Entreprenista

Entreprenista

Brielle Cotterman, The Influential Leader Agency: The Visibility Strategy Every Founder Needs

March 16, 2026
Reclaiming and owning your personal story, especially difficult or traumatic experiences, is the foundation of building an iconic personal brand and is crucial for helping others.

Kendra Bracken-Ferguson, Luminicole: Turning Community Into Your Competitive Advantage

March 9, 2026
Authentic, in-person community interactions, such as those at Entreprenista Founders Weekend, are a direct catalyst for meaningful business partnerships, collaborations, and growth.

Ida Spritzer Inner Divinity Attraction Turning Grief Into Purpose Driven Reinvention

March 2, 2026
Entrepreneurship is inherently spiritual, requiring self-belief and the creation of something from nothing, which Ida Spritzer views as building a lasting legacy.

Patty Arvielo, New American Funding: Building Generational Wealth Without Raising Capital

February 23, 2026
Patty Arvielo attributes her success to being a "taught entrepreneur" who prioritized responsibility and grit over initial confidence, emphasizing that confidence often follows action.

Chantell Preston, Preston Partners, Redefining Success Beyond the Sale

February 16, 2026
Success in entrepreneurship requires active self-advocacy, as opportunities will not automatically materialize by simply keeping one's head down.

How Julia Haart Reinvented Her Life at 42 from Restrictive Upbringing to Fashion Leader

February 9, 2026
Embracing 'ignorance' by remaining an eternal student who asks questions and seeks knowledge is crucial for innovation and success, as demonstrated by Julia Haart's rapid achievements after leaving her restrictive community.

Andrea Johnston, Fuel for Female Founders: Her Must-Hear Guide for Scaling a Standout Agency Business

February 2, 2026
Niching down to a specific expertise, like life sciences in Andrea Johnston's case, was a game-changing strategy that led to explosive growth through referrals.

Tracy Litt, The School of Becoming: Why founders grow faster in the room

January 26, 2026
The mind is the most untrustworthy part of your being, and founders should learn to trust their body's pull more and their mind less, especially when facing unfamiliar expansion opportunities.

Mary Seats, The Bakery Cowork: Her Secret Ingredient to Breaking Barriers and Building Million Dollar Dreams

January 19, 2026
Early entrepreneurial spirit, demonstrated by selling handmade Barbie clothes, often foreshadows later business success, even if the initial career path (like music) diverges.

Kass Lazerow, Shoveling $hit: The Founder Lessons She Had to Learn the Hard Way

January 12, 2026
Radical transparency, even when delivering bad news like impending bankruptcy, earns loyalty and empowers employees to protect what is precious.

Halle Tecco, Massively Better Healthcare: Building Innovation Inside a Broken System

January 5, 2026
Healthcare innovation requires navigating four emotional stages—blind optimism, despair/disillusionment, battle-scarred skepticism, and enlightened determination—to achieve lasting impact.

Ambika Singh, Armoire: Building a Thriving Wardrobe Rental Business

December 29, 2025
Founders building businesses focused on women consumers often face the burden of needing to prove market viability to investors who lack a 'gut feeling' for the product category.

Meenakshi Lala, Urban Stems: Turning Perishables Into a Premium Brand

December 22, 2025
The floral supply chain is extremely complex, requiring up to a year of advance forecasting and meticulous temperature control (the cold chain) to manage the highly perishable nature of blooms, which are more perishable than ice cream.

2025 End of Year Note with Steph + Court

December 15, 2025
Entrepreneurs selling a company should prioritize self-work and clarity regarding what they want their last day and post-exit life to look and feel like, as this is often overlooked.

Demi Schweers, Iris: Building a Wellness Brand Rooted in Community

December 8, 2025
Building a successful brand like Iris is deeply rooted in leveraging personal vulnerability and lived experience to cultivate a fiercely loyal, global community that actively shapes product development and business decisions.

Tiffany Moon, LeadHer Summit: From Reality TV to Finding Real Success and Joy

December 1, 2025
Building a business can start accidentally, but sustainability requires learning fundamental business practices like setting up legal structures (LLC) and seeking mentorship.

Amber Venz Box, LTK: Reclaiming Vision and Scaling a $2B Creator Empire

November 24, 2025
Founders should be wary of fundraising, as early investors can impose restrictive rights that effectively give them control over the company, even with a small equity stake.

Larissa May, Ginko: Building Tools Parents Trust in a Digital World

November 17, 2025
Resilience for entrepreneurial challenges is built early, exemplified by the host and guest's shared background in musical theater which teaches handling rejection.

JoJo Fletcher & Mallory Patton , St. Spritz: The Grassroots Playbook That Got Us Into Target and Walmart

November 10, 2025
Trusting founder intuition, even against industry expert advice, was crucial for St. Spritz's success, especially regarding brand elements like color and flavor profile.

Susie L. Sarich, SusieCakes: How Community-First Growth Scaled to 31 Locations

November 3, 2025
Susie Sarich's business philosophy is rooted in her grandmothers' advice: "work hard and be nice to people," which became the cornerstone of SusieCakes' culture and growth.

Anastasia Soare, Anastasia Beverly Hills: The Eyebrow Empire Built on Passion, Precision & a Dream

October 27, 2025
Passion surpasses every single key to doing business, driving continuous work even when retirement is possible.

Katie Wilson, BelliWelli: Building a Community-First CPG Brand

October 20, 2025
The core strategy for starting and growing a business, as exemplified by Katie Wilson, is a relentless \

362 - Natalie Franke, Flodesk: Building a $30M Brand by Investing in People, Not Just Platforms

October 13, 2025
Companies that succeed rapidly and have longevity are those where the founder deeply knows, is, or is the customer (Founder-Market Fit).

361 - Amanda Goetz, Toxic Grit: Building Sustainable Ambition That Honors Every Season

October 6, 2025
Sustainable ambition requires embracing 'Character Theory,' which allows for compartmentalization and intentional transition between different life roles (CEO, mom, partner) rather than forcing constant alignment.

360 Loren Castle Sweet Loren S How I Turned Being Unemployable Into A Cookie Empire

September 29, 2025
Entrepreneurship became a necessity for Loren Castle because she realized she would never be satisfied working on someone else's terms after experiencing misery in traditional jobs post-cancer treatment.

359 - Ali Mejia and Mariela Rovito, Eberjey: Scale Faster by Focusing on Your Hero Product

September 22, 2025
Focusing on a core hero product and niche category is crucial for scaling a business, even if it means exiting attractive but less viable product lines.

358 - Julie Solomon, Personal Brand Expert: How to Build Authority-Driven Messaging That Cuts Through the Noise

September 15, 2025
A personal brand is your reputation, essentially the perception people have of what you put out there, and it's crucial to align this with your genius and ideal client to be seen effectively.

357 - Lori Harder, Gloci: How She Turned Setbacks Into a Multi-Million Dollar Brand

September 8, 2025
Embracing vulnerability and admitting what you don't know is a superpower that fosters trust and opens doors to mentorship and investment.

356 - Kendra Bracken-Ferguson, BrainTrust: How She Built Four Businesses Without Sacrificing Her Values and Vision

September 1, 2025
Building a successful business requires a strong foundation of community, mentorship, education, and capital, with a clear through-line connecting all endeavors.

355- Gwen Whiting, The Fill: What She Wishes She Knew Before Selling Her Business

August 25, 2025
Selling a business is an emotionally taxing process, akin to sending a child to college, and the post-acquisition experience can be significantly different from expectations, even leading to the decline of the brand.

354 - Leanne Lopez Mosley, Rich Queen: Using AI + Automation for Million-Dollar Months

August 18, 2025
Building a scalable and sustainable business requires moving beyond personal reliance and implementing automated systems, even when starting from a place of resistance to technology.

353 - Catherine Gray, She Angel Investors: Venture Capital Secrets Every Woman Founder Should Know

August 11, 2025
Venture capital remains a significant funding gap for women, with only 2% of funding going to women-founded businesses, highlighting the need for increased awareness and education.

352 - Divya Gugnani, 5 SENS: Lessons on Launching Products That Truly Connect With Customers

August 4, 2025
Timing is a critical, often overlooked, factor in achieving a successful business exit, requiring founders to recognize when their skill set aligns with the company's next growth phase.

351 - Allison Ellsworth, Poppi: Secrets Behind Building a Billion-Dollar Brand

July 28, 2025
Prioritizing brand positioning and authenticity, even over immediate market entry, is crucial for long-term business success, as demonstrated by Poppy's revolutionary rebranding after Shark Tank.

350 - Jamie Kern Lima, IT Cosmetics: Turning Setbacks into a Billion-Dollar Cosmetics Brand

July 21, 2025
Entrepreneurship often arises from personal pain points and challenges, transforming them into opportunities to serve and fulfill a purpose.

349 - Mary Seats, The Bakery Cowork: Her Secret Ingredient to Breaking Barriers and Building Million Dollar Dreams

July 14, 2025
Navigating large retail partnerships requires meticulous adherence to strict routing guides and can lead to significant financial penalties for minor errors, highlighting the importance of operational precision.

348 - Amanda Zuckerman, Dormify: How She Built a Multi-Million Dollar Brand From Her Dorm Room

July 7, 2025
Dormify was born from a personal need for stylish dorm decor, highlighting the power of solving a problem you personally experience.

347 - Andrea Johnston, Fuel for Female Founders: Her Must-Hear Guide for Scaling a Standout Agency Business

June 30, 2025
Focusing on a niche expertise, like life sciences in Andrea's case, can be a game-changer for business growth and client acquisition, even if it means initially taking on unrelated projects.

346 - Andrea Lisbona, Touchland: Secrets Behind The Brand That Sold For $700M

June 23, 2025
Building a successful brand requires a deep understanding of the industry, a commitment to innovation, and a focus on creating a strong community around the product.

345 - Tiffany Moon, LeadHer Summit: From Reality TV to Finding Real Success and Joy

June 16, 2025
Authenticity and vulnerability are crucial for building a strong brand and connecting with your community, as demonstrated by Dr. Tiffany Moon's journey from a traditional medical career to becoming a multi-faceted entrepreneur.

344 - Anne Mahlum, solidcore: Strategies for Building and Selling a $100M Brand

June 9, 2025
Founders must be clear on their ultimate vision and "Super Bowl" to simplify decision-making and attract investment, as exemplified by Ann's goal of opening 100 SolidCore locations.

343 - Sammi Cohen, Social Currency: Tips for Turning a Side Hustle into Media Empire Success

June 2, 2025
Building a successful media platform requires a strategic pivot towards content that genuinely intersects business and culture, rather than solely focusing on fleeting pop culture trends.

342 - Alexis Grant, They Got Acquired: Secrets and Strategies for Selling a Business Every Founder Should Know

May 26, 2025
The true value of a business is determined by the negotiation between what the seller is willing to accept and what the buyer is willing to pay, rather than solely relying on metrics and valuations.

341 - Nikki Arensman and Remi Aliseo, Thirdeye Studio: Expanding Revenue and Scaling Creatively with Permanent Jewelry

May 19, 2025
Building a strong community and fostering authentic connections are crucial for entrepreneurial success and growth.

340 - Rachel Huntington, Bonjour Fête: Lessons Learned Scaling a Product-Based Business and Launching in Target

May 12, 2025
Building a successful business requires deep customer understanding, adapting to market shifts like the rise of e-commerce during COVID, and leveraging community support for growth.

339 - Eleni Deacon, Relay: The Finance Secrets Women Founders Need to Scale Sustainably

May 5, 2025
Understanding your customer deeply, both tactically and emotionally, is the foundational element for successful marketing strategies, as generic playbooks often fail to account for unique customer needs and market dynamics.

338 - Ingrid Zapata Read, Grow With Community: Why Building a Thriving Community is Every Founder's Secret Weapon

April 28, 2025
Authentic community building, rooted in shared purpose and genuine connection, is the most powerful driver of business growth and resilience.

337 - Stephanie Cartin on How Hope and Community Created a Miracle

April 21, 2025
Navigating infertility and high-risk pregnancies while running a business requires strong self-advocacy, setting boundaries, and prioritizing health, with community support being crucial for emotional resilience.

336 - Loren Castle, Sweet Loren's: Her Secrets to Building a $100 Million CPG Brand

April 14, 2025
Building a mission-driven business requires deep personal passion and a commitment to solving a real problem, as demonstrated by Sweet Laurens' origin story rooted in overcoming cancer and a desire for healthier, accessible food options.

335 - Kara Goldin, Hint: How Her Curiosity and Resilience Disrupted the Beverage Industry

April 7, 2025
Proactive outreach and a willingness to cold call are crucial for opening doors to opportunities, even when lacking direct experience.