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Prompts Used

Prompt 1: Context Setup

You are an expert data extractor tasked with analyzing a podcast transcript. 
I will provide you with part 1 of 1 from a podcast transcript. 
I will then ask you to extract different types of information from this content in subsequent messages. Please confirm you have received and understood the transcript content.

Transcript section:
[00:00:00.080 --> 00:00:02.000] Hey business besties, welcome back to the show.
[00:00:02.000 --> 00:00:05.440] This week we're kicking off our free launch lab series.
[00:00:05.440 --> 00:00:17.600] We're creating it in partnership with Adobe Express and what we've done is asked four business owners to come in and teach the one tactic for each of them that's really driving results and traction in their business right now.
[00:00:17.600 --> 00:00:22.080] I worked with each of these founders to create the live workshops and all of them are super actionable.
[00:00:22.080 --> 00:00:29.520] They're very very scrappy and effective and each of them really shows you how to recreate the specific tactic.
[00:00:29.520 --> 00:00:37.680] I personally hate turning up to a fluffy webinar and you're being sold, you're in some funnel for some course that they're trying to get you into.
[00:00:37.680 --> 00:00:39.200] We're not selling you on anything.
[00:00:39.200 --> 00:00:41.280] These workshops are standalone products.
[00:00:41.280 --> 00:00:50.960] We're really trying to make the most of every minute that we have with these founders and we're literally showing you the copy and paste tactics to get the same results that they are.
[00:00:50.960 --> 00:00:52.560] One of the workshops is with Elliot.
[00:00:52.560 --> 00:00:53.680] She's the founder of Phase It.
[00:00:53.680 --> 00:01:00.560] You actually may have heard her on the show a few months back and she's going to be teaching the celebrity marketing strategy that's really working for her brand.
[00:01:00.560 --> 00:01:05.600] And if you don't know Phase It, they're really well known for that viral glitter makeup patch.
[00:01:05.600 --> 00:01:16.720] It's all over TikTok at the moment and she was able to gift Taylor Swift and turn that into really incredible retail partnerships, a viral moment and it really helped propel the brand.
[00:01:16.720 --> 00:01:22.880] So she wants to teach you how she got that product in the hands of Taylor Swift and what their celebrity marketing strategy is.
[00:01:22.880 --> 00:01:25.760] Another workshop is going to be with the founders of Good Girl Snacks.
[00:01:25.760 --> 00:01:32.960] They're known for their hot girl pickles and again this is just one of those viral brands that's everywhere at the moment and I've been super curious about what's working for them.
[00:01:32.960 --> 00:01:42.800] They had this amazing moment at Coachella earlier this year and this is a small scrappy bootstrap brand but they just dominated at Coachella with a really really small budget.
[00:01:42.800 --> 00:01:53.200] So we're talking to them about how they steal attention at these big cultural moments and how they use very scrappy budgets to get a lot of attention online and in real life.
[00:01:53.200 --> 00:01:58.480] That workshop is going to be part of the Launch Lab series, and like I said, these are entirely free to attend.
[00:01:58.480 --> 00:02:00.680] You just need to register at the link in the show notes.
[00:02:01.000 --> 00:02:11.000] But the very first workshop is actually taught by me, and it's covering one of the questions that I get asked all the time, which is how do we get big paid six-figure sponsors at Female Founder World?
[00:02:11.000 --> 00:02:14.360] How do we get sponsors for events like Summit that you guys all come to?
[00:02:14.360 --> 00:02:19.640] For series like this one, how do we bring Adobe in the door to sponsor something like Launch Lab?
[00:02:19.640 --> 00:02:22.280] And so, I wanted to create something that was really structured, really tailored.
[00:02:22.280 --> 00:02:27.320] I'm not going to teach this again live, I'm just going to do it in this one Launch Lab series.
[00:02:27.320 --> 00:02:36.360] And I really do recommend that if this is something you're interested in, if you're building a media business, a creator-led business, or you're interested in partnerships for your brand, that you come along.
[00:02:36.360 --> 00:02:40.200] I'm actually kicking off the series, it's happening on Tuesday, the 1st of July.
[00:02:40.200 --> 00:02:53.800] I'm teaching all of this live, and I wanted to give you a little bit of insight into this episode today about what we're going to be covering in the workshop and just some of the key lessons that have come out of building this media business.
[00:02:53.800 --> 00:02:56.280] The full workshop is obviously going to be a lot more thorough.
[00:02:56.280 --> 00:03:07.640] I'm going to be walking you through just key pages of our partnership deck, literally showing you this document that cost us tens of thousands of dollars to build and has created hundreds of thousands of dollars in revenue for the business.
[00:03:07.640 --> 00:03:17.960] I'll show you exactly what's gone into that, how to create key elements of it for yourself, and then also some of just the lessons and tips that I've picked up over the last four years of selling into these sponsorship deals.
[00:03:17.960 --> 00:03:21.640] Okay, so let's get into some of those top five lessons that I wanted to share with you today.
[00:03:21.640 --> 00:03:23.560] The first is really just about your partnership deck.
[00:03:23.560 --> 00:03:27.320] This is like the hero piece of collateral that you need if you want to work with anyone.
[00:03:27.320 --> 00:03:34.280] You're going to be presenting it on calls, you're going to be sharing it with potential leads over DM in your emails.
[00:03:34.280 --> 00:03:40.120] This is something that needs to be really, really good and it needs to have a few key components.
[00:03:40.120 --> 00:03:45.920] And again, I'm going to be going over this in a lot more detail in the workshop, but this conversation is going to be a really good starting point.
[00:03:46.080 --> 00:03:54.240] And if you don't have a budget to get a graphic designer to do this, you can use free or the paid version of Adobe Express to create it yourself.
[00:03:54.240 --> 00:04:12.800] So you can literally create a brand kit where you just input your colors, your fonts, your logo, choose a template for a deck that you like, apply that brand kit to the template, and then you have this like beautiful, customized, branded deck to use as your starting point to input all of the information that we're going to share with you in the workshop.
[00:04:12.800 --> 00:04:19.680] So in terms of what actually goes into that deck, once you have the template created for yourself in Adobe Express, there are a few key pages.
[00:04:19.680 --> 00:04:21.760] Again, I'll go over them in more detail in the workshop.
[00:04:21.760 --> 00:04:25.440] You're going to see a lot of examples and you're going to see our actual partnership deck as well.
[00:04:25.440 --> 00:04:27.680] But you just want to kick off with some basic stuff.
[00:04:27.680 --> 00:04:31.600] You've got a cover image, you've got some text about who you are and why you exist.
[00:04:31.600 --> 00:04:36.720] And then on the next slide, you really want to set the scene about what the gap is that your content or your media business is filling.
[00:04:36.720 --> 00:04:44.960] So at Female Founder World, we include numbers about the rising number of female-founded businesses, the amount of power and wealth these businesses are acquiring.
[00:04:44.960 --> 00:04:47.600] And then we kind of paint the gap that there is.
[00:04:47.600 --> 00:04:56.080] So we talk about how these women are not getting access to mentorship, to the resources that they need, and then position ourselves as the solution to that issue.
[00:04:56.080 --> 00:05:03.760] You want to figure out whatever your version is of that and kind of paint it as this macro trend that you are meeting in your content.
[00:05:03.760 --> 00:05:10.640] You should also have a slide that details who your community is and what your audience size looks like and what your engagement looks like.
[00:05:10.640 --> 00:05:28.400] So you could look at stuff like your follower count, how many people attend your in-real life online events, your reach across channels, podcast downloads, your newsletter open rate, really anything that just like paints a picture that either you have mass reach or if you don't have mass reach, which Female Founder World is not a mass media brand, we are a niche media brand.
[00:05:28.400 --> 00:05:32.360] So what we show is that we have depth and we have trust with our community.
[00:05:32.360 --> 00:05:42.440] And so we're really looking at stuff like engagement metrics, newsletter open rate, activity in our group chat, that kind of stuff to show that we have depth with this very specific group of women.
[00:05:42.760 --> 00:05:50.520] Then we followed this slide with a community deep dive and this is something where you have to conduct some surveys with your community to get this data.
[00:05:51.640 --> 00:05:56.120] We pull it through surveys at our events, in the newsletter, through the podcast.
[00:05:56.120 --> 00:06:03.480] And we want to find out stuff like where the community is based, that really basic demographic stuff, key cities, their age breakdowns.
[00:06:03.480 --> 00:06:09.960] For us, we want to look at what type of businesses the community are running and the categories that they're spread across.
[00:06:09.960 --> 00:06:13.640] You should ask questions that get the data that your sponsors will be looking for.
[00:06:13.640 --> 00:06:23.640] They're going to be very different to the information that we need to show, but you really want to paint a picture about who is really in that audience and be able to back it up with some kind of survey if you're ever asked.
[00:06:23.640 --> 00:06:26.600] Now for a quick word from our sponsor, Adobe Express.
[00:06:26.600 --> 00:06:35.720] Adobe believes that creativity is a superpower for entrepreneurs and Adobe Express is all about making that power accessible for small businesses and founders.
[00:06:35.720 --> 00:06:38.440] You know, the ones that wear a million hats.
[00:06:38.440 --> 00:06:45.880] Built with founders in mind, Adobe Express features ready-to-go templates for everything from product mock-ups to pitch decks and Instagram stories.
[00:06:45.880 --> 00:06:54.440] It works on mobile and desktop, so you can literally design from anywhere anytime, even in between meetings or on your way to a pop-up.
[00:06:54.440 --> 00:06:58.360] Adobe Express, the quick and easy create anything app.
[00:06:58.360 --> 00:07:05.080] Get started for free at adobe.com forward slash express, in the app store or Google Play Store.
[00:07:06.040 --> 00:07:11.640] So the next section of the deck goes into your partnership opportunities and the different ways that people can work with you.
[00:07:11.640 --> 00:07:15.120] So we include some really top-level details about how to partner.
[00:07:14.920 --> 00:07:18.960] So we share our different channels, we create packages and opportunities for each panel.
[00:07:19.200 --> 00:07:26.160] So this workshop series, for example, this Launch Lab series, this is an example of one of the packages that we would sell into a sponsor.
[00:07:26.160 --> 00:07:27.440] It includes multiple things.
[00:07:27.440 --> 00:07:31.680] It includes the podcast, includes workshops, it includes social media deliverables.
[00:07:32.000 --> 00:07:40.160] So you want to build out some packages that people can buy and then also show different ways that they might be able to individually activate across your channels.
[00:07:40.160 --> 00:07:49.760] So we would have a slide that is specifically about the podcast, ways that people could either advertise on the podcast with an ad read by me or an ad read by somebody else.
[00:07:49.760 --> 00:07:51.200] They could have a sponsored episode.
[00:07:51.200 --> 00:07:52.320] We could do a mini series.
[00:07:52.320 --> 00:07:57.680] Get creative about ways that brands could show up to your audience and across your channels.
[00:07:57.680 --> 00:07:59.840] And you want to put this in the next few slides.
[00:07:59.840 --> 00:08:01.920] I also really like to include a calendar here.
[00:08:01.920 --> 00:08:10.880] This is something like very simple, very visual, and it shows what you have planned for the year, but also just some themes that you could explore for partnerships and activation.
[00:08:10.880 --> 00:08:24.880] So that could be stuff like National Small Business Week or Valentine's Day or things that you could activate around and sell a sponsorship into, but that you're not necessarily going to do anything if you don't have a partner come in.
[00:08:24.880 --> 00:08:34.000] You can include all of that in a calendar so that brands, when they're thinking about working with you, they can kind of see these key moments and help think about timing about when they should lock something in.
[00:08:34.000 --> 00:08:36.560] The second thing I want to call out is case studies.
[00:08:36.560 --> 00:08:42.960] This is something that took us a while to kind of figure out and that's because if you haven't worked with a bunch of people, you're not going to have a bunch of great case studies.
[00:08:42.960 --> 00:08:53.920] And I really think in the beginning it's worth taking on those maybe like less lucrative brand deals so that you can get those case studies together and show the impact that you've had for your partners.
[00:08:53.920 --> 00:08:55.760] Now we have really amazing case studies.
[00:08:55.760 --> 00:09:00.280] We've delivered more than $500,000 in directly attributed sales to one of our partners.
[00:08:59.920 --> 00:09:04.280] We've over-delivered by content goals, another 200% for another partner.
[00:09:04.600 --> 00:09:23.400] We're able to take those stats and have case studies in our deck, but also I can pull out those nuggets as well as we're having conversations with different potential sponsors and just kind of pepper it in and drop it into conversation to show, hey, we've done this before and what we've done really, really works.
[00:09:23.400 --> 00:09:34.760] As well as that kind of quantitative data, which you're really only going to get after doing a few of these different partnerships and working with partners to pull that information, you also want like the qualitative case studies.
[00:09:34.760 --> 00:09:38.840] So stuff like testimonials, this is pretty easy to get in the beginning.
[00:09:39.000 --> 00:09:40.920] You don't necessarily have to have paid partners.
[00:09:40.920 --> 00:09:49.000] Anyone that you've worked with, let's get some quotes in and let's put it in your deck to show that you do what you say you're going to do and that people enjoy working with you.
[00:09:49.000 --> 00:10:05.320] This stuff sounds basic, but it's so important and we spent hours and hours, honestly, probably at least like a week working on these case studies solid across the team and they're so important because they really help to build out your legitimacy and to get partners over the line.
[00:10:05.320 --> 00:11:03.120] My third biggest lesson is really around the power of an inbound lead and if someone finds Female Founder World and they come to us they are about 30 times more likely to actually sign a sponsored deal than somebody that we reach out to and the reason why I wanted to flag this is because when you're thinking about externally facing opportunities that you're going to say yes to think about what potential partners it's going to get you in front of so we do for example the first summit that we did I think it was in 2023 that was not a hugely profitable event but it got us noticed by our first kind of six-figure brand partner and kicked off this domino effect of bringing in great partners and building out an event that this year is going to have a thousand female founders and more than a dozen paid partners involved if we hadn't have done that first event we wouldn't have created this kind of magnet for these inbound leads i also think about that when i'm doing like founder facing content on my own channels I really recommend like sharing the behind the scenes, going on LinkedIn.
[00:11:03.120 --> 00:11:07.520] That's where a lot of these brand partnership decision makers are hanging out and seeing content.
[00:11:07.520 --> 00:11:09.760] It's where a lot of them are finding us.
[00:11:09.760 --> 00:11:14.400] So share your behind-the-scenes story on platforms like that and it really does help to get you noticed.
[00:11:14.400 --> 00:11:20.480] The other big lesson that I've had is the power of a brand partnership versus maybe just like a CPM style partnership.
[00:11:20.480 --> 00:11:31.840] So I worked in media for more than 10 years before I started my own media business and a lot of what they're selling at those companies now, it is really around impressions and the reach of the partnership.
[00:11:31.840 --> 00:11:36.080] Whereas at Female Founder World, we are really trying to get those brand partnership deals.
[00:11:36.080 --> 00:11:41.040] And the reason why we want to do that is because A, what we offer is depth and trust.
[00:11:41.040 --> 00:11:51.040] We cannot reach 100 million women a month necessarily with a partnership, but we can reach a smaller group of very specific and targeted women.
[00:11:51.040 --> 00:11:53.680] And we have trust and credibility with those women.
[00:11:53.680 --> 00:11:58.720] So we want to take that depth and trust into account when we're doing partnerships.
[00:11:58.720 --> 00:12:09.840] And so if someone comes to us and they want to know specifically how many impressions can I get by having an ad in the newsletter and they just want to do a partnership like that, I'm not going to say yes.
[00:12:09.840 --> 00:12:19.200] I'm only interested in partnerships that can take into account our credibility, our trust and the brand alignment, and something that we can create across multiple channels.
[00:12:19.200 --> 00:12:23.120] So, we do campaigns with brands, and we will partner across multiple channels.
[00:12:23.120 --> 00:12:25.440] The newsletter, the podcast, Instagram.
[00:12:25.440 --> 00:12:28.160] We'll do an in-real life partnership as well.
[00:12:28.160 --> 00:12:32.040] And the reason why we do that is because they are just so much more lucrative.
[00:12:29.680 --> 00:12:36.040] And if you are a niche media brand, they just make so much sense to try and get those in.
[00:12:36.040 --> 00:12:42.920] So, I would really gear your partnership deck towards those kind of opportunities rather than really focusing on reach and impressions.
[00:12:42.920 --> 00:12:46.440] My last lesson that I want to share is that no one sells like you as their founder.
[00:12:46.440 --> 00:12:51.320] And I am not a salesperson, I'm not someone who's like super comfy and like a very salesy role.
[00:12:51.320 --> 00:12:57.480] But I find that when I am on those early calls with potential partners, we are way more likely to close the partner.
[00:12:57.480 --> 00:13:07.400] And that's just because no one can connect the humanness of your community to the humans at the brands that want to partner with you in the way that you can as the founder.
[00:13:07.400 --> 00:13:17.560] And even the best salesperson in the world just doesn't have the same understanding of the community and the same passion as the person who built this company.
[00:13:17.560 --> 00:13:20.840] And of course, there will be some point where I won't be able to join those calls.
[00:13:20.840 --> 00:13:27.560] And we're now four years in, and I do have a seller and partnership person who's taking on a lot of this work now.
[00:13:27.560 --> 00:13:34.200] But at the end of the day, I see a huge difference when I show up as the founder on those early partnership calls.
[00:13:34.200 --> 00:13:47.880] And even when I'm doing the partnership outreach, if someone's getting a DM on LinkedIn from a salesperson at a brand versus the founder of a media brand, they're way more likely to respond to the founder than to a salesperson.
[00:13:47.880 --> 00:13:50.280] They're just a few of the lessons I wanted to share on the pod.
[00:13:50.280 --> 00:13:54.040] I'm going to be walking through that partnership deck, like I said, into so much more detail.
[00:13:54.040 --> 00:14:03.400] I really want you to be able to build this out yourself and be able to create these very specific opportunities that are right for you and your brand, and different ways people can partner with you.
[00:14:03.400 --> 00:14:10.680] So, we're going to be walking you through that, explaining how to do that, and answering all of your questions in a QA at the end of the workshop as well.
[00:14:10.680 --> 00:14:13.000] If you want to attend, again, the link is in the show notes.
[00:14:13.000 --> 00:14:15.680] This is totally free to sign up for.
[00:14:14.760 --> 00:14:19.600] There is no pressure to come and attend some like crazy expensive course afterwards.
[00:14:19.840 --> 00:14:29.680] Like I said, I'm going to be walking you through so many more specifics and how to build out those partnership opportunities and create that really valuable deck in the Launch Lab workshop.
[00:14:29.680 --> 00:14:31.360] It's happening on the 1st of July.
[00:14:31.360 --> 00:14:38.320] Then we have three more workshops happening every Tuesday night, Eastern Time throughout the month of July with different founders.
[00:14:38.320 --> 00:14:39.840] These are totally free to attend.
[00:14:39.840 --> 00:14:42.480] We are not trying to sell you on any crazy expensive courses.
[00:14:42.480 --> 00:14:50.080] We just want to truly just end gatekeeping and make this information more accessible and digestible to the Female Founder World community.
[00:14:50.080 --> 00:14:53.760] Hit the link in the show notes and get your registration in.
[00:14:54.400 --> 00:15:02.080] I just wanted to jump in and end the show with a quick thank you and shout out to all of our paid Business Bestie subscribers.
[00:15:02.080 --> 00:15:10.720] Business Besties bypass literally years of networking by getting access to all of the people that you need to build your dream business.
[00:15:10.720 --> 00:15:20.880] You also get invited to exclusive monthly group business coaching call sessions where you can speak to experts and founders and ask them all of those questions that you just can't Google.
[00:15:21.040 --> 00:15:22.480] You can cancel anytime.
[00:15:22.480 --> 00:15:27.520] Head to bestie.femalfounderworld.com or click the link in the show notes for more.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.080 --> 00:00:02.000] Hey business besties, welcome back to the show.
[00:00:02.000 --> 00:00:05.440] This week we're kicking off our free launch lab series.
[00:00:05.440 --> 00:00:17.600] We're creating it in partnership with Adobe Express and what we've done is asked four business owners to come in and teach the one tactic for each of them that's really driving results and traction in their business right now.
[00:00:17.600 --> 00:00:22.080] I worked with each of these founders to create the live workshops and all of them are super actionable.
[00:00:22.080 --> 00:00:29.520] They're very very scrappy and effective and each of them really shows you how to recreate the specific tactic.
[00:00:29.520 --> 00:00:37.680] I personally hate turning up to a fluffy webinar and you're being sold, you're in some funnel for some course that they're trying to get you into.
[00:00:37.680 --> 00:00:39.200] We're not selling you on anything.
[00:00:39.200 --> 00:00:41.280] These workshops are standalone products.
[00:00:41.280 --> 00:00:50.960] We're really trying to make the most of every minute that we have with these founders and we're literally showing you the copy and paste tactics to get the same results that they are.
[00:00:50.960 --> 00:00:52.560] One of the workshops is with Elliot.
[00:00:52.560 --> 00:00:53.680] She's the founder of Phase It.
[00:00:53.680 --> 00:01:00.560] You actually may have heard her on the show a few months back and she's going to be teaching the celebrity marketing strategy that's really working for her brand.
[00:01:00.560 --> 00:01:05.600] And if you don't know Phase It, they're really well known for that viral glitter makeup patch.
[00:01:05.600 --> 00:01:16.720] It's all over TikTok at the moment and she was able to gift Taylor Swift and turn that into really incredible retail partnerships, a viral moment and it really helped propel the brand.
[00:01:16.720 --> 00:01:22.880] So she wants to teach you how she got that product in the hands of Taylor Swift and what their celebrity marketing strategy is.
[00:01:22.880 --> 00:01:25.760] Another workshop is going to be with the founders of Good Girl Snacks.
[00:01:25.760 --> 00:01:32.960] They're known for their hot girl pickles and again this is just one of those viral brands that's everywhere at the moment and I've been super curious about what's working for them.
[00:01:32.960 --> 00:01:42.800] They had this amazing moment at Coachella earlier this year and this is a small scrappy bootstrap brand but they just dominated at Coachella with a really really small budget.
[00:01:42.800 --> 00:01:53.200] So we're talking to them about how they steal attention at these big cultural moments and how they use very scrappy budgets to get a lot of attention online and in real life.
[00:01:53.200 --> 00:01:58.480] That workshop is going to be part of the Launch Lab series, and like I said, these are entirely free to attend.
[00:01:58.480 --> 00:02:00.680] You just need to register at the link in the show notes.
[00:02:01.000 --> 00:02:11.000] But the very first workshop is actually taught by me, and it's covering one of the questions that I get asked all the time, which is how do we get big paid six-figure sponsors at Female Founder World?
[00:02:11.000 --> 00:02:14.360] How do we get sponsors for events like Summit that you guys all come to?
[00:02:14.360 --> 00:02:19.640] For series like this one, how do we bring Adobe in the door to sponsor something like Launch Lab?
[00:02:19.640 --> 00:02:22.280] And so, I wanted to create something that was really structured, really tailored.
[00:02:22.280 --> 00:02:27.320] I'm not going to teach this again live, I'm just going to do it in this one Launch Lab series.
[00:02:27.320 --> 00:02:36.360] And I really do recommend that if this is something you're interested in, if you're building a media business, a creator-led business, or you're interested in partnerships for your brand, that you come along.
[00:02:36.360 --> 00:02:40.200] I'm actually kicking off the series, it's happening on Tuesday, the 1st of July.
[00:02:40.200 --> 00:02:53.800] I'm teaching all of this live, and I wanted to give you a little bit of insight into this episode today about what we're going to be covering in the workshop and just some of the key lessons that have come out of building this media business.
[00:02:53.800 --> 00:02:56.280] The full workshop is obviously going to be a lot more thorough.
[00:02:56.280 --> 00:03:07.640] I'm going to be walking you through just key pages of our partnership deck, literally showing you this document that cost us tens of thousands of dollars to build and has created hundreds of thousands of dollars in revenue for the business.
[00:03:07.640 --> 00:03:17.960] I'll show you exactly what's gone into that, how to create key elements of it for yourself, and then also some of just the lessons and tips that I've picked up over the last four years of selling into these sponsorship deals.
[00:03:17.960 --> 00:03:21.640] Okay, so let's get into some of those top five lessons that I wanted to share with you today.
[00:03:21.640 --> 00:03:23.560] The first is really just about your partnership deck.
[00:03:23.560 --> 00:03:27.320] This is like the hero piece of collateral that you need if you want to work with anyone.
[00:03:27.320 --> 00:03:34.280] You're going to be presenting it on calls, you're going to be sharing it with potential leads over DM in your emails.
[00:03:34.280 --> 00:03:40.120] This is something that needs to be really, really good and it needs to have a few key components.
[00:03:40.120 --> 00:03:45.920] And again, I'm going to be going over this in a lot more detail in the workshop, but this conversation is going to be a really good starting point.
[00:03:46.080 --> 00:03:54.240] And if you don't have a budget to get a graphic designer to do this, you can use free or the paid version of Adobe Express to create it yourself.
[00:03:54.240 --> 00:04:12.800] So you can literally create a brand kit where you just input your colors, your fonts, your logo, choose a template for a deck that you like, apply that brand kit to the template, and then you have this like beautiful, customized, branded deck to use as your starting point to input all of the information that we're going to share with you in the workshop.
[00:04:12.800 --> 00:04:19.680] So in terms of what actually goes into that deck, once you have the template created for yourself in Adobe Express, there are a few key pages.
[00:04:19.680 --> 00:04:21.760] Again, I'll go over them in more detail in the workshop.
[00:04:21.760 --> 00:04:25.440] You're going to see a lot of examples and you're going to see our actual partnership deck as well.
[00:04:25.440 --> 00:04:27.680] But you just want to kick off with some basic stuff.
[00:04:27.680 --> 00:04:31.600] You've got a cover image, you've got some text about who you are and why you exist.
[00:04:31.600 --> 00:04:36.720] And then on the next slide, you really want to set the scene about what the gap is that your content or your media business is filling.
[00:04:36.720 --> 00:04:44.960] So at Female Founder World, we include numbers about the rising number of female-founded businesses, the amount of power and wealth these businesses are acquiring.
[00:04:44.960 --> 00:04:47.600] And then we kind of paint the gap that there is.
[00:04:47.600 --> 00:04:56.080] So we talk about how these women are not getting access to mentorship, to the resources that they need, and then position ourselves as the solution to that issue.
[00:04:56.080 --> 00:05:03.760] You want to figure out whatever your version is of that and kind of paint it as this macro trend that you are meeting in your content.
[00:05:03.760 --> 00:05:10.640] You should also have a slide that details who your community is and what your audience size looks like and what your engagement looks like.
[00:05:10.640 --> 00:05:28.400] So you could look at stuff like your follower count, how many people attend your in-real life online events, your reach across channels, podcast downloads, your newsletter open rate, really anything that just like paints a picture that either you have mass reach or if you don't have mass reach, which Female Founder World is not a mass media brand, we are a niche media brand.
[00:05:28.400 --> 00:05:32.360] So what we show is that we have depth and we have trust with our community.
[00:05:32.360 --> 00:05:42.440] And so we're really looking at stuff like engagement metrics, newsletter open rate, activity in our group chat, that kind of stuff to show that we have depth with this very specific group of women.
[00:05:42.760 --> 00:05:50.520] Then we followed this slide with a community deep dive and this is something where you have to conduct some surveys with your community to get this data.
[00:05:51.640 --> 00:05:56.120] We pull it through surveys at our events, in the newsletter, through the podcast.
[00:05:56.120 --> 00:06:03.480] And we want to find out stuff like where the community is based, that really basic demographic stuff, key cities, their age breakdowns.
[00:06:03.480 --> 00:06:09.960] For us, we want to look at what type of businesses the community are running and the categories that they're spread across.
[00:06:09.960 --> 00:06:13.640] You should ask questions that get the data that your sponsors will be looking for.
[00:06:13.640 --> 00:06:23.640] They're going to be very different to the information that we need to show, but you really want to paint a picture about who is really in that audience and be able to back it up with some kind of survey if you're ever asked.
[00:06:23.640 --> 00:06:26.600] Now for a quick word from our sponsor, Adobe Express.
[00:06:26.600 --> 00:06:35.720] Adobe believes that creativity is a superpower for entrepreneurs and Adobe Express is all about making that power accessible for small businesses and founders.
[00:06:35.720 --> 00:06:38.440] You know, the ones that wear a million hats.
[00:06:38.440 --> 00:06:45.880] Built with founders in mind, Adobe Express features ready-to-go templates for everything from product mock-ups to pitch decks and Instagram stories.
[00:06:45.880 --> 00:06:54.440] It works on mobile and desktop, so you can literally design from anywhere anytime, even in between meetings or on your way to a pop-up.
[00:06:54.440 --> 00:06:58.360] Adobe Express, the quick and easy create anything app.
[00:06:58.360 --> 00:07:05.080] Get started for free at adobe.com forward slash express, in the app store or Google Play Store.
[00:07:06.040 --> 00:07:11.640] So the next section of the deck goes into your partnership opportunities and the different ways that people can work with you.
[00:07:11.640 --> 00:07:15.120] So we include some really top-level details about how to partner.
[00:07:14.920 --> 00:07:18.960] So we share our different channels, we create packages and opportunities for each panel.
[00:07:19.200 --> 00:07:26.160] So this workshop series, for example, this Launch Lab series, this is an example of one of the packages that we would sell into a sponsor.
[00:07:26.160 --> 00:07:27.440] It includes multiple things.
[00:07:27.440 --> 00:07:31.680] It includes the podcast, includes workshops, it includes social media deliverables.
[00:07:32.000 --> 00:07:40.160] So you want to build out some packages that people can buy and then also show different ways that they might be able to individually activate across your channels.
[00:07:40.160 --> 00:07:49.760] So we would have a slide that is specifically about the podcast, ways that people could either advertise on the podcast with an ad read by me or an ad read by somebody else.
[00:07:49.760 --> 00:07:51.200] They could have a sponsored episode.
[00:07:51.200 --> 00:07:52.320] We could do a mini series.
[00:07:52.320 --> 00:07:57.680] Get creative about ways that brands could show up to your audience and across your channels.
[00:07:57.680 --> 00:07:59.840] And you want to put this in the next few slides.
[00:07:59.840 --> 00:08:01.920] I also really like to include a calendar here.
[00:08:01.920 --> 00:08:10.880] This is something like very simple, very visual, and it shows what you have planned for the year, but also just some themes that you could explore for partnerships and activation.
[00:08:10.880 --> 00:08:24.880] So that could be stuff like National Small Business Week or Valentine's Day or things that you could activate around and sell a sponsorship into, but that you're not necessarily going to do anything if you don't have a partner come in.
[00:08:24.880 --> 00:08:34.000] You can include all of that in a calendar so that brands, when they're thinking about working with you, they can kind of see these key moments and help think about timing about when they should lock something in.
[00:08:34.000 --> 00:08:36.560] The second thing I want to call out is case studies.
[00:08:36.560 --> 00:08:42.960] This is something that took us a while to kind of figure out and that's because if you haven't worked with a bunch of people, you're not going to have a bunch of great case studies.
[00:08:42.960 --> 00:08:53.920] And I really think in the beginning it's worth taking on those maybe like less lucrative brand deals so that you can get those case studies together and show the impact that you've had for your partners.
[00:08:53.920 --> 00:08:55.760] Now we have really amazing case studies.
[00:08:55.760 --> 00:09:00.280] We've delivered more than $500,000 in directly attributed sales to one of our partners.
[00:08:59.920 --> 00:09:04.280] We've over-delivered by content goals, another 200% for another partner.
[00:09:04.600 --> 00:09:23.400] We're able to take those stats and have case studies in our deck, but also I can pull out those nuggets as well as we're having conversations with different potential sponsors and just kind of pepper it in and drop it into conversation to show, hey, we've done this before and what we've done really, really works.
[00:09:23.400 --> 00:09:34.760] As well as that kind of quantitative data, which you're really only going to get after doing a few of these different partnerships and working with partners to pull that information, you also want like the qualitative case studies.
[00:09:34.760 --> 00:09:38.840] So stuff like testimonials, this is pretty easy to get in the beginning.
[00:09:39.000 --> 00:09:40.920] You don't necessarily have to have paid partners.
[00:09:40.920 --> 00:09:49.000] Anyone that you've worked with, let's get some quotes in and let's put it in your deck to show that you do what you say you're going to do and that people enjoy working with you.
[00:09:49.000 --> 00:10:05.320] This stuff sounds basic, but it's so important and we spent hours and hours, honestly, probably at least like a week working on these case studies solid across the team and they're so important because they really help to build out your legitimacy and to get partners over the line.
[00:10:05.320 --> 00:11:03.120] My third biggest lesson is really around the power of an inbound lead and if someone finds Female Founder World and they come to us they are about 30 times more likely to actually sign a sponsored deal than somebody that we reach out to and the reason why I wanted to flag this is because when you're thinking about externally facing opportunities that you're going to say yes to think about what potential partners it's going to get you in front of so we do for example the first summit that we did I think it was in 2023 that was not a hugely profitable event but it got us noticed by our first kind of six-figure brand partner and kicked off this domino effect of bringing in great partners and building out an event that this year is going to have a thousand female founders and more than a dozen paid partners involved if we hadn't have done that first event we wouldn't have created this kind of magnet for these inbound leads i also think about that when i'm doing like founder facing content on my own channels I really recommend like sharing the behind the scenes, going on LinkedIn.
[00:11:03.120 --> 00:11:07.520] That's where a lot of these brand partnership decision makers are hanging out and seeing content.
[00:11:07.520 --> 00:11:09.760] It's where a lot of them are finding us.
[00:11:09.760 --> 00:11:14.400] So share your behind-the-scenes story on platforms like that and it really does help to get you noticed.
[00:11:14.400 --> 00:11:20.480] The other big lesson that I've had is the power of a brand partnership versus maybe just like a CPM style partnership.
[00:11:20.480 --> 00:11:31.840] So I worked in media for more than 10 years before I started my own media business and a lot of what they're selling at those companies now, it is really around impressions and the reach of the partnership.
[00:11:31.840 --> 00:11:36.080] Whereas at Female Founder World, we are really trying to get those brand partnership deals.
[00:11:36.080 --> 00:11:41.040] And the reason why we want to do that is because A, what we offer is depth and trust.
[00:11:41.040 --> 00:11:51.040] We cannot reach 100 million women a month necessarily with a partnership, but we can reach a smaller group of very specific and targeted women.
[00:11:51.040 --> 00:11:53.680] And we have trust and credibility with those women.
[00:11:53.680 --> 00:11:58.720] So we want to take that depth and trust into account when we're doing partnerships.
[00:11:58.720 --> 00:12:09.840] And so if someone comes to us and they want to know specifically how many impressions can I get by having an ad in the newsletter and they just want to do a partnership like that, I'm not going to say yes.
[00:12:09.840 --> 00:12:19.200] I'm only interested in partnerships that can take into account our credibility, our trust and the brand alignment, and something that we can create across multiple channels.
[00:12:19.200 --> 00:12:23.120] So, we do campaigns with brands, and we will partner across multiple channels.
[00:12:23.120 --> 00:12:25.440] The newsletter, the podcast, Instagram.
[00:12:25.440 --> 00:12:28.160] We'll do an in-real life partnership as well.
[00:12:28.160 --> 00:12:32.040] And the reason why we do that is because they are just so much more lucrative.
[00:12:29.680 --> 00:12:36.040] And if you are a niche media brand, they just make so much sense to try and get those in.
[00:12:36.040 --> 00:12:42.920] So, I would really gear your partnership deck towards those kind of opportunities rather than really focusing on reach and impressions.
[00:12:42.920 --> 00:12:46.440] My last lesson that I want to share is that no one sells like you as their founder.
[00:12:46.440 --> 00:12:51.320] And I am not a salesperson, I'm not someone who's like super comfy and like a very salesy role.
[00:12:51.320 --> 00:12:57.480] But I find that when I am on those early calls with potential partners, we are way more likely to close the partner.
[00:12:57.480 --> 00:13:07.400] And that's just because no one can connect the humanness of your community to the humans at the brands that want to partner with you in the way that you can as the founder.
[00:13:07.400 --> 00:13:17.560] And even the best salesperson in the world just doesn't have the same understanding of the community and the same passion as the person who built this company.
[00:13:17.560 --> 00:13:20.840] And of course, there will be some point where I won't be able to join those calls.
[00:13:20.840 --> 00:13:27.560] And we're now four years in, and I do have a seller and partnership person who's taking on a lot of this work now.
[00:13:27.560 --> 00:13:34.200] But at the end of the day, I see a huge difference when I show up as the founder on those early partnership calls.
[00:13:34.200 --> 00:13:47.880] And even when I'm doing the partnership outreach, if someone's getting a DM on LinkedIn from a salesperson at a brand versus the founder of a media brand, they're way more likely to respond to the founder than to a salesperson.
[00:13:47.880 --> 00:13:50.280] They're just a few of the lessons I wanted to share on the pod.
[00:13:50.280 --> 00:13:54.040] I'm going to be walking through that partnership deck, like I said, into so much more detail.
[00:13:54.040 --> 00:14:03.400] I really want you to be able to build this out yourself and be able to create these very specific opportunities that are right for you and your brand, and different ways people can partner with you.
[00:14:03.400 --> 00:14:10.680] So, we're going to be walking you through that, explaining how to do that, and answering all of your questions in a QA at the end of the workshop as well.
[00:14:10.680 --> 00:14:13.000] If you want to attend, again, the link is in the show notes.
[00:14:13.000 --> 00:14:15.680] This is totally free to sign up for.
[00:14:14.760 --> 00:14:19.600] There is no pressure to come and attend some like crazy expensive course afterwards.
[00:14:19.840 --> 00:14:29.680] Like I said, I'm going to be walking you through so many more specifics and how to build out those partnership opportunities and create that really valuable deck in the Launch Lab workshop.
[00:14:29.680 --> 00:14:31.360] It's happening on the 1st of July.
[00:14:31.360 --> 00:14:38.320] Then we have three more workshops happening every Tuesday night, Eastern Time throughout the month of July with different founders.
[00:14:38.320 --> 00:14:39.840] These are totally free to attend.
[00:14:39.840 --> 00:14:42.480] We are not trying to sell you on any crazy expensive courses.
[00:14:42.480 --> 00:14:50.080] We just want to truly just end gatekeeping and make this information more accessible and digestible to the Female Founder World community.
[00:14:50.080 --> 00:14:53.760] Hit the link in the show notes and get your registration in.
[00:14:54.400 --> 00:15:02.080] I just wanted to jump in and end the show with a quick thank you and shout out to all of our paid Business Bestie subscribers.
[00:15:02.080 --> 00:15:10.720] Business Besties bypass literally years of networking by getting access to all of the people that you need to build your dream business.
[00:15:10.720 --> 00:15:20.880] You also get invited to exclusive monthly group business coaching call sessions where you can speak to experts and founders and ask them all of those questions that you just can't Google.
[00:15:21.040 --> 00:15:22.480] You can cancel anytime.
[00:15:22.480 --> 00:15:27.520] Head to bestie.femalfounderworld.com or click the link in the show notes for more.