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[00:00:00.800 --> 00:00:05.920] Emochi Moment from Sadie, who writes, I'm not crying, you're crying.
[00:00:05.920 --> 00:00:13.120] This is what I said during my first appointment with my physician at Mochi, because I didn't have to convince him I needed a GLP-1.
[00:00:13.120 --> 00:00:16.320] He understood, and I felt supported, not judged.
[00:00:16.320 --> 00:00:19.120] I came for the weight loss and stayed for the empathy.
[00:00:19.120 --> 00:00:20.240] Thanks, Sadie.
[00:00:20.240 --> 00:00:22.960] I'm Myra Ameth, founder of Mochi Health.
[00:00:22.960 --> 00:00:26.960] To find your Mochi Moment, visit joinmochi.com.
[00:00:26.960 --> 00:00:30.320] Sadie is a mochi member compensated for her story.
[00:00:30.320 --> 00:00:34.240] This episode is brought to you by Progressive Insurance.
[00:00:34.240 --> 00:00:37.040] You chose to hit play on this podcast today.
[00:00:37.040 --> 00:00:38.320] Smart choice.
[00:00:38.320 --> 00:00:46.000] Make another smart choice with AutoQuote Explorer to compare rates from multiple car insurance companies all at once.
[00:00:46.000 --> 00:00:48.480] Try it at progressive.com.
[00:00:48.480 --> 00:00:51.680] Progressive casualty insurance company and affiliates.
[00:00:51.680 --> 00:00:54.720] Not available in all states or situations.
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[00:01:06.320 --> 00:01:13.600] Hi, I'm Sneramadani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:13.600 --> 00:01:14.880] Yes, billion.
[00:01:15.200 --> 00:01:18.560] Now I'm doing it again and building my second unicorn, work.
[00:01:19.280 --> 00:01:26.080] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:01:26.080 --> 00:01:32.240] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:01:32.240 --> 00:01:38.400] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:01:39.200 --> 00:01:42.240] Grab a seat because class is officially in session.
[00:01:42.240 --> 00:01:44.640] Welcome to CEO School.
[00:01:46.880 --> 00:01:47.680] Hi, everyone.
[00:01:47.680 --> 00:01:49.600] Welcome back to the CEO School podcast.
[00:01:49.600 --> 00:01:56.800] I'm your host, Snara Madani, and today I have one of my besties and business partners here, Brielle Cotterman.
[00:01:56.800 --> 00:01:58.640] You've heard her on the show.
[00:01:58.640 --> 00:02:01.480] She is the PR Thought Leadership Expert.
[00:02:01.800 --> 00:02:12.040] She is the celebrity maker, as I like to call her, but she is also our community leader for Millionaire Founders Club and our president for MFC.
[00:02:12.040 --> 00:02:19.000] And I invited her today to the show because I don't know if you've seen the buzz online, and if you haven't, go check it out.
[00:02:19.000 --> 00:02:21.400] But we finished our April retreat.
[00:02:21.400 --> 00:02:28.760] So we finished up our retreat at the end of the month, and we've been sharing footage and, you know, just a recap of the event.
[00:02:28.760 --> 00:02:42.520] However, we thought what a great conversation it would be to actually share with all of you what were the conversations like in a room full of you know almost 100 seven plus figure CEOs.
[00:02:42.520 --> 00:02:48.520] So today's conversation is going to be the conversation of you being in the room with us.
[00:02:48.520 --> 00:02:59.000] So we're going to share our biggest takeaways, our aha moments, the unexpected surprises, and for you to take away like what are these conversations like at this next level in business?
[00:02:59.000 --> 00:03:03.800] So it doesn't matter where you're at, you deserve to be in the room as well.
[00:03:03.800 --> 00:03:09.880] And so we wanted to share all of our insights on what it's like to be inside a Millionaire Founders Club and at that table.
[00:03:09.880 --> 00:03:11.960] Brielle, welcome back to CEO School.
[00:03:11.960 --> 00:03:12.600] Thank you.
[00:03:12.600 --> 00:03:13.960] Thanks so much for having me back.
[00:03:13.960 --> 00:03:27.080] And I'm so excited to talk about one of my favorite things, which is MFC, because it's a group of incredible seven and eight figure plus women, all in one community, all seeking to raise one another up.
[00:03:27.080 --> 00:03:29.400] And doesn't get much better than that.
[00:03:29.400 --> 00:03:30.600] It really doesn't.
[00:03:30.600 --> 00:03:35.400] So, our big tagline for MFC is: your network is your net worth.
[00:03:35.400 --> 00:03:41.640] And that statement could not be truer because you really are the company you keep.
[00:03:41.640 --> 00:03:43.440] Like, you really are the company you keep.
[00:03:43.440 --> 00:03:50.800] And entrepreneurship is so not only just lonely, but especially as a female founder, where do you go for that network?
[00:03:50.800 --> 00:04:01.200] And one of the biggest things of like why I created this, and I would send you screen, like, I would send you videos, Brie, of when I'd be at like rooms with YPO and other, like, just EY events, and they're incredible.
[00:04:01.200 --> 00:04:03.600] I'm so grateful to be organizations.
[00:04:03.920 --> 00:04:05.200] We need to be in those rooms.
[00:04:05.200 --> 00:04:07.920] So, as women, we need to be in those rooms.
[00:04:07.920 --> 00:04:12.480] However, it's still so lonely when you're one of the only women in that room.
[00:04:12.480 --> 00:04:17.920] The conversations are just different, and we belong in those rooms, and we need to be in there to change those rooms.
[00:04:17.920 --> 00:04:22.960] However, there just also needs to be the space where you can just kind of let your hair down, right?
[00:04:22.960 --> 00:04:32.320] And have honest and real conversations with other, not just founders and CEOs, but also other moms and busy women.
[00:04:32.320 --> 00:04:40.880] And our conversations are just so different because what business looks like sometimes for men is not what it looks like for us as women.
[00:04:40.880 --> 00:04:42.080] It's so true.
[00:04:42.080 --> 00:04:51.520] And, you know, we were talking about what are the takeaways and what are the best parts of MFC and kind of giving people that peek behind the curtain.
[00:04:51.520 --> 00:04:54.640] And I think that, you know, business happens.
[00:04:54.640 --> 00:05:01.520] We've got million-dollar deals, one of the segments that we do where people have the opportunity to specifically talk about challenges and opportunities.
[00:05:01.520 --> 00:05:02.800] We've got the roundtables.
[00:05:02.800 --> 00:05:04.960] There's so many wonderful parts of MFC.
[00:05:04.960 --> 00:05:16.400] But the thing that has always been the biggest unexpected bonus to me, and I really, I thank you for bringing me into this room to begin with, is the friendships.
[00:05:16.400 --> 00:05:17.840] I never anticipated it.
[00:05:17.840 --> 00:05:28.960] So it's been like this really beautiful bonus because obviously, business women, you know, you put all of us together in a room, opportunity happens.
[00:05:28.960 --> 00:05:30.760] We do business together.
[00:05:30.760 --> 00:05:31.800] Big things happen.
[00:05:29.840 --> 00:05:33.720] We support one another in our causes.
[00:05:34.040 --> 00:05:46.120] And the idea that I have every single time I go to an MFC event, I feel like I walk away with 50 friends or 65 friends.
[00:05:46.120 --> 00:05:55.320] Like, I mean, it's just so unbelievable to me because I do think sometimes as entrepreneurs, it's really difficult to be really good friends to our non-entrepreneurial friends.
[00:05:55.320 --> 00:06:00.280] You can't discuss all the facets of your life because maybe they don't experience it the same way.
[00:06:00.280 --> 00:06:10.680] And so you have, like you said, other moms to talk to, people, women who are running and growing multiple seven-figure businesses and doing it really, really well.
[00:06:10.680 --> 00:06:19.240] And what does that look like to be a mom and a partner and you know, all the other challenges and stay in shape and get our hair done and you know, all this stuff.
[00:06:19.240 --> 00:06:25.240] And that's the beautiful part of MFC that I don't think we necessarily have access to in those other rooms.
[00:06:25.240 --> 00:06:26.200] No, I think you're right.
[00:06:26.200 --> 00:06:33.400] I think it took me a long time for me to figure that out because I was searching or like I was forcing my friends.
[00:06:33.400 --> 00:06:37.080] Like I felt really like I have such a nice group of we all do, right?
[00:06:37.080 --> 00:06:44.040] Like your core set of girlfriends or your core set of like, you know, childhood friends or, you know, your parent friends, right?
[00:06:44.040 --> 00:06:48.200] So we have these little circles that are really important in our lives.
[00:06:48.520 --> 00:06:52.680] And I always felt like, you know, like, are they not supporting me?
[00:06:52.680 --> 00:07:00.120] Or I just felt like, and I know many founders feel this way, or entrepreneurs feel this way, where you're like, man, like, why aren't my friends like even liking my posts?
[00:07:00.120 --> 00:07:06.680] Like, even as small as like social media stuff, and I'd like, I'd get so internally frustrated of like, you don't understand how hard this is.
[00:07:06.680 --> 00:07:11.320] Or like, this is a really big deal when I'm like on this podcast or doing this thing.
[00:07:11.320 --> 00:07:21.600] And I didn't feel fully celebrated in in some of my circles and not and it's not because that they don't want to or they're not celebrating me in their own ways.
[00:07:21.920 --> 00:07:23.280] It's just a different circle.
[00:07:23.280 --> 00:07:24.640] Like they just don't get it.
[00:07:24.640 --> 00:07:26.320] It's not the same for them, right?
[00:07:26.320 --> 00:07:27.200] It's not the same.
[00:07:27.200 --> 00:07:31.680] And I felt like I was almost forcing some of that feeling that I needed.
[00:07:31.680 --> 00:07:36.640] I wasn't feeling that fulfillment when it came to my friendships and I was almost resenting it a bit with my friends.
[00:07:36.880 --> 00:07:41.440] Growing the business, scaling, doing it again, like even with like second time startup stuff.
[00:07:42.160 --> 00:07:52.240] But what is what I will say is that I unexpectedly, that is exactly, I love that you said that because I mean, I feel like MFC, I created it.
[00:07:52.240 --> 00:07:59.600] I'll, you know, I'll share that a little bit later of like, y'all know why I created it, but I'll share again if here shortly.
[00:07:59.600 --> 00:08:03.520] But I wasn't expecting as well to gain a sisterhood.
[00:08:03.520 --> 00:08:06.320] Like I really feel like I gained a peer group.
[00:08:06.320 --> 00:08:08.160] I gained a sisterhood.
[00:08:08.160 --> 00:08:11.120] And now we're like, just, it really is.
[00:08:11.120 --> 00:08:12.960] It is that it is, it is real friendship.
[00:08:12.960 --> 00:08:17.040] It's like outside of business and you get to be with friends who just get it.
[00:08:17.040 --> 00:08:19.440] And so even in our like WhatsApp channel, right?
[00:08:19.440 --> 00:08:21.280] Like let's talk about this WhatsApp channel.
[00:08:21.280 --> 00:08:22.720] We have this insanity.
[00:08:22.720 --> 00:08:23.680] Sydney.
[00:08:23.680 --> 00:08:27.440] It is so the best way.
[00:08:27.440 --> 00:08:31.840] It's noisy, it's fun, but it's not like I have annoying family WhatsApps.
[00:08:31.840 --> 00:08:32.560] I love my family.
[00:08:32.560 --> 00:08:38.800] So I'm going to just say we have like, you know, our like, you know, family WhatsApp channels and whatever else WhatsApp channels.
[00:08:38.800 --> 00:08:42.240] I'm part of even another one for like a women's group that I was with for EY.
[00:08:42.240 --> 00:08:43.200] Like those are great.
[00:08:43.200 --> 00:08:48.080] This is just hits different because it feels like friends, and we're like, oh my god, guess what?
[00:08:48.080 --> 00:08:49.840] I just renovated my office, right?
[00:08:49.840 --> 00:08:50.480] Or guess what?
[00:08:50.480 --> 00:08:51.920] I was just on this podcast.
[00:08:51.920 --> 00:08:58.320] We're like all jumping in and like sharing it on our platforms or, or hey, I'm going to go speak at this thing.
[00:08:58.320 --> 00:09:02.760] Like, I need, like, anyone gonna be at Southwest Southwest, and it's like, Yeah, and then the dinner like happens.
[00:09:02.920 --> 00:09:10.440] And so, I just think that this friendship does hit different and it's needed, right?
[00:09:10.440 --> 00:09:11.640] So, it is important.
[00:09:11.640 --> 00:09:22.040] It's needed that you have your mom friends, if that's you know where you are in your life, and it's needed that you have that core group of friends that will always like check you, that have been with you through life.
[00:09:22.040 --> 00:09:24.280] Those friendships are so deep.
[00:09:24.280 --> 00:09:33.880] Your family, that relationship is so deep, but this circle, you need that circle as an entrepreneur, and especially as a woman, because it's not the same.
[00:09:33.880 --> 00:09:38.360] That's what YPO tries to do, that's what EO tries to do, but it's not the same.
[00:09:38.360 --> 00:09:46.520] And I can guarantee this, I can share this with so many women who have been part of some of those groups, and they get a lot of business stuff, like growth and things out of it, which is important.
[00:09:46.520 --> 00:09:51.800] But the feeling isn't the same with their bro circle at their chapter meetings.
[00:09:51.800 --> 00:09:53.080] Yeah, yeah.
[00:09:53.080 --> 00:10:02.200] Well, and I think, you know, it makes total sense that we have access to women who are doing similar things to us.
[00:10:02.200 --> 00:10:10.120] You know, most of the women in the room are not doing the same things, everybody's doing different things, which makes it even more rich, you know, to have that experience together.
[00:10:10.120 --> 00:10:20.360] But it's so nice to be able to send a text and say, Hey, I'm thinking about doing this with my hiring, and then in the next breath, and I'm like, Oh, yeah, and my four-year-old's doing that.
[00:10:20.360 --> 00:10:21.720] That's normal, right?
[00:10:21.720 --> 00:10:34.600] So, it's just this really luxurious feeling to be able to have a big group of women friends who are all like-minded and going through similar things in life.
[00:10:34.600 --> 00:10:36.760] It's just a huge gift.
[00:10:36.760 --> 00:10:42.600] You know, and one of the one of our goals when Brie and I were like trying to get this, like, Y100, right?
[00:10:42.600 --> 00:10:43.720] Like, where did that come from?
[00:10:43.720 --> 00:10:49.200] And, like, you know, you know, we've, we've always, we've, we've heard the saying of, like, I've got a guy.
[00:10:44.520 --> 00:10:51.440] And our friend Michelle in the group always says that.
[00:10:51.520 --> 00:10:53.040] And she's like, why don't we have a gal?
[00:10:53.040 --> 00:10:54.480] Like, I want a gal for this.
[00:10:54.480 --> 00:11:02.240] Like, instead of having a guy, you could be like, oh, I'm looking for a trademark attorney, or I need an HR, like, you know, I need to fire someone.
[00:11:02.240 --> 00:11:08.000] Or I have, you know, I need social media support, or I need marketing agency.
[00:11:08.000 --> 00:11:09.120] I need email marketing.
[00:11:09.120 --> 00:11:11.760] I need somebody to, like, I have a brand deal that's coming.
[00:11:11.760 --> 00:11:14.160] I don't even know, whatever's happening in business, right?
[00:11:14.160 --> 00:11:19.440] Whatever's happening for your business, it's so awesome to be able to say, oh, I got a gal.
[00:11:19.760 --> 00:11:20.800] I got a gal.
[00:11:20.800 --> 00:11:23.760] And that's what we get to do is to like really rely.
[00:11:23.760 --> 00:11:27.040] Like, there's so much, and that's where like the naturally the business happens.
[00:11:27.040 --> 00:11:31.840] And it's just, it's happening because it's like, of course, I want to use, and we have experts, right?
[00:11:31.840 --> 00:11:33.520] Everyone's an expert in what they do.
[00:11:33.840 --> 00:11:41.200] And sometimes, like, one of the things that I've been in groups where they've been like specifically industry focused, and those are also great.
[00:11:41.200 --> 00:11:43.280] Like, those are great for industry.
[00:11:43.280 --> 00:11:46.240] And you get to really share practices.
[00:11:46.560 --> 00:11:51.280] But truth be told, though, collaboration really doesn't happen there because it's still competitive.
[00:11:51.280 --> 00:11:52.320] It's still the same style.
[00:11:52.320 --> 00:11:58.400] Like, you're still, as much as you want to breed, oh, it's collaboration, it doesn't happen fully that way.
[00:11:58.400 --> 00:12:05.760] Here, because everyone's across like so many different sectors, it's truly just business is the same regardless of industry.
[00:12:05.760 --> 00:12:17.760] Like, it truly is one of my biggest takeaways: is that it doesn't matter whether you are like a product-based company that is scaling, you're gonna run into the same challenges and scale, right?
[00:12:17.760 --> 00:12:22.400] You're still going to run into people challenges, you're still going to run into process challenges, you're still going to run into profit challenges.
[00:12:22.400 --> 00:12:30.200] And yeah, the nuances of the businesses might be different, but fundamentally, it really does expand across like across the industries.
[00:12:30.200 --> 00:12:34.360] And so, it's so much, it's a different kind of collaboration that I feel.
[00:12:29.840 --> 00:12:36.680] Yeah, there's benefits to both, you know.
[00:12:36.760 --> 00:12:46.280] I mean, I do think there's merit and benefits to being in industry-specific groups, and this is totally different.
[00:12:46.280 --> 00:12:48.600] Yeah, I agree, and it's really beautiful.
[00:12:48.600 --> 00:13:10.120] And it's, you know, just like you mentioned, the like Michelle with I've Got a Girl, and there's Tamara, and you know, there's so many wonderful people, and that's what makes MFC so special because there's great programming and great takeaways, and then there's great opportunities, but it's really the richness of the women in the room that makes it so incredible and their businesses, right?
[00:13:10.120 --> 00:13:20.920] So, you know, Michelle Bernstein, she's a wealth advisor, and like every time there's like she's like, markets are doing something, we get updates on like, here's what's happening, or here's what we should be, you know, thinking about from our wealth.
[00:13:20.920 --> 00:13:24.920] And, you know, you were mentioning Tamara, so I just want to give some of their businesses out.
[00:13:24.920 --> 00:13:29.240] So behind the screens, and it's like they're, you know, an operational company.
[00:13:29.240 --> 00:13:36.200] And so anytime that we're having like people, new systems, you probably, you could always be like, hey, how do I use like AI within the tools that I'm using?
[00:13:36.200 --> 00:13:40.760] And so we've got experts within it, and we really do have these awesome gals, like experts.
[00:13:41.000 --> 00:13:42.120] And we all need that.
[00:13:42.120 --> 00:13:48.040] It's just like you said, it transcends industry business challenges or business challenges.
[00:13:48.040 --> 00:13:56.200] And chances are there is someone in that room who has either been through it or who is an expert in that space that you do have as a resource.
[00:13:56.200 --> 00:13:59.880] And that is an incredible luxury, I think, for anybody in business.
[00:13:59.880 --> 00:14:00.440] It is.
[00:14:00.440 --> 00:14:04.120] I want to take, so for those listening, they're like, okay, ladies, this sounds amazing.
[00:14:04.120 --> 00:14:07.880] You guys are really annoying at this point because I'm not in the room.
[00:14:07.880 --> 00:14:09.800] Let's take them in the room and we wanted to share.
[00:14:09.800 --> 00:14:12.600] We want to like pull back the curtain to share what were our biggest takeaways.
[00:14:12.760 --> 00:14:23.280] So I literally have like a huge list of notes that I want to share with the women of some takeaways that I had from this last retreat on actual conversations and what were we talking about.
[00:14:23.280 --> 00:14:26.640] So what is that conversation like for seven figures?
[00:14:26.640 --> 00:14:33.520] So Brielle, do you want to share kind of like the themes that we kind of had through the retreat?
[00:14:34.160 --> 00:14:38.480] Yeah, so I think it was really about opportunity to me.
[00:14:38.480 --> 00:14:48.320] If I think of like the overarching theme of this last event together, so I think you shared a lot about the opportunity to align as a CEO.
[00:14:48.320 --> 00:14:52.880] We had opportunities to talk about themes.
[00:14:53.200 --> 00:14:55.440] Yeah, no, let's talk about alignment here for a second.
[00:14:55.440 --> 00:15:02.640] So I had the first theme here of like one of the biggest takeaways was we're always talking about taking back our time, right?
[00:15:02.640 --> 00:15:05.520] So time is always a conversation when we're together.
[00:15:05.520 --> 00:15:07.120] And mind you, we have workshops.
[00:15:07.120 --> 00:15:09.040] So we'll have speakers and workshops.
[00:15:09.040 --> 00:15:11.600] And we actually brought the speakers to all of you.
[00:15:11.600 --> 00:15:13.600] So we had lots of speakers that we brought.
[00:15:13.600 --> 00:15:20.160] We couldn't bring everyone to the table, but we tried to bring as many speakers as we could to the CEO School podcast.
[00:15:20.160 --> 00:15:25.280] But one of the biggest themes that we had was around reclaiming back our time.
[00:15:25.280 --> 00:15:36.240] And it doesn't matter what stage of business you're in, like even especially at the seven and eight figure mark, like we're all trying to pull ourselves out of the business so that we can focus on that strategic scale.
[00:15:36.240 --> 00:15:49.360] And so that advice, like if you are a six-figure founder, if you are an early stage founder, like you're in it because you have to build and there are portions of that, but you still have to find ways to start scaling yourself out.
[00:15:49.360 --> 00:15:56.400] So, a huge part of your job as CEO is to continually fire yourself out of whatever position that you're doing.
[00:15:56.400 --> 00:16:03.160] And so, and it won't always happen with, like, it won't always happen perfectly because it's that balance of resources, right?
[00:16:03.160 --> 00:16:06.040] So, yes, would I like to scale myself out of everything?
[00:16:06.040 --> 00:16:10.440] Sure, but you also have you can't hire everyone tomorrow based on the resources of the company.
[00:16:10.520 --> 00:16:13.960] So, it's this constant push and pull and prioritization.
[00:16:13.960 --> 00:16:27.480] And that's also something that we talk a lot about: focus, prioritization, and even strategic focus for us as a company so that we can be more niche or delete products that don't serve us anymore.
[00:16:27.480 --> 00:16:40.600] So, it's it kind of still ties back to that theme of our time as CEO, but also focus for our organization so that our teams can then also be really focused as well for sure.
[00:16:40.600 --> 00:16:50.040] And excuse me, and that is something that matters to everyone, no matter if you're a product-based business or service-based business.
[00:16:50.040 --> 00:16:58.680] So, that alignment piece, I think, you know, going back to opportunity, I think that was one of the major themes of the entire event.
[00:16:58.680 --> 00:17:07.480] So, talking about taking our time back, we had April Beach, who has been here on the podcast, talk about licensing, a great way to take our time back.
[00:17:07.480 --> 00:17:13.640] You know, April and I have had many collaborative clients throughout our lifetime.
[00:17:13.640 --> 00:17:17.240] I've known April for a million years, and she does brilliant work.
[00:17:17.240 --> 00:17:26.360] And so, it was really important for me to bring that to the table to give people actionable opportunities to walk away from MFC and say, you know what?
[00:17:26.360 --> 00:17:39.240] I have these programs or I have these courses or even my trademarked signature process, that I can be creating income streams in another way, but the use of licensing.
[00:17:39.240 --> 00:17:50.240] And so, not just giving people raw, raw, inspirational information, but giving them real actionable things that they can go put into practice in their business.
[00:17:50.480 --> 00:17:52.960] And I think that is really special.
[00:17:53.280 --> 00:17:58.000] No, and I think even the licensing conversation, we, you know, we had April on here.
[00:17:58.000 --> 00:18:06.080] I think for me, licensing was, yes, it's about time, but for me, licensing went into theme number two, which was like new revenue plays.
[00:18:06.080 --> 00:18:08.000] That's always something we're talking about.
[00:18:08.000 --> 00:18:15.760] So, one, it was like, there's always time and for, you know, reclaiming time, systems, calendars, like we're always sharing stuff around that.
[00:18:16.080 --> 00:18:20.720] But the second piece of it is like, how do we earn more while doing less, right?
[00:18:20.800 --> 00:18:23.600] So it goes back to it, goes back to like revenue streams.
[00:18:23.600 --> 00:18:26.960] We're always looking at different revenue opportunities to scale.
[00:18:26.960 --> 00:18:31.600] Most seven and eight-figure businesses do not have one revenue line item.
[00:18:31.600 --> 00:18:41.680] So they have multiple products, they're cross-selling and upselling, even if it's one hero product, they have opportunities of expansion through their revenue lines.
[00:18:41.680 --> 00:18:46.000] And that is, that's 100% true for every scaling company.
[00:18:46.000 --> 00:18:53.760] Is you kind of reach that limit or you one, you know, you're still going to scale through that one product, but where you're really is expansion and opportunity.
[00:18:53.760 --> 00:19:03.440] And so that licensing conversation was one that we had specifically on how do you expand another revenue line item without it actually adding more to your table.
[00:19:03.440 --> 00:19:08.240] But this goes beyond like it's even on our product suites, right?
[00:19:08.240 --> 00:19:22.000] So upsell, cross-sell is also something that I feel like is a conversation that we have on our current products, whether you're a product-based company, whether you're in legal and you're a service-based company, how are you expanding upon that client experience?
[00:19:22.000 --> 00:19:31.800] Because one of the things that I think we all have learned in that early stage and now where we're at is that you actually don't always need more new customers, right?
[00:19:31.800 --> 00:19:41.000] So you've already, you know, when you're at the seven-figure mark, you already have, you should have, right, a strong go-to-market already.
[00:19:41.000 --> 00:19:43.160] You should have a strong product presence already.
[00:19:43.160 --> 00:19:45.560] You have repeat in your systems and processes.
[00:19:45.560 --> 00:19:53.880] And that's why the conversation, why it's important to kind of be in at that level, is because you've kind of gone through that first bit of it.
[00:19:53.880 --> 00:20:01.640] And if you are in that early stage, I recommend also to be in a room with that early stage because it's important to share those best practices.
[00:20:01.640 --> 00:20:07.800] But when you're kind of beyond that seven-figure mark, it is now it's like, what are the levers to scale?
[00:20:07.800 --> 00:20:10.520] And it doesn't always mean adding in more.
[00:20:10.520 --> 00:20:24.840] And it could just mean deleting certain things and adding cross-sell upsell opportunities, looking at pricing opportunities, looking at like diversifying even like your own product suite into smaller bundles or packages that can be on auto.
[00:20:24.840 --> 00:20:27.800] And so there are, those are definitely some of the conversations.
[00:20:27.800 --> 00:20:34.600] And we always look upon, you know, revenue expansion.
[00:20:34.600 --> 00:20:38.520] And I would say I'm like super proud of the fact that I don't even know what our stat is right now.
[00:20:38.520 --> 00:20:43.880] We're always like trying to get updates, but you know, I think it's like a couple hundred million dollars in revenue.
[00:20:43.880 --> 00:20:54.120] Yeah, in 2024, you know, that was, we had far less members then, but it was $164 million in collective annual revenue.
[00:20:54.360 --> 00:20:55.640] It was 50 members, right?
[00:20:55.640 --> 00:21:01.240] You know, and then those numbers are, they're all scaling and increasing, but it can happen.
[00:21:01.200 --> 00:21:05.720] Like, like I mean, it does happen, but it happens with while doing less.
[00:21:05.720 --> 00:21:09.480] And the third theme of it that always comes about is our team.
[00:21:09.480 --> 00:21:14.960] So, at that stage and at this stage, none of us are doing it by ourselves, period.
[00:21:14.680 --> 00:21:16.720] So, none of us are doing it by ourselves.
[00:21:17.040 --> 00:21:22.560] I don't think there was a single or is a single solopreneur, seven-figure CEO in that room.
[00:21:22.560 --> 00:21:26.080] I'm sure that there are some out there, but that's not what's happening.
[00:21:26.080 --> 00:21:37.440] You need a team, you need support, and so we do have active conversations around leadership and showing up, and showing up, you know, even when you have personal brand and social.
[00:21:37.440 --> 00:21:46.880] Like, that's like always one of the conversations: you know, we have, you know, CEOs that have three, 400 employees in the group.
[00:21:46.880 --> 00:21:52.320] That's always a part of the conversation: is even how we're like leading our teams, right?
[00:21:52.320 --> 00:21:54.000] And how are we showing up as CEO?
[00:21:54.080 --> 00:21:56.160] How do we delegate for our teams?
[00:21:56.160 --> 00:21:58.720] How do we have the best leadership practices and show up?
[00:21:58.720 --> 00:22:05.360] And one of the conversations that's always interesting is some of these women have three, 400 employees.
[00:22:05.360 --> 00:22:09.360] And how are they showing up when personal brand and presence is important?
[00:22:09.360 --> 00:22:12.480] But then sometimes it's not how it's received from employees.
[00:22:12.480 --> 00:22:17.360] And that's a struggle that, but we can connect and kind of share our best tools and practices.
[00:22:17.360 --> 00:22:22.960] But leadership and team building is always a topic of conversation, I feel as well.
[00:22:22.960 --> 00:22:23.680] It is.
[00:22:23.680 --> 00:22:31.280] And just like you said, no matter if you have a team of four or a team of 400, it comes down to strategy and execution.
[00:22:31.280 --> 00:22:51.360] And Leah Garvin, who has been on the show and was there as one of our speakers, was able to give so much actionable, again, really actionable, real-world experience advice on the work that she does, the work that she does with very, very high-level clients.
[00:22:51.360 --> 00:22:52.720] Her book is incredible.
[00:22:52.720 --> 00:22:55.040] Everyone walked away with a copy of that.
[00:22:55.040 --> 00:23:06.680] And, you know, I read her book a few years ago, and I've always wanted to be able to have access to her brilliance because I thought it broke team building down to such a science.
[00:23:07.000 --> 00:23:07.640] Yeah.
[00:23:07.640 --> 00:23:08.200] Yeah.
[00:23:08.200 --> 00:23:13.800] So, and it made it, it makes it very strategic, very thoughtful.
[00:23:13.800 --> 00:23:17.560] And so I just was thrilled with her entire segment.
[00:23:17.720 --> 00:23:28.680] I think that there was not one session in the entire retreat that I felt like didn't really bring such valuable information.
[00:23:29.080 --> 00:23:36.040] You know, we also had Nadian and Casey talk about HR and what the future of HR looks like.
[00:23:36.040 --> 00:23:39.240] So how AI is coming into that conversation.
[00:23:39.240 --> 00:23:48.520] Literally when they showed, so they, we had them on the show and we had such a great time last week discussing like hiring, firing, some of like their best tips.
[00:23:48.520 --> 00:24:00.440] But when they showed the AI bot that was like the recruiter and how this AI bot is just completely streamlining recruiting, like it's always like what's cutting edge too within these segments.
[00:24:00.440 --> 00:24:01.400] And it is important.
[00:24:01.400 --> 00:24:04.040] And you're not going to always apply every single piece of it.
[00:24:04.040 --> 00:24:09.880] I will say one of my biggest things is like every retreat, there's always sessions, topics around, these are kind of some of the themes.
[00:24:09.880 --> 00:24:10.600] It's always wealth.
[00:24:10.600 --> 00:24:13.240] It's always time, dollars, and impact, right?
[00:24:13.240 --> 00:24:15.560] And then we haven't even had a chance to talk about PR.
[00:24:15.560 --> 00:24:16.840] We always talk about brand.
[00:24:16.840 --> 00:24:21.160] Like that is something that, how, and how are we getting the best media opportunities?
[00:24:21.160 --> 00:24:29.960] You led such an incredible, incredible session with Heather, and you guys did such an incredible job on sharing our best practices.
[00:24:29.960 --> 00:24:32.280] How, what does it look like for today?
[00:24:32.280 --> 00:24:35.320] And without having to hire any of these people, by the way.
[00:24:35.320 --> 00:24:39.960] So I will say, like, these are like true playbooks to be like, take this playbook, give it to your team.
[00:24:39.960 --> 00:24:43.000] This is how you pitch to, you know, the top podcast, right?
[00:24:43.000 --> 00:24:44.040] And this is how we're pitching to brands.
[00:24:44.040 --> 00:24:45.000] This is how we're pitching for our clients.
[00:24:45.520 --> 00:24:55.440] So it's that no bullshit, like you don't have to be a client of Leah's or yours or whomever to like get the playbook.
[00:24:55.440 --> 00:25:00.640] It's it's truly just a great workshop for us to take away and give to our teams.
[00:25:00.640 --> 00:25:02.960] And the sessions are incredible.
[00:25:02.960 --> 00:25:11.200] And one of the things that I, one of the things that I always like walk away with is I sit as like a, like I sit as a student.
[00:25:11.200 --> 00:25:19.840] Like I literally sit on a table and I'm taking notes and every session, I'm not, I don't necessarily have to do all the things, right?
[00:25:19.840 --> 00:25:23.760] But I'm always taking away, hey, I need to go back and go assess this.
[00:25:23.760 --> 00:25:26.000] I need to go back and share this with my team.
[00:25:26.000 --> 00:25:31.760] And so I can always come back with new, new things to really improve the business.
[00:25:31.760 --> 00:25:33.760] And even on a personal note, right?
[00:25:33.760 --> 00:25:35.920] I'm like, you know, I do need to do my audit.
[00:25:35.920 --> 00:25:40.800] I do need to check in on my CEO time and how I'm showing up.
[00:25:40.800 --> 00:25:45.280] And so those sessions, like, it's just, that's important.
[00:25:45.600 --> 00:26:00.480] But something else that I would say outside of the sessions that I am like, I'm always, like, this time I was actually more blown away because now we're at almost full capacity was the fact that now it's been a couple of times that everyone's been getting together.
[00:26:00.480 --> 00:26:06.400] So our vision that we had set out was I was exhausted from like we, I was doing the retreats.
[00:26:06.400 --> 00:26:07.280] I love these retreats.
[00:26:07.280 --> 00:26:09.600] You should go to like these business retreats are great.
[00:26:09.600 --> 00:26:12.320] But what happens like you get these takeaways and then you're one and done.
[00:26:12.320 --> 00:26:13.040] Like you're done.
[00:26:13.040 --> 00:26:14.960] And then I never see you again.
[00:26:14.960 --> 00:26:17.760] And or I see you in like a digital setting.
[00:26:17.760 --> 00:26:20.800] I was like, what's a way that we can just continue to connect?
[00:26:20.800 --> 00:26:22.960] And that's why we have like the spring and fall retreats.
[00:26:22.960 --> 00:26:28.240] Like you're, it's enough time where it's not so much on my calendar where it's like, oh, I can't do it all.
[00:26:28.240 --> 00:26:29.760] It's like two days in and out.
[00:26:29.880 --> 00:26:32.520] I can commit to going twice a year.
[00:26:32.520 --> 00:26:36.520] But when I come back, right, it's like, it's like we never left off.
[00:26:36.520 --> 00:26:37.960] Like the friendships never left off.
[00:26:37.960 --> 00:26:39.000] The fun never left off.
[00:26:39.000 --> 00:26:43.240] And every time I feel like the connections have gotten deeper and deeper and deeper.
[00:26:43.240 --> 00:26:47.000] And one of my biggest takeaways this time where everyone came in.
[00:26:47.000 --> 00:26:58.120] So many people are coming in earlier now and doing so many like podcast swaps, content stuff, like just collaboration, like true collaboration taking place.
[00:26:58.120 --> 00:27:03.560] And then they're utilizing the space to actually, let's not put it, you know, let's not like get together in this city.
[00:27:03.560 --> 00:27:06.760] Let's not get together in this city because everyone's from all different cities.
[00:27:07.640 --> 00:27:13.720] Let's just spend the day and knock out this partnership and spend the day and do all of the podcast swaps.
[00:27:13.720 --> 00:27:22.760] And so that was one of my like really awesome takeaways is the amount of media that is like coming for each other and the collaborations that are happening for each other.
[00:27:22.760 --> 00:27:33.640] Yeah, and I mean, obviously, being the founder of the Influential Leader Agency and my heart is in personal brand and PR and what it can do for your business.
[00:27:34.040 --> 00:27:35.960] So I love seeing that as well.
[00:27:35.960 --> 00:27:41.160] And, you know, as founders, we don't really have the luxury of not curating our personal brand anymore.
[00:27:41.160 --> 00:27:43.080] It's there whether we curate it or not.
[00:27:43.080 --> 00:27:49.160] And then we've got these women who are so generous and sharing their platforms and swapping stages.
[00:27:49.160 --> 00:28:02.840] And to me, that's just one of those really brilliant benefits of being in the room with other like-minded women who are there to raise each other up and also to elevate one another.
[00:28:03.480 --> 00:28:04.040] I love it.
[00:28:04.120 --> 00:28:16.480] We didn't even talk about million-dollar deals, which is always, this has become like a fun, like almost like a game that like it's it happens every day that we're together and we have a segment, we call it million dollar deals.
[00:28:15.000 --> 00:28:21.200] And this session is just to go do million dollar deals together.
[00:28:21.520 --> 00:28:37.440] And every time, you know, we're leaving with, you know, so you make your asks of what kind of clients you're looking for or how like the business is growing next, whether it's through like investors or through partnership strategy or through enterprise accounts or whatever it is that your ask is.
[00:28:37.760 --> 00:28:40.560] And then everyone is swapping their networks, right?
[00:28:40.560 --> 00:28:41.600] Because that's what it is.
[00:28:41.600 --> 00:28:43.600] Your network is your net worth.
[00:28:43.600 --> 00:28:51.520] Because now all of the 85 women that we have now, my network has now become their network.
[00:28:51.520 --> 00:28:54.160] Your network has become my network.
[00:28:54.160 --> 00:28:56.720] Her network has become our network.
[00:28:56.720 --> 00:29:00.640] That is so powerful when you multiply that out.
[00:29:00.640 --> 00:29:03.280] And it cannot happen one time.
[00:29:03.280 --> 00:29:08.320] That's why this is truly like, I think we're geniuses here to really like build this model.
[00:29:08.880 --> 00:29:15.440] But it truly is like we've really found a way to quickly expand the network.
[00:29:15.440 --> 00:29:18.560] That is, I guess it's called the network effect.
[00:29:18.560 --> 00:29:26.240] So when we say, you know, your net worth is your network, I think that it goes beyond just the financial part.
[00:29:26.480 --> 00:29:31.840] And it really goes into the platforms, the audiences, the stages.
[00:29:31.840 --> 00:29:36.480] You know, those are pieces that these women just give so generously.
[00:29:36.480 --> 00:29:40.480] And I love seeing and being a part of that part of it too.
[00:29:40.480 --> 00:29:41.200] I love it too.
[00:29:41.200 --> 00:29:42.080] I'm super excited.
[00:29:42.080 --> 00:29:44.080] We're going to be in Dallas in the fall.
[00:29:44.080 --> 00:29:47.360] And we always go to, like, we didn't even talk about it, it's just relaxing too.
[00:29:47.360 --> 00:29:48.640] So it's like two days.
[00:29:48.640 --> 00:29:51.120] I might take an extra day to do like a spa day afterwards.
[00:29:51.120 --> 00:29:52.560] We always go to a really bougie hotels.
[00:29:52.560 --> 00:29:54.080] So we're at the Ritz in Dallas.
[00:29:54.080 --> 00:29:57.040] And it's all included in membership.
[00:29:57.040 --> 00:30:00.000] Like the way that our fee structure is, it's so easy.
[00:30:00.440 --> 00:30:07.800] Like it's literally, and I guess we could just share it here because we wanted the model to be so simple.
[00:30:07.800 --> 00:30:10.360] It's $12,000 and it's an annual membership.
[00:30:10.360 --> 00:30:15.640] So you pay $1,000 a month, like at a seven-plus eight-figure business.
[00:30:15.640 --> 00:30:17.800] It's not a huge expense for the business.
[00:30:17.800 --> 00:30:20.680] It's almost like a small marketing expense.
[00:30:20.920 --> 00:30:23.800] But that is inclusive of two retreats.
[00:30:23.800 --> 00:30:35.480] And so you do get this really awesome experiential experience and the retreat and speakers and the most amazing swag and all of it's there.
[00:30:35.480 --> 00:30:42.360] And you do pay for your flights to come into the cities, but we always make it like super easy and accessible.
[00:30:42.360 --> 00:30:46.040] And the room rates are always like super, super discounted.
[00:30:46.040 --> 00:30:49.320] So you pay for your own room and flight.
[00:30:49.480 --> 00:30:52.440] And so many women share rooms now or they'll do their own thing.
[00:30:52.440 --> 00:30:59.160] But it's everything is the model of what we've done goes back into the community.
[00:30:59.160 --> 00:31:04.200] And so it is like our events are multi-six-figure events that we're putting on.
[00:31:04.200 --> 00:31:09.560] We put together three events for the year because y'all, like these, these women are busy.
[00:31:09.560 --> 00:31:12.520] And so you can't always make every retreat.
[00:31:12.520 --> 00:31:21.080] And so we add more dates and more events in like more retreat events in so that you can pick the two that work for you.
[00:31:21.080 --> 00:31:27.720] And so at any given point, you will always have, you know, at least 60 to 70 women to come together with.
[00:31:27.720 --> 00:31:29.720] And so that's really special.
[00:31:29.720 --> 00:31:33.320] And of course, we have just like high-level concierge team.
[00:31:33.320 --> 00:31:34.440] We've got you, right?
[00:31:34.440 --> 00:31:38.040] We've got an incredible team that is poured into this.
[00:31:38.040 --> 00:31:42.840] And our advent team and our ops team, and just a concierge level of support.
[00:31:42.840 --> 00:31:45.000] We get together outside of the retreats, right?
[00:31:45.040 --> 00:31:48.400] So we get together digitally as well.
[00:31:48.400 --> 00:31:52.640] And so, all of us are busy, and we don't have time to like overcommit our calendars.
[00:31:52.640 --> 00:31:54.720] And so, it's stupid simple for us.
[00:31:54.720 --> 00:31:55.760] Like, it's so easy.
[00:31:55.760 --> 00:31:58.800] We're like, here's two dates a month that we get together digitally.
[00:31:58.800 --> 00:32:00.000] We'll bring in an expert.
[00:32:00.000 --> 00:32:00.800] Here's a topic.
[00:32:00.800 --> 00:32:01.760] Come to it if you want to.
[00:32:01.760 --> 00:32:02.960] We think it's pretty cool.
[00:32:02.960 --> 00:32:04.640] And if you can't, you can't.
[00:32:04.640 --> 00:32:10.320] And here's a session that we'll do just to do more member networking and hot seats and just really mastermind.
[00:32:10.320 --> 00:32:13.680] And so, come to what you can is like how it is.
[00:32:13.680 --> 00:32:16.080] And so, we make it super, super, super easy.
[00:32:16.080 --> 00:32:17.120] And I'm really proud of it.
[00:32:17.120 --> 00:32:24.480] Like, it's honestly, I'm really proud of the evolution that CO school has taken and is taking.
[00:32:24.800 --> 00:32:31.280] And I do believe that there isn't anything like this taught by, like, it's, and it's not just like me teaching, right?
[00:32:31.280 --> 00:32:35.760] Like, it's, but there are like business people should be teaching business.
[00:32:35.760 --> 00:32:50.880] And that was also one of my biggest frustrations and going into a lot of the industry events and other spaces that might have, you know, feminine energy and, but they're just designed for certain styles of businesses or coaching businesses or digital businesses.
[00:32:50.880 --> 00:32:55.600] Like, our women are doing all kinds of businesses, right?
[00:32:55.600 --> 00:33:13.280] So, like, every kind of whether it's brick and mortar, e-commerce, product, legal, there's medical centers, there's med spas, there's we have like chains of like franchises, franchisers that are in there, like just every kind of business possible.
[00:33:13.280 --> 00:33:22.640] And business should be taught by real business experts who have sold, who've exited, who can bring, you know, the right network to the table too.
[00:33:22.640 --> 00:33:25.280] And so I'm like really, really proud of like what we've put together.
[00:33:25.280 --> 00:33:28.800] Our vision has almost come to a full reality, Brielle.
[00:33:28.800 --> 00:33:32.760] We have the final, I think it's 15 spots that are left.
[00:33:33.400 --> 00:33:39.240] Brie and I personally vet everyone too because we think that that is, that's why the network is special.
[00:33:39.240 --> 00:33:40.680] Everyone has like the biggest hearts.
[00:33:40.680 --> 00:33:45.160] Like these women are not here to, if you're like one of the things that we have, we've said no.
[00:33:45.720 --> 00:33:55.560] We don't, we don't, like, we don't take on, we're not here to just, if you're just coming to look in just to go get business, like we can tell right away, it's just not the heart of the energy.
[00:33:55.560 --> 00:34:05.320] Like you have to bring, you have to be an expert in what you, what you do so that you can also want to, with your heart, serve all of these women and bring your network to the table.
[00:34:05.320 --> 00:34:09.480] And I'm just really proud of this awesome group that we have.
[00:34:09.480 --> 00:34:11.160] You should be, and you should be super proud.
[00:34:11.160 --> 00:34:14.360] I mean, you've this podcast, CEO school.
[00:34:14.360 --> 00:34:21.400] I mean, you've been doing this for a long time and you've been doing it to support women and you should be very, very, very proud.
[00:34:21.400 --> 00:34:24.360] And I'm proud of you.
[00:34:24.360 --> 00:34:38.040] And I also, you know, one of the things that I always say about MFC when I'm asked about it is it's very high value, very low pressure because everybody is super busy.
[00:34:38.040 --> 00:34:49.560] So there is the opportunity for as much involvement as you want, but it's also very low pressure because we all understand because everybody else is busy as well.
[00:34:49.560 --> 00:34:57.000] So I think that's one of the beautiful things about the format is as involved as you would like to be, you can be.
[00:34:57.320 --> 00:35:16.640] And that is something that I think our members really appreciate and prospective members really appreciate because there are women, and I think it just ebbs and flows with our the cycle you're in at the moment of entrepreneurship and life as to how involved you can be.
[00:35:16.640 --> 00:35:19.600] And MFC is something really special.
[00:35:19.600 --> 00:35:22.240] There are just a few spots left.
[00:35:22.240 --> 00:35:31.600] So I think, you know, MFC is for you if you're looking for a room of other high-level women.
[00:35:31.920 --> 00:35:34.480] I talk a lot about getting in the room.
[00:35:34.480 --> 00:35:36.720] You know, I think that's really important.
[00:35:37.600 --> 00:35:48.960] Getting in the room that is the right room for you, whether you are, you want to speak on that stage one day or you want to be a part of that community or you want to create connections there.
[00:35:49.280 --> 00:35:51.200] This is an excellent room.
[00:35:51.200 --> 00:35:57.840] And it can be lonely when you're in this space, even if you have a big team, even if you have a big company.
[00:35:57.840 --> 00:36:00.320] And it can be somewhat lonely.
[00:36:00.320 --> 00:36:10.800] And so knowing that you have access to other women who probably are more likely, more like you than you could ever imagine, that's a really nice place to be.
[00:36:10.800 --> 00:36:12.640] That's a really good room to be in.
[00:36:12.640 --> 00:36:13.120] It is.
[00:36:13.120 --> 00:36:15.840] I already miss you talking to you and like seeing you from the screen.
[00:36:15.840 --> 00:36:22.800] Like I just, I miss everyone that's been the connection is real and the conversation, right?
[00:36:22.800 --> 00:36:26.800] And so I will say for the podcast listeners, I know we're like now loving honors.
[00:36:26.800 --> 00:36:29.120] This is what happens when we like just talk about MFC.
[00:36:29.120 --> 00:36:30.160] It's like way too much.
[00:36:30.160 --> 00:36:32.960] Like our hearts, it really is authentic.
[00:36:32.960 --> 00:36:36.320] Like the energy is really, it is authentic.
[00:36:36.320 --> 00:36:51.800] I we have no tolerance for like I don't think we've like I think there have been a member that we have not invited back but other than that, they're just like, it's a very like we vet very, very, very, very well.
[00:36:52.040 --> 00:36:54.040] It's a good group of women.
[00:36:54.040 --> 00:37:04.840] And, you know, one of the other speakers that from the event that I thought was really great because she touched on what it's like to be a mom, what it's like to be pulled in all these different directions, is Dr.
[00:37:04.840 --> 00:37:05.800] Nita Bouchan.
[00:37:05.800 --> 00:37:09.560] And I know she's been here on the podcast as well.
[00:37:09.560 --> 00:37:16.440] And I just, every time I'm around her, I feel like I just want to drink up her energy and all of the brilliance that she shares.
[00:37:16.440 --> 00:37:28.600] And she's such an engaging person and she has traveled so many different challenges and opportunities and created so many great things in the world.
[00:37:28.600 --> 00:37:35.000] She was just such a perfect fit to be there and to kick off, you know, and to get everybody up and moving.
[00:37:35.000 --> 00:37:37.160] And just her energy was so brilliant.
[00:37:37.160 --> 00:37:45.160] And there's a big part of MFC that I think is super special too, that is also movement.
[00:37:45.160 --> 00:37:53.880] It acknowledges, you know, we always have something about yoga or stress relief or just like the real life side of being a spirit.
[00:37:53.880 --> 00:37:56.680] I would say there's always a spirit, spirit component.
[00:37:56.680 --> 00:37:59.400] And it's not, I would say it's not super woo.
[00:37:59.400 --> 00:38:00.840] So I don't think there's not at all.
[00:38:01.720 --> 00:38:06.760] But there are like, you know, we'll bring in awesome like experts that, but there's always something grounding.
[00:38:06.760 --> 00:38:09.960] I would say it's more grounding is probably the feeling.
[00:38:09.960 --> 00:38:14.920] Like I always leave really, really grounded and my spirit and my soul gets fed.
[00:38:15.160 --> 00:38:19.320] But it's not, like, it's not super, like, it's not what we're doing all day.
[00:38:19.320 --> 00:38:24.280] We're not like, you know, it's not that retreat that we're like, you know, changing our clothes and going to yoga.
[00:38:24.280 --> 00:38:28.840] But we always like incorporate whether we went on a hike in Arizona, like that was in Tucson.
[00:38:28.840 --> 00:38:31.080] The Ritz in Tucson was just incredible too.
[00:38:31.080 --> 00:38:32.360] That hike was so beautiful.
[00:38:32.360 --> 00:38:37.000] We had like 60 women on a hike and um it's just so fun.
[00:38:37.000 --> 00:38:39.080] Like it really is incredible.
[00:38:39.080 --> 00:39:00.000] I wanted to close up this episode um to share also because the podcast listeners are like okay what's in it for me right so what's in it for you um we want to we wanted to share what this is like and if this is resonating with you and you are at that multi six figure seven eight figure mark Definitely click the link.
[00:39:00.000 --> 00:39:01.520] We've got 15 spots and apply.
[00:39:01.520 --> 00:39:04.720] And for those that are multi-six figure, apply anyway.
[00:39:04.720 --> 00:39:09.280] And I want to, you know, I feel like at that range, there's so much fast growth happening.
[00:39:09.280 --> 00:39:12.960] I feel like sometimes we accelerate that fast growth with the group as well.
[00:39:13.200 --> 00:39:18.560] But definitely, if this is resonating with you and you are a seven-figure founder, come join the room.
[00:39:18.560 --> 00:39:20.000] I'm going to put the link in there.
[00:39:20.000 --> 00:39:21.840] Bri and I will talk to you directly as well.
[00:39:21.840 --> 00:39:23.520] This is your opportunity to apply.
[00:39:23.520 --> 00:39:31.440] And hopefully we get some FaceTime together and we get to learn about your business, whether it fully doesn't pan out or not, but we get a chance to learn about your business as well.
[00:39:31.440 --> 00:39:33.360] And so I encourage you to apply.
[00:39:33.360 --> 00:39:37.520] And for those that are like, I'm not there yet, and we need this.
[00:39:37.840 --> 00:39:40.480] One of our visions is that, so these are the final spots.
[00:39:40.480 --> 00:39:41.600] We're going to be full for Dallas.
[00:39:41.600 --> 00:39:43.360] And then it goes, this is over.
[00:39:43.360 --> 00:39:46.560] So this is going to be our 100 group and that's going to be it.
[00:39:46.560 --> 00:39:53.360] So we're not looking to scale it beyond maybe there might be another chapter that we do in the future, but this will be our chapter.
[00:39:54.480 --> 00:40:02.000] But for those of you that want something like this, we have, there's two things that we're considering and we need your voice.
[00:40:02.000 --> 00:40:03.440] So we need you to screenshot this.
[00:40:03.440 --> 00:40:09.280] I need you to click the form so I know that you really want this because sometimes it's really hard to get that from you.
[00:40:09.280 --> 00:40:11.840] We want to create an emerging chapter.
[00:40:11.840 --> 00:40:23.080] So one of our visions is that for six figure founders or earlier stage founders that want to be have a room like this, but the conversation is geared around your growth.
[00:40:23.080 --> 00:40:29.520] Let us know if this is of interest so that we can create our founding 50 of the emerging chapter.
[00:40:29.520 --> 00:40:32.120] And so that's something that we are considering.
[00:40:32.120 --> 00:40:38.920] As always, I'm always looking to bring us together, even if it's for a conference, right?
[00:40:38.920 --> 00:40:45.240] And so that is something that Bri and I have discussed and I've discussed with you guys on the podcast for years.
[00:40:45.240 --> 00:40:50.600] And I do think that it just needs to happen, but I need y'all to make it happen, you know.
[00:40:50.600 --> 00:40:55.480] So every time like I'm like, I want to do a conference, I want you to let me know if this is something that you want.
[00:40:55.480 --> 00:41:03.960] And I do feel like we can bring that same level of energy and those speakers and get in that room together.
[00:41:04.280 --> 00:41:08.040] And so I'm going to link that for the wait list.
[00:41:08.040 --> 00:41:19.880] And if there are enough of you on that wait list, I would love to invite you to a city like Dallas or Nashville or Orlando, even to my home to host you guys for a conference.
[00:41:19.880 --> 00:41:22.760] So we wanted to share what it feels like to be in the room.
[00:41:22.760 --> 00:41:23.880] We want you to get into the room.
[00:41:23.880 --> 00:41:26.600] You guys have been loyal listeners for the last five years.
[00:41:26.920 --> 00:41:35.400] And hopefully you got a sneak peek of not just what it's like to have this and some of these takeaways of what we're talking about at the seven-figure room.
[00:41:35.400 --> 00:41:39.160] But if you, and you can go back and listen to the episodes of those speakers.
[00:41:39.160 --> 00:41:40.520] So they're giving you the playbooks.
[00:41:40.520 --> 00:41:41.720] They're giving you the strategy.
[00:41:41.720 --> 00:41:42.040] Dr.
[00:41:42.040 --> 00:41:42.920] Nito was on.
[00:41:42.920 --> 00:41:44.280] April Beach was on.
[00:41:44.280 --> 00:41:46.040] Leah Garvin was on.
[00:41:46.040 --> 00:41:51.000] Like every, almost every speaker that we bring to the table, we try to bring them to you.
[00:41:51.000 --> 00:41:52.440] So we want to bring you.
[00:41:52.680 --> 00:41:55.240] Other amazing MFC members as well.
[00:41:55.240 --> 00:41:58.040] Chris, Borden, and Dawn.
[00:41:58.040 --> 00:42:02.520] There are so many wonderful MFC members who have been on the show.
[00:42:02.520 --> 00:42:04.120] So go back and listen to those.
[00:42:04.160 --> 00:42:06.520] It's what Michelle Taylor, Tamara.
[00:42:07.240 --> 00:42:08.600] I mean, there's so many.
[00:42:09.240 --> 00:42:12.280] Julie, Rochuno, like, there's so many that have been on the show.
[00:42:12.280 --> 00:42:19.040] And so you can get kind of a sneak peek of what that room really looks like in the hearts of these really incredible women.
[00:42:14.760 --> 00:42:19.520] Amazing.
[00:42:19.680 --> 00:42:23.760] Thank you, Brie, for coming on and doing this episode with me.
[00:42:23.760 --> 00:42:30.320] I love, I love our community and I love that we get to do it together with all of these women.
[00:42:30.320 --> 00:42:31.600] It's not always easy.
[00:42:31.600 --> 00:42:41.120] We'll also share some BTS of like 100 seven-figure women are so busy getting any, like, like anything done with them.
[00:42:41.120 --> 00:42:43.360] Like, for example, we're like, who's coming to Dallas survey?
[00:42:43.360 --> 00:42:44.320] Like, forget about it.
[00:42:44.320 --> 00:42:45.600] Like, sometimes they're so busy.
[00:42:46.320 --> 00:42:49.200] Brie and I have our own community management.
[00:42:49.200 --> 00:42:52.160] Like, they're so fun and so busy.
[00:42:52.160 --> 00:42:55.760] So it's hard to like wrangle them all together, but we do it and we do a good job.
[00:42:55.760 --> 00:42:56.720] And I couldn't do it without you.
[00:42:56.720 --> 00:43:01.600] And I'm really grateful for you and our friendship and where this community has evolved.
[00:43:01.600 --> 00:43:04.080] And I'm super excited to see you in Dallas.
[00:43:04.240 --> 00:43:07.040] Well, I'll see you before, but see you in Dallas.
[00:43:07.040 --> 00:43:09.440] And hopefully, I'll see the community here.
[00:43:09.920 --> 00:43:11.600] You know, so 15 spots.
[00:43:11.600 --> 00:43:12.720] It's yours for the taking.
[00:43:12.720 --> 00:43:13.600] This is going to be done.
[00:43:13.600 --> 00:43:14.400] I want to see you.
[00:43:14.400 --> 00:43:17.920] I would love to know that you came from the CO School podcast.
[00:43:17.920 --> 00:43:20.800] Like, I want you here in the room.
[00:43:20.800 --> 00:43:22.480] So please come join us.
[00:43:22.480 --> 00:43:23.920] I'll link everything.
[00:43:23.920 --> 00:43:25.840] And I love you so much.
[00:43:25.840 --> 00:43:27.520] And I'll let me know.
[00:43:27.760 --> 00:43:28.640] Let's get in the room.
[00:43:28.640 --> 00:43:30.080] Let me know if you want the conference.
[00:43:30.080 --> 00:43:33.920] And hopefully, you got some really great takeaways from the Millionaire Founders Club for you.
[00:43:33.920 --> 00:43:34.720] Bye, everyone.
[00:43:34.720 --> 00:43:35.680] Bye, Brie.
[00:43:35.680 --> 00:43:36.560] Bye.
[00:43:40.720 --> 00:43:41.680] Mazda?
[00:43:41.680 --> 00:43:45.440] Once you discover the Mazda CX90, Mazda?
[00:43:45.440 --> 00:43:46.960] It doesn't take long to get it.
[00:43:46.960 --> 00:43:58.400] With three-row seating and safety features like radar cruise control and rear cross traffic alert to carry you and your peace of mind, it will have you saying Mazda, the Mazda CX-90.
[00:43:58.400 --> 00:44:00.200] It's made to move you.
[00:43:59.440 --> 00:44:05.880] Every Mazda SUV offers you an elevated driving experience and refined performance.
[00:44:06.200 --> 00:44:09.560] Discover it at Mazda White Plains.
[00:44:10.200 --> 00:44:14.840] For a limited time at McDonald's, get a Big Mac extra-value meal for $8.
[00:44:14.840 --> 00:44:22.360] That means two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a Sesame Sea bun, and medium fries, and a drink.
[00:44:22.360 --> 00:44:23.880] We may need to change that jingle.
[00:44:23.880 --> 00:44:25.240] Prices and participation may vary.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.800 --> 00:00:05.920] Emochi Moment from Sadie, who writes, I'm not crying, you're crying.
[00:00:05.920 --> 00:00:13.120] This is what I said during my first appointment with my physician at Mochi, because I didn't have to convince him I needed a GLP-1.
[00:00:13.120 --> 00:00:16.320] He understood, and I felt supported, not judged.
[00:00:16.320 --> 00:00:19.120] I came for the weight loss and stayed for the empathy.
[00:00:19.120 --> 00:00:20.240] Thanks, Sadie.
[00:00:20.240 --> 00:00:22.960] I'm Myra Ameth, founder of Mochi Health.
[00:00:22.960 --> 00:00:26.960] To find your Mochi Moment, visit joinmochi.com.
[00:00:26.960 --> 00:00:30.320] Sadie is a mochi member compensated for her story.
[00:00:30.320 --> 00:00:34.240] This episode is brought to you by Progressive Insurance.
[00:00:34.240 --> 00:00:37.040] You chose to hit play on this podcast today.
[00:00:37.040 --> 00:00:38.320] Smart choice.
[00:00:38.320 --> 00:00:46.000] Make another smart choice with AutoQuote Explorer to compare rates from multiple car insurance companies all at once.
[00:00:46.000 --> 00:00:48.480] Try it at progressive.com.
[00:00:48.480 --> 00:00:51.680] Progressive casualty insurance company and affiliates.
[00:00:51.680 --> 00:00:54.720] Not available in all states or situations.
[00:00:54.720 --> 00:00:57.360] Prices vary based on how you buy.
[00:01:06.320 --> 00:01:13.600] Hi, I'm Sneramadani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:13.600 --> 00:01:14.880] Yes, billion.
[00:01:15.200 --> 00:01:18.560] Now I'm doing it again and building my second unicorn, work.
[00:01:19.280 --> 00:01:26.080] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:01:26.080 --> 00:01:32.240] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:01:32.240 --> 00:01:38.400] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:01:39.200 --> 00:01:42.240] Grab a seat because class is officially in session.
[00:01:42.240 --> 00:01:44.640] Welcome to CEO School.
[00:01:46.880 --> 00:01:47.680] Hi, everyone.
[00:01:47.680 --> 00:01:49.600] Welcome back to the CEO School podcast.
[00:01:49.600 --> 00:01:56.800] I'm your host, Snara Madani, and today I have one of my besties and business partners here, Brielle Cotterman.
[00:01:56.800 --> 00:01:58.640] You've heard her on the show.
[00:01:58.640 --> 00:02:01.480] She is the PR Thought Leadership Expert.
[00:02:01.800 --> 00:02:12.040] She is the celebrity maker, as I like to call her, but she is also our community leader for Millionaire Founders Club and our president for MFC.
[00:02:12.040 --> 00:02:19.000] And I invited her today to the show because I don't know if you've seen the buzz online, and if you haven't, go check it out.
[00:02:19.000 --> 00:02:21.400] But we finished our April retreat.
[00:02:21.400 --> 00:02:28.760] So we finished up our retreat at the end of the month, and we've been sharing footage and, you know, just a recap of the event.
[00:02:28.760 --> 00:02:42.520] However, we thought what a great conversation it would be to actually share with all of you what were the conversations like in a room full of you know almost 100 seven plus figure CEOs.
[00:02:42.520 --> 00:02:48.520] So today's conversation is going to be the conversation of you being in the room with us.
[00:02:48.520 --> 00:02:59.000] So we're going to share our biggest takeaways, our aha moments, the unexpected surprises, and for you to take away like what are these conversations like at this next level in business?
[00:02:59.000 --> 00:03:03.800] So it doesn't matter where you're at, you deserve to be in the room as well.
[00:03:03.800 --> 00:03:09.880] And so we wanted to share all of our insights on what it's like to be inside a Millionaire Founders Club and at that table.
[00:03:09.880 --> 00:03:11.960] Brielle, welcome back to CEO School.
[00:03:11.960 --> 00:03:12.600] Thank you.
[00:03:12.600 --> 00:03:13.960] Thanks so much for having me back.
[00:03:13.960 --> 00:03:27.080] And I'm so excited to talk about one of my favorite things, which is MFC, because it's a group of incredible seven and eight figure plus women, all in one community, all seeking to raise one another up.
[00:03:27.080 --> 00:03:29.400] And doesn't get much better than that.
[00:03:29.400 --> 00:03:30.600] It really doesn't.
[00:03:30.600 --> 00:03:35.400] So, our big tagline for MFC is: your network is your net worth.
[00:03:35.400 --> 00:03:41.640] And that statement could not be truer because you really are the company you keep.
[00:03:41.640 --> 00:03:43.440] Like, you really are the company you keep.
[00:03:43.440 --> 00:03:50.800] And entrepreneurship is so not only just lonely, but especially as a female founder, where do you go for that network?
[00:03:50.800 --> 00:04:01.200] And one of the biggest things of like why I created this, and I would send you screen, like, I would send you videos, Brie, of when I'd be at like rooms with YPO and other, like, just EY events, and they're incredible.
[00:04:01.200 --> 00:04:03.600] I'm so grateful to be organizations.
[00:04:03.920 --> 00:04:05.200] We need to be in those rooms.
[00:04:05.200 --> 00:04:07.920] So, as women, we need to be in those rooms.
[00:04:07.920 --> 00:04:12.480] However, it's still so lonely when you're one of the only women in that room.
[00:04:12.480 --> 00:04:17.920] The conversations are just different, and we belong in those rooms, and we need to be in there to change those rooms.
[00:04:17.920 --> 00:04:22.960] However, there just also needs to be the space where you can just kind of let your hair down, right?
[00:04:22.960 --> 00:04:32.320] And have honest and real conversations with other, not just founders and CEOs, but also other moms and busy women.
[00:04:32.320 --> 00:04:40.880] And our conversations are just so different because what business looks like sometimes for men is not what it looks like for us as women.
[00:04:40.880 --> 00:04:42.080] It's so true.
[00:04:42.080 --> 00:04:51.520] And, you know, we were talking about what are the takeaways and what are the best parts of MFC and kind of giving people that peek behind the curtain.
[00:04:51.520 --> 00:04:54.640] And I think that, you know, business happens.
[00:04:54.640 --> 00:05:01.520] We've got million-dollar deals, one of the segments that we do where people have the opportunity to specifically talk about challenges and opportunities.
[00:05:01.520 --> 00:05:02.800] We've got the roundtables.
[00:05:02.800 --> 00:05:04.960] There's so many wonderful parts of MFC.
[00:05:04.960 --> 00:05:16.400] But the thing that has always been the biggest unexpected bonus to me, and I really, I thank you for bringing me into this room to begin with, is the friendships.
[00:05:16.400 --> 00:05:17.840] I never anticipated it.
[00:05:17.840 --> 00:05:28.960] So it's been like this really beautiful bonus because obviously, business women, you know, you put all of us together in a room, opportunity happens.
[00:05:28.960 --> 00:05:30.760] We do business together.
[00:05:30.760 --> 00:05:31.800] Big things happen.
[00:05:29.840 --> 00:05:33.720] We support one another in our causes.
[00:05:34.040 --> 00:05:46.120] And the idea that I have every single time I go to an MFC event, I feel like I walk away with 50 friends or 65 friends.
[00:05:46.120 --> 00:05:55.320] Like, I mean, it's just so unbelievable to me because I do think sometimes as entrepreneurs, it's really difficult to be really good friends to our non-entrepreneurial friends.
[00:05:55.320 --> 00:06:00.280] You can't discuss all the facets of your life because maybe they don't experience it the same way.
[00:06:00.280 --> 00:06:10.680] And so you have, like you said, other moms to talk to, people, women who are running and growing multiple seven-figure businesses and doing it really, really well.
[00:06:10.680 --> 00:06:19.240] And what does that look like to be a mom and a partner and you know, all the other challenges and stay in shape and get our hair done and you know, all this stuff.
[00:06:19.240 --> 00:06:25.240] And that's the beautiful part of MFC that I don't think we necessarily have access to in those other rooms.
[00:06:25.240 --> 00:06:26.200] No, I think you're right.
[00:06:26.200 --> 00:06:33.400] I think it took me a long time for me to figure that out because I was searching or like I was forcing my friends.
[00:06:33.400 --> 00:06:37.080] Like I felt really like I have such a nice group of we all do, right?
[00:06:37.080 --> 00:06:44.040] Like your core set of girlfriends or your core set of like, you know, childhood friends or, you know, your parent friends, right?
[00:06:44.040 --> 00:06:48.200] So we have these little circles that are really important in our lives.
[00:06:48.520 --> 00:06:52.680] And I always felt like, you know, like, are they not supporting me?
[00:06:52.680 --> 00:07:00.120] Or I just felt like, and I know many founders feel this way, or entrepreneurs feel this way, where you're like, man, like, why aren't my friends like even liking my posts?
[00:07:00.120 --> 00:07:06.680] Like, even as small as like social media stuff, and I'd like, I'd get so internally frustrated of like, you don't understand how hard this is.
[00:07:06.680 --> 00:07:11.320] Or like, this is a really big deal when I'm like on this podcast or doing this thing.
[00:07:11.320 --> 00:07:21.600] And I didn't feel fully celebrated in in some of my circles and not and it's not because that they don't want to or they're not celebrating me in their own ways.
[00:07:21.920 --> 00:07:23.280] It's just a different circle.
[00:07:23.280 --> 00:07:24.640] Like they just don't get it.
[00:07:24.640 --> 00:07:26.320] It's not the same for them, right?
[00:07:26.320 --> 00:07:27.200] It's not the same.
[00:07:27.200 --> 00:07:31.680] And I felt like I was almost forcing some of that feeling that I needed.
[00:07:31.680 --> 00:07:36.640] I wasn't feeling that fulfillment when it came to my friendships and I was almost resenting it a bit with my friends.
[00:07:36.880 --> 00:07:41.440] Growing the business, scaling, doing it again, like even with like second time startup stuff.
[00:07:42.160 --> 00:07:52.240] But what is what I will say is that I unexpectedly, that is exactly, I love that you said that because I mean, I feel like MFC, I created it.
[00:07:52.240 --> 00:07:59.600] I'll, you know, I'll share that a little bit later of like, y'all know why I created it, but I'll share again if here shortly.
[00:07:59.600 --> 00:08:03.520] But I wasn't expecting as well to gain a sisterhood.
[00:08:03.520 --> 00:08:06.320] Like I really feel like I gained a peer group.
[00:08:06.320 --> 00:08:08.160] I gained a sisterhood.
[00:08:08.160 --> 00:08:11.120] And now we're like, just, it really is.
[00:08:11.120 --> 00:08:12.960] It is that it is, it is real friendship.
[00:08:12.960 --> 00:08:17.040] It's like outside of business and you get to be with friends who just get it.
[00:08:17.040 --> 00:08:19.440] And so even in our like WhatsApp channel, right?
[00:08:19.440 --> 00:08:21.280] Like let's talk about this WhatsApp channel.
[00:08:21.280 --> 00:08:22.720] We have this insanity.
[00:08:22.720 --> 00:08:23.680] Sydney.
[00:08:23.680 --> 00:08:27.440] It is so the best way.
[00:08:27.440 --> 00:08:31.840] It's noisy, it's fun, but it's not like I have annoying family WhatsApps.
[00:08:31.840 --> 00:08:32.560] I love my family.
[00:08:32.560 --> 00:08:38.800] So I'm going to just say we have like, you know, our like, you know, family WhatsApp channels and whatever else WhatsApp channels.
[00:08:38.800 --> 00:08:42.240] I'm part of even another one for like a women's group that I was with for EY.
[00:08:42.240 --> 00:08:43.200] Like those are great.
[00:08:43.200 --> 00:08:48.080] This is just hits different because it feels like friends, and we're like, oh my god, guess what?
[00:08:48.080 --> 00:08:49.840] I just renovated my office, right?
[00:08:49.840 --> 00:08:50.480] Or guess what?
[00:08:50.480 --> 00:08:51.920] I was just on this podcast.
[00:08:51.920 --> 00:08:58.320] We're like all jumping in and like sharing it on our platforms or, or hey, I'm going to go speak at this thing.
[00:08:58.320 --> 00:09:02.760] Like, I need, like, anyone gonna be at Southwest Southwest, and it's like, Yeah, and then the dinner like happens.
[00:09:02.920 --> 00:09:10.440] And so, I just think that this friendship does hit different and it's needed, right?
[00:09:10.440 --> 00:09:11.640] So, it is important.
[00:09:11.640 --> 00:09:22.040] It's needed that you have your mom friends, if that's you know where you are in your life, and it's needed that you have that core group of friends that will always like check you, that have been with you through life.
[00:09:22.040 --> 00:09:24.280] Those friendships are so deep.
[00:09:24.280 --> 00:09:33.880] Your family, that relationship is so deep, but this circle, you need that circle as an entrepreneur, and especially as a woman, because it's not the same.
[00:09:33.880 --> 00:09:38.360] That's what YPO tries to do, that's what EO tries to do, but it's not the same.
[00:09:38.360 --> 00:09:46.520] And I can guarantee this, I can share this with so many women who have been part of some of those groups, and they get a lot of business stuff, like growth and things out of it, which is important.
[00:09:46.520 --> 00:09:51.800] But the feeling isn't the same with their bro circle at their chapter meetings.
[00:09:51.800 --> 00:09:53.080] Yeah, yeah.
[00:09:53.080 --> 00:10:02.200] Well, and I think, you know, it makes total sense that we have access to women who are doing similar things to us.
[00:10:02.200 --> 00:10:10.120] You know, most of the women in the room are not doing the same things, everybody's doing different things, which makes it even more rich, you know, to have that experience together.
[00:10:10.120 --> 00:10:20.360] But it's so nice to be able to send a text and say, Hey, I'm thinking about doing this with my hiring, and then in the next breath, and I'm like, Oh, yeah, and my four-year-old's doing that.
[00:10:20.360 --> 00:10:21.720] That's normal, right?
[00:10:21.720 --> 00:10:34.600] So, it's just this really luxurious feeling to be able to have a big group of women friends who are all like-minded and going through similar things in life.
[00:10:34.600 --> 00:10:36.760] It's just a huge gift.
[00:10:36.760 --> 00:10:42.600] You know, and one of the one of our goals when Brie and I were like trying to get this, like, Y100, right?
[00:10:42.600 --> 00:10:43.720] Like, where did that come from?
[00:10:43.720 --> 00:10:49.200] And, like, you know, you know, we've, we've always, we've, we've heard the saying of, like, I've got a guy.
[00:10:44.520 --> 00:10:51.440] And our friend Michelle in the group always says that.
[00:10:51.520 --> 00:10:53.040] And she's like, why don't we have a gal?
[00:10:53.040 --> 00:10:54.480] Like, I want a gal for this.
[00:10:54.480 --> 00:11:02.240] Like, instead of having a guy, you could be like, oh, I'm looking for a trademark attorney, or I need an HR, like, you know, I need to fire someone.
[00:11:02.240 --> 00:11:08.000] Or I have, you know, I need social media support, or I need marketing agency.
[00:11:08.000 --> 00:11:09.120] I need email marketing.
[00:11:09.120 --> 00:11:11.760] I need somebody to, like, I have a brand deal that's coming.
[00:11:11.760 --> 00:11:14.160] I don't even know, whatever's happening in business, right?
[00:11:14.160 --> 00:11:19.440] Whatever's happening for your business, it's so awesome to be able to say, oh, I got a gal.
[00:11:19.760 --> 00:11:20.800] I got a gal.
[00:11:20.800 --> 00:11:23.760] And that's what we get to do is to like really rely.
[00:11:23.760 --> 00:11:27.040] Like, there's so much, and that's where like the naturally the business happens.
[00:11:27.040 --> 00:11:31.840] And it's just, it's happening because it's like, of course, I want to use, and we have experts, right?
[00:11:31.840 --> 00:11:33.520] Everyone's an expert in what they do.
[00:11:33.840 --> 00:11:41.200] And sometimes, like, one of the things that I've been in groups where they've been like specifically industry focused, and those are also great.
[00:11:41.200 --> 00:11:43.280] Like, those are great for industry.
[00:11:43.280 --> 00:11:46.240] And you get to really share practices.
[00:11:46.560 --> 00:11:51.280] But truth be told, though, collaboration really doesn't happen there because it's still competitive.
[00:11:51.280 --> 00:11:52.320] It's still the same style.
[00:11:52.320 --> 00:11:58.400] Like, you're still, as much as you want to breed, oh, it's collaboration, it doesn't happen fully that way.
[00:11:58.400 --> 00:12:05.760] Here, because everyone's across like so many different sectors, it's truly just business is the same regardless of industry.
[00:12:05.760 --> 00:12:17.760] Like, it truly is one of my biggest takeaways: is that it doesn't matter whether you are like a product-based company that is scaling, you're gonna run into the same challenges and scale, right?
[00:12:17.760 --> 00:12:22.400] You're still going to run into people challenges, you're still going to run into process challenges, you're still going to run into profit challenges.
[00:12:22.400 --> 00:12:30.200] And yeah, the nuances of the businesses might be different, but fundamentally, it really does expand across like across the industries.
[00:12:30.200 --> 00:12:34.360] And so, it's so much, it's a different kind of collaboration that I feel.
[00:12:29.840 --> 00:12:36.680] Yeah, there's benefits to both, you know.
[00:12:36.760 --> 00:12:46.280] I mean, I do think there's merit and benefits to being in industry-specific groups, and this is totally different.
[00:12:46.280 --> 00:12:48.600] Yeah, I agree, and it's really beautiful.
[00:12:48.600 --> 00:13:10.120] And it's, you know, just like you mentioned, the like Michelle with I've Got a Girl, and there's Tamara, and you know, there's so many wonderful people, and that's what makes MFC so special because there's great programming and great takeaways, and then there's great opportunities, but it's really the richness of the women in the room that makes it so incredible and their businesses, right?
[00:13:10.120 --> 00:13:20.920] So, you know, Michelle Bernstein, she's a wealth advisor, and like every time there's like she's like, markets are doing something, we get updates on like, here's what's happening, or here's what we should be, you know, thinking about from our wealth.
[00:13:20.920 --> 00:13:24.920] And, you know, you were mentioning Tamara, so I just want to give some of their businesses out.
[00:13:24.920 --> 00:13:29.240] So behind the screens, and it's like they're, you know, an operational company.
[00:13:29.240 --> 00:13:36.200] And so anytime that we're having like people, new systems, you probably, you could always be like, hey, how do I use like AI within the tools that I'm using?
[00:13:36.200 --> 00:13:40.760] And so we've got experts within it, and we really do have these awesome gals, like experts.
[00:13:41.000 --> 00:13:42.120] And we all need that.
[00:13:42.120 --> 00:13:48.040] It's just like you said, it transcends industry business challenges or business challenges.
[00:13:48.040 --> 00:13:56.200] And chances are there is someone in that room who has either been through it or who is an expert in that space that you do have as a resource.
[00:13:56.200 --> 00:13:59.880] And that is an incredible luxury, I think, for anybody in business.
[00:13:59.880 --> 00:14:00.440] It is.
[00:14:00.440 --> 00:14:04.120] I want to take, so for those listening, they're like, okay, ladies, this sounds amazing.
[00:14:04.120 --> 00:14:07.880] You guys are really annoying at this point because I'm not in the room.
[00:14:07.880 --> 00:14:09.800] Let's take them in the room and we wanted to share.
[00:14:09.800 --> 00:14:12.600] We want to like pull back the curtain to share what were our biggest takeaways.
[00:14:12.760 --> 00:14:23.280] So I literally have like a huge list of notes that I want to share with the women of some takeaways that I had from this last retreat on actual conversations and what were we talking about.
[00:14:23.280 --> 00:14:26.640] So what is that conversation like for seven figures?
[00:14:26.640 --> 00:14:33.520] So Brielle, do you want to share kind of like the themes that we kind of had through the retreat?
[00:14:34.160 --> 00:14:38.480] Yeah, so I think it was really about opportunity to me.
[00:14:38.480 --> 00:14:48.320] If I think of like the overarching theme of this last event together, so I think you shared a lot about the opportunity to align as a CEO.
[00:14:48.320 --> 00:14:52.880] We had opportunities to talk about themes.
[00:14:53.200 --> 00:14:55.440] Yeah, no, let's talk about alignment here for a second.
[00:14:55.440 --> 00:15:02.640] So I had the first theme here of like one of the biggest takeaways was we're always talking about taking back our time, right?
[00:15:02.640 --> 00:15:05.520] So time is always a conversation when we're together.
[00:15:05.520 --> 00:15:07.120] And mind you, we have workshops.
[00:15:07.120 --> 00:15:09.040] So we'll have speakers and workshops.
[00:15:09.040 --> 00:15:11.600] And we actually brought the speakers to all of you.
[00:15:11.600 --> 00:15:13.600] So we had lots of speakers that we brought.
[00:15:13.600 --> 00:15:20.160] We couldn't bring everyone to the table, but we tried to bring as many speakers as we could to the CEO School podcast.
[00:15:20.160 --> 00:15:25.280] But one of the biggest themes that we had was around reclaiming back our time.
[00:15:25.280 --> 00:15:36.240] And it doesn't matter what stage of business you're in, like even especially at the seven and eight figure mark, like we're all trying to pull ourselves out of the business so that we can focus on that strategic scale.
[00:15:36.240 --> 00:15:49.360] And so that advice, like if you are a six-figure founder, if you are an early stage founder, like you're in it because you have to build and there are portions of that, but you still have to find ways to start scaling yourself out.
[00:15:49.360 --> 00:15:56.400] So, a huge part of your job as CEO is to continually fire yourself out of whatever position that you're doing.
[00:15:56.400 --> 00:16:03.160] And so, and it won't always happen with, like, it won't always happen perfectly because it's that balance of resources, right?
[00:16:03.160 --> 00:16:06.040] So, yes, would I like to scale myself out of everything?
[00:16:06.040 --> 00:16:10.440] Sure, but you also have you can't hire everyone tomorrow based on the resources of the company.
[00:16:10.520 --> 00:16:13.960] So, it's this constant push and pull and prioritization.
[00:16:13.960 --> 00:16:27.480] And that's also something that we talk a lot about: focus, prioritization, and even strategic focus for us as a company so that we can be more niche or delete products that don't serve us anymore.
[00:16:27.480 --> 00:16:40.600] So, it's it kind of still ties back to that theme of our time as CEO, but also focus for our organization so that our teams can then also be really focused as well for sure.
[00:16:40.600 --> 00:16:50.040] And excuse me, and that is something that matters to everyone, no matter if you're a product-based business or service-based business.
[00:16:50.040 --> 00:16:58.680] So, that alignment piece, I think, you know, going back to opportunity, I think that was one of the major themes of the entire event.
[00:16:58.680 --> 00:17:07.480] So, talking about taking our time back, we had April Beach, who has been here on the podcast, talk about licensing, a great way to take our time back.
[00:17:07.480 --> 00:17:13.640] You know, April and I have had many collaborative clients throughout our lifetime.
[00:17:13.640 --> 00:17:17.240] I've known April for a million years, and she does brilliant work.
[00:17:17.240 --> 00:17:26.360] And so, it was really important for me to bring that to the table to give people actionable opportunities to walk away from MFC and say, you know what?
[00:17:26.360 --> 00:17:39.240] I have these programs or I have these courses or even my trademarked signature process, that I can be creating income streams in another way, but the use of licensing.
[00:17:39.240 --> 00:17:50.240] And so, not just giving people raw, raw, inspirational information, but giving them real actionable things that they can go put into practice in their business.
[00:17:50.480 --> 00:17:52.960] And I think that is really special.
[00:17:53.280 --> 00:17:58.000] No, and I think even the licensing conversation, we, you know, we had April on here.
[00:17:58.000 --> 00:18:06.080] I think for me, licensing was, yes, it's about time, but for me, licensing went into theme number two, which was like new revenue plays.
[00:18:06.080 --> 00:18:08.000] That's always something we're talking about.
[00:18:08.000 --> 00:18:15.760] So, one, it was like, there's always time and for, you know, reclaiming time, systems, calendars, like we're always sharing stuff around that.
[00:18:16.080 --> 00:18:20.720] But the second piece of it is like, how do we earn more while doing less, right?
[00:18:20.800 --> 00:18:23.600] So it goes back to it, goes back to like revenue streams.
[00:18:23.600 --> 00:18:26.960] We're always looking at different revenue opportunities to scale.
[00:18:26.960 --> 00:18:31.600] Most seven and eight-figure businesses do not have one revenue line item.
[00:18:31.600 --> 00:18:41.680] So they have multiple products, they're cross-selling and upselling, even if it's one hero product, they have opportunities of expansion through their revenue lines.
[00:18:41.680 --> 00:18:46.000] And that is, that's 100% true for every scaling company.
[00:18:46.000 --> 00:18:53.760] Is you kind of reach that limit or you one, you know, you're still going to scale through that one product, but where you're really is expansion and opportunity.
[00:18:53.760 --> 00:19:03.440] And so that licensing conversation was one that we had specifically on how do you expand another revenue line item without it actually adding more to your table.
[00:19:03.440 --> 00:19:08.240] But this goes beyond like it's even on our product suites, right?
[00:19:08.240 --> 00:19:22.000] So upsell, cross-sell is also something that I feel like is a conversation that we have on our current products, whether you're a product-based company, whether you're in legal and you're a service-based company, how are you expanding upon that client experience?
[00:19:22.000 --> 00:19:31.800] Because one of the things that I think we all have learned in that early stage and now where we're at is that you actually don't always need more new customers, right?
[00:19:31.800 --> 00:19:41.000] So you've already, you know, when you're at the seven-figure mark, you already have, you should have, right, a strong go-to-market already.
[00:19:41.000 --> 00:19:43.160] You should have a strong product presence already.
[00:19:43.160 --> 00:19:45.560] You have repeat in your systems and processes.
[00:19:45.560 --> 00:19:53.880] And that's why the conversation, why it's important to kind of be in at that level, is because you've kind of gone through that first bit of it.
[00:19:53.880 --> 00:20:01.640] And if you are in that early stage, I recommend also to be in a room with that early stage because it's important to share those best practices.
[00:20:01.640 --> 00:20:07.800] But when you're kind of beyond that seven-figure mark, it is now it's like, what are the levers to scale?
[00:20:07.800 --> 00:20:10.520] And it doesn't always mean adding in more.
[00:20:10.520 --> 00:20:24.840] And it could just mean deleting certain things and adding cross-sell upsell opportunities, looking at pricing opportunities, looking at like diversifying even like your own product suite into smaller bundles or packages that can be on auto.
[00:20:24.840 --> 00:20:27.800] And so there are, those are definitely some of the conversations.
[00:20:27.800 --> 00:20:34.600] And we always look upon, you know, revenue expansion.
[00:20:34.600 --> 00:20:38.520] And I would say I'm like super proud of the fact that I don't even know what our stat is right now.
[00:20:38.520 --> 00:20:43.880] We're always like trying to get updates, but you know, I think it's like a couple hundred million dollars in revenue.
[00:20:43.880 --> 00:20:54.120] Yeah, in 2024, you know, that was, we had far less members then, but it was $164 million in collective annual revenue.
[00:20:54.360 --> 00:20:55.640] It was 50 members, right?
[00:20:55.640 --> 00:21:01.240] You know, and then those numbers are, they're all scaling and increasing, but it can happen.
[00:21:01.200 --> 00:21:05.720] Like, like I mean, it does happen, but it happens with while doing less.
[00:21:05.720 --> 00:21:09.480] And the third theme of it that always comes about is our team.
[00:21:09.480 --> 00:21:14.960] So, at that stage and at this stage, none of us are doing it by ourselves, period.
[00:21:14.680 --> 00:21:16.720] So, none of us are doing it by ourselves.
[00:21:17.040 --> 00:21:22.560] I don't think there was a single or is a single solopreneur, seven-figure CEO in that room.
[00:21:22.560 --> 00:21:26.080] I'm sure that there are some out there, but that's not what's happening.
[00:21:26.080 --> 00:21:37.440] You need a team, you need support, and so we do have active conversations around leadership and showing up, and showing up, you know, even when you have personal brand and social.
[00:21:37.440 --> 00:21:46.880] Like, that's like always one of the conversations: you know, we have, you know, CEOs that have three, 400 employees in the group.
[00:21:46.880 --> 00:21:52.320] That's always a part of the conversation: is even how we're like leading our teams, right?
[00:21:52.320 --> 00:21:54.000] And how are we showing up as CEO?
[00:21:54.080 --> 00:21:56.160] How do we delegate for our teams?
[00:21:56.160 --> 00:21:58.720] How do we have the best leadership practices and show up?
[00:21:58.720 --> 00:22:05.360] And one of the conversations that's always interesting is some of these women have three, 400 employees.
[00:22:05.360 --> 00:22:09.360] And how are they showing up when personal brand and presence is important?
[00:22:09.360 --> 00:22:12.480] But then sometimes it's not how it's received from employees.
[00:22:12.480 --> 00:22:17.360] And that's a struggle that, but we can connect and kind of share our best tools and practices.
[00:22:17.360 --> 00:22:22.960] But leadership and team building is always a topic of conversation, I feel as well.
[00:22:22.960 --> 00:22:23.680] It is.
[00:22:23.680 --> 00:22:31.280] And just like you said, no matter if you have a team of four or a team of 400, it comes down to strategy and execution.
[00:22:31.280 --> 00:22:51.360] And Leah Garvin, who has been on the show and was there as one of our speakers, was able to give so much actionable, again, really actionable, real-world experience advice on the work that she does, the work that she does with very, very high-level clients.
[00:22:51.360 --> 00:22:52.720] Her book is incredible.
[00:22:52.720 --> 00:22:55.040] Everyone walked away with a copy of that.
[00:22:55.040 --> 00:23:06.680] And, you know, I read her book a few years ago, and I've always wanted to be able to have access to her brilliance because I thought it broke team building down to such a science.
[00:23:07.000 --> 00:23:07.640] Yeah.
[00:23:07.640 --> 00:23:08.200] Yeah.
[00:23:08.200 --> 00:23:13.800] So, and it made it, it makes it very strategic, very thoughtful.
[00:23:13.800 --> 00:23:17.560] And so I just was thrilled with her entire segment.
[00:23:17.720 --> 00:23:28.680] I think that there was not one session in the entire retreat that I felt like didn't really bring such valuable information.
[00:23:29.080 --> 00:23:36.040] You know, we also had Nadian and Casey talk about HR and what the future of HR looks like.
[00:23:36.040 --> 00:23:39.240] So how AI is coming into that conversation.
[00:23:39.240 --> 00:23:48.520] Literally when they showed, so they, we had them on the show and we had such a great time last week discussing like hiring, firing, some of like their best tips.
[00:23:48.520 --> 00:24:00.440] But when they showed the AI bot that was like the recruiter and how this AI bot is just completely streamlining recruiting, like it's always like what's cutting edge too within these segments.
[00:24:00.440 --> 00:24:01.400] And it is important.
[00:24:01.400 --> 00:24:04.040] And you're not going to always apply every single piece of it.
[00:24:04.040 --> 00:24:09.880] I will say one of my biggest things is like every retreat, there's always sessions, topics around, these are kind of some of the themes.
[00:24:09.880 --> 00:24:10.600] It's always wealth.
[00:24:10.600 --> 00:24:13.240] It's always time, dollars, and impact, right?
[00:24:13.240 --> 00:24:15.560] And then we haven't even had a chance to talk about PR.
[00:24:15.560 --> 00:24:16.840] We always talk about brand.
[00:24:16.840 --> 00:24:21.160] Like that is something that, how, and how are we getting the best media opportunities?
[00:24:21.160 --> 00:24:29.960] You led such an incredible, incredible session with Heather, and you guys did such an incredible job on sharing our best practices.
[00:24:29.960 --> 00:24:32.280] How, what does it look like for today?
[00:24:32.280 --> 00:24:35.320] And without having to hire any of these people, by the way.
[00:24:35.320 --> 00:24:39.960] So I will say, like, these are like true playbooks to be like, take this playbook, give it to your team.
[00:24:39.960 --> 00:24:43.000] This is how you pitch to, you know, the top podcast, right?
[00:24:43.000 --> 00:24:44.040] And this is how we're pitching to brands.
[00:24:44.040 --> 00:24:45.000] This is how we're pitching for our clients.
[00:24:45.520 --> 00:24:55.440] So it's that no bullshit, like you don't have to be a client of Leah's or yours or whomever to like get the playbook.
[00:24:55.440 --> 00:25:00.640] It's it's truly just a great workshop for us to take away and give to our teams.
[00:25:00.640 --> 00:25:02.960] And the sessions are incredible.
[00:25:02.960 --> 00:25:11.200] And one of the things that I, one of the things that I always like walk away with is I sit as like a, like I sit as a student.
[00:25:11.200 --> 00:25:19.840] Like I literally sit on a table and I'm taking notes and every session, I'm not, I don't necessarily have to do all the things, right?
[00:25:19.840 --> 00:25:23.760] But I'm always taking away, hey, I need to go back and go assess this.
[00:25:23.760 --> 00:25:26.000] I need to go back and share this with my team.
[00:25:26.000 --> 00:25:31.760] And so I can always come back with new, new things to really improve the business.
[00:25:31.760 --> 00:25:33.760] And even on a personal note, right?
[00:25:33.760 --> 00:25:35.920] I'm like, you know, I do need to do my audit.
[00:25:35.920 --> 00:25:40.800] I do need to check in on my CEO time and how I'm showing up.
[00:25:40.800 --> 00:25:45.280] And so those sessions, like, it's just, that's important.
[00:25:45.600 --> 00:26:00.480] But something else that I would say outside of the sessions that I am like, I'm always, like, this time I was actually more blown away because now we're at almost full capacity was the fact that now it's been a couple of times that everyone's been getting together.
[00:26:00.480 --> 00:26:06.400] So our vision that we had set out was I was exhausted from like we, I was doing the retreats.
[00:26:06.400 --> 00:26:07.280] I love these retreats.
[00:26:07.280 --> 00:26:09.600] You should go to like these business retreats are great.
[00:26:09.600 --> 00:26:12.320] But what happens like you get these takeaways and then you're one and done.
[00:26:12.320 --> 00:26:13.040] Like you're done.
[00:26:13.040 --> 00:26:14.960] And then I never see you again.
[00:26:14.960 --> 00:26:17.760] And or I see you in like a digital setting.
[00:26:17.760 --> 00:26:20.800] I was like, what's a way that we can just continue to connect?
[00:26:20.800 --> 00:26:22.960] And that's why we have like the spring and fall retreats.
[00:26:22.960 --> 00:26:28.240] Like you're, it's enough time where it's not so much on my calendar where it's like, oh, I can't do it all.
[00:26:28.240 --> 00:26:29.760] It's like two days in and out.
[00:26:29.880 --> 00:26:32.520] I can commit to going twice a year.
[00:26:32.520 --> 00:26:36.520] But when I come back, right, it's like, it's like we never left off.
[00:26:36.520 --> 00:26:37.960] Like the friendships never left off.
[00:26:37.960 --> 00:26:39.000] The fun never left off.
[00:26:39.000 --> 00:26:43.240] And every time I feel like the connections have gotten deeper and deeper and deeper.
[00:26:43.240 --> 00:26:47.000] And one of my biggest takeaways this time where everyone came in.
[00:26:47.000 --> 00:26:58.120] So many people are coming in earlier now and doing so many like podcast swaps, content stuff, like just collaboration, like true collaboration taking place.
[00:26:58.120 --> 00:27:03.560] And then they're utilizing the space to actually, let's not put it, you know, let's not like get together in this city.
[00:27:03.560 --> 00:27:06.760] Let's not get together in this city because everyone's from all different cities.
[00:27:07.640 --> 00:27:13.720] Let's just spend the day and knock out this partnership and spend the day and do all of the podcast swaps.
[00:27:13.720 --> 00:27:22.760] And so that was one of my like really awesome takeaways is the amount of media that is like coming for each other and the collaborations that are happening for each other.
[00:27:22.760 --> 00:27:33.640] Yeah, and I mean, obviously, being the founder of the Influential Leader Agency and my heart is in personal brand and PR and what it can do for your business.
[00:27:34.040 --> 00:27:35.960] So I love seeing that as well.
[00:27:35.960 --> 00:27:41.160] And, you know, as founders, we don't really have the luxury of not curating our personal brand anymore.
[00:27:41.160 --> 00:27:43.080] It's there whether we curate it or not.
[00:27:43.080 --> 00:27:49.160] And then we've got these women who are so generous and sharing their platforms and swapping stages.
[00:27:49.160 --> 00:28:02.840] And to me, that's just one of those really brilliant benefits of being in the room with other like-minded women who are there to raise each other up and also to elevate one another.
[00:28:03.480 --> 00:28:04.040] I love it.
[00:28:04.120 --> 00:28:16.480] We didn't even talk about million-dollar deals, which is always, this has become like a fun, like almost like a game that like it's it happens every day that we're together and we have a segment, we call it million dollar deals.
[00:28:15.000 --> 00:28:21.200] And this session is just to go do million dollar deals together.
[00:28:21.520 --> 00:28:37.440] And every time, you know, we're leaving with, you know, so you make your asks of what kind of clients you're looking for or how like the business is growing next, whether it's through like investors or through partnership strategy or through enterprise accounts or whatever it is that your ask is.
[00:28:37.760 --> 00:28:40.560] And then everyone is swapping their networks, right?
[00:28:40.560 --> 00:28:41.600] Because that's what it is.
[00:28:41.600 --> 00:28:43.600] Your network is your net worth.
[00:28:43.600 --> 00:28:51.520] Because now all of the 85 women that we have now, my network has now become their network.
[00:28:51.520 --> 00:28:54.160] Your network has become my network.
[00:28:54.160 --> 00:28:56.720] Her network has become our network.
[00:28:56.720 --> 00:29:00.640] That is so powerful when you multiply that out.
[00:29:00.640 --> 00:29:03.280] And it cannot happen one time.
[00:29:03.280 --> 00:29:08.320] That's why this is truly like, I think we're geniuses here to really like build this model.
[00:29:08.880 --> 00:29:15.440] But it truly is like we've really found a way to quickly expand the network.
[00:29:15.440 --> 00:29:18.560] That is, I guess it's called the network effect.
[00:29:18.560 --> 00:29:26.240] So when we say, you know, your net worth is your network, I think that it goes beyond just the financial part.
[00:29:26.480 --> 00:29:31.840] And it really goes into the platforms, the audiences, the stages.
[00:29:31.840 --> 00:29:36.480] You know, those are pieces that these women just give so generously.
[00:29:36.480 --> 00:29:40.480] And I love seeing and being a part of that part of it too.
[00:29:40.480 --> 00:29:41.200] I love it too.
[00:29:41.200 --> 00:29:42.080] I'm super excited.
[00:29:42.080 --> 00:29:44.080] We're going to be in Dallas in the fall.
[00:29:44.080 --> 00:29:47.360] And we always go to, like, we didn't even talk about it, it's just relaxing too.
[00:29:47.360 --> 00:29:48.640] So it's like two days.
[00:29:48.640 --> 00:29:51.120] I might take an extra day to do like a spa day afterwards.
[00:29:51.120 --> 00:29:52.560] We always go to a really bougie hotels.
[00:29:52.560 --> 00:29:54.080] So we're at the Ritz in Dallas.
[00:29:54.080 --> 00:29:57.040] And it's all included in membership.
[00:29:57.040 --> 00:30:00.000] Like the way that our fee structure is, it's so easy.
[00:30:00.440 --> 00:30:07.800] Like it's literally, and I guess we could just share it here because we wanted the model to be so simple.
[00:30:07.800 --> 00:30:10.360] It's $12,000 and it's an annual membership.
[00:30:10.360 --> 00:30:15.640] So you pay $1,000 a month, like at a seven-plus eight-figure business.
[00:30:15.640 --> 00:30:17.800] It's not a huge expense for the business.
[00:30:17.800 --> 00:30:20.680] It's almost like a small marketing expense.
[00:30:20.920 --> 00:30:23.800] But that is inclusive of two retreats.
[00:30:23.800 --> 00:30:35.480] And so you do get this really awesome experiential experience and the retreat and speakers and the most amazing swag and all of it's there.
[00:30:35.480 --> 00:30:42.360] And you do pay for your flights to come into the cities, but we always make it like super easy and accessible.
[00:30:42.360 --> 00:30:46.040] And the room rates are always like super, super discounted.
[00:30:46.040 --> 00:30:49.320] So you pay for your own room and flight.
[00:30:49.480 --> 00:30:52.440] And so many women share rooms now or they'll do their own thing.
[00:30:52.440 --> 00:30:59.160] But it's everything is the model of what we've done goes back into the community.
[00:30:59.160 --> 00:31:04.200] And so it is like our events are multi-six-figure events that we're putting on.
[00:31:04.200 --> 00:31:09.560] We put together three events for the year because y'all, like these, these women are busy.
[00:31:09.560 --> 00:31:12.520] And so you can't always make every retreat.
[00:31:12.520 --> 00:31:21.080] And so we add more dates and more events in like more retreat events in so that you can pick the two that work for you.
[00:31:21.080 --> 00:31:27.720] And so at any given point, you will always have, you know, at least 60 to 70 women to come together with.
[00:31:27.720 --> 00:31:29.720] And so that's really special.
[00:31:29.720 --> 00:31:33.320] And of course, we have just like high-level concierge team.
[00:31:33.320 --> 00:31:34.440] We've got you, right?
[00:31:34.440 --> 00:31:38.040] We've got an incredible team that is poured into this.
[00:31:38.040 --> 00:31:42.840] And our advent team and our ops team, and just a concierge level of support.
[00:31:42.840 --> 00:31:45.000] We get together outside of the retreats, right?
[00:31:45.040 --> 00:31:48.400] So we get together digitally as well.
[00:31:48.400 --> 00:31:52.640] And so, all of us are busy, and we don't have time to like overcommit our calendars.
[00:31:52.640 --> 00:31:54.720] And so, it's stupid simple for us.
[00:31:54.720 --> 00:31:55.760] Like, it's so easy.
[00:31:55.760 --> 00:31:58.800] We're like, here's two dates a month that we get together digitally.
[00:31:58.800 --> 00:32:00.000] We'll bring in an expert.
[00:32:00.000 --> 00:32:00.800] Here's a topic.
[00:32:00.800 --> 00:32:01.760] Come to it if you want to.
[00:32:01.760 --> 00:32:02.960] We think it's pretty cool.
[00:32:02.960 --> 00:32:04.640] And if you can't, you can't.
[00:32:04.640 --> 00:32:10.320] And here's a session that we'll do just to do more member networking and hot seats and just really mastermind.
[00:32:10.320 --> 00:32:13.680] And so, come to what you can is like how it is.
[00:32:13.680 --> 00:32:16.080] And so, we make it super, super, super easy.
[00:32:16.080 --> 00:32:17.120] And I'm really proud of it.
[00:32:17.120 --> 00:32:24.480] Like, it's honestly, I'm really proud of the evolution that CO school has taken and is taking.
[00:32:24.800 --> 00:32:31.280] And I do believe that there isn't anything like this taught by, like, it's, and it's not just like me teaching, right?
[00:32:31.280 --> 00:32:35.760] Like, it's, but there are like business people should be teaching business.
[00:32:35.760 --> 00:32:50.880] And that was also one of my biggest frustrations and going into a lot of the industry events and other spaces that might have, you know, feminine energy and, but they're just designed for certain styles of businesses or coaching businesses or digital businesses.
[00:32:50.880 --> 00:32:55.600] Like, our women are doing all kinds of businesses, right?
[00:32:55.600 --> 00:33:13.280] So, like, every kind of whether it's brick and mortar, e-commerce, product, legal, there's medical centers, there's med spas, there's we have like chains of like franchises, franchisers that are in there, like just every kind of business possible.
[00:33:13.280 --> 00:33:22.640] And business should be taught by real business experts who have sold, who've exited, who can bring, you know, the right network to the table too.
[00:33:22.640 --> 00:33:25.280] And so I'm like really, really proud of like what we've put together.
[00:33:25.280 --> 00:33:28.800] Our vision has almost come to a full reality, Brielle.
[00:33:28.800 --> 00:33:32.760] We have the final, I think it's 15 spots that are left.
[00:33:33.400 --> 00:33:39.240] Brie and I personally vet everyone too because we think that that is, that's why the network is special.
[00:33:39.240 --> 00:33:40.680] Everyone has like the biggest hearts.
[00:33:40.680 --> 00:33:45.160] Like these women are not here to, if you're like one of the things that we have, we've said no.
[00:33:45.720 --> 00:33:55.560] We don't, we don't, like, we don't take on, we're not here to just, if you're just coming to look in just to go get business, like we can tell right away, it's just not the heart of the energy.
[00:33:55.560 --> 00:34:05.320] Like you have to bring, you have to be an expert in what you, what you do so that you can also want to, with your heart, serve all of these women and bring your network to the table.
[00:34:05.320 --> 00:34:09.480] And I'm just really proud of this awesome group that we have.
[00:34:09.480 --> 00:34:11.160] You should be, and you should be super proud.
[00:34:11.160 --> 00:34:14.360] I mean, you've this podcast, CEO school.
[00:34:14.360 --> 00:34:21.400] I mean, you've been doing this for a long time and you've been doing it to support women and you should be very, very, very proud.
[00:34:21.400 --> 00:34:24.360] And I'm proud of you.
[00:34:24.360 --> 00:34:38.040] And I also, you know, one of the things that I always say about MFC when I'm asked about it is it's very high value, very low pressure because everybody is super busy.
[00:34:38.040 --> 00:34:49.560] So there is the opportunity for as much involvement as you want, but it's also very low pressure because we all understand because everybody else is busy as well.
[00:34:49.560 --> 00:34:57.000] So I think that's one of the beautiful things about the format is as involved as you would like to be, you can be.
[00:34:57.320 --> 00:35:16.640] And that is something that I think our members really appreciate and prospective members really appreciate because there are women, and I think it just ebbs and flows with our the cycle you're in at the moment of entrepreneurship and life as to how involved you can be.
[00:35:16.640 --> 00:35:19.600] And MFC is something really special.
[00:35:19.600 --> 00:35:22.240] There are just a few spots left.
[00:35:22.240 --> 00:35:31.600] So I think, you know, MFC is for you if you're looking for a room of other high-level women.
[00:35:31.920 --> 00:35:34.480] I talk a lot about getting in the room.
[00:35:34.480 --> 00:35:36.720] You know, I think that's really important.
[00:35:37.600 --> 00:35:48.960] Getting in the room that is the right room for you, whether you are, you want to speak on that stage one day or you want to be a part of that community or you want to create connections there.
[00:35:49.280 --> 00:35:51.200] This is an excellent room.
[00:35:51.200 --> 00:35:57.840] And it can be lonely when you're in this space, even if you have a big team, even if you have a big company.
[00:35:57.840 --> 00:36:00.320] And it can be somewhat lonely.
[00:36:00.320 --> 00:36:10.800] And so knowing that you have access to other women who probably are more likely, more like you than you could ever imagine, that's a really nice place to be.
[00:36:10.800 --> 00:36:12.640] That's a really good room to be in.
[00:36:12.640 --> 00:36:13.120] It is.
[00:36:13.120 --> 00:36:15.840] I already miss you talking to you and like seeing you from the screen.
[00:36:15.840 --> 00:36:22.800] Like I just, I miss everyone that's been the connection is real and the conversation, right?
[00:36:22.800 --> 00:36:26.800] And so I will say for the podcast listeners, I know we're like now loving honors.
[00:36:26.800 --> 00:36:29.120] This is what happens when we like just talk about MFC.
[00:36:29.120 --> 00:36:30.160] It's like way too much.
[00:36:30.160 --> 00:36:32.960] Like our hearts, it really is authentic.
[00:36:32.960 --> 00:36:36.320] Like the energy is really, it is authentic.
[00:36:36.320 --> 00:36:51.800] I we have no tolerance for like I don't think we've like I think there have been a member that we have not invited back but other than that, they're just like, it's a very like we vet very, very, very, very well.
[00:36:52.040 --> 00:36:54.040] It's a good group of women.
[00:36:54.040 --> 00:37:04.840] And, you know, one of the other speakers that from the event that I thought was really great because she touched on what it's like to be a mom, what it's like to be pulled in all these different directions, is Dr.
[00:37:04.840 --> 00:37:05.800] Nita Bouchan.
[00:37:05.800 --> 00:37:09.560] And I know she's been here on the podcast as well.
[00:37:09.560 --> 00:37:16.440] And I just, every time I'm around her, I feel like I just want to drink up her energy and all of the brilliance that she shares.
[00:37:16.440 --> 00:37:28.600] And she's such an engaging person and she has traveled so many different challenges and opportunities and created so many great things in the world.
[00:37:28.600 --> 00:37:35.000] She was just such a perfect fit to be there and to kick off, you know, and to get everybody up and moving.
[00:37:35.000 --> 00:37:37.160] And just her energy was so brilliant.
[00:37:37.160 --> 00:37:45.160] And there's a big part of MFC that I think is super special too, that is also movement.
[00:37:45.160 --> 00:37:53.880] It acknowledges, you know, we always have something about yoga or stress relief or just like the real life side of being a spirit.
[00:37:53.880 --> 00:37:56.680] I would say there's always a spirit, spirit component.
[00:37:56.680 --> 00:37:59.400] And it's not, I would say it's not super woo.
[00:37:59.400 --> 00:38:00.840] So I don't think there's not at all.
[00:38:01.720 --> 00:38:06.760] But there are like, you know, we'll bring in awesome like experts that, but there's always something grounding.
[00:38:06.760 --> 00:38:09.960] I would say it's more grounding is probably the feeling.
[00:38:09.960 --> 00:38:14.920] Like I always leave really, really grounded and my spirit and my soul gets fed.
[00:38:15.160 --> 00:38:19.320] But it's not, like, it's not super, like, it's not what we're doing all day.
[00:38:19.320 --> 00:38:24.280] We're not like, you know, it's not that retreat that we're like, you know, changing our clothes and going to yoga.
[00:38:24.280 --> 00:38:28.840] But we always like incorporate whether we went on a hike in Arizona, like that was in Tucson.
[00:38:28.840 --> 00:38:31.080] The Ritz in Tucson was just incredible too.
[00:38:31.080 --> 00:38:32.360] That hike was so beautiful.
[00:38:32.360 --> 00:38:37.000] We had like 60 women on a hike and um it's just so fun.
[00:38:37.000 --> 00:38:39.080] Like it really is incredible.
[00:38:39.080 --> 00:39:00.000] I wanted to close up this episode um to share also because the podcast listeners are like okay what's in it for me right so what's in it for you um we want to we wanted to share what this is like and if this is resonating with you and you are at that multi six figure seven eight figure mark Definitely click the link.
[00:39:00.000 --> 00:39:01.520] We've got 15 spots and apply.
[00:39:01.520 --> 00:39:04.720] And for those that are multi-six figure, apply anyway.
[00:39:04.720 --> 00:39:09.280] And I want to, you know, I feel like at that range, there's so much fast growth happening.
[00:39:09.280 --> 00:39:12.960] I feel like sometimes we accelerate that fast growth with the group as well.
[00:39:13.200 --> 00:39:18.560] But definitely, if this is resonating with you and you are a seven-figure founder, come join the room.
[00:39:18.560 --> 00:39:20.000] I'm going to put the link in there.
[00:39:20.000 --> 00:39:21.840] Bri and I will talk to you directly as well.
[00:39:21.840 --> 00:39:23.520] This is your opportunity to apply.
[00:39:23.520 --> 00:39:31.440] And hopefully we get some FaceTime together and we get to learn about your business, whether it fully doesn't pan out or not, but we get a chance to learn about your business as well.
[00:39:31.440 --> 00:39:33.360] And so I encourage you to apply.
[00:39:33.360 --> 00:39:37.520] And for those that are like, I'm not there yet, and we need this.
[00:39:37.840 --> 00:39:40.480] One of our visions is that, so these are the final spots.
[00:39:40.480 --> 00:39:41.600] We're going to be full for Dallas.
[00:39:41.600 --> 00:39:43.360] And then it goes, this is over.
[00:39:43.360 --> 00:39:46.560] So this is going to be our 100 group and that's going to be it.
[00:39:46.560 --> 00:39:53.360] So we're not looking to scale it beyond maybe there might be another chapter that we do in the future, but this will be our chapter.
[00:39:54.480 --> 00:40:02.000] But for those of you that want something like this, we have, there's two things that we're considering and we need your voice.
[00:40:02.000 --> 00:40:03.440] So we need you to screenshot this.
[00:40:03.440 --> 00:40:09.280] I need you to click the form so I know that you really want this because sometimes it's really hard to get that from you.
[00:40:09.280 --> 00:40:11.840] We want to create an emerging chapter.
[00:40:11.840 --> 00:40:23.080] So one of our visions is that for six figure founders or earlier stage founders that want to be have a room like this, but the conversation is geared around your growth.
[00:40:23.080 --> 00:40:29.520] Let us know if this is of interest so that we can create our founding 50 of the emerging chapter.
[00:40:29.520 --> 00:40:32.120] And so that's something that we are considering.
[00:40:32.120 --> 00:40:38.920] As always, I'm always looking to bring us together, even if it's for a conference, right?
[00:40:38.920 --> 00:40:45.240] And so that is something that Bri and I have discussed and I've discussed with you guys on the podcast for years.
[00:40:45.240 --> 00:40:50.600] And I do think that it just needs to happen, but I need y'all to make it happen, you know.
[00:40:50.600 --> 00:40:55.480] So every time like I'm like, I want to do a conference, I want you to let me know if this is something that you want.
[00:40:55.480 --> 00:41:03.960] And I do feel like we can bring that same level of energy and those speakers and get in that room together.
[00:41:04.280 --> 00:41:08.040] And so I'm going to link that for the wait list.
[00:41:08.040 --> 00:41:19.880] And if there are enough of you on that wait list, I would love to invite you to a city like Dallas or Nashville or Orlando, even to my home to host you guys for a conference.
[00:41:19.880 --> 00:41:22.760] So we wanted to share what it feels like to be in the room.
[00:41:22.760 --> 00:41:23.880] We want you to get into the room.
[00:41:23.880 --> 00:41:26.600] You guys have been loyal listeners for the last five years.
[00:41:26.920 --> 00:41:35.400] And hopefully you got a sneak peek of not just what it's like to have this and some of these takeaways of what we're talking about at the seven-figure room.
[00:41:35.400 --> 00:41:39.160] But if you, and you can go back and listen to the episodes of those speakers.
[00:41:39.160 --> 00:41:40.520] So they're giving you the playbooks.
[00:41:40.520 --> 00:41:41.720] They're giving you the strategy.
[00:41:41.720 --> 00:41:42.040] Dr.
[00:41:42.040 --> 00:41:42.920] Nito was on.
[00:41:42.920 --> 00:41:44.280] April Beach was on.
[00:41:44.280 --> 00:41:46.040] Leah Garvin was on.
[00:41:46.040 --> 00:41:51.000] Like every, almost every speaker that we bring to the table, we try to bring them to you.
[00:41:51.000 --> 00:41:52.440] So we want to bring you.
[00:41:52.680 --> 00:41:55.240] Other amazing MFC members as well.
[00:41:55.240 --> 00:41:58.040] Chris, Borden, and Dawn.
[00:41:58.040 --> 00:42:02.520] There are so many wonderful MFC members who have been on the show.
[00:42:02.520 --> 00:42:04.120] So go back and listen to those.
[00:42:04.160 --> 00:42:06.520] It's what Michelle Taylor, Tamara.
[00:42:07.240 --> 00:42:08.600] I mean, there's so many.
[00:42:09.240 --> 00:42:12.280] Julie, Rochuno, like, there's so many that have been on the show.
[00:42:12.280 --> 00:42:19.040] And so you can get kind of a sneak peek of what that room really looks like in the hearts of these really incredible women.
[00:42:14.760 --> 00:42:19.520] Amazing.
[00:42:19.680 --> 00:42:23.760] Thank you, Brie, for coming on and doing this episode with me.
[00:42:23.760 --> 00:42:30.320] I love, I love our community and I love that we get to do it together with all of these women.
[00:42:30.320 --> 00:42:31.600] It's not always easy.
[00:42:31.600 --> 00:42:41.120] We'll also share some BTS of like 100 seven-figure women are so busy getting any, like, like anything done with them.
[00:42:41.120 --> 00:42:43.360] Like, for example, we're like, who's coming to Dallas survey?
[00:42:43.360 --> 00:42:44.320] Like, forget about it.
[00:42:44.320 --> 00:42:45.600] Like, sometimes they're so busy.
[00:42:46.320 --> 00:42:49.200] Brie and I have our own community management.
[00:42:49.200 --> 00:42:52.160] Like, they're so fun and so busy.
[00:42:52.160 --> 00:42:55.760] So it's hard to like wrangle them all together, but we do it and we do a good job.
[00:42:55.760 --> 00:42:56.720] And I couldn't do it without you.
[00:42:56.720 --> 00:43:01.600] And I'm really grateful for you and our friendship and where this community has evolved.
[00:43:01.600 --> 00:43:04.080] And I'm super excited to see you in Dallas.
[00:43:04.240 --> 00:43:07.040] Well, I'll see you before, but see you in Dallas.
[00:43:07.040 --> 00:43:09.440] And hopefully, I'll see the community here.
[00:43:09.920 --> 00:43:11.600] You know, so 15 spots.
[00:43:11.600 --> 00:43:12.720] It's yours for the taking.
[00:43:12.720 --> 00:43:13.600] This is going to be done.
[00:43:13.600 --> 00:43:14.400] I want to see you.
[00:43:14.400 --> 00:43:17.920] I would love to know that you came from the CO School podcast.
[00:43:17.920 --> 00:43:20.800] Like, I want you here in the room.
[00:43:20.800 --> 00:43:22.480] So please come join us.
[00:43:22.480 --> 00:43:23.920] I'll link everything.
[00:43:23.920 --> 00:43:25.840] And I love you so much.
[00:43:25.840 --> 00:43:27.520] And I'll let me know.
[00:43:27.760 --> 00:43:28.640] Let's get in the room.
[00:43:28.640 --> 00:43:30.080] Let me know if you want the conference.
[00:43:30.080 --> 00:43:33.920] And hopefully, you got some really great takeaways from the Millionaire Founders Club for you.
[00:43:33.920 --> 00:43:34.720] Bye, everyone.
[00:43:34.720 --> 00:43:35.680] Bye, Brie.
[00:43:35.680 --> 00:43:36.560] Bye.
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