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[00:00:01.440 --> 00:00:05.440] Ever whispered, maybe I could create an online course someday?
[00:00:05.440 --> 00:00:10.240] And then you thought, nope, too overwhelming, too risky, and way too much tech.
[00:00:10.240 --> 00:00:11.840] That's you, I get it.
[00:00:11.840 --> 00:00:18.160] When I started, I had no clue where to begin, no extra hours, and no idea if anyone would buy.
[00:00:18.160 --> 00:00:20.400] Then I met Amy Porterfield.
[00:00:20.400 --> 00:00:27.120] She gave me a clear, doable path, and that someday dream became a profitable, sustainable part of my business.
[00:00:27.120 --> 00:00:31.600] Now I've built multiple online courses that earn while I live my life.
[00:00:31.600 --> 00:00:37.680] That's why I'm so excited to tell you about Course Confident, a live boot camp with Amy herself.
[00:00:37.680 --> 00:00:40.560] Four live trainings with one clear outcome.
[00:00:40.560 --> 00:00:49.360] Nail your profitable course topic, choose your type and price with confidence, and learn how to attract your future students without being glued to your screen.
[00:00:49.360 --> 00:00:52.240] You'll be in a private-driven community that gets it.
[00:00:52.240 --> 00:01:02.000] The doubts, the wins, the why is this so hard moments, the accountability, ideas, and encouragement you need to move from thinking about it to doing it.
[00:01:02.000 --> 00:01:05.360] Join through jennakutcher.com forward slash bootcamp.
[00:01:05.360 --> 00:01:15.120] And when you join, you'll also get my beginner-friendly mini course, The Pinterest Kickstart, which is your quick start guide to growing your audience and email list before you even launch.
[00:01:15.120 --> 00:01:17.920] $27 of value, yours free.
[00:01:17.920 --> 00:01:24.960] If you want more freedom, more alignment, and income you don't have to chase daily, this is your next right step.
[00:01:24.960 --> 00:01:26.720] We start September 11th.
[00:01:26.720 --> 00:01:31.600] Save your spot today at jennakutcher.com forward slash bootcamp.
[00:01:35.440 --> 00:01:38.960] Huge savings on Dell AI PCs are here.
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[00:01:50.880 --> 00:01:58.720] They can generate code, edit images, multitask without leg, draft emails, summarize documents, create live translations.
[00:01:58.720 --> 00:02:03.480] They can even extend your battery life so you never have to worry about forgetting your charger.
[00:02:03.480 --> 00:02:11.560] It's like having a personal assistant built right into your PC to cover the menial tasks so that you can focus on what matters.
[00:02:11.560 --> 00:02:15.000] That's the power of Dell AI with Intel Inside.
[00:02:15.000 --> 00:02:25.560] With deals on Dell AI PCs like the Dell 16 Plus starting at $749.99, it is the perfect time to refresh your tech and take back your time.
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[00:02:30.600 --> 00:02:33.640] That's dell.com/slash deals.
[00:02:38.440 --> 00:02:42.200] I know you're in a stage of life where you're just like juggling like, is it worth it?
[00:02:42.200 --> 00:02:44.920] And so figure out what will make it worth it.
[00:02:44.920 --> 00:02:45.400] Right.
[00:02:45.400 --> 00:02:57.720] But I will argue until I'm blue in the face that an hour spent recording a podcast versus an hour spent creating a reel will 1,000 times always be worth it, in my opinion.
[00:02:58.360 --> 00:03:01.960] I'm Jenna Gutcher, your host of the Goldigger Podcast.
[00:03:01.960 --> 00:03:08.760] I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.
[00:03:08.760 --> 00:03:16.920] Now I'm running a seven-figure online business that feels even better than it looks all from my house in small town Minnesota with my family.
[00:03:16.920 --> 00:03:19.880] Here, we value time as our currency.
[00:03:19.880 --> 00:03:27.240] We mix the woo and the work, and we are in the pursuit of building businesses that give us the freedom to live lives that we love.
[00:03:27.240 --> 00:03:32.440] I've always loved turning big goals into reality, and I'm here to help you do the same.
[00:03:32.440 --> 00:03:34.760] This isn't just a peek behind the curtain.
[00:03:34.760 --> 00:03:38.440] Come along with me and my guests as we tear the whole curtain down.
[00:03:38.440 --> 00:03:45.840] Every week, we tackle practical, no-fluff marketing strategies and host honest discussions on what works and what doesn't.
[00:03:44.840 --> 00:03:51.520] Join me and my expert guests for actionable insights to help you grow your dream business with confidence.
[00:03:51.840 --> 00:03:56.320] Pull up a seat and get ready to be challenged, inspired, and empowered.
[00:03:56.320 --> 00:03:59.440] This is the Gold Digger podcast.
[00:04:00.320 --> 00:04:11.120] What if the secret to growing your podcast, like getting more listeners, more engagement, and more traction, wasn't about going viral, but about being strategic, intentional, and just a little bit scrappy?
[00:04:11.120 --> 00:04:21.200] Today's coaching episode is such a treat because we're answering the real questions so many podcasters are asking, especially the ones juggling businesses, family, and everything in between.
[00:04:21.200 --> 00:04:22.800] Meet Megan Kennedy.
[00:04:22.800 --> 00:04:29.040] She is a Gold Digger listener and a wellness entrepreneur, a holistic nutritionist, and a mom of three boys.
[00:04:29.040 --> 00:04:40.240] She is the founder of many different businesses, including the natural vibe wellness market, the vibe smoothie bar, the well room, and somehow she's also the host of a podcast called Wellness Uncomplicated.
[00:04:40.240 --> 00:04:46.880] Megan came to me with a powerhouse list of questions like what actually helped people find the Goldigger podcast in the early days?
[00:04:46.880 --> 00:04:51.600] And if I only had a few hours a week, what would actually be worth focusing on?
[00:04:51.600 --> 00:04:56.400] And should your face and story be front and center or should you let your business lead the way?
[00:04:56.400 --> 00:05:07.120] Whether you are just starting out or feeling stuck in the noise, this conversation is packed with clarity, strategy, and heart, all tailored to help you grow your show in a way that actually feels doable.
[00:05:07.120 --> 00:05:14.240] And hey, if this episode has you thinking maybe it's time that I finally start my podcast, I've got something for you.
[00:05:14.240 --> 00:05:19.440] It's my free class, Podcasting 101: How to Start, Record, and Profit from Your Show.
[00:05:19.440 --> 00:05:26.720] It'll walk you through the exact steps I used to launch and grow Goldigger and the steps that thousands of podcasters have used.
[00:05:26.720 --> 00:05:32.840] You're going to learn this system, and you can register right now for free at freepodcastclass.com.
[00:05:29.840 --> 00:05:34.840] That link is also waiting for you in the show notes.
[00:05:35.080 --> 00:05:41.240] Go check out that free masterclass, all about podcasting, where we cover a lot of the things I'm talking to Megan about today.
[00:05:41.240 --> 00:05:42.760] All right, let's get into it.
[00:05:42.760 --> 00:05:46.440] Megan Kennedy, welcome to the Gold Digger podcast.
[00:05:47.080 --> 00:05:51.800] All right, we are having another coaching conversation today.
[00:05:51.800 --> 00:05:53.640] Megan, welcome to the podcast.
[00:05:53.640 --> 00:05:54.680] Thank you for having me.
[00:05:54.680 --> 00:05:56.280] I'm so excited.
[00:05:56.280 --> 00:06:01.160] Yes, okay, so set the stage for me and also for our listeners.
[00:06:01.160 --> 00:06:02.040] Where are you at?
[00:06:02.040 --> 00:06:03.080] What are you working on?
[00:06:03.080 --> 00:06:04.840] And then we'll dive into your questions.
[00:06:04.840 --> 00:06:07.160] Okay, so I am from St.
[00:06:07.240 --> 00:06:09.480] John's, Newfoundland, Canada.
[00:06:09.480 --> 00:06:15.960] And my journey into my wellness podcast basically starts when I'm in high school.
[00:06:15.960 --> 00:06:19.400] And I'll give the reader's digest version, but it kind of sets things up.
[00:06:19.400 --> 00:06:28.600] So, my parents had just gone through a divorce, and my mom was back in the job force and came across an interview for a health food store.
[00:06:28.600 --> 00:06:42.440] So, she went down for the interview, found out the store was for sale, and ended up taking all of her savings and purchasing this health food store back in 1999 in this small town of 15,000 people.
[00:06:42.440 --> 00:06:45.000] People thought she was absolutely crazy.
[00:06:45.320 --> 00:06:48.360] And she calls me up at school and says, Do you want a job?
[00:06:48.360 --> 00:06:49.400] And I said, Yes.
[00:06:49.400 --> 00:06:56.840] So, I came on down to the store, we learned together, I fell in love with wellness, and also had another passion for acting.
[00:06:56.840 --> 00:07:04.360] So, went away, did that in musical theater school, landed a job in Tokyo, Disney, worked as a princess, was super fun.
[00:07:04.360 --> 00:07:08.360] Stayed in Japan for about five years, and then the earthquake tsunami happened.
[00:07:08.360 --> 00:07:11.560] So, headed back to Newfoundland after that.
[00:07:11.560 --> 00:07:20.000] And at first, I thought I was gonna go into journalism, had a job lined up, but that fell through, and started to do some real life soul searching.
[00:07:20.320 --> 00:07:31.760] So a friend of mine said, when you're in a bookstore at a magazine rack, back when magazines were popular, she said, what section are you most drawn to?
[00:07:31.760 --> 00:07:34.320] And for me, it was obviously health and wellness.
[00:07:34.320 --> 00:07:36.640] It was a passion I've had forever.
[00:07:36.960 --> 00:07:42.560] So I called my mom up at the time and I said, hey, do you want to open up another store together here in St.
[00:07:42.560 --> 00:07:43.680] John's?
[00:07:43.680 --> 00:07:44.960] And she said, yes.
[00:07:44.960 --> 00:07:47.040] So we opened up the store.
[00:07:47.200 --> 00:07:49.200] Year later, my husband came on board.
[00:07:49.200 --> 00:07:50.800] We started having some kids.
[00:07:50.800 --> 00:07:53.040] I finished my holistic nutritionist.
[00:07:53.360 --> 00:07:59.040] And then I decided in 2020 to start a podcast after listening to you for years.
[00:07:59.040 --> 00:08:07.040] I think I was there from like pretty much day one and started this podcast in 2020, January 2020.
[00:08:07.040 --> 00:08:09.840] Then, of course, some life happened.
[00:08:09.840 --> 00:08:15.920] I got to episode five or six, ended up having a miscarriage, and then COVID hit.
[00:08:15.920 --> 00:08:18.800] So it was like all of this happened at once.
[00:08:18.880 --> 00:08:23.760] Had to step back into my business more on the floor full time.
[00:08:23.760 --> 00:08:26.160] And with a young child, something just had to give.
[00:08:26.160 --> 00:08:31.840] So the podcast unfortunately had to get pushed to the side, although very much in my heart.
[00:08:31.840 --> 00:08:36.960] Life kept happening, took over some more businesses and had a few more kids.
[00:08:36.960 --> 00:08:42.400] And in 2025, I made the decision to meet with this beautiful business coach.
[00:08:42.400 --> 00:08:44.480] And she was helping me grow my businesses.
[00:08:44.480 --> 00:08:52.960] And I think she could sense that I still had this podcast very much on my heart and wanting to share all of this wonderful information with people.
[00:08:52.960 --> 00:08:55.440] So she helped me get started again.
[00:08:55.440 --> 00:08:59.040] And originally, it was going to be called Wellness with Meg.
[00:08:59.040 --> 00:09:06.440] And right before I was about to launch, I just had this like epiphany moment where I was so fed up by all the information online.
[00:09:06.760 --> 00:09:09.720] We're like, you go on one day and it's like eggs are healthy.
[00:09:09.720 --> 00:09:12.360] And then you go on next, it's like eggs are the worst thing ever.
[00:09:12.360 --> 00:09:15.320] And I was just like, it's not that complicated.
[00:09:15.320 --> 00:09:21.000] And then I was like, okay, this podcast needs to be called Wellness Uncomplicated, targeted for busy women.
[00:09:21.000 --> 00:09:22.200] And so here we are.
[00:09:22.200 --> 00:09:25.320] I'm in at episode six or seven.
[00:09:25.320 --> 00:09:29.720] And I'm so excited to have this masterclass with you today.
[00:09:30.040 --> 00:09:31.240] Oh my gosh.
[00:09:31.240 --> 00:09:33.240] Well, I'm so sorry for your loss.
[00:09:33.240 --> 00:09:35.800] Obviously, I know exactly what that's like.
[00:09:35.800 --> 00:09:36.920] So I'm thinking of you.
[00:09:36.920 --> 00:09:45.640] And I'm also dying to know, because my daughters will kill me if I don't ask, what princess were you so that I can tell them that I spoke with you for your life princess today?
[00:09:45.960 --> 00:09:50.040] Well, I was primarily Ariel, as you can probably tell.
[00:09:50.040 --> 00:09:50.680] Right.
[00:09:50.680 --> 00:09:51.320] Yes.
[00:09:51.560 --> 00:09:57.000] Did a little bit of Cinderella and actually got to have some fun with Corella Deville, which was awful.
[00:09:57.240 --> 00:09:57.560] Okay.
[00:09:57.560 --> 00:09:57.960] Yes.
[00:09:57.960 --> 00:09:59.000] This is amazing.
[00:09:59.000 --> 00:09:59.800] Oh my gosh.
[00:09:59.800 --> 00:10:00.200] Okay.
[00:10:00.520 --> 00:10:03.560] You prepared the most amazing questions.
[00:10:03.560 --> 00:10:05.320] You were incredibly thoughtful.
[00:10:05.320 --> 00:10:09.240] So let's dive in so we can get to as many of them as we possibly can.
[00:10:09.240 --> 00:10:11.000] Okay, sounds great.
[00:10:11.320 --> 00:10:15.560] So as you know, the podcasting world right now is very busy.
[00:10:15.560 --> 00:10:21.880] I think I had heard somewhere that said, like, once you turn 40, you either start a podcast, run a marathon, or get a puppy.
[00:10:21.880 --> 00:10:24.360] So we are in a very busy space.
[00:10:24.360 --> 00:10:31.960] And I want to know when you first started out with Gold Digger, what moved the needle for you the most?
[00:10:31.960 --> 00:10:38.360] So, for example, you know, people finding your show, subscribers, and what made them keep coming back.
[00:10:38.360 --> 00:10:44.360] So, what were those key things in the beginning that you did that really helped your podcast be found?
[00:10:44.360 --> 00:10:45.360] I love this.
[00:10:44.840 --> 00:10:48.400] Podcasting is exploding, and rightfully so.
[00:10:48.560 --> 00:10:57.360] It is like the only medium that is increasing exponentially from shows as well as listenership, as well as ads.
[00:10:57.360 --> 00:11:02.640] So, it's kind of like this beautiful storm of like all the things are working in terms of podcasting.
[00:11:02.640 --> 00:11:05.040] So, I love that meme because I'm like, Yeah, do it.
[00:11:05.360 --> 00:11:14.320] So, let me tell you what I wish I would have done because I think that actually might be even more helpful than going back almost eight years because obviously things have changed so much.
[00:11:14.320 --> 00:11:27.360] So, one of the things I wish I would have done, and that I think every podcaster should do right now, is instead of looking at just your show, because your show is your baby and you're trying to grow your show, is thinking through smart collaborations.
[00:11:27.360 --> 00:11:31.840] I did an aspect of this, but I would take it to like 2.0 if I were to do it again.
[00:11:31.840 --> 00:11:37.440] So, when I first started, I had popular names on my show that were just popular in my niche.
[00:11:37.440 --> 00:11:44.160] So, they didn't have massive followings, but they were people recognizable names in like the photography world, basically.
[00:11:44.160 --> 00:11:45.440] And so, that was helpful.
[00:11:45.440 --> 00:11:58.560] And I think it is still helpful because podcasting is very much related to SEO search engine optimization in the sense of podcasting platforms are using keywords just like other platforms would use, like Google.
[00:11:58.560 --> 00:12:07.760] And so, if you can get names that people in your niche know and respect, if they type in that person's name and your show pops up, it's a great discoverability.
[00:12:07.760 --> 00:12:15.840] But the 2.0 on this would also be, Megan, is figuring out if there are other podcasts out there that you can do guest swaps.
[00:12:15.840 --> 00:12:18.240] So, they come on your show and you go on their show.
[00:12:18.240 --> 00:12:23.600] Now, why this is important is you are getting access to people that are already listening to a show, right?
[00:12:24.000 --> 00:12:33.720] And what I love about podcasting the most is because I'm such a like community over competition girly, is that podcast listeners listen to podcasts plural, right?
[00:12:33.720 --> 00:12:44.680] Like in any given week, I could be listening to like a pop culture, a health podcast, a business podcast, a marketing podcast, a Bravo TV recap podcast, you name it, I could be listening to it.
[00:12:44.680 --> 00:12:53.240] And so gaining access to people that are already listening to podcasts versus trying to get people who are not into podcasting to listen to a podcast is a great way.
[00:12:53.240 --> 00:13:01.960] So I would say looking for guest swaps and collaborations, it's also great in terms of scheduling where it's like, I interview you, you interview me.
[00:13:01.960 --> 00:13:02.760] Great way to do it.
[00:13:02.760 --> 00:13:07.880] So that's something I wish I would have done, but that would be something like early collaborations are a really great way.
[00:13:07.880 --> 00:13:17.960] Another thing, and I think we can go deeper on this as well, is looking at like how you can leverage platforms that have longevity to support your podcast.
[00:13:18.120 --> 00:13:24.120] So one of the things I love about podcasting is that people are always going back and listening to old shows.
[00:13:24.120 --> 00:13:31.400] So about half of our downloads every month come from our new episodes dropping, but about half of them come from old episodes.
[00:13:31.400 --> 00:13:38.440] So whether people are specifically seeking out specific topics or they're scrolling back into the archives to re-listen to something.
[00:13:38.440 --> 00:13:51.880] And so looking at other platforms that support long-term success versus, say, social media where things live and die so quickly, that's something that I wish I would have focused on earlier.
[00:13:51.880 --> 00:13:55.880] And I sort of did, but again, I would totally take that to the next notch.
[00:13:55.880 --> 00:13:59.400] So what I'm talking about here is Pinterest, which we can talk about too.
[00:13:59.400 --> 00:14:07.160] But basically, letting that content live on longer than when you hit publish because there's always going to be new episodes dropping.
[00:14:07.160 --> 00:14:12.600] But how do we make sure that the content you created two months ago is still getting listened to, right?
[00:14:12.920 --> 00:14:18.800] And then the last thing I would say is being consistent, which is so hard, right?
[00:14:14.760 --> 00:14:20.800] And something that so many people struggle with.
[00:14:20.960 --> 00:14:23.360] I want to say there is a statistic out there.
[00:14:23.360 --> 00:14:25.600] I think it was 71%.
[00:14:25.600 --> 00:14:29.840] I could be off on this, but most podcasters stop after episode seven.
[00:14:30.000 --> 00:14:30.320] Yes.
[00:14:30.800 --> 00:14:32.160] So that's a real thing.
[00:14:32.160 --> 00:14:34.320] Like pod burnout is a real thing.
[00:14:34.320 --> 00:14:36.800] So it's not just you, it's a lot of people.
[00:14:36.800 --> 00:14:45.040] And I think that when you can start to build consistency and kind of flex that consistency muscle, that is what is going to build loyalty.
[00:14:45.040 --> 00:14:47.840] Where you just become like, okay, Megan's dropping.
[00:14:47.840 --> 00:14:50.560] Oh, a new episode's coming out, and that'll work.
[00:14:50.560 --> 00:14:53.680] And I think that's something I did well, and that helped so much.
[00:14:53.680 --> 00:14:58.080] So those would be the three things that I would focus on in terms of moving the needle.
[00:14:58.080 --> 00:15:05.360] So collaborations, strategic, long-term ways to market your show, and then consistency.
[00:15:05.360 --> 00:15:06.000] I love that.
[00:15:06.000 --> 00:15:08.560] That's so helpful and such great advice.
[00:15:08.560 --> 00:15:11.600] And it kind of leads me into my next question.
[00:15:11.600 --> 00:15:19.600] So, as a mom, busy entrepreneur, doing all the things, and now have this wonderful podcast.
[00:15:19.920 --> 00:15:24.240] What would you do if you had two hours a week?
[00:15:24.240 --> 00:15:33.360] What would you do to really make the biggest impact with the little time that you have to market the show?
[00:15:33.360 --> 00:15:34.000] Yes.
[00:15:34.000 --> 00:15:34.560] Okay.
[00:15:34.880 --> 00:15:42.480] So one thing that I think is interesting is when you're podcasting, so some people podcast as their career, right?
[00:15:42.480 --> 00:15:44.560] So it's like that's their thing.
[00:15:44.560 --> 00:15:46.160] Very few people are able to do that.
[00:15:46.160 --> 00:15:46.480] Yeah.
[00:15:46.480 --> 00:15:47.600] But some people do.
[00:15:47.920 --> 00:15:54.000] Most people do it to support their career or their passions or the other areas of their life.
[00:15:54.000 --> 00:15:58.240] And I would say that that's where most people live and most of my people live there as well.
[00:15:58.240 --> 00:16:05.480] And so when you're looking at a limited amount of time, we want to treat time as your currency and to be really thoughtful with it.
[00:16:05.480 --> 00:16:09.240] So one of the things that I do is I love to batch work.
[00:16:09.240 --> 00:16:14.040] So even today, Megan, I have been recording for the last three hours and I still have one more hour.
[00:16:14.040 --> 00:16:15.800] I have five hours of recording today.
[00:16:15.800 --> 00:16:20.040] That's not like totally normal, but for me, it's like I built the stamina.
[00:16:20.040 --> 00:16:20.360] Yeah.
[00:16:20.360 --> 00:16:21.720] I've done this enough times.
[00:16:22.040 --> 00:16:29.480] And so when I record, it's like it takes time to like set things up, get your microphone, get your headphones, get in the mindset.
[00:16:29.480 --> 00:16:35.560] Like when I first start recording every day without fail, it takes me like eight takes to say a complete sentence.
[00:16:35.720 --> 00:16:37.880] Like I've forgotten how to speak again, right?
[00:16:38.520 --> 00:16:42.680] And so batching is an amazing way to just figure out.
[00:16:42.680 --> 00:16:52.040] So I always try to have all my thoughts together, any outlines, anything I need done separately so that when I sit down to record, it's just recording.
[00:16:52.040 --> 00:16:55.000] Because if I get frustrated when I'm recording, game over, right?
[00:16:55.000 --> 00:16:56.360] That episode's going to suck.
[00:16:56.360 --> 00:16:59.080] Or if I'm like, what did I mean by that bullet point?
[00:16:59.080 --> 00:17:01.240] I have no idea what I was trying to say.
[00:17:01.240 --> 00:17:04.200] And so I try to like do the prep separate.
[00:17:04.200 --> 00:17:17.560] One thing that I think would be really interesting to consider, and this might be something a little off the wall, but I have been listening to podcasts where people are recording their podcast, let's say on their commute into work.
[00:17:17.560 --> 00:17:21.880] And it's like they're batching in a way that makes sense for them.
[00:17:21.880 --> 00:17:27.080] Or I listened to one the other day and the woman was literally on a walk and taking you on a walk.
[00:17:27.080 --> 00:17:28.680] So she's like, get your shoes on.
[00:17:28.680 --> 00:17:30.600] We're going on a walk together.
[00:17:30.600 --> 00:17:33.000] And so, for some people, that might work.
[00:17:33.000 --> 00:17:37.240] Now, I am a little bit picky when it comes to like audio quality.
[00:17:37.240 --> 00:17:40.760] And I feel like I'd be like huffing and puffing with my microphone if I did that.
[00:17:40.760 --> 00:17:43.480] But for some people, that's how they stay consistent.
[00:17:43.480 --> 00:17:44.680] And I respect the game.
[00:17:44.680 --> 00:17:45.360] Yeah.
[00:17:44.840 --> 00:17:52.320] If I had a few hours, so I would batch record and I would consider doing shorter episodes and really just thinking through.
[00:17:52.400 --> 00:17:54.560] They don't need to be hour-long monologues.
[00:17:54.560 --> 00:18:00.320] Like, if you can deliver content in 10, 20, 30 minutes, girl, do it.
[00:18:00.320 --> 00:18:04.000] The other thing I would think of is how am I going to promote the episode?
[00:18:04.000 --> 00:18:17.360] So, one of the biggest traps that people get into with podcasting is we get so excited about the creation of the podcast itself that we do such a crappy job of leading people to the creation so that they can enjoy it, right?
[00:18:17.360 --> 00:18:18.560] Yeah, and you're pointing at yourself.
[00:18:18.560 --> 00:18:19.760] You're like, Yeah.
[00:18:20.080 --> 00:18:27.600] And so, it's kind of like, and I see you have this in you just from the way that you created questions for this episode.
[00:18:27.600 --> 00:18:42.960] If you could take just some of that intentional thinking that you put into writing the right questions and putting it into how can I promote this thing so that it actually reaches the people I created it for, that's where I think your time would be best spent.
[00:18:43.440 --> 00:18:54.080] And the last part of that would be thinking of like, how can I repurpose either what I've already done or what I'm currently creating instead of focusing on reinventing?
[00:18:54.080 --> 00:18:59.520] So, what are some smart strategies to take something that's already been created and think about promoting it?
[00:18:59.520 --> 00:19:08.960] It's kind of like Pareto's principle, where right now, most creators are creating 90% of the time, thinking about the promotion of that creation 10% of the time.
[00:19:09.360 --> 00:19:16.000] How can we flip that with limited hours so that you're creating 10, 20% of the time, but promoting those creations more?
[00:19:16.320 --> 00:19:18.400] So, that's kind of what I would consider.
[00:19:18.400 --> 00:19:20.320] What resonates with you in that?
[00:19:20.320 --> 00:19:23.840] Because you know your time constraints and you know what's real in your life.
[00:19:23.840 --> 00:19:26.720] Yes, I love the idea of batch recording.
[00:19:26.720 --> 00:19:34.520] I think that's something that I'm going to find really useful because right now it's just week to week to week and then it kind of gets a little it feels like treadmilly, right?
[00:19:34.520 --> 00:19:35.960] Like it feels a little panicky.
[00:19:35.960 --> 00:19:36.360] It does.
[00:19:29.920 --> 00:19:36.600] It does.
[00:19:36.760 --> 00:19:38.440] It's not a great feeling.
[00:19:38.440 --> 00:19:44.920] But then I also know I'm putting all this time and intention into my episodes, but then I'm definitely not promoting them enough.
[00:19:44.920 --> 00:19:47.720] And then I'm wondering, oh, why don't I have enough listens or downloads?
[00:19:48.840 --> 00:19:56.840] So I think, you know, maybe it's not just batching the episodes, but also being more intentional too, like you said, with how I'm promoting it.
[00:19:56.840 --> 00:20:00.280] And maybe take the perfectionism out of my brain.
[00:20:00.280 --> 00:20:06.280] And just a lot of the things I talk about in my podcast, I'm doing throughout my day or incorporating.
[00:20:06.280 --> 00:20:15.080] So maybe it's just like sticking the camera up while I'm cooking my dinner or, you know, doing whatever and just using that and being okay with it not being perfect.
[00:20:15.080 --> 00:20:20.200] Because that's where I think, as you know, I'm very like, I think things through a lot.
[00:20:20.520 --> 00:20:29.560] So letting go of that perfectionism, filming throughout the day, and just kind of making that game plan, I think will probably really help promote.
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[00:22:59.120 --> 00:22:59.960] I love that.
[00:22:59.960 --> 00:23:03.800] And honestly, I mean, you are so not alone in the perfection thing.
[00:22:59.520 --> 00:23:06.120] I think everyone listening is like, Yeah, that's me.
[00:23:06.280 --> 00:23:09.320] I like wanted to be so good that I don't even put it out there, right?
[00:23:09.800 --> 00:23:11.480] And it's like, what is better?
[00:23:11.480 --> 00:23:15.880] Like, your best ideas, your best thoughts, the things you've learned in life.
[00:23:15.880 --> 00:23:21.320] Is it better to live inside of you and like be in this perfect little bow that's never going to exist?
[00:23:21.320 --> 00:23:24.040] Or is it better to just get it out there so it can help people?
[00:23:24.040 --> 00:23:25.880] And so you're not alone in that.
[00:23:25.880 --> 00:23:32.920] And I think too, once you create a rhythm, like for me, podcasting has just become this rhythm.
[00:23:32.920 --> 00:23:42.520] And so maybe it is spending the next two hours of your week that you have open and you create a rhythm that feels sustainable and good.
[00:23:42.520 --> 00:23:52.200] For me personally, from a nervous system standpoint, being ahead helps me remove that urgency and stress.
[00:23:52.520 --> 00:23:56.440] And so, like, we have always, I've always operated that way.
[00:23:56.440 --> 00:23:59.320] And part of it is healthy, part of it might be unhealthy.
[00:23:59.320 --> 00:24:01.400] I'm obsessed with being ahead.
[00:24:01.400 --> 00:24:02.040] Yeah.
[00:24:02.040 --> 00:24:17.400] And it is so helpful because I never feel like I need to sit down today and have brilliant thoughts today, and it needs to be perfect today because it's like I'm working a month ahead and it just removes that window of like this has to get done right now.
[00:24:17.400 --> 00:24:27.720] So maybe it's figuring out what is the rhythm that feels good and how can I maybe spend a little bit of time right now getting ahead so that it eliminates that area.
[00:24:27.720 --> 00:24:43.560] One other thing too, going back to your first question, is if you do do guest swaps, one thing that we've done is asking that host, hey, can I re-air your episode after you published it on my show?
[00:24:43.560 --> 00:24:53.120] Because not only does it position you as an expert without you having to say, I'm the expert in this, somebody else is asking you the question, but it gives you double the content.
[00:24:53.440 --> 00:24:55.120] So that can also be a great way.
[00:24:55.120 --> 00:25:03.600] And like every single person I've asked to do that has said yes because it's like their show is getting airtime and it's also going to send people to theirs.
[00:25:03.600 --> 00:25:06.880] So just another thought knowing that your time is limited.
[00:25:06.880 --> 00:25:08.240] I love that so much.
[00:25:08.240 --> 00:25:19.040] And going back to the whole perfectionism, it's funny because when I've put a lot of time and effort into my reels that I've done on Instagram, the one that actually was the most popular was me loading my dishwasher.
[00:25:19.040 --> 00:25:24.240] Like it's so crazy.
[00:25:24.240 --> 00:25:26.320] I was reading something about marketing.
[00:25:26.320 --> 00:25:37.600] No, actually, I was listening to a podcast about it and they were talking about lo-fi marketing these days and how everything is getting flipped on its head where production value is suddenly way less important.
[00:25:37.920 --> 00:25:45.840] And so that is kind of a breath of fresh air for us that have gotten used to like polish and perfection to remind us to like go backwards.
[00:25:45.840 --> 00:25:46.880] So I love that.
[00:25:46.880 --> 00:25:48.720] Okay, what's your next question?
[00:25:48.720 --> 00:25:54.560] Okay, so my next question is: I have a main business that I operate.
[00:25:54.560 --> 00:25:56.240] It's my health food store.
[00:25:56.240 --> 00:26:00.240] And I also have my personal brands/slash podcast.
[00:26:00.240 --> 00:26:07.920] The podcast is supposed to support the health food store by giving lots of great, valuable information to my customers.
[00:26:08.240 --> 00:26:10.560] What is better to focus on?
[00:26:10.560 --> 00:26:18.320] The business brand or my personal brand sharing to the business?
[00:26:18.320 --> 00:26:19.680] Does that make sense?
[00:26:19.680 --> 00:26:20.000] Yeah.
[00:26:20.000 --> 00:26:20.320] Yeah.
[00:26:20.320 --> 00:26:21.280] Like, what do you lead?
[00:26:21.280 --> 00:26:22.480] What do you lead with?
[00:26:22.480 --> 00:26:23.040] Exactly.
[00:26:23.360 --> 00:26:24.240] Exactly.
[00:26:24.240 --> 00:26:26.000] So here's what I would do.
[00:26:26.000 --> 00:26:26.320] Okay.
[00:26:26.320 --> 00:26:27.040] This is kind of.
[00:26:27.040 --> 00:26:27.360] Okay.
[00:26:27.600 --> 00:26:32.040] I'm going to bring you back to my classes that I actually paid attention to in college.
[00:26:29.840 --> 00:26:32.200] Okay.
[00:26:32.440 --> 00:26:38.600] So I will never forget in college when I learned the difference, and this is so dumb, but here we are.
[00:26:38.600 --> 00:26:41.800] The difference between overt marketing and covert marketing.
[00:26:41.800 --> 00:26:42.360] Okay.
[00:26:42.360 --> 00:26:45.960] So overt marketing is like super in your face.
[00:26:45.960 --> 00:26:46.680] It's very clear.
[00:26:46.680 --> 00:26:49.000] It's like a commercial on the TV for the big mic, right?
[00:26:49.000 --> 00:26:51.160] Like you're like, yeah.
[00:26:51.160 --> 00:27:02.120] Covert marketing is one of the most underutilized things that entrepreneurs should be doing right now, which means you're talking about the thing without selling the thing.
[00:27:02.120 --> 00:27:02.520] Okay.
[00:27:02.520 --> 00:27:04.760] So here is what I would do, Megan.
[00:27:04.760 --> 00:27:08.280] So absolutely, I would say lead with you and your own story.
[00:27:09.080 --> 00:27:14.520] Every single episode, I would reference your health store in some way.
[00:27:14.520 --> 00:27:20.840] So you could even be like, the other day, a customer came into my health store and they asked me this question.
[00:27:21.080 --> 00:27:22.920] And then you tell your personal story.
[00:27:22.920 --> 00:27:24.280] So you've just planted the seed.
[00:27:24.280 --> 00:27:26.840] I have a health store and I am an expert, right?
[00:27:26.840 --> 00:27:27.480] Yeah.
[00:27:27.480 --> 00:27:39.400] And so I would look for ways to overtly include your business, a customer experience, a product you've tried or sold into every episode.
[00:27:39.400 --> 00:27:43.240] And you don't have to feel like you're like slamming it down people's throats.
[00:27:43.240 --> 00:27:43.720] Right.
[00:27:43.720 --> 00:27:46.120] And so how do you incorporate in stories?
[00:27:46.120 --> 00:27:47.720] So like, here's an example of this.
[00:27:47.720 --> 00:27:50.840] I could say, oh my gosh, Megan, this morning I woke up.
[00:27:50.840 --> 00:27:51.960] This is a real story.
[00:27:51.960 --> 00:27:55.720] I woke up and one of my students, Diana Rice, she was on Pinterest.
[00:27:55.720 --> 00:27:58.680] Her views went up 999% in a week.
[00:27:58.680 --> 00:28:01.080] And I could just say something like that, right?
[00:28:01.080 --> 00:28:01.960] Which is true.
[00:28:01.960 --> 00:28:02.600] Yep.
[00:28:02.600 --> 00:28:06.120] And I'm not saying, hello, I have a course about this.
[00:28:06.120 --> 00:28:08.600] It's like, can you imagine what would that look like for you?
[00:28:08.600 --> 00:28:09.000] Right.
[00:28:09.400 --> 00:28:21.360] And so when you're doing a podcast, since it's beautifully long-form content, you want to just start paying attention to your own stories, the stories that you're experiencing in the business.
[00:28:21.680 --> 00:28:25.040] And then every single episode, it's so easy to weave it in.
[00:28:25.280 --> 00:28:28.160] You can link it in your descriptions and show notes.
[00:28:28.160 --> 00:28:31.520] You could talk about a specific product and the benefits of it.
[00:28:31.520 --> 00:28:38.320] You could also include in like a little short segment into every episode that could be, let's say, two minutes long.
[00:28:38.320 --> 00:28:44.400] And you could say, here's like the product of the week, and then talk about your own personal experience with it.
[00:28:44.720 --> 00:28:46.960] So there's so many different ways you can do it.
[00:28:46.960 --> 00:28:55.200] And I just think for my brain, it always helps to be like, is this going to be more overt where I'm like talking about the thing specifically for the thing?
[00:28:55.680 --> 00:28:57.280] Or is it going to be more covert?
[00:28:57.280 --> 00:29:05.200] And how can I weave something in that is a natural extension that gives value, but it also helps remind people of what I do and why I do it.
[00:29:05.200 --> 00:29:07.360] So for me, that's been so helpful.
[00:29:07.360 --> 00:29:09.200] So I think there are so many different ways.
[00:29:09.200 --> 00:29:14.400] If I were you, every episode I try to tell a story about something that happened in the health store.
[00:29:14.400 --> 00:29:15.760] So we talk about it.
[00:29:15.760 --> 00:29:22.160] I would try to tell a personal story of something you learned and overcame or something that you've learned the hard way, maybe.
[00:29:22.560 --> 00:29:27.760] And then maybe I would do a three-minute highlight on some sort of health product that nobody considered.
[00:29:27.760 --> 00:29:28.640] Wouldn't that be fun?
[00:29:28.640 --> 00:29:29.040] Amazing.
[00:29:29.040 --> 00:29:29.680] I love that.
[00:29:29.680 --> 00:29:40.400] So currently, right now, in the middle of my episodes, I've created like an ad where it says, This episode is sponsored by Natural Vibe, where we sell all things and I go on.
[00:29:40.400 --> 00:29:44.160] Is that a good idea, or am I better off just being more natural with it?
[00:29:44.160 --> 00:29:46.160] Because I've kind of created my own ad.
[00:29:46.480 --> 00:29:47.520] No, do both.
[00:29:47.520 --> 00:29:47.840] Okay.
[00:29:47.920 --> 00:29:48.480] All the things.
[00:29:48.480 --> 00:29:48.880] Okay.
[00:29:48.880 --> 00:30:02.680] And here's what I would say too: that is helpful: if you have the ability to track the traffic that comes from the podcast, like we were so bad at data for so long, I just ignored it.
[00:30:03.000 --> 00:30:11.480] But if you could have a specific link that only podcast people would use, it would be super helpful for you to just see and connect the dots more.
[00:30:11.480 --> 00:30:15.080] Even if five people visited your website because of your podcast, that matters, right?
[00:30:15.320 --> 00:30:18.920] It's like you don't need a bajillion people, you need X amount.
[00:30:18.920 --> 00:30:21.320] And so I like having the data.
[00:30:21.320 --> 00:30:27.880] And so now any links that we use in the podcast are podcast specific, just so that I can see where it's coming from.
[00:30:27.880 --> 00:30:32.120] And for me, that helps me see the return on the investment and make it worth it.
[00:30:32.360 --> 00:30:40.200] I think sometimes when people burn out on podcasting, it's because they're having a hard time connecting the dots of like, why is this worth my time?
[00:30:40.200 --> 00:30:40.520] Yes.
[00:30:40.760 --> 00:30:41.880] And so that can be helpful.
[00:30:41.880 --> 00:30:52.040] And then same thing too, if you're a guest on other people's shows, having some sort of way that you can track how much traffic you're getting from one show is super great.
[00:30:52.040 --> 00:30:58.920] So let's say if I went on your show and I had a link like if you go to jennakutcher.com/slash megan, you can learn blah blah blah.
[00:30:58.920 --> 00:31:00.280] And I could track that.
[00:31:00.280 --> 00:31:06.120] You can also see trends or be like, oh, wow, this super niche show performed so amazing.
[00:31:06.600 --> 00:31:11.880] It's just, I think it can help guide your decisions and just make you more definitive that like, yes, this is worth it.
[00:31:12.120 --> 00:31:12.760] This is working.
[00:31:12.760 --> 00:31:13.080] Yes.
[00:31:13.080 --> 00:31:13.480] Wow.
[00:31:13.880 --> 00:31:15.000] I love that.
[00:31:15.320 --> 00:31:19.160] So that sort of leads me into my next question.
[00:31:19.160 --> 00:31:25.000] You know, one thing about you, Jenna, with your Gouldager podcast is you have this amazing community.
[00:31:25.000 --> 00:31:26.600] I'm in that Facebook group.
[00:31:26.600 --> 00:31:29.560] I see how supportive everybody is with one another.
[00:31:29.880 --> 00:31:36.120] And I'm wondering, what have you done to really create that connection with people?
[00:31:36.120 --> 00:31:42.200] Not just to tune in, but to engage, buy or share the show with others?
[00:31:42.520 --> 00:31:43.400] I love that.
[00:31:43.400 --> 00:31:45.680] I mean, I love our community.
[00:31:46.880 --> 00:31:56.560] Even yesterday, we had an experience where there was some issue with tech and there was like a thousand people from my community on and they were the kindest, most amazing humans.
[00:31:56.560 --> 00:31:57.680] And I just like.
[00:31:58.000 --> 00:32:02.880] Every time something like that happens, which I hate because of course nobody wants tech to go bad.
[00:32:02.880 --> 00:32:06.080] Anyone in the world of online business knows it happens.
[00:32:06.080 --> 00:32:11.600] I just am always like, how freaking lucky am I that these are the people in my corner?
[00:32:11.600 --> 00:32:14.160] So I love that you notice that and that you get to experience it.
[00:32:14.160 --> 00:32:17.840] So one thing I would say is like create connection points off of the podcast.
[00:32:17.840 --> 00:32:22.960] So a lot of times you listen to a podcast and you're kind of like left with like, now what?
[00:32:22.960 --> 00:32:25.040] Like, or like, where do I go?
[00:32:25.040 --> 00:32:32.400] And one thing that I think would be awesome, especially in the health space where you were already talking about like how one day you can hear this is good and then the next day.
[00:32:32.400 --> 00:32:36.720] And like, how could you create a resource too where people can connect with you?
[00:32:36.720 --> 00:32:42.560] Because especially if you're getting a show started, people want a way to connect with you.
[00:32:42.560 --> 00:32:51.760] And the best way that you can data mine and get insight into what people will actually listen to and what questions they actually have is making yourself available.
[00:32:51.760 --> 00:32:54.720] I'm still active in our Facebook community.
[00:32:55.280 --> 00:32:58.480] Not as active as I was in the beginning where it's like every comment.
[00:32:58.480 --> 00:33:00.400] I would be like, yes, like in on it.
[00:33:00.880 --> 00:33:05.040] But I go in there all the time because it's like, I want to see what are people struggling with?
[00:33:05.040 --> 00:33:06.320] What questions are they asking?
[00:33:06.320 --> 00:33:10.080] And so I would say create a connection point off of the podcast.
[00:33:10.080 --> 00:33:22.080] It doesn't have to be a Facebook group, but to me, I love it personally because it's like Instagram DMs are great, but you're only benefiting one-to-one and you don't have the bandwidth to like constantly deliver in that way.
[00:33:22.560 --> 00:33:24.800] I also think an email list is amazing.
[00:33:24.800 --> 00:33:26.160] You know, I love email lists.
[00:33:26.160 --> 00:33:32.120] Just somewhere where people can talk back to you, where it's a conversation and not a monologue.
[00:33:32.120 --> 00:33:32.680] Okay.
[00:33:33.080 --> 00:33:37.720] Another reason why I love the Facebook community is like we let people connect.
[00:33:37.720 --> 00:33:39.720] We want people to connect in real life, right?
[00:33:39.720 --> 00:33:41.640] Like connect with other listeners.
[00:33:41.640 --> 00:33:48.760] I have so many people that have hired other gold digger listeners and met up in cities together and different things like that.
[00:33:48.760 --> 00:33:54.840] And so it's like it creates this like just ecosystem of connection, which is what I want.
[00:33:54.840 --> 00:33:58.920] Make sure that every episode you do has some sort of prompt.
[00:33:58.920 --> 00:34:05.960] So whether it's asking them to do something, inviting them to join you somewhere, engaging with you on some sort of place.
[00:34:05.960 --> 00:34:11.880] For me, I love the Facebook community just because it feels more exclusive where it's like an Instagram story.
[00:34:11.880 --> 00:34:14.280] Yes, you can share that, but then it's just gone.
[00:34:14.760 --> 00:34:22.120] And so kind of figuring out who's listening, what are they enjoying, and what questions do they have, however, you want to data mine that.
[00:34:22.120 --> 00:34:24.520] And then also like highlighting your listeners.
[00:34:24.520 --> 00:34:26.920] So like last month was Small Business Month.
[00:34:26.920 --> 00:34:36.040] And so we played clips from listeners about their businesses or we do the QA's where listeners are calling in and asking their questions.
[00:34:36.040 --> 00:34:40.920] And so it's not just about me, like it's about this community and who I'm creating it for.
[00:34:40.920 --> 00:34:53.080] And so figuring out interesting ways that you can highlight your listeners, whether it's a question that they've asked or something you've seen or a DM you've got, like make them the star and people will stick around and they'll bring friends.
[00:34:53.080 --> 00:34:59.320] And so I think that is like the way that you want to do that is don't let your episodes just be the dead end.
[00:34:59.320 --> 00:35:01.080] Like where do they go from here?
[00:35:01.080 --> 00:35:06.840] And then how can you connect with them so that you can get that insight into what do they really need?
[00:35:08.120 --> 00:35:15.840] You know that sinking feeling when you see your latest campaign report, 87% of your budget went to people who would never buy from you.
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[00:36:10.480 --> 00:36:12.880] Terms and conditions apply.
[00:36:14.480 --> 00:36:20.720] This podcast is brought to you by Mercury, banking that helps entrepreneurs do more with their money.
[00:36:20.720 --> 00:36:25.520] When I first started taking my business seriously, I remember feeling stretched thin.
[00:36:25.520 --> 00:36:30.720] I was juggling invoices, tracking payments, and managing cash flow across different tools.
[00:36:30.720 --> 00:36:34.160] It was messy, and I thought banking had to be that way.
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[00:37:08.440 --> 00:37:11.880] Mercury is a financial technology company, not a bank.
[00:37:11.880 --> 00:37:15.240] For important details, check the show notes.
[00:37:16.520 --> 00:37:23.880] Last February, when the Minnesota winter felt like it would never end, I looked at my family and I said, that's it, we're going south.
[00:37:23.880 --> 00:37:32.360] So we booked a house on Airbnb with a pool, enough space for each of us to actually get good sleep, and all of the little luxuries we didn't have at home.
[00:37:32.360 --> 00:37:42.680] But what really stuck with me wasn't just the house, it was all these thoughtful touches, fresh coffee waiting for us, local restaurant recommendations, even pool towels that actually smelled good.
[00:37:42.680 --> 00:37:46.520] Drew and I kept looking at each other like, how did they think of everything?
[00:37:46.520 --> 00:37:49.240] And that's when I realized this host was a pro.
[00:37:49.240 --> 00:37:54.760] They had clearly figured out how to make people feel genuinely cared for and not just housed.
[00:37:54.760 --> 00:38:00.120] Now, having been a host myself, I understand how much care it takes to create that kind of experience.
[00:38:00.120 --> 00:38:03.160] The thing is, not every host can always be there in person.
[00:38:03.160 --> 00:38:04.280] Life gets busy.
[00:38:04.280 --> 00:38:08.600] Maybe you're traveling, working remotely, or you've got a second property sitting empty.
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[00:38:13.160 --> 00:38:25.800] With their co-host network, you can partner with experienced local co-hosts who manage the details from guest communication to on-the-ground support so that your space and your guests are cared for even when you can't be there.
[00:38:25.800 --> 00:38:29.960] If hosting has ever felt overwhelming, this makes it easier than ever.
[00:38:29.960 --> 00:38:34.280] Find a co-host now at Airbnb.com/slash host.
[00:38:34.600 --> 00:38:35.960] Oh, I love that.
[00:38:35.960 --> 00:38:45.680] And it actually just gave me the thought, you know, having maybe like a busy mom on the podcast to tell me about, you know, three things she's struggling with.
[00:38:44.920 --> 00:38:50.080] And we can have that conversation because, you know, if one person's struggling, other people are too.
[00:38:50.720 --> 00:38:57.680] And then you're bringing in those questions that will create value for tons of people, but you're also making that connection too.
[00:38:57.680 --> 00:38:58.960] So I love that.
[00:38:58.960 --> 00:39:12.240] And I love that too, Megan, because a lot of times when you have a depth of knowledge in a certain area, things that are common sense to you are earth-shattering for other people.
[00:39:12.560 --> 00:39:22.560] And so oftentimes we can almost get stuck in our own little world where it's like, surely everybody knows this, or surely everybody's algorithm looks the same as mine.
[00:39:22.560 --> 00:39:23.920] And it's like, no.
[00:39:23.920 --> 00:39:26.640] And so I think it's so beneficial.
[00:39:26.640 --> 00:39:30.240] Like I love these coaching conversations because they're with people from the community.
[00:39:30.240 --> 00:39:32.720] You came on because you are in my community.
[00:39:32.720 --> 00:39:34.480] And these are the real questions, right?
[00:39:34.800 --> 00:39:38.960] It's helpful and inspiring to hear people that have figured it all out, right?
[00:39:38.960 --> 00:39:43.280] But it's more relatable to be with people that are also in the trenches.
[00:39:43.280 --> 00:39:44.560] So I love that.
[00:39:44.560 --> 00:39:52.320] And I also think it helps you speak the language of your listener, not the language of your expertise where you are at.
[00:39:52.320 --> 00:39:53.440] So I love that.
[00:39:53.440 --> 00:39:54.080] Yes.
[00:39:54.080 --> 00:39:57.520] So that actually leads me to my last question here.
[00:39:57.520 --> 00:39:59.600] And I would love your honest take on this.
[00:39:59.600 --> 00:40:07.680] So in those first early podcasting months, did you ever question whether it was working?
[00:40:07.680 --> 00:40:15.680] So I have a hard time, you know, looking at my listens or my downloads and maybe having these higher expectations than I should.
[00:40:15.680 --> 00:40:28.240] So how do you know if your podcast is gaining traction versus when it might be time to pivot and maybe find another avenue to focus on?
[00:40:29.440 --> 00:40:41.640] Okay, so when I started my show, honest to God, it was an experiment because I was like, I still to this day struggle with like committing to something that you have to show up for consistently.
[00:40:41.800 --> 00:40:44.520] I'm like, I don't know what I'm going to feel like a week from now.
[00:40:44.840 --> 00:40:48.360] And so I started it as an experiment.
[00:40:48.360 --> 00:40:59.400] I think that the more honest and vulnerable I got, the more that I felt its impact both personally and also with listeners.
[00:40:59.400 --> 00:40:59.800] Okay.
[00:41:00.120 --> 00:41:04.840] But here's what I'll say: like, I have been doing this for what almost 900 episodes.
[00:41:05.000 --> 00:41:06.600] It's crazy.
[00:41:07.240 --> 00:41:13.800] You have to care about it or tie it to something bigger than the results.
[00:41:14.120 --> 00:41:20.840] And for me, something that's been interesting is like this now feels like my story.
[00:41:21.400 --> 00:41:28.600] So I almost envision like my daughter someday just like hitting plants and they're like, what was mom doing when she was 37?
[00:41:28.920 --> 00:41:30.360] What thoughts was she thinking?
[00:41:30.360 --> 00:41:30.600] Right.
[00:41:30.600 --> 00:41:32.840] So it feels like a legacy.
[00:41:32.840 --> 00:41:37.320] It feels like a place where like I get to ask my biggest questions.
[00:41:37.320 --> 00:41:40.520] So it doesn't necessarily feel like I'm hosting interviews anymore.
[00:41:40.520 --> 00:41:46.200] It feels like I get the opportunity to pick people's brains that I would never get if I didn't have this platform.
[00:41:46.680 --> 00:41:48.520] So that's a huge result, right?
[00:41:48.520 --> 00:42:00.280] Like, and so when you're looking at it and you're tying it to something, you have to tie it to something personal to you, bigger than the external validation or results.
[00:42:00.280 --> 00:42:00.680] Right.
[00:42:00.680 --> 00:42:08.920] The other thing that I would say is get super honest about like what is a result for you that isn't the masses.
[00:42:09.240 --> 00:42:18.800] This is something that I feel like I am really unpacking in my life because I've been in this position, which is such a blessed position, to be able to speak to the masses for so long.
[00:42:18.800 --> 00:42:24.640] But like what I'm ultimately craving is like deeper connections with fewer people.
[00:42:24.640 --> 00:42:28.240] And so it's like, how many people do you truly need to meet?
[00:42:28.240 --> 00:42:35.840] Like if somebody called you today, Megan, and they live in Canada and they're like, hey, I have 30 people coming to my office.
[00:42:35.840 --> 00:42:39.120] Could you come speak to them on something you care about?
[00:42:39.120 --> 00:42:40.880] Would that feel valuable to you?
[00:42:40.880 --> 00:42:41.280] Absolutely.
[00:42:41.360 --> 00:42:42.080] Maybe, maybe not.
[00:42:42.640 --> 00:42:43.280] So, yeah.
[00:42:43.280 --> 00:42:49.520] And so it's like, get honest and recognize that like every number is a person.
[00:42:49.520 --> 00:43:00.880] And what I think is so powerful about podcasting to me, and I do this as a listener, but also as a host, is like you are getting invited into people's like intimate parts of their lives.
[00:43:01.040 --> 00:43:07.520] Intimate, not in the funky way, intimate in like, I was in the shower yesterday listening to a podcast, right?
[00:43:07.520 --> 00:43:07.840] Yeah.
[00:43:07.840 --> 00:43:10.400] Or is listening to a podcast driving to a doctor's appointment.
[00:43:10.400 --> 00:43:10.880] Right.
[00:43:10.880 --> 00:43:13.680] So like there is something so visceral.
[00:43:13.680 --> 00:43:20.480] I have so many moments in my life where I can tell you exactly where I was when I listened to this one thing in this podcast that changed my life.
[00:43:20.960 --> 00:43:38.960] And so it is a medium where in a world that we've gotten so used to like six second reels and trying to like sum up our entire theory or story or tragedy in a caption, it's this space to like have the ability to share something with context.
[00:43:38.960 --> 00:43:44.560] And I think so often right now, context is missing and it's creating such a divide.
[00:43:44.560 --> 00:43:51.120] So what I would say is, like, yes, look at your numbers because they'll tell you what's maybe more popular than other.
[00:43:51.120 --> 00:44:00.000] But, like, if the data isn't driving you forward or giving you information that is actually helpful, don't only rely on the data.
[00:44:01.000 --> 00:44:11.000] And if you want to do this long term, you have to link it to things that will anchor you in beyond if anybody listens to it or not.
[00:44:11.240 --> 00:44:13.320] And I have found this time and time again in my life.
[00:44:13.320 --> 00:44:20.200] When I wrote my book after saying I would never write a book on this podcast, I wrote it before I had a book deal.
[00:44:20.200 --> 00:44:21.960] I wrote it before I had a publisher.
[00:44:21.960 --> 00:44:26.760] I wrote it so that if the only humans that read it were my daughters, it mattered.
[00:44:26.760 --> 00:44:35.720] And I think that that is the place that we have to create out of more of like, I don't care if it's not received and I don't care if people like it or not.
[00:44:35.720 --> 00:44:36.680] I like it.
[00:44:36.680 --> 00:44:37.240] Yeah.
[00:44:37.240 --> 00:44:41.640] And so it's a hard place to find in a noisy world.
[00:44:41.640 --> 00:44:42.040] Right.
[00:44:42.040 --> 00:44:44.600] But I think that that's like where beautiful things.
[00:44:44.600 --> 00:44:49.480] But from a tactical standpoint, I'm not just going to leave you with like the woo because that's that's the woo.
[00:44:49.480 --> 00:44:51.080] I'll leave you with a little bit of the work.
[00:44:51.080 --> 00:44:54.120] So I would say look for small wins.
[00:44:54.120 --> 00:45:00.440] So look for things where people do reach out and they say like, hey, Megan, I just listened to this episode and this was my takeaway.
[00:45:00.440 --> 00:45:04.200] Even if it's like a message, one message, then it mattered.
[00:45:04.200 --> 00:45:06.600] If you have an email list, look for replies in that.
[00:45:06.600 --> 00:45:11.560] Like invite, once you start really inviting in that action, pay attention to it.
[00:45:11.560 --> 00:45:11.960] Okay.
[00:45:11.960 --> 00:45:16.760] And then I would say too, like figure out like what is the purpose.
[00:45:16.760 --> 00:45:17.400] Don't panic.
[00:45:17.400 --> 00:45:26.120] So like if the numbers aren't growing or if feedback is quiet or whatever that is, like look at like, okay, what are the niche things that we're covering?
[00:45:26.120 --> 00:45:27.720] What are the titles of our show?
[00:45:27.720 --> 00:45:29.560] Like what is our delivery?
[00:45:29.560 --> 00:45:30.360] What could I tweak?
[00:45:30.360 --> 00:45:31.480] What could I tailor?
[00:45:31.480 --> 00:45:39.240] But the real thing is, is that the work you're doing today on your podcast is still going to be working for you a year from now.
[00:45:39.240 --> 00:45:41.240] And so it's not done in vain.
[00:45:41.240 --> 00:45:45.920] People are still, literally the other day, somebody was like, I went back to episode number one.
[00:45:45.920 --> 00:45:47.680] And I was like, please don't.
[00:45:44.840 --> 00:45:49.680] Like, just start here.
[00:45:50.000 --> 00:45:52.560] But it is, it compounds.
[00:45:52.560 --> 00:45:53.920] It's not lost.
[00:45:53.920 --> 00:46:01.840] And so it might take you a little time to get that traction, but the reality is, is that this work is still going to be working for you.
[00:46:01.840 --> 00:46:04.800] And that's different than what we're learning on social.
[00:46:04.800 --> 00:46:06.880] And so it's not done in vain.
[00:46:06.880 --> 00:46:08.480] And I know you're a passionate person.
[00:46:08.480 --> 00:46:12.240] And I know you're in a stage of life where you're just like juggling, like, is it worth it?
[00:46:12.240 --> 00:46:14.960] And so figure out what will make it worth it.
[00:46:14.960 --> 00:46:15.440] Right.
[00:46:15.440 --> 00:46:27.280] But I will argue until I'm blue in the face that an hour spent recording a podcast versus an hour spent creating a reel will 1,000 times always be worth it, in my opinion.
[00:46:27.280 --> 00:46:28.000] Amazing.
[00:46:28.000 --> 00:46:28.560] Yeah.
[00:46:28.560 --> 00:46:34.320] And I think it goes back to what you said in the beginning is like, it's that consistent consistency keeps showing up.
[00:46:34.320 --> 00:46:41.760] And that was kind of the reasons I did start this was I didn't want the things I was sharing to disappear within 24 hours.
[00:46:41.760 --> 00:46:42.080] Yes.
[00:46:42.240 --> 00:46:42.720] So.
[00:46:42.720 --> 00:46:43.520] Yes.
[00:46:44.160 --> 00:46:44.560] Yeah.
[00:46:44.560 --> 00:46:56.400] And the more that you create a system and a rhythm, the more that it doesn't feel like a burden or coming from a place of urgency, the more it feels exciting and doable.
[00:46:56.400 --> 00:46:59.600] And so that's like the foundational pieces.
[00:46:59.600 --> 00:47:01.200] I think it's like every career.
[00:47:01.200 --> 00:47:08.320] Like when I was a photographer, I pictured my days out there shooting photos and I have my camera and I'm so creative.
[00:47:08.320 --> 00:47:14.080] And it's like the taking the pictures was like 2% and then everything else was the 98%.
[00:47:14.400 --> 00:47:24.960] And if you can create the systems and structure in the 98%, then you get to feel fully alive in that area that you deeply desire to be alive in.
[00:47:24.960 --> 00:47:34.760] And so, while systems and all of that is not sexy, I would argue it's a sexiest thing because it unlocks the creativity in the spaces where you really can be creative.
[00:47:35.320 --> 00:47:43.960] And so, I think that what I would do is like in your next week is find a pocket of time that you can create a rhythm where you're like, hey, this is going to feel good.
[00:47:44.280 --> 00:47:57.160] I would also challenge you, like, if it's coming down to time, record shorter episodes that you can batch and knock out more so that you can get ahead, so that you're not coming at it of like, oh my God, it's Wednesday.
[00:47:57.160 --> 00:47:58.280] I need to record again.
[00:47:58.280 --> 00:47:58.760] Yeah.
[00:47:58.760 --> 00:48:08.200] Because I think that will change the energy you're creating from and make it more of like a joy and something that feels easy instead of something that you have to do.
[00:48:08.200 --> 00:48:09.080] Absolutely.
[00:48:09.080 --> 00:48:10.280] I love that so much.
[00:48:10.280 --> 00:48:10.920] Thank you.
[00:48:10.920 --> 00:48:12.520] I needed to hear that.
[00:48:12.840 --> 00:48:13.480] Yes.
[00:48:13.480 --> 00:48:14.120] Okay.
[00:48:14.120 --> 00:48:15.880] Any final questions?
[00:48:15.880 --> 00:48:17.000] I'll give you one more.
[00:48:17.000 --> 00:48:21.000] It can be funny or fun, or it can be, I mean, you're question asked.
[00:48:21.080 --> 00:48:22.680] We have one final question.
[00:48:22.680 --> 00:48:23.240] Okay.
[00:48:23.240 --> 00:48:35.000] My one final question is: early on, do you suggest somebody should look at using ads to promote their podcast?
[00:48:35.640 --> 00:48:38.520] So I would say you don't need to.
[00:48:38.520 --> 00:48:46.040] We have never, I think we've recently started just to test it as like a, let's just see if this is worth it.
[00:48:46.040 --> 00:48:46.600] Yeah.
[00:48:46.600 --> 00:48:50.520] What I would suggest is leveraging Pinterest for your podcast.
[00:48:50.520 --> 00:48:50.840] Okay.
[00:48:50.840 --> 00:48:55.160] So let me just give you kind of the overview of this in the next two minutes.
[00:48:55.160 --> 00:48:55.720] Okay.
[00:48:55.720 --> 00:49:04.760] So what I would do is kind of going back to the answer about like Pareto's principle of getting out of the creation mode so much that you miss the promotion.
[00:49:05.080 --> 00:49:13.560] What's beautiful is that like we have a process where every podcast episode turns into 10 different pins on Pinterest.
[00:49:13.560 --> 00:49:14.040] Okay.
[00:49:14.040 --> 00:49:17.520] High-level, Pinterest is a search engine, it's not social media.
[00:49:17.520 --> 00:49:17.920] Yeah.
[00:49:14.600 --> 00:49:21.120] And the average lifespan of a pin is over one year.
[00:49:14.760 --> 00:49:21.360] Wow.
[00:49:21.520 --> 00:49:26.160] So one pin on Pinterest will still be working for you one year from now, which is incredible, right?
[00:49:26.160 --> 00:49:28.080] Because we want our episodes to live on.
[00:49:28.560 --> 00:49:35.840] So I always ask people, is it easier to create a podcast episode or to create 10 graphics using templates for a podcast episode?
[00:49:35.840 --> 00:49:36.960] The latter is usually true.
[00:49:36.960 --> 00:49:38.640] It usually takes 10 minutes.
[00:49:39.200 --> 00:49:49.840] So what I would say for you, Megan, is like with each podcast episode, if you can think of different angles, different ways to promote it, I would go to Pinterest before I would ever go to paid ads.
[00:49:49.840 --> 00:49:54.080] One, it's free, but two, it keeps things going for a long time.
[00:49:54.400 --> 00:50:02.480] And what's beautiful about it is you'll also start to glean data and insight based on what's performing on Pinterest because it's basically off of a search engine.
[00:50:02.480 --> 00:50:03.680] It's not off of popularity.
[00:50:03.680 --> 00:50:10.960] It's literally off of search volume and what people are looking at and clicking on, which can help guide insight back into your podcast.
[00:50:10.960 --> 00:50:14.080] So that is probably where I would spend my time marketing.
[00:50:14.080 --> 00:50:26.160] We are even currently in my business today doing audits on like what is actually worth it on social media when it comes to podcasting because it is tricky and like we don't have high production value.
[00:50:26.160 --> 00:50:27.600] I want to record in my home.
[00:50:27.920 --> 00:50:29.200] I want to hit record.
[00:50:29.200 --> 00:50:30.960] I don't want to have to worry about what I look like.
[00:50:30.960 --> 00:50:33.040] I don't, you know, it's all those things, right?
[00:50:33.040 --> 00:50:39.280] And so we are literally to this day still like tapping our head like what's worth it here.
[00:50:39.600 --> 00:50:41.120] We've never had to do that about Pinterest.
[00:50:41.120 --> 00:50:46.400] So that's just where I would put my time and energy and it doesn't take a lot of time, which is the beauty of it.
[00:50:46.400 --> 00:50:51.520] Paid ads could work and we're testing it, but it's not something I'm sold on yet.
[00:50:51.520 --> 00:51:02.760] Paid ads work for a lot of things, but I wouldn't say growing your podcast because it's really hard to see what happens once somebody clicks on an ad because you can't track the back end of it because you don't own the platform.
[00:51:02.760 --> 00:51:05.400] So that's kind of where that happens for us.
[00:50:59.840 --> 00:51:06.120] Interesting.
[00:51:06.440 --> 00:51:07.560] That's super helpful.
[00:51:07.560 --> 00:51:09.080] I appreciate that.
[00:51:09.080 --> 00:51:09.720] Yeah.
[00:51:09.720 --> 00:51:18.200] Okay, Megan, tell us where can everybody find out more about you, connect with you, listen to your show and all the things you're going to implement.
[00:51:18.200 --> 00:51:18.920] Give us the space.
[00:51:19.160 --> 00:51:23.080] This is also going to be the best accountability ever, right?
[00:51:23.080 --> 00:51:25.000] Because you're like, all right, I'm on the hook.
[00:51:25.000 --> 00:51:30.040] So now, Goldicker listeners, go listen to Megan's show so that you can see her apply all of these things.
[00:51:30.040 --> 00:51:31.000] That's what I was going to say.
[00:51:31.000 --> 00:51:38.040] If you want to follow along with me and see me implement all these amazing tips from Jenna, you can listen to my podcast.
[00:51:38.040 --> 00:51:40.760] It's called Wellness Uncomplicated.
[00:51:41.080 --> 00:51:41.960] Amazing.
[00:51:41.960 --> 00:51:44.680] Megan, thank you so much for being brave.
[00:51:44.680 --> 00:51:47.000] Thank you for being a part of my community.
[00:51:47.000 --> 00:51:48.440] Thank you for listening to the show.
[00:51:48.440 --> 00:51:50.360] And thank you for starting your own show.
[00:51:50.360 --> 00:52:00.200] I love podcasting so much, but I just think that there is something so beautiful about people brave enough to hit record and share their story and their expertise with the world.
[00:52:00.200 --> 00:52:01.240] So thank you so much.
[00:52:01.240 --> 00:52:02.280] Well, thank you, Jenna.
[00:52:02.280 --> 00:52:07.240] You have been in my ears since 2016 and have been a big part of this whole journey.
[00:52:07.240 --> 00:52:09.480] So I really appreciate your time today.
[00:52:09.800 --> 00:52:10.760] Oh.
[00:52:11.720 --> 00:52:16.760] I wanted that episode to be a podcasting masterclass, and I think it was just that.
[00:52:16.760 --> 00:52:30.840] But if you need to see to believe, or you want to learn more about how to start and grow and profit from your own podcast, now is an amazing time to go save your seat for my free masterclass at freepodcastclass.com.
[00:52:30.840 --> 00:52:33.080] That's freepodcastclass.com.
[00:52:33.080 --> 00:52:42.760] I will show you what you actually need to start a podcast, how you can hit record super easily without overthinking things, and how to make money from your show.
[00:52:42.760 --> 00:52:44.040] Just three easy steps.
[00:52:44.040 --> 00:52:48.080] All you have to do is go to freepodcastclass.com, save your seat, and show up.
[00:52:48.080 --> 00:52:49.840] I'll take care of the rest.
[00:52:49.840 --> 00:52:52.480] I absolutely love this podcast.
[00:52:52.480 --> 00:52:54.320] I love the community I've built through it.
[00:52:54.320 --> 00:52:58.160] I love listeners like Megan, and I love doing these coaching sessions.
[00:52:58.160 --> 00:53:05.840] If you want to be on a future coaching session for the Gold Digger podcast, make sure you go join our community of insiders that Megan was talking about.
[00:53:05.840 --> 00:53:07.520] It's an incredible space.
[00:53:07.520 --> 00:53:11.680] It's a place to connect with other listeners, ask your biggest questions, gain insights.
[00:53:11.680 --> 00:53:13.280] I'm in there commenting back.
[00:53:13.280 --> 00:53:17.600] It's just a really beautiful group of humans, and I'd love to have you be a part of it.
[00:53:17.600 --> 00:53:21.440] It's also how you can get on one of these episodes to ask your biggest questions.
[00:53:21.440 --> 00:53:25.440] So, bonus points if you join in on the community there.
[00:53:25.440 --> 00:53:28.080] Thank you so much for listening to this episode of the podcast.
[00:53:28.080 --> 00:53:30.480] I hope you consider having your very own podcast.
[00:53:30.480 --> 00:53:38.880] The podcast world is booming, and I want to help you create the systems and the strategies to launch a show to success, whatever success looks like for you.
[00:53:38.880 --> 00:53:42.480] And of course, until next time, Gold Diggers, keep on digging your biggest goals.
[00:53:42.480 --> 00:53:45.680] And thank you so much for tuning into this episode.
[00:53:46.000 --> 00:53:49.680] Thanks for pulling up a seat for another episode of the Gold Digger Podcast.
[00:53:49.680 --> 00:53:59.040] I hope today's episode filled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business.
[00:53:59.040 --> 00:54:09.680] If you've enjoyed today's episode, head on over to goldiggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more.
[00:54:09.680 --> 00:54:14.240] And if you haven't yet, make sure you're subscribed so that you never miss a future show.
[00:54:14.240 --> 00:54:16.640] We'll see you next time, Gold Diggers.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:01.440 --> 00:00:05.440] Ever whispered, maybe I could create an online course someday?
[00:00:05.440 --> 00:00:10.240] And then you thought, nope, too overwhelming, too risky, and way too much tech.
[00:00:10.240 --> 00:00:11.840] That's you, I get it.
[00:00:11.840 --> 00:00:18.160] When I started, I had no clue where to begin, no extra hours, and no idea if anyone would buy.
[00:00:18.160 --> 00:00:20.400] Then I met Amy Porterfield.
[00:00:20.400 --> 00:00:27.120] She gave me a clear, doable path, and that someday dream became a profitable, sustainable part of my business.
[00:00:27.120 --> 00:00:31.600] Now I've built multiple online courses that earn while I live my life.
[00:00:31.600 --> 00:00:37.680] That's why I'm so excited to tell you about Course Confident, a live boot camp with Amy herself.
[00:00:37.680 --> 00:00:40.560] Four live trainings with one clear outcome.
[00:00:40.560 --> 00:00:49.360] Nail your profitable course topic, choose your type and price with confidence, and learn how to attract your future students without being glued to your screen.
[00:00:49.360 --> 00:00:52.240] You'll be in a private-driven community that gets it.
[00:00:52.240 --> 00:01:02.000] The doubts, the wins, the why is this so hard moments, the accountability, ideas, and encouragement you need to move from thinking about it to doing it.
[00:01:02.000 --> 00:01:05.360] Join through jennakutcher.com forward slash bootcamp.
[00:01:05.360 --> 00:01:15.120] And when you join, you'll also get my beginner-friendly mini course, The Pinterest Kickstart, which is your quick start guide to growing your audience and email list before you even launch.
[00:01:15.120 --> 00:01:17.920] $27 of value, yours free.
[00:01:17.920 --> 00:01:24.960] If you want more freedom, more alignment, and income you don't have to chase daily, this is your next right step.
[00:01:24.960 --> 00:01:26.720] We start September 11th.
[00:01:26.720 --> 00:01:31.600] Save your spot today at jennakutcher.com forward slash bootcamp.
[00:01:35.440 --> 00:01:38.960] Huge savings on Dell AI PCs are here.
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[00:01:48.080 --> 00:01:50.880] It's pretty amazing what they can do in a day's work.
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[00:01:58.720 --> 00:02:03.480] They can even extend your battery life so you never have to worry about forgetting your charger.
[00:02:03.480 --> 00:02:11.560] It's like having a personal assistant built right into your PC to cover the menial tasks so that you can focus on what matters.
[00:02:11.560 --> 00:02:15.000] That's the power of Dell AI with Intel Inside.
[00:02:15.000 --> 00:02:25.560] With deals on Dell AI PCs like the Dell 16 Plus starting at $749.99, it is the perfect time to refresh your tech and take back your time.
[00:02:25.560 --> 00:02:30.600] Upgrade your AI PC today by visiting dell.com/slash deals.
[00:02:30.600 --> 00:02:33.640] That's dell.com/slash deals.
[00:02:38.440 --> 00:02:42.200] I know you're in a stage of life where you're just like juggling like, is it worth it?
[00:02:42.200 --> 00:02:44.920] And so figure out what will make it worth it.
[00:02:44.920 --> 00:02:45.400] Right.
[00:02:45.400 --> 00:02:57.720] But I will argue until I'm blue in the face that an hour spent recording a podcast versus an hour spent creating a reel will 1,000 times always be worth it, in my opinion.
[00:02:58.360 --> 00:03:01.960] I'm Jenna Gutcher, your host of the Goldigger Podcast.
[00:03:01.960 --> 00:03:08.760] I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.
[00:03:08.760 --> 00:03:16.920] Now I'm running a seven-figure online business that feels even better than it looks all from my house in small town Minnesota with my family.
[00:03:16.920 --> 00:03:19.880] Here, we value time as our currency.
[00:03:19.880 --> 00:03:27.240] We mix the woo and the work, and we are in the pursuit of building businesses that give us the freedom to live lives that we love.
[00:03:27.240 --> 00:03:32.440] I've always loved turning big goals into reality, and I'm here to help you do the same.
[00:03:32.440 --> 00:03:34.760] This isn't just a peek behind the curtain.
[00:03:34.760 --> 00:03:38.440] Come along with me and my guests as we tear the whole curtain down.
[00:03:38.440 --> 00:03:45.840] Every week, we tackle practical, no-fluff marketing strategies and host honest discussions on what works and what doesn't.
[00:03:44.840 --> 00:03:51.520] Join me and my expert guests for actionable insights to help you grow your dream business with confidence.
[00:03:51.840 --> 00:03:56.320] Pull up a seat and get ready to be challenged, inspired, and empowered.
[00:03:56.320 --> 00:03:59.440] This is the Gold Digger podcast.
[00:04:00.320 --> 00:04:11.120] What if the secret to growing your podcast, like getting more listeners, more engagement, and more traction, wasn't about going viral, but about being strategic, intentional, and just a little bit scrappy?
[00:04:11.120 --> 00:04:21.200] Today's coaching episode is such a treat because we're answering the real questions so many podcasters are asking, especially the ones juggling businesses, family, and everything in between.
[00:04:21.200 --> 00:04:22.800] Meet Megan Kennedy.
[00:04:22.800 --> 00:04:29.040] She is a Gold Digger listener and a wellness entrepreneur, a holistic nutritionist, and a mom of three boys.
[00:04:29.040 --> 00:04:40.240] She is the founder of many different businesses, including the natural vibe wellness market, the vibe smoothie bar, the well room, and somehow she's also the host of a podcast called Wellness Uncomplicated.
[00:04:40.240 --> 00:04:46.880] Megan came to me with a powerhouse list of questions like what actually helped people find the Goldigger podcast in the early days?
[00:04:46.880 --> 00:04:51.600] And if I only had a few hours a week, what would actually be worth focusing on?
[00:04:51.600 --> 00:04:56.400] And should your face and story be front and center or should you let your business lead the way?
[00:04:56.400 --> 00:05:07.120] Whether you are just starting out or feeling stuck in the noise, this conversation is packed with clarity, strategy, and heart, all tailored to help you grow your show in a way that actually feels doable.
[00:05:07.120 --> 00:05:14.240] And hey, if this episode has you thinking maybe it's time that I finally start my podcast, I've got something for you.
[00:05:14.240 --> 00:05:19.440] It's my free class, Podcasting 101: How to Start, Record, and Profit from Your Show.
[00:05:19.440 --> 00:05:26.720] It'll walk you through the exact steps I used to launch and grow Goldigger and the steps that thousands of podcasters have used.
[00:05:26.720 --> 00:05:32.840] You're going to learn this system, and you can register right now for free at freepodcastclass.com.
[00:05:29.840 --> 00:05:34.840] That link is also waiting for you in the show notes.
[00:05:35.080 --> 00:05:41.240] Go check out that free masterclass, all about podcasting, where we cover a lot of the things I'm talking to Megan about today.
[00:05:41.240 --> 00:05:42.760] All right, let's get into it.
[00:05:42.760 --> 00:05:46.440] Megan Kennedy, welcome to the Gold Digger podcast.
[00:05:47.080 --> 00:05:51.800] All right, we are having another coaching conversation today.
[00:05:51.800 --> 00:05:53.640] Megan, welcome to the podcast.
[00:05:53.640 --> 00:05:54.680] Thank you for having me.
[00:05:54.680 --> 00:05:56.280] I'm so excited.
[00:05:56.280 --> 00:06:01.160] Yes, okay, so set the stage for me and also for our listeners.
[00:06:01.160 --> 00:06:02.040] Where are you at?
[00:06:02.040 --> 00:06:03.080] What are you working on?
[00:06:03.080 --> 00:06:04.840] And then we'll dive into your questions.
[00:06:04.840 --> 00:06:07.160] Okay, so I am from St.
[00:06:07.240 --> 00:06:09.480] John's, Newfoundland, Canada.
[00:06:09.480 --> 00:06:15.960] And my journey into my wellness podcast basically starts when I'm in high school.
[00:06:15.960 --> 00:06:19.400] And I'll give the reader's digest version, but it kind of sets things up.
[00:06:19.400 --> 00:06:28.600] So, my parents had just gone through a divorce, and my mom was back in the job force and came across an interview for a health food store.
[00:06:28.600 --> 00:06:42.440] So, she went down for the interview, found out the store was for sale, and ended up taking all of her savings and purchasing this health food store back in 1999 in this small town of 15,000 people.
[00:06:42.440 --> 00:06:45.000] People thought she was absolutely crazy.
[00:06:45.320 --> 00:06:48.360] And she calls me up at school and says, Do you want a job?
[00:06:48.360 --> 00:06:49.400] And I said, Yes.
[00:06:49.400 --> 00:06:56.840] So, I came on down to the store, we learned together, I fell in love with wellness, and also had another passion for acting.
[00:06:56.840 --> 00:07:04.360] So, went away, did that in musical theater school, landed a job in Tokyo, Disney, worked as a princess, was super fun.
[00:07:04.360 --> 00:07:08.360] Stayed in Japan for about five years, and then the earthquake tsunami happened.
[00:07:08.360 --> 00:07:11.560] So, headed back to Newfoundland after that.
[00:07:11.560 --> 00:07:20.000] And at first, I thought I was gonna go into journalism, had a job lined up, but that fell through, and started to do some real life soul searching.
[00:07:20.320 --> 00:07:31.760] So a friend of mine said, when you're in a bookstore at a magazine rack, back when magazines were popular, she said, what section are you most drawn to?
[00:07:31.760 --> 00:07:34.320] And for me, it was obviously health and wellness.
[00:07:34.320 --> 00:07:36.640] It was a passion I've had forever.
[00:07:36.960 --> 00:07:42.560] So I called my mom up at the time and I said, hey, do you want to open up another store together here in St.
[00:07:42.560 --> 00:07:43.680] John's?
[00:07:43.680 --> 00:07:44.960] And she said, yes.
[00:07:44.960 --> 00:07:47.040] So we opened up the store.
[00:07:47.200 --> 00:07:49.200] Year later, my husband came on board.
[00:07:49.200 --> 00:07:50.800] We started having some kids.
[00:07:50.800 --> 00:07:53.040] I finished my holistic nutritionist.
[00:07:53.360 --> 00:07:59.040] And then I decided in 2020 to start a podcast after listening to you for years.
[00:07:59.040 --> 00:08:07.040] I think I was there from like pretty much day one and started this podcast in 2020, January 2020.
[00:08:07.040 --> 00:08:09.840] Then, of course, some life happened.
[00:08:09.840 --> 00:08:15.920] I got to episode five or six, ended up having a miscarriage, and then COVID hit.
[00:08:15.920 --> 00:08:18.800] So it was like all of this happened at once.
[00:08:18.880 --> 00:08:23.760] Had to step back into my business more on the floor full time.
[00:08:23.760 --> 00:08:26.160] And with a young child, something just had to give.
[00:08:26.160 --> 00:08:31.840] So the podcast unfortunately had to get pushed to the side, although very much in my heart.
[00:08:31.840 --> 00:08:36.960] Life kept happening, took over some more businesses and had a few more kids.
[00:08:36.960 --> 00:08:42.400] And in 2025, I made the decision to meet with this beautiful business coach.
[00:08:42.400 --> 00:08:44.480] And she was helping me grow my businesses.
[00:08:44.480 --> 00:08:52.960] And I think she could sense that I still had this podcast very much on my heart and wanting to share all of this wonderful information with people.
[00:08:52.960 --> 00:08:55.440] So she helped me get started again.
[00:08:55.440 --> 00:08:59.040] And originally, it was going to be called Wellness with Meg.
[00:08:59.040 --> 00:09:06.440] And right before I was about to launch, I just had this like epiphany moment where I was so fed up by all the information online.
[00:09:06.760 --> 00:09:09.720] We're like, you go on one day and it's like eggs are healthy.
[00:09:09.720 --> 00:09:12.360] And then you go on next, it's like eggs are the worst thing ever.
[00:09:12.360 --> 00:09:15.320] And I was just like, it's not that complicated.
[00:09:15.320 --> 00:09:21.000] And then I was like, okay, this podcast needs to be called Wellness Uncomplicated, targeted for busy women.
[00:09:21.000 --> 00:09:22.200] And so here we are.
[00:09:22.200 --> 00:09:25.320] I'm in at episode six or seven.
[00:09:25.320 --> 00:09:29.720] And I'm so excited to have this masterclass with you today.
[00:09:30.040 --> 00:09:31.240] Oh my gosh.
[00:09:31.240 --> 00:09:33.240] Well, I'm so sorry for your loss.
[00:09:33.240 --> 00:09:35.800] Obviously, I know exactly what that's like.
[00:09:35.800 --> 00:09:36.920] So I'm thinking of you.
[00:09:36.920 --> 00:09:45.640] And I'm also dying to know, because my daughters will kill me if I don't ask, what princess were you so that I can tell them that I spoke with you for your life princess today?
[00:09:45.960 --> 00:09:50.040] Well, I was primarily Ariel, as you can probably tell.
[00:09:50.040 --> 00:09:50.680] Right.
[00:09:50.680 --> 00:09:51.320] Yes.
[00:09:51.560 --> 00:09:57.000] Did a little bit of Cinderella and actually got to have some fun with Corella Deville, which was awful.
[00:09:57.240 --> 00:09:57.560] Okay.
[00:09:57.560 --> 00:09:57.960] Yes.
[00:09:57.960 --> 00:09:59.000] This is amazing.
[00:09:59.000 --> 00:09:59.800] Oh my gosh.
[00:09:59.800 --> 00:10:00.200] Okay.
[00:10:00.520 --> 00:10:03.560] You prepared the most amazing questions.
[00:10:03.560 --> 00:10:05.320] You were incredibly thoughtful.
[00:10:05.320 --> 00:10:09.240] So let's dive in so we can get to as many of them as we possibly can.
[00:10:09.240 --> 00:10:11.000] Okay, sounds great.
[00:10:11.320 --> 00:10:15.560] So as you know, the podcasting world right now is very busy.
[00:10:15.560 --> 00:10:21.880] I think I had heard somewhere that said, like, once you turn 40, you either start a podcast, run a marathon, or get a puppy.
[00:10:21.880 --> 00:10:24.360] So we are in a very busy space.
[00:10:24.360 --> 00:10:31.960] And I want to know when you first started out with Gold Digger, what moved the needle for you the most?
[00:10:31.960 --> 00:10:38.360] So, for example, you know, people finding your show, subscribers, and what made them keep coming back.
[00:10:38.360 --> 00:10:44.360] So, what were those key things in the beginning that you did that really helped your podcast be found?
[00:10:44.360 --> 00:10:45.360] I love this.
[00:10:44.840 --> 00:10:48.400] Podcasting is exploding, and rightfully so.
[00:10:48.560 --> 00:10:57.360] It is like the only medium that is increasing exponentially from shows as well as listenership, as well as ads.
[00:10:57.360 --> 00:11:02.640] So, it's kind of like this beautiful storm of like all the things are working in terms of podcasting.
[00:11:02.640 --> 00:11:05.040] So, I love that meme because I'm like, Yeah, do it.
[00:11:05.360 --> 00:11:14.320] So, let me tell you what I wish I would have done because I think that actually might be even more helpful than going back almost eight years because obviously things have changed so much.
[00:11:14.320 --> 00:11:27.360] So, one of the things I wish I would have done, and that I think every podcaster should do right now, is instead of looking at just your show, because your show is your baby and you're trying to grow your show, is thinking through smart collaborations.
[00:11:27.360 --> 00:11:31.840] I did an aspect of this, but I would take it to like 2.0 if I were to do it again.
[00:11:31.840 --> 00:11:37.440] So, when I first started, I had popular names on my show that were just popular in my niche.
[00:11:37.440 --> 00:11:44.160] So, they didn't have massive followings, but they were people recognizable names in like the photography world, basically.
[00:11:44.160 --> 00:11:45.440] And so, that was helpful.
[00:11:45.440 --> 00:11:58.560] And I think it is still helpful because podcasting is very much related to SEO search engine optimization in the sense of podcasting platforms are using keywords just like other platforms would use, like Google.
[00:11:58.560 --> 00:12:07.760] And so, if you can get names that people in your niche know and respect, if they type in that person's name and your show pops up, it's a great discoverability.
[00:12:07.760 --> 00:12:15.840] But the 2.0 on this would also be, Megan, is figuring out if there are other podcasts out there that you can do guest swaps.
[00:12:15.840 --> 00:12:18.240] So, they come on your show and you go on their show.
[00:12:18.240 --> 00:12:23.600] Now, why this is important is you are getting access to people that are already listening to a show, right?
[00:12:24.000 --> 00:12:33.720] And what I love about podcasting the most is because I'm such a like community over competition girly, is that podcast listeners listen to podcasts plural, right?
[00:12:33.720 --> 00:12:44.680] Like in any given week, I could be listening to like a pop culture, a health podcast, a business podcast, a marketing podcast, a Bravo TV recap podcast, you name it, I could be listening to it.
[00:12:44.680 --> 00:12:53.240] And so gaining access to people that are already listening to podcasts versus trying to get people who are not into podcasting to listen to a podcast is a great way.
[00:12:53.240 --> 00:13:01.960] So I would say looking for guest swaps and collaborations, it's also great in terms of scheduling where it's like, I interview you, you interview me.
[00:13:01.960 --> 00:13:02.760] Great way to do it.
[00:13:02.760 --> 00:13:07.880] So that's something I wish I would have done, but that would be something like early collaborations are a really great way.
[00:13:07.880 --> 00:13:17.960] Another thing, and I think we can go deeper on this as well, is looking at like how you can leverage platforms that have longevity to support your podcast.
[00:13:18.120 --> 00:13:24.120] So one of the things I love about podcasting is that people are always going back and listening to old shows.
[00:13:24.120 --> 00:13:31.400] So about half of our downloads every month come from our new episodes dropping, but about half of them come from old episodes.
[00:13:31.400 --> 00:13:38.440] So whether people are specifically seeking out specific topics or they're scrolling back into the archives to re-listen to something.
[00:13:38.440 --> 00:13:51.880] And so looking at other platforms that support long-term success versus, say, social media where things live and die so quickly, that's something that I wish I would have focused on earlier.
[00:13:51.880 --> 00:13:55.880] And I sort of did, but again, I would totally take that to the next notch.
[00:13:55.880 --> 00:13:59.400] So what I'm talking about here is Pinterest, which we can talk about too.
[00:13:59.400 --> 00:14:07.160] But basically, letting that content live on longer than when you hit publish because there's always going to be new episodes dropping.
[00:14:07.160 --> 00:14:12.600] But how do we make sure that the content you created two months ago is still getting listened to, right?
[00:14:12.920 --> 00:14:18.800] And then the last thing I would say is being consistent, which is so hard, right?
[00:14:14.760 --> 00:14:20.800] And something that so many people struggle with.
[00:14:20.960 --> 00:14:23.360] I want to say there is a statistic out there.
[00:14:23.360 --> 00:14:25.600] I think it was 71%.
[00:14:25.600 --> 00:14:29.840] I could be off on this, but most podcasters stop after episode seven.
[00:14:30.000 --> 00:14:30.320] Yes.
[00:14:30.800 --> 00:14:32.160] So that's a real thing.
[00:14:32.160 --> 00:14:34.320] Like pod burnout is a real thing.
[00:14:34.320 --> 00:14:36.800] So it's not just you, it's a lot of people.
[00:14:36.800 --> 00:14:45.040] And I think that when you can start to build consistency and kind of flex that consistency muscle, that is what is going to build loyalty.
[00:14:45.040 --> 00:14:47.840] Where you just become like, okay, Megan's dropping.
[00:14:47.840 --> 00:14:50.560] Oh, a new episode's coming out, and that'll work.
[00:14:50.560 --> 00:14:53.680] And I think that's something I did well, and that helped so much.
[00:14:53.680 --> 00:14:58.080] So those would be the three things that I would focus on in terms of moving the needle.
[00:14:58.080 --> 00:15:05.360] So collaborations, strategic, long-term ways to market your show, and then consistency.
[00:15:05.360 --> 00:15:06.000] I love that.
[00:15:06.000 --> 00:15:08.560] That's so helpful and such great advice.
[00:15:08.560 --> 00:15:11.600] And it kind of leads me into my next question.
[00:15:11.600 --> 00:15:19.600] So, as a mom, busy entrepreneur, doing all the things, and now have this wonderful podcast.
[00:15:19.920 --> 00:15:24.240] What would you do if you had two hours a week?
[00:15:24.240 --> 00:15:33.360] What would you do to really make the biggest impact with the little time that you have to market the show?
[00:15:33.360 --> 00:15:34.000] Yes.
[00:15:34.000 --> 00:15:34.560] Okay.
[00:15:34.880 --> 00:15:42.480] So one thing that I think is interesting is when you're podcasting, so some people podcast as their career, right?
[00:15:42.480 --> 00:15:44.560] So it's like that's their thing.
[00:15:44.560 --> 00:15:46.160] Very few people are able to do that.
[00:15:46.160 --> 00:15:46.480] Yeah.
[00:15:46.480 --> 00:15:47.600] But some people do.
[00:15:47.920 --> 00:15:54.000] Most people do it to support their career or their passions or the other areas of their life.
[00:15:54.000 --> 00:15:58.240] And I would say that that's where most people live and most of my people live there as well.
[00:15:58.240 --> 00:16:05.480] And so when you're looking at a limited amount of time, we want to treat time as your currency and to be really thoughtful with it.
[00:16:05.480 --> 00:16:09.240] So one of the things that I do is I love to batch work.
[00:16:09.240 --> 00:16:14.040] So even today, Megan, I have been recording for the last three hours and I still have one more hour.
[00:16:14.040 --> 00:16:15.800] I have five hours of recording today.
[00:16:15.800 --> 00:16:20.040] That's not like totally normal, but for me, it's like I built the stamina.
[00:16:20.040 --> 00:16:20.360] Yeah.
[00:16:20.360 --> 00:16:21.720] I've done this enough times.
[00:16:22.040 --> 00:16:29.480] And so when I record, it's like it takes time to like set things up, get your microphone, get your headphones, get in the mindset.
[00:16:29.480 --> 00:16:35.560] Like when I first start recording every day without fail, it takes me like eight takes to say a complete sentence.
[00:16:35.720 --> 00:16:37.880] Like I've forgotten how to speak again, right?
[00:16:38.520 --> 00:16:42.680] And so batching is an amazing way to just figure out.
[00:16:42.680 --> 00:16:52.040] So I always try to have all my thoughts together, any outlines, anything I need done separately so that when I sit down to record, it's just recording.
[00:16:52.040 --> 00:16:55.000] Because if I get frustrated when I'm recording, game over, right?
[00:16:55.000 --> 00:16:56.360] That episode's going to suck.
[00:16:56.360 --> 00:16:59.080] Or if I'm like, what did I mean by that bullet point?
[00:16:59.080 --> 00:17:01.240] I have no idea what I was trying to say.
[00:17:01.240 --> 00:17:04.200] And so I try to like do the prep separate.
[00:17:04.200 --> 00:17:17.560] One thing that I think would be really interesting to consider, and this might be something a little off the wall, but I have been listening to podcasts where people are recording their podcast, let's say on their commute into work.
[00:17:17.560 --> 00:17:21.880] And it's like they're batching in a way that makes sense for them.
[00:17:21.880 --> 00:17:27.080] Or I listened to one the other day and the woman was literally on a walk and taking you on a walk.
[00:17:27.080 --> 00:17:28.680] So she's like, get your shoes on.
[00:17:28.680 --> 00:17:30.600] We're going on a walk together.
[00:17:30.600 --> 00:17:33.000] And so, for some people, that might work.
[00:17:33.000 --> 00:17:37.240] Now, I am a little bit picky when it comes to like audio quality.
[00:17:37.240 --> 00:17:40.760] And I feel like I'd be like huffing and puffing with my microphone if I did that.
[00:17:40.760 --> 00:17:43.480] But for some people, that's how they stay consistent.
[00:17:43.480 --> 00:17:44.680] And I respect the game.
[00:17:44.680 --> 00:17:45.360] Yeah.
[00:17:44.840 --> 00:17:52.320] If I had a few hours, so I would batch record and I would consider doing shorter episodes and really just thinking through.
[00:17:52.400 --> 00:17:54.560] They don't need to be hour-long monologues.
[00:17:54.560 --> 00:18:00.320] Like, if you can deliver content in 10, 20, 30 minutes, girl, do it.
[00:18:00.320 --> 00:18:04.000] The other thing I would think of is how am I going to promote the episode?
[00:18:04.000 --> 00:18:17.360] So, one of the biggest traps that people get into with podcasting is we get so excited about the creation of the podcast itself that we do such a crappy job of leading people to the creation so that they can enjoy it, right?
[00:18:17.360 --> 00:18:18.560] Yeah, and you're pointing at yourself.
[00:18:18.560 --> 00:18:19.760] You're like, Yeah.
[00:18:20.080 --> 00:18:27.600] And so, it's kind of like, and I see you have this in you just from the way that you created questions for this episode.
[00:18:27.600 --> 00:18:42.960] If you could take just some of that intentional thinking that you put into writing the right questions and putting it into how can I promote this thing so that it actually reaches the people I created it for, that's where I think your time would be best spent.
[00:18:43.440 --> 00:18:54.080] And the last part of that would be thinking of like, how can I repurpose either what I've already done or what I'm currently creating instead of focusing on reinventing?
[00:18:54.080 --> 00:18:59.520] So, what are some smart strategies to take something that's already been created and think about promoting it?
[00:18:59.520 --> 00:19:08.960] It's kind of like Pareto's principle, where right now, most creators are creating 90% of the time, thinking about the promotion of that creation 10% of the time.
[00:19:09.360 --> 00:19:16.000] How can we flip that with limited hours so that you're creating 10, 20% of the time, but promoting those creations more?
[00:19:16.320 --> 00:19:18.400] So, that's kind of what I would consider.
[00:19:18.400 --> 00:19:20.320] What resonates with you in that?
[00:19:20.320 --> 00:19:23.840] Because you know your time constraints and you know what's real in your life.
[00:19:23.840 --> 00:19:26.720] Yes, I love the idea of batch recording.
[00:19:26.720 --> 00:19:34.520] I think that's something that I'm going to find really useful because right now it's just week to week to week and then it kind of gets a little it feels like treadmilly, right?
[00:19:34.520 --> 00:19:35.960] Like it feels a little panicky.
[00:19:35.960 --> 00:19:36.360] It does.
[00:19:29.920 --> 00:19:36.600] It does.
[00:19:36.760 --> 00:19:38.440] It's not a great feeling.
[00:19:38.440 --> 00:19:44.920] But then I also know I'm putting all this time and intention into my episodes, but then I'm definitely not promoting them enough.
[00:19:44.920 --> 00:19:47.720] And then I'm wondering, oh, why don't I have enough listens or downloads?
[00:19:48.840 --> 00:19:56.840] So I think, you know, maybe it's not just batching the episodes, but also being more intentional too, like you said, with how I'm promoting it.
[00:19:56.840 --> 00:20:00.280] And maybe take the perfectionism out of my brain.
[00:20:00.280 --> 00:20:06.280] And just a lot of the things I talk about in my podcast, I'm doing throughout my day or incorporating.
[00:20:06.280 --> 00:20:15.080] So maybe it's just like sticking the camera up while I'm cooking my dinner or, you know, doing whatever and just using that and being okay with it not being perfect.
[00:20:15.080 --> 00:20:20.200] Because that's where I think, as you know, I'm very like, I think things through a lot.
[00:20:20.520 --> 00:20:29.560] So letting go of that perfectionism, filming throughout the day, and just kind of making that game plan, I think will probably really help promote.
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[00:22:59.120 --> 00:22:59.960] I love that.
[00:22:59.960 --> 00:23:03.800] And honestly, I mean, you are so not alone in the perfection thing.
[00:22:59.520 --> 00:23:06.120] I think everyone listening is like, Yeah, that's me.
[00:23:06.280 --> 00:23:09.320] I like wanted to be so good that I don't even put it out there, right?
[00:23:09.800 --> 00:23:11.480] And it's like, what is better?
[00:23:11.480 --> 00:23:15.880] Like, your best ideas, your best thoughts, the things you've learned in life.
[00:23:15.880 --> 00:23:21.320] Is it better to live inside of you and like be in this perfect little bow that's never going to exist?
[00:23:21.320 --> 00:23:24.040] Or is it better to just get it out there so it can help people?
[00:23:24.040 --> 00:23:25.880] And so you're not alone in that.
[00:23:25.880 --> 00:23:32.920] And I think too, once you create a rhythm, like for me, podcasting has just become this rhythm.
[00:23:32.920 --> 00:23:42.520] And so maybe it is spending the next two hours of your week that you have open and you create a rhythm that feels sustainable and good.
[00:23:42.520 --> 00:23:52.200] For me personally, from a nervous system standpoint, being ahead helps me remove that urgency and stress.
[00:23:52.520 --> 00:23:56.440] And so, like, we have always, I've always operated that way.
[00:23:56.440 --> 00:23:59.320] And part of it is healthy, part of it might be unhealthy.
[00:23:59.320 --> 00:24:01.400] I'm obsessed with being ahead.
[00:24:01.400 --> 00:24:02.040] Yeah.
[00:24:02.040 --> 00:24:17.400] And it is so helpful because I never feel like I need to sit down today and have brilliant thoughts today, and it needs to be perfect today because it's like I'm working a month ahead and it just removes that window of like this has to get done right now.
[00:24:17.400 --> 00:24:27.720] So maybe it's figuring out what is the rhythm that feels good and how can I maybe spend a little bit of time right now getting ahead so that it eliminates that area.
[00:24:27.720 --> 00:24:43.560] One other thing too, going back to your first question, is if you do do guest swaps, one thing that we've done is asking that host, hey, can I re-air your episode after you published it on my show?
[00:24:43.560 --> 00:24:53.120] Because not only does it position you as an expert without you having to say, I'm the expert in this, somebody else is asking you the question, but it gives you double the content.
[00:24:53.440 --> 00:24:55.120] So that can also be a great way.
[00:24:55.120 --> 00:25:03.600] And like every single person I've asked to do that has said yes because it's like their show is getting airtime and it's also going to send people to theirs.
[00:25:03.600 --> 00:25:06.880] So just another thought knowing that your time is limited.
[00:25:06.880 --> 00:25:08.240] I love that so much.
[00:25:08.240 --> 00:25:19.040] And going back to the whole perfectionism, it's funny because when I've put a lot of time and effort into my reels that I've done on Instagram, the one that actually was the most popular was me loading my dishwasher.
[00:25:19.040 --> 00:25:24.240] Like it's so crazy.
[00:25:24.240 --> 00:25:26.320] I was reading something about marketing.
[00:25:26.320 --> 00:25:37.600] No, actually, I was listening to a podcast about it and they were talking about lo-fi marketing these days and how everything is getting flipped on its head where production value is suddenly way less important.
[00:25:37.920 --> 00:25:45.840] And so that is kind of a breath of fresh air for us that have gotten used to like polish and perfection to remind us to like go backwards.
[00:25:45.840 --> 00:25:46.880] So I love that.
[00:25:46.880 --> 00:25:48.720] Okay, what's your next question?
[00:25:48.720 --> 00:25:54.560] Okay, so my next question is: I have a main business that I operate.
[00:25:54.560 --> 00:25:56.240] It's my health food store.
[00:25:56.240 --> 00:26:00.240] And I also have my personal brands/slash podcast.
[00:26:00.240 --> 00:26:07.920] The podcast is supposed to support the health food store by giving lots of great, valuable information to my customers.
[00:26:08.240 --> 00:26:10.560] What is better to focus on?
[00:26:10.560 --> 00:26:18.320] The business brand or my personal brand sharing to the business?
[00:26:18.320 --> 00:26:19.680] Does that make sense?
[00:26:19.680 --> 00:26:20.000] Yeah.
[00:26:20.000 --> 00:26:20.320] Yeah.
[00:26:20.320 --> 00:26:21.280] Like, what do you lead?
[00:26:21.280 --> 00:26:22.480] What do you lead with?
[00:26:22.480 --> 00:26:23.040] Exactly.
[00:26:23.360 --> 00:26:24.240] Exactly.
[00:26:24.240 --> 00:26:26.000] So here's what I would do.
[00:26:26.000 --> 00:26:26.320] Okay.
[00:26:26.320 --> 00:26:27.040] This is kind of.
[00:26:27.040 --> 00:26:27.360] Okay.
[00:26:27.600 --> 00:26:32.040] I'm going to bring you back to my classes that I actually paid attention to in college.
[00:26:29.840 --> 00:26:32.200] Okay.
[00:26:32.440 --> 00:26:38.600] So I will never forget in college when I learned the difference, and this is so dumb, but here we are.
[00:26:38.600 --> 00:26:41.800] The difference between overt marketing and covert marketing.
[00:26:41.800 --> 00:26:42.360] Okay.
[00:26:42.360 --> 00:26:45.960] So overt marketing is like super in your face.
[00:26:45.960 --> 00:26:46.680] It's very clear.
[00:26:46.680 --> 00:26:49.000] It's like a commercial on the TV for the big mic, right?
[00:26:49.000 --> 00:26:51.160] Like you're like, yeah.
[00:26:51.160 --> 00:27:02.120] Covert marketing is one of the most underutilized things that entrepreneurs should be doing right now, which means you're talking about the thing without selling the thing.
[00:27:02.120 --> 00:27:02.520] Okay.
[00:27:02.520 --> 00:27:04.760] So here is what I would do, Megan.
[00:27:04.760 --> 00:27:08.280] So absolutely, I would say lead with you and your own story.
[00:27:09.080 --> 00:27:14.520] Every single episode, I would reference your health store in some way.
[00:27:14.520 --> 00:27:20.840] So you could even be like, the other day, a customer came into my health store and they asked me this question.
[00:27:21.080 --> 00:27:22.920] And then you tell your personal story.
[00:27:22.920 --> 00:27:24.280] So you've just planted the seed.
[00:27:24.280 --> 00:27:26.840] I have a health store and I am an expert, right?
[00:27:26.840 --> 00:27:27.480] Yeah.
[00:27:27.480 --> 00:27:39.400] And so I would look for ways to overtly include your business, a customer experience, a product you've tried or sold into every episode.
[00:27:39.400 --> 00:27:43.240] And you don't have to feel like you're like slamming it down people's throats.
[00:27:43.240 --> 00:27:43.720] Right.
[00:27:43.720 --> 00:27:46.120] And so how do you incorporate in stories?
[00:27:46.120 --> 00:27:47.720] So like, here's an example of this.
[00:27:47.720 --> 00:27:50.840] I could say, oh my gosh, Megan, this morning I woke up.
[00:27:50.840 --> 00:27:51.960] This is a real story.
[00:27:51.960 --> 00:27:55.720] I woke up and one of my students, Diana Rice, she was on Pinterest.
[00:27:55.720 --> 00:27:58.680] Her views went up 999% in a week.
[00:27:58.680 --> 00:28:01.080] And I could just say something like that, right?
[00:28:01.080 --> 00:28:01.960] Which is true.
[00:28:01.960 --> 00:28:02.600] Yep.
[00:28:02.600 --> 00:28:06.120] And I'm not saying, hello, I have a course about this.
[00:28:06.120 --> 00:28:08.600] It's like, can you imagine what would that look like for you?
[00:28:08.600 --> 00:28:09.000] Right.
[00:28:09.400 --> 00:28:21.360] And so when you're doing a podcast, since it's beautifully long-form content, you want to just start paying attention to your own stories, the stories that you're experiencing in the business.
[00:28:21.680 --> 00:28:25.040] And then every single episode, it's so easy to weave it in.
[00:28:25.280 --> 00:28:28.160] You can link it in your descriptions and show notes.
[00:28:28.160 --> 00:28:31.520] You could talk about a specific product and the benefits of it.
[00:28:31.520 --> 00:28:38.320] You could also include in like a little short segment into every episode that could be, let's say, two minutes long.
[00:28:38.320 --> 00:28:44.400] And you could say, here's like the product of the week, and then talk about your own personal experience with it.
[00:28:44.720 --> 00:28:46.960] So there's so many different ways you can do it.
[00:28:46.960 --> 00:28:55.200] And I just think for my brain, it always helps to be like, is this going to be more overt where I'm like talking about the thing specifically for the thing?
[00:28:55.680 --> 00:28:57.280] Or is it going to be more covert?
[00:28:57.280 --> 00:29:05.200] And how can I weave something in that is a natural extension that gives value, but it also helps remind people of what I do and why I do it.
[00:29:05.200 --> 00:29:07.360] So for me, that's been so helpful.
[00:29:07.360 --> 00:29:09.200] So I think there are so many different ways.
[00:29:09.200 --> 00:29:14.400] If I were you, every episode I try to tell a story about something that happened in the health store.
[00:29:14.400 --> 00:29:15.760] So we talk about it.
[00:29:15.760 --> 00:29:22.160] I would try to tell a personal story of something you learned and overcame or something that you've learned the hard way, maybe.
[00:29:22.560 --> 00:29:27.760] And then maybe I would do a three-minute highlight on some sort of health product that nobody considered.
[00:29:27.760 --> 00:29:28.640] Wouldn't that be fun?
[00:29:28.640 --> 00:29:29.040] Amazing.
[00:29:29.040 --> 00:29:29.680] I love that.
[00:29:29.680 --> 00:29:40.400] So currently, right now, in the middle of my episodes, I've created like an ad where it says, This episode is sponsored by Natural Vibe, where we sell all things and I go on.
[00:29:40.400 --> 00:29:44.160] Is that a good idea, or am I better off just being more natural with it?
[00:29:44.160 --> 00:29:46.160] Because I've kind of created my own ad.
[00:29:46.480 --> 00:29:47.520] No, do both.
[00:29:47.520 --> 00:29:47.840] Okay.
[00:29:47.920 --> 00:29:48.480] All the things.
[00:29:48.480 --> 00:29:48.880] Okay.
[00:29:48.880 --> 00:30:02.680] And here's what I would say too: that is helpful: if you have the ability to track the traffic that comes from the podcast, like we were so bad at data for so long, I just ignored it.
[00:30:03.000 --> 00:30:11.480] But if you could have a specific link that only podcast people would use, it would be super helpful for you to just see and connect the dots more.
[00:30:11.480 --> 00:30:15.080] Even if five people visited your website because of your podcast, that matters, right?
[00:30:15.320 --> 00:30:18.920] It's like you don't need a bajillion people, you need X amount.
[00:30:18.920 --> 00:30:21.320] And so I like having the data.
[00:30:21.320 --> 00:30:27.880] And so now any links that we use in the podcast are podcast specific, just so that I can see where it's coming from.
[00:30:27.880 --> 00:30:32.120] And for me, that helps me see the return on the investment and make it worth it.
[00:30:32.360 --> 00:30:40.200] I think sometimes when people burn out on podcasting, it's because they're having a hard time connecting the dots of like, why is this worth my time?
[00:30:40.200 --> 00:30:40.520] Yes.
[00:30:40.760 --> 00:30:41.880] And so that can be helpful.
[00:30:41.880 --> 00:30:52.040] And then same thing too, if you're a guest on other people's shows, having some sort of way that you can track how much traffic you're getting from one show is super great.
[00:30:52.040 --> 00:30:58.920] So let's say if I went on your show and I had a link like if you go to jennakutcher.com/slash megan, you can learn blah blah blah.
[00:30:58.920 --> 00:31:00.280] And I could track that.
[00:31:00.280 --> 00:31:06.120] You can also see trends or be like, oh, wow, this super niche show performed so amazing.
[00:31:06.600 --> 00:31:11.880] It's just, I think it can help guide your decisions and just make you more definitive that like, yes, this is worth it.
[00:31:12.120 --> 00:31:12.760] This is working.
[00:31:12.760 --> 00:31:13.080] Yes.
[00:31:13.080 --> 00:31:13.480] Wow.
[00:31:13.880 --> 00:31:15.000] I love that.
[00:31:15.320 --> 00:31:19.160] So that sort of leads me into my next question.
[00:31:19.160 --> 00:31:25.000] You know, one thing about you, Jenna, with your Gouldager podcast is you have this amazing community.
[00:31:25.000 --> 00:31:26.600] I'm in that Facebook group.
[00:31:26.600 --> 00:31:29.560] I see how supportive everybody is with one another.
[00:31:29.880 --> 00:31:36.120] And I'm wondering, what have you done to really create that connection with people?
[00:31:36.120 --> 00:31:42.200] Not just to tune in, but to engage, buy or share the show with others?
[00:31:42.520 --> 00:31:43.400] I love that.
[00:31:43.400 --> 00:31:45.680] I mean, I love our community.
[00:31:46.880 --> 00:31:56.560] Even yesterday, we had an experience where there was some issue with tech and there was like a thousand people from my community on and they were the kindest, most amazing humans.
[00:31:56.560 --> 00:31:57.680] And I just like.
[00:31:58.000 --> 00:32:02.880] Every time something like that happens, which I hate because of course nobody wants tech to go bad.
[00:32:02.880 --> 00:32:06.080] Anyone in the world of online business knows it happens.
[00:32:06.080 --> 00:32:11.600] I just am always like, how freaking lucky am I that these are the people in my corner?
[00:32:11.600 --> 00:32:14.160] So I love that you notice that and that you get to experience it.
[00:32:14.160 --> 00:32:17.840] So one thing I would say is like create connection points off of the podcast.
[00:32:17.840 --> 00:32:22.960] So a lot of times you listen to a podcast and you're kind of like left with like, now what?
[00:32:22.960 --> 00:32:25.040] Like, or like, where do I go?
[00:32:25.040 --> 00:32:32.400] And one thing that I think would be awesome, especially in the health space where you were already talking about like how one day you can hear this is good and then the next day.
[00:32:32.400 --> 00:32:36.720] And like, how could you create a resource too where people can connect with you?
[00:32:36.720 --> 00:32:42.560] Because especially if you're getting a show started, people want a way to connect with you.
[00:32:42.560 --> 00:32:51.760] And the best way that you can data mine and get insight into what people will actually listen to and what questions they actually have is making yourself available.
[00:32:51.760 --> 00:32:54.720] I'm still active in our Facebook community.
[00:32:55.280 --> 00:32:58.480] Not as active as I was in the beginning where it's like every comment.
[00:32:58.480 --> 00:33:00.400] I would be like, yes, like in on it.
[00:33:00.880 --> 00:33:05.040] But I go in there all the time because it's like, I want to see what are people struggling with?
[00:33:05.040 --> 00:33:06.320] What questions are they asking?
[00:33:06.320 --> 00:33:10.080] And so I would say create a connection point off of the podcast.
[00:33:10.080 --> 00:33:22.080] It doesn't have to be a Facebook group, but to me, I love it personally because it's like Instagram DMs are great, but you're only benefiting one-to-one and you don't have the bandwidth to like constantly deliver in that way.
[00:33:22.560 --> 00:33:24.800] I also think an email list is amazing.
[00:33:24.800 --> 00:33:26.160] You know, I love email lists.
[00:33:26.160 --> 00:33:32.120] Just somewhere where people can talk back to you, where it's a conversation and not a monologue.
[00:33:32.120 --> 00:33:32.680] Okay.
[00:33:33.080 --> 00:33:37.720] Another reason why I love the Facebook community is like we let people connect.
[00:33:37.720 --> 00:33:39.720] We want people to connect in real life, right?
[00:33:39.720 --> 00:33:41.640] Like connect with other listeners.
[00:33:41.640 --> 00:33:48.760] I have so many people that have hired other gold digger listeners and met up in cities together and different things like that.
[00:33:48.760 --> 00:33:54.840] And so it's like it creates this like just ecosystem of connection, which is what I want.
[00:33:54.840 --> 00:33:58.920] Make sure that every episode you do has some sort of prompt.
[00:33:58.920 --> 00:34:05.960] So whether it's asking them to do something, inviting them to join you somewhere, engaging with you on some sort of place.
[00:34:05.960 --> 00:34:11.880] For me, I love the Facebook community just because it feels more exclusive where it's like an Instagram story.
[00:34:11.880 --> 00:34:14.280] Yes, you can share that, but then it's just gone.
[00:34:14.760 --> 00:34:22.120] And so kind of figuring out who's listening, what are they enjoying, and what questions do they have, however, you want to data mine that.
[00:34:22.120 --> 00:34:24.520] And then also like highlighting your listeners.
[00:34:24.520 --> 00:34:26.920] So like last month was Small Business Month.
[00:34:26.920 --> 00:34:36.040] And so we played clips from listeners about their businesses or we do the QA's where listeners are calling in and asking their questions.
[00:34:36.040 --> 00:34:40.920] And so it's not just about me, like it's about this community and who I'm creating it for.
[00:34:40.920 --> 00:34:53.080] And so figuring out interesting ways that you can highlight your listeners, whether it's a question that they've asked or something you've seen or a DM you've got, like make them the star and people will stick around and they'll bring friends.
[00:34:53.080 --> 00:34:59.320] And so I think that is like the way that you want to do that is don't let your episodes just be the dead end.
[00:34:59.320 --> 00:35:01.080] Like where do they go from here?
[00:35:01.080 --> 00:35:06.840] And then how can you connect with them so that you can get that insight into what do they really need?
[00:35:08.120 --> 00:35:15.840] You know that sinking feeling when you see your latest campaign report, 87% of your budget went to people who would never buy from you.
[00:35:14.920 --> 00:35:21.200] Random scrollers clicking your business course ad, students engaging with your entrepreneur content.
[00:35:21.520 --> 00:35:27.440] You're perfect ad creative about building sustainable income shown to people who aren't even trying to build a business.
[00:35:27.440 --> 00:35:29.760] That's why LinkedIn ads exist.
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[00:35:38.800 --> 00:35:41.440] Reach VPs of marketing at growing companies.
[00:35:41.440 --> 00:35:44.160] Find HR directors at mid-sized firms.
[00:35:44.160 --> 00:35:47.120] Target entrepreneurs ready to invest in their growth.
[00:35:47.120 --> 00:35:49.840] Zero waste, maximum impact.
[00:35:49.840 --> 00:35:58.080] Stop hemorrhaging budget on random audiences and start reaching actual decision makers who can write the checks only with LinkedIn ads.
[00:35:58.080 --> 00:36:04.560] Spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one.
[00:36:04.560 --> 00:36:07.360] Just go to linkedin.com/slash goal.
[00:36:07.360 --> 00:36:10.480] That's linkedin.com/slash G-O-A-L.
[00:36:10.480 --> 00:36:12.880] Terms and conditions apply.
[00:36:14.480 --> 00:36:20.720] This podcast is brought to you by Mercury, banking that helps entrepreneurs do more with their money.
[00:36:20.720 --> 00:36:25.520] When I first started taking my business seriously, I remember feeling stretched thin.
[00:36:25.520 --> 00:36:30.720] I was juggling invoices, tracking payments, and managing cash flow across different tools.
[00:36:30.720 --> 00:36:34.160] It was messy, and I thought banking had to be that way.
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[00:37:08.440 --> 00:37:11.880] Mercury is a financial technology company, not a bank.
[00:37:11.880 --> 00:37:15.240] For important details, check the show notes.
[00:37:16.520 --> 00:37:23.880] Last February, when the Minnesota winter felt like it would never end, I looked at my family and I said, that's it, we're going south.
[00:37:23.880 --> 00:37:32.360] So we booked a house on Airbnb with a pool, enough space for each of us to actually get good sleep, and all of the little luxuries we didn't have at home.
[00:37:32.360 --> 00:37:42.680] But what really stuck with me wasn't just the house, it was all these thoughtful touches, fresh coffee waiting for us, local restaurant recommendations, even pool towels that actually smelled good.
[00:37:42.680 --> 00:37:46.520] Drew and I kept looking at each other like, how did they think of everything?
[00:37:46.520 --> 00:37:49.240] And that's when I realized this host was a pro.
[00:37:49.240 --> 00:37:54.760] They had clearly figured out how to make people feel genuinely cared for and not just housed.
[00:37:54.760 --> 00:38:00.120] Now, having been a host myself, I understand how much care it takes to create that kind of experience.
[00:38:00.120 --> 00:38:03.160] The thing is, not every host can always be there in person.
[00:38:03.160 --> 00:38:04.280] Life gets busy.
[00:38:04.280 --> 00:38:08.600] Maybe you're traveling, working remotely, or you've got a second property sitting empty.
[00:38:08.600 --> 00:38:13.160] That is why I love that Airbnb offers tools to help make hosting simpler.
[00:38:13.160 --> 00:38:25.800] With their co-host network, you can partner with experienced local co-hosts who manage the details from guest communication to on-the-ground support so that your space and your guests are cared for even when you can't be there.
[00:38:25.800 --> 00:38:29.960] If hosting has ever felt overwhelming, this makes it easier than ever.
[00:38:29.960 --> 00:38:34.280] Find a co-host now at Airbnb.com/slash host.
[00:38:34.600 --> 00:38:35.960] Oh, I love that.
[00:38:35.960 --> 00:38:45.680] And it actually just gave me the thought, you know, having maybe like a busy mom on the podcast to tell me about, you know, three things she's struggling with.
[00:38:44.920 --> 00:38:50.080] And we can have that conversation because, you know, if one person's struggling, other people are too.
[00:38:50.720 --> 00:38:57.680] And then you're bringing in those questions that will create value for tons of people, but you're also making that connection too.
[00:38:57.680 --> 00:38:58.960] So I love that.
[00:38:58.960 --> 00:39:12.240] And I love that too, Megan, because a lot of times when you have a depth of knowledge in a certain area, things that are common sense to you are earth-shattering for other people.
[00:39:12.560 --> 00:39:22.560] And so oftentimes we can almost get stuck in our own little world where it's like, surely everybody knows this, or surely everybody's algorithm looks the same as mine.
[00:39:22.560 --> 00:39:23.920] And it's like, no.
[00:39:23.920 --> 00:39:26.640] And so I think it's so beneficial.
[00:39:26.640 --> 00:39:30.240] Like I love these coaching conversations because they're with people from the community.
[00:39:30.240 --> 00:39:32.720] You came on because you are in my community.
[00:39:32.720 --> 00:39:34.480] And these are the real questions, right?
[00:39:34.800 --> 00:39:38.960] It's helpful and inspiring to hear people that have figured it all out, right?
[00:39:38.960 --> 00:39:43.280] But it's more relatable to be with people that are also in the trenches.
[00:39:43.280 --> 00:39:44.560] So I love that.
[00:39:44.560 --> 00:39:52.320] And I also think it helps you speak the language of your listener, not the language of your expertise where you are at.
[00:39:52.320 --> 00:39:53.440] So I love that.
[00:39:53.440 --> 00:39:54.080] Yes.
[00:39:54.080 --> 00:39:57.520] So that actually leads me to my last question here.
[00:39:57.520 --> 00:39:59.600] And I would love your honest take on this.
[00:39:59.600 --> 00:40:07.680] So in those first early podcasting months, did you ever question whether it was working?
[00:40:07.680 --> 00:40:15.680] So I have a hard time, you know, looking at my listens or my downloads and maybe having these higher expectations than I should.
[00:40:15.680 --> 00:40:28.240] So how do you know if your podcast is gaining traction versus when it might be time to pivot and maybe find another avenue to focus on?
[00:40:29.440 --> 00:40:41.640] Okay, so when I started my show, honest to God, it was an experiment because I was like, I still to this day struggle with like committing to something that you have to show up for consistently.
[00:40:41.800 --> 00:40:44.520] I'm like, I don't know what I'm going to feel like a week from now.
[00:40:44.840 --> 00:40:48.360] And so I started it as an experiment.
[00:40:48.360 --> 00:40:59.400] I think that the more honest and vulnerable I got, the more that I felt its impact both personally and also with listeners.
[00:40:59.400 --> 00:40:59.800] Okay.
[00:41:00.120 --> 00:41:04.840] But here's what I'll say: like, I have been doing this for what almost 900 episodes.
[00:41:05.000 --> 00:41:06.600] It's crazy.
[00:41:07.240 --> 00:41:13.800] You have to care about it or tie it to something bigger than the results.
[00:41:14.120 --> 00:41:20.840] And for me, something that's been interesting is like this now feels like my story.
[00:41:21.400 --> 00:41:28.600] So I almost envision like my daughter someday just like hitting plants and they're like, what was mom doing when she was 37?
[00:41:28.920 --> 00:41:30.360] What thoughts was she thinking?
[00:41:30.360 --> 00:41:30.600] Right.
[00:41:30.600 --> 00:41:32.840] So it feels like a legacy.
[00:41:32.840 --> 00:41:37.320] It feels like a place where like I get to ask my biggest questions.
[00:41:37.320 --> 00:41:40.520] So it doesn't necessarily feel like I'm hosting interviews anymore.
[00:41:40.520 --> 00:41:46.200] It feels like I get the opportunity to pick people's brains that I would never get if I didn't have this platform.
[00:41:46.680 --> 00:41:48.520] So that's a huge result, right?
[00:41:48.520 --> 00:42:00.280] Like, and so when you're looking at it and you're tying it to something, you have to tie it to something personal to you, bigger than the external validation or results.
[00:42:00.280 --> 00:42:00.680] Right.
[00:42:00.680 --> 00:42:08.920] The other thing that I would say is get super honest about like what is a result for you that isn't the masses.
[00:42:09.240 --> 00:42:18.800] This is something that I feel like I am really unpacking in my life because I've been in this position, which is such a blessed position, to be able to speak to the masses for so long.
[00:42:18.800 --> 00:42:24.640] But like what I'm ultimately craving is like deeper connections with fewer people.
[00:42:24.640 --> 00:42:28.240] And so it's like, how many people do you truly need to meet?
[00:42:28.240 --> 00:42:35.840] Like if somebody called you today, Megan, and they live in Canada and they're like, hey, I have 30 people coming to my office.
[00:42:35.840 --> 00:42:39.120] Could you come speak to them on something you care about?
[00:42:39.120 --> 00:42:40.880] Would that feel valuable to you?
[00:42:40.880 --> 00:42:41.280] Absolutely.
[00:42:41.360 --> 00:42:42.080] Maybe, maybe not.
[00:42:42.640 --> 00:42:43.280] So, yeah.
[00:42:43.280 --> 00:42:49.520] And so it's like, get honest and recognize that like every number is a person.
[00:42:49.520 --> 00:43:00.880] And what I think is so powerful about podcasting to me, and I do this as a listener, but also as a host, is like you are getting invited into people's like intimate parts of their lives.
[00:43:01.040 --> 00:43:07.520] Intimate, not in the funky way, intimate in like, I was in the shower yesterday listening to a podcast, right?
[00:43:07.520 --> 00:43:07.840] Yeah.
[00:43:07.840 --> 00:43:10.400] Or is listening to a podcast driving to a doctor's appointment.
[00:43:10.400 --> 00:43:10.880] Right.
[00:43:10.880 --> 00:43:13.680] So like there is something so visceral.
[00:43:13.680 --> 00:43:20.480] I have so many moments in my life where I can tell you exactly where I was when I listened to this one thing in this podcast that changed my life.
[00:43:20.960 --> 00:43:38.960] And so it is a medium where in a world that we've gotten so used to like six second reels and trying to like sum up our entire theory or story or tragedy in a caption, it's this space to like have the ability to share something with context.
[00:43:38.960 --> 00:43:44.560] And I think so often right now, context is missing and it's creating such a divide.
[00:43:44.560 --> 00:43:51.120] So what I would say is, like, yes, look at your numbers because they'll tell you what's maybe more popular than other.
[00:43:51.120 --> 00:44:00.000] But, like, if the data isn't driving you forward or giving you information that is actually helpful, don't only rely on the data.
[00:44:01.000 --> 00:44:11.000] And if you want to do this long term, you have to link it to things that will anchor you in beyond if anybody listens to it or not.
[00:44:11.240 --> 00:44:13.320] And I have found this time and time again in my life.
[00:44:13.320 --> 00:44:20.200] When I wrote my book after saying I would never write a book on this podcast, I wrote it before I had a book deal.
[00:44:20.200 --> 00:44:21.960] I wrote it before I had a publisher.
[00:44:21.960 --> 00:44:26.760] I wrote it so that if the only humans that read it were my daughters, it mattered.
[00:44:26.760 --> 00:44:35.720] And I think that that is the place that we have to create out of more of like, I don't care if it's not received and I don't care if people like it or not.
[00:44:35.720 --> 00:44:36.680] I like it.
[00:44:36.680 --> 00:44:37.240] Yeah.
[00:44:37.240 --> 00:44:41.640] And so it's a hard place to find in a noisy world.
[00:44:41.640 --> 00:44:42.040] Right.
[00:44:42.040 --> 00:44:44.600] But I think that that's like where beautiful things.
[00:44:44.600 --> 00:44:49.480] But from a tactical standpoint, I'm not just going to leave you with like the woo because that's that's the woo.
[00:44:49.480 --> 00:44:51.080] I'll leave you with a little bit of the work.
[00:44:51.080 --> 00:44:54.120] So I would say look for small wins.
[00:44:54.120 --> 00:45:00.440] So look for things where people do reach out and they say like, hey, Megan, I just listened to this episode and this was my takeaway.
[00:45:00.440 --> 00:45:04.200] Even if it's like a message, one message, then it mattered.
[00:45:04.200 --> 00:45:06.600] If you have an email list, look for replies in that.
[00:45:06.600 --> 00:45:11.560] Like invite, once you start really inviting in that action, pay attention to it.
[00:45:11.560 --> 00:45:11.960] Okay.
[00:45:11.960 --> 00:45:16.760] And then I would say too, like figure out like what is the purpose.
[00:45:16.760 --> 00:45:17.400] Don't panic.
[00:45:17.400 --> 00:45:26.120] So like if the numbers aren't growing or if feedback is quiet or whatever that is, like look at like, okay, what are the niche things that we're covering?
[00:45:26.120 --> 00:45:27.720] What are the titles of our show?
[00:45:27.720 --> 00:45:29.560] Like what is our delivery?
[00:45:29.560 --> 00:45:30.360] What could I tweak?
[00:45:30.360 --> 00:45:31.480] What could I tailor?
[00:45:31.480 --> 00:45:39.240] But the real thing is, is that the work you're doing today on your podcast is still going to be working for you a year from now.
[00:45:39.240 --> 00:45:41.240] And so it's not done in vain.
[00:45:41.240 --> 00:45:45.920] People are still, literally the other day, somebody was like, I went back to episode number one.
[00:45:45.920 --> 00:45:47.680] And I was like, please don't.
[00:45:44.840 --> 00:45:49.680] Like, just start here.
[00:45:50.000 --> 00:45:52.560] But it is, it compounds.
[00:45:52.560 --> 00:45:53.920] It's not lost.
[00:45:53.920 --> 00:46:01.840] And so it might take you a little time to get that traction, but the reality is, is that this work is still going to be working for you.
[00:46:01.840 --> 00:46:04.800] And that's different than what we're learning on social.
[00:46:04.800 --> 00:46:06.880] And so it's not done in vain.
[00:46:06.880 --> 00:46:08.480] And I know you're a passionate person.
[00:46:08.480 --> 00:46:12.240] And I know you're in a stage of life where you're just like juggling, like, is it worth it?
[00:46:12.240 --> 00:46:14.960] And so figure out what will make it worth it.
[00:46:14.960 --> 00:46:15.440] Right.
[00:46:15.440 --> 00:46:27.280] But I will argue until I'm blue in the face that an hour spent recording a podcast versus an hour spent creating a reel will 1,000 times always be worth it, in my opinion.
[00:46:27.280 --> 00:46:28.000] Amazing.
[00:46:28.000 --> 00:46:28.560] Yeah.
[00:46:28.560 --> 00:46:34.320] And I think it goes back to what you said in the beginning is like, it's that consistent consistency keeps showing up.
[00:46:34.320 --> 00:46:41.760] And that was kind of the reasons I did start this was I didn't want the things I was sharing to disappear within 24 hours.
[00:46:41.760 --> 00:46:42.080] Yes.
[00:46:42.240 --> 00:46:42.720] So.
[00:46:42.720 --> 00:46:43.520] Yes.
[00:46:44.160 --> 00:46:44.560] Yeah.
[00:46:44.560 --> 00:46:56.400] And the more that you create a system and a rhythm, the more that it doesn't feel like a burden or coming from a place of urgency, the more it feels exciting and doable.
[00:46:56.400 --> 00:46:59.600] And so that's like the foundational pieces.
[00:46:59.600 --> 00:47:01.200] I think it's like every career.
[00:47:01.200 --> 00:47:08.320] Like when I was a photographer, I pictured my days out there shooting photos and I have my camera and I'm so creative.
[00:47:08.320 --> 00:47:14.080] And it's like the taking the pictures was like 2% and then everything else was the 98%.
[00:47:14.400 --> 00:47:24.960] And if you can create the systems and structure in the 98%, then you get to feel fully alive in that area that you deeply desire to be alive in.
[00:47:24.960 --> 00:47:34.760] And so, while systems and all of that is not sexy, I would argue it's a sexiest thing because it unlocks the creativity in the spaces where you really can be creative.
[00:47:35.320 --> 00:47:43.960] And so, I think that what I would do is like in your next week is find a pocket of time that you can create a rhythm where you're like, hey, this is going to feel good.
[00:47:44.280 --> 00:47:57.160] I would also challenge you, like, if it's coming down to time, record shorter episodes that you can batch and knock out more so that you can get ahead, so that you're not coming at it of like, oh my God, it's Wednesday.
[00:47:57.160 --> 00:47:58.280] I need to record again.
[00:47:58.280 --> 00:47:58.760] Yeah.
[00:47:58.760 --> 00:48:08.200] Because I think that will change the energy you're creating from and make it more of like a joy and something that feels easy instead of something that you have to do.
[00:48:08.200 --> 00:48:09.080] Absolutely.
[00:48:09.080 --> 00:48:10.280] I love that so much.
[00:48:10.280 --> 00:48:10.920] Thank you.
[00:48:10.920 --> 00:48:12.520] I needed to hear that.
[00:48:12.840 --> 00:48:13.480] Yes.
[00:48:13.480 --> 00:48:14.120] Okay.
[00:48:14.120 --> 00:48:15.880] Any final questions?
[00:48:15.880 --> 00:48:17.000] I'll give you one more.
[00:48:17.000 --> 00:48:21.000] It can be funny or fun, or it can be, I mean, you're question asked.
[00:48:21.080 --> 00:48:22.680] We have one final question.
[00:48:22.680 --> 00:48:23.240] Okay.
[00:48:23.240 --> 00:48:35.000] My one final question is: early on, do you suggest somebody should look at using ads to promote their podcast?
[00:48:35.640 --> 00:48:38.520] So I would say you don't need to.
[00:48:38.520 --> 00:48:46.040] We have never, I think we've recently started just to test it as like a, let's just see if this is worth it.
[00:48:46.040 --> 00:48:46.600] Yeah.
[00:48:46.600 --> 00:48:50.520] What I would suggest is leveraging Pinterest for your podcast.
[00:48:50.520 --> 00:48:50.840] Okay.
[00:48:50.840 --> 00:48:55.160] So let me just give you kind of the overview of this in the next two minutes.
[00:48:55.160 --> 00:48:55.720] Okay.
[00:48:55.720 --> 00:49:04.760] So what I would do is kind of going back to the answer about like Pareto's principle of getting out of the creation mode so much that you miss the promotion.
[00:49:05.080 --> 00:49:13.560] What's beautiful is that like we have a process where every podcast episode turns into 10 different pins on Pinterest.
[00:49:13.560 --> 00:49:14.040] Okay.
[00:49:14.040 --> 00:49:17.520] High-level, Pinterest is a search engine, it's not social media.
[00:49:17.520 --> 00:49:17.920] Yeah.
[00:49:14.600 --> 00:49:21.120] And the average lifespan of a pin is over one year.
[00:49:14.760 --> 00:49:21.360] Wow.
[00:49:21.520 --> 00:49:26.160] So one pin on Pinterest will still be working for you one year from now, which is incredible, right?
[00:49:26.160 --> 00:49:28.080] Because we want our episodes to live on.
[00:49:28.560 --> 00:49:35.840] So I always ask people, is it easier to create a podcast episode or to create 10 graphics using templates for a podcast episode?
[00:49:35.840 --> 00:49:36.960] The latter is usually true.
[00:49:36.960 --> 00:49:38.640] It usually takes 10 minutes.
[00:49:39.200 --> 00:49:49.840] So what I would say for you, Megan, is like with each podcast episode, if you can think of different angles, different ways to promote it, I would go to Pinterest before I would ever go to paid ads.
[00:49:49.840 --> 00:49:54.080] One, it's free, but two, it keeps things going for a long time.
[00:49:54.400 --> 00:50:02.480] And what's beautiful about it is you'll also start to glean data and insight based on what's performing on Pinterest because it's basically off of a search engine.
[00:50:02.480 --> 00:50:03.680] It's not off of popularity.
[00:50:03.680 --> 00:50:10.960] It's literally off of search volume and what people are looking at and clicking on, which can help guide insight back into your podcast.
[00:50:10.960 --> 00:50:14.080] So that is probably where I would spend my time marketing.
[00:50:14.080 --> 00:50:26.160] We are even currently in my business today doing audits on like what is actually worth it on social media when it comes to podcasting because it is tricky and like we don't have high production value.
[00:50:26.160 --> 00:50:27.600] I want to record in my home.
[00:50:27.920 --> 00:50:29.200] I want to hit record.
[00:50:29.200 --> 00:50:30.960] I don't want to have to worry about what I look like.
[00:50:30.960 --> 00:50:33.040] I don't, you know, it's all those things, right?
[00:50:33.040 --> 00:50:39.280] And so we are literally to this day still like tapping our head like what's worth it here.
[00:50:39.600 --> 00:50:41.120] We've never had to do that about Pinterest.
[00:50:41.120 --> 00:50:46.400] So that's just where I would put my time and energy and it doesn't take a lot of time, which is the beauty of it.
[00:50:46.400 --> 00:50:51.520] Paid ads could work and we're testing it, but it's not something I'm sold on yet.
[00:50:51.520 --> 00:51:02.760] Paid ads work for a lot of things, but I wouldn't say growing your podcast because it's really hard to see what happens once somebody clicks on an ad because you can't track the back end of it because you don't own the platform.
[00:51:02.760 --> 00:51:05.400] So that's kind of where that happens for us.
[00:50:59.840 --> 00:51:06.120] Interesting.
[00:51:06.440 --> 00:51:07.560] That's super helpful.
[00:51:07.560 --> 00:51:09.080] I appreciate that.
[00:51:09.080 --> 00:51:09.720] Yeah.
[00:51:09.720 --> 00:51:18.200] Okay, Megan, tell us where can everybody find out more about you, connect with you, listen to your show and all the things you're going to implement.
[00:51:18.200 --> 00:51:18.920] Give us the space.
[00:51:19.160 --> 00:51:23.080] This is also going to be the best accountability ever, right?
[00:51:23.080 --> 00:51:25.000] Because you're like, all right, I'm on the hook.
[00:51:25.000 --> 00:51:30.040] So now, Goldicker listeners, go listen to Megan's show so that you can see her apply all of these things.
[00:51:30.040 --> 00:51:31.000] That's what I was going to say.
[00:51:31.000 --> 00:51:38.040] If you want to follow along with me and see me implement all these amazing tips from Jenna, you can listen to my podcast.
[00:51:38.040 --> 00:51:40.760] It's called Wellness Uncomplicated.
[00:51:41.080 --> 00:51:41.960] Amazing.
[00:51:41.960 --> 00:51:44.680] Megan, thank you so much for being brave.
[00:51:44.680 --> 00:51:47.000] Thank you for being a part of my community.
[00:51:47.000 --> 00:51:48.440] Thank you for listening to the show.
[00:51:48.440 --> 00:51:50.360] And thank you for starting your own show.
[00:51:50.360 --> 00:52:00.200] I love podcasting so much, but I just think that there is something so beautiful about people brave enough to hit record and share their story and their expertise with the world.
[00:52:00.200 --> 00:52:01.240] So thank you so much.
[00:52:01.240 --> 00:52:02.280] Well, thank you, Jenna.
[00:52:02.280 --> 00:52:07.240] You have been in my ears since 2016 and have been a big part of this whole journey.
[00:52:07.240 --> 00:52:09.480] So I really appreciate your time today.
[00:52:09.800 --> 00:52:10.760] Oh.
[00:52:11.720 --> 00:52:16.760] I wanted that episode to be a podcasting masterclass, and I think it was just that.
[00:52:16.760 --> 00:52:30.840] But if you need to see to believe, or you want to learn more about how to start and grow and profit from your own podcast, now is an amazing time to go save your seat for my free masterclass at freepodcastclass.com.
[00:52:30.840 --> 00:52:33.080] That's freepodcastclass.com.
[00:52:33.080 --> 00:52:42.760] I will show you what you actually need to start a podcast, how you can hit record super easily without overthinking things, and how to make money from your show.
[00:52:42.760 --> 00:52:44.040] Just three easy steps.
[00:52:44.040 --> 00:52:48.080] All you have to do is go to freepodcastclass.com, save your seat, and show up.
[00:52:48.080 --> 00:52:49.840] I'll take care of the rest.
[00:52:49.840 --> 00:52:52.480] I absolutely love this podcast.
[00:52:52.480 --> 00:52:54.320] I love the community I've built through it.
[00:52:54.320 --> 00:52:58.160] I love listeners like Megan, and I love doing these coaching sessions.
[00:52:58.160 --> 00:53:05.840] If you want to be on a future coaching session for the Gold Digger podcast, make sure you go join our community of insiders that Megan was talking about.
[00:53:05.840 --> 00:53:07.520] It's an incredible space.
[00:53:07.520 --> 00:53:11.680] It's a place to connect with other listeners, ask your biggest questions, gain insights.
[00:53:11.680 --> 00:53:13.280] I'm in there commenting back.
[00:53:13.280 --> 00:53:17.600] It's just a really beautiful group of humans, and I'd love to have you be a part of it.
[00:53:17.600 --> 00:53:21.440] It's also how you can get on one of these episodes to ask your biggest questions.
[00:53:21.440 --> 00:53:25.440] So, bonus points if you join in on the community there.
[00:53:25.440 --> 00:53:28.080] Thank you so much for listening to this episode of the podcast.
[00:53:28.080 --> 00:53:30.480] I hope you consider having your very own podcast.
[00:53:30.480 --> 00:53:38.880] The podcast world is booming, and I want to help you create the systems and the strategies to launch a show to success, whatever success looks like for you.
[00:53:38.880 --> 00:53:42.480] And of course, until next time, Gold Diggers, keep on digging your biggest goals.
[00:53:42.480 --> 00:53:45.680] And thank you so much for tuning into this episode.
[00:53:46.000 --> 00:53:49.680] Thanks for pulling up a seat for another episode of the Gold Digger Podcast.
[00:53:49.680 --> 00:53:59.040] I hope today's episode filled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business.
[00:53:59.040 --> 00:54:09.680] If you've enjoyed today's episode, head on over to goldiggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more.
[00:54:09.680 --> 00:54:14.240] And if you haven't yet, make sure you're subscribed so that you never miss a future show.
[00:54:14.240 --> 00:54:16.640] We'll see you next time, Gold Diggers.