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[00:00:01.440 --> 00:00:05.440] Ever whispered, maybe I could create an online course someday?
[00:00:05.440 --> 00:00:10.240] And then you thought, nope, too overwhelming, too risky, and way too much tech.
[00:00:10.240 --> 00:00:11.840] That's you, I get it.
[00:00:11.840 --> 00:00:18.160] When I started, I had no clue where to begin, no extra hours, and no idea if anyone would buy.
[00:00:18.160 --> 00:00:20.400] Then I met Amy Porterfield.
[00:00:20.400 --> 00:00:27.120] She gave me a clear, doable path, and that someday dream became a profitable, sustainable part of my business.
[00:00:27.120 --> 00:00:31.600] Now I've built multiple online courses that earn while I live my life.
[00:00:31.600 --> 00:00:37.680] That's why I'm so excited to tell you about Course Confident, a live boot camp with Amy herself.
[00:00:37.680 --> 00:00:40.560] Four live trainings with one clear outcome.
[00:00:40.560 --> 00:00:49.360] Nail your profitable course topic, choose your type and price with confidence, and learn how to attract your future students without being glued to your screen.
[00:00:49.360 --> 00:00:52.240] You'll be in a private-driven community that gets it.
[00:00:52.240 --> 00:01:02.000] The doubts, the wins, the why is this so hard moments, the accountability, ideas, and encouragement you need to move from thinking about it to doing it.
[00:01:02.000 --> 00:01:05.360] Join through jennakutcher.com forward slash bootcamp.
[00:01:05.360 --> 00:01:15.120] And when you join, you'll also get my beginner-friendly mini course, The Pinterest Kickstart, which is your quick start guide to growing your audience and email list before you even launch.
[00:01:15.120 --> 00:01:17.920] $27 of value, yours free.
[00:01:17.920 --> 00:01:24.960] If you want more freedom, more alignment, and income you don't have to chase daily, this is your next right step.
[00:01:24.960 --> 00:01:26.720] We start September 11th.
[00:01:26.720 --> 00:01:31.600] Save your spot today at jennakutcher.com forward slash bootcamp.
[00:01:35.440 --> 00:01:38.960] Huge savings on Dell AI PCs are here.
[00:01:38.960 --> 00:01:40.400] And it's a big deal.
[00:01:40.400 --> 00:01:41.120] Why?
[00:01:41.120 --> 00:01:48.080] Because Dell AI PCs with Intel Core ultra-processors are newly designed to help you do more faster.
[00:01:48.080 --> 00:01:50.880] It's pretty amazing what they can do in a day's work.
[00:01:50.880 --> 00:01:58.720] They can generate code, edit images, multitask without leg, draft emails, summarize documents, create live translations.
[00:01:58.720 --> 00:02:03.480] They can even extend your battery life so you never have to worry about forgetting your charger.
[00:02:03.480 --> 00:02:11.560] It's like having a personal assistant built right into your PC to cover the menial tasks so that you can focus on what matters.
[00:02:11.560 --> 00:02:15.000] That's the power of Dell AI with Intel Inside.
[00:02:15.000 --> 00:02:25.560] With deals on Dell AI PCs like the Dell 16 Plus starting at $749.99, it is the perfect time to refresh your tech and take back your time.
[00:02:25.560 --> 00:02:30.600] Upgrade your AI PC today by visiting dell.com/slash deals.
[00:02:30.600 --> 00:02:33.800] That's dell.com/slash deals.
[00:02:38.600 --> 00:02:51.880] If you've ever found yourself creating content, offers, or strategies based on what you think will work, but not knowing what your people actually want right now, this episode is your permission slip to pause and ask.
[00:02:52.840 --> 00:02:56.440] I'm Jenna Kutcher, your host of the Goldigger podcast.
[00:02:56.440 --> 00:03:03.240] I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.
[00:03:03.240 --> 00:03:11.480] Now I'm running a seven-figure online business that feels even better than it looks all from my house in small town, Minnesota with my family.
[00:03:11.480 --> 00:03:14.360] Here, we value time as our currency.
[00:03:14.360 --> 00:03:21.720] We mix the woo and the work, and we are in the pursuit of building businesses that give us the freedom to live lives that we love.
[00:03:21.720 --> 00:03:27.000] I've always loved turning big goals into reality, and I'm here to help you do the same.
[00:03:27.000 --> 00:03:29.240] This isn't just a peek behind the curtain.
[00:03:29.240 --> 00:03:32.920] Come along with me and my guests as we tear the whole curtain down.
[00:03:32.920 --> 00:03:40.360] Every week, we tackle practical, no-fluff marketing strategies and host honest discussions on what works and what doesn't.
[00:03:40.360 --> 00:03:46.320] Join me and my expert guests for actionable insights to help you grow your dream business with confidence.
[00:03:46.320 --> 00:03:50.800] Pull up a seat and get ready to be challenged, inspired, and empowered.
[00:03:50.800 --> 00:03:53.760] This is the Gold Digger podcast.
[00:03:54.720 --> 00:04:02.000] It is absolutely wild to think that the last time I ran a full-blown audience check-in was back in 2020.
[00:04:02.000 --> 00:04:06.960] Since then, life has shifted, the online world has evolved, and honestly, so have we.
[00:04:06.960 --> 00:04:15.760] From hustle and grind energy to craving more margin, meaning, and intentional growth, it felt like the perfect time to pause and ask instead of assume.
[00:04:15.760 --> 00:04:21.920] In this episode, I am joined by my right-hand gal, Marissa, the brains behind our brand new audience survey.
[00:04:21.920 --> 00:04:27.280] And we're peeling back the curtain on why this season felt like the exact right moment to check in.
[00:04:27.280 --> 00:04:40.720] We're walking through how we built a wildly strategic zero-fluff survey that doesn't just collect interesting insights, but fuels actual decisions, shows us what to create next, and makes our business work better for real people just like you.
[00:04:40.720 --> 00:04:43.280] You'll hear how AI helped us shape the questions.
[00:04:43.280 --> 00:04:52.240] Yes, we go there, where my own resistance showed up because there was a lot, and how powerful it is to stop guessing what your people need and just ask.
[00:04:52.240 --> 00:05:01.280] If you want to see the survey in action, we would love it to not only have you look at it, but take it, and you can be entered to win a $500 Amazon gift card.
[00:05:01.280 --> 00:05:02.640] Take our survey right now.
[00:05:02.640 --> 00:05:05.120] It takes like three minutes and 36 seconds.
[00:05:05.120 --> 00:05:08.000] Head to jennakutcher.com forward slash survey.
[00:05:08.000 --> 00:05:11.440] I would love to have you take it, and you're gonna hear why.
[00:05:11.440 --> 00:05:13.680] Let's dive in.
[00:05:13.680 --> 00:05:21.200] Okay, this episode feels so fun, and I could not do this episode alone.
[00:05:21.200 --> 00:05:23.920] So, Marissa, welcome back to the show.
[00:05:24.240 --> 00:05:25.280] Hi, hi.
[00:05:25.280 --> 00:05:26.320] Thank you for having me.
[00:05:26.320 --> 00:05:27.760] It's good to be back, really.
[00:05:28.080 --> 00:05:28.880] It's so good.
[00:05:28.880 --> 00:05:31.160] I feel like I bring you up in every single episode.
[00:05:31.480 --> 00:05:38.920] There's not an episode that I don't feel like I name drop you like you're a Hollywood star because you are in my universe.
[00:05:38.920 --> 00:05:46.680] So, today I really wanted to bring you on because what we're going to talk about is literally your brainchild, and it really came from you.
[00:05:46.680 --> 00:05:51.240] And we're going to laugh a little bit too because I had some major resistance against this topic.
[00:05:51.240 --> 00:05:56.680] So, you can hear kind of mine and Marissa's relationship, the one that I talk about on basically every episode.
[00:05:56.680 --> 00:06:02.840] But first, I wanted to paint the scene of where we are and why this feels so timely.
[00:06:02.840 --> 00:06:08.040] And then I also want to turn it to you, the listener, as to why this is something that you should absolutely consider.
[00:06:08.040 --> 00:06:15.400] And if you have the same resistances I had, hopefully, by the end of this, you'll be entirely convinced that those are not real.
[00:06:15.400 --> 00:06:23.400] So, one thing that's so interesting, and Marissa reminded me of this, is that we have not done a survey on our audience since 2020.
[00:06:23.400 --> 00:06:26.440] And for most of us, 2020 feels like yesterday.
[00:06:26.440 --> 00:06:30.920] I mean, like, part of me feels like it's yesterday, part of me feels like it's a literal lifetime ago.
[00:06:30.920 --> 00:06:32.040] Don't you agree?
[00:06:32.040 --> 00:06:33.000] Absolutely.
[00:06:33.000 --> 00:06:34.360] It was yesterday.
[00:06:34.360 --> 00:06:35.720] Yes, it's so weird.
[00:06:35.720 --> 00:06:40.680] And so, to consider that five years has gone by, I've been an entrepreneur for 15 years.
[00:06:40.680 --> 00:06:46.120] So, like 30% of my journey in entrepreneurship have gone by since surveying our audience.
[00:06:46.120 --> 00:06:57.480] And it's so interesting because the conversations I'm having offline with other people in our industry and with other just friends and peers is that, you know, everything is changing so much.
[00:06:57.480 --> 00:07:08.120] Like, I was talking to a friend yesterday, and she was saying that she thinks like in the next six months, we're going to see the biggest shift of all time that we've seen in our journey of entrepreneurship.
[00:07:08.120 --> 00:07:09.960] And I honestly have to agree.
[00:07:09.960 --> 00:07:31.840] And so, it's so interesting because when I thought about how much time has passed and also how much I personally have changed in the last five years it does make sense that our audience is also changing and shifting too One thing that I thought was so interesting is that HubSpot did this 2024 state of the marketing report.
[00:07:31.840 --> 00:07:34.160] So not even from this year, but from last year.
[00:07:34.160 --> 00:07:40.800] And it was saying that 53% of marketers say that audience behavior is harder to predict than ever before.
[00:07:40.800 --> 00:07:43.040] And I think that is so real.
[00:07:43.040 --> 00:07:45.440] Like I think a lot of businesses are feeling it.
[00:07:45.440 --> 00:07:48.000] I think a lot of industries are experiencing it.
[00:07:48.000 --> 00:07:58.240] I think a lot of people are seeing that like things that worked so well, so easy, so predictably before are leaving us with like question marks or like scratching your head, like, what's going on?
[00:07:58.240 --> 00:08:01.360] So I just think this is really interesting.
[00:08:01.360 --> 00:08:04.240] And it truly has been a perfect time to do this.
[00:08:04.240 --> 00:08:10.240] So give us your take on this, Marissa, because this seriously came from you.
[00:08:10.240 --> 00:08:11.760] It was your idea.
[00:08:11.760 --> 00:08:12.800] You pushed for it.
[00:08:12.800 --> 00:08:13.440] Why?
[00:08:13.760 --> 00:08:16.160] There are so many components to this.
[00:08:16.160 --> 00:08:20.720] And as you said too, I'm sure there are so many listening who have felt the shift.
[00:08:20.720 --> 00:08:26.400] We started to feel this shift when we started the year, even alongside our first launch.
[00:08:26.400 --> 00:08:32.160] And we've heard many say that we are in what could be called a trust recession, right?
[00:08:32.160 --> 00:08:36.000] Like the world, the climate is changing, as we've talked about.
[00:08:36.000 --> 00:08:43.600] AI is here and we're still unsure how to fully utilize it without losing that, you know, human connection.
[00:08:43.600 --> 00:08:49.240] And so on top of that, we just knew that we needed to take a pause.
[00:08:49.240 --> 00:08:50.480] And it had been a minute.
[00:08:50.480 --> 00:08:52.240] And think about this too.
[00:08:52.240 --> 00:08:59.760] Since 2020, you know, your book launched, your ecosystem, your evolution, it widened.
[00:09:00.040 --> 00:09:14.600] And so, even from there, and inviting so many new individuals into our world, it was just not only the season of life right now, just the season of the world, but also just in the evolution of you and your business.
[00:09:14.600 --> 00:09:32.760] And so, we knew when starting to craft the bones of this plan that we needed to take a pause, we needed to take a pulse, we needed to build something to where we could truly listen and not build from assumption, but truly alignment.
[00:09:32.760 --> 00:09:39.160] And so, now was the perfect time, if ever, to do this and really tune in.
[00:09:39.160 --> 00:09:45.480] And it's so funny because it was kind of a perfect storm in terms of like the survey coming to fruition.
[00:09:45.480 --> 00:09:51.320] In our summer months, we don't do any big launches, so we do have more bandwidth to toss things in.
[00:09:51.320 --> 00:10:02.680] But also, we have a huge project going on behind the scenes, which we'll talk about in an upcoming episode of switching our CRM platform, which is our email platform, over.
[00:10:03.000 --> 00:10:10.840] And it really has kind of ignited this fire in us of like, what are our best resources?
[00:10:10.840 --> 00:10:13.640] How do we speak to the right audience?
[00:10:13.640 --> 00:10:16.040] How do we give them exactly what they need?
[00:10:16.280 --> 00:10:25.000] We weren't approaching a survey from like a data mining standpoint of like, we're going to use this and we're going to make this offer and we're going to shove it down your throats.
[00:10:25.000 --> 00:10:26.520] It was actually quite the opposite.
[00:10:26.520 --> 00:10:31.240] It was like, we want to reach you and serve you on a better level.
[00:10:31.240 --> 00:10:38.520] And there are no new offers coming out of the woodwork, but really, it's like we want to speak more clearly and directly.
[00:10:38.520 --> 00:10:51.120] And so, it was this beautiful, beautiful timing of like me getting obsessed with welcome sequences and email marketing, and Marissa being like, Hold the phone, who are we welcoming?
[00:10:51.120 --> 00:10:51.920] What do they need?
[00:10:51.920 --> 00:10:53.520] And I'm like, Wait, what?
[00:10:53.520 --> 00:11:08.880] And so, it was this really beautiful time where we both had these really passionate projects happening, and side by side, they coexisted in such an awesome way where we could both see the value of, wow, this actually would be incredibly helpful.
[00:11:08.880 --> 00:11:10.880] And you, I gotta give it to you.
[00:11:10.880 --> 00:11:15.040] You pushed for this, and maybe we should talk about some of my hesitations, right?
[00:11:15.040 --> 00:11:22.320] Yes, yes, because I think we need to note here too, like when we say even the term survey, right?
[00:11:22.320 --> 00:11:27.280] Like, survey is not sexy, it's not enticing, you know what I mean?
[00:11:27.280 --> 00:11:35.760] And so, I do want to dig into like your feelings around that and like when that word landed and how you felt towards it.
[00:11:35.760 --> 00:11:37.600] Okay, yeah, you're so right.
[00:11:37.600 --> 00:11:39.040] It's so not sexy.
[00:11:39.040 --> 00:11:51.600] And the thing is, is in my mind, and maybe this is because I am so wired on like time is my currency, is that I'm like, who's gonna take a survey?
[00:11:51.600 --> 00:11:58.720] Like, you know, when you're like walking through the mall and there's those people with the clipboards, and you literally just like want to dart the other direction.
[00:11:58.960 --> 00:12:01.280] You're like, I don't have time for this.
[00:12:01.600 --> 00:12:12.480] And so, when you brought it up, I think I had a lot of fear around like who's gonna have time for this, or who's gonna make time for this, or who's gonna see the value in this.
[00:12:12.800 --> 00:12:20.480] I feel like I worried also that we would get inundated with information that we didn't know what to do with.
[00:12:20.480 --> 00:12:28.800] So, in the past, I have done quizzes and surveys, and we're so excited about them, which this is so my human design, right?
[00:12:28.800 --> 00:12:29.960] Like, so excited.
[00:12:29.680 --> 00:12:33.640] This is the best thing ever, and it is amazing.
[00:12:33.960 --> 00:12:38.360] And then, I don't necessarily take those insights and put them into action.
[00:12:38.360 --> 00:12:53.400] And so, maybe there was a piece of my ADHD brain that was worried that we were going to get all of this information and it maybe would make things feel cloudy, or worse, I would feel guilt or shame that we weren't actually utilizing those insights.
[00:12:53.400 --> 00:12:56.520] Thank God for you because you would never let that happen.
[00:12:56.520 --> 00:12:59.480] But I think those were my biggest fears: who's going to do this?
[00:12:59.480 --> 00:13:00.760] Like, what's in it for them?
[00:13:00.760 --> 00:13:02.200] Why would they do it?
[00:13:02.200 --> 00:13:05.320] I also wanted a really fair sampling of our audience.
[00:13:05.320 --> 00:13:14.200] So, since the audience is so wide, I didn't just want my Instagram followers, or I didn't just want my podcast listeners.
[00:13:14.200 --> 00:13:27.640] I wanted it to be a real clear view of like how wide our audience is, and making sure that we're not just getting one little tiny sample that's not maybe a clear detection of like what is true for the whole.
[00:13:27.640 --> 00:13:34.680] And then, my third fear was probably that how are we going to integrate this and make this information super useful?
[00:13:34.680 --> 00:13:37.480] And you basically thought of responses for all of those.
[00:13:37.480 --> 00:13:39.240] So, let's talk about the first thing.
[00:13:39.240 --> 00:13:41.400] I was worried, why would anybody take this?
[00:13:41.400 --> 00:13:47.400] Walk me through how you set it up the way you did, and like with the incentive that you created.
[00:13:47.720 --> 00:13:51.480] Yes, so let me share this nugget as well.
[00:13:51.480 --> 00:14:06.920] If you are working alongside a creative, fast-moving visionary manifesting generator, one of the best things you can do is truly package up everything you need and deliver that with all of the context and logic.
[00:14:06.920 --> 00:14:13.080] And so that you can truly walk them through why this is the right path or why this should be done.
[00:14:13.080 --> 00:14:17.360] It's so sounds like you've learned this through doing many times.
[00:14:17.680 --> 00:14:20.240] Just say, gold necket tip there.
[00:14:20.240 --> 00:14:30.000] And so when we started to craft and I was thinking through the questions that we really wanted to know, first I lined item: here's what I personally think we need to know.
[00:14:30.000 --> 00:14:40.880] The other piece of the puzzle here is not only did we have an intention of pulse-checking our audience, one of the things I wanted to keep in mind was pulse-checking the health of the business too, right?
[00:14:40.880 --> 00:14:54.080] Because when we are creating these questions, you know, we're looking at not only do we want to build what's next and create what's next for our people to serve them well, but we also need to serve our business well too.
[00:14:54.400 --> 00:14:56.960] And so that is how I started to build those questions.
[00:14:56.960 --> 00:15:03.680] Then I'm going to get into bringing in AI as my unbiased sounding board.
[00:15:03.840 --> 00:15:04.320] Okay.
[00:15:04.640 --> 00:15:12.640] And so the way that I used Chat GPT, and let me say too, like I was not handing the keys to chat.
[00:15:12.640 --> 00:15:13.040] Okay.
[00:15:13.040 --> 00:15:14.320] We call her chatty.
[00:15:14.720 --> 00:15:17.200] I was not handing, yeah, I was not handing her the keys.
[00:15:17.200 --> 00:15:18.400] I was giving her direction.
[00:15:18.400 --> 00:15:33.760] So after I had line-itemed out the questions that I thought would then be tied to action that we could take and insights that were necessary, then I uploaded information to give it some context around our audience, what we already know to be true.
[00:15:33.760 --> 00:15:49.600] So for instance, our media kit, uploading some past audience insights, and then giving it a very clear prompt around how I wanted to analyze that information and evaluate it so that it could help me improve the questions.
[00:15:49.600 --> 00:15:54.560] Because I think a lot of times as creators, we build in bubbles, right?
[00:15:54.560 --> 00:15:56.560] And we have blind spots.
[00:15:56.560 --> 00:16:03.240] And so this allowed me to rework just clunky questions, merge overlaps.
[00:16:03.560 --> 00:16:14.280] And so it allowed us to simplify without sacrificing the depth of the questions that we wanted to ask, which, you know, things I could have missed, gaps that needed to be filled.
[00:16:14.280 --> 00:16:16.840] And so that's why I started the process.
[00:16:16.840 --> 00:16:20.920] And it saved us time, it sharpened our thinking.
[00:16:20.920 --> 00:16:25.960] And I think it just made the overall build process even more seamless and strategic.
[00:16:25.960 --> 00:16:33.560] Well, I loved it too, because Marissa has learned with me where she basically was like, all right, I've basically got everything created for this.
[00:16:33.560 --> 00:16:35.080] I was like, this is epic.
[00:16:35.080 --> 00:16:40.840] So then we went through and at one point I was like, can we jump in a huddle and let's like walk through these questions?
[00:16:40.840 --> 00:16:52.360] Because one of the things that we have learned, especially as we've gotten more integrated with data in the business, is there is a difference between something being interesting and something being useful, right?
[00:16:52.360 --> 00:16:53.480] We learned that.
[00:16:53.480 --> 00:17:03.960] And that was probably one of our biggest takeaways of like, if we're asking for a data point or we want insight into something, is that just merely interesting and like, oh, wow, that's cool.
[00:17:03.960 --> 00:17:10.840] Or is it like, okay, here's how I'm going to take this information and actually use it and make a difference with it.
[00:17:10.840 --> 00:17:22.280] And so when we were looking at the questions, there was a few where, like, for example, there was one that I was like, well, let's ask people what their favorite type of podcast episode is.
[00:17:22.280 --> 00:17:27.880] And then I was thinking about it and I'm like, okay, based on this insight, are we going to change how we're doing the podcast?
[00:17:27.880 --> 00:17:32.520] Because we still need to have diverse topics and we can't just go all in on one.
[00:17:32.520 --> 00:17:34.280] And so then we scrapped that question, right?
[00:17:34.280 --> 00:17:36.360] Because it was like, how is that?
[00:17:36.360 --> 00:17:37.320] That's interesting.
[00:17:37.320 --> 00:17:41.560] Yeah, but like, that's not actually useful information in that context, right?
[00:17:41.560 --> 00:17:46.560] And so that's just an example of one where it's like, cool to know, but not really useful.
[00:17:46.880 --> 00:17:53.440] And we wanted to make sure that it was as succinct as possible without losing the depth of what we were trying to gather.
[00:17:53.440 --> 00:17:55.040] And so that was really fun.
[00:17:55.040 --> 00:17:57.600] Like we were going back and forth of like, okay, what about this one?
[00:17:57.600 --> 00:17:59.200] Well, this one is kind of similar to this one.
[00:17:59.200 --> 00:18:00.880] Is there a way to combine these two?
[00:18:00.880 --> 00:18:04.080] Should we keep this one open-ended so people can describe themselves?
[00:18:04.080 --> 00:18:09.520] Because sometimes when I get to like a website and it asks me, like, what type of business do you run?
[00:18:09.520 --> 00:18:10.240] I'm like, I don't know.
[00:18:10.240 --> 00:18:10.960] Is it marketing?
[00:18:10.960 --> 00:18:11.840] Is it education?
[00:18:11.840 --> 00:18:12.480] Is it coaching?
[00:18:12.480 --> 00:18:13.760] Like, what is it?
[00:18:13.760 --> 00:18:15.520] And so we had some fun.
[00:18:15.520 --> 00:18:24.000] And I think part of what was so awesome about going back and forth that way was we were challenging each other, like, well, what do we do with this?
[00:18:24.000 --> 00:18:25.840] Or what does this look like?
[00:18:25.840 --> 00:18:39.360] One thing that was really interesting, and I will probably say this is some of the best money we've ever spent, is the way that we incentivized people to take the survey is that we are giving away a $500 Amazon gift card.
[00:18:39.360 --> 00:18:42.480] So if you take the survey, it takes about three minutes.
[00:18:42.480 --> 00:18:45.360] You can get entered to win the Amazon gift card.
[00:18:45.360 --> 00:18:49.680] Now, a lot of people might say, oh my gosh, $500 is a lot of money.
[00:18:49.680 --> 00:18:51.200] And maybe it's $100.
[00:18:51.200 --> 00:18:52.560] Maybe it's $50.
[00:18:52.560 --> 00:18:55.440] Maybe it's $20 based on your audience.
[00:18:55.440 --> 00:19:05.280] But if you can get a peek inside the inner world of the people that you are trying to serve so that you can serve them better, I will argue it is worth absolutely every penny.
[00:19:05.280 --> 00:19:06.640] Is there any logic behind that?
[00:19:06.640 --> 00:19:09.040] Like, what was your thought in that process?
[00:19:09.360 --> 00:19:12.080] Well, I thought it was universal, right?
[00:19:12.080 --> 00:19:19.600] Because we had considered to, you know, maybe access to our programs or a suite of access like that.
[00:19:19.600 --> 00:19:21.600] However, we wanted it to be accessible.
[00:19:21.600 --> 00:19:26.400] We wanted it to be universal, that anyone could apply it for the needs that they have.
[00:19:26.400 --> 00:19:31.320] And so I think as well, just like Jenna said, it can be any incremental amount.
[00:19:31.480 --> 00:19:40.200] It can also be time with you if your audience is smaller and, you know, they get to have a one-on-one coaching session with you, or it can be more intimate.
[00:19:40.200 --> 00:19:42.600] Like it can be whatever you want it to be.
[00:19:42.920 --> 00:19:51.080] We're talking through what ours look like, but don't let that, you know, not allow you to create what's the right fit for you, I would say.
[00:19:51.080 --> 00:19:52.680] So, yeah, I love that.
[00:19:52.680 --> 00:19:57.320] And I think you just want it to be juicy enough that people are willing to take the time.
[00:19:57.320 --> 00:20:09.720] And one thing that we did is we literally like timed how long it took to take so we could say it takes three minutes and 36 seconds or whatever it was, because we wanted to also just show people this isn't going to take a lot of your time.
[00:20:09.720 --> 00:20:19.720] We're not going to ask if anyone has ever clicked in on a survey and all of a sudden it's like the little tiny bar at the top is barely moving and you're like, oh my gosh, this thing is like 150 questions.
[00:20:19.720 --> 00:20:20.920] I'm never going to finish it.
[00:20:20.920 --> 00:20:24.040] Or you click out of that tab and you promise yourself you'll go back to it.
[00:20:24.040 --> 00:20:25.640] You will never go back to it.
[00:20:25.640 --> 00:20:30.360] And so we just made sure that in communicating it, we're like, it's super simple.
[00:20:30.360 --> 00:20:32.840] This is how long it takes, et cetera.
[00:20:32.840 --> 00:20:34.760] And here's what's in it for you.
[00:20:34.760 --> 00:20:37.000] You're entered to win a $500 gift card.
[00:20:37.000 --> 00:20:40.360] And so I just thought that was super, super smart.
[00:20:40.360 --> 00:20:43.960] I wanted to insert this other thing we did differently this time.
[00:20:43.960 --> 00:20:45.080] And it was your idea.
[00:20:45.080 --> 00:20:49.960] And I actually really do think it was advantageous to those walking through it.
[00:20:49.960 --> 00:20:55.240] Was in past, we've always required all responses to each question.
[00:20:55.560 --> 00:21:06.360] And this time, with having people's time in mind and not boxing them into answering everything if they didn't feel fit, we didn't require anything.
[00:21:06.360 --> 00:21:17.040] And I feel as if it's actually resulted in more response completion because we're giving the user the freedom to really deliver the information that they want to share with us.
[00:21:17.280 --> 00:21:23.840] And so I do want to note that because I think it was a powerful, small, but mighty shift that we did make this time.
[00:21:23.840 --> 00:21:24.560] I love that.
[00:21:24.560 --> 00:21:27.200] And I think it just comes from a place of too.
[00:21:27.200 --> 00:21:35.520] It's like, we're coming at this from such an honest desire of like, how can we do this better?
[00:21:35.520 --> 00:21:37.840] Or, or how can we just meet you where you're at?
[00:21:37.840 --> 00:21:40.480] That's probably the best way to describe it.
[00:21:40.480 --> 00:21:48.000] And it was, it was like, just, no, we don't, none of it's like, whatever you are willing to share with us matters.
[00:21:48.000 --> 00:21:57.200] And one thing I think we've been doing such a good job at, and something that I know we're all enjoying is like really opening up for two-way conversation.
[00:21:57.200 --> 00:22:08.640] I think that marketing and especially as your audience grows, there comes this belief of like, I don't have time for that, whether you have a thousand followers or a million followers.
[00:22:08.640 --> 00:22:13.360] Sometimes, you know, at the beginning, you're scrappy, you're responding to every comment, every DM.
[00:22:13.360 --> 00:22:18.640] And I feel like some people shift into this idea of like, I don't have time for that.
[00:22:18.640 --> 00:22:20.640] I always have time for that.
[00:22:20.640 --> 00:22:32.000] And I think that our marketing at some point shifted more towards us speaking to people, but not necessarily inviting in that conversation and that dialogue.
[00:22:32.000 --> 00:22:35.280] And as Marissa said, they're calling this the trust recession.
[00:22:35.280 --> 00:22:38.000] And it's like, we are real humans here.
[00:22:38.000 --> 00:22:38.880] We want to know.
[00:22:38.880 --> 00:22:40.640] Like, we are actually responding.
[00:22:40.640 --> 00:22:46.640] Yesterday, a gal sent me a DM about a podcast episode I had done, and I voice memoed her back.
[00:22:46.640 --> 00:22:51.040] She had sent this beautiful long message starting with, I don't know if you'll ever read this.
[00:22:51.040 --> 00:22:54.480] And I just took the time to say, Hey, I read this.
[00:22:54.480 --> 00:22:55.520] I read everything.
[00:22:55.520 --> 00:22:57.440] Thank you so much for sending this.
[00:22:57.440 --> 00:23:01.800] And then she sent a voice message back and she's like, I cannot believe you took the time to do that.
[00:23:02.120 --> 00:23:14.040] And I think that when you are in a position of serving others, if you don't keep that dialogue open, you have no idea who you're speaking to.
[00:23:14.040 --> 00:23:24.360] And what I'm loving, and we can start talking a little bit about like the data and what we're already seeing, is I am not surprised by the results.
[00:23:24.360 --> 00:23:31.080] I feel like really excited by them, but there hasn't been anything where I'm like, whoa, what?
[00:23:31.400 --> 00:23:34.040] Which is exciting to me.
[00:23:34.360 --> 00:23:39.000] All right, let's take a quick breather and thank the sponsors who helped make this show possible.
[00:23:39.000 --> 00:23:41.800] And while we're on this short break, I want for you to think about this.
[00:23:41.800 --> 00:23:47.960] What is one question you could ask your audience right now that might unlock a whole new direction for your next offer?
[00:23:47.960 --> 00:23:54.120] Because up next, we're talking about how we brought AI into the mix, but in a way that still sounded just like me.
[00:23:54.120 --> 00:23:55.720] Stay with me.
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[00:26:18.880 --> 00:26:29.600] So, one of the things that I think would be interesting before we talk about like how the execution has gone on is let's talk a little bit more about using AI in the process.
[00:26:29.720 --> 00:26:43.800] You already touched on it, but I think that it is an amazing tool to help you not only create the best, most compelling survey, but also to help you discern the results, right?
[00:26:43.800 --> 00:26:48.200] So, it can kind of serve in every aspect of the survey building process.
[00:26:48.200 --> 00:27:00.520] So, if you are listening to this and you don't have a Marissa, gosh, I feel bad for you, but how can you invite in a non-biased partner to help you ask the best questions?
[00:27:00.520 --> 00:27:03.240] So, Marissa used it on the front end.
[00:27:03.240 --> 00:27:09.080] So, she created, then brought it in and said, Show me my blind spots, help me refine this, help me with wording.
[00:27:09.080 --> 00:27:13.880] We went back and forth a few different times saying, Okay, these two feel similar.
[00:27:13.880 --> 00:27:20.040] How could you combine these or what options would you offer to an audience, et cetera, just to refine things?
[00:27:20.040 --> 00:27:22.280] We also used it to tighten the flow.
[00:27:22.280 --> 00:27:28.040] So, we had at one point we had 14 questions, and I was like, Let's see how close we can get this to 10.
[00:27:28.040 --> 00:27:31.320] And so, we were like, Which questions do we not need?
[00:27:31.320 --> 00:27:33.240] Are there any opportunities to combine?
[00:27:33.240 --> 00:27:46.520] So, again, it's like if you start writing out a survey and you're like, I have 50 things I want to know, maybe it's good to either use ChatGPT or use somebody else outside of your world and your business to say which ones are the most important.
[00:27:46.520 --> 00:27:55.400] And I would argue the fewer questions you can ask, probably the more likely you are to apply the information you're getting.
[00:27:55.400 --> 00:28:03.400] If you're asking 50 questions and you're getting a ton of results, there's no way you're going to apply 50 data points to your creation process, right?
[00:28:03.720 --> 00:28:09.480] And then the other thing that I think was helpful is even just positioning the survey.
[00:28:09.480 --> 00:28:19.440] So, we use ChatGPT in terms of helping us with the copy of like making sure that as we're telling people about the survey, it doesn't feel like just another survey.
[00:28:19.680 --> 00:28:29.120] Like, how do we let people know like this is for you and we're creating this for you and help us co-create what's next or help us work together?
[00:28:29.120 --> 00:28:43.600] So I just thought ChatGPT was really interesting, but I think it's going to actually be more interesting on the back end because in the past, when I have done things with open-ended responses, my brain shuts down.
[00:28:43.600 --> 00:28:50.400] Even today, I popped in to see the results, which we'll talk about, and I was scrolling through some of the open-ended responses.
[00:28:50.400 --> 00:29:00.480] And it's like my eyeballs started to cross, not because the information isn't incredible, but because my brain cannot filter through all of those responses.
[00:29:00.480 --> 00:29:07.040] And so in the past, if I were to look at that, I would not know what to do with that information, right?
[00:29:07.040 --> 00:29:12.160] Like it would just be like, wow, that's like drinking out of a fire hose.
[00:29:12.480 --> 00:29:21.200] And what's incredible about ChatGPT is you can import in your results and say, tell me the most interesting findings.
[00:29:21.200 --> 00:29:23.840] Tell me which actions you would take based on this.
[00:29:23.840 --> 00:29:26.560] Tell me the statistics that I might be missing, right?
[00:29:26.560 --> 00:29:32.960] And it can field through as many results as you get, whether it's 10 or whether it's 2,000.
[00:29:32.960 --> 00:29:44.640] And so I think that on the back end, ChatGPT is really going to be so incredibly helpful in helping us see the opportunities to utilize this information and put it in.
[00:29:44.640 --> 00:29:50.240] And it's also going to help us kind of create a line sheet of like, this is who we're serving.
[00:29:50.240 --> 00:29:55.200] So, everything that we're creating needs to make sure that we're speaking directly to this person.
[00:29:55.200 --> 00:29:56.960] What do you have to add to that?
[00:29:56.960 --> 00:30:03.160] Well, I definitely want to pedal back because I missed a beat which ties in here with respect to the build.
[00:30:03.400 --> 00:30:09.000] And we also use chat to help us discern which survey tool to use.
[00:30:09.000 --> 00:30:09.640] Oh, yeah.
[00:30:09.640 --> 00:30:22.760] Because originally we had been considering Interact, because, like we talked about at the start, you know, how did we want to approach that and make it compelling so that we could capture, you know, our people's attention to take it.
[00:30:22.760 --> 00:30:25.560] And so, Interact was a consideration of ours.
[00:30:25.560 --> 00:30:27.480] It's our quiz building platform.
[00:30:27.480 --> 00:30:30.200] We've used it for a very long time and love it.
[00:30:30.200 --> 00:30:33.800] And so, we thought, could we do this and execute in a quiz format?
[00:30:33.800 --> 00:30:36.920] It would be more fun of a user experience.
[00:30:36.920 --> 00:30:46.840] And then, when talking with chat through that, we discerned that that was not going to deliver the data points that we wanted and really capture the insight we needed.
[00:30:46.840 --> 00:31:03.320] And so, we landed on Typeform, which would then actually produce the data, which we could then aggregate and feed into chat post-survey execution, which would then allow us to have just more clear, concise nuggets of what all of those key takeaways were.
[00:31:03.320 --> 00:31:09.160] And so, that's an important piece of the puzzle, too, of how you can use it to set yourself up for success.
[00:31:09.480 --> 00:31:10.360] I love that.
[00:31:10.360 --> 00:31:11.800] And yeah, it was interesting.
[00:31:11.800 --> 00:31:17.000] I was like, not arguing with her, Marissa, but I was like, What do you think about again?
[00:31:17.000 --> 00:31:25.480] See, this was where, like, my fear and my like limited belief around why would people do this was like, What if we make it fun?
[00:31:25.480 --> 00:31:27.080] What if we reform at a quiz?
[00:31:27.080 --> 00:31:30.200] What you can now all imagine what it's like to work for me.
[00:31:30.200 --> 00:31:35.160] It's the creative side of me that just is like, How do we keep this fun and interesting?
[00:31:35.160 --> 00:31:43.800] And again, I think we are so hyper-conscious of the value of time for our audience, and so we're just very thoughtful around that.
[00:31:43.800 --> 00:31:46.880] But I was like, Can we take an old quiz and make it new?
[00:31:47.040 --> 00:31:49.040] But then it was like, then we need to redo the results.
[00:31:49.040 --> 00:31:49.920] Then we need to redo.
[00:31:50.080 --> 00:31:51.360] And it was like, okay, this is not.
[00:31:51.360 --> 00:31:52.160] Nope.
[00:31:52.160 --> 00:31:53.840] And so it was really interesting.
[00:31:53.840 --> 00:32:02.480] And one thing too that we are really good at is we will pay like a monthly subscription for a service and then we will cancel it when we no longer need it.
[00:32:02.480 --> 00:32:02.720] Right.
[00:32:02.720 --> 00:32:05.520] So it's like this one-time fee.
[00:32:05.520 --> 00:32:07.920] And it's always been worth it for us.
[00:32:07.920 --> 00:32:22.080] Here's my tip: if you're ADHD like me, have somebody on your team who's like Marissa or schedule a reminder in your calendar to cancel something so that two years from now, you're not like, oh, dang it, I was still paying for that subscription because I have done that.
[00:32:22.560 --> 00:32:29.200] People don't know this about your business, but it feels if people don't recognize, like, we're a very scrappy business.
[00:32:29.760 --> 00:32:35.680] Like, they look and they're like, you are this big brand, but we are actually quite scrappy and very mindful.
[00:32:36.080 --> 00:32:36.480] Yes.
[00:32:36.800 --> 00:32:37.520] We really are.
[00:32:37.520 --> 00:32:40.720] And it's so funny because, like, we're a small team.
[00:32:40.720 --> 00:32:42.640] We're super tight-knit.
[00:32:42.640 --> 00:32:45.440] We are like, we are the ones behind everything.
[00:32:45.440 --> 00:32:50.080] Like, it's, it's not just like these huge contractors or like these big agencies.
[00:32:50.080 --> 00:32:51.520] Like, we don't, we don't do that.
[00:32:51.520 --> 00:32:54.160] It is just like straight from the human.
[00:32:54.400 --> 00:33:03.040] You know, it was so funny because yesterday I logged in and immediately went to look at Typeform because we had sent out an email.
[00:33:03.040 --> 00:33:11.040] So our promotion for this survey, what we did is we created three emails to go to our email list.
[00:33:11.040 --> 00:33:14.560] And the first two will go out to the full email list.
[00:33:14.560 --> 00:33:18.320] And then I think the third one, we were trying to discern: like, do we send it to people who didn't open?
[00:33:18.320 --> 00:33:20.560] Do we send it to people who opened but didn't click?
[00:33:20.560 --> 00:33:24.880] We'll get there when we get there because, oh my gosh, you guys, the results.
[00:33:24.880 --> 00:33:30.520] I messaged Marissa with so many exclamation points on a Monday morning, it was wild.
[00:33:30.520 --> 00:33:38.680] We sent out that first email, and within probably an hour or two, we had hundreds of responses.
[00:33:38.680 --> 00:33:47.800] So, we are now at the 24-hour mark of when the survey executed, and we're almost at 2,000 responses.
[00:33:48.280 --> 00:33:51.320] I am so blown away, I am so shocked.
[00:33:51.320 --> 00:33:54.680] I told Marissa, you can say, I told you so as many times as you want.
[00:33:54.680 --> 00:34:06.840] Now, here's what I want to note: for most people listening to this episode, if you do a survey, if you get 10 great responses, that is insanely valuable.
[00:34:06.840 --> 00:34:14.360] If you could get on a Zoom with 10 people and do a 10-minute Zoom call and just let them talk at you, so valuable.
[00:34:14.360 --> 00:34:19.480] If you can get any insight, if people answer any question, insanely valuable.
[00:34:19.480 --> 00:34:27.240] We have done so many episodes where it just is about the importance of listening, and so our results are probably not going to look like yours.
[00:34:27.240 --> 00:34:30.920] But I could not believe, I was like, What?
[00:34:30.920 --> 00:34:32.120] What is happening?
[00:34:32.280 --> 00:34:34.200] How did you feel yesterday?
[00:34:34.520 --> 00:34:37.800] Oh gosh, I was ecstatic, truly ecstatic.
[00:34:37.800 --> 00:34:42.040] And anyone who has completed the survey tuning in, thank you.
[00:34:42.760 --> 00:34:45.000] We send so much gratitude to you.
[00:34:45.000 --> 00:34:50.520] We literally will read every single response and are just beyond grateful.
[00:34:50.520 --> 00:35:06.840] So, I felt not only joy because, again, this insight really will have a hand in what we create next, but also in the building, in the effort, and also in the just path of us both getting aligned to take it.
[00:35:06.840 --> 00:35:08.840] It felt very good as well, though.
[00:35:08.840 --> 00:35:14.760] You know, we're seeing success and people wanting to share their insight with us and thoughts and feelings.
[00:35:14.760 --> 00:35:16.000] So, yeah, thank you.
[00:35:16.000 --> 00:35:18.640] This is like Marissa's brainchild from start to finish.
[00:35:14.840 --> 00:35:27.680] And so, I was just like, yes, girl, I feel so grateful that we have an audience that is willing to communicate back.
[00:35:27.680 --> 00:35:38.480] Like, I feel like one of the biggest things of 2025 is with all the pivots, with all the changes, with everything going on, I go to bed at night and I'm like, I have the best community.
[00:35:38.480 --> 00:35:49.040] Like, we see it time and time again, whether it's a tech hiccup and people are in the chat just like cheering us on and being so kind and gracious or in the DMs or in the inbox.
[00:35:49.040 --> 00:35:58.080] Like, I feel so fortunate that we have fostered just a ridiculously generous, kind, driven, amazing community.
[00:35:58.080 --> 00:36:06.800] And I think that's what really fuels us at the end of the day is like, how do we help these people get their stories and their voices and their expertise out into the world?
[00:36:06.800 --> 00:36:08.480] And like, what does that look like?
[00:36:08.480 --> 00:36:19.680] And so let's talk a little bit about how we plan to use the responses because I think that the follow-up is going to be really where the rubber meets the road.
[00:36:19.680 --> 00:36:25.200] And it's so cool because it's like, if you give us three minutes of your time, like we're going to take it and run with it.
[00:36:25.200 --> 00:36:36.720] And so I think that we're really excited to just make sure that everything that comes out of us is reaching you where you're at today, right?
[00:36:37.040 --> 00:36:47.600] And even from the early findings, like we were just seeing some really interesting stuff that, again, wasn't shocking to us, but like so many of our listeners have side hustles.
[00:36:47.600 --> 00:36:53.360] So many of our listeners are solopreneurs, meaning you don't even have anybody on your team yet, right?
[00:36:53.360 --> 00:36:56.400] That changes the context of how you share things.
[00:36:56.400 --> 00:36:59.760] It's not super relevant for me to be like, I have a team of 10.
[00:36:59.960 --> 00:37:02.360] It's like, no, what did you do before that?
[00:37:02.360 --> 00:37:03.560] And how did you survive?
[00:37:03.560 --> 00:37:05.560] Or how did you hire your first team member?
[00:37:05.560 --> 00:37:07.080] Or what does that look like?
[00:37:07.080 --> 00:37:09.960] We are learning about where you find us, right?
[00:37:09.960 --> 00:37:15.640] And it's so funny because I stinking don't love Instagram, but so many people find me over there.
[00:37:15.640 --> 00:37:22.280] And so it's like, you know, for me, that's maybe good fuel of like, keep showing up there because it does make a difference, right?
[00:37:22.280 --> 00:37:27.240] When you feel like you're screaming into the void, it's like, no, no, no, this actually matters.
[00:37:27.240 --> 00:37:30.040] And so I don't know, it's just very, very exciting.
[00:37:30.040 --> 00:37:41.000] And so what I'm most excited about, especially for myself, is to be able to create and think through the lens of exactly where you're at and think of like, what did I need then?
[00:37:41.000 --> 00:37:44.920] Or if I were doing this all over again and starting fresh today, what would I do?
[00:37:44.920 --> 00:37:45.320] Right.
[00:37:45.320 --> 00:37:49.320] Because those are so real questions that so many people are juggling.
[00:37:49.320 --> 00:37:53.000] And there are a million answers and it can just be so confusing out there.
[00:37:53.000 --> 00:37:55.960] And so, yeah, I'm really excited about that.
[00:37:55.960 --> 00:38:08.040] I want to include too, I know that there was nothing like super surprising, but I will say this is an example of how you can think you know an audience and then be slightly surprised.
[00:38:08.040 --> 00:38:10.280] So I have this deep feeling.
[00:38:10.280 --> 00:38:12.520] I was like, our audience has evolved.
[00:38:12.520 --> 00:38:15.400] We have shifted out of the side hustle phase.
[00:38:15.400 --> 00:38:25.720] And I think a larger segment of our audience are now those who are in thriving businesses that are already having teams established, et cetera.
[00:38:25.720 --> 00:38:34.280] What we have found thus far, as Jenna just shared, is that our biggest segment is still those side hustlers and solopreneurs.
[00:38:34.440 --> 00:38:42.440] So, I, again, was already assuming what I thought I knew to be true, had this deep guttural feeling about that, and was off.
[00:38:42.440 --> 00:38:47.440] And so, as she said, too, that will help us then understand that we are still meeting people in the trenches.
[00:38:47.680 --> 00:38:54.880] I mean, they are busy, they are scrappy, they don't have the time, and so we need to meet them where they are at.
[00:38:54.880 --> 00:38:59.120] Do you want to share a couple of the other two, like full-time ways as well?
[00:38:59.120 --> 00:39:05.040] Time was the biggest factor for people, which honestly is so aligned with me.
[00:39:05.040 --> 00:39:13.040] Like, I actually loved that, not because you guys are strapped for time, but I loved it because, again, like time is my currency.
[00:39:13.040 --> 00:39:14.480] It has been for so long.
[00:39:14.480 --> 00:39:18.960] And all I want to do is teach you strategies to get you your time and your life back.
[00:39:18.960 --> 00:39:22.000] I want to teach you how to run a business that doesn't run your life.
[00:39:22.000 --> 00:39:25.760] And so, that felt so in alignment with me.
[00:39:25.760 --> 00:39:30.720] And I feel like, too, lately, I've been leaning into more of like, how do I manage my time?
[00:39:30.720 --> 00:39:37.040] Or what are some like productivity hacks that actually work for neurodivergent brains or things like that?
[00:39:37.040 --> 00:39:39.680] Where it's like, so many of us are juggling so many things.
[00:39:39.680 --> 00:39:43.840] So, how do we make it the simplest way to growth?
[00:39:43.840 --> 00:39:50.240] So, that was really inspiring to me because I think oftentimes entrepreneurs will automatically assume, like, oh, it's just money.
[00:39:50.240 --> 00:39:51.360] People just don't have money.
[00:39:51.360 --> 00:39:53.600] And that is a real factor.
[00:39:53.600 --> 00:39:56.880] But for my audience, it's time and you're in the right place.
[00:39:56.880 --> 00:39:57.680] That's all I can say.
[00:39:57.680 --> 00:40:02.240] Is like, that was just very affirming of like, good, you're thinking the same way I do.
[00:40:02.240 --> 00:40:05.840] And like, I can actually help with that, which felt really good.
[00:40:06.160 --> 00:40:11.600] Okay, before we jump into the big takeaways, we're going to take a quick moment to thank today's incredible sponsors.
[00:40:11.600 --> 00:40:13.440] And while you're listening, think about this.
[00:40:13.440 --> 00:40:18.320] When was the last time you built something with your audience instead of just for them?
[00:40:18.320 --> 00:40:26.080] Coming up next, we're sharing super simple steps that you can take if you're ready to reconnect, realign, and rebuild with more clarity.
[00:40:27.440 --> 00:40:30.040] Running a business means wearing every hat.
[00:40:29.680 --> 00:40:35.400] Creating content one minute, handling customer service the next, then trying to figure out shipping logistics.
[00:40:35.640 --> 00:40:37.640] It can get overwhelming fast.
[00:40:37.640 --> 00:40:43.720] When you're building your dreams, finding the right tool that not only helps but simplifies everything is a game changer.
[00:40:43.720 --> 00:40:47.480] For millions of businesses, that tool is Shopify.
[00:40:48.120 --> 00:40:56.920] Shopify powers millions of businesses worldwide and 10% of all e-commerce in the U.S., from Gymshark and Mattel to brands just starting out.
[00:40:56.920 --> 00:41:01.240] With hundreds of ready-to-use templates, you can create a store that matches your brand.
[00:41:01.240 --> 00:41:06.920] Shopify's AI tools write product descriptions and even headlines so you can create content faster.
[00:41:06.920 --> 00:41:11.880] Plus, with their built-in email and social tools, it's like having a marketing team in your back pocket.
[00:41:11.880 --> 00:41:17.320] From inventory to shipping to returns, Shopify is the partner every entrepreneur needs.
[00:41:17.320 --> 00:41:20.200] If you're ready to sell, you're ready for Shopify.
[00:41:20.200 --> 00:41:25.480] Turn your business idea into with Shopify on your side.
[00:41:25.480 --> 00:41:31.480] Sign up for your $1 per month trial and start selling today at shopify.com/slash gold digger.
[00:41:31.480 --> 00:41:34.440] Go to shopify.com/slash gold digger.
[00:41:34.440 --> 00:41:37.640] Shopify.com/slash gold digger.
[00:41:40.520 --> 00:41:46.840] This podcast is brought to you by Mercury, banking that helps entrepreneurs do more with their money.
[00:41:46.840 --> 00:41:51.640] When I first started taking my business seriously, I remember feeling stretched thin.
[00:41:51.640 --> 00:41:56.760] I was juggling invoices, tracking payments, and managing cash flow across different tools.
[00:41:56.760 --> 00:42:00.200] It was messy, and I thought banking had to be that way.
[00:42:00.200 --> 00:42:02.680] That's why I was impressed with Mercury.
[00:42:02.680 --> 00:42:12.360] Unlike traditional banking that feels clunky and outdated, Mercury is designed to make managing money effortless so that you can focus on what actually grows your business.
[00:42:12.360 --> 00:42:20.400] Everything you need is in one intuitive product: banking, cards, spend management, invoicing, and more, all in one place.
[00:42:20.720 --> 00:42:24.080] Plus, Mercury flexes to fit all types of businesses.
[00:42:24.080 --> 00:42:29.520] So, whether you're a funded startup, agency, or e-commerce brand, it can be tailored to you.
[00:42:29.520 --> 00:42:34.560] Visit Mercury.com to join over 200,000 entrepreneurs who use Mercury.
[00:42:34.560 --> 00:42:37.920] Mercury is a financial technology company, not a bank.
[00:42:37.920 --> 00:42:41.360] For important details, check the show notes.
[00:42:42.640 --> 00:42:50.000] Last February, when the Minnesota winter felt like it would never end, I looked at my family and I said, That's it, we're going south.
[00:42:50.000 --> 00:42:58.400] So, we booked a house on Airbnb with a pool, enough space for each of us to actually get good sleep, and all of the little luxuries we didn't have at home.
[00:42:58.400 --> 00:43:08.720] But what really stuck with me wasn't just the house, it was all these thoughtful touches: fresh coffee waiting for us, local restaurant recommendations, even pool towels that actually smelled good.
[00:43:08.720 --> 00:43:12.320] Drew and I kept looking at each other like, How did they think of everything?
[00:43:12.720 --> 00:43:15.360] That's when I realized this host was a pro.
[00:43:15.360 --> 00:43:20.800] They had clearly figured out how to make people feel genuinely cared for and not just housed.
[00:43:20.800 --> 00:43:26.240] Now, having been a host myself, I understand how much care it takes to create that kind of experience.
[00:43:26.240 --> 00:43:29.280] The thing is, not every host can always be there in person.
[00:43:29.280 --> 00:43:30.320] Life gets busy.
[00:43:30.320 --> 00:43:34.720] Maybe you're traveling, working remotely, or you've got a second property sitting empty.
[00:43:34.720 --> 00:43:39.200] That is why I love that Airbnb offers tools to help make hosting simpler.
[00:43:39.200 --> 00:43:51.840] With their co-host network, you can partner with experienced local co-hosts who manage the details from guest communication to on-the-ground support so that your space and your guests are cared for even when you can't be there.
[00:43:51.840 --> 00:43:56.000] If hosting has ever felt overwhelming, this makes it easier than ever.
[00:43:56.000 --> 00:43:59.760] Find a co-host now at airbnb.com/slash host.
[00:44:01.000 --> 00:44:07.480] The other one too was, I thought this was great, was that we asked too what they wanted most.
[00:44:07.480 --> 00:44:07.880] Oh, yeah.
[00:44:08.040 --> 00:44:11.560] And it wasn't a million dollar blueprint by any means.
[00:44:11.560 --> 00:44:19.560] It was steady, reliable income, which I'm sure so many listening are nodding their heads to, like, yes.
[00:44:19.800 --> 00:44:28.600] And so it truly tells us too that our next, you know, anything we build next needs to be built also around predictability and not pressure.
[00:44:28.600 --> 00:44:31.480] And so I found that really interesting as well.
[00:44:31.480 --> 00:44:33.000] Doesn't that just feel good too?
[00:44:33.000 --> 00:44:46.600] Like it feels like we're just like moving away from no offense, bro marketing and like into a different discussion of like we're busy and we need something that feels safe.
[00:44:46.600 --> 00:44:53.480] I mean, I think a lot of it comes down to, especially for women, predictability is safety for a lot of us.
[00:44:53.480 --> 00:44:56.600] And it was interesting too, because there was a lot of mindset, right?
[00:44:56.600 --> 00:44:59.720] Like mindset was a huge point of contention.
[00:44:59.880 --> 00:45:02.440] And it is just really interesting to me.
[00:45:02.440 --> 00:45:09.720] I think those are all things in my wheelhouse that I have had to unpack over and over and over again.
[00:45:09.720 --> 00:45:17.960] And that I think every woman has experienced at some time in their life or another of like worthiness and security.
[00:45:17.960 --> 00:45:20.120] And like, that's what I want to help women build.
[00:45:20.120 --> 00:45:22.200] So it's like, let's go.
[00:45:22.200 --> 00:45:23.720] It's very exciting to me.
[00:45:23.720 --> 00:45:25.400] I am so thrilled.
[00:45:25.400 --> 00:45:30.440] Marissa, I'm so proud of you because this really was your doing and you're pushing.
[00:45:30.440 --> 00:45:33.560] And I also just love how we worked together on this.
[00:45:33.560 --> 00:45:38.360] There was a point in the project where Marissa and I have very different human designs.
[00:45:38.360 --> 00:45:40.840] Marissa's a human design junkie.
[00:45:40.840 --> 00:45:44.600] And I was like, hey, I'm super excited about this welcome sequence.
[00:45:44.600 --> 00:45:47.760] How about I don't lose my energy on this and I just write it?
[00:45:47.760 --> 00:45:54.000] And then after the survey, we can take everything and we can like infuse them and marry them together so I don't get stuck waiting.
[00:45:54.000 --> 00:46:01.920] And like noticing how we've learned so much about each other and our energy styles and how we make decisions.
[00:46:01.920 --> 00:46:06.640] It was just like this beautiful point where we were both like, yep, you go, I go, you go, I go.
[00:46:06.640 --> 00:46:08.800] And I was like, yeah, look at us go.
[00:46:09.120 --> 00:46:14.560] I think too, it's where you say you're proud of me, like I'm proud of us because it truly is collaboration.
[00:46:14.560 --> 00:46:18.960] Just like with a survey, you are co-creating with your audience.
[00:46:19.360 --> 00:46:22.720] We co-created in the build and execution of this.
[00:46:22.720 --> 00:46:33.440] And so, I mean, thank you as always for just supporting me in the way that you do and letting me run with things wildly because it, that is how I truly thrive personally.
[00:46:33.440 --> 00:46:36.000] So it really works for us both.
[00:46:36.320 --> 00:46:39.280] So for everybody listening, here's what I would do.
[00:46:39.280 --> 00:46:41.200] And here's what we would ask of you.
[00:46:41.200 --> 00:46:46.720] If you are listening to this episode and you've made it to this point, will you take three minutes and 36 seconds?
[00:46:46.720 --> 00:46:49.600] We timed it to go take this survey.
[00:46:49.600 --> 00:46:57.440] One, so that you can see exactly what questions we asked and maybe consider what questions you would ask inside of your own business.
[00:46:57.440 --> 00:47:02.400] So this is like the best way to study, but also to give us your feedback.
[00:47:02.400 --> 00:47:08.320] If you are here at this point of the episode right now, you are exactly who I want to hear from.
[00:47:08.320 --> 00:47:11.040] You are exactly who I want to create for.
[00:47:11.040 --> 00:47:14.800] I don't want to sit down to a microphone and speak into the abyss.
[00:47:14.800 --> 00:47:16.720] I want to speak directly to you.
[00:47:16.720 --> 00:47:20.720] And so, jennakutcher.com forward slash survey.
[00:47:20.720 --> 00:47:22.800] It's so much sexier than you think.
[00:47:22.800 --> 00:47:25.360] It's so much simpler than you think as well.
[00:47:25.680 --> 00:47:27.680] And go give us your feedback.
[00:47:27.680 --> 00:47:28.720] Tell us about you.
[00:47:28.720 --> 00:47:31.080] Like, Marissa and I are geeking out over this.
[00:47:31.080 --> 00:47:32.680] We are reading the responses.
[00:47:29.920 --> 00:47:36.600] Enter yourself to win a $500 gift card because get on with your bad self.
[00:47:36.760 --> 00:47:39.320] I know you got your Amazon cart filled.
[00:47:39.320 --> 00:47:42.920] And don't be afraid to ask those questions.
[00:47:42.920 --> 00:47:51.720] I think that sometimes we are rooted in this weird fear of getting information of like, maybe it's not going to be what I want to hear.
[00:47:51.720 --> 00:47:54.120] Maybe it's not what I think it is.
[00:47:54.120 --> 00:48:03.320] And it's almost like the scary monster under the bed when you lift it up and you see, like, oh, wow, that was actually amazing, or there's nothing there to be afraid of.
[00:48:03.320 --> 00:48:05.000] Man, you can change the world.
[00:48:05.000 --> 00:48:19.080] And I think at the end of the day, in this economy, in this trust recession, the clearer you can communicate to the people you are trying to serve, the more effective you will be and the more difference you'll make.
[00:48:19.080 --> 00:48:21.960] And so this is really exciting to me.
[00:48:21.960 --> 00:48:37.560] And I am so glad we nerded out of the, okay, if somebody's listening and they're still not on board, Marissa, what is your final like plea or call to action to just take a minute to pull their audience or do a little survey or check in with who it is that they're trying to reach?
[00:48:37.560 --> 00:48:49.400] Man, I really hope that you take away that this doesn't have to be a 10-question masterpiece or a fancy tool.
[00:48:49.400 --> 00:49:01.560] Even sending two-question email to your list or putting something on stories to ask what your people are struggling with and what they want more of.
[00:49:01.560 --> 00:49:03.560] Like, I think at the core, that's it.
[00:49:03.560 --> 00:49:05.800] And it's not about doing it perfectly.
[00:49:05.800 --> 00:49:16.880] If anything, if you've been a long time listener, Goldigger, you know, it's not about doing it perfectly, but it is about taking action and about starting that conversation.
[00:49:17.200 --> 00:49:27.280] So, honestly, I also believe that that tiny bit of clarity that you can capture, I mean, that truly might just unlock like your next big move.
[00:49:27.280 --> 00:49:28.640] So, why not?
[00:49:28.960 --> 00:49:30.400] I think why not?
[00:49:30.400 --> 00:49:31.200] I love it.
[00:49:31.200 --> 00:49:31.600] Go for it.
[00:49:32.000 --> 00:49:44.400] I think as you were saying that, I was just thinking about how so much of marketing has felt for us and for everyone else, just like screaming out into the abyss and hoping it catches the right person.
[00:49:44.400 --> 00:49:58.080] And I think that a lot of us desire to be able to just like whisper to the right people and have no with like that guttural feeling, like, yeah, this is the right thing or the right place or the right person or the right offer.
[00:49:58.080 --> 00:50:03.840] And so, the way to do that is to talk to them and to open up that dialogue and to open up that conversation.
[00:50:03.840 --> 00:50:08.480] And the survey that you pushed us to do so beautifully is doing just that.
[00:50:08.480 --> 00:50:17.040] So, I hope everybody listening goes to jennicochr.com/slash survey, use it as your own study tool to see what questions we are asking.
[00:50:17.040 --> 00:50:28.720] And also, we would absolutely love to hear from you because everything that's coming out of us from this point forward is going to be creating with that in mind, with you in mind.
[00:50:28.720 --> 00:50:37.680] And it's coming from such an earnest, honest place of like, we're not, we're not trying to do anything but just speak to you and help you from where you're at.
[00:50:37.680 --> 00:50:42.000] And I'm so excited about what that will look like as we pan it out.
[00:50:42.640 --> 00:50:46.400] Thanks for pulling up a seat for another episode of the Gold Digger Podcast.
[00:50:46.400 --> 00:50:55.760] I hope today's episode filled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business.
[00:50:55.760 --> 00:51:06.040] If you've enjoyed today's episode, head on over to GoldDiggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more.
[00:51:06.360 --> 00:51:10.920] And if you haven't yet, make sure you're subscribed so that you never miss a future show.
[00:51:10.920 --> 00:51:13.320] We'll see you next time, Gold Diggers.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:01.440 --> 00:00:05.440] Ever whispered, maybe I could create an online course someday?
[00:00:05.440 --> 00:00:10.240] And then you thought, nope, too overwhelming, too risky, and way too much tech.
[00:00:10.240 --> 00:00:11.840] That's you, I get it.
[00:00:11.840 --> 00:00:18.160] When I started, I had no clue where to begin, no extra hours, and no idea if anyone would buy.
[00:00:18.160 --> 00:00:20.400] Then I met Amy Porterfield.
[00:00:20.400 --> 00:00:27.120] She gave me a clear, doable path, and that someday dream became a profitable, sustainable part of my business.
[00:00:27.120 --> 00:00:31.600] Now I've built multiple online courses that earn while I live my life.
[00:00:31.600 --> 00:00:37.680] That's why I'm so excited to tell you about Course Confident, a live boot camp with Amy herself.
[00:00:37.680 --> 00:00:40.560] Four live trainings with one clear outcome.
[00:00:40.560 --> 00:00:49.360] Nail your profitable course topic, choose your type and price with confidence, and learn how to attract your future students without being glued to your screen.
[00:00:49.360 --> 00:00:52.240] You'll be in a private-driven community that gets it.
[00:00:52.240 --> 00:01:02.000] The doubts, the wins, the why is this so hard moments, the accountability, ideas, and encouragement you need to move from thinking about it to doing it.
[00:01:02.000 --> 00:01:05.360] Join through jennakutcher.com forward slash bootcamp.
[00:01:05.360 --> 00:01:15.120] And when you join, you'll also get my beginner-friendly mini course, The Pinterest Kickstart, which is your quick start guide to growing your audience and email list before you even launch.
[00:01:15.120 --> 00:01:17.920] $27 of value, yours free.
[00:01:17.920 --> 00:01:24.960] If you want more freedom, more alignment, and income you don't have to chase daily, this is your next right step.
[00:01:24.960 --> 00:01:26.720] We start September 11th.
[00:01:26.720 --> 00:01:31.600] Save your spot today at jennakutcher.com forward slash bootcamp.
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[00:02:38.600 --> 00:02:51.880] If you've ever found yourself creating content, offers, or strategies based on what you think will work, but not knowing what your people actually want right now, this episode is your permission slip to pause and ask.
[00:02:52.840 --> 00:02:56.440] I'm Jenna Kutcher, your host of the Goldigger podcast.
[00:02:56.440 --> 00:03:03.240] I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.
[00:03:03.240 --> 00:03:11.480] Now I'm running a seven-figure online business that feels even better than it looks all from my house in small town, Minnesota with my family.
[00:03:11.480 --> 00:03:14.360] Here, we value time as our currency.
[00:03:14.360 --> 00:03:21.720] We mix the woo and the work, and we are in the pursuit of building businesses that give us the freedom to live lives that we love.
[00:03:21.720 --> 00:03:27.000] I've always loved turning big goals into reality, and I'm here to help you do the same.
[00:03:27.000 --> 00:03:29.240] This isn't just a peek behind the curtain.
[00:03:29.240 --> 00:03:32.920] Come along with me and my guests as we tear the whole curtain down.
[00:03:32.920 --> 00:03:40.360] Every week, we tackle practical, no-fluff marketing strategies and host honest discussions on what works and what doesn't.
[00:03:40.360 --> 00:03:46.320] Join me and my expert guests for actionable insights to help you grow your dream business with confidence.
[00:03:46.320 --> 00:03:50.800] Pull up a seat and get ready to be challenged, inspired, and empowered.
[00:03:50.800 --> 00:03:53.760] This is the Gold Digger podcast.
[00:03:54.720 --> 00:04:02.000] It is absolutely wild to think that the last time I ran a full-blown audience check-in was back in 2020.
[00:04:02.000 --> 00:04:06.960] Since then, life has shifted, the online world has evolved, and honestly, so have we.
[00:04:06.960 --> 00:04:15.760] From hustle and grind energy to craving more margin, meaning, and intentional growth, it felt like the perfect time to pause and ask instead of assume.
[00:04:15.760 --> 00:04:21.920] In this episode, I am joined by my right-hand gal, Marissa, the brains behind our brand new audience survey.
[00:04:21.920 --> 00:04:27.280] And we're peeling back the curtain on why this season felt like the exact right moment to check in.
[00:04:27.280 --> 00:04:40.720] We're walking through how we built a wildly strategic zero-fluff survey that doesn't just collect interesting insights, but fuels actual decisions, shows us what to create next, and makes our business work better for real people just like you.
[00:04:40.720 --> 00:04:43.280] You'll hear how AI helped us shape the questions.
[00:04:43.280 --> 00:04:52.240] Yes, we go there, where my own resistance showed up because there was a lot, and how powerful it is to stop guessing what your people need and just ask.
[00:04:52.240 --> 00:05:01.280] If you want to see the survey in action, we would love it to not only have you look at it, but take it, and you can be entered to win a $500 Amazon gift card.
[00:05:01.280 --> 00:05:02.640] Take our survey right now.
[00:05:02.640 --> 00:05:05.120] It takes like three minutes and 36 seconds.
[00:05:05.120 --> 00:05:08.000] Head to jennakutcher.com forward slash survey.
[00:05:08.000 --> 00:05:11.440] I would love to have you take it, and you're gonna hear why.
[00:05:11.440 --> 00:05:13.680] Let's dive in.
[00:05:13.680 --> 00:05:21.200] Okay, this episode feels so fun, and I could not do this episode alone.
[00:05:21.200 --> 00:05:23.920] So, Marissa, welcome back to the show.
[00:05:24.240 --> 00:05:25.280] Hi, hi.
[00:05:25.280 --> 00:05:26.320] Thank you for having me.
[00:05:26.320 --> 00:05:27.760] It's good to be back, really.
[00:05:28.080 --> 00:05:28.880] It's so good.
[00:05:28.880 --> 00:05:31.160] I feel like I bring you up in every single episode.
[00:05:31.480 --> 00:05:38.920] There's not an episode that I don't feel like I name drop you like you're a Hollywood star because you are in my universe.
[00:05:38.920 --> 00:05:46.680] So, today I really wanted to bring you on because what we're going to talk about is literally your brainchild, and it really came from you.
[00:05:46.680 --> 00:05:51.240] And we're going to laugh a little bit too because I had some major resistance against this topic.
[00:05:51.240 --> 00:05:56.680] So, you can hear kind of mine and Marissa's relationship, the one that I talk about on basically every episode.
[00:05:56.680 --> 00:06:02.840] But first, I wanted to paint the scene of where we are and why this feels so timely.
[00:06:02.840 --> 00:06:08.040] And then I also want to turn it to you, the listener, as to why this is something that you should absolutely consider.
[00:06:08.040 --> 00:06:15.400] And if you have the same resistances I had, hopefully, by the end of this, you'll be entirely convinced that those are not real.
[00:06:15.400 --> 00:06:23.400] So, one thing that's so interesting, and Marissa reminded me of this, is that we have not done a survey on our audience since 2020.
[00:06:23.400 --> 00:06:26.440] And for most of us, 2020 feels like yesterday.
[00:06:26.440 --> 00:06:30.920] I mean, like, part of me feels like it's yesterday, part of me feels like it's a literal lifetime ago.
[00:06:30.920 --> 00:06:32.040] Don't you agree?
[00:06:32.040 --> 00:06:33.000] Absolutely.
[00:06:33.000 --> 00:06:34.360] It was yesterday.
[00:06:34.360 --> 00:06:35.720] Yes, it's so weird.
[00:06:35.720 --> 00:06:40.680] And so, to consider that five years has gone by, I've been an entrepreneur for 15 years.
[00:06:40.680 --> 00:06:46.120] So, like 30% of my journey in entrepreneurship have gone by since surveying our audience.
[00:06:46.120 --> 00:06:57.480] And it's so interesting because the conversations I'm having offline with other people in our industry and with other just friends and peers is that, you know, everything is changing so much.
[00:06:57.480 --> 00:07:08.120] Like, I was talking to a friend yesterday, and she was saying that she thinks like in the next six months, we're going to see the biggest shift of all time that we've seen in our journey of entrepreneurship.
[00:07:08.120 --> 00:07:09.960] And I honestly have to agree.
[00:07:09.960 --> 00:07:31.840] And so, it's so interesting because when I thought about how much time has passed and also how much I personally have changed in the last five years it does make sense that our audience is also changing and shifting too One thing that I thought was so interesting is that HubSpot did this 2024 state of the marketing report.
[00:07:31.840 --> 00:07:34.160] So not even from this year, but from last year.
[00:07:34.160 --> 00:07:40.800] And it was saying that 53% of marketers say that audience behavior is harder to predict than ever before.
[00:07:40.800 --> 00:07:43.040] And I think that is so real.
[00:07:43.040 --> 00:07:45.440] Like I think a lot of businesses are feeling it.
[00:07:45.440 --> 00:07:48.000] I think a lot of industries are experiencing it.
[00:07:48.000 --> 00:07:58.240] I think a lot of people are seeing that like things that worked so well, so easy, so predictably before are leaving us with like question marks or like scratching your head, like, what's going on?
[00:07:58.240 --> 00:08:01.360] So I just think this is really interesting.
[00:08:01.360 --> 00:08:04.240] And it truly has been a perfect time to do this.
[00:08:04.240 --> 00:08:10.240] So give us your take on this, Marissa, because this seriously came from you.
[00:08:10.240 --> 00:08:11.760] It was your idea.
[00:08:11.760 --> 00:08:12.800] You pushed for it.
[00:08:12.800 --> 00:08:13.440] Why?
[00:08:13.760 --> 00:08:16.160] There are so many components to this.
[00:08:16.160 --> 00:08:20.720] And as you said too, I'm sure there are so many listening who have felt the shift.
[00:08:20.720 --> 00:08:26.400] We started to feel this shift when we started the year, even alongside our first launch.
[00:08:26.400 --> 00:08:32.160] And we've heard many say that we are in what could be called a trust recession, right?
[00:08:32.160 --> 00:08:36.000] Like the world, the climate is changing, as we've talked about.
[00:08:36.000 --> 00:08:43.600] AI is here and we're still unsure how to fully utilize it without losing that, you know, human connection.
[00:08:43.600 --> 00:08:49.240] And so on top of that, we just knew that we needed to take a pause.
[00:08:49.240 --> 00:08:50.480] And it had been a minute.
[00:08:50.480 --> 00:08:52.240] And think about this too.
[00:08:52.240 --> 00:08:59.760] Since 2020, you know, your book launched, your ecosystem, your evolution, it widened.
[00:09:00.040 --> 00:09:14.600] And so, even from there, and inviting so many new individuals into our world, it was just not only the season of life right now, just the season of the world, but also just in the evolution of you and your business.
[00:09:14.600 --> 00:09:32.760] And so, we knew when starting to craft the bones of this plan that we needed to take a pause, we needed to take a pulse, we needed to build something to where we could truly listen and not build from assumption, but truly alignment.
[00:09:32.760 --> 00:09:39.160] And so, now was the perfect time, if ever, to do this and really tune in.
[00:09:39.160 --> 00:09:45.480] And it's so funny because it was kind of a perfect storm in terms of like the survey coming to fruition.
[00:09:45.480 --> 00:09:51.320] In our summer months, we don't do any big launches, so we do have more bandwidth to toss things in.
[00:09:51.320 --> 00:10:02.680] But also, we have a huge project going on behind the scenes, which we'll talk about in an upcoming episode of switching our CRM platform, which is our email platform, over.
[00:10:03.000 --> 00:10:10.840] And it really has kind of ignited this fire in us of like, what are our best resources?
[00:10:10.840 --> 00:10:13.640] How do we speak to the right audience?
[00:10:13.640 --> 00:10:16.040] How do we give them exactly what they need?
[00:10:16.280 --> 00:10:25.000] We weren't approaching a survey from like a data mining standpoint of like, we're going to use this and we're going to make this offer and we're going to shove it down your throats.
[00:10:25.000 --> 00:10:26.520] It was actually quite the opposite.
[00:10:26.520 --> 00:10:31.240] It was like, we want to reach you and serve you on a better level.
[00:10:31.240 --> 00:10:38.520] And there are no new offers coming out of the woodwork, but really, it's like we want to speak more clearly and directly.
[00:10:38.520 --> 00:10:51.120] And so, it was this beautiful, beautiful timing of like me getting obsessed with welcome sequences and email marketing, and Marissa being like, Hold the phone, who are we welcoming?
[00:10:51.120 --> 00:10:51.920] What do they need?
[00:10:51.920 --> 00:10:53.520] And I'm like, Wait, what?
[00:10:53.520 --> 00:11:08.880] And so, it was this really beautiful time where we both had these really passionate projects happening, and side by side, they coexisted in such an awesome way where we could both see the value of, wow, this actually would be incredibly helpful.
[00:11:08.880 --> 00:11:10.880] And you, I gotta give it to you.
[00:11:10.880 --> 00:11:15.040] You pushed for this, and maybe we should talk about some of my hesitations, right?
[00:11:15.040 --> 00:11:22.320] Yes, yes, because I think we need to note here too, like when we say even the term survey, right?
[00:11:22.320 --> 00:11:27.280] Like, survey is not sexy, it's not enticing, you know what I mean?
[00:11:27.280 --> 00:11:35.760] And so, I do want to dig into like your feelings around that and like when that word landed and how you felt towards it.
[00:11:35.760 --> 00:11:37.600] Okay, yeah, you're so right.
[00:11:37.600 --> 00:11:39.040] It's so not sexy.
[00:11:39.040 --> 00:11:51.600] And the thing is, is in my mind, and maybe this is because I am so wired on like time is my currency, is that I'm like, who's gonna take a survey?
[00:11:51.600 --> 00:11:58.720] Like, you know, when you're like walking through the mall and there's those people with the clipboards, and you literally just like want to dart the other direction.
[00:11:58.960 --> 00:12:01.280] You're like, I don't have time for this.
[00:12:01.600 --> 00:12:12.480] And so, when you brought it up, I think I had a lot of fear around like who's gonna have time for this, or who's gonna make time for this, or who's gonna see the value in this.
[00:12:12.800 --> 00:12:20.480] I feel like I worried also that we would get inundated with information that we didn't know what to do with.
[00:12:20.480 --> 00:12:28.800] So, in the past, I have done quizzes and surveys, and we're so excited about them, which this is so my human design, right?
[00:12:28.800 --> 00:12:29.960] Like, so excited.
[00:12:29.680 --> 00:12:33.640] This is the best thing ever, and it is amazing.
[00:12:33.960 --> 00:12:38.360] And then, I don't necessarily take those insights and put them into action.
[00:12:38.360 --> 00:12:53.400] And so, maybe there was a piece of my ADHD brain that was worried that we were going to get all of this information and it maybe would make things feel cloudy, or worse, I would feel guilt or shame that we weren't actually utilizing those insights.
[00:12:53.400 --> 00:12:56.520] Thank God for you because you would never let that happen.
[00:12:56.520 --> 00:12:59.480] But I think those were my biggest fears: who's going to do this?
[00:12:59.480 --> 00:13:00.760] Like, what's in it for them?
[00:13:00.760 --> 00:13:02.200] Why would they do it?
[00:13:02.200 --> 00:13:05.320] I also wanted a really fair sampling of our audience.
[00:13:05.320 --> 00:13:14.200] So, since the audience is so wide, I didn't just want my Instagram followers, or I didn't just want my podcast listeners.
[00:13:14.200 --> 00:13:27.640] I wanted it to be a real clear view of like how wide our audience is, and making sure that we're not just getting one little tiny sample that's not maybe a clear detection of like what is true for the whole.
[00:13:27.640 --> 00:13:34.680] And then, my third fear was probably that how are we going to integrate this and make this information super useful?
[00:13:34.680 --> 00:13:37.480] And you basically thought of responses for all of those.
[00:13:37.480 --> 00:13:39.240] So, let's talk about the first thing.
[00:13:39.240 --> 00:13:41.400] I was worried, why would anybody take this?
[00:13:41.400 --> 00:13:47.400] Walk me through how you set it up the way you did, and like with the incentive that you created.
[00:13:47.720 --> 00:13:51.480] Yes, so let me share this nugget as well.
[00:13:51.480 --> 00:14:06.920] If you are working alongside a creative, fast-moving visionary manifesting generator, one of the best things you can do is truly package up everything you need and deliver that with all of the context and logic.
[00:14:06.920 --> 00:14:13.080] And so that you can truly walk them through why this is the right path or why this should be done.
[00:14:13.080 --> 00:14:17.360] It's so sounds like you've learned this through doing many times.
[00:14:17.680 --> 00:14:20.240] Just say, gold necket tip there.
[00:14:20.240 --> 00:14:30.000] And so when we started to craft and I was thinking through the questions that we really wanted to know, first I lined item: here's what I personally think we need to know.
[00:14:30.000 --> 00:14:40.880] The other piece of the puzzle here is not only did we have an intention of pulse-checking our audience, one of the things I wanted to keep in mind was pulse-checking the health of the business too, right?
[00:14:40.880 --> 00:14:54.080] Because when we are creating these questions, you know, we're looking at not only do we want to build what's next and create what's next for our people to serve them well, but we also need to serve our business well too.
[00:14:54.400 --> 00:14:56.960] And so that is how I started to build those questions.
[00:14:56.960 --> 00:15:03.680] Then I'm going to get into bringing in AI as my unbiased sounding board.
[00:15:03.840 --> 00:15:04.320] Okay.
[00:15:04.640 --> 00:15:12.640] And so the way that I used Chat GPT, and let me say too, like I was not handing the keys to chat.
[00:15:12.640 --> 00:15:13.040] Okay.
[00:15:13.040 --> 00:15:14.320] We call her chatty.
[00:15:14.720 --> 00:15:17.200] I was not handing, yeah, I was not handing her the keys.
[00:15:17.200 --> 00:15:18.400] I was giving her direction.
[00:15:18.400 --> 00:15:33.760] So after I had line-itemed out the questions that I thought would then be tied to action that we could take and insights that were necessary, then I uploaded information to give it some context around our audience, what we already know to be true.
[00:15:33.760 --> 00:15:49.600] So for instance, our media kit, uploading some past audience insights, and then giving it a very clear prompt around how I wanted to analyze that information and evaluate it so that it could help me improve the questions.
[00:15:49.600 --> 00:15:54.560] Because I think a lot of times as creators, we build in bubbles, right?
[00:15:54.560 --> 00:15:56.560] And we have blind spots.
[00:15:56.560 --> 00:16:03.240] And so this allowed me to rework just clunky questions, merge overlaps.
[00:16:03.560 --> 00:16:14.280] And so it allowed us to simplify without sacrificing the depth of the questions that we wanted to ask, which, you know, things I could have missed, gaps that needed to be filled.
[00:16:14.280 --> 00:16:16.840] And so that's why I started the process.
[00:16:16.840 --> 00:16:20.920] And it saved us time, it sharpened our thinking.
[00:16:20.920 --> 00:16:25.960] And I think it just made the overall build process even more seamless and strategic.
[00:16:25.960 --> 00:16:33.560] Well, I loved it too, because Marissa has learned with me where she basically was like, all right, I've basically got everything created for this.
[00:16:33.560 --> 00:16:35.080] I was like, this is epic.
[00:16:35.080 --> 00:16:40.840] So then we went through and at one point I was like, can we jump in a huddle and let's like walk through these questions?
[00:16:40.840 --> 00:16:52.360] Because one of the things that we have learned, especially as we've gotten more integrated with data in the business, is there is a difference between something being interesting and something being useful, right?
[00:16:52.360 --> 00:16:53.480] We learned that.
[00:16:53.480 --> 00:17:03.960] And that was probably one of our biggest takeaways of like, if we're asking for a data point or we want insight into something, is that just merely interesting and like, oh, wow, that's cool.
[00:17:03.960 --> 00:17:10.840] Or is it like, okay, here's how I'm going to take this information and actually use it and make a difference with it.
[00:17:10.840 --> 00:17:22.280] And so when we were looking at the questions, there was a few where, like, for example, there was one that I was like, well, let's ask people what their favorite type of podcast episode is.
[00:17:22.280 --> 00:17:27.880] And then I was thinking about it and I'm like, okay, based on this insight, are we going to change how we're doing the podcast?
[00:17:27.880 --> 00:17:32.520] Because we still need to have diverse topics and we can't just go all in on one.
[00:17:32.520 --> 00:17:34.280] And so then we scrapped that question, right?
[00:17:34.280 --> 00:17:36.360] Because it was like, how is that?
[00:17:36.360 --> 00:17:37.320] That's interesting.
[00:17:37.320 --> 00:17:41.560] Yeah, but like, that's not actually useful information in that context, right?
[00:17:41.560 --> 00:17:46.560] And so that's just an example of one where it's like, cool to know, but not really useful.
[00:17:46.880 --> 00:17:53.440] And we wanted to make sure that it was as succinct as possible without losing the depth of what we were trying to gather.
[00:17:53.440 --> 00:17:55.040] And so that was really fun.
[00:17:55.040 --> 00:17:57.600] Like we were going back and forth of like, okay, what about this one?
[00:17:57.600 --> 00:17:59.200] Well, this one is kind of similar to this one.
[00:17:59.200 --> 00:18:00.880] Is there a way to combine these two?
[00:18:00.880 --> 00:18:04.080] Should we keep this one open-ended so people can describe themselves?
[00:18:04.080 --> 00:18:09.520] Because sometimes when I get to like a website and it asks me, like, what type of business do you run?
[00:18:09.520 --> 00:18:10.240] I'm like, I don't know.
[00:18:10.240 --> 00:18:10.960] Is it marketing?
[00:18:10.960 --> 00:18:11.840] Is it education?
[00:18:11.840 --> 00:18:12.480] Is it coaching?
[00:18:12.480 --> 00:18:13.760] Like, what is it?
[00:18:13.760 --> 00:18:15.520] And so we had some fun.
[00:18:15.520 --> 00:18:24.000] And I think part of what was so awesome about going back and forth that way was we were challenging each other, like, well, what do we do with this?
[00:18:24.000 --> 00:18:25.840] Or what does this look like?
[00:18:25.840 --> 00:18:39.360] One thing that was really interesting, and I will probably say this is some of the best money we've ever spent, is the way that we incentivized people to take the survey is that we are giving away a $500 Amazon gift card.
[00:18:39.360 --> 00:18:42.480] So if you take the survey, it takes about three minutes.
[00:18:42.480 --> 00:18:45.360] You can get entered to win the Amazon gift card.
[00:18:45.360 --> 00:18:49.680] Now, a lot of people might say, oh my gosh, $500 is a lot of money.
[00:18:49.680 --> 00:18:51.200] And maybe it's $100.
[00:18:51.200 --> 00:18:52.560] Maybe it's $50.
[00:18:52.560 --> 00:18:55.440] Maybe it's $20 based on your audience.
[00:18:55.440 --> 00:19:05.280] But if you can get a peek inside the inner world of the people that you are trying to serve so that you can serve them better, I will argue it is worth absolutely every penny.
[00:19:05.280 --> 00:19:06.640] Is there any logic behind that?
[00:19:06.640 --> 00:19:09.040] Like, what was your thought in that process?
[00:19:09.360 --> 00:19:12.080] Well, I thought it was universal, right?
[00:19:12.080 --> 00:19:19.600] Because we had considered to, you know, maybe access to our programs or a suite of access like that.
[00:19:19.600 --> 00:19:21.600] However, we wanted it to be accessible.
[00:19:21.600 --> 00:19:26.400] We wanted it to be universal, that anyone could apply it for the needs that they have.
[00:19:26.400 --> 00:19:31.320] And so I think as well, just like Jenna said, it can be any incremental amount.
[00:19:31.480 --> 00:19:40.200] It can also be time with you if your audience is smaller and, you know, they get to have a one-on-one coaching session with you, or it can be more intimate.
[00:19:40.200 --> 00:19:42.600] Like it can be whatever you want it to be.
[00:19:42.920 --> 00:19:51.080] We're talking through what ours look like, but don't let that, you know, not allow you to create what's the right fit for you, I would say.
[00:19:51.080 --> 00:19:52.680] So, yeah, I love that.
[00:19:52.680 --> 00:19:57.320] And I think you just want it to be juicy enough that people are willing to take the time.
[00:19:57.320 --> 00:20:09.720] And one thing that we did is we literally like timed how long it took to take so we could say it takes three minutes and 36 seconds or whatever it was, because we wanted to also just show people this isn't going to take a lot of your time.
[00:20:09.720 --> 00:20:19.720] We're not going to ask if anyone has ever clicked in on a survey and all of a sudden it's like the little tiny bar at the top is barely moving and you're like, oh my gosh, this thing is like 150 questions.
[00:20:19.720 --> 00:20:20.920] I'm never going to finish it.
[00:20:20.920 --> 00:20:24.040] Or you click out of that tab and you promise yourself you'll go back to it.
[00:20:24.040 --> 00:20:25.640] You will never go back to it.
[00:20:25.640 --> 00:20:30.360] And so we just made sure that in communicating it, we're like, it's super simple.
[00:20:30.360 --> 00:20:32.840] This is how long it takes, et cetera.
[00:20:32.840 --> 00:20:34.760] And here's what's in it for you.
[00:20:34.760 --> 00:20:37.000] You're entered to win a $500 gift card.
[00:20:37.000 --> 00:20:40.360] And so I just thought that was super, super smart.
[00:20:40.360 --> 00:20:43.960] I wanted to insert this other thing we did differently this time.
[00:20:43.960 --> 00:20:45.080] And it was your idea.
[00:20:45.080 --> 00:20:49.960] And I actually really do think it was advantageous to those walking through it.
[00:20:49.960 --> 00:20:55.240] Was in past, we've always required all responses to each question.
[00:20:55.560 --> 00:21:06.360] And this time, with having people's time in mind and not boxing them into answering everything if they didn't feel fit, we didn't require anything.
[00:21:06.360 --> 00:21:17.040] And I feel as if it's actually resulted in more response completion because we're giving the user the freedom to really deliver the information that they want to share with us.
[00:21:17.280 --> 00:21:23.840] And so I do want to note that because I think it was a powerful, small, but mighty shift that we did make this time.
[00:21:23.840 --> 00:21:24.560] I love that.
[00:21:24.560 --> 00:21:27.200] And I think it just comes from a place of too.
[00:21:27.200 --> 00:21:35.520] It's like, we're coming at this from such an honest desire of like, how can we do this better?
[00:21:35.520 --> 00:21:37.840] Or, or how can we just meet you where you're at?
[00:21:37.840 --> 00:21:40.480] That's probably the best way to describe it.
[00:21:40.480 --> 00:21:48.000] And it was, it was like, just, no, we don't, none of it's like, whatever you are willing to share with us matters.
[00:21:48.000 --> 00:21:57.200] And one thing I think we've been doing such a good job at, and something that I know we're all enjoying is like really opening up for two-way conversation.
[00:21:57.200 --> 00:22:08.640] I think that marketing and especially as your audience grows, there comes this belief of like, I don't have time for that, whether you have a thousand followers or a million followers.
[00:22:08.640 --> 00:22:13.360] Sometimes, you know, at the beginning, you're scrappy, you're responding to every comment, every DM.
[00:22:13.360 --> 00:22:18.640] And I feel like some people shift into this idea of like, I don't have time for that.
[00:22:18.640 --> 00:22:20.640] I always have time for that.
[00:22:20.640 --> 00:22:32.000] And I think that our marketing at some point shifted more towards us speaking to people, but not necessarily inviting in that conversation and that dialogue.
[00:22:32.000 --> 00:22:35.280] And as Marissa said, they're calling this the trust recession.
[00:22:35.280 --> 00:22:38.000] And it's like, we are real humans here.
[00:22:38.000 --> 00:22:38.880] We want to know.
[00:22:38.880 --> 00:22:40.640] Like, we are actually responding.
[00:22:40.640 --> 00:22:46.640] Yesterday, a gal sent me a DM about a podcast episode I had done, and I voice memoed her back.
[00:22:46.640 --> 00:22:51.040] She had sent this beautiful long message starting with, I don't know if you'll ever read this.
[00:22:51.040 --> 00:22:54.480] And I just took the time to say, Hey, I read this.
[00:22:54.480 --> 00:22:55.520] I read everything.
[00:22:55.520 --> 00:22:57.440] Thank you so much for sending this.
[00:22:57.440 --> 00:23:01.800] And then she sent a voice message back and she's like, I cannot believe you took the time to do that.
[00:23:02.120 --> 00:23:14.040] And I think that when you are in a position of serving others, if you don't keep that dialogue open, you have no idea who you're speaking to.
[00:23:14.040 --> 00:23:24.360] And what I'm loving, and we can start talking a little bit about like the data and what we're already seeing, is I am not surprised by the results.
[00:23:24.360 --> 00:23:31.080] I feel like really excited by them, but there hasn't been anything where I'm like, whoa, what?
[00:23:31.400 --> 00:23:34.040] Which is exciting to me.
[00:23:34.360 --> 00:23:39.000] All right, let's take a quick breather and thank the sponsors who helped make this show possible.
[00:23:39.000 --> 00:23:41.800] And while we're on this short break, I want for you to think about this.
[00:23:41.800 --> 00:23:47.960] What is one question you could ask your audience right now that might unlock a whole new direction for your next offer?
[00:23:47.960 --> 00:23:54.120] Because up next, we're talking about how we brought AI into the mix, but in a way that still sounded just like me.
[00:23:54.120 --> 00:23:55.720] Stay with me.
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[00:26:18.880 --> 00:26:29.600] So, one of the things that I think would be interesting before we talk about like how the execution has gone on is let's talk a little bit more about using AI in the process.
[00:26:29.720 --> 00:26:43.800] You already touched on it, but I think that it is an amazing tool to help you not only create the best, most compelling survey, but also to help you discern the results, right?
[00:26:43.800 --> 00:26:48.200] So, it can kind of serve in every aspect of the survey building process.
[00:26:48.200 --> 00:27:00.520] So, if you are listening to this and you don't have a Marissa, gosh, I feel bad for you, but how can you invite in a non-biased partner to help you ask the best questions?
[00:27:00.520 --> 00:27:03.240] So, Marissa used it on the front end.
[00:27:03.240 --> 00:27:09.080] So, she created, then brought it in and said, Show me my blind spots, help me refine this, help me with wording.
[00:27:09.080 --> 00:27:13.880] We went back and forth a few different times saying, Okay, these two feel similar.
[00:27:13.880 --> 00:27:20.040] How could you combine these or what options would you offer to an audience, et cetera, just to refine things?
[00:27:20.040 --> 00:27:22.280] We also used it to tighten the flow.
[00:27:22.280 --> 00:27:28.040] So, we had at one point we had 14 questions, and I was like, Let's see how close we can get this to 10.
[00:27:28.040 --> 00:27:31.320] And so, we were like, Which questions do we not need?
[00:27:31.320 --> 00:27:33.240] Are there any opportunities to combine?
[00:27:33.240 --> 00:27:46.520] So, again, it's like if you start writing out a survey and you're like, I have 50 things I want to know, maybe it's good to either use ChatGPT or use somebody else outside of your world and your business to say which ones are the most important.
[00:27:46.520 --> 00:27:55.400] And I would argue the fewer questions you can ask, probably the more likely you are to apply the information you're getting.
[00:27:55.400 --> 00:28:03.400] If you're asking 50 questions and you're getting a ton of results, there's no way you're going to apply 50 data points to your creation process, right?
[00:28:03.720 --> 00:28:09.480] And then the other thing that I think was helpful is even just positioning the survey.
[00:28:09.480 --> 00:28:19.440] So, we use ChatGPT in terms of helping us with the copy of like making sure that as we're telling people about the survey, it doesn't feel like just another survey.
[00:28:19.680 --> 00:28:29.120] Like, how do we let people know like this is for you and we're creating this for you and help us co-create what's next or help us work together?
[00:28:29.120 --> 00:28:43.600] So I just thought ChatGPT was really interesting, but I think it's going to actually be more interesting on the back end because in the past, when I have done things with open-ended responses, my brain shuts down.
[00:28:43.600 --> 00:28:50.400] Even today, I popped in to see the results, which we'll talk about, and I was scrolling through some of the open-ended responses.
[00:28:50.400 --> 00:29:00.480] And it's like my eyeballs started to cross, not because the information isn't incredible, but because my brain cannot filter through all of those responses.
[00:29:00.480 --> 00:29:07.040] And so in the past, if I were to look at that, I would not know what to do with that information, right?
[00:29:07.040 --> 00:29:12.160] Like it would just be like, wow, that's like drinking out of a fire hose.
[00:29:12.480 --> 00:29:21.200] And what's incredible about ChatGPT is you can import in your results and say, tell me the most interesting findings.
[00:29:21.200 --> 00:29:23.840] Tell me which actions you would take based on this.
[00:29:23.840 --> 00:29:26.560] Tell me the statistics that I might be missing, right?
[00:29:26.560 --> 00:29:32.960] And it can field through as many results as you get, whether it's 10 or whether it's 2,000.
[00:29:32.960 --> 00:29:44.640] And so I think that on the back end, ChatGPT is really going to be so incredibly helpful in helping us see the opportunities to utilize this information and put it in.
[00:29:44.640 --> 00:29:50.240] And it's also going to help us kind of create a line sheet of like, this is who we're serving.
[00:29:50.240 --> 00:29:55.200] So, everything that we're creating needs to make sure that we're speaking directly to this person.
[00:29:55.200 --> 00:29:56.960] What do you have to add to that?
[00:29:56.960 --> 00:30:03.160] Well, I definitely want to pedal back because I missed a beat which ties in here with respect to the build.
[00:30:03.400 --> 00:30:09.000] And we also use chat to help us discern which survey tool to use.
[00:30:09.000 --> 00:30:09.640] Oh, yeah.
[00:30:09.640 --> 00:30:22.760] Because originally we had been considering Interact, because, like we talked about at the start, you know, how did we want to approach that and make it compelling so that we could capture, you know, our people's attention to take it.
[00:30:22.760 --> 00:30:25.560] And so, Interact was a consideration of ours.
[00:30:25.560 --> 00:30:27.480] It's our quiz building platform.
[00:30:27.480 --> 00:30:30.200] We've used it for a very long time and love it.
[00:30:30.200 --> 00:30:33.800] And so, we thought, could we do this and execute in a quiz format?
[00:30:33.800 --> 00:30:36.920] It would be more fun of a user experience.
[00:30:36.920 --> 00:30:46.840] And then, when talking with chat through that, we discerned that that was not going to deliver the data points that we wanted and really capture the insight we needed.
[00:30:46.840 --> 00:31:03.320] And so, we landed on Typeform, which would then actually produce the data, which we could then aggregate and feed into chat post-survey execution, which would then allow us to have just more clear, concise nuggets of what all of those key takeaways were.
[00:31:03.320 --> 00:31:09.160] And so, that's an important piece of the puzzle, too, of how you can use it to set yourself up for success.
[00:31:09.480 --> 00:31:10.360] I love that.
[00:31:10.360 --> 00:31:11.800] And yeah, it was interesting.
[00:31:11.800 --> 00:31:17.000] I was like, not arguing with her, Marissa, but I was like, What do you think about again?
[00:31:17.000 --> 00:31:25.480] See, this was where, like, my fear and my like limited belief around why would people do this was like, What if we make it fun?
[00:31:25.480 --> 00:31:27.080] What if we reform at a quiz?
[00:31:27.080 --> 00:31:30.200] What you can now all imagine what it's like to work for me.
[00:31:30.200 --> 00:31:35.160] It's the creative side of me that just is like, How do we keep this fun and interesting?
[00:31:35.160 --> 00:31:43.800] And again, I think we are so hyper-conscious of the value of time for our audience, and so we're just very thoughtful around that.
[00:31:43.800 --> 00:31:46.880] But I was like, Can we take an old quiz and make it new?
[00:31:47.040 --> 00:31:49.040] But then it was like, then we need to redo the results.
[00:31:49.040 --> 00:31:49.920] Then we need to redo.
[00:31:50.080 --> 00:31:51.360] And it was like, okay, this is not.
[00:31:51.360 --> 00:31:52.160] Nope.
[00:31:52.160 --> 00:31:53.840] And so it was really interesting.
[00:31:53.840 --> 00:32:02.480] And one thing too that we are really good at is we will pay like a monthly subscription for a service and then we will cancel it when we no longer need it.
[00:32:02.480 --> 00:32:02.720] Right.
[00:32:02.720 --> 00:32:05.520] So it's like this one-time fee.
[00:32:05.520 --> 00:32:07.920] And it's always been worth it for us.
[00:32:07.920 --> 00:32:22.080] Here's my tip: if you're ADHD like me, have somebody on your team who's like Marissa or schedule a reminder in your calendar to cancel something so that two years from now, you're not like, oh, dang it, I was still paying for that subscription because I have done that.
[00:32:22.560 --> 00:32:29.200] People don't know this about your business, but it feels if people don't recognize, like, we're a very scrappy business.
[00:32:29.760 --> 00:32:35.680] Like, they look and they're like, you are this big brand, but we are actually quite scrappy and very mindful.
[00:32:36.080 --> 00:32:36.480] Yes.
[00:32:36.800 --> 00:32:37.520] We really are.
[00:32:37.520 --> 00:32:40.720] And it's so funny because, like, we're a small team.
[00:32:40.720 --> 00:32:42.640] We're super tight-knit.
[00:32:42.640 --> 00:32:45.440] We are like, we are the ones behind everything.
[00:32:45.440 --> 00:32:50.080] Like, it's, it's not just like these huge contractors or like these big agencies.
[00:32:50.080 --> 00:32:51.520] Like, we don't, we don't do that.
[00:32:51.520 --> 00:32:54.160] It is just like straight from the human.
[00:32:54.400 --> 00:33:03.040] You know, it was so funny because yesterday I logged in and immediately went to look at Typeform because we had sent out an email.
[00:33:03.040 --> 00:33:11.040] So our promotion for this survey, what we did is we created three emails to go to our email list.
[00:33:11.040 --> 00:33:14.560] And the first two will go out to the full email list.
[00:33:14.560 --> 00:33:18.320] And then I think the third one, we were trying to discern: like, do we send it to people who didn't open?
[00:33:18.320 --> 00:33:20.560] Do we send it to people who opened but didn't click?
[00:33:20.560 --> 00:33:24.880] We'll get there when we get there because, oh my gosh, you guys, the results.
[00:33:24.880 --> 00:33:30.520] I messaged Marissa with so many exclamation points on a Monday morning, it was wild.
[00:33:30.520 --> 00:33:38.680] We sent out that first email, and within probably an hour or two, we had hundreds of responses.
[00:33:38.680 --> 00:33:47.800] So, we are now at the 24-hour mark of when the survey executed, and we're almost at 2,000 responses.
[00:33:48.280 --> 00:33:51.320] I am so blown away, I am so shocked.
[00:33:51.320 --> 00:33:54.680] I told Marissa, you can say, I told you so as many times as you want.
[00:33:54.680 --> 00:34:06.840] Now, here's what I want to note: for most people listening to this episode, if you do a survey, if you get 10 great responses, that is insanely valuable.
[00:34:06.840 --> 00:34:14.360] If you could get on a Zoom with 10 people and do a 10-minute Zoom call and just let them talk at you, so valuable.
[00:34:14.360 --> 00:34:19.480] If you can get any insight, if people answer any question, insanely valuable.
[00:34:19.480 --> 00:34:27.240] We have done so many episodes where it just is about the importance of listening, and so our results are probably not going to look like yours.
[00:34:27.240 --> 00:34:30.920] But I could not believe, I was like, What?
[00:34:30.920 --> 00:34:32.120] What is happening?
[00:34:32.280 --> 00:34:34.200] How did you feel yesterday?
[00:34:34.520 --> 00:34:37.800] Oh gosh, I was ecstatic, truly ecstatic.
[00:34:37.800 --> 00:34:42.040] And anyone who has completed the survey tuning in, thank you.
[00:34:42.760 --> 00:34:45.000] We send so much gratitude to you.
[00:34:45.000 --> 00:34:50.520] We literally will read every single response and are just beyond grateful.
[00:34:50.520 --> 00:35:06.840] So, I felt not only joy because, again, this insight really will have a hand in what we create next, but also in the building, in the effort, and also in the just path of us both getting aligned to take it.
[00:35:06.840 --> 00:35:08.840] It felt very good as well, though.
[00:35:08.840 --> 00:35:14.760] You know, we're seeing success and people wanting to share their insight with us and thoughts and feelings.
[00:35:14.760 --> 00:35:16.000] So, yeah, thank you.
[00:35:16.000 --> 00:35:18.640] This is like Marissa's brainchild from start to finish.
[00:35:14.840 --> 00:35:27.680] And so, I was just like, yes, girl, I feel so grateful that we have an audience that is willing to communicate back.
[00:35:27.680 --> 00:35:38.480] Like, I feel like one of the biggest things of 2025 is with all the pivots, with all the changes, with everything going on, I go to bed at night and I'm like, I have the best community.
[00:35:38.480 --> 00:35:49.040] Like, we see it time and time again, whether it's a tech hiccup and people are in the chat just like cheering us on and being so kind and gracious or in the DMs or in the inbox.
[00:35:49.040 --> 00:35:58.080] Like, I feel so fortunate that we have fostered just a ridiculously generous, kind, driven, amazing community.
[00:35:58.080 --> 00:36:06.800] And I think that's what really fuels us at the end of the day is like, how do we help these people get their stories and their voices and their expertise out into the world?
[00:36:06.800 --> 00:36:08.480] And like, what does that look like?
[00:36:08.480 --> 00:36:19.680] And so let's talk a little bit about how we plan to use the responses because I think that the follow-up is going to be really where the rubber meets the road.
[00:36:19.680 --> 00:36:25.200] And it's so cool because it's like, if you give us three minutes of your time, like we're going to take it and run with it.
[00:36:25.200 --> 00:36:36.720] And so I think that we're really excited to just make sure that everything that comes out of us is reaching you where you're at today, right?
[00:36:37.040 --> 00:36:47.600] And even from the early findings, like we were just seeing some really interesting stuff that, again, wasn't shocking to us, but like so many of our listeners have side hustles.
[00:36:47.600 --> 00:36:53.360] So many of our listeners are solopreneurs, meaning you don't even have anybody on your team yet, right?
[00:36:53.360 --> 00:36:56.400] That changes the context of how you share things.
[00:36:56.400 --> 00:36:59.760] It's not super relevant for me to be like, I have a team of 10.
[00:36:59.960 --> 00:37:02.360] It's like, no, what did you do before that?
[00:37:02.360 --> 00:37:03.560] And how did you survive?
[00:37:03.560 --> 00:37:05.560] Or how did you hire your first team member?
[00:37:05.560 --> 00:37:07.080] Or what does that look like?
[00:37:07.080 --> 00:37:09.960] We are learning about where you find us, right?
[00:37:09.960 --> 00:37:15.640] And it's so funny because I stinking don't love Instagram, but so many people find me over there.
[00:37:15.640 --> 00:37:22.280] And so it's like, you know, for me, that's maybe good fuel of like, keep showing up there because it does make a difference, right?
[00:37:22.280 --> 00:37:27.240] When you feel like you're screaming into the void, it's like, no, no, no, this actually matters.
[00:37:27.240 --> 00:37:30.040] And so I don't know, it's just very, very exciting.
[00:37:30.040 --> 00:37:41.000] And so what I'm most excited about, especially for myself, is to be able to create and think through the lens of exactly where you're at and think of like, what did I need then?
[00:37:41.000 --> 00:37:44.920] Or if I were doing this all over again and starting fresh today, what would I do?
[00:37:44.920 --> 00:37:45.320] Right.
[00:37:45.320 --> 00:37:49.320] Because those are so real questions that so many people are juggling.
[00:37:49.320 --> 00:37:53.000] And there are a million answers and it can just be so confusing out there.
[00:37:53.000 --> 00:37:55.960] And so, yeah, I'm really excited about that.
[00:37:55.960 --> 00:38:08.040] I want to include too, I know that there was nothing like super surprising, but I will say this is an example of how you can think you know an audience and then be slightly surprised.
[00:38:08.040 --> 00:38:10.280] So I have this deep feeling.
[00:38:10.280 --> 00:38:12.520] I was like, our audience has evolved.
[00:38:12.520 --> 00:38:15.400] We have shifted out of the side hustle phase.
[00:38:15.400 --> 00:38:25.720] And I think a larger segment of our audience are now those who are in thriving businesses that are already having teams established, et cetera.
[00:38:25.720 --> 00:38:34.280] What we have found thus far, as Jenna just shared, is that our biggest segment is still those side hustlers and solopreneurs.
[00:38:34.440 --> 00:38:42.440] So, I, again, was already assuming what I thought I knew to be true, had this deep guttural feeling about that, and was off.
[00:38:42.440 --> 00:38:47.440] And so, as she said, too, that will help us then understand that we are still meeting people in the trenches.
[00:38:47.680 --> 00:38:54.880] I mean, they are busy, they are scrappy, they don't have the time, and so we need to meet them where they are at.
[00:38:54.880 --> 00:38:59.120] Do you want to share a couple of the other two, like full-time ways as well?
[00:38:59.120 --> 00:39:05.040] Time was the biggest factor for people, which honestly is so aligned with me.
[00:39:05.040 --> 00:39:13.040] Like, I actually loved that, not because you guys are strapped for time, but I loved it because, again, like time is my currency.
[00:39:13.040 --> 00:39:14.480] It has been for so long.
[00:39:14.480 --> 00:39:18.960] And all I want to do is teach you strategies to get you your time and your life back.
[00:39:18.960 --> 00:39:22.000] I want to teach you how to run a business that doesn't run your life.
[00:39:22.000 --> 00:39:25.760] And so, that felt so in alignment with me.
[00:39:25.760 --> 00:39:30.720] And I feel like, too, lately, I've been leaning into more of like, how do I manage my time?
[00:39:30.720 --> 00:39:37.040] Or what are some like productivity hacks that actually work for neurodivergent brains or things like that?
[00:39:37.040 --> 00:39:39.680] Where it's like, so many of us are juggling so many things.
[00:39:39.680 --> 00:39:43.840] So, how do we make it the simplest way to growth?
[00:39:43.840 --> 00:39:50.240] So, that was really inspiring to me because I think oftentimes entrepreneurs will automatically assume, like, oh, it's just money.
[00:39:50.240 --> 00:39:51.360] People just don't have money.
[00:39:51.360 --> 00:39:53.600] And that is a real factor.
[00:39:53.600 --> 00:39:56.880] But for my audience, it's time and you're in the right place.
[00:39:56.880 --> 00:39:57.680] That's all I can say.
[00:39:57.680 --> 00:40:02.240] Is like, that was just very affirming of like, good, you're thinking the same way I do.
[00:40:02.240 --> 00:40:05.840] And like, I can actually help with that, which felt really good.
[00:40:06.160 --> 00:40:11.600] Okay, before we jump into the big takeaways, we're going to take a quick moment to thank today's incredible sponsors.
[00:40:11.600 --> 00:40:13.440] And while you're listening, think about this.
[00:40:13.440 --> 00:40:18.320] When was the last time you built something with your audience instead of just for them?
[00:40:18.320 --> 00:40:26.080] Coming up next, we're sharing super simple steps that you can take if you're ready to reconnect, realign, and rebuild with more clarity.
[00:40:27.440 --> 00:40:30.040] Running a business means wearing every hat.
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[00:41:40.520 --> 00:41:46.840] This podcast is brought to you by Mercury, banking that helps entrepreneurs do more with their money.
[00:41:46.840 --> 00:41:51.640] When I first started taking my business seriously, I remember feeling stretched thin.
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[00:42:34.560 --> 00:42:37.920] Mercury is a financial technology company, not a bank.
[00:42:37.920 --> 00:42:41.360] For important details, check the show notes.
[00:42:42.640 --> 00:42:50.000] Last February, when the Minnesota winter felt like it would never end, I looked at my family and I said, That's it, we're going south.
[00:42:50.000 --> 00:42:58.400] So, we booked a house on Airbnb with a pool, enough space for each of us to actually get good sleep, and all of the little luxuries we didn't have at home.
[00:42:58.400 --> 00:43:08.720] But what really stuck with me wasn't just the house, it was all these thoughtful touches: fresh coffee waiting for us, local restaurant recommendations, even pool towels that actually smelled good.
[00:43:08.720 --> 00:43:12.320] Drew and I kept looking at each other like, How did they think of everything?
[00:43:12.720 --> 00:43:15.360] That's when I realized this host was a pro.
[00:43:15.360 --> 00:43:20.800] They had clearly figured out how to make people feel genuinely cared for and not just housed.
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[00:44:01.000 --> 00:44:07.480] The other one too was, I thought this was great, was that we asked too what they wanted most.
[00:44:07.480 --> 00:44:07.880] Oh, yeah.
[00:44:08.040 --> 00:44:11.560] And it wasn't a million dollar blueprint by any means.
[00:44:11.560 --> 00:44:19.560] It was steady, reliable income, which I'm sure so many listening are nodding their heads to, like, yes.
[00:44:19.800 --> 00:44:28.600] And so it truly tells us too that our next, you know, anything we build next needs to be built also around predictability and not pressure.
[00:44:28.600 --> 00:44:31.480] And so I found that really interesting as well.
[00:44:31.480 --> 00:44:33.000] Doesn't that just feel good too?
[00:44:33.000 --> 00:44:46.600] Like it feels like we're just like moving away from no offense, bro marketing and like into a different discussion of like we're busy and we need something that feels safe.
[00:44:46.600 --> 00:44:53.480] I mean, I think a lot of it comes down to, especially for women, predictability is safety for a lot of us.
[00:44:53.480 --> 00:44:56.600] And it was interesting too, because there was a lot of mindset, right?
[00:44:56.600 --> 00:44:59.720] Like mindset was a huge point of contention.
[00:44:59.880 --> 00:45:02.440] And it is just really interesting to me.
[00:45:02.440 --> 00:45:09.720] I think those are all things in my wheelhouse that I have had to unpack over and over and over again.
[00:45:09.720 --> 00:45:17.960] And that I think every woman has experienced at some time in their life or another of like worthiness and security.
[00:45:17.960 --> 00:45:20.120] And like, that's what I want to help women build.
[00:45:20.120 --> 00:45:22.200] So it's like, let's go.
[00:45:22.200 --> 00:45:23.720] It's very exciting to me.
[00:45:23.720 --> 00:45:25.400] I am so thrilled.
[00:45:25.400 --> 00:45:30.440] Marissa, I'm so proud of you because this really was your doing and you're pushing.
[00:45:30.440 --> 00:45:33.560] And I also just love how we worked together on this.
[00:45:33.560 --> 00:45:38.360] There was a point in the project where Marissa and I have very different human designs.
[00:45:38.360 --> 00:45:40.840] Marissa's a human design junkie.
[00:45:40.840 --> 00:45:44.600] And I was like, hey, I'm super excited about this welcome sequence.
[00:45:44.600 --> 00:45:47.760] How about I don't lose my energy on this and I just write it?
[00:45:47.760 --> 00:45:54.000] And then after the survey, we can take everything and we can like infuse them and marry them together so I don't get stuck waiting.
[00:45:54.000 --> 00:46:01.920] And like noticing how we've learned so much about each other and our energy styles and how we make decisions.
[00:46:01.920 --> 00:46:06.640] It was just like this beautiful point where we were both like, yep, you go, I go, you go, I go.
[00:46:06.640 --> 00:46:08.800] And I was like, yeah, look at us go.
[00:46:09.120 --> 00:46:14.560] I think too, it's where you say you're proud of me, like I'm proud of us because it truly is collaboration.
[00:46:14.560 --> 00:46:18.960] Just like with a survey, you are co-creating with your audience.
[00:46:19.360 --> 00:46:22.720] We co-created in the build and execution of this.
[00:46:22.720 --> 00:46:33.440] And so, I mean, thank you as always for just supporting me in the way that you do and letting me run with things wildly because it, that is how I truly thrive personally.
[00:46:33.440 --> 00:46:36.000] So it really works for us both.
[00:46:36.320 --> 00:46:39.280] So for everybody listening, here's what I would do.
[00:46:39.280 --> 00:46:41.200] And here's what we would ask of you.
[00:46:41.200 --> 00:46:46.720] If you are listening to this episode and you've made it to this point, will you take three minutes and 36 seconds?
[00:46:46.720 --> 00:46:49.600] We timed it to go take this survey.
[00:46:49.600 --> 00:46:57.440] One, so that you can see exactly what questions we asked and maybe consider what questions you would ask inside of your own business.
[00:46:57.440 --> 00:47:02.400] So this is like the best way to study, but also to give us your feedback.
[00:47:02.400 --> 00:47:08.320] If you are here at this point of the episode right now, you are exactly who I want to hear from.
[00:47:08.320 --> 00:47:11.040] You are exactly who I want to create for.
[00:47:11.040 --> 00:47:14.800] I don't want to sit down to a microphone and speak into the abyss.
[00:47:14.800 --> 00:47:16.720] I want to speak directly to you.
[00:47:16.720 --> 00:47:20.720] And so, jennakutcher.com forward slash survey.
[00:47:20.720 --> 00:47:22.800] It's so much sexier than you think.
[00:47:22.800 --> 00:47:25.360] It's so much simpler than you think as well.
[00:47:25.680 --> 00:47:27.680] And go give us your feedback.
[00:47:27.680 --> 00:47:28.720] Tell us about you.
[00:47:28.720 --> 00:47:31.080] Like, Marissa and I are geeking out over this.
[00:47:31.080 --> 00:47:32.680] We are reading the responses.
[00:47:29.920 --> 00:47:36.600] Enter yourself to win a $500 gift card because get on with your bad self.
[00:47:36.760 --> 00:47:39.320] I know you got your Amazon cart filled.
[00:47:39.320 --> 00:47:42.920] And don't be afraid to ask those questions.
[00:47:42.920 --> 00:47:51.720] I think that sometimes we are rooted in this weird fear of getting information of like, maybe it's not going to be what I want to hear.
[00:47:51.720 --> 00:47:54.120] Maybe it's not what I think it is.
[00:47:54.120 --> 00:48:03.320] And it's almost like the scary monster under the bed when you lift it up and you see, like, oh, wow, that was actually amazing, or there's nothing there to be afraid of.
[00:48:03.320 --> 00:48:05.000] Man, you can change the world.
[00:48:05.000 --> 00:48:19.080] And I think at the end of the day, in this economy, in this trust recession, the clearer you can communicate to the people you are trying to serve, the more effective you will be and the more difference you'll make.
[00:48:19.080 --> 00:48:21.960] And so this is really exciting to me.
[00:48:21.960 --> 00:48:37.560] And I am so glad we nerded out of the, okay, if somebody's listening and they're still not on board, Marissa, what is your final like plea or call to action to just take a minute to pull their audience or do a little survey or check in with who it is that they're trying to reach?
[00:48:37.560 --> 00:48:49.400] Man, I really hope that you take away that this doesn't have to be a 10-question masterpiece or a fancy tool.
[00:48:49.400 --> 00:49:01.560] Even sending two-question email to your list or putting something on stories to ask what your people are struggling with and what they want more of.
[00:49:01.560 --> 00:49:03.560] Like, I think at the core, that's it.
[00:49:03.560 --> 00:49:05.800] And it's not about doing it perfectly.
[00:49:05.800 --> 00:49:16.880] If anything, if you've been a long time listener, Goldigger, you know, it's not about doing it perfectly, but it is about taking action and about starting that conversation.
[00:49:17.200 --> 00:49:27.280] So, honestly, I also believe that that tiny bit of clarity that you can capture, I mean, that truly might just unlock like your next big move.
[00:49:27.280 --> 00:49:28.640] So, why not?
[00:49:28.960 --> 00:49:30.400] I think why not?
[00:49:30.400 --> 00:49:31.200] I love it.
[00:49:31.200 --> 00:49:31.600] Go for it.
[00:49:32.000 --> 00:49:44.400] I think as you were saying that, I was just thinking about how so much of marketing has felt for us and for everyone else, just like screaming out into the abyss and hoping it catches the right person.
[00:49:44.400 --> 00:49:58.080] And I think that a lot of us desire to be able to just like whisper to the right people and have no with like that guttural feeling, like, yeah, this is the right thing or the right place or the right person or the right offer.
[00:49:58.080 --> 00:50:03.840] And so, the way to do that is to talk to them and to open up that dialogue and to open up that conversation.
[00:50:03.840 --> 00:50:08.480] And the survey that you pushed us to do so beautifully is doing just that.
[00:50:08.480 --> 00:50:17.040] So, I hope everybody listening goes to jennicochr.com/slash survey, use it as your own study tool to see what questions we are asking.
[00:50:17.040 --> 00:50:28.720] And also, we would absolutely love to hear from you because everything that's coming out of us from this point forward is going to be creating with that in mind, with you in mind.
[00:50:28.720 --> 00:50:37.680] And it's coming from such an earnest, honest place of like, we're not, we're not trying to do anything but just speak to you and help you from where you're at.
[00:50:37.680 --> 00:50:42.000] And I'm so excited about what that will look like as we pan it out.
[00:50:42.640 --> 00:50:46.400] Thanks for pulling up a seat for another episode of the Gold Digger Podcast.
[00:50:46.400 --> 00:50:55.760] I hope today's episode filled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business.
[00:50:55.760 --> 00:51:06.040] If you've enjoyed today's episode, head on over to GoldDiggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more.
[00:51:06.360 --> 00:51:10.920] And if you haven't yet, make sure you're subscribed so that you never miss a future show.
[00:51:10.920 --> 00:51:13.320] We'll see you next time, Gold Diggers.