896: Pinterest Myths That Are Sabotaging Your Strategy (And What to Do Instead)

Key Takeaways Copied to clipboard!

• Pinterest is a search engine, not a social media platform, requiring SEO-optimized tactics rather than trending social media strategies.  Copied to clipboard!
• Pinterest thrives on volume and variety, where each piece of content can be repurposed into multiple pins, and fresh pins (new visuals or copy) can revive old content for long-term traffic.  Copied to clipboard!
• Pinterest is a powerful tool for business growth because it prioritizes quality and relevance over follower count, making it accessible for new creators to gain visibility and drive conversions.  Copied to clipboard!

Segments Expand All Collapse All

Pinterest as a Search Engine

Copied to clipboard!

(00:06:34)

• Key Takeaway: Pinterest functions as a visual search engine, similar to Google, prioritizing search engine optimization (SEO) over social media trends for discoverability.
• Summary: This segment debunks the myth that Pinterest is just another social media platform, explaining that it’s a search engine where users actively look for solutions and inspiration, making SEO crucial for visibility.

Volume and Variety for Success

Copied to clipboard!

(00:10:29)

• Key Takeaway: Pinterest success relies on volume and variety of pins, where each piece of content can be transformed into multiple pins with different visuals and headlines to reach diverse audiences.
• Summary: The discussion highlights that pinning only once is ineffective, emphasizing the need to create numerous pins from existing content to maximize reach and engagement over time, with pins having a long shelf life.

Fresh Content Strategy

Copied to clipboard!

(00:14:09)

• Key Takeaway: Pinterest defines ‘fresh content’ as a new visual or copy, not necessarily new ideas, allowing creators to repurpose existing content with new pin designs to gain traction.
• Summary: This segment clarifies that ‘fresh content’ on Pinterest means a new pin image or text, even if it links to older, relevant content, enabling creators to leverage their existing assets without constant new content creation.

Pinterest for Business Growth

Copied to clipboard!

(00:26:15)

• Key Takeaway: Pinterest does not prioritize follower count, making it an ideal platform for new creators to gain visibility and drive traffic and conversions through quality and relevance.
• Summary: This part addresses the myth that a large audience is necessary for Pinterest success, explaining that the platform’s search engine nature means quality content and SEO are more important than follower numbers, allowing even new accounts to rank and convert.