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[00:00:00.800 --> 00:00:05.920] Emochi Moment from Sadie, who writes, I'm not crying, you're crying.
[00:00:05.920 --> 00:00:13.120] This is what I said during my first appointment with my physician at Mochi, because I didn't have to convince him I needed a GLP-1.
[00:00:13.120 --> 00:00:16.320] He understood, and I felt supported, not judged.
[00:00:16.320 --> 00:00:19.120] I came for the weight loss and stayed for the empathy.
[00:00:19.120 --> 00:00:20.240] Thanks, Sadie.
[00:00:20.240 --> 00:00:22.960] I'm Myra Ameth, founder of Mochi Health.
[00:00:22.960 --> 00:00:26.960] To find your Mochi Moment, visit joinmochi.com.
[00:00:26.960 --> 00:00:30.240] Sadie is a mochi member compensated for her story.
[00:00:30.560 --> 00:00:34.640] Taking on a DIY job around the house is the ultimate summer project.
[00:00:34.640 --> 00:00:42.400] But if your DIY home security system is a beware of dog sign, when your real pet is Princess the Cat, that's safe-ish.
[00:00:42.400 --> 00:00:47.200] To be actually safe, help protect your home with a DIY system from ADT.
[00:00:47.200 --> 00:00:52.080] It's easy to install and gives you virtual assistance from ADT's technical support team.
[00:00:52.080 --> 00:00:55.840] Best of all, you can tell everyone in the neighborhood you set it up yourself.
[00:00:55.840 --> 00:00:58.640] Don't settle for safe-ish this summer.
[00:00:58.640 --> 00:01:00.880] DIY with ADT instead.
[00:01:00.880 --> 00:01:04.320] Visit ADT.com to learn more.
[00:01:13.280 --> 00:01:20.640] Hi, I'm Sonera Madani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:20.640 --> 00:01:22.160] Yes, billion.
[00:01:22.160 --> 00:01:25.520] Now I'm doing it again and building my second unicorn, work.
[00:01:26.240 --> 00:01:33.120] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:01:33.120 --> 00:01:38.960] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:01:39.280 --> 00:01:45.440] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:01:45.440 --> 00:01:46.160] More money.
[00:01:46.160 --> 00:01:49.280] Grab a seat because class is officially in session.
[00:01:49.280 --> 00:01:51.680] Welcome to CEO School.
[00:01:53.280 --> 00:01:54.080] Hi, everyone.
[00:01:54.080 --> 00:01:58.000] Welcome back to another episode of the CEO School Podcast.
[00:01:58.000 --> 00:02:05.240] I'm your host, Sonera Madani, and today we are in my living room with one of my most favorite humans in the entire world.
[00:02:05.480 --> 00:02:09.000] And I'm so excited that she agreed to do this and that she's here.
[00:02:09.000 --> 00:02:16.520] It is an incredible woman, dear friend, my Pilates instructor, my confidant, Ayelsa Navarro.
[00:02:17.400 --> 00:02:18.920] Welcome to CEO School.
[00:02:18.920 --> 00:02:20.200] Thank you for having me.
[00:02:20.200 --> 00:02:21.160] I'm so excited.
[00:02:21.160 --> 00:02:23.000] I'm nervous all at the same time.
[00:02:23.080 --> 00:02:24.680] So grateful that Ayelsa's here.
[00:02:24.680 --> 00:02:30.920] I also own literally the most incredible Pilates studios all through Central Florida.
[00:02:30.920 --> 00:02:32.920] They're called High Lai Studios.
[00:02:32.920 --> 00:02:37.480] High Lai has truly changed me and changed my life.
[00:02:37.480 --> 00:02:40.200] You guys have been following me for however long.
[00:02:40.200 --> 00:02:48.280] If you see me on social, if you follow my stories, you know that I have become just, I've become so much stronger.
[00:02:48.280 --> 00:02:51.000] I feel so much more confident and I'm taking care of my health.
[00:02:51.000 --> 00:02:55.560] And the way that I'm taking care of my health is by showing up to these workouts.
[00:02:55.560 --> 00:02:58.840] And I do Highlight three to four times a week.
[00:02:58.840 --> 00:03:01.640] I do the hot class, I do the reformer class.
[00:03:01.640 --> 00:03:08.280] I have, I started from absolute scratch, and I'll share that story of how even Ayelsa got me into it.
[00:03:08.280 --> 00:03:12.040] But I made a commitment and I stuck to it.
[00:03:12.040 --> 00:03:23.320] And because of your incredible studios, your incredible instructors, and just the sisterhood that the community is, I really, I just, I love it so absolutely much.
[00:03:23.320 --> 00:03:29.960] And so Highlight has been a huge, highlight has been a huge part of my fitness journey, my health journey, my life journey.
[00:03:29.960 --> 00:03:40.200] But outside of the fitness part of it, which this is Women's History Month, and one of the biggest conversations around just, you know, giving ourselves permission to take care of ourselves.
[00:03:40.200 --> 00:03:43.080] So, that was one of the things that we're going to be talking about today.
[00:03:43.080 --> 00:03:47.280] But I also invited Ayelsa because Ayelsa is a business mastermind, too.
[00:03:47.600 --> 00:03:57.760] So, she is, she started with just a single location over the last couple of years with like rapid growth, has expanded to every single part of Central Florida.
[00:03:57.760 --> 00:04:01.040] Like, we are a very busy, you know, tier two city.
[00:04:01.040 --> 00:04:07.840] There's not a lot of like launching something new in a saturated market is so difficult.
[00:04:07.840 --> 00:04:18.880] You are able to come in and really create something special and then scale that because this business podcast is all about business scale, taking an idea beyond the seven figures.
[00:04:18.880 --> 00:04:22.400] And you have literally done exactly that and more.
[00:04:22.400 --> 00:04:36.720] And you are building a Pilates empire right now while juggling four kids and eight studios, all your instructors, the team, physical locations of studios as well.
[00:04:36.720 --> 00:04:40.640] So, it's going to be an incredible business conversation.
[00:04:40.640 --> 00:04:43.040] And so, Ayelsa, welcome to CEO School.
[00:04:43.200 --> 00:04:43.680] Thank you.
[00:04:43.680 --> 00:04:44.800] Thank you for having me.
[00:04:44.800 --> 00:04:46.320] So, let's take it back.
[00:04:46.320 --> 00:04:52.160] So, tell me a little bit about your journey and how you got started in building these studios.
[00:04:52.160 --> 00:04:57.680] So, my journey goes back pretty far, I would say, because one, I just always love fitness.
[00:04:57.680 --> 00:05:00.720] I think that was just my calling from day one.
[00:05:01.680 --> 00:05:07.200] But in 2015, I was invited because I loved fitness so much.
[00:05:07.200 --> 00:05:11.360] A girlfriend invited me and said, Do you want to take the hardest class you've ever taken?
[00:05:11.360 --> 00:05:13.120] And I was like, Yeah, let's go.
[00:05:13.360 --> 00:05:16.800] So, I took on the challenge and I was really strong then.
[00:05:16.800 --> 00:05:19.200] I would say a lot stronger than I am right now.
[00:05:19.200 --> 00:05:25.200] But I literally got my butt kicked and I just fell in love instantly.
[00:05:25.200 --> 00:05:27.520] It was modern Pilates.
[00:05:27.760 --> 00:05:32.360] It was my first time just experiencing that type of workout.
[00:05:32.680 --> 00:05:34.680] Shortly after, I made a commitment.
[00:05:29.840 --> 00:05:35.720] I started coming all the time.
[00:05:35.880 --> 00:05:40.600] I had to drive like 45 minutes to get to the class because there was nothing around.
[00:05:41.720 --> 00:05:42.840] And eventually I became a trainer.
[00:05:43.160 --> 00:05:43.720] 2015.
[00:05:43.880 --> 00:05:44.600] 2015.
[00:05:44.600 --> 00:05:45.000] Okay, so that's a lot of time.
[00:05:45.160 --> 00:05:45.880] I became a trainer.
[00:05:46.200 --> 00:05:46.920] 10 years ago.
[00:05:47.320 --> 00:05:48.120] Yep.
[00:05:48.760 --> 00:05:51.000] I became a trainer shortly after.
[00:05:51.000 --> 00:06:05.480] And I think that's where everything started to really evolve because I just fell in love with helping people, like impacting their life, just watching people grow, come in not thinking that they're able to even do something.
[00:06:05.480 --> 00:06:10.920] And then eventually watch them become so strong that not only can they do it, but they're like mastering it.
[00:06:10.920 --> 00:06:13.400] And they're getting so much stronger every time.
[00:06:13.720 --> 00:06:15.560] Completely changed my life.
[00:06:15.800 --> 00:06:21.160] Shortly after, because of my home and my children, I got really busy.
[00:06:21.160 --> 00:06:22.680] I decided to purchase a machine.
[00:06:22.680 --> 00:06:24.360] So I had one in my garage.
[00:06:24.680 --> 00:06:27.640] So I would just like, we were going in and out of cities.
[00:06:27.640 --> 00:06:29.720] You already know because my husband.
[00:06:30.360 --> 00:06:33.800] So I would work out when I could in my garage.
[00:06:33.800 --> 00:06:41.560] But eventually in 2020, when COVID hit, I started just training myself in the garage and just sharing my journey in my garage.
[00:06:41.560 --> 00:06:42.760] And people started reaching out.
[00:06:42.760 --> 00:06:43.880] So you start, I didn't know that.
[00:06:43.880 --> 00:06:46.840] So highlights started in your garage with one reformer.
[00:06:46.840 --> 00:06:47.400] Yes.
[00:06:47.400 --> 00:06:48.200] No way.
[00:06:48.200 --> 00:06:49.160] Yes, yes.
[00:06:49.160 --> 00:06:50.440] It was during COVID.
[00:06:50.440 --> 00:06:52.920] I started recording myself and people started reaching out.
[00:06:52.920 --> 00:06:55.160] Like, do you think I could come work out with you?
[00:06:55.160 --> 00:06:57.560] And I was like, sure, you know, come.
[00:06:57.560 --> 00:06:58.440] Meet me this day.
[00:06:58.440 --> 00:06:59.320] Blah, blah, blah.
[00:06:59.320 --> 00:07:04.920] Before you know it, I was working 13 hours a day out of my garage just trying to get people in.
[00:07:04.920 --> 00:07:06.840] Eventually I ended up buying a second machine.
[00:07:06.840 --> 00:07:13.640] Once I knew that I was doing very well, like all day having people come in, I was like, I know that I could do this.
[00:07:13.640 --> 00:07:15.280] That's when I decided to open a studio.
[00:07:15.280 --> 00:07:16.640] It was during uncertain times.
[00:07:16.640 --> 00:07:18.480] So everybody was kind of like, you're crazy.
[00:07:18.480 --> 00:07:20.240] How are you going to open a gym?
[00:07:14.840 --> 00:07:21.200] People can't even work out.
[00:07:21.360 --> 00:07:22.800] You got to wear a mask.
[00:07:22.800 --> 00:07:23.840] No one's going to go back to that.
[00:07:23.920 --> 00:07:26.080] You're going to go to that physical gym in 2020.
[00:07:26.080 --> 00:07:26.560] Yes.
[00:07:26.560 --> 00:07:27.440] Wow.
[00:07:27.760 --> 00:07:28.320] Yep.
[00:07:28.320 --> 00:07:29.360] That's where the jobs risk.
[00:07:30.320 --> 00:07:32.320] It was a risk, but you got to take risk, right?
[00:07:32.320 --> 00:07:32.960] You have to take risk.
[00:07:33.040 --> 00:07:34.240] You have to take risk.
[00:07:34.240 --> 00:07:35.040] And you just knew.
[00:07:35.040 --> 00:07:36.240] So you just knew in your gut.
[00:07:36.240 --> 00:07:42.160] Like, what was that defining moment for you that you were like, babe, I'm going to do this?
[00:07:42.160 --> 00:07:42.720] Like, what was that?
[00:07:43.040 --> 00:07:43.440] Oh, yeah.
[00:07:43.440 --> 00:07:45.280] No, everybody was like, you're crazy.
[00:07:45.280 --> 00:07:47.040] Even him, he was like, you're crazy.
[00:07:47.040 --> 00:07:48.080] There's no way.
[00:07:48.080 --> 00:07:49.360] I'm like, no, I know.
[00:07:49.360 --> 00:07:50.720] I know this is going to work.
[00:07:50.720 --> 00:07:56.160] I just know because I could just see what it was doing to people while they were coming, even in my garage.
[00:07:56.160 --> 00:07:56.880] Because think about it.
[00:07:56.880 --> 00:07:58.720] It was like a time where people were isolated.
[00:07:58.720 --> 00:08:01.200] You really couldn't have relationships.
[00:08:01.200 --> 00:08:03.440] It was almost like everybody was in their own little bubble.
[00:08:03.440 --> 00:08:08.080] All of a sudden, when you start building that community, because that's the key right there.
[00:08:08.080 --> 00:08:08.560] Relationships.
[00:08:09.280 --> 00:08:12.240] I really knew this is what I want.
[00:08:12.240 --> 00:08:13.920] I want people to come out.
[00:08:13.920 --> 00:08:16.320] I want them to feel like they're at home.
[00:08:16.320 --> 00:08:17.360] I want them to know it's okay.
[00:08:17.360 --> 00:08:18.880] It doesn't matter where you're starting.
[00:08:18.880 --> 00:08:19.760] You could be strong.
[00:08:19.760 --> 00:08:20.480] You could be weak.
[00:08:20.480 --> 00:08:21.040] It doesn't matter.
[00:08:21.040 --> 00:08:22.880] You could have issues.
[00:08:23.440 --> 00:08:31.360] I mean, honestly, with Pilates, one of the benefits I would say for us, it opens the door for people with injuries to come in our doors, right?
[00:08:31.360 --> 00:08:32.320] You don't have to be strong.
[00:08:32.320 --> 00:08:34.000] You actually have back issues.
[00:08:34.000 --> 00:08:36.480] I've had people come in with a cast on their foot.
[00:08:36.480 --> 00:08:38.000] They could still do a workout.
[00:08:38.000 --> 00:08:41.360] Mamas come in and they work out for nine months with us.
[00:08:41.360 --> 00:08:42.480] We modify things.
[00:08:42.480 --> 00:08:43.440] Yes, it's challenging.
[00:08:43.440 --> 00:08:44.160] Yes, it's hard.
[00:08:44.160 --> 00:08:47.840] But it also gives them a feeling of like, I can do this.
[00:08:47.840 --> 00:09:00.280] I've had stories where even a mom that's having twins has pushed out two babies in like record time because that's how strong they are and what they did for the last nine months for that point.
[00:08:59.760 --> 00:09:03.720] So to me, it's like, I know that we have something that's different.
[00:09:04.040 --> 00:09:09.320] And I know that we could go to the gym and you could even work out in your garage, but the community is something.
[00:09:09.320 --> 00:09:10.760] It's unreplaceable.
[00:09:10.760 --> 00:09:11.400] It really is.
[00:09:11.400 --> 00:09:13.640] I feel like that's 100% it for me.
[00:09:13.640 --> 00:09:16.680] And actually, I was that broken person when I came to you.
[00:09:16.680 --> 00:09:18.040] It was after my knee injury.
[00:09:18.040 --> 00:09:22.280] It was two years ago after I tore my ACL, which, by the way, you also tore it.
[00:09:22.360 --> 00:09:23.640] I tore it right after.
[00:09:24.120 --> 00:09:25.480] Literally right after.
[00:09:25.480 --> 00:09:26.360] It was crazy.
[00:09:26.360 --> 00:09:27.720] It was a weird theory.
[00:09:28.760 --> 00:09:35.320] I tore my ACL and after my physical therapy recovery, I needed to do low impact.
[00:09:35.800 --> 00:09:37.400] Is it like, yeah, low impact workout.
[00:09:38.280 --> 00:09:42.440] So high-life fitness is actually an acronym for high-intensity, low-impact.
[00:09:42.440 --> 00:09:47.640] So we're going to get you the results as quick as possible, but we're going to keep your joints safe during the whole process.
[00:09:47.640 --> 00:09:48.120] Yeah.
[00:09:48.120 --> 00:09:49.400] And that's what I did feel like.
[00:09:49.400 --> 00:09:54.520] I did feel I was so afraid because I felt like Pilates, it's such a hot girl workout.
[00:09:54.520 --> 00:09:55.160] Can I just call it that?
[00:09:55.400 --> 00:09:56.920] It is such a hot girl workout.
[00:09:56.920 --> 00:10:02.040] It's so intimidating to go to a Pilates studio, especially if you don't feel fit or you feel broken or your knees.
[00:10:02.040 --> 00:10:02.680] Like I did.
[00:10:02.680 --> 00:10:04.040] I feel like I have all these injuries.
[00:10:04.040 --> 00:10:04.920] I have a shoulder injury.
[00:10:04.920 --> 00:10:06.600] I have a knee injury.
[00:10:06.600 --> 00:10:12.920] And I show up and I, although the studio is filled with the hottest women ever, like I, that does motivate me.
[00:10:12.920 --> 00:10:19.560] Like all the instructors are so beautiful and so fit and so young and just, they're just gorgeous.
[00:10:19.880 --> 00:10:20.760] And you are as well.
[00:10:21.480 --> 00:10:22.520] You're my favorite teacher.
[00:10:23.480 --> 00:10:25.240] But I was that broken person.
[00:10:25.240 --> 00:10:25.960] And you're so right.
[00:10:25.960 --> 00:10:33.080] Like I did feel strong, stronger every time I came in to just push myself a little bit and be like, I showed up for something.
[00:10:33.080 --> 00:10:34.280] And I got through it.
[00:10:34.280 --> 00:10:38.760] The other part that I've heard with many people, it's not only the physical part, right?
[00:10:38.760 --> 00:10:40.040] Because you do get stronger.
[00:10:40.040 --> 00:10:42.440] Your body gets stronger, but it's your mental.
[00:10:42.600 --> 00:10:43.240] Oh, yes.
[00:10:43.240 --> 00:10:45.440] Like your confidence, just your mindset.
[00:10:45.840 --> 00:10:47.040] 100%.
[00:10:47.040 --> 00:10:48.640] That is the transformation.
[00:10:48.640 --> 00:10:48.960] That is.
[00:10:49.280 --> 00:10:50.960] The goldenness was my body.
[00:10:44.760 --> 00:10:51.360] Exactly.
[00:10:51.600 --> 00:10:53.280] 100% was my mindset.
[00:10:53.280 --> 00:10:54.160] Yeah, and you feel great.
[00:10:54.160 --> 00:10:58.800] To me, I feel like even when I teach, I leave happier than when I came in.
[00:10:58.800 --> 00:11:01.440] Sometimes you don't want to show up, sometimes you are tired.
[00:11:01.440 --> 00:11:15.920] But something happens during that class that you leave out of there feeling empowered, ready to go, happy because you released endorphins, strong because you just took the hardest class of your life and you survived some way or another.
[00:11:15.920 --> 00:11:17.280] And here you are, ready to go.
[00:11:17.280 --> 00:11:19.040] And that's what we really want to do.
[00:11:19.040 --> 00:11:28.720] I think our main goal is to get everybody that walks in our doors stronger so they could go out and do what they're called to do at their best, strongest abilities.
[00:11:28.720 --> 00:11:29.360] I love that.
[00:11:29.360 --> 00:11:31.120] And you're so sweet.
[00:11:31.120 --> 00:11:33.440] So, something that y'all don't know about Ayelsa.
[00:11:33.440 --> 00:11:38.800] So, Ayelsa's daughter, London, my daughter, Mila, have been best friends since kindergarten.
[00:11:38.880 --> 00:11:39.360] We didn't even know.
[00:11:39.600 --> 00:11:40.960] We didn't know it.
[00:11:40.960 --> 00:11:45.040] And, well, and then our husbands found out on the golf course because they were like, wait.
[00:11:45.360 --> 00:11:48.720] They went to the, I think they went to the daddy-daughter dance, which they're going to again.
[00:11:48.720 --> 00:11:50.320] Yeah, that's coming up.
[00:11:50.320 --> 00:11:51.440] And they've been friends.
[00:11:51.440 --> 00:11:59.280] So our husbands have been friends on their own for a long time and then put together that, wait, that's your Mila, wait, that's your London that they talk about.
[00:11:59.760 --> 00:12:01.280] It was the craziest.
[00:12:01.280 --> 00:12:06.880] And we also have another girlfriend, Mari, who her daughter, Liliana.
[00:12:06.880 --> 00:12:10.080] So they're like a little trifecta since kindergarten.
[00:12:10.080 --> 00:12:14.240] Now they're in third grade, and we're just like in their lives now.
[00:12:14.240 --> 00:12:18.000] I don't know how to just like, it's just their world, and we live in our kids' worlds.
[00:12:18.000 --> 00:12:20.880] All moms can like relate to this.
[00:12:20.880 --> 00:12:25.200] And I just feel so grateful to have found like mom friends through this process.
[00:12:25.200 --> 00:12:32.920] And so, Ayelsa and their family has just become so even closer to our family through just our girls.
[00:12:33.000 --> 00:12:39.080] And it's been so sweet to watch them grow into little strong, not little, strong young women.
[00:12:39.080 --> 00:12:39.320] Strong.
[00:12:39.640 --> 00:12:40.920] And I see London all the time.
[00:12:40.920 --> 00:12:46.120] So if you actually follow Ayelsa's pages, you'll see London like running the studio practice.
[00:12:46.200 --> 00:12:46.440] Yeah, yeah.
[00:12:46.680 --> 00:12:47.880] No, she's teaching.
[00:12:47.880 --> 00:12:49.560] She wants to be very involved.
[00:12:49.560 --> 00:12:52.680] And I think this is also my biggest why.
[00:12:52.680 --> 00:12:55.800] It's like the impact that it has on my daughters, even my son.
[00:12:55.800 --> 00:12:58.760] He's littler right now, but he goes to the studio.
[00:12:58.760 --> 00:13:01.880] He's not helping much right now, but eventually he will be.
[00:13:01.880 --> 00:13:02.680] He's a wild boy.
[00:13:02.680 --> 00:13:03.320] Yeah, he's a wild boy.
[00:13:04.200 --> 00:13:05.160] He's got all the energy.
[00:13:05.160 --> 00:13:06.040] But think about it.
[00:13:06.040 --> 00:13:09.160] I was teaching classes at like 5:30 in the morning with him.
[00:13:09.160 --> 00:13:12.920] So he's used to like loud music and just like the whole process.
[00:13:13.000 --> 00:13:15.400] I just think he has that in him already.
[00:13:16.040 --> 00:13:20.440] But honestly, the biggest why I would say like it's the impact that it's having on my daughter's life.
[00:13:20.440 --> 00:13:24.200] Like she walks in the door and she's like, mom, I need to open my business.
[00:13:24.200 --> 00:13:25.000] Like I'm ready.
[00:13:25.000 --> 00:13:28.120] And I'm like, are you sure there's no, she's like, I think I got it.
[00:13:28.120 --> 00:13:29.400] Like, she's ready to go.
[00:13:29.400 --> 00:13:29.880] She is.
[00:13:29.880 --> 00:13:31.160] London is so ready to go.
[00:13:31.160 --> 00:13:32.120] I love, I love it.
[00:13:32.120 --> 00:13:33.800] And I love the girls and their friendship.
[00:13:34.200 --> 00:13:37.080] But we're going to make this about our wonderful audience here.
[00:13:37.080 --> 00:13:46.360] But what we were, what my point was, what we wanted to talk about was just that feeling of it truly did change my mind, like my, my, my whole mental health.
[00:13:46.360 --> 00:13:58.280] And I know it's for all the women that either you get it because you're there or you're like, you're, or you're on the other side and you want to be there, but you're like, I want to be there, but I just don't have the time.
[00:13:58.280 --> 00:14:00.120] I can't seem to like figure it out.
[00:14:00.120 --> 00:14:06.600] This is like, this is, this only works for like me and Mari always jokes like a joke that we're going to retire and just become Pilates moms.
[00:14:06.600 --> 00:14:10.200] So that's like our dream job is to not work.
[00:14:10.760 --> 00:14:11.320] I get it.
[00:14:11.320 --> 00:14:12.120] Not work.
[00:14:12.120 --> 00:14:15.200] And of course, like we love our, we love to work.
[00:14:15.200 --> 00:14:17.200] So like that's not going to be a possibility for us.
[00:14:14.840 --> 00:14:21.280] But like, it's fun to talk about that we're going to like drop our kids and never Pilates.
[00:14:21.840 --> 00:14:25.600] But that's actually not the reality of what like I see in the studio, right?
[00:14:25.600 --> 00:14:27.040] And so we're all working moms.
[00:14:27.040 --> 00:14:30.000] We're all, you know, making the time.
[00:14:30.000 --> 00:14:33.040] And I think the biggest thing for me was giving myself permission.
[00:14:33.040 --> 00:14:34.880] I don't know why I needed to.
[00:14:35.360 --> 00:14:37.680] There was this mindset shift for me.
[00:14:37.680 --> 00:14:40.480] And I think because I was injured, I needed to take care of that.
[00:14:40.480 --> 00:14:42.960] So I think I felt less guilt is probably what it was.
[00:14:42.960 --> 00:14:48.640] So I think truthfully where I was in my mindset was I had my knee was broken, all of the stuff.
[00:14:48.640 --> 00:14:50.160] I went through a ton of physical therapy.
[00:14:50.160 --> 00:14:51.280] They were like, you need to get this.
[00:14:51.280 --> 00:14:52.080] I need to get stronger.
[00:14:52.160 --> 00:14:53.760] I need to build muscle.
[00:14:53.760 --> 00:14:56.640] And I just hated all of the other like workouts.
[00:14:56.640 --> 00:14:59.200] Like I just, it felt, and I'm just a feminine girl.
[00:14:59.200 --> 00:15:08.080] Like I have, I'm a feminine energy girl because I'm around so much masculinity all day long that I just like, I needed to be around that space.
[00:15:08.080 --> 00:15:11.600] So when I was going to like F45 and other workouts, my husband does it every day.
[00:15:11.600 --> 00:15:12.240] And I love them.
[00:15:12.240 --> 00:15:13.440] I've done, I do all these different things.
[00:15:13.600 --> 00:15:19.840] I was doing all these different things, but I never felt I was able to be consistent with anything because it felt like a lot of work.
[00:15:19.840 --> 00:15:32.000] And for the first time, I felt like kind of in my feminine energy, if I didn't want to have a hard class, I could just like lay on the mat and do a hot class and just like soak in the like, like, you know, just like the heat and my skin would feel amazing.
[00:15:32.000 --> 00:15:36.000] And I just felt like I could have also a lazy girl workout if I wanted to.
[00:15:36.000 --> 00:15:39.600] Or if I'm in a beast mode right now, I could like go super hard.
[00:15:39.600 --> 00:15:48.800] And, and so, but I do feel like my mindset was the biggest thing that shifted around allowing myself permission to do this for myself.
[00:15:48.800 --> 00:15:51.360] And it's not negotiable for me anymore.
[00:15:51.360 --> 00:15:53.040] Like, where, and then the shift happened.
[00:15:53.040 --> 00:15:57.680] And then now it's like on Sundays when we sit down to do, I do, here's what my week looks like.
[00:15:57.680 --> 00:16:00.840] Here's what drop off, pick up, work, all this.
[00:15:59.760 --> 00:16:02.840] My workouts go in that schedule.
[00:16:03.000 --> 00:16:09.240] I literally hop on to class pass and mind-body, and I'm like, okay, we're, and the studio fills up so quickly.
[00:16:09.240 --> 00:16:14.440] But by the way, like, she, she can't get like, you have like eight studios, and they're always, every class is booked all the time.
[00:16:14.440 --> 00:16:16.200] I have to book like two weeks out in advance.
[00:16:16.200 --> 00:16:18.680] So it's going on my calendar, and you know, I'm not missing it.
[00:16:18.840 --> 00:16:20.200] The beginning is you're gonna get a commitment.
[00:16:20.200 --> 00:16:23.320] Yeah, you're putting on your calendar and you're booking your class, so you're gonna get in.
[00:16:23.320 --> 00:16:24.760] I'm gonna get, and I do it.
[00:16:24.760 --> 00:16:28.920] And now it's like part of our, like, it's just part of life.
[00:16:28.920 --> 00:16:32.760] And now, my girls, like, even this morning, which we did a workout this morning.
[00:16:32.760 --> 00:16:35.240] So we did our workout before this.
[00:16:35.560 --> 00:16:38.360] My girls, like, Faisal dropped the girls today because it was the 8 a.m.
[00:16:38.520 --> 00:16:39.080] class.
[00:16:39.400 --> 00:16:41.000] And we were done by 8:45.
[00:16:41.000 --> 00:16:41.880] And like, my kids knew.
[00:16:41.880 --> 00:16:43.160] They're like, oh, you're not dropping us today.
[00:16:43.160 --> 00:16:46.120] I was like, no, I got highlight this morning working out.
[00:16:46.120 --> 00:16:47.000] And that was it.
[00:16:47.000 --> 00:16:48.680] They're like, oh, have a great class, mom.
[00:16:48.680 --> 00:16:52.200] And it's just like part of, like, the guilt doesn't have to be there.
[00:16:52.200 --> 00:16:53.320] They're like, okay, mom.
[00:16:53.320 --> 00:16:54.520] Yeah, but where does that come from?
[00:16:54.520 --> 00:16:57.240] Like, do you, do you find that with the women that you're serving too?
[00:16:57.240 --> 00:16:59.480] I mean, or even for yourself, you've got four kids.
[00:16:59.480 --> 00:17:00.440] No, it's tough.
[00:17:00.440 --> 00:17:09.000] I would say it is hard because you're almost feeling like you're sacrificing an hour you could spend with them for yourself.
[00:17:09.000 --> 00:17:13.320] But the great thing, even with our method, you're going to get results if you just come three times.
[00:17:13.320 --> 00:17:15.240] Three times a week, you're going to get the results.
[00:17:15.240 --> 00:17:17.320] So just that smaller commitment.
[00:17:17.320 --> 00:17:20.040] And if you start off with twice a week, that's good enough.
[00:17:20.040 --> 00:17:22.520] And then you'll build to that third time a week.
[00:17:22.920 --> 00:17:25.560] But it will impact, and you're going to be a better mom too.
[00:17:25.560 --> 00:17:27.000] You're going to feel better for yourself.
[00:17:27.000 --> 00:17:29.400] You're going to have more energy for them.
[00:17:29.400 --> 00:17:36.120] So I think knowing that, okay, I'm sacrificing 45 minutes, but in 45 minutes, I'm getting more energy.
[00:17:36.120 --> 00:17:37.240] I'm going to be a better mom.
[00:17:37.240 --> 00:17:37.960] I'm going to be healthier.
[00:17:37.960 --> 00:17:40.120] I'm going to live longer for them.
[00:17:40.440 --> 00:17:42.360] My health is in great shape.
[00:17:42.360 --> 00:17:45.000] I think the sacrifice speaks for itself.
[00:17:45.440 --> 00:17:45.840] It does.
[00:17:45.840 --> 00:17:52.560] And I think something for me that I finally get is that I'm allowed to have 45 minutes to myself.
[00:17:52.560 --> 00:18:01.920] Like, even if I don't get the benefits, and even if I don't, like, what I'm allowed, 45 minutes, a couple, like, I'm allowed in my day to have a moment.
[00:18:01.920 --> 00:18:07.440] And it is my moment where I can put my phone away and the world just kind of disappears.
[00:18:07.440 --> 00:18:13.040] And especially for high-performing CEOs, businesswomen, like, we're all, we're just needed all the time.
[00:18:13.040 --> 00:18:13.760] I know you feel me.
[00:18:13.760 --> 00:18:16.400] Like, I feel like I constantly, like, my phone's ringing right now.
[00:18:16.400 --> 00:18:17.040] I can't even find it.
[00:18:17.040 --> 00:18:19.120] I can hear it buzzing right now.
[00:18:19.120 --> 00:18:20.640] And it's on airplane mode.
[00:18:20.640 --> 00:18:23.920] Like, no matter what, somebody finds me.
[00:18:23.920 --> 00:18:26.800] Like, I'm always like, have to be available.
[00:18:27.120 --> 00:18:34.160] That's one of the things I feel like is the hardest as a business owner because for me, I feel like I have to answer everyone.
[00:18:34.160 --> 00:18:35.680] Like, I want to answer the phone.
[00:18:35.680 --> 00:18:36.800] I want to be able to help them.
[00:18:36.800 --> 00:18:39.200] I want to be able to get them into a class.
[00:18:39.200 --> 00:18:40.480] And you don't stop.
[00:18:40.480 --> 00:18:42.400] Like, the calls start at five in the morning.
[00:18:42.400 --> 00:18:46.320] I've had calls for people trying to get into a class at 10.30, 11 o'clock at night.
[00:18:46.320 --> 00:18:49.280] And you're thinking, like, how are these people still thinking about this?
[00:18:49.280 --> 00:18:50.320] But it's tough.
[00:18:50.320 --> 00:18:52.080] So I get that part definitely.
[00:18:52.080 --> 00:18:55.680] And so you get that 40, like you get today, like you get that moment, right?
[00:18:55.680 --> 00:18:57.760] Like you get, you get that moment.
[00:18:57.760 --> 00:19:01.200] So just a reminder, like, and anyone can do it.
[00:19:01.200 --> 00:19:10.240] So even if it's not Pilates and if it's yoga and if it's whatever the thing is, I also really enjoy, I want to say I'm not an at-home workout girl.
[00:19:10.240 --> 00:19:16.280] So I just want to also, just for like where my style is, I know if I'm showing up for something, because that's how I am as a person.
[00:19:16.080 --> 00:19:19.600] Like, like if I show up for you, like, I'm not leaving the room, right?
[00:19:19.600 --> 00:19:22.560] Like, I'm like, okay, now I'm here, and so I'm going to stay.
[00:19:22.560 --> 00:19:28.320] Versus, if I show up for myself, I feel like I'm the last to eat or I'm the last to serve myself.
[00:19:28.320 --> 00:19:34.040] So, for if you're like that, classes just work, like, that's why you're at-home Peloton or whatever, like, doesn't work.
[00:19:34.120 --> 00:19:41.640] That's why it's sitting there and it's your clothing rack right now because you are not gonna ever take care of yourself because you're the only one accountable to you.
[00:19:41.640 --> 00:19:45.640] But if you show up for your kids or you show up for a friend, like, would you ever leave a friend hanging?
[00:19:45.640 --> 00:19:47.160] No, you're not that person.
[00:19:47.160 --> 00:19:53.400] So, for me, when I sign up for the class and I'm like showing up for a studio, as long as I get there, that's it.
[00:19:53.400 --> 00:19:55.480] Like, that's the hardest part.
[00:19:55.480 --> 00:19:56.040] Just show up.
[00:19:56.040 --> 00:19:57.160] The rest will take care of.
[00:19:57.480 --> 00:19:59.880] And I have a trick for how to show up too.
[00:20:00.200 --> 00:20:02.120] I won't ever leave my friends.
[00:20:02.120 --> 00:20:04.840] Like, I will never, like, I'm like, ride or die.
[00:20:04.840 --> 00:20:06.120] And find a buddy.
[00:20:06.120 --> 00:20:09.880] And so, our friend Mari, who's the third, who's our third friend.
[00:20:09.880 --> 00:20:14.600] So, when I started on this journey, I was like, Mari, why don't you come with me to Pilates?
[00:20:14.600 --> 00:20:16.680] And we started together.
[00:20:16.680 --> 00:20:20.520] And now, every Sunday, Mari and I, and she's an she's an ER doctor.
[00:20:20.520 --> 00:20:25.640] Okay, so when I tell you, like, out of all of our schedules, whose schedule is the most inflexible?
[00:20:25.640 --> 00:20:27.800] She like literally saves lives.
[00:20:27.800 --> 00:20:29.640] She's pediatric ER.
[00:20:29.640 --> 00:20:31.960] She's very important and needed.
[00:20:31.960 --> 00:20:33.320] And her job is so hard.
[00:20:33.320 --> 00:20:35.240] Like, it's just, she's an angel.
[00:20:35.240 --> 00:20:39.880] And so, on Sunday, when we sit down and I'm like, okay, what's your hospital schedule?
[00:20:39.880 --> 00:20:40.760] What's my schedule?
[00:20:40.920 --> 00:20:43.160] Like, my schedule, travel, y'all know all this.
[00:20:43.160 --> 00:20:45.160] But we coordinate, her and I coordinate.
[00:20:45.160 --> 00:20:46.760] And we're like, okay, we're doing the six.
[00:20:46.760 --> 00:20:47.480] And it varies.
[00:20:47.480 --> 00:20:48.600] And it's like 6 a.m.
[00:20:48.600 --> 00:20:49.320] on Tuesday.
[00:20:49.320 --> 00:20:52.440] And luckily, there's like a million, there's like a lot of studios to choose from.
[00:20:52.440 --> 00:20:54.920] We're like, oh, we'll meet at Maitland or we're going to meet in College Park.
[00:20:54.920 --> 00:20:56.360] We're going to meet here.
[00:20:56.360 --> 00:20:59.560] And we just pick three times that we get to do it together.
[00:20:59.560 --> 00:21:05.560] And if it's not even Athletes' two with her and I, guess which class I will never cancel is the one with Mari.
[00:21:05.560 --> 00:21:05.880] Yeah.
[00:21:05.880 --> 00:21:07.640] Because I know she's like, she's going to show up.
[00:21:07.800 --> 00:21:09.160] She's going to be a sacrifice to be there too.
[00:21:09.400 --> 00:21:11.560] And she knows that I'm I'm gonna be there too.
[00:21:11.560 --> 00:21:27.520] So the buddy system is like any moms out there or any like any on a journey I think I did that last episode of like why do we feel like we have to do it alone you don't have to do it alone Find a friend, call a friend, you know, get your neighbor, like just figure it out.
[00:21:27.520 --> 00:21:30.800] You can do it together and this is gonna be the best thing ever.
[00:21:30.800 --> 00:21:31.760] So thank you.
[00:21:31.760 --> 00:21:33.120] And that's a reminder.
[00:21:33.120 --> 00:21:36.640] Now, Ayelsa, I want to shift gear into business mode.
[00:21:36.640 --> 00:21:51.120] You started in your home garage and I really, I'm really excited about this conversation I was telling you because it's very rare that I get to interview like a physical business owner, like a physical, like a retail location.
[00:21:51.120 --> 00:22:15.760] Like we I get to interview a ton of like educators, authors, you know, digital businesses, tech businesses, like companies that are like, that are, you know, that don't that serve make, you know, products and stuff, but they don't have physical, they're like, you know, selling a tool or a widget, but like you actually have a service-based physical gym location.
[00:22:15.760 --> 00:22:16.800] That is really cool.
[00:22:16.800 --> 00:22:19.840] And I just want to know all the, like, how does this work?
[00:22:19.840 --> 00:22:21.760] How does your business model work?
[00:22:21.760 --> 00:22:23.280] And you've got eight locations.
[00:22:23.280 --> 00:22:27.600] Like, I can't even keep one office running right now with employees hybrid.
[00:22:27.600 --> 00:22:30.560] You have instructors in each location.
[00:22:30.560 --> 00:22:31.360] You have staff.
[00:22:31.360 --> 00:22:32.720] Like, you probably, I don't even know.
[00:22:32.800 --> 00:22:33.680] You have 40-something.
[00:22:34.000 --> 00:22:34.640] 95.
[00:22:34.640 --> 00:22:35.360] 95.
[00:22:35.680 --> 00:22:37.360] 95 employees.
[00:22:38.080 --> 00:22:38.560] Yes.
[00:22:38.800 --> 00:22:40.240] Holy shit.
[00:22:41.200 --> 00:22:42.960] How do you do that?
[00:22:42.960 --> 00:22:44.320] Tell us everything.
[00:22:44.640 --> 00:22:47.040] So this is like what you wanted to know.
[00:22:47.040 --> 00:22:48.160] This work, we're going to find.
[00:22:48.240 --> 00:22:49.440] This is what I'm really excited about.
[00:22:49.440 --> 00:22:56.800] So, I would say the first one I started by myself with, I would say, my closest five.
[00:22:57.120 --> 00:23:08.600] So, my best friend from ninth grade, my daughter, my brother-in-law, which is Cody, and then I had like two other people that were like my main ones.
[00:23:09.000 --> 00:23:10.440] Your instructors, instructors.
[00:23:10.440 --> 00:23:12.040] Okay, so I was you're teaching.
[00:23:12.200 --> 00:23:14.520] So, in the beginning, it's you at the end of the day.
[00:23:14.520 --> 00:23:21.240] If you're opening a company, I would say you're super invested that first year because you've got to build it from the ground up.
[00:23:21.640 --> 00:23:22.440] So, your family helps me.
[00:23:23.160 --> 00:23:24.920] My favorite thing to do is teach.
[00:23:25.240 --> 00:23:26.600] That's like what I'm passionate for.
[00:23:26.600 --> 00:23:31.080] So, if I had to sacrifice anything in the business, it would never be giving up.
[00:23:31.480 --> 00:23:32.920] I will attest to that.
[00:23:32.920 --> 00:23:34.600] I'm shocked that you still teach.
[00:23:34.600 --> 00:23:35.160] Oh, I love it.
[00:23:35.160 --> 00:23:36.200] It's my favorite thing.
[00:23:36.200 --> 00:23:37.560] And I will find your class.
[00:23:37.560 --> 00:23:39.240] You only teach like once or twice a week.
[00:23:39.640 --> 00:23:40.520] That one location, yeah.
[00:23:40.520 --> 00:23:45.320] The one location three o'clock on Friday, sometimes two, sometimes Tuesday.
[00:23:45.320 --> 00:23:48.760] But Mari and I stock it because we're like, oh, I also should be there.
[00:23:48.760 --> 00:23:50.120] Yeah, I know.
[00:23:51.000 --> 00:23:54.120] I would say I had that one.
[00:23:54.120 --> 00:23:55.160] You grow it.
[00:23:55.160 --> 00:23:56.120] It did amazing.
[00:23:56.120 --> 00:23:57.400] It started growing.
[00:23:57.720 --> 00:23:59.560] Eventually, we grew out of it.
[00:23:59.560 --> 00:24:00.760] So we had to get a same location.
[00:24:00.920 --> 00:24:03.160] So, when did you know you were ready for the second, right?
[00:24:03.160 --> 00:24:04.360] Because I want to kind of take back.
[00:24:04.760 --> 00:24:08.040] Give us more details because there's so many women that will get started.
[00:24:08.040 --> 00:24:09.240] You got your validation.
[00:24:09.240 --> 00:24:11.880] So, where you're at in the market, you got validation.
[00:24:11.880 --> 00:24:17.640] You had an operating team, which was like half family, half whatever, but you figured out your resources to make the first one.
[00:24:17.640 --> 00:24:21.000] Like, you were the operator, you were the customer support.
[00:24:21.000 --> 00:24:23.480] You were the, like, you didn't have like you were the class for the day.
[00:24:23.800 --> 00:24:24.520] You're the everything.
[00:24:24.840 --> 00:24:26.200] You're the instructor.
[00:24:26.200 --> 00:24:26.920] Yes.
[00:24:27.240 --> 00:24:28.040] We still do a lot of that.
[00:24:28.040 --> 00:24:31.480] So, what was that shift that like you were like, okay, we're ready to scale?
[00:24:31.880 --> 00:24:34.360] I would say once the classes were all full.
[00:24:35.000 --> 00:24:36.760] So, so you add more classes.
[00:24:36.760 --> 00:24:37.880] I added more classes.
[00:24:37.880 --> 00:24:40.280] As I added more classes, they would fill.
[00:24:40.280 --> 00:24:43.080] Eventually, it was, I mean, we started 6 a.m.
[00:24:43.360 --> 00:24:46.240] On certain days, our last class ends at 9 p.m.
[00:24:44.680 --> 00:24:48.480] So we're going on every hour.
[00:24:50.800 --> 00:24:53.360] I just knew we were full.
[00:24:53.360 --> 00:24:55.360] There was no other way to go but up.
[00:24:55.360 --> 00:25:00.640] So once you have that part going, second location is my best friend from ninth grade.
[00:25:00.640 --> 00:25:01.920] She wants to open one too.
[00:25:01.920 --> 00:25:05.920] And then my other girlfriend that I've known from high school, she's like, I want to open one too.
[00:25:05.920 --> 00:25:06.480] And guess what?
[00:25:06.480 --> 00:25:10.400] For me, it means a lot because honestly, this is the other side of it.
[00:25:10.400 --> 00:25:23.600] If I'm able to help them be able to have what I have versus having a regular nine-to-five where I see them go in early in the morning, leave late, have kids as well, and just not have time for them.
[00:25:23.600 --> 00:25:29.600] And they want to find something more, then I'm glad that I'm part of that part of their journey as well.
[00:25:29.680 --> 00:25:31.520] And that's what's really happened.
[00:25:31.520 --> 00:25:36.320] So I could say for every location that I have a partner, it has been another woman.
[00:25:36.320 --> 00:25:37.280] That's amazing.
[00:25:37.280 --> 00:25:38.560] Who's a mother?
[00:25:38.560 --> 00:25:40.320] Who could be, and it could be different levels.
[00:25:40.320 --> 00:25:44.320] I would say I have the tiniest ones because all my friends' kids aren't as little as three.
[00:25:44.320 --> 00:26:17.160] But they're still moms and they still have kids and they still have school and they still have to go to track meet and they still have to go to dance classes and they still got to drop off their kid at school and they got to pick them up and there could be a single mom and you know they're going through these things but now they're entrepreneurs and it gives them a sense of how they get worth they get I don't know there's something that's changed even in them they're boss yeah they're bosses and they're great bosses and one thing with us is that for us I think it's our heart all of us because we answer to God, of course.
[00:26:17.160 --> 00:26:24.680] So our heart is always like, we're going to do right no matter what and uh at every studio, we have a verse on the door.
[00:26:24.680 --> 00:26:27.240] And it says that God rewards hard work.
[00:26:27.240 --> 00:26:28.760] And we know that it's going to be hard.
[00:26:28.760 --> 00:26:33.640] And we know that every day we're going to come in, we'll probably do more than most people could even imagine.
[00:26:33.640 --> 00:26:38.120] But we know that God will reward every single thing that we're doing, even if no one even notices.
[00:26:38.120 --> 00:26:39.480] It doesn't matter.
[00:26:39.480 --> 00:26:41.480] When I started my journey back in 2015.
[00:26:41.640 --> 00:26:42.040] Wow.
[00:26:42.040 --> 00:26:42.520] Oh my gosh.
[00:26:42.760 --> 00:26:43.800] She doesn't have chills.
[00:26:44.040 --> 00:26:48.920] Just to give you a little bit, I worked for a whole year and never got paid a dollar.
[00:26:48.920 --> 00:26:51.400] And I traveled 45 minutes to go to the studio.
[00:26:51.400 --> 00:26:53.720] And I would lend out my car.
[00:26:53.720 --> 00:27:00.200] And I would sometimes the only thing that I would get paid with was to take the class for free since I was the teacher on my day off.
[00:27:00.200 --> 00:27:02.360] And some days I would come in and they needed a teacher.
[00:27:02.360 --> 00:27:05.080] So my only day I could work out, now I'm teaching the class.
[00:27:05.080 --> 00:27:06.200] And that was okay.
[00:27:06.200 --> 00:27:07.960] But what I learned was experience.
[00:27:07.960 --> 00:27:18.600] And no matter if you ever get a chance, if somebody opens a door for something, even if it's not the best paying job, I would say until today, I wouldn't change that for the world.
[00:27:18.600 --> 00:27:21.560] I worked for a whole year, never got paid a dollar.
[00:27:21.560 --> 00:27:25.480] But the experience and everything I learned, I learned what I would want to do as a business owner.
[00:27:25.480 --> 00:27:27.880] I learned what I would want to do for my community.
[00:27:27.880 --> 00:27:30.200] I learned what I could do better for clients.
[00:27:30.200 --> 00:27:33.160] And that's what I brought to the table when I opened my own.
[00:27:33.160 --> 00:27:36.920] And that's really what I've been able to scale and bring to every single location.
[00:27:36.920 --> 00:27:43.320] And as I partnered up with people that I love and care for, I think that's why some people be like, it doesn't work with family or friends.
[00:27:43.320 --> 00:27:47.400] But it's a little different when we're on the same level.
[00:27:47.400 --> 00:27:48.760] Like we come from zero.
[00:27:48.760 --> 00:27:53.560] Like we know what it is to have very little, nothing, and we know what it is to have a lot.
[00:27:53.560 --> 00:27:58.760] But we know that we could change not only our lives, but impact our children's lives.
[00:27:58.920 --> 00:28:00.040] They're mothers.
[00:28:00.040 --> 00:28:01.640] They need this for their kids.
[00:28:01.640 --> 00:28:05.320] We need to show our kids that we can do this, that they don't need to depend on anybody.
[00:28:05.640 --> 00:28:07.080] They're going to be successful.
[00:28:07.080 --> 00:28:09.640] We're going to make sure of it because we've already made the sacrifice.
[00:28:09.640 --> 00:28:12.120] And it's funny because that stood out to me one time.
[00:28:12.120 --> 00:28:16.640] It says, like, if you don't come from a family from money, then your family will come from you, right?
[00:28:16.640 --> 00:28:22.240] If you don't come from a healthy family, then you have the option for your family to come from a healthy family from you.
[00:28:22.240 --> 00:28:25.840] So you're the one that breaks that for your family.
[00:28:25.840 --> 00:28:26.560] Oh my God.
[00:28:26.560 --> 00:28:27.360] I love you.
[00:28:27.360 --> 00:28:28.800] That was so special.
[00:28:28.800 --> 00:28:29.280] That's what you're doing.
[00:28:30.000 --> 00:28:30.960] I love your why.
[00:28:30.960 --> 00:28:31.680] And it shows.
[00:28:31.680 --> 00:28:34.480] And that's why you have had the success that you've had.
[00:28:34.480 --> 00:28:36.720] And I understand your partners now.
[00:28:38.080 --> 00:28:40.160] I was like, how are you have this many partners?
[00:28:40.240 --> 00:28:43.600] And so every studio, you bring in a different business partner.
[00:28:43.600 --> 00:28:44.240] And it's a woman.
[00:28:44.240 --> 00:28:44.880] And it's a woman.
[00:28:44.880 --> 00:28:45.360] And it's a woman.
[00:28:45.840 --> 00:28:46.720] Isn't she amazing?
[00:28:46.720 --> 00:28:48.480] Like, isn't she just amazing?
[00:28:48.480 --> 00:28:49.040] I love you.
[00:28:49.040 --> 00:28:51.840] And it's amazing for me because I've seen, and guess what?
[00:28:51.840 --> 00:28:53.840] You're never, I would say this too.
[00:28:54.320 --> 00:28:56.240] They say, if you want to go far, you can't go alone.
[00:28:56.240 --> 00:28:58.160] If you want to go fast, do it by yourself, right?
[00:28:58.160 --> 00:28:58.480] Yep.
[00:28:58.480 --> 00:28:59.200] Well, guess what?
[00:28:59.200 --> 00:29:00.240] I want to go far.
[00:29:00.640 --> 00:29:03.840] I genuinely say, like, what's the ultimate goal?
[00:29:03.840 --> 00:29:05.760] To change the world one studio at a time.
[00:29:05.760 --> 00:29:10.560] We come into a city, we impact that community, we make a difference in every single person's life.
[00:29:10.560 --> 00:29:11.040] Because think about it.
[00:29:11.040 --> 00:29:18.000] If I'm impacting your life and you feel better about yourself and you are just doing a better job at your job and you're a better mom, you're impacting your children.
[00:29:18.000 --> 00:29:19.520] You're impacting your partners.
[00:29:19.520 --> 00:29:21.520] You're impacting everyone around you.
[00:29:21.520 --> 00:29:26.560] So that we can't change everyone in the world, but I could change you and you could change your circle.
[00:29:26.560 --> 00:29:30.960] And I could change, I could go to her and I could impact her life and she could change her circle before you know it.
[00:29:30.960 --> 00:29:32.720] We've changed so many people.
[00:29:32.720 --> 00:29:35.360] So it's okay that it's only one, you know?
[00:29:35.360 --> 00:29:41.280] I love your, your, this is how, this is why you're so successful and this is why your heart is so amazing.
[00:29:41.280 --> 00:29:49.520] But that passion that you're bringing to like your why really does, you could feel it everywhere.
[00:29:49.520 --> 00:29:51.760] And that is why you will be successful.
[00:29:51.760 --> 00:29:55.120] And because you're like, I don't care if it's just one person.
[00:29:55.120 --> 00:29:56.880] Like I don't care if it's just one person.
[00:29:56.880 --> 00:31:53.920] And that's a really good reminder for all of us that are pursuing something that are putting in the work one I appreciate you sharing that like you know hard work is the shortcut like that is like you put in the hard work you have to work hard and it's okay if no one's watching right sometimes like we need we don't need to have validation from everyone and you're like I know that I'm putting in the work and that I will be rewarded for it but there is that grind like we you know we look at we turn on our phones we see success and we see you know everyone like successful our business is successful or in comparison culture but it most of it's either it's not true and it wasn't built overnight right it we don't we're missing sharing all of that failure all of that hard work all of those the blood sweat and tears that went in but and now people are like oh yeah I know highlight oh yeah this like like everyone's like there's a huge craze here around it which is so well deserved but it took years of you being that person like of putting in that work to do it and so I just want to call that out and that just that grit I love your grit and I want to remind anyone who's who's wanting to build something that there is going to be it is going to suck like the suck is there we can't get rid of it right and we can work smarter and we can have systems and we can have this and we can have that but hard work is the shortcut and there's no there's no there's no other way around it and that's number one and the second thing um that i really really felt um really come through and that i want to ensure everybody hears and we reflect on is just your passion on that commitment to like make a difference in someone's lives i've i have mentored and literally seen through CEO school, now it's been five years, and we have a community of founders and I have Millionaire Founders Club, which is like a hundred women as part of that.
[00:31:54.320 --> 00:32:07.760] But it's now been through the community, through the podcast, it's been thousands of businesses and entrepreneurs that I've met through conferences, through thousands and thousands of female entrepreneurs that I've met.
[00:32:07.760 --> 00:32:14.480] I have yet to find a woman in business that started a business for the shit sake of starting a business.
[00:32:14.480 --> 00:32:16.640] I have yet to find that.
[00:32:16.640 --> 00:32:21.840] Every woman that starts a business, it's because she's like out of necessity, out of deep passion.
[00:32:21.840 --> 00:32:23.680] She wants to serve.
[00:32:24.000 --> 00:32:34.240] And that level of like, this is why your business needs to succeed, is because there's so much purpose behind what you're doing.
[00:32:34.240 --> 00:32:43.120] Even as simple as the Pilates studio or the, you know, I talk about the stainless steel dinnerware company that I sit on the board of Ahimsa.
[00:32:43.280 --> 00:32:46.880] It's just a plate, you know, it's, but it's not just a plate.
[00:32:46.880 --> 00:32:48.080] It's non-toxic.
[00:32:48.080 --> 00:32:54.240] And she's a pediatrician and the plastics that our kids are eating are awful and no one was solving this problem.
[00:32:54.240 --> 00:32:58.480] And she's like a well-paid doctor and she's like, screw it.
[00:32:58.480 --> 00:33:01.760] I got to go solve for this because no one else is solving for this.
[00:33:02.000 --> 00:33:09.920] But this is the story of literally every woman that I feel so fortunate that I get to meet and to hear these stories.
[00:33:09.920 --> 00:33:14.960] And I want to remind everyone that that is why your business needs to be successful.
[00:33:14.960 --> 00:33:17.520] And so you can't play small.
[00:33:17.520 --> 00:33:19.760] And that's why scale is important.
[00:33:19.760 --> 00:33:29.200] Because it's not just because if you stopped when it was hard, or if you stopped when it was just that one location, now you're impacting lives all over central Florida.
[00:33:29.200 --> 00:33:32.440] And I asked you, Ayelsa, earlier, I was like, okay, are we going out of state?
[00:33:32.440 --> 00:33:33.560] Are we franchising?
[00:33:33.560 --> 00:33:34.760] Like, what's next?
[00:33:34.760 --> 00:33:37.080] You can't play small, right?
[00:33:37.080 --> 00:33:41.880] Because you know the impact that you're having and the world needs more of it.
[00:33:41.880 --> 00:33:43.720] And that's why you need to be successful.
[00:33:43.800 --> 00:33:44.840] That's why I need to be successful.
[00:33:44.840 --> 00:33:46.440] And that's why you need to be successful.
[00:33:47.000 --> 00:33:47.400] Yeah.
[00:33:48.120 --> 00:33:48.600] I love that.
[00:33:48.600 --> 00:33:50.440] I love your passion for it.
[00:33:50.440 --> 00:33:51.800] So what's next, Ayelsa?
[00:33:51.800 --> 00:33:54.840] So eight locations, record time.
[00:33:54.840 --> 00:33:56.120] So I would say the same.
[00:33:56.120 --> 00:33:59.800] I would say we genuinely want to impact the world.
[00:33:59.800 --> 00:34:03.480] Like, I want to be able to be an impact in every community.
[00:34:03.480 --> 00:34:05.480] If we open one, and it's about love.
[00:34:05.480 --> 00:34:08.360] Like, I want people to walk in the studio and feel loved.
[00:34:08.360 --> 00:34:09.800] Like, there's just something different.
[00:34:09.800 --> 00:34:10.840] I've heard it so many times.
[00:34:10.840 --> 00:34:11.320] It's funny.
[00:34:11.320 --> 00:34:12.040] I was driving here.
[00:34:12.040 --> 00:34:12.680] Someone called me.
[00:34:12.680 --> 00:34:14.280] I thought it was like the newspaper someone.
[00:34:14.280 --> 00:34:20.120] He's like, yeah, you guys are like the best nominated for, you know, 2024.
[00:34:20.120 --> 00:34:23.800] We just won Class Pass studio of the year.
[00:34:23.800 --> 00:34:24.200] Wow.
[00:34:24.200 --> 00:34:25.480] Out of millions.
[00:34:25.480 --> 00:34:26.200] Like, what?
[00:34:26.200 --> 00:34:28.520] And we're a tiny, like, can you imagine?
[00:34:28.520 --> 00:34:28.920] Like, everybody.
[00:34:29.160 --> 00:34:32.760] Class Pass studio of 2024.
[00:34:32.760 --> 00:34:33.400] Boom.
[00:34:33.400 --> 00:34:33.720] Mike.
[00:34:33.960 --> 00:34:34.520] Like, drop.
[00:34:34.600 --> 00:34:35.160] That's what I'm saying.
[00:34:35.160 --> 00:34:35.560] Like, drop.
[00:34:35.720 --> 00:34:36.200] That's for me.
[00:34:36.200 --> 00:34:38.200] Like, to me, it's more like changing all of us.
[00:34:38.440 --> 00:34:39.640] Like, he sees our hard work.
[00:34:39.640 --> 00:34:40.120] He sees it.
[00:34:40.120 --> 00:34:41.640] Because how did they find us?
[00:34:41.640 --> 00:34:43.160] Like, to me, I'm like, oh my gosh.
[00:34:43.400 --> 00:34:48.120] Well, because you have like 45,000 reviews on Class Pass on every single one of your studios.
[00:34:48.120 --> 00:34:48.840] It's crazy.
[00:34:48.840 --> 00:34:49.960] It's crazy.
[00:34:49.960 --> 00:34:50.840] It's not crazy.
[00:34:50.840 --> 00:34:51.400] You did this.
[00:34:51.400 --> 00:34:54.280] No, I know, but it's crazy because you're like, so what was that feeling?
[00:34:54.360 --> 00:34:54.680] Okay, wow.
[00:34:54.680 --> 00:34:55.080] Oh my gosh.
[00:34:55.640 --> 00:35:14.280] When they came in to interview me, of course, you start, you cry, because like it's so mind-blowing that you could offer something that you just are so passionate about, that you love so much, and that it's so noticeable that people are coming in and like finding you to tell you, like, hey, you just won.
[00:35:14.280 --> 00:35:20.320] You know, out of like a community of millions, gyms, and not only like specifically like modern Pilates.
[00:35:20.320 --> 00:35:26.160] This is like for everything in there, any type of fitness that you could imagine is on class pass.
[00:35:26.480 --> 00:35:29.920] So, yeah, so we saved all of it.
[00:35:30.080 --> 00:35:32.880] So now at Highlight, we always say, you can't stop, won't stop.
[00:35:32.880 --> 00:35:34.080] We won't stop, you know?
[00:35:34.080 --> 00:35:34.480] Yes.
[00:35:34.480 --> 00:35:35.760] We're going all the way.
[00:35:35.760 --> 00:35:36.720] The sky's the limit.
[00:35:36.880 --> 00:35:37.760] Sky is the limit.
[00:35:37.760 --> 00:35:40.000] I'm so just incredibly proud of your journey.
[00:35:40.480 --> 00:35:41.680] Isn't she just amazing?
[00:35:41.680 --> 00:35:44.320] And this is honestly also a reminder.
[00:35:44.320 --> 00:35:47.680] Like, you are the company you keep.
[00:35:48.000 --> 00:35:52.640] This is a direct reflection of, like, I'm successful because my friends are successful.
[00:35:52.720 --> 00:35:54.880] Like, how can I not stop too?
[00:35:54.880 --> 00:35:55.120] Right?
[00:35:55.120 --> 00:36:00.800] Like, when all of everyone around us, we're so blessed to have the people in our circle.
[00:36:00.800 --> 00:36:03.440] And I don't think it didn't just happen.
[00:36:03.760 --> 00:36:05.680] Of course, the girls made that part happen.
[00:36:06.080 --> 00:36:11.040] There was a lot of serendipity in it, but there's a reason why we all became so close.
[00:36:11.040 --> 00:36:16.080] And if you look at our friend circle, if you look at the people around us, everyone has a story to tell.
[00:36:16.080 --> 00:36:17.760] And everyone is successful.
[00:36:17.760 --> 00:36:20.480] And you are the company you keep.
[00:36:20.480 --> 00:36:21.440] So be mindful of that.
[00:36:21.440 --> 00:36:23.440] Surround yourself with, and that's why it's so important.
[00:36:23.440 --> 00:36:28.080] Surround yourself with other women who are doing this because it's lonely.
[00:36:28.080 --> 00:36:29.440] Do you ever feel lonely?
[00:36:29.440 --> 00:36:31.120] Let's talk about some of the hard.
[00:36:31.120 --> 00:36:32.960] I don't know if the lonely is the word.
[00:36:32.960 --> 00:36:34.320] I have a three-year-old.
[00:36:34.640 --> 00:36:36.560] I think he's attached to my leg.
[00:36:36.560 --> 00:36:37.360] Is he even here?
[00:36:37.360 --> 00:36:39.040] I feel like I gotta look around like, where is he?
[00:36:39.040 --> 00:36:41.040] What is he touching or anything?
[00:36:41.760 --> 00:36:43.040] It is hard sometimes.
[00:36:43.040 --> 00:36:48.000] I would just say sometimes we get frustrated because you can't go as fast as you want to.
[00:36:48.000 --> 00:36:54.080] Sometimes you get frustrated because as much as you give yourself away, you're still human.
[00:36:54.080 --> 00:36:55.680] You know, you're tired too.
[00:36:55.680 --> 00:37:06.600] Like, you sacrifice a lot of sleep, but in my mind, I always think right now, like, this is the part of the journey that I'm on right now is about grinding, is about growing.
[00:37:06.840 --> 00:37:08.840] And we have to grow it, right?
[00:37:08.840 --> 00:37:15.800] And once we're there, then at some point, I know there's going to be at the end of the tunnel where we slow down a little bit.
[00:37:16.440 --> 00:37:23.080] I appreciate you sharing, and I want to also encourage you that you can also rest too.
[00:37:23.400 --> 00:37:24.840] You know, it's hard.
[00:37:24.840 --> 00:37:25.960] I have a three-year-old.
[00:37:26.280 --> 00:37:27.640] But in the business, too, right?
[00:37:27.640 --> 00:37:29.160] It'll grow and.
[00:37:29.160 --> 00:37:29.640] Yeah.
[00:37:29.640 --> 00:37:30.120] He'll grow.
[00:37:30.120 --> 00:37:30.600] He'll grow.
[00:37:30.600 --> 00:37:31.480] He'll turn force.
[00:37:31.880 --> 00:37:32.360] He'll grow.
[00:37:32.360 --> 00:37:34.440] I'm talking about the business and, right?
[00:37:35.160 --> 00:37:41.320] What were some of the, like, if you were to look, like, some of the biggest mistakes, like, you're like, man, Sonny, I wish.
[00:37:41.320 --> 00:37:44.120] Like, ah, like, give me some, like, what were the wishes?
[00:37:44.200 --> 00:37:47.160] Because there's so many women that are relating to this right now.
[00:37:47.160 --> 00:37:53.880] Okay, so I would say some of the biggest ones, one time, okay, we've been with mind-body for a very long time.
[00:37:53.880 --> 00:38:04.120] From day one, we were convinced to do it, like, change our platform, and that did not go smoothly.
[00:38:04.120 --> 00:38:04.440] Okay.
[00:38:04.440 --> 00:38:05.960] It was not a good transition.
[00:38:05.960 --> 00:38:10.280] I would say, find what fits best for you and hold on to.
[00:38:10.280 --> 00:38:14.600] It's almost like that's going to be your partner straight through all the way.
[00:38:14.600 --> 00:38:15.880] It's something you're familiar with.
[00:38:15.880 --> 00:38:18.040] It's something you've already learned from day one.
[00:38:18.040 --> 00:38:20.120] You've gotten so strong at it.
[00:38:20.680 --> 00:38:21.400] I don't know.
[00:38:22.040 --> 00:38:23.000] Don't fix what's broken.
[00:38:23.000 --> 00:38:23.880] And it wasn't broken.
[00:38:23.880 --> 00:38:25.160] And there was something shinier.
[00:38:25.480 --> 00:38:26.280] Exactly, exactly.
[00:38:26.280 --> 00:38:32.600] Sometimes be firm on what you believe versus what somebody makes you believe, if that makes sense.
[00:38:32.600 --> 00:38:33.560] No, it's leave.
[00:38:33.560 --> 00:38:35.080] Like, don't, and you know what?
[00:38:35.120 --> 00:38:41.960] It's it's that feeling of like when you're ready to scale, and then you're getting convinced, right?
[00:38:41.960 --> 00:38:42.840] You should do this.
[00:38:42.840 --> 00:38:44.280] We talk about the shoulds a lot here.
[00:38:44.280 --> 00:38:49.680] It's this, like, somebody else comes in, they're smarter, there's a consultant, there's this, and it's like, oh, well, we should do this.
[00:38:49.920 --> 00:38:55.840] Well, if it's not broken, you know, why like, and it's working for you, and that's okay, right?
[00:38:55.840 --> 00:38:58.160] And could you be leaving some dollars on the table?
[00:38:58.160 --> 00:38:59.200] Why, like, that's fine.
[00:38:59.200 --> 00:39:00.400] Could you be leaving whatever?
[00:39:00.400 --> 00:39:04.640] So just lean into your gut, is what I'm hearing, and stick to what's working and just let that be.
[00:39:04.640 --> 00:39:12.400] I would say my team means the world to me because obviously if we're running all these locations, we need trainers.
[00:39:12.400 --> 00:39:15.120] So building our trainers is super important.
[00:39:15.120 --> 00:39:17.440] What I would say is how do you motivate them?
[00:39:17.440 --> 00:39:18.960] Like, what's this team like?
[00:39:18.960 --> 00:39:20.320] You have such an incredible team.
[00:39:20.320 --> 00:39:20.800] No, yes.
[00:39:20.800 --> 00:39:24.960] My number one person for me is, she was my front desk.
[00:39:24.960 --> 00:39:26.000] And she was just amazing.
[00:39:26.000 --> 00:39:29.200] That person that just shined, like, and they don't even know they shine.
[00:39:29.200 --> 00:39:29.520] Yeah.
[00:39:29.520 --> 00:39:33.760] And I was like, I would just see her like studying and she was just doing different things.
[00:39:33.760 --> 00:39:35.360] She wasn't even teaching at the time.
[00:39:35.360 --> 00:39:37.360] And I was like, you need to be a teacher.
[00:39:37.360 --> 00:39:38.320] You need to be a teacher.
[00:39:38.320 --> 00:39:39.520] There's just something you carry.
[00:39:39.520 --> 00:39:40.720] You have to be a teacher.
[00:39:40.800 --> 00:39:41.680] She didn't believe in herself.
[00:39:41.680 --> 00:39:43.440] She went through her own journey.
[00:39:43.440 --> 00:39:46.160] You know, she lost like 80 pounds and like all this stuff.
[00:39:46.160 --> 00:39:50.160] So in her mind, she just didn't feel like there's no way I could even do this.
[00:39:50.160 --> 00:39:52.880] Like, she's our number one trainer.
[00:39:52.880 --> 00:39:53.680] She's fabulous.
[00:39:53.680 --> 00:39:54.240] She's amazing.
[00:39:54.240 --> 00:39:57.040] So speaking life into the people around you is super important.
[00:39:57.040 --> 00:40:02.720] There's something you will see in others that they don't see in themselves until you speak that over them and remind them.
[00:40:02.720 --> 00:40:05.360] So that constant like reminder, like, you're amazing.
[00:40:05.360 --> 00:40:05.840] You're great.
[00:40:05.840 --> 00:40:07.520] You're doing such a good job.
[00:40:07.520 --> 00:40:12.320] I think that's really where we see a difference in our trainers.
[00:40:12.320 --> 00:40:18.480] I would say also making sure that they understand how blessed we are to have the job we do.
[00:40:18.480 --> 00:40:23.360] Like they come in and they have the ability to impact someone's day.
[00:40:23.360 --> 00:40:28.160] Like you have the ability to know that, oh my gosh, she's going to have an amazing day today.
[00:40:28.160 --> 00:40:30.360] Thanks because she came into the doors.
[00:40:30.360 --> 00:40:33.320] She felt fantastic for the last 45 minutes.
[00:40:33.320 --> 00:40:34.840] Not everybody gets that opportunity.
[00:40:29.760 --> 00:40:36.040] Some people are behind a desk.
[00:40:36.280 --> 00:40:38.280] Some people don't even see the sunlight.
[00:40:38.280 --> 00:40:39.480] I mean, and I think.
[00:40:39.640 --> 00:40:40.600] But how do you like that?
[00:40:40.760 --> 00:40:44.360] It sounds like, but you're such a vision, like you're such an incredible leader.
[00:40:44.360 --> 00:40:46.200] It comes so naturally to you, by the way.
[00:40:46.200 --> 00:40:48.600] You're like, of course, and I'm like, I'll teach Pilates.
[00:40:48.600 --> 00:40:51.800] Like, everybody, like, I'm teaching, I'm here to teach Pilates now.
[00:40:51.800 --> 00:40:56.200] Like, usually, so I would say that I'm totally, my shoes are already off.
[00:40:56.200 --> 00:40:57.000] Like, what is this?
[00:40:57.000 --> 00:40:59.000] Like, what is happening here in this studio?
[00:40:59.000 --> 00:41:01.560] Like, this is what, I don't know if you can't even see this.
[00:41:01.560 --> 00:41:03.400] Like, I literally don't even have shoes on.
[00:41:03.400 --> 00:41:04.840] I'm like relaxed on my couch.
[00:41:04.840 --> 00:41:08.280] I'm totally quitting my day job and I'm teaching Pilates.
[00:41:08.280 --> 00:41:09.080] And that's what we want.
[00:41:09.080 --> 00:41:10.360] We want you to feel like that.
[00:41:10.360 --> 00:41:11.880] We want you to just know that.
[00:41:12.440 --> 00:41:13.240] But it's you.
[00:41:13.240 --> 00:41:13.880] It's you.
[00:41:13.880 --> 00:41:14.760] It's that magic.
[00:41:14.760 --> 00:41:18.520] And that's what great visionary, like, that's where leadership really comes from, right?
[00:41:18.520 --> 00:41:21.480] Like, you're motivating your team so well.
[00:41:21.800 --> 00:41:23.800] Are you looking first, like, how do you find that quality?
[00:41:23.800 --> 00:41:25.800] Like, because 95 people, you're not going to get everybody.
[00:41:26.040 --> 00:41:27.080] I give everybody an opportunity.
[00:41:27.320 --> 00:41:28.360] So, this is one thing.
[00:41:28.360 --> 00:41:33.560] I would say I'm probably nicer than most because I don't believe in like turning anyone down.
[00:41:33.560 --> 00:41:34.600] It doesn't matter where you start.
[00:41:34.600 --> 00:41:35.720] It's like fitness, right?
[00:41:35.720 --> 00:41:40.760] I've seen somebody that couldn't even stand up on a machine become one of my best people in class.
[00:41:40.760 --> 00:41:43.320] So, like, I'm never going to believe that someone can't do it.
[00:41:43.320 --> 00:41:44.920] I give everybody an opportunity.
[00:41:51.000 --> 00:41:52.600] You're not alone, don't worry.
[00:41:52.680 --> 00:41:54.440] See, she didn't deny it.
[00:41:56.040 --> 00:41:56.680] It's okay.
[00:41:56.680 --> 00:41:57.480] We've all opposed it.
[00:41:58.840 --> 00:42:01.240] But, I mean, it's, I don't know.
[00:42:01.240 --> 00:42:12.040] Being on this side, I would just say growth to watch something grow, blossom, and become something so beautiful is, it's a, I don't know, that's not a job everybody gets.
[00:42:12.040 --> 00:42:13.320] I did other things growing up.
[00:42:13.320 --> 00:42:14.880] I had a daughter at a very young age.
[00:42:14.600 --> 00:42:16.160] I was a single mom.
[00:42:16.480 --> 00:42:22.720] So I would say that's always pushed me to make sure that I make it for them because there's no way we're making it.
[00:42:22.720 --> 00:42:24.240] Like, it doesn't matter what it looks like.
[00:42:24.240 --> 00:42:26.480] I don't know how we're going to figure it out, but we're going to make it.
[00:42:26.480 --> 00:42:27.920] You just have that mentality.
[00:42:28.880 --> 00:42:30.240] Failure is not an option.
[00:42:30.240 --> 00:42:30.480] Yeah.
[00:42:30.480 --> 00:42:30.960] That is it.
[00:42:30.960 --> 00:42:32.400] That was in our family, too.
[00:42:32.400 --> 00:42:33.520] Failure is not an option.
[00:42:33.520 --> 00:42:38.800] My parents literally came to America and like built this whole life for us.
[00:42:38.800 --> 00:42:40.000] Failure is not an option.
[00:42:40.000 --> 00:42:41.760] Like it just wasn't an option.
[00:42:41.760 --> 00:42:42.640] And it still isn't.
[00:42:42.640 --> 00:42:43.440] It will never be.
[00:42:43.440 --> 00:42:44.880] It's like, we'll find a way.
[00:42:44.880 --> 00:42:46.320] There's always a way.
[00:42:46.320 --> 00:42:48.320] And with everybody walking in, it's the same.
[00:42:48.320 --> 00:42:49.120] Like, don't worry.
[00:42:49.120 --> 00:42:50.320] Like, it doesn't matter what it looks like.
[00:42:50.320 --> 00:42:51.040] Just show up.
[00:42:51.040 --> 00:42:52.640] I promise you, just show up.
[00:42:52.640 --> 00:42:57.760] People come in for their first time and if they're afraid and stuff, I say, listen, today's not going to be a good day.
[00:42:57.760 --> 00:42:58.960] It's going to look crazy.
[00:42:58.960 --> 00:43:00.080] I don't even want you to think about it.
[00:43:00.080 --> 00:43:01.120] I just want you to have fun.
[00:43:01.120 --> 00:43:02.640] It doesn't have to be good form.
[00:43:02.640 --> 00:43:05.840] It doesn't even have to feel pretty, right?
[00:43:06.160 --> 00:43:08.400] But eventually, you'll see, you see them come in.
[00:43:08.480 --> 00:43:10.160] All of a sudden, they're wearing their cue outfits.
[00:43:10.560 --> 00:43:11.280] I always walk in there.
[00:43:11.280 --> 00:43:13.360] I'm like, these people dress like, I don't know.
[00:43:13.360 --> 00:43:14.160] I don't, but yes.
[00:43:14.480 --> 00:43:15.840] No, everybody, they look great.
[00:43:15.840 --> 00:43:18.000] They come in, they dressed up, they're ready to go.
[00:43:18.000 --> 00:43:20.640] I'm like, okay, like, we're having a good day.
[00:43:20.640 --> 00:43:21.200] I love it.
[00:43:21.200 --> 00:43:26.320] You bring so much positivity and energy, and it makes complete sense why this is your business.
[00:43:26.320 --> 00:43:28.720] And I do believe everyone has their purpose.
[00:43:28.720 --> 00:43:30.160] This is your purpose, Ayala.
[00:43:30.400 --> 00:43:41.280] And I'm so, I'm so grateful for our friendship, for you doing what you're passionate about, because you've gotten me into this world, and I'm never going back.
[00:43:41.280 --> 00:43:46.800] Like, taking care of myself is the best thing that I do for my business and for my family.
[00:43:46.800 --> 00:43:47.840] And so thank you for that.
[00:43:47.840 --> 00:43:54.080] You really think, honestly, like, people will live longer because now you started working out, now because you're healthier.
[00:43:54.080 --> 00:43:56.160] And look at the role model you're being for your kids.
[00:43:56.160 --> 00:43:58.640] Your kids know that, oh my gosh, I need to work out.
[00:43:58.640 --> 00:43:59.800] London will teach a class.
[00:43:59.360 --> 00:44:01.080] London wants to take a class.
[00:44:01.080 --> 00:44:02.200] We just did a mommy and me.
[00:44:02.520 --> 00:44:03.800] She wanted to be on the camera.
[00:44:03.800 --> 00:44:04.680] She was like the star.
[00:44:04.760 --> 00:44:05.720] She's camera ready.
[00:43:59.520 --> 00:44:05.960] She is.
[00:44:06.120 --> 00:44:07.160] She's so great.
[00:44:07.320 --> 00:44:08.920] Don't tell her she's on the show today.
[00:44:08.920 --> 00:44:09.720] She would love to.
[00:44:09.720 --> 00:44:10.040] I know.
[00:44:10.040 --> 00:44:10.680] She would want to take a shower.
[00:44:10.840 --> 00:44:11.480] They're so cute.
[00:44:11.480 --> 00:44:14.280] Well, maybe we'll get Mila and London on and ask them.
[00:44:14.440 --> 00:44:15.400] That would be really fun.
[00:44:15.720 --> 00:44:19.160] Well, this has been such an incredible episode, Ayelsa.
[00:44:19.160 --> 00:44:25.000] We're going to link everything for people to learn about you and definitely go follow Ayelsa's journey.
[00:44:25.000 --> 00:44:28.280] If you are in Central Florida, definitely go check out Highlight.
[00:44:28.280 --> 00:44:30.200] Don't worry, we're coming to a city near you.
[00:44:30.200 --> 00:44:32.200] Yes, and then just hound her.
[00:44:32.200 --> 00:44:35.640] Like, if you're like, hey, I want to bring it to your city.
[00:44:35.640 --> 00:44:37.480] I mean, you're just so incredible.
[00:44:37.480 --> 00:44:40.440] And I'm so glad you said yes to come on and do this.
[00:44:40.440 --> 00:44:41.880] And she's like, what do I wear?
[00:44:41.880 --> 00:44:43.080] I'm like, where would you wear every day?
[00:44:43.320 --> 00:44:44.360] Like, literally, what do I wear?
[00:44:44.360 --> 00:44:44.920] Gym clothes?
[00:44:44.920 --> 00:44:45.480] Yay.
[00:44:45.480 --> 00:44:46.360] Yay, let's do it.
[00:44:46.360 --> 00:44:47.240] I have lots of this.
[00:44:47.240 --> 00:44:47.720] I love you.
[00:44:47.720 --> 00:44:48.600] Thank you for everything.
[00:44:48.600 --> 00:44:56.520] And if you enjoyed today's episode, please tag us, share it on social, and let Ayelsa know like how incredible she is.
[00:44:56.520 --> 00:45:02.280] I feel like this was such, I just, I love bringing my real life into this for today's episode.
[00:45:02.280 --> 00:45:03.400] So I really hope you enjoyed it.
[00:45:03.400 --> 00:45:04.440] Let me know what you think.
[00:45:04.680 --> 00:45:08.040] DM me, tag us on social, leave us a review down below.
[00:45:08.040 --> 00:45:09.720] That's how we grow the show.
[00:45:09.720 --> 00:45:11.720] And I don't even know what's happening right now.
[00:45:11.720 --> 00:45:13.960] So we're going to end this show because my shoes are off.
[00:45:13.960 --> 00:45:15.320] Like everything's done.
[00:45:15.320 --> 00:45:19.240] I will see you guys next week on the CO school.
[00:45:19.240 --> 00:45:20.120] Go work out.
[00:45:20.120 --> 00:45:21.480] Go take care of yourself.
[00:45:21.480 --> 00:45:23.640] You have permission to do it.
[00:45:23.640 --> 00:45:24.520] Bye, everyone.
[00:45:24.520 --> 00:45:25.480] Bye.
[00:45:33.160 --> 00:45:35.640] Time is precious, and so are our pets.
[00:45:35.640 --> 00:45:37.880] So, time with our pets is extra precious.
[00:45:37.880 --> 00:45:39.480] That's why we started Dutch.
[00:45:39.480 --> 00:45:46.160] Dutch provides 24/7 access to licensed vets with unlimited virtual visits and follow-ups for up to five pets.
[00:45:46.160 --> 00:45:50.480] You can message a vet at any time and schedule a video visit the same day.
[00:45:50.480 --> 00:45:55.760] Our vets can even prescribe medication for many ailments, and shipping is always free.
[00:45:55.760 --> 00:46:01.360] With Dutch, you'll get more time with your pets and year-round peace of mind when it comes to their vet care.
[00:46:03.920 --> 00:46:13.680] Hi, I'm Tamson Fidel, journalist and author of How to Menopause and host of The Tamson Show, a weekly podcast with your roadmap to midlife and beyond.
[00:46:13.680 --> 00:46:24.160] We cover it all: from dating to divorce, aging to ADHD, sleep to sex, brain health to body fat, and even how perimenopause can affect your relationships.
[00:46:24.160 --> 00:46:25.680] And trust me, it can.
[00:46:25.680 --> 00:46:35.600] Each week, I sit down with doctors, experts, and leaders in longevity for unfiltered conversations packed with advice on everything from hormones to happiness.
[00:46:35.600 --> 00:46:42.080] And of course, how to stay sane during what can be, well, let's face it, a pretty chaotic chapter of life.
[00:46:42.080 --> 00:46:44.480] Think of us as your midlife survival guide.
[00:46:44.480 --> 00:46:46.800] New episodes released every Wednesday.
[00:46:46.800 --> 00:46:51.840] Listen now on Apple, Spotify, or wherever you get your podcasts.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.800 --> 00:00:05.920] Emochi Moment from Sadie, who writes, I'm not crying, you're crying.
[00:00:05.920 --> 00:00:13.120] This is what I said during my first appointment with my physician at Mochi, because I didn't have to convince him I needed a GLP-1.
[00:00:13.120 --> 00:00:16.320] He understood, and I felt supported, not judged.
[00:00:16.320 --> 00:00:19.120] I came for the weight loss and stayed for the empathy.
[00:00:19.120 --> 00:00:20.240] Thanks, Sadie.
[00:00:20.240 --> 00:00:22.960] I'm Myra Ameth, founder of Mochi Health.
[00:00:22.960 --> 00:00:26.960] To find your Mochi Moment, visit joinmochi.com.
[00:00:26.960 --> 00:00:30.240] Sadie is a mochi member compensated for her story.
[00:00:30.560 --> 00:00:34.640] Taking on a DIY job around the house is the ultimate summer project.
[00:00:34.640 --> 00:00:42.400] But if your DIY home security system is a beware of dog sign, when your real pet is Princess the Cat, that's safe-ish.
[00:00:42.400 --> 00:00:47.200] To be actually safe, help protect your home with a DIY system from ADT.
[00:00:47.200 --> 00:00:52.080] It's easy to install and gives you virtual assistance from ADT's technical support team.
[00:00:52.080 --> 00:00:55.840] Best of all, you can tell everyone in the neighborhood you set it up yourself.
[00:00:55.840 --> 00:00:58.640] Don't settle for safe-ish this summer.
[00:00:58.640 --> 00:01:00.880] DIY with ADT instead.
[00:01:00.880 --> 00:01:04.320] Visit ADT.com to learn more.
[00:01:13.280 --> 00:01:20.640] Hi, I'm Sonera Madani, a mom of two, daughter of an immigrant, and an unlikely entrepreneur who built a billion-dollar business.
[00:01:20.640 --> 00:01:22.160] Yes, billion.
[00:01:22.160 --> 00:01:25.520] Now I'm doing it again and building my second unicorn, work.
[00:01:26.240 --> 00:01:33.120] Shockingly, less than 2% of female founders ever reach $1 million in revenue, and I'm on a mission to change that.
[00:01:33.120 --> 00:01:38.960] At CEO School, we mentor thousands of women to help them level up in business and in life.
[00:01:39.280 --> 00:01:45.440] We believe that you deserve to have it all because honestly, nothing bad happens when women make more money.
[00:01:45.440 --> 00:01:46.160] More money.
[00:01:46.160 --> 00:01:49.280] Grab a seat because class is officially in session.
[00:01:49.280 --> 00:01:51.680] Welcome to CEO School.
[00:01:53.280 --> 00:01:54.080] Hi, everyone.
[00:01:54.080 --> 00:01:58.000] Welcome back to another episode of the CEO School Podcast.
[00:01:58.000 --> 00:02:05.240] I'm your host, Sonera Madani, and today we are in my living room with one of my most favorite humans in the entire world.
[00:02:05.480 --> 00:02:09.000] And I'm so excited that she agreed to do this and that she's here.
[00:02:09.000 --> 00:02:16.520] It is an incredible woman, dear friend, my Pilates instructor, my confidant, Ayelsa Navarro.
[00:02:17.400 --> 00:02:18.920] Welcome to CEO School.
[00:02:18.920 --> 00:02:20.200] Thank you for having me.
[00:02:20.200 --> 00:02:21.160] I'm so excited.
[00:02:21.160 --> 00:02:23.000] I'm nervous all at the same time.
[00:02:23.080 --> 00:02:24.680] So grateful that Ayelsa's here.
[00:02:24.680 --> 00:02:30.920] I also own literally the most incredible Pilates studios all through Central Florida.
[00:02:30.920 --> 00:02:32.920] They're called High Lai Studios.
[00:02:32.920 --> 00:02:37.480] High Lai has truly changed me and changed my life.
[00:02:37.480 --> 00:02:40.200] You guys have been following me for however long.
[00:02:40.200 --> 00:02:48.280] If you see me on social, if you follow my stories, you know that I have become just, I've become so much stronger.
[00:02:48.280 --> 00:02:51.000] I feel so much more confident and I'm taking care of my health.
[00:02:51.000 --> 00:02:55.560] And the way that I'm taking care of my health is by showing up to these workouts.
[00:02:55.560 --> 00:02:58.840] And I do Highlight three to four times a week.
[00:02:58.840 --> 00:03:01.640] I do the hot class, I do the reformer class.
[00:03:01.640 --> 00:03:08.280] I have, I started from absolute scratch, and I'll share that story of how even Ayelsa got me into it.
[00:03:08.280 --> 00:03:12.040] But I made a commitment and I stuck to it.
[00:03:12.040 --> 00:03:23.320] And because of your incredible studios, your incredible instructors, and just the sisterhood that the community is, I really, I just, I love it so absolutely much.
[00:03:23.320 --> 00:03:29.960] And so Highlight has been a huge, highlight has been a huge part of my fitness journey, my health journey, my life journey.
[00:03:29.960 --> 00:03:40.200] But outside of the fitness part of it, which this is Women's History Month, and one of the biggest conversations around just, you know, giving ourselves permission to take care of ourselves.
[00:03:40.200 --> 00:03:43.080] So, that was one of the things that we're going to be talking about today.
[00:03:43.080 --> 00:03:47.280] But I also invited Ayelsa because Ayelsa is a business mastermind, too.
[00:03:47.600 --> 00:03:57.760] So, she is, she started with just a single location over the last couple of years with like rapid growth, has expanded to every single part of Central Florida.
[00:03:57.760 --> 00:04:01.040] Like, we are a very busy, you know, tier two city.
[00:04:01.040 --> 00:04:07.840] There's not a lot of like launching something new in a saturated market is so difficult.
[00:04:07.840 --> 00:04:18.880] You are able to come in and really create something special and then scale that because this business podcast is all about business scale, taking an idea beyond the seven figures.
[00:04:18.880 --> 00:04:22.400] And you have literally done exactly that and more.
[00:04:22.400 --> 00:04:36.720] And you are building a Pilates empire right now while juggling four kids and eight studios, all your instructors, the team, physical locations of studios as well.
[00:04:36.720 --> 00:04:40.640] So, it's going to be an incredible business conversation.
[00:04:40.640 --> 00:04:43.040] And so, Ayelsa, welcome to CEO School.
[00:04:43.200 --> 00:04:43.680] Thank you.
[00:04:43.680 --> 00:04:44.800] Thank you for having me.
[00:04:44.800 --> 00:04:46.320] So, let's take it back.
[00:04:46.320 --> 00:04:52.160] So, tell me a little bit about your journey and how you got started in building these studios.
[00:04:52.160 --> 00:04:57.680] So, my journey goes back pretty far, I would say, because one, I just always love fitness.
[00:04:57.680 --> 00:05:00.720] I think that was just my calling from day one.
[00:05:01.680 --> 00:05:07.200] But in 2015, I was invited because I loved fitness so much.
[00:05:07.200 --> 00:05:11.360] A girlfriend invited me and said, Do you want to take the hardest class you've ever taken?
[00:05:11.360 --> 00:05:13.120] And I was like, Yeah, let's go.
[00:05:13.360 --> 00:05:16.800] So, I took on the challenge and I was really strong then.
[00:05:16.800 --> 00:05:19.200] I would say a lot stronger than I am right now.
[00:05:19.200 --> 00:05:25.200] But I literally got my butt kicked and I just fell in love instantly.
[00:05:25.200 --> 00:05:27.520] It was modern Pilates.
[00:05:27.760 --> 00:05:32.360] It was my first time just experiencing that type of workout.
[00:05:32.680 --> 00:05:34.680] Shortly after, I made a commitment.
[00:05:29.840 --> 00:05:35.720] I started coming all the time.
[00:05:35.880 --> 00:05:40.600] I had to drive like 45 minutes to get to the class because there was nothing around.
[00:05:41.720 --> 00:05:42.840] And eventually I became a trainer.
[00:05:43.160 --> 00:05:43.720] 2015.
[00:05:43.880 --> 00:05:44.600] 2015.
[00:05:44.600 --> 00:05:45.000] Okay, so that's a lot of time.
[00:05:45.160 --> 00:05:45.880] I became a trainer.
[00:05:46.200 --> 00:05:46.920] 10 years ago.
[00:05:47.320 --> 00:05:48.120] Yep.
[00:05:48.760 --> 00:05:51.000] I became a trainer shortly after.
[00:05:51.000 --> 00:06:05.480] And I think that's where everything started to really evolve because I just fell in love with helping people, like impacting their life, just watching people grow, come in not thinking that they're able to even do something.
[00:06:05.480 --> 00:06:10.920] And then eventually watch them become so strong that not only can they do it, but they're like mastering it.
[00:06:10.920 --> 00:06:13.400] And they're getting so much stronger every time.
[00:06:13.720 --> 00:06:15.560] Completely changed my life.
[00:06:15.800 --> 00:06:21.160] Shortly after, because of my home and my children, I got really busy.
[00:06:21.160 --> 00:06:22.680] I decided to purchase a machine.
[00:06:22.680 --> 00:06:24.360] So I had one in my garage.
[00:06:24.680 --> 00:06:27.640] So I would just like, we were going in and out of cities.
[00:06:27.640 --> 00:06:29.720] You already know because my husband.
[00:06:30.360 --> 00:06:33.800] So I would work out when I could in my garage.
[00:06:33.800 --> 00:06:41.560] But eventually in 2020, when COVID hit, I started just training myself in the garage and just sharing my journey in my garage.
[00:06:41.560 --> 00:06:42.760] And people started reaching out.
[00:06:42.760 --> 00:06:43.880] So you start, I didn't know that.
[00:06:43.880 --> 00:06:46.840] So highlights started in your garage with one reformer.
[00:06:46.840 --> 00:06:47.400] Yes.
[00:06:47.400 --> 00:06:48.200] No way.
[00:06:48.200 --> 00:06:49.160] Yes, yes.
[00:06:49.160 --> 00:06:50.440] It was during COVID.
[00:06:50.440 --> 00:06:52.920] I started recording myself and people started reaching out.
[00:06:52.920 --> 00:06:55.160] Like, do you think I could come work out with you?
[00:06:55.160 --> 00:06:57.560] And I was like, sure, you know, come.
[00:06:57.560 --> 00:06:58.440] Meet me this day.
[00:06:58.440 --> 00:06:59.320] Blah, blah, blah.
[00:06:59.320 --> 00:07:04.920] Before you know it, I was working 13 hours a day out of my garage just trying to get people in.
[00:07:04.920 --> 00:07:06.840] Eventually I ended up buying a second machine.
[00:07:06.840 --> 00:07:13.640] Once I knew that I was doing very well, like all day having people come in, I was like, I know that I could do this.
[00:07:13.640 --> 00:07:15.280] That's when I decided to open a studio.
[00:07:15.280 --> 00:07:16.640] It was during uncertain times.
[00:07:16.640 --> 00:07:18.480] So everybody was kind of like, you're crazy.
[00:07:18.480 --> 00:07:20.240] How are you going to open a gym?
[00:07:14.840 --> 00:07:21.200] People can't even work out.
[00:07:21.360 --> 00:07:22.800] You got to wear a mask.
[00:07:22.800 --> 00:07:23.840] No one's going to go back to that.
[00:07:23.920 --> 00:07:26.080] You're going to go to that physical gym in 2020.
[00:07:26.080 --> 00:07:26.560] Yes.
[00:07:26.560 --> 00:07:27.440] Wow.
[00:07:27.760 --> 00:07:28.320] Yep.
[00:07:28.320 --> 00:07:29.360] That's where the jobs risk.
[00:07:30.320 --> 00:07:32.320] It was a risk, but you got to take risk, right?
[00:07:32.320 --> 00:07:32.960] You have to take risk.
[00:07:33.040 --> 00:07:34.240] You have to take risk.
[00:07:34.240 --> 00:07:35.040] And you just knew.
[00:07:35.040 --> 00:07:36.240] So you just knew in your gut.
[00:07:36.240 --> 00:07:42.160] Like, what was that defining moment for you that you were like, babe, I'm going to do this?
[00:07:42.160 --> 00:07:42.720] Like, what was that?
[00:07:43.040 --> 00:07:43.440] Oh, yeah.
[00:07:43.440 --> 00:07:45.280] No, everybody was like, you're crazy.
[00:07:45.280 --> 00:07:47.040] Even him, he was like, you're crazy.
[00:07:47.040 --> 00:07:48.080] There's no way.
[00:07:48.080 --> 00:07:49.360] I'm like, no, I know.
[00:07:49.360 --> 00:07:50.720] I know this is going to work.
[00:07:50.720 --> 00:07:56.160] I just know because I could just see what it was doing to people while they were coming, even in my garage.
[00:07:56.160 --> 00:07:56.880] Because think about it.
[00:07:56.880 --> 00:07:58.720] It was like a time where people were isolated.
[00:07:58.720 --> 00:08:01.200] You really couldn't have relationships.
[00:08:01.200 --> 00:08:03.440] It was almost like everybody was in their own little bubble.
[00:08:03.440 --> 00:08:08.080] All of a sudden, when you start building that community, because that's the key right there.
[00:08:08.080 --> 00:08:08.560] Relationships.
[00:08:09.280 --> 00:08:12.240] I really knew this is what I want.
[00:08:12.240 --> 00:08:13.920] I want people to come out.
[00:08:13.920 --> 00:08:16.320] I want them to feel like they're at home.
[00:08:16.320 --> 00:08:17.360] I want them to know it's okay.
[00:08:17.360 --> 00:08:18.880] It doesn't matter where you're starting.
[00:08:18.880 --> 00:08:19.760] You could be strong.
[00:08:19.760 --> 00:08:20.480] You could be weak.
[00:08:20.480 --> 00:08:21.040] It doesn't matter.
[00:08:21.040 --> 00:08:22.880] You could have issues.
[00:08:23.440 --> 00:08:31.360] I mean, honestly, with Pilates, one of the benefits I would say for us, it opens the door for people with injuries to come in our doors, right?
[00:08:31.360 --> 00:08:32.320] You don't have to be strong.
[00:08:32.320 --> 00:08:34.000] You actually have back issues.
[00:08:34.000 --> 00:08:36.480] I've had people come in with a cast on their foot.
[00:08:36.480 --> 00:08:38.000] They could still do a workout.
[00:08:38.000 --> 00:08:41.360] Mamas come in and they work out for nine months with us.
[00:08:41.360 --> 00:08:42.480] We modify things.
[00:08:42.480 --> 00:08:43.440] Yes, it's challenging.
[00:08:43.440 --> 00:08:44.160] Yes, it's hard.
[00:08:44.160 --> 00:08:47.840] But it also gives them a feeling of like, I can do this.
[00:08:47.840 --> 00:09:00.280] I've had stories where even a mom that's having twins has pushed out two babies in like record time because that's how strong they are and what they did for the last nine months for that point.
[00:08:59.760 --> 00:09:03.720] So to me, it's like, I know that we have something that's different.
[00:09:04.040 --> 00:09:09.320] And I know that we could go to the gym and you could even work out in your garage, but the community is something.
[00:09:09.320 --> 00:09:10.760] It's unreplaceable.
[00:09:10.760 --> 00:09:11.400] It really is.
[00:09:11.400 --> 00:09:13.640] I feel like that's 100% it for me.
[00:09:13.640 --> 00:09:16.680] And actually, I was that broken person when I came to you.
[00:09:16.680 --> 00:09:18.040] It was after my knee injury.
[00:09:18.040 --> 00:09:22.280] It was two years ago after I tore my ACL, which, by the way, you also tore it.
[00:09:22.360 --> 00:09:23.640] I tore it right after.
[00:09:24.120 --> 00:09:25.480] Literally right after.
[00:09:25.480 --> 00:09:26.360] It was crazy.
[00:09:26.360 --> 00:09:27.720] It was a weird theory.
[00:09:28.760 --> 00:09:35.320] I tore my ACL and after my physical therapy recovery, I needed to do low impact.
[00:09:35.800 --> 00:09:37.400] Is it like, yeah, low impact workout.
[00:09:38.280 --> 00:09:42.440] So high-life fitness is actually an acronym for high-intensity, low-impact.
[00:09:42.440 --> 00:09:47.640] So we're going to get you the results as quick as possible, but we're going to keep your joints safe during the whole process.
[00:09:47.640 --> 00:09:48.120] Yeah.
[00:09:48.120 --> 00:09:49.400] And that's what I did feel like.
[00:09:49.400 --> 00:09:54.520] I did feel I was so afraid because I felt like Pilates, it's such a hot girl workout.
[00:09:54.520 --> 00:09:55.160] Can I just call it that?
[00:09:55.400 --> 00:09:56.920] It is such a hot girl workout.
[00:09:56.920 --> 00:10:02.040] It's so intimidating to go to a Pilates studio, especially if you don't feel fit or you feel broken or your knees.
[00:10:02.040 --> 00:10:02.680] Like I did.
[00:10:02.680 --> 00:10:04.040] I feel like I have all these injuries.
[00:10:04.040 --> 00:10:04.920] I have a shoulder injury.
[00:10:04.920 --> 00:10:06.600] I have a knee injury.
[00:10:06.600 --> 00:10:12.920] And I show up and I, although the studio is filled with the hottest women ever, like I, that does motivate me.
[00:10:12.920 --> 00:10:19.560] Like all the instructors are so beautiful and so fit and so young and just, they're just gorgeous.
[00:10:19.880 --> 00:10:20.760] And you are as well.
[00:10:21.480 --> 00:10:22.520] You're my favorite teacher.
[00:10:23.480 --> 00:10:25.240] But I was that broken person.
[00:10:25.240 --> 00:10:25.960] And you're so right.
[00:10:25.960 --> 00:10:33.080] Like I did feel strong, stronger every time I came in to just push myself a little bit and be like, I showed up for something.
[00:10:33.080 --> 00:10:34.280] And I got through it.
[00:10:34.280 --> 00:10:38.760] The other part that I've heard with many people, it's not only the physical part, right?
[00:10:38.760 --> 00:10:40.040] Because you do get stronger.
[00:10:40.040 --> 00:10:42.440] Your body gets stronger, but it's your mental.
[00:10:42.600 --> 00:10:43.240] Oh, yes.
[00:10:43.240 --> 00:10:45.440] Like your confidence, just your mindset.
[00:10:45.840 --> 00:10:47.040] 100%.
[00:10:47.040 --> 00:10:48.640] That is the transformation.
[00:10:48.640 --> 00:10:48.960] That is.
[00:10:49.280 --> 00:10:50.960] The goldenness was my body.
[00:10:44.760 --> 00:10:51.360] Exactly.
[00:10:51.600 --> 00:10:53.280] 100% was my mindset.
[00:10:53.280 --> 00:10:54.160] Yeah, and you feel great.
[00:10:54.160 --> 00:10:58.800] To me, I feel like even when I teach, I leave happier than when I came in.
[00:10:58.800 --> 00:11:01.440] Sometimes you don't want to show up, sometimes you are tired.
[00:11:01.440 --> 00:11:15.920] But something happens during that class that you leave out of there feeling empowered, ready to go, happy because you released endorphins, strong because you just took the hardest class of your life and you survived some way or another.
[00:11:15.920 --> 00:11:17.280] And here you are, ready to go.
[00:11:17.280 --> 00:11:19.040] And that's what we really want to do.
[00:11:19.040 --> 00:11:28.720] I think our main goal is to get everybody that walks in our doors stronger so they could go out and do what they're called to do at their best, strongest abilities.
[00:11:28.720 --> 00:11:29.360] I love that.
[00:11:29.360 --> 00:11:31.120] And you're so sweet.
[00:11:31.120 --> 00:11:33.440] So, something that y'all don't know about Ayelsa.
[00:11:33.440 --> 00:11:38.800] So, Ayelsa's daughter, London, my daughter, Mila, have been best friends since kindergarten.
[00:11:38.880 --> 00:11:39.360] We didn't even know.
[00:11:39.600 --> 00:11:40.960] We didn't know it.
[00:11:40.960 --> 00:11:45.040] And, well, and then our husbands found out on the golf course because they were like, wait.
[00:11:45.360 --> 00:11:48.720] They went to the, I think they went to the daddy-daughter dance, which they're going to again.
[00:11:48.720 --> 00:11:50.320] Yeah, that's coming up.
[00:11:50.320 --> 00:11:51.440] And they've been friends.
[00:11:51.440 --> 00:11:59.280] So our husbands have been friends on their own for a long time and then put together that, wait, that's your Mila, wait, that's your London that they talk about.
[00:11:59.760 --> 00:12:01.280] It was the craziest.
[00:12:01.280 --> 00:12:06.880] And we also have another girlfriend, Mari, who her daughter, Liliana.
[00:12:06.880 --> 00:12:10.080] So they're like a little trifecta since kindergarten.
[00:12:10.080 --> 00:12:14.240] Now they're in third grade, and we're just like in their lives now.
[00:12:14.240 --> 00:12:18.000] I don't know how to just like, it's just their world, and we live in our kids' worlds.
[00:12:18.000 --> 00:12:20.880] All moms can like relate to this.
[00:12:20.880 --> 00:12:25.200] And I just feel so grateful to have found like mom friends through this process.
[00:12:25.200 --> 00:12:32.920] And so, Ayelsa and their family has just become so even closer to our family through just our girls.
[00:12:33.000 --> 00:12:39.080] And it's been so sweet to watch them grow into little strong, not little, strong young women.
[00:12:39.080 --> 00:12:39.320] Strong.
[00:12:39.640 --> 00:12:40.920] And I see London all the time.
[00:12:40.920 --> 00:12:46.120] So if you actually follow Ayelsa's pages, you'll see London like running the studio practice.
[00:12:46.200 --> 00:12:46.440] Yeah, yeah.
[00:12:46.680 --> 00:12:47.880] No, she's teaching.
[00:12:47.880 --> 00:12:49.560] She wants to be very involved.
[00:12:49.560 --> 00:12:52.680] And I think this is also my biggest why.
[00:12:52.680 --> 00:12:55.800] It's like the impact that it has on my daughters, even my son.
[00:12:55.800 --> 00:12:58.760] He's littler right now, but he goes to the studio.
[00:12:58.760 --> 00:13:01.880] He's not helping much right now, but eventually he will be.
[00:13:01.880 --> 00:13:02.680] He's a wild boy.
[00:13:02.680 --> 00:13:03.320] Yeah, he's a wild boy.
[00:13:04.200 --> 00:13:05.160] He's got all the energy.
[00:13:05.160 --> 00:13:06.040] But think about it.
[00:13:06.040 --> 00:13:09.160] I was teaching classes at like 5:30 in the morning with him.
[00:13:09.160 --> 00:13:12.920] So he's used to like loud music and just like the whole process.
[00:13:13.000 --> 00:13:15.400] I just think he has that in him already.
[00:13:16.040 --> 00:13:20.440] But honestly, the biggest why I would say like it's the impact that it's having on my daughter's life.
[00:13:20.440 --> 00:13:24.200] Like she walks in the door and she's like, mom, I need to open my business.
[00:13:24.200 --> 00:13:25.000] Like I'm ready.
[00:13:25.000 --> 00:13:28.120] And I'm like, are you sure there's no, she's like, I think I got it.
[00:13:28.120 --> 00:13:29.400] Like, she's ready to go.
[00:13:29.400 --> 00:13:29.880] She is.
[00:13:29.880 --> 00:13:31.160] London is so ready to go.
[00:13:31.160 --> 00:13:32.120] I love, I love it.
[00:13:32.120 --> 00:13:33.800] And I love the girls and their friendship.
[00:13:34.200 --> 00:13:37.080] But we're going to make this about our wonderful audience here.
[00:13:37.080 --> 00:13:46.360] But what we were, what my point was, what we wanted to talk about was just that feeling of it truly did change my mind, like my, my, my whole mental health.
[00:13:46.360 --> 00:13:58.280] And I know it's for all the women that either you get it because you're there or you're like, you're, or you're on the other side and you want to be there, but you're like, I want to be there, but I just don't have the time.
[00:13:58.280 --> 00:14:00.120] I can't seem to like figure it out.
[00:14:00.120 --> 00:14:06.600] This is like, this is, this only works for like me and Mari always jokes like a joke that we're going to retire and just become Pilates moms.
[00:14:06.600 --> 00:14:10.200] So that's like our dream job is to not work.
[00:14:10.760 --> 00:14:11.320] I get it.
[00:14:11.320 --> 00:14:12.120] Not work.
[00:14:12.120 --> 00:14:15.200] And of course, like we love our, we love to work.
[00:14:15.200 --> 00:14:17.200] So like that's not going to be a possibility for us.
[00:14:14.840 --> 00:14:21.280] But like, it's fun to talk about that we're going to like drop our kids and never Pilates.
[00:14:21.840 --> 00:14:25.600] But that's actually not the reality of what like I see in the studio, right?
[00:14:25.600 --> 00:14:27.040] And so we're all working moms.
[00:14:27.040 --> 00:14:30.000] We're all, you know, making the time.
[00:14:30.000 --> 00:14:33.040] And I think the biggest thing for me was giving myself permission.
[00:14:33.040 --> 00:14:34.880] I don't know why I needed to.
[00:14:35.360 --> 00:14:37.680] There was this mindset shift for me.
[00:14:37.680 --> 00:14:40.480] And I think because I was injured, I needed to take care of that.
[00:14:40.480 --> 00:14:42.960] So I think I felt less guilt is probably what it was.
[00:14:42.960 --> 00:14:48.640] So I think truthfully where I was in my mindset was I had my knee was broken, all of the stuff.
[00:14:48.640 --> 00:14:50.160] I went through a ton of physical therapy.
[00:14:50.160 --> 00:14:51.280] They were like, you need to get this.
[00:14:51.280 --> 00:14:52.080] I need to get stronger.
[00:14:52.160 --> 00:14:53.760] I need to build muscle.
[00:14:53.760 --> 00:14:56.640] And I just hated all of the other like workouts.
[00:14:56.640 --> 00:14:59.200] Like I just, it felt, and I'm just a feminine girl.
[00:14:59.200 --> 00:15:08.080] Like I have, I'm a feminine energy girl because I'm around so much masculinity all day long that I just like, I needed to be around that space.
[00:15:08.080 --> 00:15:11.600] So when I was going to like F45 and other workouts, my husband does it every day.
[00:15:11.600 --> 00:15:12.240] And I love them.
[00:15:12.240 --> 00:15:13.440] I've done, I do all these different things.
[00:15:13.600 --> 00:15:19.840] I was doing all these different things, but I never felt I was able to be consistent with anything because it felt like a lot of work.
[00:15:19.840 --> 00:15:32.000] And for the first time, I felt like kind of in my feminine energy, if I didn't want to have a hard class, I could just like lay on the mat and do a hot class and just like soak in the like, like, you know, just like the heat and my skin would feel amazing.
[00:15:32.000 --> 00:15:36.000] And I just felt like I could have also a lazy girl workout if I wanted to.
[00:15:36.000 --> 00:15:39.600] Or if I'm in a beast mode right now, I could like go super hard.
[00:15:39.600 --> 00:15:48.800] And, and so, but I do feel like my mindset was the biggest thing that shifted around allowing myself permission to do this for myself.
[00:15:48.800 --> 00:15:51.360] And it's not negotiable for me anymore.
[00:15:51.360 --> 00:15:53.040] Like, where, and then the shift happened.
[00:15:53.040 --> 00:15:57.680] And then now it's like on Sundays when we sit down to do, I do, here's what my week looks like.
[00:15:57.680 --> 00:16:00.840] Here's what drop off, pick up, work, all this.
[00:15:59.760 --> 00:16:02.840] My workouts go in that schedule.
[00:16:03.000 --> 00:16:09.240] I literally hop on to class pass and mind-body, and I'm like, okay, we're, and the studio fills up so quickly.
[00:16:09.240 --> 00:16:14.440] But by the way, like, she, she can't get like, you have like eight studios, and they're always, every class is booked all the time.
[00:16:14.440 --> 00:16:16.200] I have to book like two weeks out in advance.
[00:16:16.200 --> 00:16:18.680] So it's going on my calendar, and you know, I'm not missing it.
[00:16:18.840 --> 00:16:20.200] The beginning is you're gonna get a commitment.
[00:16:20.200 --> 00:16:23.320] Yeah, you're putting on your calendar and you're booking your class, so you're gonna get in.
[00:16:23.320 --> 00:16:24.760] I'm gonna get, and I do it.
[00:16:24.760 --> 00:16:28.920] And now it's like part of our, like, it's just part of life.
[00:16:28.920 --> 00:16:32.760] And now, my girls, like, even this morning, which we did a workout this morning.
[00:16:32.760 --> 00:16:35.240] So we did our workout before this.
[00:16:35.560 --> 00:16:38.360] My girls, like, Faisal dropped the girls today because it was the 8 a.m.
[00:16:38.520 --> 00:16:39.080] class.
[00:16:39.400 --> 00:16:41.000] And we were done by 8:45.
[00:16:41.000 --> 00:16:41.880] And like, my kids knew.
[00:16:41.880 --> 00:16:43.160] They're like, oh, you're not dropping us today.
[00:16:43.160 --> 00:16:46.120] I was like, no, I got highlight this morning working out.
[00:16:46.120 --> 00:16:47.000] And that was it.
[00:16:47.000 --> 00:16:48.680] They're like, oh, have a great class, mom.
[00:16:48.680 --> 00:16:52.200] And it's just like part of, like, the guilt doesn't have to be there.
[00:16:52.200 --> 00:16:53.320] They're like, okay, mom.
[00:16:53.320 --> 00:16:54.520] Yeah, but where does that come from?
[00:16:54.520 --> 00:16:57.240] Like, do you, do you find that with the women that you're serving too?
[00:16:57.240 --> 00:16:59.480] I mean, or even for yourself, you've got four kids.
[00:16:59.480 --> 00:17:00.440] No, it's tough.
[00:17:00.440 --> 00:17:09.000] I would say it is hard because you're almost feeling like you're sacrificing an hour you could spend with them for yourself.
[00:17:09.000 --> 00:17:13.320] But the great thing, even with our method, you're going to get results if you just come three times.
[00:17:13.320 --> 00:17:15.240] Three times a week, you're going to get the results.
[00:17:15.240 --> 00:17:17.320] So just that smaller commitment.
[00:17:17.320 --> 00:17:20.040] And if you start off with twice a week, that's good enough.
[00:17:20.040 --> 00:17:22.520] And then you'll build to that third time a week.
[00:17:22.920 --> 00:17:25.560] But it will impact, and you're going to be a better mom too.
[00:17:25.560 --> 00:17:27.000] You're going to feel better for yourself.
[00:17:27.000 --> 00:17:29.400] You're going to have more energy for them.
[00:17:29.400 --> 00:17:36.120] So I think knowing that, okay, I'm sacrificing 45 minutes, but in 45 minutes, I'm getting more energy.
[00:17:36.120 --> 00:17:37.240] I'm going to be a better mom.
[00:17:37.240 --> 00:17:37.960] I'm going to be healthier.
[00:17:37.960 --> 00:17:40.120] I'm going to live longer for them.
[00:17:40.440 --> 00:17:42.360] My health is in great shape.
[00:17:42.360 --> 00:17:45.000] I think the sacrifice speaks for itself.
[00:17:45.440 --> 00:17:45.840] It does.
[00:17:45.840 --> 00:17:52.560] And I think something for me that I finally get is that I'm allowed to have 45 minutes to myself.
[00:17:52.560 --> 00:18:01.920] Like, even if I don't get the benefits, and even if I don't, like, what I'm allowed, 45 minutes, a couple, like, I'm allowed in my day to have a moment.
[00:18:01.920 --> 00:18:07.440] And it is my moment where I can put my phone away and the world just kind of disappears.
[00:18:07.440 --> 00:18:13.040] And especially for high-performing CEOs, businesswomen, like, we're all, we're just needed all the time.
[00:18:13.040 --> 00:18:13.760] I know you feel me.
[00:18:13.760 --> 00:18:16.400] Like, I feel like I constantly, like, my phone's ringing right now.
[00:18:16.400 --> 00:18:17.040] I can't even find it.
[00:18:17.040 --> 00:18:19.120] I can hear it buzzing right now.
[00:18:19.120 --> 00:18:20.640] And it's on airplane mode.
[00:18:20.640 --> 00:18:23.920] Like, no matter what, somebody finds me.
[00:18:23.920 --> 00:18:26.800] Like, I'm always like, have to be available.
[00:18:27.120 --> 00:18:34.160] That's one of the things I feel like is the hardest as a business owner because for me, I feel like I have to answer everyone.
[00:18:34.160 --> 00:18:35.680] Like, I want to answer the phone.
[00:18:35.680 --> 00:18:36.800] I want to be able to help them.
[00:18:36.800 --> 00:18:39.200] I want to be able to get them into a class.
[00:18:39.200 --> 00:18:40.480] And you don't stop.
[00:18:40.480 --> 00:18:42.400] Like, the calls start at five in the morning.
[00:18:42.400 --> 00:18:46.320] I've had calls for people trying to get into a class at 10.30, 11 o'clock at night.
[00:18:46.320 --> 00:18:49.280] And you're thinking, like, how are these people still thinking about this?
[00:18:49.280 --> 00:18:50.320] But it's tough.
[00:18:50.320 --> 00:18:52.080] So I get that part definitely.
[00:18:52.080 --> 00:18:55.680] And so you get that 40, like you get today, like you get that moment, right?
[00:18:55.680 --> 00:18:57.760] Like you get, you get that moment.
[00:18:57.760 --> 00:19:01.200] So just a reminder, like, and anyone can do it.
[00:19:01.200 --> 00:19:10.240] So even if it's not Pilates and if it's yoga and if it's whatever the thing is, I also really enjoy, I want to say I'm not an at-home workout girl.
[00:19:10.240 --> 00:19:16.280] So I just want to also, just for like where my style is, I know if I'm showing up for something, because that's how I am as a person.
[00:19:16.080 --> 00:19:19.600] Like, like if I show up for you, like, I'm not leaving the room, right?
[00:19:19.600 --> 00:19:22.560] Like, I'm like, okay, now I'm here, and so I'm going to stay.
[00:19:22.560 --> 00:19:28.320] Versus, if I show up for myself, I feel like I'm the last to eat or I'm the last to serve myself.
[00:19:28.320 --> 00:19:34.040] So, for if you're like that, classes just work, like, that's why you're at-home Peloton or whatever, like, doesn't work.
[00:19:34.120 --> 00:19:41.640] That's why it's sitting there and it's your clothing rack right now because you are not gonna ever take care of yourself because you're the only one accountable to you.
[00:19:41.640 --> 00:19:45.640] But if you show up for your kids or you show up for a friend, like, would you ever leave a friend hanging?
[00:19:45.640 --> 00:19:47.160] No, you're not that person.
[00:19:47.160 --> 00:19:53.400] So, for me, when I sign up for the class and I'm like showing up for a studio, as long as I get there, that's it.
[00:19:53.400 --> 00:19:55.480] Like, that's the hardest part.
[00:19:55.480 --> 00:19:56.040] Just show up.
[00:19:56.040 --> 00:19:57.160] The rest will take care of.
[00:19:57.480 --> 00:19:59.880] And I have a trick for how to show up too.
[00:20:00.200 --> 00:20:02.120] I won't ever leave my friends.
[00:20:02.120 --> 00:20:04.840] Like, I will never, like, I'm like, ride or die.
[00:20:04.840 --> 00:20:06.120] And find a buddy.
[00:20:06.120 --> 00:20:09.880] And so, our friend Mari, who's the third, who's our third friend.
[00:20:09.880 --> 00:20:14.600] So, when I started on this journey, I was like, Mari, why don't you come with me to Pilates?
[00:20:14.600 --> 00:20:16.680] And we started together.
[00:20:16.680 --> 00:20:20.520] And now, every Sunday, Mari and I, and she's an she's an ER doctor.
[00:20:20.520 --> 00:20:25.640] Okay, so when I tell you, like, out of all of our schedules, whose schedule is the most inflexible?
[00:20:25.640 --> 00:20:27.800] She like literally saves lives.
[00:20:27.800 --> 00:20:29.640] She's pediatric ER.
[00:20:29.640 --> 00:20:31.960] She's very important and needed.
[00:20:31.960 --> 00:20:33.320] And her job is so hard.
[00:20:33.320 --> 00:20:35.240] Like, it's just, she's an angel.
[00:20:35.240 --> 00:20:39.880] And so, on Sunday, when we sit down and I'm like, okay, what's your hospital schedule?
[00:20:39.880 --> 00:20:40.760] What's my schedule?
[00:20:40.920 --> 00:20:43.160] Like, my schedule, travel, y'all know all this.
[00:20:43.160 --> 00:20:45.160] But we coordinate, her and I coordinate.
[00:20:45.160 --> 00:20:46.760] And we're like, okay, we're doing the six.
[00:20:46.760 --> 00:20:47.480] And it varies.
[00:20:47.480 --> 00:20:48.600] And it's like 6 a.m.
[00:20:48.600 --> 00:20:49.320] on Tuesday.
[00:20:49.320 --> 00:20:52.440] And luckily, there's like a million, there's like a lot of studios to choose from.
[00:20:52.440 --> 00:20:54.920] We're like, oh, we'll meet at Maitland or we're going to meet in College Park.
[00:20:54.920 --> 00:20:56.360] We're going to meet here.
[00:20:56.360 --> 00:20:59.560] And we just pick three times that we get to do it together.
[00:20:59.560 --> 00:21:05.560] And if it's not even Athletes' two with her and I, guess which class I will never cancel is the one with Mari.
[00:21:05.560 --> 00:21:05.880] Yeah.
[00:21:05.880 --> 00:21:07.640] Because I know she's like, she's going to show up.
[00:21:07.800 --> 00:21:09.160] She's going to be a sacrifice to be there too.
[00:21:09.400 --> 00:21:11.560] And she knows that I'm I'm gonna be there too.
[00:21:11.560 --> 00:21:27.520] So the buddy system is like any moms out there or any like any on a journey I think I did that last episode of like why do we feel like we have to do it alone you don't have to do it alone Find a friend, call a friend, you know, get your neighbor, like just figure it out.
[00:21:27.520 --> 00:21:30.800] You can do it together and this is gonna be the best thing ever.
[00:21:30.800 --> 00:21:31.760] So thank you.
[00:21:31.760 --> 00:21:33.120] And that's a reminder.
[00:21:33.120 --> 00:21:36.640] Now, Ayelsa, I want to shift gear into business mode.
[00:21:36.640 --> 00:21:51.120] You started in your home garage and I really, I'm really excited about this conversation I was telling you because it's very rare that I get to interview like a physical business owner, like a physical, like a retail location.
[00:21:51.120 --> 00:22:15.760] Like we I get to interview a ton of like educators, authors, you know, digital businesses, tech businesses, like companies that are like, that are, you know, that don't that serve make, you know, products and stuff, but they don't have physical, they're like, you know, selling a tool or a widget, but like you actually have a service-based physical gym location.
[00:22:15.760 --> 00:22:16.800] That is really cool.
[00:22:16.800 --> 00:22:19.840] And I just want to know all the, like, how does this work?
[00:22:19.840 --> 00:22:21.760] How does your business model work?
[00:22:21.760 --> 00:22:23.280] And you've got eight locations.
[00:22:23.280 --> 00:22:27.600] Like, I can't even keep one office running right now with employees hybrid.
[00:22:27.600 --> 00:22:30.560] You have instructors in each location.
[00:22:30.560 --> 00:22:31.360] You have staff.
[00:22:31.360 --> 00:22:32.720] Like, you probably, I don't even know.
[00:22:32.800 --> 00:22:33.680] You have 40-something.
[00:22:34.000 --> 00:22:34.640] 95.
[00:22:34.640 --> 00:22:35.360] 95.
[00:22:35.680 --> 00:22:37.360] 95 employees.
[00:22:38.080 --> 00:22:38.560] Yes.
[00:22:38.800 --> 00:22:40.240] Holy shit.
[00:22:41.200 --> 00:22:42.960] How do you do that?
[00:22:42.960 --> 00:22:44.320] Tell us everything.
[00:22:44.640 --> 00:22:47.040] So this is like what you wanted to know.
[00:22:47.040 --> 00:22:48.160] This work, we're going to find.
[00:22:48.240 --> 00:22:49.440] This is what I'm really excited about.
[00:22:49.440 --> 00:22:56.800] So, I would say the first one I started by myself with, I would say, my closest five.
[00:22:57.120 --> 00:23:08.600] So, my best friend from ninth grade, my daughter, my brother-in-law, which is Cody, and then I had like two other people that were like my main ones.
[00:23:09.000 --> 00:23:10.440] Your instructors, instructors.
[00:23:10.440 --> 00:23:12.040] Okay, so I was you're teaching.
[00:23:12.200 --> 00:23:14.520] So, in the beginning, it's you at the end of the day.
[00:23:14.520 --> 00:23:21.240] If you're opening a company, I would say you're super invested that first year because you've got to build it from the ground up.
[00:23:21.640 --> 00:23:22.440] So, your family helps me.
[00:23:23.160 --> 00:23:24.920] My favorite thing to do is teach.
[00:23:25.240 --> 00:23:26.600] That's like what I'm passionate for.
[00:23:26.600 --> 00:23:31.080] So, if I had to sacrifice anything in the business, it would never be giving up.
[00:23:31.480 --> 00:23:32.920] I will attest to that.
[00:23:32.920 --> 00:23:34.600] I'm shocked that you still teach.
[00:23:34.600 --> 00:23:35.160] Oh, I love it.
[00:23:35.160 --> 00:23:36.200] It's my favorite thing.
[00:23:36.200 --> 00:23:37.560] And I will find your class.
[00:23:37.560 --> 00:23:39.240] You only teach like once or twice a week.
[00:23:39.640 --> 00:23:40.520] That one location, yeah.
[00:23:40.520 --> 00:23:45.320] The one location three o'clock on Friday, sometimes two, sometimes Tuesday.
[00:23:45.320 --> 00:23:48.760] But Mari and I stock it because we're like, oh, I also should be there.
[00:23:48.760 --> 00:23:50.120] Yeah, I know.
[00:23:51.000 --> 00:23:54.120] I would say I had that one.
[00:23:54.120 --> 00:23:55.160] You grow it.
[00:23:55.160 --> 00:23:56.120] It did amazing.
[00:23:56.120 --> 00:23:57.400] It started growing.
[00:23:57.720 --> 00:23:59.560] Eventually, we grew out of it.
[00:23:59.560 --> 00:24:00.760] So we had to get a same location.
[00:24:00.920 --> 00:24:03.160] So, when did you know you were ready for the second, right?
[00:24:03.160 --> 00:24:04.360] Because I want to kind of take back.
[00:24:04.760 --> 00:24:08.040] Give us more details because there's so many women that will get started.
[00:24:08.040 --> 00:24:09.240] You got your validation.
[00:24:09.240 --> 00:24:11.880] So, where you're at in the market, you got validation.
[00:24:11.880 --> 00:24:17.640] You had an operating team, which was like half family, half whatever, but you figured out your resources to make the first one.
[00:24:17.640 --> 00:24:21.000] Like, you were the operator, you were the customer support.
[00:24:21.000 --> 00:24:23.480] You were the, like, you didn't have like you were the class for the day.
[00:24:23.800 --> 00:24:24.520] You're the everything.
[00:24:24.840 --> 00:24:26.200] You're the instructor.
[00:24:26.200 --> 00:24:26.920] Yes.
[00:24:27.240 --> 00:24:28.040] We still do a lot of that.
[00:24:28.040 --> 00:24:31.480] So, what was that shift that like you were like, okay, we're ready to scale?
[00:24:31.880 --> 00:24:34.360] I would say once the classes were all full.
[00:24:35.000 --> 00:24:36.760] So, so you add more classes.
[00:24:36.760 --> 00:24:37.880] I added more classes.
[00:24:37.880 --> 00:24:40.280] As I added more classes, they would fill.
[00:24:40.280 --> 00:24:43.080] Eventually, it was, I mean, we started 6 a.m.
[00:24:43.360 --> 00:24:46.240] On certain days, our last class ends at 9 p.m.
[00:24:44.680 --> 00:24:48.480] So we're going on every hour.
[00:24:50.800 --> 00:24:53.360] I just knew we were full.
[00:24:53.360 --> 00:24:55.360] There was no other way to go but up.
[00:24:55.360 --> 00:25:00.640] So once you have that part going, second location is my best friend from ninth grade.
[00:25:00.640 --> 00:25:01.920] She wants to open one too.
[00:25:01.920 --> 00:25:05.920] And then my other girlfriend that I've known from high school, she's like, I want to open one too.
[00:25:05.920 --> 00:25:06.480] And guess what?
[00:25:06.480 --> 00:25:10.400] For me, it means a lot because honestly, this is the other side of it.
[00:25:10.400 --> 00:25:23.600] If I'm able to help them be able to have what I have versus having a regular nine-to-five where I see them go in early in the morning, leave late, have kids as well, and just not have time for them.
[00:25:23.600 --> 00:25:29.600] And they want to find something more, then I'm glad that I'm part of that part of their journey as well.
[00:25:29.680 --> 00:25:31.520] And that's what's really happened.
[00:25:31.520 --> 00:25:36.320] So I could say for every location that I have a partner, it has been another woman.
[00:25:36.320 --> 00:25:37.280] That's amazing.
[00:25:37.280 --> 00:25:38.560] Who's a mother?
[00:25:38.560 --> 00:25:40.320] Who could be, and it could be different levels.
[00:25:40.320 --> 00:25:44.320] I would say I have the tiniest ones because all my friends' kids aren't as little as three.
[00:25:44.320 --> 00:26:17.160] But they're still moms and they still have kids and they still have school and they still have to go to track meet and they still have to go to dance classes and they still got to drop off their kid at school and they got to pick them up and there could be a single mom and you know they're going through these things but now they're entrepreneurs and it gives them a sense of how they get worth they get I don't know there's something that's changed even in them they're boss yeah they're bosses and they're great bosses and one thing with us is that for us I think it's our heart all of us because we answer to God, of course.
[00:26:17.160 --> 00:26:24.680] So our heart is always like, we're going to do right no matter what and uh at every studio, we have a verse on the door.
[00:26:24.680 --> 00:26:27.240] And it says that God rewards hard work.
[00:26:27.240 --> 00:26:28.760] And we know that it's going to be hard.
[00:26:28.760 --> 00:26:33.640] And we know that every day we're going to come in, we'll probably do more than most people could even imagine.
[00:26:33.640 --> 00:26:38.120] But we know that God will reward every single thing that we're doing, even if no one even notices.
[00:26:38.120 --> 00:26:39.480] It doesn't matter.
[00:26:39.480 --> 00:26:41.480] When I started my journey back in 2015.
[00:26:41.640 --> 00:26:42.040] Wow.
[00:26:42.040 --> 00:26:42.520] Oh my gosh.
[00:26:42.760 --> 00:26:43.800] She doesn't have chills.
[00:26:44.040 --> 00:26:48.920] Just to give you a little bit, I worked for a whole year and never got paid a dollar.
[00:26:48.920 --> 00:26:51.400] And I traveled 45 minutes to go to the studio.
[00:26:51.400 --> 00:26:53.720] And I would lend out my car.
[00:26:53.720 --> 00:27:00.200] And I would sometimes the only thing that I would get paid with was to take the class for free since I was the teacher on my day off.
[00:27:00.200 --> 00:27:02.360] And some days I would come in and they needed a teacher.
[00:27:02.360 --> 00:27:05.080] So my only day I could work out, now I'm teaching the class.
[00:27:05.080 --> 00:27:06.200] And that was okay.
[00:27:06.200 --> 00:27:07.960] But what I learned was experience.
[00:27:07.960 --> 00:27:18.600] And no matter if you ever get a chance, if somebody opens a door for something, even if it's not the best paying job, I would say until today, I wouldn't change that for the world.
[00:27:18.600 --> 00:27:21.560] I worked for a whole year, never got paid a dollar.
[00:27:21.560 --> 00:27:25.480] But the experience and everything I learned, I learned what I would want to do as a business owner.
[00:27:25.480 --> 00:27:27.880] I learned what I would want to do for my community.
[00:27:27.880 --> 00:27:30.200] I learned what I could do better for clients.
[00:27:30.200 --> 00:27:33.160] And that's what I brought to the table when I opened my own.
[00:27:33.160 --> 00:27:36.920] And that's really what I've been able to scale and bring to every single location.
[00:27:36.920 --> 00:27:43.320] And as I partnered up with people that I love and care for, I think that's why some people be like, it doesn't work with family or friends.
[00:27:43.320 --> 00:27:47.400] But it's a little different when we're on the same level.
[00:27:47.400 --> 00:27:48.760] Like we come from zero.
[00:27:48.760 --> 00:27:53.560] Like we know what it is to have very little, nothing, and we know what it is to have a lot.
[00:27:53.560 --> 00:27:58.760] But we know that we could change not only our lives, but impact our children's lives.
[00:27:58.920 --> 00:28:00.040] They're mothers.
[00:28:00.040 --> 00:28:01.640] They need this for their kids.
[00:28:01.640 --> 00:28:05.320] We need to show our kids that we can do this, that they don't need to depend on anybody.
[00:28:05.640 --> 00:28:07.080] They're going to be successful.
[00:28:07.080 --> 00:28:09.640] We're going to make sure of it because we've already made the sacrifice.
[00:28:09.640 --> 00:28:12.120] And it's funny because that stood out to me one time.
[00:28:12.120 --> 00:28:16.640] It says, like, if you don't come from a family from money, then your family will come from you, right?
[00:28:16.640 --> 00:28:22.240] If you don't come from a healthy family, then you have the option for your family to come from a healthy family from you.
[00:28:22.240 --> 00:28:25.840] So you're the one that breaks that for your family.
[00:28:25.840 --> 00:28:26.560] Oh my God.
[00:28:26.560 --> 00:28:27.360] I love you.
[00:28:27.360 --> 00:28:28.800] That was so special.
[00:28:28.800 --> 00:28:29.280] That's what you're doing.
[00:28:30.000 --> 00:28:30.960] I love your why.
[00:28:30.960 --> 00:28:31.680] And it shows.
[00:28:31.680 --> 00:28:34.480] And that's why you have had the success that you've had.
[00:28:34.480 --> 00:28:36.720] And I understand your partners now.
[00:28:38.080 --> 00:28:40.160] I was like, how are you have this many partners?
[00:28:40.240 --> 00:28:43.600] And so every studio, you bring in a different business partner.
[00:28:43.600 --> 00:28:44.240] And it's a woman.
[00:28:44.240 --> 00:28:44.880] And it's a woman.
[00:28:44.880 --> 00:28:45.360] And it's a woman.
[00:28:45.840 --> 00:28:46.720] Isn't she amazing?
[00:28:46.720 --> 00:28:48.480] Like, isn't she just amazing?
[00:28:48.480 --> 00:28:49.040] I love you.
[00:28:49.040 --> 00:28:51.840] And it's amazing for me because I've seen, and guess what?
[00:28:51.840 --> 00:28:53.840] You're never, I would say this too.
[00:28:54.320 --> 00:28:56.240] They say, if you want to go far, you can't go alone.
[00:28:56.240 --> 00:28:58.160] If you want to go fast, do it by yourself, right?
[00:28:58.160 --> 00:28:58.480] Yep.
[00:28:58.480 --> 00:28:59.200] Well, guess what?
[00:28:59.200 --> 00:29:00.240] I want to go far.
[00:29:00.640 --> 00:29:03.840] I genuinely say, like, what's the ultimate goal?
[00:29:03.840 --> 00:29:05.760] To change the world one studio at a time.
[00:29:05.760 --> 00:29:10.560] We come into a city, we impact that community, we make a difference in every single person's life.
[00:29:10.560 --> 00:29:11.040] Because think about it.
[00:29:11.040 --> 00:29:18.000] If I'm impacting your life and you feel better about yourself and you are just doing a better job at your job and you're a better mom, you're impacting your children.
[00:29:18.000 --> 00:29:19.520] You're impacting your partners.
[00:29:19.520 --> 00:29:21.520] You're impacting everyone around you.
[00:29:21.520 --> 00:29:26.560] So that we can't change everyone in the world, but I could change you and you could change your circle.
[00:29:26.560 --> 00:29:30.960] And I could change, I could go to her and I could impact her life and she could change her circle before you know it.
[00:29:30.960 --> 00:29:32.720] We've changed so many people.
[00:29:32.720 --> 00:29:35.360] So it's okay that it's only one, you know?
[00:29:35.360 --> 00:29:41.280] I love your, your, this is how, this is why you're so successful and this is why your heart is so amazing.
[00:29:41.280 --> 00:29:49.520] But that passion that you're bringing to like your why really does, you could feel it everywhere.
[00:29:49.520 --> 00:29:51.760] And that is why you will be successful.
[00:29:51.760 --> 00:29:55.120] And because you're like, I don't care if it's just one person.
[00:29:55.120 --> 00:29:56.880] Like I don't care if it's just one person.
[00:29:56.880 --> 00:31:53.920] And that's a really good reminder for all of us that are pursuing something that are putting in the work one I appreciate you sharing that like you know hard work is the shortcut like that is like you put in the hard work you have to work hard and it's okay if no one's watching right sometimes like we need we don't need to have validation from everyone and you're like I know that I'm putting in the work and that I will be rewarded for it but there is that grind like we you know we look at we turn on our phones we see success and we see you know everyone like successful our business is successful or in comparison culture but it most of it's either it's not true and it wasn't built overnight right it we don't we're missing sharing all of that failure all of that hard work all of those the blood sweat and tears that went in but and now people are like oh yeah I know highlight oh yeah this like like everyone's like there's a huge craze here around it which is so well deserved but it took years of you being that person like of putting in that work to do it and so I just want to call that out and that just that grit I love your grit and I want to remind anyone who's who's wanting to build something that there is going to be it is going to suck like the suck is there we can't get rid of it right and we can work smarter and we can have systems and we can have this and we can have that but hard work is the shortcut and there's no there's no there's no other way around it and that's number one and the second thing um that i really really felt um really come through and that i want to ensure everybody hears and we reflect on is just your passion on that commitment to like make a difference in someone's lives i've i have mentored and literally seen through CEO school, now it's been five years, and we have a community of founders and I have Millionaire Founders Club, which is like a hundred women as part of that.
[00:31:54.320 --> 00:32:07.760] But it's now been through the community, through the podcast, it's been thousands of businesses and entrepreneurs that I've met through conferences, through thousands and thousands of female entrepreneurs that I've met.
[00:32:07.760 --> 00:32:14.480] I have yet to find a woman in business that started a business for the shit sake of starting a business.
[00:32:14.480 --> 00:32:16.640] I have yet to find that.
[00:32:16.640 --> 00:32:21.840] Every woman that starts a business, it's because she's like out of necessity, out of deep passion.
[00:32:21.840 --> 00:32:23.680] She wants to serve.
[00:32:24.000 --> 00:32:34.240] And that level of like, this is why your business needs to succeed, is because there's so much purpose behind what you're doing.
[00:32:34.240 --> 00:32:43.120] Even as simple as the Pilates studio or the, you know, I talk about the stainless steel dinnerware company that I sit on the board of Ahimsa.
[00:32:43.280 --> 00:32:46.880] It's just a plate, you know, it's, but it's not just a plate.
[00:32:46.880 --> 00:32:48.080] It's non-toxic.
[00:32:48.080 --> 00:32:54.240] And she's a pediatrician and the plastics that our kids are eating are awful and no one was solving this problem.
[00:32:54.240 --> 00:32:58.480] And she's like a well-paid doctor and she's like, screw it.
[00:32:58.480 --> 00:33:01.760] I got to go solve for this because no one else is solving for this.
[00:33:02.000 --> 00:33:09.920] But this is the story of literally every woman that I feel so fortunate that I get to meet and to hear these stories.
[00:33:09.920 --> 00:33:14.960] And I want to remind everyone that that is why your business needs to be successful.
[00:33:14.960 --> 00:33:17.520] And so you can't play small.
[00:33:17.520 --> 00:33:19.760] And that's why scale is important.
[00:33:19.760 --> 00:33:29.200] Because it's not just because if you stopped when it was hard, or if you stopped when it was just that one location, now you're impacting lives all over central Florida.
[00:33:29.200 --> 00:33:32.440] And I asked you, Ayelsa, earlier, I was like, okay, are we going out of state?
[00:33:32.440 --> 00:33:33.560] Are we franchising?
[00:33:33.560 --> 00:33:34.760] Like, what's next?
[00:33:34.760 --> 00:33:37.080] You can't play small, right?
[00:33:37.080 --> 00:33:41.880] Because you know the impact that you're having and the world needs more of it.
[00:33:41.880 --> 00:33:43.720] And that's why you need to be successful.
[00:33:43.800 --> 00:33:44.840] That's why I need to be successful.
[00:33:44.840 --> 00:33:46.440] And that's why you need to be successful.
[00:33:47.000 --> 00:33:47.400] Yeah.
[00:33:48.120 --> 00:33:48.600] I love that.
[00:33:48.600 --> 00:33:50.440] I love your passion for it.
[00:33:50.440 --> 00:33:51.800] So what's next, Ayelsa?
[00:33:51.800 --> 00:33:54.840] So eight locations, record time.
[00:33:54.840 --> 00:33:56.120] So I would say the same.
[00:33:56.120 --> 00:33:59.800] I would say we genuinely want to impact the world.
[00:33:59.800 --> 00:34:03.480] Like, I want to be able to be an impact in every community.
[00:34:03.480 --> 00:34:05.480] If we open one, and it's about love.
[00:34:05.480 --> 00:34:08.360] Like, I want people to walk in the studio and feel loved.
[00:34:08.360 --> 00:34:09.800] Like, there's just something different.
[00:34:09.800 --> 00:34:10.840] I've heard it so many times.
[00:34:10.840 --> 00:34:11.320] It's funny.
[00:34:11.320 --> 00:34:12.040] I was driving here.
[00:34:12.040 --> 00:34:12.680] Someone called me.
[00:34:12.680 --> 00:34:14.280] I thought it was like the newspaper someone.
[00:34:14.280 --> 00:34:20.120] He's like, yeah, you guys are like the best nominated for, you know, 2024.
[00:34:20.120 --> 00:34:23.800] We just won Class Pass studio of the year.
[00:34:23.800 --> 00:34:24.200] Wow.
[00:34:24.200 --> 00:34:25.480] Out of millions.
[00:34:25.480 --> 00:34:26.200] Like, what?
[00:34:26.200 --> 00:34:28.520] And we're a tiny, like, can you imagine?
[00:34:28.520 --> 00:34:28.920] Like, everybody.
[00:34:29.160 --> 00:34:32.760] Class Pass studio of 2024.
[00:34:32.760 --> 00:34:33.400] Boom.
[00:34:33.400 --> 00:34:33.720] Mike.
[00:34:33.960 --> 00:34:34.520] Like, drop.
[00:34:34.600 --> 00:34:35.160] That's what I'm saying.
[00:34:35.160 --> 00:34:35.560] Like, drop.
[00:34:35.720 --> 00:34:36.200] That's for me.
[00:34:36.200 --> 00:34:38.200] Like, to me, it's more like changing all of us.
[00:34:38.440 --> 00:34:39.640] Like, he sees our hard work.
[00:34:39.640 --> 00:34:40.120] He sees it.
[00:34:40.120 --> 00:34:41.640] Because how did they find us?
[00:34:41.640 --> 00:34:43.160] Like, to me, I'm like, oh my gosh.
[00:34:43.400 --> 00:34:48.120] Well, because you have like 45,000 reviews on Class Pass on every single one of your studios.
[00:34:48.120 --> 00:34:48.840] It's crazy.
[00:34:48.840 --> 00:34:49.960] It's crazy.
[00:34:49.960 --> 00:34:50.840] It's not crazy.
[00:34:50.840 --> 00:34:51.400] You did this.
[00:34:51.400 --> 00:34:54.280] No, I know, but it's crazy because you're like, so what was that feeling?
[00:34:54.360 --> 00:34:54.680] Okay, wow.
[00:34:54.680 --> 00:34:55.080] Oh my gosh.
[00:34:55.640 --> 00:35:14.280] When they came in to interview me, of course, you start, you cry, because like it's so mind-blowing that you could offer something that you just are so passionate about, that you love so much, and that it's so noticeable that people are coming in and like finding you to tell you, like, hey, you just won.
[00:35:14.280 --> 00:35:20.320] You know, out of like a community of millions, gyms, and not only like specifically like modern Pilates.
[00:35:20.320 --> 00:35:26.160] This is like for everything in there, any type of fitness that you could imagine is on class pass.
[00:35:26.480 --> 00:35:29.920] So, yeah, so we saved all of it.
[00:35:30.080 --> 00:35:32.880] So now at Highlight, we always say, you can't stop, won't stop.
[00:35:32.880 --> 00:35:34.080] We won't stop, you know?
[00:35:34.080 --> 00:35:34.480] Yes.
[00:35:34.480 --> 00:35:35.760] We're going all the way.
[00:35:35.760 --> 00:35:36.720] The sky's the limit.
[00:35:36.880 --> 00:35:37.760] Sky is the limit.
[00:35:37.760 --> 00:35:40.000] I'm so just incredibly proud of your journey.
[00:35:40.480 --> 00:35:41.680] Isn't she just amazing?
[00:35:41.680 --> 00:35:44.320] And this is honestly also a reminder.
[00:35:44.320 --> 00:35:47.680] Like, you are the company you keep.
[00:35:48.000 --> 00:35:52.640] This is a direct reflection of, like, I'm successful because my friends are successful.
[00:35:52.720 --> 00:35:54.880] Like, how can I not stop too?
[00:35:54.880 --> 00:35:55.120] Right?
[00:35:55.120 --> 00:36:00.800] Like, when all of everyone around us, we're so blessed to have the people in our circle.
[00:36:00.800 --> 00:36:03.440] And I don't think it didn't just happen.
[00:36:03.760 --> 00:36:05.680] Of course, the girls made that part happen.
[00:36:06.080 --> 00:36:11.040] There was a lot of serendipity in it, but there's a reason why we all became so close.
[00:36:11.040 --> 00:36:16.080] And if you look at our friend circle, if you look at the people around us, everyone has a story to tell.
[00:36:16.080 --> 00:36:17.760] And everyone is successful.
[00:36:17.760 --> 00:36:20.480] And you are the company you keep.
[00:36:20.480 --> 00:36:21.440] So be mindful of that.
[00:36:21.440 --> 00:36:23.440] Surround yourself with, and that's why it's so important.
[00:36:23.440 --> 00:36:28.080] Surround yourself with other women who are doing this because it's lonely.
[00:36:28.080 --> 00:36:29.440] Do you ever feel lonely?
[00:36:29.440 --> 00:36:31.120] Let's talk about some of the hard.
[00:36:31.120 --> 00:36:32.960] I don't know if the lonely is the word.
[00:36:32.960 --> 00:36:34.320] I have a three-year-old.
[00:36:34.640 --> 00:36:36.560] I think he's attached to my leg.
[00:36:36.560 --> 00:36:37.360] Is he even here?
[00:36:37.360 --> 00:36:39.040] I feel like I gotta look around like, where is he?
[00:36:39.040 --> 00:36:41.040] What is he touching or anything?
[00:36:41.760 --> 00:36:43.040] It is hard sometimes.
[00:36:43.040 --> 00:36:48.000] I would just say sometimes we get frustrated because you can't go as fast as you want to.
[00:36:48.000 --> 00:36:54.080] Sometimes you get frustrated because as much as you give yourself away, you're still human.
[00:36:54.080 --> 00:36:55.680] You know, you're tired too.
[00:36:55.680 --> 00:37:06.600] Like, you sacrifice a lot of sleep, but in my mind, I always think right now, like, this is the part of the journey that I'm on right now is about grinding, is about growing.
[00:37:06.840 --> 00:37:08.840] And we have to grow it, right?
[00:37:08.840 --> 00:37:15.800] And once we're there, then at some point, I know there's going to be at the end of the tunnel where we slow down a little bit.
[00:37:16.440 --> 00:37:23.080] I appreciate you sharing, and I want to also encourage you that you can also rest too.
[00:37:23.400 --> 00:37:24.840] You know, it's hard.
[00:37:24.840 --> 00:37:25.960] I have a three-year-old.
[00:37:26.280 --> 00:37:27.640] But in the business, too, right?
[00:37:27.640 --> 00:37:29.160] It'll grow and.
[00:37:29.160 --> 00:37:29.640] Yeah.
[00:37:29.640 --> 00:37:30.120] He'll grow.
[00:37:30.120 --> 00:37:30.600] He'll grow.
[00:37:30.600 --> 00:37:31.480] He'll turn force.
[00:37:31.880 --> 00:37:32.360] He'll grow.
[00:37:32.360 --> 00:37:34.440] I'm talking about the business and, right?
[00:37:35.160 --> 00:37:41.320] What were some of the, like, if you were to look, like, some of the biggest mistakes, like, you're like, man, Sonny, I wish.
[00:37:41.320 --> 00:37:44.120] Like, ah, like, give me some, like, what were the wishes?
[00:37:44.200 --> 00:37:47.160] Because there's so many women that are relating to this right now.
[00:37:47.160 --> 00:37:53.880] Okay, so I would say some of the biggest ones, one time, okay, we've been with mind-body for a very long time.
[00:37:53.880 --> 00:38:04.120] From day one, we were convinced to do it, like, change our platform, and that did not go smoothly.
[00:38:04.120 --> 00:38:04.440] Okay.
[00:38:04.440 --> 00:38:05.960] It was not a good transition.
[00:38:05.960 --> 00:38:10.280] I would say, find what fits best for you and hold on to.
[00:38:10.280 --> 00:38:14.600] It's almost like that's going to be your partner straight through all the way.
[00:38:14.600 --> 00:38:15.880] It's something you're familiar with.
[00:38:15.880 --> 00:38:18.040] It's something you've already learned from day one.
[00:38:18.040 --> 00:38:20.120] You've gotten so strong at it.
[00:38:20.680 --> 00:38:21.400] I don't know.
[00:38:22.040 --> 00:38:23.000] Don't fix what's broken.
[00:38:23.000 --> 00:38:23.880] And it wasn't broken.
[00:38:23.880 --> 00:38:25.160] And there was something shinier.
[00:38:25.480 --> 00:38:26.280] Exactly, exactly.
[00:38:26.280 --> 00:38:32.600] Sometimes be firm on what you believe versus what somebody makes you believe, if that makes sense.
[00:38:32.600 --> 00:38:33.560] No, it's leave.
[00:38:33.560 --> 00:38:35.080] Like, don't, and you know what?
[00:38:35.120 --> 00:38:41.960] It's it's that feeling of like when you're ready to scale, and then you're getting convinced, right?
[00:38:41.960 --> 00:38:42.840] You should do this.
[00:38:42.840 --> 00:38:44.280] We talk about the shoulds a lot here.
[00:38:44.280 --> 00:38:49.680] It's this, like, somebody else comes in, they're smarter, there's a consultant, there's this, and it's like, oh, well, we should do this.
[00:38:49.920 --> 00:38:55.840] Well, if it's not broken, you know, why like, and it's working for you, and that's okay, right?
[00:38:55.840 --> 00:38:58.160] And could you be leaving some dollars on the table?
[00:38:58.160 --> 00:38:59.200] Why, like, that's fine.
[00:38:59.200 --> 00:39:00.400] Could you be leaving whatever?
[00:39:00.400 --> 00:39:04.640] So just lean into your gut, is what I'm hearing, and stick to what's working and just let that be.
[00:39:04.640 --> 00:39:12.400] I would say my team means the world to me because obviously if we're running all these locations, we need trainers.
[00:39:12.400 --> 00:39:15.120] So building our trainers is super important.
[00:39:15.120 --> 00:39:17.440] What I would say is how do you motivate them?
[00:39:17.440 --> 00:39:18.960] Like, what's this team like?
[00:39:18.960 --> 00:39:20.320] You have such an incredible team.
[00:39:20.320 --> 00:39:20.800] No, yes.
[00:39:20.800 --> 00:39:24.960] My number one person for me is, she was my front desk.
[00:39:24.960 --> 00:39:26.000] And she was just amazing.
[00:39:26.000 --> 00:39:29.200] That person that just shined, like, and they don't even know they shine.
[00:39:29.200 --> 00:39:29.520] Yeah.
[00:39:29.520 --> 00:39:33.760] And I was like, I would just see her like studying and she was just doing different things.
[00:39:33.760 --> 00:39:35.360] She wasn't even teaching at the time.
[00:39:35.360 --> 00:39:37.360] And I was like, you need to be a teacher.
[00:39:37.360 --> 00:39:38.320] You need to be a teacher.
[00:39:38.320 --> 00:39:39.520] There's just something you carry.
[00:39:39.520 --> 00:39:40.720] You have to be a teacher.
[00:39:40.800 --> 00:39:41.680] She didn't believe in herself.
[00:39:41.680 --> 00:39:43.440] She went through her own journey.
[00:39:43.440 --> 00:39:46.160] You know, she lost like 80 pounds and like all this stuff.
[00:39:46.160 --> 00:39:50.160] So in her mind, she just didn't feel like there's no way I could even do this.
[00:39:50.160 --> 00:39:52.880] Like, she's our number one trainer.
[00:39:52.880 --> 00:39:53.680] She's fabulous.
[00:39:53.680 --> 00:39:54.240] She's amazing.
[00:39:54.240 --> 00:39:57.040] So speaking life into the people around you is super important.
[00:39:57.040 --> 00:40:02.720] There's something you will see in others that they don't see in themselves until you speak that over them and remind them.
[00:40:02.720 --> 00:40:05.360] So that constant like reminder, like, you're amazing.
[00:40:05.360 --> 00:40:05.840] You're great.
[00:40:05.840 --> 00:40:07.520] You're doing such a good job.
[00:40:07.520 --> 00:40:12.320] I think that's really where we see a difference in our trainers.
[00:40:12.320 --> 00:40:18.480] I would say also making sure that they understand how blessed we are to have the job we do.
[00:40:18.480 --> 00:40:23.360] Like they come in and they have the ability to impact someone's day.
[00:40:23.360 --> 00:40:28.160] Like you have the ability to know that, oh my gosh, she's going to have an amazing day today.
[00:40:28.160 --> 00:40:30.360] Thanks because she came into the doors.
[00:40:30.360 --> 00:40:33.320] She felt fantastic for the last 45 minutes.
[00:40:33.320 --> 00:40:34.840] Not everybody gets that opportunity.
[00:40:29.760 --> 00:40:36.040] Some people are behind a desk.
[00:40:36.280 --> 00:40:38.280] Some people don't even see the sunlight.
[00:40:38.280 --> 00:40:39.480] I mean, and I think.
[00:40:39.640 --> 00:40:40.600] But how do you like that?
[00:40:40.760 --> 00:40:44.360] It sounds like, but you're such a vision, like you're such an incredible leader.
[00:40:44.360 --> 00:40:46.200] It comes so naturally to you, by the way.
[00:40:46.200 --> 00:40:48.600] You're like, of course, and I'm like, I'll teach Pilates.
[00:40:48.600 --> 00:40:51.800] Like, everybody, like, I'm teaching, I'm here to teach Pilates now.
[00:40:51.800 --> 00:40:56.200] Like, usually, so I would say that I'm totally, my shoes are already off.
[00:40:56.200 --> 00:40:57.000] Like, what is this?
[00:40:57.000 --> 00:40:59.000] Like, what is happening here in this studio?
[00:40:59.000 --> 00:41:01.560] Like, this is what, I don't know if you can't even see this.
[00:41:01.560 --> 00:41:03.400] Like, I literally don't even have shoes on.
[00:41:03.400 --> 00:41:04.840] I'm like relaxed on my couch.
[00:41:04.840 --> 00:41:08.280] I'm totally quitting my day job and I'm teaching Pilates.
[00:41:08.280 --> 00:41:09.080] And that's what we want.
[00:41:09.080 --> 00:41:10.360] We want you to feel like that.
[00:41:10.360 --> 00:41:11.880] We want you to just know that.
[00:41:12.440 --> 00:41:13.240] But it's you.
[00:41:13.240 --> 00:41:13.880] It's you.
[00:41:13.880 --> 00:41:14.760] It's that magic.
[00:41:14.760 --> 00:41:18.520] And that's what great visionary, like, that's where leadership really comes from, right?
[00:41:18.520 --> 00:41:21.480] Like, you're motivating your team so well.
[00:41:21.800 --> 00:41:23.800] Are you looking first, like, how do you find that quality?
[00:41:23.800 --> 00:41:25.800] Like, because 95 people, you're not going to get everybody.
[00:41:26.040 --> 00:41:27.080] I give everybody an opportunity.
[00:41:27.320 --> 00:41:28.360] So, this is one thing.
[00:41:28.360 --> 00:41:33.560] I would say I'm probably nicer than most because I don't believe in like turning anyone down.
[00:41:33.560 --> 00:41:34.600] It doesn't matter where you start.
[00:41:34.600 --> 00:41:35.720] It's like fitness, right?
[00:41:35.720 --> 00:41:40.760] I've seen somebody that couldn't even stand up on a machine become one of my best people in class.
[00:41:40.760 --> 00:41:43.320] So, like, I'm never going to believe that someone can't do it.
[00:41:43.320 --> 00:41:44.920] I give everybody an opportunity.
[00:41:51.000 --> 00:41:52.600] You're not alone, don't worry.
[00:41:52.680 --> 00:41:54.440] See, she didn't deny it.
[00:41:56.040 --> 00:41:56.680] It's okay.
[00:41:56.680 --> 00:41:57.480] We've all opposed it.
[00:41:58.840 --> 00:42:01.240] But, I mean, it's, I don't know.
[00:42:01.240 --> 00:42:12.040] Being on this side, I would just say growth to watch something grow, blossom, and become something so beautiful is, it's a, I don't know, that's not a job everybody gets.
[00:42:12.040 --> 00:42:13.320] I did other things growing up.
[00:42:13.320 --> 00:42:14.880] I had a daughter at a very young age.
[00:42:14.600 --> 00:42:16.160] I was a single mom.
[00:42:16.480 --> 00:42:22.720] So I would say that's always pushed me to make sure that I make it for them because there's no way we're making it.
[00:42:22.720 --> 00:42:24.240] Like, it doesn't matter what it looks like.
[00:42:24.240 --> 00:42:26.480] I don't know how we're going to figure it out, but we're going to make it.
[00:42:26.480 --> 00:42:27.920] You just have that mentality.
[00:42:28.880 --> 00:42:30.240] Failure is not an option.
[00:42:30.240 --> 00:42:30.480] Yeah.
[00:42:30.480 --> 00:42:30.960] That is it.
[00:42:30.960 --> 00:42:32.400] That was in our family, too.
[00:42:32.400 --> 00:42:33.520] Failure is not an option.
[00:42:33.520 --> 00:42:38.800] My parents literally came to America and like built this whole life for us.
[00:42:38.800 --> 00:42:40.000] Failure is not an option.
[00:42:40.000 --> 00:42:41.760] Like it just wasn't an option.
[00:42:41.760 --> 00:42:42.640] And it still isn't.
[00:42:42.640 --> 00:42:43.440] It will never be.
[00:42:43.440 --> 00:42:44.880] It's like, we'll find a way.
[00:42:44.880 --> 00:42:46.320] There's always a way.
[00:42:46.320 --> 00:42:48.320] And with everybody walking in, it's the same.
[00:42:48.320 --> 00:42:49.120] Like, don't worry.
[00:42:49.120 --> 00:42:50.320] Like, it doesn't matter what it looks like.
[00:42:50.320 --> 00:42:51.040] Just show up.
[00:42:51.040 --> 00:42:52.640] I promise you, just show up.
[00:42:52.640 --> 00:42:57.760] People come in for their first time and if they're afraid and stuff, I say, listen, today's not going to be a good day.
[00:42:57.760 --> 00:42:58.960] It's going to look crazy.
[00:42:58.960 --> 00:43:00.080] I don't even want you to think about it.
[00:43:00.080 --> 00:43:01.120] I just want you to have fun.
[00:43:01.120 --> 00:43:02.640] It doesn't have to be good form.
[00:43:02.640 --> 00:43:05.840] It doesn't even have to feel pretty, right?
[00:43:06.160 --> 00:43:08.400] But eventually, you'll see, you see them come in.
[00:43:08.480 --> 00:43:10.160] All of a sudden, they're wearing their cue outfits.
[00:43:10.560 --> 00:43:11.280] I always walk in there.
[00:43:11.280 --> 00:43:13.360] I'm like, these people dress like, I don't know.
[00:43:13.360 --> 00:43:14.160] I don't, but yes.
[00:43:14.480 --> 00:43:15.840] No, everybody, they look great.
[00:43:15.840 --> 00:43:18.000] They come in, they dressed up, they're ready to go.
[00:43:18.000 --> 00:43:20.640] I'm like, okay, like, we're having a good day.
[00:43:20.640 --> 00:43:21.200] I love it.
[00:43:21.200 --> 00:43:26.320] You bring so much positivity and energy, and it makes complete sense why this is your business.
[00:43:26.320 --> 00:43:28.720] And I do believe everyone has their purpose.
[00:43:28.720 --> 00:43:30.160] This is your purpose, Ayala.
[00:43:30.400 --> 00:43:41.280] And I'm so, I'm so grateful for our friendship, for you doing what you're passionate about, because you've gotten me into this world, and I'm never going back.
[00:43:41.280 --> 00:43:46.800] Like, taking care of myself is the best thing that I do for my business and for my family.
[00:43:46.800 --> 00:43:47.840] And so thank you for that.
[00:43:47.840 --> 00:43:54.080] You really think, honestly, like, people will live longer because now you started working out, now because you're healthier.
[00:43:54.080 --> 00:43:56.160] And look at the role model you're being for your kids.
[00:43:56.160 --> 00:43:58.640] Your kids know that, oh my gosh, I need to work out.
[00:43:58.640 --> 00:43:59.800] London will teach a class.
[00:43:59.360 --> 00:44:01.080] London wants to take a class.
[00:44:01.080 --> 00:44:02.200] We just did a mommy and me.
[00:44:02.520 --> 00:44:03.800] She wanted to be on the camera.
[00:44:03.800 --> 00:44:04.680] She was like the star.
[00:44:04.760 --> 00:44:05.720] She's camera ready.
[00:43:59.520 --> 00:44:05.960] She is.
[00:44:06.120 --> 00:44:07.160] She's so great.
[00:44:07.320 --> 00:44:08.920] Don't tell her she's on the show today.
[00:44:08.920 --> 00:44:09.720] She would love to.
[00:44:09.720 --> 00:44:10.040] I know.
[00:44:10.040 --> 00:44:10.680] She would want to take a shower.
[00:44:10.840 --> 00:44:11.480] They're so cute.
[00:44:11.480 --> 00:44:14.280] Well, maybe we'll get Mila and London on and ask them.
[00:44:14.440 --> 00:44:15.400] That would be really fun.
[00:44:15.720 --> 00:44:19.160] Well, this has been such an incredible episode, Ayelsa.
[00:44:19.160 --> 00:44:25.000] We're going to link everything for people to learn about you and definitely go follow Ayelsa's journey.
[00:44:25.000 --> 00:44:28.280] If you are in Central Florida, definitely go check out Highlight.
[00:44:28.280 --> 00:44:30.200] Don't worry, we're coming to a city near you.
[00:44:30.200 --> 00:44:32.200] Yes, and then just hound her.
[00:44:32.200 --> 00:44:35.640] Like, if you're like, hey, I want to bring it to your city.
[00:44:35.640 --> 00:44:37.480] I mean, you're just so incredible.
[00:44:37.480 --> 00:44:40.440] And I'm so glad you said yes to come on and do this.
[00:44:40.440 --> 00:44:41.880] And she's like, what do I wear?
[00:44:41.880 --> 00:44:43.080] I'm like, where would you wear every day?
[00:44:43.320 --> 00:44:44.360] Like, literally, what do I wear?
[00:44:44.360 --> 00:44:44.920] Gym clothes?
[00:44:44.920 --> 00:44:45.480] Yay.
[00:44:45.480 --> 00:44:46.360] Yay, let's do it.
[00:44:46.360 --> 00:44:47.240] I have lots of this.
[00:44:47.240 --> 00:44:47.720] I love you.
[00:44:47.720 --> 00:44:48.600] Thank you for everything.
[00:44:48.600 --> 00:44:56.520] And if you enjoyed today's episode, please tag us, share it on social, and let Ayelsa know like how incredible she is.
[00:44:56.520 --> 00:45:02.280] I feel like this was such, I just, I love bringing my real life into this for today's episode.
[00:45:02.280 --> 00:45:03.400] So I really hope you enjoyed it.
[00:45:03.400 --> 00:45:04.440] Let me know what you think.
[00:45:04.680 --> 00:45:08.040] DM me, tag us on social, leave us a review down below.
[00:45:08.040 --> 00:45:09.720] That's how we grow the show.
[00:45:09.720 --> 00:45:11.720] And I don't even know what's happening right now.
[00:45:11.720 --> 00:45:13.960] So we're going to end this show because my shoes are off.
[00:45:13.960 --> 00:45:15.320] Like everything's done.
[00:45:15.320 --> 00:45:19.240] I will see you guys next week on the CO school.
[00:45:19.240 --> 00:45:20.120] Go work out.
[00:45:20.120 --> 00:45:21.480] Go take care of yourself.
[00:45:21.480 --> 00:45:23.640] You have permission to do it.
[00:45:23.640 --> 00:45:24.520] Bye, everyone.
[00:45:24.520 --> 00:45:25.480] Bye.
[00:45:33.160 --> 00:45:35.640] Time is precious, and so are our pets.
[00:45:35.640 --> 00:45:37.880] So, time with our pets is extra precious.
[00:45:37.880 --> 00:45:39.480] That's why we started Dutch.
[00:45:39.480 --> 00:45:46.160] Dutch provides 24/7 access to licensed vets with unlimited virtual visits and follow-ups for up to five pets.
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[00:46:03.920 --> 00:46:13.680] Hi, I'm Tamson Fidel, journalist and author of How to Menopause and host of The Tamson Show, a weekly podcast with your roadmap to midlife and beyond.
[00:46:13.680 --> 00:46:24.160] We cover it all: from dating to divorce, aging to ADHD, sleep to sex, brain health to body fat, and even how perimenopause can affect your relationships.
[00:46:24.160 --> 00:46:25.680] And trust me, it can.
[00:46:25.680 --> 00:46:35.600] Each week, I sit down with doctors, experts, and leaders in longevity for unfiltered conversations packed with advice on everything from hormones to happiness.
[00:46:35.600 --> 00:46:42.080] And of course, how to stay sane during what can be, well, let's face it, a pretty chaotic chapter of life.
[00:46:42.080 --> 00:46:44.480] Think of us as your midlife survival guide.
[00:46:44.480 --> 00:46:46.800] New episodes released every Wednesday.
[00:46:46.800 --> 00:46:51.840] Listen now on Apple, Spotify, or wherever you get your podcasts.