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[00:00:00.800 --> 00:00:05.920] Emochi Moment from Sadie, who writes, I'm not crying, you're crying.
[00:00:05.920 --> 00:00:13.120] This is what I said during my first appointment with my physician at Mochi, because I didn't have to convince him I needed a GLP-1.
[00:00:13.120 --> 00:00:16.320] He understood, and I felt supported, not judged.
[00:00:16.320 --> 00:00:19.120] I came for the weight loss and stayed for the empathy.
[00:00:19.120 --> 00:00:20.240] Thanks, Sadie.
[00:00:20.240 --> 00:00:22.960] I'm Myra Ameth, founder of Mochi Health.
[00:00:22.960 --> 00:00:26.960] To find your Mochi Moment, visit joinmochi.com.
[00:00:26.960 --> 00:00:30.240] Sadie is a mochi member compensated for her story.
[00:00:30.560 --> 00:00:34.640] Taking on a DIY job around the house is the ultimate summer project.
[00:00:34.640 --> 00:00:42.400] But if your DIY home security system is a beware of dog sign, when your real pet is Princess the Cat, that's safe-ish.
[00:00:42.400 --> 00:00:47.200] To be actually safe, help protect your home with a DIY system from ADT.
[00:00:47.200 --> 00:00:52.080] It's easy to install and gives you virtual assistance from ADT's technical support team.
[00:00:52.080 --> 00:00:55.840] Best of all, you can tell everyone in the neighborhood you set it up yourself.
[00:00:55.840 --> 00:00:58.640] Don't settle for safe-ish this summer.
[00:00:58.640 --> 00:01:00.880] DIY with ADT instead.
[00:01:00.880 --> 00:01:04.320] Visit ADT.com to learn more.
[00:01:13.280 --> 00:01:20.640] Hi, I'm Sonara Madani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:20.640 --> 00:01:22.160] Yes, billion.
[00:01:22.160 --> 00:01:25.520] Now I'm doing it again and building my second unicorn, work.
[00:01:26.240 --> 00:01:33.120] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:01:33.120 --> 00:01:39.280] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:01:39.280 --> 00:01:45.440] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:01:45.440 --> 00:01:46.160] More money.
[00:01:46.160 --> 00:01:49.280] Grab a seat because class is officially in session.
[00:01:49.280 --> 00:01:51.520] Welcome to CEO School.
[00:01:54.080 --> 00:01:54.960] Hi, everyone.
[00:01:54.960 --> 00:01:56.960] Welcome back to the CEO School podcast.
[00:01:56.960 --> 00:02:00.000] It's Sonara here, and we are at the Millionaire Founders Club.
[00:02:00.200 --> 00:02:10.840] I wanted to bring in an incredible mentor for you, Dawn McGruer, who is a Forbes mentor, top 1% mentor to female founders.
[00:02:10.840 --> 00:02:15.080] And I'm so excited to talk about business strategy and scaling with Dawn.
[00:02:15.080 --> 00:02:18.600] Dawn is the host of a podcast, Dawn of a New Era.
[00:02:18.600 --> 00:02:23.240] She is the founder of just an amazing community of her power.
[00:02:23.240 --> 00:02:28.280] She is a badass female CEO who is from the UK.
[00:02:28.280 --> 00:02:34.440] And you're going to enjoy this episode so much because Dawn and I last night have just been chatting all about business scale.
[00:02:34.440 --> 00:02:48.760] So we're here right now, as you know, live from the Millionaire Founders Club, which is our seven-figure retreat that we host like all women in person, all female founders that are seven-figure plus.
[00:02:48.760 --> 00:02:53.720] We get together multiple times a year, and just the conversations that we're having are just next level.
[00:02:53.720 --> 00:03:00.520] Last night, we're sitting around the roundtable, and Dawn is just firing away with so much brilliance and expertise.
[00:03:00.520 --> 00:03:03.400] And I'm like, Dawn, we got to do this on the podcast.
[00:03:03.400 --> 00:03:04.520] And so I'm so excited.
[00:03:04.520 --> 00:03:06.520] You said yes, and we're sitting here right now chatting.
[00:03:06.520 --> 00:03:06.760] Thank you.
[00:03:06.920 --> 00:03:08.440] Dawn, welcome to CEO School.
[00:03:08.440 --> 00:03:09.240] Thank you so much.
[00:03:09.240 --> 00:03:10.280] It's an absolute pleasure.
[00:03:10.280 --> 00:03:12.520] And this is the second retreat I've done.
[00:03:12.520 --> 00:03:15.480] And I cannot tell you the power in the rooms.
[00:03:15.480 --> 00:03:17.480] And I think, you know, it's magical.
[00:03:17.480 --> 00:03:23.880] And it's hard for people watching this to understand the level of the ladies and the expertise that I've met in the last few days.
[00:03:23.880 --> 00:03:24.920] So it's been amazing.
[00:03:24.920 --> 00:03:26.360] You know, I feel so grateful.
[00:03:26.360 --> 00:03:34.920] Every single, every single one that sat in this chair where you are, every single woman that sat in this chair that I brought onto the show has started with the exact same sentiment.
[00:03:34.920 --> 00:03:36.920] And so I just feel so grateful in receiving that.
[00:03:36.920 --> 00:03:40.200] And that truly is because our audience is that.
[00:03:40.440 --> 00:03:46.400] Like literally, even every woman listening on this podcast, they're not just ambitious founders.
[00:03:46.400 --> 00:03:48.320] They are just driven in a different way.
[00:03:48.320 --> 00:03:49.200] They are mothers.
[00:03:49.200 --> 00:03:50.160] They are daughters.
[00:03:44.840 --> 00:03:51.440] They're caretakers.
[00:03:51.760 --> 00:03:54.640] They're creating solutions that are changing the world.
[00:03:54.640 --> 00:03:58.880] Like our women are putting in the work, and I just love them so much.
[00:03:58.880 --> 00:04:00.160] I've been doing this for five years.
[00:04:00.160 --> 00:04:05.360] And I do know, I have literally seen so many communities.
[00:04:05.360 --> 00:04:08.080] I just know our woman is this woman.
[00:04:08.080 --> 00:04:08.800] She's me.
[00:04:09.200 --> 00:04:11.440] And so when you're in the room, and you're me, right?
[00:04:11.440 --> 00:04:12.000] And I'm you.
[00:04:12.000 --> 00:04:14.000] And this is the power of this community.
[00:04:14.000 --> 00:04:16.480] And so who you're talking to is exactly her.
[00:04:16.480 --> 00:04:17.440] So I'm so excited.
[00:04:17.440 --> 00:04:19.120] So this is going to be amazing.
[00:04:19.120 --> 00:04:26.320] So before we kick off, I'd love for you to share a little bit about your background and how you got into being a Forbes mentor.
[00:04:26.320 --> 00:04:36.240] Yeah, I mean, I started my first business at 21 and I was full of, you know, huge ambition and probably a little bit of naivety because it was quite scary.
[00:04:36.240 --> 00:04:41.040] I left a corporate job, I got offices, and I started my agency.
[00:04:41.040 --> 00:04:44.320] So I basically started working with big tech giants.
[00:04:44.320 --> 00:04:47.360] So we're very similar in that respect in the tech journey.
[00:04:47.360 --> 00:04:51.920] So I was doing strategy for Microsoft, tech data, et cetera.
[00:04:51.920 --> 00:04:59.680] And as that grew, I suppose I was a little bit naive in the fact that, you know, once I left corporate, I would get clients and clients.
[00:04:59.680 --> 00:05:01.760] And it was tough, you know, it really was.
[00:05:01.760 --> 00:05:05.760] And I think it was the biggest learning path I had.
[00:05:05.760 --> 00:05:12.720] And the reason I kind of started my business and took such a big risk was I'd actually lost six people in six months.
[00:05:12.720 --> 00:05:19.120] And at sort of 19, 20, you know, that's a huge, huge curveball.
[00:05:19.120 --> 00:05:20.880] And it built a resilience.
[00:05:20.880 --> 00:05:22.800] And you say, lost people.
[00:05:22.800 --> 00:05:26.720] Yeah, I lost family members and friends at a very young age.
[00:05:26.720 --> 00:05:28.400] And, you know, six people in six months.
[00:05:28.560 --> 00:05:30.120] I'd never experienced death.
[00:05:30.120 --> 00:05:33.160] But it gave me a completely different outlook on life.
[00:05:29.680 --> 00:05:36.920] And, you know, to be able to take the risks, I was like, life is short.
[00:05:37.080 --> 00:05:38.760] You know, I'm going to start at 21.
[00:05:38.760 --> 00:05:41.000] And the worst that can happen is it fails.
[00:05:41.000 --> 00:05:43.160] And I have to go back and get another job.
[00:05:43.160 --> 00:05:44.280] And it was tough.
[00:05:44.520 --> 00:05:48.200] The first three years of scaling really wasn't easy.
[00:05:48.200 --> 00:05:55.160] And then I built the first networking group before like Facebook and everything was there.
[00:05:55.160 --> 00:05:57.160] We had like 30,000 people join.
[00:05:57.160 --> 00:05:57.560] Wow.
[00:05:57.560 --> 00:05:58.040] I know.
[00:05:58.040 --> 00:05:59.160] And it was crazy.
[00:05:59.160 --> 00:06:01.240] So we started doing networking events.
[00:06:01.240 --> 00:06:06.760] We ran them in like Ferrari showrooms, Aston Martin, you know, amazing places.
[00:06:06.760 --> 00:06:09.800] We had driving simulators and cocktail bars.
[00:06:09.800 --> 00:06:13.000] But it was just such a different way of networking.
[00:06:13.000 --> 00:06:17.400] And that basically grew into kind of the next level of business.
[00:06:17.400 --> 00:06:22.040] So I always feel like everything has been organic and driven by the people I work with.
[00:06:22.040 --> 00:06:26.600] So then I started my academy and it's basically like a private university.
[00:06:26.600 --> 00:06:29.480] It's accredited by the Charter Institute of Marketing.
[00:06:29.480 --> 00:06:38.200] And I had to actually do my teacher's degree while I was working full-time because you had to be post-grad and a teacher to get the certification.
[00:06:38.200 --> 00:06:40.760] But I'm so glad I did it at that point.
[00:06:40.760 --> 00:06:47.560] So again, we trained just over, well, probably just under 40,000 students now in digital marketing.
[00:06:47.560 --> 00:06:51.000] And then my next business basically came from there.
[00:06:51.000 --> 00:06:53.960] So I started my coaching business in 2017.
[00:06:53.960 --> 00:07:07.640] So 46 now and it's been a huge journey, but I feel like I've just really found my absolute sort of best experience through working with female founders.
[00:07:07.640 --> 00:07:13.480] Because before working in a corporate, there was a lot more politics and things you had to deal with.
[00:07:13.480 --> 00:07:23.840] And what is so magical about working with founders is that there is no limit, like people can just make decisions and be dynamic.
[00:07:23.840 --> 00:07:32.560] And to be able to spend time, you know, joining retreats like yours and running retreats myself and a mastermind, it really is something very special.
[00:07:32.560 --> 00:07:33.120] I love that.
[00:07:33.120 --> 00:07:35.040] I mean, you have such great experience.
[00:07:35.040 --> 00:07:40.320] I want to dive right into, you know, our audience is all female founders, they're scaling.
[00:07:40.320 --> 00:07:42.480] And, you know, the word scale, right?
[00:07:42.480 --> 00:07:44.400] I mean, it's we all want it.
[00:07:44.400 --> 00:07:46.800] We want to get past a certain point.
[00:07:46.800 --> 00:07:49.680] We want to do it, you know, strategically, methodically.
[00:07:50.000 --> 00:07:53.040] We talk about it so much here, and my principles of scale.
[00:07:53.040 --> 00:07:54.960] What are your principles of scale?
[00:07:54.960 --> 00:08:08.320] Yeah, I've always had three core principles because I think you could have the best strategy, but if mindset is not there, you have these silent success barriers that are the curveballs and they're the self-sabotage.
[00:08:08.320 --> 00:08:14.160] So I always say, you know, think like a millionaire, scale like a CEO, and expand like an icon.
[00:08:14.160 --> 00:08:16.400] And I truly believe that.
[00:08:16.400 --> 00:08:23.600] Yeah, those three principles I think are the hub of everything we do because you have to have belief.
[00:08:24.080 --> 00:08:29.120] Think like a millionaire, scale like a CEO, and expand like a colonial.
[00:08:31.040 --> 00:08:34.400] And also with your British accent, like just sounds way better.
[00:08:34.720 --> 00:08:42.160] But I think those are the things because when people talk about scaling, it feels very kind of masculine energy.
[00:08:42.160 --> 00:08:48.240] And for me, scaling is about balancing and understanding kind of what we're striving for.
[00:08:48.240 --> 00:08:51.840] Because often people think about money in scaling, and it's not.
[00:08:51.840 --> 00:08:59.200] It's about enrichment, it's about freedom, it's about experience and leading a life that you know you truly love.
[00:08:59.200 --> 00:09:07.080] And often people's first mindset goes to, I've got to earn the money, I've got to get 100K a month, which is great, and that gives choices.
[00:09:07.400 --> 00:09:15.640] But really, the ultimate goal is to have the freedom and to be able to spend time with friends and family or travel or do whatever you want to do.
[00:09:15.640 --> 00:09:18.360] And I think that has a far deeper meaning.
[00:09:18.360 --> 00:09:19.240] I agree with that.
[00:09:19.240 --> 00:09:21.320] I think mindset's such a huge part of it.
[00:09:21.320 --> 00:09:23.800] And what are the, where do we get stuck?
[00:09:23.800 --> 00:09:28.120] So, talk to me a little bit because I know you're super into neuroscience.
[00:09:28.120 --> 00:09:31.800] So, talk to me about the science behind what's happening to our brains.
[00:09:31.800 --> 00:09:32.840] Why are we stuck?
[00:09:32.840 --> 00:09:36.360] You focus specifically for female audiences, and that's why I was like, you got to come talk to us.
[00:09:36.360 --> 00:09:37.720] Where are we getting stuck?
[00:09:37.720 --> 00:09:41.320] I think a lot of it is to do with our perception.
[00:09:41.320 --> 00:09:50.840] So, when we think about a problem, we can't think our way out of a problem because all we have in our minds is the reference point of what's happened in the past.
[00:09:50.840 --> 00:09:53.480] So, you know, if we sit and think, right, how are we going to make money?
[00:09:53.480 --> 00:09:54.280] How are we going to get leads?
[00:09:54.280 --> 00:09:55.000] How are we going to do this?
[00:09:55.000 --> 00:09:56.600] How are we going to get to the next level?
[00:09:56.600 --> 00:09:57.400] It's impossible.
[00:09:57.400 --> 00:10:03.480] We have to take the problem and take it to a whiteboard or take it to our peers, our colleagues, and mastermind it.
[00:10:03.480 --> 00:10:12.520] And as soon as we take that out, we start getting outside influence and we get other things that haven't happened to us yet as a possibility.
[00:10:12.520 --> 00:10:20.200] So, for me, it's often the pattern that we go to is, oh, well, I can't do this because I don't know how to.
[00:10:20.200 --> 00:10:21.320] I've never done it before.
[00:10:21.880 --> 00:10:32.440] So, if you think about your next level, it's always having kind of the belief to go for it and try new things and think what is the worst thing that's going to happen.
[00:10:32.440 --> 00:10:37.480] So, when we think about the silent success barriers, people try and develop habits.
[00:10:37.480 --> 00:10:44.040] So, they'll think, well, okay, maybe I'm not sleeping best or eating in the right way or exercising.
[00:10:44.040 --> 00:10:46.960] So, they try and put too many changes in place.
[00:10:46.960 --> 00:10:51.920] And what actually happens is that we need to change our environment, not the habit.
[00:10:51.920 --> 00:10:53.200] We can't do that.
[00:10:53.200 --> 00:10:59.120] So, you know, instead of thinking, right, you know, I'm going to lose three stone or I'm going to sleep every night and I'm going to get eight hours.
[00:10:59.120 --> 00:11:00.640] You know, these things are impossible.
[00:11:00.640 --> 00:11:03.120] We have to think about the micro habits.
[00:11:03.120 --> 00:11:06.880] So I use a lot of Japanese wisdom like Kaizen.
[00:11:06.880 --> 00:11:17.760] So looking at micro habits and little small changes, but you know, if we are consistent in our action, they have huge, huge results and it ripple effects into our lives.
[00:11:17.760 --> 00:11:22.720] So I always think about the habits of highly successful people.
[00:11:22.720 --> 00:11:23.920] These are not big things.
[00:11:23.920 --> 00:11:26.160] These are things that people are doing every day.
[00:11:26.480 --> 00:11:30.160] So often the problem seems very big.
[00:11:30.160 --> 00:11:36.800] And people say to me, and over the past few days, the biggest problem that's come out is how do I do the big thing?
[00:11:36.800 --> 00:11:38.400] Like, how do I think bigger?
[00:11:38.400 --> 00:11:40.800] Or how do I go to that next level?
[00:11:40.800 --> 00:11:50.640] And the answer is, is to think about the three things every day that have massive impact and put them into a circle and don't step outside the circle.
[00:11:50.640 --> 00:11:52.880] And every day, go to those three things.
[00:11:52.880 --> 00:11:58.160] And if you are doing something that doesn't serve those goals, have the courage to say no.
[00:11:58.640 --> 00:12:04.960] And I always say, like, I'd rather say no nine times and say yes once to the right thing.
[00:12:04.960 --> 00:12:10.400] And it's tempting in business to do all the things, be all the places, you know, and it's exhausting.
[00:12:10.400 --> 00:12:12.400] And this is where you see burnout.
[00:12:12.400 --> 00:12:14.080] But sometimes, and I agree with that.
[00:12:14.080 --> 00:12:15.920] I mean, I call them like my needle movers.
[00:12:15.920 --> 00:12:19.440] Like every single day, what are the three things that are going to be towards my goals?
[00:12:19.440 --> 00:12:21.920] And even my goals, I can't have more than three large goals.
[00:12:21.920 --> 00:12:24.000] I can't do all the things.
[00:12:24.000 --> 00:12:32.040] And so, but I think sometimes we're also lost in deciding what are the things that are going to move that needle, what is that most important task?
[00:12:32.040 --> 00:12:33.880] How do you even determine that?
[00:12:29.920 --> 00:12:37.160] I think it's about building the foundations and having strong foundations.
[00:12:37.480 --> 00:12:48.600] So, I know when I started my own business, if I found myself feeling unshakable, so having absolute clarity and conviction behind what I was doing, I'd move forward.
[00:12:48.600 --> 00:12:52.360] But when confusion sets in, we go into paralysis.
[00:12:52.360 --> 00:12:56.600] And the problem is there is that sometimes we're seeking vanity goals.
[00:12:56.600 --> 00:13:06.360] And the foundations for me are like, Well, look, if you do the 100K months or whatever the goal is, then that gives you the next level to the next thing.
[00:13:06.360 --> 00:13:11.560] But it can't always be about money, you know, because that doesn't bring joy and happiness.
[00:13:11.560 --> 00:13:22.760] We have to balance health, wealth, and happiness and have goals centered around those three things, and then break the actions down daily so that we always feel like we're moving forward.
[00:13:22.760 --> 00:13:27.080] But it all comes down to confidence, and confidence is belief, you know.
[00:13:27.080 --> 00:13:30.920] And I was very lucky to be brought up in a family where everything was possible.
[00:13:30.920 --> 00:13:36.520] Yeah, and I felt like I could do anything, and there was no glass ceiling, you know, but not everyone has that.
[00:13:37.320 --> 00:13:41.880] And I think sometimes we look at things like imposter syndrome as a problem.
[00:13:41.880 --> 00:13:43.240] I think that's a superpower.
[00:13:43.240 --> 00:13:49.320] And every time I've experienced it, like when I did my second book, I got my publishing contract with Wiley.
[00:13:49.320 --> 00:13:50.680] I was so excited.
[00:13:50.680 --> 00:13:53.560] It was like, you know, the most joyous moment.
[00:13:53.560 --> 00:13:58.760] But when I handed that manuscript in, I was like, shit, what happens if no one reads the book?
[00:13:58.760 --> 00:14:01.800] Or what happens if they don't stock it in a bookstore?
[00:14:01.800 --> 00:14:05.880] And actually, all of those feelings, you know, they're false beliefs.
[00:14:05.880 --> 00:14:12.520] You know, I'm going to reference points in my mind of things that I can't ever think my way out of because I've not experienced it.
[00:14:12.520 --> 00:14:14.760] So, how did you get yourself out of that thinking?
[00:14:15.280 --> 00:14:19.840] I literally started visioning, and it's a process that I use a lot.
[00:14:19.840 --> 00:14:25.920] I stepped into what is the best result from this, and I just started to play out in my mind.
[00:14:25.920 --> 00:14:27.040] Can we go deeper here?
[00:14:27.040 --> 00:14:28.960] Can you lead us into some visualization?
[00:14:29.280 --> 00:14:30.320] Oh my goodness.
[00:14:30.640 --> 00:14:33.840] So, whatever the goal, I'm closing my eyes.
[00:14:33.840 --> 00:14:34.480] I don't know why.
[00:14:34.480 --> 00:14:35.440] I'm just gonna do it.
[00:14:35.440 --> 00:14:37.520] Okay, and you do it too, but not if you're driving.
[00:14:37.520 --> 00:14:38.960] No, absolutely not.
[00:14:38.960 --> 00:14:40.480] But, visioning for everything.
[00:14:40.480 --> 00:14:48.960] So, you know, even if you're going on to a really important call or you're doing a huge pitch, vision it in your mind.
[00:14:48.960 --> 00:14:53.440] And I used to do this for stage speaking because I was absolutely petrified.
[00:14:53.440 --> 00:15:03.360] So, you close your eyes and you get into the moment and you actually start to experience it: the smells, the sounds, the people.
[00:15:03.680 --> 00:15:06.560] And I used to imagine myself walking up onto stage.
[00:15:06.560 --> 00:15:11.280] So, whatever you're doing, you are visioning how that is going to play out.
[00:15:11.280 --> 00:15:18.960] And what we're actually doing is we're creating new neural pathways in our mind to say, This is how it's going to be.
[00:15:18.960 --> 00:15:25.200] And our brain is kind of tricked into it because we're coming out of our subconscious and we're now going into our conscious mind.
[00:15:25.200 --> 00:15:29.120] Like, I always say, say it, claim it, so it is.
[00:15:29.440 --> 00:15:44.240] So, when you are visioning this, you are walking onto that stage, you're walking into the pitch, you're on that call, you're smiling, you're delivering the best pitch or the best presentation, and you're feeling that and the energy in the room.
[00:15:44.240 --> 00:15:50.560] And it's very hard in your body, not to change state because you're feeling the happiness, you're feeling the joy.
[00:15:50.560 --> 00:15:56.640] And then, when you come off that stage, come off that core, whatever it is, you go and celebrate it.
[00:15:56.640 --> 00:16:06.280] And now we've created a new pathway, and the more we do it, the stronger that pathway comes, and the more our mind believes that this is the thing.
[00:15:59.680 --> 00:16:08.440] Oh my god, screw all business tactics.
[00:16:09.160 --> 00:16:11.080] I just thought that felt so good, by the way.
[00:16:11.080 --> 00:16:14.680] I was actually, I'll share with you what I was visualizing.
[00:16:14.680 --> 00:16:16.280] I was visualizing my book deal.
[00:16:16.280 --> 00:16:16.680] Yeah.
[00:16:16.680 --> 00:16:19.960] Because I have a proposal coming up, which I'm finishing up.
[00:16:19.960 --> 00:16:22.520] It's been a labor of love to even just do that.
[00:16:22.520 --> 00:16:27.960] And I change it every time, like every three months that I sit down and do this thing, it's like a brand new book again.
[00:16:28.280 --> 00:16:32.600] And so it's finally getting submitted because it'll probably change again.
[00:16:32.840 --> 00:16:34.440] And I'm really excited for it.
[00:16:34.600 --> 00:16:38.600] And I was visualizing what that book tour is looking like.
[00:16:38.600 --> 00:16:39.160] Yeah.
[00:16:39.160 --> 00:16:39.960] And this is it.
[00:16:39.960 --> 00:16:46.520] And the thing is, is that we can't create success without really truly understanding what that is for us.
[00:16:46.920 --> 00:16:55.400] So when we live the experience and we start to see it, then our brain goes into the conscious mind and says, well, these are the things that we're going to experience.
[00:16:55.400 --> 00:17:01.160] So now that it's conscious, we can go, well, what are the actions that we need to do the thing?
[00:17:01.160 --> 00:17:01.400] So.
[00:17:01.720 --> 00:17:02.920] So it's not just the woo.
[00:17:02.920 --> 00:17:03.240] No.
[00:17:03.240 --> 00:17:03.720] Of course.
[00:17:03.720 --> 00:17:04.680] It's not just the woo.
[00:17:04.680 --> 00:17:06.440] I mean, you have to start with that.
[00:17:06.440 --> 00:17:08.840] And, you know, a lot of people are saying, oh, you know, I'm not spiritual.
[00:17:08.840 --> 00:17:10.280] It's not about being spiritual.
[00:17:10.280 --> 00:17:12.280] It's being connected to your mind.
[00:17:12.280 --> 00:17:15.080] And what we're doing here is we're retraining our brain.
[00:17:15.080 --> 00:17:20.040] We're rewiring because there are curveballs that hit us, you know, all the way through life.
[00:17:20.040 --> 00:17:25.960] Our belief system is always, always going to be judged mostly by ourselves.
[00:17:25.960 --> 00:17:31.240] But what happens is, is we take internal influence so much, we judge ourselves.
[00:17:31.240 --> 00:17:33.560] We think about how others judge us.
[00:17:33.720 --> 00:17:36.040] These are all things that we're doing internally.
[00:17:36.040 --> 00:17:40.360] The truth is that externally, probably people are not even thinking anything.
[00:17:40.680 --> 00:17:53.200] So once we come out of ourselves and we start to speak and think about what we want to do, we start to think differently because when we share, then it's like one of those epiphany moments.
[00:17:53.200 --> 00:17:57.360] You know, the people say often a problem shared is a problem solved.
[00:17:57.360 --> 00:18:00.960] It's logicking it and making sense of things in our mind.
[00:18:00.960 --> 00:18:05.280] And often when our mindset goes to the wrong place, we've internalized too much.
[00:18:05.280 --> 00:18:09.280] So we always have to come out and speak it and claim it.
[00:18:09.280 --> 00:18:10.960] And then so it is.
[00:18:11.280 --> 00:18:12.320] And so it is.
[00:18:12.320 --> 00:18:13.120] And that was that.
[00:18:13.120 --> 00:18:14.240] That was magical.
[00:18:14.240 --> 00:18:15.520] I feel like really good.
[00:18:15.520 --> 00:18:17.920] I feel so calm in your presence.
[00:18:17.920 --> 00:18:19.680] I really am enjoying this.
[00:18:19.680 --> 00:18:22.400] So we're visualizing, we're claiming it.
[00:18:22.400 --> 00:18:24.800] We're putting action towards it.
[00:18:24.800 --> 00:18:30.240] What are the next business like breakthroughs that are then next?
[00:18:30.240 --> 00:18:30.880] Yes, I get it.
[00:18:30.880 --> 00:18:31.840] We're putting action towards it.
[00:18:31.840 --> 00:18:35.600] But where are we, what's like the next phase of that scale?
[00:18:35.600 --> 00:18:40.640] Yeah, I mean, the biggest thing in business is that we have to know that business will change.
[00:18:40.640 --> 00:18:43.360] So it's about being dynamic and being flexible.
[00:18:43.760 --> 00:18:45.120] Because just because we created something...
[00:18:45.200 --> 00:18:46.560] There's so much about that this weekend.
[00:18:46.560 --> 00:18:47.200] Oh, I know.
[00:18:47.200 --> 00:18:48.160] And it's so true.
[00:18:48.160 --> 00:18:51.360] Just because we create something, it doesn't mean it has to stay that way.
[00:18:51.840 --> 00:18:55.680] And we have to have the courage sometimes to break it down and start again.
[00:18:55.680 --> 00:18:57.280] And that is the hardest thing.
[00:18:57.280 --> 00:18:59.200] I know somebody needed to hear that today.
[00:18:59.520 --> 00:19:11.920] It's so hard to walk away from something or something that's not serving you or the process that isn't working anymore because you put so much energy into that product, into that service, into that offer, into the thing.
[00:19:12.240 --> 00:19:17.200] And when you started it, it served a different purpose, but it's just not there anymore.
[00:19:17.600 --> 00:19:22.240] And you're putting all of this energy into trying to make that work.
[00:19:22.240 --> 00:19:32.680] So much energy, 90% of your energy is going there to make something work that is not going to work or that's going to maybe improve slightly versus taking that 90% and 10% of energy into other things.
[00:19:33.000 --> 00:19:52.200] But if you switched it and you take 90% energy into something new or where the market's leading or a new innovative way to do it and shutting the thing down, then that next thing could be that one, like, could be the thing that is going to expand and take your business to that next level.
[00:19:52.200 --> 00:19:55.800] But we're not even thinking about it because we're so focused on holding on.
[00:19:55.800 --> 00:20:01.000] I mean, part of it also is that sometimes when we put a challenge to our mind, we think of it as a negative.
[00:20:01.320 --> 00:20:05.160] So you want to switch the narrative and make the challenge exciting.
[00:20:05.160 --> 00:20:09.720] So you say, well, you know, this product or service is not flying out the door the way it used to.
[00:20:09.720 --> 00:20:11.000] It's not selling in the way it did.
[00:20:11.000 --> 00:20:11.960] It's not scaling.
[00:20:11.960 --> 00:20:13.960] I don't feel the passion or whatever.
[00:20:13.960 --> 00:20:15.320] But this is exciting.
[00:20:15.320 --> 00:20:21.240] So as soon as you start making it into a challenge, like in the next 30 days, I'm going to change the way I feel about it.
[00:20:21.240 --> 00:20:25.320] I'm going to change maybe the delivery style or something like that.
[00:20:25.320 --> 00:20:28.600] We start to go into positive action rather than thinking it as a problem.
[00:20:28.600 --> 00:20:30.920] So again, it's a switch in our brain.
[00:20:30.920 --> 00:20:39.240] And one of the things I always tell people is that you have to be prepared to go out with imperfection and like test it in the market.
[00:20:39.240 --> 00:20:53.160] Because I once, many years ago, probably about 10 years ago, spent 18 months developing a product, went to market, and although it did like maybe 50 grand out there, it was projected to do a million.
[00:20:53.560 --> 00:20:55.480] I was devastated.
[00:20:55.480 --> 00:21:00.600] But instead of kind of going back and thinking, well, this isn't going to work, I just re-switched it.
[00:21:00.600 --> 00:21:05.480] And the biggest thing that I can say to people is that if something isn't flying, it's generally the messaging.
[00:21:05.480 --> 00:21:07.960] And we have to be prepared to take responsibility for it.
[00:21:08.280 --> 00:21:11.240] So, go back, change it, try again.
[00:21:11.240 --> 00:21:14.720] And the second launch I did, we did 1.7 million, you know.
[00:21:14.040 --> 00:21:18.720] And this is the thing that that was like 72 hours later.
[00:21:19.280 --> 00:21:23.760] So, time is exciting because everything can change in 24 hours.
[00:21:23.760 --> 00:21:26.720] And micro shifts and tweaks, you know, sometimes that is it.
[00:21:26.720 --> 00:21:28.080] That's all we need.
[00:21:28.080 --> 00:21:33.680] And messaging and positioning are probably the biggest gaps I see in female founders.
[00:21:33.680 --> 00:21:37.280] And they think it's the product, they think it's the market, they think it's the service.
[00:21:37.280 --> 00:21:45.920] It's not, it's just we're not speaking the language and we're not speaking to the person because we're not selling to an industry, we're selling to a human being.
[00:21:45.920 --> 00:21:51.120] And sometimes it just takes the difference of being prepared to speak with more conviction.
[00:21:51.120 --> 00:21:54.240] You know, no one's going to be your PR until you're in the number one.
[00:21:54.240 --> 00:21:59.680] You have to go out there and really truly believe that this is the best thing.
[00:21:59.680 --> 00:22:03.600] And, you know, stand behind the results and don't feel that it's arrogance.
[00:22:03.600 --> 00:22:07.840] People want to know what you do and how magical it is.
[00:22:07.840 --> 00:22:10.960] So, I think a lot of it is how we present ourselves.
[00:22:10.960 --> 00:22:16.720] And I always say to people, you know, I wouldn't walk into a room and say, I own an agency, an academy.
[00:22:16.720 --> 00:22:20.240] I would go in and tell people what I do, the outcome.
[00:22:20.240 --> 00:22:23.840] And I would stand behind my results totally.
[00:22:23.840 --> 00:22:29.680] You know, I've never worked with a woman in my life who hasn't earned more money than she's ever earned before.
[00:22:29.680 --> 00:22:33.600] You know, and to be able to say that is exciting for me.
[00:22:33.600 --> 00:22:36.800] But also, the person you're working with needs to be excited too.
[00:22:37.520 --> 00:22:42.960] And sometimes I think we hide behind, you know, our product or brand.
[00:22:42.960 --> 00:22:45.280] We need to be out there being our PR.
[00:22:45.280 --> 00:22:47.600] Yeah, I can relate to that.
[00:22:47.600 --> 00:22:50.960] I can also attest to that, that we see that all the time.
[00:22:50.960 --> 00:22:55.920] And I think it's a good reflection for us to all go back and say that that part, that part is true.
[00:22:55.920 --> 00:22:57.440] Like, we're not standing behind.
[00:22:58.000 --> 00:23:01.160] I think that's something as a woman, we're so we're taught to be humble.
[00:23:01.400 --> 00:23:03.640] We're taught to not play bit.
[00:22:59.600 --> 00:23:06.600] We're taught to be small and sit quietly.
[00:23:06.920 --> 00:23:10.280] And there is that level, even though I found my voice.
[00:23:10.280 --> 00:23:10.920] I have a voice.
[00:23:10.920 --> 00:23:13.400] I actually came from a very confident family as well.
[00:23:13.400 --> 00:23:16.280] So I had that similar upbringing where anything is possible.
[00:23:16.520 --> 00:23:18.120] Literally anything is possible.
[00:23:18.120 --> 00:23:21.240] I was the one that was like, oh my God, I don't know if I can do it.
[00:23:21.240 --> 00:23:25.320] Like I had my own limiting beliefs versus my family was like, you should go start a business.
[00:23:25.320 --> 00:23:27.080] You should go start the fintech.
[00:23:27.400 --> 00:23:33.640] And even now, I find myself, even with CO school or whatever, I find myself just not sharing.
[00:23:33.640 --> 00:23:34.040] Yeah.
[00:23:34.280 --> 00:23:35.480] I don't share.
[00:23:35.480 --> 00:23:37.160] And it's so, it is.
[00:23:37.160 --> 00:23:41.160] It's a limiting internal because I'm like, I don't want to be braggadocious about it.
[00:23:41.160 --> 00:23:43.080] Or like, I already have so much success.
[00:23:43.080 --> 00:23:44.120] So much success.
[00:23:44.280 --> 00:23:47.160] Like, I don't want to add another thing to be like, oh, here, look at this thing.
[00:23:47.720 --> 00:23:50.280] But it's not serving why I'm serving it.
[00:23:50.280 --> 00:23:54.920] And if you're there to help people, people want to be inspired and motivated every day.
[00:23:55.240 --> 00:23:56.840] But it's a good reflection for all.
[00:23:56.840 --> 00:23:58.280] And I see that all the time in women.
[00:23:58.280 --> 00:24:00.600] And it's hard for us to brag.
[00:24:00.920 --> 00:24:02.600] And it's easier when someone does it for you.
[00:24:02.600 --> 00:24:07.800] That's why it's like nice when you have a peer because it's like, okay, you tell my story, you tell my message.
[00:24:07.800 --> 00:24:08.840] But it's not the same.
[00:24:08.840 --> 00:24:13.560] If you are not making noise about what you're doing, no one else is making noise for you.
[00:24:13.560 --> 00:24:14.120] So true.
[00:24:14.120 --> 00:24:14.680] So true.
[00:24:14.680 --> 00:24:19.080] I always say that if you don't know what your edge and wow is, no one else will.
[00:24:19.080 --> 00:24:25.400] And there's so many times that I was spoken to people around the tables over this weekend where I was like, I did not know that.
[00:24:25.400 --> 00:24:25.880] Yeah.
[00:24:25.880 --> 00:24:30.120] Like, why are you not shouting from the rooftops and telling people they're like, I don't know.
[00:24:30.120 --> 00:24:36.200] So one of the biggest things I always work with clients on is to get them to understand six edge and wows.
[00:24:36.200 --> 00:24:36.920] Okay, let's talk about that.
[00:24:36.920 --> 00:24:38.360] Let's talk about that framework right here.
[00:24:38.600 --> 00:24:40.160] So an edge and wow is...
[00:24:40.320 --> 00:24:41.400] An edge and wow.
[00:24:41.400 --> 00:24:41.800] Yeah.
[00:24:41.800 --> 00:24:43.400] So like something that's edgy.
[00:24:43.400 --> 00:24:47.760] So like something that is unique to you, like that no one else has.
[00:24:44.440 --> 00:24:50.880] That's the edge, like the USP, the unique selling point.
[00:24:51.200 --> 00:24:53.120] And then the wow is like the statement.
[00:24:53.120 --> 00:24:55.600] So like when I set my academy up, I used to say.
[00:24:55.920 --> 00:24:57.360] We trained 30,000 people.
[00:24:57.360 --> 00:24:58.960] We have a 99% pass rate.
[00:24:58.960 --> 00:25:00.960] People are like, wow, like that's exciting.
[00:25:01.360 --> 00:25:03.120] So you have to know the stats.
[00:25:03.120 --> 00:25:03.840] You have to know the things that you're going to do.
[00:25:04.000 --> 00:25:05.200] So what was the edge there?
[00:25:05.200 --> 00:25:15.520] So the edge would be that we are the only university in the world that is actually, well, has tutors that are practitioners.
[00:25:15.520 --> 00:25:16.800] So that would be very different.
[00:25:16.800 --> 00:25:18.640] So we're all digital marketer influencers.
[00:25:18.640 --> 00:25:21.440] We've all got our own experience and presence in the market.
[00:25:21.440 --> 00:25:23.280] We're not just tutors.
[00:25:23.280 --> 00:25:30.720] So you have to know the stats and you have to be able to edge and wow in every conversation because no one's going to do that for you.
[00:25:30.720 --> 00:25:36.560] And these are the things like when someone like introduces you back and they go, oh, this is Dawn, you know, she's got an academy.
[00:25:36.560 --> 00:25:38.080] It's 99% pass rate.
[00:25:38.080 --> 00:25:39.680] They remember stats.
[00:25:39.680 --> 00:25:42.720] And these are the things like Brielle was talking today about PR.
[00:25:43.200 --> 00:25:45.680] That, you know, what do people think when we leave the room?
[00:25:46.080 --> 00:25:47.840] You need to leave presence.
[00:25:47.840 --> 00:25:56.640] And the presence is that you have to leave something, a little nugget, a little golden nugget that they will remember about you or your business, an edge and wow.
[00:25:56.800 --> 00:25:57.760] An edge and wow.
[00:25:57.760 --> 00:25:58.640] I love that framework.
[00:25:58.640 --> 00:26:00.240] I'm going to go work on my edge and wow.
[00:26:00.320 --> 00:26:01.440] I really love that.
[00:26:01.440 --> 00:26:03.840] That is, this is just so much fun.
[00:26:03.840 --> 00:26:05.680] I'm like loving this so much.
[00:26:06.080 --> 00:26:10.800] I want to talk about, you were talking about neuroscience and just success habits.
[00:26:10.800 --> 00:26:11.360] Yeah.
[00:26:11.680 --> 00:26:14.240] You've mentored so many entrepreneurs.
[00:26:14.240 --> 00:26:16.720] You know, I've mentored so many.
[00:26:16.720 --> 00:26:22.080] I feel like there is that, the habit part of it and those micro habits or those routines.
[00:26:22.080 --> 00:26:25.840] I do feel like successful humans have successful habits.
[00:26:26.160 --> 00:26:32.760] Can you share your habits and then maybe also talk about what are truly the habits that you see other successful leaders have?
[00:26:32.760 --> 00:26:36.760] Yeah, I mean, I fell into the trap of kind of like listening to the 5 a.m.
[00:26:36.840 --> 00:26:39.720] club get up, do the meditation, do the journal.
[00:26:39.720 --> 00:26:41.960] Like, you know, it's just not three hours in the morning.
[00:26:41.960 --> 00:26:42.840] I got kids.
[00:26:42.840 --> 00:26:43.720] I haven't got that time.
[00:26:43.720 --> 00:26:45.720] I just don't have that capacity in my life.
[00:26:45.720 --> 00:26:49.880] And I am not good with any form of consistency of routine.
[00:26:49.880 --> 00:26:55.000] So what I learned about myself was if you said to me, like, every Tuesday, you've got to be on a Zoom call, I'd kill myself.
[00:26:55.560 --> 00:26:56.680] I just would not want to do that.
[00:26:56.680 --> 00:26:58.600] I mean, a bit dramatic, I know.
[00:26:58.600 --> 00:27:03.560] But I can't conform to any like rigidness.
[00:27:03.560 --> 00:27:03.960] Okay.
[00:27:03.960 --> 00:27:05.720] So I had to find my own routine.
[00:27:05.720 --> 00:27:08.920] So my routine doesn't mean that I have to do everything in the same order.
[00:27:08.920 --> 00:27:09.480] Yeah.
[00:27:09.480 --> 00:27:14.920] So I just basically say to myself, right, okay, I have to do these three things every day, and it doesn't matter when.
[00:27:14.920 --> 00:27:20.760] Now, when I start pressure off for so many listening as well, I love that.
[00:27:20.760 --> 00:27:21.400] I love that.
[00:27:21.400 --> 00:27:30.680] I also, like, for example, for journaling, I couldn't do it in the morning, but I knew that if I just got my meditation in before 12, like that was just like, because if I do it later, then I always won't do it.
[00:27:30.680 --> 00:27:36.600] Like anytime before 12, if I can take 10 minutes of mindfulness to get my meditation and my journal in, that's it.
[00:27:36.600 --> 00:27:40.920] Like that little change, I was journaling five times a week versus one.
[00:27:40.920 --> 00:27:41.240] Exactly.
[00:27:41.320 --> 00:27:41.480] Right.
[00:27:41.560 --> 00:27:43.080] Just like trying to get it done before work.
[00:27:43.080 --> 00:27:44.680] But you have to find your way.
[00:27:44.680 --> 00:27:46.920] So like I can't write and journal.
[00:27:46.920 --> 00:27:48.280] It just, I lose interest.
[00:27:48.280 --> 00:27:50.760] And I think I have an attention span of a pigeon.
[00:27:50.760 --> 00:27:54.840] So I literally have to voice note myself.
[00:27:54.840 --> 00:27:55.160] Okay.
[00:27:55.160 --> 00:27:57.720] So I just do my voice journals and then I listen back to them.
[00:27:58.120 --> 00:28:01.000] You listen back to yourself at the end of the week.
[00:28:01.000 --> 00:28:02.440] Because then I can tell my energy.
[00:28:02.440 --> 00:28:05.000] And like, if I've had an idea, I can kind of feel the energy.
[00:28:05.480 --> 00:28:09.800] I've heard of the voice dumping, which that's therapeutic.
[00:28:10.680 --> 00:28:12.760] But you listen back to yourself.
[00:28:12.760 --> 00:28:14.760] Yeah, and I can tell where my energy is at.
[00:28:15.280 --> 00:28:25.360] So having flow in your day, like I love Reformer Pilates in the morning, but if you made me go and do like the gym or something afternoon or evening, it's just not going to happen.
[00:28:25.360 --> 00:28:29.520] So I could tell by the energy in my voice what I was loving and what I was hating.
[00:28:29.520 --> 00:28:34.160] So on a Friday, I listen to my journal and then I do a delegate and declutter.
[00:28:34.160 --> 00:28:34.560] Okay.
[00:28:34.560 --> 00:28:36.480] I lose the things that I don't like.
[00:28:36.480 --> 00:28:37.680] Anything that did not bring me joy.
[00:28:38.000 --> 00:28:38.640] Every single Friday.
[00:28:38.640 --> 00:28:40.720] How long does it take you to listen to yourself back?
[00:28:40.720 --> 00:28:41.920] Oh, I'll put it on two-speed.
[00:28:41.920 --> 00:28:42.560] Two-speed.
[00:28:43.200 --> 00:28:45.200] Maybe like 20-30 minutes.
[00:28:45.200 --> 00:28:46.640] I don't work Friday afternoon.
[00:28:46.640 --> 00:28:52.240] So when I finish, I'll just go maybe meet some friends and as I'm waiting for them, listen to that.
[00:28:52.240 --> 00:28:54.160] And then I do a quick delegate and declutter.
[00:28:54.240 --> 00:28:58.240] My team love it because I send about 100 WhatsApps.
[00:28:58.240 --> 00:29:08.720] But the point is here that if you're doing things that don't light you up, like the weight that's lifted by just empowering someone else to do the thing that you don't love, like get rid of it.
[00:29:08.720 --> 00:29:09.600] Get rid of it.
[00:29:09.600 --> 00:29:11.920] And we disempower ourselves because we were talking about this before.
[00:29:11.920 --> 00:29:13.680] Like we make these to-do lists.
[00:29:13.920 --> 00:29:14.800] I used to do a to-do list.
[00:29:14.880 --> 00:29:16.160] I'm like trying to close my mouth right now.
[00:29:16.160 --> 00:29:17.840] I'm like, oh, I make fuss.
[00:29:17.840 --> 00:29:23.440] But when you have a to-do list, we just closed our list in my mouth is like literally, and I know all of this, but it's like such a good reminder.
[00:29:23.440 --> 00:29:25.440] We all need these reminders.
[00:29:25.440 --> 00:29:27.360] We drain ourselves by like, I've got to do these things.
[00:29:27.840 --> 00:29:28.560] There are problems.
[00:29:28.800 --> 00:29:29.680] Yeah, I never catch up.
[00:29:29.680 --> 00:29:30.560] I'm never doing the things.
[00:29:30.560 --> 00:29:32.080] We'll just find someone else to do it.
[00:29:32.240 --> 00:29:37.520] And like, you know, and find the joy in life again because we just make our lives too busy.
[00:29:37.520 --> 00:29:43.760] And the thing is, is I, you know, if I was doing my own bookkeeping when I first started, I'd probably be in prison for not paying taxes.
[00:29:44.000 --> 00:29:47.520] It just, you know, we have to think about the things that we can't do.
[00:29:47.520 --> 00:29:50.320] And like my superpowers are not admin.
[00:29:50.320 --> 00:29:52.720] And if it was left to me, I probably wouldn't have a t-shirt.
[00:29:52.880 --> 00:29:54.880] My superpowers were not admin.
[00:29:54.880 --> 00:29:55.200] Agreed.
[00:29:55.360 --> 00:29:55.920] Most CU.
[00:29:56.160 --> 00:29:56.640] Absolutely.
[00:29:56.960 --> 00:29:59.040] So, and I know that my attention span is short.
[00:29:59.040 --> 00:30:05.080] So there's certain things that I am really good at, like creativity, being innovative, and like being a leader.
[00:30:05.400 --> 00:30:08.680] But you know, I am not going to be in the weeds doing all the things.
[00:30:08.680 --> 00:30:11.080] And I know that that is not something I'm good at.
[00:30:11.080 --> 00:30:15.160] So I have an amazing team, and that team supports me.
[00:30:15.160 --> 00:30:23.400] So on a Friday, when I do the delegate and declutter, I go into the weekend and I feel light because I'm like, I just moved three things that I hate doing out of my life.
[00:30:23.400 --> 00:30:24.440] And you just declutter it.
[00:30:24.440 --> 00:30:25.720] You're like, somebody else do it.
[00:30:25.720 --> 00:30:26.040] Yeah.
[00:30:26.040 --> 00:30:26.360] Okay.
[00:30:26.360 --> 00:30:29.080] And you have to rip the plaster off and you have to get rid of it that day.
[00:30:29.080 --> 00:30:29.560] That day.
[00:30:29.560 --> 00:30:30.040] That day.
[00:30:30.040 --> 00:30:30.920] I'm going to try this.
[00:30:30.920 --> 00:30:31.960] Oh, honestly.
[00:30:31.960 --> 00:30:33.240] It is the most cathartic.
[00:30:33.640 --> 00:30:34.840] I want to get rid of Zoom.
[00:30:35.320 --> 00:30:36.600] I run a tech company.
[00:30:36.920 --> 00:30:37.400] It's hard.
[00:30:37.400 --> 00:30:38.840] We have a lot of meetings.
[00:30:38.840 --> 00:30:42.200] Yeah, I mean, that might be a tough one.
[00:30:42.200 --> 00:30:42.760] Yeah.
[00:30:42.760 --> 00:30:44.360] But I could declutter them.
[00:30:44.680 --> 00:30:50.600] I could think about which ones I like to send someone else the ones you don't need to.
[00:30:50.600 --> 00:30:51.640] Yes, that's what I'm going to do.
[00:30:51.640 --> 00:30:52.600] I'm going to declutter.
[00:30:53.080 --> 00:30:53.560] And this is.
[00:30:53.720 --> 00:30:54.840] I'm going to try this.
[00:30:54.840 --> 00:30:56.280] Listen to myself.
[00:30:56.920 --> 00:31:03.320] I do the journal dump because I do feel like I got into a habit after my father passed away.
[00:31:03.320 --> 00:31:08.920] That was like a really nice way for me to heal or to have a space to maybe talk to him or kind of share my feelings.
[00:31:08.920 --> 00:31:10.680] And I'd like leave him notes.
[00:31:10.680 --> 00:31:14.200] And that's kind of like how it, like, it really was healing for me.
[00:31:14.200 --> 00:31:16.760] And then it moved into like other areas of my life.
[00:31:16.760 --> 00:31:20.200] And what it allowed me to do for five minutes was just to clear the brain fog.
[00:31:20.200 --> 00:31:20.600] Yeah.
[00:31:20.600 --> 00:31:23.320] And then I could, like, there was some energy somewhere.
[00:31:23.320 --> 00:31:26.760] And then if I was like pissed at my husband or like just whatever, I don't know.
[00:31:26.760 --> 00:31:28.920] I could like just rage or like, I don't know.
[00:31:28.920 --> 00:31:30.040] It was just good.
[00:31:30.040 --> 00:31:32.920] But now, like, but I never went back and read it.
[00:31:32.920 --> 00:31:34.280] It was just a release.
[00:31:34.280 --> 00:31:37.480] It's the biggest thing because you can tell in your voice how you're feeling.
[00:31:37.720 --> 00:31:38.440] Can you walk me through?
[00:31:38.600 --> 00:31:41.160] Like, I'm going to be, I'm just going to peep nosy here for a second.
[00:31:41.240 --> 00:31:44.000] Like, walk me through when you do the voice journal.
[00:31:44.160 --> 00:31:45.360] Like, what and how long do you do it?
[00:31:45.520 --> 00:31:46.560] Different times of the day.
[00:31:46.560 --> 00:31:46.880] You're just.
[00:31:44.840 --> 00:31:51.200] So, again, there's no specificness about it, it just happens when it happens.
[00:31:51.520 --> 00:31:54.800] So, whenever I'm feeling a thing, so it could be an idea or a frustration.
[00:31:54.800 --> 00:31:57.200] So, you're like, week, like this week, and you just write this week.
[00:31:57.520 --> 00:32:00.240] I just document it on my phone, voice memos.
[00:32:00.240 --> 00:32:00.640] Yeah.
[00:32:00.960 --> 00:32:02.480] And then I listen back to them.
[00:32:02.480 --> 00:32:07.120] So, what I thought was a great idea on Monday might be the most ridiculous idea on Wednesday.
[00:32:07.120 --> 00:32:10.720] But, you know, then it comes back to me again, and I'm like thinking the joy on Friday.
[00:32:10.720 --> 00:32:16.400] But I can tell the energy in my voice, like whether I'm excited, I'm tired, I'm frustrated, or where I'm at.
[00:32:16.560 --> 00:32:19.120] Or you're just like, in the moments of the day, you're like, oh, I have this really good idea.
[00:32:19.120 --> 00:32:20.240] I'm going to voice note it.
[00:32:20.240 --> 00:32:21.600] Oh, this really shitty thing happened.
[00:32:21.600 --> 00:32:22.800] I'm going to voice note it.
[00:32:22.800 --> 00:32:24.320] Or like, I'm feeling whatever.
[00:32:24.320 --> 00:32:26.960] Or someone, you know, blank can't fucking do her job.
[00:32:26.960 --> 00:32:27.440] Like, I don't know.
[00:32:27.840 --> 00:32:28.880] You just voice note it there.
[00:32:28.880 --> 00:32:29.360] Yeah.
[00:32:29.360 --> 00:32:30.800] And then you listen to it later.
[00:32:30.800 --> 00:32:36.480] I, I, and it could be all the things: good, bad, exciting, ideas, but you're not like task listing, are you?
[00:32:36.480 --> 00:32:37.520] No, I just give the feeling.
[00:32:37.520 --> 00:32:38.160] So like the manoeuvre.
[00:32:38.320 --> 00:32:39.520] I really, the feeling.
[00:32:39.520 --> 00:32:40.400] Okay, that was important.
[00:32:40.400 --> 00:32:43.040] So it's not like reminder or to-do the thing.
[00:32:43.040 --> 00:32:47.760] It's not a really good idea.
[00:32:47.760 --> 00:32:48.880] Like, think about this on Friday.
[00:32:49.920 --> 00:32:51.040] So it could be anything.
[00:32:51.040 --> 00:32:53.680] That is really, really, really, really, really, really good.
[00:32:53.680 --> 00:32:55.840] Dawn, that is brilliant.
[00:32:55.840 --> 00:33:00.000] I've never, ever, ever, ever, ever heard of anybody doing this.
[00:33:00.240 --> 00:33:04.640] I talked to, we're like 400 frigging episodes in right now.
[00:33:04.640 --> 00:33:08.000] I have never heard of anybody give me this piece of advice.
[00:33:08.000 --> 00:33:09.200] I am mind-blown.
[00:33:09.200 --> 00:33:09.920] You're incredible.
[00:33:09.920 --> 00:33:13.120] I mean, the biggest thing is that I'm going to try this.
[00:33:13.120 --> 00:33:14.000] You're going to love it.
[00:33:14.000 --> 00:33:14.880] I'm going to love it.
[00:33:15.120 --> 00:33:17.280] I think you might have just changed my life.
[00:33:17.280 --> 00:33:19.200] But you're in your lives.
[00:33:19.440 --> 00:33:20.880] You're lightening your load every day.
[00:33:20.880 --> 00:33:21.280] Yes.
[00:33:21.280 --> 00:33:22.480] You're not holding it.
[00:33:22.480 --> 00:33:23.600] Oh, my God.
[00:33:23.920 --> 00:33:24.880] I'm going to do this.
[00:33:24.880 --> 00:33:26.320] Pass the energy to the phone.
[00:33:26.320 --> 00:33:27.520] Pass the energy to the phone.
[00:33:27.520 --> 00:33:28.920] And we always have our phone.
[00:33:28.560 --> 00:33:30.840] You know, I can talk.
[00:33:29.200 --> 00:33:33.240] You know, we can do it.
[00:33:29.600 --> 00:33:34.760] So let's try this, ladies.
[00:33:34.840 --> 00:33:35.880] Who's in for that?
[00:33:35.880 --> 00:33:42.040] If you're in for this, if you're loving Dawn right now as much as I am, screenshot us right now.
[00:33:42.040 --> 00:33:42.840] Screenshot us.
[00:33:42.840 --> 00:33:43.560] Hi.
[00:33:43.880 --> 00:33:53.400] And post us on Insta because you're on Insta and we can find you and we can bother you and we can come to your events and we can get more of all of your information.
[00:33:53.400 --> 00:33:55.960] So definitely screenshot this here.
[00:33:55.960 --> 00:34:01.320] Give this woman the best energy ever because you just changed all of our lives.
[00:34:01.320 --> 00:34:02.680] I really appreciate it.
[00:34:02.680 --> 00:34:04.120] Where can we find you, Dawn?
[00:34:04.120 --> 00:34:06.280] So LinkedIn, Instagram, Facebook.
[00:34:06.280 --> 00:34:07.800] I'm starting TikTok.
[00:34:07.800 --> 00:34:09.080] I won't go there first.
[00:34:09.080 --> 00:34:11.160] Maybe leave that for like three months' time.
[00:34:11.480 --> 00:34:13.240] But Instagram or LinkedIn for sure.
[00:34:13.240 --> 00:34:13.480] Okay.
[00:34:13.480 --> 00:34:14.840] And it's just Dawn McGrewer.
[00:34:14.840 --> 00:34:16.680] Dawn McGrew or DawnMagrewer.com.
[00:34:17.000 --> 00:34:24.920] You can go and find, I've just done a seven-day audio series all about rewiring the brain and your subconscious.
[00:34:25.240 --> 00:34:26.600] I'm going to link it for us here.
[00:34:26.600 --> 00:34:32.760] Go straight to screenshot, give her love, say hi, and then let's listen to the series.
[00:34:32.760 --> 00:34:34.920] Thank you for seven days.
[00:34:34.920 --> 00:34:36.440] We're going to do the thing.
[00:34:36.440 --> 00:34:39.160] I'm having so much fun here at the conference.
[00:34:39.160 --> 00:34:42.440] I just feel so grateful that we get to do some BTS.
[00:34:42.440 --> 00:34:47.160] We got to get back downstairs to do a couple more sessions before we close up the conference.
[00:34:47.160 --> 00:34:51.320] I'll definitely be sharing all of our lessons and key takeaways.
[00:34:51.320 --> 00:34:58.280] So Brielle and I are going to get together and share kind of like big aha moments, things that you guys can also take away, little nuggets like these.
[00:34:58.280 --> 00:34:59.320] I love taking you along.
[00:34:59.320 --> 00:35:04.040] I hope you guys are enjoying all of CO School the last couple of weeks binging this.
[00:35:04.040 --> 00:35:06.920] And I can't wait to see you on another amazing episode.
[00:35:06.920 --> 00:35:07.720] See you next time.
[00:35:07.720 --> 00:35:09.000] Bye, everyone.
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[00:35:34.720 --> 00:35:36.080] It's simple.
[00:35:36.080 --> 00:35:36.720] Really?
[00:35:37.040 --> 00:35:41.600] Visit todois.com and bring a little clarity to your chaos.
[00:35:41.920 --> 00:35:46.320] You just realized your business needed to hire someone yesterday.
[00:35:46.320 --> 00:35:49.200] How can you find amazing candidates fast?
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[00:35:49.920 --> 00:35:51.440] Just use Indeed.
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Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.800 --> 00:00:05.920] Emochi Moment from Sadie, who writes, I'm not crying, you're crying.
[00:00:05.920 --> 00:00:13.120] This is what I said during my first appointment with my physician at Mochi, because I didn't have to convince him I needed a GLP-1.
[00:00:13.120 --> 00:00:16.320] He understood, and I felt supported, not judged.
[00:00:16.320 --> 00:00:19.120] I came for the weight loss and stayed for the empathy.
[00:00:19.120 --> 00:00:20.240] Thanks, Sadie.
[00:00:20.240 --> 00:00:22.960] I'm Myra Ameth, founder of Mochi Health.
[00:00:22.960 --> 00:00:26.960] To find your Mochi Moment, visit joinmochi.com.
[00:00:26.960 --> 00:00:30.240] Sadie is a mochi member compensated for her story.
[00:00:30.560 --> 00:00:34.640] Taking on a DIY job around the house is the ultimate summer project.
[00:00:34.640 --> 00:00:42.400] But if your DIY home security system is a beware of dog sign, when your real pet is Princess the Cat, that's safe-ish.
[00:00:42.400 --> 00:00:47.200] To be actually safe, help protect your home with a DIY system from ADT.
[00:00:47.200 --> 00:00:52.080] It's easy to install and gives you virtual assistance from ADT's technical support team.
[00:00:52.080 --> 00:00:55.840] Best of all, you can tell everyone in the neighborhood you set it up yourself.
[00:00:55.840 --> 00:00:58.640] Don't settle for safe-ish this summer.
[00:00:58.640 --> 00:01:00.880] DIY with ADT instead.
[00:01:00.880 --> 00:01:04.320] Visit ADT.com to learn more.
[00:01:13.280 --> 00:01:20.640] Hi, I'm Sonara Madani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:20.640 --> 00:01:22.160] Yes, billion.
[00:01:22.160 --> 00:01:25.520] Now I'm doing it again and building my second unicorn, work.
[00:01:26.240 --> 00:01:33.120] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:01:33.120 --> 00:01:39.280] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:01:39.280 --> 00:01:45.440] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:01:45.440 --> 00:01:46.160] More money.
[00:01:46.160 --> 00:01:49.280] Grab a seat because class is officially in session.
[00:01:49.280 --> 00:01:51.520] Welcome to CEO School.
[00:01:54.080 --> 00:01:54.960] Hi, everyone.
[00:01:54.960 --> 00:01:56.960] Welcome back to the CEO School podcast.
[00:01:56.960 --> 00:02:00.000] It's Sonara here, and we are at the Millionaire Founders Club.
[00:02:00.200 --> 00:02:10.840] I wanted to bring in an incredible mentor for you, Dawn McGruer, who is a Forbes mentor, top 1% mentor to female founders.
[00:02:10.840 --> 00:02:15.080] And I'm so excited to talk about business strategy and scaling with Dawn.
[00:02:15.080 --> 00:02:18.600] Dawn is the host of a podcast, Dawn of a New Era.
[00:02:18.600 --> 00:02:23.240] She is the founder of just an amazing community of her power.
[00:02:23.240 --> 00:02:28.280] She is a badass female CEO who is from the UK.
[00:02:28.280 --> 00:02:34.440] And you're going to enjoy this episode so much because Dawn and I last night have just been chatting all about business scale.
[00:02:34.440 --> 00:02:48.760] So we're here right now, as you know, live from the Millionaire Founders Club, which is our seven-figure retreat that we host like all women in person, all female founders that are seven-figure plus.
[00:02:48.760 --> 00:02:53.720] We get together multiple times a year, and just the conversations that we're having are just next level.
[00:02:53.720 --> 00:03:00.520] Last night, we're sitting around the roundtable, and Dawn is just firing away with so much brilliance and expertise.
[00:03:00.520 --> 00:03:03.400] And I'm like, Dawn, we got to do this on the podcast.
[00:03:03.400 --> 00:03:04.520] And so I'm so excited.
[00:03:04.520 --> 00:03:06.520] You said yes, and we're sitting here right now chatting.
[00:03:06.520 --> 00:03:06.760] Thank you.
[00:03:06.920 --> 00:03:08.440] Dawn, welcome to CEO School.
[00:03:08.440 --> 00:03:09.240] Thank you so much.
[00:03:09.240 --> 00:03:10.280] It's an absolute pleasure.
[00:03:10.280 --> 00:03:12.520] And this is the second retreat I've done.
[00:03:12.520 --> 00:03:15.480] And I cannot tell you the power in the rooms.
[00:03:15.480 --> 00:03:17.480] And I think, you know, it's magical.
[00:03:17.480 --> 00:03:23.880] And it's hard for people watching this to understand the level of the ladies and the expertise that I've met in the last few days.
[00:03:23.880 --> 00:03:24.920] So it's been amazing.
[00:03:24.920 --> 00:03:26.360] You know, I feel so grateful.
[00:03:26.360 --> 00:03:34.920] Every single, every single one that sat in this chair where you are, every single woman that sat in this chair that I brought onto the show has started with the exact same sentiment.
[00:03:34.920 --> 00:03:36.920] And so I just feel so grateful in receiving that.
[00:03:36.920 --> 00:03:40.200] And that truly is because our audience is that.
[00:03:40.440 --> 00:03:46.400] Like literally, even every woman listening on this podcast, they're not just ambitious founders.
[00:03:46.400 --> 00:03:48.320] They are just driven in a different way.
[00:03:48.320 --> 00:03:49.200] They are mothers.
[00:03:49.200 --> 00:03:50.160] They are daughters.
[00:03:44.840 --> 00:03:51.440] They're caretakers.
[00:03:51.760 --> 00:03:54.640] They're creating solutions that are changing the world.
[00:03:54.640 --> 00:03:58.880] Like our women are putting in the work, and I just love them so much.
[00:03:58.880 --> 00:04:00.160] I've been doing this for five years.
[00:04:00.160 --> 00:04:05.360] And I do know, I have literally seen so many communities.
[00:04:05.360 --> 00:04:08.080] I just know our woman is this woman.
[00:04:08.080 --> 00:04:08.800] She's me.
[00:04:09.200 --> 00:04:11.440] And so when you're in the room, and you're me, right?
[00:04:11.440 --> 00:04:12.000] And I'm you.
[00:04:12.000 --> 00:04:14.000] And this is the power of this community.
[00:04:14.000 --> 00:04:16.480] And so who you're talking to is exactly her.
[00:04:16.480 --> 00:04:17.440] So I'm so excited.
[00:04:17.440 --> 00:04:19.120] So this is going to be amazing.
[00:04:19.120 --> 00:04:26.320] So before we kick off, I'd love for you to share a little bit about your background and how you got into being a Forbes mentor.
[00:04:26.320 --> 00:04:36.240] Yeah, I mean, I started my first business at 21 and I was full of, you know, huge ambition and probably a little bit of naivety because it was quite scary.
[00:04:36.240 --> 00:04:41.040] I left a corporate job, I got offices, and I started my agency.
[00:04:41.040 --> 00:04:44.320] So I basically started working with big tech giants.
[00:04:44.320 --> 00:04:47.360] So we're very similar in that respect in the tech journey.
[00:04:47.360 --> 00:04:51.920] So I was doing strategy for Microsoft, tech data, et cetera.
[00:04:51.920 --> 00:04:59.680] And as that grew, I suppose I was a little bit naive in the fact that, you know, once I left corporate, I would get clients and clients.
[00:04:59.680 --> 00:05:01.760] And it was tough, you know, it really was.
[00:05:01.760 --> 00:05:05.760] And I think it was the biggest learning path I had.
[00:05:05.760 --> 00:05:12.720] And the reason I kind of started my business and took such a big risk was I'd actually lost six people in six months.
[00:05:12.720 --> 00:05:19.120] And at sort of 19, 20, you know, that's a huge, huge curveball.
[00:05:19.120 --> 00:05:20.880] And it built a resilience.
[00:05:20.880 --> 00:05:22.800] And you say, lost people.
[00:05:22.800 --> 00:05:26.720] Yeah, I lost family members and friends at a very young age.
[00:05:26.720 --> 00:05:28.400] And, you know, six people in six months.
[00:05:28.560 --> 00:05:30.120] I'd never experienced death.
[00:05:30.120 --> 00:05:33.160] But it gave me a completely different outlook on life.
[00:05:29.680 --> 00:05:36.920] And, you know, to be able to take the risks, I was like, life is short.
[00:05:37.080 --> 00:05:38.760] You know, I'm going to start at 21.
[00:05:38.760 --> 00:05:41.000] And the worst that can happen is it fails.
[00:05:41.000 --> 00:05:43.160] And I have to go back and get another job.
[00:05:43.160 --> 00:05:44.280] And it was tough.
[00:05:44.520 --> 00:05:48.200] The first three years of scaling really wasn't easy.
[00:05:48.200 --> 00:05:55.160] And then I built the first networking group before like Facebook and everything was there.
[00:05:55.160 --> 00:05:57.160] We had like 30,000 people join.
[00:05:57.160 --> 00:05:57.560] Wow.
[00:05:57.560 --> 00:05:58.040] I know.
[00:05:58.040 --> 00:05:59.160] And it was crazy.
[00:05:59.160 --> 00:06:01.240] So we started doing networking events.
[00:06:01.240 --> 00:06:06.760] We ran them in like Ferrari showrooms, Aston Martin, you know, amazing places.
[00:06:06.760 --> 00:06:09.800] We had driving simulators and cocktail bars.
[00:06:09.800 --> 00:06:13.000] But it was just such a different way of networking.
[00:06:13.000 --> 00:06:17.400] And that basically grew into kind of the next level of business.
[00:06:17.400 --> 00:06:22.040] So I always feel like everything has been organic and driven by the people I work with.
[00:06:22.040 --> 00:06:26.600] So then I started my academy and it's basically like a private university.
[00:06:26.600 --> 00:06:29.480] It's accredited by the Charter Institute of Marketing.
[00:06:29.480 --> 00:06:38.200] And I had to actually do my teacher's degree while I was working full-time because you had to be post-grad and a teacher to get the certification.
[00:06:38.200 --> 00:06:40.760] But I'm so glad I did it at that point.
[00:06:40.760 --> 00:06:47.560] So again, we trained just over, well, probably just under 40,000 students now in digital marketing.
[00:06:47.560 --> 00:06:51.000] And then my next business basically came from there.
[00:06:51.000 --> 00:06:53.960] So I started my coaching business in 2017.
[00:06:53.960 --> 00:07:07.640] So 46 now and it's been a huge journey, but I feel like I've just really found my absolute sort of best experience through working with female founders.
[00:07:07.640 --> 00:07:13.480] Because before working in a corporate, there was a lot more politics and things you had to deal with.
[00:07:13.480 --> 00:07:23.840] And what is so magical about working with founders is that there is no limit, like people can just make decisions and be dynamic.
[00:07:23.840 --> 00:07:32.560] And to be able to spend time, you know, joining retreats like yours and running retreats myself and a mastermind, it really is something very special.
[00:07:32.560 --> 00:07:33.120] I love that.
[00:07:33.120 --> 00:07:35.040] I mean, you have such great experience.
[00:07:35.040 --> 00:07:40.320] I want to dive right into, you know, our audience is all female founders, they're scaling.
[00:07:40.320 --> 00:07:42.480] And, you know, the word scale, right?
[00:07:42.480 --> 00:07:44.400] I mean, it's we all want it.
[00:07:44.400 --> 00:07:46.800] We want to get past a certain point.
[00:07:46.800 --> 00:07:49.680] We want to do it, you know, strategically, methodically.
[00:07:50.000 --> 00:07:53.040] We talk about it so much here, and my principles of scale.
[00:07:53.040 --> 00:07:54.960] What are your principles of scale?
[00:07:54.960 --> 00:08:08.320] Yeah, I've always had three core principles because I think you could have the best strategy, but if mindset is not there, you have these silent success barriers that are the curveballs and they're the self-sabotage.
[00:08:08.320 --> 00:08:14.160] So I always say, you know, think like a millionaire, scale like a CEO, and expand like an icon.
[00:08:14.160 --> 00:08:16.400] And I truly believe that.
[00:08:16.400 --> 00:08:23.600] Yeah, those three principles I think are the hub of everything we do because you have to have belief.
[00:08:24.080 --> 00:08:29.120] Think like a millionaire, scale like a CEO, and expand like a colonial.
[00:08:31.040 --> 00:08:34.400] And also with your British accent, like just sounds way better.
[00:08:34.720 --> 00:08:42.160] But I think those are the things because when people talk about scaling, it feels very kind of masculine energy.
[00:08:42.160 --> 00:08:48.240] And for me, scaling is about balancing and understanding kind of what we're striving for.
[00:08:48.240 --> 00:08:51.840] Because often people think about money in scaling, and it's not.
[00:08:51.840 --> 00:08:59.200] It's about enrichment, it's about freedom, it's about experience and leading a life that you know you truly love.
[00:08:59.200 --> 00:09:07.080] And often people's first mindset goes to, I've got to earn the money, I've got to get 100K a month, which is great, and that gives choices.
[00:09:07.400 --> 00:09:15.640] But really, the ultimate goal is to have the freedom and to be able to spend time with friends and family or travel or do whatever you want to do.
[00:09:15.640 --> 00:09:18.360] And I think that has a far deeper meaning.
[00:09:18.360 --> 00:09:19.240] I agree with that.
[00:09:19.240 --> 00:09:21.320] I think mindset's such a huge part of it.
[00:09:21.320 --> 00:09:23.800] And what are the, where do we get stuck?
[00:09:23.800 --> 00:09:28.120] So, talk to me a little bit because I know you're super into neuroscience.
[00:09:28.120 --> 00:09:31.800] So, talk to me about the science behind what's happening to our brains.
[00:09:31.800 --> 00:09:32.840] Why are we stuck?
[00:09:32.840 --> 00:09:36.360] You focus specifically for female audiences, and that's why I was like, you got to come talk to us.
[00:09:36.360 --> 00:09:37.720] Where are we getting stuck?
[00:09:37.720 --> 00:09:41.320] I think a lot of it is to do with our perception.
[00:09:41.320 --> 00:09:50.840] So, when we think about a problem, we can't think our way out of a problem because all we have in our minds is the reference point of what's happened in the past.
[00:09:50.840 --> 00:09:53.480] So, you know, if we sit and think, right, how are we going to make money?
[00:09:53.480 --> 00:09:54.280] How are we going to get leads?
[00:09:54.280 --> 00:09:55.000] How are we going to do this?
[00:09:55.000 --> 00:09:56.600] How are we going to get to the next level?
[00:09:56.600 --> 00:09:57.400] It's impossible.
[00:09:57.400 --> 00:10:03.480] We have to take the problem and take it to a whiteboard or take it to our peers, our colleagues, and mastermind it.
[00:10:03.480 --> 00:10:12.520] And as soon as we take that out, we start getting outside influence and we get other things that haven't happened to us yet as a possibility.
[00:10:12.520 --> 00:10:20.200] So, for me, it's often the pattern that we go to is, oh, well, I can't do this because I don't know how to.
[00:10:20.200 --> 00:10:21.320] I've never done it before.
[00:10:21.880 --> 00:10:32.440] So, if you think about your next level, it's always having kind of the belief to go for it and try new things and think what is the worst thing that's going to happen.
[00:10:32.440 --> 00:10:37.480] So, when we think about the silent success barriers, people try and develop habits.
[00:10:37.480 --> 00:10:44.040] So, they'll think, well, okay, maybe I'm not sleeping best or eating in the right way or exercising.
[00:10:44.040 --> 00:10:46.960] So, they try and put too many changes in place.
[00:10:46.960 --> 00:10:51.920] And what actually happens is that we need to change our environment, not the habit.
[00:10:51.920 --> 00:10:53.200] We can't do that.
[00:10:53.200 --> 00:10:59.120] So, you know, instead of thinking, right, you know, I'm going to lose three stone or I'm going to sleep every night and I'm going to get eight hours.
[00:10:59.120 --> 00:11:00.640] You know, these things are impossible.
[00:11:00.640 --> 00:11:03.120] We have to think about the micro habits.
[00:11:03.120 --> 00:11:06.880] So I use a lot of Japanese wisdom like Kaizen.
[00:11:06.880 --> 00:11:17.760] So looking at micro habits and little small changes, but you know, if we are consistent in our action, they have huge, huge results and it ripple effects into our lives.
[00:11:17.760 --> 00:11:22.720] So I always think about the habits of highly successful people.
[00:11:22.720 --> 00:11:23.920] These are not big things.
[00:11:23.920 --> 00:11:26.160] These are things that people are doing every day.
[00:11:26.480 --> 00:11:30.160] So often the problem seems very big.
[00:11:30.160 --> 00:11:36.800] And people say to me, and over the past few days, the biggest problem that's come out is how do I do the big thing?
[00:11:36.800 --> 00:11:38.400] Like, how do I think bigger?
[00:11:38.400 --> 00:11:40.800] Or how do I go to that next level?
[00:11:40.800 --> 00:11:50.640] And the answer is, is to think about the three things every day that have massive impact and put them into a circle and don't step outside the circle.
[00:11:50.640 --> 00:11:52.880] And every day, go to those three things.
[00:11:52.880 --> 00:11:58.160] And if you are doing something that doesn't serve those goals, have the courage to say no.
[00:11:58.640 --> 00:12:04.960] And I always say, like, I'd rather say no nine times and say yes once to the right thing.
[00:12:04.960 --> 00:12:10.400] And it's tempting in business to do all the things, be all the places, you know, and it's exhausting.
[00:12:10.400 --> 00:12:12.400] And this is where you see burnout.
[00:12:12.400 --> 00:12:14.080] But sometimes, and I agree with that.
[00:12:14.080 --> 00:12:15.920] I mean, I call them like my needle movers.
[00:12:15.920 --> 00:12:19.440] Like every single day, what are the three things that are going to be towards my goals?
[00:12:19.440 --> 00:12:21.920] And even my goals, I can't have more than three large goals.
[00:12:21.920 --> 00:12:24.000] I can't do all the things.
[00:12:24.000 --> 00:12:32.040] And so, but I think sometimes we're also lost in deciding what are the things that are going to move that needle, what is that most important task?
[00:12:32.040 --> 00:12:33.880] How do you even determine that?
[00:12:29.920 --> 00:12:37.160] I think it's about building the foundations and having strong foundations.
[00:12:37.480 --> 00:12:48.600] So, I know when I started my own business, if I found myself feeling unshakable, so having absolute clarity and conviction behind what I was doing, I'd move forward.
[00:12:48.600 --> 00:12:52.360] But when confusion sets in, we go into paralysis.
[00:12:52.360 --> 00:12:56.600] And the problem is there is that sometimes we're seeking vanity goals.
[00:12:56.600 --> 00:13:06.360] And the foundations for me are like, Well, look, if you do the 100K months or whatever the goal is, then that gives you the next level to the next thing.
[00:13:06.360 --> 00:13:11.560] But it can't always be about money, you know, because that doesn't bring joy and happiness.
[00:13:11.560 --> 00:13:22.760] We have to balance health, wealth, and happiness and have goals centered around those three things, and then break the actions down daily so that we always feel like we're moving forward.
[00:13:22.760 --> 00:13:27.080] But it all comes down to confidence, and confidence is belief, you know.
[00:13:27.080 --> 00:13:30.920] And I was very lucky to be brought up in a family where everything was possible.
[00:13:30.920 --> 00:13:36.520] Yeah, and I felt like I could do anything, and there was no glass ceiling, you know, but not everyone has that.
[00:13:37.320 --> 00:13:41.880] And I think sometimes we look at things like imposter syndrome as a problem.
[00:13:41.880 --> 00:13:43.240] I think that's a superpower.
[00:13:43.240 --> 00:13:49.320] And every time I've experienced it, like when I did my second book, I got my publishing contract with Wiley.
[00:13:49.320 --> 00:13:50.680] I was so excited.
[00:13:50.680 --> 00:13:53.560] It was like, you know, the most joyous moment.
[00:13:53.560 --> 00:13:58.760] But when I handed that manuscript in, I was like, shit, what happens if no one reads the book?
[00:13:58.760 --> 00:14:01.800] Or what happens if they don't stock it in a bookstore?
[00:14:01.800 --> 00:14:05.880] And actually, all of those feelings, you know, they're false beliefs.
[00:14:05.880 --> 00:14:12.520] You know, I'm going to reference points in my mind of things that I can't ever think my way out of because I've not experienced it.
[00:14:12.520 --> 00:14:14.760] So, how did you get yourself out of that thinking?
[00:14:15.280 --> 00:14:19.840] I literally started visioning, and it's a process that I use a lot.
[00:14:19.840 --> 00:14:25.920] I stepped into what is the best result from this, and I just started to play out in my mind.
[00:14:25.920 --> 00:14:27.040] Can we go deeper here?
[00:14:27.040 --> 00:14:28.960] Can you lead us into some visualization?
[00:14:29.280 --> 00:14:30.320] Oh my goodness.
[00:14:30.640 --> 00:14:33.840] So, whatever the goal, I'm closing my eyes.
[00:14:33.840 --> 00:14:34.480] I don't know why.
[00:14:34.480 --> 00:14:35.440] I'm just gonna do it.
[00:14:35.440 --> 00:14:37.520] Okay, and you do it too, but not if you're driving.
[00:14:37.520 --> 00:14:38.960] No, absolutely not.
[00:14:38.960 --> 00:14:40.480] But, visioning for everything.
[00:14:40.480 --> 00:14:48.960] So, you know, even if you're going on to a really important call or you're doing a huge pitch, vision it in your mind.
[00:14:48.960 --> 00:14:53.440] And I used to do this for stage speaking because I was absolutely petrified.
[00:14:53.440 --> 00:15:03.360] So, you close your eyes and you get into the moment and you actually start to experience it: the smells, the sounds, the people.
[00:15:03.680 --> 00:15:06.560] And I used to imagine myself walking up onto stage.
[00:15:06.560 --> 00:15:11.280] So, whatever you're doing, you are visioning how that is going to play out.
[00:15:11.280 --> 00:15:18.960] And what we're actually doing is we're creating new neural pathways in our mind to say, This is how it's going to be.
[00:15:18.960 --> 00:15:25.200] And our brain is kind of tricked into it because we're coming out of our subconscious and we're now going into our conscious mind.
[00:15:25.200 --> 00:15:29.120] Like, I always say, say it, claim it, so it is.
[00:15:29.440 --> 00:15:44.240] So, when you are visioning this, you are walking onto that stage, you're walking into the pitch, you're on that call, you're smiling, you're delivering the best pitch or the best presentation, and you're feeling that and the energy in the room.
[00:15:44.240 --> 00:15:50.560] And it's very hard in your body, not to change state because you're feeling the happiness, you're feeling the joy.
[00:15:50.560 --> 00:15:56.640] And then, when you come off that stage, come off that core, whatever it is, you go and celebrate it.
[00:15:56.640 --> 00:16:06.280] And now we've created a new pathway, and the more we do it, the stronger that pathway comes, and the more our mind believes that this is the thing.
[00:15:59.680 --> 00:16:08.440] Oh my god, screw all business tactics.
[00:16:09.160 --> 00:16:11.080] I just thought that felt so good, by the way.
[00:16:11.080 --> 00:16:14.680] I was actually, I'll share with you what I was visualizing.
[00:16:14.680 --> 00:16:16.280] I was visualizing my book deal.
[00:16:16.280 --> 00:16:16.680] Yeah.
[00:16:16.680 --> 00:16:19.960] Because I have a proposal coming up, which I'm finishing up.
[00:16:19.960 --> 00:16:22.520] It's been a labor of love to even just do that.
[00:16:22.520 --> 00:16:27.960] And I change it every time, like every three months that I sit down and do this thing, it's like a brand new book again.
[00:16:28.280 --> 00:16:32.600] And so it's finally getting submitted because it'll probably change again.
[00:16:32.840 --> 00:16:34.440] And I'm really excited for it.
[00:16:34.600 --> 00:16:38.600] And I was visualizing what that book tour is looking like.
[00:16:38.600 --> 00:16:39.160] Yeah.
[00:16:39.160 --> 00:16:39.960] And this is it.
[00:16:39.960 --> 00:16:46.520] And the thing is, is that we can't create success without really truly understanding what that is for us.
[00:16:46.920 --> 00:16:55.400] So when we live the experience and we start to see it, then our brain goes into the conscious mind and says, well, these are the things that we're going to experience.
[00:16:55.400 --> 00:17:01.160] So now that it's conscious, we can go, well, what are the actions that we need to do the thing?
[00:17:01.160 --> 00:17:01.400] So.
[00:17:01.720 --> 00:17:02.920] So it's not just the woo.
[00:17:02.920 --> 00:17:03.240] No.
[00:17:03.240 --> 00:17:03.720] Of course.
[00:17:03.720 --> 00:17:04.680] It's not just the woo.
[00:17:04.680 --> 00:17:06.440] I mean, you have to start with that.
[00:17:06.440 --> 00:17:08.840] And, you know, a lot of people are saying, oh, you know, I'm not spiritual.
[00:17:08.840 --> 00:17:10.280] It's not about being spiritual.
[00:17:10.280 --> 00:17:12.280] It's being connected to your mind.
[00:17:12.280 --> 00:17:15.080] And what we're doing here is we're retraining our brain.
[00:17:15.080 --> 00:17:20.040] We're rewiring because there are curveballs that hit us, you know, all the way through life.
[00:17:20.040 --> 00:17:25.960] Our belief system is always, always going to be judged mostly by ourselves.
[00:17:25.960 --> 00:17:31.240] But what happens is, is we take internal influence so much, we judge ourselves.
[00:17:31.240 --> 00:17:33.560] We think about how others judge us.
[00:17:33.720 --> 00:17:36.040] These are all things that we're doing internally.
[00:17:36.040 --> 00:17:40.360] The truth is that externally, probably people are not even thinking anything.
[00:17:40.680 --> 00:17:53.200] So once we come out of ourselves and we start to speak and think about what we want to do, we start to think differently because when we share, then it's like one of those epiphany moments.
[00:17:53.200 --> 00:17:57.360] You know, the people say often a problem shared is a problem solved.
[00:17:57.360 --> 00:18:00.960] It's logicking it and making sense of things in our mind.
[00:18:00.960 --> 00:18:05.280] And often when our mindset goes to the wrong place, we've internalized too much.
[00:18:05.280 --> 00:18:09.280] So we always have to come out and speak it and claim it.
[00:18:09.280 --> 00:18:10.960] And then so it is.
[00:18:11.280 --> 00:18:12.320] And so it is.
[00:18:12.320 --> 00:18:13.120] And that was that.
[00:18:13.120 --> 00:18:14.240] That was magical.
[00:18:14.240 --> 00:18:15.520] I feel like really good.
[00:18:15.520 --> 00:18:17.920] I feel so calm in your presence.
[00:18:17.920 --> 00:18:19.680] I really am enjoying this.
[00:18:19.680 --> 00:18:22.400] So we're visualizing, we're claiming it.
[00:18:22.400 --> 00:18:24.800] We're putting action towards it.
[00:18:24.800 --> 00:18:30.240] What are the next business like breakthroughs that are then next?
[00:18:30.240 --> 00:18:30.880] Yes, I get it.
[00:18:30.880 --> 00:18:31.840] We're putting action towards it.
[00:18:31.840 --> 00:18:35.600] But where are we, what's like the next phase of that scale?
[00:18:35.600 --> 00:18:40.640] Yeah, I mean, the biggest thing in business is that we have to know that business will change.
[00:18:40.640 --> 00:18:43.360] So it's about being dynamic and being flexible.
[00:18:43.760 --> 00:18:45.120] Because just because we created something...
[00:18:45.200 --> 00:18:46.560] There's so much about that this weekend.
[00:18:46.560 --> 00:18:47.200] Oh, I know.
[00:18:47.200 --> 00:18:48.160] And it's so true.
[00:18:48.160 --> 00:18:51.360] Just because we create something, it doesn't mean it has to stay that way.
[00:18:51.840 --> 00:18:55.680] And we have to have the courage sometimes to break it down and start again.
[00:18:55.680 --> 00:18:57.280] And that is the hardest thing.
[00:18:57.280 --> 00:18:59.200] I know somebody needed to hear that today.
[00:18:59.520 --> 00:19:11.920] It's so hard to walk away from something or something that's not serving you or the process that isn't working anymore because you put so much energy into that product, into that service, into that offer, into the thing.
[00:19:12.240 --> 00:19:17.200] And when you started it, it served a different purpose, but it's just not there anymore.
[00:19:17.600 --> 00:19:22.240] And you're putting all of this energy into trying to make that work.
[00:19:22.240 --> 00:19:32.680] So much energy, 90% of your energy is going there to make something work that is not going to work or that's going to maybe improve slightly versus taking that 90% and 10% of energy into other things.
[00:19:33.000 --> 00:19:52.200] But if you switched it and you take 90% energy into something new or where the market's leading or a new innovative way to do it and shutting the thing down, then that next thing could be that one, like, could be the thing that is going to expand and take your business to that next level.
[00:19:52.200 --> 00:19:55.800] But we're not even thinking about it because we're so focused on holding on.
[00:19:55.800 --> 00:20:01.000] I mean, part of it also is that sometimes when we put a challenge to our mind, we think of it as a negative.
[00:20:01.320 --> 00:20:05.160] So you want to switch the narrative and make the challenge exciting.
[00:20:05.160 --> 00:20:09.720] So you say, well, you know, this product or service is not flying out the door the way it used to.
[00:20:09.720 --> 00:20:11.000] It's not selling in the way it did.
[00:20:11.000 --> 00:20:11.960] It's not scaling.
[00:20:11.960 --> 00:20:13.960] I don't feel the passion or whatever.
[00:20:13.960 --> 00:20:15.320] But this is exciting.
[00:20:15.320 --> 00:20:21.240] So as soon as you start making it into a challenge, like in the next 30 days, I'm going to change the way I feel about it.
[00:20:21.240 --> 00:20:25.320] I'm going to change maybe the delivery style or something like that.
[00:20:25.320 --> 00:20:28.600] We start to go into positive action rather than thinking it as a problem.
[00:20:28.600 --> 00:20:30.920] So again, it's a switch in our brain.
[00:20:30.920 --> 00:20:39.240] And one of the things I always tell people is that you have to be prepared to go out with imperfection and like test it in the market.
[00:20:39.240 --> 00:20:53.160] Because I once, many years ago, probably about 10 years ago, spent 18 months developing a product, went to market, and although it did like maybe 50 grand out there, it was projected to do a million.
[00:20:53.560 --> 00:20:55.480] I was devastated.
[00:20:55.480 --> 00:21:00.600] But instead of kind of going back and thinking, well, this isn't going to work, I just re-switched it.
[00:21:00.600 --> 00:21:05.480] And the biggest thing that I can say to people is that if something isn't flying, it's generally the messaging.
[00:21:05.480 --> 00:21:07.960] And we have to be prepared to take responsibility for it.
[00:21:08.280 --> 00:21:11.240] So, go back, change it, try again.
[00:21:11.240 --> 00:21:14.720] And the second launch I did, we did 1.7 million, you know.
[00:21:14.040 --> 00:21:18.720] And this is the thing that that was like 72 hours later.
[00:21:19.280 --> 00:21:23.760] So, time is exciting because everything can change in 24 hours.
[00:21:23.760 --> 00:21:26.720] And micro shifts and tweaks, you know, sometimes that is it.
[00:21:26.720 --> 00:21:28.080] That's all we need.
[00:21:28.080 --> 00:21:33.680] And messaging and positioning are probably the biggest gaps I see in female founders.
[00:21:33.680 --> 00:21:37.280] And they think it's the product, they think it's the market, they think it's the service.
[00:21:37.280 --> 00:21:45.920] It's not, it's just we're not speaking the language and we're not speaking to the person because we're not selling to an industry, we're selling to a human being.
[00:21:45.920 --> 00:21:51.120] And sometimes it just takes the difference of being prepared to speak with more conviction.
[00:21:51.120 --> 00:21:54.240] You know, no one's going to be your PR until you're in the number one.
[00:21:54.240 --> 00:21:59.680] You have to go out there and really truly believe that this is the best thing.
[00:21:59.680 --> 00:22:03.600] And, you know, stand behind the results and don't feel that it's arrogance.
[00:22:03.600 --> 00:22:07.840] People want to know what you do and how magical it is.
[00:22:07.840 --> 00:22:10.960] So, I think a lot of it is how we present ourselves.
[00:22:10.960 --> 00:22:16.720] And I always say to people, you know, I wouldn't walk into a room and say, I own an agency, an academy.
[00:22:16.720 --> 00:22:20.240] I would go in and tell people what I do, the outcome.
[00:22:20.240 --> 00:22:23.840] And I would stand behind my results totally.
[00:22:23.840 --> 00:22:29.680] You know, I've never worked with a woman in my life who hasn't earned more money than she's ever earned before.
[00:22:29.680 --> 00:22:33.600] You know, and to be able to say that is exciting for me.
[00:22:33.600 --> 00:22:36.800] But also, the person you're working with needs to be excited too.
[00:22:37.520 --> 00:22:42.960] And sometimes I think we hide behind, you know, our product or brand.
[00:22:42.960 --> 00:22:45.280] We need to be out there being our PR.
[00:22:45.280 --> 00:22:47.600] Yeah, I can relate to that.
[00:22:47.600 --> 00:22:50.960] I can also attest to that, that we see that all the time.
[00:22:50.960 --> 00:22:55.920] And I think it's a good reflection for us to all go back and say that that part, that part is true.
[00:22:55.920 --> 00:22:57.440] Like, we're not standing behind.
[00:22:58.000 --> 00:23:01.160] I think that's something as a woman, we're so we're taught to be humble.
[00:23:01.400 --> 00:23:03.640] We're taught to not play bit.
[00:22:59.600 --> 00:23:06.600] We're taught to be small and sit quietly.
[00:23:06.920 --> 00:23:10.280] And there is that level, even though I found my voice.
[00:23:10.280 --> 00:23:10.920] I have a voice.
[00:23:10.920 --> 00:23:13.400] I actually came from a very confident family as well.
[00:23:13.400 --> 00:23:16.280] So I had that similar upbringing where anything is possible.
[00:23:16.520 --> 00:23:18.120] Literally anything is possible.
[00:23:18.120 --> 00:23:21.240] I was the one that was like, oh my God, I don't know if I can do it.
[00:23:21.240 --> 00:23:25.320] Like I had my own limiting beliefs versus my family was like, you should go start a business.
[00:23:25.320 --> 00:23:27.080] You should go start the fintech.
[00:23:27.400 --> 00:23:33.640] And even now, I find myself, even with CO school or whatever, I find myself just not sharing.
[00:23:33.640 --> 00:23:34.040] Yeah.
[00:23:34.280 --> 00:23:35.480] I don't share.
[00:23:35.480 --> 00:23:37.160] And it's so, it is.
[00:23:37.160 --> 00:23:41.160] It's a limiting internal because I'm like, I don't want to be braggadocious about it.
[00:23:41.160 --> 00:23:43.080] Or like, I already have so much success.
[00:23:43.080 --> 00:23:44.120] So much success.
[00:23:44.280 --> 00:23:47.160] Like, I don't want to add another thing to be like, oh, here, look at this thing.
[00:23:47.720 --> 00:23:50.280] But it's not serving why I'm serving it.
[00:23:50.280 --> 00:23:54.920] And if you're there to help people, people want to be inspired and motivated every day.
[00:23:55.240 --> 00:23:56.840] But it's a good reflection for all.
[00:23:56.840 --> 00:23:58.280] And I see that all the time in women.
[00:23:58.280 --> 00:24:00.600] And it's hard for us to brag.
[00:24:00.920 --> 00:24:02.600] And it's easier when someone does it for you.
[00:24:02.600 --> 00:24:07.800] That's why it's like nice when you have a peer because it's like, okay, you tell my story, you tell my message.
[00:24:07.800 --> 00:24:08.840] But it's not the same.
[00:24:08.840 --> 00:24:13.560] If you are not making noise about what you're doing, no one else is making noise for you.
[00:24:13.560 --> 00:24:14.120] So true.
[00:24:14.120 --> 00:24:14.680] So true.
[00:24:14.680 --> 00:24:19.080] I always say that if you don't know what your edge and wow is, no one else will.
[00:24:19.080 --> 00:24:25.400] And there's so many times that I was spoken to people around the tables over this weekend where I was like, I did not know that.
[00:24:25.400 --> 00:24:25.880] Yeah.
[00:24:25.880 --> 00:24:30.120] Like, why are you not shouting from the rooftops and telling people they're like, I don't know.
[00:24:30.120 --> 00:24:36.200] So one of the biggest things I always work with clients on is to get them to understand six edge and wows.
[00:24:36.200 --> 00:24:36.920] Okay, let's talk about that.
[00:24:36.920 --> 00:24:38.360] Let's talk about that framework right here.
[00:24:38.600 --> 00:24:40.160] So an edge and wow is...
[00:24:40.320 --> 00:24:41.400] An edge and wow.
[00:24:41.400 --> 00:24:41.800] Yeah.
[00:24:41.800 --> 00:24:43.400] So like something that's edgy.
[00:24:43.400 --> 00:24:47.760] So like something that is unique to you, like that no one else has.
[00:24:44.440 --> 00:24:50.880] That's the edge, like the USP, the unique selling point.
[00:24:51.200 --> 00:24:53.120] And then the wow is like the statement.
[00:24:53.120 --> 00:24:55.600] So like when I set my academy up, I used to say.
[00:24:55.920 --> 00:24:57.360] We trained 30,000 people.
[00:24:57.360 --> 00:24:58.960] We have a 99% pass rate.
[00:24:58.960 --> 00:25:00.960] People are like, wow, like that's exciting.
[00:25:01.360 --> 00:25:03.120] So you have to know the stats.
[00:25:03.120 --> 00:25:03.840] You have to know the things that you're going to do.
[00:25:04.000 --> 00:25:05.200] So what was the edge there?
[00:25:05.200 --> 00:25:15.520] So the edge would be that we are the only university in the world that is actually, well, has tutors that are practitioners.
[00:25:15.520 --> 00:25:16.800] So that would be very different.
[00:25:16.800 --> 00:25:18.640] So we're all digital marketer influencers.
[00:25:18.640 --> 00:25:21.440] We've all got our own experience and presence in the market.
[00:25:21.440 --> 00:25:23.280] We're not just tutors.
[00:25:23.280 --> 00:25:30.720] So you have to know the stats and you have to be able to edge and wow in every conversation because no one's going to do that for you.
[00:25:30.720 --> 00:25:36.560] And these are the things like when someone like introduces you back and they go, oh, this is Dawn, you know, she's got an academy.
[00:25:36.560 --> 00:25:38.080] It's 99% pass rate.
[00:25:38.080 --> 00:25:39.680] They remember stats.
[00:25:39.680 --> 00:25:42.720] And these are the things like Brielle was talking today about PR.
[00:25:43.200 --> 00:25:45.680] That, you know, what do people think when we leave the room?
[00:25:46.080 --> 00:25:47.840] You need to leave presence.
[00:25:47.840 --> 00:25:56.640] And the presence is that you have to leave something, a little nugget, a little golden nugget that they will remember about you or your business, an edge and wow.
[00:25:56.800 --> 00:25:57.760] An edge and wow.
[00:25:57.760 --> 00:25:58.640] I love that framework.
[00:25:58.640 --> 00:26:00.240] I'm going to go work on my edge and wow.
[00:26:00.320 --> 00:26:01.440] I really love that.
[00:26:01.440 --> 00:26:03.840] That is, this is just so much fun.
[00:26:03.840 --> 00:26:05.680] I'm like loving this so much.
[00:26:06.080 --> 00:26:10.800] I want to talk about, you were talking about neuroscience and just success habits.
[00:26:10.800 --> 00:26:11.360] Yeah.
[00:26:11.680 --> 00:26:14.240] You've mentored so many entrepreneurs.
[00:26:14.240 --> 00:26:16.720] You know, I've mentored so many.
[00:26:16.720 --> 00:26:22.080] I feel like there is that, the habit part of it and those micro habits or those routines.
[00:26:22.080 --> 00:26:25.840] I do feel like successful humans have successful habits.
[00:26:26.160 --> 00:26:32.760] Can you share your habits and then maybe also talk about what are truly the habits that you see other successful leaders have?
[00:26:32.760 --> 00:26:36.760] Yeah, I mean, I fell into the trap of kind of like listening to the 5 a.m.
[00:26:36.840 --> 00:26:39.720] club get up, do the meditation, do the journal.
[00:26:39.720 --> 00:26:41.960] Like, you know, it's just not three hours in the morning.
[00:26:41.960 --> 00:26:42.840] I got kids.
[00:26:42.840 --> 00:26:43.720] I haven't got that time.
[00:26:43.720 --> 00:26:45.720] I just don't have that capacity in my life.
[00:26:45.720 --> 00:26:49.880] And I am not good with any form of consistency of routine.
[00:26:49.880 --> 00:26:55.000] So what I learned about myself was if you said to me, like, every Tuesday, you've got to be on a Zoom call, I'd kill myself.
[00:26:55.560 --> 00:26:56.680] I just would not want to do that.
[00:26:56.680 --> 00:26:58.600] I mean, a bit dramatic, I know.
[00:26:58.600 --> 00:27:03.560] But I can't conform to any like rigidness.
[00:27:03.560 --> 00:27:03.960] Okay.
[00:27:03.960 --> 00:27:05.720] So I had to find my own routine.
[00:27:05.720 --> 00:27:08.920] So my routine doesn't mean that I have to do everything in the same order.
[00:27:08.920 --> 00:27:09.480] Yeah.
[00:27:09.480 --> 00:27:14.920] So I just basically say to myself, right, okay, I have to do these three things every day, and it doesn't matter when.
[00:27:14.920 --> 00:27:20.760] Now, when I start pressure off for so many listening as well, I love that.
[00:27:20.760 --> 00:27:21.400] I love that.
[00:27:21.400 --> 00:27:30.680] I also, like, for example, for journaling, I couldn't do it in the morning, but I knew that if I just got my meditation in before 12, like that was just like, because if I do it later, then I always won't do it.
[00:27:30.680 --> 00:27:36.600] Like anytime before 12, if I can take 10 minutes of mindfulness to get my meditation and my journal in, that's it.
[00:27:36.600 --> 00:27:40.920] Like that little change, I was journaling five times a week versus one.
[00:27:40.920 --> 00:27:41.240] Exactly.
[00:27:41.320 --> 00:27:41.480] Right.
[00:27:41.560 --> 00:27:43.080] Just like trying to get it done before work.
[00:27:43.080 --> 00:27:44.680] But you have to find your way.
[00:27:44.680 --> 00:27:46.920] So like I can't write and journal.
[00:27:46.920 --> 00:27:48.280] It just, I lose interest.
[00:27:48.280 --> 00:27:50.760] And I think I have an attention span of a pigeon.
[00:27:50.760 --> 00:27:54.840] So I literally have to voice note myself.
[00:27:54.840 --> 00:27:55.160] Okay.
[00:27:55.160 --> 00:27:57.720] So I just do my voice journals and then I listen back to them.
[00:27:58.120 --> 00:28:01.000] You listen back to yourself at the end of the week.
[00:28:01.000 --> 00:28:02.440] Because then I can tell my energy.
[00:28:02.440 --> 00:28:05.000] And like, if I've had an idea, I can kind of feel the energy.
[00:28:05.480 --> 00:28:09.800] I've heard of the voice dumping, which that's therapeutic.
[00:28:10.680 --> 00:28:12.760] But you listen back to yourself.
[00:28:12.760 --> 00:28:14.760] Yeah, and I can tell where my energy is at.
[00:28:15.280 --> 00:28:25.360] So having flow in your day, like I love Reformer Pilates in the morning, but if you made me go and do like the gym or something afternoon or evening, it's just not going to happen.
[00:28:25.360 --> 00:28:29.520] So I could tell by the energy in my voice what I was loving and what I was hating.
[00:28:29.520 --> 00:28:34.160] So on a Friday, I listen to my journal and then I do a delegate and declutter.
[00:28:34.160 --> 00:28:34.560] Okay.
[00:28:34.560 --> 00:28:36.480] I lose the things that I don't like.
[00:28:36.480 --> 00:28:37.680] Anything that did not bring me joy.
[00:28:38.000 --> 00:28:38.640] Every single Friday.
[00:28:38.640 --> 00:28:40.720] How long does it take you to listen to yourself back?
[00:28:40.720 --> 00:28:41.920] Oh, I'll put it on two-speed.
[00:28:41.920 --> 00:28:42.560] Two-speed.
[00:28:43.200 --> 00:28:45.200] Maybe like 20-30 minutes.
[00:28:45.200 --> 00:28:46.640] I don't work Friday afternoon.
[00:28:46.640 --> 00:28:52.240] So when I finish, I'll just go maybe meet some friends and as I'm waiting for them, listen to that.
[00:28:52.240 --> 00:28:54.160] And then I do a quick delegate and declutter.
[00:28:54.240 --> 00:28:58.240] My team love it because I send about 100 WhatsApps.
[00:28:58.240 --> 00:29:08.720] But the point is here that if you're doing things that don't light you up, like the weight that's lifted by just empowering someone else to do the thing that you don't love, like get rid of it.
[00:29:08.720 --> 00:29:09.600] Get rid of it.
[00:29:09.600 --> 00:29:11.920] And we disempower ourselves because we were talking about this before.
[00:29:11.920 --> 00:29:13.680] Like we make these to-do lists.
[00:29:13.920 --> 00:29:14.800] I used to do a to-do list.
[00:29:14.880 --> 00:29:16.160] I'm like trying to close my mouth right now.
[00:29:16.160 --> 00:29:17.840] I'm like, oh, I make fuss.
[00:29:17.840 --> 00:29:23.440] But when you have a to-do list, we just closed our list in my mouth is like literally, and I know all of this, but it's like such a good reminder.
[00:29:23.440 --> 00:29:25.440] We all need these reminders.
[00:29:25.440 --> 00:29:27.360] We drain ourselves by like, I've got to do these things.
[00:29:27.840 --> 00:29:28.560] There are problems.
[00:29:28.800 --> 00:29:29.680] Yeah, I never catch up.
[00:29:29.680 --> 00:29:30.560] I'm never doing the things.
[00:29:30.560 --> 00:29:32.080] We'll just find someone else to do it.
[00:29:32.240 --> 00:29:37.520] And like, you know, and find the joy in life again because we just make our lives too busy.
[00:29:37.520 --> 00:29:43.760] And the thing is, is I, you know, if I was doing my own bookkeeping when I first started, I'd probably be in prison for not paying taxes.
[00:29:44.000 --> 00:29:47.520] It just, you know, we have to think about the things that we can't do.
[00:29:47.520 --> 00:29:50.320] And like my superpowers are not admin.
[00:29:50.320 --> 00:29:52.720] And if it was left to me, I probably wouldn't have a t-shirt.
[00:29:52.880 --> 00:29:54.880] My superpowers were not admin.
[00:29:54.880 --> 00:29:55.200] Agreed.
[00:29:55.360 --> 00:29:55.920] Most CU.
[00:29:56.160 --> 00:29:56.640] Absolutely.
[00:29:56.960 --> 00:29:59.040] So, and I know that my attention span is short.
[00:29:59.040 --> 00:30:05.080] So there's certain things that I am really good at, like creativity, being innovative, and like being a leader.
[00:30:05.400 --> 00:30:08.680] But you know, I am not going to be in the weeds doing all the things.
[00:30:08.680 --> 00:30:11.080] And I know that that is not something I'm good at.
[00:30:11.080 --> 00:30:15.160] So I have an amazing team, and that team supports me.
[00:30:15.160 --> 00:30:23.400] So on a Friday, when I do the delegate and declutter, I go into the weekend and I feel light because I'm like, I just moved three things that I hate doing out of my life.
[00:30:23.400 --> 00:30:24.440] And you just declutter it.
[00:30:24.440 --> 00:30:25.720] You're like, somebody else do it.
[00:30:25.720 --> 00:30:26.040] Yeah.
[00:30:26.040 --> 00:30:26.360] Okay.
[00:30:26.360 --> 00:30:29.080] And you have to rip the plaster off and you have to get rid of it that day.
[00:30:29.080 --> 00:30:29.560] That day.
[00:30:29.560 --> 00:30:30.040] That day.
[00:30:30.040 --> 00:30:30.920] I'm going to try this.
[00:30:30.920 --> 00:30:31.960] Oh, honestly.
[00:30:31.960 --> 00:30:33.240] It is the most cathartic.
[00:30:33.640 --> 00:30:34.840] I want to get rid of Zoom.
[00:30:35.320 --> 00:30:36.600] I run a tech company.
[00:30:36.920 --> 00:30:37.400] It's hard.
[00:30:37.400 --> 00:30:38.840] We have a lot of meetings.
[00:30:38.840 --> 00:30:42.200] Yeah, I mean, that might be a tough one.
[00:30:42.200 --> 00:30:42.760] Yeah.
[00:30:42.760 --> 00:30:44.360] But I could declutter them.
[00:30:44.680 --> 00:30:50.600] I could think about which ones I like to send someone else the ones you don't need to.
[00:30:50.600 --> 00:30:51.640] Yes, that's what I'm going to do.
[00:30:51.640 --> 00:30:52.600] I'm going to declutter.
[00:30:53.080 --> 00:30:53.560] And this is.
[00:30:53.720 --> 00:30:54.840] I'm going to try this.
[00:30:54.840 --> 00:30:56.280] Listen to myself.
[00:30:56.920 --> 00:31:03.320] I do the journal dump because I do feel like I got into a habit after my father passed away.
[00:31:03.320 --> 00:31:08.920] That was like a really nice way for me to heal or to have a space to maybe talk to him or kind of share my feelings.
[00:31:08.920 --> 00:31:10.680] And I'd like leave him notes.
[00:31:10.680 --> 00:31:14.200] And that's kind of like how it, like, it really was healing for me.
[00:31:14.200 --> 00:31:16.760] And then it moved into like other areas of my life.
[00:31:16.760 --> 00:31:20.200] And what it allowed me to do for five minutes was just to clear the brain fog.
[00:31:20.200 --> 00:31:20.600] Yeah.
[00:31:20.600 --> 00:31:23.320] And then I could, like, there was some energy somewhere.
[00:31:23.320 --> 00:31:26.760] And then if I was like pissed at my husband or like just whatever, I don't know.
[00:31:26.760 --> 00:31:28.920] I could like just rage or like, I don't know.
[00:31:28.920 --> 00:31:30.040] It was just good.
[00:31:30.040 --> 00:31:32.920] But now, like, but I never went back and read it.
[00:31:32.920 --> 00:31:34.280] It was just a release.
[00:31:34.280 --> 00:31:37.480] It's the biggest thing because you can tell in your voice how you're feeling.
[00:31:37.720 --> 00:31:38.440] Can you walk me through?
[00:31:38.600 --> 00:31:41.160] Like, I'm going to be, I'm just going to peep nosy here for a second.
[00:31:41.240 --> 00:31:44.000] Like, walk me through when you do the voice journal.
[00:31:44.160 --> 00:31:45.360] Like, what and how long do you do it?
[00:31:45.520 --> 00:31:46.560] Different times of the day.
[00:31:46.560 --> 00:31:46.880] You're just.
[00:31:44.840 --> 00:31:51.200] So, again, there's no specificness about it, it just happens when it happens.
[00:31:51.520 --> 00:31:54.800] So, whenever I'm feeling a thing, so it could be an idea or a frustration.
[00:31:54.800 --> 00:31:57.200] So, you're like, week, like this week, and you just write this week.
[00:31:57.520 --> 00:32:00.240] I just document it on my phone, voice memos.
[00:32:00.240 --> 00:32:00.640] Yeah.
[00:32:00.960 --> 00:32:02.480] And then I listen back to them.
[00:32:02.480 --> 00:32:07.120] So, what I thought was a great idea on Monday might be the most ridiculous idea on Wednesday.
[00:32:07.120 --> 00:32:10.720] But, you know, then it comes back to me again, and I'm like thinking the joy on Friday.
[00:32:10.720 --> 00:32:16.400] But I can tell the energy in my voice, like whether I'm excited, I'm tired, I'm frustrated, or where I'm at.
[00:32:16.560 --> 00:32:19.120] Or you're just like, in the moments of the day, you're like, oh, I have this really good idea.
[00:32:19.120 --> 00:32:20.240] I'm going to voice note it.
[00:32:20.240 --> 00:32:21.600] Oh, this really shitty thing happened.
[00:32:21.600 --> 00:32:22.800] I'm going to voice note it.
[00:32:22.800 --> 00:32:24.320] Or like, I'm feeling whatever.
[00:32:24.320 --> 00:32:26.960] Or someone, you know, blank can't fucking do her job.
[00:32:26.960 --> 00:32:27.440] Like, I don't know.
[00:32:27.840 --> 00:32:28.880] You just voice note it there.
[00:32:28.880 --> 00:32:29.360] Yeah.
[00:32:29.360 --> 00:32:30.800] And then you listen to it later.
[00:32:30.800 --> 00:32:36.480] I, I, and it could be all the things: good, bad, exciting, ideas, but you're not like task listing, are you?
[00:32:36.480 --> 00:32:37.520] No, I just give the feeling.
[00:32:37.520 --> 00:32:38.160] So like the manoeuvre.
[00:32:38.320 --> 00:32:39.520] I really, the feeling.
[00:32:39.520 --> 00:32:40.400] Okay, that was important.
[00:32:40.400 --> 00:32:43.040] So it's not like reminder or to-do the thing.
[00:32:43.040 --> 00:32:47.760] It's not a really good idea.
[00:32:47.760 --> 00:32:48.880] Like, think about this on Friday.
[00:32:49.920 --> 00:32:51.040] So it could be anything.
[00:32:51.040 --> 00:32:53.680] That is really, really, really, really, really, really good.
[00:32:53.680 --> 00:32:55.840] Dawn, that is brilliant.
[00:32:55.840 --> 00:33:00.000] I've never, ever, ever, ever, ever heard of anybody doing this.
[00:33:00.240 --> 00:33:04.640] I talked to, we're like 400 frigging episodes in right now.
[00:33:04.640 --> 00:33:08.000] I have never heard of anybody give me this piece of advice.
[00:33:08.000 --> 00:33:09.200] I am mind-blown.
[00:33:09.200 --> 00:33:09.920] You're incredible.
[00:33:09.920 --> 00:33:13.120] I mean, the biggest thing is that I'm going to try this.
[00:33:13.120 --> 00:33:14.000] You're going to love it.
[00:33:14.000 --> 00:33:14.880] I'm going to love it.
[00:33:15.120 --> 00:33:17.280] I think you might have just changed my life.
[00:33:17.280 --> 00:33:19.200] But you're in your lives.
[00:33:19.440 --> 00:33:20.880] You're lightening your load every day.
[00:33:20.880 --> 00:33:21.280] Yes.
[00:33:21.280 --> 00:33:22.480] You're not holding it.
[00:33:22.480 --> 00:33:23.600] Oh, my God.
[00:33:23.920 --> 00:33:24.880] I'm going to do this.
[00:33:24.880 --> 00:33:26.320] Pass the energy to the phone.
[00:33:26.320 --> 00:33:27.520] Pass the energy to the phone.
[00:33:27.520 --> 00:33:28.920] And we always have our phone.
[00:33:28.560 --> 00:33:30.840] You know, I can talk.
[00:33:29.200 --> 00:33:33.240] You know, we can do it.
[00:33:29.600 --> 00:33:34.760] So let's try this, ladies.
[00:33:34.840 --> 00:33:35.880] Who's in for that?
[00:33:35.880 --> 00:33:42.040] If you're in for this, if you're loving Dawn right now as much as I am, screenshot us right now.
[00:33:42.040 --> 00:33:42.840] Screenshot us.
[00:33:42.840 --> 00:33:43.560] Hi.
[00:33:43.880 --> 00:33:53.400] And post us on Insta because you're on Insta and we can find you and we can bother you and we can come to your events and we can get more of all of your information.
[00:33:53.400 --> 00:33:55.960] So definitely screenshot this here.
[00:33:55.960 --> 00:34:01.320] Give this woman the best energy ever because you just changed all of our lives.
[00:34:01.320 --> 00:34:02.680] I really appreciate it.
[00:34:02.680 --> 00:34:04.120] Where can we find you, Dawn?
[00:34:04.120 --> 00:34:06.280] So LinkedIn, Instagram, Facebook.
[00:34:06.280 --> 00:34:07.800] I'm starting TikTok.
[00:34:07.800 --> 00:34:09.080] I won't go there first.
[00:34:09.080 --> 00:34:11.160] Maybe leave that for like three months' time.
[00:34:11.480 --> 00:34:13.240] But Instagram or LinkedIn for sure.
[00:34:13.240 --> 00:34:13.480] Okay.
[00:34:13.480 --> 00:34:14.840] And it's just Dawn McGrewer.
[00:34:14.840 --> 00:34:16.680] Dawn McGrew or DawnMagrewer.com.
[00:34:17.000 --> 00:34:24.920] You can go and find, I've just done a seven-day audio series all about rewiring the brain and your subconscious.
[00:34:25.240 --> 00:34:26.600] I'm going to link it for us here.
[00:34:26.600 --> 00:34:32.760] Go straight to screenshot, give her love, say hi, and then let's listen to the series.
[00:34:32.760 --> 00:34:34.920] Thank you for seven days.
[00:34:34.920 --> 00:34:36.440] We're going to do the thing.
[00:34:36.440 --> 00:34:39.160] I'm having so much fun here at the conference.
[00:34:39.160 --> 00:34:42.440] I just feel so grateful that we get to do some BTS.
[00:34:42.440 --> 00:34:47.160] We got to get back downstairs to do a couple more sessions before we close up the conference.
[00:34:47.160 --> 00:34:51.320] I'll definitely be sharing all of our lessons and key takeaways.
[00:34:51.320 --> 00:34:58.280] So Brielle and I are going to get together and share kind of like big aha moments, things that you guys can also take away, little nuggets like these.
[00:34:58.280 --> 00:34:59.320] I love taking you along.
[00:34:59.320 --> 00:35:04.040] I hope you guys are enjoying all of CO School the last couple of weeks binging this.
[00:35:04.040 --> 00:35:06.920] And I can't wait to see you on another amazing episode.
[00:35:06.920 --> 00:35:07.720] See you next time.
[00:35:07.720 --> 00:35:09.000] Bye, everyone.
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