The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

925: The Sale-a-Day Strategy That Doesn't Require Social Media

October 27, 2025

Key Takeaways Copied to clipboard!

  • Success in business does not require adherence to the 'more is more' hustle mentality or reliance on social media; simplifying strategy can unlock significant growth. 
  • Media outreach, public relations, and collaborating with others (leveraging Other People's Platforms or OPP) can be a more effective and less draining marketing vehicle than building a personal social media presence. 
  • Entrepreneurs should conduct a time audit to identify the 20% of efforts (Pareto Principle) that drive the majority of results, and then focus exclusively on those high-leverage activities. 

Segments

Podcast Lab Enrollment Open
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(00:00:00)
  • Key Takeaway: Promotion for Jenna Kutcher’s podcast creation program.
  • Summary: An advertisement for ‘The Podcast Lab’ program, encouraging listeners to enroll to learn how to plan, produce, publish, promote, and profit from a podcast.
Hustle vs. Purpose Shift
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(00:01:03)
  • Key Takeaway: The importance of auditing time investment to shift from hustle to purpose.
  • Summary: Jenna Kutcher introduces herself and the podcast’s mission: helping listeners trade hustle for purpose by auditing where their time is spent.
Guest Introduction: Mae Pack
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(00:02:01)
  • Key Takeaway: Challenging the ‘more is more’ mentality with guest Mae Pack.
  • Summary: Jenna introduces Mae Pack, who built a multi-seven-figure handmade business by ditching hustle and succeeding without relying on Etsy or heavy social media.
Biggest Lie in Creative Business
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(00:03:37)
  • Key Takeaway: You don’t have to conform to perceived success standards (like social media mastery).
  • Summary: Mae discusses the biggest lie creative entrepreneurs believe: that they must be a certain way or do things a certain way to succeed. She highlights her own struggle with social media.
Media Outreach vs. Social Media
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(00:06:00)
  • Key Takeaway: Media outreach and collaboration are often more impactful than constant social media posting.
  • Summary: Mae explains that she focused on getting features in magazines and on blogs (media outreach) because it leveraged her one-on-one communication strengths and provided longer-lasting results than short-lived social media content.
Social Media is One Lever
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(00:08:13)
  • Key Takeaway: Social media is just one marketing lever; other paths to success exist.
  • Summary: Jenna and Mae agree that social media is only one lever, and entrepreneurs should explore other methods if social media goes against their natural flow.
From $3/Hour to Seven Figures
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(00:09:03)
  • Key Takeaway: Identifying and eliminating low-return activities was key to Mae’s income growth.
  • Summary: Mae details her early struggle making $9,000 in a year while working 40+ hours (equating to $3/hour) and how her husband’s question prompted her to audit her strategy.
The Power of Media Pitching
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(00:14:36)
  • Key Takeaway: Mae doubled her income by focusing on pitching her work to media outlets instead of social media efforts.
  • Summary: After auditing, Mae focused on pitching her products to blogs and magazines, leading to doubling her income the following year and eventually hitting six figures.
Skims and Bowl & Branch Ads
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(00:16:15)
  • Key Takeaway: Sponsor endorsements for comfort and quality bedding.
  • Summary: Advertisements for Skims ‘Fits Everybody’ collection and Bowl and Branch organic cotton sheets.
Pareto Principle in Business
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(00:18:48)
  • Key Takeaway: Identify the small percentage of efforts (20%) driving the majority of results (80%) and focus there.
  • Summary: Jenna discusses the Pareto Principle, urging entrepreneurs to stop doing things just because ’everyone says so’ and instead inspect what truly moves the needle.
Media Outreach Strategy Today
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(00:20:12)
  • Key Takeaway: Pitching influencers outside your immediate niche and exploring platforms like YouTube and Substack is crucial now.
  • Summary: Mae explains that media outreach is still effective but competitive. She advises pitching to influencers whose audience isn’t typically pitched (e.g., pitching food jewelry to foodies, not just jewelry influencers) and exploring YouTube/Substack.
Pitching to Wardrobe Stylists
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(00:27:22)
  • Key Takeaway: Wardrobe stylists for TV/film are excellent targets for product placement.
  • Summary: Mae details the fourth way to think outside the box: pitching to wardrobe stylists. Her Parks and Rec feature happened because a stylist read a blog that featured her work.
The Anatomy of a Pitch Email
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(00:29:06)
  • Key Takeaway: Effective pitches are short, personalized, and include embedded lifestyle photos.
  • Summary: Mae breaks down the pitch email: start with a genuine comment, give a one-sentence elevator pitch, state the purpose, embed photos, and end with a clear question CTA.
Jenna’s PR Experience
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(00:33:42)
  • Key Takeaway: Entrepreneurs must act as their own PR person by submitting work to gain free, high-impact advertising.
  • Summary: Jenna relates Mae’s PR strategy to her own early days as a wedding photographer, submitting work to magazines for free exposure.
Shopify and Airbnb Ads
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(00:35:19)
  • Key Takeaway: Sponsor segments promoting e-commerce setup and hosting opportunities.
  • Summary: Advertisements for Shopify (to build an online store) and Airbnb (to host and earn income).
30-Day Sale-a-Day Setup
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(00:38:14)
  • Key Takeaway: The first 30 days should focus on research, creating an MVP (6-12 products), setting up tech, and starting outreach.
  • Summary: Mae outlines the initial steps for a beginner: niche research, creating a small MVP line quickly, setting up the website/email, and then beginning influencer outreach.
Done is Better Than Perfect
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(00:43:32)
  • Key Takeaway: Brand names, logos, and products can all be changed; focus on launching quickly.
  • Summary: Both hosts emphasize that perfectionism stalls progress. Entrepreneurs should launch an MVP and iterate based on real market feedback.
Rinse and Repeat Outreach
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(00:46:15)
  • Key Takeaway: After launching the MVP, focus entirely on consistent outreach to generate sales data.
  • Summary: Once the shop is live, the focus shifts to sending out pitches offering free product samples, then analyzing which products sell best to guide future expansion.
Actionable Advice for $3/Hour Earners
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(00:48:03)
  • Key Takeaway: Conduct a time audit to identify and change strategies that are not providing leveraged income.
  • Summary: Mae’s final advice is to audit where time is spent, challenge the pressure to do what ’everyone else’ does (like social media), and seek strategies that build assets.
Where to Find Mae Pack
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(00:50:47)
  • Key Takeaway: Mae’s website and social handles are CreativeHiveCo across platforms.
  • Summary: Mae shares her website (creativehiveco.com) and Instagram handle, inviting listeners to DM her for free coaching.
Final Thoughts and Resources
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(00:52:09)
  • Key Takeaway: Leveraging other people’s platforms is key to turbocharging growth without burnout.
  • Summary: Jenna summarizes the episode, encouraging listeners to check out Mae’s sale-a-day technique resource and reiterating the value of iterating imperfectly.