The Knowledge Project with Shane Parrish

The Knowledge Project with Shane Parrish

Connor Teskey: Inside Brookfield’s Culture, Capital Allocation, and Competitive Edge

March 17, 2026
Brookfield's investment philosophy centers on acquiring high-quality, critical assets and de-risking them by locking in construction, offtake, EPC, and financing contracts to eliminate market risk, focusing instead on execution and operating risk.

[Outliers] J.W. Marriott: Building an Empire Without a Master Plan

March 10, 2026
J.W. Marriott's success stemmed from an obsession with controlling downside risk and isolating variables he could influence, such as location and employee incentives, rather than relying on uncontrollable market forces.

Inside the Mind of Robinhood Co-Founder Vlad Tenev

March 3, 2026
Vlad Tenev views the GameStop crisis as an acute, painful event, but considers the gradual economic headwinds of 2022, which caused an 80% market value drop, to be the harder challenge for Robinhood.

[Outliers] Phil Knight: The Obsession That Built Nike

February 24, 2026
Genuine belief in what you are building is irresistible and contagious, transforming sales into attraction, as demonstrated by Phil Knight's success selling running shoes when he failed at selling encyclopedias.

Nicolai Tangen: The $2 Trillion Mind

February 17, 2026
Achieving great things requires having very high ambitions, as low ambitions result in achieving nothing even if one succeeds.

Michael Ovitz: The Business of Relationships

February 3, 2026
Power in the entertainment business is ephemeral and fleeting, like a lease with a closed end, so one should not rely on it.

How McDonald’s Took Over America | Ray Kroc [Outliers]

January 27, 2026
Ray Kroc's success was built not on invention, but on an obsessive commitment to execution, standards, and seeing the potential for replication where others saw only a single successful restaurant.

Morgan Housel: Wealth is What You Have Minus What You Want

January 20, 2026
Wealth perception is driven more by contrast and the speed of downgrades than by absolute amounts, as luxuries quickly become necessities.

The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]

January 13, 2026
Multidisciplinary thinking is critical because real-world problems are unlabeled and interconnected, requiring understanding across various domains to avoid specialist blind spots.

James Clear: How to Build Good Habits & Break Bad Ones

January 1, 2026
Habits are how you embody an identity, so every action you take is a vote for the type of person you wish to become, making identity the most important factor in habit formation.

The Outlier Playbook: The Patterns Behind Enduring Success

December 30, 2025
Extraordinary success is forged by outliers who cultivate a "taste for saltwater," meaning they thrive and gain focus during periods of catastrophe and adversity rather than retreating.

Pierre Poilievre on the Role of Government, Freedom, and Affordability

December 27, 2025
The fundamental role of government, according to Pierre Poilievre, is limited to functions requiring the legal application of force (military, policing, basic infrastructure) that citizens cannot effectively provide for themselves, leaving the rest to free citizens.

Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)

December 23, 2025
Focusing on first-order issues, which address the root cause of a problem, is crucial for effective problem-solving over merely addressing symptoms.

Bernie Marcus: The Home Depot Story [Outliers]

December 16, 2025
Being fired, which felt like a disaster, was framed by a key partner as being "kicked in the ass with a golden horseshoe," illustrating that major setbacks can be the catalyst for the greatest opportunities.

How to Think Like a World-Class Marketer | Rory Sutherland

December 9, 2025
Human decision-making relies heavily on psychological factors, such as contrast and trust, which are often disregarded when optimizing purely for mechanical efficiency or cost reduction.

Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

December 2, 2025
Mary Kay Ash's foundational belief, instilled by her mother, was that ordinary people can achieve extraordinary things if someone believes in them loudly and consistently enough.

7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy

November 25, 2025
The path to extraordinary performance and a meaningful, fulfilling life are the exact same wholehearted path, which is the core message of Jim Murphy's book, *

Charlie Munger and The Psychology of Human Misjudgement [Outliers]

November 18, 2025
Charlie Munger's framework of 25 psychological tendencies provides a critical map for understanding and combating the systematic errors in thinking that cause smart people to make bad decisions.

Ron Shaich: Lessons from Building Panera

November 11, 2025
The core skill for entrepreneurs is empathy, which allows one to deeply understand the customer's needs and transform that understanding into organizational reality.

Steve Wozniak: The Engineer Who Built Apple [Outliers]

November 4, 2025
Steve Wozniak's core engineering philosophy, rooted in deep understanding and radical openness (evidenced by his insistence on expansion slots), was the critical factor that allowed Apple to survive long enough to become successful.

Anthony Scilipoti: The Bubble No One is Talking About

October 28, 2025
Periods of extreme market euphoria, where investors claim fundamentals no longer matter because a new technology is "changing the world," echo historical bubbles like the one preceding the collapse of Nortel.

Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]

October 21, 2025
Early commitment to long-term investment over momentary satisfaction, exemplified by choosing more seeds over a toy car, sets the foundation for lifelong entrepreneurial philosophy.

Tracy Britt Cool: Brick by Brick

October 14, 2025
Long-term value creation in investing requires a shift from short-term financial engineering to hands-on operating experience, as capital is now commoditized.

Hetty Green: The Witch of Wall Street [Outliers]

October 7, 2025
Hetty Green's enduring investment playbook, centered on obsessive research, maintaining massive liquidity, and buying when others are fearful, remains timeless and applicable today.

Barry Diller: Building IAC

September 30, 2025
Success teaches nothing, but failure is essential for learning, requiring continuous effort to maintain naivete and fight against cynicism.

Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]

September 23, 2025
Protecting one's reputation and integrity, even in the face of financial ruin, can build invaluable trust that forms the foundation for future success, as demonstrated by Dick Stack's decision to repay creditors after his business failed.

Lulu Cheng Meservey: How To Build A Cult

September 16, 2025
To cut through the noise of AI-generated content and constant information, effective communication relies on human connection, conviction, and compelling narrative arcs.