] Um, and I don't know.
[00:10:16.760 --> 00:10:26.840] I guess the lesson to the readers is like, if you want to do something, like, you can read a couple of books, figure it out, listen to some podcasts, and have some good mentors, and you can figure it out.
[00:10:26.840 --> 00:10:30.360] Like, you don't have to reinvent the wheel by yourself.
[00:10:31.000 --> 00:10:35.880] And I wished back then that I had known that because I kind of didn't know what I was doing.
[00:10:35.880 --> 00:10:36.520] Absolutely.
[00:10:36.520 --> 00:10:37.400] I share this all the time.
[00:10:37.400 --> 00:10:39.480] Like, it's never been easier to start a business, right?
[00:10:39.480 --> 00:10:42.440] If you have an idea, you can get started today.
[00:10:42.440 --> 00:10:46.320] You can, like, you start pouring candles and say, I'm in business, right?
[00:10:46.320 --> 00:10:49.360] And even if you don't file your LLC right away, you should, everyone.
[00:10:49.360 --> 00:10:50.880] But if you don't, it's okay.
[00:10:44.840 --> 00:10:53.120] Like, you can fix it on the back end.
[00:10:53.280 --> 00:10:56.560] But do it up front if you're listening to this podcast right now and you haven't filed yet.
[00:10:56.560 --> 00:10:57.760] But you just started, right?
[00:10:57.760 --> 00:10:59.920] And it's easy to get into business.
[00:10:59.920 --> 00:11:03.120] But then the challenge is staying in business.
[00:11:03.120 --> 00:11:09.200] So, how do you actually build a profitable, scalable, sustainable business once you've started?
[00:11:09.200 --> 00:11:14.640] What are some other things that you have now learned over the past few years that have really helped you grow?
[00:11:14.960 --> 00:11:25.200] Yeah, I learned that I need to ask for help because I was literally, I was like making the website, pouring the candles, labeling the candles, boxing the candles, going to UPS.
[00:11:25.200 --> 00:11:26.720] And I was like, this is ridiculous.
[00:11:26.720 --> 00:11:30.800] Like, I have to do my normal job and this hobby that turned into a job.
[00:11:30.800 --> 00:11:33.120] So I hired good people to help me.
[00:11:33.120 --> 00:11:36.880] You know, I hired somebody to redo the website so that it looked more professional.
[00:11:36.880 --> 00:11:41.040] I hired a marketing team because we need to acquire new customers.
[00:11:41.040 --> 00:11:46.400] And me, you know, I had this initial influx of orders because it was all my friends and their friends.
[00:11:46.400 --> 00:11:48.240] But then after that, I was like, oh, crap.
[00:11:48.240 --> 00:11:50.160] Like, how do I acquire new customers?
[00:11:50.160 --> 00:11:51.760] Like, do I need to run ads?
[00:11:51.760 --> 00:11:52.880] How do you run an ad?
[00:11:52.880 --> 00:11:53.920] What makes a good ad?
[00:11:53.920 --> 00:11:54.880] I have no idea.
[00:11:54.880 --> 00:11:56.640] Maybe I should hire someone.
[00:11:56.640 --> 00:12:03.120] Like, you know, you just go through these stages of, I guess, building a business and it's really humbling.
[00:12:03.120 --> 00:12:03.920] Absolutely.
[00:12:03.920 --> 00:12:05.840] Where is that business at today?
[00:12:05.840 --> 00:12:06.880] What are you focused on?
[00:12:06.880 --> 00:12:07.760] Oh, my gosh.
[00:12:07.760 --> 00:12:09.840] We have 20 Cents.
[00:12:09.840 --> 00:12:17.280] I have the classic collection, which is named after the anesthesia drugs, as I told you, like propofol, Xanax, ketamine.
[00:12:17.280 --> 00:12:20.480] Okay, this is how you know I'm an accidental entrepreneur.
[00:12:20.480 --> 00:12:26.000] When I hired the people to start making ads, all of them got taken down.
[00:12:26.000 --> 00:12:31.880] This was like 2022 because the AI or whatever thinks I'm selling like drugs, drugs online.
[00:12:31.880 --> 00:12:33.160] Like I'm selling Xanax.
[00:12:29.600 --> 00:12:34.600] And I'm like, no, it's a candle.
[00:12:34.840 --> 00:12:39.720] Like we even have a little disclaimer on the label that says like does not contain Xanax.
[00:12:39.720 --> 00:12:43.880] Okay, so all of the ads got taken down and I'm like, that's not good.
[00:12:43.880 --> 00:12:53.160] So then we decided to make a Lux collection of aromasthesia, which are in these black jars, not to be confused with the apothecary clear glass jars.
[00:12:53.160 --> 00:12:56.440] And this is the Lux collection and they have normal scent names.
[00:12:56.440 --> 00:13:00.600] Like this is opulent amber and the ads don't get taken down.
[00:13:00.600 --> 00:13:10.520] So then we generate enough traffic from the ads of the non-drug name candles that people learn about the drug name candles and then they buy it anyway.
[00:13:10.520 --> 00:13:16.360] Cause once you get them to the website, like then they can browse around and like, oh, like, they sell other things too.
[00:13:16.600 --> 00:13:18.200] But that was, you know, a learning.
[00:13:18.280 --> 00:13:23.480] I mean, I spent several thousand dollars on ads that all got taken down and they would not refund my money.
[00:13:23.480 --> 00:13:26.360] You know, they were like, oh, you violated a term or whatever.
[00:13:26.360 --> 00:13:30.600] And I tried to like fight with the bots and explain to them that there were no drugs.
[00:13:30.600 --> 00:13:33.720] And it was just, you know, I wanted to like throw my laptop at the wall.
[00:13:33.720 --> 00:13:34.520] I was like, forget it.
[00:13:34.520 --> 00:13:36.520] Just keep my money at this point.
[00:13:36.520 --> 00:13:41.800] You can't, you can't fight with the meta, the meta bots and trying to get that back.
[00:13:41.800 --> 00:13:43.880] You gotta, again, it all comes back to relationships.
[00:13:43.880 --> 00:13:53.160] You gotta have relationships with someone at meta or Facebook when you're dealing with ads or work with an agency or partner that has relationships there that can that can really help you.
[00:13:53.160 --> 00:14:00.200] So good, good piece of advice because there are a lot of things that are regulated that you cannot advertise on on social.
[00:14:00.200 --> 00:14:04.040] And you really have to be aware of those and be thinking through those things strategically.
[00:14:04.040 --> 00:14:05.400] But again, you did what you need to do.
[00:14:05.400 --> 00:14:06.520] You just started in the business.
[00:14:06.520 --> 00:14:09.080] You named your products, what you named them, and that's okay.
[00:14:09.080 --> 00:14:10.520] And you learned.
[00:14:10.520 --> 00:14:12.520] Yes, live and learn.
[00:14:22.320 --> 00:14:23.600] Hi, Entrepreneurs.
[00:14:23.600 --> 00:14:24.640] It's Steph here.
[00:14:24.640 --> 00:14:31.280] As a founder, I know firsthand that building a business can feel so lonely, but it doesn't have to.
[00:14:31.280 --> 00:14:35.920] And that's why we created our Entrepreneur Founders Weekend Wealth and Wellness Retreat.
[00:14:35.920 --> 00:14:38.080] And I can't wait to meet you in person there.
[00:14:38.080 --> 00:14:52.240] So you're officially invited to join us from April 30th to May 3rd, 2026 at the stunning PGA National Resort in Palm Beach Gardens, Florida for three transformative days of connection, collaboration, and real business growth.
[00:14:52.240 --> 00:14:54.400] This isn't just another business conference.
[00:14:54.400 --> 00:15:02.800] It is a curated retreat designed to help you build authentic, lasting relationships with women who truly understand your journey.
[00:15:02.800 --> 00:15:09.600] From business panels and workshops to wellness activations and so much more, this is the room that you need to be in.
[00:15:09.600 --> 00:15:21.120] So if you are ready to invest in yourself and your business and your vision and your next level of success, head over to entrepreneurs.com forward slash foundersweekend to reserve your ticket today.
[00:15:21.120 --> 00:15:29.360] That's entrepreneur.com forward slash foundersweekend or head over to the show notes right now and tap the invitation to reserve your ticket.
[00:15:29.360 --> 00:15:30.880] I'll see you there.
[00:15:40.640 --> 00:15:46.720] Now, you have really been building your brands, but also your personal brand as well.
[00:15:46.720 --> 00:16:00.920] I think many people know you from TV and Instagram, and you have really worked hard to really put yourself out there and have everyone actually connect to who you are as a person while you've been building your businesses.
[00:16:00.920 --> 00:16:05.640] What made you make the decision to really go all in and put yourself out there?
[00:16:06.280 --> 00:16:24.920] I think it was having feel, I felt like I had checked off all the boxes that had been placed before me, you know, be a good girl, go to school, graduate from an Ivy League university, go to medical school, go to a top residency program, get married, have kids.
[00:16:24.920 --> 00:16:30.920] Like, I felt like I was doing all the things that society tells us we quote unquote should do.
[00:16:30.920 --> 00:16:33.240] And I felt very empty inside.
[00:16:33.240 --> 00:16:34.920] I felt lonely.
[00:16:35.160 --> 00:16:37.160] I lacked connection with people.
[00:16:37.160 --> 00:16:49.160] And my MO around that time was to be perfect or at least seem perfect to the outside world, which really kept me from like trying new things because you're not going to try new things if you need to seem perfect, right?
[00:16:49.160 --> 00:16:52.360] Because you don't want to look like a fool or you don't understand something.
[00:16:52.360 --> 00:16:54.520] And so I just never did anything.
[00:16:54.520 --> 00:17:03.160] I literally only like went to work, did my anesthesia, taught my residence, did my clinical trials, came home and hung out with my family.
[00:17:03.160 --> 00:17:05.400] Like I never tried new hobbies.
[00:17:05.400 --> 00:17:06.760] I never tried to cook.
[00:17:06.760 --> 00:17:08.600] I never tried to make new friends.
[00:17:08.600 --> 00:17:13.320] I certainly would not have tried to go on a reality TV show or write a book.
[00:17:13.320 --> 00:17:16.280] And I was just kind of depressed, I guess you could say.
[00:17:16.280 --> 00:17:30.840] And I started working with a therapist, untangling some of the complicated feelings I had about my childhood and growing up in a very austere, strict environment where I felt that my worth was tied to my achievements.
[00:17:30.840 --> 00:17:34.120] And I feel like I, I mean, I've done years of therapy now.
[00:17:34.160 --> 00:17:41.720] Um, and I had to like break that line of thinking in my head that was like, you know, achievements equal self-worth.
[00:17:41.720 --> 00:17:43.080] Achievements equal self-worth.
[00:17:43.080 --> 00:17:44.600] She was like, we have to break this.
[00:17:44.600 --> 00:17:49.440] Like, we have to get you to the point where you're like, I'm worthy on my own.
[00:17:44.840 --> 00:17:51.680] You know, I'm loved just by being.
[00:17:51.840 --> 00:17:53.520] I don't always have to be doing.
[00:17:53.520 --> 00:17:55.040] And I was like, but am I?
[00:17:55.040 --> 00:18:03.040] You know, like, so years of therapy and going on what I call this joy journey that I write about in the book.
[00:18:03.440 --> 00:18:04.960] And kind of just figuring it out.
[00:18:04.960 --> 00:18:10.080] And then after that, it was like, oh, once the floodgates were open, it was like, whatever.
[00:18:10.080 --> 00:18:21.920] You know, once you finally break that cycle, then, you know, reality housewives, stand-up comedy, writing a book, planning a women's leadership summit, like making new friends, trying new hobbies.
[00:18:21.920 --> 00:18:27.920] Like it just all opened up to me after I was able to make that mindset shift.
[00:18:27.920 --> 00:18:29.680] What were some of the first things you did?
[00:18:29.680 --> 00:18:42.640] So once you finally felt like you could live and be yourself and experience these things and you weren't going to be like graded by how well you performed, like what were those first little steps that you took to really put yourself out there?
[00:18:43.200 --> 00:18:49.760] This is going to sound really silly, but I started posting on social media and not at all about medical stuff.
[00:18:49.760 --> 00:18:54.400] It was about like fashion, beauty, skincare, purses, and shoes.
[00:18:54.400 --> 00:19:02.640] It was all the frivolous things that I was afraid that if I talked about or liked, people would take me less seriously as a physician.
[00:19:03.200 --> 00:19:08.880] But then I found myself like being feeling very isolated and like, sorry, I like skincare and luxury purses.
[00:19:08.880 --> 00:19:09.760] Like I can't help it.
[00:19:09.760 --> 00:19:16.720] Like I like these things, you know, and I was lonely and I wanted to build a connection with other women who like liked these things.
[00:19:16.720 --> 00:19:23.200] And so, I just started posting on social media, like, oh, I just got this purse or I got this limited edition, whatever.
[00:19:23.200 --> 00:19:26.240] And other women were like, oh my god, that's so amazing.
[00:19:26.240 --> 00:19:27.760] Like, I have a similar thing.
[00:19:27.760 --> 00:19:36.200] And I made friends on social media, which sounds crazy, but some of my best friends to this day I first met on social media and then we met in person.
[00:19:36.600 --> 00:19:38.040] It doesn't sound crazy to me.
[00:19:38.040 --> 00:19:54.360] I can tell you, I've met some of my closest friends in life and in business on social media, and my daughter would not be alive on this earth if it were not through people that I met and connected with on social media that got me in touch with the right doctors and people that helped her onto this earth.
[00:19:54.360 --> 00:19:56.200] So, it does not sound crazy at all.
[00:19:56.200 --> 00:19:57.480] I'm right there with you.
[00:19:57.480 --> 00:19:58.120] Okay, good.
[00:19:58.120 --> 00:19:58.520] I'm glad.
[00:19:58.520 --> 00:20:03.160] Because one time, this girl was coming over on a Saturday with her toddler.
[00:20:03.160 --> 00:20:05.960] Um, and my husband was like, How do you know her again?
[00:20:05.960 --> 00:20:12.360] And I was like, I met her on Instagram, and my husband's like, And you gave her our home address, and she's coming over.
[00:20:12.680 --> 00:20:18.520] And I was like, Well, first of all, she's another woman, female physician, so like she can't be that cray.
[00:20:18.520 --> 00:20:21.320] And she's coming over with her toddler.
[00:20:21.320 --> 00:20:23.720] Like, I think it's gonna be okay.
[00:20:23.720 --> 00:20:28.200] And he was like, Maybe you should stop giving strangers that you meet on the internet our home address.
[00:20:28.200 --> 00:20:34.280] And I was like, Okay, fine, we'll meet for coffee somewhere next time at a mutual public place.
[00:20:34.760 --> 00:20:38.520] I always say, I want to make the t-shirt that says, My internet friends are my best friends.
[00:20:38.520 --> 00:20:41.800] I'm telling you, I mean, you know, like, make it, make it, I'll buy one.
[00:20:41.800 --> 00:20:42.680] There you go.
[00:20:43.320 --> 00:20:49.880] There's amazing humans too that you can connect with when you share what's going on in your life.
[00:20:49.880 --> 00:20:57.640] When you share things that are in common with other people, you attract the people that you're meant to meet when you're authentic and you share your story.
[00:20:57.640 --> 00:21:01.320] And you have proven that with everything that you've done.
[00:21:01.320 --> 00:21:04.360] So, tell me, how did The Real Housewives come to be?
[00:21:04.360 --> 00:21:06.200] When did you decide you wanted to write a book?
[00:21:06.200 --> 00:21:07.640] Like, what happened next?
[00:21:07.960 --> 00:21:10.120] The Real Housewives was really an accident.
[00:21:10.120 --> 00:21:15.280] I mean, I just sound like a series of accidents, but really, my friend happened to be on the show.
[00:21:14.760 --> 00:21:17.680] I only knew her because of her mother.
[00:21:18.000 --> 00:21:25.120] And she invited me to a birthday party one year, and they were filming for the show, which I had nothing to do with.
[00:21:25.120 --> 00:21:30.960] But I guess I like caught the eye of the producers or something, or maybe I was being loud and obnoxious.
[00:21:30.960 --> 00:21:32.960] And they were like, hey, who's your friend Tiffany?
[00:21:32.960 --> 00:21:37.920] Like, she seems very full of life, fun, you know, has a good sense of humor, all that stuff.
[00:21:37.920 --> 00:21:40.560] Like, ask her if she wants to join the show next season.
[00:21:40.560 --> 00:21:43.840] And so she asked me, and I was like, hell no, what are you talking about?
[00:21:43.840 --> 00:21:46.640] Like, I do not have any interest in doing that.
[00:21:46.640 --> 00:21:48.800] And then the year after that, she asked me again.
[00:21:48.800 --> 00:21:49.840] And then the year after that.
[00:21:49.840 --> 00:21:53.920] So the third time that she asked me, I was like, I don't know.
[00:21:53.920 --> 00:21:55.360] Like, I guess we'll talk to them.
[00:21:55.360 --> 00:21:56.880] Like, no promises, you know?
[00:21:56.880 --> 00:22:14.960] And I did not actually think that they were going to pick me because my understanding of the show was that it was about like middle-aged, wealthy women, socialites who were friends and went to fabulous parties and vacations and all that kind of stuff.
[00:22:14.960 --> 00:22:22.400] And as far as I knew, I had never seen Dallas, but I had friends who were actually friends with some of the other Dallas housewives.
[00:22:22.400 --> 00:22:24.320] As far as I knew, they were housewives.
[00:22:24.320 --> 00:22:29.360] They did not work outside the home, which is fine, but like they were true to the name.
[00:22:29.360 --> 00:22:32.320] And so then I was like, why are you asking me to be on the show?
[00:22:32.320 --> 00:22:38.640] You know, I'm a full-time academic anesthesiologist with like young twin toddlers at home.
[00:22:38.640 --> 00:22:40.480] So it just didn't make sense.
[00:22:40.720 --> 00:22:46.880] But then the third time she asked me, it's kind of like a guy that like keeps asking you to go out on a date and you kind of don't want to go on a date with him.
[00:22:46.880 --> 00:22:52.400] But then because he's so persistent, you're like, I don't know, maybe I should go on a date with him.
[00:22:52.400 --> 00:22:53.840] And then I did.
[00:22:53.840 --> 00:23:01.320] And well, you know, I only did one season, so you can't fault me too much, but it didn't turn out to be what I thought it would be.
[00:23:01.880 --> 00:23:03.880] What did it turn out to be?
[00:23:04.520 --> 00:23:12.760] I think that it turned out to be basically, you know, walking onto the cast of an adult mean girls film.
[00:23:13.080 --> 00:23:14.680] I felt unwelcome.
[00:23:14.680 --> 00:23:20.440] I felt in some ways hazed, bullied, made fun of, mocked.
[00:23:21.080 --> 00:23:29.800] I mean, there were a few good moments where we actually bonded and laughed and, you know, had girl time, but a lot of it wasn't good.
[00:23:29.800 --> 00:23:32.040] You know, I filmed for 12 weeks.
[00:23:32.040 --> 00:23:33.640] It's one season.
[00:23:33.640 --> 00:23:37.560] I didn't make any new friends from the show, unfortunately.
[00:23:37.880 --> 00:23:41.480] It just wasn't the right platform, I think.
[00:23:41.480 --> 00:23:46.680] You know, like there's, there's nothing wrong with most of the women, but like we just didn't gel.
[00:23:46.680 --> 00:23:47.160] Yeah.
[00:23:47.160 --> 00:23:50.360] Had you already started your candle company at that point when you did the show?
[00:23:50.360 --> 00:23:50.840] Yes.
[00:23:50.920 --> 00:23:51.880] The candle company.
[00:23:51.880 --> 00:23:52.120] Yeah.
[00:23:52.120 --> 00:24:03.560] I actually gifted the candles to the ladies when we were filming Housewives, but I don't think they showed that part because, you know, we film like 10 times more than what is actually seen.
[00:24:03.720 --> 00:24:06.680] So yes, aromesthesia was already started.
[00:24:06.680 --> 00:24:09.240] I had already started posting on social media.
[00:24:09.240 --> 00:24:11.320] Then Housewives happened.
[00:24:11.720 --> 00:24:14.520] And then I tried to be a stand-up comedian.
[00:24:14.600 --> 00:24:15.800] That didn't work out.
[00:24:15.800 --> 00:24:21.240] And then in early 2022 was when I started working on my book.
[00:24:21.240 --> 00:24:21.880] Yeah.
[00:24:22.200 --> 00:24:32.920] Well, look, you just put yourself out there and did the things that felt right in the moment and have so many learning lessons and life lessons to share from those experiences.
[00:24:32.920 --> 00:24:42.440] In terms of going on reality TV in general, I know there's actually a lot of members in our entrepreneurship community that I've been on, Shark Tank, that have had other TV opportunities.
[00:24:42.440 --> 00:24:46.240] And as you experience, like things can go really well, things can go really poorly.
[00:24:46.560 --> 00:24:53.680] And when you're not editing things and you sign contracts, like you don't have control over those things.
[00:24:53.680 --> 00:25:02.080] What advice would you give to someone now who has the opportunity to go on TV or reality TV that you've learned from your experience?
[00:25:02.080 --> 00:25:09.760] Oh, gosh, I've had a lot of people actually ping me and be like, hey, I got asked to be on this TV show or that TV show.
[00:25:09.760 --> 00:25:12.640] Can I pick your brain about your experience?
[00:25:12.640 --> 00:25:16.640] And so it's very varied on a case-by-case basis.
[00:25:16.640 --> 00:25:24.080] I basically ask the person, I'm like, what would be the pros and cons of you going on this show?
[00:25:24.080 --> 00:25:25.840] You know, what do you have to lose?
[00:25:25.840 --> 00:25:27.200] What do you have to gain?
[00:25:27.200 --> 00:25:34.560] And at the end of the day, I always say, like, there is no problem in life that I cannot figure out with a good spreadsheet.
[00:25:34.560 --> 00:25:38.400] Like, let's make on one side the pros, one side the cons.
[00:25:38.400 --> 00:25:40.320] Let's give them different weights, right?
[00:25:40.320 --> 00:25:42.960] Because not every problem is like weighted the same.
[00:25:42.960 --> 00:25:46.480] And then let's just do some math, have the spreadsheet multiply it out.
[00:25:46.480 --> 00:25:49.680] We'll add it up, whichever bigger number it'll win.
[00:25:49.920 --> 00:25:51.360] Because everyone's goals are different.
[00:25:51.360 --> 00:26:07.520] You know, if you have a business to promote a medical practice, if you have young kids who you need to consider, like there are so many factors that go into that decision that I can't like for every person be like, oh, you should do the show or you shouldn't do the show.
[00:26:07.520 --> 00:26:09.520] Yeah, no, no, that's such great advice.
[00:26:09.520 --> 00:26:12.480] Yeah, everything can be solved with a spreadsheet and some data, right?
[00:26:12.800 --> 00:26:13.840] That's the t-shirt.
[00:26:13.840 --> 00:26:17.760] You make your t-shirt on that, and I'm going to say that it's a spreadsheet phrase.
[00:26:17.760 --> 00:26:17.920] Yes.
[00:26:18.400 --> 00:26:20.080] I absolutely love that.
[00:26:20.080 --> 00:26:30.840] Coming up, you'll hear all about the process of writing her own book, Joy Prescriptions, and how you can use her book to do some real soul searching and find that joy.
[00:26:34.280 --> 00:26:40.760] Founders are always asking us, What has been the secret to our success building multiple seven-figure businesses?
[00:26:40.760 --> 00:26:42.120] Do you want to know how?
[00:26:42.120 --> 00:26:43.800] It's our community.
[00:26:43.800 --> 00:26:51.400] We created the Entrepreneur League for founders like you because the most successful entrepreneurs do not navigate business alone.
[00:26:51.400 --> 00:26:57.240] We navigate the challenges and opportunities with the support of people we know, love, and trust.
[00:26:57.240 --> 00:27:01.080] The relationships you build in business will be the key to your success.
[00:27:01.080 --> 00:27:03.240] Trust me, it's how we've done it.
[00:27:03.240 --> 00:27:08.920] And I'm giving you access to everything we've used to grow and scale our businesses over the past decade.
[00:27:08.920 --> 00:27:13.320] Plus, you're going to meet your new best friends in business right inside the community.
[00:27:13.320 --> 00:27:35.640] Our members have access to everything we've used to grow our businesses over the past 10 plus years, from in-person events to virtual events, business education, funding resources, office hours with myself and other top founders in your industry, press opportunities, and access to our community platform where you can instantly get all of your business questions answered.
[00:27:35.640 --> 00:27:42.440] You can join us in the community over at refer.entreprenista.com forward slash join us.
[00:27:42.440 --> 00:27:48.200] That's refer.entreprenista.com forward slash join us to join the community.
[00:27:48.200 --> 00:27:51.560] Or head to the show notes right now and tap the link to join.
[00:27:51.560 --> 00:27:53.640] I cannot wait to meet you.
[00:27:54.600 --> 00:28:10.280] So I want to talk about your book because your book just came out and I know what an undertaking and labor of love, it can be to create a book and this piece that feels so personal, and how important it is once you release the book to get it into the world and have everyone know about it.
[00:28:10.280 --> 00:28:16.000] So, I would love to hear about your experience writing the book, especially for entrepreneuristas who also want to write their own book.
[00:28:14.840 --> 00:28:18.080] But I also want to hear all the things that the book is about.
[00:28:18.080 --> 00:28:21.280] So, everyone, you guys go to the show notes right now because it'll be linked out there.
[00:28:21.280 --> 00:28:22.160] You can go buy it too.
[00:28:22.160 --> 00:28:22.720] Yes.
[00:28:22.720 --> 00:28:23.040] Yes.
[00:28:23.040 --> 00:28:23.440] Okay.
[00:28:23.440 --> 00:28:31.120] So, can I tell you, I feel like I just gave birth to my third child, which is this book, Joy Prescriptions.
[00:28:31.120 --> 00:28:34.400] It is a labor of love indeed, as you say.
[00:28:34.560 --> 00:28:36.960] This book particularly is about me.
[00:28:36.960 --> 00:28:38.320] So, it's deeply personal.
[00:28:38.320 --> 00:28:39.520] It is a memoir.
[00:28:39.840 --> 00:28:42.000] People are like, Oh, you've written many things before.
[00:28:42.000 --> 00:28:47.600] I'm like, I've written book chapters about anesthetic techniques and drugs and clinical trial results.
[00:28:47.600 --> 00:28:53.200] I have not written my entire life story for people to, you know, read, consume, comment on.
[00:28:53.200 --> 00:28:56.000] So, very, very vulnerable.
[00:28:56.000 --> 00:29:04.960] But I wrote the book because I wanted to share my story in the hopes that other people would read it and relate to it and feel seen.
[00:29:04.960 --> 00:29:15.120] And then I wanted to give a little nugget of wisdom at the end of each chapter, which is why it's called Joy Prescriptions because there's actually 12 joy prescriptions.
[00:29:15.360 --> 00:29:16.080] Yes, I know.
[00:29:16.080 --> 00:29:22.640] I'm like, I am literally dispensing unsolicited advice to people, but it's what I do.
[00:29:22.640 --> 00:29:32.560] And I do feel like I will say, in my circle of friends and as a faculty member at a teaching hospital, I am frequently asked for advice.
[00:29:32.560 --> 00:29:44.320] So, it may be somewhat unsolicited in this regard, but I do feel that I am a person in the community that other people like feel like gives solid advice, right?
[00:29:44.640 --> 00:29:49.840] So, yes, 12 joy prescriptions in the book in the form of a memoir.
[00:29:49.840 --> 00:29:51.840] So, it's like, this is my story.
[00:29:51.840 --> 00:29:53.120] This is what happened.
[00:29:53.120 --> 00:29:59.520] This is what you can take from what happened to me and live your life more joyfully.
[00:29:59.520 --> 00:30:00.440] I love that.
[00:30:00.440 --> 00:30:02.360] How do you define joy?
[00:29:59.840 --> 00:30:05.320] I think joy is a state of being.
[00:30:05.560 --> 00:30:07.800] I think it transcends happiness.
[00:30:07.800 --> 00:30:13.160] I feel like when we talk about happiness, sometimes it's an idea or a goal, a destination.
[00:30:13.160 --> 00:30:14.760] I'll be happy when.
[00:30:14.760 --> 00:30:16.120] I'll be happy if.
[00:30:16.120 --> 00:30:19.480] I'll be happy when my company grosses a million dollars.
[00:30:19.480 --> 00:30:20.760] Then you hit a million dollars.
[00:30:20.760 --> 00:30:22.360] And what's now, you want two.
[00:30:22.360 --> 00:30:25.880] It's like this hedonistic treadmill that like nothing's ever enough.
[00:30:25.880 --> 00:30:28.360] And if anybody's in on that treadmill, it's been me.
[00:30:28.360 --> 00:30:32.680] I mean, I've been running on that treadmill ever since I landed in America when I was six years old.
[00:30:32.680 --> 00:30:36.120] And I kind of just figured out like it's never going to be enough.
[00:30:36.120 --> 00:30:45.320] All these degrees on the wall, all these accolades, all these publications, it's never going to be enough because my worth needs to come from within.
[00:30:45.320 --> 00:30:53.240] But then I was like, oh, well, that's, that's not an easily solvable problem because I've always gotten my worth from out there externally.
[00:30:53.240 --> 00:30:57.320] So that's how to do the deep soul searching of figuring out like, who am I?
[00:30:57.320 --> 00:30:59.400] What do I want out of life?
[00:31:00.200 --> 00:31:02.440] What, what does give me joy?
[00:31:02.440 --> 00:31:09.080] And the answer to that was really connection, gratitude, and laughter.
[00:31:09.080 --> 00:31:15.640] Those were for me, the three most prominent things for me to have a joyful life.
[00:31:15.640 --> 00:31:16.760] I love that.
[00:31:16.760 --> 00:31:25.080] What do you recommend to someone who might be where you were several years ago before you started working with a therapist and figuring all this out for yourself?
[00:31:25.080 --> 00:31:31.320] Like, what do you say to that woman who doesn't feel joyful, isn't sure what they want or want to be doing?
[00:31:31.320 --> 00:31:34.040] Like, where should they start in this process?
[00:31:34.040 --> 00:31:38.360] Because it's one thing, like, you've been down the road already, so you know what's important to you.
[00:31:38.360 --> 00:31:45.360] But I just picture someone sitting there, like, I don't even know how to have this conversation with myself or where to begin or how do I even figure that out.
[00:31:44.680 --> 00:31:46.960] Yeah, that's such a good question.
[00:31:47.200 --> 00:31:58.640] I mean, first you have to clear the clutter because you cannot have these like insightful, soul-searching moments of your joy journey if you're running around like a crazy person, you know?
[00:31:58.640 --> 00:32:11.440] So, this was like back in, I want to say like 2018 or 19, I decided to cut back at work because working inside an operating room for 50 to 60 hours a week while raising twin toddlers, like honestly, doesn't leave much time for soul searching.
[00:32:11.440 --> 00:32:15.680] So, I cut back at work first one day a week and then two days a week.
[00:32:15.680 --> 00:32:32.400] So, forevermore now on, I only work in the operating room three days a week, which gives me the bandwidth to like read books and have conversations with people and, you know, try to find a mentor and ask her for advice and mentorship.
[00:32:33.280 --> 00:32:42.320] I think the starting point is to clear some of the extraneous clutter around your life and then to set healthy boundaries.
[00:32:42.320 --> 00:32:45.360] I learned to set boundaries like five years ago.
[00:32:45.360 --> 00:32:46.720] I'm 40 years old.
[00:32:46.720 --> 00:32:48.720] Like, I did not know what a boundary was.
[00:32:48.720 --> 00:32:51.520] I was a people pleaser, a yes woman.
[00:32:51.520 --> 00:32:54.880] There's literally a chapter in my book called Yes Woman.
[00:32:54.880 --> 00:33:02.080] And I just felt like I was pouring from my cup all day long and it was fine until it wasn't.
[00:33:02.400 --> 00:33:17.440] And one day I just had so much resentment that I had been like pouring from my cup and now it was empty and nobody was pouring into like I just, you just reach this level where you're so fed up and you're like, I'm not going to do that anymore.
[00:33:17.440 --> 00:33:26.240] And I, and I stopped, you know, I stopped volunteering for things that I didn't actually want to do because I felt like I should.
[00:33:26.720 --> 00:33:37.400] And then I stopped letting myself be voluntold to do things that I didn't want to do, but people kind of was like, oh, Tiffany will do it because, you know, Tiffany always gets things done.
[00:33:37.400 --> 00:33:37.800] Right.
[00:33:37.800 --> 00:33:40.120] And I was like, I'm not doing that anymore.
[00:33:40.120 --> 00:33:41.000] Good for you.
[00:33:41.000 --> 00:33:42.760] No, that's, that's so important.
[00:33:42.760 --> 00:33:49.640] It's knowing what your boundaries are and what's going to light you up and make you feel good and where you can actually make impact.
[00:33:49.640 --> 00:33:55.960] And when you're doing things that you don't really want to be doing because someone told you to do it, like that's not the best place to spend your time.
[00:33:55.960 --> 00:33:57.160] Not at all.
[00:33:57.160 --> 00:33:58.760] So very excited about your book.
[00:33:58.760 --> 00:33:59.880] I know I just share with everyone.
[00:33:59.880 --> 00:34:01.800] Go to the show notes because it is linked there.
[00:34:01.800 --> 00:34:03.160] Go buy Tiffany's book.
[00:34:03.160 --> 00:34:05.960] I am so excited to read your book.
[00:34:05.960 --> 00:34:10.600] Now, you mentioned you have twins and you've been building businesses.
[00:34:10.600 --> 00:34:12.520] You have a career in medicine.
[00:34:12.520 --> 00:34:15.880] You're trying all these new things and you're raising a family.
[00:34:15.880 --> 00:34:23.720] What advice do you have for, we like to call them an entrepreneur, our mama pronistas who are building businesses and raising little humans?
[00:34:23.720 --> 00:34:28.200] How do you manage it all and integrate everything together in your life?
[00:34:28.200 --> 00:34:29.640] What advice do you have?
[00:34:29.640 --> 00:34:38.200] I mean, integration is the correct word because I hate it when people say work-life balance because it gives you the illusion that there should be some balance in girlfriend.
[00:34:38.200 --> 00:34:39.400] Like there is no balance.
[00:34:39.400 --> 00:34:41.560] We'd just be running crazy all day.
[00:34:41.560 --> 00:34:50.120] I mean, I just finished my book tour, seven cities in 10 days, and I brought my girls with me to New York City because they had never been.
[00:34:50.120 --> 00:34:53.000] And my publicist got me a billboard in Times Square.
[00:34:53.000 --> 00:34:54.040] And I was like, you know what?
[00:34:54.040 --> 00:34:55.480] They can miss two days of school.
[00:34:55.480 --> 00:34:56.360] It's going to be fine.
[00:34:56.360 --> 00:34:58.680] There's probably more learning going on with me anyhow.
[00:35:00.280 --> 00:35:07.160] It's the integration of your work and your family and knowing that, you know, sometimes you have to put on different hats.
[00:35:07.160 --> 00:35:09.160] Like sometimes I have to put on my doctor hat.
[00:35:09.160 --> 00:35:11.560] Sometimes I have to put on my entrepreneur hat.
[00:35:11.560 --> 00:35:13.240] Sometimes I put on my mom hat.
[00:35:13.240 --> 00:35:17.360] And not all of those hats are worn at the same time or on the same day.
[00:35:17.360 --> 00:35:19.600] You just keep, you know, switching hats.
[00:35:14.920 --> 00:35:22.000] And then lastly, like giving yourself grace.
[00:35:22.480 --> 00:35:28.880] I see so many moms like beating themselves up, having mom guilt, having shame.
[00:35:28.880 --> 00:35:34.640] and just feeling like they're not enough because they're trying to do all the things and they feel like they're failing at all of them.
[00:35:34.640 --> 00:35:42.080] I always tell my girlfriends, like, if you feel bad that you're not doing enough, you're probably doing enough.
[00:35:44.720 --> 00:35:49.200] Just to give yourself some grace, honestly, and give other women grace.
[00:35:49.200 --> 00:35:51.920] We are all doing the best we can.
[00:35:51.920 --> 00:36:02.000] I promise you, maybe there's five or 10% of women out there who aren't trying their best, but by and large, all the women that I meet are doing the best that they can.
[00:36:02.000 --> 00:36:06.160] And we really need to lift each other up and empower one another.
[00:36:06.160 --> 00:36:11.840] It's not like the scarcity mentality, you know, where there's only so many slices of pizza.
[00:36:12.160 --> 00:36:19.360] My boss at work used to say, every time the pizza gets a little smaller, the table manners gets a little worse.
[00:36:19.360 --> 00:36:25.680] And I was like, yeah, if that's the mentality that you live with, that if I get a slice, there's one less slice for you.
[00:36:25.680 --> 00:36:26.400] You know what I mean?
[00:36:26.400 --> 00:36:28.160] But my pizza is infinite.
[00:36:28.160 --> 00:36:29.680] My pizza is enormous.
[00:36:29.680 --> 00:36:31.760] There's enough to go around.
[00:36:31.760 --> 00:36:39.120] Also, like generally speaking, when I help other women, the karma always comes back and it helps me.
[00:36:39.120 --> 00:36:42.240] Maybe not today, maybe not tomorrow, maybe in a year.
[00:36:42.240 --> 00:36:58.480] But even with the launch of this book, I am telling you, I feel so supported right now because there were women who showed up for me for this book launch in ways that like I was even uncomfortable with, like the level which they supported me.
[00:36:58.480 --> 00:37:06.520] And it really bolstered me because for a while I was feeling a little like, I don't know, unsupported, I guess.
[00:37:06.840 --> 00:37:12.360] And people, then I launched this book and people showed up and it like renewed my faith.
[00:37:12.680 --> 00:37:15.240] And I was like, okay, here we go, girls.
[00:37:15.240 --> 00:37:16.600] Here we go.
[00:37:16.600 --> 00:37:20.120] Well, there's amazing women out there and we all want to support each other.
[00:37:20.120 --> 00:37:24.440] And I know before we started recording, I was telling you just about everything happening inside our community.
[00:37:24.440 --> 00:37:27.400] And like, there's enough business and opportunity for everyone.
[00:37:27.400 --> 00:37:33.080] So when we all come with this mindset of when we connect, when we collaborate, we can all do so much more together.
[00:37:33.080 --> 00:37:34.600] And then we all show up for each other.
[00:37:34.600 --> 00:37:35.800] Like, how amazing is that?
[00:37:35.800 --> 00:37:42.200] Like, how good did that feel that everyone showed up for you for this book launch and knowing if and when you do it again or do something else?
[00:37:42.200 --> 00:37:43.400] Like you have your tribe there.
[00:37:43.400 --> 00:37:47.640] You have your, you have your sisters there to help and support you.
[00:37:47.640 --> 00:37:49.480] Yes, it means everything.
[00:37:49.480 --> 00:37:50.840] That's the best.
[00:37:50.840 --> 00:37:57.880] Well, Tiffany, where can everyone find you, find your book, follow you, share, share all the links and handles?
[00:37:57.880 --> 00:38:02.200] Yeah, you can find the book anywhere books are sold, whatever your favorite retailer is.
[00:38:02.440 --> 00:38:06.280] You can follow me on social media at Tiffany MoonMD.
[00:38:06.280 --> 00:38:10.920] And I'm available for speaking, consulting, making TikToks, whatever you want.
[00:38:10.920 --> 00:38:12.200] Just reach out.
[00:38:12.200 --> 00:38:13.800] And oh my gosh, we forgot to talk about it.
[00:38:13.800 --> 00:38:15.560] You have an amazing conference coming up too.
[00:38:15.560 --> 00:38:17.400] Tell everyone about your conference.
[00:38:17.400 --> 00:38:17.800] Yes.
[00:38:17.800 --> 00:38:22.920] So Lead Her Summit is going to be in Dallas from November 7th through 9th.
[00:38:22.920 --> 00:38:29.880] It's a multi-day thing because we cannot like do all this growth and empowerment in one day.
[00:38:29.880 --> 00:38:31.800] It's more than a one-day thing.
[00:38:31.800 --> 00:38:35.160] And it's like a camp for adult grown women entrepreneurs.
[00:38:35.160 --> 00:38:37.400] You know, people are like, Do I have to be a doctor to come?
[00:38:37.400 --> 00:38:43.320] I'm like, no, we're talking about like negotiation, marketing, how to build your personal brand.
[00:38:43.320 --> 00:38:46.320] There was a female energy sex talk.
[00:38:44.600 --> 00:38:50.720] My kids were in the room, and then the speaker was like, Your kids do not need to be in the room for this next one.
[00:38:50.880 --> 00:38:57.280] It was like getting in touch with your feminine energy and dealing with, you know, the changes that come with Perry and menopause.
[00:38:57.280 --> 00:39:00.880] Like our hormones are changing and we need to take care of our bodies.
[00:39:01.040 --> 00:39:03.040] A nutrition, a yoga session.
[00:39:03.040 --> 00:39:05.440] Like it's just, it's the most amazing weekend.
[00:39:05.440 --> 00:39:08.640] I would be so honored if your people would consider coming.
[00:39:08.880 --> 00:39:15.440] But we have some amazing speakers, breakout sessions, and it's just a really empowering weekend, to be honest.
[00:39:15.440 --> 00:39:16.720] No, it sounds amazing.
[00:39:17.040 --> 00:39:18.080] We were chatting before.
[00:39:18.080 --> 00:39:21.120] It's so it's like our founders weekend event too.
[00:39:21.120 --> 00:39:23.680] And everyone should go to all the conferences, right?
[00:39:23.920 --> 00:39:27.920] The more conferences and founders' weekends you can go to, the more opportunity.
[00:39:27.920 --> 00:39:34.240] Because at the end of the day, your business is only going to be as successful as the community you surround yourself with.
[00:39:34.240 --> 00:39:43.920] And when we all come together and connect, get to know each other, we can refer business to each other, we can help each other, we can come to each other's events, buy each other's books.
[00:39:43.920 --> 00:39:46.000] Like this is how business is getting done.
[00:39:46.000 --> 00:39:52.960] So everyone needs to go to your event, our event, Founders Weekend, and make all the magic happen together.
[00:39:52.960 --> 00:39:53.920] I would love that.
[00:39:53.920 --> 00:39:57.360] My husband is like, how many conferences are you going to go to this year?
[00:39:57.360 --> 00:39:58.480] I was like, all of them.
[00:39:58.480 --> 00:40:01.120] I mean, you know, you and I were both at Mom 2.0.
[00:40:01.440 --> 00:40:05.520] I'm going to another one in June called ROI Conference by Rachel Rogers.
[00:40:05.520 --> 00:40:13.920] Like, I'm telling you, I love going to conferences because it's so fun and I meet the most amazing people.
[00:40:13.920 --> 00:40:15.440] And it's a business expense.
[00:40:15.440 --> 00:40:16.800] I'm like, I love this.
[00:40:16.840 --> 00:40:18.240] To tax write-off.
[00:40:18.240 --> 00:40:20.240] We call it a business vacation.
[00:40:20.240 --> 00:40:23.440] So, no, it's literally the best.
[00:40:23.680 --> 00:40:24.800] I'm not even joking.
[00:40:24.800 --> 00:40:25.040] Yeah.
[00:40:25.200 --> 00:40:28.880] To all of our event planners, we know how hard planning these events is behind the scenes.
[00:40:28.880 --> 00:40:36.920] So, like, we are all working so hard to plan these amazing events for our whole community, your whole community, because this is where the magic happened.
[00:40:37.000 --> 00:40:39.080] It's like, get in person, get in real life.
[00:40:39.080 --> 00:40:42.920] Of course, lots of great things can happen online and listening to podcasts as well.
[00:40:42.920 --> 00:40:46.760] But when we're in person, I can really connect and build those close relationships.
[00:40:46.760 --> 00:40:48.680] Like, this is where the magic happens.
[00:40:48.680 --> 00:40:53.240] Tiffany, last question for you: What does being an entrepreneur mean to you?
[00:40:53.560 --> 00:41:01.080] It means showing up as the full expression of yourself and encouraging other women to do the same.
[00:41:01.080 --> 00:41:02.200] It absolutely does.
[00:41:02.200 --> 00:41:04.200] Thank you so much for sharing your journey.
[00:41:05.000 --> 00:41:10.840] Everyone, go again, head to the show notes, tap that link to go buy Tiffany's new book.
[00:41:10.840 --> 00:41:13.240] And Tiffany, thank you again for being here.
[00:41:13.240 --> 00:41:17.160] I'm Stephanie, and this is the best business meeting I've ever had.
[00:41:17.480 --> 00:41:18.760] Hi, Entrepreneurs.
[00:41:18.760 --> 00:41:26.920] It's Steph here, and I hope today's episode has left you feeling inspired and with some actionable tips that you can apply to your own business.
[00:41:26.920 --> 00:41:34.280] The way we've grown our community and resources is by sharing content like this for years and asking for help along the way.
[00:41:34.280 --> 00:41:39.800] So, here's where we need your help so we can continue to make as much impact as possible together.
[00:41:39.800 --> 00:41:56.840] If you can leave us a five-star review and extra credit if you share this episode on Instagram, LinkedIn, or DM it to a founder friend who would benefit from hearing it, not only would it mean the world to us, but you sharing this episode is going to help someone who just may need to hear what we share today.
[00:41:56.840 --> 00:41:59.880] And you know, I love nothing more than giveaways and prizes.
[00:41:59.880 --> 00:42:06.600] So, every month I'll be giving away a one-on-one session with me to someone who has shared the episode and left a review.
[00:42:06.600 --> 00:42:09.440] So, send me a personal DM over on Instagram.
[00:42:09.440 --> 00:42:14.280] I'm at Steph Jill Carton once you've done it, so you can be entered to win.
[00:42:14.280 --> 00:42:20.080] Wishing you a productive week ahead and stay tuned for another impactful episode next week.