Debug Information

Processing Details

• VTT File: YAP7440976650.vtt
• Processing Time: September 11, 2025 at 03:47 PM
• Total Chunks: 1
• Transcript Length: 53,048 characters
• Caption Count: 463 captions

Prompts Used

Prompt 1: Context Setup

You are an expert data extractor tasked with analyzing a podcast transcript. 
I will provide you with part 1 of 1 from a podcast transcript. 
I will then ask you to extract different types of information from this content in subsequent messages. Please confirm you have received and understood the transcript content.

Transcript section:
[00:00:01.440 --> 00:00:05.440] Ever whispered, maybe I could create an online course someday?
[00:00:05.440 --> 00:00:10.240] And then you thought, nope, too overwhelming, too risky, and way too much tech.
[00:00:10.240 --> 00:00:11.840] That's you, I get it.
[00:00:11.840 --> 00:00:18.160] When I started, I had no clue where to begin, no extra hours, and no idea if anyone would buy.
[00:00:18.160 --> 00:00:20.400] Then I met Amy Porterfield.
[00:00:20.400 --> 00:00:27.120] She gave me a clear, doable path, and that someday dream became a profitable, sustainable part of my business.
[00:00:27.120 --> 00:00:31.600] Now I've built multiple online courses that earn while I live my life.
[00:00:31.600 --> 00:00:37.680] That's why I'm so excited to tell you about Course Confident, a live boot camp with Amy herself.
[00:00:37.680 --> 00:00:40.560] Four live trainings with one clear outcome.
[00:00:40.560 --> 00:00:49.360] Nail your profitable course topic, choose your type and price with confidence, and learn how to attract your future students without being glued to your screen.
[00:00:49.360 --> 00:00:52.240] You'll be in a private-driven community that gets it.
[00:00:52.240 --> 00:01:02.000] The doubts, the wins, the why is this so hard moments, the accountability, ideas, and encouragement you need to move from thinking about it to doing it.
[00:01:02.000 --> 00:01:05.360] Join through jennakutcher.com forward slash bootcamp.
[00:01:05.360 --> 00:01:15.120] And when you join, you'll also get my beginner-friendly mini course, The Pinterest Kickstart, which is your quick start guide to growing your audience and email list before you even launch.
[00:01:15.120 --> 00:01:17.920] $27 of value, yours free.
[00:01:17.920 --> 00:01:24.960] If you want more freedom, more alignment, and income you don't have to chase daily, this is your next right step.
[00:01:24.960 --> 00:01:26.720] We start September 11th.
[00:01:26.720 --> 00:01:31.600] Save your spot today at jennakutcher.com forward slash bootcamp.
[00:01:35.440 --> 00:01:38.960] Huge savings on Dell AI PCs are here.
[00:01:38.960 --> 00:01:40.400] And it's a big deal.
[00:01:40.400 --> 00:01:41.120] Why?
[00:01:41.120 --> 00:01:48.080] Because Dell AI PCs with Intel Core ultra-processors are newly designed to help you do more faster.
[00:01:48.080 --> 00:01:50.880] It's pretty amazing what they can do in a day's work.
[00:01:50.880 --> 00:01:58.720] They can generate code, edit images, multitask without leg, draft emails, summarize documents, create live translations.
[00:01:58.720 --> 00:02:03.480] They can even extend your battery life so you never have to worry about forgetting your charger.
[00:02:03.480 --> 00:02:11.560] It's like having a personal assistant built right into your PC to cover the menial tasks so that you can focus on what matters.
[00:02:11.560 --> 00:02:15.000] That's the power of Dell AI with Intel Inside.
[00:02:15.000 --> 00:02:25.560] With deals on Dell AI PCs like the Dell 16 Plus starting at $749.99, it is the perfect time to refresh your tech and take back your time.
[00:02:25.560 --> 00:02:30.600] Upgrade your AI PC today by visiting dell.com/slash deals.
[00:02:30.600 --> 00:02:33.880] That's dell.com/slash deals.
[00:02:38.680 --> 00:02:44.440] Not everything that's popular is effective, and not everything effective is popular.
[00:02:44.440 --> 00:02:51.960] This episode is for you if you're not afraid to raise eyebrows, do things your own way, and be wildly successful because of it.
[00:02:51.960 --> 00:02:55.560] I'm Jenna Gutcher, your host of the Goldigger podcast.
[00:02:55.560 --> 00:03:02.360] I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.
[00:03:02.360 --> 00:03:10.600] Now I'm running a seven-figure online business that feels even better than it looks all from my house in small town, Minnesota with my family.
[00:03:10.600 --> 00:03:13.480] Here, we value time as our currency.
[00:03:13.480 --> 00:03:20.840] We mix the woo and the work, and we are in the pursuit of building businesses that give us the freedom to live lives that we love.
[00:03:20.840 --> 00:03:26.120] I've always loved turning big goals into reality, and I'm here to help you do the same.
[00:03:26.120 --> 00:03:28.360] This isn't just a peek behind the curtain.
[00:03:28.360 --> 00:03:32.040] Come along with me and my guests as we tear the whole curtain down.
[00:03:32.040 --> 00:03:39.480] Every week, we tackle practical, no-fluff marketing strategies and host honest discussions on what works and what doesn't.
[00:03:39.480 --> 00:03:45.440] Join me and my expert guests for actionable insights to help you grow your dream business with confidence.
[00:03:44.840 --> 00:03:49.600] Pull up a seat and get ready to be challenged, inspired, and empowered.
[00:03:49.920 --> 00:03:53.040] This is the Gold Digger podcast.
[00:03:54.000 --> 00:04:04.720] If you've ever felt a little bit out of place in the business world because you don't want to do things the quote normal way, this episode is going to feel like a breath of fresh air.
[00:04:04.720 --> 00:04:15.360] I am sharing six of my most unpopular opinions and unconventional business practices that have actually helped me build a super sustainable, values-driven business.
[00:04:15.360 --> 00:04:25.200] From resisting the pressure to be on every single social media platform to choosing depth over constant creation to running a very lean but mighty team.
[00:04:25.200 --> 00:04:35.680] These choices might go against the grain, but they've given me freedom, peace, and impact in ways that totally align with how I want to live my life and how I want to do my work.
[00:04:35.680 --> 00:04:46.480] Whether you're new to the Gold Digger podcast or you've been around for a while, I wanted to bring this one back because it still resonates so deeply with how I run my business today and exactly what I stand for.
[00:04:46.480 --> 00:04:54.480] If you've been wondering whether you have to follow the crowd in order to succeed, this is the conversation that will give you full permission to carve your own path.
[00:04:54.480 --> 00:04:56.480] Let's listen in.
[00:04:56.800 --> 00:05:10.000] When I graduated high school, one of my all-time favorite teachers, Miss Martha Vetter, who was my English teacher, gave me this little plaque and she had the most beautiful calligraphy writing.
[00:05:10.000 --> 00:05:14.240] And she wrote that quote about marching to the beat of your own drum.
[00:05:14.240 --> 00:05:16.720] It's always been something that I've done.
[00:05:16.720 --> 00:05:23.600] It was something I was known for even back in high school of just kind of doing things in my own way and unapologetically.
[00:05:23.600 --> 00:05:30.520] And it was crazy because when I was packing up our house to prepare for our move, I found that little plaque and it just made me smile.
[00:05:31.560 --> 00:05:38.920] I've kind of always been someone who does things maybe a little bit differently or maybe a little non-traditionally.
[00:05:39.240 --> 00:05:47.320] And that way of doing life has really helped me move through business in a way that might not be normal.
[00:05:47.320 --> 00:05:53.480] So let's talk about some of these things that I do, some of these unpopular opinions or business practices.
[00:05:53.480 --> 00:05:59.080] So the first one is this: not trying to be on all of the platforms or jumping onto the next new thing.
[00:05:59.080 --> 00:06:04.200] It's really funny because I've been around the internet world long enough to watch things like Vine and Clubhouse.
[00:06:04.200 --> 00:06:06.520] And what was that one live?
[00:06:06.520 --> 00:06:09.560] Oh, Periscope, that live video streaming platform.
[00:06:09.560 --> 00:06:11.240] It came and it went, right?
[00:06:11.240 --> 00:06:12.920] And a lot of times I resist.
[00:06:12.920 --> 00:06:14.360] I don't even join those platforms.
[00:06:14.360 --> 00:06:15.240] I don't jump on them.
[00:06:15.240 --> 00:06:22.440] In fact, my book publisher is very annoyed that I am not present on TikTok or that I'm not prioritizing YouTube.
[00:06:22.440 --> 00:06:25.800] And it's really interesting to me because I love those apps.
[00:06:25.800 --> 00:06:27.000] I think they're great.
[00:06:27.000 --> 00:06:31.800] But I just know that it's not a place where I feel inspired to create.
[00:06:31.800 --> 00:06:36.120] And if I'm not inspired to create in a certain space, it's not going to be work that I love.
[00:06:36.120 --> 00:06:38.920] And it's also not going to be work that I'm consistent with.
[00:06:38.920 --> 00:06:42.680] I genuinely want to be really good at a few things.
[00:06:42.680 --> 00:06:46.680] And I personally know where I've built my loyal audiences.
[00:06:46.680 --> 00:06:50.600] And I also am super conscious of what my bandwidth is.
[00:06:50.600 --> 00:06:59.720] Just yesterday, I got a DM in my inbox and it was like some girl was like, hired this business coach and they're telling me I need to get on TikTok and I need to create YouTube shorts and all these things.
[00:06:59.720 --> 00:07:05.080] But I thought you just said, like, you just do like Instagram and Pinterest and your podcast really well.
[00:07:05.080 --> 00:07:06.040] And that works for you.
[00:07:06.040 --> 00:07:07.480] And that's how you grow your email list.
[00:07:07.480 --> 00:07:08.520] And I was like, okay.
[00:07:08.840 --> 00:07:16.960] And I just wanted to remind her: like, you cannot be in all the places and do it well unless you have a massive amount of support and a massive amount of content.
[00:07:17.280 --> 00:07:25.840] You know, people often try to be in all the places, but they usually end up burning out or doing work that isn't actually tied to a direct result.
[00:07:25.840 --> 00:07:39.520] If you think about it and you think about the fact that every single platform that you're on that you do not own, so it could be Instagram or Pinterest or TikTok or even a podcast, they all have these different algorithms.
[00:07:39.520 --> 00:07:47.680] And if you want to become really masterful, you have to kind of understand what it takes to create and get your work seen and noticed.
[00:07:47.680 --> 00:08:06.320] And as a reminder, we're not in control of those algorithms or those platforms, which is why it is so important that in the process of creating, you're thinking about how you're leveraging these different platforms to get people to a place where you do own and control, which could be a blog or a website or an email list.
[00:08:06.320 --> 00:08:15.360] And so it's interesting and it might be unpopular, but I am just not someone that is going to jump to every single platform and try to master them all.
[00:08:15.360 --> 00:08:16.800] I know that's not going to work for me.
[00:08:16.800 --> 00:08:19.200] And I know that's not where I shine best.
[00:08:19.200 --> 00:08:24.560] And so instead, I've always done things in a way of like, I want to get really masterful.
[00:08:24.560 --> 00:08:26.160] I want to be super intentional.
[00:08:26.160 --> 00:08:27.680] I want to be inspired.
[00:08:27.680 --> 00:08:32.640] I want to have a strategy beyond just beating the algorithm.
[00:08:32.640 --> 00:08:34.880] And that's how I want to show up.
[00:08:34.880 --> 00:08:44.080] And so while, yes, I know that maybe I could have success on TikTok, or maybe I know that I could get subscribers on YouTube right now.
[00:08:44.080 --> 00:08:46.960] I'm not called to create in those places.
[00:08:46.960 --> 00:08:51.520] And I'm not going to jump ship on what has been working and what continues to work for me.
[00:08:51.520 --> 00:08:56.560] And so, maybe this is just your reminder of like, you do not have to show up in all the places.
[00:08:56.560 --> 00:09:09.480] I would way rather have you show up in one or two places with intentionality, with creativity, and with a strategy that guides actual results beyond things like likes and followers.
[00:09:09.480 --> 00:09:12.920] And so, that's unpopular opinion number one.
[00:09:12.920 --> 00:09:19.080] Unpopular belief or business practice number two is that I don't create a million new products every year.
[00:09:19.080 --> 00:09:20.520] You know, it's really interesting.
[00:09:20.520 --> 00:09:26.680] I was at a recent mastermind with my peers and I stood up in the room with all these brilliant people.
[00:09:26.680 --> 00:09:31.000] And one of the things that I shared is that I want to go deep.
[00:09:31.000 --> 00:09:37.240] I don't want to go wide in friendships, in relationships, and also in business.
[00:09:37.240 --> 00:09:45.320] In fact, I am kind of on this mission right now of like, I want to simplify even more, which is saying a lot because I'm narrowing my offers even more.
[00:09:45.320 --> 00:09:50.520] I'm getting crystal clear on what it is that I want to be known for, how I want to make an impact.
[00:09:50.520 --> 00:10:01.080] Like, I have not created a new course in three years because I want to focus on keeping my current courses up to date and fresh and transformative.
[00:10:01.080 --> 00:10:04.840] I do not want to always be on the hamster wheel of making more.
[00:10:04.840 --> 00:10:12.840] I want to make less, but with more intent, more strategy, more optimization, more personalization.
[00:10:13.160 --> 00:10:22.040] Entrepreneurs often can create and launch, and then they just start creating the next thing instead of looking for opportunities to optimize and to impact.
[00:10:22.040 --> 00:10:31.720] I see it all the time too, where people get so obsessed with the actual creation that they don't actually take a minute to say, okay, what worked here?
[00:10:31.720 --> 00:10:32.440] What didn't work?
[00:10:32.440 --> 00:10:33.320] How could I make this better?
[00:10:33.320 --> 00:10:35.480] How could I do this differently next time?
[00:10:35.480 --> 00:10:39.400] And maybe their launch didn't go the way they thought it would.
[00:10:39.400 --> 00:10:44.480] And instead of actually inspecting the launch, they just scrap the product and move on to the next product.
[00:10:44.480 --> 00:10:52.000] When a lot of times people don't even get to experience how incredible your product or your service or your offer is because of the marketing behind it.
[00:10:52.320 --> 00:10:57.520] And so I was asking my team, I was like, what are things that we do that might be different than other businesses?
[00:10:57.520 --> 00:11:01.680] And one of the first things they said was, We're not constantly creating new products.
[00:11:01.680 --> 00:11:04.400] In fact, we rarely create something new.
[00:11:04.400 --> 00:11:13.280] We are constantly looking at how we can create a better flow and invitation to get people to enjoy the actual products.
[00:11:13.280 --> 00:11:18.480] A lot of times the problem is not with the product, it's with the process around that product.
[00:11:18.480 --> 00:11:26.560] And as entrepreneurs and multi-passionate people and creative people, we often forget that we can look at that process and not scrap the product.
[00:11:26.560 --> 00:11:33.040] And so for me this year and for the years past, I am not on a mission to create a bunch of new things.
[00:11:33.040 --> 00:11:35.360] In fact, I will create very few new things.
[00:11:35.360 --> 00:11:42.000] If any, I just want to keep making what I've already got even more epic and awesome and impactful.
[00:11:42.000 --> 00:11:43.920] And so I hope that encourages you.
[00:11:43.920 --> 00:11:46.720] Go deep, don't go wide.
[00:11:46.720 --> 00:11:58.880] Another thing that often surprises people, and it's actually quite hilarious when I share about it, is I have very limited production value in my business.
[00:11:58.880 --> 00:12:00.160] Very limited.
[00:12:00.160 --> 00:12:09.040] For a reference point, I started my business about 12 years ago, and I've never really had like a dedicated office space.
[00:12:09.040 --> 00:12:12.080] I've never had a studio for my podcast.
[00:12:12.080 --> 00:12:20.480] The other day, I was recording a podcast with a guest, and in the email we send out, we tell them, Hey, like it's audio only for the podcast, but they missed that part.
[00:12:20.480 --> 00:12:23.760] So we log on in and get ready to record, and they were shocked.
[00:12:23.760 --> 00:12:25.520] They were shocked that I don't do video.
[00:12:25.520 --> 00:12:27.760] They're like, I've never done it this way before.
[00:12:27.760 --> 00:12:29.440] And let me say it here first.
[00:12:29.640 --> 00:12:33.160] I really actually want to start doing things like video.
[00:12:33.160 --> 00:12:38.600] Like it is something that I would love to do now that I have a quiet office space.
[00:12:38.600 --> 00:12:43.000] But in the six years since I started my podcast, I've never done video interviews.
[00:12:43.000 --> 00:12:46.440] My show has been recorded in closets and cars.
[00:12:46.440 --> 00:12:49.160] Like I don't want to be on video sitting in the front seat of my car.
[00:12:49.160 --> 00:12:56.280] I don't want to be on video sitting in a closet with like boxes that are titled like random crap that I never unpacked from four years ago.
[00:12:56.280 --> 00:13:00.440] And so my show has always just been an audio first show.
[00:13:00.440 --> 00:13:03.480] And I actually just love the simplicity around it.
[00:13:03.480 --> 00:13:05.640] I'm not worried about what I'm wearing.
[00:13:05.640 --> 00:13:07.560] I'm not having to get all dolled up.
[00:13:07.560 --> 00:13:09.320] I'm not worried about what I look like.
[00:13:09.320 --> 00:13:12.760] Like I have realized for me, it is not about the method.
[00:13:12.760 --> 00:13:14.280] It is about the message.
[00:13:14.280 --> 00:13:21.800] And if I get caught up in the method and the production value, I will never create anything because it's never going to look good enough.
[00:13:21.800 --> 00:13:36.760] And it's interesting because I think that when I share about this, I have such conviction in it because I know that I can easily get caught up in the perfection of something to the point where that desire for perfection causes me to procrastinate.
[00:13:36.760 --> 00:13:39.880] And that procrastination just means I'm never going to put anything out there.
[00:13:39.880 --> 00:13:48.120] And so what I love about my podcast and the success that it's seen is that it has come with a very low production value.
[00:13:48.120 --> 00:13:51.400] I do not have a producer sitting on my interviews with me.
[00:13:51.400 --> 00:13:54.760] I have a very minimal podcast set up right now.
[00:13:54.760 --> 00:13:58.600] I literally have a microphone and a phone box that I bought on Amazon.
[00:13:58.600 --> 00:14:03.000] And it has never been about having this perfect production value.
[00:14:03.000 --> 00:14:08.680] I was talking to a friend who, for literal years, she has told me that she wants to have a podcast.
[00:14:08.680 --> 00:14:12.120] However, she wants it to be like a talk show.
[00:14:12.120 --> 00:14:14.240] She wants to have the perfect set.
[00:14:13.960 --> 00:14:16.160] She wants to have camera guys there.
[00:14:14.200 --> 00:14:18.640] She wants to have an audio engineer, all these things.
[00:14:18.720 --> 00:14:19.680] And guess what?
[00:14:19.680 --> 00:14:23.760] She's never once recorded a single episode because of the production value.
[00:14:23.760 --> 00:14:39.280] And so I want to encourage you: if you are someone right now who wants to put things out there, but the production value of it causes you to just not even create, dial it back, go to the absolute basics, and remind yourself that it's not about the method.
[00:14:39.280 --> 00:14:40.160] It's about the message.
[00:14:40.160 --> 00:14:46.240] In fact, something that's interesting is I've had courses that have sold, I've sold thousands of them.
[00:14:46.240 --> 00:14:52.640] I've taught thousands of students online, and never once in my course do you actually see my face.
[00:14:52.640 --> 00:14:53.760] It's not about me.
[00:14:53.760 --> 00:14:56.560] No one needs to watch me sitting in a chair talking.
[00:14:56.560 --> 00:14:57.920] I want to deliver the content.
[00:14:57.920 --> 00:15:01.360] My courses are fluff-free through and through.
[00:15:01.360 --> 00:15:03.520] And when I tell people that, they're like, wait, what?
[00:15:03.520 --> 00:15:06.000] Like, you don't get like a whole team to come into your house.
[00:15:06.000 --> 00:15:07.520] Like, you don't have a whole set.
[00:15:07.520 --> 00:15:08.400] You don't have a script.
[00:15:08.400 --> 00:15:09.440] You don't have a teleprompter.
[00:15:09.440 --> 00:15:11.120] So no, I don't do any of that.
[00:15:11.120 --> 00:15:13.920] Because if I would have done that, I would have never created the course.
[00:15:13.920 --> 00:15:15.520] And it's not about any of that.
[00:15:15.520 --> 00:15:16.320] It's really not.
[00:15:16.320 --> 00:15:21.760] It's about getting people the systems and the content that they need to get the end result.
[00:15:21.760 --> 00:15:30.720] It also has given me this freedom to constantly be updating my courses without requiring an entire team of people to have to come in order to update it.
[00:15:30.720 --> 00:15:36.480] So it's kept everything super simple and streamlined for me, which is something I love about how I create.
[00:15:36.480 --> 00:15:38.400] I've always been this way.
[00:15:38.400 --> 00:15:42.720] And so I have very limited production value through and through.
[00:15:42.720 --> 00:15:49.600] If you want to learn how to do things simply, learn from me because I am the person that is like, keep it simple, stupid.
[00:15:49.600 --> 00:15:56.080] Like, that is how I have created over the last decade and how I continue to create.
[00:15:56.080 --> 00:16:07.400] And while I am excited to maybe explore different opportunities now that I'm actually going to have a quiet office that I can access any time of day, there's a part of me that's like, hey, why change?
[00:16:07.400 --> 00:16:14.280] It's worked this far and it has kept you in your lane of really focusing on the message and not the method.
[00:16:14.280 --> 00:16:16.280] And so I just want to encourage you there.
[00:16:16.280 --> 00:16:18.120] It's not about the production value, baby.
[00:16:18.120 --> 00:16:24.040] Get your content out there and change the world with it as simply as you possibly can.
[00:16:25.640 --> 00:16:31.880] This podcast is brought to you by Mercury, banking that helps entrepreneurs do more with their money.
[00:16:31.880 --> 00:16:36.680] When I first started taking my business seriously, I remember feeling stretched thin.
[00:16:36.680 --> 00:16:41.880] I was juggling invoices, tracking payments, and managing cash flow across different tools.
[00:16:41.880 --> 00:16:45.320] It was messy, and I thought banking had to be that way.
[00:16:45.320 --> 00:16:47.720] That's why I was impressed with Mercury.
[00:16:47.720 --> 00:16:57.400] Unlike traditional banking that feels clunky and outdated, Mercury is designed to make managing money effortless so that you can focus on what actually grows your business.
[00:16:57.400 --> 00:17:05.800] Everything you need is in one intuitive product: banking, cards, spend management, invoicing, and more, all in one place.
[00:17:05.800 --> 00:17:09.160] Plus, Mercury flexes to fit all types of businesses.
[00:17:09.160 --> 00:17:14.600] So, whether you're a funded startup, agency, or e-commerce brand, it can be tailored to you.
[00:17:14.600 --> 00:17:19.640] Visit Mercury.com to join over 200,000 entrepreneurs who use Mercury.
[00:17:19.640 --> 00:17:23.000] Mercury is a financial technology company, not a bank.
[00:17:23.000 --> 00:17:26.360] For important details, check the show notes.
[00:17:27.640 --> 00:17:31.400] You know that sinking feeling when you see your latest campaign report?
[00:17:31.400 --> 00:17:35.320] 87% of your budget went to people who would never buy from you?
[00:17:35.320 --> 00:17:41.000] Random scrollers clicking your business course ad, students engaging with your entrepreneur content.
[00:17:41.000 --> 00:17:46.960] You're perfect ad creative about building sustainable income shown to people who aren't even trying to build a business.
[00:17:44.840 --> 00:17:48.800] That's why LinkedIn ads exist.
[00:17:49.280 --> 00:17:54.480] While other platforms guess who might be interested, LinkedIn knows who your buyers are.
[00:17:54.480 --> 00:17:58.320] Target the exact job titles making purchasing decisions.
[00:17:58.320 --> 00:18:00.960] Reach VPs of marketing at growing companies.
[00:18:00.960 --> 00:18:03.680] Find HR directors at mid-sized firms.
[00:18:03.680 --> 00:18:06.640] Target entrepreneurs ready to invest in their growth.
[00:18:06.640 --> 00:18:09.280] Zero waste, maximum impact.
[00:18:09.280 --> 00:18:17.600] Stop hemorrhaging budget on random audiences and start reaching actual decision makers who can write the checks only with LinkedIn ads.
[00:18:17.600 --> 00:18:24.000] Spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one.
[00:18:24.000 --> 00:18:26.880] Just go to linkedin.com/slash goal.
[00:18:26.880 --> 00:18:30.000] That's linkedin.com/slash G-O-A-L.
[00:18:30.000 --> 00:18:32.480] Terms and conditions apply.
[00:18:32.800 --> 00:18:40.640] Another unpopular opinion belief business practice is that I am not someone who is always striving for more.
[00:18:40.640 --> 00:18:45.600] In fact, I am like on a year of less, and I have been for the last few years.
[00:18:45.600 --> 00:18:47.840] Last year, it was interesting.
[00:18:47.840 --> 00:18:52.400] I did not set these massive targets for myself or for my business to hit.
[00:18:52.400 --> 00:18:55.840] One of my best friends in business, you might know who I'm referring to.
[00:18:55.840 --> 00:19:07.760] We talk daily and it's we always giggle because she could tell me down to the last sale, like where she's at in terms of their goals, their projections, their profits.
[00:19:07.760 --> 00:19:10.240] I could not tell you a damn thing about that.
[00:19:10.240 --> 00:19:13.200] I love it because we balance each other so well.
[00:19:13.200 --> 00:19:20.240] And oftentimes, I'll just giggle because I'm like, I am not someone who sets these really rigid goals.
[00:19:20.240 --> 00:19:23.440] It just, it doesn't inspire me, but it works for her.
[00:19:23.440 --> 00:19:25.360] And I love that for her.
[00:19:25.360 --> 00:19:28.240] You know, last year when I kicked off the year, I was on maternity leave.
[00:19:28.240 --> 00:19:31.720] So I kind of missed that whole like annual planning energy.
[00:19:32.040 --> 00:19:38.680] And what was really interesting is that we kind of moved through the year in a peaceful way, in a way that felt good.
[00:19:38.680 --> 00:19:43.800] I didn't enter the year saying, like, Q1 is this, Q2 is this, Q3 is this, Q4 is this.
[00:19:43.800 --> 00:19:49.160] It was a very like organic approach to the year, and it was exactly what I needed as a mom of two.
[00:19:49.160 --> 00:19:51.960] I didn't know what being a mom of two would be like, right?
[00:19:52.280 --> 00:19:59.640] And so I had given myself kind of this like year of less and this year of like yes, as in like, what is my best yes?
[00:19:59.640 --> 00:20:01.160] And how do I want to move through that?
[00:20:01.160 --> 00:20:05.320] And that might be some of the worst advice I could give some of you out there.
[00:20:05.320 --> 00:20:09.240] Maybe you need that structure, but for me, it was beautiful.
[00:20:09.240 --> 00:20:21.320] And what happened is at the end of the year, I was actually blown away to see what we had accomplished, especially because I had moved through the year in this pretty part-time way.
[00:20:21.320 --> 00:20:24.360] Like I had a three-month maternity leave.
[00:20:24.360 --> 00:20:31.480] I took a month off after my book came out and I kind of took December off in terms of packing for our house.
[00:20:31.480 --> 00:20:34.680] And we did like a little family trip before the big move.
[00:20:34.680 --> 00:20:40.200] And so when I looked at it, I was like, holy cow, like I had over a third of the year off.
[00:20:40.200 --> 00:20:43.000] And yet we accomplished so much.
[00:20:43.320 --> 00:20:48.040] But I was even more proud that like last year was like this kind of peaceful pace.
[00:20:48.040 --> 00:20:51.960] It was this very organic unfolding.
[00:20:51.960 --> 00:20:56.440] And when I asked my team again, like chime in, like, what are some things that we do that's different?
[00:20:56.440 --> 00:21:00.200] Like, I am not someone who is never satisfied.
[00:21:00.200 --> 00:21:03.000] I am not always on this journey of more.
[00:21:03.000 --> 00:21:07.400] I am not constantly competing with myself or others.
[00:21:07.400 --> 00:21:11.800] Like, I am good and it feels so good.
[00:21:12.120 --> 00:21:16.480] And sometimes I question, like, is my ambition broken?
[00:21:16.480 --> 00:21:21.040] Like, did the achiever in me die at some point?
[00:21:21.040 --> 00:21:26.480] But I have learned to like love this feeling of enoughness and peace.
[00:21:26.480 --> 00:21:34.160] And I think that what often accompanies that is this ability to be present for my life, to be awake to my life that is unfolding.
[00:21:34.160 --> 00:21:35.600] And it's just different.
[00:21:35.920 --> 00:21:39.120] And I used to always be someone who wanted more and more and more.
[00:21:39.120 --> 00:21:43.600] And when I look at like what that historically brought me, it was burnout.
[00:21:43.600 --> 00:21:47.920] And I just am in a place in my life where I don't do burnout anymore.
[00:21:47.920 --> 00:21:49.440] I can't afford to do burnout.
[00:21:49.440 --> 00:21:53.200] I can't be burnt out for you, for my business, for my family.
[00:21:53.200 --> 00:21:56.240] So like, I just don't do that anymore.
[00:21:56.240 --> 00:22:02.800] And if we talk about that rat race for more, like what I want more of is peace and ease and presence.
[00:22:02.800 --> 00:22:03.920] That's what I'm after.
[00:22:03.920 --> 00:22:07.120] It's not more things or more money.
[00:22:07.440 --> 00:22:17.280] And so what's really interesting is from a business standpoint, I've intentionally built my life and my business in a way that allows me to not always have to be chasing.
[00:22:17.600 --> 00:22:35.680] And it's just brought this like level of abundance in a way that maybe isn't as impressive in terms of spreadsheets or numbers in a bank account, but it is this feeling that is so invaluable that I wish I could bottle up and give to everyone out there.
[00:22:35.680 --> 00:22:50.240] And so my unpopular belief that I hold is that it's not always about more, that less has unlocked a different sort of life for me, and that I'm not out there competing with anyone or myself and who I was.
[00:22:50.240 --> 00:22:54.960] I am out there just in pursuit of a life that feels good.
[00:22:54.960 --> 00:23:10.280] And so, my business these last few years, specifically, especially as a mom of young kids, is just like this more organic unfolding because I want my business and the way that I approach it to feel good and not just look good or not just produce well.
[00:23:10.280 --> 00:23:21.080] The fourth unpopular opinion, Miss Barbara Walters, is that I do not and have zero desire to have an enormous team.
[00:23:21.080 --> 00:23:24.280] I do not have an enormous team of full-time employees.
[00:23:24.280 --> 00:23:26.200] I will never forget this moment.
[00:23:26.200 --> 00:23:27.480] It was a couple years ago.
[00:23:27.480 --> 00:23:29.160] I was in this really unique place.
[00:23:29.160 --> 00:23:32.600] I was achieving this kind of different level of success.
[00:23:32.600 --> 00:23:36.760] And I was sitting with my friend Russell Brunson, who I adore.
[00:23:36.760 --> 00:23:38.600] He is like my marketing brother.
[00:23:38.600 --> 00:23:41.160] We have this really cool relationship.
[00:23:41.160 --> 00:23:47.400] I remember we're sitting at one of my favorite restaurants in my favorite hotel, and I was eating my favorite pancakes.
[00:23:47.400 --> 00:23:48.440] And him and I were talking.
[00:23:48.440 --> 00:23:49.880] He's like, Tell me about your team.
[00:23:49.880 --> 00:23:51.720] And I was like, oh, you'd never believe this.
[00:23:51.720 --> 00:23:57.000] But we have like four employees, maybe like 10 people total when I look at contractors.
[00:23:57.000 --> 00:23:58.360] And he's like, what?
[00:23:59.000 --> 00:24:03.320] And he was telling me about how he had this, you know, he had this whole call center at one point.
[00:24:03.320 --> 00:24:05.480] Like, he had hundreds of employees.
[00:24:05.480 --> 00:24:08.360] He was like, man, like, I miss those days.
[00:24:08.360 --> 00:24:12.600] I would give anything to like go back to like the simplicity of that.
[00:24:12.600 --> 00:24:13.880] Like, I love that.
[00:24:13.880 --> 00:24:21.240] He's like, there is so much like pressure of like knowing that like you have to pay, like you are responsible for feeding these people and their families.
[00:24:21.240 --> 00:24:26.120] And like, man, like there is so much beauty in the simplicity of how you're doing business.
[00:24:26.120 --> 00:24:31.720] And I will never forget that because it often reminded me of like how the grass is always greener, right?
[00:24:31.720 --> 00:24:39.160] And it's funny because I have a lot of peers in my industry, and they'll tout that they're leading teams of like 60 or 200 employees, and they're proud of that.
[00:24:39.160 --> 00:24:43.960] And I love that for them, but it is not for me.
[00:24:43.960 --> 00:24:47.600] So, my team currently is super small but mighty.
[00:24:47.920 --> 00:24:57.840] We have four employees on payroll, like on salary, and we have about five to six contractors that work on or in the business on a weekly or monthly basis.
[00:24:57.840 --> 00:25:02.240] I honestly do not have any desire within me to create this massive team.
[00:25:02.240 --> 00:25:09.760] In fact, it's like we're kind of looking at some new hires that we're going to be doing because we're kind of shifting some positions around on my team.
[00:25:09.760 --> 00:25:12.640] And there's a part of me that's like, I don't want more people.
[00:25:12.640 --> 00:25:15.760] I don't want more people, but I know it's the next right thing.
[00:25:15.760 --> 00:25:23.840] But, like, what is crazy about my small team is that everyone has been with me for years, for years.
[00:25:24.160 --> 00:25:28.880] So, like, I have people that have been on my team, I think, for like seven or eight years.
[00:25:28.880 --> 00:25:33.280] And then, like, my most recent hire was like three years ago.
[00:25:33.280 --> 00:25:39.040] And so, it's crazy because we have built this like family unit.
[00:25:39.040 --> 00:25:43.680] And being this small and mighty force, it is wild because people are just blown away.
[00:25:43.680 --> 00:25:45.840] Like, we are incredible executors.
[00:25:45.840 --> 00:25:48.480] Our implementation skills are bar none.
[00:25:48.480 --> 00:25:57.440] But the other crazy thing about this is, I have literally not gotten to be with my team in person since 2020.
[00:25:57.760 --> 00:26:06.080] When I look at it, there has always been, you know, obviously the pandemic, then I had a baby, then life was busy, then we're moving, then there's all these things.
[00:26:06.080 --> 00:26:11.200] So, like, it has been forever since we have actually been in a space together.
[00:26:11.200 --> 00:26:18.480] And in the whole history of my team, we have only been in person twice in the whole history of my entire team.
[00:26:18.480 --> 00:26:19.840] So, in a decade.
[00:26:19.840 --> 00:26:21.680] Now, do I want to change that?
[00:26:21.680 --> 00:26:22.960] Absolutely.
[00:26:22.960 --> 00:26:29.960] But I want to give you some confidence that, like, you do not have to have this massive team to run a very successful company.
[00:26:29.440 --> 00:26:35.640] And you also don't have to be in the flesh to do big things.
[00:26:35.960 --> 00:26:38.840] It's so wild because we all work remote.
[00:26:38.840 --> 00:26:40.760] We're spread out all over the country.
[00:26:40.760 --> 00:26:48.520] And the fact that we are able to get so much done while also having so much peace and flexibility in our lives, it astonishes me.
[00:26:48.520 --> 00:26:55.880] Something that's been really cool with my team is that we are a team of women and we have been like walking through life together.
[00:26:55.880 --> 00:27:03.560] So, literally, today on Slack, we were sending pictures of our babies and talking about different child care needs and talking about family and life and all these different things.
[00:27:03.560 --> 00:27:07.320] And it's like we have moved through life in different seasons of life.
[00:27:07.320 --> 00:27:13.160] And honestly, the season of life that a lot of my team is in is that we're in those early child rearing days.
[00:27:13.160 --> 00:27:17.720] Like, we are walking through the thick of raising young children.
[00:27:17.720 --> 00:27:35.320] And so, what's been really interesting is I've really opened up these conversations with my team of like, hey, like, if your needs change or if you need a different level of flexibility or something comes up with childcare, like, how can we move through this in a way that allows the peace that we all desire?
[00:27:35.320 --> 00:27:39.880] One of my team members who's been full-time, about six months ago, we got on the phone.
[00:27:39.880 --> 00:27:41.240] I remember this conversation.
[00:27:41.400 --> 00:27:46.120] She was like, You know, I really love being a mom and I really love the work I do.
[00:27:46.120 --> 00:27:48.200] But, like, the dream would be to go part-time.
[00:27:48.200 --> 00:27:49.800] And I was like, All right, let's dream it up.
[00:27:49.800 --> 00:27:50.600] What does it look like?
[00:27:50.600 --> 00:27:51.640] How do we do it?
[00:27:51.640 --> 00:27:57.080] And now we're actually in this transition of getting her into a part-time position and transitioning her role.
[00:27:57.080 --> 00:28:06.920] Because to me, as a leader, I'm like, if there's a way to keep you and keep you happy and fulfilled and excited about the work you're doing, I'm willing to work with you to make that happen.
[00:28:06.920 --> 00:28:13.800] Another team member who's been on salary was like, Hey, I have this dream of becoming a contractor because I want to, I want to have this vision.
[00:28:13.800 --> 00:28:14.880] I'm like, let's talk about it.
[00:28:14.200 --> 00:28:14.960] Let's talk about it.
[00:28:15.600 --> 00:28:16.400] What does this look like?
[00:28:16.400 --> 00:28:23.600] Like, I, as a boss, like, I want to be there to support my team on this human level, not just on a business level.
[00:28:23.600 --> 00:28:32.080] And so it's wild to me because I'm like, I would not have the capacity or the ability to do that if I had a team of 60 or 100 employees, right?
[00:28:32.400 --> 00:28:33.680] And so it's just beautiful.
[00:28:33.680 --> 00:28:35.440] I adore my team.
[00:28:35.440 --> 00:28:45.520] You know, being with a bunch of my peers in the industry and just kind of hearing some of the struggles that they have with their team, I just feel so fortunate because I genuinely love my team.
[00:28:45.520 --> 00:28:50.000] And like, we bring our best gifts to the table, but we also sign off and live hard.
[00:28:50.000 --> 00:28:51.280] And I just love that about us.
[00:28:51.280 --> 00:28:59.360] And so, you know, what we do running a multi-million dollar company with four employees and about five to six contractors, it's pretty astonishing.
[00:28:59.360 --> 00:29:05.120] And I just want to share this unpopular opinion because I want you to know that it's possible, right?
[00:29:06.720 --> 00:29:09.120] This message is sponsored by Greenlight.
[00:29:09.120 --> 00:29:13.040] My six-year-old woke up this morning asking if she could do chores to earn money.
[00:29:13.040 --> 00:29:13.760] Why?
[00:29:13.760 --> 00:29:18.000] Because she read a fancy Nancy book where Nancy worked to buy fabulous shoes.
[00:29:18.000 --> 00:29:23.440] And suddenly, my daughter wanted to experience the same pride of buying something special with her own money.
[00:29:23.440 --> 00:29:29.520] But here's what hit me: I had no good way to help her actually see and feel her money growing.
[00:29:29.520 --> 00:29:30.880] Cash gets lost.
[00:29:30.880 --> 00:29:36.880] Piggy banks are abstract, and she can't really understand the connection between effort and reward.
[00:29:36.880 --> 00:29:38.960] That's why we started using Greenlight.
[00:29:38.960 --> 00:29:45.680] Greenlight is the easy, convenient way for parents to raise financially smart kids and for families to navigate life together.
[00:29:45.680 --> 00:29:53.360] And maybe that's why millions of parents trust and kids love learning about money on Greenlight, the number one family finance and safety app.
[00:29:53.360 --> 00:29:57.440] Now, when she does chores, I can instantly send her earnings to her cart.
[00:29:57.440 --> 00:30:01.960] She watches her balance grow in real time and feels genuine ownership over her money.
[00:30:02.280 --> 00:30:08.600] And when she's ready for those fabulous shoes, she'll swipe her own card and experience that incredible feeling Nancy had.
[00:30:08.600 --> 00:30:11.240] Don't wait to teach your kids real-world money skills.
[00:30:11.240 --> 00:30:15.720] Start your risk-free Greenlight trial today at greenlight.com/slash gold digger.
[00:30:15.720 --> 00:30:18.840] That's greenlight.com/slash gold digger to get started.
[00:30:18.840 --> 00:30:23.080] Greenlight.com/slash gold digger.
[00:30:23.080 --> 00:30:25.720] Running a business means wearing every hat.
[00:30:25.720 --> 00:30:31.400] Creating content one minute, handling customer service the next, then trying to figure out shipping logistics.
[00:30:31.400 --> 00:30:33.320] It can get overwhelming fast.
[00:30:33.320 --> 00:30:39.480] When you're building your dreams, finding the right tool that not only helps but simplifies everything is a game changer.
[00:30:39.480 --> 00:30:43.160] For millions of businesses, that tool is Shopify.
[00:30:43.800 --> 00:30:52.600] Shopify powers millions of businesses worldwide and 10% of all e-commerce in the U.S., from Gymshark and Mattel to brands just starting out.
[00:30:52.600 --> 00:30:56.920] With hundreds of ready-to-use templates, you can create a store that matches your brand.
[00:30:56.920 --> 00:31:02.680] Shopify's AI tools write product descriptions and even headlines so you can create content faster.
[00:31:02.680 --> 00:31:07.560] Plus, with their built-in email and social tools, it's like having a marketing team in your back pocket.
[00:31:07.560 --> 00:31:13.000] From inventory to shipping to returns, Shopify is the partner every entrepreneur needs.
[00:31:13.000 --> 00:31:15.880] If you're ready to sell, you're ready for Shopify.
[00:31:15.880 --> 00:31:21.240] Turn your business idea into with Shopify on your side.
[00:31:21.240 --> 00:31:27.240] Sign up for your $1 per month trial and start selling today at shopify.com/slash gold digger.
[00:31:27.240 --> 00:31:30.120] Go to shopify.com slash gold digger.
[00:31:30.120 --> 00:31:33.320] Shopify.com slash gold digger.
[00:31:36.200 --> 00:31:43.560] Last February, when the Minnesota winter felt like it would never end, I looked at my family and I said, that's it, we're going south.
[00:31:43.560 --> 00:31:51.680] So we booked a house on Airbnb with a pool, enough space for each of us to actually get good sleep, and all of the little luxuries we didn't have at home.
[00:31:52.000 --> 00:32:02.320] But what really stuck with me wasn't just the house, it was all these thoughtful touches, fresh coffee waiting for us, local restaurant recommendations, even pool towels that actually smelled good.
[00:32:02.320 --> 00:32:06.160] Drew and I kept looking at each other like, how did they think of everything?
[00:32:06.160 --> 00:32:08.880] And that's when I realized this host was a pro.
[00:32:08.880 --> 00:32:14.400] They had clearly figured out how to make people feel genuinely cared for and not just housed.
[00:32:14.400 --> 00:32:19.760] Now, having been a host myself, I understand how much care it takes to create that kind of experience.
[00:32:19.760 --> 00:32:22.800] The thing is, not every host can always be there in person.
[00:32:22.800 --> 00:32:23.920] Life gets busy.
[00:32:23.920 --> 00:32:28.320] Maybe you're traveling, working remotely, or you've got a second property sitting empty.
[00:32:28.320 --> 00:32:32.800] That is why I love that Airbnb offers tools to help make hosting simpler.
[00:32:32.800 --> 00:32:45.440] With their co-host network, you can partner with experienced local co-hosts who manage the details from guest communication to on-the-ground support so that your space and your guests are cared for even when you can't be there.
[00:32:45.440 --> 00:32:49.600] If hosting has ever felt overwhelming, this makes it easier than ever.
[00:32:49.600 --> 00:32:53.680] Find a co-host now at Airbnb.com/slash host.
[00:32:54.000 --> 00:33:02.560] Speaking of possibility, the final unpopular opinion that I have, or maybe business practice, is that I do not keep money a secret from my team.
[00:33:02.560 --> 00:33:05.760] When we launch or sell something, they know every digit.
[00:33:05.760 --> 00:33:07.440] They know how sales are going.
[00:33:07.440 --> 00:33:08.800] They know what the business is bringing in.
[00:33:08.800 --> 00:33:10.960] They know that where we're at financially.
[00:33:10.960 --> 00:33:14.960] I have always been a super open book, and I love that.
[00:33:14.960 --> 00:33:16.000] I love that about myself.
[00:33:16.000 --> 00:33:19.200] In fact, sometimes I'm probably too much of an open book.
[00:33:19.200 --> 00:33:20.480] I was on the plane the other day.
[00:33:20.480 --> 00:33:21.840] I sat next to this random guy.
[00:33:21.840 --> 00:33:22.640] We got to talking.
[00:33:22.640 --> 00:33:27.680] And pretty soon I'm telling him this story about how when we were 25 years old, we drained our bank accounts.
[00:33:27.680 --> 00:33:30.920] And here's what we bought this condo in Hawaii and here's what we did and all these things.
[00:33:30.920 --> 00:33:33.960] And I'm sharing all these details about my life and finances.
[00:33:33.960 --> 00:33:40.360] But you know, to me, that when we have these conversations, we unlock what's possible for people.
[00:33:40.360 --> 00:33:41.880] We give them perspective.
[00:33:41.880 --> 00:33:43.960] We paint the picture in a different way.
[00:33:43.960 --> 00:33:53.640] I'll never forget one of my dearest friends, Amy Porterfield, years ago, she did this podcast episode where she dissected one of her launches on air.
[00:33:53.640 --> 00:33:59.240] And I will never forget that episode because she had done a million-dollar launch.
[00:33:59.240 --> 00:34:00.920] And I remember listening to that.
[00:34:00.920 --> 00:34:07.560] And I was in this place in my business where I was like, you know, a six-figure launch was just mind-blowing to me.
[00:34:07.560 --> 00:34:16.760] The fact that I hadn't even dreamed that seven figures was possible was just a symptom of me not even being exposed to the possibility.
[00:34:16.760 --> 00:34:27.800] And I remember when Amy did that podcast episode, my mind was blown, but the bar was raised, not by like what I needed to achieve, but just knowing what was even possible.
[00:34:27.800 --> 00:34:30.040] It's like the four-minute mile story, right?
[00:34:30.040 --> 00:34:32.760] You've all heard that story where it wasn't even possible.
[00:34:32.760 --> 00:34:37.400] People didn't think it was literally humanly possible to run a four-minute mile, and someone did it.
[00:34:37.400 --> 00:34:42.600] And once people saw that it was possible, all of a sudden, a bunch of people broke that record in the next year.
[00:34:42.600 --> 00:34:56.280] And so I do not believe that keeping money a secret, whether it is in a relationship with your team or even with your peers in the industry, I am very open about sharing numbers because I want to be a possibility painter for people.
[00:34:56.280 --> 00:35:01.640] And I feel like being more transparent when it comes to that can really do that for people.
[00:35:01.640 --> 00:35:07.080] I get in trouble sometimes for that because I love to share those types of details.
[00:35:07.080 --> 00:35:09.960] Sometimes I'm like, oh, I didn't realize that was a taboo thing to say.
[00:35:09.960 --> 00:35:18.000] But to me, it's like, if I can unlock that possibility for someone else, just to know that maybe they can dream a little bit bigger, I will do it all day, every day.
[00:35:18.320 --> 00:35:23.840] I love sharing those details and I love specifically doing it with my team internally.
[00:35:23.840 --> 00:35:29.520] Like literally today, we have in our team Slack a rundown of where we're at in a launch.
[00:35:29.520 --> 00:35:32.160] And I don't want to hide anything about our goals.
[00:35:32.160 --> 00:35:34.160] I also don't hide our expenses.
[00:35:34.160 --> 00:35:39.680] So I want my team to know, like, okay, yeah, you see this really big number, but also here's what it costs us to do this.
[00:35:39.680 --> 00:35:41.200] And here's what this looks like for the business.
[00:35:41.200 --> 00:35:44.000] And here's where we're reinvesting into what we're building.
[00:35:44.000 --> 00:35:46.560] And I just think it's important as a leader to do that.
[00:35:46.560 --> 00:35:49.840] Like, I want my team to buy into the goals and the vision.
[00:35:49.840 --> 00:35:53.760] And if they don't know the outcome, it's really hard for them to get behind it.
[00:35:53.760 --> 00:35:58.880] And I also want them to know what's possible and the role that they're playing in helping us reach those goals.
[00:35:58.880 --> 00:36:06.480] And a couple of things that this has unlocked for us as a team, I love to like give my team random bonuses.
[00:36:06.480 --> 00:36:14.160] I love when I know that maybe like a team member has something going on in their life and I can add a little bit extra to their paycheck to help support it.
[00:36:14.160 --> 00:36:22.080] Or I love when I can dream up ways for my team to collect a commission on something or get a revenue share or a spontaneous bonus.
[00:36:22.080 --> 00:36:26.400] Like if I want this success for me, I also want it for them.
[00:36:26.400 --> 00:36:30.000] And I think that that is just this theme when it comes to team.
[00:36:30.000 --> 00:36:44.160] And so my team was like, we love that you don't keep those things a secret because it really helps them buy into the vision and get excited about the end results and also see how those end results impact them on a personal level.
[00:36:44.160 --> 00:36:50.160] So Barbara Walters, if you asked me my unpopular opinions, those would be it.
[00:36:50.160 --> 00:36:53.360] And obviously, I just, I love those things about myself.
[00:36:53.360 --> 00:36:58.000] I love that that is how I move through life in business and it works for me and it might not work for you.
[00:36:58.000 --> 00:36:59.760] And I think that's awesome too.
[00:37:00.040 --> 00:37:08.360] But I challenge you to think about how you can march to the beat of your own drum and listen to that rhythm of your own heartbeat and follow that.
[00:37:08.360 --> 00:37:22.840] Because when I think about true alignment and excitement when it comes to business, So much of that is based on you doing things in a way that doesn't just look good to the world, but in a way that feels good for you.
[00:37:22.840 --> 00:37:27.080] Thank you so much for listening to another episode of the Gold Digger Podcast.
[00:37:27.080 --> 00:37:32.440] Until next time, keep on digging your biggest goals and I hope you enjoyed today's show.
[00:37:33.080 --> 00:37:36.760] Thanks for pulling up a seat for another episode of the Gold Digger Podcast.
[00:37:36.760 --> 00:37:46.120] I hope today's episode filled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business.
[00:37:46.120 --> 00:37:56.760] If you've enjoyed today's episode, head on over to goldiggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more.
[00:37:56.760 --> 00:38:01.320] And if you haven't yet, make sure you're subscribed so that you never miss a future show.
[00:38:01.320 --> 00:38:04.040] We'll see you next time, Gold Diggers.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:01.440 --> 00:00:05.440] Ever whispered, maybe I could create an online course someday?
[00:00:05.440 --> 00:00:10.240] And then you thought, nope, too overwhelming, too risky, and way too much tech.
[00:00:10.240 --> 00:00:11.840] That's you, I get it.
[00:00:11.840 --> 00:00:18.160] When I started, I had no clue where to begin, no extra hours, and no idea if anyone would buy.
[00:00:18.160 --> 00:00:20.400] Then I met Amy Porterfield.
[00:00:20.400 --> 00:00:27.120] She gave me a clear, doable path, and that someday dream became a profitable, sustainable part of my business.
[00:00:27.120 --> 00:00:31.600] Now I've built multiple online courses that earn while I live my life.
[00:00:31.600 --> 00:00:37.680] That's why I'm so excited to tell you about Course Confident, a live boot camp with Amy herself.
[00:00:37.680 --> 00:00:40.560] Four live trainings with one clear outcome.
[00:00:40.560 --> 00:00:49.360] Nail your profitable course topic, choose your type and price with confidence, and learn how to attract your future students without being glued to your screen.
[00:00:49.360 --> 00:00:52.240] You'll be in a private-driven community that gets it.
[00:00:52.240 --> 00:01:02.000] The doubts, the wins, the why is this so hard moments, the accountability, ideas, and encouragement you need to move from thinking about it to doing it.
[00:01:02.000 --> 00:01:05.360] Join through jennakutcher.com forward slash bootcamp.
[00:01:05.360 --> 00:01:15.120] And when you join, you'll also get my beginner-friendly mini course, The Pinterest Kickstart, which is your quick start guide to growing your audience and email list before you even launch.
[00:01:15.120 --> 00:01:17.920] $27 of value, yours free.
[00:01:17.920 --> 00:01:24.960] If you want more freedom, more alignment, and income you don't have to chase daily, this is your next right step.
[00:01:24.960 --> 00:01:26.720] We start September 11th.
[00:01:26.720 --> 00:01:31.600] Save your spot today at jennakutcher.com forward slash bootcamp.
[00:01:35.440 --> 00:01:38.960] Huge savings on Dell AI PCs are here.
[00:01:38.960 --> 00:01:40.400] And it's a big deal.
[00:01:40.400 --> 00:01:41.120] Why?
[00:01:41.120 --> 00:01:48.080] Because Dell AI PCs with Intel Core ultra-processors are newly designed to help you do more faster.
[00:01:48.080 --> 00:01:50.880] It's pretty amazing what they can do in a day's work.
[00:01:50.880 --> 00:01:58.720] They can generate code, edit images, multitask without leg, draft emails, summarize documents, create live translations.
[00:01:58.720 --> 00:02:03.480] They can even extend your battery life so you never have to worry about forgetting your charger.
[00:02:03.480 --> 00:02:11.560] It's like having a personal assistant built right into your PC to cover the menial tasks so that you can focus on what matters.
[00:02:11.560 --> 00:02:15.000] That's the power of Dell AI with Intel Inside.
[00:02:15.000 --> 00:02:25.560] With deals on Dell AI PCs like the Dell 16 Plus starting at $749.99, it is the perfect time to refresh your tech and take back your time.
[00:02:25.560 --> 00:02:30.600] Upgrade your AI PC today by visiting dell.com/slash deals.
[00:02:30.600 --> 00:02:33.880] That's dell.com/slash deals.
[00:02:38.680 --> 00:02:44.440] Not everything that's popular is effective, and not everything effective is popular.
[00:02:44.440 --> 00:02:51.960] This episode is for you if you're not afraid to raise eyebrows, do things your own way, and be wildly successful because of it.
[00:02:51.960 --> 00:02:55.560] I'm Jenna Gutcher, your host of the Goldigger podcast.
[00:02:55.560 --> 00:03:02.360] I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.
[00:03:02.360 --> 00:03:10.600] Now I'm running a seven-figure online business that feels even better than it looks all from my house in small town, Minnesota with my family.
[00:03:10.600 --> 00:03:13.480] Here, we value time as our currency.
[00:03:13.480 --> 00:03:20.840] We mix the woo and the work, and we are in the pursuit of building businesses that give us the freedom to live lives that we love.
[00:03:20.840 --> 00:03:26.120] I've always loved turning big goals into reality, and I'm here to help you do the same.
[00:03:26.120 --> 00:03:28.360] This isn't just a peek behind the curtain.
[00:03:28.360 --> 00:03:32.040] Come along with me and my guests as we tear the whole curtain down.
[00:03:32.040 --> 00:03:39.480] Every week, we tackle practical, no-fluff marketing strategies and host honest discussions on what works and what doesn't.
[00:03:39.480 --> 00:03:45.440] Join me and my expert guests for actionable insights to help you grow your dream business with confidence.
[00:03:44.840 --> 00:03:49.600] Pull up a seat and get ready to be challenged, inspired, and empowered.
[00:03:49.920 --> 00:03:53.040] This is the Gold Digger podcast.
[00:03:54.000 --> 00:04:04.720] If you've ever felt a little bit out of place in the business world because you don't want to do things the quote normal way, this episode is going to feel like a breath of fresh air.
[00:04:04.720 --> 00:04:15.360] I am sharing six of my most unpopular opinions and unconventional business practices that have actually helped me build a super sustainable, values-driven business.
[00:04:15.360 --> 00:04:25.200] From resisting the pressure to be on every single social media platform to choosing depth over constant creation to running a very lean but mighty team.
[00:04:25.200 --> 00:04:35.680] These choices might go against the grain, but they've given me freedom, peace, and impact in ways that totally align with how I want to live my life and how I want to do my work.
[00:04:35.680 --> 00:04:46.480] Whether you're new to the Gold Digger podcast or you've been around for a while, I wanted to bring this one back because it still resonates so deeply with how I run my business today and exactly what I stand for.
[00:04:46.480 --> 00:04:54.480] If you've been wondering whether you have to follow the crowd in order to succeed, this is the conversation that will give you full permission to carve your own path.
[00:04:54.480 --> 00:04:56.480] Let's listen in.
[00:04:56.800 --> 00:05:10.000] When I graduated high school, one of my all-time favorite teachers, Miss Martha Vetter, who was my English teacher, gave me this little plaque and she had the most beautiful calligraphy writing.
[00:05:10.000 --> 00:05:14.240] And she wrote that quote about marching to the beat of your own drum.
[00:05:14.240 --> 00:05:16.720] It's always been something that I've done.
[00:05:16.720 --> 00:05:23.600] It was something I was known for even back in high school of just kind of doing things in my own way and unapologetically.
[00:05:23.600 --> 00:05:30.520] And it was crazy because when I was packing up our house to prepare for our move, I found that little plaque and it just made me smile.
[00:05:31.560 --> 00:05:38.920] I've kind of always been someone who does things maybe a little bit differently or maybe a little non-traditionally.
[00:05:39.240 --> 00:05:47.320] And that way of doing life has really helped me move through business in a way that might not be normal.
[00:05:47.320 --> 00:05:53.480] So let's talk about some of these things that I do, some of these unpopular opinions or business practices.
[00:05:53.480 --> 00:05:59.080] So the first one is this: not trying to be on all of the platforms or jumping onto the next new thing.
[00:05:59.080 --> 00:06:04.200] It's really funny because I've been around the internet world long enough to watch things like Vine and Clubhouse.
[00:06:04.200 --> 00:06:06.520] And what was that one live?
[00:06:06.520 --> 00:06:09.560] Oh, Periscope, that live video streaming platform.
[00:06:09.560 --> 00:06:11.240] It came and it went, right?
[00:06:11.240 --> 00:06:12.920] And a lot of times I resist.
[00:06:12.920 --> 00:06:14.360] I don't even join those platforms.
[00:06:14.360 --> 00:06:15.240] I don't jump on them.
[00:06:15.240 --> 00:06:22.440] In fact, my book publisher is very annoyed that I am not present on TikTok or that I'm not prioritizing YouTube.
[00:06:22.440 --> 00:06:25.800] And it's really interesting to me because I love those apps.
[00:06:25.800 --> 00:06:27.000] I think they're great.
[00:06:27.000 --> 00:06:31.800] But I just know that it's not a place where I feel inspired to create.
[00:06:31.800 --> 00:06:36.120] And if I'm not inspired to create in a certain space, it's not going to be work that I love.
[00:06:36.120 --> 00:06:38.920] And it's also not going to be work that I'm consistent with.
[00:06:38.920 --> 00:06:42.680] I genuinely want to be really good at a few things.
[00:06:42.680 --> 00:06:46.680] And I personally know where I've built my loyal audiences.
[00:06:46.680 --> 00:06:50.600] And I also am super conscious of what my bandwidth is.
[00:06:50.600 --> 00:06:59.720] Just yesterday, I got a DM in my inbox and it was like some girl was like, hired this business coach and they're telling me I need to get on TikTok and I need to create YouTube shorts and all these things.
[00:06:59.720 --> 00:07:05.080] But I thought you just said, like, you just do like Instagram and Pinterest and your podcast really well.
[00:07:05.080 --> 00:07:06.040] And that works for you.
[00:07:06.040 --> 00:07:07.480] And that's how you grow your email list.
[00:07:07.480 --> 00:07:08.520] And I was like, okay.
[00:07:08.840 --> 00:07:16.960] And I just wanted to remind her: like, you cannot be in all the places and do it well unless you have a massive amount of support and a massive amount of content.
[00:07:17.280 --> 00:07:25.840] You know, people often try to be in all the places, but they usually end up burning out or doing work that isn't actually tied to a direct result.
[00:07:25.840 --> 00:07:39.520] If you think about it and you think about the fact that every single platform that you're on that you do not own, so it could be Instagram or Pinterest or TikTok or even a podcast, they all have these different algorithms.
[00:07:39.520 --> 00:07:47.680] And if you want to become really masterful, you have to kind of understand what it takes to create and get your work seen and noticed.
[00:07:47.680 --> 00:08:06.320] And as a reminder, we're not in control of those algorithms or those platforms, which is why it is so important that in the process of creating, you're thinking about how you're leveraging these different platforms to get people to a place where you do own and control, which could be a blog or a website or an email list.
[00:08:06.320 --> 00:08:15.360] And so it's interesting and it might be unpopular, but I am just not someone that is going to jump to every single platform and try to master them all.
[00:08:15.360 --> 00:08:16.800] I know that's not going to work for me.
[00:08:16.800 --> 00:08:19.200] And I know that's not where I shine best.
[00:08:19.200 --> 00:08:24.560] And so instead, I've always done things in a way of like, I want to get really masterful.
[00:08:24.560 --> 00:08:26.160] I want to be super intentional.
[00:08:26.160 --> 00:08:27.680] I want to be inspired.
[00:08:27.680 --> 00:08:32.640] I want to have a strategy beyond just beating the algorithm.
[00:08:32.640 --> 00:08:34.880] And that's how I want to show up.
[00:08:34.880 --> 00:08:44.080] And so while, yes, I know that maybe I could have success on TikTok, or maybe I know that I could get subscribers on YouTube right now.
[00:08:44.080 --> 00:08:46.960] I'm not called to create in those places.
[00:08:46.960 --> 00:08:51.520] And I'm not going to jump ship on what has been working and what continues to work for me.
[00:08:51.520 --> 00:08:56.560] And so, maybe this is just your reminder of like, you do not have to show up in all the places.
[00:08:56.560 --> 00:09:09.480] I would way rather have you show up in one or two places with intentionality, with creativity, and with a strategy that guides actual results beyond things like likes and followers.
[00:09:09.480 --> 00:09:12.920] And so, that's unpopular opinion number one.
[00:09:12.920 --> 00:09:19.080] Unpopular belief or business practice number two is that I don't create a million new products every year.
[00:09:19.080 --> 00:09:20.520] You know, it's really interesting.
[00:09:20.520 --> 00:09:26.680] I was at a recent mastermind with my peers and I stood up in the room with all these brilliant people.
[00:09:26.680 --> 00:09:31.000] And one of the things that I shared is that I want to go deep.
[00:09:31.000 --> 00:09:37.240] I don't want to go wide in friendships, in relationships, and also in business.
[00:09:37.240 --> 00:09:45.320] In fact, I am kind of on this mission right now of like, I want to simplify even more, which is saying a lot because I'm narrowing my offers even more.
[00:09:45.320 --> 00:09:50.520] I'm getting crystal clear on what it is that I want to be known for, how I want to make an impact.
[00:09:50.520 --> 00:10:01.080] Like, I have not created a new course in three years because I want to focus on keeping my current courses up to date and fresh and transformative.
[00:10:01.080 --> 00:10:04.840] I do not want to always be on the hamster wheel of making more.
[00:10:04.840 --> 00:10:12.840] I want to make less, but with more intent, more strategy, more optimization, more personalization.
[00:10:13.160 --> 00:10:22.040] Entrepreneurs often can create and launch, and then they just start creating the next thing instead of looking for opportunities to optimize and to impact.
[00:10:22.040 --> 00:10:31.720] I see it all the time too, where people get so obsessed with the actual creation that they don't actually take a minute to say, okay, what worked here?
[00:10:31.720 --> 00:10:32.440] What didn't work?
[00:10:32.440 --> 00:10:33.320] How could I make this better?
[00:10:33.320 --> 00:10:35.480] How could I do this differently next time?
[00:10:35.480 --> 00:10:39.400] And maybe their launch didn't go the way they thought it would.
[00:10:39.400 --> 00:10:44.480] And instead of actually inspecting the launch, they just scrap the product and move on to the next product.
[00:10:44.480 --> 00:10:52.000] When a lot of times people don't even get to experience how incredible your product or your service or your offer is because of the marketing behind it.
[00:10:52.320 --> 00:10:57.520] And so I was asking my team, I was like, what are things that we do that might be different than other businesses?
[00:10:57.520 --> 00:11:01.680] And one of the first things they said was, We're not constantly creating new products.
[00:11:01.680 --> 00:11:04.400] In fact, we rarely create something new.
[00:11:04.400 --> 00:11:13.280] We are constantly looking at how we can create a better flow and invitation to get people to enjoy the actual products.
[00:11:13.280 --> 00:11:18.480] A lot of times the problem is not with the product, it's with the process around that product.
[00:11:18.480 --> 00:11:26.560] And as entrepreneurs and multi-passionate people and creative people, we often forget that we can look at that process and not scrap the product.
[00:11:26.560 --> 00:11:33.040] And so for me this year and for the years past, I am not on a mission to create a bunch of new things.
[00:11:33.040 --> 00:11:35.360] In fact, I will create very few new things.
[00:11:35.360 --> 00:11:42.000] If any, I just want to keep making what I've already got even more epic and awesome and impactful.
[00:11:42.000 --> 00:11:43.920] And so I hope that encourages you.
[00:11:43.920 --> 00:11:46.720] Go deep, don't go wide.
[00:11:46.720 --> 00:11:58.880] Another thing that often surprises people, and it's actually quite hilarious when I share about it, is I have very limited production value in my business.
[00:11:58.880 --> 00:12:00.160] Very limited.
[00:12:00.160 --> 00:12:09.040] For a reference point, I started my business about 12 years ago, and I've never really had like a dedicated office space.
[00:12:09.040 --> 00:12:12.080] I've never had a studio for my podcast.
[00:12:12.080 --> 00:12:20.480] The other day, I was recording a podcast with a guest, and in the email we send out, we tell them, Hey, like it's audio only for the podcast, but they missed that part.
[00:12:20.480 --> 00:12:23.760] So we log on in and get ready to record, and they were shocked.
[00:12:23.760 --> 00:12:25.520] They were shocked that I don't do video.
[00:12:25.520 --> 00:12:27.760] They're like, I've never done it this way before.
[00:12:27.760 --> 00:12:29.440] And let me say it here first.
[00:12:29.640 --> 00:12:33.160] I really actually want to start doing things like video.
[00:12:33.160 --> 00:12:38.600] Like it is something that I would love to do now that I have a quiet office space.
[00:12:38.600 --> 00:12:43.000] But in the six years since I started my podcast, I've never done video interviews.
[00:12:43.000 --> 00:12:46.440] My show has been recorded in closets and cars.
[00:12:46.440 --> 00:12:49.160] Like I don't want to be on video sitting in the front seat of my car.
[00:12:49.160 --> 00:12:56.280] I don't want to be on video sitting in a closet with like boxes that are titled like random crap that I never unpacked from four years ago.
[00:12:56.280 --> 00:13:00.440] And so my show has always just been an audio first show.
[00:13:00.440 --> 00:13:03.480] And I actually just love the simplicity around it.
[00:13:03.480 --> 00:13:05.640] I'm not worried about what I'm wearing.
[00:13:05.640 --> 00:13:07.560] I'm not having to get all dolled up.
[00:13:07.560 --> 00:13:09.320] I'm not worried about what I look like.
[00:13:09.320 --> 00:13:12.760] Like I have realized for me, it is not about the method.
[00:13:12.760 --> 00:13:14.280] It is about the message.
[00:13:14.280 --> 00:13:21.800] And if I get caught up in the method and the production value, I will never create anything because it's never going to look good enough.
[00:13:21.800 --> 00:13:36.760] And it's interesting because I think that when I share about this, I have such conviction in it because I know that I can easily get caught up in the perfection of something to the point where that desire for perfection causes me to procrastinate.
[00:13:36.760 --> 00:13:39.880] And that procrastination just means I'm never going to put anything out there.
[00:13:39.880 --> 00:13:48.120] And so what I love about my podcast and the success that it's seen is that it has come with a very low production value.
[00:13:48.120 --> 00:13:51.400] I do not have a producer sitting on my interviews with me.
[00:13:51.400 --> 00:13:54.760] I have a very minimal podcast set up right now.
[00:13:54.760 --> 00:13:58.600] I literally have a microphone and a phone box that I bought on Amazon.
[00:13:58.600 --> 00:14:03.000] And it has never been about having this perfect production value.
[00:14:03.000 --> 00:14:08.680] I was talking to a friend who, for literal years, she has told me that she wants to have a podcast.
[00:14:08.680 --> 00:14:12.120] However, she wants it to be like a talk show.
[00:14:12.120 --> 00:14:14.240] She wants to have the perfect set.
[00:14:13.960 --> 00:14:16.160] She wants to have camera guys there.
[00:14:14.200 --> 00:14:18.640] She wants to have an audio engineer, all these things.
[00:14:18.720 --> 00:14:19.680] And guess what?
[00:14:19.680 --> 00:14:23.760] She's never once recorded a single episode because of the production value.
[00:14:23.760 --> 00:14:39.280] And so I want to encourage you: if you are someone right now who wants to put things out there, but the production value of it causes you to just not even create, dial it back, go to the absolute basics, and remind yourself that it's not about the method.
[00:14:39.280 --> 00:14:40.160] It's about the message.
[00:14:40.160 --> 00:14:46.240] In fact, something that's interesting is I've had courses that have sold, I've sold thousands of them.
[00:14:46.240 --> 00:14:52.640] I've taught thousands of students online, and never once in my course do you actually see my face.
[00:14:52.640 --> 00:14:53.760] It's not about me.
[00:14:53.760 --> 00:14:56.560] No one needs to watch me sitting in a chair talking.
[00:14:56.560 --> 00:14:57.920] I want to deliver the content.
[00:14:57.920 --> 00:15:01.360] My courses are fluff-free through and through.
[00:15:01.360 --> 00:15:03.520] And when I tell people that, they're like, wait, what?
[00:15:03.520 --> 00:15:06.000] Like, you don't get like a whole team to come into your house.
[00:15:06.000 --> 00:15:07.520] Like, you don't have a whole set.
[00:15:07.520 --> 00:15:08.400] You don't have a script.
[00:15:08.400 --> 00:15:09.440] You don't have a teleprompter.
[00:15:09.440 --> 00:15:11.120] So no, I don't do any of that.
[00:15:11.120 --> 00:15:13.920] Because if I would have done that, I would have never created the course.
[00:15:13.920 --> 00:15:15.520] And it's not about any of that.
[00:15:15.520 --> 00:15:16.320] It's really not.
[00:15:16.320 --> 00:15:21.760] It's about getting people the systems and the content that they need to get the end result.
[00:15:21.760 --> 00:15:30.720] It also has given me this freedom to constantly be updating my courses without requiring an entire team of people to have to come in order to update it.
[00:15:30.720 --> 00:15:36.480] So it's kept everything super simple and streamlined for me, which is something I love about how I create.
[00:15:36.480 --> 00:15:38.400] I've always been this way.
[00:15:38.400 --> 00:15:42.720] And so I have very limited production value through and through.
[00:15:42.720 --> 00:15:49.600] If you want to learn how to do things simply, learn from me because I am the person that is like, keep it simple, stupid.
[00:15:49.600 --> 00:15:56.080] Like, that is how I have created over the last decade and how I continue to create.
[00:15:56.080 --> 00:16:07.400] And while I am excited to maybe explore different opportunities now that I'm actually going to have a quiet office that I can access any time of day, there's a part of me that's like, hey, why change?
[00:16:07.400 --> 00:16:14.280] It's worked this far and it has kept you in your lane of really focusing on the message and not the method.
[00:16:14.280 --> 00:16:16.280] And so I just want to encourage you there.
[00:16:16.280 --> 00:16:18.120] It's not about the production value, baby.
[00:16:18.120 --> 00:16:24.040] Get your content out there and change the world with it as simply as you possibly can.
[00:16:25.640 --> 00:16:31.880] This podcast is brought to you by Mercury, banking that helps entrepreneurs do more with their money.
[00:16:31.880 --> 00:16:36.680] When I first started taking my business seriously, I remember feeling stretched thin.
[00:16:36.680 --> 00:16:41.880] I was juggling invoices, tracking payments, and managing cash flow across different tools.
[00:16:41.880 --> 00:16:45.320] It was messy, and I thought banking had to be that way.
[00:16:45.320 --> 00:16:47.720] That's why I was impressed with Mercury.
[00:16:47.720 --> 00:16:57.400] Unlike traditional banking that feels clunky and outdated, Mercury is designed to make managing money effortless so that you can focus on what actually grows your business.
[00:16:57.400 --> 00:17:05.800] Everything you need is in one intuitive product: banking, cards, spend management, invoicing, and more, all in one place.
[00:17:05.800 --> 00:17:09.160] Plus, Mercury flexes to fit all types of businesses.
[00:17:09.160 --> 00:17:14.600] So, whether you're a funded startup, agency, or e-commerce brand, it can be tailored to you.
[00:17:14.600 --> 00:17:19.640] Visit Mercury.com to join over 200,000 entrepreneurs who use Mercury.
[00:17:19.640 --> 00:17:23.000] Mercury is a financial technology company, not a bank.
[00:17:23.000 --> 00:17:26.360] For important details, check the show notes.
[00:17:27.640 --> 00:17:31.400] You know that sinking feeling when you see your latest campaign report?
[00:17:31.400 --> 00:17:35.320] 87% of your budget went to people who would never buy from you?
[00:17:35.320 --> 00:17:41.000] Random scrollers clicking your business course ad, students engaging with your entrepreneur content.
[00:17:41.000 --> 00:17:46.960] You're perfect ad creative about building sustainable income shown to people who aren't even trying to build a business.
[00:17:44.840 --> 00:17:48.800] That's why LinkedIn ads exist.
[00:17:49.280 --> 00:17:54.480] While other platforms guess who might be interested, LinkedIn knows who your buyers are.
[00:17:54.480 --> 00:17:58.320] Target the exact job titles making purchasing decisions.
[00:17:58.320 --> 00:18:00.960] Reach VPs of marketing at growing companies.
[00:18:00.960 --> 00:18:03.680] Find HR directors at mid-sized firms.
[00:18:03.680 --> 00:18:06.640] Target entrepreneurs ready to invest in their growth.
[00:18:06.640 --> 00:18:09.280] Zero waste, maximum impact.
[00:18:09.280 --> 00:18:17.600] Stop hemorrhaging budget on random audiences and start reaching actual decision makers who can write the checks only with LinkedIn ads.
[00:18:17.600 --> 00:18:24.000] Spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one.
[00:18:24.000 --> 00:18:26.880] Just go to linkedin.com/slash goal.
[00:18:26.880 --> 00:18:30.000] That's linkedin.com/slash G-O-A-L.
[00:18:30.000 --> 00:18:32.480] Terms and conditions apply.
[00:18:32.800 --> 00:18:40.640] Another unpopular opinion belief business practice is that I am not someone who is always striving for more.
[00:18:40.640 --> 00:18:45.600] In fact, I am like on a year of less, and I have been for the last few years.
[00:18:45.600 --> 00:18:47.840] Last year, it was interesting.
[00:18:47.840 --> 00:18:52.400] I did not set these massive targets for myself or for my business to hit.
[00:18:52.400 --> 00:18:55.840] One of my best friends in business, you might know who I'm referring to.
[00:18:55.840 --> 00:19:07.760] We talk daily and it's we always giggle because she could tell me down to the last sale, like where she's at in terms of their goals, their projections, their profits.
[00:19:07.760 --> 00:19:10.240] I could not tell you a damn thing about that.
[00:19:10.240 --> 00:19:13.200] I love it because we balance each other so well.
[00:19:13.200 --> 00:19:20.240] And oftentimes, I'll just giggle because I'm like, I am not someone who sets these really rigid goals.
[00:19:20.240 --> 00:19:23.440] It just, it doesn't inspire me, but it works for her.
[00:19:23.440 --> 00:19:25.360] And I love that for her.
[00:19:25.360 --> 00:19:28.240] You know, last year when I kicked off the year, I was on maternity leave.
[00:19:28.240 --> 00:19:31.720] So I kind of missed that whole like annual planning energy.
[00:19:32.040 --> 00:19:38.680] And what was really interesting is that we kind of moved through the year in a peaceful way, in a way that felt good.
[00:19:38.680 --> 00:19:43.800] I didn't enter the year saying, like, Q1 is this, Q2 is this, Q3 is this, Q4 is this.
[00:19:43.800 --> 00:19:49.160] It was a very like organic approach to the year, and it was exactly what I needed as a mom of two.
[00:19:49.160 --> 00:19:51.960] I didn't know what being a mom of two would be like, right?
[00:19:52.280 --> 00:19:59.640] And so I had given myself kind of this like year of less and this year of like yes, as in like, what is my best yes?
[00:19:59.640 --> 00:20:01.160] And how do I want to move through that?
[00:20:01.160 --> 00:20:05.320] And that might be some of the worst advice I could give some of you out there.
[00:20:05.320 --> 00:20:09.240] Maybe you need that structure, but for me, it was beautiful.
[00:20:09.240 --> 00:20:21.320] And what happened is at the end of the year, I was actually blown away to see what we had accomplished, especially because I had moved through the year in this pretty part-time way.
[00:20:21.320 --> 00:20:24.360] Like I had a three-month maternity leave.
[00:20:24.360 --> 00:20:31.480] I took a month off after my book came out and I kind of took December off in terms of packing for our house.
[00:20:31.480 --> 00:20:34.680] And we did like a little family trip before the big move.
[00:20:34.680 --> 00:20:40.200] And so when I looked at it, I was like, holy cow, like I had over a third of the year off.
[00:20:40.200 --> 00:20:43.000] And yet we accomplished so much.
[00:20:43.320 --> 00:20:48.040] But I was even more proud that like last year was like this kind of peaceful pace.
[00:20:48.040 --> 00:20:51.960] It was this very organic unfolding.
[00:20:51.960 --> 00:20:56.440] And when I asked my team again, like chime in, like, what are some things that we do that's different?
[00:20:56.440 --> 00:21:00.200] Like, I am not someone who is never satisfied.
[00:21:00.200 --> 00:21:03.000] I am not always on this journey of more.
[00:21:03.000 --> 00:21:07.400] I am not constantly competing with myself or others.
[00:21:07.400 --> 00:21:11.800] Like, I am good and it feels so good.
[00:21:12.120 --> 00:21:16.480] And sometimes I question, like, is my ambition broken?
[00:21:16.480 --> 00:21:21.040] Like, did the achiever in me die at some point?
[00:21:21.040 --> 00:21:26.480] But I have learned to like love this feeling of enoughness and peace.
[00:21:26.480 --> 00:21:34.160] And I think that what often accompanies that is this ability to be present for my life, to be awake to my life that is unfolding.
[00:21:34.160 --> 00:21:35.600] And it's just different.
[00:21:35.920 --> 00:21:39.120] And I used to always be someone who wanted more and more and more.
[00:21:39.120 --> 00:21:43.600] And when I look at like what that historically brought me, it was burnout.
[00:21:43.600 --> 00:21:47.920] And I just am in a place in my life where I don't do burnout anymore.
[00:21:47.920 --> 00:21:49.440] I can't afford to do burnout.
[00:21:49.440 --> 00:21:53.200] I can't be burnt out for you, for my business, for my family.
[00:21:53.200 --> 00:21:56.240] So like, I just don't do that anymore.
[00:21:56.240 --> 00:22:02.800] And if we talk about that rat race for more, like what I want more of is peace and ease and presence.
[00:22:02.800 --> 00:22:03.920] That's what I'm after.
[00:22:03.920 --> 00:22:07.120] It's not more things or more money.
[00:22:07.440 --> 00:22:17.280] And so what's really interesting is from a business standpoint, I've intentionally built my life and my business in a way that allows me to not always have to be chasing.
[00:22:17.600 --> 00:22:35.680] And it's just brought this like level of abundance in a way that maybe isn't as impressive in terms of spreadsheets or numbers in a bank account, but it is this feeling that is so invaluable that I wish I could bottle up and give to everyone out there.
[00:22:35.680 --> 00:22:50.240] And so my unpopular belief that I hold is that it's not always about more, that less has unlocked a different sort of life for me, and that I'm not out there competing with anyone or myself and who I was.
[00:22:50.240 --> 00:22:54.960] I am out there just in pursuit of a life that feels good.
[00:22:54.960 --> 00:23:10.280] And so, my business these last few years, specifically, especially as a mom of young kids, is just like this more organic unfolding because I want my business and the way that I approach it to feel good and not just look good or not just produce well.
[00:23:10.280 --> 00:23:21.080] The fourth unpopular opinion, Miss Barbara Walters, is that I do not and have zero desire to have an enormous team.
[00:23:21.080 --> 00:23:24.280] I do not have an enormous team of full-time employees.
[00:23:24.280 --> 00:23:26.200] I will never forget this moment.
[00:23:26.200 --> 00:23:27.480] It was a couple years ago.
[00:23:27.480 --> 00:23:29.160] I was in this really unique place.
[00:23:29.160 --> 00:23:32.600] I was achieving this kind of different level of success.
[00:23:32.600 --> 00:23:36.760] And I was sitting with my friend Russell Brunson, who I adore.
[00:23:36.760 --> 00:23:38.600] He is like my marketing brother.
[00:23:38.600 --> 00:23:41.160] We have this really cool relationship.
[00:23:41.160 --> 00:23:47.400] I remember we're sitting at one of my favorite restaurants in my favorite hotel, and I was eating my favorite pancakes.
[00:23:47.400 --> 00:23:48.440] And him and I were talking.
[00:23:48.440 --> 00:23:49.880] He's like, Tell me about your team.
[00:23:49.880 --> 00:23:51.720] And I was like, oh, you'd never believe this.
[00:23:51.720 --> 00:23:57.000] But we have like four employees, maybe like 10 people total when I look at contractors.
[00:23:57.000 --> 00:23:58.360] And he's like, what?
[00:23:59.000 --> 00:24:03.320] And he was telling me about how he had this, you know, he had this whole call center at one point.
[00:24:03.320 --> 00:24:05.480] Like, he had hundreds of employees.
[00:24:05.480 --> 00:24:08.360] He was like, man, like, I miss those days.
[00:24:08.360 --> 00:24:12.600] I would give anything to like go back to like the simplicity of that.
[00:24:12.600 --> 00:24:13.880] Like, I love that.
[00:24:13.880 --> 00:24:21.240] He's like, there is so much like pressure of like knowing that like you have to pay, like you are responsible for feeding these people and their families.
[00:24:21.240 --> 00:24:26.120] And like, man, like there is so much beauty in the simplicity of how you're doing business.
[00:24:26.120 --> 00:24:31.720] And I will never forget that because it often reminded me of like how the grass is always greener, right?
[00:24:31.720 --> 00:24:39.160] And it's funny because I have a lot of peers in my industry, and they'll tout that they're leading teams of like 60 or 200 employees, and they're proud of that.
[00:24:39.160 --> 00:24:43.960] And I love that for them, but it is not for me.
[00:24:43.960 --> 00:24:47.600] So, my team currently is super small but mighty.
[00:24:47.920 --> 00:24:57.840] We have four employees on payroll, like on salary, and we have about five to six contractors that work on or in the business on a weekly or monthly basis.
[00:24:57.840 --> 00:25:02.240] I honestly do not have any desire within me to create this massive team.
[00:25:02.240 --> 00:25:09.760] In fact, it's like we're kind of looking at some new hires that we're going to be doing because we're kind of shifting some positions around on my team.
[00:25:09.760 --> 00:25:12.640] And there's a part of me that's like, I don't want more people.
[00:25:12.640 --> 00:25:15.760] I don't want more people, but I know it's the next right thing.
[00:25:15.760 --> 00:25:23.840] But, like, what is crazy about my small team is that everyone has been with me for years, for years.
[00:25:24.160 --> 00:25:28.880] So, like, I have people that have been on my team, I think, for like seven or eight years.
[00:25:28.880 --> 00:25:33.280] And then, like, my most recent hire was like three years ago.
[00:25:33.280 --> 00:25:39.040] And so, it's crazy because we have built this like family unit.
[00:25:39.040 --> 00:25:43.680] And being this small and mighty force, it is wild because people are just blown away.
[00:25:43.680 --> 00:25:45.840] Like, we are incredible executors.
[00:25:45.840 --> 00:25:48.480] Our implementation skills are bar none.
[00:25:48.480 --> 00:25:57.440] But the other crazy thing about this is, I have literally not gotten to be with my team in person since 2020.
[00:25:57.760 --> 00:26:06.080] When I look at it, there has always been, you know, obviously the pandemic, then I had a baby, then life was busy, then we're moving, then there's all these things.
[00:26:06.080 --> 00:26:11.200] So, like, it has been forever since we have actually been in a space together.
[00:26:11.200 --> 00:26:18.480] And in the whole history of my team, we have only been in person twice in the whole history of my entire team.
[00:26:18.480 --> 00:26:19.840] So, in a decade.
[00:26:19.840 --> 00:26:21.680] Now, do I want to change that?
[00:26:21.680 --> 00:26:22.960] Absolutely.
[00:26:22.960 --> 00:26:29.960] But I want to give you some confidence that, like, you do not have to have this massive team to run a very successful company.
[00:26:29.440 --> 00:26:35.640] And you also don't have to be in the flesh to do big things.
[00:26:35.960 --> 00:26:38.840] It's so wild because we all work remote.
[00:26:38.840 --> 00:26:40.760] We're spread out all over the country.
[00:26:40.760 --> 00:26:48.520] And the fact that we are able to get so much done while also having so much peace and flexibility in our lives, it astonishes me.
[00:26:48.520 --> 00:26:55.880] Something that's been really cool with my team is that we are a team of women and we have been like walking through life together.
[00:26:55.880 --> 00:27:03.560] So, literally, today on Slack, we were sending pictures of our babies and talking about different child care needs and talking about family and life and all these different things.
[00:27:03.560 --> 00:27:07.320] And it's like we have moved through life in different seasons of life.
[00:27:07.320 --> 00:27:13.160] And honestly, the season of life that a lot of my team is in is that we're in those early child rearing days.
[00:27:13.160 --> 00:27:17.720] Like, we are walking through the thick of raising young children.
[00:27:17.720 --> 00:27:35.320] And so, what's been really interesting is I've really opened up these conversations with my team of like, hey, like, if your needs change or if you need a different level of flexibility or something comes up with childcare, like, how can we move through this in a way that allows the peace that we all desire?
[00:27:35.320 --> 00:27:39.880] One of my team members who's been full-time, about six months ago, we got on the phone.
[00:27:39.880 --> 00:27:41.240] I remember this conversation.
[00:27:41.400 --> 00:27:46.120] She was like, You know, I really love being a mom and I really love the work I do.
[00:27:46.120 --> 00:27:48.200] But, like, the dream would be to go part-time.
[00:27:48.200 --> 00:27:49.800] And I was like, All right, let's dream it up.
[00:27:49.800 --> 00:27:50.600] What does it look like?
[00:27:50.600 --> 00:27:51.640] How do we do it?
[00:27:51.640 --> 00:27:57.080] And now we're actually in this transition of getting her into a part-time position and transitioning her role.
[00:27:57.080 --> 00:28:06.920] Because to me, as a leader, I'm like, if there's a way to keep you and keep you happy and fulfilled and excited about the work you're doing, I'm willing to work with you to make that happen.
[00:28:06.920 --> 00:28:13.800] Another team member who's been on salary was like, Hey, I have this dream of becoming a contractor because I want to, I want to have this vision.
[00:28:13.800 --> 00:28:14.880] I'm like, let's talk about it.
[00:28:14.200 --> 00:28:14.960] Let's talk about it.
[00:28:15.600 --> 00:28:16.400] What does this look like?
[00:28:16.400 --> 00:28:23.600] Like, I, as a boss, like, I want to be there to support my team on this human level, not just on a business level.
[00:28:23.600 --> 00:28:32.080] And so it's wild to me because I'm like, I would not have the capacity or the ability to do that if I had a team of 60 or 100 employees, right?
[00:28:32.400 --> 00:28:33.680] And so it's just beautiful.
[00:28:33.680 --> 00:28:35.440] I adore my team.
[00:28:35.440 --> 00:28:45.520] You know, being with a bunch of my peers in the industry and just kind of hearing some of the struggles that they have with their team, I just feel so fortunate because I genuinely love my team.
[00:28:45.520 --> 00:28:50.000] And like, we bring our best gifts to the table, but we also sign off and live hard.
[00:28:50.000 --> 00:28:51.280] And I just love that about us.
[00:28:51.280 --> 00:28:59.360] And so, you know, what we do running a multi-million dollar company with four employees and about five to six contractors, it's pretty astonishing.
[00:28:59.360 --> 00:29:05.120] And I just want to share this unpopular opinion because I want you to know that it's possible, right?
[00:29:06.720 --> 00:29:09.120] This message is sponsored by Greenlight.
[00:29:09.120 --> 00:29:13.040] My six-year-old woke up this morning asking if she could do chores to earn money.
[00:29:13.040 --> 00:29:13.760] Why?
[00:29:13.760 --> 00:29:18.000] Because she read a fancy Nancy book where Nancy worked to buy fabulous shoes.
[00:29:18.000 --> 00:29:23.440] And suddenly, my daughter wanted to experience the same pride of buying something special with her own money.
[00:29:23.440 --> 00:29:29.520] But here's what hit me: I had no good way to help her actually see and feel her money growing.
[00:29:29.520 --> 00:29:30.880] Cash gets lost.
[00:29:30.880 --> 00:29:36.880] Piggy banks are abstract, and she can't really understand the connection between effort and reward.
[00:29:36.880 --> 00:29:38.960] That's why we started using Greenlight.
[00:29:38.960 --> 00:29:45.680] Greenlight is the easy, convenient way for parents to raise financially smart kids and for families to navigate life together.
[00:29:45.680 --> 00:29:53.360] And maybe that's why millions of parents trust and kids love learning about money on Greenlight, the number one family finance and safety app.
[00:29:53.360 --> 00:29:57.440] Now, when she does chores, I can instantly send her earnings to her cart.
[00:29:57.440 --> 00:30:01.960] She watches her balance grow in real time and feels genuine ownership over her money.
[00:30:02.280 --> 00:30:08.600] And when she's ready for those fabulous shoes, she'll swipe her own card and experience that incredible feeling Nancy had.
[00:30:08.600 --> 00:30:11.240] Don't wait to teach your kids real-world money skills.
[00:30:11.240 --> 00:30:15.720] Start your risk-free Greenlight trial today at greenlight.com/slash gold digger.
[00:30:15.720 --> 00:30:18.840] That's greenlight.com/slash gold digger to get started.
[00:30:18.840 --> 00:30:23.080] Greenlight.com/slash gold digger.
[00:30:23.080 --> 00:30:25.720] Running a business means wearing every hat.
[00:30:25.720 --> 00:30:31.400] Creating content one minute, handling customer service the next, then trying to figure out shipping logistics.
[00:30:31.400 --> 00:30:33.320] It can get overwhelming fast.
[00:30:33.320 --> 00:30:39.480] When you're building your dreams, finding the right tool that not only helps but simplifies everything is a game changer.
[00:30:39.480 --> 00:30:43.160] For millions of businesses, that tool is Shopify.
[00:30:43.800 --> 00:30:52.600] Shopify powers millions of businesses worldwide and 10% of all e-commerce in the U.S., from Gymshark and Mattel to brands just starting out.
[00:30:52.600 --> 00:30:56.920] With hundreds of ready-to-use templates, you can create a store that matches your brand.
[00:30:56.920 --> 00:31:02.680] Shopify's AI tools write product descriptions and even headlines so you can create content faster.
[00:31:02.680 --> 00:31:07.560] Plus, with their built-in email and social tools, it's like having a marketing team in your back pocket.
[00:31:07.560 --> 00:31:13.000] From inventory to shipping to returns, Shopify is the partner every entrepreneur needs.
[00:31:13.000 --> 00:31:15.880] If you're ready to sell, you're ready for Shopify.
[00:31:15.880 --> 00:31:21.240] Turn your business idea into with Shopify on your side.
[00:31:21.240 --> 00:31:27.240] Sign up for your $1 per month trial and start selling today at shopify.com/slash gold digger.
[00:31:27.240 --> 00:31:30.120] Go to shopify.com slash gold digger.
[00:31:30.120 --> 00:31:33.320] Shopify.com slash gold digger.
[00:31:36.200 --> 00:31:43.560] Last February, when the Minnesota winter felt like it would never end, I looked at my family and I said, that's it, we're going south.
[00:31:43.560 --> 00:31:51.680] So we booked a house on Airbnb with a pool, enough space for each of us to actually get good sleep, and all of the little luxuries we didn't have at home.
[00:31:52.000 --> 00:32:02.320] But what really stuck with me wasn't just the house, it was all these thoughtful touches, fresh coffee waiting for us, local restaurant recommendations, even pool towels that actually smelled good.
[00:32:02.320 --> 00:32:06.160] Drew and I kept looking at each other like, how did they think of everything?
[00:32:06.160 --> 00:32:08.880] And that's when I realized this host was a pro.
[00:32:08.880 --> 00:32:14.400] They had clearly figured out how to make people feel genuinely cared for and not just housed.
[00:32:14.400 --> 00:32:19.760] Now, having been a host myself, I understand how much care it takes to create that kind of experience.
[00:32:19.760 --> 00:32:22.800] The thing is, not every host can always be there in person.
[00:32:22.800 --> 00:32:23.920] Life gets busy.
[00:32:23.920 --> 00:32:28.320] Maybe you're traveling, working remotely, or you've got a second property sitting empty.
[00:32:28.320 --> 00:32:32.800] That is why I love that Airbnb offers tools to help make hosting simpler.
[00:32:32.800 --> 00:32:45.440] With their co-host network, you can partner with experienced local co-hosts who manage the details from guest communication to on-the-ground support so that your space and your guests are cared for even when you can't be there.
[00:32:45.440 --> 00:32:49.600] If hosting has ever felt overwhelming, this makes it easier than ever.
[00:32:49.600 --> 00:32:53.680] Find a co-host now at Airbnb.com/slash host.
[00:32:54.000 --> 00:33:02.560] Speaking of possibility, the final unpopular opinion that I have, or maybe business practice, is that I do not keep money a secret from my team.
[00:33:02.560 --> 00:33:05.760] When we launch or sell something, they know every digit.
[00:33:05.760 --> 00:33:07.440] They know how sales are going.
[00:33:07.440 --> 00:33:08.800] They know what the business is bringing in.
[00:33:08.800 --> 00:33:10.960] They know that where we're at financially.
[00:33:10.960 --> 00:33:14.960] I have always been a super open book, and I love that.
[00:33:14.960 --> 00:33:16.000] I love that about myself.
[00:33:16.000 --> 00:33:19.200] In fact, sometimes I'm probably too much of an open book.
[00:33:19.200 --> 00:33:20.480] I was on the plane the other day.
[00:33:20.480 --> 00:33:21.840] I sat next to this random guy.
[00:33:21.840 --> 00:33:22.640] We got to talking.
[00:33:22.640 --> 00:33:27.680] And pretty soon I'm telling him this story about how when we were 25 years old, we drained our bank accounts.
[00:33:27.680 --> 00:33:30.920] And here's what we bought this condo in Hawaii and here's what we did and all these things.
[00:33:30.920 --> 00:33:33.960] And I'm sharing all these details about my life and finances.
[00:33:33.960 --> 00:33:40.360] But you know, to me, that when we have these conversations, we unlock what's possible for people.
[00:33:40.360 --> 00:33:41.880] We give them perspective.
[00:33:41.880 --> 00:33:43.960] We paint the picture in a different way.
[00:33:43.960 --> 00:33:53.640] I'll never forget one of my dearest friends, Amy Porterfield, years ago, she did this podcast episode where she dissected one of her launches on air.
[00:33:53.640 --> 00:33:59.240] And I will never forget that episode because she had done a million-dollar launch.
[00:33:59.240 --> 00:34:00.920] And I remember listening to that.
[00:34:00.920 --> 00:34:07.560] And I was in this place in my business where I was like, you know, a six-figure launch was just mind-blowing to me.
[00:34:07.560 --> 00:34:16.760] The fact that I hadn't even dreamed that seven figures was possible was just a symptom of me not even being exposed to the possibility.
[00:34:16.760 --> 00:34:27.800] And I remember when Amy did that podcast episode, my mind was blown, but the bar was raised, not by like what I needed to achieve, but just knowing what was even possible.
[00:34:27.800 --> 00:34:30.040] It's like the four-minute mile story, right?
[00:34:30.040 --> 00:34:32.760] You've all heard that story where it wasn't even possible.
[00:34:32.760 --> 00:34:37.400] People didn't think it was literally humanly possible to run a four-minute mile, and someone did it.
[00:34:37.400 --> 00:34:42.600] And once people saw that it was possible, all of a sudden, a bunch of people broke that record in the next year.
[00:34:42.600 --> 00:34:56.280] And so I do not believe that keeping money a secret, whether it is in a relationship with your team or even with your peers in the industry, I am very open about sharing numbers because I want to be a possibility painter for people.
[00:34:56.280 --> 00:35:01.640] And I feel like being more transparent when it comes to that can really do that for people.
[00:35:01.640 --> 00:35:07.080] I get in trouble sometimes for that because I love to share those types of details.
[00:35:07.080 --> 00:35:09.960] Sometimes I'm like, oh, I didn't realize that was a taboo thing to say.
[00:35:09.960 --> 00:35:18.000] But to me, it's like, if I can unlock that possibility for someone else, just to know that maybe they can dream a little bit bigger, I will do it all day, every day.
[00:35:18.320 --> 00:35:23.840] I love sharing those details and I love specifically doing it with my team internally.
[00:35:23.840 --> 00:35:29.520] Like literally today, we have in our team Slack a rundown of where we're at in a launch.
[00:35:29.520 --> 00:35:32.160] And I don't want to hide anything about our goals.
[00:35:32.160 --> 00:35:34.160] I also don't hide our expenses.
[00:35:34.160 --> 00:35:39.680] So I want my team to know, like, okay, yeah, you see this really big number, but also here's what it costs us to do this.
[00:35:39.680 --> 00:35:41.200] And here's what this looks like for the business.
[00:35:41.200 --> 00:35:44.000] And here's where we're reinvesting into what we're building.
[00:35:44.000 --> 00:35:46.560] And I just think it's important as a leader to do that.
[00:35:46.560 --> 00:35:49.840] Like, I want my team to buy into the goals and the vision.
[00:35:49.840 --> 00:35:53.760] And if they don't know the outcome, it's really hard for them to get behind it.
[00:35:53.760 --> 00:35:58.880] And I also want them to know what's possible and the role that they're playing in helping us reach those goals.
[00:35:58.880 --> 00:36:06.480] And a couple of things that this has unlocked for us as a team, I love to like give my team random bonuses.
[00:36:06.480 --> 00:36:14.160] I love when I know that maybe like a team member has something going on in their life and I can add a little bit extra to their paycheck to help support it.
[00:36:14.160 --> 00:36:22.080] Or I love when I can dream up ways for my team to collect a commission on something or get a revenue share or a spontaneous bonus.
[00:36:22.080 --> 00:36:26.400] Like if I want this success for me, I also want it for them.
[00:36:26.400 --> 00:36:30.000] And I think that that is just this theme when it comes to team.
[00:36:30.000 --> 00:36:44.160] And so my team was like, we love that you don't keep those things a secret because it really helps them buy into the vision and get excited about the end results and also see how those end results impact them on a personal level.
[00:36:44.160 --> 00:36:50.160] So Barbara Walters, if you asked me my unpopular opinions, those would be it.
[00:36:50.160 --> 00:36:53.360] And obviously, I just, I love those things about myself.
[00:36:53.360 --> 00:36:58.000] I love that that is how I move through life in business and it works for me and it might not work for you.
[00:36:58.000 --> 00:36:59.760] And I think that's awesome too.
[00:37:00.040 --> 00:37:08.360] But I challenge you to think about how you can march to the beat of your own drum and listen to that rhythm of your own heartbeat and follow that.
[00:37:08.360 --> 00:37:22.840] Because when I think about true alignment and excitement when it comes to business, So much of that is based on you doing things in a way that doesn't just look good to the world, but in a way that feels good for you.
[00:37:22.840 --> 00:37:27.080] Thank you so much for listening to another episode of the Gold Digger Podcast.
[00:37:27.080 --> 00:37:32.440] Until next time, keep on digging your biggest goals and I hope you enjoyed today's show.
[00:37:33.080 --> 00:37:36.760] Thanks for pulling up a seat for another episode of the Gold Digger Podcast.
[00:37:36.760 --> 00:37:46.120] I hope today's episode filled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business.
[00:37:46.120 --> 00:37:56.760] If you've enjoyed today's episode, head on over to goldiggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more.
[00:37:56.760 --> 00:38:01.320] And if you haven't yet, make sure you're subscribed so that you never miss a future show.
[00:38:01.320 --> 00:38:04.040] We'll see you next time, Gold Diggers.