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[00:00:00.960 --> 00:00:07.200] A mochi moment from Mark, who writes, I just want to thank you for making GOP1s affordable.
[00:00:07.200 --> 00:00:12.160] What would have been over $1,000 a month is just $99 a month with Mochi.
[00:00:12.160 --> 00:00:14.640] Money shouldn't be a barrier to healthy weight.
[00:00:14.640 --> 00:00:17.920] Three months in, and I have smaller jeans and a bigger wallet.
[00:00:17.920 --> 00:00:19.120] You're the best.
[00:00:19.120 --> 00:00:20.240] Thanks, Mark.
[00:00:20.240 --> 00:00:23.120] I'm Myra Ameth, founder of Mochi Health.
[00:00:23.120 --> 00:00:27.040] To find your Mochi Moment, visit joinmochi.com.
[00:00:27.040 --> 00:00:30.320] Mark is a mochi member compensated for his story.
[00:00:31.280 --> 00:00:32.400] Hi, everyone.
[00:00:32.400 --> 00:00:36.000] This is Jenny Moness from We Didn't Turn Out Okay podcast.
[00:00:36.000 --> 00:00:40.640] Did you know at Great Wolf Lodge, there's adventure for the whole family?
[00:00:40.640 --> 00:00:46.160] You and your pack can splash away in the indoor water park where it's always 84 degrees.
[00:00:46.160 --> 00:00:52.720] There's a massive wave pool, a lazy river, and tons of water slides for your pack to enjoy together.
[00:00:52.720 --> 00:00:54.800] And the fun doesn't stop there.
[00:00:54.800 --> 00:01:04.400] Get ready to explore and play at Adventure Packed Attractions for MagiQuest, a live action game that takes place throughout the lodge to the Northern Lights Arcade.
[00:01:04.400 --> 00:01:12.320] There's also a bunch of great dining options and complimentary daily events like nightly dance parties, all under one roof.
[00:01:12.320 --> 00:01:18.560] And the best part, with 23 lodges across the country, you're always only a short drive away from adventure.
[00:01:18.560 --> 00:01:23.040] As a parent who loves family adventures, I love when everything's in one place.
[00:01:23.040 --> 00:01:26.240] It's why I can't wait to take my family to Great Wolf Lodge.
[00:01:26.240 --> 00:01:29.280] So bring your pack together at a lodge near you.
[00:01:29.280 --> 00:01:34.240] Book your stay today at greatwolf.com and strengthen the pack.
[00:01:43.440 --> 00:01:50.720] Hi, I'm Sonara Madani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:50.720 --> 00:01:52.000] Yes, billion.
[00:01:52.320 --> 00:01:55.680] Now I'm doing it again and building my second unicorn, work.
[00:01:55.560 --> 00:01:56.360] Work.
[00:01:56.360 --> 00:02:03.240] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:02:03.240 --> 00:02:09.400] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:02:09.400 --> 00:02:15.560] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:02:15.560 --> 00:02:16.360] More money.
[00:02:16.360 --> 00:02:19.400] Grab a seat because class is officially in session.
[00:02:19.400 --> 00:02:21.880] Welcome to CEO School.
[00:02:23.160 --> 00:02:27.880] It's something that I talk to a lot of people about, and I think you've nailed it.
[00:02:27.880 --> 00:02:32.440] And we kind of touched on it in our previous conversation before we started recording.
[00:02:32.440 --> 00:02:37.480] You built a business in what is a background product, right?
[00:02:37.480 --> 00:02:40.360] In the sense of it's not consumer-facing directly.
[00:02:40.360 --> 00:02:42.600] It's not something that everyone would come to.
[00:02:42.760 --> 00:02:43.800] It's not sexy.
[00:02:43.800 --> 00:02:45.480] Yeah, I call it unsexy money.
[00:02:46.200 --> 00:02:48.520] And I think it's the coolest type of money.
[00:02:48.520 --> 00:02:52.680] There's a lot of pressure these days where everyone thinks I have to have a social media following.
[00:02:52.680 --> 00:02:55.080] I have to build a brand that's known online.
[00:02:55.080 --> 00:02:57.880] I need a viral brand if it's going to make money.
[00:02:57.880 --> 00:02:58.760] It has to be consumer.
[00:02:58.840 --> 00:03:00.920] Like we put this weird pressure.
[00:03:00.920 --> 00:03:03.640] And I always think about, like, I used to work at Accenture.
[00:03:03.640 --> 00:03:07.320] And I used to think about the amount of things that Accenture acquired, things that Accenture worked on.
[00:03:07.320 --> 00:03:10.040] And I always be like, no one's ever heard of these companies.
[00:03:10.040 --> 00:03:12.840] And there are founders here winning massively.
[00:03:12.840 --> 00:03:26.840] And I feel like this generation might be missing out on the businesses that solve real problems, that affect millions of people behind the scenes, that the opportunity to scale really, really fast because we're too busy trying to grow an online following.
[00:03:26.840 --> 00:03:35.080] And so walk us through that understanding of how you encourage founders to find their niche and build their product and think about what they're doing.
[00:03:35.080 --> 00:03:39.880] Because today it's been like, oh, well, if my brand hasn't had a viral video yet, it probably won't become big.
[00:03:39.880 --> 00:03:41.800] So, walk us through that a little bit.
[00:03:41.800 --> 00:03:44.280] It's done so much good, but it's ruined us, right?
[00:03:44.280 --> 00:03:47.440] Like, it's ruined us in so many ways.
[00:03:44.840 --> 00:03:50.320] We have to stop doing things for the gram.
[00:03:50.640 --> 00:03:57.920] We have to, it is, it is our mentality of building companies, products, services, that if it's not this, then it's not that.
[00:03:57.920 --> 00:04:03.200] And I also think that it's important for us to have a social presence and to utilize all these tools that we have.
[00:04:03.200 --> 00:04:07.760] So, there's so much good that can come from it, but it doesn't have to be all of it.
[00:04:07.760 --> 00:04:09.200] And so, I do think it's important.
[00:04:09.200 --> 00:04:11.520] There's so much opportunity out there.
[00:04:11.520 --> 00:04:23.280] Most entrepreneurs that I know of personally that have been really successful came from a corporate position that like saw something and then they wanted to go tackle this one unique problem.
[00:04:23.280 --> 00:04:27.520] And these unsexy businesses are solving the most complex problems for us.
[00:04:27.520 --> 00:04:32.320] So, we did $40 billion in payments through this ecosystem that I almost didn't start.
[00:04:32.320 --> 00:04:36.480] If I didn't build it, we solved huge problems in this.
[00:04:36.480 --> 00:04:39.200] It was so unsexy, card-present versus card-not present.
[00:04:39.200 --> 00:04:43.920] So, Stripe was focused on digital transactions, Square was focused on in-person transactions.
[00:04:43.920 --> 00:04:44.400] Guess what?
[00:04:44.400 --> 00:04:50.800] There was nobody bridging the gap for like dentist offices that needed both in-person and online transactions.
[00:04:50.800 --> 00:04:55.200] Boom, there was the opportunity that nobody saw in building that tech.
[00:04:55.200 --> 00:05:02.560] And it's not about, I didn't have the background, I wasn't a coder, I wasn't an engineer, but I could see where the world was going.
[00:05:02.560 --> 00:05:07.040] And I think that's what entrepreneurship is: it's this spirit of solving for problems.
[00:05:07.040 --> 00:05:08.800] It's not for show.
[00:05:09.120 --> 00:05:12.960] Success will come if you just like let go of that.
[00:05:12.960 --> 00:05:25.040] And you can also have a social following and build a great band and have the podcast and do the things to go reach more people, but you can solve if you just focus on solving the problem and seeing it uniquely.
[00:05:25.040 --> 00:05:28.720] And if it's one of you, you're really like, it's resonating with you because you're like, I am that person.
[00:05:28.720 --> 00:05:33.080] I'm always finding like you're in the shower and you're like, this should be better.
[00:05:33.400 --> 00:05:34.920] This could be better, right?
[00:05:34.920 --> 00:05:40.120] You're always finding the next thing, but ideas don't make you an entrepreneur.
[00:05:40.120 --> 00:05:42.280] Execution does, right?
[00:05:42.280 --> 00:05:43.480] Everybody has ideas.
[00:05:43.480 --> 00:05:45.400] It's really about execution.
[00:05:45.400 --> 00:05:46.280] And that's the thing.
[00:05:46.280 --> 00:05:52.280] I feel like that's the thing that I saw maybe in like Sal and I growing up was like, you've got to put in the work.
[00:05:52.280 --> 00:05:56.680] Even after everything that I have, I show up every single day and I work.
[00:05:56.680 --> 00:06:00.040] I put my head down at night and I ask myself, did I like give my 100 and 10?
[00:06:00.120 --> 00:06:01.720] I work so hard still.
[00:06:01.720 --> 00:06:04.440] And it's just part of, and yes, I work smart too.
[00:06:04.440 --> 00:06:12.920] So it's not that I'm not just grinding my way and being intentional, but hard work is a huge part of it because there's no such thing as a billion dollar idea.
[00:06:12.920 --> 00:06:14.920] It's a billion dollar execution.
[00:06:14.920 --> 00:06:17.560] And to execute, it's every single day.
[00:06:17.560 --> 00:06:19.000] You just got to keep showing up.
[00:06:19.000 --> 00:06:21.320] And like that mountain, the mountain's going to be there.
[00:06:21.320 --> 00:06:22.280] And then you're going to climb it.
[00:06:22.280 --> 00:06:22.680] And guess what?
[00:06:22.680 --> 00:06:24.920] You're going to get to the top and you're going to climb this thing.
[00:06:24.920 --> 00:06:28.360] The next, the next day, there's another mountain and there's another mountain.
[00:06:28.360 --> 00:06:31.240] So you've got to love that challenge.
[00:06:31.240 --> 00:06:32.600] That's what entrepreneurship is.
[00:06:32.600 --> 00:06:33.880] It's not, I didn't build a billion dollar.
[00:06:33.960 --> 00:06:37.880] It took me 12 years to build that business, 10 years to exit that business.
[00:06:37.880 --> 00:06:39.640] It didn't happen overnight.
[00:06:39.640 --> 00:06:42.040] It happened because I just kept showing up.
[00:06:42.040 --> 00:06:43.720] It wasn't this magic formula.
[00:06:43.800 --> 00:06:47.400] People asked, like, what was the secret to the billion-dollar success?
[00:06:47.400 --> 00:06:48.120] I didn't give up.
[00:06:48.120 --> 00:06:49.960] Like, I just somehow kept showing up.
[00:06:49.960 --> 00:06:53.400] I can name every founder's, like every journey where we almost didn't make payroll.
[00:06:53.400 --> 00:06:54.760] I had to put my mortgage on the line.
[00:06:54.760 --> 00:06:56.760] We had to do, we didn't get the investors.
[00:06:56.760 --> 00:07:00.040] We lost the customers, but you just keep going.
[00:07:00.040 --> 00:07:02.920] And so you have to find that why to really power you through.
[00:07:02.920 --> 00:07:06.840] And for me, it was, I just love to solve really big problems.
[00:07:06.840 --> 00:07:11.800] And that's why, even after exit, right, it's like, here I'm back again and building again.
[00:07:11.800 --> 00:07:16.960] It's because I see the problem and I know we can solve it.
[00:07:14.360 --> 00:07:21.840] Yeah, I think you're the right person to ask this question too, because you talked about working hard and working smart.
[00:07:22.080 --> 00:07:28.480] But what was the mindset shift in building a million dollar business, 100 million and then getting to a billion?
[00:07:28.480 --> 00:07:29.840] Like what changed?
[00:07:29.840 --> 00:07:34.960] Because I think there may be people listening who've like built the million and they're like, I want to get to 10 or 100.
[00:07:34.960 --> 00:07:37.680] I don't know what's, what do I need to do differently?
[00:07:37.680 --> 00:07:44.000] Because I think at every level, there's a different mindset, a different type of work that's required.
[00:07:44.000 --> 00:07:45.680] And often we don't talk about that enough.
[00:07:45.680 --> 00:07:49.360] And so you keep doing the same thing again and again, expecting a different result.
[00:07:49.360 --> 00:07:51.600] As Einstein said, is insanity.
[00:07:51.600 --> 00:07:52.480] What was different?
[00:07:52.480 --> 00:07:57.760] What did you find that you had to up-level to go from one to 100, 100 to a billion?
[00:07:57.760 --> 00:08:00.720] You're brilliant because everything has to change.
[00:08:00.720 --> 00:08:02.160] It's completely different.
[00:08:02.160 --> 00:08:09.040] Going from your zero to six figures, you know, getting that validation of your, it's a completely different journey from zero to six.
[00:08:09.040 --> 00:08:14.800] From six to seven, it's a completely different journey and everything breaks and it's supposed to break.
[00:08:14.800 --> 00:08:18.000] Going from seven to eight figures in revenue, it's going to break again.
[00:08:18.000 --> 00:08:19.440] Your systems are going to break.
[00:08:19.440 --> 00:08:20.480] People are going to break.
[00:08:20.480 --> 00:08:22.640] It's going to break because it's supposed to.
[00:08:22.640 --> 00:08:31.680] Once you get, you know, you get things right or you think you get these things right, if you're doing what you've set out to do, which is go get more customers, go get more revenue, there's pressure on that system.
[00:08:31.680 --> 00:08:33.280] And then you've got to recalibrate.
[00:08:33.280 --> 00:08:34.880] You've got to recalibrate the tools.
[00:08:34.880 --> 00:08:38.240] You got to recalibrate the next level of scale.
[00:08:38.240 --> 00:08:40.080] And so it is supposed to break.
[00:08:40.080 --> 00:08:45.360] But the one thing that's not different, if I look back, so we had to change our mentality on growth.
[00:08:45.360 --> 00:08:47.440] We had to, you know, get new technology.
[00:08:47.440 --> 00:08:51.680] It's scale is, it's not simple, but if I were to boil it down, it comes to three things.
[00:08:51.680 --> 00:08:53.760] It's people, process, and profit.
[00:08:53.760 --> 00:08:55.120] You've got to scale your people.
[00:08:55.120 --> 00:08:57.760] You've got to scale your process, and you've got to scale your profit.
[00:08:57.760 --> 00:09:07.000] Most companies that go beyond that market validation of a million in revenue and you're trying to get to the, you know, or the hundred million in value, they have multiple lines of revenue.
[00:09:07.320 --> 00:09:08.760] And so you're thinking outside of the box.
[00:09:08.760 --> 00:09:13.160] So once we were acquiring small businesses, we've shifted to an enterprise strategy.
[00:09:13.160 --> 00:09:14.120] Now I'm building again.
[00:09:14.120 --> 00:09:15.560] We're selling directly to the banks.
[00:09:15.560 --> 00:09:21.640] We're going directly to enterprise first because that was the one to many that I, it took me seven years to unlock that next.
[00:09:21.960 --> 00:09:23.480] And then I'm going to go to small businesses.
[00:09:23.480 --> 00:09:28.600] So you have to be able to tap into that scale of people, process, and profit.
[00:09:28.600 --> 00:09:33.000] But the one thing that I would say stayed exactly the same and it was so important for me.
[00:09:33.000 --> 00:09:35.240] I wanted to be the one to see the company through to exit.
[00:09:35.240 --> 00:09:42.040] And I worked so hard, oh, being over-prepared, over all the things, so that I could be the best CEO that I could be.
[00:09:42.040 --> 00:09:48.600] Like I put so much intentionality behind working really hard to be the best leader that I could.
[00:09:48.600 --> 00:09:54.280] And the thing that carried me through that was exactly the same was our values in the company.
[00:09:54.280 --> 00:10:01.320] I think we hired the right people, we fired the right people, and those decisions are hard.
[00:10:01.320 --> 00:10:04.280] And our culture was really built on the value system.
[00:10:04.280 --> 00:10:06.600] I mean, I have one team tattooed here on my arm.
[00:10:06.600 --> 00:10:09.160] It comes from that meets me, my brother.
[00:10:09.160 --> 00:10:11.480] We're one team with one team, one dream.
[00:10:11.480 --> 00:10:13.800] Like that's how it's been since we grew up.
[00:10:13.800 --> 00:10:16.840] That's what I wanted our team environment to be like.
[00:10:16.840 --> 00:10:24.600] And so building that culture, the DNA value system and those core values, those don't change.
[00:10:24.600 --> 00:10:30.040] Those evolve, but that needs to stay grounded and the same as you're scaling.
[00:10:30.040 --> 00:10:33.720] Then you just shift into those are just like, it's just the next playbook.
[00:10:34.040 --> 00:10:39.080] It's a different heart at the next level, but you can solve it and you can find people to solve it.
[00:10:39.080 --> 00:10:44.440] And then at that next stage, we had amazing leaders at the $100 million dollar mark.
[00:10:44.440 --> 00:10:49.040] And when I started the company, the name of the company was Fat Merchant, by the way, because I was 25.
[00:10:49.280 --> 00:10:53.280] You know, it was, it was fun and we were disrupting the industry.
[00:10:53.280 --> 00:10:57.040] But I knew Fat Merchant was a hundred million dollar company.
[00:10:57.040 --> 00:10:58.960] Stacks was a billion dollar company.
[00:10:58.960 --> 00:11:03.760] And I had to get comfortable, even though it was my, to make those pivots, to make those changes.
[00:11:03.760 --> 00:11:11.840] And so you've got to see where it's going and you've got to be willing to just throw it away and to start again at that, you know, to bring in, we had to bring in new leaders.
[00:11:11.840 --> 00:11:12.480] That's hard.
[00:11:12.480 --> 00:11:14.720] Change is hard for organizations.
[00:11:14.720 --> 00:11:18.880] And so you've got to go build and to be willing to, willing to change.
[00:11:18.880 --> 00:11:19.680] It's supposed to break.
[00:11:19.680 --> 00:11:22.480] So get comfortable with it breaking and you just get better.
[00:11:22.480 --> 00:11:24.400] It doesn't get easier, but you get better.
[00:11:24.400 --> 00:11:28.960] But as long as everybody that's coming in through that door has that same, that value principle.
[00:11:28.960 --> 00:11:31.280] And that's something that I think it's the most important thing.
[00:11:31.520 --> 00:11:36.400] I was so tired of hearing my entire career, scenario you take things to personally.
[00:11:36.400 --> 00:11:37.360] Oh, wow.
[00:11:37.360 --> 00:11:40.080] And I do because it is personal.
[00:11:40.080 --> 00:11:41.600] It's the most personal thing.
[00:11:41.600 --> 00:11:45.360] I spend, I had this company before I even had my children.
[00:11:45.360 --> 00:11:46.880] It's my first baby, right?
[00:11:46.880 --> 00:11:50.880] Like I give that much energy and love, even for work, right?
[00:11:50.880 --> 00:11:55.440] Those that are in the workforce, like you spend more time at work than you do anywhere else.
[00:11:55.440 --> 00:11:56.320] It is personal.
[00:11:56.320 --> 00:11:59.840] You don't leave yourself at the door before you show up on Zoom.
[00:12:00.080 --> 00:12:01.840] You shouldn't be expected to.
[00:12:01.840 --> 00:12:10.720] And I think that we can create, and I have this vision of a world in, you know, a working world where we do bring the human first.
[00:12:10.720 --> 00:12:15.840] And we've, we had the most tremendous leadership and people.
[00:12:15.840 --> 00:12:20.960] And it's been so amazing to be able to build again with that same value principle.
[00:12:20.960 --> 00:12:23.760] And it's just come, it's the first component of it.
[00:12:23.760 --> 00:12:27.600] And who, like, you are the company you keep, literally.
[00:12:27.600 --> 00:12:29.960] You are the company you keep.
[00:12:29.960 --> 00:12:31.960] And so that DNA is the most important.
[00:12:31.960 --> 00:12:33.080] So don't change that.
[00:12:29.520 --> 00:12:35.080] It has to be reflective of your value system.
[00:12:35.400 --> 00:12:37.560] And then the rest is just a playbook.
[00:12:37.560 --> 00:12:51.160] I really appreciate your highlighting of just how many challenges there are to solve and how it's actually normal for things to break every time you upgrade and up level.
[00:12:51.160 --> 00:12:54.280] And by the way, this includes the team that's working too.
[00:12:54.280 --> 00:12:56.840] Like I look at, I couldn't do anything without my team.
[00:12:56.840 --> 00:12:58.360] It just wouldn't be possible.
[00:12:58.360 --> 00:13:03.880] And the people process profit point is so brilliantly laid out for anyone who's listening right now.
[00:13:03.880 --> 00:13:08.280] Like I think those three things are so pivotal in an organization.
[00:13:08.280 --> 00:13:20.440] And people being able to constantly solve after a break that resilience and grit that's required by the whole team, not just by the leader, by the whole team.
[00:13:20.440 --> 00:13:21.640] That's so pivotal.
[00:13:21.640 --> 00:13:32.360] And I was going to ask you, because I'm listening to you now and I'm thinking there's probably at least like, I reckon you have a minimum of 100 stories a year of things going wrong.
[00:13:32.360 --> 00:13:35.240] And I was going to ask you, what was your darkest day as an entrepreneur?
[00:13:35.240 --> 00:13:42.680] Like, what was the toughest day that you remember where, and how did it feel and how did you deal with it?
[00:13:42.680 --> 00:13:48.680] Surprisingly, my toughest days were actually after I achieved the billion-dollar value.
[00:13:48.680 --> 00:13:52.280] I sold the company twice, which is also very of an interesting journey.
[00:13:52.280 --> 00:13:55.000] And I did the things that I wanted to do for my team.
[00:13:55.000 --> 00:13:56.840] So I carried that, my team with me.
[00:13:56.840 --> 00:14:03.240] We made record-breaking success for our investors, for our team, all the things.
[00:14:03.560 --> 00:14:06.200] And then the next year, we like, I got distracted.
[00:14:06.360 --> 00:14:10.120] As I mentioned, like, I was chasing something that I didn't know that I wanted.
[00:14:10.120 --> 00:14:18.320] And so it was like, boom, we did, you know, it was 220 million, I think was the 2020 valuation and exit where we cashed 70% out of the company.
[00:14:14.840 --> 00:14:20.560] So whoever owns shares, like everybody made money.
[00:14:20.800 --> 00:14:29.760] It was, and it wasn't just about the financial, it was meaningful in a sense of like, when you get to exit something, when you get to like take it to completion, it feels so good.
[00:14:29.760 --> 00:14:32.080] Like it was just incredible.
[00:14:32.080 --> 00:14:35.360] And then got heads down because it was now what's next?
[00:14:35.360 --> 00:14:36.640] It's let's let's keep growing.
[00:14:36.640 --> 00:14:37.680] Let's get it to the billion.
[00:14:37.680 --> 00:14:38.720] Let's IPO.
[00:14:38.720 --> 00:14:40.800] Let's go, you know, do what's next.
[00:14:40.800 --> 00:14:45.680] And I got heads down again in 18 months, just building and grinding and building and grinding.
[00:14:45.680 --> 00:14:48.880] The only things in my life were my company and my family.
[00:14:48.880 --> 00:14:50.720] Like that was all, all it was.
[00:14:50.720 --> 00:14:52.240] My health was deteriorating.
[00:14:52.240 --> 00:14:55.120] I was at the worst, worst health.
[00:14:55.360 --> 00:14:59.760] And I actually had never gone to a doctor because I think women can relate to this.
[00:14:59.760 --> 00:15:06.800] Like my OB was my doctor for like, cause I was having babies in between and Faisal and I were, you know, planning a family and that was it.
[00:15:06.800 --> 00:15:09.600] So for five years, my only doctor was my OB.
[00:15:09.600 --> 00:15:18.480] And I had to go to the doctor because it's like not the most prideful thing I can say, but we had to get like key man life insurance before our series D.
[00:15:18.480 --> 00:15:24.400] So you have to like do these insurance, which means that like I had to be tested if I was healthy and what my insurance policy as a CEO was.
[00:15:24.400 --> 00:15:31.360] So I went to the doctor because I was required to for work and I got my report card back, which was my health report.
[00:15:31.680 --> 00:15:35.440] And I was quite literally like a 57-year-old man.
[00:15:35.440 --> 00:15:39.200] Like I actually became the pale male stale CEO.
[00:15:39.200 --> 00:15:41.360] Like I literally became him.
[00:15:41.360 --> 00:15:47.680] And my health was my cholesterol, my cortisol, everything was like, I didn't even know.
[00:15:47.680 --> 00:15:49.600] Like, I had no clue.
[00:15:49.600 --> 00:15:52.800] And, you know, I had lost my father the year before.
[00:15:52.800 --> 00:15:54.160] And it was just hard.
[00:15:54.160 --> 00:15:56.400] It was like, what am I, what am I doing this for?
[00:15:56.400 --> 00:15:59.880] And we had our Series D coming up, and it's brutal.
[00:15:59.680 --> 00:16:05.000] Like, going through some of these fundraising, like with big bankers and investment bankers, I was on the road.
[00:16:05.160 --> 00:16:18.200] I had to do 40 plus fireside chats with the most incredible, you know, large private equities that like in finance, you like, you know, you have, you're from a central, like you dream of like being in front of like the Black Rocks and the KKRs.
[00:16:18.200 --> 00:16:21.960] And like, it was so fun and exhilarating in a different way, but it was hard.
[00:16:21.960 --> 00:16:31.240] I was on the road and we accomplished what we set out to do: to go, you know, close the Series D, bring in other minority investors.
[00:16:31.240 --> 00:16:33.320] We were 100 plus million in revenue.
[00:16:33.320 --> 00:16:35.000] And so it wasn't even a fictitious value.
[00:16:35.000 --> 00:16:38.680] It wasn't a value based on like, oh, here's this tech value multiple.
[00:16:38.680 --> 00:16:46.040] We had a hundred plus million in revenue and we closed around 1.1 billion, everything I'd ever dreamed of.
[00:16:46.040 --> 00:16:49.160] The whole thing, we're an Orlando-based company, which is a huge deal.
[00:16:49.160 --> 00:16:54.040] We're the first unicorn out of Orlando, out of Florida, like so many big moments.
[00:16:54.040 --> 00:16:57.000] We had the community, it was a big milestone to celebrate.
[00:16:57.000 --> 00:16:59.640] So we had this huge, the mayors, like everything's there.
[00:16:59.640 --> 00:17:06.200] All of this excitement around this milestone, around this Series Z, around this valuation and around this exit.
[00:17:06.200 --> 00:17:08.600] And when the party was over, it happened so fast.
[00:17:08.600 --> 00:17:11.240] Like it was like two weeks of all of this.
[00:17:11.240 --> 00:17:17.560] And then I was back to work and I went to my next board meeting and I was like, here, here's the next, now it's 2 billion.
[00:17:17.560 --> 00:17:22.600] And it was the first time that I was like, do I actually want to go do it again?
[00:17:22.600 --> 00:17:28.040] Like, and I felt the most emptiest I had ever, the loneliest I had ever felt.
[00:17:28.040 --> 00:17:32.360] And it's because what happens when you aim for the moon, but you actually land?
[00:17:32.360 --> 00:17:33.240] I have no goal.
[00:17:33.480 --> 00:17:35.560] I did everything that I wanted to do.
[00:17:35.560 --> 00:17:41.320] And so I did what most typical tech founders do: I took a sabbatical, took my family to Europe.
[00:17:41.320 --> 00:17:48.640] And it was really just to spend time with myself and to really ask myself the hard questions of what is it that I want to do next.
[00:17:49.200 --> 00:17:54.960] And then, you know, we had this big plan laid out for the next transaction or maybe going to, you know, IPO.
[00:17:54.960 --> 00:17:57.520] We had three acquisitions at that time.
[00:17:57.520 --> 00:18:01.680] And as like a student of learning, like I get really excited about just learning.
[00:18:01.680 --> 00:18:04.240] I'm like, I want to do something that I haven't done.
[00:18:04.240 --> 00:18:08.880] And going public was something that was just like on the, you know, on the checklist.
[00:18:08.880 --> 00:18:12.000] But I came back and decided that I was going to leave my job.
[00:18:12.160 --> 00:18:14.800] I was like, I have to, this is not for me anymore.
[00:18:14.800 --> 00:18:17.520] And that I was, and also the organization was quite large.
[00:18:17.520 --> 00:18:19.760] You know, as you can tell, I'm a people, person.
[00:18:19.760 --> 00:18:22.080] My love language is quality time.
[00:18:22.080 --> 00:18:31.440] And so it was just time for me to hand over to another team that was going to take it from that billion to two or to the next milestone and to the next level.
[00:18:31.440 --> 00:18:33.600] That was when the transition really began.
[00:18:33.600 --> 00:18:38.880] And I've spent my entire like adulthood defined, like building this.
[00:18:38.880 --> 00:18:40.160] My work was my worth.
[00:18:40.160 --> 00:18:42.080] It was my only identity.
[00:18:42.080 --> 00:18:46.720] And it was so hard to shed like what was next.
[00:18:47.040 --> 00:18:48.560] And so that was it.
[00:18:48.560 --> 00:18:50.400] That was like the toughest moment.
[00:18:50.400 --> 00:18:52.240] It was the hardest decision.
[00:18:52.240 --> 00:18:56.000] I had many people think that that was like the craziest thing to leave at that time.
[00:18:56.000 --> 00:18:57.280] I left a lot of equity on the table.
[00:18:57.360 --> 00:18:58.960] I'm still a huge, I love this company.
[00:18:58.960 --> 00:19:00.400] I'm a big shareholder.
[00:19:00.400 --> 00:19:02.000] It's always going to be part of my story.
[00:19:02.000 --> 00:19:06.080] I'm always going to be the founder of Stacks, but I had more I wanted to do.
[00:19:06.080 --> 00:19:08.880] And impact was an important part of it.
[00:19:08.880 --> 00:19:13.120] And taking care of myself and getting to know myself.
[00:19:13.120 --> 00:19:15.600] And I lost a decade.
[00:19:15.600 --> 00:19:18.000] And I wouldn't change it like we talked about.
[00:19:18.000 --> 00:19:19.120] I wouldn't go back and change it.
[00:19:19.120 --> 00:19:21.920] It's like it's literally given us the most incredible life.
[00:19:21.920 --> 00:19:24.080] It's given me all of these opportunities.
[00:19:24.080 --> 00:19:27.280] I would do it over again every single day.
[00:19:27.280 --> 00:19:30.000] But now I just want to be a lot more intentional.
[00:19:30.440 --> 00:19:33.800] And I get to come from a place of where I get to build again.
[00:19:33.800 --> 00:19:35.960] And it's not about freedom of dollar anymore.
[00:19:35.960 --> 00:19:37.640] It's about freedom of impact.
[00:19:37.640 --> 00:19:44.680] And I get to use my time and my resources and my connections and the network and to go build something incredible.
[00:19:44.680 --> 00:19:46.840] And I thought maybe I'd retire right after, right?
[00:19:46.840 --> 00:19:48.600] So I was like, okay, maybe I'm going to, you know, come off.
[00:19:48.600 --> 00:19:49.560] I've got the podcast.
[00:19:49.560 --> 00:19:53.960] I loved meeting amazing women and supporting female founders.
[00:19:53.960 --> 00:19:58.680] But if I turn that into work, it would lose its magic.
[00:19:58.680 --> 00:20:04.120] And so after a couple months, and this is where serial entrepreneurship kicks in, and now I get it.
[00:20:04.120 --> 00:20:08.520] You get the next idea, and then you can't eat, breathe, sleep, think about it in the shower.
[00:20:08.520 --> 00:20:11.000] And that's how it, that's how it happened.
[00:20:11.000 --> 00:20:16.520] And we got the team back together, and we're going to go, we're going to go do it again because I'm 37 years old.
[00:20:16.520 --> 00:20:19.160] And like, what else am I going to do with my life?
[00:20:19.160 --> 00:20:23.960] And so I'm going to, I mean, I go build, but this time I think I get to build with more confidence.
[00:20:23.960 --> 00:20:27.080] I get to build with a different network.
[00:20:27.080 --> 00:20:32.520] I get to build without having the dollar in mind or having that pressure.
[00:20:32.520 --> 00:20:35.800] And I get to take a different kind of risk.
[00:20:35.800 --> 00:20:39.000] And I'm really excited about the scenario 2.0.
[00:20:39.000 --> 00:20:39.960] Yeah, that's what I was going to say.
[00:20:40.280 --> 00:20:41.880] Is that scenario 2.0 now?
[00:20:41.880 --> 00:20:42.520] Like, that's the.
[00:20:42.920 --> 00:20:50.120] I mean, it's been such an amazing journey of just getting to know myself and finding time to really think about what's important.
[00:20:50.120 --> 00:20:54.120] And I was telling you that mantra in the beginning: I have all the time in the world.
[00:20:54.120 --> 00:20:55.240] And I'm so busy.
[00:20:55.240 --> 00:20:55.880] It's back again.
[00:20:55.880 --> 00:21:01.000] I've got all the million things, but I really do believe I have all the time in the world now because I get to choose it with all the things.
[00:21:01.000 --> 00:21:03.080] I get to fill it with all the things that I love.
[00:21:03.080 --> 00:21:05.160] I took on my health head on.
[00:21:05.160 --> 00:21:08.440] I'm proud to report that my health is incredible.
[00:21:08.440 --> 00:21:14.520] Like, I'm like, everything is like, I'm the healthiest I've literally been since like before I had kids.
[00:21:14.640 --> 00:21:16.400] And it feels amazing.
[00:21:16.400 --> 00:21:18.240] And I feel so great inside.
[00:21:18.240 --> 00:21:20.720] And I have this amazing energy in a different way.
[00:21:20.720 --> 00:21:24.880] And I, you know, prioritize myself and my workouts.
[00:21:24.880 --> 00:21:26.640] And it used to feel like a chore.
[00:21:26.640 --> 00:21:30.800] And now it's like, I never thought I would be that, that girl that like loves to work out.
[00:21:30.800 --> 00:21:35.040] I mean, and I have different, like, I love to walk and I love being in nature.
[00:21:35.040 --> 00:21:41.680] I found I've always been a spiritual person, but I lost that part of me because it's hard to make the time, right?
[00:21:41.680 --> 00:21:43.200] It's hard to add all the things.
[00:21:43.200 --> 00:21:48.320] And I've really given that like a big part, a big bucket in my life.
[00:21:48.320 --> 00:21:55.760] And I've really filled that bucket and found ways to just go deep and be in peace.
[00:21:55.760 --> 00:21:58.160] And I'm so much more calmer now.
[00:21:58.160 --> 00:22:03.680] Like if you ask any of my friends, like my energy is just in a different energy.
[00:22:03.680 --> 00:22:04.960] I'm so grateful.
[00:22:04.960 --> 00:22:10.240] You know, I was talking to Faisal on the way here and it's like, we think that everything's happening to us, right?
[00:22:10.240 --> 00:22:11.120] It's so hard.
[00:22:11.120 --> 00:22:12.240] It's so hard.
[00:22:12.240 --> 00:22:16.240] But when hard things happen, you have to trust that it's happening for us.
[00:22:16.240 --> 00:22:18.240] And I really do understand that now.
[00:22:18.240 --> 00:22:22.960] I think a lot of spiritual teachers will, you know, share that, that you have to trust.
[00:22:22.960 --> 00:22:26.320] You have to trust in that there is a better plan.
[00:22:26.640 --> 00:22:28.640] And I finally get it.
[00:22:28.960 --> 00:22:37.280] And now when I pray or when I look deep and I ask and I'm like, I want this or I want to think about that or allow me these opportunities or something better.
[00:22:37.600 --> 00:22:46.400] So when things don't happen exactly the way it's because the timing isn't right, because there's something better and you just have to trust in the power of the universe.
[00:22:46.400 --> 00:22:52.240] And I really do, I really do believe that when you're in that frequency, and it sounds like so woo, but I get it.
[00:22:52.240 --> 00:22:59.600] And I feel really grateful that I was able to take the time to put in the work and you've got to put in the work.
[00:22:59.600 --> 00:23:03.240] And it's hard to look deep and check your ego.
[00:23:03.480 --> 00:23:06.600] Check, you know, how you're actually living your life in action.
[00:23:06.600 --> 00:23:07.800] And is that really aligning?
[00:23:07.800 --> 00:23:14.440] And I can look back and I also, like I said, so many mistakes, so many things I want to do over on that I won't change.
[00:23:14.760 --> 00:23:17.320] But I think growth is a big part of the journey.
[00:23:17.320 --> 00:23:19.720] And I don't know what my destination is going to be.
[00:23:19.720 --> 00:23:23.240] I think this time around, I'm not going to just build a billion dollar business.
[00:23:23.240 --> 00:23:27.240] I'm probably going to build, I don't know, something even greater, but I'm not capping it.
[00:23:27.400 --> 00:23:29.160] So just uncap it.
[00:23:29.160 --> 00:23:30.760] And I'm really excited about that.
[00:23:30.760 --> 00:23:32.280] That's so beautiful to hear.
[00:23:32.280 --> 00:23:45.400] And it's so wonderful that you were able to take lessons from the last 10 years and shift and make changes and use this transition period to have a more transformational journey now.
[00:23:45.400 --> 00:23:51.000] Because, yeah, you can get so lost and broken by something that it's hard to do it again.
[00:23:51.000 --> 00:23:57.160] And I think a big part of that from what I've learned from you and private conversations has been your relationship with FaZe.
[00:23:57.160 --> 00:23:58.680] You've been with him since you guys were 20.
[00:23:58.680 --> 00:23:59.080] Yes.
[00:23:59.400 --> 00:24:01.160] And your children as well.
[00:24:01.160 --> 00:24:04.360] And, you know, I find like women get asked this question more than anyone.
[00:24:04.360 --> 00:24:05.480] It's like, how do you do it all?
[00:24:05.480 --> 00:24:05.800] Right.
[00:24:05.800 --> 00:24:12.280] Like, and it's one of those unfair questions with the unfair pressure that falls on women.
[00:24:12.280 --> 00:24:20.200] And I wanted to ask you, though, for your relationship and your relationship with your children, how you were telling me this earlier.
[00:24:20.200 --> 00:24:25.640] You were like, I think we're really trying to do this right and raise great humans and everything else.
[00:24:25.640 --> 00:24:36.600] What have been the two most critical pieces of being in love since you were 20, while you build this, 37 today, and having two children, five and eight?
[00:24:36.600 --> 00:24:38.440] That's during all of this, right?
[00:24:38.440 --> 00:24:39.480] Like, this is all happening.
[00:24:39.480 --> 00:24:42.120] We haven't even, like, that's all happening.
[00:24:42.440 --> 00:24:45.280] And was it perfectly balanced?
[00:24:44.760 --> 00:24:46.960] What did balance look like?
[00:24:47.600 --> 00:24:54.560] And if you had to say, here were two things that were the two priorities that made sure that both things stayed on track, what would they be?
[00:24:54.560 --> 00:24:58.160] I'm so grateful for my husband and my partner.
[00:24:58.160 --> 00:25:02.880] And, you know, we met so young and we built our lives together.
[00:25:02.880 --> 00:25:05.040] And so I'm like, super, he's also an entrepreneur.
[00:25:05.040 --> 00:25:10.640] We're both like different personality types, but also just he's the most incredible, loving human.
[00:25:10.640 --> 00:25:15.280] You know, we have a joke in our family that it's like everybody meets Sal, my brother, and it's like, everybody loves Sal.
[00:25:15.280 --> 00:25:19.040] And Sal always goes, and then they meet my sister, and then everybody loves Sonara.
[00:25:19.040 --> 00:25:21.600] And then they meet Faisal, and then we're like chop liver.
[00:25:21.600 --> 00:25:26.000] Like everybody loves, it's everybody loves Raymond, but our house is everybody loves like Faisal.
[00:25:26.000 --> 00:25:30.400] So we've got a house that's just full and it's filled with so much love.
[00:25:30.720 --> 00:25:34.560] And I think it goes back to the same things of communication.
[00:25:34.560 --> 00:25:40.160] And, you know, I think we in the beginning, we talked about productivity and we just communicate really well.
[00:25:40.160 --> 00:25:41.360] We're a team.
[00:25:41.360 --> 00:25:43.760] The value system is of a team.
[00:25:43.760 --> 00:25:50.080] And never in our, like, we've always had to, you know, one person's been in the driver's seat or one person's been, you know, in the back.
[00:25:50.240 --> 00:25:53.920] We've always been side by side, even if our careers are taking us in different paths.
[00:25:53.920 --> 00:25:58.880] Like, I do feel like I've had that support system in my home life with him.
[00:25:58.880 --> 00:26:08.880] And that is something that I'm so grateful for to have a partner that is not intimidated by the success or not intimidated by, like, he's my biggest cheerleader.
[00:26:08.880 --> 00:26:11.360] He's my biggest, biggest fan.
[00:26:11.360 --> 00:26:13.200] And it's that level of confidence.
[00:26:13.200 --> 00:26:17.040] So I do think that I've been very fortunate to have strong men in my life.
[00:26:17.040 --> 00:26:26.080] I've never had men that, you know, I've had all strong male models who treat women with like just the most amazing things that we are.
[00:26:26.080 --> 00:26:29.680] And I feel like that has been a huge part of where I don't see the world in that way.
[00:26:29.680 --> 00:26:33.400] Like, I've, I feel empowered because my home feels empowered.
[00:26:33.560 --> 00:26:39.640] I know so many women that they have to mask their success at home or on a date.
[00:26:39.640 --> 00:26:44.920] I have so many friends that are struggling in dating life and they're so successful.
[00:26:44.920 --> 00:26:46.600] They're so incredible.
[00:26:46.600 --> 00:26:55.320] And when they show up, they have to, it feels emasculating because they have so much success or that they're, you know, maybe earning more money or have more accolades.
[00:26:55.320 --> 00:27:00.040] And I do think that, you know, it takes strong men to be with strong women.
[00:27:00.040 --> 00:27:02.040] And there are strong men in this world.
[00:27:02.280 --> 00:27:03.880] I've been fortunate for that.
[00:27:03.880 --> 00:27:16.280] And the advice that I have on how we've been able to co-partner and co-parent and do the things is building a home with love and honesty and trust and spending time together.
[00:27:16.280 --> 00:27:19.240] That productivity, like every Sunday, we have this meeting.
[00:27:19.240 --> 00:27:25.320] So we have like my whole life has been CEO life that I like put into our systems at home.
[00:27:25.320 --> 00:27:26.440] But we have a Sunday meeting.
[00:27:26.440 --> 00:27:27.800] We call it Sunday Zoom Out.
[00:27:27.800 --> 00:27:29.160] And so my schedule is really busy.
[00:27:29.160 --> 00:27:30.440] I have to travel a lot for work.
[00:27:30.440 --> 00:27:32.040] I'm speaking at conferences.
[00:27:32.040 --> 00:27:33.160] He's got his businesses.
[00:27:33.240 --> 00:27:35.160] We're like two ships sometimes in the night.
[00:27:35.160 --> 00:27:36.040] And then we've got our kids.
[00:27:36.040 --> 00:27:36.760] We've got our girls.
[00:27:36.760 --> 00:27:38.520] It's our number one priority.
[00:27:38.520 --> 00:27:41.720] And each other, like as a family unit, we're a priority.
[00:27:41.720 --> 00:27:43.320] And so on Sundays, we sit down.
[00:27:43.320 --> 00:27:44.600] And now Mila is old enough.
[00:27:44.600 --> 00:27:46.520] She's actually like, she takes notes for us.
[00:27:46.520 --> 00:27:47.880] And so the kids are involved.
[00:27:47.880 --> 00:27:50.040] And it's like, here's the schedules for the week.
[00:27:50.040 --> 00:27:52.440] And here's what, you know, mom's up to.
[00:27:52.440 --> 00:27:54.600] And here's what's what dad's up to.
[00:27:54.600 --> 00:27:56.440] And, you know, their schedules are crazy.
[00:27:56.440 --> 00:27:58.840] They've got tennis and soccer and piano.
[00:27:58.840 --> 00:28:03.640] And they're super overachievers with a full schedule as well, by their choosing, by the way.
[00:28:03.640 --> 00:28:06.600] So, by their choosing, they get to pick their activities.
[00:28:06.600 --> 00:28:12.680] And so, every week we sit down and we just were like, okay, here's what's happening.
[00:28:12.680 --> 00:28:17.120] And so, that in and of itself, that transparency, it's not like mom has to go to work.
[00:28:17.440 --> 00:28:23.120] We're so excited because mom is going to LA to go do be on this podcast.
[00:28:23.120 --> 00:28:26.400] And then I'll show them a clip of the podcast and they're like, oh, that's so cool.
[00:28:26.400 --> 00:28:30.640] Many times, like with if I have like so much travel, the kids go with me.
[00:28:30.640 --> 00:28:33.120] They have been on, you know, every stage.
[00:28:33.120 --> 00:28:34.720] They've gotten to meet the most incredible.
[00:28:34.720 --> 00:28:38.880] They got to meet Simone Biles at the Ernst  Young, the strategic growth forum.
[00:28:38.880 --> 00:28:40.640] I was speaking at Strategic Growth Forum.
[00:28:40.640 --> 00:28:42.320] And, you know, I knew she was going to be there.
[00:28:42.320 --> 00:28:45.840] I brought the kids and I knew our path would coincide backstage.
[00:28:45.840 --> 00:28:46.880] The girls were with me.
[00:28:46.880 --> 00:28:51.360] Like, we just try to incorporate the kids into everything as best as we can.
[00:28:51.360 --> 00:28:53.200] And it's not perfect parenting, right?
[00:28:53.200 --> 00:28:54.080] They're going to miss school.
[00:28:54.080 --> 00:28:56.800] They're going to do the things, but involve them.
[00:28:56.800 --> 00:29:00.800] And so on Sundays, we sit down as a family and we're excited for each other.
[00:29:00.800 --> 00:29:03.760] That takes the pressure off of like, it's not about the schedule.
[00:29:03.760 --> 00:29:07.040] It's about what are our wins for this week as a family.
[00:29:07.040 --> 00:29:14.080] And then we prioritize, okay, so if this is what's happening and this is what's happening, then we go into like the tacticality of it, right?
[00:29:14.080 --> 00:29:15.840] Who's doing pickup, who's doing drop-off?
[00:29:15.840 --> 00:29:23.840] And I do want to make sure, you know, the women in the audience, especially here, I do have help because that is, it's impossible.
[00:29:23.840 --> 00:29:24.800] It is impossible.
[00:29:24.800 --> 00:29:28.080] The weight of the things that we have to do, ask for help.
[00:29:28.080 --> 00:29:40.720] Whatever you can delegate off, even if it's the laundry, even if it's, and if you don't have the resources, ask a friend, ask for help, trade share, do the things, but help is a big part of how it all works.
[00:29:40.720 --> 00:29:43.360] And so I've got my mom and we've got support.
[00:29:43.360 --> 00:29:48.720] And just because I have support doesn't mean that Faisal and I aren't the ones that are like the nucleus of it, right?
[00:29:48.720 --> 00:29:50.400] Like we fight over drop-offs.
[00:29:50.400 --> 00:29:51.680] We fight over it.
[00:29:51.680 --> 00:29:55.040] And so we just divide and conquer and the kids are involved.
[00:29:55.040 --> 00:29:57.520] And there really isn't perfect balance.
[00:29:57.520 --> 00:31:32.080] I think that's what it's a myth, you know, myth, balance is born't it's integration and so we've just learned to integrate we've made our lives out of it we travel so much we make it fun that's what how we do and then every week we prioritize time together for just him and I and that's how we've been able to really say and there's and it's not perfect we've had our moments throughout through the years like hard moments through the years and every time we have hard moments it's because we've deprioritized ourselves we've deprioritized our relationship and then when we we don't have date nights or or just even a walk right where it's just one-on-one time and we're not connecting then we're annoyed at each other and we're bitter and then everything else falls into place so that Sunday meeting is super super critical for our family and you can have it all like you can I was so tired of hearing that you can't have it all we often hear that and many successful people say you can't have it all I want to have it all but I want to define what all looks like so for me it's that going back to the threes I've got three buckets that's it so it's my family it's my work right and now it's still building this company and it's impact right it's it's it's the work that I get to do with women in business and I think that that's and that might change right so your buckets might evolve but those are the buckets that I'm filling and it's not perfect on a day-to-day so when I'm here and I'm here for work I'm fully present here and I know everything is taken care of and when I'm home I'm fully home and that's why I love going into the office so FaZe likes to work from home we can't work in like because he's always cooking he's always distracting me like he's he lives on chronos time like he's he definitely has all the time in the world.
[00:31:32.080 --> 00:31:33.360] And he's just so chill.
[00:31:33.360 --> 00:31:34.960] We're like so opposite.
[00:31:34.960 --> 00:31:38.560] And so we work separate like i i go into the office because i like to go in.
[00:31:38.560 --> 00:31:40.240] I like to get my stuff done.
[00:31:40.240 --> 00:31:44.720] But then when i'm home, I'm home and everything is like, it's all for them.
[00:31:44.800 --> 00:31:47.440] So I spend, we spend quality time.
[00:31:47.440 --> 00:31:48.640] And I think that's what it is.
[00:31:44.520 --> 00:31:53.440] I think it's truly that, you know, living in the now and living in the present and just enjoying.
[00:31:53.760 --> 00:31:55.200] We can enjoy the journey today.
[00:31:55.200 --> 00:31:56.560] We don't have to wait for the milestone.
[00:31:56.560 --> 00:32:00.960] We don't have to wait for when we have this house or when we have this or when we have that.
[00:32:00.960 --> 00:32:04.160] People waste away their lives chasing.
[00:32:04.160 --> 00:32:05.360] Waste it all away.
[00:32:05.360 --> 00:32:06.640] You have it in front of you.
[00:32:06.640 --> 00:32:12.240] Sunira, it's been such a joy talking to you today and hearing about the incredible journey you've been on.
[00:32:12.240 --> 00:32:18.720] And I'm so excited to be your friend now and watch the next phase and get to know you more through this part.
[00:32:18.720 --> 00:32:21.920] And we end every on-purpose episode with a final five.
[00:32:21.920 --> 00:32:22.720] Oh my goodness.
[00:32:22.720 --> 00:32:24.160] Which are the fast five.
[00:32:24.160 --> 00:32:28.000] So you have to answer every question in one word to one sentence maximum.
[00:32:28.160 --> 00:32:28.560] Okay.
[00:32:28.880 --> 00:32:32.720] So Sunira Madani, these are your fast five, final five.
[00:32:32.720 --> 00:32:36.560] So the first question is, what is the best advice you've ever heard or received?
[00:32:36.560 --> 00:32:40.080] Everything isn't as good as it seems and everything isn't as bad as it seems.
[00:32:40.080 --> 00:32:41.280] Oh, that's great advice.
[00:32:41.280 --> 00:32:41.600] All right.
[00:32:41.600 --> 00:32:45.200] Question number two, what is the worst advice you've ever heard or received?
[00:32:45.200 --> 00:32:55.680] I think the worst advice I've ever received is, it's honestly been the best advice in some way because it's been the underestimate, like the underestimation of like that you can't, right?
[00:32:55.680 --> 00:32:57.200] Or not now.
[00:32:57.520 --> 00:32:59.360] And why not now?
[00:32:59.360 --> 00:33:00.480] Why not me?
[00:33:00.480 --> 00:33:01.040] Nice.
[00:33:01.200 --> 00:33:04.320] Question number three, what's your freedom formula?
[00:33:04.320 --> 00:33:05.760] You know, freedom of dollar is important.
[00:33:05.760 --> 00:33:08.080] You've got to be able to have financial freedom.
[00:33:08.080 --> 00:33:13.120] It doesn't mean that you've got to have all the money in the bank, but financial freedom is important so you can feel secure.
[00:33:13.120 --> 00:33:14.160] But it's freedom of time.
[00:33:14.160 --> 00:33:15.760] Like that's what we're living for.
[00:33:15.760 --> 00:33:18.720] And if you can get that freedom of time, then hopefully you can focus on impact.
[00:33:18.720 --> 00:33:19.760] So it's freedom of impact.
[00:33:19.760 --> 00:33:22.880] So it's freedom of dollar, freedom of time, and freedom of impact.
[00:33:22.880 --> 00:33:23.520] I love that.
[00:33:23.680 --> 00:33:27.360] Question number four, how do you avoid being lonely at the top?
[00:33:27.360 --> 00:33:43.960] You surround yourself with with real friends you surround yourself with people who also feel just as lonely or in their fields and you you don't have you have a small circle but you have a meaningful circle And fifth and final question, we ask this to every guest who's ever been on the show.
[00:33:43.960 --> 00:33:48.680] If you could create one law that everyone in the world had to follow, what would it be?
[00:33:48.680 --> 00:33:52.920] The one law that I would like, the world needs to be led with kindness.
[00:33:52.920 --> 00:34:01.880] So before you say anything shitty or nasty or something's about to come out of your mouth, like, or even in your own, for your own self, just do it with love.
[00:34:01.880 --> 00:34:04.920] Like do it with extra, extra, extra, extra, extra love.
[00:34:04.920 --> 00:34:11.080] Because if we just love on each other, if we love on ourselves, I do think that the world would just, it would be perfect.
[00:34:11.320 --> 00:34:13.080] Sunira, I love your energy.
[00:34:13.080 --> 00:34:19.240] Ever since the moment we met, we met last year at the baby to baby gala and we just hit it off and started talking.
[00:34:19.240 --> 00:34:20.680] And I got to meet Faisal as well.
[00:34:20.680 --> 00:34:22.440] And so us three were hanging out.
[00:34:22.440 --> 00:34:25.800] And every time I meet you, I fall more in love with your energy and aura.
[00:34:25.800 --> 00:34:29.480] And I'm just so grateful for what you're doing for entrepreneurs all over the world.
[00:34:29.480 --> 00:34:38.120] And I hope everyone who's been listening and watching, follow Sunira on social media, subscribe to her podcast, watch out for what's next with their journey with Worth AI.
[00:34:38.120 --> 00:34:40.600] And Sunira, I'm truly grateful to call you a friend.
[00:34:40.600 --> 00:34:44.920] And I'm really, really happy that you came and trusted us to be on on purpose.
[00:34:44.920 --> 00:34:52.920] And I hope everyone who's been listening and watching, share your insights, the things you're going to try, the nuggets of wisdom that Sunira shared that resonated with you.
[00:34:52.920 --> 00:34:55.080] Share them on stories, on TikTok, on Instagram.
[00:34:55.080 --> 00:34:59.320] I'm always looking out to see what really connected with your heart and your mind.
[00:34:59.320 --> 00:35:02.280] And I think there were so many amazing insights that came out of today.
[00:35:02.280 --> 00:35:03.880] Sunira, thank you so much.
[00:35:03.880 --> 00:35:04.600] Thank you, Jay.
[00:35:04.600 --> 00:35:06.360] The feeling is so mutual.
[00:35:06.360 --> 00:35:15.000] You're incredible for those that, of course, your audience knows this, but it's hard to meet your heroes because you don't know like what they're going to be like.
[00:35:15.360 --> 00:35:27.440] And I've been a true, like, I've always looked the amount of podcasts that I've listened to, the amount of daily J's I've heard in my, you know, in my career, I was almost afraid when I met you.
[00:35:27.440 --> 00:35:36.720] And I told you this, I didn't know, you know, what it was going to be like, but you were the same as what I would have imagined, but if not better, you are just so incredible.
[00:35:36.720 --> 00:35:38.240] And I wish you so much success.
[00:35:38.240 --> 00:35:43.600] And the world is rooting for you because we need more people like you rooting for us.
[00:35:43.600 --> 00:35:44.160] Thank you.
[00:35:44.160 --> 00:35:45.600] Thank you so much, Sonara.
[00:35:45.600 --> 00:35:46.800] Thank you.
[00:36:04.560 --> 00:36:13.360] From building timelines to assigning the right people and even spotting risks across dozens of projects, Monday Sidekick knows your business, thinks ahead, and takes action.
[00:36:13.360 --> 00:36:16.080] One click on the star and consider it done.
[00:36:16.080 --> 00:36:19.200] And I owe it all to you.
[00:36:19.840 --> 00:36:24.720] Try Monday Sidekick, AI you'll love to use on Monday.com.
[00:36:24.720 --> 00:36:28.240] This episode is brought to you by Progressive Insurance.
[00:36:28.240 --> 00:36:33.120] Do you ever think about switching insurance companies to see if you could save some cash?
[00:36:33.120 --> 00:36:38.880] Progressive makes it easy to see if you could save when you bundle your home and auto policies.
[00:36:38.880 --> 00:36:41.200] Try it at progressive.com.
[00:36:41.200 --> 00:36:44.160] Progressive Casualty Insurance Company and affiliates.
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[00:36:46.000 --> 00:36:47.600] Not available in all states.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.960 --> 00:00:07.200] A mochi moment from Mark, who writes, I just want to thank you for making GOP1s affordable.
[00:00:07.200 --> 00:00:12.160] What would have been over $1,000 a month is just $99 a month with Mochi.
[00:00:12.160 --> 00:00:14.640] Money shouldn't be a barrier to healthy weight.
[00:00:14.640 --> 00:00:17.920] Three months in, and I have smaller jeans and a bigger wallet.
[00:00:17.920 --> 00:00:19.120] You're the best.
[00:00:19.120 --> 00:00:20.240] Thanks, Mark.
[00:00:20.240 --> 00:00:23.120] I'm Myra Ameth, founder of Mochi Health.
[00:00:23.120 --> 00:00:27.040] To find your Mochi Moment, visit joinmochi.com.
[00:00:27.040 --> 00:00:30.320] Mark is a mochi member compensated for his story.
[00:00:31.280 --> 00:00:32.400] Hi, everyone.
[00:00:32.400 --> 00:00:36.000] This is Jenny Moness from We Didn't Turn Out Okay podcast.
[00:00:36.000 --> 00:00:40.640] Did you know at Great Wolf Lodge, there's adventure for the whole family?
[00:00:40.640 --> 00:00:46.160] You and your pack can splash away in the indoor water park where it's always 84 degrees.
[00:00:46.160 --> 00:00:52.720] There's a massive wave pool, a lazy river, and tons of water slides for your pack to enjoy together.
[00:00:52.720 --> 00:00:54.800] And the fun doesn't stop there.
[00:00:54.800 --> 00:01:04.400] Get ready to explore and play at Adventure Packed Attractions for MagiQuest, a live action game that takes place throughout the lodge to the Northern Lights Arcade.
[00:01:04.400 --> 00:01:12.320] There's also a bunch of great dining options and complimentary daily events like nightly dance parties, all under one roof.
[00:01:12.320 --> 00:01:18.560] And the best part, with 23 lodges across the country, you're always only a short drive away from adventure.
[00:01:18.560 --> 00:01:23.040] As a parent who loves family adventures, I love when everything's in one place.
[00:01:23.040 --> 00:01:26.240] It's why I can't wait to take my family to Great Wolf Lodge.
[00:01:26.240 --> 00:01:29.280] So bring your pack together at a lodge near you.
[00:01:29.280 --> 00:01:34.240] Book your stay today at greatwolf.com and strengthen the pack.
[00:01:43.440 --> 00:01:50.720] Hi, I'm Sonara Madani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:50.720 --> 00:01:52.000] Yes, billion.
[00:01:52.320 --> 00:01:55.680] Now I'm doing it again and building my second unicorn, work.
[00:01:55.560 --> 00:01:56.360] Work.
[00:01:56.360 --> 00:02:03.240] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:02:03.240 --> 00:02:09.400] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:02:09.400 --> 00:02:15.560] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:02:15.560 --> 00:02:16.360] More money.
[00:02:16.360 --> 00:02:19.400] Grab a seat because class is officially in session.
[00:02:19.400 --> 00:02:21.880] Welcome to CEO School.
[00:02:23.160 --> 00:02:27.880] It's something that I talk to a lot of people about, and I think you've nailed it.
[00:02:27.880 --> 00:02:32.440] And we kind of touched on it in our previous conversation before we started recording.
[00:02:32.440 --> 00:02:37.480] You built a business in what is a background product, right?
[00:02:37.480 --> 00:02:40.360] In the sense of it's not consumer-facing directly.
[00:02:40.360 --> 00:02:42.600] It's not something that everyone would come to.
[00:02:42.760 --> 00:02:43.800] It's not sexy.
[00:02:43.800 --> 00:02:45.480] Yeah, I call it unsexy money.
[00:02:46.200 --> 00:02:48.520] And I think it's the coolest type of money.
[00:02:48.520 --> 00:02:52.680] There's a lot of pressure these days where everyone thinks I have to have a social media following.
[00:02:52.680 --> 00:02:55.080] I have to build a brand that's known online.
[00:02:55.080 --> 00:02:57.880] I need a viral brand if it's going to make money.
[00:02:57.880 --> 00:02:58.760] It has to be consumer.
[00:02:58.840 --> 00:03:00.920] Like we put this weird pressure.
[00:03:00.920 --> 00:03:03.640] And I always think about, like, I used to work at Accenture.
[00:03:03.640 --> 00:03:07.320] And I used to think about the amount of things that Accenture acquired, things that Accenture worked on.
[00:03:07.320 --> 00:03:10.040] And I always be like, no one's ever heard of these companies.
[00:03:10.040 --> 00:03:12.840] And there are founders here winning massively.
[00:03:12.840 --> 00:03:26.840] And I feel like this generation might be missing out on the businesses that solve real problems, that affect millions of people behind the scenes, that the opportunity to scale really, really fast because we're too busy trying to grow an online following.
[00:03:26.840 --> 00:03:35.080] And so walk us through that understanding of how you encourage founders to find their niche and build their product and think about what they're doing.
[00:03:35.080 --> 00:03:39.880] Because today it's been like, oh, well, if my brand hasn't had a viral video yet, it probably won't become big.
[00:03:39.880 --> 00:03:41.800] So, walk us through that a little bit.
[00:03:41.800 --> 00:03:44.280] It's done so much good, but it's ruined us, right?
[00:03:44.280 --> 00:03:47.440] Like, it's ruined us in so many ways.
[00:03:44.840 --> 00:03:50.320] We have to stop doing things for the gram.
[00:03:50.640 --> 00:03:57.920] We have to, it is, it is our mentality of building companies, products, services, that if it's not this, then it's not that.
[00:03:57.920 --> 00:04:03.200] And I also think that it's important for us to have a social presence and to utilize all these tools that we have.
[00:04:03.200 --> 00:04:07.760] So, there's so much good that can come from it, but it doesn't have to be all of it.
[00:04:07.760 --> 00:04:09.200] And so, I do think it's important.
[00:04:09.200 --> 00:04:11.520] There's so much opportunity out there.
[00:04:11.520 --> 00:04:23.280] Most entrepreneurs that I know of personally that have been really successful came from a corporate position that like saw something and then they wanted to go tackle this one unique problem.
[00:04:23.280 --> 00:04:27.520] And these unsexy businesses are solving the most complex problems for us.
[00:04:27.520 --> 00:04:32.320] So, we did $40 billion in payments through this ecosystem that I almost didn't start.
[00:04:32.320 --> 00:04:36.480] If I didn't build it, we solved huge problems in this.
[00:04:36.480 --> 00:04:39.200] It was so unsexy, card-present versus card-not present.
[00:04:39.200 --> 00:04:43.920] So, Stripe was focused on digital transactions, Square was focused on in-person transactions.
[00:04:43.920 --> 00:04:44.400] Guess what?
[00:04:44.400 --> 00:04:50.800] There was nobody bridging the gap for like dentist offices that needed both in-person and online transactions.
[00:04:50.800 --> 00:04:55.200] Boom, there was the opportunity that nobody saw in building that tech.
[00:04:55.200 --> 00:05:02.560] And it's not about, I didn't have the background, I wasn't a coder, I wasn't an engineer, but I could see where the world was going.
[00:05:02.560 --> 00:05:07.040] And I think that's what entrepreneurship is: it's this spirit of solving for problems.
[00:05:07.040 --> 00:05:08.800] It's not for show.
[00:05:09.120 --> 00:05:12.960] Success will come if you just like let go of that.
[00:05:12.960 --> 00:05:25.040] And you can also have a social following and build a great band and have the podcast and do the things to go reach more people, but you can solve if you just focus on solving the problem and seeing it uniquely.
[00:05:25.040 --> 00:05:28.720] And if it's one of you, you're really like, it's resonating with you because you're like, I am that person.
[00:05:28.720 --> 00:05:33.080] I'm always finding like you're in the shower and you're like, this should be better.
[00:05:33.400 --> 00:05:34.920] This could be better, right?
[00:05:34.920 --> 00:05:40.120] You're always finding the next thing, but ideas don't make you an entrepreneur.
[00:05:40.120 --> 00:05:42.280] Execution does, right?
[00:05:42.280 --> 00:05:43.480] Everybody has ideas.
[00:05:43.480 --> 00:05:45.400] It's really about execution.
[00:05:45.400 --> 00:05:46.280] And that's the thing.
[00:05:46.280 --> 00:05:52.280] I feel like that's the thing that I saw maybe in like Sal and I growing up was like, you've got to put in the work.
[00:05:52.280 --> 00:05:56.680] Even after everything that I have, I show up every single day and I work.
[00:05:56.680 --> 00:06:00.040] I put my head down at night and I ask myself, did I like give my 100 and 10?
[00:06:00.120 --> 00:06:01.720] I work so hard still.
[00:06:01.720 --> 00:06:04.440] And it's just part of, and yes, I work smart too.
[00:06:04.440 --> 00:06:12.920] So it's not that I'm not just grinding my way and being intentional, but hard work is a huge part of it because there's no such thing as a billion dollar idea.
[00:06:12.920 --> 00:06:14.920] It's a billion dollar execution.
[00:06:14.920 --> 00:06:17.560] And to execute, it's every single day.
[00:06:17.560 --> 00:06:19.000] You just got to keep showing up.
[00:06:19.000 --> 00:06:21.320] And like that mountain, the mountain's going to be there.
[00:06:21.320 --> 00:06:22.280] And then you're going to climb it.
[00:06:22.280 --> 00:06:22.680] And guess what?
[00:06:22.680 --> 00:06:24.920] You're going to get to the top and you're going to climb this thing.
[00:06:24.920 --> 00:06:28.360] The next, the next day, there's another mountain and there's another mountain.
[00:06:28.360 --> 00:06:31.240] So you've got to love that challenge.
[00:06:31.240 --> 00:06:32.600] That's what entrepreneurship is.
[00:06:32.600 --> 00:06:33.880] It's not, I didn't build a billion dollar.
[00:06:33.960 --> 00:06:37.880] It took me 12 years to build that business, 10 years to exit that business.
[00:06:37.880 --> 00:06:39.640] It didn't happen overnight.
[00:06:39.640 --> 00:06:42.040] It happened because I just kept showing up.
[00:06:42.040 --> 00:06:43.720] It wasn't this magic formula.
[00:06:43.800 --> 00:06:47.400] People asked, like, what was the secret to the billion-dollar success?
[00:06:47.400 --> 00:06:48.120] I didn't give up.
[00:06:48.120 --> 00:06:49.960] Like, I just somehow kept showing up.
[00:06:49.960 --> 00:06:53.400] I can name every founder's, like every journey where we almost didn't make payroll.
[00:06:53.400 --> 00:06:54.760] I had to put my mortgage on the line.
[00:06:54.760 --> 00:06:56.760] We had to do, we didn't get the investors.
[00:06:56.760 --> 00:07:00.040] We lost the customers, but you just keep going.
[00:07:00.040 --> 00:07:02.920] And so you have to find that why to really power you through.
[00:07:02.920 --> 00:07:06.840] And for me, it was, I just love to solve really big problems.
[00:07:06.840 --> 00:07:11.800] And that's why, even after exit, right, it's like, here I'm back again and building again.
[00:07:11.800 --> 00:07:16.960] It's because I see the problem and I know we can solve it.
[00:07:14.360 --> 00:07:21.840] Yeah, I think you're the right person to ask this question too, because you talked about working hard and working smart.
[00:07:22.080 --> 00:07:28.480] But what was the mindset shift in building a million dollar business, 100 million and then getting to a billion?
[00:07:28.480 --> 00:07:29.840] Like what changed?
[00:07:29.840 --> 00:07:34.960] Because I think there may be people listening who've like built the million and they're like, I want to get to 10 or 100.
[00:07:34.960 --> 00:07:37.680] I don't know what's, what do I need to do differently?
[00:07:37.680 --> 00:07:44.000] Because I think at every level, there's a different mindset, a different type of work that's required.
[00:07:44.000 --> 00:07:45.680] And often we don't talk about that enough.
[00:07:45.680 --> 00:07:49.360] And so you keep doing the same thing again and again, expecting a different result.
[00:07:49.360 --> 00:07:51.600] As Einstein said, is insanity.
[00:07:51.600 --> 00:07:52.480] What was different?
[00:07:52.480 --> 00:07:57.760] What did you find that you had to up-level to go from one to 100, 100 to a billion?
[00:07:57.760 --> 00:08:00.720] You're brilliant because everything has to change.
[00:08:00.720 --> 00:08:02.160] It's completely different.
[00:08:02.160 --> 00:08:09.040] Going from your zero to six figures, you know, getting that validation of your, it's a completely different journey from zero to six.
[00:08:09.040 --> 00:08:14.800] From six to seven, it's a completely different journey and everything breaks and it's supposed to break.
[00:08:14.800 --> 00:08:18.000] Going from seven to eight figures in revenue, it's going to break again.
[00:08:18.000 --> 00:08:19.440] Your systems are going to break.
[00:08:19.440 --> 00:08:20.480] People are going to break.
[00:08:20.480 --> 00:08:22.640] It's going to break because it's supposed to.
[00:08:22.640 --> 00:08:31.680] Once you get, you know, you get things right or you think you get these things right, if you're doing what you've set out to do, which is go get more customers, go get more revenue, there's pressure on that system.
[00:08:31.680 --> 00:08:33.280] And then you've got to recalibrate.
[00:08:33.280 --> 00:08:34.880] You've got to recalibrate the tools.
[00:08:34.880 --> 00:08:38.240] You got to recalibrate the next level of scale.
[00:08:38.240 --> 00:08:40.080] And so it is supposed to break.
[00:08:40.080 --> 00:08:45.360] But the one thing that's not different, if I look back, so we had to change our mentality on growth.
[00:08:45.360 --> 00:08:47.440] We had to, you know, get new technology.
[00:08:47.440 --> 00:08:51.680] It's scale is, it's not simple, but if I were to boil it down, it comes to three things.
[00:08:51.680 --> 00:08:53.760] It's people, process, and profit.
[00:08:53.760 --> 00:08:55.120] You've got to scale your people.
[00:08:55.120 --> 00:08:57.760] You've got to scale your process, and you've got to scale your profit.
[00:08:57.760 --> 00:09:07.000] Most companies that go beyond that market validation of a million in revenue and you're trying to get to the, you know, or the hundred million in value, they have multiple lines of revenue.
[00:09:07.320 --> 00:09:08.760] And so you're thinking outside of the box.
[00:09:08.760 --> 00:09:13.160] So once we were acquiring small businesses, we've shifted to an enterprise strategy.
[00:09:13.160 --> 00:09:14.120] Now I'm building again.
[00:09:14.120 --> 00:09:15.560] We're selling directly to the banks.
[00:09:15.560 --> 00:09:21.640] We're going directly to enterprise first because that was the one to many that I, it took me seven years to unlock that next.
[00:09:21.960 --> 00:09:23.480] And then I'm going to go to small businesses.
[00:09:23.480 --> 00:09:28.600] So you have to be able to tap into that scale of people, process, and profit.
[00:09:28.600 --> 00:09:33.000] But the one thing that I would say stayed exactly the same and it was so important for me.
[00:09:33.000 --> 00:09:35.240] I wanted to be the one to see the company through to exit.
[00:09:35.240 --> 00:09:42.040] And I worked so hard, oh, being over-prepared, over all the things, so that I could be the best CEO that I could be.
[00:09:42.040 --> 00:09:48.600] Like I put so much intentionality behind working really hard to be the best leader that I could.
[00:09:48.600 --> 00:09:54.280] And the thing that carried me through that was exactly the same was our values in the company.
[00:09:54.280 --> 00:10:01.320] I think we hired the right people, we fired the right people, and those decisions are hard.
[00:10:01.320 --> 00:10:04.280] And our culture was really built on the value system.
[00:10:04.280 --> 00:10:06.600] I mean, I have one team tattooed here on my arm.
[00:10:06.600 --> 00:10:09.160] It comes from that meets me, my brother.
[00:10:09.160 --> 00:10:11.480] We're one team with one team, one dream.
[00:10:11.480 --> 00:10:13.800] Like that's how it's been since we grew up.
[00:10:13.800 --> 00:10:16.840] That's what I wanted our team environment to be like.
[00:10:16.840 --> 00:10:24.600] And so building that culture, the DNA value system and those core values, those don't change.
[00:10:24.600 --> 00:10:30.040] Those evolve, but that needs to stay grounded and the same as you're scaling.
[00:10:30.040 --> 00:10:33.720] Then you just shift into those are just like, it's just the next playbook.
[00:10:34.040 --> 00:10:39.080] It's a different heart at the next level, but you can solve it and you can find people to solve it.
[00:10:39.080 --> 00:10:44.440] And then at that next stage, we had amazing leaders at the $100 million dollar mark.
[00:10:44.440 --> 00:10:49.040] And when I started the company, the name of the company was Fat Merchant, by the way, because I was 25.
[00:10:49.280 --> 00:10:53.280] You know, it was, it was fun and we were disrupting the industry.
[00:10:53.280 --> 00:10:57.040] But I knew Fat Merchant was a hundred million dollar company.
[00:10:57.040 --> 00:10:58.960] Stacks was a billion dollar company.
[00:10:58.960 --> 00:11:03.760] And I had to get comfortable, even though it was my, to make those pivots, to make those changes.
[00:11:03.760 --> 00:11:11.840] And so you've got to see where it's going and you've got to be willing to just throw it away and to start again at that, you know, to bring in, we had to bring in new leaders.
[00:11:11.840 --> 00:11:12.480] That's hard.
[00:11:12.480 --> 00:11:14.720] Change is hard for organizations.
[00:11:14.720 --> 00:11:18.880] And so you've got to go build and to be willing to, willing to change.
[00:11:18.880 --> 00:11:19.680] It's supposed to break.
[00:11:19.680 --> 00:11:22.480] So get comfortable with it breaking and you just get better.
[00:11:22.480 --> 00:11:24.400] It doesn't get easier, but you get better.
[00:11:24.400 --> 00:11:28.960] But as long as everybody that's coming in through that door has that same, that value principle.
[00:11:28.960 --> 00:11:31.280] And that's something that I think it's the most important thing.
[00:11:31.520 --> 00:11:36.400] I was so tired of hearing my entire career, scenario you take things to personally.
[00:11:36.400 --> 00:11:37.360] Oh, wow.
[00:11:37.360 --> 00:11:40.080] And I do because it is personal.
[00:11:40.080 --> 00:11:41.600] It's the most personal thing.
[00:11:41.600 --> 00:11:45.360] I spend, I had this company before I even had my children.
[00:11:45.360 --> 00:11:46.880] It's my first baby, right?
[00:11:46.880 --> 00:11:50.880] Like I give that much energy and love, even for work, right?
[00:11:50.880 --> 00:11:55.440] Those that are in the workforce, like you spend more time at work than you do anywhere else.
[00:11:55.440 --> 00:11:56.320] It is personal.
[00:11:56.320 --> 00:11:59.840] You don't leave yourself at the door before you show up on Zoom.
[00:12:00.080 --> 00:12:01.840] You shouldn't be expected to.
[00:12:01.840 --> 00:12:10.720] And I think that we can create, and I have this vision of a world in, you know, a working world where we do bring the human first.
[00:12:10.720 --> 00:12:15.840] And we've, we had the most tremendous leadership and people.
[00:12:15.840 --> 00:12:20.960] And it's been so amazing to be able to build again with that same value principle.
[00:12:20.960 --> 00:12:23.760] And it's just come, it's the first component of it.
[00:12:23.760 --> 00:12:27.600] And who, like, you are the company you keep, literally.
[00:12:27.600 --> 00:12:29.960] You are the company you keep.
[00:12:29.960 --> 00:12:31.960] And so that DNA is the most important.
[00:12:31.960 --> 00:12:33.080] So don't change that.
[00:12:29.520 --> 00:12:35.080] It has to be reflective of your value system.
[00:12:35.400 --> 00:12:37.560] And then the rest is just a playbook.
[00:12:37.560 --> 00:12:51.160] I really appreciate your highlighting of just how many challenges there are to solve and how it's actually normal for things to break every time you upgrade and up level.
[00:12:51.160 --> 00:12:54.280] And by the way, this includes the team that's working too.
[00:12:54.280 --> 00:12:56.840] Like I look at, I couldn't do anything without my team.
[00:12:56.840 --> 00:12:58.360] It just wouldn't be possible.
[00:12:58.360 --> 00:13:03.880] And the people process profit point is so brilliantly laid out for anyone who's listening right now.
[00:13:03.880 --> 00:13:08.280] Like I think those three things are so pivotal in an organization.
[00:13:08.280 --> 00:13:20.440] And people being able to constantly solve after a break that resilience and grit that's required by the whole team, not just by the leader, by the whole team.
[00:13:20.440 --> 00:13:21.640] That's so pivotal.
[00:13:21.640 --> 00:13:32.360] And I was going to ask you, because I'm listening to you now and I'm thinking there's probably at least like, I reckon you have a minimum of 100 stories a year of things going wrong.
[00:13:32.360 --> 00:13:35.240] And I was going to ask you, what was your darkest day as an entrepreneur?
[00:13:35.240 --> 00:13:42.680] Like, what was the toughest day that you remember where, and how did it feel and how did you deal with it?
[00:13:42.680 --> 00:13:48.680] Surprisingly, my toughest days were actually after I achieved the billion-dollar value.
[00:13:48.680 --> 00:13:52.280] I sold the company twice, which is also very of an interesting journey.
[00:13:52.280 --> 00:13:55.000] And I did the things that I wanted to do for my team.
[00:13:55.000 --> 00:13:56.840] So I carried that, my team with me.
[00:13:56.840 --> 00:14:03.240] We made record-breaking success for our investors, for our team, all the things.
[00:14:03.560 --> 00:14:06.200] And then the next year, we like, I got distracted.
[00:14:06.360 --> 00:14:10.120] As I mentioned, like, I was chasing something that I didn't know that I wanted.
[00:14:10.120 --> 00:14:18.320] And so it was like, boom, we did, you know, it was 220 million, I think was the 2020 valuation and exit where we cashed 70% out of the company.
[00:14:14.840 --> 00:14:20.560] So whoever owns shares, like everybody made money.
[00:14:20.800 --> 00:14:29.760] It was, and it wasn't just about the financial, it was meaningful in a sense of like, when you get to exit something, when you get to like take it to completion, it feels so good.
[00:14:29.760 --> 00:14:32.080] Like it was just incredible.
[00:14:32.080 --> 00:14:35.360] And then got heads down because it was now what's next?
[00:14:35.360 --> 00:14:36.640] It's let's let's keep growing.
[00:14:36.640 --> 00:14:37.680] Let's get it to the billion.
[00:14:37.680 --> 00:14:38.720] Let's IPO.
[00:14:38.720 --> 00:14:40.800] Let's go, you know, do what's next.
[00:14:40.800 --> 00:14:45.680] And I got heads down again in 18 months, just building and grinding and building and grinding.
[00:14:45.680 --> 00:14:48.880] The only things in my life were my company and my family.
[00:14:48.880 --> 00:14:50.720] Like that was all, all it was.
[00:14:50.720 --> 00:14:52.240] My health was deteriorating.
[00:14:52.240 --> 00:14:55.120] I was at the worst, worst health.
[00:14:55.360 --> 00:14:59.760] And I actually had never gone to a doctor because I think women can relate to this.
[00:14:59.760 --> 00:15:06.800] Like my OB was my doctor for like, cause I was having babies in between and Faisal and I were, you know, planning a family and that was it.
[00:15:06.800 --> 00:15:09.600] So for five years, my only doctor was my OB.
[00:15:09.600 --> 00:15:18.480] And I had to go to the doctor because it's like not the most prideful thing I can say, but we had to get like key man life insurance before our series D.
[00:15:18.480 --> 00:15:24.400] So you have to like do these insurance, which means that like I had to be tested if I was healthy and what my insurance policy as a CEO was.
[00:15:24.400 --> 00:15:31.360] So I went to the doctor because I was required to for work and I got my report card back, which was my health report.
[00:15:31.680 --> 00:15:35.440] And I was quite literally like a 57-year-old man.
[00:15:35.440 --> 00:15:39.200] Like I actually became the pale male stale CEO.
[00:15:39.200 --> 00:15:41.360] Like I literally became him.
[00:15:41.360 --> 00:15:47.680] And my health was my cholesterol, my cortisol, everything was like, I didn't even know.
[00:15:47.680 --> 00:15:49.600] Like, I had no clue.
[00:15:49.600 --> 00:15:52.800] And, you know, I had lost my father the year before.
[00:15:52.800 --> 00:15:54.160] And it was just hard.
[00:15:54.160 --> 00:15:56.400] It was like, what am I, what am I doing this for?
[00:15:56.400 --> 00:15:59.880] And we had our Series D coming up, and it's brutal.
[00:15:59.680 --> 00:16:05.000] Like, going through some of these fundraising, like with big bankers and investment bankers, I was on the road.
[00:16:05.160 --> 00:16:18.200] I had to do 40 plus fireside chats with the most incredible, you know, large private equities that like in finance, you like, you know, you have, you're from a central, like you dream of like being in front of like the Black Rocks and the KKRs.
[00:16:18.200 --> 00:16:21.960] And like, it was so fun and exhilarating in a different way, but it was hard.
[00:16:21.960 --> 00:16:31.240] I was on the road and we accomplished what we set out to do: to go, you know, close the Series D, bring in other minority investors.
[00:16:31.240 --> 00:16:33.320] We were 100 plus million in revenue.
[00:16:33.320 --> 00:16:35.000] And so it wasn't even a fictitious value.
[00:16:35.000 --> 00:16:38.680] It wasn't a value based on like, oh, here's this tech value multiple.
[00:16:38.680 --> 00:16:46.040] We had a hundred plus million in revenue and we closed around 1.1 billion, everything I'd ever dreamed of.
[00:16:46.040 --> 00:16:49.160] The whole thing, we're an Orlando-based company, which is a huge deal.
[00:16:49.160 --> 00:16:54.040] We're the first unicorn out of Orlando, out of Florida, like so many big moments.
[00:16:54.040 --> 00:16:57.000] We had the community, it was a big milestone to celebrate.
[00:16:57.000 --> 00:16:59.640] So we had this huge, the mayors, like everything's there.
[00:16:59.640 --> 00:17:06.200] All of this excitement around this milestone, around this Series Z, around this valuation and around this exit.
[00:17:06.200 --> 00:17:08.600] And when the party was over, it happened so fast.
[00:17:08.600 --> 00:17:11.240] Like it was like two weeks of all of this.
[00:17:11.240 --> 00:17:17.560] And then I was back to work and I went to my next board meeting and I was like, here, here's the next, now it's 2 billion.
[00:17:17.560 --> 00:17:22.600] And it was the first time that I was like, do I actually want to go do it again?
[00:17:22.600 --> 00:17:28.040] Like, and I felt the most emptiest I had ever, the loneliest I had ever felt.
[00:17:28.040 --> 00:17:32.360] And it's because what happens when you aim for the moon, but you actually land?
[00:17:32.360 --> 00:17:33.240] I have no goal.
[00:17:33.480 --> 00:17:35.560] I did everything that I wanted to do.
[00:17:35.560 --> 00:17:41.320] And so I did what most typical tech founders do: I took a sabbatical, took my family to Europe.
[00:17:41.320 --> 00:17:48.640] And it was really just to spend time with myself and to really ask myself the hard questions of what is it that I want to do next.
[00:17:49.200 --> 00:17:54.960] And then, you know, we had this big plan laid out for the next transaction or maybe going to, you know, IPO.
[00:17:54.960 --> 00:17:57.520] We had three acquisitions at that time.
[00:17:57.520 --> 00:18:01.680] And as like a student of learning, like I get really excited about just learning.
[00:18:01.680 --> 00:18:04.240] I'm like, I want to do something that I haven't done.
[00:18:04.240 --> 00:18:08.880] And going public was something that was just like on the, you know, on the checklist.
[00:18:08.880 --> 00:18:12.000] But I came back and decided that I was going to leave my job.
[00:18:12.160 --> 00:18:14.800] I was like, I have to, this is not for me anymore.
[00:18:14.800 --> 00:18:17.520] And that I was, and also the organization was quite large.
[00:18:17.520 --> 00:18:19.760] You know, as you can tell, I'm a people, person.
[00:18:19.760 --> 00:18:22.080] My love language is quality time.
[00:18:22.080 --> 00:18:31.440] And so it was just time for me to hand over to another team that was going to take it from that billion to two or to the next milestone and to the next level.
[00:18:31.440 --> 00:18:33.600] That was when the transition really began.
[00:18:33.600 --> 00:18:38.880] And I've spent my entire like adulthood defined, like building this.
[00:18:38.880 --> 00:18:40.160] My work was my worth.
[00:18:40.160 --> 00:18:42.080] It was my only identity.
[00:18:42.080 --> 00:18:46.720] And it was so hard to shed like what was next.
[00:18:47.040 --> 00:18:48.560] And so that was it.
[00:18:48.560 --> 00:18:50.400] That was like the toughest moment.
[00:18:50.400 --> 00:18:52.240] It was the hardest decision.
[00:18:52.240 --> 00:18:56.000] I had many people think that that was like the craziest thing to leave at that time.
[00:18:56.000 --> 00:18:57.280] I left a lot of equity on the table.
[00:18:57.360 --> 00:18:58.960] I'm still a huge, I love this company.
[00:18:58.960 --> 00:19:00.400] I'm a big shareholder.
[00:19:00.400 --> 00:19:02.000] It's always going to be part of my story.
[00:19:02.000 --> 00:19:06.080] I'm always going to be the founder of Stacks, but I had more I wanted to do.
[00:19:06.080 --> 00:19:08.880] And impact was an important part of it.
[00:19:08.880 --> 00:19:13.120] And taking care of myself and getting to know myself.
[00:19:13.120 --> 00:19:15.600] And I lost a decade.
[00:19:15.600 --> 00:19:18.000] And I wouldn't change it like we talked about.
[00:19:18.000 --> 00:19:19.120] I wouldn't go back and change it.
[00:19:19.120 --> 00:19:21.920] It's like it's literally given us the most incredible life.
[00:19:21.920 --> 00:19:24.080] It's given me all of these opportunities.
[00:19:24.080 --> 00:19:27.280] I would do it over again every single day.
[00:19:27.280 --> 00:19:30.000] But now I just want to be a lot more intentional.
[00:19:30.440 --> 00:19:33.800] And I get to come from a place of where I get to build again.
[00:19:33.800 --> 00:19:35.960] And it's not about freedom of dollar anymore.
[00:19:35.960 --> 00:19:37.640] It's about freedom of impact.
[00:19:37.640 --> 00:19:44.680] And I get to use my time and my resources and my connections and the network and to go build something incredible.
[00:19:44.680 --> 00:19:46.840] And I thought maybe I'd retire right after, right?
[00:19:46.840 --> 00:19:48.600] So I was like, okay, maybe I'm going to, you know, come off.
[00:19:48.600 --> 00:19:49.560] I've got the podcast.
[00:19:49.560 --> 00:19:53.960] I loved meeting amazing women and supporting female founders.
[00:19:53.960 --> 00:19:58.680] But if I turn that into work, it would lose its magic.
[00:19:58.680 --> 00:20:04.120] And so after a couple months, and this is where serial entrepreneurship kicks in, and now I get it.
[00:20:04.120 --> 00:20:08.520] You get the next idea, and then you can't eat, breathe, sleep, think about it in the shower.
[00:20:08.520 --> 00:20:11.000] And that's how it, that's how it happened.
[00:20:11.000 --> 00:20:16.520] And we got the team back together, and we're going to go, we're going to go do it again because I'm 37 years old.
[00:20:16.520 --> 00:20:19.160] And like, what else am I going to do with my life?
[00:20:19.160 --> 00:20:23.960] And so I'm going to, I mean, I go build, but this time I think I get to build with more confidence.
[00:20:23.960 --> 00:20:27.080] I get to build with a different network.
[00:20:27.080 --> 00:20:32.520] I get to build without having the dollar in mind or having that pressure.
[00:20:32.520 --> 00:20:35.800] And I get to take a different kind of risk.
[00:20:35.800 --> 00:20:39.000] And I'm really excited about the scenario 2.0.
[00:20:39.000 --> 00:20:39.960] Yeah, that's what I was going to say.
[00:20:40.280 --> 00:20:41.880] Is that scenario 2.0 now?
[00:20:41.880 --> 00:20:42.520] Like, that's the.
[00:20:42.920 --> 00:20:50.120] I mean, it's been such an amazing journey of just getting to know myself and finding time to really think about what's important.
[00:20:50.120 --> 00:20:54.120] And I was telling you that mantra in the beginning: I have all the time in the world.
[00:20:54.120 --> 00:20:55.240] And I'm so busy.
[00:20:55.240 --> 00:20:55.880] It's back again.
[00:20:55.880 --> 00:21:01.000] I've got all the million things, but I really do believe I have all the time in the world now because I get to choose it with all the things.
[00:21:01.000 --> 00:21:03.080] I get to fill it with all the things that I love.
[00:21:03.080 --> 00:21:05.160] I took on my health head on.
[00:21:05.160 --> 00:21:08.440] I'm proud to report that my health is incredible.
[00:21:08.440 --> 00:21:14.520] Like, I'm like, everything is like, I'm the healthiest I've literally been since like before I had kids.
[00:21:14.640 --> 00:21:16.400] And it feels amazing.
[00:21:16.400 --> 00:21:18.240] And I feel so great inside.
[00:21:18.240 --> 00:21:20.720] And I have this amazing energy in a different way.
[00:21:20.720 --> 00:21:24.880] And I, you know, prioritize myself and my workouts.
[00:21:24.880 --> 00:21:26.640] And it used to feel like a chore.
[00:21:26.640 --> 00:21:30.800] And now it's like, I never thought I would be that, that girl that like loves to work out.
[00:21:30.800 --> 00:21:35.040] I mean, and I have different, like, I love to walk and I love being in nature.
[00:21:35.040 --> 00:21:41.680] I found I've always been a spiritual person, but I lost that part of me because it's hard to make the time, right?
[00:21:41.680 --> 00:21:43.200] It's hard to add all the things.
[00:21:43.200 --> 00:21:48.320] And I've really given that like a big part, a big bucket in my life.
[00:21:48.320 --> 00:21:55.760] And I've really filled that bucket and found ways to just go deep and be in peace.
[00:21:55.760 --> 00:21:58.160] And I'm so much more calmer now.
[00:21:58.160 --> 00:22:03.680] Like if you ask any of my friends, like my energy is just in a different energy.
[00:22:03.680 --> 00:22:04.960] I'm so grateful.
[00:22:04.960 --> 00:22:10.240] You know, I was talking to Faisal on the way here and it's like, we think that everything's happening to us, right?
[00:22:10.240 --> 00:22:11.120] It's so hard.
[00:22:11.120 --> 00:22:12.240] It's so hard.
[00:22:12.240 --> 00:22:16.240] But when hard things happen, you have to trust that it's happening for us.
[00:22:16.240 --> 00:22:18.240] And I really do understand that now.
[00:22:18.240 --> 00:22:22.960] I think a lot of spiritual teachers will, you know, share that, that you have to trust.
[00:22:22.960 --> 00:22:26.320] You have to trust in that there is a better plan.
[00:22:26.640 --> 00:22:28.640] And I finally get it.
[00:22:28.960 --> 00:22:37.280] And now when I pray or when I look deep and I ask and I'm like, I want this or I want to think about that or allow me these opportunities or something better.
[00:22:37.600 --> 00:22:46.400] So when things don't happen exactly the way it's because the timing isn't right, because there's something better and you just have to trust in the power of the universe.
[00:22:46.400 --> 00:22:52.240] And I really do, I really do believe that when you're in that frequency, and it sounds like so woo, but I get it.
[00:22:52.240 --> 00:22:59.600] And I feel really grateful that I was able to take the time to put in the work and you've got to put in the work.
[00:22:59.600 --> 00:23:03.240] And it's hard to look deep and check your ego.
[00:23:03.480 --> 00:23:06.600] Check, you know, how you're actually living your life in action.
[00:23:06.600 --> 00:23:07.800] And is that really aligning?
[00:23:07.800 --> 00:23:14.440] And I can look back and I also, like I said, so many mistakes, so many things I want to do over on that I won't change.
[00:23:14.760 --> 00:23:17.320] But I think growth is a big part of the journey.
[00:23:17.320 --> 00:23:19.720] And I don't know what my destination is going to be.
[00:23:19.720 --> 00:23:23.240] I think this time around, I'm not going to just build a billion dollar business.
[00:23:23.240 --> 00:23:27.240] I'm probably going to build, I don't know, something even greater, but I'm not capping it.
[00:23:27.400 --> 00:23:29.160] So just uncap it.
[00:23:29.160 --> 00:23:30.760] And I'm really excited about that.
[00:23:30.760 --> 00:23:32.280] That's so beautiful to hear.
[00:23:32.280 --> 00:23:45.400] And it's so wonderful that you were able to take lessons from the last 10 years and shift and make changes and use this transition period to have a more transformational journey now.
[00:23:45.400 --> 00:23:51.000] Because, yeah, you can get so lost and broken by something that it's hard to do it again.
[00:23:51.000 --> 00:23:57.160] And I think a big part of that from what I've learned from you and private conversations has been your relationship with FaZe.
[00:23:57.160 --> 00:23:58.680] You've been with him since you guys were 20.
[00:23:58.680 --> 00:23:59.080] Yes.
[00:23:59.400 --> 00:24:01.160] And your children as well.
[00:24:01.160 --> 00:24:04.360] And, you know, I find like women get asked this question more than anyone.
[00:24:04.360 --> 00:24:05.480] It's like, how do you do it all?
[00:24:05.480 --> 00:24:05.800] Right.
[00:24:05.800 --> 00:24:12.280] Like, and it's one of those unfair questions with the unfair pressure that falls on women.
[00:24:12.280 --> 00:24:20.200] And I wanted to ask you, though, for your relationship and your relationship with your children, how you were telling me this earlier.
[00:24:20.200 --> 00:24:25.640] You were like, I think we're really trying to do this right and raise great humans and everything else.
[00:24:25.640 --> 00:24:36.600] What have been the two most critical pieces of being in love since you were 20, while you build this, 37 today, and having two children, five and eight?
[00:24:36.600 --> 00:24:38.440] That's during all of this, right?
[00:24:38.440 --> 00:24:39.480] Like, this is all happening.
[00:24:39.480 --> 00:24:42.120] We haven't even, like, that's all happening.
[00:24:42.440 --> 00:24:45.280] And was it perfectly balanced?
[00:24:44.760 --> 00:24:46.960] What did balance look like?
[00:24:47.600 --> 00:24:54.560] And if you had to say, here were two things that were the two priorities that made sure that both things stayed on track, what would they be?
[00:24:54.560 --> 00:24:58.160] I'm so grateful for my husband and my partner.
[00:24:58.160 --> 00:25:02.880] And, you know, we met so young and we built our lives together.
[00:25:02.880 --> 00:25:05.040] And so I'm like, super, he's also an entrepreneur.
[00:25:05.040 --> 00:25:10.640] We're both like different personality types, but also just he's the most incredible, loving human.
[00:25:10.640 --> 00:25:15.280] You know, we have a joke in our family that it's like everybody meets Sal, my brother, and it's like, everybody loves Sal.
[00:25:15.280 --> 00:25:19.040] And Sal always goes, and then they meet my sister, and then everybody loves Sonara.
[00:25:19.040 --> 00:25:21.600] And then they meet Faisal, and then we're like chop liver.
[00:25:21.600 --> 00:25:26.000] Like everybody loves, it's everybody loves Raymond, but our house is everybody loves like Faisal.
[00:25:26.000 --> 00:25:30.400] So we've got a house that's just full and it's filled with so much love.
[00:25:30.720 --> 00:25:34.560] And I think it goes back to the same things of communication.
[00:25:34.560 --> 00:25:40.160] And, you know, I think we in the beginning, we talked about productivity and we just communicate really well.
[00:25:40.160 --> 00:25:41.360] We're a team.
[00:25:41.360 --> 00:25:43.760] The value system is of a team.
[00:25:43.760 --> 00:25:50.080] And never in our, like, we've always had to, you know, one person's been in the driver's seat or one person's been, you know, in the back.
[00:25:50.240 --> 00:25:53.920] We've always been side by side, even if our careers are taking us in different paths.
[00:25:53.920 --> 00:25:58.880] Like, I do feel like I've had that support system in my home life with him.
[00:25:58.880 --> 00:26:08.880] And that is something that I'm so grateful for to have a partner that is not intimidated by the success or not intimidated by, like, he's my biggest cheerleader.
[00:26:08.880 --> 00:26:11.360] He's my biggest, biggest fan.
[00:26:11.360 --> 00:26:13.200] And it's that level of confidence.
[00:26:13.200 --> 00:26:17.040] So I do think that I've been very fortunate to have strong men in my life.
[00:26:17.040 --> 00:26:26.080] I've never had men that, you know, I've had all strong male models who treat women with like just the most amazing things that we are.
[00:26:26.080 --> 00:26:29.680] And I feel like that has been a huge part of where I don't see the world in that way.
[00:26:29.680 --> 00:26:33.400] Like, I've, I feel empowered because my home feels empowered.
[00:26:33.560 --> 00:26:39.640] I know so many women that they have to mask their success at home or on a date.
[00:26:39.640 --> 00:26:44.920] I have so many friends that are struggling in dating life and they're so successful.
[00:26:44.920 --> 00:26:46.600] They're so incredible.
[00:26:46.600 --> 00:26:55.320] And when they show up, they have to, it feels emasculating because they have so much success or that they're, you know, maybe earning more money or have more accolades.
[00:26:55.320 --> 00:27:00.040] And I do think that, you know, it takes strong men to be with strong women.
[00:27:00.040 --> 00:27:02.040] And there are strong men in this world.
[00:27:02.280 --> 00:27:03.880] I've been fortunate for that.
[00:27:03.880 --> 00:27:16.280] And the advice that I have on how we've been able to co-partner and co-parent and do the things is building a home with love and honesty and trust and spending time together.
[00:27:16.280 --> 00:27:19.240] That productivity, like every Sunday, we have this meeting.
[00:27:19.240 --> 00:27:25.320] So we have like my whole life has been CEO life that I like put into our systems at home.
[00:27:25.320 --> 00:27:26.440] But we have a Sunday meeting.
[00:27:26.440 --> 00:27:27.800] We call it Sunday Zoom Out.
[00:27:27.800 --> 00:27:29.160] And so my schedule is really busy.
[00:27:29.160 --> 00:27:30.440] I have to travel a lot for work.
[00:27:30.440 --> 00:27:32.040] I'm speaking at conferences.
[00:27:32.040 --> 00:27:33.160] He's got his businesses.
[00:27:33.240 --> 00:27:35.160] We're like two ships sometimes in the night.
[00:27:35.160 --> 00:27:36.040] And then we've got our kids.
[00:27:36.040 --> 00:27:36.760] We've got our girls.
[00:27:36.760 --> 00:27:38.520] It's our number one priority.
[00:27:38.520 --> 00:27:41.720] And each other, like as a family unit, we're a priority.
[00:27:41.720 --> 00:27:43.320] And so on Sundays, we sit down.
[00:27:43.320 --> 00:27:44.600] And now Mila is old enough.
[00:27:44.600 --> 00:27:46.520] She's actually like, she takes notes for us.
[00:27:46.520 --> 00:27:47.880] And so the kids are involved.
[00:27:47.880 --> 00:27:50.040] And it's like, here's the schedules for the week.
[00:27:50.040 --> 00:27:52.440] And here's what, you know, mom's up to.
[00:27:52.440 --> 00:27:54.600] And here's what's what dad's up to.
[00:27:54.600 --> 00:27:56.440] And, you know, their schedules are crazy.
[00:27:56.440 --> 00:27:58.840] They've got tennis and soccer and piano.
[00:27:58.840 --> 00:28:03.640] And they're super overachievers with a full schedule as well, by their choosing, by the way.
[00:28:03.640 --> 00:28:06.600] So, by their choosing, they get to pick their activities.
[00:28:06.600 --> 00:28:12.680] And so, every week we sit down and we just were like, okay, here's what's happening.
[00:28:12.680 --> 00:28:17.120] And so, that in and of itself, that transparency, it's not like mom has to go to work.
[00:28:17.440 --> 00:28:23.120] We're so excited because mom is going to LA to go do be on this podcast.
[00:28:23.120 --> 00:28:26.400] And then I'll show them a clip of the podcast and they're like, oh, that's so cool.
[00:28:26.400 --> 00:28:30.640] Many times, like with if I have like so much travel, the kids go with me.
[00:28:30.640 --> 00:28:33.120] They have been on, you know, every stage.
[00:28:33.120 --> 00:28:34.720] They've gotten to meet the most incredible.
[00:28:34.720 --> 00:28:38.880] They got to meet Simone Biles at the Ernst  Young, the strategic growth forum.
[00:28:38.880 --> 00:28:40.640] I was speaking at Strategic Growth Forum.
[00:28:40.640 --> 00:28:42.320] And, you know, I knew she was going to be there.
[00:28:42.320 --> 00:28:45.840] I brought the kids and I knew our path would coincide backstage.
[00:28:45.840 --> 00:28:46.880] The girls were with me.
[00:28:46.880 --> 00:28:51.360] Like, we just try to incorporate the kids into everything as best as we can.
[00:28:51.360 --> 00:28:53.200] And it's not perfect parenting, right?
[00:28:53.200 --> 00:28:54.080] They're going to miss school.
[00:28:54.080 --> 00:28:56.800] They're going to do the things, but involve them.
[00:28:56.800 --> 00:29:00.800] And so on Sundays, we sit down as a family and we're excited for each other.
[00:29:00.800 --> 00:29:03.760] That takes the pressure off of like, it's not about the schedule.
[00:29:03.760 --> 00:29:07.040] It's about what are our wins for this week as a family.
[00:29:07.040 --> 00:29:14.080] And then we prioritize, okay, so if this is what's happening and this is what's happening, then we go into like the tacticality of it, right?
[00:29:14.080 --> 00:29:15.840] Who's doing pickup, who's doing drop-off?
[00:29:15.840 --> 00:29:23.840] And I do want to make sure, you know, the women in the audience, especially here, I do have help because that is, it's impossible.
[00:29:23.840 --> 00:29:24.800] It is impossible.
[00:29:24.800 --> 00:29:28.080] The weight of the things that we have to do, ask for help.
[00:29:28.080 --> 00:29:40.720] Whatever you can delegate off, even if it's the laundry, even if it's, and if you don't have the resources, ask a friend, ask for help, trade share, do the things, but help is a big part of how it all works.
[00:29:40.720 --> 00:29:43.360] And so I've got my mom and we've got support.
[00:29:43.360 --> 00:29:48.720] And just because I have support doesn't mean that Faisal and I aren't the ones that are like the nucleus of it, right?
[00:29:48.720 --> 00:29:50.400] Like we fight over drop-offs.
[00:29:50.400 --> 00:29:51.680] We fight over it.
[00:29:51.680 --> 00:29:55.040] And so we just divide and conquer and the kids are involved.
[00:29:55.040 --> 00:29:57.520] And there really isn't perfect balance.
[00:29:57.520 --> 00:31:32.080] I think that's what it's a myth, you know, myth, balance is born't it's integration and so we've just learned to integrate we've made our lives out of it we travel so much we make it fun that's what how we do and then every week we prioritize time together for just him and I and that's how we've been able to really say and there's and it's not perfect we've had our moments throughout through the years like hard moments through the years and every time we have hard moments it's because we've deprioritized ourselves we've deprioritized our relationship and then when we we don't have date nights or or just even a walk right where it's just one-on-one time and we're not connecting then we're annoyed at each other and we're bitter and then everything else falls into place so that Sunday meeting is super super critical for our family and you can have it all like you can I was so tired of hearing that you can't have it all we often hear that and many successful people say you can't have it all I want to have it all but I want to define what all looks like so for me it's that going back to the threes I've got three buckets that's it so it's my family it's my work right and now it's still building this company and it's impact right it's it's it's the work that I get to do with women in business and I think that that's and that might change right so your buckets might evolve but those are the buckets that I'm filling and it's not perfect on a day-to-day so when I'm here and I'm here for work I'm fully present here and I know everything is taken care of and when I'm home I'm fully home and that's why I love going into the office so FaZe likes to work from home we can't work in like because he's always cooking he's always distracting me like he's he lives on chronos time like he's he definitely has all the time in the world.
[00:31:32.080 --> 00:31:33.360] And he's just so chill.
[00:31:33.360 --> 00:31:34.960] We're like so opposite.
[00:31:34.960 --> 00:31:38.560] And so we work separate like i i go into the office because i like to go in.
[00:31:38.560 --> 00:31:40.240] I like to get my stuff done.
[00:31:40.240 --> 00:31:44.720] But then when i'm home, I'm home and everything is like, it's all for them.
[00:31:44.800 --> 00:31:47.440] So I spend, we spend quality time.
[00:31:47.440 --> 00:31:48.640] And I think that's what it is.
[00:31:44.520 --> 00:31:53.440] I think it's truly that, you know, living in the now and living in the present and just enjoying.
[00:31:53.760 --> 00:31:55.200] We can enjoy the journey today.
[00:31:55.200 --> 00:31:56.560] We don't have to wait for the milestone.
[00:31:56.560 --> 00:32:00.960] We don't have to wait for when we have this house or when we have this or when we have that.
[00:32:00.960 --> 00:32:04.160] People waste away their lives chasing.
[00:32:04.160 --> 00:32:05.360] Waste it all away.
[00:32:05.360 --> 00:32:06.640] You have it in front of you.
[00:32:06.640 --> 00:32:12.240] Sunira, it's been such a joy talking to you today and hearing about the incredible journey you've been on.
[00:32:12.240 --> 00:32:18.720] And I'm so excited to be your friend now and watch the next phase and get to know you more through this part.
[00:32:18.720 --> 00:32:21.920] And we end every on-purpose episode with a final five.
[00:32:21.920 --> 00:32:22.720] Oh my goodness.
[00:32:22.720 --> 00:32:24.160] Which are the fast five.
[00:32:24.160 --> 00:32:28.000] So you have to answer every question in one word to one sentence maximum.
[00:32:28.160 --> 00:32:28.560] Okay.
[00:32:28.880 --> 00:32:32.720] So Sunira Madani, these are your fast five, final five.
[00:32:32.720 --> 00:32:36.560] So the first question is, what is the best advice you've ever heard or received?
[00:32:36.560 --> 00:32:40.080] Everything isn't as good as it seems and everything isn't as bad as it seems.
[00:32:40.080 --> 00:32:41.280] Oh, that's great advice.
[00:32:41.280 --> 00:32:41.600] All right.
[00:32:41.600 --> 00:32:45.200] Question number two, what is the worst advice you've ever heard or received?
[00:32:45.200 --> 00:32:55.680] I think the worst advice I've ever received is, it's honestly been the best advice in some way because it's been the underestimate, like the underestimation of like that you can't, right?
[00:32:55.680 --> 00:32:57.200] Or not now.
[00:32:57.520 --> 00:32:59.360] And why not now?
[00:32:59.360 --> 00:33:00.480] Why not me?
[00:33:00.480 --> 00:33:01.040] Nice.
[00:33:01.200 --> 00:33:04.320] Question number three, what's your freedom formula?
[00:33:04.320 --> 00:33:05.760] You know, freedom of dollar is important.
[00:33:05.760 --> 00:33:08.080] You've got to be able to have financial freedom.
[00:33:08.080 --> 00:33:13.120] It doesn't mean that you've got to have all the money in the bank, but financial freedom is important so you can feel secure.
[00:33:13.120 --> 00:33:14.160] But it's freedom of time.
[00:33:14.160 --> 00:33:15.760] Like that's what we're living for.
[00:33:15.760 --> 00:33:18.720] And if you can get that freedom of time, then hopefully you can focus on impact.
[00:33:18.720 --> 00:33:19.760] So it's freedom of impact.
[00:33:19.760 --> 00:33:22.880] So it's freedom of dollar, freedom of time, and freedom of impact.
[00:33:22.880 --> 00:33:23.520] I love that.
[00:33:23.680 --> 00:33:27.360] Question number four, how do you avoid being lonely at the top?
[00:33:27.360 --> 00:33:43.960] You surround yourself with with real friends you surround yourself with people who also feel just as lonely or in their fields and you you don't have you have a small circle but you have a meaningful circle And fifth and final question, we ask this to every guest who's ever been on the show.
[00:33:43.960 --> 00:33:48.680] If you could create one law that everyone in the world had to follow, what would it be?
[00:33:48.680 --> 00:33:52.920] The one law that I would like, the world needs to be led with kindness.
[00:33:52.920 --> 00:34:01.880] So before you say anything shitty or nasty or something's about to come out of your mouth, like, or even in your own, for your own self, just do it with love.
[00:34:01.880 --> 00:34:04.920] Like do it with extra, extra, extra, extra, extra love.
[00:34:04.920 --> 00:34:11.080] Because if we just love on each other, if we love on ourselves, I do think that the world would just, it would be perfect.
[00:34:11.320 --> 00:34:13.080] Sunira, I love your energy.
[00:34:13.080 --> 00:34:19.240] Ever since the moment we met, we met last year at the baby to baby gala and we just hit it off and started talking.
[00:34:19.240 --> 00:34:20.680] And I got to meet Faisal as well.
[00:34:20.680 --> 00:34:22.440] And so us three were hanging out.
[00:34:22.440 --> 00:34:25.800] And every time I meet you, I fall more in love with your energy and aura.
[00:34:25.800 --> 00:34:29.480] And I'm just so grateful for what you're doing for entrepreneurs all over the world.
[00:34:29.480 --> 00:34:38.120] And I hope everyone who's been listening and watching, follow Sunira on social media, subscribe to her podcast, watch out for what's next with their journey with Worth AI.
[00:34:38.120 --> 00:34:40.600] And Sunira, I'm truly grateful to call you a friend.
[00:34:40.600 --> 00:34:44.920] And I'm really, really happy that you came and trusted us to be on on purpose.
[00:34:44.920 --> 00:34:52.920] And I hope everyone who's been listening and watching, share your insights, the things you're going to try, the nuggets of wisdom that Sunira shared that resonated with you.
[00:34:52.920 --> 00:34:55.080] Share them on stories, on TikTok, on Instagram.
[00:34:55.080 --> 00:34:59.320] I'm always looking out to see what really connected with your heart and your mind.
[00:34:59.320 --> 00:35:02.280] And I think there were so many amazing insights that came out of today.
[00:35:02.280 --> 00:35:03.880] Sunira, thank you so much.
[00:35:03.880 --> 00:35:04.600] Thank you, Jay.
[00:35:04.600 --> 00:35:06.360] The feeling is so mutual.
[00:35:06.360 --> 00:35:15.000] You're incredible for those that, of course, your audience knows this, but it's hard to meet your heroes because you don't know like what they're going to be like.
[00:35:15.360 --> 00:35:27.440] And I've been a true, like, I've always looked the amount of podcasts that I've listened to, the amount of daily J's I've heard in my, you know, in my career, I was almost afraid when I met you.
[00:35:27.440 --> 00:35:36.720] And I told you this, I didn't know, you know, what it was going to be like, but you were the same as what I would have imagined, but if not better, you are just so incredible.
[00:35:36.720 --> 00:35:38.240] And I wish you so much success.
[00:35:38.240 --> 00:35:43.600] And the world is rooting for you because we need more people like you rooting for us.
[00:35:43.600 --> 00:35:44.160] Thank you.
[00:35:44.160 --> 00:35:45.600] Thank you so much, Sonara.
[00:35:45.600 --> 00:35:46.800] Thank you.
[00:36:04.560 --> 00:36:13.360] From building timelines to assigning the right people and even spotting risks across dozens of projects, Monday Sidekick knows your business, thinks ahead, and takes action.
[00:36:13.360 --> 00:36:16.080] One click on the star and consider it done.
[00:36:16.080 --> 00:36:19.200] And I owe it all to you.
[00:36:19.840 --> 00:36:24.720] Try Monday Sidekick, AI you'll love to use on Monday.com.
[00:36:24.720 --> 00:36:28.240] This episode is brought to you by Progressive Insurance.
[00:36:28.240 --> 00:36:33.120] Do you ever think about switching insurance companies to see if you could save some cash?
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[00:36:38.880 --> 00:36:41.200] Try it at progressive.com.
[00:36:41.200 --> 00:36:44.160] Progressive Casualty Insurance Company and affiliates.
[00:36:44.160 --> 00:36:46.000] Potential savings will vary.
[00:36:46.000 --> 00:36:47.600] Not available in all states.