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[00:01:03.920 --> 00:01:06.080] Entrepreneurship is one big test.
[00:01:06.080 --> 00:01:10.640] You keep trying things, you have ideas, you test them out, and then you see what works.
[00:01:10.640 --> 00:01:15.280] And then once you figure out what works, you ride that thing all the way to the bank.
[00:01:15.600 --> 00:01:24.320] You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business.
[00:01:24.320 --> 00:01:27.200] And I'm your host, Nikayla Matthews Ocome.
[00:01:27.200 --> 00:01:29.040] So let's get started.
[00:01:30.320 --> 00:01:30.880] Hey, friends.
[00:01:30.880 --> 00:01:31.360] Hey, welcome.
[00:01:31.360 --> 00:01:32.480] Welcome back to the show.
[00:01:32.480 --> 00:01:37.520] Today, I am honored to have Rachel Rogers back in the guest chair, back in the hot seat.
[00:01:37.520 --> 00:01:51.040] Rachel is one of my favorite people to talk business, coaching, and all things, knocking yourself out of analysis paralysis, and getting out there and stepping into your power and just doing the damn thing.
[00:01:51.040 --> 00:02:04.600] Like Rachel is really my favorite person to get that kind of advice from, but also just life advice on how to tackle this thing called entrepreneurship as a solopreneur who you're starting out on your own, figuring it out.
[00:01:59.920 --> 00:02:07.240] And so that's what the focus of today's convo is.
[00:02:07.560 --> 00:02:14.040] If you haven't heard our first conversation, go on back to episode 322 and let me remind you who Rachel is.
[00:02:14.040 --> 00:02:22.120] Rachel is the CEO and founder of Hello 7 and the Wall Street Journal best-selling author of We Should All Be Millionaires.
[00:02:22.120 --> 00:02:29.080] Rachel's mission is to help historically excluded groups build their businesses and become millionaires.
[00:02:29.080 --> 00:02:37.000] Since the inception of Hello 7, she has helped hundreds become millionaires and thousands become financially free.
[00:02:37.000 --> 00:02:39.960] And now it's time for a new generation to learn from here.
[00:02:39.960 --> 00:02:44.040] So Rachel is back to also talk about her new book, Future Millionaires.
[00:02:44.040 --> 00:02:47.800] Rachel is a mother to four children from ages six to 24.
[00:02:47.800 --> 00:02:51.640] So she knows a thing or two about kids and generational wealth.
[00:02:51.640 --> 00:02:54.600] So now let's get right into our conversation.
[00:02:57.480 --> 00:03:01.320] So Rachel, Rachel, welcome, welcome back to the guest chair.
[00:03:01.320 --> 00:03:02.600] Yes, thank you for having me.
[00:03:02.600 --> 00:03:04.600] I'm excited to be back.
[00:03:04.600 --> 00:03:06.280] Anytime, of course.
[00:03:06.280 --> 00:03:21.160] Do you know that in this quarter, Q1 of 2025, I have been rereading some chapters of We Should All Be Millionaires, specifically about building your life team.
[00:03:21.160 --> 00:03:26.200] Because that's the season I'm in as a mom of two right now.
[00:03:26.200 --> 00:03:27.560] And so we're going to talk about that.
[00:03:27.560 --> 00:03:29.000] We're going to talk about the life team.
[00:03:29.000 --> 00:03:34.840] But before we do all that, for those who haven't met you yet, I'm going to link to your first episode with us.
[00:03:34.840 --> 00:03:48.640] But tell the folks, why are you so passionate about making sure that traditionally excluded groups have access to business information and have the tools to become millionaires?
[00:03:48.960 --> 00:03:50.880] Because I want us all to get free.
[00:03:50.880 --> 00:03:54.480] That's why, you know, and that's that's what I did for myself.
[00:03:54.480 --> 00:04:02.160] I grew up with, you know, a lot of income insecurity with my parents, and there was a lot of financial struggle and a lot of arguing about money.
[00:04:02.160 --> 00:04:04.800] And I just learned that that was a source of huge amount of stress.
[00:04:04.800 --> 00:04:08.880] So I'm like, when I get older, I'm going to figure this money thing out, you know?
[00:04:08.880 --> 00:04:10.560] And like, that was my focus.
[00:04:10.560 --> 00:04:13.280] And so I was like, how am I going to get myself financially free?
[00:04:13.280 --> 00:04:15.360] So I'm patient zero, right?
[00:04:16.320 --> 00:04:24.160] And then, and it was entrepreneurship that allowed me to do it, not going to law school, not going the traditional university path, right?
[00:04:24.160 --> 00:04:27.360] Like, what did I do that, but I did, I still wasn't rich.
[00:04:27.360 --> 00:04:29.760] In fact, I was deeply in debt.
[00:04:30.400 --> 00:04:33.920] My net worth was negative, negative, negative, you know?
[00:04:35.760 --> 00:04:40.000] So, but entrepreneurship led me to true financial freedom.
[00:04:40.000 --> 00:04:46.000] And then once I accomplished that for myself, I just wanted to teach all of us how to do it for ourselves because I know that we can.
[00:04:46.000 --> 00:04:48.640] We have the skills, we have the ability, we have the talent.
[00:04:48.640 --> 00:04:57.120] And it's just about packaging that talent and that skill up into something that you can sell and make some really good money and serve and help other people while you do it.
[00:04:57.120 --> 00:04:57.440] Right.
[00:04:57.440 --> 00:05:01.280] Like Rachel's preaching from a place of having been there, y'all.
[00:05:01.280 --> 00:05:02.720] Like she talks about it.
[00:05:02.720 --> 00:05:06.320] You had what, what was it, a 480 credit score at one point.
[00:05:06.320 --> 00:05:12.960] And this is someone who, like you said, you went to law school, you did all the things, and it's like, wait, I'm not rich.
[00:05:12.960 --> 00:05:14.720] Actually, I'm broke.
[00:05:15.040 --> 00:05:15.920] I broke her.
[00:05:16.360 --> 00:05:19.840] You know, why?
[00:05:19.840 --> 00:05:21.280] How could this be?
[00:05:21.600 --> 00:05:23.440] So, you set out to change that.
[00:05:23.440 --> 00:05:27.360] And what were some of the first things you did when you were figuring it out?
[00:05:27.360 --> 00:05:27.840] Yeah.
[00:05:27.840 --> 00:05:32.200] I mean, well, the first thing I did was I read the four-hour work week, right?
[00:05:29.600 --> 00:05:33.320] Like one of the books that I read.
[00:05:33.960 --> 00:05:38.200] I was just reading and looking and noticing what other entrepreneurs were doing.
[00:05:38.200 --> 00:05:40.920] And so I was like, I want to try this for myself.
[00:05:40.920 --> 00:05:44.040] And so, what I did, one of the first things I did was actually take stock.
[00:05:44.040 --> 00:05:45.720] What skills do I have?
[00:05:45.720 --> 00:05:47.080] And what can I sell?
[00:05:47.080 --> 00:05:49.400] You know, so I'm like, okay, what talents do I have?
[00:05:49.400 --> 00:05:50.200] What am I good at?
[00:05:50.200 --> 00:05:52.040] What I have, what have I studied in school?
[00:05:52.040 --> 00:05:53.800] What work experience do I have?
[00:05:53.800 --> 00:05:57.880] And so it's really just, you are your greatest asset, right?
[00:05:57.880 --> 00:06:02.200] Like you are the asset that you are going to monetize.
[00:06:02.200 --> 00:06:02.600] Okay.
[00:06:02.920 --> 00:06:06.120] And that asset has exponential growth.
[00:06:06.120 --> 00:06:07.080] It's you.
[00:06:07.080 --> 00:06:08.280] It all starts with you.
[00:06:08.600 --> 00:06:11.320] That's the key that everyone has to hone into.
[00:06:11.320 --> 00:06:18.520] And speaking of that, so you started out doing what you went to school for, which is legal, legal business.
[00:06:18.520 --> 00:06:22.360] Now, I know people who they're like, I'm trying to get away from this, Rachel.
[00:06:22.360 --> 00:06:23.560] I actually hate law.
[00:06:23.560 --> 00:06:24.840] I'm trying to get out of law.
[00:06:24.840 --> 00:06:27.960] I hate, you know, working at a firm or working in-house.
[00:06:27.960 --> 00:06:35.320] So, what do you say to those people who want to begin with the skills they have, but ultimately want to do something completely different?
[00:06:35.320 --> 00:06:35.880] Yes.
[00:06:35.880 --> 00:06:42.680] Well, when I say take stock of your greatest asset, which is you, that doesn't mean you have to do the thing that you continue to hate.
[00:06:42.680 --> 00:06:44.840] In fact, I insist that you do what you love, right?
[00:06:44.840 --> 00:06:49.320] Do what you're excited about because that's going to be the quicker thing to monetize.
[00:06:49.320 --> 00:06:53.880] When it's painful to do, you're going to be slow, you're going to procrastinate, right?
[00:06:53.880 --> 00:06:55.640] You're not going to have the follow-through.
[00:06:55.640 --> 00:07:03.480] When you're hype about it and excited about it, you're going to make money so much faster because it's like something that you would do even if you weren't getting paid.
[00:07:03.480 --> 00:07:04.120] You know what I mean?
[00:07:04.120 --> 00:07:08.120] Like, I run into people on a plane and then I start advising them on their businesses, right?
[00:07:08.760 --> 00:07:10.920] I would do this for free.
[00:07:10.920 --> 00:07:11.640] You know what I mean?
[00:07:11.640 --> 00:07:18.640] So, which means that it's very easy for me to do it all the time, talk about it all the time, which means it's easier for me to make money doing that, right?
[00:07:14.840 --> 00:07:21.600] So, but I started with law because that's what was in front of me.
[00:07:21.920 --> 00:07:25.680] I knew I could start a business doing that, and it was just a bridge.
[00:07:25.680 --> 00:07:27.440] And sometimes you need a bridge, right?
[00:07:27.440 --> 00:07:37.680] Like, you need the low-hanging fruit that you could sell right away that could just get you out of the job and out of the rat race so you can have space to think and come up with your really big idea, you know?
[00:07:38.000 --> 00:07:41.120] So, don't still get you somewhere.
[00:07:43.360 --> 00:07:52.640] So, if you are planning or wanting to leave, that is an important first step: like get out the job first, figure out the next act after that.
[00:07:52.640 --> 00:07:54.400] So, first step is get out the job.
[00:07:54.400 --> 00:08:00.480] Well, save as much as you can, get out with what you can do, low-hanging fruit.
[00:08:00.480 --> 00:08:02.800] And then, let's talk about those next steps.
[00:08:02.800 --> 00:08:07.040] So, now we let's say we've made it past the side hustle phase.
[00:08:07.040 --> 00:08:09.120] We're doing this for ourselves full-time.
[00:08:09.120 --> 00:08:09.600] All right.
[00:08:09.600 --> 00:08:11.440] Now, here comes the self-doubt.
[00:08:11.440 --> 00:08:15.600] Now, here comes the voice in our head saying, Oh, you're not qualified to do that.
[00:08:15.600 --> 00:08:17.600] Oh, girl, you're a fraud.
[00:08:17.600 --> 00:08:20.320] And the imposter thoughts start coming in.
[00:08:20.320 --> 00:08:36.240] And I love what you said in a recent video about you were at the Congressional Black Caucus, and you know, a few of you guys were in a room talking about the fact that for others, when they try something and it fails, they call that research and development, right?
[00:08:36.240 --> 00:08:38.160] So, tell us a little bit more about the conversation.
[00:08:38.480 --> 00:08:40.240] Yes, nuggets.
[00:08:40.240 --> 00:08:42.720] I love that so much.
[00:08:43.040 --> 00:08:44.080] It's so true.
[00:08:44.080 --> 00:08:55.920] It's like when other people, right, are especially men, especially white men, when they're building businesses, if they're doing research and they're trying things and it's failing, they're not calling it a failure.
[00:08:55.920 --> 00:08:57.600] They're not thinking that they're a failure.
[00:08:57.600 --> 00:08:59.440] They're like, oh, that was research and development.
[00:08:59.440 --> 00:09:00.680] I was tested.
[00:09:01.080 --> 00:09:03.240] I was trying things to see what would work, right?
[00:09:03.240 --> 00:09:04.600] And I'm narrowing down my scope.
[00:09:04.600 --> 00:09:05.720] Like, I'm trying a couple of things.
[00:09:05.720 --> 00:09:06.200] Oh, okay.
[00:09:06.200 --> 00:09:06.600] I don't know.
[00:09:06.600 --> 00:09:07.400] I know that doesn't work.
[00:09:07.400 --> 00:09:10.760] I know this doesn't work, which helps me to figure out what does work, right?
[00:09:10.760 --> 00:09:12.280] So that's their approach.
[00:09:12.280 --> 00:09:14.680] Our approach is, it didn't work the first time.
[00:09:14.680 --> 00:09:15.800] I'm a failure.
[00:09:15.800 --> 00:09:16.680] It's over.
[00:09:16.680 --> 00:09:17.880] You know, give up.
[00:09:19.160 --> 00:09:19.880] Yes.
[00:09:19.880 --> 00:09:21.240] And I'm like, what is that?
[00:09:21.240 --> 00:09:23.960] This is entrepreneurship is one big test.
[00:09:23.960 --> 00:09:25.720] I'm still testing today.
[00:09:25.720 --> 00:09:26.280] Okay.
[00:09:26.280 --> 00:09:27.720] It is one big test.
[00:09:27.720 --> 00:09:30.840] You keep trying things and you keep testing things.
[00:09:31.240 --> 00:09:33.560] You have ideas, you test them out, right?
[00:09:33.560 --> 00:09:34.760] And then you see what works.
[00:09:34.760 --> 00:09:41.080] And then once you figure out what works, you ride that thing all the way to the bank to millions of dollars in net worth.
[00:09:41.080 --> 00:09:44.120] And, you know, once you figure out what works, do it consistently.
[00:09:44.120 --> 00:09:45.640] Because that's the other thing people do.
[00:09:45.880 --> 00:09:48.520] First of all, if it don't work the first time, they're a failure.
[00:09:48.520 --> 00:09:49.960] They quit, you know?
[00:09:50.280 --> 00:09:54.280] And then when they do find what works, they're like, okay, that worked last time.
[00:09:54.280 --> 00:09:55.480] Now what should I try?
[00:09:55.480 --> 00:09:59.480] And it's like, girl, if it worked last time, how about we keep doing that?
[00:09:59.480 --> 00:10:01.080] Why don't we work something new?
[00:10:01.080 --> 00:10:01.640] Stop it.
[00:10:01.640 --> 00:10:02.520] Stop it thing now.
[00:10:02.600 --> 00:10:05.640] You know, it's like, figure out what works and run that plane.
[00:10:05.640 --> 00:10:07.480] Run it, run it, run it, run it.
[00:10:07.480 --> 00:10:08.040] Okay.
[00:10:09.880 --> 00:10:17.400] That is just an important reminder for all of us that this is part of the process and accepting that this is part of the journey.
[00:10:17.400 --> 00:10:21.800] You know, I was talking to a friend the other day and she's like, how do you get through when you run into the roadblocks?
[00:10:21.800 --> 00:10:23.880] Like, oh, I got to deal with this legal thing.
[00:10:23.880 --> 00:10:28.120] Oh, I have to deal with this, you know, problem that's coming up in customer service.
[00:10:28.120 --> 00:10:31.960] And I told her that you have to get used to riding the waves.
[00:10:31.960 --> 00:10:33.720] Like you're going to get over this pump.
[00:10:33.720 --> 00:10:36.840] You're going to have a little bit of rest and time where it's chill.
[00:10:36.840 --> 00:10:37.480] And then, guess what?
[00:10:37.480 --> 00:10:38.680] There's another one coming.
[00:10:38.680 --> 00:10:39.320] But it's okay.
[00:10:39.320 --> 00:10:42.360] Because when you learn that this is actually, this is actually what it is now.
[00:10:42.360 --> 00:10:52.320] Like, you can either choose to work in corporate and deal with that annoying manager and the performance reviews and all that headache that you hated, or you can ride these waves in the entrepreneurial.
[00:10:53.840 --> 00:10:59.360] I think it's so key as entrepreneurs that we understand that we have to confront whatever today's problem is.
[00:10:59.360 --> 00:11:01.760] Confront the work, confront the challenge.
[00:11:01.760 --> 00:11:02.720] Do not hide from it.
[00:11:02.720 --> 00:11:04.320] Do not try to find a way around it.
[00:11:04.320 --> 00:11:07.920] You're just going to waste your time and find yourself right back in front of that problem anyway.
[00:11:07.920 --> 00:11:10.480] So, you might as well face it down right now, you know?
[00:11:10.480 --> 00:11:11.360] And that's what we do.
[00:11:11.360 --> 00:11:21.280] It's like, that's actually what makes your business valuable, sellable, and continues to generate revenue is because you have figured out how to solve the problems that come up, right?
[00:11:21.280 --> 00:11:24.880] You could sell a great program, and everybody's like, Oh, I want to sell a program like her.
[00:11:24.880 --> 00:11:27.440] But then you run into, okay, how do I keep people in this program?
[00:11:27.440 --> 00:11:28.800] How do I prevent the churn?
[00:11:28.800 --> 00:11:29.040] Right.
[00:11:29.280 --> 00:11:30.960] Then you figure out how to do that, right?
[00:11:30.960 --> 00:11:34.240] Then you're like, Okay, I need more team to be able to service these people.
[00:11:34.240 --> 00:11:35.200] How do I find great people?
[00:11:35.200 --> 00:11:36.640] Then you figure out how to do that, right?
[00:11:36.640 --> 00:11:39.920] So it's like we just have to keep confronting the new challenges.
[00:11:39.920 --> 00:11:43.120] And this is how we become stronger, better people, smarter people, right?
[00:11:43.120 --> 00:11:47.760] Like we become the best version of ourselves, facing the challenges and overcoming them.
[00:11:47.760 --> 00:11:50.160] And then we get more and more confidence every time we do.
[00:11:50.160 --> 00:11:52.880] And we realize, like, oh, it don't matter what you throw at me.
[00:11:52.880 --> 00:11:54.800] I know I can solve that problem, you know?
[00:11:54.800 --> 00:11:55.360] Exactly.
[00:11:55.360 --> 00:11:55.840] Yeah.
[00:11:55.840 --> 00:11:57.120] I'm learning that for sure.
[00:11:57.120 --> 00:12:02.000] And something else that you touched on or touch on a lot is the zone of genius, which is not something you made up.
[00:12:02.000 --> 00:12:02.480] Who's that?
[00:12:02.480 --> 00:12:02.800] Gay?
[00:12:03.120 --> 00:12:04.000] Gay Hendrix.
[00:12:04.000 --> 00:12:04.640] Gay Hendrix.
[00:12:04.720 --> 00:12:05.360] Gay beliefs.
[00:12:05.360 --> 00:12:06.480] One of my favorite beliefs.
[00:12:06.800 --> 00:12:06.960] Yeah.
[00:12:06.960 --> 00:12:08.000] One of my favorite books.
[00:12:08.000 --> 00:12:11.200] He talks about the zones of genius, right?
[00:12:11.200 --> 00:12:12.720] Zones of incompetence.
[00:12:12.720 --> 00:12:14.000] And you touched on that.
[00:12:14.000 --> 00:12:16.560] How as you were starting, right?
[00:12:16.560 --> 00:12:18.240] There's some things that you're naturally good at.
[00:12:18.240 --> 00:12:21.120] There's some things that you might be good at that you should outsource.
[00:12:21.120 --> 00:12:23.280] There's some things that you're not good at at all.
[00:12:23.280 --> 00:12:25.120] So you definitely don't need to be touching.
[00:12:25.120 --> 00:12:28.960] And I related to that so much in that, like, I love coaching.
[00:12:28.960 --> 00:12:30.840] I've begun one-on-one coaching again.
[00:12:31.160 --> 00:12:40.360] And I just, oh my God, like, I just feel like such a high, you know, how you get runners high after assessing with my podcast one-on-one clients.
[00:12:40.360 --> 00:12:49.240] And, but then the admin and the follow-up that comes after it, I'm like, oh, that's taking me to a zone of, I don't know which zone it is, but it's not a zone I like.
[00:12:49.560 --> 00:12:54.200] Incompetence or whatever, like basically zone of get me out of here.
[00:12:54.200 --> 00:12:55.960] Right, but that's not a bad thing.
[00:12:55.960 --> 00:12:57.960] Like you have to identify it, right?
[00:12:57.960 --> 00:13:08.600] So how did you navigate that in realizing like, okay, this doesn't make me a bad coach, but I just need to learn which tasks to do and which tasks to hire for?
[00:13:08.600 --> 00:13:09.240] Yes.
[00:13:09.240 --> 00:13:13.800] And honestly, how you know how I come up with hiring and how I help my clients come up with hiring?
[00:13:13.800 --> 00:13:15.000] I'm like, what do you hate?
[00:13:15.000 --> 00:13:15.640] Write it down.
[00:13:15.640 --> 00:13:16.600] Give me a list.
[00:13:16.600 --> 00:13:21.640] I want to hear everything that has to happen in your business for it to function that you hate.
[00:13:21.640 --> 00:13:22.920] Write it down, right?
[00:13:22.920 --> 00:13:24.520] And then we just write down that list.
[00:13:24.520 --> 00:13:29.640] And then from that list, we can see one, two, three different people that we could hire to solve that problem.
[00:13:29.640 --> 00:13:35.880] So like I recommend obviously first hire always as an executive assistant to get the admin because you're a preacher to the choir.
[00:13:35.880 --> 00:13:44.920] Like as a coach, if I my clients know, if I tell you I'm going to send you follow-up, you know for sending you follow-up.
[00:13:44.920 --> 00:13:46.440] You know who's going to send you the follow-up?
[00:13:46.440 --> 00:13:47.720] My team, right?
[00:13:47.720 --> 00:13:50.120] And so it's like, it's set up that way.
[00:13:50.280 --> 00:13:56.360] I'm still growing as a leader to outsource effectively.
[00:13:56.360 --> 00:13:57.000] Yes.
[00:13:57.000 --> 00:13:58.440] I love how you said that.
[00:13:58.440 --> 00:13:59.880] I'm still growing as a leader.
[00:13:59.880 --> 00:14:00.280] Yes.
[00:14:00.280 --> 00:14:00.520] Right.
[00:14:00.520 --> 00:14:02.280] Because it doesn't cut off your opportunities.
[00:14:02.280 --> 00:14:06.200] It shows that, like, yes, I'm new to this and I'm getting better over time.
[00:14:06.200 --> 00:14:06.840] Right.
[00:14:07.080 --> 00:14:08.760] But yes, that is the key.
[00:14:08.760 --> 00:14:20.000] Like, you gotta, the sooner you start outsourcing and the sooner you have like regular meetings with that person, like once a week, to teach them what you need, correct them when they do it in a way that you don't want it done, right?
[00:14:20.000 --> 00:14:22.880] And like those kinds of things where you could really create a system around it.
[00:14:22.880 --> 00:14:26.560] Like, I'm not even going to talk to my team to tell them what to send to the client.
[00:14:26.800 --> 00:14:30.160] I need a system in place for them to get that information, you know?
[00:14:30.160 --> 00:14:35.680] So, basically, they don't allow Rachel to do calls without a team member present.
[00:14:35.680 --> 00:14:41.440] Like, I'm not allowed because they need to hear what am I saying to the client so that they could go make sure that it gets delivered.
[00:14:41.680 --> 00:14:42.160] Yes.
[00:14:42.160 --> 00:14:45.040] Because, you know, I'll come up with things on the fly, like, oh, you know what?
[00:14:45.040 --> 00:14:46.640] Let me send you blah, blah, blah, blah, blah.
[00:14:46.640 --> 00:14:47.760] And they'd be like, wait, what?
[00:14:47.760 --> 00:14:49.600] That's not part of the plan, right?
[00:14:49.600 --> 00:14:51.040] So they need to be on the call.
[00:14:51.040 --> 00:14:51.840] They take notes.
[00:14:51.840 --> 00:14:54.000] They know what deliverables are supposed to come out.
[00:14:54.000 --> 00:15:01.200] They craft a follow-up email that even notes what we talked about and then sends the homework and the links and all of that.
[00:15:01.200 --> 00:15:02.480] So it's a system.
[00:15:02.480 --> 00:15:03.280] You know what I mean?
[00:15:03.440 --> 00:15:05.920] And that's the systems will save our lives.
[00:15:05.920 --> 00:15:06.240] Okay.
[00:15:06.240 --> 00:15:07.200] That's what it's about.
[00:15:08.080 --> 00:15:10.080] Because we can't get it all done without that.
[00:15:10.080 --> 00:15:10.560] You know?
[00:15:10.880 --> 00:15:18.080] And that's why I want to talk about an important piece of the millionaire code, you know, like that you teach in your various books.
[00:15:18.080 --> 00:15:25.760] That if you're not sure yet who to hire for, how to hire, what to hire, you need to start with hiring for your life team.
[00:15:25.760 --> 00:15:35.360] Because you can hire someone for your life team, aka a cleaning service or a personal assistant or a babysitter.
[00:15:35.360 --> 00:15:38.480] If you can do that, you can do that for your business.
[00:15:38.480 --> 00:15:41.680] And so that was an important reminder to me.
[00:15:41.680 --> 00:15:43.120] Even the laundry service, right?
[00:15:43.120 --> 00:15:44.720] I finally did that this year.
[00:15:44.720 --> 00:15:49.360] And that was in my head about that for a few years, but I finally did it.
[00:15:49.360 --> 00:15:49.760] Finally.
[00:15:50.000 --> 00:15:53.520] And it was, it's been life-changing.
[00:15:53.840 --> 00:15:57.680] I'm telling you.
[00:15:57.680 --> 00:15:59.120] It's the gateway drop.
[00:15:59.200 --> 00:16:02.520] Soon as you start outsourcing laundry, you're like, what else can I get off my plate?
[00:15:59.840 --> 00:16:03.720] Because that just changed my life.
[00:16:05.640 --> 00:16:07.640] I'm kind of in a zone, though.
[00:16:07.640 --> 00:16:10.440] And I know many listeners will be as well and viewers.
[00:16:10.440 --> 00:16:11.000] Okay.
[00:16:11.000 --> 00:16:14.760] I'm in that zone where it's like, oh, do I want to pay for this?
[00:16:15.320 --> 00:16:21.160] Or it's kind of like the outsourcing is happening faster than the income, Rachel.
[00:16:21.240 --> 00:16:22.440] It's touching up.
[00:16:22.440 --> 00:16:23.080] Yes.
[00:16:23.080 --> 00:16:23.400] Okay.
[00:16:23.960 --> 00:16:25.720] When do those two things meet?
[00:16:25.720 --> 00:16:26.280] Yes.
[00:16:26.280 --> 00:16:31.320] So here's the key: part of the benefit of the outsourcing is your costs do go up.
[00:16:31.320 --> 00:16:37.240] And then it forces you to be like, okay, how am I going to use this extra time I have now to cover those additional costs?
[00:16:37.240 --> 00:16:37.400] Yes.
[00:16:37.560 --> 00:16:37.800] Right.
[00:16:38.120 --> 00:16:40.120] And so you got to do it's all math.
[00:16:40.120 --> 00:16:41.640] It's all about a math equation, right?
[00:16:41.640 --> 00:16:45.960] Like the business is essentially a math equation and we just got to figure out what it is, you know?
[00:16:45.960 --> 00:16:54.680] And so, like, what I think, I think in terms of how many new masterminders do I need to cover this new person I want to hire, right?
[00:16:54.680 --> 00:17:02.680] And so then, you know, if my mastermind is X amount per month and this person needs to pay paid, let's say that amount, maybe it's twice that.
[00:17:02.680 --> 00:17:03.160] Okay, great.
[00:17:03.160 --> 00:17:05.480] I need two new masterminders to cover this person.
[00:17:05.480 --> 00:17:07.880] Let me go get those two new masterminders.
[00:17:07.880 --> 00:17:08.840] They join up.
[00:17:08.840 --> 00:17:10.520] Then I go hire the person.
[00:17:10.520 --> 00:17:11.400] You know what I mean?
[00:17:11.400 --> 00:17:18.600] And I'll even start without the job description, start looking for the person before I even have that capital because I know it's going to take a little while.
[00:17:18.600 --> 00:17:23.880] And then in the meantime, I'm motivated to go find those two additional customers that will cover the cost.
[00:17:23.880 --> 00:17:30.600] When I used to sell a small business bodyguard, which was like a digital product back in the day, it was like, I think I sold it for like $9.95.
[00:17:30.600 --> 00:17:34.760] And then I wanted to go to a retreat to Italy with like a bunch of, you know, entrepreneurs.
[00:17:34.760 --> 00:17:37.800] And I'm like, ooh, this sounds amazing, but I don't have the money, right?
[00:17:37.840 --> 00:17:39.560] And the retreat was like six grand.
[00:17:39.560 --> 00:17:39.960] Okay.
[00:17:39.960 --> 00:17:41.560] Plus, I needed airfare.
[00:17:41.560 --> 00:17:43.400] So like seven grand, right?
[00:17:43.400 --> 00:17:44.440] And so I'm like, okay, cool.
[00:17:44.440 --> 00:17:47.440] How many small business bodyguards do I have to sell to go on that retreat?
[00:17:47.440 --> 00:17:48.000] Seven.
[00:17:48.000 --> 00:17:48.400] Great.
[00:17:48.400 --> 00:17:50.160] So I did a promo that weekend.
[00:17:44.920 --> 00:17:51.440] I sold 15.
[00:17:52.080 --> 00:17:55.120] So went on my retreat and had some extra cash.
[00:17:55.120 --> 00:17:55.360] Right.
[00:17:55.360 --> 00:18:00.480] So like actually our desires are designed to get us to do things, right?
[00:18:00.480 --> 00:18:03.280] Like, so if we want a nicer house, we want to send our kid to a better school.
[00:18:03.280 --> 00:18:05.040] We want to fly first class.
[00:18:05.040 --> 00:18:14.080] We want, you know, a chef, whatever it is that we want, we figure out the cost and then that let that motivate you to go get to selling because that's what we need to do as entrepreneurs, right?
[00:18:14.080 --> 00:18:18.240] And so it's like, what number do I need to hit to be able to do the things that I want to do?
[00:18:18.240 --> 00:18:25.040] And then let that motivate you to go get to selling, do your webinars, do your challenges, do your promos, get on them sales calls, right?
[00:18:25.040 --> 00:18:29.040] Create those reels, whatever it is, like that's our motivation to do the work.
[00:18:29.040 --> 00:18:31.760] And then here's the real special part.
[00:18:31.760 --> 00:18:34.560] The work that we're actually doing is helping people, right?
[00:18:34.560 --> 00:18:42.800] So like our own desire, our own selfish desires, if we actually follow them, they will actually get us to go help people, right?
[00:18:42.800 --> 00:18:44.160] Like that is the beautiful thing.
[00:18:44.160 --> 00:18:45.760] It's a beautiful cycle.
[00:18:45.760 --> 00:18:50.560] So I see entrepreneurship as a way to help others and to help myself, right?
[00:18:50.560 --> 00:18:52.080] Both can be happening at the same time.
[00:18:52.080 --> 00:18:55.280] And in fact, it both should be happening at the same time.
[00:18:55.280 --> 00:18:56.240] Right.
[00:19:01.360 --> 00:19:19.200] And we talked about this in your first session with us, but the unpacking of that, the approach and the feeling around selling and the unpacking of the emotions that you have around that, Rachel has some really important work that you can work through within her book, We Should All Be Millionaires.
[00:19:19.200 --> 00:19:24.640] And we're going to talk about the new book, I know, but I just feel like that book has been so helpful in my journey.
[00:19:25.200 --> 00:19:29.760] Because even just the other day, just yesterday, someone said, you know, I hate selling.
[00:19:29.880 --> 00:19:34.040] Like, that's a common refrain, especially among women entrepreneurs of color.
[00:19:34.040 --> 00:19:38.280] And I'm like, well, okay, both, those two things can't coexist.
[00:19:38.280 --> 00:19:41.880] Like, you said you want this path, you're going to have to sell, you know?
[00:19:41.880 --> 00:19:42.360] Yes.
[00:19:42.360 --> 00:19:48.120] So, how can we unlearn and unpack this negative feeling that there is around selling?
[00:19:48.120 --> 00:19:48.520] Yeah.
[00:19:48.520 --> 00:19:50.760] Well, we have to reclaim selling, right?
[00:19:50.760 --> 00:19:53.160] And make it our version of selling.
[00:19:53.160 --> 00:19:56.840] So, because I think the idea that we get is like the used car salesman, right?
[00:19:56.840 --> 00:20:05.000] Like, that's the sort of what we conjure, or like you walk into a retail store and the salesperson is chasing you around the store and you're like, okay, you just chased me right out of this door.
[00:20:05.000 --> 00:20:06.520] I don't want to be here no more, right?
[00:20:06.520 --> 00:20:11.400] So, it's like we're accustomed to this idea of aggressive selling, selling to people who don't want to buy.
[00:20:11.720 --> 00:20:12.520] Yes.
[00:20:12.520 --> 00:20:14.040] And let that go.
[00:20:14.040 --> 00:20:19.080] That first of all, that is not even how women in general, as a general rule, sell anyway, right?
[00:20:19.080 --> 00:20:21.080] It's also not an effective way to sell.
[00:20:21.080 --> 00:20:30.520] So, that's not what I want people to rethink about that and say, like, sales calls and sales conversations are really just a conversation about somebody and finding out if you can help them, right?
[00:20:30.520 --> 00:20:34.120] Like, if their needs match the solution you have, right?
[00:20:34.120 --> 00:20:36.120] The problem they have matches the solution that you have.
[00:20:36.120 --> 00:20:38.120] So, it's really just getting to know you, right?
[00:20:38.120 --> 00:20:41.960] So, if you get on a sales call, the beautiful thing of it, they should be talking 80% of the time.
[00:20:42.280 --> 00:20:45.080] You should be talking very little as a salesperson, right?
[00:20:45.080 --> 00:20:50.440] Because you're really just asking questions and saying, and especially if you're a podcaster, you know how to interview, right?
[00:20:50.440 --> 00:20:51.880] You know how to ask questions.
[00:20:51.880 --> 00:20:53.880] That's what it, that's all it is, right?
[00:20:53.880 --> 00:20:57.080] Is getting to know someone and saying, Hey, what's going on, right?
[00:20:57.080 --> 00:20:58.360] Like, what's happening in your life?
[00:20:58.360 --> 00:20:59.960] What's happening in your business?
[00:20:59.960 --> 00:21:01.640] You know, what are you struggling with?
[00:21:01.640 --> 00:21:03.480] What kind of help are you seeking?
[00:21:03.480 --> 00:21:03.800] Right.
[00:21:03.800 --> 00:21:07.640] And so, like, and you find out what what have you tried already to solve that problem, right?
[00:21:07.640 --> 00:21:10.040] Like, just asking some follow-ups and really digging in.
[00:21:10.040 --> 00:21:11.720] And why do you want to solve this problem?
[00:21:11.720 --> 00:21:14.520] Like, when you solve it, what's going to happen for you, you know?
[00:21:14.520 --> 00:22:47.080] And then there're telling you their hopes their dreams what they're struggling with and then you can say i have the solution for you like this is a problem that i solve all the time for my clients i have this client that client i can give you examples of how their lives have changed after we work together here's how my program works is this something you'd be interested in yes or no you know and they might say yes but i have more questions okay great hit me with your questions and let them ask you questions instead of you going on a monologue about your program right like you should be never be talking for more than two minutes on a sales call okay do not go on a monologue on a sales call no more yes and so it's just like get on yeah yeah get on a call and get to know people that's all it is and hopefully if you have your own business then you're talking to people who are your ideal clients which means people that you actually like people that you actually want to work with don't don't work with people you hate right or who get on your nerves or who you're you don't share values with right so i feel like i've made so many friends just by talking to people on the phone you know what i mean i enjoy my you know my one-on-one clients so much and let me tell you guys like i asked rachel that question because i share with you my own inner work that i'm working through and for years i avoided one-on-one coaching i just and people kept asking me like literally like can you coach me one-on-one and i'm like no no i have my group i have my course and why am i not giving people something they want because of my own hangups right i had to and realize that i am enough.
[00:22:47.080 --> 00:22:49.480] What I know and what i've done is enough.
[00:22:49.480 --> 00:23:00.040] And then, once i was able to break through that barrier, I have unlocked not only a new area of my business, but also so much value for others.
[00:23:00.040 --> 00:23:01.720] Yes, exactly.
[00:23:01.720 --> 00:23:07.080] Because those one-on-one calls often will give you so much new insights for the group as well, right?
[00:23:07.080 --> 00:23:10.440] And for like your podcast episodes and so many different things.
[00:23:10.680 --> 00:23:14.520] Sometimes I'm coaching a client, and then I'm like, I need to try that.
[00:23:14.840 --> 00:23:17.880] Like the thing we're talking about, I'm like, I need to do that.
[00:23:17.880 --> 00:23:18.680] You know what I mean?
[00:23:18.680 --> 00:23:20.760] So I'm coaching myself at the same time.
[00:23:21.000 --> 00:23:21.560] Exactly.
[00:23:21.560 --> 00:23:23.960] Like, I just interviewed, you know, my client, Zach.
[00:23:23.960 --> 00:23:26.440] And yeah, I'm like, everything you do, okay, yeah, I'm doing that.
[00:23:26.440 --> 00:23:28.040] I'm taking that from you.
[00:23:28.040 --> 00:23:28.600] Yes.
[00:23:29.000 --> 00:23:29.160] Yes.
[00:23:30.440 --> 00:23:43.080] So I hope that helps some of y'all as well to just really unlearn whatever money hangups you might have because on this path, selling, aka providing value, and just telling people what you do.
[00:23:43.080 --> 00:23:54.920] Also, another thing that you'll notice when you start sharing what you do, your skills, your value, what you offer, people will start hitting you in the DMs, like, oh my God, I think you're speaking exactly to me.
[00:23:54.920 --> 00:24:06.680] People, like, if you post on a LinkedIn or anywhere where you're connected to people from the past, you will find that some of your first clients are actually people you know who didn't realize what you now do.
[00:24:06.680 --> 00:24:08.120] Yes, it's crazy.
[00:24:09.400 --> 00:24:10.280] Crazy.
[00:24:10.280 --> 00:24:12.440] People are busy and they're not paying attention.
[00:24:12.440 --> 00:24:16.760] You got to repeat yourself every day and all day.
[00:24:18.920 --> 00:24:25.720] Speaking of that, all right, let's talk about something else, another area that I want you to coach us on in this updated episode.
[00:24:25.720 --> 00:24:29.240] Okay, you talked about every people are doing everything but taking money moves.
[00:24:29.240 --> 00:24:31.640] Oh, hit us where it hurts, Rachel.
[00:24:31.640 --> 00:24:33.960] All right, what are we doing instead of taking money moves?
[00:24:33.960 --> 00:24:35.640] And what is a money move?
[00:24:35.640 --> 00:24:42.040] Yeah, so a money move is an action that you take to generate money right away, like today, or in the very near future.
[00:24:42.040 --> 00:24:45.840] Okay, so that's a money move, and we avoid it.
[00:24:45.840 --> 00:24:49.280] So instead, we'll like mess around on social media.
[00:24:49.280 --> 00:24:52.560] We'll create a long, complicated funnel, right?
[00:24:52.560 --> 00:25:01.360] Like, we'll be like, oh, I'm still working on my funnel, you know, or like, you know, I got to do a webinar and now I'm working on this webinar for six months, you know, or whatever.
[00:25:01.360 --> 00:25:03.360] It's like, we will find busy work.
[00:25:03.360 --> 00:25:03.840] Okay.
[00:25:03.840 --> 00:25:07.200] We will find it where I'm rebranding my website.
[00:25:07.200 --> 00:25:07.680] Cool.
[00:25:07.680 --> 00:25:09.120] Nobody goes to websites anymore.
[00:25:09.120 --> 00:25:12.320] Ain't nobody been to a website in I don't know how long.
[00:25:12.960 --> 00:25:14.160] I mean, it's important.
[00:25:14.160 --> 00:25:18.400] It's there and it's good, but don't you dare overthink that.
[00:25:18.400 --> 00:25:19.040] Don't you dare.
[00:25:19.200 --> 00:25:19.680] Yes.
[00:25:19.840 --> 00:25:21.600] Life is dynamic, right?
[00:25:21.600 --> 00:25:24.480] And social media is moving with us every day.
[00:25:24.480 --> 00:25:28.160] Whereas, you know, your website is like, it's, it's like a brochure.
[00:25:28.160 --> 00:25:29.440] Once it's done, it's done.
[00:25:29.440 --> 00:25:30.320] You know what I mean?
[00:25:30.320 --> 00:25:34.000] And you can keep it updated, but it's really not, it's not the place to go.
[00:25:34.000 --> 00:25:36.880] Like, even for your content, nobody going to your website for your content.
[00:25:36.880 --> 00:25:39.360] They're going to Spotify, they're going to YouTube, right?
[00:25:39.360 --> 00:25:40.960] Like they're going somewhere else.
[00:25:40.960 --> 00:25:44.320] Your sub stack, they're going anywhere but your website.
[00:25:44.320 --> 00:25:49.280] So, so like, but the point is, we will find busy work to do.
[00:25:49.280 --> 00:25:54.800] Anything to avoid going directly to the source of income, which is our potential customers, right?
[00:25:54.800 --> 00:25:57.280] And so that's what making money moves is about.
[00:25:57.280 --> 00:26:02.800] It's like, stop figuring out busy work and start getting busy doing the things that actually generate sales.
[00:26:02.800 --> 00:26:05.600] You don't need the new colors for your website.
[00:26:05.600 --> 00:26:07.280] You don't even need a website, right?
[00:26:07.280 --> 00:26:08.480] You don't need business cards.
[00:26:08.480 --> 00:26:09.840] You don't need to go to that conference.
[00:26:09.840 --> 00:26:11.920] You don't need to do all of these other things.
[00:26:11.920 --> 00:26:17.600] Like you have to just like start actually taking the action to generate sales with the low-hanging fruit standing around you.
[00:26:17.600 --> 00:26:19.360] So that's people you already know.
[00:26:19.360 --> 00:26:22.960] Because half the time, people will start a business and they won't even tell nobody.
[00:26:22.960 --> 00:26:24.080] It's like a secret.
[00:26:25.040 --> 00:26:29.960] If your business, I'll telling you, if your business is a secret, you're about to be broke.
[00:26:29.960 --> 00:26:30.440] Okay.
[00:26:33.880 --> 00:26:34.920] It's silly, right?
[00:26:29.600 --> 00:26:36.200] People do.
[00:26:36.600 --> 00:26:37.640] Yes, yes.
[00:26:38.680 --> 00:26:39.800] It is so true.
[00:26:39.800 --> 00:26:42.360] I love dying because it's so true.
[00:26:44.200 --> 00:26:47.160] I do this whisper almost a whisper.
[00:26:47.400 --> 00:26:48.040] Exactly.
[00:26:48.040 --> 00:26:50.440] Like we're willing to tell strangers.
[00:26:50.440 --> 00:26:56.040] Yes, we want to tell strangers on the internet, but we don't want nobody we actually know in real life to know.
[00:26:56.040 --> 00:27:00.520] But the people you know in real life are more likely to buy from you in the beginning.
[00:27:00.520 --> 00:27:03.160] Because the people on the internet, they don't have a relationship with you yet.
[00:27:03.160 --> 00:27:04.520] They don't know you yet.
[00:27:04.520 --> 00:27:04.840] Right.
[00:27:04.840 --> 00:27:05.960] And now it's true.
[00:27:05.960 --> 00:27:12.120] Some of the people you know in real life will be like, you need to keep your job or how do you know how to do that or whatever.
[00:27:12.680 --> 00:27:14.360] Stop talking to them, right?
[00:27:14.680 --> 00:27:15.720] Stop talking to them.
[00:27:15.720 --> 00:27:20.760] There's going to be other people, though, in your life who will be your first customers, right?
[00:27:20.760 --> 00:27:27.080] All my first customers came from people I already knew, real life, neighbors, friends, friends of friends, that kind of thing.
[00:27:27.080 --> 00:27:29.720] And so you got to announce the business to the world.
[00:27:29.720 --> 00:27:32.280] Tell everybody, tell everybody in your circle.
[00:27:32.280 --> 00:27:35.080] And then just, yes, talk about what you have to offer.
[00:27:35.080 --> 00:27:39.880] Talk about your offer, your program, your service, whatever it is, your product.
[00:27:39.880 --> 00:27:43.800] Like you need to shout about it because trust me, somebody else is.
[00:27:43.800 --> 00:27:45.400] And I think about this all the time.
[00:27:45.400 --> 00:27:47.800] Like every time we're like, I don't really want to talk about it.
[00:27:47.800 --> 00:27:48.520] I don't want to bother people.
[00:27:48.520 --> 00:27:49.560] I don't want to blah, blah, blah.
[00:27:49.720 --> 00:27:58.040] For every one of those, there is somebody else who's like, I'm going to shout from the hilltops until I've made a bajillion dollars.
[00:27:58.040 --> 00:27:58.680] Right.
[00:27:58.680 --> 00:28:00.680] And that person is going to get all the sales.
[00:28:00.680 --> 00:28:06.120] And your product could be better, but because you won't talk about it, that other person is getting all your business.
[00:28:06.120 --> 00:28:07.080] You know what I mean?
[00:28:07.640 --> 00:28:08.360] So true.
[00:28:08.680 --> 00:28:11.640] And I'll share my own experience so y'all don't feel bad, right?
[00:28:11.680 --> 00:28:16.960] Um, when it came to, because y'all know, like, I was reluctant to get into one-on-one coaching, I told you that already.
[00:28:17.280 --> 00:28:28.160] And so, when I did it, I just went straight to the source, as you know, like, here's what I do, started talking about it, created an application because you have to apply, and created that in type form.
[00:28:28.160 --> 00:28:31.920] And then I'll send the email or I'll put the post, I'll send you the type form.
[00:28:31.920 --> 00:28:36.720] And so, I was talking to a business buddy about it, and they're like, Oh, so where's your sales page for this?
[00:28:36.880 --> 00:28:37.440] Blah, blah, blah.
[00:28:37.440 --> 00:28:42.160] I'm like, I don't have it yet because it has not affected me whatsoever.
[00:28:42.160 --> 00:28:50.160] Like, I technically have a weekend, um, obviously, a checkout, and I have a Calendly if you really want to see something else in that format.
[00:28:50.160 --> 00:28:53.680] But it, when I tell you, it has not affected me whatsoever.
[00:28:53.680 --> 00:28:54.960] So, I'll get around to it.
[00:28:54.960 --> 00:28:59.760] And I did, you know, finally put something up on the work with me tab on my website.
[00:28:59.760 --> 00:29:11.440] But this is the year, and it started last year where I unlearned the fluff that goes into a lot of what you see on entrepreneurship on social media.
[00:29:11.440 --> 00:29:17.440] I got rid of all of that and just got into my money bag, got into my business.
[00:29:19.760 --> 00:29:22.320] Yeah, you are making money moves, right?
[00:29:22.320 --> 00:29:28.080] Instead of just doing busy work, you could do you could spend three weeks and money creating a sales page.
[00:29:28.080 --> 00:29:30.720] Or, do you know how many times I have sold things from a Google Doc?
[00:29:30.720 --> 00:29:33.360] I have sold a $30,000 offer from a Google Doc.
[00:29:37.680 --> 00:29:42.880] All of his stuff just looks like a Word doc.
[00:29:43.040 --> 00:29:45.440] I'm like, You know what?
[00:29:45.600 --> 00:29:46.720] We're trying too hard.
[00:29:46.720 --> 00:29:54.320] We'd be trying too hard that pretty and blah, blah, blah.
[00:29:54.400 --> 00:30:03.000] And maybe also, there's a woman element to it, too, where we think we need to show up a certain way, aesthetic, as TikTok girls like to say, right?
[00:30:03.000 --> 00:30:05.160] And it's really not about that.
[00:29:59.840 --> 00:30:06.200] So it's not about.
[00:30:06.520 --> 00:30:08.520] Let me tell you the proof.
[00:30:08.680 --> 00:30:10.280] There's proof that it's not about that.
[00:30:10.280 --> 00:30:13.960] And the proof is what goes viral on social media, right?
[00:30:13.960 --> 00:30:15.960] Looking ugly, looking basic.
[00:30:16.600 --> 00:30:19.640] You got your bonnet on and you went on a rant.
[00:30:19.640 --> 00:30:20.920] It goes viral, right?
[00:30:20.920 --> 00:30:21.800] Like, you know what I mean?
[00:30:21.960 --> 00:30:24.120] You put yourself all together.
[00:30:24.120 --> 00:30:25.160] You look beautiful.
[00:30:25.160 --> 00:30:26.680] Ain't nobody watching.
[00:30:26.680 --> 00:30:27.560] You know what I'm saying?
[00:30:27.720 --> 00:30:31.720] So listen, strip it down because people want honesty.
[00:30:31.720 --> 00:30:32.840] They want transparency.
[00:30:32.840 --> 00:30:35.400] They want, you know, like just authenticity.
[00:30:35.400 --> 00:30:37.080] And so they want to see the real you.
[00:30:37.080 --> 00:30:42.840] So you showing them that connects more than all the bells and whistles.
[00:30:42.840 --> 00:30:43.640] Right.
[00:30:43.640 --> 00:30:46.440] And you know, we could go off on a tangent there, but I'll leave it there.
[00:30:46.440 --> 00:30:48.680] But yeah, I hope that's your encouragement.
[00:30:48.680 --> 00:30:54.040] Take me as an example to go after your money moves and leave the flu at home this year.
[00:30:54.040 --> 00:30:57.160] Just really focus in and hone in on all right, what do I do?
[00:30:57.160 --> 00:30:58.280] Who's my client?
[00:30:58.280 --> 00:30:58.760] All right.
[00:30:58.760 --> 00:30:59.080] Yes.
[00:30:59.080 --> 00:31:00.680] How do I get to that person?
[00:31:00.680 --> 00:31:01.800] And there.
[00:31:02.440 --> 00:31:02.680] Yeah.
[00:31:02.680 --> 00:31:04.520] Like send the pitch, right?
[00:31:04.520 --> 00:31:08.200] Pitch yourself, you know, email people and ask them to hire you.
[00:31:08.200 --> 00:31:13.000] Like, I'd much rather people get busy doing that than creating websites and all that stuff.
[00:31:13.000 --> 00:31:16.760] Like, doing like literally wake up every day and be like, who am I pitching today?
[00:31:17.080 --> 00:31:17.320] Right?
[00:31:17.400 --> 00:31:17.800] Yes.
[00:31:17.800 --> 00:31:19.240] Who am I pitching today?
[00:31:19.400 --> 00:31:20.280] Warm lead.
[00:31:20.280 --> 00:31:22.280] What person am I following up with today?
[00:31:22.280 --> 00:31:24.520] And I was, I was doing a bad job of that too.
[00:31:24.520 --> 00:31:26.200] I was getting email anxiety.
[00:31:26.200 --> 00:31:27.800] I still working through that a little bit.
[00:31:27.800 --> 00:31:29.560] Like, I'm working through this in real time, y'all.
[00:31:29.720 --> 00:31:33.880] There will be people who want to work with me and I would just leave them on red.
[00:31:33.880 --> 00:31:34.280] Why?
[00:31:34.280 --> 00:31:34.920] I don't know.
[00:31:34.920 --> 00:31:35.800] It's a psychological.
[00:31:35.960 --> 00:31:36.920] I know why.
[00:31:36.920 --> 00:31:37.800] Why do you okay?
[00:31:37.800 --> 00:31:39.000] Tell me, tell me why.
[00:31:39.320 --> 00:31:40.680] Because you don't have an assistant.
[00:31:40.680 --> 00:31:42.680] Do you have an executive assistant?
[00:31:43.240 --> 00:31:45.440] I have a virtual assistant who's awesome.
[00:31:44.840 --> 00:31:46.480] Shout out, Joanna.
[00:31:46.720 --> 00:31:53.360] I have not, like I said, as a leader yet articulated that need.
[00:31:53.360 --> 00:31:54.720] Yeah, release that.
[00:31:54.720 --> 00:31:56.240] Well, you just articulated it.
[00:31:56.240 --> 00:32:04.560] So send her the time stamp in this podcast episode and be like, Rachel said that you got to start handling this.
[00:32:04.560 --> 00:32:09.920] Because I have to tell you, you are going to post so many more people because we think, oh, I have to send my perfect response.
[00:32:09.920 --> 00:32:10.560] No, you don't.
[00:32:10.560 --> 00:32:11.680] You just got to respond.
[00:32:11.680 --> 00:32:12.240] That's it.
[00:32:12.480 --> 00:32:12.880] Right.
[00:32:12.880 --> 00:32:15.680] And so we have to stop being so precious, right?
[00:32:15.680 --> 00:32:17.760] And just allow things to fly and get out the door.
[00:32:17.760 --> 00:32:18.000] Yeah.
[00:32:18.000 --> 00:32:18.240] Right.
[00:32:18.240 --> 00:32:20.640] Instead of trying to word it perfectly and all of that.
[00:32:20.640 --> 00:32:21.040] Yeah.
[00:32:21.280 --> 00:32:21.440] Yeah.
[00:32:22.080 --> 00:32:24.480] But I hear people say that, like, stop being precious.
[00:32:24.480 --> 00:32:25.680] Like, I'm not precious about this.
[00:32:25.680 --> 00:32:26.640] And it's so true.
[00:32:26.640 --> 00:32:29.200] Like, stop feeling like, oh, I got to.
[00:32:29.760 --> 00:32:30.720] Baby.
[00:32:30.720 --> 00:32:31.600] That's over.
[00:32:31.600 --> 00:32:31.840] Yeah.
[00:32:32.160 --> 00:32:32.480] Yeah.
[00:32:33.120 --> 00:32:34.400] Keeps me stuck.
[00:32:34.400 --> 00:32:34.800] Yes.
[00:32:34.800 --> 00:32:38.560] And keeps clients from hiring you because they're literally like, take my money.
[00:32:38.560 --> 00:32:39.840] And you're like, oh, I'm overwhelmed.
[00:32:39.840 --> 00:32:40.720] I can't respond.
[00:32:40.720 --> 00:32:42.800] And it's like, here goes Joanna right here.
[00:32:42.800 --> 00:32:44.800] Like, what about me?
[00:32:46.160 --> 00:32:46.960] I could do it.
[00:32:46.960 --> 00:32:47.840] You know what I mean?
[00:32:47.840 --> 00:32:48.720] Let her do it.
[00:32:48.720 --> 00:32:49.520] Let her do it.
[00:32:49.520 --> 00:32:53.840] And then the thing is, y'all come up with a temp or even have her, Joanna, you draft the template.
[00:32:53.840 --> 00:32:54.400] Okay.
[00:32:54.400 --> 00:32:54.720] Right.
[00:32:54.720 --> 00:32:55.680] Let her draft it.
[00:32:55.680 --> 00:32:57.760] You can review and say, okay, I like this.
[00:32:57.760 --> 00:32:59.760] And that's her standard response.
[00:32:59.760 --> 00:33:00.400] Right.
[00:33:00.400 --> 00:33:05.040] And then she'll be sending them like this, and you're going to be like, oh, where'd the sale come from?
[00:33:05.040 --> 00:33:07.760] And Joanna's going to be like, oh, we over here close the sales.
[00:33:07.760 --> 00:33:08.320] You know what I mean?
[00:33:08.320 --> 00:33:09.120] Like, we don't need you.
[00:33:09.120 --> 00:33:10.080] We got this.
[00:33:12.240 --> 00:33:12.880] All right.
[00:33:12.880 --> 00:33:14.240] See, I'm going, y'all.
[00:33:14.240 --> 00:33:17.120] I'm going in real time right in front of your face.
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[00:36:10.320 --> 00:36:15.680] Now, Rachel, talk to us about your growth because I know it can be easy for people to think, oh, you're so far ahead.
[00:36:15.680 --> 00:36:17.120] You got it all figured out.
[00:36:17.120 --> 00:36:19.920] But you should, every day you're taking pivots in your business, right?
[00:36:19.920 --> 00:36:23.360] So talk to us about some of the pivots you've gone through.
[00:36:23.360 --> 00:36:23.920] Yes.
[00:36:23.920 --> 00:36:26.400] You know, I've been an entrepreneur for 15 years.
[00:36:26.400 --> 00:36:27.920] So people have context, right?
[00:36:27.920 --> 00:36:29.680] Since 2010.
[00:36:29.680 --> 00:36:31.920] So I've been at this for a minute.
[00:36:31.920 --> 00:36:36.400] And, you know, you just got to be always open to growing and not be in your ego, right?
[00:36:36.400 --> 00:36:37.920] So that you can learn the lessons.
[00:36:37.920 --> 00:36:41.920] If we got to be right all the time, we got to know everything, then we don't learn.
[00:36:41.920 --> 00:36:44.640] And the learning is what gets you to the next bag, right?
[00:36:44.640 --> 00:36:51.840] And the learning is what actually creates the longevity because the world's going to change, the economy is going to change, your ideal client is going to change.
[00:36:51.840 --> 00:36:53.920] How your business serves is going to change.
[00:36:53.920 --> 00:36:54.960] It's all going to change.
[00:36:54.960 --> 00:36:56.400] That's one thing we're guaranteed.
[00:36:56.400 --> 00:37:01.720] And so we got to be able to roll with it and adjust our strategy to meet the moment, you know?
[00:36:59.680 --> 00:37:03.960] And so that's that's basically what I've been doing too.
[00:37:04.200 --> 00:37:09.320] I feel like COVID and the pandemic was a time where everyone's businesses surged, right?
[00:37:09.320 --> 00:37:10.680] Like we were all at home.
[00:37:10.680 --> 00:37:15.800] So everybody had way more attention on their businesses than they've had in the past, right?
[00:37:15.800 --> 00:37:18.680] And people had more money because they weren't traveling.
[00:37:18.680 --> 00:37:21.480] Like there was just like a lot of costs were cut.
[00:37:21.480 --> 00:37:22.840] Like we couldn't go outside.
[00:37:22.840 --> 00:37:25.240] So we had a lot more money, you know?
[00:37:25.240 --> 00:37:32.520] And so that created an environment where a lot of businesses thrived during the pandemic and made a lot of money.
[00:37:32.520 --> 00:37:33.160] Oh, yeah.
[00:37:33.160 --> 00:37:34.760] And then what happened, right?
[00:37:34.760 --> 00:37:35.880] We got lazy.
[00:37:35.880 --> 00:37:40.760] We stopped doing the consistent sales and marketing that we know is the foundation for our business, right?
[00:37:40.760 --> 00:37:45.320] We thought, oh, I'm just going to put this thing out and, you know, hundreds of people are going to buy.
[00:37:45.320 --> 00:37:46.360] And they did, right?
[00:37:46.360 --> 00:37:48.040] And we're like, that's my strategy now.
[00:37:48.040 --> 00:37:49.240] That's not a strategy.
[00:37:49.240 --> 00:37:51.240] That's taking advantage of the opportunity.
[00:37:51.240 --> 00:37:51.560] Great.
[00:37:51.560 --> 00:37:52.440] I'm glad you did that.
[00:37:52.440 --> 00:37:55.080] But you also have to know it don't work like that forever.
[00:37:55.080 --> 00:37:55.400] Right.
[00:37:55.400 --> 00:37:59.800] And so what happened is people had this surge in business for a period of time.
[00:37:59.800 --> 00:38:04.760] And then after that, right, we have the aftermath where the market is correcting itself.
[00:38:04.760 --> 00:38:06.680] We can't all stay on 10 forever.
[00:38:06.920 --> 00:38:07.640] You know what I mean?
[00:38:07.640 --> 00:38:11.320] At some point, we got to come back down to like a baseline.
[00:38:11.320 --> 00:38:12.840] And so now that's what's happened.
[00:38:12.840 --> 00:38:15.160] And so people are like, business is so hard.
[00:38:15.160 --> 00:38:16.280] Business doesn't work.
[00:38:16.280 --> 00:38:17.960] You know, and I'm like, no, no, no, no, no.
[00:38:18.120 --> 00:38:22.680] You got spoiled during the pandemic is the actual real story, right?
[00:38:23.000 --> 00:38:27.000] And, you know, we had this opportunity, and I'm glad a lot of people took advantage of it.
[00:38:27.000 --> 00:38:32.440] And that we don't have to have perfect economic times to have successful businesses.
[00:38:32.440 --> 00:38:38.680] And in fact, this is when the real entrepreneurs are being made, when you learn how to run a business, even if there's an economic downturn.
[00:38:38.680 --> 00:38:46.480] And you know, because really, here's the difference between running a business during a recession versus running a business when the economy is booming.
[00:38:46.480 --> 00:38:48.720] The difference is more touch points.
[00:38:48.720 --> 00:38:50.560] That's literally it, right?
[00:38:50.560 --> 00:38:52.080] That is the only thing you have to change.
[00:38:52.080 --> 00:38:55.280] If you can send one email and have all the sales of the world, right?
[00:38:55.280 --> 00:38:59.760] When the economy is great, when the economy is not great, you got to send more emails, right?
[00:38:59.760 --> 00:39:01.680] Like you have to have more touch points, right?
[00:39:01.680 --> 00:39:03.600] People are taking longer to making buying decisions.
[00:39:03.600 --> 00:39:04.880] They're still buying things.
[00:39:04.880 --> 00:39:06.320] They're just taking a little longer.
[00:39:06.320 --> 00:39:09.440] They're being more thoughtful with their money because they don't have as much of it.
[00:39:09.440 --> 00:39:11.760] So they want to make sure they're buying the right things.
[00:39:11.760 --> 00:39:16.160] And so we have to stop being bratty entrepreneurs and being like, it's not looking so easy.
[00:39:16.160 --> 00:39:18.640] You know, it's like, girl, it never worked that way.
[00:39:18.640 --> 00:39:20.160] That was a hot moment.
[00:39:20.160 --> 00:39:21.920] I'm glad you think that that's how it works.
[00:39:23.920 --> 00:39:25.360] Moment in time.
[00:39:25.680 --> 00:39:26.640] Correct.
[00:39:26.640 --> 00:39:27.360] Yes.
[00:39:28.160 --> 00:39:28.880] Gonna last.
[00:39:28.880 --> 00:39:29.200] Yep.
[00:39:29.200 --> 00:39:29.760] Yep, yep.
[00:39:29.920 --> 00:39:30.560] Exactly.
[00:39:30.560 --> 00:39:35.520] So get back to that foundational sales and marketing and myself included, right?
[00:39:35.520 --> 00:39:36.720] Like I do a challenge.
[00:39:36.720 --> 00:39:38.640] It's called the Make Money Moves Challenge.
[00:39:38.640 --> 00:39:41.520] And I was, I've been doing it since 2022, right?
[00:39:41.840 --> 00:39:44.240] But I've never, I've never done it like all the time.
[00:39:44.240 --> 00:39:48.480] Like I was doing it like once every couple months, you know, kind of thing.
[00:39:48.480 --> 00:39:55.760] And every time I do it, generates tons of sales people, even just the people who are in the challenge, even if they don't upgrade to anything else.
[00:39:55.760 --> 00:39:58.240] I mean, life-changing stories come out of that challenge.
[00:39:58.240 --> 00:40:01.200] And it's so, it's such a joy for me, for my team, right?
[00:40:01.520 --> 00:40:04.800] And so we stopped doing it because we got lazy, you know?
[00:40:05.120 --> 00:40:11.680] And that was our main source of generating sales, or at least it was a possibility to be, but we stopped doing it.
[00:40:11.680 --> 00:40:13.920] And so this year, we're just getting back to the basics.
[00:40:13.920 --> 00:40:19.600] So it's like I'm going through the same journey and reminding myself, like, oh, you got it, you got lazy girl.
[00:40:19.600 --> 00:40:21.600] You gotta get back to the basics.
[00:40:21.600 --> 00:40:22.480] And that's what works.
[00:40:22.480 --> 00:40:27.040] And so, business is great right now because we're now we're doing the challenge every single month.
[00:40:27.040 --> 00:40:30.440] So, remember when I said earlier, you find something that works, work it.
[00:40:30.440 --> 00:40:31.400] That's what we're doing.
[00:40:29.840 --> 00:40:34.360] So, I do the challenge, the Make Money Moves challenge once a month.
[00:40:34.760 --> 00:40:38.600] I have some travel and stuff coming up, so I won't be able to do it once a month for the whole year.
[00:40:38.600 --> 00:40:40.680] But right now, I'm doing it once a month.
[00:40:40.680 --> 00:40:42.360] And every month, we just do it.
[00:40:42.360 --> 00:40:44.440] It's a week long, and we have a great experience.
[00:40:44.440 --> 00:40:45.400] We have so much fun.
[00:40:45.400 --> 00:40:50.360] And then a segment of the audience joins our program, and it just works.
[00:40:50.360 --> 00:40:52.520] It's simple, it's easy, it's plug-and-play.
[00:40:52.600 --> 00:40:55.880] We have a playbook to run it, we run it the same time, you know what I'm saying?
[00:40:55.880 --> 00:40:58.200] Like, it's just live for it still each day.
[00:40:58.280 --> 00:41:00.440] I show up live, yeah, yeah.
[00:41:00.760 --> 00:41:02.760] And so, it's like that's the work, right?
[00:41:02.760 --> 00:41:05.560] And we can't be afraid to confront the work, right?
[00:41:05.640 --> 00:41:08.200] And I also have a great time when I do it, so it's fun.
[00:41:08.200 --> 00:41:11.480] We meet new people, we connect with new people, we help more people, you know?
[00:41:11.480 --> 00:41:16.040] Yeah, I think it was 2022 when I did it, and yeah, it was a good time.
[00:41:16.040 --> 00:41:20.840] It was like you did it, yeah, these conversations I'm having with Rachel.
[00:41:20.840 --> 00:41:36.040] Like, we were doing this live each day, and you know, of course, there's tiers, like you have to pay if you want to answer questions, get some live coaching, but you can also just be a viewer and very, very insightful things and were a lot.
[00:41:36.040 --> 00:41:37.720] So, I love that you do that.
[00:41:37.720 --> 00:41:42.200] I've tested out a few of my own challenges and still ironing that out.
[00:41:42.200 --> 00:41:43.720] And then, what's your fuller program?
[00:41:43.720 --> 00:41:46.600] So, talk to us about like your business model these days.
[00:41:46.600 --> 00:41:47.320] Yes.
[00:41:47.320 --> 00:41:50.520] So, my main offer is a mastermind.
[00:41:50.520 --> 00:41:52.840] And what it used to be is the club, right?
[00:41:52.840 --> 00:41:57.080] That was our main offer during the pandemic because so many people wanted to help.
[00:41:57.080 --> 00:41:59.720] And so, we were just creating a container where we could serve more people.
[00:41:59.720 --> 00:42:01.800] So, we had thousands of people in that program.
[00:42:01.800 --> 00:42:04.920] And we still have lots of people in the club today.
[00:42:04.880 --> 00:42:09.240] Um, but our main offer now, our flagship now is our mastermind program.
[00:42:09.240 --> 00:42:10.600] And it is specifically for people.
[00:42:10.600 --> 00:42:12.360] Like, so it's very customized.
[00:42:12.360 --> 00:42:18.400] It's, you know, if you're an H1, which is zero to $25,000 in annual revenue, that program is specific.
[00:42:14.920 --> 00:42:20.320] You have a specific program to follow.
[00:42:20.640 --> 00:42:25.600] You have a specific squad that you're in in a small group, and then you still have access to the greater group.
[00:42:25.920 --> 00:42:31.520] Um, and then, like, if you're at H4, for example, so that would be like 250,000 to 500,000.
[00:42:31.520 --> 00:42:38.240] If that, if you're in that place, then you have a different program because what you need to do is different than what the H1 needs to do, right?
[00:42:38.240 --> 00:42:38.640] Right.
[00:42:38.640 --> 00:42:40.720] Um, and then H7 is seven figures, right?
[00:42:40.720 --> 00:42:44.640] So, if you're already at seven figures and trying to go to eight, you have a different program, right?
[00:42:44.640 --> 00:42:47.120] And you have a different squad of your peers that you hang out with.
[00:42:47.120 --> 00:42:56.480] So, we want, I wanted to create a mastermind that was just like step-by-step, very customized, so that whatever level you're at, you're getting the learning that you need for your specific level.
[00:42:56.480 --> 00:42:59.120] So, you're taking the right actions at the right time.
[00:42:59.120 --> 00:43:01.920] And then you graduate from that level, you move on to the next step, right?
[00:43:01.920 --> 00:43:04.000] And you join the next squad up, right?
[00:43:04.000 --> 00:43:09.280] As your revenue grows, and then you do that set of action steps with that squad, you know?
[00:43:09.280 --> 00:43:12.080] So, that's the structure of our mastermind.
[00:43:12.080 --> 00:43:13.360] And it's, it's been great.
[00:43:13.360 --> 00:43:14.720] Like, we're loving it.
[00:43:14.720 --> 00:43:16.880] And I just, I love coaching.
[00:43:16.880 --> 00:43:17.520] I love coaching.
[00:43:17.520 --> 00:43:18.800] I love helping people.
[00:43:18.800 --> 00:43:23.440] I like having community where we're all tearing each other on and people feel supported.
[00:43:23.440 --> 00:43:30.000] I think that's a very important part of entrepreneurship: being in an echo chamber of people who are like, Yes, you can do it.
[00:43:30.000 --> 00:43:32.880] Because I think a lot of us have people in our lives telling us, No, you can't.
[00:43:32.880 --> 00:43:35.120] And society is telling us, No, you can't.
[00:43:35.120 --> 00:43:38.800] So, being in a community of people, you can't, but that's not possible, right?
[00:43:38.800 --> 00:43:43.680] Yeah, like not even just you can't, but like, wait, that's that's not possible.
[00:43:44.000 --> 00:43:45.200] That's not a thing, right?
[00:43:45.520 --> 00:43:46.480] That's not a thing.
[00:43:46.480 --> 00:43:50.400] And is your mastermind for service-based business owners?
[00:43:50.400 --> 00:43:51.920] Is it also product-based?
[00:43:51.920 --> 00:43:54.240] Is it also done-for-you business owners?
[00:43:54.240 --> 00:43:57.920] Like, what kind of businesses do you think really thrive in there?
[00:43:57.920 --> 00:43:59.440] Yeah, we have all.
[00:43:59.440 --> 00:44:12.680] So we have product-based businesses, we have software companies, we have consultants, coaching programs, people who sell to corporations, agencies, done-for-you agencies, professional services agencies.
[00:44:12.680 --> 00:44:16.360] So we really serve it all and we teach them all the parts of the business.
[00:44:16.360 --> 00:44:21.880] So marketing and selling, hiring, operations, systems, finance, right?
[00:44:21.880 --> 00:44:27.000] Like, because I feel like people think business is marketing and selling, and then the rest they forget about.
[00:44:27.320 --> 00:44:28.760] Like, what about the rest of it?
[00:44:29.640 --> 00:44:32.920] That in the culture, marketing, marketing, selling, selling.
[00:44:32.920 --> 00:44:34.200] Like, let's say, all right, I'm master.
[00:44:34.200 --> 00:44:34.920] I know I got to sell.
[00:44:34.920 --> 00:44:36.600] I'm only focused on selling weight.
[00:44:36.600 --> 00:44:38.360] Well, tax time is coming around.
[00:44:38.360 --> 00:44:39.880] Wait, are you doing it all yourself?
[00:44:39.880 --> 00:44:40.920] What if you get sick?
[00:44:40.920 --> 00:44:42.040] You know, all these other things.
[00:44:42.680 --> 00:44:43.240] Correct.
[00:44:43.240 --> 00:44:45.720] Because when you solve one problem, you create another, right?
[00:44:45.720 --> 00:44:49.640] So if you, if you sell well and you have a lot of new customers, great.
[00:44:49.640 --> 00:44:54.280] How do you maintain quality control as you scale the program or whatever the offer is?
[00:44:54.760 --> 00:44:56.360] That's an operations problem, right?
[00:44:56.360 --> 00:44:58.760] So we need to be able to solve those problems too.
[00:44:58.760 --> 00:45:03.080] And also making sure we're protecting our intellectual property, capitalizing on our intellectual property.
[00:45:03.080 --> 00:45:06.520] So I teach real business, not just sales and marketing.
[00:45:07.000 --> 00:45:08.040] And that's very important.
[00:45:08.040 --> 00:45:11.480] We teach that too, but we also teach you because here's what I want for us.
[00:45:11.480 --> 00:45:20.360] Here's what my actual end goal is: is that we have businesses that are assets, that we can sell them, that we could draw money from them, right?
[00:45:20.360 --> 00:45:24.760] That we could leave them as an inheritance in our families if we want to.
[00:45:24.760 --> 00:45:35.000] And in order to build a real business that's sustainable, that can exist without you, because I go away for six weeks every summer, and my business is still standing and very successful, right?
[00:45:35.560 --> 00:45:41.400] Even honestly, on a week-to-week basis, I don't need to work full-time and I pretty much don't at this point, right?
[00:45:41.400 --> 00:45:44.440] So, people think the more, the bigger your business gets, the more you're going to work.
[00:45:44.600 --> 00:45:45.360] No, no, no.
[00:45:45.360 --> 00:45:47.840] If you're doing it right, you should be working less, right?
[00:45:44.920 --> 00:45:50.880] Because you're hiring team members that are taking on different aspects of your job.
[00:45:51.040 --> 00:45:56.000] In the beginning, you do everything, then eventually you keep outsourcing different pieces to different team members.
[00:45:56.000 --> 00:46:00.960] And before you know it, you got nothing to do, which is the goal.
[00:46:00.960 --> 00:46:03.680] So, now you have an assets us producing income.
[00:46:05.360 --> 00:46:09.760] Yes, you have an assets us producing income, and then you get to enjoy that.
[00:46:09.760 --> 00:46:14.400] You get to reward your team, and then you know, you show up when they need you, right?
[00:46:14.400 --> 00:46:19.360] So, like, I do coaching calls, I do our challenge every month, I record our podcast.
[00:46:19.760 --> 00:46:20.960] That's it, you know.
[00:46:20.960 --> 00:46:23.440] And then, besides, that's why I write books because I got taught.
[00:46:25.520 --> 00:46:27.360] I love it, I love it, I love it.
[00:46:27.600 --> 00:46:52.720] You know, as someone who is in these trenches still, I would say that I can see the value in masterminds because it's like when I was talking to my friend yesterday, she was just like, you know, one part about side hustling that I'm still wrapping my mind around is when I have a problem in my day job, like I can just say, Hey, accounting, this thing is going on, handle that.
[00:46:52.720 --> 00:46:56.160] Hey, HR, this employee is doing this, handle that.
[00:46:56.160 --> 00:47:09.200] Yes, when you're an entrepreneur, in the beginning, it's you're doing everything until you learn how to hire who to hire, for to hire, or figure out when it's time to place that bet so you can bring in more money to cover it and all this other stuff.
[00:47:09.200 --> 00:47:12.960] It's a lot, your head feels like it's spinning a lot.
[00:47:12.960 --> 00:47:17.520] So, you do need some kind of coaching, however, you find it.
[00:47:17.520 --> 00:47:22.320] You do need some kind of community to help you navigate this world.
[00:47:22.320 --> 00:47:26.480] Exactly, especially because you're going to face problems for the first time.
[00:47:26.480 --> 00:47:36.360] And if you have access to a community of people and a mentor who have solved that problem a hundred times and it's easy for them, that's the cheat code, right?
[00:47:36.360 --> 00:47:37.720] That's how you make it faster.
[00:47:37.720 --> 00:47:39.560] Like, you don't want to figure it out for yourself.
[00:47:39.560 --> 00:47:42.280] Let somebody, somebody else has already figured that out, right?
[00:47:42.280 --> 00:47:47.000] Like, they know, read their book, join the podcast, right?
[00:47:47.000 --> 00:47:51.080] Like, listen to the podcast, join the mastermind, whatever it is, but like, get that knowledge.
[00:47:51.080 --> 00:48:04.920] And if you can, like, you get it for free at first, but if you can pay for the access, you get faster, quicker, you know, solutions to solve your problems so that you can make money faster, you know, and build a more successful business sustainably faster.
[00:48:04.920 --> 00:48:06.520] Yeah, or just ask the questions.
[00:48:06.520 --> 00:48:15.960] I'm always like, and that's why I started coaching too, because it's just like, I realize there's just so much power in just being able to ask the question and get the answer immediately, right away, customize.
[00:48:17.400 --> 00:48:18.440] Tell me right now.
[00:48:18.920 --> 00:48:19.960] Yeah, tell me right now.
[00:48:19.960 --> 00:48:20.600] Here's what I'm doing.
[00:48:21.240 --> 00:48:22.200] What did I do?
[00:48:22.200 --> 00:48:28.760] But as someone who's not yet in a mastermind, I will say that there are, there's so much you can do before that.
[00:48:28.760 --> 00:48:30.840] Like when people are like, oh, I don't know what to do.
[00:48:30.840 --> 00:48:31.160] All right.
[00:48:31.160 --> 00:48:32.440] Well, have you listened to?
[00:48:32.440 --> 00:48:36.440] Like I said, I was rereading chapters of Rachel's book 

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Prompt 5: Context Setup

You are an expert data extractor tasked with analyzing a podcast transcript. 
I will provide you with part 2 of 2 from a podcast transcript. 
I will then ask you to extract different types of information from this content in subsequent messages. Please confirm you have received and understood the transcript content.

Transcript section:
rld.
[00:47:22.320 --> 00:47:26.480] Exactly, especially because you're going to face problems for the first time.
[00:47:26.480 --> 00:47:36.360] And if you have access to a community of people and a mentor who have solved that problem a hundred times and it's easy for them, that's the cheat code, right?
[00:47:36.360 --> 00:47:37.720] That's how you make it faster.
[00:47:37.720 --> 00:47:39.560] Like, you don't want to figure it out for yourself.
[00:47:39.560 --> 00:47:42.280] Let somebody, somebody else has already figured that out, right?
[00:47:42.280 --> 00:47:47.000] Like, they know, read their book, join the podcast, right?
[00:47:47.000 --> 00:47:51.080] Like, listen to the podcast, join the mastermind, whatever it is, but like, get that knowledge.
[00:47:51.080 --> 00:48:04.920] And if you can, like, you get it for free at first, but if you can pay for the access, you get faster, quicker, you know, solutions to solve your problems so that you can make money faster, you know, and build a more successful business sustainably faster.
[00:48:04.920 --> 00:48:06.520] Yeah, or just ask the questions.
[00:48:06.520 --> 00:48:15.960] I'm always like, and that's why I started coaching too, because it's just like, I realize there's just so much power in just being able to ask the question and get the answer immediately, right away, customize.
[00:48:17.400 --> 00:48:18.440] Tell me right now.
[00:48:18.920 --> 00:48:19.960] Yeah, tell me right now.
[00:48:19.960 --> 00:48:20.600] Here's what I'm doing.
[00:48:21.240 --> 00:48:22.200] What did I do?
[00:48:22.200 --> 00:48:28.760] But as someone who's not yet in a mastermind, I will say that there are, there's so much you can do before that.
[00:48:28.760 --> 00:48:30.840] Like when people are like, oh, I don't know what to do.
[00:48:30.840 --> 00:48:31.160] All right.
[00:48:31.160 --> 00:48:32.440] Well, have you listened to?
[00:48:32.440 --> 00:48:36.440] Like I said, I was rereading chapters of Rachel's book this year.
[00:48:36.600 --> 00:48:38.520] I'm just like, I'm just going to go back to that chapter.
[00:48:38.520 --> 00:48:39.320] What did she say?
[00:48:39.800 --> 00:48:42.120] Have you listened to every podcast episode?
[00:48:42.760 --> 00:48:43.000] Yes.
[00:48:43.160 --> 00:48:44.680] That's my business podcast, right?
[00:48:44.680 --> 00:48:53.240] Like, what can you do to literally stalk and squeeze as much information as you can until you're ready for a big investment?
[00:48:53.240 --> 00:48:54.760] Yes, exactly right.
[00:48:54.760 --> 00:48:55.880] Exactly right.
[00:48:55.880 --> 00:49:02.280] But, you know, I think, especially women of color, we have so much fear about investing in ourselves.
[00:49:02.280 --> 00:49:05.800] And we can come up with all the reasons under the sun not to.
[00:49:06.120 --> 00:49:09.720] And I have to tell you, like, wealth comes from risk, right?
[00:49:09.720 --> 00:49:13.000] Wealth comes from placing a bet one way or another, right?
[00:49:14.880 --> 00:49:17.840] Yes, right, smart calculated risk, correct?
[00:49:17.840 --> 00:49:19.680] Like, you don't want to jump off a cliff for no reason.
[00:49:14.920 --> 00:49:20.960] That's stupid, you know.
[00:49:21.280 --> 00:49:23.440] You want to have a plan, you know.
[00:49:23.440 --> 00:49:25.840] But, like, that is what I have found, right?
[00:49:25.840 --> 00:49:29.680] I take risks, and those risks have developed into wealth, right?
[00:49:29.680 --> 00:49:30.560] It's not hard work.
[00:49:30.560 --> 00:49:33.120] People think, oh, I'm just going to work hard and that's going to create wealth.
[00:49:33.120 --> 00:49:37.040] There are plenty of hardworking people on this planet who do not have wealth.
[00:49:37.040 --> 00:49:37.360] Okay.
[00:49:37.360 --> 00:49:38.880] So it is not that.
[00:49:39.440 --> 00:49:45.440] Hard work might be one of the ingredients, but if you have hard work with no risk, you are not going to see wealth.
[00:49:45.440 --> 00:49:54.400] So risking your ego, risking being seen, risking being rejected, risking some of your time, risking your energy, risking some of your capital, right?
[00:49:54.400 --> 00:49:57.840] So like making those investments is part of the formula.
[00:49:57.840 --> 00:50:01.120] And that's how you're going to get success a whole lot faster.
[00:50:01.120 --> 00:50:04.000] You know, like there are investments that I've made over the years.
[00:50:04.000 --> 00:50:07.760] I started joining things within six months of becoming an entrepreneur.
[00:50:07.760 --> 00:50:10.240] And the first thing I joined, it was like $2,500.
[00:50:10.240 --> 00:50:15.920] My business grew to $300,000 just from that one investment of $2,500.
[00:50:15.920 --> 00:50:17.600] I will take that bet all day.
[00:50:17.600 --> 00:50:18.720] You know what I mean?
[00:50:18.720 --> 00:50:22.480] And then I joined other programs over the years and every single time.
[00:50:22.480 --> 00:50:23.920] Because here's the question to ask.
[00:50:23.920 --> 00:50:25.840] If you're like, should I join a mastermind or not?
[00:50:25.840 --> 00:50:27.360] Here's the question I would ask you.
[00:50:27.360 --> 00:50:28.880] Can you count on you?
[00:50:28.880 --> 00:50:30.400] That's the real question.
[00:50:30.400 --> 00:50:39.040] If you have a good program, so if you found a good program, you see good reviews, you see testimonials, and like people have had success with it, right?
[00:50:39.040 --> 00:50:40.400] Then like you check that box.
[00:50:40.400 --> 00:50:42.240] Obviously, do some basic research.
[00:50:42.480 --> 00:50:43.920] So you've check that box.
[00:50:43.920 --> 00:50:46.160] You can see that this program works for people.
[00:50:46.160 --> 00:50:50.720] You have to ask the next question to ask yourself is, Am I going to show up and do the work?
[00:50:50.720 --> 00:50:53.200] That's that's what I mean by can you count on me?
[00:50:53.680 --> 00:50:54.080] Right.
[00:50:54.080 --> 00:50:54.800] Yes.
[00:50:54.800 --> 00:50:59.200] So, if you know you will show up and do the work, then there's no reason why you shouldn't make that investment.
[00:50:59.200 --> 00:51:04.440] If you know you're not going to show up and do the work, then you got to keep your money in your pocket, do something else, you know what I mean?
[00:51:06.440 --> 00:51:16.040] I will add because I do have to be careful because of the fact that I don't want to look like I'm telling you how to spend your money as an entrepreneur, right?
[00:51:16.040 --> 00:51:21.480] I want you to make the best decision for your business, your pockets, and all of these things.
[00:51:21.480 --> 00:51:26.040] So, I think those questions are absolutely important as well.
[00:51:26.040 --> 00:51:28.920] But contextually, you also have to look at your life.
[00:51:28.920 --> 00:51:35.000] Like, I don't want you to invest your kids' daycare.
[00:51:35.000 --> 00:51:37.000] Yes, that goes without saying, right?
[00:51:37.000 --> 00:51:39.080] So, I just want to be very, very clear here.
[00:51:39.480 --> 00:51:45.880] I don't want no one out here, but Nikayla, you and Rachel said, like you have to actually have the money to invest.
[00:51:46.200 --> 00:51:48.440] There are some crazy times out here, okay?
[00:51:48.440 --> 00:51:51.000] But absolutely, absolutely.
[00:51:51.000 --> 00:52:00.600] If you have big goals, a part of your plan has to be investing in yourself at some level at some point throughout the journey at different stages.
[00:52:00.600 --> 00:52:02.680] You can even set milestones for yourself, right?
[00:52:02.680 --> 00:52:05.240] So, I'm big on have a plan and work the plan.
[00:52:05.240 --> 00:52:08.120] So, if there's something you see, research, what does it cost?
[00:52:08.120 --> 00:52:09.640] All right, what's going to be my plan?
[00:52:09.640 --> 00:52:11.480] Like, Rachel, you talk about your plan, right?
[00:52:11.480 --> 00:52:13.880] To pay for this thing, what's going to be my plan?
[00:52:13.880 --> 00:52:16.680] Because I really want to do this thing and I think it's worthwhile.
[00:52:16.680 --> 00:52:17.880] Yes, yes.
[00:52:17.880 --> 00:52:27.320] And I honestly, I've worked with women of color for 10 years, you know, 15 years, really.
[00:52:27.320 --> 00:52:32.120] And what I find most of all, yes, some people can't afford it and they absolutely should not do it.
[00:52:32.120 --> 00:52:34.360] Usually, they can afford it and they're afraid.
[00:52:34.360 --> 00:52:36.280] They're afraid to make an investment in themselves.
[00:52:36.280 --> 00:52:39.560] They're afraid to bet on themselves and their dream and their idea.
[00:52:39.560 --> 00:52:42.200] That's really usually the bigger issue.
[00:52:42.200 --> 00:52:44.400] So that's the thing to address, you know.
[00:52:44.400 --> 00:52:45.840] And you could also take baby steps.
[00:52:45.840 --> 00:52:52.960] Like, I coached a client last month on the challenge who was afraid to invest in a podcast mic.
[00:52:52.960 --> 00:52:56.720] The podcast mic was like $100.
[00:52:56.720 --> 00:52:57.200] Yeah.
[00:52:57.200 --> 00:52:58.880] And like she had real fear.
[00:52:58.880 --> 00:53:03.280] Like it was very real for her making that investment, $100 in a mic.
[00:53:03.280 --> 00:53:04.960] Now she's making six figures.
[00:53:04.960 --> 00:53:05.440] Yeah.
[00:53:05.440 --> 00:53:10.800] So she can definitely afford the microphone, but in her mind, she can't.
[00:53:10.800 --> 00:53:11.120] Right.
[00:53:11.120 --> 00:53:23.120] And so like, this is how much like we have been brainwashed into thinking that like our ideas are not valuable, our dreams are not valuable, that it's not possible for us.
[00:53:23.120 --> 00:53:26.560] And so she's like, no, $100 on a mic is a waste of money.
[00:53:26.560 --> 00:53:27.520] Girl, right?
[00:53:27.520 --> 00:53:29.600] Like, how much have you made with your microphone?
[00:53:33.120 --> 00:53:33.520] Yeah.
[00:53:37.440 --> 00:53:38.640] Exactly.
[00:53:38.640 --> 00:53:40.080] And so this is what I'm saying.
[00:53:40.080 --> 00:53:50.640] Like, we have to decondition ourselves from like stop believing that your ideas aren't good enough, that the business that you want to create isn't good enough, that betting on yourself isn't worth it.
[00:53:50.640 --> 00:53:53.840] It's, it's, it's this like imposter syndrome, truly.
[00:53:53.840 --> 00:54:04.080] And in the age that we're living in, with the administration that we are living under right now, I'm going to need us all to let go of imposter syndrome completely because straight up fruitionists.
[00:54:04.240 --> 00:54:04.640] Yeah.
[00:54:04.720 --> 00:54:06.000] Straight up fruitionists.
[00:54:06.960 --> 00:54:10.800] Necessity and it is no longer optional.
[00:54:10.800 --> 00:54:13.040] It's no longer like you need a side hustle.
[00:54:13.040 --> 00:54:14.960] You need to figure out what you can do.
[00:54:14.960 --> 00:54:15.520] Yes.
[00:54:15.520 --> 00:54:17.520] If all else fails, right?
[00:54:17.520 --> 00:54:18.160] Correct.
[00:54:18.160 --> 00:54:26.240] So before we go into the lightning round, speaking of deprogramming, you have this new book coming out called Future Millionaire.
[00:54:26.240 --> 00:54:30.000] Tell us more about the book, why you decided to write it, and what's it about?
[00:54:30.360 --> 00:54:31.080] Yes.
[00:54:31.080 --> 00:54:35.480] Future Millionaire is a book for teens and young adults.
[00:54:35.480 --> 00:54:43.240] And the problem is that Gen Z is a generation that is struggling far more than their parents did, which is not usually the case.
[00:54:43.240 --> 00:54:45.480] Usually we get better with every generation, right?
[00:54:45.480 --> 00:54:52.840] So Gen Z is struggling because inflation, the increased cost of housing, and student loans.
[00:54:52.840 --> 00:54:56.440] So this combination of things has made them like not have any buying power.
[00:54:56.440 --> 00:54:59.320] And what that means is they're sleeping on their parents' couches.
[00:54:59.320 --> 00:55:02.920] They're living with their parents literally into their 40s.
[00:55:02.920 --> 00:55:03.560] Okay.
[00:55:03.560 --> 00:55:05.560] The stats show that 50% of U.S.
[00:55:05.560 --> 00:55:09.480] parents are still supporting their adult children up to the age of 43.
[00:55:09.480 --> 00:55:10.840] I'm 43.
[00:55:10.840 --> 00:55:12.120] It's wild, right?
[00:55:12.120 --> 00:55:14.120] So this is a problem we need to solve.
[00:55:14.120 --> 00:55:16.520] It is like an economic crisis.
[00:55:16.520 --> 00:55:23.720] And so Gen Z needs a new financial plan, a plan that will actually work in this economy, in the world we're living in today.
[00:55:23.720 --> 00:55:25.720] And so that's what this book is.
[00:55:26.200 --> 00:55:27.240] This is it.
[00:55:27.240 --> 00:55:28.520] Future Millionaire.
[00:55:28.920 --> 00:55:29.480] Nice.
[00:55:29.480 --> 00:55:33.320] And it's a young person's step-by-step guide to making wealth inevitable.
[00:55:33.320 --> 00:55:43.400] So in there, they're learning how to build their career, how to create a side hustle, how to become an investor, how to budget, manage money, and how to think, right?
[00:55:43.400 --> 00:55:45.720] Like the deprogramming of the mindset.
[00:55:45.720 --> 00:55:47.400] So that's why this book is needed.
[00:55:47.400 --> 00:55:53.480] So if you are listening and you're a mom or an auntie, because aunties ain't safe neither, they will be on your couch.
[00:55:53.800 --> 00:55:55.400] Aunties are not safe.
[00:55:55.400 --> 00:55:57.880] Uncles, they coming for you, okay?
[00:55:57.880 --> 00:56:00.600] When they wear out their mama's couch, they're going to be right on yours.
[00:56:00.600 --> 00:56:01.000] Okay.
[00:56:01.960 --> 00:56:04.520] Listen, buy this book for the young people.
[00:56:04.520 --> 00:56:05.640] Yes, exactly.
[00:56:05.640 --> 00:56:09.880] Buy this book for the young people in your life because there's some hopelessness there, right?
[00:56:09.880 --> 00:56:11.880] And they need to know they can still win.
[00:56:11.880 --> 00:56:13.960] And we need to show them how they can still win.
[00:56:13.960 --> 00:56:15.440] And this book does that.
[00:56:14.600 --> 00:56:16.640] I love that.
[00:56:14.760 --> 00:56:17.040] I love it.
[00:56:17.120 --> 00:56:22.240] And they also say that, you know, generational wealth is an interesting term, right?
[00:56:22.240 --> 00:56:33.040] Because when you reach a certain level and then your kids benefit from that level, there's this cyclical thing that happens where since they didn't have to build it, they don't respect it as much.
[00:56:33.040 --> 00:56:36.880] And then there's a lot more wasting of the wealth that is a threat, right?
[00:56:36.880 --> 00:56:44.080] So making just making sure everyone understands and values and has these practices and principles embedded in them is so important.
[00:56:44.080 --> 00:56:52.000] Like even if you get rich, your kids might not hold on to that unless they learn exactly having that financial foundation I think is critical.
[00:56:52.000 --> 00:56:54.160] And the reality is for some folks, right?
[00:56:54.160 --> 00:57:03.120] Like if you have a teen or you know, a college student right now, like, you know, if they don't ever leave your house, like what does your retirement look like?
[00:57:03.120 --> 00:57:03.840] You know what I mean?
[00:57:03.840 --> 00:57:06.960] Like, like our money is not endless.
[00:57:08.240 --> 00:57:13.840] So, and also, too, like, you, I don't know about you, but I'm supporting my mother and my mother-in-law.
[00:57:13.840 --> 00:57:20.160] So, if I'm supporting them, then I also got to support, you know, my children and then their families, right?
[00:57:20.160 --> 00:57:25.360] Like, long term, that's a lot of pressure and that's a lot of money not left for the future generations as well.
[00:57:25.360 --> 00:57:32.480] So, passing down, like to your point, the financial education as well as the wealth is critical.
[00:57:32.480 --> 00:57:34.400] And that's what this book does.
[00:57:34.400 --> 00:57:36.320] So, I encourage everybody to get it.
[00:57:36.320 --> 00:57:38.640] Buy a copy for your graduates coming up.
[00:57:38.880 --> 00:57:40.240] I am buying a copy.
[00:57:40.240 --> 00:57:43.600] That's adding it to my Rachel Rogers book collection.
[00:57:43.840 --> 00:57:45.440] Thank you very much.
[00:57:47.360 --> 00:57:51.120] Thank you for sharing your wisdom and your knowledge.
[00:57:52.400 --> 00:57:54.480] And we're about to jump into the lightning round.
[00:57:54.480 --> 00:57:55.360] You already know the deal.
[00:57:55.360 --> 00:57:57.680] You just answer the first thing that comes to mind.
[00:57:57.760 --> 00:57:58.640] You ready?
[00:57:58.640 --> 00:57:59.280] I'm ready.
[00:57:59.280 --> 00:58:00.000] Let's do it.
[00:58:00.120 --> 00:58:01.240] All right, let's do it.
[00:58:01.240 --> 00:58:10.040] Number one: what is a resource, not Google, that you are loving these days that you can share with the side hustle pro audience?
[00:58:11.000 --> 00:58:12.120] My Amex?
[00:58:16.760 --> 00:58:17.800] Literally.
[00:58:17.800 --> 00:58:19.880] And I'm gonna tell y'all why specifically.
[00:58:20.200 --> 00:58:23.000] The platinum Amex will change your life, okay?
[00:58:23.000 --> 00:58:24.680] And you have to use it responsibly.
[00:58:24.680 --> 00:58:29.320] But the reason I put all of my expenses, so I have one for business and one personal.
[00:58:29.320 --> 00:58:32.040] I put every expense possible on the card every month.
[00:58:32.040 --> 00:58:33.800] Then I pay it off at the end of the month.
[00:58:33.800 --> 00:58:36.360] So the money sit in my checking account, I use it to pay it off.
[00:58:36.360 --> 00:58:42.200] Now I get a ton of miles from it and I use those miles to fly first class everywhere I go to book five-star hotels.
[00:58:42.200 --> 00:58:43.320] So I never pay for travel.
[00:58:43.320 --> 00:58:47.240] So that's that's probably my favorite tool, honestly.
[00:58:47.240 --> 00:58:47.960] Yes, yes.
[00:58:47.960 --> 00:58:49.400] That's the whole thing, right?
[00:58:49.400 --> 00:58:56.120] Business owners, we have to get really smart about these credit cards because those points add up to things.
[00:58:56.120 --> 00:58:56.760] All right.
[00:58:56.760 --> 00:58:58.120] I'm telling you.
[00:58:59.160 --> 00:59:03.880] Number three, what is a non-negotiable part of your day these days?
[00:59:04.440 --> 00:59:06.680] Lunch with my husband every single day.
[00:59:06.680 --> 00:59:08.360] Oh, I love that.
[00:59:08.360 --> 00:59:08.680] Yeah.
[00:59:09.160 --> 00:59:13.400] So right after this, you go out, you go out, or you stay at home, or no, we stay at home.
[00:59:13.400 --> 00:59:14.200] We have a chef.
[00:59:14.200 --> 00:59:18.360] And so our chef serves lunch at like around 1:30 most days.
[00:59:18.360 --> 00:59:23.400] And we'll go sit down and meet at the table and then sit and talk and connect in the middle of the day.
[00:59:23.400 --> 00:59:24.280] Yeah, every single day.
[00:59:24.440 --> 00:59:25.160] Oh, I love that.
[00:59:25.160 --> 00:59:26.040] I love that.
[00:59:26.040 --> 00:59:32.120] Number four, what is a personal habit that has helped you significantly in business?
[00:59:32.120 --> 00:59:37.560] I think honestly, my belief that anything is possible has helped me the most.
[00:59:37.560 --> 00:59:42.440] So, like, whatever problem I face, I'm always like, of course, I can do that.
[00:59:42.440 --> 00:59:43.400] I just got to figure it out.
[00:59:43.400 --> 00:59:45.600] I just got to get creative and find a solution.
[00:59:45.600 --> 00:59:47.760] And so, that has helped me so much.
[00:59:44.520 --> 00:59:51.040] And I encourage people to like, when you see a problem, you just got to be like, there is a solution.
[00:59:52.000 --> 00:59:54.720] And I just got to get creative and find it, you know?
[00:59:54.720 --> 00:59:56.000] Yes, yes.
[00:59:56.000 --> 00:59:58.960] Number four, I think I said four, but this is really four.
[00:59:58.960 --> 01:00:07.600] Who's a non-celebrity black woman entrepreneur who you admire these days would want to trade places with to get her business acumen?
[01:00:07.600 --> 01:00:09.040] Task the Brown.
[01:00:09.040 --> 01:00:11.200] Because listen, that woman stays busy.
[01:00:11.200 --> 01:00:11.520] Okay.
[01:00:11.520 --> 01:00:13.360] She stays with a new opportunity.
[01:00:13.360 --> 01:00:14.320] And I love that.
[01:00:14.320 --> 01:00:17.680] I think her positive energy just attracts so much opportunities to her.
[01:00:17.680 --> 01:00:18.400] Absolutely.
[01:00:18.400 --> 01:00:18.800] I love it.
[01:00:18.960 --> 01:00:20.480] There's something to learn there for sure.
[01:00:20.480 --> 01:00:24.880] I love seeing her flourish and the new different business ventures come about.
[01:00:24.880 --> 01:00:25.600] Yes.
[01:00:25.600 --> 01:00:27.520] So, last, last question.
[01:00:27.520 --> 01:00:36.320] What is your parting advice this time for fellow women who want to be their own boss, but are worried about not having a steady paycheck?
[01:00:36.320 --> 01:00:37.680] Trust yourself.
[01:00:37.680 --> 01:00:39.840] Trust yourself and trust your ideas.
[01:00:39.840 --> 01:00:43.040] You don't need a council of people to co-sign.
[01:00:43.440 --> 01:00:50.320] In fact, if you have a new and innovative idea, if there's something new you want to do, they can't co-sign.
[01:00:50.320 --> 01:00:51.440] They can't see your vision.
[01:00:51.440 --> 01:00:52.240] And that's okay.
[01:00:52.240 --> 01:00:56.160] That doesn't mean that they're, you know, they're hating or whatever, but they don't see it yet.
[01:00:56.160 --> 01:00:58.080] You got to go build the thing for them to see it.
[01:00:58.080 --> 01:01:03.680] So trust your vision, trust in yourself, trust in your ideas, trust in your decisions, and then go do it.
[01:01:03.680 --> 01:01:05.600] And stop looking for somebody else to co-sign.
[01:01:05.600 --> 01:01:06.400] You don't need that.
[01:01:06.400 --> 01:01:08.000] It's slowing you down.
[01:01:08.000 --> 01:01:10.160] That is the best note to end on.
[01:01:10.160 --> 01:01:11.360] I love that.
[01:01:11.360 --> 01:01:13.200] You do not need anyone to co-sign.
[01:01:13.200 --> 01:01:17.040] And because someone else doesn't get it doesn't mean it's a bad idea.
[01:01:17.040 --> 01:01:17.760] Yes.
[01:01:17.760 --> 01:01:18.240] Yeah.
[01:01:18.560 --> 01:01:19.040] Okay.
[01:01:19.040 --> 01:01:23.680] And with that, where can people connect with you after this episode?
[01:01:23.680 --> 01:01:24.240] Yes.
[01:01:24.240 --> 01:01:28.080] So you can always find me hanging out on Instagram, Rach Rogers E-S-Q.
[01:01:28.080 --> 01:01:30.040] That's Rogers with the D.
[01:01:29.520 --> 01:01:35.320] Um, and if you want to check out the book, go to futuremillionairebook.com, and that's where you can pre-order the book.
[01:01:35.560 --> 01:01:39.480] We have some special pre-order bonuses for you, so go check that out.
[01:01:40.120 --> 01:01:42.600] All right, you guys, there you have it.
[01:01:42.600 --> 01:01:44.680] I will talk to you next week, friends.
[01:01:46.600 --> 01:01:49.640] Hey, guys, thanks for listening to Side Hustle Pro.
[01:01:49.640 --> 01:01:54.360] If you like the show, be sure to subscribe, rate, and review on Apple Podcasts.
[01:01:54.360 --> 01:01:58.120] It helps other side hustlers just like you to find the show.
[01:01:58.120 --> 01:02:02.760] And if you want to hear more from me, you can follow me on Instagram at SideHustle Pro.
[01:02:02.760 --> 01:02:09.800] Plus, sign up for my six-foot Saturday newsletter at sidehustlepro.co/slash newsletter.
[01:02:09.800 --> 01:02:17.240] When you sign up, you will receive weekly nuggets from me, including what I'm up to, personal lessons, and my business tip of the week.
[01:02:17.240 --> 01:02:21.960] Again, that's sidehustlepro.co/slash newsletter to sign up.
[01:02:21.960 --> 01:02:23.480] Talk to you soon.
[01:02:27.640 --> 01:02:32.680] Take control of the numbers and supercharge your small business with zero.
[01:02:32.680 --> 01:02:36.200] That's X-E-R-O.
[01:02:36.200 --> 01:02:45.000] With our easy-to-use accounting software with automation and reporting features, you'll spend less time on manual tasks and more time understanding how your business is doing.
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[01:02:50.280 --> 01:02:56.200] Search Zero with an X or visit zero.com/slash ACAST to start your 30-day free trial.
[01:02:56.200 --> 01:02:57.480] Conditions apply.

Prompt 6: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 7: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 8: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:01.120 --> 00:00:02.160] Race the runners!
[00:00:02.160 --> 00:00:03.040] Raise the sales!
[00:00:03.040 --> 00:00:04.160] Raise the sales!
[00:00:04.160 --> 00:00:06.320] Captain, an unidentified ship is approaching.
[00:00:06.320 --> 00:00:06.800] Over.
[00:00:06.800 --> 00:00:10.400] Roger, wait, is that an enterprise sales solution?
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[00:01:03.920 --> 00:01:06.080] Entrepreneurship is one big test.
[00:01:06.080 --> 00:01:10.640] You keep trying things, you have ideas, you test them out, and then you see what works.
[00:01:10.640 --> 00:01:15.280] And then once you figure out what works, you ride that thing all the way to the bank.
[00:01:15.600 --> 00:01:24.320] You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business.
[00:01:24.320 --> 00:01:27.200] And I'm your host, Nikayla Matthews Ocome.
[00:01:27.200 --> 00:01:29.040] So let's get started.
[00:01:30.320 --> 00:01:30.880] Hey, friends.
[00:01:30.880 --> 00:01:31.360] Hey, welcome.
[00:01:31.360 --> 00:01:32.480] Welcome back to the show.
[00:01:32.480 --> 00:01:37.520] Today, I am honored to have Rachel Rogers back in the guest chair, back in the hot seat.
[00:01:37.520 --> 00:01:51.040] Rachel is one of my favorite people to talk business, coaching, and all things, knocking yourself out of analysis paralysis, and getting out there and stepping into your power and just doing the damn thing.
[00:01:51.040 --> 00:02:04.600] Like Rachel is really my favorite person to get that kind of advice from, but also just life advice on how to tackle this thing called entrepreneurship as a solopreneur who you're starting out on your own, figuring it out.
[00:01:59.920 --> 00:02:07.240] And so that's what the focus of today's convo is.
[00:02:07.560 --> 00:02:14.040] If you haven't heard our first conversation, go on back to episode 322 and let me remind you who Rachel is.
[00:02:14.040 --> 00:02:22.120] Rachel is the CEO and founder of Hello 7 and the Wall Street Journal best-selling author of We Should All Be Millionaires.
[00:02:22.120 --> 00:02:29.080] Rachel's mission is to help historically excluded groups build their businesses and become millionaires.
[00:02:29.080 --> 00:02:37.000] Since the inception of Hello 7, she has helped hundreds become millionaires and thousands become financially free.
[00:02:37.000 --> 00:02:39.960] And now it's time for a new generation to learn from here.
[00:02:39.960 --> 00:02:44.040] So Rachel is back to also talk about her new book, Future Millionaires.
[00:02:44.040 --> 00:02:47.800] Rachel is a mother to four children from ages six to 24.
[00:02:47.800 --> 00:02:51.640] So she knows a thing or two about kids and generational wealth.
[00:02:51.640 --> 00:02:54.600] So now let's get right into our conversation.
[00:02:57.480 --> 00:03:01.320] So Rachel, Rachel, welcome, welcome back to the guest chair.
[00:03:01.320 --> 00:03:02.600] Yes, thank you for having me.
[00:03:02.600 --> 00:03:04.600] I'm excited to be back.
[00:03:04.600 --> 00:03:06.280] Anytime, of course.
[00:03:06.280 --> 00:03:21.160] Do you know that in this quarter, Q1 of 2025, I have been rereading some chapters of We Should All Be Millionaires, specifically about building your life team.
[00:03:21.160 --> 00:03:26.200] Because that's the season I'm in as a mom of two right now.
[00:03:26.200 --> 00:03:27.560] And so we're going to talk about that.
[00:03:27.560 --> 00:03:29.000] We're going to talk about the life team.
[00:03:29.000 --> 00:03:34.840] But before we do all that, for those who haven't met you yet, I'm going to link to your first episode with us.
[00:03:34.840 --> 00:03:48.640] But tell the folks, why are you so passionate about making sure that traditionally excluded groups have access to business information and have the tools to become millionaires?
[00:03:48.960 --> 00:03:50.880] Because I want us all to get free.
[00:03:50.880 --> 00:03:54.480] That's why, you know, and that's that's what I did for myself.
[00:03:54.480 --> 00:04:02.160] I grew up with, you know, a lot of income insecurity with my parents, and there was a lot of financial struggle and a lot of arguing about money.
[00:04:02.160 --> 00:04:04.800] And I just learned that that was a source of huge amount of stress.
[00:04:04.800 --> 00:04:08.880] So I'm like, when I get older, I'm going to figure this money thing out, you know?
[00:04:08.880 --> 00:04:10.560] And like, that was my focus.
[00:04:10.560 --> 00:04:13.280] And so I was like, how am I going to get myself financially free?
[00:04:13.280 --> 00:04:15.360] So I'm patient zero, right?
[00:04:16.320 --> 00:04:24.160] And then, and it was entrepreneurship that allowed me to do it, not going to law school, not going the traditional university path, right?
[00:04:24.160 --> 00:04:27.360] Like, what did I do that, but I did, I still wasn't rich.
[00:04:27.360 --> 00:04:29.760] In fact, I was deeply in debt.
[00:04:30.400 --> 00:04:33.920] My net worth was negative, negative, negative, you know?
[00:04:35.760 --> 00:04:40.000] So, but entrepreneurship led me to true financial freedom.
[00:04:40.000 --> 00:04:46.000] And then once I accomplished that for myself, I just wanted to teach all of us how to do it for ourselves because I know that we can.
[00:04:46.000 --> 00:04:48.640] We have the skills, we have the ability, we have the talent.
[00:04:48.640 --> 00:04:57.120] And it's just about packaging that talent and that skill up into something that you can sell and make some really good money and serve and help other people while you do it.
[00:04:57.120 --> 00:04:57.440] Right.
[00:04:57.440 --> 00:05:01.280] Like Rachel's preaching from a place of having been there, y'all.
[00:05:01.280 --> 00:05:02.720] Like she talks about it.
[00:05:02.720 --> 00:05:06.320] You had what, what was it, a 480 credit score at one point.
[00:05:06.320 --> 00:05:12.960] And this is someone who, like you said, you went to law school, you did all the things, and it's like, wait, I'm not rich.
[00:05:12.960 --> 00:05:14.720] Actually, I'm broke.
[00:05:15.040 --> 00:05:15.920] I broke her.
[00:05:16.360 --> 00:05:19.840] You know, why?
[00:05:19.840 --> 00:05:21.280] How could this be?
[00:05:21.600 --> 00:05:23.440] So, you set out to change that.
[00:05:23.440 --> 00:05:27.360] And what were some of the first things you did when you were figuring it out?
[00:05:27.360 --> 00:05:27.840] Yeah.
[00:05:27.840 --> 00:05:32.200] I mean, well, the first thing I did was I read the four-hour work week, right?
[00:05:29.600 --> 00:05:33.320] Like one of the books that I read.
[00:05:33.960 --> 00:05:38.200] I was just reading and looking and noticing what other entrepreneurs were doing.
[00:05:38.200 --> 00:05:40.920] And so I was like, I want to try this for myself.
[00:05:40.920 --> 00:05:44.040] And so, what I did, one of the first things I did was actually take stock.
[00:05:44.040 --> 00:05:45.720] What skills do I have?
[00:05:45.720 --> 00:05:47.080] And what can I sell?
[00:05:47.080 --> 00:05:49.400] You know, so I'm like, okay, what talents do I have?
[00:05:49.400 --> 00:05:50.200] What am I good at?
[00:05:50.200 --> 00:05:52.040] What I have, what have I studied in school?
[00:05:52.040 --> 00:05:53.800] What work experience do I have?
[00:05:53.800 --> 00:05:57.880] And so it's really just, you are your greatest asset, right?
[00:05:57.880 --> 00:06:02.200] Like you are the asset that you are going to monetize.
[00:06:02.200 --> 00:06:02.600] Okay.
[00:06:02.920 --> 00:06:06.120] And that asset has exponential growth.
[00:06:06.120 --> 00:06:07.080] It's you.
[00:06:07.080 --> 00:06:08.280] It all starts with you.
[00:06:08.600 --> 00:06:11.320] That's the key that everyone has to hone into.
[00:06:11.320 --> 00:06:18.520] And speaking of that, so you started out doing what you went to school for, which is legal, legal business.
[00:06:18.520 --> 00:06:22.360] Now, I know people who they're like, I'm trying to get away from this, Rachel.
[00:06:22.360 --> 00:06:23.560] I actually hate law.
[00:06:23.560 --> 00:06:24.840] I'm trying to get out of law.
[00:06:24.840 --> 00:06:27.960] I hate, you know, working at a firm or working in-house.
[00:06:27.960 --> 00:06:35.320] So, what do you say to those people who want to begin with the skills they have, but ultimately want to do something completely different?
[00:06:35.320 --> 00:06:35.880] Yes.
[00:06:35.880 --> 00:06:42.680] Well, when I say take stock of your greatest asset, which is you, that doesn't mean you have to do the thing that you continue to hate.
[00:06:42.680 --> 00:06:44.840] In fact, I insist that you do what you love, right?
[00:06:44.840 --> 00:06:49.320] Do what you're excited about because that's going to be the quicker thing to monetize.
[00:06:49.320 --> 00:06:53.880] When it's painful to do, you're going to be slow, you're going to procrastinate, right?
[00:06:53.880 --> 00:06:55.640] You're not going to have the follow-through.
[00:06:55.640 --> 00:07:03.480] When you're hype about it and excited about it, you're going to make money so much faster because it's like something that you would do even if you weren't getting paid.
[00:07:03.480 --> 00:07:04.120] You know what I mean?
[00:07:04.120 --> 00:07:08.120] Like, I run into people on a plane and then I start advising them on their businesses, right?
[00:07:08.760 --> 00:07:10.920] I would do this for free.
[00:07:10.920 --> 00:07:11.640] You know what I mean?
[00:07:11.640 --> 00:07:18.640] So, which means that it's very easy for me to do it all the time, talk about it all the time, which means it's easier for me to make money doing that, right?
[00:07:14.840 --> 00:07:21.600] So, but I started with law because that's what was in front of me.
[00:07:21.920 --> 00:07:25.680] I knew I could start a business doing that, and it was just a bridge.
[00:07:25.680 --> 00:07:27.440] And sometimes you need a bridge, right?
[00:07:27.440 --> 00:07:37.680] Like, you need the low-hanging fruit that you could sell right away that could just get you out of the job and out of the rat race so you can have space to think and come up with your really big idea, you know?
[00:07:38.000 --> 00:07:41.120] So, don't still get you somewhere.
[00:07:43.360 --> 00:07:52.640] So, if you are planning or wanting to leave, that is an important first step: like get out the job first, figure out the next act after that.
[00:07:52.640 --> 00:07:54.400] So, first step is get out the job.
[00:07:54.400 --> 00:08:00.480] Well, save as much as you can, get out with what you can do, low-hanging fruit.
[00:08:00.480 --> 00:08:02.800] And then, let's talk about those next steps.
[00:08:02.800 --> 00:08:07.040] So, now we let's say we've made it past the side hustle phase.
[00:08:07.040 --> 00:08:09.120] We're doing this for ourselves full-time.
[00:08:09.120 --> 00:08:09.600] All right.
[00:08:09.600 --> 00:08:11.440] Now, here comes the self-doubt.
[00:08:11.440 --> 00:08:15.600] Now, here comes the voice in our head saying, Oh, you're not qualified to do that.
[00:08:15.600 --> 00:08:17.600] Oh, girl, you're a fraud.
[00:08:17.600 --> 00:08:20.320] And the imposter thoughts start coming in.
[00:08:20.320 --> 00:08:36.240] And I love what you said in a recent video about you were at the Congressional Black Caucus, and you know, a few of you guys were in a room talking about the fact that for others, when they try something and it fails, they call that research and development, right?
[00:08:36.240 --> 00:08:38.160] So, tell us a little bit more about the conversation.
[00:08:38.480 --> 00:08:40.240] Yes, nuggets.
[00:08:40.240 --> 00:08:42.720] I love that so much.
[00:08:43.040 --> 00:08:44.080] It's so true.
[00:08:44.080 --> 00:08:55.920] It's like when other people, right, are especially men, especially white men, when they're building businesses, if they're doing research and they're trying things and it's failing, they're not calling it a failure.
[00:08:55.920 --> 00:08:57.600] They're not thinking that they're a failure.
[00:08:57.600 --> 00:08:59.440] They're like, oh, that was research and development.
[00:08:59.440 --> 00:09:00.680] I was tested.
[00:09:01.080 --> 00:09:03.240] I was trying things to see what would work, right?
[00:09:03.240 --> 00:09:04.600] And I'm narrowing down my scope.
[00:09:04.600 --> 00:09:05.720] Like, I'm trying a couple of things.
[00:09:05.720 --> 00:09:06.200] Oh, okay.
[00:09:06.200 --> 00:09:06.600] I don't know.
[00:09:06.600 --> 00:09:07.400] I know that doesn't work.
[00:09:07.400 --> 00:09:10.760] I know this doesn't work, which helps me to figure out what does work, right?
[00:09:10.760 --> 00:09:12.280] So that's their approach.
[00:09:12.280 --> 00:09:14.680] Our approach is, it didn't work the first time.
[00:09:14.680 --> 00:09:15.800] I'm a failure.
[00:09:15.800 --> 00:09:16.680] It's over.
[00:09:16.680 --> 00:09:17.880] You know, give up.
[00:09:19.160 --> 00:09:19.880] Yes.
[00:09:19.880 --> 00:09:21.240] And I'm like, what is that?
[00:09:21.240 --> 00:09:23.960] This is entrepreneurship is one big test.
[00:09:23.960 --> 00:09:25.720] I'm still testing today.
[00:09:25.720 --> 00:09:26.280] Okay.
[00:09:26.280 --> 00:09:27.720] It is one big test.
[00:09:27.720 --> 00:09:30.840] You keep trying things and you keep testing things.
[00:09:31.240 --> 00:09:33.560] You have ideas, you test them out, right?
[00:09:33.560 --> 00:09:34.760] And then you see what works.
[00:09:34.760 --> 00:09:41.080] And then once you figure out what works, you ride that thing all the way to the bank to millions of dollars in net worth.
[00:09:41.080 --> 00:09:44.120] And, you know, once you figure out what works, do it consistently.
[00:09:44.120 --> 00:09:45.640] Because that's the other thing people do.
[00:09:45.880 --> 00:09:48.520] First of all, if it don't work the first time, they're a failure.
[00:09:48.520 --> 00:09:49.960] They quit, you know?
[00:09:50.280 --> 00:09:54.280] And then when they do find what works, they're like, okay, that worked last time.
[00:09:54.280 --> 00:09:55.480] Now what should I try?
[00:09:55.480 --> 00:09:59.480] And it's like, girl, if it worked last time, how about we keep doing that?
[00:09:59.480 --> 00:10:01.080] Why don't we work something new?
[00:10:01.080 --> 00:10:01.640] Stop it.
[00:10:01.640 --> 00:10:02.520] Stop it thing now.
[00:10:02.600 --> 00:10:05.640] You know, it's like, figure out what works and run that plane.
[00:10:05.640 --> 00:10:07.480] Run it, run it, run it, run it.
[00:10:07.480 --> 00:10:08.040] Okay.
[00:10:09.880 --> 00:10:17.400] That is just an important reminder for all of us that this is part of the process and accepting that this is part of the journey.
[00:10:17.400 --> 00:10:21.800] You know, I was talking to a friend the other day and she's like, how do you get through when you run into the roadblocks?
[00:10:21.800 --> 00:10:23.880] Like, oh, I got to deal with this legal thing.
[00:10:23.880 --> 00:10:28.120] Oh, I have to deal with this, you know, problem that's coming up in customer service.
[00:10:28.120 --> 00:10:31.960] And I told her that you have to get used to riding the waves.
[00:10:31.960 --> 00:10:33.720] Like you're going to get over this pump.
[00:10:33.720 --> 00:10:36.840] You're going to have a little bit of rest and time where it's chill.
[00:10:36.840 --> 00:10:37.480] And then, guess what?
[00:10:37.480 --> 00:10:38.680] There's another one coming.
[00:10:38.680 --> 00:10:39.320] But it's okay.
[00:10:39.320 --> 00:10:42.360] Because when you learn that this is actually, this is actually what it is now.
[00:10:42.360 --> 00:10:52.320] Like, you can either choose to work in corporate and deal with that annoying manager and the performance reviews and all that headache that you hated, or you can ride these waves in the entrepreneurial.
[00:10:53.840 --> 00:10:59.360] I think it's so key as entrepreneurs that we understand that we have to confront whatever today's problem is.
[00:10:59.360 --> 00:11:01.760] Confront the work, confront the challenge.
[00:11:01.760 --> 00:11:02.720] Do not hide from it.
[00:11:02.720 --> 00:11:04.320] Do not try to find a way around it.
[00:11:04.320 --> 00:11:07.920] You're just going to waste your time and find yourself right back in front of that problem anyway.
[00:11:07.920 --> 00:11:10.480] So, you might as well face it down right now, you know?
[00:11:10.480 --> 00:11:11.360] And that's what we do.
[00:11:11.360 --> 00:11:21.280] It's like, that's actually what makes your business valuable, sellable, and continues to generate revenue is because you have figured out how to solve the problems that come up, right?
[00:11:21.280 --> 00:11:24.880] You could sell a great program, and everybody's like, Oh, I want to sell a program like her.
[00:11:24.880 --> 00:11:27.440] But then you run into, okay, how do I keep people in this program?
[00:11:27.440 --> 00:11:28.800] How do I prevent the churn?
[00:11:28.800 --> 00:11:29.040] Right.
[00:11:29.280 --> 00:11:30.960] Then you figure out how to do that, right?
[00:11:30.960 --> 00:11:34.240] Then you're like, Okay, I need more team to be able to service these people.
[00:11:34.240 --> 00:11:35.200] How do I find great people?
[00:11:35.200 --> 00:11:36.640] Then you figure out how to do that, right?
[00:11:36.640 --> 00:11:39.920] So it's like we just have to keep confronting the new challenges.
[00:11:39.920 --> 00:11:43.120] And this is how we become stronger, better people, smarter people, right?
[00:11:43.120 --> 00:11:47.760] Like we become the best version of ourselves, facing the challenges and overcoming them.
[00:11:47.760 --> 00:11:50.160] And then we get more and more confidence every time we do.
[00:11:50.160 --> 00:11:52.880] And we realize, like, oh, it don't matter what you throw at me.
[00:11:52.880 --> 00:11:54.800] I know I can solve that problem, you know?
[00:11:54.800 --> 00:11:55.360] Exactly.
[00:11:55.360 --> 00:11:55.840] Yeah.
[00:11:55.840 --> 00:11:57.120] I'm learning that for sure.
[00:11:57.120 --> 00:12:02.000] And something else that you touched on or touch on a lot is the zone of genius, which is not something you made up.
[00:12:02.000 --> 00:12:02.480] Who's that?
[00:12:02.480 --> 00:12:02.800] Gay?
[00:12:03.120 --> 00:12:04.000] Gay Hendrix.
[00:12:04.000 --> 00:12:04.640] Gay Hendrix.
[00:12:04.720 --> 00:12:05.360] Gay beliefs.
[00:12:05.360 --> 00:12:06.480] One of my favorite beliefs.
[00:12:06.800 --> 00:12:06.960] Yeah.
[00:12:06.960 --> 00:12:08.000] One of my favorite books.
[00:12:08.000 --> 00:12:11.200] He talks about the zones of genius, right?
[00:12:11.200 --> 00:12:12.720] Zones of incompetence.
[00:12:12.720 --> 00:12:14.000] And you touched on that.
[00:12:14.000 --> 00:12:16.560] How as you were starting, right?
[00:12:16.560 --> 00:12:18.240] There's some things that you're naturally good at.
[00:12:18.240 --> 00:12:21.120] There's some things that you might be good at that you should outsource.
[00:12:21.120 --> 00:12:23.280] There's some things that you're not good at at all.
[00:12:23.280 --> 00:12:25.120] So you definitely don't need to be touching.
[00:12:25.120 --> 00:12:28.960] And I related to that so much in that, like, I love coaching.
[00:12:28.960 --> 00:12:30.840] I've begun one-on-one coaching again.
[00:12:31.160 --> 00:12:40.360] And I just, oh my God, like, I just feel like such a high, you know, how you get runners high after assessing with my podcast one-on-one clients.
[00:12:40.360 --> 00:12:49.240] And, but then the admin and the follow-up that comes after it, I'm like, oh, that's taking me to a zone of, I don't know which zone it is, but it's not a zone I like.
[00:12:49.560 --> 00:12:54.200] Incompetence or whatever, like basically zone of get me out of here.
[00:12:54.200 --> 00:12:55.960] Right, but that's not a bad thing.
[00:12:55.960 --> 00:12:57.960] Like you have to identify it, right?
[00:12:57.960 --> 00:13:08.600] So how did you navigate that in realizing like, okay, this doesn't make me a bad coach, but I just need to learn which tasks to do and which tasks to hire for?
[00:13:08.600 --> 00:13:09.240] Yes.
[00:13:09.240 --> 00:13:13.800] And honestly, how you know how I come up with hiring and how I help my clients come up with hiring?
[00:13:13.800 --> 00:13:15.000] I'm like, what do you hate?
[00:13:15.000 --> 00:13:15.640] Write it down.
[00:13:15.640 --> 00:13:16.600] Give me a list.
[00:13:16.600 --> 00:13:21.640] I want to hear everything that has to happen in your business for it to function that you hate.
[00:13:21.640 --> 00:13:22.920] Write it down, right?
[00:13:22.920 --> 00:13:24.520] And then we just write down that list.
[00:13:24.520 --> 00:13:29.640] And then from that list, we can see one, two, three different people that we could hire to solve that problem.
[00:13:29.640 --> 00:13:35.880] So like I recommend obviously first hire always as an executive assistant to get the admin because you're a preacher to the choir.
[00:13:35.880 --> 00:13:44.920] Like as a coach, if I my clients know, if I tell you I'm going to send you follow-up, you know for sending you follow-up.
[00:13:44.920 --> 00:13:46.440] You know who's going to send you the follow-up?
[00:13:46.440 --> 00:13:47.720] My team, right?
[00:13:47.720 --> 00:13:50.120] And so it's like, it's set up that way.
[00:13:50.280 --> 00:13:56.360] I'm still growing as a leader to outsource effectively.
[00:13:56.360 --> 00:13:57.000] Yes.
[00:13:57.000 --> 00:13:58.440] I love how you said that.
[00:13:58.440 --> 00:13:59.880] I'm still growing as a leader.
[00:13:59.880 --> 00:14:00.280] Yes.
[00:14:00.280 --> 00:14:00.520] Right.
[00:14:00.520 --> 00:14:02.280] Because it doesn't cut off your opportunities.
[00:14:02.280 --> 00:14:06.200] It shows that, like, yes, I'm new to this and I'm getting better over time.
[00:14:06.200 --> 00:14:06.840] Right.
[00:14:07.080 --> 00:14:08.760] But yes, that is the key.
[00:14:08.760 --> 00:14:20.000] Like, you gotta, the sooner you start outsourcing and the sooner you have like regular meetings with that person, like once a week, to teach them what you need, correct them when they do it in a way that you don't want it done, right?
[00:14:20.000 --> 00:14:22.880] And like those kinds of things where you could really create a system around it.
[00:14:22.880 --> 00:14:26.560] Like, I'm not even going to talk to my team to tell them what to send to the client.
[00:14:26.800 --> 00:14:30.160] I need a system in place for them to get that information, you know?
[00:14:30.160 --> 00:14:35.680] So, basically, they don't allow Rachel to do calls without a team member present.
[00:14:35.680 --> 00:14:41.440] Like, I'm not allowed because they need to hear what am I saying to the client so that they could go make sure that it gets delivered.
[00:14:41.680 --> 00:14:42.160] Yes.
[00:14:42.160 --> 00:14:45.040] Because, you know, I'll come up with things on the fly, like, oh, you know what?
[00:14:45.040 --> 00:14:46.640] Let me send you blah, blah, blah, blah, blah.
[00:14:46.640 --> 00:14:47.760] And they'd be like, wait, what?
[00:14:47.760 --> 00:14:49.600] That's not part of the plan, right?
[00:14:49.600 --> 00:14:51.040] So they need to be on the call.
[00:14:51.040 --> 00:14:51.840] They take notes.
[00:14:51.840 --> 00:14:54.000] They know what deliverables are supposed to come out.
[00:14:54.000 --> 00:15:01.200] They craft a follow-up email that even notes what we talked about and then sends the homework and the links and all of that.
[00:15:01.200 --> 00:15:02.480] So it's a system.
[00:15:02.480 --> 00:15:03.280] You know what I mean?
[00:15:03.440 --> 00:15:05.920] And that's the systems will save our lives.
[00:15:05.920 --> 00:15:06.240] Okay.
[00:15:06.240 --> 00:15:07.200] That's what it's about.
[00:15:08.080 --> 00:15:10.080] Because we can't get it all done without that.
[00:15:10.080 --> 00:15:10.560] You know?
[00:15:10.880 --> 00:15:18.080] And that's why I want to talk about an important piece of the millionaire code, you know, like that you teach in your various books.
[00:15:18.080 --> 00:15:25.760] That if you're not sure yet who to hire for, how to hire, what to hire, you need to start with hiring for your life team.
[00:15:25.760 --> 00:15:35.360] Because you can hire someone for your life team, aka a cleaning service or a personal assistant or a babysitter.
[00:15:35.360 --> 00:15:38.480] If you can do that, you can do that for your business.
[00:15:38.480 --> 00:15:41.680] And so that was an important reminder to me.
[00:15:41.680 --> 00:15:43.120] Even the laundry service, right?
[00:15:43.120 --> 00:15:44.720] I finally did that this year.
[00:15:44.720 --> 00:15:49.360] And that was in my head about that for a few years, but I finally did it.
[00:15:49.360 --> 00:15:49.760] Finally.
[00:15:50.000 --> 00:15:53.520] And it was, it's been life-changing.
[00:15:53.840 --> 00:15:57.680] I'm telling you.
[00:15:57.680 --> 00:15:59.120] It's the gateway drop.
[00:15:59.200 --> 00:16:02.520] Soon as you start outsourcing laundry, you're like, what else can I get off my plate?
[00:15:59.840 --> 00:16:03.720] Because that just changed my life.
[00:16:05.640 --> 00:16:07.640] I'm kind of in a zone, though.
[00:16:07.640 --> 00:16:10.440] And I know many listeners will be as well and viewers.
[00:16:10.440 --> 00:16:11.000] Okay.
[00:16:11.000 --> 00:16:14.760] I'm in that zone where it's like, oh, do I want to pay for this?
[00:16:15.320 --> 00:16:21.160] Or it's kind of like the outsourcing is happening faster than the income, Rachel.
[00:16:21.240 --> 00:16:22.440] It's touching up.
[00:16:22.440 --> 00:16:23.080] Yes.
[00:16:23.080 --> 00:16:23.400] Okay.
[00:16:23.960 --> 00:16:25.720] When do those two things meet?
[00:16:25.720 --> 00:16:26.280] Yes.
[00:16:26.280 --> 00:16:31.320] So here's the key: part of the benefit of the outsourcing is your costs do go up.
[00:16:31.320 --> 00:16:37.240] And then it forces you to be like, okay, how am I going to use this extra time I have now to cover those additional costs?
[00:16:37.240 --> 00:16:37.400] Yes.
[00:16:37.560 --> 00:16:37.800] Right.
[00:16:38.120 --> 00:16:40.120] And so you got to do it's all math.
[00:16:40.120 --> 00:16:41.640] It's all about a math equation, right?
[00:16:41.640 --> 00:16:45.960] Like the business is essentially a math equation and we just got to figure out what it is, you know?
[00:16:45.960 --> 00:16:54.680] And so, like, what I think, I think in terms of how many new masterminders do I need to cover this new person I want to hire, right?
[00:16:54.680 --> 00:17:02.680] And so then, you know, if my mastermind is X amount per month and this person needs to pay paid, let's say that amount, maybe it's twice that.
[00:17:02.680 --> 00:17:03.160] Okay, great.
[00:17:03.160 --> 00:17:05.480] I need two new masterminders to cover this person.
[00:17:05.480 --> 00:17:07.880] Let me go get those two new masterminders.
[00:17:07.880 --> 00:17:08.840] They join up.
[00:17:08.840 --> 00:17:10.520] Then I go hire the person.
[00:17:10.520 --> 00:17:11.400] You know what I mean?
[00:17:11.400 --> 00:17:18.600] And I'll even start without the job description, start looking for the person before I even have that capital because I know it's going to take a little while.
[00:17:18.600 --> 00:17:23.880] And then in the meantime, I'm motivated to go find those two additional customers that will cover the cost.
[00:17:23.880 --> 00:17:30.600] When I used to sell a small business bodyguard, which was like a digital product back in the day, it was like, I think I sold it for like $9.95.
[00:17:30.600 --> 00:17:34.760] And then I wanted to go to a retreat to Italy with like a bunch of, you know, entrepreneurs.
[00:17:34.760 --> 00:17:37.800] And I'm like, ooh, this sounds amazing, but I don't have the money, right?
[00:17:37.840 --> 00:17:39.560] And the retreat was like six grand.
[00:17:39.560 --> 00:17:39.960] Okay.
[00:17:39.960 --> 00:17:41.560] Plus, I needed airfare.
[00:17:41.560 --> 00:17:43.400] So like seven grand, right?
[00:17:43.400 --> 00:17:44.440] And so I'm like, okay, cool.
[00:17:44.440 --> 00:17:47.440] How many small business bodyguards do I have to sell to go on that retreat?
[00:17:47.440 --> 00:17:48.000] Seven.
[00:17:48.000 --> 00:17:48.400] Great.
[00:17:48.400 --> 00:17:50.160] So I did a promo that weekend.
[00:17:44.920 --> 00:17:51.440] I sold 15.
[00:17:52.080 --> 00:17:55.120] So went on my retreat and had some extra cash.
[00:17:55.120 --> 00:17:55.360] Right.
[00:17:55.360 --> 00:18:00.480] So like actually our desires are designed to get us to do things, right?
[00:18:00.480 --> 00:18:03.280] Like, so if we want a nicer house, we want to send our kid to a better school.
[00:18:03.280 --> 00:18:05.040] We want to fly first class.
[00:18:05.040 --> 00:18:14.080] We want, you know, a chef, whatever it is that we want, we figure out the cost and then that let that motivate you to go get to selling because that's what we need to do as entrepreneurs, right?
[00:18:14.080 --> 00:18:18.240] And so it's like, what number do I need to hit to be able to do the things that I want to do?
[00:18:18.240 --> 00:18:25.040] And then let that motivate you to go get to selling, do your webinars, do your challenges, do your promos, get on them sales calls, right?
[00:18:25.040 --> 00:18:29.040] Create those reels, whatever it is, like that's our motivation to do the work.
[00:18:29.040 --> 00:18:31.760] And then here's the real special part.
[00:18:31.760 --> 00:18:34.560] The work that we're actually doing is helping people, right?
[00:18:34.560 --> 00:18:42.800] So like our own desire, our own selfish desires, if we actually follow them, they will actually get us to go help people, right?
[00:18:42.800 --> 00:18:44.160] Like that is the beautiful thing.
[00:18:44.160 --> 00:18:45.760] It's a beautiful cycle.
[00:18:45.760 --> 00:18:50.560] So I see entrepreneurship as a way to help others and to help myself, right?
[00:18:50.560 --> 00:18:52.080] Both can be happening at the same time.
[00:18:52.080 --> 00:18:55.280] And in fact, it both should be happening at the same time.
[00:18:55.280 --> 00:18:56.240] Right.
[00:19:01.360 --> 00:19:19.200] And we talked about this in your first session with us, but the unpacking of that, the approach and the feeling around selling and the unpacking of the emotions that you have around that, Rachel has some really important work that you can work through within her book, We Should All Be Millionaires.
[00:19:19.200 --> 00:19:24.640] And we're going to talk about the new book, I know, but I just feel like that book has been so helpful in my journey.
[00:19:25.200 --> 00:19:29.760] Because even just the other day, just yesterday, someone said, you know, I hate selling.
[00:19:29.880 --> 00:19:34.040] Like, that's a common refrain, especially among women entrepreneurs of color.
[00:19:34.040 --> 00:19:38.280] And I'm like, well, okay, both, those two things can't coexist.
[00:19:38.280 --> 00:19:41.880] Like, you said you want this path, you're going to have to sell, you know?
[00:19:41.880 --> 00:19:42.360] Yes.
[00:19:42.360 --> 00:19:48.120] So, how can we unlearn and unpack this negative feeling that there is around selling?
[00:19:48.120 --> 00:19:48.520] Yeah.
[00:19:48.520 --> 00:19:50.760] Well, we have to reclaim selling, right?
[00:19:50.760 --> 00:19:53.160] And make it our version of selling.
[00:19:53.160 --> 00:19:56.840] So, because I think the idea that we get is like the used car salesman, right?
[00:19:56.840 --> 00:20:05.000] Like, that's the sort of what we conjure, or like you walk into a retail store and the salesperson is chasing you around the store and you're like, okay, you just chased me right out of this door.
[00:20:05.000 --> 00:20:06.520] I don't want to be here no more, right?
[00:20:06.520 --> 00:20:11.400] So, it's like we're accustomed to this idea of aggressive selling, selling to people who don't want to buy.
[00:20:11.720 --> 00:20:12.520] Yes.
[00:20:12.520 --> 00:20:14.040] And let that go.
[00:20:14.040 --> 00:20:19.080] That first of all, that is not even how women in general, as a general rule, sell anyway, right?
[00:20:19.080 --> 00:20:21.080] It's also not an effective way to sell.
[00:20:21.080 --> 00:20:30.520] So, that's not what I want people to rethink about that and say, like, sales calls and sales conversations are really just a conversation about somebody and finding out if you can help them, right?
[00:20:30.520 --> 00:20:34.120] Like, if their needs match the solution you have, right?
[00:20:34.120 --> 00:20:36.120] The problem they have matches the solution that you have.
[00:20:36.120 --> 00:20:38.120] So, it's really just getting to know you, right?
[00:20:38.120 --> 00:20:41.960] So, if you get on a sales call, the beautiful thing of it, they should be talking 80% of the time.
[00:20:42.280 --> 00:20:45.080] You should be talking very little as a salesperson, right?
[00:20:45.080 --> 00:20:50.440] Because you're really just asking questions and saying, and especially if you're a podcaster, you know how to interview, right?
[00:20:50.440 --> 00:20:51.880] You know how to ask questions.
[00:20:51.880 --> 00:20:53.880] That's what it, that's all it is, right?
[00:20:53.880 --> 00:20:57.080] Is getting to know someone and saying, Hey, what's going on, right?
[00:20:57.080 --> 00:20:58.360] Like, what's happening in your life?
[00:20:58.360 --> 00:20:59.960] What's happening in your business?
[00:20:59.960 --> 00:21:01.640] You know, what are you struggling with?
[00:21:01.640 --> 00:21:03.480] What kind of help are you seeking?
[00:21:03.480 --> 00:21:03.800] Right.
[00:21:03.800 --> 00:21:07.640] And so, like, and you find out what what have you tried already to solve that problem, right?
[00:21:07.640 --> 00:21:10.040] Like, just asking some follow-ups and really digging in.
[00:21:10.040 --> 00:21:11.720] And why do you want to solve this problem?
[00:21:11.720 --> 00:21:14.520] Like, when you solve it, what's going to happen for you, you know?
[00:21:14.520 --> 00:22:47.080] And then there're telling you their hopes their dreams what they're struggling with and then you can say i have the solution for you like this is a problem that i solve all the time for my clients i have this client that client i can give you examples of how their lives have changed after we work together here's how my program works is this something you'd be interested in yes or no you know and they might say yes but i have more questions okay great hit me with your questions and let them ask you questions instead of you going on a monologue about your program right like you should be never be talking for more than two minutes on a sales call okay do not go on a monologue on a sales call no more yes and so it's just like get on yeah yeah get on a call and get to know people that's all it is and hopefully if you have your own business then you're talking to people who are your ideal clients which means people that you actually like people that you actually want to work with don't don't work with people you hate right or who get on your nerves or who you're you don't share values with right so i feel like i've made so many friends just by talking to people on the phone you know what i mean i enjoy my you know my one-on-one clients so much and let me tell you guys like i asked rachel that question because i share with you my own inner work that i'm working through and for years i avoided one-on-one coaching i just and people kept asking me like literally like can you coach me one-on-one and i'm like no no i have my group i have my course and why am i not giving people something they want because of my own hangups right i had to and realize that i am enough.
[00:22:47.080 --> 00:22:49.480] What I know and what i've done is enough.
[00:22:49.480 --> 00:23:00.040] And then, once i was able to break through that barrier, I have unlocked not only a new area of my business, but also so much value for others.
[00:23:00.040 --> 00:23:01.720] Yes, exactly.
[00:23:01.720 --> 00:23:07.080] Because those one-on-one calls often will give you so much new insights for the group as well, right?
[00:23:07.080 --> 00:23:10.440] And for like your podcast episodes and so many different things.
[00:23:10.680 --> 00:23:14.520] Sometimes I'm coaching a client, and then I'm like, I need to try that.
[00:23:14.840 --> 00:23:17.880] Like the thing we're talking about, I'm like, I need to do that.
[00:23:17.880 --> 00:23:18.680] You know what I mean?
[00:23:18.680 --> 00:23:20.760] So I'm coaching myself at the same time.
[00:23:21.000 --> 00:23:21.560] Exactly.
[00:23:21.560 --> 00:23:23.960] Like, I just interviewed, you know, my client, Zach.
[00:23:23.960 --> 00:23:26.440] And yeah, I'm like, everything you do, okay, yeah, I'm doing that.
[00:23:26.440 --> 00:23:28.040] I'm taking that from you.
[00:23:28.040 --> 00:23:28.600] Yes.
[00:23:29.000 --> 00:23:29.160] Yes.
[00:23:30.440 --> 00:23:43.080] So I hope that helps some of y'all as well to just really unlearn whatever money hangups you might have because on this path, selling, aka providing value, and just telling people what you do.
[00:23:43.080 --> 00:23:54.920] Also, another thing that you'll notice when you start sharing what you do, your skills, your value, what you offer, people will start hitting you in the DMs, like, oh my God, I think you're speaking exactly to me.
[00:23:54.920 --> 00:24:06.680] People, like, if you post on a LinkedIn or anywhere where you're connected to people from the past, you will find that some of your first clients are actually people you know who didn't realize what you now do.
[00:24:06.680 --> 00:24:08.120] Yes, it's crazy.
[00:24:09.400 --> 00:24:10.280] Crazy.
[00:24:10.280 --> 00:24:12.440] People are busy and they're not paying attention.
[00:24:12.440 --> 00:24:16.760] You got to repeat yourself every day and all day.
[00:24:18.920 --> 00:24:25.720] Speaking of that, all right, let's talk about something else, another area that I want you to coach us on in this updated episode.
[00:24:25.720 --> 00:24:29.240] Okay, you talked about every people are doing everything but taking money moves.
[00:24:29.240 --> 00:24:31.640] Oh, hit us where it hurts, Rachel.
[00:24:31.640 --> 00:24:33.960] All right, what are we doing instead of taking money moves?
[00:24:33.960 --> 00:24:35.640] And what is a money move?
[00:24:35.640 --> 00:24:42.040] Yeah, so a money move is an action that you take to generate money right away, like today, or in the very near future.
[00:24:42.040 --> 00:24:45.840] Okay, so that's a money move, and we avoid it.
[00:24:45.840 --> 00:24:49.280] So instead, we'll like mess around on social media.
[00:24:49.280 --> 00:24:52.560] We'll create a long, complicated funnel, right?
[00:24:52.560 --> 00:25:01.360] Like, we'll be like, oh, I'm still working on my funnel, you know, or like, you know, I got to do a webinar and now I'm working on this webinar for six months, you know, or whatever.
[00:25:01.360 --> 00:25:03.360] It's like, we will find busy work.
[00:25:03.360 --> 00:25:03.840] Okay.
[00:25:03.840 --> 00:25:07.200] We will find it where I'm rebranding my website.
[00:25:07.200 --> 00:25:07.680] Cool.
[00:25:07.680 --> 00:25:09.120] Nobody goes to websites anymore.
[00:25:09.120 --> 00:25:12.320] Ain't nobody been to a website in I don't know how long.
[00:25:12.960 --> 00:25:14.160] I mean, it's important.
[00:25:14.160 --> 00:25:18.400] It's there and it's good, but don't you dare overthink that.
[00:25:18.400 --> 00:25:19.040] Don't you dare.
[00:25:19.200 --> 00:25:19.680] Yes.
[00:25:19.840 --> 00:25:21.600] Life is dynamic, right?
[00:25:21.600 --> 00:25:24.480] And social media is moving with us every day.
[00:25:24.480 --> 00:25:28.160] Whereas, you know, your website is like, it's, it's like a brochure.
[00:25:28.160 --> 00:25:29.440] Once it's done, it's done.
[00:25:29.440 --> 00:25:30.320] You know what I mean?
[00:25:30.320 --> 00:25:34.000] And you can keep it updated, but it's really not, it's not the place to go.
[00:25:34.000 --> 00:25:36.880] Like, even for your content, nobody going to your website for your content.
[00:25:36.880 --> 00:25:39.360] They're going to Spotify, they're going to YouTube, right?
[00:25:39.360 --> 00:25:40.960] Like they're going somewhere else.
[00:25:40.960 --> 00:25:44.320] Your sub stack, they're going anywhere but your website.
[00:25:44.320 --> 00:25:49.280] So, so like, but the point is, we will find busy work to do.
[00:25:49.280 --> 00:25:54.800] Anything to avoid going directly to the source of income, which is our potential customers, right?
[00:25:54.800 --> 00:25:57.280] And so that's what making money moves is about.
[00:25:57.280 --> 00:26:02.800] It's like, stop figuring out busy work and start getting busy doing the things that actually generate sales.
[00:26:02.800 --> 00:26:05.600] You don't need the new colors for your website.
[00:26:05.600 --> 00:26:07.280] You don't even need a website, right?
[00:26:07.280 --> 00:26:08.480] You don't need business cards.
[00:26:08.480 --> 00:26:09.840] You don't need to go to that conference.
[00:26:09.840 --> 00:26:11.920] You don't need to do all of these other things.
[00:26:11.920 --> 00:26:17.600] Like you have to just like start actually taking the action to generate sales with the low-hanging fruit standing around you.
[00:26:17.600 --> 00:26:19.360] So that's people you already know.
[00:26:19.360 --> 00:26:22.960] Because half the time, people will start a business and they won't even tell nobody.
[00:26:22.960 --> 00:26:24.080] It's like a secret.
[00:26:25.040 --> 00:26:29.960] If your business, I'll telling you, if your business is a secret, you're about to be broke.
[00:26:29.960 --> 00:26:30.440] Okay.
[00:26:33.880 --> 00:26:34.920] It's silly, right?
[00:26:29.600 --> 00:26:36.200] People do.
[00:26:36.600 --> 00:26:37.640] Yes, yes.
[00:26:38.680 --> 00:26:39.800] It is so true.
[00:26:39.800 --> 00:26:42.360] I love dying because it's so true.
[00:26:44.200 --> 00:26:47.160] I do this whisper almost a whisper.
[00:26:47.400 --> 00:26:48.040] Exactly.
[00:26:48.040 --> 00:26:50.440] Like we're willing to tell strangers.
[00:26:50.440 --> 00:26:56.040] Yes, we want to tell strangers on the internet, but we don't want nobody we actually know in real life to know.
[00:26:56.040 --> 00:27:00.520] But the people you know in real life are more likely to buy from you in the beginning.
[00:27:00.520 --> 00:27:03.160] Because the people on the internet, they don't have a relationship with you yet.
[00:27:03.160 --> 00:27:04.520] They don't know you yet.
[00:27:04.520 --> 00:27:04.840] Right.
[00:27:04.840 --> 00:27:05.960] And now it's true.
[00:27:05.960 --> 00:27:12.120] Some of the people you know in real life will be like, you need to keep your job or how do you know how to do that or whatever.
[00:27:12.680 --> 00:27:14.360] Stop talking to them, right?
[00:27:14.680 --> 00:27:15.720] Stop talking to them.
[00:27:15.720 --> 00:27:20.760] There's going to be other people, though, in your life who will be your first customers, right?
[00:27:20.760 --> 00:27:27.080] All my first customers came from people I already knew, real life, neighbors, friends, friends of friends, that kind of thing.
[00:27:27.080 --> 00:27:29.720] And so you got to announce the business to the world.
[00:27:29.720 --> 00:27:32.280] Tell everybody, tell everybody in your circle.
[00:27:32.280 --> 00:27:35.080] And then just, yes, talk about what you have to offer.
[00:27:35.080 --> 00:27:39.880] Talk about your offer, your program, your service, whatever it is, your product.
[00:27:39.880 --> 00:27:43.800] Like you need to shout about it because trust me, somebody else is.
[00:27:43.800 --> 00:27:45.400] And I think about this all the time.
[00:27:45.400 --> 00:27:47.800] Like every time we're like, I don't really want to talk about it.
[00:27:47.800 --> 00:27:48.520] I don't want to bother people.
[00:27:48.520 --> 00:27:49.560] I don't want to blah, blah, blah.
[00:27:49.720 --> 00:27:58.040] For every one of those, there is somebody else who's like, I'm going to shout from the hilltops until I've made a bajillion dollars.
[00:27:58.040 --> 00:27:58.680] Right.
[00:27:58.680 --> 00:28:00.680] And that person is going to get all the sales.
[00:28:00.680 --> 00:28:06.120] And your product could be better, but because you won't talk about it, that other person is getting all your business.
[00:28:06.120 --> 00:28:07.080] You know what I mean?
[00:28:07.640 --> 00:28:08.360] So true.
[00:28:08.680 --> 00:28:11.640] And I'll share my own experience so y'all don't feel bad, right?
[00:28:11.680 --> 00:28:16.960] Um, when it came to, because y'all know, like, I was reluctant to get into one-on-one coaching, I told you that already.
[00:28:17.280 --> 00:28:28.160] And so, when I did it, I just went straight to the source, as you know, like, here's what I do, started talking about it, created an application because you have to apply, and created that in type form.
[00:28:28.160 --> 00:28:31.920] And then I'll send the email or I'll put the post, I'll send you the type form.
[00:28:31.920 --> 00:28:36.720] And so, I was talking to a business buddy about it, and they're like, Oh, so where's your sales page for this?
[00:28:36.880 --> 00:28:37.440] Blah, blah, blah.
[00:28:37.440 --> 00:28:42.160] I'm like, I don't have it yet because it has not affected me whatsoever.
[00:28:42.160 --> 00:28:50.160] Like, I technically have a weekend, um, obviously, a checkout, and I have a Calendly if you really want to see something else in that format.
[00:28:50.160 --> 00:28:53.680] But it, when I tell you, it has not affected me whatsoever.
[00:28:53.680 --> 00:28:54.960] So, I'll get around to it.
[00:28:54.960 --> 00:28:59.760] And I did, you know, finally put something up on the work with me tab on my website.
[00:28:59.760 --> 00:29:11.440] But this is the year, and it started last year where I unlearned the fluff that goes into a lot of what you see on entrepreneurship on social media.
[00:29:11.440 --> 00:29:17.440] I got rid of all of that and just got into my money bag, got into my business.
[00:29:19.760 --> 00:29:22.320] Yeah, you are making money moves, right?
[00:29:22.320 --> 00:29:28.080] Instead of just doing busy work, you could do you could spend three weeks and money creating a sales page.
[00:29:28.080 --> 00:29:30.720] Or, do you know how many times I have sold things from a Google Doc?
[00:29:30.720 --> 00:29:33.360] I have sold a $30,000 offer from a Google Doc.
[00:29:37.680 --> 00:29:42.880] All of his stuff just looks like a Word doc.
[00:29:43.040 --> 00:29:45.440] I'm like, You know what?
[00:29:45.600 --> 00:29:46.720] We're trying too hard.
[00:29:46.720 --> 00:29:54.320] We'd be trying too hard that pretty and blah, blah, blah.
[00:29:54.400 --> 00:30:03.000] And maybe also, there's a woman element to it, too, where we think we need to show up a certain way, aesthetic, as TikTok girls like to say, right?
[00:30:03.000 --> 00:30:05.160] And it's really not about that.
[00:29:59.840 --> 00:30:06.200] So it's not about.
[00:30:06.520 --> 00:30:08.520] Let me tell you the proof.
[00:30:08.680 --> 00:30:10.280] There's proof that it's not about that.
[00:30:10.280 --> 00:30:13.960] And the proof is what goes viral on social media, right?
[00:30:13.960 --> 00:30:15.960] Looking ugly, looking basic.
[00:30:16.600 --> 00:30:19.640] You got your bonnet on and you went on a rant.
[00:30:19.640 --> 00:30:20.920] It goes viral, right?
[00:30:20.920 --> 00:30:21.800] Like, you know what I mean?
[00:30:21.960 --> 00:30:24.120] You put yourself all together.
[00:30:24.120 --> 00:30:25.160] You look beautiful.
[00:30:25.160 --> 00:30:26.680] Ain't nobody watching.
[00:30:26.680 --> 00:30:27.560] You know what I'm saying?
[00:30:27.720 --> 00:30:31.720] So listen, strip it down because people want honesty.
[00:30:31.720 --> 00:30:32.840] They want transparency.
[00:30:32.840 --> 00:30:35.400] They want, you know, like just authenticity.
[00:30:35.400 --> 00:30:37.080] And so they want to see the real you.
[00:30:37.080 --> 00:30:42.840] So you showing them that connects more than all the bells and whistles.
[00:30:42.840 --> 00:30:43.640] Right.
[00:30:43.640 --> 00:30:46.440] And you know, we could go off on a tangent there, but I'll leave it there.
[00:30:46.440 --> 00:30:48.680] But yeah, I hope that's your encouragement.
[00:30:48.680 --> 00:30:54.040] Take me as an example to go after your money moves and leave the flu at home this year.
[00:30:54.040 --> 00:30:57.160] Just really focus in and hone in on all right, what do I do?
[00:30:57.160 --> 00:30:58.280] Who's my client?
[00:30:58.280 --> 00:30:58.760] All right.
[00:30:58.760 --> 00:30:59.080] Yes.
[00:30:59.080 --> 00:31:00.680] How do I get to that person?
[00:31:00.680 --> 00:31:01.800] And there.
[00:31:02.440 --> 00:31:02.680] Yeah.
[00:31:02.680 --> 00:31:04.520] Like send the pitch, right?
[00:31:04.520 --> 00:31:08.200] Pitch yourself, you know, email people and ask them to hire you.
[00:31:08.200 --> 00:31:13.000] Like, I'd much rather people get busy doing that than creating websites and all that stuff.
[00:31:13.000 --> 00:31:16.760] Like, doing like literally wake up every day and be like, who am I pitching today?
[00:31:17.080 --> 00:31:17.320] Right?
[00:31:17.400 --> 00:31:17.800] Yes.
[00:31:17.800 --> 00:31:19.240] Who am I pitching today?
[00:31:19.400 --> 00:31:20.280] Warm lead.
[00:31:20.280 --> 00:31:22.280] What person am I following up with today?
[00:31:22.280 --> 00:31:24.520] And I was, I was doing a bad job of that too.
[00:31:24.520 --> 00:31:26.200] I was getting email anxiety.
[00:31:26.200 --> 00:31:27.800] I still working through that a little bit.
[00:31:27.800 --> 00:31:29.560] Like, I'm working through this in real time, y'all.
[00:31:29.720 --> 00:31:33.880] There will be people who want to work with me and I would just leave them on red.
[00:31:33.880 --> 00:31:34.280] Why?
[00:31:34.280 --> 00:31:34.920] I don't know.
[00:31:34.920 --> 00:31:35.800] It's a psychological.
[00:31:35.960 --> 00:31:36.920] I know why.
[00:31:36.920 --> 00:31:37.800] Why do you okay?
[00:31:37.800 --> 00:31:39.000] Tell me, tell me why.
[00:31:39.320 --> 00:31:40.680] Because you don't have an assistant.
[00:31:40.680 --> 00:31:42.680] Do you have an executive assistant?
[00:31:43.240 --> 00:31:45.440] I have a virtual assistant who's awesome.
[00:31:44.840 --> 00:31:46.480] Shout out, Joanna.
[00:31:46.720 --> 00:31:53.360] I have not, like I said, as a leader yet articulated that need.
[00:31:53.360 --> 00:31:54.720] Yeah, release that.
[00:31:54.720 --> 00:31:56.240] Well, you just articulated it.
[00:31:56.240 --> 00:32:04.560] So send her the time stamp in this podcast episode and be like, Rachel said that you got to start handling this.
[00:32:04.560 --> 00:32:09.920] Because I have to tell you, you are going to post so many more people because we think, oh, I have to send my perfect response.
[00:32:09.920 --> 00:32:10.560] No, you don't.
[00:32:10.560 --> 00:32:11.680] You just got to respond.
[00:32:11.680 --> 00:32:12.240] That's it.
[00:32:12.480 --> 00:32:12.880] Right.
[00:32:12.880 --> 00:32:15.680] And so we have to stop being so precious, right?
[00:32:15.680 --> 00:32:17.760] And just allow things to fly and get out the door.
[00:32:17.760 --> 00:32:18.000] Yeah.
[00:32:18.000 --> 00:32:18.240] Right.
[00:32:18.240 --> 00:32:20.640] Instead of trying to word it perfectly and all of that.
[00:32:20.640 --> 00:32:21.040] Yeah.
[00:32:21.280 --> 00:32:21.440] Yeah.
[00:32:22.080 --> 00:32:24.480] But I hear people say that, like, stop being precious.
[00:32:24.480 --> 00:32:25.680] Like, I'm not precious about this.
[00:32:25.680 --> 00:32:26.640] And it's so true.
[00:32:26.640 --> 00:32:29.200] Like, stop feeling like, oh, I got to.
[00:32:29.760 --> 00:32:30.720] Baby.
[00:32:30.720 --> 00:32:31.600] That's over.
[00:32:31.600 --> 00:32:31.840] Yeah.
[00:32:32.160 --> 00:32:32.480] Yeah.
[00:32:33.120 --> 00:32:34.400] Keeps me stuck.
[00:32:34.400 --> 00:32:34.800] Yes.
[00:32:34.800 --> 00:32:38.560] And keeps clients from hiring you because they're literally like, take my money.
[00:32:38.560 --> 00:32:39.840] And you're like, oh, I'm overwhelmed.
[00:32:39.840 --> 00:32:40.720] I can't respond.
[00:32:40.720 --> 00:32:42.800] And it's like, here goes Joanna right here.
[00:32:42.800 --> 00:32:44.800] Like, what about me?
[00:32:46.160 --> 00:32:46.960] I could do it.
[00:32:46.960 --> 00:32:47.840] You know what I mean?
[00:32:47.840 --> 00:32:48.720] Let her do it.
[00:32:48.720 --> 00:32:49.520] Let her do it.
[00:32:49.520 --> 00:32:53.840] And then the thing is, y'all come up with a temp or even have her, Joanna, you draft the template.
[00:32:53.840 --> 00:32:54.400] Okay.
[00:32:54.400 --> 00:32:54.720] Right.
[00:32:54.720 --> 00:32:55.680] Let her draft it.
[00:32:55.680 --> 00:32:57.760] You can review and say, okay, I like this.
[00:32:57.760 --> 00:32:59.760] And that's her standard response.
[00:32:59.760 --> 00:33:00.400] Right.
[00:33:00.400 --> 00:33:05.040] And then she'll be sending them like this, and you're going to be like, oh, where'd the sale come from?
[00:33:05.040 --> 00:33:07.760] And Joanna's going to be like, oh, we over here close the sales.
[00:33:07.760 --> 00:33:08.320] You know what I mean?
[00:33:08.320 --> 00:33:09.120] Like, we don't need you.
[00:33:09.120 --> 00:33:10.080] We got this.
[00:33:12.240 --> 00:33:12.880] All right.
[00:33:12.880 --> 00:33:14.240] See, I'm going, y'all.
[00:33:14.240 --> 00:33:17.120] I'm going in real time right in front of your face.
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[00:36:10.320 --> 00:36:15.680] Now, Rachel, talk to us about your growth because I know it can be easy for people to think, oh, you're so far ahead.
[00:36:15.680 --> 00:36:17.120] You got it all figured out.
[00:36:17.120 --> 00:36:19.920] But you should, every day you're taking pivots in your business, right?
[00:36:19.920 --> 00:36:23.360] So talk to us about some of the pivots you've gone through.
[00:36:23.360 --> 00:36:23.920] Yes.
[00:36:23.920 --> 00:36:26.400] You know, I've been an entrepreneur for 15 years.
[00:36:26.400 --> 00:36:27.920] So people have context, right?
[00:36:27.920 --> 00:36:29.680] Since 2010.
[00:36:29.680 --> 00:36:31.920] So I've been at this for a minute.
[00:36:31.920 --> 00:36:36.400] And, you know, you just got to be always open to growing and not be in your ego, right?
[00:36:36.400 --> 00:36:37.920] So that you can learn the lessons.
[00:36:37.920 --> 00:36:41.920] If we got to be right all the time, we got to know everything, then we don't learn.
[00:36:41.920 --> 00:36:44.640] And the learning is what gets you to the next bag, right?
[00:36:44.640 --> 00:36:51.840] And the learning is what actually creates the longevity because the world's going to change, the economy is going to change, your ideal client is going to change.
[00:36:51.840 --> 00:36:53.920] How your business serves is going to change.
[00:36:53.920 --> 00:36:54.960] It's all going to change.
[00:36:54.960 --> 00:36:56.400] That's one thing we're guaranteed.
[00:36:56.400 --> 00:37:01.720] And so we got to be able to roll with it and adjust our strategy to meet the moment, you know?
[00:36:59.680 --> 00:37:03.960] And so that's that's basically what I've been doing too.
[00:37:04.200 --> 00:37:09.320] I feel like COVID and the pandemic was a time where everyone's businesses surged, right?
[00:37:09.320 --> 00:37:10.680] Like we were all at home.
[00:37:10.680 --> 00:37:15.800] So everybody had way more attention on their businesses than they've had in the past, right?
[00:37:15.800 --> 00:37:18.680] And people had more money because they weren't traveling.
[00:37:18.680 --> 00:37:21.480] Like there was just like a lot of costs were cut.
[00:37:21.480 --> 00:37:22.840] Like we couldn't go outside.
[00:37:22.840 --> 00:37:25.240] So we had a lot more money, you know?
[00:37:25.240 --> 00:37:32.520] And so that created an environment where a lot of businesses thrived during the pandemic and made a lot of money.
[00:37:32.520 --> 00:37:33.160] Oh, yeah.
[00:37:33.160 --> 00:37:34.760] And then what happened, right?
[00:37:34.760 --> 00:37:35.880] We got lazy.
[00:37:35.880 --> 00:37:40.760] We stopped doing the consistent sales and marketing that we know is the foundation for our business, right?
[00:37:40.760 --> 00:37:45.320] We thought, oh, I'm just going to put this thing out and, you know, hundreds of people are going to buy.
[00:37:45.320 --> 00:37:46.360] And they did, right?
[00:37:46.360 --> 00:37:48.040] And we're like, that's my strategy now.
[00:37:48.040 --> 00:37:49.240] That's not a strategy.
[00:37:49.240 --> 00:37:51.240] That's taking advantage of the opportunity.
[00:37:51.240 --> 00:37:51.560] Great.
[00:37:51.560 --> 00:37:52.440] I'm glad you did that.
[00:37:52.440 --> 00:37:55.080] But you also have to know it don't work like that forever.
[00:37:55.080 --> 00:37:55.400] Right.
[00:37:55.400 --> 00:37:59.800] And so what happened is people had this surge in business for a period of time.
[00:37:59.800 --> 00:38:04.760] And then after that, right, we have the aftermath where the market is correcting itself.
[00:38:04.760 --> 00:38:06.680] We can't all stay on 10 forever.
[00:38:06.920 --> 00:38:07.640] You know what I mean?
[00:38:07.640 --> 00:38:11.320] At some point, we got to come back down to like a baseline.
[00:38:11.320 --> 00:38:12.840] And so now that's what's happened.
[00:38:12.840 --> 00:38:15.160] And so people are like, business is so hard.
[00:38:15.160 --> 00:38:16.280] Business doesn't work.
[00:38:16.280 --> 00:38:17.960] You know, and I'm like, no, no, no, no, no.
[00:38:18.120 --> 00:38:22.680] You got spoiled during the pandemic is the actual real story, right?
[00:38:23.000 --> 00:38:27.000] And, you know, we had this opportunity, and I'm glad a lot of people took advantage of it.
[00:38:27.000 --> 00:38:32.440] And that we don't have to have perfect economic times to have successful businesses.
[00:38:32.440 --> 00:38:38.680] And in fact, this is when the real entrepreneurs are being made, when you learn how to run a business, even if there's an economic downturn.
[00:38:38.680 --> 00:38:46.480] And you know, because really, here's the difference between running a business during a recession versus running a business when the economy is booming.
[00:38:46.480 --> 00:38:48.720] The difference is more touch points.
[00:38:48.720 --> 00:38:50.560] That's literally it, right?
[00:38:50.560 --> 00:38:52.080] That is the only thing you have to change.
[00:38:52.080 --> 00:38:55.280] If you can send one email and have all the sales of the world, right?
[00:38:55.280 --> 00:38:59.760] When the economy is great, when the economy is not great, you got to send more emails, right?
[00:38:59.760 --> 00:39:01.680] Like you have to have more touch points, right?
[00:39:01.680 --> 00:39:03.600] People are taking longer to making buying decisions.
[00:39:03.600 --> 00:39:04.880] They're still buying things.
[00:39:04.880 --> 00:39:06.320] They're just taking a little longer.
[00:39:06.320 --> 00:39:09.440] They're being more thoughtful with their money because they don't have as much of it.
[00:39:09.440 --> 00:39:11.760] So they want to make sure they're buying the right things.
[00:39:11.760 --> 00:39:16.160] And so we have to stop being bratty entrepreneurs and being like, it's not looking so easy.
[00:39:16.160 --> 00:39:18.640] You know, it's like, girl, it never worked that way.
[00:39:18.640 --> 00:39:20.160] That was a hot moment.
[00:39:20.160 --> 00:39:21.920] I'm glad you think that that's how it works.
[00:39:23.920 --> 00:39:25.360] Moment in time.
[00:39:25.680 --> 00:39:26.640] Correct.
[00:39:26.640 --> 00:39:27.360] Yes.
[00:39:28.160 --> 00:39:28.880] Gonna last.
[00:39:28.880 --> 00:39:29.200] Yep.
[00:39:29.200 --> 00:39:29.760] Yep, yep.
[00:39:29.920 --> 00:39:30.560] Exactly.
[00:39:30.560 --> 00:39:35.520] So get back to that foundational sales and marketing and myself included, right?
[00:39:35.520 --> 00:39:36.720] Like I do a challenge.
[00:39:36.720 --> 00:39:38.640] It's called the Make Money Moves Challenge.
[00:39:38.640 --> 00:39:41.520] And I was, I've been doing it since 2022, right?
[00:39:41.840 --> 00:39:44.240] But I've never, I've never done it like all the time.
[00:39:44.240 --> 00:39:48.480] Like I was doing it like once every couple months, you know, kind of thing.
[00:39:48.480 --> 00:39:55.760] And every time I do it, generates tons of sales people, even just the people who are in the challenge, even if they don't upgrade to anything else.
[00:39:55.760 --> 00:39:58.240] I mean, life-changing stories come out of that challenge.
[00:39:58.240 --> 00:40:01.200] And it's so, it's such a joy for me, for my team, right?
[00:40:01.520 --> 00:40:04.800] And so we stopped doing it because we got lazy, you know?
[00:40:05.120 --> 00:40:11.680] And that was our main source of generating sales, or at least it was a possibility to be, but we stopped doing it.
[00:40:11.680 --> 00:40:13.920] And so this year, we're just getting back to the basics.
[00:40:13.920 --> 00:40:19.600] So it's like I'm going through the same journey and reminding myself, like, oh, you got it, you got lazy girl.
[00:40:19.600 --> 00:40:21.600] You gotta get back to the basics.
[00:40:21.600 --> 00:40:22.480] And that's what works.
[00:40:22.480 --> 00:40:27.040] And so, business is great right now because we're now we're doing the challenge every single month.
[00:40:27.040 --> 00:40:30.440] So, remember when I said earlier, you find something that works, work it.
[00:40:30.440 --> 00:40:31.400] That's what we're doing.
[00:40:29.840 --> 00:40:34.360] So, I do the challenge, the Make Money Moves challenge once a month.
[00:40:34.760 --> 00:40:38.600] I have some travel and stuff coming up, so I won't be able to do it once a month for the whole year.
[00:40:38.600 --> 00:40:40.680] But right now, I'm doing it once a month.
[00:40:40.680 --> 00:40:42.360] And every month, we just do it.
[00:40:42.360 --> 00:40:44.440] It's a week long, and we have a great experience.
[00:40:44.440 --> 00:40:45.400] We have so much fun.
[00:40:45.400 --> 00:40:50.360] And then a segment of the audience joins our program, and it just works.
[00:40:50.360 --> 00:40:52.520] It's simple, it's easy, it's plug-and-play.
[00:40:52.600 --> 00:40:55.880] We have a playbook to run it, we run it the same time, you know what I'm saying?
[00:40:55.880 --> 00:40:58.200] Like, it's just live for it still each day.
[00:40:58.280 --> 00:41:00.440] I show up live, yeah, yeah.
[00:41:00.760 --> 00:41:02.760] And so, it's like that's the work, right?
[00:41:02.760 --> 00:41:05.560] And we can't be afraid to confront the work, right?
[00:41:05.640 --> 00:41:08.200] And I also have a great time when I do it, so it's fun.
[00:41:08.200 --> 00:41:11.480] We meet new people, we connect with new people, we help more people, you know?
[00:41:11.480 --> 00:41:16.040] Yeah, I think it was 2022 when I did it, and yeah, it was a good time.
[00:41:16.040 --> 00:41:20.840] It was like you did it, yeah, these conversations I'm having with Rachel.
[00:41:20.840 --> 00:41:36.040] Like, we were doing this live each day, and you know, of course, there's tiers, like you have to pay if you want to answer questions, get some live coaching, but you can also just be a viewer and very, very insightful things and were a lot.
[00:41:36.040 --> 00:41:37.720] So, I love that you do that.
[00:41:37.720 --> 00:41:42.200] I've tested out a few of my own challenges and still ironing that out.
[00:41:42.200 --> 00:41:43.720] And then, what's your fuller program?
[00:41:43.720 --> 00:41:46.600] So, talk to us about like your business model these days.
[00:41:46.600 --> 00:41:47.320] Yes.
[00:41:47.320 --> 00:41:50.520] So, my main offer is a mastermind.
[00:41:50.520 --> 00:41:52.840] And what it used to be is the club, right?
[00:41:52.840 --> 00:41:57.080] That was our main offer during the pandemic because so many people wanted to help.
[00:41:57.080 --> 00:41:59.720] And so, we were just creating a container where we could serve more people.
[00:41:59.720 --> 00:42:01.800] So, we had thousands of people in that program.
[00:42:01.800 --> 00:42:04.920] And we still have lots of people in the club today.
[00:42:04.880 --> 00:42:09.240] Um, but our main offer now, our flagship now is our mastermind program.
[00:42:09.240 --> 00:42:10.600] And it is specifically for people.
[00:42:10.600 --> 00:42:12.360] Like, so it's very customized.
[00:42:12.360 --> 00:42:18.400] It's, you know, if you're an H1, which is zero to $25,000 in annual revenue, that program is specific.
[00:42:14.920 --> 00:42:20.320] You have a specific program to follow.
[00:42:20.640 --> 00:42:25.600] You have a specific squad that you're in in a small group, and then you still have access to the greater group.
[00:42:25.920 --> 00:42:31.520] Um, and then, like, if you're at H4, for example, so that would be like 250,000 to 500,000.
[00:42:31.520 --> 00:42:38.240] If that, if you're in that place, then you have a different program because what you need to do is different than what the H1 needs to do, right?
[00:42:38.240 --> 00:42:38.640] Right.
[00:42:38.640 --> 00:42:40.720] Um, and then H7 is seven figures, right?
[00:42:40.720 --> 00:42:44.640] So, if you're already at seven figures and trying to go to eight, you have a different program, right?
[00:42:44.640 --> 00:42:47.120] And you have a different squad of your peers that you hang out with.
[00:42:47.120 --> 00:42:56.480] So, we want, I wanted to create a mastermind that was just like step-by-step, very customized, so that whatever level you're at, you're getting the learning that you need for your specific level.
[00:42:56.480 --> 00:42:59.120] So, you're taking the right actions at the right time.
[00:42:59.120 --> 00:43:01.920] And then you graduate from that level, you move on to the next step, right?
[00:43:01.920 --> 00:43:04.000] And you join the next squad up, right?
[00:43:04.000 --> 00:43:09.280] As your revenue grows, and then you do that set of action steps with that squad, you know?
[00:43:09.280 --> 00:43:12.080] So, that's the structure of our mastermind.
[00:43:12.080 --> 00:43:13.360] And it's, it's been great.
[00:43:13.360 --> 00:43:14.720] Like, we're loving it.
[00:43:14.720 --> 00:43:16.880] And I just, I love coaching.
[00:43:16.880 --> 00:43:17.520] I love coaching.
[00:43:17.520 --> 00:43:18.800] I love helping people.
[00:43:18.800 --> 00:43:23.440] I like having community where we're all tearing each other on and people feel supported.
[00:43:23.440 --> 00:43:30.000] I think that's a very important part of entrepreneurship: being in an echo chamber of people who are like, Yes, you can do it.
[00:43:30.000 --> 00:43:32.880] Because I think a lot of us have people in our lives telling us, No, you can't.
[00:43:32.880 --> 00:43:35.120] And society is telling us, No, you can't.
[00:43:35.120 --> 00:43:38.800] So, being in a community of people, you can't, but that's not possible, right?
[00:43:38.800 --> 00:43:43.680] Yeah, like not even just you can't, but like, wait, that's that's not possible.
[00:43:44.000 --> 00:43:45.200] That's not a thing, right?
[00:43:45.520 --> 00:43:46.480] That's not a thing.
[00:43:46.480 --> 00:43:50.400] And is your mastermind for service-based business owners?
[00:43:50.400 --> 00:43:51.920] Is it also product-based?
[00:43:51.920 --> 00:43:54.240] Is it also done-for-you business owners?
[00:43:54.240 --> 00:43:57.920] Like, what kind of businesses do you think really thrive in there?
[00:43:57.920 --> 00:43:59.440] Yeah, we have all.
[00:43:59.440 --> 00:44:12.680] So we have product-based businesses, we have software companies, we have consultants, coaching programs, people who sell to corporations, agencies, done-for-you agencies, professional services agencies.
[00:44:12.680 --> 00:44:16.360] So we really serve it all and we teach them all the parts of the business.
[00:44:16.360 --> 00:44:21.880] So marketing and selling, hiring, operations, systems, finance, right?
[00:44:21.880 --> 00:44:27.000] Like, because I feel like people think business is marketing and selling, and then the rest they forget about.
[00:44:27.320 --> 00:44:28.760] Like, what about the rest of it?
[00:44:29.640 --> 00:44:32.920] That in the culture, marketing, marketing, selling, selling.
[00:44:32.920 --> 00:44:34.200] Like, let's say, all right, I'm master.
[00:44:34.200 --> 00:44:34.920] I know I got to sell.
[00:44:34.920 --> 00:44:36.600] I'm only focused on selling weight.
[00:44:36.600 --> 00:44:38.360] Well, tax time is coming around.
[00:44:38.360 --> 00:44:39.880] Wait, are you doing it all yourself?
[00:44:39.880 --> 00:44:40.920] What if you get sick?
[00:44:40.920 --> 00:44:42.040] You know, all these other things.
[00:44:42.680 --> 00:44:43.240] Correct.
[00:44:43.240 --> 00:44:45.720] Because when you solve one problem, you create another, right?
[00:44:45.720 --> 00:44:49.640] So if you, if you sell well and you have a lot of new customers, great.
[00:44:49.640 --> 00:44:54.280] How do you maintain quality control as you scale the program or whatever the offer is?
[00:44:54.760 --> 00:44:56.360] That's an operations problem, right?
[00:44:56.360 --> 00:44:58.760] So we need to be able to solve those problems too.
[00:44:58.760 --> 00:45:03.080] And also making sure we're protecting our intellectual property, capitalizing on our intellectual property.
[00:45:03.080 --> 00:45:06.520] So I teach real business, not just sales and marketing.
[00:45:07.000 --> 00:45:08.040] And that's very important.
[00:45:08.040 --> 00:45:11.480] We teach that too, but we also teach you because here's what I want for us.
[00:45:11.480 --> 00:45:20.360] Here's what my actual end goal is: is that we have businesses that are assets, that we can sell them, that we could draw money from them, right?
[00:45:20.360 --> 00:45:24.760] That we could leave them as an inheritance in our families if we want to.
[00:45:24.760 --> 00:45:35.000] And in order to build a real business that's sustainable, that can exist without you, because I go away for six weeks every summer, and my business is still standing and very successful, right?
[00:45:35.560 --> 00:45:41.400] Even honestly, on a week-to-week basis, I don't need to work full-time and I pretty much don't at this point, right?
[00:45:41.400 --> 00:45:44.440] So, people think the more, the bigger your business gets, the more you're going to work.
[00:45:44.600 --> 00:45:45.360] No, no, no.
[00:45:45.360 --> 00:45:47.840] If you're doing it right, you should be working less, right?
[00:45:44.920 --> 00:45:50.880] Because you're hiring team members that are taking on different aspects of your job.
[00:45:51.040 --> 00:45:56.000] In the beginning, you do everything, then eventually you keep outsourcing different pieces to different team members.
[00:45:56.000 --> 00:46:00.960] And before you know it, you got nothing to do, which is the goal.
[00:46:00.960 --> 00:46:03.680] So, now you have an assets us producing income.
[00:46:05.360 --> 00:46:09.760] Yes, you have an assets us producing income, and then you get to enjoy that.
[00:46:09.760 --> 00:46:14.400] You get to reward your team, and then you know, you show up when they need you, right?
[00:46:14.400 --> 00:46:19.360] So, like, I do coaching calls, I do our challenge every month, I record our podcast.
[00:46:19.760 --> 00:46:20.960] That's it, you know.
[00:46:20.960 --> 00:46:23.440] And then, besides, that's why I write books because I got taught.
[00:46:25.520 --> 00:46:27.360] I love it, I love it, I love it.
[00:46:27.600 --> 00:46:52.720] You know, as someone who is in these trenches still, I would say that I can see the value in masterminds because it's like when I was talking to my friend yesterday, she was just like, you know, one part about side hustling that I'm still wrapping my mind around is when I have a problem in my day job, like I can just say, Hey, accounting, this thing is going on, handle that.
[00:46:52.720 --> 00:46:56.160] Hey, HR, this employee is doing this, handle that.
[00:46:56.160 --> 00:47:09.200] Yes, when you're an entrepreneur, in the beginning, it's you're doing everything until you learn how to hire who to hire, for to hire, or figure out when it's time to place that bet so you can bring in more money to cover it and all this other stuff.
[00:47:09.200 --> 00:47:12.960] It's a lot, your head feels like it's spinning a lot.
[00:47:12.960 --> 00:47:17.520] So, you do need some kind of coaching, however, you find it.
[00:47:17.520 --> 00:47:22.320] You do need some kind of community to help you navigate this world.
[00:47:22.320 --> 00:47:26.480] Exactly, especially because you're going to face problems for the first time.
[00:47:26.480 --> 00:47:36.360] And if you have access to a community of people and a mentor who have solved that problem a hundred times and it's easy for them, that's the cheat code, right?
[00:47:36.360 --> 00:47:37.720] That's how you make it faster.
[00:47:37.720 --> 00:47:39.560] Like, you don't want to figure it out for yourself.
[00:47:39.560 --> 00:47:42.280] Let somebody, somebody else has already figured that out, right?
[00:47:42.280 --> 00:47:47.000] Like, they know, read their book, join the podcast, right?
[00:47:47.000 --> 00:47:51.080] Like, listen to the podcast, join the mastermind, whatever it is, but like, get that knowledge.
[00:47:51.080 --> 00:48:04.920] And if you can, like, you get it for free at first, but if you can pay for the access, you get faster, quicker, you know, solutions to solve your problems so that you can make money faster, you know, and build a more successful business sustainably faster.
[00:48:04.920 --> 00:48:06.520] Yeah, or just ask the questions.
[00:48:06.520 --> 00:48:15.960] I'm always like, and that's why I started coaching too, because it's just like, I realize there's just so much power in just being able to ask the question and get the answer immediately, right away, customize.
[00:48:17.400 --> 00:48:18.440] Tell me right now.
[00:48:18.920 --> 00:48:19.960] Yeah, tell me right now.
[00:48:19.960 --> 00:48:20.600] Here's what I'm doing.
[00:48:21.240 --> 00:48:22.200] What did I do?
[00:48:22.200 --> 00:48:28.760] But as someone who's not yet in a mastermind, I will say that there are, there's so much you can do before that.
[00:48:28.760 --> 00:48:30.840] Like when people are like, oh, I don't know what to do.
[00:48:30.840 --> 00:48:31.160] All right.
[00:48:31.160 --> 00:48:32.440] Well, have you listened to?
[00:48:32.440 --> 00:48:36.440] Like I said, I was rereading chapters of Rachel's book this year.
[00:48:36.600 --> 00:48:38.520] I'm just like, I'm just going to go back to that chapter.
[00:48:38.520 --> 00:48:39.320] What did she say?
[00:48:39.800 --> 00:48:42.120] Have you listened to every podcast episode?
[00:48:42.760 --> 00:48:43.000] Yes.
[00:48:43.160 --> 00:48:44.680] That's my business podcast, right?
[00:48:44.680 --> 00:48:53.240] Like, what can you do to literally stalk and squeeze as much information as you can until you're ready for a big investment?
[00:48:53.240 --> 00:48:54.760] Yes, exactly right.
[00:48:54.760 --> 00:48:55.880] Exactly right.
[00:48:55.880 --> 00:49:02.280] But, you know, I think, especially women of color, we have so much fear about investing in ourselves.
[00:49:02.280 --> 00:49:05.800] And we can come up with all the reasons under the sun not to.
[00:49:06.120 --> 00:49:09.720] And I have to tell you, like, wealth comes from risk, right?
[00:49:09.720 --> 00:49:13.000] Wealth comes from placing a bet one way or another, right?
[00:49:14.880 --> 00:49:17.840] Yes, right, smart calculated risk, correct?
[00:49:17.840 --> 00:49:19.680] Like, you don't want to jump off a cliff for no reason.
[00:49:14.920 --> 00:49:20.960] That's stupid, you know.
[00:49:21.280 --> 00:49:23.440] You want to have a plan, you know.
[00:49:23.440 --> 00:49:25.840] But, like, that is what I have found, right?
[00:49:25.840 --> 00:49:29.680] I take risks, and those risks have developed into wealth, right?
[00:49:29.680 --> 00:49:30.560] It's not hard work.
[00:49:30.560 --> 00:49:33.120] People think, oh, I'm just going to work hard and that's going to create wealth.
[00:49:33.120 --> 00:49:37.040] There are plenty of hardworking people on this planet who do not have wealth.
[00:49:37.040 --> 00:49:37.360] Okay.
[00:49:37.360 --> 00:49:38.880] So it is not that.
[00:49:39.440 --> 00:49:45.440] Hard work might be one of the ingredients, but if you have hard work with no risk, you are not going to see wealth.
[00:49:45.440 --> 00:49:54.400] So risking your ego, risking being seen, risking being rejected, risking some of your time, risking your energy, risking some of your capital, right?
[00:49:54.400 --> 00:49:57.840] So like making those investments is part of the formula.
[00:49:57.840 --> 00:50:01.120] And that's how you're going to get success a whole lot faster.
[00:50:01.120 --> 00:50:04.000] You know, like there are investments that I've made over the years.
[00:50:04.000 --> 00:50:07.760] I started joining things within six months of becoming an entrepreneur.
[00:50:07.760 --> 00:50:10.240] And the first thing I joined, it was like $2,500.
[00:50:10.240 --> 00:50:15.920] My business grew to $300,000 just from that one investment of $2,500.
[00:50:15.920 --> 00:50:17.600] I will take that bet all day.
[00:50:17.600 --> 00:50:18.720] You know what I mean?
[00:50:18.720 --> 00:50:22.480] And then I joined other programs over the years and every single time.
[00:50:22.480 --> 00:50:23.920] Because here's the question to ask.
[00:50:23.920 --> 00:50:25.840] If you're like, should I join a mastermind or not?
[00:50:25.840 --> 00:50:27.360] Here's the question I would ask you.
[00:50:27.360 --> 00:50:28.880] Can you count on you?
[00:50:28.880 --> 00:50:30.400] That's the real question.
[00:50:30.400 --> 00:50:39.040] If you have a good program, so if you found a good program, you see good reviews, you see testimonials, and like people have had success with it, right?
[00:50:39.040 --> 00:50:40.400] Then like you check that box.
[00:50:40.400 --> 00:50:42.240] Obviously, do some basic research.
[00:50:42.480 --> 00:50:43.920] So you've check that box.
[00:50:43.920 --> 00:50:46.160] You can see that this program works for people.
[00:50:46.160 --> 00:50:50.720] You have to ask the next question to ask yourself is, Am I going to show up and do the work?
[00:50:50.720 --> 00:50:53.200] That's that's what I mean by can you count on me?
[00:50:53.680 --> 00:50:54.080] Right.
[00:50:54.080 --> 00:50:54.800] Yes.
[00:50:54.800 --> 00:50:59.200] So, if you know you will show up and do the work, then there's no reason why you shouldn't make that investment.
[00:50:59.200 --> 00:51:04.440] If you know you're not going to show up and do the work, then you got to keep your money in your pocket, do something else, you know what I mean?
[00:51:06.440 --> 00:51:16.040] I will add because I do have to be careful because of the fact that I don't want to look like I'm telling you how to spend your money as an entrepreneur, right?
[00:51:16.040 --> 00:51:21.480] I want you to make the best decision for your business, your pockets, and all of these things.
[00:51:21.480 --> 00:51:26.040] So, I think those questions are absolutely important as well.
[00:51:26.040 --> 00:51:28.920] But contextually, you also have to look at your life.
[00:51:28.920 --> 00:51:35.000] Like, I don't want you to invest your kids' daycare.
[00:51:35.000 --> 00:51:37.000] Yes, that goes without saying, right?
[00:51:37.000 --> 00:51:39.080] So, I just want to be very, very clear here.
[00:51:39.480 --> 00:51:45.880] I don't want no one out here, but Nikayla, you and Rachel said, like you have to actually have the money to invest.
[00:51:46.200 --> 00:51:48.440] There are some crazy times out here, okay?
[00:51:48.440 --> 00:51:51.000] But absolutely, absolutely.
[00:51:51.000 --> 00:52:00.600] If you have big goals, a part of your plan has to be investing in yourself at some level at some point throughout the journey at different stages.
[00:52:00.600 --> 00:52:02.680] You can even set milestones for yourself, right?
[00:52:02.680 --> 00:52:05.240] So, I'm big on have a plan and work the plan.
[00:52:05.240 --> 00:52:08.120] So, if there's something you see, research, what does it cost?
[00:52:08.120 --> 00:52:09.640] All right, what's going to be my plan?
[00:52:09.640 --> 00:52:11.480] Like, Rachel, you talk about your plan, right?
[00:52:11.480 --> 00:52:13.880] To pay for this thing, what's going to be my plan?
[00:52:13.880 --> 00:52:16.680] Because I really want to do this thing and I think it's worthwhile.
[00:52:16.680 --> 00:52:17.880] Yes, yes.
[00:52:17.880 --> 00:52:27.320] And I honestly, I've worked with women of color for 10 years, you know, 15 years, really.
[00:52:27.320 --> 00:52:32.120] And what I find most of all, yes, some people can't afford it and they absolutely should not do it.
[00:52:32.120 --> 00:52:34.360] Usually, they can afford it and they're afraid.
[00:52:34.360 --> 00:52:36.280] They're afraid to make an investment in themselves.
[00:52:36.280 --> 00:52:39.560] They're afraid to bet on themselves and their dream and their idea.
[00:52:39.560 --> 00:52:42.200] That's really usually the bigger issue.
[00:52:42.200 --> 00:52:44.400] So that's the thing to address, you know.
[00:52:44.400 --> 00:52:45.840] And you could also take baby steps.
[00:52:45.840 --> 00:52:52.960] Like, I coached a client last month on the challenge who was afraid to invest in a podcast mic.
[00:52:52.960 --> 00:52:56.720] The podcast mic was like $100.
[00:52:56.720 --> 00:52:57.200] Yeah.
[00:52:57.200 --> 00:52:58.880] And like she had real fear.
[00:52:58.880 --> 00:53:03.280] Like it was very real for her making that investment, $100 in a mic.
[00:53:03.280 --> 00:53:04.960] Now she's making six figures.
[00:53:04.960 --> 00:53:05.440] Yeah.
[00:53:05.440 --> 00:53:10.800] So she can definitely afford the microphone, but in her mind, she can't.
[00:53:10.800 --> 00:53:11.120] Right.
[00:53:11.120 --> 00:53:23.120] And so like, this is how much like we have been brainwashed into thinking that like our ideas are not valuable, our dreams are not valuable, that it's not possible for us.
[00:53:23.120 --> 00:53:26.560] And so she's like, no, $100 on a mic is a waste of money.
[00:53:26.560 --> 00:53:27.520] Girl, right?
[00:53:27.520 --> 00:53:29.600] Like, how much have you made with your microphone?
[00:53:33.120 --> 00:53:33.520] Yeah.
[00:53:37.440 --> 00:53:38.640] Exactly.
[00:53:38.640 --> 00:53:40.080] And so this is what I'm saying.
[00:53:40.080 --> 00:53:50.640] Like, we have to decondition ourselves from like stop believing that your ideas aren't good enough, that the business that you want to create isn't good enough, that betting on yourself isn't worth it.
[00:53:50.640 --> 00:53:53.840] It's, it's, it's this like imposter syndrome, truly.
[00:53:53.840 --> 00:54:04.080] And in the age that we're living in, with the administration that we are living under right now, I'm going to need us all to let go of imposter syndrome completely because straight up fruitionists.
[00:54:04.240 --> 00:54:04.640] Yeah.
[00:54:04.720 --> 00:54:06.000] Straight up fruitionists.
[00:54:06.960 --> 00:54:10.800] Necessity and it is no longer optional.
[00:54:10.800 --> 00:54:13.040] It's no longer like you need a side hustle.
[00:54:13.040 --> 00:54:14.960] You need to figure out what you can do.
[00:54:14.960 --> 00:54:15.520] Yes.
[00:54:15.520 --> 00:54:17.520] If all else fails, right?
[00:54:17.520 --> 00:54:18.160] Correct.
[00:54:18.160 --> 00:54:26.240] So before we go into the lightning round, speaking of deprogramming, you have this new book coming out called Future Millionaire.
[00:54:26.240 --> 00:54:30.000] Tell us more about the book, why you decided to write it, and what's it about?
[00:54:30.360 --> 00:54:31.080] Yes.
[00:54:31.080 --> 00:54:35.480] Future Millionaire is a book for teens and young adults.
[00:54:35.480 --> 00:54:43.240] And the problem is that Gen Z is a generation that is struggling far more than their parents did, which is not usually the case.
[00:54:43.240 --> 00:54:45.480] Usually we get better with every generation, right?
[00:54:45.480 --> 00:54:52.840] So Gen Z is struggling because inflation, the increased cost of housing, and student loans.
[00:54:52.840 --> 00:54:56.440] So this combination of things has made them like not have any buying power.
[00:54:56.440 --> 00:54:59.320] And what that means is they're sleeping on their parents' couches.
[00:54:59.320 --> 00:55:02.920] They're living with their parents literally into their 40s.
[00:55:02.920 --> 00:55:03.560] Okay.
[00:55:03.560 --> 00:55:05.560] The stats show that 50% of U.S.
[00:55:05.560 --> 00:55:09.480] parents are still supporting their adult children up to the age of 43.
[00:55:09.480 --> 00:55:10.840] I'm 43.
[00:55:10.840 --> 00:55:12.120] It's wild, right?
[00:55:12.120 --> 00:55:14.120] So this is a problem we need to solve.
[00:55:14.120 --> 00:55:16.520] It is like an economic crisis.
[00:55:16.520 --> 00:55:23.720] And so Gen Z needs a new financial plan, a plan that will actually work in this economy, in the world we're living in today.
[00:55:23.720 --> 00:55:25.720] And so that's what this book is.
[00:55:26.200 --> 00:55:27.240] This is it.
[00:55:27.240 --> 00:55:28.520] Future Millionaire.
[00:55:28.920 --> 00:55:29.480] Nice.
[00:55:29.480 --> 00:55:33.320] And it's a young person's step-by-step guide to making wealth inevitable.
[00:55:33.320 --> 00:55:43.400] So in there, they're learning how to build their career, how to create a side hustle, how to become an investor, how to budget, manage money, and how to think, right?
[00:55:43.400 --> 00:55:45.720] Like the deprogramming of the mindset.
[00:55:45.720 --> 00:55:47.400] So that's why this book is needed.
[00:55:47.400 --> 00:55:53.480] So if you are listening and you're a mom or an auntie, because aunties ain't safe neither, they will be on your couch.
[00:55:53.800 --> 00:55:55.400] Aunties are not safe.
[00:55:55.400 --> 00:55:57.880] Uncles, they coming for you, okay?
[00:55:57.880 --> 00:56:00.600] When they wear out their mama's couch, they're going to be right on yours.
[00:56:00.600 --> 00:56:01.000] Okay.
[00:56:01.960 --> 00:56:04.520] Listen, buy this book for the young people.
[00:56:04.520 --> 00:56:05.640] Yes, exactly.
[00:56:05.640 --> 00:56:09.880] Buy this book for the young people in your life because there's some hopelessness there, right?
[00:56:09.880 --> 00:56:11.880] And they need to know they can still win.
[00:56:11.880 --> 00:56:13.960] And we need to show them how they can still win.
[00:56:13.960 --> 00:56:15.440] And this book does that.
[00:56:14.600 --> 00:56:16.640] I love that.
[00:56:14.760 --> 00:56:17.040] I love it.
[00:56:17.120 --> 00:56:22.240] And they also say that, you know, generational wealth is an interesting term, right?
[00:56:22.240 --> 00:56:33.040] Because when you reach a certain level and then your kids benefit from that level, there's this cyclical thing that happens where since they didn't have to build it, they don't respect it as much.
[00:56:33.040 --> 00:56:36.880] And then there's a lot more wasting of the wealth that is a threat, right?
[00:56:36.880 --> 00:56:44.080] So making just making sure everyone understands and values and has these practices and principles embedded in them is so important.
[00:56:44.080 --> 00:56:52.000] Like even if you get rich, your kids might not hold on to that unless they learn exactly having that financial foundation I think is critical.
[00:56:52.000 --> 00:56:54.160] And the reality is for some folks, right?
[00:56:54.160 --> 00:57:03.120] Like if you have a teen or you know, a college student right now, like, you know, if they don't ever leave your house, like what does your retirement look like?
[00:57:03.120 --> 00:57:03.840] You know what I mean?
[00:57:03.840 --> 00:57:06.960] Like, like our money is not endless.
[00:57:08.240 --> 00:57:13.840] So, and also, too, like, you, I don't know about you, but I'm supporting my mother and my mother-in-law.
[00:57:13.840 --> 00:57:20.160] So, if I'm supporting them, then I also got to support, you know, my children and then their families, right?
[00:57:20.160 --> 00:57:25.360] Like, long term, that's a lot of pressure and that's a lot of money not left for the future generations as well.
[00:57:25.360 --> 00:57:32.480] So, passing down, like to your point, the financial education as well as the wealth is critical.
[00:57:32.480 --> 00:57:34.400] And that's what this book does.
[00:57:34.400 --> 00:57:36.320] So, I encourage everybody to get it.
[00:57:36.320 --> 00:57:38.640] Buy a copy for your graduates coming up.
[00:57:38.880 --> 00:57:40.240] I am buying a copy.
[00:57:40.240 --> 00:57:43.600] That's adding it to my Rachel Rogers book collection.
[00:57:43.840 --> 00:57:45.440] Thank you very much.
[00:57:47.360 --> 00:57:51.120] Thank you for sharing your wisdom and your knowledge.
[00:57:52.400 --> 00:57:54.480] And we're about to jump into the lightning round.
[00:57:54.480 --> 00:57:55.360] You already know the deal.
[00:57:55.360 --> 00:57:57.680] You just answer the first thing that comes to mind.
[00:57:57.760 --> 00:57:58.640] You ready?
[00:57:58.640 --> 00:57:59.280] I'm ready.
[00:57:59.280 --> 00:58:00.000] Let's do it.
[00:58:00.120 --> 00:58:01.240] All right, let's do it.
[00:58:01.240 --> 00:58:10.040] Number one: what is a resource, not Google, that you are loving these days that you can share with the side hustle pro audience?
[00:58:11.000 --> 00:58:12.120] My Amex?
[00:58:16.760 --> 00:58:17.800] Literally.
[00:58:17.800 --> 00:58:19.880] And I'm gonna tell y'all why specifically.
[00:58:20.200 --> 00:58:23.000] The platinum Amex will change your life, okay?
[00:58:23.000 --> 00:58:24.680] And you have to use it responsibly.
[00:58:24.680 --> 00:58:29.320] But the reason I put all of my expenses, so I have one for business and one personal.
[00:58:29.320 --> 00:58:32.040] I put every expense possible on the card every month.
[00:58:32.040 --> 00:58:33.800] Then I pay it off at the end of the month.
[00:58:33.800 --> 00:58:36.360] So the money sit in my checking account, I use it to pay it off.
[00:58:36.360 --> 00:58:42.200] Now I get a ton of miles from it and I use those miles to fly first class everywhere I go to book five-star hotels.
[00:58:42.200 --> 00:58:43.320] So I never pay for travel.
[00:58:43.320 --> 00:58:47.240] So that's that's probably my favorite tool, honestly.
[00:58:47.240 --> 00:58:47.960] Yes, yes.
[00:58:47.960 --> 00:58:49.400] That's the whole thing, right?
[00:58:49.400 --> 00:58:56.120] Business owners, we have to get really smart about these credit cards because those points add up to things.
[00:58:56.120 --> 00:58:56.760] All right.
[00:58:56.760 --> 00:58:58.120] I'm telling you.
[00:58:59.160 --> 00:59:03.880] Number three, what is a non-negotiable part of your day these days?
[00:59:04.440 --> 00:59:06.680] Lunch with my husband every single day.
[00:59:06.680 --> 00:59:08.360] Oh, I love that.
[00:59:08.360 --> 00:59:08.680] Yeah.
[00:59:09.160 --> 00:59:13.400] So right after this, you go out, you go out, or you stay at home, or no, we stay at home.
[00:59:13.400 --> 00:59:14.200] We have a chef.
[00:59:14.200 --> 00:59:18.360] And so our chef serves lunch at like around 1:30 most days.
[00:59:18.360 --> 00:59:23.400] And we'll go sit down and meet at the table and then sit and talk and connect in the middle of the day.
[00:59:23.400 --> 00:59:24.280] Yeah, every single day.
[00:59:24.440 --> 00:59:25.160] Oh, I love that.
[00:59:25.160 --> 00:59:26.040] I love that.
[00:59:26.040 --> 00:59:32.120] Number four, what is a personal habit that has helped you significantly in business?
[00:59:32.120 --> 00:59:37.560] I think honestly, my belief that anything is possible has helped me the most.
[00:59:37.560 --> 00:59:42.440] So, like, whatever problem I face, I'm always like, of course, I can do that.
[00:59:42.440 --> 00:59:43.400] I just got to figure it out.
[00:59:43.400 --> 00:59:45.600] I just got to get creative and find a solution.
[00:59:45.600 --> 00:59:47.760] And so, that has helped me so much.
[00:59:44.520 --> 00:59:51.040] And I encourage people to like, when you see a problem, you just got to be like, there is a solution.
[00:59:52.000 --> 00:59:54.720] And I just got to get creative and find it, you know?
[00:59:54.720 --> 00:59:56.000] Yes, yes.
[00:59:56.000 --> 00:59:58.960] Number four, I think I said four, but this is really four.
[00:59:58.960 --> 01:00:07.600] Who's a non-celebrity black woman entrepreneur who you admire these days would want to trade places with to get her business acumen?
[01:00:07.600 --> 01:00:09.040] Task the Brown.
[01:00:09.040 --> 01:00:11.200] Because listen, that woman stays busy.
[01:00:11.200 --> 01:00:11.520] Okay.
[01:00:11.520 --> 01:00:13.360] She stays with a new opportunity.
[01:00:13.360 --> 01:00:14.320] And I love that.
[01:00:14.320 --> 01:00:17.680] I think her positive energy just attracts so much opportunities to her.
[01:00:17.680 --> 01:00:18.400] Absolutely.
[01:00:18.400 --> 01:00:18.800] I love it.
[01:00:18.960 --> 01:00:20.480] There's something to learn there for sure.
[01:00:20.480 --> 01:00:24.880] I love seeing her flourish and the new different business ventures come about.
[01:00:24.880 --> 01:00:25.600] Yes.
[01:00:25.600 --> 01:00:27.520] So, last, last question.
[01:00:27.520 --> 01:00:36.320] What is your parting advice this time for fellow women who want to be their own boss, but are worried about not having a steady paycheck?
[01:00:36.320 --> 01:00:37.680] Trust yourself.
[01:00:37.680 --> 01:00:39.840] Trust yourself and trust your ideas.
[01:00:39.840 --> 01:00:43.040] You don't need a council of people to co-sign.
[01:00:43.440 --> 01:00:50.320] In fact, if you have a new and innovative idea, if there's something new you want to do, they can't co-sign.
[01:00:50.320 --> 01:00:51.440] They can't see your vision.
[01:00:51.440 --> 01:00:52.240] And that's okay.
[01:00:52.240 --> 01:00:56.160] That doesn't mean that they're, you know, they're hating or whatever, but they don't see it yet.
[01:00:56.160 --> 01:00:58.080] You got to go build the thing for them to see it.
[01:00:58.080 --> 01:01:03.680] So trust your vision, trust in yourself, trust in your ideas, trust in your decisions, and then go do it.
[01:01:03.680 --> 01:01:05.600] And stop looking for somebody else to co-sign.
[01:01:05.600 --> 01:01:06.400] You don't need that.
[01:01:06.400 --> 01:01:08.000] It's slowing you down.
[01:01:08.000 --> 01:01:10.160] That is the best note to end on.
[01:01:10.160 --> 01:01:11.360] I love that.
[01:01:11.360 --> 01:01:13.200] You do not need anyone to co-sign.
[01:01:13.200 --> 01:01:17.040] And because someone else doesn't get it doesn't mean it's a bad idea.
[01:01:17.040 --> 01:01:17.760] Yes.
[01:01:17.760 --> 01:01:18.240] Yeah.
[01:01:18.560 --> 01:01:19.040] Okay.
[01:01:19.040 --> 01:01:23.680] And with that, where can people connect with you after this episode?
[01:01:23.680 --> 01:01:24.240] Yes.
[01:01:24.240 --> 01:01:28.080] So you can always find me hanging out on Instagram, Rach Rogers E-S-Q.
[01:01:28.080 --> 01:01:30.040] That's Rogers with the D.
[01:01:29.520 --> 01:01:35.320] Um, and if you want to check out the book, go to futuremillionairebook.com, and that's where you can pre-order the book.
[01:01:35.560 --> 01:01:39.480] We have some special pre-order bonuses for you, so go check that out.
[01:01:40.120 --> 01:01:42.600] All right, you guys, there you have it.
[01:01:42.600 --> 01:01:44.680] I will talk to you next week, friends.
[01:01:46.600 --> 01:01:49.640] Hey, guys, thanks for listening to Side Hustle Pro.
[01:01:49.640 --> 01:01:54.360] If you like the show, be sure to subscribe, rate, and review on Apple Podcasts.
[01:01:54.360 --> 01:01:58.120] It helps other side hustlers just like you to find the show.
[01:01:58.120 --> 01:02:02.760] And if you want to hear more from me, you can follow me on Instagram at SideHustle Pro.
[01:02:02.760 --> 01:02:09.800] Plus, sign up for my six-foot Saturday newsletter at sidehustlepro.co/slash newsletter.
[01:02:09.800 --> 01:02:17.240] When you sign up, you will receive weekly nuggets from me, including what I'm up to, personal lessons, and my business tip of the week.
[01:02:17.240 --> 01:02:21.960] Again, that's sidehustlepro.co/slash newsletter to sign up.
[01:02:21.960 --> 01:02:23.480] Talk to you soon.
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