6 Quick Questions with Girls Get Off co-founder Viv Conway (Part 2)

October 2, 2024

Key Takeaways

The ‘why’ behind a business can be deeply rooted in empowering individuals and overcoming societal shame, as demonstrated by the impact of a product on a customer’s life.
Effective marketing can involve bold, even ‘humiliating’ public stunts and stirring the pot with controversial messaging to generate engagement and press coverage.
Learning and growth in business can come from diverse sources, including podcasts, YouTube, and even unexpected online content, with a focus on practical application and staying adaptable.

Segments

Memorable Marketing Moments (00:01:23)

Key Takeaway: Bold and unconventional marketing, including public stunts and provocative billboards, can be highly effective in generating buzz, press coverage, and audience engagement, even if it stirs controversy.
Summary: The discussion covers favorite marketing moments, including humorous and ‘humiliating’ public dances in costumes across Australia, and a clever billboard campaign that intentionally stirred controversy, leading to media attention and a viral social media response.

Go-To Resources for Learning (00:03:44)

Key Takeaway: Adaptable learning strategies are crucial, shifting from books to podcasts and YouTube as preferred resources, with a willingness to explore niche and unexpected content for specific knowledge acquisition.
Summary: The speaker discusses their evolving go-to resources for learning, moving from books to podcasts and then to YouTube for specific topics, even humorously mentioning learning about penis massage techniques for upcoming content.

Rituals for Daily Success (00:05:01)

Key Takeaway: Physical activity, particularly running and swimming, serves as a vital ritual for stress management and mental well-being, enabling individuals to process challenges and maintain a balanced perspective.
Summary: The speaker outlines their daily rituals, emphasizing the importance of early mornings and exercise, specifically running, as a key to managing stress and preventing overthinking, alongside the fundamental need for sufficient sleep.

Costly Money Mistakes (00:06:21)

Key Takeaway: Outsourcing critical business functions like product sourcing without rigorous oversight can lead to significant delays, financial losses, and missed opportunities, underscoring the importance of direct involvement and verifying actions over words.
Summary: A significant money mistake is detailed: trusting an external party to source products during COVID-19, which resulted in massive delays, the inability to launch new products, and paying staff to ’entertain’ existing customers, leading to substantial financial and opportunity costs.

Crazy Customer Stories (00:09:21)

Key Takeaway: Unforeseen and often humorous customer interactions, particularly in a retail or expo setting, can provide invaluable insights and entertainment, highlighting the unpredictable nature of direct customer engagement.
Summary: The speaker shares a particularly funny and unexpected story from an expo where a customer revealed she was wearing a toy being controlled by her husband, emphasizing the need for a dedicated channel (‘For the Plot’) to capture such unbelievable moments.

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Prompts Used

Prompt 1: Context Setup

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Transcript section:
[00:00:00.240 --> 00:00:01.040] Welcome back.
[00:00:01.040 --> 00:00:03.920] Here are the six quick questions.
[00:00:12.400 --> 00:00:15.200] So, question number one is: what's your why?
[00:00:15.200 --> 00:00:21.200] Why do you wake up every day and put energy and soul and all the things into this business?
[00:00:21.200 --> 00:00:25.040] I will never forget the, can I have a quick, do they have to be quick answers or not?
[00:00:25.040 --> 00:00:26.400] This will be a medium answer.
[00:00:26.400 --> 00:00:26.720] Nah.
[00:00:27.040 --> 00:00:27.360] Nah.
[00:00:27.360 --> 00:00:28.160] Give us a medium answer.
[00:00:28.160 --> 00:00:29.600] I'll give you the media answer.
[00:00:29.600 --> 00:00:32.800] Look, I have always been for the gals.
[00:00:32.800 --> 00:00:40.080] I love seeing girls get out there and like just, you know, taking along with the team and getting out there and owning their shit, you know?
[00:00:40.080 --> 00:00:46.800] And I will never forget the first testimonial we had from a lady and she said, This vibrator's changed my life.
[00:00:46.800 --> 00:00:48.160] I'd never orgasmed before.
[00:00:48.160 --> 00:00:53.280] I grew up in a very Catholic religious household, went to Catholic school, and I had we'd never talked about this.
[00:00:53.280 --> 00:00:55.360] And she said, This has genuinely changed my life.
[00:00:55.360 --> 00:00:57.760] I'm buying them for my two sisters for Christmas.
[00:00:57.760 --> 00:00:58.640] Thank you so much.
[00:00:58.640 --> 00:01:02.880] And I like that was the first testimonial like that that we'd had.
[00:01:02.880 --> 00:01:05.760] And I remember Joe and I were both like, This is next level.
[00:01:05.760 --> 00:01:11.200] Like, this is just so cool knowing that this is actually such a game changer for some people.
[00:01:11.200 --> 00:01:15.760] And it's, it genuinely is life-changing because of the shame that is held around this topic.
[00:01:15.760 --> 00:01:17.440] And it's just like, it's so freeing for people.
[00:01:17.440 --> 00:01:19.200] That's that is the why.
[00:01:19.840 --> 00:01:20.720] Love it.
[00:01:20.720 --> 00:01:21.680] Love that.
[00:01:21.680 --> 00:01:22.880] So cool.
[00:01:23.200 --> 00:01:27.360] Number two is: what's been your favorite marketing moment so far?
[00:01:27.360 --> 00:01:32.960] Favorite marketing moment would be, oh, there's been so many.
[00:01:32.960 --> 00:01:40.400] I reckon the costumes in various places in Australia was very funny.
[00:01:40.400 --> 00:01:48.560] It was very humiliating for me personally, but it was, you know, it was a small price to pay based on like the engagement that they got.
[00:01:48.560 --> 00:01:50.960] And like someone licked my forehead in Melbourne.
[00:01:51.160 --> 00:01:52.960] One in one of the videos.
[00:01:53.280 --> 00:01:55.600] Like it was so full on.
[00:01:55.600 --> 00:01:56.240] No.
[00:01:56.240 --> 00:01:57.680] Oh my God.
[00:01:57.680 --> 00:02:03.080] I mean, I've watched that sexy dance video that went viral that we reposted of you.
[00:02:03.400 --> 00:02:05.400] I've watched it like I reckon 50 times.
[00:01:59.680 --> 00:02:05.880] I just love it.
[00:02:06.040 --> 00:02:13.480] Like for some reason, there is just something about how it hits with the music and the vibes and like it's just insane.
[00:02:13.640 --> 00:02:17.960] Well, if you scroll back, there's another one that I did in Melbourne and another one that I did in Kooji.
[00:02:17.960 --> 00:02:26.440] And I tell you what, people on a Sunday afternoon in Kooji way more open to dancing than commuters at five o'clock on a Friday in Melbourne.
[00:02:27.080 --> 00:02:28.680] That was a tough crowd.
[00:02:28.920 --> 00:02:31.960] Yeah, look, that's been a real, really cool marketing moment.
[00:02:31.960 --> 00:02:36.600] I think another one would have to be a couple of billboards that we did around Christmas time.
[00:02:36.600 --> 00:02:41.160] We had, we like just breaking through some of those obstacles.
[00:02:41.160 --> 00:02:43.880] You know, we weren't allowed to have it at one site.
[00:02:43.880 --> 00:02:46.520] We got it on the site that was even better.
[00:02:46.520 --> 00:02:53.080] We were able to really stir the pot, which led to some press coverage for us.
[00:02:53.080 --> 00:03:01.560] And it really, what we had on the billboard was like, Aucklanders are coming, so can you, which was in reference to the Aucklanders who'd been in a longer lockdown.
[00:03:01.560 --> 00:03:03.480] They were coming to our beach town.
[00:03:03.480 --> 00:03:09.400] And so it really stirred the pot for a few people who complained about us to the ASA, the Advertising Standards Authority.
[00:03:09.400 --> 00:03:16.040] But that in turn just meant that we, the billboard we did, we just did a fake mock-up on our Instagram account.
[00:03:16.040 --> 00:03:18.600] We'd been like, oh God, people have complained about us.
[00:03:18.600 --> 00:03:22.520] The audience was obviously like, oh my God, you know, that's ridiculous.
[00:03:22.520 --> 00:03:25.960] And then we just did a fake billboard of like, Karen will give you something to moan about.
[00:03:25.960 --> 00:03:29.800] And I reckon that was just the funniest.
[00:03:29.800 --> 00:03:32.600] That was just the funniest, one of the funniest pieces of content.
[00:03:32.600 --> 00:03:34.440] And like, everyone loved it.
[00:03:34.440 --> 00:03:35.560] We were just having fun with it.
[00:03:35.560 --> 00:03:36.840] We're stirring the pot.
[00:03:36.840 --> 00:03:40.040] It was just, it was just the cherry on top for me.
[00:03:40.040 --> 00:03:40.760] Love that.
[00:03:40.760 --> 00:03:42.440] That is so lol.
[00:03:42.440 --> 00:03:43.160] Lol.
[00:03:43.160 --> 00:03:44.480] Oh, my God.
[00:03:44.800 --> 00:03:47.040] Question number three: go-to resource.
[00:03:47.040 --> 00:03:48.480] Where are you learning?
[00:03:44.040 --> 00:03:50.480] This changes all the time.
[00:03:50.640 --> 00:03:55.280] Do you know, a couple of years ago, I would have said books, and now I'm podcasts.
[00:03:55.280 --> 00:03:56.800] I'm a podcast girl.
[00:03:56.800 --> 00:04:00.640] I'm a very consistent podcast listener, always listening to podcasts.
[00:04:00.640 --> 00:04:04.160] But if there's something specific I want to learn, YouTube.
[00:04:05.280 --> 00:04:11.120] What's like something, you know, a channel, either podcast or YouTube, that you've learned something really good recently?
[00:04:11.120 --> 00:04:19.360] Well, today I've been putting together a series of content for we're gonna, we need a better, we need a better title, but it's gonna be like 10 Days of Dick or something.
[00:04:19.360 --> 00:04:22.000] And so I've been learning penis massage techniques.
[00:04:22.160 --> 00:04:26.240] I've been on, I've been on YouTube today watching someone like massage dildo.
[00:04:26.240 --> 00:04:29.760] So look, that's something that I've been learning today.
[00:04:30.080 --> 00:04:31.440] Lucky I wasn't in the office.
[00:04:31.440 --> 00:04:33.680] Lucky I was working from home.
[00:04:34.880 --> 00:04:37.600] Oh my God, that is so lol.
[00:04:37.600 --> 00:04:38.400] So funny.
[00:04:38.400 --> 00:04:39.680] I'm like, you can't make this up.
[00:04:39.760 --> 00:04:41.600] I didn't even know that was on YouTube.
[00:04:42.000 --> 00:04:42.480] All right.
[00:04:43.360 --> 00:04:43.920] It is.
[00:04:43.920 --> 00:04:44.640] Well, it is.
[00:04:45.440 --> 00:04:46.080] So yeah, look.
[00:04:46.240 --> 00:04:47.120] Anything goes there?
[00:04:47.120 --> 00:04:47.840] Anything goes.
[00:04:47.840 --> 00:04:54.560] And then look, otherwise, I've just got podcasts that I listen to and switch them up a little bit here and there.
[00:04:54.560 --> 00:04:58.560] But yeah, look, that's what there's those my channels.
[00:04:58.560 --> 00:04:59.120] Very good.
[00:04:59.120 --> 00:05:00.000] I appreciate it.
[00:05:00.000 --> 00:05:01.200] Thank you.
[00:05:01.840 --> 00:05:05.600] Question number four: any rituals that help you win the day?
[00:05:05.920 --> 00:05:06.800] Always.
[00:05:07.120 --> 00:05:08.720] Oh, I've got to be up early.
[00:05:08.880 --> 00:05:11.920] Yeah, orgasms, essential part of your well-being.
[00:05:12.160 --> 00:05:14.080] Look, running's a really big one for me.
[00:05:14.080 --> 00:05:19.760] I find that, you know, I found stress management really interesting over the years.
[00:05:19.760 --> 00:05:24.640] I'm a pretty chill person when it comes to my personal life, but things really do get to me sometimes.
[00:05:24.640 --> 00:05:29.280] And I'm the kind of person who will lose sleep over, oh, did we say that the wrong way?
[00:05:29.280 --> 00:05:30.840] Or like, oh, there's something happening.
[00:05:31.080 --> 00:05:32.120] We've done something wrong.
[00:05:32.120 --> 00:05:34.120] Or like, how was it interaction?
[00:05:34.120 --> 00:05:38.600] So, yeah, often if I'm waking up at 2 or 3 a.m., then I know that something's wrong.
[00:05:38.600 --> 00:05:49.640] But I will say, hands down, that exercise for me, whether that's like swimming in the ocean or whether that's running, which is my current thing, that's just, it's, it's night and day.
[00:05:49.640 --> 00:05:56.520] There's the difference between, I know that if I'm a little bit on edge, I can go for a run, especially if I go with my mates and I can just talk about stuff.
[00:05:56.520 --> 00:05:58.200] It just dissipates.
[00:05:58.200 --> 00:06:05.080] Like, of course, some things are going to be more stressful than like a run can solve, but there's a lot of things where it will solve it.
[00:06:05.080 --> 00:06:07.160] So, yeah, that's that's crucial for me.
[00:06:07.160 --> 00:06:10.200] And getting enough sleep, I know it's not really groundbreaking, is it?
[00:06:10.200 --> 00:06:11.640] But super important.
[00:06:11.960 --> 00:06:13.080] I'm a sleeper.
[00:06:13.080 --> 00:06:15.480] I'm like, I just need all the sleep I can get.
[00:06:15.480 --> 00:06:18.600] Otherwise, I'll like feel like I need to vomit.
[00:06:18.920 --> 00:06:21.000] It's the reality that I live with.
[00:06:21.000 --> 00:06:21.960] I know.
[00:06:21.960 --> 00:06:26.120] Question number five: What's the worst money mistake you've made and how much did it cost you?
[00:06:26.120 --> 00:06:28.200] Oh, God, what do you want to know?
[00:06:29.800 --> 00:06:45.800] Look, one of the worst money mistakes we made was trusting someone else to source product for us, which led to huge delays.
[00:06:45.800 --> 00:06:49.480] We thought, okay, it's COVID, it's China, we can't get over there.
[00:06:49.480 --> 00:06:52.840] Let's outsource it to these experts who have people in China.
[00:06:52.840 --> 00:06:54.280] They can do a better job for us.
[00:06:54.280 --> 00:06:55.560] Take it off our plate.
[00:06:55.560 --> 00:06:56.840] Are we name-dropping?
[00:06:56.840 --> 00:06:57.320] We can't.
[00:06:57.320 --> 00:07:01.000] Oh, no, we can't because we've signed something to say that we won't.
[00:07:01.000 --> 00:07:08.040] Does it sound like should I do some sounds like?
[00:07:09.320 --> 00:07:10.840] If anyone wants to know, you can DM me off.
[00:07:11.080 --> 00:07:11.880] I can't say anything.
[00:07:11.880 --> 00:07:16.480] But look, we I said we only had one product for 18 months.
[00:07:14.840 --> 00:07:19.920] We wanted to have our second product launched within six months.
[00:07:20.160 --> 00:07:22.560] It took us a whole extra like year.
[00:07:22.560 --> 00:07:32.720] By the time we'd had months working with these people and then had gone, okay, we just need to do this ourselves because things were not getting done.
[00:07:32.720 --> 00:07:36.240] Like, I think the last straw was, okay, we need these drawings done.
[00:07:36.240 --> 00:07:38.960] And they sent us back drawings which they'd sent us in October.
[00:07:39.360 --> 00:07:40.240] It was mental.
[00:07:40.240 --> 00:07:47.600] And then when we went and did it ourselves and just sorted it out, God, that was a learning curve, but it was a really good lesson.
[00:07:47.600 --> 00:07:49.360] And actions speak louder than words.
[00:07:49.360 --> 00:07:55.600] Like people can be really good salespeople or really good at having conversation, talking to you, managing your expectations.
[00:07:55.600 --> 00:07:59.920] But you have to remember what are the facts?
[00:07:59.920 --> 00:08:01.200] What's actually happening?
[00:08:01.200 --> 00:08:02.560] It's like dating, you know?
[00:08:03.120 --> 00:08:03.920] What's actually going on?
[00:08:04.400 --> 00:08:05.040] What are the facts?
[00:08:05.040 --> 00:08:06.560] Where are we actually at right now?
[00:08:06.560 --> 00:08:08.080] Not where would you like to be at?
[00:08:08.480 --> 00:08:09.680] What are they saying?
[00:08:09.680 --> 00:08:12.080] And look, that's our fault for not being more proactive about it.
[00:08:12.160 --> 00:08:14.160] We've definitely learned our lesson.
[00:08:14.160 --> 00:08:20.320] But we had, yeah, look, that just meant at the time we were, you know, another mistake.
[00:08:20.320 --> 00:08:21.840] We had more staff at the time.
[00:08:21.840 --> 00:08:23.280] We were creating lots of content.
[00:08:23.280 --> 00:08:25.040] We had staff creating content.
[00:08:25.040 --> 00:08:26.960] But what did we have to sell to people?
[00:08:26.960 --> 00:08:27.680] One product.
[00:08:27.680 --> 00:08:32.160] So we literally were just paying staff and paying ourselves to entertain people.
[00:08:32.160 --> 00:08:33.040] Woohoo!
[00:08:33.360 --> 00:08:37.120] Entertain people who'd already purchased from us for like, you know, a year.
[00:08:37.120 --> 00:08:39.760] So that just had like a real snowball effect.
[00:08:40.160 --> 00:08:42.480] I couldn't even, I couldn't tell.
[00:08:42.480 --> 00:08:44.800] It would have been hundreds of thousands of dollars.
[00:08:44.800 --> 00:08:46.320] Did you get the money back?
[00:08:46.320 --> 00:08:47.920] Or you just like walked away from it?
[00:08:47.920 --> 00:08:51.200] We hadn't even got to the stage of paying.
[00:08:51.200 --> 00:08:52.800] Maybe we'd paid some money.
[00:08:52.800 --> 00:08:54.080] Honestly, can't remember.
[00:08:54.080 --> 00:08:56.960] No, actually, yeah, we got half of our money back.
[00:08:56.960 --> 00:09:03.320] But like the money lost in not being able to sell to people and having paid staff was opportunity costs.
[00:08:59.840 --> 00:09:04.920] Yeah, opportunity costs was huge.
[00:09:05.080 --> 00:09:08.280] Yeah, but you know, we bounce back from these things.
[00:09:08.280 --> 00:09:16.680] Yeah, I'm so curious because I feel like it could be someone that I have in my mind that I continue to hear this story about.
[00:09:16.680 --> 00:09:17.000] Yeah.
[00:09:17.320 --> 00:09:18.840] Or a version of this story.
[00:09:18.840 --> 00:09:21.240] Last question, number six.
[00:09:21.240 --> 00:09:22.840] What's just a crazy story?
[00:09:22.840 --> 00:09:28.840] I feel like you've already shared so many bangers, but like, any final ones to throw in the mix?
[00:09:28.840 --> 00:09:41.560] We have a Slack channel called For the Plot because there are so many stories that happen regularly and things that people say to me that I'm like, I just can't make this shit up.
[00:09:41.560 --> 00:09:51.960] Like, someone needs to make it, like, this is how people write TV shows because you just like in the moment, one that springs to mind, which just like cracks me up all the time.
[00:09:51.960 --> 00:09:54.040] We've done quite a lot of like expos and trade shows.
[00:09:54.200 --> 00:10:00.920] I love doing them because you understand what, you know, who your target customer is, what they're actually buying, what the questions that they ask are.
[00:10:00.920 --> 00:10:04.600] Because once you've done like 10 of them, you're like, people are just going to ask me the same thing, you know?
[00:10:04.600 --> 00:10:06.760] So it's so good for market research.
[00:10:06.760 --> 00:10:11.880] But one of the times I was talking to someone, I said, you know, this is Missy.
[00:10:11.880 --> 00:10:13.000] This is our best-selling toy.
[00:10:13.000 --> 00:10:15.240] This is like an air pulse technology.
[00:10:15.240 --> 00:10:17.720] So it's very different from a traditional vibrator.
[00:10:17.720 --> 00:10:23.000] And straight away, this lady was like, so different from the one that I'm wearing right now.
[00:10:23.000 --> 00:10:25.800] And I'm like, oh, yeah, if you're wearing, and I'm just deadpan.
[00:10:25.800 --> 00:10:27.320] I'm so desensitized now to this.
[00:10:27.320 --> 00:10:29.720] But at the time, I'm like, Bella's standing next to me.
[00:10:29.720 --> 00:10:31.880] I'm like, oh man, I wish she was listening.
[00:10:31.880 --> 00:10:35.080] I'm like, yeah, if you're wearing a toy right now, it's probably quite different.
[00:10:35.080 --> 00:10:37.880] She's like, he's been controlling it this whole time, pointing to her husband.
[00:10:37.880 --> 00:10:41.080] He's got like his hand in his pocket, obviously, on the like app.
[00:10:41.080 --> 00:10:43.480] And I'm just like, wow, that's amazing.
[00:10:43.480 --> 00:10:44.600] I love that for you guys.
[00:10:44.600 --> 00:10:47.520] And I'm like, they walked away and I was like, so good.
[00:10:48.160 --> 00:10:49.840] Just who am I supposed to share this with?
[00:10:49.840 --> 00:10:53.120] So it goes in the Slack channel because you just can't make this shit up.
[00:10:54.080 --> 00:10:55.200] That is so fucking funny.
[00:10:55.360 --> 00:11:00.240] You should publish like a coffee table book because it's like our like the Slack channel.
[00:11:00.240 --> 00:11:04.640] I'm like, I'm so happy I looked that lovely lady in the eyes while she was getting off.
[00:11:04.640 --> 00:11:07.040] That was just, that's just made my day.
[00:11:07.360 --> 00:11:08.720] That's a that's a good one.
[00:11:08.720 --> 00:11:10.080] That was a great one to end on.
[00:11:10.080 --> 00:11:11.120] Thank you so much.
[00:11:11.120 --> 00:11:12.560] I have loved this.
[00:11:12.560 --> 00:11:15.200] I hope that you come back for a part two.
[00:11:15.200 --> 00:11:15.760] Absolutely.
[00:11:15.760 --> 00:11:19.120] Thank you so much for having me on and you have a great day.
[00:11:19.120 --> 00:11:20.240] Love this for us.
[00:11:20.240 --> 00:11:21.600] Thank you.
[00:11:26.080 --> 00:11:28.080] Hey, it's June here.
[00:11:28.080 --> 00:11:32.960] Thanks for listening to this amazing episode of the Female Startup Club podcast.
[00:11:32.960 --> 00:11:42.320] If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter.
[00:11:42.320 --> 00:11:50.560] We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
[00:11:50.560 --> 00:12:01.360] And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash hypeclub.
[00:12:01.360 --> 00:12:12.960] We have guests from the show joining us for intimate ask me anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
[00:12:12.960 --> 00:12:19.120] As always, please do subscribe, rate, and review the show, and post your favorite episodes to Instagram stories.
[00:12:19.120 --> 00:12:22.320] I am beyond grateful when you do that.

Prompt 2: Key Takeaways

Now please extract the key takeaways from the transcript content I provided.

Extract the most important key takeaways from this part of the conversation. Use a single sentence statement (the key takeaway) rather than milquetoast descriptions like "the hosts discuss...". 

Limit the key takeaways to a maximum of 3. The key takeaways should be insightful and knowledge-additive. 

IMPORTANT: Return ONLY valid JSON, no explanations or markdown. Ensure:
- All strings are properly quoted and escaped
- No trailing commas
- All braces and brackets are balanced
Format: {"key_takeaways": ["takeaway 1", "takeaway 2"]}

Prompt 3: Segments


Now identify 2-4 distinct topical segments from this part of the conversation.

For each segment, identify:
- Descriptive title (3-6 words)  
- START timestamp when this topic begins (HH:MM:SS format)
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Most important Key takeaway from that segment. Key takeaway must be specific and knowledge-additive.
- Brief summary of the discussion

IMPORTANT: The timestamp should mark when the topic/segment STARTS, not a range. Look for topic transitions and conversation shifts.

Return ONLY valid JSON. Ensure all strings are properly quoted, no trailing commas:
{
  "segments": [
    {
      "segment_title": "Topic Discussion", 
      "timestamp": "01:15:30",
      "key_takeaway": "main point from this segment",
      "segment_summary": "brief description of what was discussed"
    }
  ]
}

Timestamp format: HH:MM:SS (e.g., 00:05:30, 01:22:45) marking the START of each segment.

Prompt 4: Media Mentions

Now scan the transcript content I provided for ACTUAL mentions of specific media titles:

Find explicit mentions of:
- Books (with specific titles)
- Movies (with specific titles)  
- TV Shows (with specific titles)
- Music/Songs (with specific titles)

DO NOT include:
- Websites, URLs, or web services
- Other podcasts or podcast names

IMPORTANT: 
- Only include items explicitly mentioned by name. Do not invent titles.
- Valid categories are: "Book", "Movie", "TV Show", "Music"
- Include the exact phrase where each item was mentioned
- Find the nearest proximate timestamp where it appears in the conversation
- THE TIMESTAMP OF THE MEDIA MENTION IS IMPORTANT - DO NOT INVENT TIMESTAMPS AND DO NOT MISATTRIBUTE TIMESTAMPS
- Double check that the timestamp is accurate - a timestamp will NEVER be greater than the total length of the audio
- Timestamps are given as ranges, e.g. 01:13:42.520 --> 01:13:46.720. Use the EARLIER of the 2 timestamps in the range.

Return ONLY valid JSON. Ensure all strings are properly quoted and escaped, no trailing commas:
{
  "media_mentions": [
    {
      "title": "Exact Title as Mentioned",
      "category": "Book",
      "author_artist": "N/A",
      "context": "Brief context of why it was mentioned",
      "context_phrase": "The exact sentence or phrase where it was mentioned",
      "timestamp": "estimated time like 01:15:30"
    }
  ]
}

If no media is mentioned, return: {"media_mentions": []}

Full Transcript

[00:00:00.240 --> 00:00:01.040] Welcome back.
[00:00:01.040 --> 00:00:03.920] Here are the six quick questions.
[00:00:12.400 --> 00:00:15.200] So, question number one is: what's your why?
[00:00:15.200 --> 00:00:21.200] Why do you wake up every day and put energy and soul and all the things into this business?
[00:00:21.200 --> 00:00:25.040] I will never forget the, can I have a quick, do they have to be quick answers or not?
[00:00:25.040 --> 00:00:26.400] This will be a medium answer.
[00:00:26.400 --> 00:00:26.720] Nah.
[00:00:27.040 --> 00:00:27.360] Nah.
[00:00:27.360 --> 00:00:28.160] Give us a medium answer.
[00:00:28.160 --> 00:00:29.600] I'll give you the media answer.
[00:00:29.600 --> 00:00:32.800] Look, I have always been for the gals.
[00:00:32.800 --> 00:00:40.080] I love seeing girls get out there and like just, you know, taking along with the team and getting out there and owning their shit, you know?
[00:00:40.080 --> 00:00:46.800] And I will never forget the first testimonial we had from a lady and she said, This vibrator's changed my life.
[00:00:46.800 --> 00:00:48.160] I'd never orgasmed before.
[00:00:48.160 --> 00:00:53.280] I grew up in a very Catholic religious household, went to Catholic school, and I had we'd never talked about this.
[00:00:53.280 --> 00:00:55.360] And she said, This has genuinely changed my life.
[00:00:55.360 --> 00:00:57.760] I'm buying them for my two sisters for Christmas.
[00:00:57.760 --> 00:00:58.640] Thank you so much.
[00:00:58.640 --> 00:01:02.880] And I like that was the first testimonial like that that we'd had.
[00:01:02.880 --> 00:01:05.760] And I remember Joe and I were both like, This is next level.
[00:01:05.760 --> 00:01:11.200] Like, this is just so cool knowing that this is actually such a game changer for some people.
[00:01:11.200 --> 00:01:15.760] And it's, it genuinely is life-changing because of the shame that is held around this topic.
[00:01:15.760 --> 00:01:17.440] And it's just like, it's so freeing for people.
[00:01:17.440 --> 00:01:19.200] That's that is the why.
[00:01:19.840 --> 00:01:20.720] Love it.
[00:01:20.720 --> 00:01:21.680] Love that.
[00:01:21.680 --> 00:01:22.880] So cool.
[00:01:23.200 --> 00:01:27.360] Number two is: what's been your favorite marketing moment so far?
[00:01:27.360 --> 00:01:32.960] Favorite marketing moment would be, oh, there's been so many.
[00:01:32.960 --> 00:01:40.400] I reckon the costumes in various places in Australia was very funny.
[00:01:40.400 --> 00:01:48.560] It was very humiliating for me personally, but it was, you know, it was a small price to pay based on like the engagement that they got.
[00:01:48.560 --> 00:01:50.960] And like someone licked my forehead in Melbourne.
[00:01:51.160 --> 00:01:52.960] One in one of the videos.
[00:01:53.280 --> 00:01:55.600] Like it was so full on.
[00:01:55.600 --> 00:01:56.240] No.
[00:01:56.240 --> 00:01:57.680] Oh my God.
[00:01:57.680 --> 00:02:03.080] I mean, I've watched that sexy dance video that went viral that we reposted of you.
[00:02:03.400 --> 00:02:05.400] I've watched it like I reckon 50 times.
[00:01:59.680 --> 00:02:05.880] I just love it.
[00:02:06.040 --> 00:02:13.480] Like for some reason, there is just something about how it hits with the music and the vibes and like it's just insane.
[00:02:13.640 --> 00:02:17.960] Well, if you scroll back, there's another one that I did in Melbourne and another one that I did in Kooji.
[00:02:17.960 --> 00:02:26.440] And I tell you what, people on a Sunday afternoon in Kooji way more open to dancing than commuters at five o'clock on a Friday in Melbourne.
[00:02:27.080 --> 00:02:28.680] That was a tough crowd.
[00:02:28.920 --> 00:02:31.960] Yeah, look, that's been a real, really cool marketing moment.
[00:02:31.960 --> 00:02:36.600] I think another one would have to be a couple of billboards that we did around Christmas time.
[00:02:36.600 --> 00:02:41.160] We had, we like just breaking through some of those obstacles.
[00:02:41.160 --> 00:02:43.880] You know, we weren't allowed to have it at one site.
[00:02:43.880 --> 00:02:46.520] We got it on the site that was even better.
[00:02:46.520 --> 00:02:53.080] We were able to really stir the pot, which led to some press coverage for us.
[00:02:53.080 --> 00:03:01.560] And it really, what we had on the billboard was like, Aucklanders are coming, so can you, which was in reference to the Aucklanders who'd been in a longer lockdown.
[00:03:01.560 --> 00:03:03.480] They were coming to our beach town.
[00:03:03.480 --> 00:03:09.400] And so it really stirred the pot for a few people who complained about us to the ASA, the Advertising Standards Authority.
[00:03:09.400 --> 00:03:16.040] But that in turn just meant that we, the billboard we did, we just did a fake mock-up on our Instagram account.
[00:03:16.040 --> 00:03:18.600] We'd been like, oh God, people have complained about us.
[00:03:18.600 --> 00:03:22.520] The audience was obviously like, oh my God, you know, that's ridiculous.
[00:03:22.520 --> 00:03:25.960] And then we just did a fake billboard of like, Karen will give you something to moan about.
[00:03:25.960 --> 00:03:29.800] And I reckon that was just the funniest.
[00:03:29.800 --> 00:03:32.600] That was just the funniest, one of the funniest pieces of content.
[00:03:32.600 --> 00:03:34.440] And like, everyone loved it.
[00:03:34.440 --> 00:03:35.560] We were just having fun with it.
[00:03:35.560 --> 00:03:36.840] We're stirring the pot.
[00:03:36.840 --> 00:03:40.040] It was just, it was just the cherry on top for me.
[00:03:40.040 --> 00:03:40.760] Love that.
[00:03:40.760 --> 00:03:42.440] That is so lol.
[00:03:42.440 --> 00:03:43.160] Lol.
[00:03:43.160 --> 00:03:44.480] Oh, my God.
[00:03:44.800 --> 00:03:47.040] Question number three: go-to resource.
[00:03:47.040 --> 00:03:48.480] Where are you learning?
[00:03:44.040 --> 00:03:50.480] This changes all the time.
[00:03:50.640 --> 00:03:55.280] Do you know, a couple of years ago, I would have said books, and now I'm podcasts.
[00:03:55.280 --> 00:03:56.800] I'm a podcast girl.
[00:03:56.800 --> 00:04:00.640] I'm a very consistent podcast listener, always listening to podcasts.
[00:04:00.640 --> 00:04:04.160] But if there's something specific I want to learn, YouTube.
[00:04:05.280 --> 00:04:11.120] What's like something, you know, a channel, either podcast or YouTube, that you've learned something really good recently?
[00:04:11.120 --> 00:04:19.360] Well, today I've been putting together a series of content for we're gonna, we need a better, we need a better title, but it's gonna be like 10 Days of Dick or something.
[00:04:19.360 --> 00:04:22.000] And so I've been learning penis massage techniques.
[00:04:22.160 --> 00:04:26.240] I've been on, I've been on YouTube today watching someone like massage dildo.
[00:04:26.240 --> 00:04:29.760] So look, that's something that I've been learning today.
[00:04:30.080 --> 00:04:31.440] Lucky I wasn't in the office.
[00:04:31.440 --> 00:04:33.680] Lucky I was working from home.
[00:04:34.880 --> 00:04:37.600] Oh my God, that is so lol.
[00:04:37.600 --> 00:04:38.400] So funny.
[00:04:38.400 --> 00:04:39.680] I'm like, you can't make this up.
[00:04:39.760 --> 00:04:41.600] I didn't even know that was on YouTube.
[00:04:42.000 --> 00:04:42.480] All right.
[00:04:43.360 --> 00:04:43.920] It is.
[00:04:43.920 --> 00:04:44.640] Well, it is.
[00:04:45.440 --> 00:04:46.080] So yeah, look.
[00:04:46.240 --> 00:04:47.120] Anything goes there?
[00:04:47.120 --> 00:04:47.840] Anything goes.
[00:04:47.840 --> 00:04:54.560] And then look, otherwise, I've just got podcasts that I listen to and switch them up a little bit here and there.
[00:04:54.560 --> 00:04:58.560] But yeah, look, that's what there's those my channels.
[00:04:58.560 --> 00:04:59.120] Very good.
[00:04:59.120 --> 00:05:00.000] I appreciate it.
[00:05:00.000 --> 00:05:01.200] Thank you.
[00:05:01.840 --> 00:05:05.600] Question number four: any rituals that help you win the day?
[00:05:05.920 --> 00:05:06.800] Always.
[00:05:07.120 --> 00:05:08.720] Oh, I've got to be up early.
[00:05:08.880 --> 00:05:11.920] Yeah, orgasms, essential part of your well-being.
[00:05:12.160 --> 00:05:14.080] Look, running's a really big one for me.
[00:05:14.080 --> 00:05:19.760] I find that, you know, I found stress management really interesting over the years.
[00:05:19.760 --> 00:05:24.640] I'm a pretty chill person when it comes to my personal life, but things really do get to me sometimes.
[00:05:24.640 --> 00:05:29.280] And I'm the kind of person who will lose sleep over, oh, did we say that the wrong way?
[00:05:29.280 --> 00:05:30.840] Or like, oh, there's something happening.
[00:05:31.080 --> 00:05:32.120] We've done something wrong.
[00:05:32.120 --> 00:05:34.120] Or like, how was it interaction?
[00:05:34.120 --> 00:05:38.600] So, yeah, often if I'm waking up at 2 or 3 a.m., then I know that something's wrong.
[00:05:38.600 --> 00:05:49.640] But I will say, hands down, that exercise for me, whether that's like swimming in the ocean or whether that's running, which is my current thing, that's just, it's, it's night and day.
[00:05:49.640 --> 00:05:56.520] There's the difference between, I know that if I'm a little bit on edge, I can go for a run, especially if I go with my mates and I can just talk about stuff.
[00:05:56.520 --> 00:05:58.200] It just dissipates.
[00:05:58.200 --> 00:06:05.080] Like, of course, some things are going to be more stressful than like a run can solve, but there's a lot of things where it will solve it.
[00:06:05.080 --> 00:06:07.160] So, yeah, that's that's crucial for me.
[00:06:07.160 --> 00:06:10.200] And getting enough sleep, I know it's not really groundbreaking, is it?
[00:06:10.200 --> 00:06:11.640] But super important.
[00:06:11.960 --> 00:06:13.080] I'm a sleeper.
[00:06:13.080 --> 00:06:15.480] I'm like, I just need all the sleep I can get.
[00:06:15.480 --> 00:06:18.600] Otherwise, I'll like feel like I need to vomit.
[00:06:18.920 --> 00:06:21.000] It's the reality that I live with.
[00:06:21.000 --> 00:06:21.960] I know.
[00:06:21.960 --> 00:06:26.120] Question number five: What's the worst money mistake you've made and how much did it cost you?
[00:06:26.120 --> 00:06:28.200] Oh, God, what do you want to know?
[00:06:29.800 --> 00:06:45.800] Look, one of the worst money mistakes we made was trusting someone else to source product for us, which led to huge delays.
[00:06:45.800 --> 00:06:49.480] We thought, okay, it's COVID, it's China, we can't get over there.
[00:06:49.480 --> 00:06:52.840] Let's outsource it to these experts who have people in China.
[00:06:52.840 --> 00:06:54.280] They can do a better job for us.
[00:06:54.280 --> 00:06:55.560] Take it off our plate.
[00:06:55.560 --> 00:06:56.840] Are we name-dropping?
[00:06:56.840 --> 00:06:57.320] We can't.
[00:06:57.320 --> 00:07:01.000] Oh, no, we can't because we've signed something to say that we won't.
[00:07:01.000 --> 00:07:08.040] Does it sound like should I do some sounds like?
[00:07:09.320 --> 00:07:10.840] If anyone wants to know, you can DM me off.
[00:07:11.080 --> 00:07:11.880] I can't say anything.
[00:07:11.880 --> 00:07:16.480] But look, we I said we only had one product for 18 months.
[00:07:14.840 --> 00:07:19.920] We wanted to have our second product launched within six months.
[00:07:20.160 --> 00:07:22.560] It took us a whole extra like year.
[00:07:22.560 --> 00:07:32.720] By the time we'd had months working with these people and then had gone, okay, we just need to do this ourselves because things were not getting done.
[00:07:32.720 --> 00:07:36.240] Like, I think the last straw was, okay, we need these drawings done.
[00:07:36.240 --> 00:07:38.960] And they sent us back drawings which they'd sent us in October.
[00:07:39.360 --> 00:07:40.240] It was mental.
[00:07:40.240 --> 00:07:47.600] And then when we went and did it ourselves and just sorted it out, God, that was a learning curve, but it was a really good lesson.
[00:07:47.600 --> 00:07:49.360] And actions speak louder than words.
[00:07:49.360 --> 00:07:55.600] Like people can be really good salespeople or really good at having conversation, talking to you, managing your expectations.
[00:07:55.600 --> 00:07:59.920] But you have to remember what are the facts?
[00:07:59.920 --> 00:08:01.200] What's actually happening?
[00:08:01.200 --> 00:08:02.560] It's like dating, you know?
[00:08:03.120 --> 00:08:03.920] What's actually going on?
[00:08:04.400 --> 00:08:05.040] What are the facts?
[00:08:05.040 --> 00:08:06.560] Where are we actually at right now?
[00:08:06.560 --> 00:08:08.080] Not where would you like to be at?
[00:08:08.480 --> 00:08:09.680] What are they saying?
[00:08:09.680 --> 00:08:12.080] And look, that's our fault for not being more proactive about it.
[00:08:12.160 --> 00:08:14.160] We've definitely learned our lesson.
[00:08:14.160 --> 00:08:20.320] But we had, yeah, look, that just meant at the time we were, you know, another mistake.
[00:08:20.320 --> 00:08:21.840] We had more staff at the time.
[00:08:21.840 --> 00:08:23.280] We were creating lots of content.
[00:08:23.280 --> 00:08:25.040] We had staff creating content.
[00:08:25.040 --> 00:08:26.960] But what did we have to sell to people?
[00:08:26.960 --> 00:08:27.680] One product.
[00:08:27.680 --> 00:08:32.160] So we literally were just paying staff and paying ourselves to entertain people.
[00:08:32.160 --> 00:08:33.040] Woohoo!
[00:08:33.360 --> 00:08:37.120] Entertain people who'd already purchased from us for like, you know, a year.
[00:08:37.120 --> 00:08:39.760] So that just had like a real snowball effect.
[00:08:40.160 --> 00:08:42.480] I couldn't even, I couldn't tell.
[00:08:42.480 --> 00:08:44.800] It would have been hundreds of thousands of dollars.
[00:08:44.800 --> 00:08:46.320] Did you get the money back?
[00:08:46.320 --> 00:08:47.920] Or you just like walked away from it?
[00:08:47.920 --> 00:08:51.200] We hadn't even got to the stage of paying.
[00:08:51.200 --> 00:08:52.800] Maybe we'd paid some money.
[00:08:52.800 --> 00:08:54.080] Honestly, can't remember.
[00:08:54.080 --> 00:08:56.960] No, actually, yeah, we got half of our money back.
[00:08:56.960 --> 00:09:03.320] But like the money lost in not being able to sell to people and having paid staff was opportunity costs.
[00:08:59.840 --> 00:09:04.920] Yeah, opportunity costs was huge.
[00:09:05.080 --> 00:09:08.280] Yeah, but you know, we bounce back from these things.
[00:09:08.280 --> 00:09:16.680] Yeah, I'm so curious because I feel like it could be someone that I have in my mind that I continue to hear this story about.
[00:09:16.680 --> 00:09:17.000] Yeah.
[00:09:17.320 --> 00:09:18.840] Or a version of this story.
[00:09:18.840 --> 00:09:21.240] Last question, number six.
[00:09:21.240 --> 00:09:22.840] What's just a crazy story?
[00:09:22.840 --> 00:09:28.840] I feel like you've already shared so many bangers, but like, any final ones to throw in the mix?
[00:09:28.840 --> 00:09:41.560] We have a Slack channel called For the Plot because there are so many stories that happen regularly and things that people say to me that I'm like, I just can't make this shit up.
[00:09:41.560 --> 00:09:51.960] Like, someone needs to make it, like, this is how people write TV shows because you just like in the moment, one that springs to mind, which just like cracks me up all the time.
[00:09:51.960 --> 00:09:54.040] We've done quite a lot of like expos and trade shows.
[00:09:54.200 --> 00:10:00.920] I love doing them because you understand what, you know, who your target customer is, what they're actually buying, what the questions that they ask are.
[00:10:00.920 --> 00:10:04.600] Because once you've done like 10 of them, you're like, people are just going to ask me the same thing, you know?
[00:10:04.600 --> 00:10:06.760] So it's so good for market research.
[00:10:06.760 --> 00:10:11.880] But one of the times I was talking to someone, I said, you know, this is Missy.
[00:10:11.880 --> 00:10:13.000] This is our best-selling toy.
[00:10:13.000 --> 00:10:15.240] This is like an air pulse technology.
[00:10:15.240 --> 00:10:17.720] So it's very different from a traditional vibrator.
[00:10:17.720 --> 00:10:23.000] And straight away, this lady was like, so different from the one that I'm wearing right now.
[00:10:23.000 --> 00:10:25.800] And I'm like, oh, yeah, if you're wearing, and I'm just deadpan.
[00:10:25.800 --> 00:10:27.320] I'm so desensitized now to this.
[00:10:27.320 --> 00:10:29.720] But at the time, I'm like, Bella's standing next to me.
[00:10:29.720 --> 00:10:31.880] I'm like, oh man, I wish she was listening.
[00:10:31.880 --> 00:10:35.080] I'm like, yeah, if you're wearing a toy right now, it's probably quite different.
[00:10:35.080 --> 00:10:37.880] She's like, he's been controlling it this whole time, pointing to her husband.
[00:10:37.880 --> 00:10:41.080] He's got like his hand in his pocket, obviously, on the like app.
[00:10:41.080 --> 00:10:43.480] And I'm just like, wow, that's amazing.
[00:10:43.480 --> 00:10:44.600] I love that for you guys.
[00:10:44.600 --> 00:10:47.520] And I'm like, they walked away and I was like, so good.
[00:10:48.160 --> 00:10:49.840] Just who am I supposed to share this with?
[00:10:49.840 --> 00:10:53.120] So it goes in the Slack channel because you just can't make this shit up.
[00:10:54.080 --> 00:10:55.200] That is so fucking funny.
[00:10:55.360 --> 00:11:00.240] You should publish like a coffee table book because it's like our like the Slack channel.
[00:11:00.240 --> 00:11:04.640] I'm like, I'm so happy I looked that lovely lady in the eyes while she was getting off.
[00:11:04.640 --> 00:11:07.040] That was just, that's just made my day.
[00:11:07.360 --> 00:11:08.720] That's a that's a good one.
[00:11:08.720 --> 00:11:10.080] That was a great one to end on.
[00:11:10.080 --> 00:11:11.120] Thank you so much.
[00:11:11.120 --> 00:11:12.560] I have loved this.
[00:11:12.560 --> 00:11:15.200] I hope that you come back for a part two.
[00:11:15.200 --> 00:11:15.760] Absolutely.
[00:11:15.760 --> 00:11:19.120] Thank you so much for having me on and you have a great day.
[00:11:19.120 --> 00:11:20.240] Love this for us.
[00:11:20.240 --> 00:11:21.600] Thank you.
[00:11:26.080 --> 00:11:28.080] Hey, it's June here.
[00:11:28.080 --> 00:11:32.960] Thanks for listening to this amazing episode of the Female Startup Club podcast.
[00:11:32.960 --> 00:11:42.320] If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter.
[00:11:42.320 --> 00:11:50.560] We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
[00:11:50.560 --> 00:12:01.360] And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash hypeclub.
[00:12:01.360 --> 00:12:12.960] We have guests from the show joining us for intimate ask me anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
[00:12:12.960 --> 00:12:19.120] As always, please do subscribe, rate, and review the show, and post your favorite episodes to Instagram stories.
[00:12:19.120 --> 00:12:22.320] I am beyond grateful when you do that.

6 Quick Questions with Girls Get Off co-founder Viv Conway (Part 2)

Key Takeaways

Segments

The Goods

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Prompts Used

Prompt 1: Context Setup

Prompt 2: Key Takeaways

Prompt 3: Segments

Prompt 4: Media Mentions

Full Transcript

About Spoken Goods

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