Influencer Negotiation Tactics Behind Two of Gen Z's Most Hyped Food Brands
March 17, 2026
Authentic, ongoing storytelling about a young brand's journey and candid struggles is highly effective for capturing and investing an audience, often outweighing single viral moments.
How to Find the Influencers Who Actually Sell Your Product - With Susan Yara
March 9, 2026
Building a successful brand like Naturium often requires leveraging a decade of prior content creation and education experience, not just the short time spent on the brand itself.
She Sold Her Startup to Lululemon for $500M. Here's What She's Building Next.
March 2, 2026
Founders creating new categories, like Brynn Putnam did with Mirror, must trust their vision over early customer feedback, as people cannot articulate needs for products that do not yet exist.
She's Building TurboTax For Prenups
February 23, 2026
Prenuptial agreements are a mainstream financial tool for ambitious individuals, not just the wealthy, and are increasingly being initiated by women to protect assets like businesses, student loan debt, and intellectual property.
How to Formulate a Bestselling Beauty Product in 2026
February 14, 2026
Inclusivity in beauty product development must start in the R&D lab, not just through marketing, which motivated AJ Addae to found SULA Labs.
Doing Everything Is A Trap! Lanolips Built An Empire With Just One Hero Ingredient
February 10, 2026
Founders should take their time launching, as they are often too early with an idea, and focusing on product quality is the ultimate growth hack that carries a brand through tough times.
80 Million Products Sold: How Little Spoon's Founder Would Start From Scratch Today
February 2, 2026
The decision to pivot from a planned retail launch to a direct-to-consumer (D2C) model was the best decision for Little Spoon, leading to over a million meals sold in the first year.
How One Of The World’s Biggest Finance Podcasters Builds Her Wealth
January 26, 2026
Victoria Devine built the 'She's on the Money' ecosystem by prioritizing community-led content and giving away foundational financial literacy for free, while commercializing advanced knowledge through courses (which account for 65-70% of that business's revenue).
She Charges Your Favorite Brands Thousands For This Advice!
January 20, 2026
Willa Creative's focus has evolved from primarily e-commerce website builds to servicing brands with brand-first social content and growth strategies, recognizing that organic community growth is crucial before paid advertising.
The Powerhouse Ceo Quietly Building Katy Perry S Drinks Empire Know The End Game Before You Start
January 12, 2026
For beverage brands, successful Direct-to-Consumer (D2C) operations require a core subscription model to make the Customer Acquisition Cost (CAC) to Lifetime Value (LTV) equation viable due to high shipping costs.
Success Almost Broke Her: This Recovering Girlboss Built A Multimillion Dollar Wellness Brand
January 4, 2026
Building a successful women's health brand like Perelel requires leaning into identity branding and community building through content to earn trust in a commoditized market.
Business School Professor: This Is How To Figure Out What To Do With Your Life! (Suzy Welch)
December 22, 2025
Finding one's purpose requires a systematic excavation of three data sets: personal values, cognitive/emotional aptitudes, and economically viable areas of interest.
How Will AI Change Marketing in 2026?
December 15, 2025
The shift from traditional Google search to LLMs like ChatGPT for product discovery necessitates a new marketing focus called Generative Engine Optimization (GEO), which can yield results much faster than traditional SEO.
How Phia Landed Investors like Sara Blakely and Kris Jenner (ft Phoebe Gates and Sophia Kianni)
December 9, 2025
Founder-led marketing that embraces vulnerability, behind-the-scenes looks, and user feedback (like roasting the app) is a key advantage over large brands with bigger ad budgets.
What Made Arrae Blow Up? (ft Siff Haider)
December 1, 2025
Arrae's early success was driven by prioritizing brand credibility through gifting to health practitioners alongside influencers, and by launching with a focused 'hero skew' strategy rather than many products.
Lucy Henry-Hicks Made $90 Million In the Fashion Business Last Year (ft Dissh founder)
November 24, 2025
Transitioning from a multi-brand retailer to a vertical brand like DISH was driven by a personal need for creative control and alignment with industry shifts favoring D2C models.
$20 Million Product Launch: How To Predict The Next Big Product Trend (ft Blume's Karen Danudjaja)
November 17, 2025
Bootstrapping for an extended period (five years for Blume) builds entrepreneurial rigor, deep financial understanding, and forces thoughtful assessment of every dollar spent, which is valuable even after securing investment.
Boys Lie Founders Drop A Masterclass On Celeb Marketing, Building a Cult Brand And Navigating Cancel Culture
November 10, 2025
The pivot from a failed beauty brand launch to a successful apparel line, driven by early organic celebrity placement (like Gigi Hadid), was crucial for Boys Lie's rapid scaling from $250K to $5 million in annual revenue within two years.
Her Brand Gained 250k Followers Literally Overnight: Pashion Footwear's Haley Pavone
November 3, 2025
For a highly visual, novel product like Pashion Footwear, short-form video content is essential for customer education and achieving viral growth, as demonstrated by Haley Pavone gaining 250,000 followers overnight from a single demonstration video.
Your Faire Playbook: Exactly How To Win With Indie Stockists
October 27, 2025
Independent retail, facilitated by platforms like Faire, is a massive opportunity that builds brand community and can create a halo effect boosting DTC and major retail business.
The Founder Behind A $1B Exit Gets SO Real: Suneera Madhani
October 14, 2025
Founders should aim for a large Total Addressable Market (TAM) because execution, not just the initial idea, determines if a business reaches unicorn status.
She Created The Edible Beauty Category: How Carla Oates Built The Beauty Chef
October 13, 2025
For a highly technical or novel product category like ingestible beauty, deep, authentic education delivered through platforms that allow for long-form conversation (like early home shopping networks) is crucial for gaining initial traction.
The Top 3 Questions You Asked Jasmine at Summit
October 7, 2025
Building a super sticky community, as discussed in the *
How Bangn Body Pulled Off A Sellout Retail Launch
October 2, 2025
Foundational belief in product efficacy, even requiring costly reformulation, is crucial for a founder to commit fully and drive growth, as demonstrated by Priscilla Hajiantoni of Bangn Body.
How Shameless Media Grew to 100M+ Downloads Without Investors
September 24, 2025
Shameless Media's success stems from a deliberate strategy of "content over money," prioritizing the creation of content they genuinely craved and that resonated with their target demographic, which then naturally attracted revenue and audience growth.
Inside the $20M Rise of Who Is Elijah
September 15, 2025
Building a business is a powerful catalyst for personal growth and self-actualization, unlocking new levels of confidence and resilience with each challenge overcome.
Most Watched Episode: SET Active Made $1 Million In 1 Hour When Its Resort Collection Dropped
September 1, 2025
Authenticity and transparency in sharing the journey, including challenges and learnings, are crucial for building a strong brand community and gaining traction.
How to Decide If You Should Double Down or Diversify With a Second Business
August 18, 2025
Starting a jewelry brand requires a deep understanding of the craft, often necessitating hands-on learning in areas like metalsmithing and bench jeweler skills before focusing on design.
She Charges Thousands for This Organic Marketing Playbook: Inside Sydney’s Most Talked-About UGC Agency
August 11, 2025
Be Seen Socials thrives by focusing exclusively on organic social media strategies, leveraging free platform features like posting, content creation, and engagement to deliver value for clients.
Everything That’s Working in Paid Ads Right Now
August 6, 2025
Meta is shifting to an Advantage Plus-only ad system, making ad creatives the primary controllable element for advertisers.
Inside Playfield's First Year Of Business
August 4, 2025
Building a strong brand and focusing on innovation is crucial for protecting against copycats, even when a patent is in place.
How I Gifted Taylor Swift and Made $1 Million in 48 Hours
July 30, 2025
Strategic outreach to a celebrity's direct team, like their makeup artist, can be more effective than general PR or management contacts for product placement.
Personal News! Jasmine Answers All Your Questions About Balancing Pregnancy #2 And Running A Business
July 29, 2025
Founders can navigate significant life events like pregnancy and new parenthood by strategically planning business operations, leveraging team support, and adjusting event timelines to maintain business continuity and personal well-being.
There’s A $40 Billion Opportunity In Laundry
July 22, 2025
Innovating in "boring" but essential industries, like laundromats, presents a significant market opportunity by reimagining customer experience and branding, as demonstrated by Launderette's success.
Content Ideas From One of Instagram's Original Creators
July 16, 2025
Authentic self-expression and prioritizing personal peace over fleeting happiness are crucial for long-term success and genuine connection on social media.
I Built Betches Without Investors, Then Sold It for Millions
July 14, 2025
Building a sustainable, profitable business with a strong brand identity that can live independently of its founders is crucial for long-term value and successful acquisition.
I Built A Viral Food Startup With Zero Marketing Budget: Good Girl Snacks
July 8, 2025
Building in public and creating "weird" or relatable content is a highly effective, low-cost strategy for early-stage businesses to gain traction and sales, especially when bootstrapped.
What a $150M Investor Wants You to Build Now
July 2, 2025
Successful founders possess an unwavering drive to 'run through walls,' combining visionary storytelling with strong execution capabilities, and a blend of world-changing ambition with humility.
Inside Female Founder World's Partner Strategy
June 30, 2025
A well-crafted partnership deck, including community deep dives and compelling case studies, is crucial for securing lucrative brand partnerships, especially for niche media brands.
Hacks to Hire A+ Interns and Bootstrap A Target Launch With CharCharms
June 23, 2025
Starting a business while in college provides a crucial buffer period to develop the business without immediate revenue pressure, allowing for strategic growth and capitalizing on market timing.
Deepica Mutyala Built Ulta's Fastest Growing Makeup Brand
June 16, 2025
Building a brand with a strong community foundation before product launch can validate market needs and foster loyal customers, as demonstrated by Live Tinted's origin.
How Seoul Tonic Grew From Zero to 2,000 Retailers In 2 Years
June 9, 2025
Hyper-focused, localized retail strategies can create significant brand awareness and perceived scale, even in the early stages of a business.
How Holly Cardew Raised The Largest Ever Seed Round in Her Country
June 2, 2025
Carded is building a shopping super app designed to be a consumer's future shopping assistant, focusing on making shopping intentional, personalized, and intelligent by saving any item from any store and tracking prices.
Wow, Rhode Just Sold to E.l.f For $1 Billion
May 29, 2025
Rhode's acquisition by ELF for up to $1 billion, despite being only three years old, highlights the significant valuation potential of celebrity-backed beauty brands, with its success attributed to strong earned media value and direct-to-consumer (DTC) brand building.
What No One's Saying About This Viral Founder Takedown
May 26, 2025
Building a business in public, especially as a female founder, invites intense scrutiny and criticism, requiring resilience and a strong internal compass to navigate.
'You're Too Focused on Content' And Other Reasons Your Biz Isn't Growing
May 12, 2025
Focusing on foundational business principles like SEO and Google Ads, rather than solely on content creation, is crucial for driving sales and website traffic.
3 AI-Powered Business Ideas You Can Build In A Weekend
May 5, 2025
AI is unlocking new business opportunities for individuals without technical skills, democratizing wealth creation and empowering women to participate more actively.
Your DMs Are A Goldmine: Gab Waller on Building A Fashion Tech Biz
April 22, 2025
The luxury fashion sourcing business model, characterized by inbound requests for hard-to-find items, thrives on time efficiency, personalization, and leveraging social media for client acquisition.
Cass Dimicco Turned $20,000 Into $1,000,000 in 1 Year
April 14, 2025
Founders should prioritize product quality from the outset, as a negative initial experience can be difficult to overcome, even if the advice to 'just start' is generally sound.