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Prompts Used

Prompt 1: Context Setup

You are an expert data extractor tasked with analyzing a podcast transcript. 
I will provide you with part 1 of 1 from a podcast transcript. 
I will then ask you to extract different types of information from this content in subsequent messages. Please confirm you have received and understood the transcript content.

Transcript section:
[00:00:00.320 --> 00:00:01.040] Welcome back.
[00:00:01.040 --> 00:00:04.000] Here are the six quick questions.
[00:00:12.480 --> 00:00:15.360] Question number one is, what's your why?
[00:00:15.360 --> 00:00:18.400] Why do you wake up every day and build this business?
[00:00:19.120 --> 00:00:33.280] So I think that now, as a mum of three boys, it's really such a huge motivator to think that they're going to grow up thinking that women can and do achieve amazing things.
[00:00:33.280 --> 00:00:38.640] And I want them to be proud and to know that there is nothing that a woman can't do.
[00:00:38.880 --> 00:00:41.600] And yeah, to be to be proud of me.
[00:00:41.600 --> 00:00:49.360] And I think the other thing is that I have this like constant fear that I will look back on my life and feel like I've wasted it.
[00:00:49.360 --> 00:00:53.280] And so, yeah, always kind of trying to measure it in that way.
[00:00:53.280 --> 00:00:58.960] Like in 80 years' time, 80, in 50 years' time, am I going to be proud of those choices?
[00:00:58.960 --> 00:01:01.120] You know, and feel like I spent my life well.
[00:01:01.120 --> 00:01:04.080] So yeah, those are probably the things that motivate me now.
[00:01:04.080 --> 00:01:05.520] Oh, I love that.
[00:01:05.520 --> 00:01:08.080] I bet your boys are proud of you.
[00:01:08.720 --> 00:01:13.040] Question number two, what's been your favorite marketing moment so far?
[00:01:13.040 --> 00:01:16.080] It has to be the rainbow standard that we just talked about.
[00:01:16.080 --> 00:01:30.640] For me, it was such a joy, so meaningful, and, you know, really so great to have all the team on board and to back this kind of big, ambitious idea and for it to all come together beautifully.
[00:01:32.720 --> 00:01:37.120] Question number three is, what's a resource that you use to learn?
[00:01:37.120 --> 00:01:40.880] It could be a book or a podcast or a newsletter.
[00:01:41.200 --> 00:01:45.680] Yeah, so I have been following my daily business for a long time.
[00:01:45.680 --> 00:01:50.640] She was actually one of the first people to ever interview us for the design files.
[00:01:50.640 --> 00:01:56.560] And I think the first week we launched, she contacted me, and that was the biggest pinch-me moment.
[00:01:56.560 --> 00:02:00.200] So, yeah, I've been following Fiona for a long time, and I get her weekly emails.
[00:01:59.760 --> 00:02:03.400] She's just so human and down to earth and practical.
[00:02:03.400 --> 00:02:04.600] I've really enjoyed that.
[00:01:59.840 --> 00:02:06.600] And I also love how I built this.
[00:02:07.160 --> 00:02:10.680] Um, and the wisdom from the top as well is great.
[00:02:10.680 --> 00:02:13.560] So, yeah, always, always love listening to those.
[00:02:13.560 --> 00:02:14.600] So, many good ones.
[00:02:14.600 --> 00:02:17.240] We will link those in the show notes.
[00:02:17.240 --> 00:02:19.480] Question number four: how do you win the day?
[00:02:19.480 --> 00:02:27.720] Do you have any AM or PM rituals that are, you know, locked in and keeping you happy and motivated?
[00:02:28.680 --> 00:02:30.120] No, I don't.
[00:02:30.120 --> 00:02:34.200] I am not very, I'm not very good at doing the same thing every day.
[00:02:34.200 --> 00:02:37.560] I find routine a really big challenge.
[00:02:37.560 --> 00:02:39.800] So, um, you and I are really similar.
[00:02:39.800 --> 00:02:41.240] Do you have ADHD?
[00:02:41.560 --> 00:02:44.280] I am going through a diagnosis at the moment, yes.
[00:02:44.280 --> 00:02:46.200] So, it's going to change your life.
[00:02:46.200 --> 00:02:57.080] It's been a real awakening to understand that the routine isn't really great for me, you know, or it's certainly not like my natural tendency.
[00:02:57.080 --> 00:03:11.480] And so, when I kind of embrace that, I think for me, what a good day feels like is when I've done something good at work, I have done something good for myself, and I have spent a little bit of time with each of my kids and my husband.
[00:03:11.480 --> 00:03:17.320] And if I can, you know, fit all of those things into a day, that's a good day for me.
[00:03:17.640 --> 00:03:20.120] I love that 100%.
[00:03:20.120 --> 00:03:22.520] It might just look different every day, though.
[00:03:22.520 --> 00:03:26.680] Yeah, it's not the same.
[00:03:26.680 --> 00:03:27.480] Yeah.
[00:03:28.120 --> 00:03:34.520] Question number five is: What's been your worst money mistake and how much did it cost you?
[00:03:35.160 --> 00:03:38.440] Yeah, I found this one really tricky.
[00:03:38.440 --> 00:03:55.360] And I think because I don't think of things as mistakes, but there is one thing that I do really wish I had done differently, and that was not checking that I had a visa before my recent trip to China until the night before when I realized my visa was a month out of date.
[00:03:55.360 --> 00:03:58.800] And it didn't so much cost me so much money.
[00:03:58.800 --> 00:04:06.400] You know, it was a few hundred bucks, but I ended up just completely like beating myself up for not having checked that.
[00:04:06.400 --> 00:04:15.040] And it cost me this like really vital bit of time where my sister had flown to China and we had this like overlap of a few days.
[00:04:15.040 --> 00:04:18.480] And it ended up being an overlap of 12 hours.
[00:04:18.480 --> 00:04:22.000] So we had 12 hours together in China before she had to leave.
[00:04:22.000 --> 00:04:26.400] And I really, yeah, I really wish I had not messed that one up.
[00:04:26.720 --> 00:04:28.800] Yeah, I mean, it cost you a lot.
[00:04:28.880 --> 00:04:30.640] Cost you actually a lot.
[00:04:31.120 --> 00:04:31.680] It did.
[00:04:31.680 --> 00:04:34.080] Cost you a lot of time, emotional time.
[00:04:34.160 --> 00:04:37.600] Cost me something more important than money.
[00:04:37.600 --> 00:04:42.960] In the end, it, as I said, it worked out really well because it meant she was there for the first few days.
[00:04:42.960 --> 00:04:48.080] And then I had the like few days after her because my flights I changed until later.
[00:04:48.080 --> 00:04:52.000] And I got to see a different part of the production that she did.
[00:04:52.000 --> 00:04:54.080] And it all worked out brilliantly.
[00:04:54.080 --> 00:04:56.960] So in the end, it was always a silver lining.
[00:04:56.960 --> 00:04:57.840] Always a silver line.
[00:04:58.000 --> 00:04:59.200] I missed her.
[00:04:59.200 --> 00:04:59.680] Yeah.
[00:05:00.560 --> 00:05:08.160] Last question is: what is just a crazy story, good or bad, from your journey building a business?
[00:05:08.480 --> 00:05:27.120] Yeah, I feel like one of the craziest things from the really early days was seeing our products popping up in places that we didn't even know that they were going to be, like turning on the TV, and our lockers are in the background of an advert for Uber Eats.
[00:05:27.120 --> 00:05:36.280] Oh my god, a McDonald's, like the McDonald's Christmas advert had a locker in it, like McDonald's, you know, it's huge.
[00:05:36.600 --> 00:05:43.560] Or seeing our products like pop up in a celebrity's home and just having no idea that that had happened.
[00:05:43.560 --> 00:05:48.200] Like there are some things that we knew were going to happen and it's kind of nice to see it come to fruition.
[00:05:48.200 --> 00:05:55.160] But it was those surprises where we just, yeah, we were in, had a locker in the circle, that reality TV show.
[00:05:55.480 --> 00:05:57.000] Like so many random things.
[00:05:57.000 --> 00:06:08.120] So yeah, those crazy moments where you realize that this thing that you've created is actually out there in the world and it's like not even connected to us anymore.
[00:06:08.280 --> 00:06:15.720] They have a life of their own and they end up on all these crazy adventures and we just get to kind of be like, yay, that's cool.
[00:06:15.720 --> 00:06:17.720] We had no idea what was going to happen.
[00:06:18.040 --> 00:06:19.000] Oh my gosh.
[00:06:19.000 --> 00:06:21.160] I have loved chatting with you.
[00:06:21.160 --> 00:06:37.880] I'm adding to my list that whatever I do, I must have the enthusiasm for you and your lockers because what an honor it is to hear you talk about and articulate why that is magical to you and special to you and therefore special to other people.
[00:06:37.880 --> 00:06:41.880] So thank you so much for coming on the show and sharing your story with me.
[00:06:42.200 --> 00:06:43.240] Thank you so much.
[00:06:43.240 --> 00:06:46.760] I feel like we're going to have to get you a nice pink locker in your life.
[00:06:46.760 --> 00:06:49.000] Oh my God, I need a nice pink locker.
[00:06:49.320 --> 00:06:49.800] Love that.
[00:06:49.800 --> 00:06:51.800] And I can cover it in like sparkles and stuff.
[00:06:51.800 --> 00:06:52.600] Yes.
[00:06:52.920 --> 00:06:54.280] Thank you so much.
[00:06:54.280 --> 00:06:55.000] Oh, thank you.
[00:06:55.000 --> 00:06:56.360] It's been such a pleasure.
[00:06:56.360 --> 00:06:57.640] Thank you.
[00:07:01.800 --> 00:07:03.880] Hey, it's June here.
[00:07:03.880 --> 00:07:08.680] Thanks for listening to this amazing episode of the Female Startup Club podcast.
[00:07:08.680 --> 00:07:18.080] If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter.
[00:07:18.080 --> 00:07:26.320] We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
[00:07:26.320 --> 00:07:37.040] And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash hypeclub.
[00:07:37.040 --> 00:07:48.720] We have guests from the show joining us for intimate ask-me-anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
[00:07:48.720 --> 00:07:54.880] As always, please do subscribe, rate, and review the show and post your favorite episodes to Instagram stories.
[00:07:54.880 --> 00:07:58.080] I am beyond grateful when you do that.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments

Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.320 --> 00:00:01.040] Welcome back.
[00:00:01.040 --> 00:00:04.000] Here are the six quick questions.
[00:00:12.480 --> 00:00:15.360] Question number one is, what's your why?
[00:00:15.360 --> 00:00:18.400] Why do you wake up every day and build this business?
[00:00:19.120 --> 00:00:33.280] So I think that now, as a mum of three boys, it's really such a huge motivator to think that they're going to grow up thinking that women can and do achieve amazing things.
[00:00:33.280 --> 00:00:38.640] And I want them to be proud and to know that there is nothing that a woman can't do.
[00:00:38.880 --> 00:00:41.600] And yeah, to be to be proud of me.
[00:00:41.600 --> 00:00:49.360] And I think the other thing is that I have this like constant fear that I will look back on my life and feel like I've wasted it.
[00:00:49.360 --> 00:00:53.280] And so, yeah, always kind of trying to measure it in that way.
[00:00:53.280 --> 00:00:58.960] Like in 80 years' time, 80, in 50 years' time, am I going to be proud of those choices?
[00:00:58.960 --> 00:01:01.120] You know, and feel like I spent my life well.
[00:01:01.120 --> 00:01:04.080] So yeah, those are probably the things that motivate me now.
[00:01:04.080 --> 00:01:05.520] Oh, I love that.
[00:01:05.520 --> 00:01:08.080] I bet your boys are proud of you.
[00:01:08.720 --> 00:01:13.040] Question number two, what's been your favorite marketing moment so far?
[00:01:13.040 --> 00:01:16.080] It has to be the rainbow standard that we just talked about.
[00:01:16.080 --> 00:01:30.640] For me, it was such a joy, so meaningful, and, you know, really so great to have all the team on board and to back this kind of big, ambitious idea and for it to all come together beautifully.
[00:01:32.720 --> 00:01:37.120] Question number three is, what's a resource that you use to learn?
[00:01:37.120 --> 00:01:40.880] It could be a book or a podcast or a newsletter.
[00:01:41.200 --> 00:01:45.680] Yeah, so I have been following my daily business for a long time.
[00:01:45.680 --> 00:01:50.640] She was actually one of the first people to ever interview us for the design files.
[00:01:50.640 --> 00:01:56.560] And I think the first week we launched, she contacted me, and that was the biggest pinch-me moment.
[00:01:56.560 --> 00:02:00.200] So, yeah, I've been following Fiona for a long time, and I get her weekly emails.
[00:01:59.760 --> 00:02:03.400] She's just so human and down to earth and practical.
[00:02:03.400 --> 00:02:04.600] I've really enjoyed that.
[00:01:59.840 --> 00:02:06.600] And I also love how I built this.
[00:02:07.160 --> 00:02:10.680] Um, and the wisdom from the top as well is great.
[00:02:10.680 --> 00:02:13.560] So, yeah, always, always love listening to those.
[00:02:13.560 --> 00:02:14.600] So, many good ones.
[00:02:14.600 --> 00:02:17.240] We will link those in the show notes.
[00:02:17.240 --> 00:02:19.480] Question number four: how do you win the day?
[00:02:19.480 --> 00:02:27.720] Do you have any AM or PM rituals that are, you know, locked in and keeping you happy and motivated?
[00:02:28.680 --> 00:02:30.120] No, I don't.
[00:02:30.120 --> 00:02:34.200] I am not very, I'm not very good at doing the same thing every day.
[00:02:34.200 --> 00:02:37.560] I find routine a really big challenge.
[00:02:37.560 --> 00:02:39.800] So, um, you and I are really similar.
[00:02:39.800 --> 00:02:41.240] Do you have ADHD?
[00:02:41.560 --> 00:02:44.280] I am going through a diagnosis at the moment, yes.
[00:02:44.280 --> 00:02:46.200] So, it's going to change your life.
[00:02:46.200 --> 00:02:57.080] It's been a real awakening to understand that the routine isn't really great for me, you know, or it's certainly not like my natural tendency.
[00:02:57.080 --> 00:03:11.480] And so, when I kind of embrace that, I think for me, what a good day feels like is when I've done something good at work, I have done something good for myself, and I have spent a little bit of time with each of my kids and my husband.
[00:03:11.480 --> 00:03:17.320] And if I can, you know, fit all of those things into a day, that's a good day for me.
[00:03:17.640 --> 00:03:20.120] I love that 100%.
[00:03:20.120 --> 00:03:22.520] It might just look different every day, though.
[00:03:22.520 --> 00:03:26.680] Yeah, it's not the same.
[00:03:26.680 --> 00:03:27.480] Yeah.
[00:03:28.120 --> 00:03:34.520] Question number five is: What's been your worst money mistake and how much did it cost you?
[00:03:35.160 --> 00:03:38.440] Yeah, I found this one really tricky.
[00:03:38.440 --> 00:03:55.360] And I think because I don't think of things as mistakes, but there is one thing that I do really wish I had done differently, and that was not checking that I had a visa before my recent trip to China until the night before when I realized my visa was a month out of date.
[00:03:55.360 --> 00:03:58.800] And it didn't so much cost me so much money.
[00:03:58.800 --> 00:04:06.400] You know, it was a few hundred bucks, but I ended up just completely like beating myself up for not having checked that.
[00:04:06.400 --> 00:04:15.040] And it cost me this like really vital bit of time where my sister had flown to China and we had this like overlap of a few days.
[00:04:15.040 --> 00:04:18.480] And it ended up being an overlap of 12 hours.
[00:04:18.480 --> 00:04:22.000] So we had 12 hours together in China before she had to leave.
[00:04:22.000 --> 00:04:26.400] And I really, yeah, I really wish I had not messed that one up.
[00:04:26.720 --> 00:04:28.800] Yeah, I mean, it cost you a lot.
[00:04:28.880 --> 00:04:30.640] Cost you actually a lot.
[00:04:31.120 --> 00:04:31.680] It did.
[00:04:31.680 --> 00:04:34.080] Cost you a lot of time, emotional time.
[00:04:34.160 --> 00:04:37.600] Cost me something more important than money.
[00:04:37.600 --> 00:04:42.960] In the end, it, as I said, it worked out really well because it meant she was there for the first few days.
[00:04:42.960 --> 00:04:48.080] And then I had the like few days after her because my flights I changed until later.
[00:04:48.080 --> 00:04:52.000] And I got to see a different part of the production that she did.
[00:04:52.000 --> 00:04:54.080] And it all worked out brilliantly.
[00:04:54.080 --> 00:04:56.960] So in the end, it was always a silver lining.
[00:04:56.960 --> 00:04:57.840] Always a silver line.
[00:04:58.000 --> 00:04:59.200] I missed her.
[00:04:59.200 --> 00:04:59.680] Yeah.
[00:05:00.560 --> 00:05:08.160] Last question is: what is just a crazy story, good or bad, from your journey building a business?
[00:05:08.480 --> 00:05:27.120] Yeah, I feel like one of the craziest things from the really early days was seeing our products popping up in places that we didn't even know that they were going to be, like turning on the TV, and our lockers are in the background of an advert for Uber Eats.
[00:05:27.120 --> 00:05:36.280] Oh my god, a McDonald's, like the McDonald's Christmas advert had a locker in it, like McDonald's, you know, it's huge.
[00:05:36.600 --> 00:05:43.560] Or seeing our products like pop up in a celebrity's home and just having no idea that that had happened.
[00:05:43.560 --> 00:05:48.200] Like there are some things that we knew were going to happen and it's kind of nice to see it come to fruition.
[00:05:48.200 --> 00:05:55.160] But it was those surprises where we just, yeah, we were in, had a locker in the circle, that reality TV show.
[00:05:55.480 --> 00:05:57.000] Like so many random things.
[00:05:57.000 --> 00:06:08.120] So yeah, those crazy moments where you realize that this thing that you've created is actually out there in the world and it's like not even connected to us anymore.
[00:06:08.280 --> 00:06:15.720] They have a life of their own and they end up on all these crazy adventures and we just get to kind of be like, yay, that's cool.
[00:06:15.720 --> 00:06:17.720] We had no idea what was going to happen.
[00:06:18.040 --> 00:06:19.000] Oh my gosh.
[00:06:19.000 --> 00:06:21.160] I have loved chatting with you.
[00:06:21.160 --> 00:06:37.880] I'm adding to my list that whatever I do, I must have the enthusiasm for you and your lockers because what an honor it is to hear you talk about and articulate why that is magical to you and special to you and therefore special to other people.
[00:06:37.880 --> 00:06:41.880] So thank you so much for coming on the show and sharing your story with me.
[00:06:42.200 --> 00:06:43.240] Thank you so much.
[00:06:43.240 --> 00:06:46.760] I feel like we're going to have to get you a nice pink locker in your life.
[00:06:46.760 --> 00:06:49.000] Oh my God, I need a nice pink locker.
[00:06:49.320 --> 00:06:49.800] Love that.
[00:06:49.800 --> 00:06:51.800] And I can cover it in like sparkles and stuff.
[00:06:51.800 --> 00:06:52.600] Yes.
[00:06:52.920 --> 00:06:54.280] Thank you so much.
[00:06:54.280 --> 00:06:55.000] Oh, thank you.
[00:06:55.000 --> 00:06:56.360] It's been such a pleasure.
[00:06:56.360 --> 00:06:57.640] Thank you.
[00:07:01.800 --> 00:07:03.880] Hey, it's June here.
[00:07:03.880 --> 00:07:08.680] Thanks for listening to this amazing episode of the Female Startup Club podcast.
[00:07:08.680 --> 00:07:18.080] If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter.
[00:07:18.080 --> 00:07:26.320] We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
[00:07:26.320 --> 00:07:37.040] And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash hypeclub.
[00:07:37.040 --> 00:07:48.720] We have guests from the show joining us for intimate ask-me-anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
[00:07:48.720 --> 00:07:54.880] As always, please do subscribe, rate, and review the show and post your favorite episodes to Instagram stories.
[00:07:54.880 --> 00:07:58.080] I am beyond grateful when you do that.