
How Revolut Trains World Class Product Managers The Local Ceo Model Raw Intellect Over Experience And A Cultural Obsession With Building Wow Products Dmitry Zlokazov Head Of Product
May 15, 2025
Key Takeaways
- Revolut prioritizes raw intellect and a hunger to build over extensive experience when hiring product managers, believing these traits lead to greater long-term success.
- Product owners at Revolut are empowered with significant ownership, acting as ’local CEOs’ responsible for their product’s success from conception to execution.
- A core philosophy at Revolut is the relentless pursuit of ‘WOW’ products, focusing on exceptional quality, user experience, and aesthetics, even in core functionalities.
- The company fosters a culture of deep dives into product details, with founders actively reviewing screens to ensure meticulous attention to quality and user satisfaction.
- Revolut’s success is attributed to its lean, cross-functional teams, flat hierarchy, and a founder-led approach that allows for rapid iteration and a high volume of shipped products.
Segments
Revolut’s Product Owner Specializations and Core Skills (~00:10:00)
- Key Takeaway: Revolut categorizes product owners into UX, Technical, and Data Science specializations, but emphasizes that 85-90% of their skills, including problem-solving, customer empathy, and deep dives into details, are common across all roles.
- Summary: Dimitri details the three types of product owners at Revolut: UX, Technical, and Data Science. He elaborates on the core skills required for all product owners, such as strong problem-solving abilities, deep customer empathy, meticulous attention to detail, technical understanding, and business acumen, regardless of their specialization.
The ‘WOW’ Factor and Operationalizing Product Quality (~00:18:00)
- Key Takeaway: Revolut invests heavily in creating ‘WOW’ products by focusing on the look, feel, and frictionless nature of the user experience, driven by founder involvement in weekly product reviews.
- Summary: The discussion highlights Revolut’s commitment to building ‘WOW’ products, going beyond just functionality to focus on aesthetics and user delight. This is achieved through lean teams, founder hands-on involvement in product reviews for every screen, and a culture that encourages attention to small details that make a product lovable.
Hiring Philosophy: Intellect and Drive Over Experience (~00:30:00)
- Key Takeaway: Revolut actively seeks candidates with raw intellect, an unquenched hunger to build, and a hands-on approach, often preferring less experienced individuals who demonstrate these traits over highly experienced but less driven professionals.
- Summary: Dimitri explains Revolut’s hiring strategy, which prioritizes intrinsic qualities like intellect and drive over years of experience. He notes that experienced professionals can sometimes struggle to adapt or rest on their laurels, whereas individuals with a passion for building, even from startups or as tech co-founders, thrive at Revolut.
Sourcing Talent and Identifying High Performers (~00:38:00)
- Key Takeaway: Revolut sources talent by looking at products and apps they personally admire, identifying companies that excel in specific areas, and maintaining close collaboration with their recruitment team.
- Summary: The conversation touches on how Revolut finds its talent, including identifying individuals from companies that produce products they love. They also look at specific functional areas within companies that are key to success, and work closely with their recruitment team to target potential hires.
Contrarian Approach to Team Management: Deep Dives (~00:45:00)
- Key Takeaway: Revolut’s contrarian approach involves focusing deeply on a select few impactful projects (7-10 out of ~100) rather than spreading attention thinly, fostering discipline and ensuring quality through detailed scrutiny.
- Summary: Dimitri describes Revolut’s unique management style where he and the founders go very deep into the details of a select number of critical projects, even at a code level. This approach, while seemingly counterintuitive, builds discipline, signals priorities, and ensures that even with a high volume of simultaneous projects, quality is maintained.
Product Development: Investing in Quality from the Start (~00:58:00)
- Key Takeaway: Revolut invests significantly in making new products ‘WOW’ from the initial version, avoiding scrappy MVPs to cut down on uncertainty about whether product failure is due to the idea or poor execution.
- Summary: The discussion shifts to launching new products, where Revolut prioritizes investing in quality and a ‘WOW’ experience from the outset, rather than releasing a scrappy MVP. This ensures that any lack of traction is due to the core idea being flawed, not the execution, allowing for a clearer path to iteration and scaling.
Key Ingredients for Great Product Leaders (~01:10:00)
- Key Takeaway: The core ingredients for Revolut’s successful product leaders include significant ownership, a focus on depth and complexity, building ‘WOW’ products, and working closely with detail-oriented founders.
- Summary: Dimitri summarizes the key elements that contribute to Revolut’s product leaders’ success: extensive ownership, deep engagement with complex problems, a commitment to building lovable ‘WOW’ products, and learning from detail-obsessed founders. He also adds the importance of being able to unblock the team and manage stakeholders effectively.
The ‘Get Things Done’ Mentality and Execution Focus (~01:15:00)
- Key Takeaway: Great product owners at Revolut are hands-on, relentlessly focused on execution, and understand that ‘99% done’ is effectively 0% until completion, emphasizing the importance of finishing tasks completely.
- Summary: The conversation emphasizes the ‘get things done’ mentality, highlighting that successful product owners are hands-on and understand that execution is paramount. The principle that ‘99% done is closer to 0% than 100%’ underscores the need for complete, polished delivery, including ensuring customer-facing teams are fully utilizing new features.
Dimitri’s Journey to Revolut and Personal Failures (~01:20:00)
- Key Takeaway: Dimitri’s move to Revolut involved a significant career and industry change, and he shares a past failure with a hardware-based cinema ticketing website, learning the importance of staying lean and validating business models before scaling.
- Summary: Dimitri recounts his personal journey to Revolut, which involved moving to the UK and transitioning into the FinTech industry. He also shares a story from his university days about a failed startup that built hardware for cinema ticket scanning, emphasizing the painful lessons learned about staying lean, validating ideas, and managing cash flow.
Lightning Round: Books, Movies, Products, and Mottos (~01:30:00)
- Key Takeaway: Dimitri recommends ‘The Hard Thing About Hard Things’ and ‘Build’ for product insights, enjoyed ‘Oppenheimer,’ finds AI agents like Manos impressive, and values the motto ‘Plans are worthless, but planning is everything.’
- Summary: In the lightning round, Dimitri recommends ‘The Hard Thing About Hard Things’ by Ben Horowitz and ‘Build’ by Tony Fadell. He enjoyed the movie ‘Oppenheimer’ for its biographical perspective and highlighted AI agents like Manos as a favorite recent product discovery. His life motto is ‘Plans are worthless, but planning is everything.’
Underrated Revolut Feature and Closing Thoughts (~01:35:00)
- Key Takeaway: The most underrated feature at Revolut is ‘Wealth Protection,’ which uses video selfie technology for secure transfers above a set limit, and Dimitri encourages listeners to join Revolut for career acceleration.
- Summary: Dimitri highlights Revolut’s ‘Wealth Protection’ feature, which uses video selfie technology for secure transfers, as underrated. He encourages listeners to consider joining Revolut for career growth and invites feedback on the product via LinkedIn.