The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

941: How to Break Free From the System That Needs You to Doubt Yourself

December 22, 2025

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  • The feeling of being "too much" often stems from historical societal systems designed to control women by teaching them to fit into limiting boxes, which feels safe because it's familiar. 
  • The American system, rooted in the Constitution's initial exclusion of women and other groups, is defined as "American patriarchy," which inherently favors domination and individualistic power over collective strength. 
  • Erasure of women's contributions, particularly mothers like the mothers of MLK Jr., Malcolm X, and James Baldwin, is a strategic tactic used by systems to maintain the narrative that men are the primary drivers of power and change. 

Segments

Revolve Clothing Promotion
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(00:00:01)
  • Key Takeaway: Intentional wardrobe purging is encouraged, and Revolve offers stylish, functional pieces with a first-order discount using code GOALDIGGER.
  • Summary: The speaker is intentionally purging unworn clothes to only bring in pieces that are both stylish and functional for daily life. Revolve is highlighted as a source for such items, including sneakers and versatile purses. Listeners can receive 15% off their first order at revolve.com/goaldigger with code GOALDIGGER.
Systemic Roots of Self-Doubt
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(00:01:19)
  • Key Takeaway: Societal systems, rooted in historical definitions of gender roles, create messages that cause women to doubt themselves and play small for perceived safety.
  • Summary: The societal system has historically taught women to fit into specific boxes, leading to internalized messages that they are ’too much’ (too loud, too bold). This indoctrination starts early and is pervasive, making it difficult to separate these learned messages from one’s own truth. The comfort found in these boxes is a result of long-term conditioning, not natural inclination.
Patriarchy and Entrepreneurial Faults
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(00:06:46)
  • Key Takeaway: The feeling of failing as a working mother is often a systemic issue stemming from historical policies that excluded married or mothered women from the workforce.
  • Summary: The system wins when patriarchy is so embedded that it remains unseen, often manifesting as women blaming themselves for systemic failures. A key example is the historical ‘marriage bar’ policy in the U.S. that forced married women to quit teaching jobs, remnants of which still impact modern working mothers. Women often feel they are failing at work after having children, when in reality, they lack necessary systemic supports.
The Myth of Individual Power
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(00:16:36)
  • Key Takeaway: Traditional American leadership power is built on masculine ideals of individual domination, which forces women leaders into a no-win critique cycle.
  • Summary: The dominant American power structure emphasizes individual self-reliance and domination, requiring leaders to cut off empathy to rise. Women who ascend are often told to adopt this dominant style but are then criticized for being ’too bossy’ if they do. True success is increasingly found in companies led by feminine strength, emphasizing interconnectedness and employee well-being over constant grinding.
Softness, Wealth, and Community Reinvestment
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(00:19:27)
  • Key Takeaway: Softness, often mislabeled as weakness, is linked to the reinvestment of wealth into community when it is held by women, contrasting with the isolating effects of purely self-focused wealth.
  • Summary: The speaker contrasts the ‘hustle’ energy that birthed her business with a current focus on ‘softening’ in all areas of life. Statistical research shows that when women gain wealth, they are more likely to reinvest it into community, causes, and other businesses. This redistribution of resources is a key reason why empowering women financially is crucial for broader societal change.
Founding Fathers’ Insecurity and Erasure
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(00:22:34)
  • Key Takeaway: American patriarchy was intentionally established by insecure founding fathers who excluded women from political power to maintain their elite control.
  • Summary: The Revolutionary War victors, insecure about revolutionary spirit spreading, intentionally set up a system where only men held power, owning land and voting. Women were explicitly excluded from the Constitution and told their role was to reproduce male power through children. This flawed binary also excluded enslaved people and poor white people, establishing a system that harms everyone by denying interconnectedness.
Mothers’ Uncredited Activism
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(00:32:13)
  • Key Takeaway: The foundational activism and social justice beliefs of influential male leaders were often directly inherited from their mothers, whose contributions were strategically erased from historical records.
  • Summary: The mothers of MLK Jr., Malcolm X, and James Baldwin were powerful activists who embodied the very principles their sons became famous for before the sons were even born. Despite the sons crediting their mothers, scholars often omitted these contributions to fit the narrative that men were the sole heroes or were only taught by their fathers. This erasure is potent and contemporary, requiring women to actively claim credit for their influence.
Levels of Structural Change
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(00:39:39)
  • Key Takeaway: Structural change is achieved incrementally through individual healing, equitable relationship modeling, community action, and finally, national policy advocacy.
  • Summary: Change does not require completely dismantling institutions but rather making conscious choices to stop replicating patriarchal norms in individual lives and relationships. Community action, such as supporting neighbors or local needs, models new possibilities and drives larger national shifts, as seen with New Mexico’s universal childcare policy. By focusing on these levels, individuals move from feeling overwhelmed to being active agents of change.
Building Community Villages
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(00:47:37)
  • Key Takeaway: Counteracting media overload and feelings of helplessness requires starting change at the local community level by actively helping neighbors and those within immediate reach.
  • Summary: The sheer volume of negative news exposure can numb people into inaction, but engaging locally combats this by fostering hope and purpose. Building ‘villages’ through small acts of support—like helping a neighbor or joining a local board—is the true movement that empowers women into leadership roles. Impacting one’s immediate radius creates tangible difference and enriches life far more than focusing solely on global issues.
Guest Contact and Book Promotion
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(00:52:57)
  • Key Takeaway: Anna Malika Tubbs’ work, including her books The Three Mothers and Erased: What American Patriarchy Has Hidden From Us, is available everywhere, and listeners are encouraged to support her research.
  • Summary: All of Anna Malika Tubbs’ resources can be found via her name at annaMalikatubbs.com or on Instagram. Her first book, The Three Mothers, details the uncredited activism of the mothers of major civil rights figures. Her second book, Erased: What American Patriarchy Has Hidden From Us, provides language to identify systemic erasure in personal and professional life.