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[00:00:00.960 --> 00:00:07.200] A mochi moment from Mark, who writes, I just want to thank you for making GOP1s affordable.
[00:00:07.200 --> 00:00:12.160] What would have been over $1,000 a month is just $99 a month with Mochi.
[00:00:12.160 --> 00:00:14.640] Money shouldn't be a barrier to healthy weight.
[00:00:14.640 --> 00:00:17.920] Three months in, and I have smaller jeans and a bigger wallet.
[00:00:17.920 --> 00:00:19.120] You're the best.
[00:00:19.120 --> 00:00:20.240] Thanks, Mark.
[00:00:20.240 --> 00:00:23.120] I'm Myra Ameth, founder of Mochi Health.
[00:00:23.120 --> 00:00:27.040] To find your Mochi Moment, visit joinmochi.com.
[00:00:27.040 --> 00:00:30.240] Mark is a mochi member compensated for his story.
[00:00:30.560 --> 00:00:34.640] Taking on a DIY job around the house is the ultimate summer project.
[00:00:34.640 --> 00:00:42.400] But if your DIY home security system is a beware of dog sign, when your real pet is Princess the Cat, that's safe-ish.
[00:00:42.400 --> 00:00:47.200] To be actually safe, help protect your home with a DIY system from ADT.
[00:00:47.200 --> 00:00:52.080] It's easy to install and gives you virtual assistance from ADT's technical support team.
[00:00:52.080 --> 00:00:55.840] Best of all, you can tell everyone in the neighborhood you set it up yourself.
[00:00:55.840 --> 00:00:58.640] Don't settle for safe-ish this summer.
[00:00:58.640 --> 00:01:00.880] DIY with ADT instead.
[00:01:00.880 --> 00:01:04.320] Visit ADT.com to learn more.
[00:01:13.280 --> 00:01:20.640] Hi, I'm Sonera Madani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:20.640 --> 00:01:22.160] Yes, billion.
[00:01:22.160 --> 00:01:25.520] Now I'm doing it again and building my second unicorn, work.
[00:01:26.240 --> 00:01:33.120] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:01:33.120 --> 00:01:39.280] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:01:39.280 --> 00:01:45.440] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:01:45.440 --> 00:01:46.160] More money.
[00:01:46.160 --> 00:01:49.280] Grab a seat because class is officially in session.
[00:01:49.280 --> 00:01:51.680] Welcome to CEO School.
[00:01:53.920 --> 00:01:54.640] Hi, everyone.
[00:01:54.640 --> 00:01:56.400] Welcome back to the CEO School Podcast.
[00:01:56.400 --> 00:02:03.800] We are here live from the Millionaire Founders Club retreat, and I hope you are having just the most fantastic start to your week.
[00:02:03.800 --> 00:02:05.640] I'm so excited you're tuning in today.
[00:01:59.760 --> 00:02:06.920] I've got such a special treat.
[00:02:07.160 --> 00:02:12.760] We have another speaker that I'm bringing to you live from the conference because why not?
[00:02:12.760 --> 00:02:16.280] I'm so excited to be able to share all of these incredible women with you.
[00:02:16.280 --> 00:02:17.880] Their stories are phenomenal.
[00:02:17.880 --> 00:02:25.240] And what we're learning in this conference right now, just being around seven-plus-figure women, these conversations are just next level.
[00:02:25.240 --> 00:02:33.400] And the conversation we're about to have today is something that we all need as female founders, which is more visibility.
[00:02:33.400 --> 00:02:46.120] We need to not just be able to, we know our stories, we need to be able to share our stories and finesse our stories, but we need to be able to reach our audiences, our customers, become thought leaders in our space.
[00:02:46.120 --> 00:02:55.960] And in order to do that, you need to have people that you surround yourself with that can do that for you because it is so difficult to do it just on your own.
[00:02:55.960 --> 00:03:02.680] And so, with that, I'm so excited to introduce our next guest, Chris Gordon, who is the founder of CB Communications.
[00:03:02.680 --> 00:03:13.720] She has had over 20 plus years in PR and communications, and her agency supports so many brands that I'm so excited for you to hear about every brand ever.
[00:03:13.720 --> 00:03:19.880] New York-based agency, and not she's been supporting brands for such a long time, but she also supports founders.
[00:03:19.880 --> 00:03:23.720] And so, on stage, Chris led an entire panel on visibility.
[00:03:23.720 --> 00:03:25.240] How can we achieve PR?
[00:03:25.240 --> 00:03:26.440] What are the best practices?
[00:03:26.440 --> 00:03:29.240] And I'm like, I gotta take you upstairs right now, and we gotta do this podcast.
[00:03:29.400 --> 00:03:31.320] No, Chris, welcome to CEO School.
[00:03:31.320 --> 00:03:32.120] Thanks so much.
[00:03:32.120 --> 00:03:35.960] Okay, first off, Sonira, it has been such a great weekend and retreat.
[00:03:35.960 --> 00:03:44.960] I feel like, as female founders and as women, we really need that support system in order to feel like we can go out and like just embrace the next day.
[00:03:44.520 --> 00:03:50.720] Because sometimes in business, when you're like alone and kind of in a silo day to day, you just need to feel reinvigorated.
[00:03:51.200 --> 00:03:55.360] And whenever I'm around you and all the amazing women that you bring together, I feel so good.
[00:03:55.360 --> 00:03:56.560] I feel like I'm on top of the world.
[00:03:57.280 --> 00:03:58.320] Thank you so much for having me.
[00:03:58.400 --> 00:03:58.800] Oh my goodness.
[00:03:58.960 --> 00:04:00.080] And the panel was so fun.
[00:04:00.080 --> 00:04:11.840] It was everything about this weekend has been amazing and so meticulously thought of and put together, which I appreciate as a PR strategist because I think everything that you build is such a representation of your brand.
[00:04:12.080 --> 00:04:14.000] And people can feel the passion that you have.
[00:04:14.000 --> 00:04:14.800] I love that.
[00:04:14.800 --> 00:04:15.360] Thank you.
[00:04:15.600 --> 00:04:16.320] I do feel it.
[00:04:16.320 --> 00:04:16.720] I feel that.
[00:04:16.720 --> 00:04:24.000] And this is why we set up, we haven't done this in the past where we were like, let's just set up the podcast studio here.
[00:04:24.000 --> 00:04:31.360] And then the best moments that are happening, let's just, let's go back and share it back with these audiences because it's, I know everyone can't be in the room.
[00:04:31.360 --> 00:04:32.960] We can't even hold everyone in the room.
[00:04:32.960 --> 00:04:34.080] And you're invited to the table.
[00:04:34.080 --> 00:04:35.520] Everyone's invited to the table.
[00:04:35.520 --> 00:04:41.040] But this is our way of being able to take those conversations, those key lessons, those key learnings, and then bring it back to all of you.
[00:04:41.040 --> 00:04:44.000] So I'm so excited, all the strategies that you shared.
[00:04:44.000 --> 00:04:45.520] And so let's get right to it.
[00:04:45.520 --> 00:04:46.960] So I'm just excited.
[00:04:46.960 --> 00:04:58.400] So tell us about your agency first and your background, and then we'll dive into how all of us as founders can really be strategic about our brands because it does make all the difference.
[00:04:58.400 --> 00:04:59.200] It really does.
[00:04:59.600 --> 00:05:06.400] So I started CB Communications about eight years ago after a long tenure in the beauty industry on the PR side.
[00:05:06.720 --> 00:05:14.560] And I was at multiple agencies working with really big brands, Revlon, Almay, all the things really deep in the beauty world because I'm such a beauty gal.
[00:05:14.560 --> 00:05:21.840] And then I went in-house at a beauty brand, and I suddenly noticed that there was this kind of missing link when you're at an agency.
[00:05:21.840 --> 00:05:29.080] And so when you're at an agency, you're almost like a little bit too far from the client in a way that you can't be as nimble, you can't be as agile.
[00:05:29.080 --> 00:05:35.240] If there's shifts in terms internally, you can't really shift your PR plan as fast around them because you're not as connected.
[00:05:35.480 --> 00:05:41.320] When you're in-house, you have the ability to connect the dots really quickly and pivot when you need.
[00:05:41.320 --> 00:05:48.680] If there's like a product that's not going to be released or a founder story that needs to come out or something that you want to amplify, you could do it really quick when you're in-house.
[00:05:48.680 --> 00:05:52.360] So I thought to myself, how can I bring the two worlds together?
[00:05:52.360 --> 00:05:56.920] How can I create an agency that is like an extension of your in-house team?
[00:05:56.920 --> 00:06:06.040] So you truly feel like you have a rapport, you have relationships with them, and that you can call them, you can send them an email, or you can just like shoot the shit and be like, I have some ideas, and it's really creative and fun.
[00:06:06.040 --> 00:06:16.280] Yet you have the power behind you and the fuel behind you of an agency with all the relationships and the vendors and the network that you need when you are a brand that's trying to grow.
[00:06:16.280 --> 00:06:18.600] And so I started CB communications from there.
[00:06:18.600 --> 00:06:25.880] And I had such an amazing opportunity to work with the brand that I was in-house for, which is a really big beauty brand called Sicily Paris.
[00:06:25.880 --> 00:06:27.560] They came with me as my first client.
[00:06:27.560 --> 00:06:28.280] Oh, I love that.
[00:06:28.440 --> 00:06:32.680] And so he, the president there at the time, he was so supportive.
[00:06:32.680 --> 00:06:36.680] And he's like, well, the best managers let their star employees shine.
[00:06:36.680 --> 00:06:39.560] And which is the lesson I always now live by, right?
[00:06:39.560 --> 00:06:42.920] As a, you know, a boss of many people.
[00:06:42.920 --> 00:06:45.080] And it just kind of started from there, right?
[00:06:45.080 --> 00:06:54.200] So I got to do the thing that I love the most, represent brands that I love and I truly believe in, and also represent people behind the brand.
[00:06:54.200 --> 00:06:57.960] Because I have media trained high-level CEOs, celebrities.
[00:06:57.960 --> 00:07:06.840] I mean, believe it or not, even though celebrities are paid actors, actresses, when they're representing a brand, they have to be trained on how to show up for the brand and be ambassadors of the brand.
[00:07:06.840 --> 00:07:22.560] So I was able to really do that and sink my teeth into what it's like to work with the talent, the people behind the scenes that you want to bring to the forefront, and how do you excel their brand and have them show up in a way that's like polished and confident and exciting.
[00:07:22.560 --> 00:07:28.720] Then they're going on to get exposure, build a bigger network, and ultimately leads to more and more sales.
[00:07:29.200 --> 00:07:31.200] So it's like everything is so connected.
[00:07:31.200 --> 00:07:36.800] And I think nowadays people just want to understand what's behind the brand that they're buying.
[00:07:36.800 --> 00:07:37.520] 100%.
[00:07:37.520 --> 00:07:40.800] I feel like now gone are the days, like we're not being sold to, right?
[00:07:40.800 --> 00:07:49.040] We want to, there truly is influenced by people and not like, and of course that's where influencers, that's where it comes from.
[00:07:49.040 --> 00:07:55.680] But I want to buy brands that I care about, that care about the same value thing, like the same things that I care about as a human.
[00:07:55.680 --> 00:07:57.520] And I want to buy from real companies.
[00:07:57.520 --> 00:07:59.520] Like I want to buy from smaller companies.
[00:07:59.520 --> 00:08:01.600] I want to buy from founders that I love.
[00:08:01.600 --> 00:08:02.640] I want that story.
[00:08:02.640 --> 00:08:04.240] I want that connection.
[00:08:04.240 --> 00:08:05.840] And it goes across the board.
[00:08:05.840 --> 00:08:08.320] It used to be for certain products and certain things.
[00:08:08.320 --> 00:08:11.040] And now it's literally across, even I'm buying software that way.
[00:08:11.040 --> 00:08:14.560] Like I'm buying from brands that I truly feel connected to.
[00:08:14.560 --> 00:08:16.720] Yeah, I think every brand needs to have a story.
[00:08:16.720 --> 00:08:22.880] Even if you're a legacy brand and there's not technically a founder at the helm, there still needs to be a story so that it can connect back to the consumer.
[00:08:23.440 --> 00:08:28.800] Why were people buying that product in the first place 20 years ago when it really became such a deep-rooted legacy brand?
[00:08:28.800 --> 00:08:30.320] How do you bring that alive today?
[00:08:30.720 --> 00:08:35.280] And so that's really what we work on at CB Communications, and it's what we specialize in, right?
[00:08:35.280 --> 00:08:36.560] It's not just about the media.
[00:08:36.560 --> 00:08:38.080] It's like everyone's a publicist now.
[00:08:38.080 --> 00:08:40.480] You have a phone in your hand, in your pocket.
[00:08:40.480 --> 00:08:43.920] You have access to media and you can own that media channel.
[00:08:43.920 --> 00:08:56.720] And so we really work to, I would say, train, but also educate our clients on the importance of showing up as your own personal brand within the organization and externally.
[00:08:56.720 --> 00:08:57.120] Okay.
[00:08:57.120 --> 00:08:57.280] Right?
[00:08:57.280 --> 00:08:58.640] Because it has to be consistent.
[00:08:58.640 --> 00:09:00.040] Who you are has to be consistent.
[00:08:59.680 --> 00:09:00.920] I agree with that.
[00:09:01.160 --> 00:09:07.560] So, you know, we've got so many, our audience is all female founders, and they have powerhouse.
[00:09:07.560 --> 00:09:08.600] They have great stories.
[00:09:08.920 --> 00:09:12.840] I don't meet women who don't have great stories on why they're starting a business.
[00:09:12.840 --> 00:09:18.040] Like, they're starting a business because there was a problem, there was a need, there was something that no one else solved.
[00:09:18.040 --> 00:09:21.480] And now she's like, fuck it, I got to do it because no one else is doing it.
[00:09:21.480 --> 00:09:25.080] And she's like, I got to raise my hand to go solve this thing as well.
[00:09:25.080 --> 00:09:27.560] And that's how most like women start companies.
[00:09:27.720 --> 00:09:28.440] Badass women.
[00:09:28.440 --> 00:09:28.760] Yeah.
[00:09:28.840 --> 00:09:29.240] You know what?
[00:09:29.240 --> 00:09:31.080] If no one's going to take care of it, I have to.
[00:09:31.080 --> 00:09:31.320] Yes.
[00:09:31.400 --> 00:09:32.520] Give it to a busy woman.
[00:09:33.080 --> 00:09:37.880] But we're like the last to, you know, to advocate for ourselves either, right?
[00:09:37.880 --> 00:09:41.160] So we start the company, and this part of it is so important.
[00:09:41.160 --> 00:09:43.960] And now I think more and more we realize the importance of it.
[00:09:43.960 --> 00:09:49.800] We understand that we do want to get our story out, but also we have tight budgets when we're starting a company, right?
[00:09:49.800 --> 00:09:54.040] And so hiring a PR agency, you know, is expensive.
[00:09:54.040 --> 00:09:55.560] You do, like, where do I spend my dollars?
[00:09:55.560 --> 00:09:58.680] Do I spend my dollars on building my product?
[00:09:58.680 --> 00:10:01.080] You know, you know, ads for my company.
[00:10:01.080 --> 00:10:02.840] There's like my team that I need.
[00:10:02.840 --> 00:10:05.560] And so you're so resource-strapped.
[00:10:05.560 --> 00:10:13.400] What are the best ways, like for early stage founders that you have found that they can start getting visibility or what are places that we're not thinking of?
[00:10:13.400 --> 00:10:17.480] So I would say, first and foremost, just learn what your story is going to be.
[00:10:17.480 --> 00:10:17.880] Okay.
[00:10:17.880 --> 00:10:18.200] Right?
[00:10:18.200 --> 00:10:27.560] Because at the end of the day, if you're not showing up consistently across the board, even if the conferences or the events that you're attending have a little bit of a different audience, there needs to be a golden thread.
[00:10:27.560 --> 00:10:31.560] So understand what that thread is going to be and make sure that you're telling it in every single room.
[00:10:31.560 --> 00:10:32.040] Some version.
[00:10:32.280 --> 00:10:37.800] Can we talk about what we were talking about last night in our roundtable that we were having with the girls?
[00:10:37.800 --> 00:10:41.560] So we were having a discussion on founder stories, actually.
[00:10:41.560 --> 00:10:48.400] And, you know, one of the women was talking about her story is feeling lost right now and how we can tie the story together.
[00:10:44.760 --> 00:10:53.600] And I shared a sentiment that we kind of had mixed discussion around, which is like what this is all about.
[00:10:53.600 --> 00:11:00.400] And I actually feel like when founders introduce themselves and they are like, I do this and I do this and I do this.
[00:11:00.400 --> 00:11:02.240] And it's like this badge of honor, which it is.
[00:11:02.240 --> 00:11:06.560] Like if you run multiple companies or you're passionate about multiple things, that's exciting.
[00:11:06.560 --> 00:11:08.640] And I love that you're passionate about that.
[00:11:08.640 --> 00:11:12.800] However, when you're telling it and you're not telling that story cohesively, I'm lost.
[00:11:12.800 --> 00:11:14.160] I'm like, what do you do?
[00:11:14.160 --> 00:11:16.320] And like, what, like, what can I come to you for?
[00:11:16.320 --> 00:11:17.200] Why should I come to you?
[00:11:17.200 --> 00:11:17.600] Who are you?
[00:11:18.080 --> 00:11:19.600] What are you the expert in?
[00:11:19.600 --> 00:11:23.200] Or if I think of a client, like, I'm going to go directly to you.
[00:11:23.200 --> 00:11:26.720] If I know somebody needs PR, I'm like, oh, I got a gal.
[00:11:27.760 --> 00:11:29.040] You should talk to Chris, right?
[00:11:29.040 --> 00:11:31.920] And so your story is really clear on what you do.
[00:11:32.240 --> 00:11:39.360] Okay, let's, let's unpack that a bit because that founder story, you may think that you have your founder story right.
[00:11:39.360 --> 00:11:47.840] How can we get this, like, the, the, our, our story articulated concisely, clearly, and with like the right message?
[00:11:47.840 --> 00:11:50.080] And that's really like the first step of our program.
[00:11:50.080 --> 00:11:51.760] We have something called the Impact Academy.
[00:11:52.000 --> 00:11:56.480] It's an acronym that takes you through all the stages to become a thought leader and to own your message.
[00:11:56.480 --> 00:11:58.880] But identifying that message is the first piece.
[00:11:58.880 --> 00:12:02.400] So I think what's important is that you have to kind of take a step back and look at your life.
[00:12:02.400 --> 00:12:04.080] I'll give myself as an example.
[00:12:04.080 --> 00:12:05.840] I am a mom of four.
[00:12:05.840 --> 00:12:06.160] I am.
[00:12:06.400 --> 00:12:07.680] I'm an incredible mom of four.
[00:12:07.680 --> 00:12:09.840] By the way, two of your babies are downstairs.
[00:12:09.840 --> 00:12:10.000] Yes.
[00:12:10.160 --> 00:12:11.840] And you were like breastfeeding at the conference.
[00:12:12.240 --> 00:12:12.640] Oh my God.
[00:12:13.040 --> 00:12:17.120] Well, I appreciate you for like having a room where you can be a mom and be a boss.
[00:12:17.120 --> 00:12:22.480] You know, I think that's so important in this time to be able to embrace the duality of your life.
[00:12:22.480 --> 00:12:30.600] And to that point, when you show up someplace and you are so many things, it can get a little bit confusing to your audience.
[00:12:30.840 --> 00:12:32.360] Well, what is she known for?
[00:12:32.360 --> 00:12:38.120] So I think it's all about kind of leading with what we call like your true north or the north star.
[00:12:38.120 --> 00:12:44.520] And then people can get to know all the other pillars of your life, but they understand what you're really about and what you really stand for.
[00:12:44.520 --> 00:12:47.800] So it's not like I walk in a room and I'm like, I'm a certified lactation consultant.
[00:12:47.800 --> 00:12:48.760] I have baby mama.
[00:12:48.760 --> 00:12:50.200] I have, I'm a children's book author.
[00:12:50.200 --> 00:12:51.560] I also own a PR agency.
[00:12:51.560 --> 00:12:52.920] Yes, I have all these things.
[00:12:52.920 --> 00:13:04.840] But when you get to know Chris, you're likely getting to know a woman who loves to help brands and people tell their story, grow their confidence, and be able to impact the world and change the world for the best through those tactics.
[00:13:05.160 --> 00:13:08.040] And all of the other pieces of my brand fall under that, right?
[00:13:08.040 --> 00:13:09.720] It's like it's supporting women.
[00:13:09.720 --> 00:13:11.080] That's lactation.
[00:13:11.080 --> 00:13:18.040] That's all of the motherhood work that I do, supporting those communities and moms and making sure that we can show up as our best, confident selves.
[00:13:18.040 --> 00:13:19.320] And then you have the storytelling.
[00:13:19.320 --> 00:13:21.160] That's CB Communications, right?
[00:13:21.480 --> 00:13:24.680] I also have multiple divisions within CB Communications.
[00:13:24.680 --> 00:13:28.200] And so instead of me saying everything, just rethinking it all, yes.
[00:13:28.200 --> 00:13:28.680] Exactly.
[00:13:28.680 --> 00:13:30.520] It's like lead with your North Star.
[00:13:30.520 --> 00:13:31.480] Figure out whatever.
[00:13:31.480 --> 00:13:32.760] We call it an umbrella.
[00:13:32.760 --> 00:13:37.800] So you have an umbrella, and underneath the umbrella are all your content pillars, but the umbrella protects you.
[00:13:37.800 --> 00:13:42.440] And so you have that umbrella in order to go and kind of have your armor.
[00:13:42.440 --> 00:13:45.880] And there's some really, really great case studies of women who do it really well.
[00:13:45.880 --> 00:13:50.520] So it's like start to look at the women that you love and the brands and the founders that you really love.
[00:13:50.520 --> 00:13:52.680] Sunira being one of them has many, many things.
[00:13:52.680 --> 00:13:53.720] You're multi-hyphenate.
[00:13:53.720 --> 00:13:56.840] You have many different companies and many different things that you're involved in.
[00:13:56.840 --> 00:13:59.160] And yet when you show up, people know exactly who you are.
[00:13:59.720 --> 00:14:00.920] So there's a tactic to that.
[00:14:00.920 --> 00:14:04.200] And if you don't know where to start, just start by identifying your message.
[00:14:04.440 --> 00:14:07.160] From there, everything starts to fall into place.
[00:14:07.160 --> 00:14:14.360] I think that the business expert piece or like the umbrella piece of like knowing your North Star is super, super, super important.
[00:14:14.360 --> 00:14:17.280] And just picking it, that doesn't mean that you can't be those other things.
[00:14:17.920 --> 00:14:23.520] And so, and I love that you talked about the pillars because that's something that I use all the time, effectively in social media.
[00:14:23.520 --> 00:14:32.240] Like, even in my, even in our, you know, in how we're, you know, talking to our audiences, how I'm talking to my audiences, there's five pillars of my brand under that umbrella.
[00:14:32.320 --> 00:14:34.560] Now we're just going to sing Q Rihanna here.
[00:14:34.880 --> 00:14:36.720] Under my umbrella.
[00:14:36.720 --> 00:14:38.240] Ella, Ella.
[00:14:41.040 --> 00:14:42.000] We're having some fun.
[00:14:42.000 --> 00:14:42.480] Yeah.
[00:14:42.480 --> 00:14:43.600] No, but it is true.
[00:14:43.600 --> 00:14:45.760] And so I can be a mom.
[00:14:45.760 --> 00:14:48.400] I can have CEO school to empower women.
[00:14:48.400 --> 00:14:50.080] I am a business leader.
[00:14:50.080 --> 00:14:53.520] Like I want to be known as a badass in business.
[00:14:53.600 --> 00:14:54.640] I scale companies.
[00:14:54.640 --> 00:14:55.760] That's what I do.
[00:14:55.760 --> 00:14:58.560] The companies that I scale, I have tech companies that I scale.
[00:14:58.560 --> 00:15:02.160] And that's a huge part of my story in building and exiting my first business.
[00:15:02.160 --> 00:15:04.480] But a huge part of my story is my family.
[00:15:04.480 --> 00:15:06.000] I get to work with my brother.
[00:15:06.000 --> 00:15:07.600] My mom's downstairs too.
[00:15:07.600 --> 00:15:08.960] I'm a girl mom.
[00:15:08.960 --> 00:15:09.600] I love my kid.
[00:15:09.600 --> 00:15:10.720] Like I love my family.
[00:15:10.720 --> 00:15:12.880] Like that's a huge part of wherever I go.
[00:15:12.880 --> 00:15:14.640] That's a part of my brand pillar.
[00:15:14.640 --> 00:15:21.600] And supporting women, because I was so lonely in the tech bro world is how CEO school came about because I didn't go to CEO school.
[00:15:21.600 --> 00:15:29.920] And so, but when I lead or when I'm walking into rooms, and it's also important to know how to lead in the rooms that you're into, right?
[00:15:29.920 --> 00:15:31.680] And so how to lead in the rooms.
[00:15:31.680 --> 00:15:40.160] And so there is that North Star tactic that you do have to, like that, that umbrella that you do have to have.
[00:15:40.160 --> 00:15:49.440] And it's okay that as your audience is getting to know your story or getting it to be able to show those different parts of you, but to kind of treat them as like pillars of your brand.
[00:15:49.440 --> 00:15:49.840] Definitely.
[00:15:49.840 --> 00:15:51.840] And here's how I like to explain it.
[00:15:52.160 --> 00:15:56.800] You have an elevator pitch or a story, whatever that may be.
[00:15:56.800 --> 00:15:59.280] And you can have multiple different ingredients.
[00:15:59.280 --> 00:16:00.680] The ingredients should always be the same.
[00:16:00.680 --> 00:16:04.840] So let's pretend you have tomatoes, Italian seasoning.
[00:16:04.840 --> 00:16:05.640] Of course, I'm Italian seasoning.
[00:16:05.800 --> 00:16:06.040] I know.
[00:16:06.040 --> 00:16:06.600] We can hear it.
[00:16:06.600 --> 00:16:07.320] We can hear your conversation.
[00:16:07.720 --> 00:16:08.280] Talk about food.
[00:16:08.280 --> 00:16:08.920] I have to.
[00:16:08.920 --> 00:16:10.120] So Long Island.
[00:16:10.280 --> 00:16:12.840] Then you have some cheese and you have some flour.
[00:16:13.320 --> 00:16:16.040] In one room, you might make focaccia, right?
[00:16:16.040 --> 00:16:18.280] You might have a nice little like pizza or flatbread.
[00:16:18.280 --> 00:16:20.920] In another room, you might make grilled cheese and tomato soup.
[00:16:20.920 --> 00:16:22.760] In another room, you might make pasta.
[00:16:22.920 --> 00:16:24.840] But the ingredients are the same, right?
[00:16:25.160 --> 00:16:32.920] Even though the audience are different and they like different things, they still understand if they were in that room and then they're in the room right next to you, they're not confused.
[00:16:32.920 --> 00:16:34.120] Oh, she's showing up as this one way.
[00:16:34.360 --> 00:16:36.200] But it's still Italian across the board, too.
[00:16:36.200 --> 00:16:38.600] You're not having Chinese and a Mexican and everything.
[00:16:38.680 --> 00:16:40.760] Apparently, there is a consistency.
[00:16:41.240 --> 00:16:43.400] And so that's how I like everyone to think about their brand.
[00:16:43.480 --> 00:16:44.360] It's a secret sauce.
[00:16:44.360 --> 00:16:45.800] It's the secret sauce.
[00:16:45.800 --> 00:16:46.440] There we go.
[00:16:46.440 --> 00:16:48.120] It's the secret sauce.
[00:16:48.120 --> 00:16:55.400] And so that's why when I talk about brand building inside of our accelerator and our program, I like to give that analogy to you.
[00:16:55.960 --> 00:16:58.200] It's almost like a way to break it down really simply.
[00:16:58.520 --> 00:17:00.920] What are your ingredients that are always going to show up?
[00:17:00.920 --> 00:17:01.880] How can you practice them?
[00:17:01.880 --> 00:17:12.040] And in different rooms to different audiences, how can you make sure that ultimately you are always a cohesive version of the person that you want to show up as?
[00:17:12.040 --> 00:17:14.280] Because that's what's going to make you more memorable.
[00:17:14.280 --> 00:17:14.920] I love that.
[00:17:14.920 --> 00:17:19.400] Okay, let's talk about one of your pillars, which is motherhood.
[00:17:19.400 --> 00:17:24.280] And I'm so excited about something that has just launched.
[00:17:24.280 --> 00:17:27.480] And I just want you to share it because I am so pumped for you.
[00:17:27.480 --> 00:17:28.600] I'm so, so excited.
[00:17:28.600 --> 00:17:29.400] And thank you so much.
[00:17:29.400 --> 00:17:31.560] I mean, motherhood is such a big part of who I am.
[00:17:31.560 --> 00:17:36.440] And, and you know, for a long time, starting a business and not knowing if brands would take me seriously anymore.
[00:17:36.440 --> 00:17:39.160] It's when you work with big corporate brands too, you're so concerned.
[00:17:39.160 --> 00:17:43.880] It's like, when, when I become a mom, are they still going to want to work with me or are they going to think that I can't juggle at all?
[00:17:43.880 --> 00:17:49.200] And that way of thinking is so dated, but yet society has kind of put us in that bubble, unfortunately.
[00:17:49.520 --> 00:17:56.240] And so, I really set out to break a lot of those boundaries and being able to be around women like you and seeing you do it all and literally sell your company for billions.
[00:17:56.240 --> 00:18:01.920] It's like that is the badass type of women that are out there doing the thing while also being moms.
[00:18:02.240 --> 00:18:26.160] And what came to me one day in like a divine download, literally about two years ago, it was the fact that there really is no children's book literature around working moms in the way that you can use as a tool to help your kids almost like cope with the fact that you're gonna be traveling or you're gonna be at long days at work sometimes and that you love them so much and they give you your power.
[00:18:26.160 --> 00:18:27.920] I have chills already when you say that.
[00:18:27.920 --> 00:18:36.080] It's just because you know, we get kind of sad as moms when we have to leave and we feel like kind of it's it's literally so hard.
[00:18:36.080 --> 00:18:37.680] And like mom guilt is real.
[00:18:37.680 --> 00:18:40.960] I've been in so many rooms where like like screw the mom guilt.
[00:18:40.960 --> 00:18:42.880] You don't need like the mom guilt doesn't have to be there.
[00:18:42.880 --> 00:18:44.160] You're doing this for your kids.
[00:18:44.160 --> 00:18:45.920] All of all of this stuff.
[00:18:45.920 --> 00:18:47.280] It doesn't work.
[00:18:47.280 --> 00:18:49.040] Like I have mom guilt.
[00:18:49.040 --> 00:18:53.280] I want to be with my kids and I want to be in the conference.
[00:18:53.280 --> 00:18:57.120] Like I want both and I can't have both like all the time.
[00:18:57.120 --> 00:18:59.360] And when I leave them, I am sad.
[00:18:59.360 --> 00:19:03.360] And I do my best to ensure that they know why I'm going.
[00:19:03.360 --> 00:19:05.680] I incorporate them into like routines.
[00:19:05.680 --> 00:19:09.760] I bring them along to so many conferences, but it's also hard on them too.
[00:19:09.760 --> 00:19:10.240] It is.
[00:19:10.240 --> 00:19:11.680] And they need a tool, right?
[00:19:11.680 --> 00:19:17.920] And I think we have to remember that motherhood and business is going to be a duality, and there's always going to be a series of trade-offs.
[00:19:18.480 --> 00:19:22.000] And those kids are going to feel those trade-offs in some capacity, right?
[00:19:22.000 --> 00:19:26.640] I mean, I had a baby in November, and I got on a plane a month and a half later, and I left the baby behind.
[00:19:26.640 --> 00:19:31.720] And yet, it was what was necessary for me to continue to grow, but also for me to feel myself, right?
[00:19:31.720 --> 00:19:40.920] And I want everyone to know that motherhood is not something you have to hide behind because you're worried that society is going to think that you can't really do all the wonderful things that we are capable of.
[00:19:40.920 --> 00:19:44.840] In fact, it's like a badge of honor, you know, it's kind of like your superhero suit.
[00:19:45.240 --> 00:19:48.360] And so, that's where that was all inspired by so many people in my life.
[00:19:48.440 --> 00:19:49.240] Chris, how do you do it?
[00:19:49.240 --> 00:19:50.120] You're such a superhero.
[00:19:50.120 --> 00:19:54.520] And it's like, you know, I don't feel like this, you know, superhero.
[00:19:54.520 --> 00:20:01.240] And yet, maybe that's what we all need to believe about ourselves in order to continue to show up and do the hard thing and feel the feeling.
[00:20:02.120 --> 00:20:03.160] We are superheroes.
[00:20:03.160 --> 00:20:03.480] Thank you.
[00:20:03.480 --> 00:20:04.760] And that's what the book is about.
[00:20:04.760 --> 00:20:08.840] So, it's called The Adventures of Mommy Marvelous, and it's going to be a series.
[00:20:08.840 --> 00:20:23.320] The first book has rolled out and is very, very exciting because, and I only put two of my kids out of four in the book so far because I said, you know what, mommy's got to be a little bit ready to like grow her family and show the world that you can have everything that you want.
[00:20:23.320 --> 00:20:33.560] But also, the book is really about a mom who loves her kids, her kids who absolutely think that she is like so cool and so interesting, and they wonder what she's doing, right?
[00:20:33.560 --> 00:20:37.080] Whenever she's like jetting off to a work trip, they think she's really flying.
[00:20:37.080 --> 00:20:43.320] They kind of jump into this imagination world where they're wondering behind the scenes, is she a superhero?
[00:20:43.320 --> 00:20:46.360] Yeah, or is she just like a regular everyday woman?
[00:20:46.360 --> 00:20:49.320] And you don't really know, and you kind of have to read the book to find out.
[00:20:49.320 --> 00:20:49.800] Oh, my goodness.
[00:20:49.960 --> 00:20:51.160] But the exciting part is at the end of the day.
[00:20:51.320 --> 00:20:53.240] So, is she mommy marvelous?
[00:20:53.240 --> 00:20:54.120] She's mommy marvelous.
[00:20:54.280 --> 00:20:54.440] Okay.
[00:20:54.520 --> 00:20:54.840] Oh, my God.
[00:20:55.240 --> 00:20:55.960] Yes, exactly.
[00:20:55.960 --> 00:21:01.320] So, it's like you have to find out: is she mommy marvelous or is she just you or me?
[00:21:01.320 --> 00:21:03.480] Or are we all mommy marvelous?
[00:21:03.800 --> 00:21:03.960] Right?
[00:21:04.200 --> 00:21:05.560] And so, that's what it's all about.
[00:21:05.640 --> 00:21:09.960] You get to dive into the kids' imagination about what mommy could possibly be up to.
[00:21:09.960 --> 00:21:16.720] It also gives you a tool to be able to read before a business trip or before a long week at work and say, Listen, let's sit down, let's read this book.
[00:21:16.720 --> 00:21:20.720] Mommy's got a lot going on this week, and I want to make sure that you remember that you're a superhero too.
[00:21:14.680 --> 00:21:22.000] That's why mommy has all her strength.
[00:21:22.320 --> 00:21:25.760] That's how she can go out and do superhero things is because of you guys.
[00:21:25.760 --> 00:21:28.480] And so it just allows us to have a talking track with our kids.
[00:21:29.120 --> 00:21:30.640] This is so needed.
[00:21:30.640 --> 00:21:32.320] This is so needed.
[00:21:32.320 --> 00:21:38.240] I am so grateful that you did this project, that you birthed this project.
[00:21:38.240 --> 00:21:39.440] You're a fifth baby.
[00:21:39.440 --> 00:21:39.920] Yes.
[00:21:40.240 --> 00:21:41.600] And it's a series.
[00:21:41.600 --> 00:21:44.560] And I can't wait to have my physical copy.
[00:21:44.560 --> 00:21:46.000] I know it just launched.
[00:21:46.000 --> 00:21:47.920] You're starting your book tour right now.
[00:21:47.920 --> 00:21:50.000] We're all going to be supporting it.
[00:21:50.000 --> 00:21:52.560] This is so, so phenomenal.
[00:21:52.560 --> 00:22:46.360] I know every woman listening that's a mother right now it's like has children even if they're not a mother they know a superhero working mom who could use this in her toolbox yeah it's exactly what I wanted it to be right and which brings us back to this umbrella at the end of the day I want to support women tell their story show up confidently and you want to be able to build a world where you can leave a lasting impact and that's something that is my North Star mission right and the book is just a part of that content pillar for me so I love that we can't wait to get our hands on it so Chris book tour right now helping women founders and big brands any other like PRs it's like I know this episode is like how are you launching this book right so now in your own book launch maybe we can use that as an example what are the best ways that you're amplifying your story and getting the buzz about mommy marvelous so we're generating buzz i mean that's the exciting part.
[00:22:46.360 --> 00:22:48.840] I get to do what we do, but for me, yeah.
[00:22:48.840 --> 00:22:51.640] And you know, as the publicist, you're always kind of behind the scenes, right?
[00:22:51.640 --> 00:22:54.120] You're, I always say, we're the woman behind the woman.
[00:22:54.120 --> 00:22:56.200] And that's how i kind of grew up in this industry.
[00:22:56.200 --> 00:23:04.440] And so now to be able to like have to step into that spotlight is something funny, even though I love to talk and I love to be on camera, it's not something that I'm shy about.
[00:23:04.440 --> 00:23:06.120] It was never really about me.
[00:23:06.120 --> 00:23:11.480] And yet, being in this amazing network of women who like want to support me back, it's like, okay, Chris, come on out.
[00:23:11.480 --> 00:23:13.560] And it's like, so you like come back from behind the curtain.
[00:23:13.560 --> 00:23:14.920] It's like, hey, here she is.
[00:23:15.240 --> 00:23:20.120] And so we have a bunch of podcasts lined up, a bunch of press opportunities lined up.
[00:23:20.760 --> 00:23:23.640] I rebranded my entire website.
[00:23:23.640 --> 00:23:26.520] I have, oh, I did the most fun photo shoot with my kids.
[00:23:26.840 --> 00:23:27.480] It was amazing.
[00:23:27.960 --> 00:23:32.360] It was freaking crazy because all four kids were there and it was wild.
[00:23:32.360 --> 00:23:34.840] And my husband's like, what kind of circus is this?
[00:23:34.840 --> 00:23:39.560] But the pictures came out so amazing and it really just exemplified my life.
[00:23:39.560 --> 00:23:42.520] I worked with Mary from the icing agency who did such a great job.
[00:23:42.520 --> 00:23:50.040] Because remember, even when you're an expert in something, sometimes you have to hire another expert to be able to give you insights on you.
[00:23:50.360 --> 00:23:55.320] I would say, like, that's also like, give yourself permission to invest in these things, right?
[00:23:55.320 --> 00:24:03.640] Because yes, we can, and it is, there is a balance between like where your business is at, and like you can't invest in all the things, right?
[00:24:03.640 --> 00:24:07.640] So picking the right things and doing them strategically are really important.
[00:24:07.640 --> 00:24:10.920] But when you hire an expert to do something, it does get done.
[00:24:10.920 --> 00:24:15.640] And I love that you talked about rebranding and repackaging the rest of it before a launch.
[00:24:15.640 --> 00:24:23.400] I think that that's really solid advice because so often we're not paying attention to what our house looks like inside.
[00:24:23.400 --> 00:24:26.520] And people do, I would say I don't even go to websites anymore.
[00:24:26.520 --> 00:24:28.600] I go straight to check out someone's social.
[00:24:28.600 --> 00:24:33.640] I go straight to check out their even for brands, like even for the company page.
[00:24:33.640 --> 00:24:35.160] I go straight to the company page.
[00:24:35.160 --> 00:24:39.800] I go to the founder page, and I go to the company page to go find them, even on Instagram.
[00:24:39.800 --> 00:24:41.400] And I go find them and I learn what I need to.
[00:24:41.400 --> 00:24:43.080] And then from there, I can go to the website.
[00:24:43.080 --> 00:24:45.360] But I usually now check social first.
[00:24:44.840 --> 00:24:49.120] So that's a really good, important reminder that it does matter.
[00:24:49.280 --> 00:24:52.880] Like in 2025, this does matter and it's mattering more and more.
[00:24:52.880 --> 00:24:56.080] And so clean your house up, hire an expert to get it right.
[00:24:56.080 --> 00:24:56.960] Yes, you can do it.
[00:24:56.960 --> 00:25:00.800] Now we also have great AI tools to help us to audit and to do so much stuff.
[00:25:01.040 --> 00:25:02.880] Chat GPT can help you do all of that as well.
[00:25:02.880 --> 00:25:10.160] So if you are, you know, wanting to take your first pass at it, but hire the experts to get your house in order.
[00:25:10.160 --> 00:25:15.120] I mean, that's that, you said it best because at the end of the day, it's we don't know what we don't know.
[00:25:15.360 --> 00:25:20.240] And yet, sometimes, even when we do know it, we need an outside party to tell us because maybe we're so in it.
[00:25:20.240 --> 00:25:24.240] Like for me, for me to do all of my own PR, I'm way too close to it.
[00:25:24.560 --> 00:25:31.680] And so we have to remember that there is a part in your career where you're going to be able to do a lot of PR on your own.
[00:25:31.680 --> 00:25:32.960] And I want to encourage you to do that.
[00:25:32.960 --> 00:25:37.920] That's what a lot of my programs are about in our executive brand presence pillar of the company.
[00:25:37.920 --> 00:25:44.880] Because at the end of the day, with the right tools and the right education, with that phone in your pocket, you can actually go out and do your own PR.
[00:25:44.880 --> 00:25:46.320] You can connect with the right people.
[00:25:46.320 --> 00:25:47.920] You can go out and you can be a thought leader.
[00:25:47.920 --> 00:25:48.800] You can be attending.
[00:25:48.800 --> 00:25:51.360] If you want to speak at a conference, go to the conference first.
[00:25:51.600 --> 00:25:52.720] Meet the right people, right?
[00:25:52.960 --> 00:25:53.600] That's good advice.
[00:25:53.840 --> 00:25:58.960] Go and be in the place that you want to be because if you can see her, you can be her.
[00:25:59.280 --> 00:26:06.080] And so when I am teaching people how to essentially run their own PR, that was so good.
[00:26:06.080 --> 00:26:08.400] If you can see her, you can be her.
[00:26:08.400 --> 00:26:09.120] I love that.
[00:26:09.120 --> 00:26:10.240] Yeah, and it's true.
[00:26:10.240 --> 00:26:11.840] We need to see women like you.
[00:26:11.840 --> 00:26:15.440] We need to be able to see ourselves in that position.
[00:26:15.440 --> 00:26:16.960] So, what's the first step?
[00:26:16.960 --> 00:26:21.600] Getting in the room, walking in the room, walking right through the door, finding a way in, right?
[00:26:21.600 --> 00:26:25.120] Have the grit and the prowess to figure out how you're going to get there.
[00:26:25.120 --> 00:26:37.320] And so, when you go out and you do your own PR, with a few tools, an understanding of your message, how you're gonna package that up beautifully for your audience, then it's just about talking, right?
[00:26:37.320 --> 00:26:41.000] Like, a publicist is nothing but like the best chatty Kathy in the world, right?
[00:26:41.000 --> 00:26:45.400] And why I love my job so much because I could do that for literally forever.
[00:26:45.400 --> 00:26:46.920] We can listen to you forever.
[00:26:46.920 --> 00:26:48.200] It's my favorite thing to do.
[00:26:48.200 --> 00:26:49.960] I was like, most talkative and best personality.
[00:26:49.960 --> 00:26:51.720] Those are my two superlatives in high school.
[00:26:52.120 --> 00:26:53.960] And I'm like, I'm like, can I put that on my resume?
[00:26:53.960 --> 00:26:55.080] And I did try.
[00:26:55.560 --> 00:27:10.520] But, you know, at the end of the day, if you love what you do, even if you're introverted, like put on that like power suit that makes you feel confident so you can step out and feel a little bit more ready and then know your story really well, practice it, and then go out there, right?
[00:27:10.520 --> 00:27:16.280] So, no matter what it is, no matter what personality type you have, you have the ammo in your back pocket.
[00:27:16.280 --> 00:27:19.960] And then, when it's time and your brand starts to escalate, you hire your PR strategist.
[00:27:19.960 --> 00:27:20.840] But there's a lot of tools.
[00:27:20.840 --> 00:27:27.560] I mean, we have a digital program that you can buy at a fraction, I mean, literally a fraction of the price for hiring a PR agency.
[00:27:27.880 --> 00:27:36.280] And it's like, and I don't ever want to shoot myself in the foot by like stopping retainer business, but the reality is I want to be able to give more women a voice.
[00:27:36.280 --> 00:27:38.440] And so we need to make it accessible for them, right?
[00:27:38.440 --> 00:27:41.080] So that's a really big part of my brand and my vision.
[00:27:41.080 --> 00:27:43.160] And so that's why it's a part of my business, right?
[00:27:43.160 --> 00:27:43.560] I love it.
[00:27:43.560 --> 00:27:44.760] Where can we find you, Chris?
[00:27:44.760 --> 00:27:46.920] So let's, let's, where can we find you?
[00:27:46.920 --> 00:27:47.880] How can we support you?
[00:27:47.880 --> 00:27:49.880] Where can we buy Mommy Marvelous?
[00:27:49.880 --> 00:27:50.200] Yay.
[00:27:50.200 --> 00:27:52.440] Okay, so Mommy Marvelous is available on Amazon.
[00:27:52.440 --> 00:27:56.680] There will be a few other retailers rolling out, which I'm really excited about.
[00:27:56.680 --> 00:28:08.320] You can follow me at ChrisGordonPR on Instagram and chrisgordon.com and then at cbecoms on Instagram or CB Communications.
[00:28:09.040 --> 00:28:11.360] We'll link everything off of your page.
[00:28:11.360 --> 00:28:12.640] I'm so excited.
[00:28:12.640 --> 00:28:14.240] This is so needed, Chris.
[00:28:14.240 --> 00:28:16.560] And you really are mommy marvelous.
[00:28:16.560 --> 00:28:21.600] I have truly just witnessed it myself on so many occasions.
[00:28:21.600 --> 00:28:22.720] I follow you online.
[00:28:22.720 --> 00:28:25.280] You truly are uplifting women.
[00:28:25.280 --> 00:28:27.440] You're a badass in business.
[00:28:27.440 --> 00:28:30.320] You like, you're so incredibly sweet and soft.
[00:28:30.320 --> 00:28:36.800] And you really do do it all with four fucking kids, like literally four kids under like seven.
[00:28:36.800 --> 00:28:37.600] Like, I don't even know.
[00:28:37.600 --> 00:28:39.840] Like, it's just nuts to watch.
[00:28:39.840 --> 00:28:41.040] And it is a circus.
[00:28:41.040 --> 00:28:42.320] And I love your circus.
[00:28:42.320 --> 00:28:44.480] Like, I love following your circus.
[00:28:44.480 --> 00:28:44.640] Yeah.
[00:28:44.640 --> 00:28:49.280] I mean, I think we can all be like the ringleader of the most fun parts of our life, you know, and embrace it.
[00:28:49.280 --> 00:28:50.800] And I'm really excited for Mommy Marvelous.
[00:28:50.800 --> 00:28:51.760] So go get your copies.
[00:28:51.760 --> 00:28:53.520] Thanks for all of the awesome PR tips.
[00:28:53.520 --> 00:28:54.800] We'll be linking everything.
[00:28:54.800 --> 00:28:58.640] And I hope you guys enjoyed today's episode of CO School.
[00:28:58.640 --> 00:29:00.800] Tag us, share this, go follow Chris.
[00:29:00.800 --> 00:29:02.080] Go buy the books.
[00:29:02.080 --> 00:29:04.080] I can't wait to use this for my girls at night.
[00:29:04.080 --> 00:29:04.800] Thank you for this.
[00:29:04.800 --> 00:29:05.200] Thank you.
[00:29:05.200 --> 00:29:05.760] Bye, everyone.
[00:29:05.760 --> 00:29:08.560] We'll see you guys next week on the CO School.
[00:29:15.600 --> 00:29:25.440] Hi, I'm Tamson Fidel, journalist and author of How to Menopause and host of The Tamson Show, a weekly podcast with your roadmap to midlife and beyond.
[00:29:25.440 --> 00:29:35.920] We cover it all: from dating to divorce, aging to ADHD, sleep to sex, brain health to body fat, and even how perimenopause can affect your relationships.
[00:29:35.920 --> 00:29:37.440] And trust me, it can.
[00:29:37.440 --> 00:29:47.360] Each week, I sit down with doctors, experts, and leaders in longevity for unfiltered conversations packed with advice on everything from hormones to happiness.
[00:29:47.360 --> 00:29:53.840] And of course, how to stay sane during what can be, well, let's face it, a pretty chaotic chapter of life.
[00:29:53.840 --> 00:29:56.160] Think of us as your midlife survival guide.
[00:29:56.160 --> 00:29:58.560] New episodes released every Wednesday.
[00:29:58.560 --> 00:30:03.560] Listen now on Apple, Spotify, or wherever you get your podcasts.
[00:30:04.200 --> 00:30:08.680] You just realized your business needed to hire someone yesterday.
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[00:30:58.200 --> 00:30:59.640] Terms and conditions apply.
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Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.960 --> 00:00:07.200] A mochi moment from Mark, who writes, I just want to thank you for making GOP1s affordable.
[00:00:07.200 --> 00:00:12.160] What would have been over $1,000 a month is just $99 a month with Mochi.
[00:00:12.160 --> 00:00:14.640] Money shouldn't be a barrier to healthy weight.
[00:00:14.640 --> 00:00:17.920] Three months in, and I have smaller jeans and a bigger wallet.
[00:00:17.920 --> 00:00:19.120] You're the best.
[00:00:19.120 --> 00:00:20.240] Thanks, Mark.
[00:00:20.240 --> 00:00:23.120] I'm Myra Ameth, founder of Mochi Health.
[00:00:23.120 --> 00:00:27.040] To find your Mochi Moment, visit joinmochi.com.
[00:00:27.040 --> 00:00:30.240] Mark is a mochi member compensated for his story.
[00:00:30.560 --> 00:00:34.640] Taking on a DIY job around the house is the ultimate summer project.
[00:00:34.640 --> 00:00:42.400] But if your DIY home security system is a beware of dog sign, when your real pet is Princess the Cat, that's safe-ish.
[00:00:42.400 --> 00:00:47.200] To be actually safe, help protect your home with a DIY system from ADT.
[00:00:47.200 --> 00:00:52.080] It's easy to install and gives you virtual assistance from ADT's technical support team.
[00:00:52.080 --> 00:00:55.840] Best of all, you can tell everyone in the neighborhood you set it up yourself.
[00:00:55.840 --> 00:00:58.640] Don't settle for safe-ish this summer.
[00:00:58.640 --> 00:01:00.880] DIY with ADT instead.
[00:01:00.880 --> 00:01:04.320] Visit ADT.com to learn more.
[00:01:13.280 --> 00:01:20.640] Hi, I'm Sonera Madani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:20.640 --> 00:01:22.160] Yes, billion.
[00:01:22.160 --> 00:01:25.520] Now I'm doing it again and building my second unicorn, work.
[00:01:26.240 --> 00:01:33.120] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:01:33.120 --> 00:01:39.280] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:01:39.280 --> 00:01:45.440] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:01:45.440 --> 00:01:46.160] More money.
[00:01:46.160 --> 00:01:49.280] Grab a seat because class is officially in session.
[00:01:49.280 --> 00:01:51.680] Welcome to CEO School.
[00:01:53.920 --> 00:01:54.640] Hi, everyone.
[00:01:54.640 --> 00:01:56.400] Welcome back to the CEO School Podcast.
[00:01:56.400 --> 00:02:03.800] We are here live from the Millionaire Founders Club retreat, and I hope you are having just the most fantastic start to your week.
[00:02:03.800 --> 00:02:05.640] I'm so excited you're tuning in today.
[00:01:59.760 --> 00:02:06.920] I've got such a special treat.
[00:02:07.160 --> 00:02:12.760] We have another speaker that I'm bringing to you live from the conference because why not?
[00:02:12.760 --> 00:02:16.280] I'm so excited to be able to share all of these incredible women with you.
[00:02:16.280 --> 00:02:17.880] Their stories are phenomenal.
[00:02:17.880 --> 00:02:25.240] And what we're learning in this conference right now, just being around seven-plus-figure women, these conversations are just next level.
[00:02:25.240 --> 00:02:33.400] And the conversation we're about to have today is something that we all need as female founders, which is more visibility.
[00:02:33.400 --> 00:02:46.120] We need to not just be able to, we know our stories, we need to be able to share our stories and finesse our stories, but we need to be able to reach our audiences, our customers, become thought leaders in our space.
[00:02:46.120 --> 00:02:55.960] And in order to do that, you need to have people that you surround yourself with that can do that for you because it is so difficult to do it just on your own.
[00:02:55.960 --> 00:03:02.680] And so, with that, I'm so excited to introduce our next guest, Chris Gordon, who is the founder of CB Communications.
[00:03:02.680 --> 00:03:13.720] She has had over 20 plus years in PR and communications, and her agency supports so many brands that I'm so excited for you to hear about every brand ever.
[00:03:13.720 --> 00:03:19.880] New York-based agency, and not she's been supporting brands for such a long time, but she also supports founders.
[00:03:19.880 --> 00:03:23.720] And so, on stage, Chris led an entire panel on visibility.
[00:03:23.720 --> 00:03:25.240] How can we achieve PR?
[00:03:25.240 --> 00:03:26.440] What are the best practices?
[00:03:26.440 --> 00:03:29.240] And I'm like, I gotta take you upstairs right now, and we gotta do this podcast.
[00:03:29.400 --> 00:03:31.320] No, Chris, welcome to CEO School.
[00:03:31.320 --> 00:03:32.120] Thanks so much.
[00:03:32.120 --> 00:03:35.960] Okay, first off, Sonira, it has been such a great weekend and retreat.
[00:03:35.960 --> 00:03:44.960] I feel like, as female founders and as women, we really need that support system in order to feel like we can go out and like just embrace the next day.
[00:03:44.520 --> 00:03:50.720] Because sometimes in business, when you're like alone and kind of in a silo day to day, you just need to feel reinvigorated.
[00:03:51.200 --> 00:03:55.360] And whenever I'm around you and all the amazing women that you bring together, I feel so good.
[00:03:55.360 --> 00:03:56.560] I feel like I'm on top of the world.
[00:03:57.280 --> 00:03:58.320] Thank you so much for having me.
[00:03:58.400 --> 00:03:58.800] Oh my goodness.
[00:03:58.960 --> 00:04:00.080] And the panel was so fun.
[00:04:00.080 --> 00:04:11.840] It was everything about this weekend has been amazing and so meticulously thought of and put together, which I appreciate as a PR strategist because I think everything that you build is such a representation of your brand.
[00:04:12.080 --> 00:04:14.000] And people can feel the passion that you have.
[00:04:14.000 --> 00:04:14.800] I love that.
[00:04:14.800 --> 00:04:15.360] Thank you.
[00:04:15.600 --> 00:04:16.320] I do feel it.
[00:04:16.320 --> 00:04:16.720] I feel that.
[00:04:16.720 --> 00:04:24.000] And this is why we set up, we haven't done this in the past where we were like, let's just set up the podcast studio here.
[00:04:24.000 --> 00:04:31.360] And then the best moments that are happening, let's just, let's go back and share it back with these audiences because it's, I know everyone can't be in the room.
[00:04:31.360 --> 00:04:32.960] We can't even hold everyone in the room.
[00:04:32.960 --> 00:04:34.080] And you're invited to the table.
[00:04:34.080 --> 00:04:35.520] Everyone's invited to the table.
[00:04:35.520 --> 00:04:41.040] But this is our way of being able to take those conversations, those key lessons, those key learnings, and then bring it back to all of you.
[00:04:41.040 --> 00:04:44.000] So I'm so excited, all the strategies that you shared.
[00:04:44.000 --> 00:04:45.520] And so let's get right to it.
[00:04:45.520 --> 00:04:46.960] So I'm just excited.
[00:04:46.960 --> 00:04:58.400] So tell us about your agency first and your background, and then we'll dive into how all of us as founders can really be strategic about our brands because it does make all the difference.
[00:04:58.400 --> 00:04:59.200] It really does.
[00:04:59.600 --> 00:05:06.400] So I started CB Communications about eight years ago after a long tenure in the beauty industry on the PR side.
[00:05:06.720 --> 00:05:14.560] And I was at multiple agencies working with really big brands, Revlon, Almay, all the things really deep in the beauty world because I'm such a beauty gal.
[00:05:14.560 --> 00:05:21.840] And then I went in-house at a beauty brand, and I suddenly noticed that there was this kind of missing link when you're at an agency.
[00:05:21.840 --> 00:05:29.080] And so when you're at an agency, you're almost like a little bit too far from the client in a way that you can't be as nimble, you can't be as agile.
[00:05:29.080 --> 00:05:35.240] If there's shifts in terms internally, you can't really shift your PR plan as fast around them because you're not as connected.
[00:05:35.480 --> 00:05:41.320] When you're in-house, you have the ability to connect the dots really quickly and pivot when you need.
[00:05:41.320 --> 00:05:48.680] If there's like a product that's not going to be released or a founder story that needs to come out or something that you want to amplify, you could do it really quick when you're in-house.
[00:05:48.680 --> 00:05:52.360] So I thought to myself, how can I bring the two worlds together?
[00:05:52.360 --> 00:05:56.920] How can I create an agency that is like an extension of your in-house team?
[00:05:56.920 --> 00:06:06.040] So you truly feel like you have a rapport, you have relationships with them, and that you can call them, you can send them an email, or you can just like shoot the shit and be like, I have some ideas, and it's really creative and fun.
[00:06:06.040 --> 00:06:16.280] Yet you have the power behind you and the fuel behind you of an agency with all the relationships and the vendors and the network that you need when you are a brand that's trying to grow.
[00:06:16.280 --> 00:06:18.600] And so I started CB communications from there.
[00:06:18.600 --> 00:06:25.880] And I had such an amazing opportunity to work with the brand that I was in-house for, which is a really big beauty brand called Sicily Paris.
[00:06:25.880 --> 00:06:27.560] They came with me as my first client.
[00:06:27.560 --> 00:06:28.280] Oh, I love that.
[00:06:28.440 --> 00:06:32.680] And so he, the president there at the time, he was so supportive.
[00:06:32.680 --> 00:06:36.680] And he's like, well, the best managers let their star employees shine.
[00:06:36.680 --> 00:06:39.560] And which is the lesson I always now live by, right?
[00:06:39.560 --> 00:06:42.920] As a, you know, a boss of many people.
[00:06:42.920 --> 00:06:45.080] And it just kind of started from there, right?
[00:06:45.080 --> 00:06:54.200] So I got to do the thing that I love the most, represent brands that I love and I truly believe in, and also represent people behind the brand.
[00:06:54.200 --> 00:06:57.960] Because I have media trained high-level CEOs, celebrities.
[00:06:57.960 --> 00:07:06.840] I mean, believe it or not, even though celebrities are paid actors, actresses, when they're representing a brand, they have to be trained on how to show up for the brand and be ambassadors of the brand.
[00:07:06.840 --> 00:07:22.560] So I was able to really do that and sink my teeth into what it's like to work with the talent, the people behind the scenes that you want to bring to the forefront, and how do you excel their brand and have them show up in a way that's like polished and confident and exciting.
[00:07:22.560 --> 00:07:28.720] Then they're going on to get exposure, build a bigger network, and ultimately leads to more and more sales.
[00:07:29.200 --> 00:07:31.200] So it's like everything is so connected.
[00:07:31.200 --> 00:07:36.800] And I think nowadays people just want to understand what's behind the brand that they're buying.
[00:07:36.800 --> 00:07:37.520] 100%.
[00:07:37.520 --> 00:07:40.800] I feel like now gone are the days, like we're not being sold to, right?
[00:07:40.800 --> 00:07:49.040] We want to, there truly is influenced by people and not like, and of course that's where influencers, that's where it comes from.
[00:07:49.040 --> 00:07:55.680] But I want to buy brands that I care about, that care about the same value thing, like the same things that I care about as a human.
[00:07:55.680 --> 00:07:57.520] And I want to buy from real companies.
[00:07:57.520 --> 00:07:59.520] Like I want to buy from smaller companies.
[00:07:59.520 --> 00:08:01.600] I want to buy from founders that I love.
[00:08:01.600 --> 00:08:02.640] I want that story.
[00:08:02.640 --> 00:08:04.240] I want that connection.
[00:08:04.240 --> 00:08:05.840] And it goes across the board.
[00:08:05.840 --> 00:08:08.320] It used to be for certain products and certain things.
[00:08:08.320 --> 00:08:11.040] And now it's literally across, even I'm buying software that way.
[00:08:11.040 --> 00:08:14.560] Like I'm buying from brands that I truly feel connected to.
[00:08:14.560 --> 00:08:16.720] Yeah, I think every brand needs to have a story.
[00:08:16.720 --> 00:08:22.880] Even if you're a legacy brand and there's not technically a founder at the helm, there still needs to be a story so that it can connect back to the consumer.
[00:08:23.440 --> 00:08:28.800] Why were people buying that product in the first place 20 years ago when it really became such a deep-rooted legacy brand?
[00:08:28.800 --> 00:08:30.320] How do you bring that alive today?
[00:08:30.720 --> 00:08:35.280] And so that's really what we work on at CB Communications, and it's what we specialize in, right?
[00:08:35.280 --> 00:08:36.560] It's not just about the media.
[00:08:36.560 --> 00:08:38.080] It's like everyone's a publicist now.
[00:08:38.080 --> 00:08:40.480] You have a phone in your hand, in your pocket.
[00:08:40.480 --> 00:08:43.920] You have access to media and you can own that media channel.
[00:08:43.920 --> 00:08:56.720] And so we really work to, I would say, train, but also educate our clients on the importance of showing up as your own personal brand within the organization and externally.
[00:08:56.720 --> 00:08:57.120] Okay.
[00:08:57.120 --> 00:08:57.280] Right?
[00:08:57.280 --> 00:08:58.640] Because it has to be consistent.
[00:08:58.640 --> 00:09:00.040] Who you are has to be consistent.
[00:08:59.680 --> 00:09:00.920] I agree with that.
[00:09:01.160 --> 00:09:07.560] So, you know, we've got so many, our audience is all female founders, and they have powerhouse.
[00:09:07.560 --> 00:09:08.600] They have great stories.
[00:09:08.920 --> 00:09:12.840] I don't meet women who don't have great stories on why they're starting a business.
[00:09:12.840 --> 00:09:18.040] Like, they're starting a business because there was a problem, there was a need, there was something that no one else solved.
[00:09:18.040 --> 00:09:21.480] And now she's like, fuck it, I got to do it because no one else is doing it.
[00:09:21.480 --> 00:09:25.080] And she's like, I got to raise my hand to go solve this thing as well.
[00:09:25.080 --> 00:09:27.560] And that's how most like women start companies.
[00:09:27.720 --> 00:09:28.440] Badass women.
[00:09:28.440 --> 00:09:28.760] Yeah.
[00:09:28.840 --> 00:09:29.240] You know what?
[00:09:29.240 --> 00:09:31.080] If no one's going to take care of it, I have to.
[00:09:31.080 --> 00:09:31.320] Yes.
[00:09:31.400 --> 00:09:32.520] Give it to a busy woman.
[00:09:33.080 --> 00:09:37.880] But we're like the last to, you know, to advocate for ourselves either, right?
[00:09:37.880 --> 00:09:41.160] So we start the company, and this part of it is so important.
[00:09:41.160 --> 00:09:43.960] And now I think more and more we realize the importance of it.
[00:09:43.960 --> 00:09:49.800] We understand that we do want to get our story out, but also we have tight budgets when we're starting a company, right?
[00:09:49.800 --> 00:09:54.040] And so hiring a PR agency, you know, is expensive.
[00:09:54.040 --> 00:09:55.560] You do, like, where do I spend my dollars?
[00:09:55.560 --> 00:09:58.680] Do I spend my dollars on building my product?
[00:09:58.680 --> 00:10:01.080] You know, you know, ads for my company.
[00:10:01.080 --> 00:10:02.840] There's like my team that I need.
[00:10:02.840 --> 00:10:05.560] And so you're so resource-strapped.
[00:10:05.560 --> 00:10:13.400] What are the best ways, like for early stage founders that you have found that they can start getting visibility or what are places that we're not thinking of?
[00:10:13.400 --> 00:10:17.480] So I would say, first and foremost, just learn what your story is going to be.
[00:10:17.480 --> 00:10:17.880] Okay.
[00:10:17.880 --> 00:10:18.200] Right?
[00:10:18.200 --> 00:10:27.560] Because at the end of the day, if you're not showing up consistently across the board, even if the conferences or the events that you're attending have a little bit of a different audience, there needs to be a golden thread.
[00:10:27.560 --> 00:10:31.560] So understand what that thread is going to be and make sure that you're telling it in every single room.
[00:10:31.560 --> 00:10:32.040] Some version.
[00:10:32.280 --> 00:10:37.800] Can we talk about what we were talking about last night in our roundtable that we were having with the girls?
[00:10:37.800 --> 00:10:41.560] So we were having a discussion on founder stories, actually.
[00:10:41.560 --> 00:10:48.400] And, you know, one of the women was talking about her story is feeling lost right now and how we can tie the story together.
[00:10:44.760 --> 00:10:53.600] And I shared a sentiment that we kind of had mixed discussion around, which is like what this is all about.
[00:10:53.600 --> 00:11:00.400] And I actually feel like when founders introduce themselves and they are like, I do this and I do this and I do this.
[00:11:00.400 --> 00:11:02.240] And it's like this badge of honor, which it is.
[00:11:02.240 --> 00:11:06.560] Like if you run multiple companies or you're passionate about multiple things, that's exciting.
[00:11:06.560 --> 00:11:08.640] And I love that you're passionate about that.
[00:11:08.640 --> 00:11:12.800] However, when you're telling it and you're not telling that story cohesively, I'm lost.
[00:11:12.800 --> 00:11:14.160] I'm like, what do you do?
[00:11:14.160 --> 00:11:16.320] And like, what, like, what can I come to you for?
[00:11:16.320 --> 00:11:17.200] Why should I come to you?
[00:11:17.200 --> 00:11:17.600] Who are you?
[00:11:18.080 --> 00:11:19.600] What are you the expert in?
[00:11:19.600 --> 00:11:23.200] Or if I think of a client, like, I'm going to go directly to you.
[00:11:23.200 --> 00:11:26.720] If I know somebody needs PR, I'm like, oh, I got a gal.
[00:11:27.760 --> 00:11:29.040] You should talk to Chris, right?
[00:11:29.040 --> 00:11:31.920] And so your story is really clear on what you do.
[00:11:32.240 --> 00:11:39.360] Okay, let's, let's unpack that a bit because that founder story, you may think that you have your founder story right.
[00:11:39.360 --> 00:11:47.840] How can we get this, like, the, the, our, our story articulated concisely, clearly, and with like the right message?
[00:11:47.840 --> 00:11:50.080] And that's really like the first step of our program.
[00:11:50.080 --> 00:11:51.760] We have something called the Impact Academy.
[00:11:52.000 --> 00:11:56.480] It's an acronym that takes you through all the stages to become a thought leader and to own your message.
[00:11:56.480 --> 00:11:58.880] But identifying that message is the first piece.
[00:11:58.880 --> 00:12:02.400] So I think what's important is that you have to kind of take a step back and look at your life.
[00:12:02.400 --> 00:12:04.080] I'll give myself as an example.
[00:12:04.080 --> 00:12:05.840] I am a mom of four.
[00:12:05.840 --> 00:12:06.160] I am.
[00:12:06.400 --> 00:12:07.680] I'm an incredible mom of four.
[00:12:07.680 --> 00:12:09.840] By the way, two of your babies are downstairs.
[00:12:09.840 --> 00:12:10.000] Yes.
[00:12:10.160 --> 00:12:11.840] And you were like breastfeeding at the conference.
[00:12:12.240 --> 00:12:12.640] Oh my God.
[00:12:13.040 --> 00:12:17.120] Well, I appreciate you for like having a room where you can be a mom and be a boss.
[00:12:17.120 --> 00:12:22.480] You know, I think that's so important in this time to be able to embrace the duality of your life.
[00:12:22.480 --> 00:12:30.600] And to that point, when you show up someplace and you are so many things, it can get a little bit confusing to your audience.
[00:12:30.840 --> 00:12:32.360] Well, what is she known for?
[00:12:32.360 --> 00:12:38.120] So I think it's all about kind of leading with what we call like your true north or the north star.
[00:12:38.120 --> 00:12:44.520] And then people can get to know all the other pillars of your life, but they understand what you're really about and what you really stand for.
[00:12:44.520 --> 00:12:47.800] So it's not like I walk in a room and I'm like, I'm a certified lactation consultant.
[00:12:47.800 --> 00:12:48.760] I have baby mama.
[00:12:48.760 --> 00:12:50.200] I have, I'm a children's book author.
[00:12:50.200 --> 00:12:51.560] I also own a PR agency.
[00:12:51.560 --> 00:12:52.920] Yes, I have all these things.
[00:12:52.920 --> 00:13:04.840] But when you get to know Chris, you're likely getting to know a woman who loves to help brands and people tell their story, grow their confidence, and be able to impact the world and change the world for the best through those tactics.
[00:13:05.160 --> 00:13:08.040] And all of the other pieces of my brand fall under that, right?
[00:13:08.040 --> 00:13:09.720] It's like it's supporting women.
[00:13:09.720 --> 00:13:11.080] That's lactation.
[00:13:11.080 --> 00:13:18.040] That's all of the motherhood work that I do, supporting those communities and moms and making sure that we can show up as our best, confident selves.
[00:13:18.040 --> 00:13:19.320] And then you have the storytelling.
[00:13:19.320 --> 00:13:21.160] That's CB Communications, right?
[00:13:21.480 --> 00:13:24.680] I also have multiple divisions within CB Communications.
[00:13:24.680 --> 00:13:28.200] And so instead of me saying everything, just rethinking it all, yes.
[00:13:28.200 --> 00:13:28.680] Exactly.
[00:13:28.680 --> 00:13:30.520] It's like lead with your North Star.
[00:13:30.520 --> 00:13:31.480] Figure out whatever.
[00:13:31.480 --> 00:13:32.760] We call it an umbrella.
[00:13:32.760 --> 00:13:37.800] So you have an umbrella, and underneath the umbrella are all your content pillars, but the umbrella protects you.
[00:13:37.800 --> 00:13:42.440] And so you have that umbrella in order to go and kind of have your armor.
[00:13:42.440 --> 00:13:45.880] And there's some really, really great case studies of women who do it really well.
[00:13:45.880 --> 00:13:50.520] So it's like start to look at the women that you love and the brands and the founders that you really love.
[00:13:50.520 --> 00:13:52.680] Sunira being one of them has many, many things.
[00:13:52.680 --> 00:13:53.720] You're multi-hyphenate.
[00:13:53.720 --> 00:13:56.840] You have many different companies and many different things that you're involved in.
[00:13:56.840 --> 00:13:59.160] And yet when you show up, people know exactly who you are.
[00:13:59.720 --> 00:14:00.920] So there's a tactic to that.
[00:14:00.920 --> 00:14:04.200] And if you don't know where to start, just start by identifying your message.
[00:14:04.440 --> 00:14:07.160] From there, everything starts to fall into place.
[00:14:07.160 --> 00:14:14.360] I think that the business expert piece or like the umbrella piece of like knowing your North Star is super, super, super important.
[00:14:14.360 --> 00:14:17.280] And just picking it, that doesn't mean that you can't be those other things.
[00:14:17.920 --> 00:14:23.520] And so, and I love that you talked about the pillars because that's something that I use all the time, effectively in social media.
[00:14:23.520 --> 00:14:32.240] Like, even in my, even in our, you know, in how we're, you know, talking to our audiences, how I'm talking to my audiences, there's five pillars of my brand under that umbrella.
[00:14:32.320 --> 00:14:34.560] Now we're just going to sing Q Rihanna here.
[00:14:34.880 --> 00:14:36.720] Under my umbrella.
[00:14:36.720 --> 00:14:38.240] Ella, Ella.
[00:14:41.040 --> 00:14:42.000] We're having some fun.
[00:14:42.000 --> 00:14:42.480] Yeah.
[00:14:42.480 --> 00:14:43.600] No, but it is true.
[00:14:43.600 --> 00:14:45.760] And so I can be a mom.
[00:14:45.760 --> 00:14:48.400] I can have CEO school to empower women.
[00:14:48.400 --> 00:14:50.080] I am a business leader.
[00:14:50.080 --> 00:14:53.520] Like I want to be known as a badass in business.
[00:14:53.600 --> 00:14:54.640] I scale companies.
[00:14:54.640 --> 00:14:55.760] That's what I do.
[00:14:55.760 --> 00:14:58.560] The companies that I scale, I have tech companies that I scale.
[00:14:58.560 --> 00:15:02.160] And that's a huge part of my story in building and exiting my first business.
[00:15:02.160 --> 00:15:04.480] But a huge part of my story is my family.
[00:15:04.480 --> 00:15:06.000] I get to work with my brother.
[00:15:06.000 --> 00:15:07.600] My mom's downstairs too.
[00:15:07.600 --> 00:15:08.960] I'm a girl mom.
[00:15:08.960 --> 00:15:09.600] I love my kid.
[00:15:09.600 --> 00:15:10.720] Like I love my family.
[00:15:10.720 --> 00:15:12.880] Like that's a huge part of wherever I go.
[00:15:12.880 --> 00:15:14.640] That's a part of my brand pillar.
[00:15:14.640 --> 00:15:21.600] And supporting women, because I was so lonely in the tech bro world is how CEO school came about because I didn't go to CEO school.
[00:15:21.600 --> 00:15:29.920] And so, but when I lead or when I'm walking into rooms, and it's also important to know how to lead in the rooms that you're into, right?
[00:15:29.920 --> 00:15:31.680] And so how to lead in the rooms.
[00:15:31.680 --> 00:15:40.160] And so there is that North Star tactic that you do have to, like that, that umbrella that you do have to have.
[00:15:40.160 --> 00:15:49.440] And it's okay that as your audience is getting to know your story or getting it to be able to show those different parts of you, but to kind of treat them as like pillars of your brand.
[00:15:49.440 --> 00:15:49.840] Definitely.
[00:15:49.840 --> 00:15:51.840] And here's how I like to explain it.
[00:15:52.160 --> 00:15:56.800] You have an elevator pitch or a story, whatever that may be.
[00:15:56.800 --> 00:15:59.280] And you can have multiple different ingredients.
[00:15:59.280 --> 00:16:00.680] The ingredients should always be the same.
[00:16:00.680 --> 00:16:04.840] So let's pretend you have tomatoes, Italian seasoning.
[00:16:04.840 --> 00:16:05.640] Of course, I'm Italian seasoning.
[00:16:05.800 --> 00:16:06.040] I know.
[00:16:06.040 --> 00:16:06.600] We can hear it.
[00:16:06.600 --> 00:16:07.320] We can hear your conversation.
[00:16:07.720 --> 00:16:08.280] Talk about food.
[00:16:08.280 --> 00:16:08.920] I have to.
[00:16:08.920 --> 00:16:10.120] So Long Island.
[00:16:10.280 --> 00:16:12.840] Then you have some cheese and you have some flour.
[00:16:13.320 --> 00:16:16.040] In one room, you might make focaccia, right?
[00:16:16.040 --> 00:16:18.280] You might have a nice little like pizza or flatbread.
[00:16:18.280 --> 00:16:20.920] In another room, you might make grilled cheese and tomato soup.
[00:16:20.920 --> 00:16:22.760] In another room, you might make pasta.
[00:16:22.920 --> 00:16:24.840] But the ingredients are the same, right?
[00:16:25.160 --> 00:16:32.920] Even though the audience are different and they like different things, they still understand if they were in that room and then they're in the room right next to you, they're not confused.
[00:16:32.920 --> 00:16:34.120] Oh, she's showing up as this one way.
[00:16:34.360 --> 00:16:36.200] But it's still Italian across the board, too.
[00:16:36.200 --> 00:16:38.600] You're not having Chinese and a Mexican and everything.
[00:16:38.680 --> 00:16:40.760] Apparently, there is a consistency.
[00:16:41.240 --> 00:16:43.400] And so that's how I like everyone to think about their brand.
[00:16:43.480 --> 00:16:44.360] It's a secret sauce.
[00:16:44.360 --> 00:16:45.800] It's the secret sauce.
[00:16:45.800 --> 00:16:46.440] There we go.
[00:16:46.440 --> 00:16:48.120] It's the secret sauce.
[00:16:48.120 --> 00:16:55.400] And so that's why when I talk about brand building inside of our accelerator and our program, I like to give that analogy to you.
[00:16:55.960 --> 00:16:58.200] It's almost like a way to break it down really simply.
[00:16:58.520 --> 00:17:00.920] What are your ingredients that are always going to show up?
[00:17:00.920 --> 00:17:01.880] How can you practice them?
[00:17:01.880 --> 00:17:12.040] And in different rooms to different audiences, how can you make sure that ultimately you are always a cohesive version of the person that you want to show up as?
[00:17:12.040 --> 00:17:14.280] Because that's what's going to make you more memorable.
[00:17:14.280 --> 00:17:14.920] I love that.
[00:17:14.920 --> 00:17:19.400] Okay, let's talk about one of your pillars, which is motherhood.
[00:17:19.400 --> 00:17:24.280] And I'm so excited about something that has just launched.
[00:17:24.280 --> 00:17:27.480] And I just want you to share it because I am so pumped for you.
[00:17:27.480 --> 00:17:28.600] I'm so, so excited.
[00:17:28.600 --> 00:17:29.400] And thank you so much.
[00:17:29.400 --> 00:17:31.560] I mean, motherhood is such a big part of who I am.
[00:17:31.560 --> 00:17:36.440] And, and you know, for a long time, starting a business and not knowing if brands would take me seriously anymore.
[00:17:36.440 --> 00:17:39.160] It's when you work with big corporate brands too, you're so concerned.
[00:17:39.160 --> 00:17:43.880] It's like, when, when I become a mom, are they still going to want to work with me or are they going to think that I can't juggle at all?
[00:17:43.880 --> 00:17:49.200] And that way of thinking is so dated, but yet society has kind of put us in that bubble, unfortunately.
[00:17:49.520 --> 00:17:56.240] And so, I really set out to break a lot of those boundaries and being able to be around women like you and seeing you do it all and literally sell your company for billions.
[00:17:56.240 --> 00:18:01.920] It's like that is the badass type of women that are out there doing the thing while also being moms.
[00:18:02.240 --> 00:18:26.160] And what came to me one day in like a divine download, literally about two years ago, it was the fact that there really is no children's book literature around working moms in the way that you can use as a tool to help your kids almost like cope with the fact that you're gonna be traveling or you're gonna be at long days at work sometimes and that you love them so much and they give you your power.
[00:18:26.160 --> 00:18:27.920] I have chills already when you say that.
[00:18:27.920 --> 00:18:36.080] It's just because you know, we get kind of sad as moms when we have to leave and we feel like kind of it's it's literally so hard.
[00:18:36.080 --> 00:18:37.680] And like mom guilt is real.
[00:18:37.680 --> 00:18:40.960] I've been in so many rooms where like like screw the mom guilt.
[00:18:40.960 --> 00:18:42.880] You don't need like the mom guilt doesn't have to be there.
[00:18:42.880 --> 00:18:44.160] You're doing this for your kids.
[00:18:44.160 --> 00:18:45.920] All of all of this stuff.
[00:18:45.920 --> 00:18:47.280] It doesn't work.
[00:18:47.280 --> 00:18:49.040] Like I have mom guilt.
[00:18:49.040 --> 00:18:53.280] I want to be with my kids and I want to be in the conference.
[00:18:53.280 --> 00:18:57.120] Like I want both and I can't have both like all the time.
[00:18:57.120 --> 00:18:59.360] And when I leave them, I am sad.
[00:18:59.360 --> 00:19:03.360] And I do my best to ensure that they know why I'm going.
[00:19:03.360 --> 00:19:05.680] I incorporate them into like routines.
[00:19:05.680 --> 00:19:09.760] I bring them along to so many conferences, but it's also hard on them too.
[00:19:09.760 --> 00:19:10.240] It is.
[00:19:10.240 --> 00:19:11.680] And they need a tool, right?
[00:19:11.680 --> 00:19:17.920] And I think we have to remember that motherhood and business is going to be a duality, and there's always going to be a series of trade-offs.
[00:19:18.480 --> 00:19:22.000] And those kids are going to feel those trade-offs in some capacity, right?
[00:19:22.000 --> 00:19:26.640] I mean, I had a baby in November, and I got on a plane a month and a half later, and I left the baby behind.
[00:19:26.640 --> 00:19:31.720] And yet, it was what was necessary for me to continue to grow, but also for me to feel myself, right?
[00:19:31.720 --> 00:19:40.920] And I want everyone to know that motherhood is not something you have to hide behind because you're worried that society is going to think that you can't really do all the wonderful things that we are capable of.
[00:19:40.920 --> 00:19:44.840] In fact, it's like a badge of honor, you know, it's kind of like your superhero suit.
[00:19:45.240 --> 00:19:48.360] And so, that's where that was all inspired by so many people in my life.
[00:19:48.440 --> 00:19:49.240] Chris, how do you do it?
[00:19:49.240 --> 00:19:50.120] You're such a superhero.
[00:19:50.120 --> 00:19:54.520] And it's like, you know, I don't feel like this, you know, superhero.
[00:19:54.520 --> 00:20:01.240] And yet, maybe that's what we all need to believe about ourselves in order to continue to show up and do the hard thing and feel the feeling.
[00:20:02.120 --> 00:20:03.160] We are superheroes.
[00:20:03.160 --> 00:20:03.480] Thank you.
[00:20:03.480 --> 00:20:04.760] And that's what the book is about.
[00:20:04.760 --> 00:20:08.840] So, it's called The Adventures of Mommy Marvelous, and it's going to be a series.
[00:20:08.840 --> 00:20:23.320] The first book has rolled out and is very, very exciting because, and I only put two of my kids out of four in the book so far because I said, you know what, mommy's got to be a little bit ready to like grow her family and show the world that you can have everything that you want.
[00:20:23.320 --> 00:20:33.560] But also, the book is really about a mom who loves her kids, her kids who absolutely think that she is like so cool and so interesting, and they wonder what she's doing, right?
[00:20:33.560 --> 00:20:37.080] Whenever she's like jetting off to a work trip, they think she's really flying.
[00:20:37.080 --> 00:20:43.320] They kind of jump into this imagination world where they're wondering behind the scenes, is she a superhero?
[00:20:43.320 --> 00:20:46.360] Yeah, or is she just like a regular everyday woman?
[00:20:46.360 --> 00:20:49.320] And you don't really know, and you kind of have to read the book to find out.
[00:20:49.320 --> 00:20:49.800] Oh, my goodness.
[00:20:49.960 --> 00:20:51.160] But the exciting part is at the end of the day.
[00:20:51.320 --> 00:20:53.240] So, is she mommy marvelous?
[00:20:53.240 --> 00:20:54.120] She's mommy marvelous.
[00:20:54.280 --> 00:20:54.440] Okay.
[00:20:54.520 --> 00:20:54.840] Oh, my God.
[00:20:55.240 --> 00:20:55.960] Yes, exactly.
[00:20:55.960 --> 00:21:01.320] So, it's like you have to find out: is she mommy marvelous or is she just you or me?
[00:21:01.320 --> 00:21:03.480] Or are we all mommy marvelous?
[00:21:03.800 --> 00:21:03.960] Right?
[00:21:04.200 --> 00:21:05.560] And so, that's what it's all about.
[00:21:05.640 --> 00:21:09.960] You get to dive into the kids' imagination about what mommy could possibly be up to.
[00:21:09.960 --> 00:21:16.720] It also gives you a tool to be able to read before a business trip or before a long week at work and say, Listen, let's sit down, let's read this book.
[00:21:16.720 --> 00:21:20.720] Mommy's got a lot going on this week, and I want to make sure that you remember that you're a superhero too.
[00:21:14.680 --> 00:21:22.000] That's why mommy has all her strength.
[00:21:22.320 --> 00:21:25.760] That's how she can go out and do superhero things is because of you guys.
[00:21:25.760 --> 00:21:28.480] And so it just allows us to have a talking track with our kids.
[00:21:29.120 --> 00:21:30.640] This is so needed.
[00:21:30.640 --> 00:21:32.320] This is so needed.
[00:21:32.320 --> 00:21:38.240] I am so grateful that you did this project, that you birthed this project.
[00:21:38.240 --> 00:21:39.440] You're a fifth baby.
[00:21:39.440 --> 00:21:39.920] Yes.
[00:21:40.240 --> 00:21:41.600] And it's a series.
[00:21:41.600 --> 00:21:44.560] And I can't wait to have my physical copy.
[00:21:44.560 --> 00:21:46.000] I know it just launched.
[00:21:46.000 --> 00:21:47.920] You're starting your book tour right now.
[00:21:47.920 --> 00:21:50.000] We're all going to be supporting it.
[00:21:50.000 --> 00:21:52.560] This is so, so phenomenal.
[00:21:52.560 --> 00:22:46.360] I know every woman listening that's a mother right now it's like has children even if they're not a mother they know a superhero working mom who could use this in her toolbox yeah it's exactly what I wanted it to be right and which brings us back to this umbrella at the end of the day I want to support women tell their story show up confidently and you want to be able to build a world where you can leave a lasting impact and that's something that is my North Star mission right and the book is just a part of that content pillar for me so I love that we can't wait to get our hands on it so Chris book tour right now helping women founders and big brands any other like PRs it's like I know this episode is like how are you launching this book right so now in your own book launch maybe we can use that as an example what are the best ways that you're amplifying your story and getting the buzz about mommy marvelous so we're generating buzz i mean that's the exciting part.
[00:22:46.360 --> 00:22:48.840] I get to do what we do, but for me, yeah.
[00:22:48.840 --> 00:22:51.640] And you know, as the publicist, you're always kind of behind the scenes, right?
[00:22:51.640 --> 00:22:54.120] You're, I always say, we're the woman behind the woman.
[00:22:54.120 --> 00:22:56.200] And that's how i kind of grew up in this industry.
[00:22:56.200 --> 00:23:04.440] And so now to be able to like have to step into that spotlight is something funny, even though I love to talk and I love to be on camera, it's not something that I'm shy about.
[00:23:04.440 --> 00:23:06.120] It was never really about me.
[00:23:06.120 --> 00:23:11.480] And yet, being in this amazing network of women who like want to support me back, it's like, okay, Chris, come on out.
[00:23:11.480 --> 00:23:13.560] And it's like, so you like come back from behind the curtain.
[00:23:13.560 --> 00:23:14.920] It's like, hey, here she is.
[00:23:15.240 --> 00:23:20.120] And so we have a bunch of podcasts lined up, a bunch of press opportunities lined up.
[00:23:20.760 --> 00:23:23.640] I rebranded my entire website.
[00:23:23.640 --> 00:23:26.520] I have, oh, I did the most fun photo shoot with my kids.
[00:23:26.840 --> 00:23:27.480] It was amazing.
[00:23:27.960 --> 00:23:32.360] It was freaking crazy because all four kids were there and it was wild.
[00:23:32.360 --> 00:23:34.840] And my husband's like, what kind of circus is this?
[00:23:34.840 --> 00:23:39.560] But the pictures came out so amazing and it really just exemplified my life.
[00:23:39.560 --> 00:23:42.520] I worked with Mary from the icing agency who did such a great job.
[00:23:42.520 --> 00:23:50.040] Because remember, even when you're an expert in something, sometimes you have to hire another expert to be able to give you insights on you.
[00:23:50.360 --> 00:23:55.320] I would say, like, that's also like, give yourself permission to invest in these things, right?
[00:23:55.320 --> 00:24:03.640] Because yes, we can, and it is, there is a balance between like where your business is at, and like you can't invest in all the things, right?
[00:24:03.640 --> 00:24:07.640] So picking the right things and doing them strategically are really important.
[00:24:07.640 --> 00:24:10.920] But when you hire an expert to do something, it does get done.
[00:24:10.920 --> 00:24:15.640] And I love that you talked about rebranding and repackaging the rest of it before a launch.
[00:24:15.640 --> 00:24:23.400] I think that that's really solid advice because so often we're not paying attention to what our house looks like inside.
[00:24:23.400 --> 00:24:26.520] And people do, I would say I don't even go to websites anymore.
[00:24:26.520 --> 00:24:28.600] I go straight to check out someone's social.
[00:24:28.600 --> 00:24:33.640] I go straight to check out their even for brands, like even for the company page.
[00:24:33.640 --> 00:24:35.160] I go straight to the company page.
[00:24:35.160 --> 00:24:39.800] I go to the founder page, and I go to the company page to go find them, even on Instagram.
[00:24:39.800 --> 00:24:41.400] And I go find them and I learn what I need to.
[00:24:41.400 --> 00:24:43.080] And then from there, I can go to the website.
[00:24:43.080 --> 00:24:45.360] But I usually now check social first.
[00:24:44.840 --> 00:24:49.120] So that's a really good, important reminder that it does matter.
[00:24:49.280 --> 00:24:52.880] Like in 2025, this does matter and it's mattering more and more.
[00:24:52.880 --> 00:24:56.080] And so clean your house up, hire an expert to get it right.
[00:24:56.080 --> 00:24:56.960] Yes, you can do it.
[00:24:56.960 --> 00:25:00.800] Now we also have great AI tools to help us to audit and to do so much stuff.
[00:25:01.040 --> 00:25:02.880] Chat GPT can help you do all of that as well.
[00:25:02.880 --> 00:25:10.160] So if you are, you know, wanting to take your first pass at it, but hire the experts to get your house in order.
[00:25:10.160 --> 00:25:15.120] I mean, that's that, you said it best because at the end of the day, it's we don't know what we don't know.
[00:25:15.360 --> 00:25:20.240] And yet, sometimes, even when we do know it, we need an outside party to tell us because maybe we're so in it.
[00:25:20.240 --> 00:25:24.240] Like for me, for me to do all of my own PR, I'm way too close to it.
[00:25:24.560 --> 00:25:31.680] And so we have to remember that there is a part in your career where you're going to be able to do a lot of PR on your own.
[00:25:31.680 --> 00:25:32.960] And I want to encourage you to do that.
[00:25:32.960 --> 00:25:37.920] That's what a lot of my programs are about in our executive brand presence pillar of the company.
[00:25:37.920 --> 00:25:44.880] Because at the end of the day, with the right tools and the right education, with that phone in your pocket, you can actually go out and do your own PR.
[00:25:44.880 --> 00:25:46.320] You can connect with the right people.
[00:25:46.320 --> 00:25:47.920] You can go out and you can be a thought leader.
[00:25:47.920 --> 00:25:48.800] You can be attending.
[00:25:48.800 --> 00:25:51.360] If you want to speak at a conference, go to the conference first.
[00:25:51.600 --> 00:25:52.720] Meet the right people, right?
[00:25:52.960 --> 00:25:53.600] That's good advice.
[00:25:53.840 --> 00:25:58.960] Go and be in the place that you want to be because if you can see her, you can be her.
[00:25:59.280 --> 00:26:06.080] And so when I am teaching people how to essentially run their own PR, that was so good.
[00:26:06.080 --> 00:26:08.400] If you can see her, you can be her.
[00:26:08.400 --> 00:26:09.120] I love that.
[00:26:09.120 --> 00:26:10.240] Yeah, and it's true.
[00:26:10.240 --> 00:26:11.840] We need to see women like you.
[00:26:11.840 --> 00:26:15.440] We need to be able to see ourselves in that position.
[00:26:15.440 --> 00:26:16.960] So, what's the first step?
[00:26:16.960 --> 00:26:21.600] Getting in the room, walking in the room, walking right through the door, finding a way in, right?
[00:26:21.600 --> 00:26:25.120] Have the grit and the prowess to figure out how you're going to get there.
[00:26:25.120 --> 00:26:37.320] And so, when you go out and you do your own PR, with a few tools, an understanding of your message, how you're gonna package that up beautifully for your audience, then it's just about talking, right?
[00:26:37.320 --> 00:26:41.000] Like, a publicist is nothing but like the best chatty Kathy in the world, right?
[00:26:41.000 --> 00:26:45.400] And why I love my job so much because I could do that for literally forever.
[00:26:45.400 --> 00:26:46.920] We can listen to you forever.
[00:26:46.920 --> 00:26:48.200] It's my favorite thing to do.
[00:26:48.200 --> 00:26:49.960] I was like, most talkative and best personality.
[00:26:49.960 --> 00:26:51.720] Those are my two superlatives in high school.
[00:26:52.120 --> 00:26:53.960] And I'm like, I'm like, can I put that on my resume?
[00:26:53.960 --> 00:26:55.080] And I did try.
[00:26:55.560 --> 00:27:10.520] But, you know, at the end of the day, if you love what you do, even if you're introverted, like put on that like power suit that makes you feel confident so you can step out and feel a little bit more ready and then know your story really well, practice it, and then go out there, right?
[00:27:10.520 --> 00:27:16.280] So, no matter what it is, no matter what personality type you have, you have the ammo in your back pocket.
[00:27:16.280 --> 00:27:19.960] And then, when it's time and your brand starts to escalate, you hire your PR strategist.
[00:27:19.960 --> 00:27:20.840] But there's a lot of tools.
[00:27:20.840 --> 00:27:27.560] I mean, we have a digital program that you can buy at a fraction, I mean, literally a fraction of the price for hiring a PR agency.
[00:27:27.880 --> 00:27:36.280] And it's like, and I don't ever want to shoot myself in the foot by like stopping retainer business, but the reality is I want to be able to give more women a voice.
[00:27:36.280 --> 00:27:38.440] And so we need to make it accessible for them, right?
[00:27:38.440 --> 00:27:41.080] So that's a really big part of my brand and my vision.
[00:27:41.080 --> 00:27:43.160] And so that's why it's a part of my business, right?
[00:27:43.160 --> 00:27:43.560] I love it.
[00:27:43.560 --> 00:27:44.760] Where can we find you, Chris?
[00:27:44.760 --> 00:27:46.920] So let's, let's, where can we find you?
[00:27:46.920 --> 00:27:47.880] How can we support you?
[00:27:47.880 --> 00:27:49.880] Where can we buy Mommy Marvelous?
[00:27:49.880 --> 00:27:50.200] Yay.
[00:27:50.200 --> 00:27:52.440] Okay, so Mommy Marvelous is available on Amazon.
[00:27:52.440 --> 00:27:56.680] There will be a few other retailers rolling out, which I'm really excited about.
[00:27:56.680 --> 00:28:08.320] You can follow me at ChrisGordonPR on Instagram and chrisgordon.com and then at cbecoms on Instagram or CB Communications.
[00:28:09.040 --> 00:28:11.360] We'll link everything off of your page.
[00:28:11.360 --> 00:28:12.640] I'm so excited.
[00:28:12.640 --> 00:28:14.240] This is so needed, Chris.
[00:28:14.240 --> 00:28:16.560] And you really are mommy marvelous.
[00:28:16.560 --> 00:28:21.600] I have truly just witnessed it myself on so many occasions.
[00:28:21.600 --> 00:28:22.720] I follow you online.
[00:28:22.720 --> 00:28:25.280] You truly are uplifting women.
[00:28:25.280 --> 00:28:27.440] You're a badass in business.
[00:28:27.440 --> 00:28:30.320] You like, you're so incredibly sweet and soft.
[00:28:30.320 --> 00:28:36.800] And you really do do it all with four fucking kids, like literally four kids under like seven.
[00:28:36.800 --> 00:28:37.600] Like, I don't even know.
[00:28:37.600 --> 00:28:39.840] Like, it's just nuts to watch.
[00:28:39.840 --> 00:28:41.040] And it is a circus.
[00:28:41.040 --> 00:28:42.320] And I love your circus.
[00:28:42.320 --> 00:28:44.480] Like, I love following your circus.
[00:28:44.480 --> 00:28:44.640] Yeah.
[00:28:44.640 --> 00:28:49.280] I mean, I think we can all be like the ringleader of the most fun parts of our life, you know, and embrace it.
[00:28:49.280 --> 00:28:50.800] And I'm really excited for Mommy Marvelous.
[00:28:50.800 --> 00:28:51.760] So go get your copies.
[00:28:51.760 --> 00:28:53.520] Thanks for all of the awesome PR tips.
[00:28:53.520 --> 00:28:54.800] We'll be linking everything.
[00:28:54.800 --> 00:28:58.640] And I hope you guys enjoyed today's episode of CO School.
[00:28:58.640 --> 00:29:00.800] Tag us, share this, go follow Chris.
[00:29:00.800 --> 00:29:02.080] Go buy the books.
[00:29:02.080 --> 00:29:04.080] I can't wait to use this for my girls at night.
[00:29:04.080 --> 00:29:04.800] Thank you for this.
[00:29:04.800 --> 00:29:05.200] Thank you.
[00:29:05.200 --> 00:29:05.760] Bye, everyone.
[00:29:05.760 --> 00:29:08.560] We'll see you guys next week on the CO School.
[00:29:15.600 --> 00:29:25.440] Hi, I'm Tamson Fidel, journalist and author of How to Menopause and host of The Tamson Show, a weekly podcast with your roadmap to midlife and beyond.
[00:29:25.440 --> 00:29:35.920] We cover it all: from dating to divorce, aging to ADHD, sleep to sex, brain health to body fat, and even how perimenopause can affect your relationships.
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[00:29:37.440 --> 00:29:47.360] Each week, I sit down with doctors, experts, and leaders in longevity for unfiltered conversations packed with advice on everything from hormones to happiness.
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